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Making the Leap to Recruitment 3.0 How Novo Nordisk Transformed its Talent Acquisition Strategy

Today’s world of talent acquisition looks significantly different than it did even a year ago. Recruitment 3.0 brings a new focus to passive candidates, requires building engaged, two-way, free-conversation-based, transparent communities and is anchored by components such as employer branding and marketing. Central to Recruitment 3.0 is the philosophy that everyone is a potential candidate.

During this webinar, Michael Hakeem, manager of Manager of Talent Attraction and Staffing Operations at Novo Nordisk, will share how Novo Nordisk modernized its recruiting strategies to reflect evolving communication methods and candidate expectations. Tom Steele, manager of Product Marketing for SuccessFactors, will join him to help employers understand how they can:

•Build a predictable talent pipeline
•Create communities and map key competitors
•Use brand to lure top talent
•Drive internal stakeholders to invest in these new world methods

Join us on April 18th at 1:00pm CST.
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Apr 18 2012
64 mins
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  • How Novo Nordisk Transformed its Talent Acquisition Strategy

    Today’s world of talent acquisition looks significantly different than it did even a year ago. Recruitment 3.0 brings a new focus to passive candidates, requires building engaged, two-way, free-conversation-based, transparent communities and is anchored by components such as employer branding and marketing. Central to Recruitment 3.0 is the philosophy that everyone is a potential candidate.

    During this webinar, Michael Hakeem, manager of Manager of Talent Attraction and Staffing Operations at Novo Nordisk, will share how Novo Nordisk modernized its recruiting strategies to reflect evolving communication methods and candidate expectations. Tom Steele, manager of Product Marketing for SuccessFactors, will join him to help employers understand how they can:

    •Build a predictable talent pipeline
    •Create communities and map key competitors
    •Use brand to lure top talent
    •Drive internal stakeholders to invest in these new world methods

    Join us on April 18th at 1:00pm CST.
  • The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:

    - Quality of your candidate experience
    - Metrics around candidate acquisition
    - Effectiveness of social recruitment programs
    - Peer performance and industry best practices
    - Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results?

    In this 30 minute webinar, Tom Steele, Product Marketer, will walk you through how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
  • In this webinar Doug Berg, Chief Recruiting Geek of SuccessFactors (formerly Jobs2web), will share with you how to measure all of your recruitment marketing initiatives and key performance indicators that you should be reporting on, along with sharing best/worst practices he’s seeing in the marketplace (careful, he might show your company’s career site as a bad example).

    Doug will also share industry wide stats from the Jobs2web client network including the applicant to hire ratios from the different channels online (job boards, search engines, social networks, mobile apps, etc.) and which ATS systems are best for candidate conversions.
  • Did you miss Doug Berg's Measuring Your Apply Chain presentation at last week's ERE Innovation Summit held at Facebook Headquarters? No worries.

    By popular demand Doug Berg, Jobs2web's Chief Recruiting Geek will give not only a repeat performance but share fresh content and insight to the following key topics:

    - Why you must optimize and measure your sourcing spend
    - De-mystifying passive candidate capture and cultivation
    - How to get real ROI from job boards and aggregators
    - Rights and wrongs of mobile recruiting
    - Triple your yield on campaigns and events
  • The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for an organization's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • In a LinkedIn world where public networks are dominating the news in the recruiting industry, how can your company develop its own private network of talent to target? Whether it is managing your subset of LinkedIn contacts (recruiter and employee networks) or capturing passive candidates on your career site it is now more important than ever to have an automated and measurable recruiting strategy that drives results.

    Creating your own proprietary talent community is one of the most effective ways to make your social networking and CRM strategy better. Where do you begin? Doug Berg, Jobs2web Chief Recruiting Geek and Tom Steele, Jobs2web Solutions consultant will team together to provide clarification on the role that a talent community should play in recruiting and share real client talent community success stories. Topics covered include:
    • How a talent community is different than a CRM
    • Building talent pipelines within your talent community
    • Capturing your social contacts (and your recruiter’s contacts) in your talent community
    • Utilizing your talent community for mobile and event contacts
    • Capturing passive candidates and career site visitors
    • How a talent community helps you multiply results from all recruiting channels
  • In our 3.1 release of the Recruitment Marketing Platform, we launched a new module called Talent Community Marketing.

    This webinar will specifically focus on this powerful new tool that gives recruiters the ability to create unique email campaigns targeted to a specific group of talent community members. This is a great way to leverage your talent community and target candidates coming to you from competitors, a specific geography or for a hard-to-fill position.

    Please join members of our Product Strategy team as they talk about this new tool. Can't make the date? Register anyway so we can share the recording with you.
  • In our brave new world, C-level executives are realizing more than ever how talent and revenue growth are directly linked. This means that those of you in a leadership recruiting role have an incredible opportunity to drive high impact organizational value in a quantifiable way.

    Join Steve Shaffer, COO/CFO, and Tom Steele, Solutions Consultant, of Jobs2web for this 30-minute webcast as they share their tips on creating metrics your leadership team will appreciate.
    • What metrics have biggest impact for executives including:
    o Optimized media spending
    o Recruiter efficiency
    o Time to fill
    • Measuring impact of talent supply chain limitations
    • Creating your own talent supply chain

    Bottom line - revenue growth and optimized talent supply chain go hand in hand. Don't miss out on this webinar which will help you moved the needle on talent supply chain metrics and enable you to measure, optimize and impact key financial and business drivers of your organization.

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