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Its All About the Customer - AKA the Candidate

Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation
In this 30-minute webinar, Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation will discuss the transformation that has occurred in the Deluxe internal recruiting process:
• Calling job seekers "customers" not candidates
• Adding social media into the mix of recruiting
• Educating people about the Deluxe brand
• Working hard to excite internal and external "customers"
Aug 29 2011
50 mins
Its All About the Customer  -  AKA the Candidate
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  • Live and recorded (305)
  • Upcoming (6)
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  • Speakers:

    Steven Hill: Senior Analyst for Business Technology and Solutions at Current Analysis
    Sky Sharma: CIO at US Air Force
    Sam Eaton: Director of Engineering Operations at Yelp

    Abstract:

    Got cloud? If you’re an SMB, you’ve already been there, done that. But are you really extracting maximum value out of your cloud hosted solutions?

    SMBs use an average of five hosted services, between IaaS, hosted email and collaboration and business applications – and that number is expected to climb to almost ten cloud services by next year. Everyone’s dabbling, but SMBs crave the cloud sophistication of their enterprise-grade competitors.

    - How are enterprises pivoting so quickly to respond to operational goals and drive bottom line results?
    - How can SMBs use cloud functions to serve an ever-impatient customer base?
    - Can SMBs realize the kind of growth and innovation through cloud services that enterprises expect?
    - And more importantly, how do SMB CIOs get their hands on all of those pretty, shiny enterprise toys?

    We’ll answer those questions and more with this expert panel of enterprise leaders who will share their strategies for success that SMBs can copy by using cloud services.
  • There are many decisions when choosing a video conferencing solution. Free versus subscription? Cloud solution or not? What type of video system is best suited for your meeting rooms? Join Michael Helmbrecht, VP of Product Marketing, in this webinar where he will breakdown the top five considerations of video conferencing for 2015. Michael will also elaborate on the competitive landscape and which solutions best fit your company’s needs.

    Follow us on Twitter @LifesizeHD and use the hashtag #AskLS to ask questions.
  • IRM is leading the debate on risk culture. Drawing upon the wealth of practical experience and expert knowledge across the institute, we have developed guidance for organisations wanting a greater understanding of their own risk culture and practical tools that can be applied to drive change.

    As seen in the business press every day, embedding risk management into an organisation to the extent that it reliably makes a difference is a difficult task. To achieve this, boards must keep how to manage risks high on their agenda, and to continue asking themselves, whether they have the right culture, people and processes.

    What do we mean by risk culture?

    Risk culture is a term describing the values, beliefs, knowledge, attitudes and understanding about risk shared by a group of people with a common purpose, in particular the employees of an organisation. This applies to all organisations from private companies, public bodies, governments to not-for-profits.

    What does a good risk culture look like?

    An effective risk culture is one that enables and rewards individuals and groups for taking the right risks in an informed manner.
  • With over half of companies not feeling well enough prepared for an IT disaster according to recent research, Ian Daly of Plan B Disaster Recovery will be sharing his best practices on how to build a DR solution you can trust. In this webinar we’ll cover:

    - What counts as an IT disaster?
    - What are the common causes?
    - How can you better prepare for an IT disaster?
    - Testing – what should you be testing and how often?
    - What level of reliability should you be striving to achieve?
    - How to maintain trust in your disaster recovery solution
  • James McAlister has been developing and facilitating exercises for over 30 years. He was the lead author for the BCI Good Practice Guidelines 2013 Chapter 06: Validation, which focuses on exercising. The webinar will introduce an exercise model and simple techniques to enable participants to conduct their own effective exercises.
  • With business continuity planning covering everything from natural disasters to building infrastructure, resilient businesses will have thoroughly tested IT backup in place for their critical applications, such as failover connectivity and secondary datacentres.

    But what happens if the resilience of the underlying IT is untested? Trends such as BYOD, Cloud and Mobility are creating new challenges for IT, particularly with maturing technology, where the risk to information security and business continuity could be high. New applications that have been integrated into existing systems can expose multiple points of failure as data is transferred in different formats between different systems.

    In this webinar, Lucas and Mark will be discussing how to ensure that in today’s interconnected business, all unforeseen IT eventualities are mitigated before the crucial BCP test. Here’s how:

    - Establish a strong Quality Assurance process that drives consistency across your organisation
    - Regularly assess the overall quality of your IT systems to highlight any risks and potential points of failure
    - Ensure that IT is central to all decisions involving the adoption of new technology across the organisation

    This session is essential for not only understanding the practicalities of safeguarding the resiliency of your IT but also how to develop underlying controls to prevent new ways of working spiralling into business continuity failure.
  • This webinar is based on actual experiences gained in conducting BCM tests under varying conditions and environments, including ICT as well as Business and Incident Management testing across a number of industrial sectors. During the webinar We will be discussing the lessons learnt from some of the following topics relating to recent tests:
    - The challenges of Testing in Africa
    - Relocation testing, announced and unannounced
    - Barriers to effective relocation
    - Environmental, political and geographic obstacles
    - Expectations and Cynicism
    - Social media
    - Component testing, integrating both technical and business challenges
    - The Crisis Management Simulation
    - Real time Scenario based testing – pros and cons
    - Lessons, a snapshot
  • Representative IT DR testing is essential to demonstrate that the capability will meet the businesses recovery requirements and justify the investment in the ITDR. However the challenges with ITDR testing and shortfalls within the underlying programme often leads to tests that prove little, give the organisation a false sense of security, deny any opportunity to improve the capability and ultimately put the organisation at risk.

    In this Webinar we will explore the challenges associated with ITDR testing, how to overcome them and the pointers to the issues in the underlying programme.
  • Tous les professionnels rêvent que les participants aient hâte au prochain exercice sur table lorsqu’ils reçoivent l’invitation. Ce webinaire fournira des trucs sur comment rendre les exercices sur table dynamiques avec des exemples concrets tout en permettant de rencontrer les objectifs fixés.
  • Given the rising concern for Supply Chain incidents amongst Business Continuity professionals (up 11 places to 5th in BCI Horizon Scan Research Report 2015), we will look at considerations for those businesses managing complex supply chains and a best practice approach for mitigating the associated risks.
  • Channel
  • Channel profile
  • Making the Leap to Recruitment 3.0 Recorded: Apr 18 2012 64 mins
    Michael Hakeem, Manager of Talent Attraction and Staffing Operations and Tom Steele, Product Marketing for Success Factors
    How Novo Nordisk Transformed its Talent Acquisition Strategy

    Today’s world of talent acquisition looks significantly different than it did even a year ago. Recruitment 3.0 brings a new focus to passive candidates, requires building engaged, two-way, free-conversation-based, transparent communities and is anchored by components such as employer branding and marketing. Central to Recruitment 3.0 is the philosophy that everyone is a potential candidate.

    During this webinar, Michael Hakeem, manager of Manager of Talent Attraction and Staffing Operations at Novo Nordisk, will share how Novo Nordisk modernized its recruiting strategies to reflect evolving communication methods and candidate expectations. Tom Steele, manager of Product Marketing for SuccessFactors, will join him to help employers understand how they can:

    •Build a predictable talent pipeline
    •Create communities and map key competitors
    •Use brand to lure top talent
    •Drive internal stakeholders to invest in these new world methods

    Join us on April 18th at 1:00pm CST.
  • Acing Your Next Quarterly Business Review Recorded: Apr 10 2012 31 mins
    Jon Greene, Director Client Services and Jess McCoss, Client Strategy Director
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:

    - Quality of your candidate experience
    - Metrics around candidate acquisition
    - Effectiveness of social recruitment programs
    - Peer performance and industry best practices
    - Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Finding Better: It's Time to Diversify Your Job Marketing Recorded: Mar 15 2012 45 mins
    Tom Steele, Jobs2web Product Marketer
    Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results?

    In this 30 minute webinar, Tom Steele, Product Marketer, will walk you through how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
  • Measuring Your Apply Chain Recorded: Jan 31 2012 63 mins
    Doug Berg, Chief Recruiting Geek, SuccessFactors (Formerly Jobs2web)
    In this webinar Doug Berg, Chief Recruiting Geek of SuccessFactors (formerly Jobs2web), will share with you how to measure all of your recruitment marketing initiatives and key performance indicators that you should be reporting on, along with sharing best/worst practices he’s seeing in the marketplace (careful, he might show your company’s career site as a bad example).

    Doug will also share industry wide stats from the Jobs2web client network including the applicant to hire ratios from the different channels online (job boards, search engines, social networks, mobile apps, etc.) and which ATS systems are best for candidate conversions.
  • Doug Berg, Jobs2web Recruiting Geek Continues the Social Recruiting Discussion Recorded: Nov 10 2011 47 mins
    Doug Berg, Jobs2web Chief Recruiting Geek
    Did you miss Doug Berg's Measuring Your Apply Chain presentation at last week's ERE Innovation Summit held at Facebook Headquarters? No worries.

    By popular demand Doug Berg, Jobs2web's Chief Recruiting Geek will give not only a repeat performance but share fresh content and insight to the following key topics:

    - Why you must optimize and measure your sourcing spend
    - De-mystifying passive candidate capture and cultivation
    - How to get real ROI from job boards and aggregators
    - Rights and wrongs of mobile recruiting
    - Triple your yield on campaigns and events
  • Acing Your Next Quarterly Business Review Recorded: Oct 19 2011 28 mins
    Jon Greene, VP Client Services, Jobs2web and Linda Moeller, Client Strategy Director, Jobs2web
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for an organization's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Why Talent Communities Make Your Social Recruiting Strategy Better Recorded: Oct 6 2011 47 mins
    Doug Berg, Jobs2web Founder and Chief Recruiting Geek
    In a LinkedIn world where public networks are dominating the news in the recruiting industry, how can your company develop its own private network of talent to target? Whether it is managing your subset of LinkedIn contacts (recruiter and employee networks) or capturing passive candidates on your career site it is now more important than ever to have an automated and measurable recruiting strategy that drives results.

    Creating your own proprietary talent community is one of the most effective ways to make your social networking and CRM strategy better. Where do you begin? Doug Berg, Jobs2web Chief Recruiting Geek and Tom Steele, Jobs2web Solutions consultant will team together to provide clarification on the role that a talent community should play in recruiting and share real client talent community success stories. Topics covered include:
    • How a talent community is different than a CRM
    • Building talent pipelines within your talent community
    • Capturing your social contacts (and your recruiter’s contacts) in your talent community
    • Utilizing your talent community for mobile and event contacts
    • Capturing passive candidates and career site visitors
    • How a talent community helps you multiply results from all recruiting channels
  • Recruit Better - Branding Recorded: Sep 27 2011 2 mins
    Michael Long
    Recruit Better - Branding
  • Introduction to Talent Community Marketing Recorded: Sep 8 2011 24 mins
    Peter Baskin, VP, Marketing and Chad Frank, Product Manager, Jobs2web
    In our 3.1 release of the Recruitment Marketing Platform, we launched a new module called Talent Community Marketing.

    This webinar will specifically focus on this powerful new tool that gives recruiters the ability to create unique email campaigns targeted to a specific group of talent community members. This is a great way to leverage your talent community and target candidates coming to you from competitors, a specific geography or for a hard-to-fill position.

    Please join members of our Product Strategy team as they talk about this new tool. Can't make the date? Register anyway so we can share the recording with you.
  • Why a Talent Supply Chain Will Make Your CFO Salivate Recorded: Aug 31 2011 39 mins
    Steve Shaffer, COO/CFO, Jobs2web and Tom Steele, Solutions Consultant, Jobs2web
    In our brave new world, C-level executives are realizing more than ever how talent and revenue growth are directly linked. This means that those of you in a leadership recruiting role have an incredible opportunity to drive high impact organizational value in a quantifiable way.

    Join Steve Shaffer, COO/CFO, and Tom Steele, Solutions Consultant, of Jobs2web for this 30-minute webcast as they share their tips on creating metrics your leadership team will appreciate.
    • What metrics have biggest impact for executives including:
    o Optimized media spending
    o Recruiter efficiency
    o Time to fill
    • Measuring impact of talent supply chain limitations
    • Creating your own talent supply chain

    Bottom line - revenue growth and optimized talent supply chain go hand in hand. Don't miss out on this webinar which will help you moved the needle on talent supply chain metrics and enable you to measure, optimize and impact key financial and business drivers of your organization.
  • Acing Your Next Quarterly Business Review Recorded: Aug 31 2011 31 mins
    Jon Greene, VP, Client Services, Jobs2web and Linda Moeller, Client Strategy Director, Jobs2web
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Rackspaces Career Site Transformation Recorded: Aug 30 2011 38 mins
    Michael Long, Head of Culture Branding, Rackspace
    Michael Long, Head of Culture Branding, Rackspace will be our special guest. Michael will provide an in-depth look at Rackspace's own transformation of their recruiting strategy. He will highlight what changes he made to the Rackspace career site to move it from a static environment to a candidate focused website with interactive elements all while maintaining a strong brand identity.

    Topics include:
    • Why Rackspace saw a need to transform its recruiting strategy
    • The evolution of Rackspace's recruitment brand strategy
    o Multiple Channel Marketing
    o Social Media Integration
    o Career Site Functionality
    • Diversifying and Broadening Your Reach
    • How to become a change agent within your organization
    o Winning internal support to make a strategy change
  • Interactive Media Management Strategy Recorded: Aug 30 2011 34 mins
    Jobs2web Interactive Media Manager Ryan Affolter and Client Strategy Director Linda Moeller
    Please join us for our Client Interactions Webinar of 2011 - Interactive Media Management Strategy – Maximize Your ROI in Job Board Spend, Pay Per Click & Targeted Hard-to-Fill Campaigns

    In this 30 min session, Interactive Media Manager Ryan Affolter and Client Strategy Director Linda Moeller will take attendees through the strategies of interactive media spend. This overview is great for new users to get a high level understanding of Jobs2web targeted media management capabilities and for the experienced corporate recruiting media buyers who want insight into Jobs2web's tips, tricks and strategies.

    Topics covered include:

    - How Jobs2web can manage all media channels including your SEM/PPC and paid social media channels
    - Leveraging Jobs2web dashboard data, media reporting and advanced analytics to measure ROI
    - Target approaches like diversity, college recruiting and hard to fill
    - Utilizing Jobs2web to wire up/power and manage your job boards
    - How Jobs2web can be your interactive media buying Agency of Record to save even more
  • Real Data that Breaks the Recruiting Myths Recorded: Aug 29 2011 37 mins
    Steve Shaffer, COO, Jobs2web and Phil Schrader, Manager, Analytics, Jobs2web
    Based on 14.3M visitors, 1.3M applications and 26,000 hires we know that:
    • On average it takes 826 visitors to your site for a hire
    • Candidate from search engines and your own career site take half as many
    • Job boards and aggregators attract more active candidates
    • The data doesn't always support the hype around social network recruiting

    In this 30-minute webinar with Jobs2web Product Expert and Evangelist Steve Shaffer (also COO of Jobs2web) and Phil Schrader, Manager, Analytics, Jobs2web you will learn:
    • Which channels perform best
    • If social networks produce higher quality candidates
    • The three essential steps to measuring recruitment marketing
  • Its All About the Customer - AKA the Candidate Recorded: Aug 29 2011 50 mins
    Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation
    In this 30-minute webinar, Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation will discuss the transformation that has occurred in the Deluxe internal recruiting process:
    • Calling job seekers "customers" not candidates
    • Adding social media into the mix of recruiting
    • Educating people about the Deluxe brand
    • Working hard to excite internal and external "customers"
  • Getting the most out of Indeed and Simply Hired using Jobs2web Recorded: Aug 29 2011 8 mins
    Tom Steele, Solutions Consultant, Jobs2web
    Getting the most out of Indeed and Simply Hired using Jobs2web
  • Your Career Site Style Versus Substance Recorded: Aug 29 2011 35 mins
    Tom Steele, Solutions Consultant, Jobs2web
    • 92% Drop-off Rate
    • 4% Apply Rate
    • No measurement capabilities
    • Poor candidate experience
    • No passive candidate capture

    Does this describe the state of your career site today? Many companies have spent an enormous amount of time and money on their career site only to produce lower quality candidates, with no way of measuring source effectiveness and no definitive call to action.

    The best employment marketers in the recruiting industry today - ADP, Rackspace, Life Time Fitness, Bon Secours Health System, and Hanover Insurance understand the value of substance versus style. Join us for an innovative look at what these companies and others have done to create a world class career site experience.
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  • Title: Its All About the Customer - AKA the Candidate
  • Live at: Aug 29 2011 9:00 pm
  • Presented by: Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation
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