Finding Better: It's Time to Diversify Your Job Marketing

Tom Steele, Jobs2web Product Marketer
Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results?

In this 30 minute webinar, Tom Steele, Product Marketer, will walk you through how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
Mar 15 2012
45 mins
Finding Better: It's Time to Diversify Your Job Marketing
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    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
    How organic installs and engaged users affect your paid strategy and spend
    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

    #paidorganic
    #appmktg

    Speakers:
    Ian Sefferman, GM, App Store Analytics
    Christian Calderon, Head of Marketing, DOTS
  • ADP will train you. ADP will support you. ADP will reward you. Are you ready to learn how?

    Join the Webinar on Feb 25th @ 2pm EST to hear how you can build your career foundation at ADP in Outside Sales.

    Learn why ADP was nationally recognized for training and creates world renowned sales associates.

    Be Bold in 2015.
  • Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively.

    With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management.

    Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector.

    Speakers:

    Christine Barry, Research Director, Wholesale Banking Practice, Aite Group

    Kathryn Petralia, Co-Founder & COO, Kabbage

    Andy Childs, Vice President of Marketing, Paychex

    Greg Weddell, Practice Manager, Small Business, Yodlee
  • The BCI's annual Horizon Scan report, in partnership with BSI, was published in February 2015 and the BCI and BSI are hosting a webinar to highlight some of the results. Historically the Horizon Scan has shown that unplanned IT and telecoms outage is the greatest threat to BC practitioners, but will this remain the case? All will be revealed!
    In this webinar, the report's author - Patrick Alcantara - will discuss the findings in greater depth along with BSI's Lorraine Orr.
  • With the advent of proprietary video calling services like Apple's FaceTime, Microsoft Skype and Google Hangouts, more people are adopting video calling in their personal lives. But they're quickly discovering that these "free apps" often aren't good enough for business! Discover why all HD video conferencing is NOT created equal. Industry expert and video evangelist Simon Dudley shares his insights on this webinar recording.

    Topics discussed in this webinar include:
    - Are Skype and Google Hangouts opposite ends of the same problem -
    - Why is this presentation not a video conference
    - What matters about human connections
    - The power of Metcalfe’s Law – The utility of a network increases at the square of the number of nodes within it
    - A quick comparison of Skype and Hangouts
    - Where all these different technologies fit
    - Why all solutions are not the same
    - Who really should be scared of Skype and Hangouts
    - Considerations when thinking of this technology
    - The future of video communications

    Video communications technology need to be above a certain subjective level of quality before it can actually be considered a useful replacement to meeting people in person. Skype and Hangouts are valuable tools, but fulfill a different role than what Lifesize is meant for.

    For the ultimate quality of experience, use professional grade video conferencing. If you want to disseminate data to large groups with limited interaction, Skype and Google Hangouts can work.

    For more info about Lifesize visit http://www.lifesize.com/demo
  • The words video conferencing technology often strike fear into the hearts of some IT pros due to perceived complexity. However, recent developments have made the technology MUCH simpler to implement, manage and understand. This webinar will uncover how new cloud-based video conferencing solutions have eliminated complicated hardware from the conference-room video experience and how you can connect your office and employees to the world.

    You will learn:
    1. How we’ve revolutionized how your users will utilize video conferencing technology

    2. The benefits of having your video environment hosted in the cloud, like freeing up IT resources and time

    3. How cloud video conferencing can fit your organization’s specific needs, mobilize your workforce, and make your life as an IT pro easier (and all without breaking the bank!)
  • Watch Simon Dudley, Lifesize’s video evangelist, and Dr. S. Ann Earon, President of Telemanagement Resources International, as they discuss the real ROI of video conferencing in part one of this two-part webinar.
  • Watch Simon Dudley, Lifesize’s video evangelist, and Dr. S. Ann Earon, President of Telemanagement Resources International, as they discuss the real ROI of video conferencing in part two of this two-part webinar.
  • Your hosts, Phil Karcher from Forrester Research and Simon Dudley, Video Evangelist from LifeSize will share critical tools and methodologies available to IT and business teams to help your organization harness the power of video collaboration.
  • Over 50 million mobile apps are downloaded daily. One in four is abandoned within 24 hours. In other words, creating a successful app is incredibly difficult. Pressure from internal and external sources to increase downloads, engagement, and create new and/or enhance existing revenue streams is constant. App owners must differentiate products while making experiences more fluid to ensure they become essential to the lifestyles of their users.

    In this webinar, we’ll discuss:

    -Data-driven context: The anatomy of a “location” data point and how to put it to work in your experience.
    -Categorizing behavior: Learn how to categorize user actions and what to do with the results.
    -Building App modes: putting the power of place to work in your app to anticipate user needs, monetize your app, and differentiate your app experience.
    -Case studies to demonstrate what leading apps are doing and current best practices.

    Join us to get actionable takeaways, gain insight, and to pose questions to the leaders in location about our experience in how to make your app become a vital part of your users’ everyday lives.
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  • Making the Leap to Recruitment 3.0 Recorded: Apr 18 2012 64 mins
    How Novo Nordisk Transformed its Talent Acquisition Strategy

    Today’s world of talent acquisition looks significantly different than it did even a year ago. Recruitment 3.0 brings a new focus to passive candidates, requires building engaged, two-way, free-conversation-based, transparent communities and is anchored by components such as employer branding and marketing. Central to Recruitment 3.0 is the philosophy that everyone is a potential candidate.

    During this webinar, Michael Hakeem, manager of Manager of Talent Attraction and Staffing Operations at Novo Nordisk, will share how Novo Nordisk modernized its recruiting strategies to reflect evolving communication methods and candidate expectations. Tom Steele, manager of Product Marketing for SuccessFactors, will join him to help employers understand how they can:

    •Build a predictable talent pipeline
    •Create communities and map key competitors
    •Use brand to lure top talent
    •Drive internal stakeholders to invest in these new world methods

    Join us on April 18th at 1:00pm CST.
  • Acing Your Next Quarterly Business Review Recorded: Apr 10 2012 31 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:

    - Quality of your candidate experience
    - Metrics around candidate acquisition
    - Effectiveness of social recruitment programs
    - Peer performance and industry best practices
    - Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Finding Better: It's Time to Diversify Your Job Marketing Recorded: Mar 15 2012 45 mins
    Did you know that more than 300 million people use Google to search for jobs each month? Are you getting your fair share of this job candidate traffic? And why doesn't your career site or your jobs show up in the Google results?

    In this 30 minute webinar, Tom Steele, Product Marketer, will walk you through how you can leverage the search engines to drive high quality targeted talent directly to your career site - even when you don't have open jobs - and begin to cut your reliance on (and budget for!) sub-optimal sources.
  • Measuring Your Apply Chain Recorded: Jan 31 2012 63 mins
    In this webinar Doug Berg, Chief Recruiting Geek of SuccessFactors (formerly Jobs2web), will share with you how to measure all of your recruitment marketing initiatives and key performance indicators that you should be reporting on, along with sharing best/worst practices he’s seeing in the marketplace (careful, he might show your company’s career site as a bad example).

    Doug will also share industry wide stats from the Jobs2web client network including the applicant to hire ratios from the different channels online (job boards, search engines, social networks, mobile apps, etc.) and which ATS systems are best for candidate conversions.
  • Doug Berg, Jobs2web Recruiting Geek Continues the Social Recruiting Discussion Recorded: Nov 10 2011 47 mins
    Did you miss Doug Berg's Measuring Your Apply Chain presentation at last week's ERE Innovation Summit held at Facebook Headquarters? No worries.

    By popular demand Doug Berg, Jobs2web's Chief Recruiting Geek will give not only a repeat performance but share fresh content and insight to the following key topics:

    - Why you must optimize and measure your sourcing spend
    - De-mystifying passive candidate capture and cultivation
    - How to get real ROI from job boards and aggregators
    - Rights and wrongs of mobile recruiting
    - Triple your yield on campaigns and events
  • Acing Your Next Quarterly Business Review Recorded: Oct 19 2011 28 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for an organization's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Why Talent Communities Make Your Social Recruiting Strategy Better Recorded: Oct 6 2011 47 mins
    In a LinkedIn world where public networks are dominating the news in the recruiting industry, how can your company develop its own private network of talent to target? Whether it is managing your subset of LinkedIn contacts (recruiter and employee networks) or capturing passive candidates on your career site it is now more important than ever to have an automated and measurable recruiting strategy that drives results.

    Creating your own proprietary talent community is one of the most effective ways to make your social networking and CRM strategy better. Where do you begin? Doug Berg, Jobs2web Chief Recruiting Geek and Tom Steele, Jobs2web Solutions consultant will team together to provide clarification on the role that a talent community should play in recruiting and share real client talent community success stories. Topics covered include:
    • How a talent community is different than a CRM
    • Building talent pipelines within your talent community
    • Capturing your social contacts (and your recruiter’s contacts) in your talent community
    • Utilizing your talent community for mobile and event contacts
    • Capturing passive candidates and career site visitors
    • How a talent community helps you multiply results from all recruiting channels
  • Recruit Better - Branding Recorded: Sep 27 2011 2 mins
    Recruit Better - Branding
  • Introduction to Talent Community Marketing Recorded: Sep 8 2011 24 mins
    In our 3.1 release of the Recruitment Marketing Platform, we launched a new module called Talent Community Marketing.

    This webinar will specifically focus on this powerful new tool that gives recruiters the ability to create unique email campaigns targeted to a specific group of talent community members. This is a great way to leverage your talent community and target candidates coming to you from competitors, a specific geography or for a hard-to-fill position.

    Please join members of our Product Strategy team as they talk about this new tool. Can't make the date? Register anyway so we can share the recording with you.
  • Why a Talent Supply Chain Will Make Your CFO Salivate Recorded: Aug 31 2011 39 mins
    In our brave new world, C-level executives are realizing more than ever how talent and revenue growth are directly linked. This means that those of you in a leadership recruiting role have an incredible opportunity to drive high impact organizational value in a quantifiable way.

    Join Steve Shaffer, COO/CFO, and Tom Steele, Solutions Consultant, of Jobs2web for this 30-minute webcast as they share their tips on creating metrics your leadership team will appreciate.
    • What metrics have biggest impact for executives including:
    o Optimized media spending
    o Recruiter efficiency
    o Time to fill
    • Measuring impact of talent supply chain limitations
    • Creating your own talent supply chain

    Bottom line - revenue growth and optimized talent supply chain go hand in hand. Don't miss out on this webinar which will help you moved the needle on talent supply chain metrics and enable you to measure, optimize and impact key financial and business drivers of your organization.
  • Acing Your Next Quarterly Business Review Recorded: Aug 31 2011 31 mins
    The latest webinar in the Jobs2web educational series is how to conduct a Quarterly Business Review. Designed especially for a client's leadership team, this 30-minute webinar will give you an inside look on how to effectively measure and analyze your recruitment marketing efforts. This webinar will teach you how to report on:
    • Quality of your candidate experience
    • Metrics around candidate acquisition
    • Effectiveness of social recruitment programs
    • Peer performance and industry best practices
    • Performance against internal KPIs

    This Quarterly Business Review approach is successful because it ensures you will get the most out of your current technology as well as provide you with the tools and information to hold your vendors accountable for their performance.
  • Rackspaces Career Site Transformation Recorded: Aug 30 2011 38 mins
    Michael Long, Head of Culture Branding, Rackspace will be our special guest. Michael will provide an in-depth look at Rackspace's own transformation of their recruiting strategy. He will highlight what changes he made to the Rackspace career site to move it from a static environment to a candidate focused website with interactive elements all while maintaining a strong brand identity.

    Topics include:
    • Why Rackspace saw a need to transform its recruiting strategy
    • The evolution of Rackspace's recruitment brand strategy
    o Multiple Channel Marketing
    o Social Media Integration
    o Career Site Functionality
    • Diversifying and Broadening Your Reach
    • How to become a change agent within your organization
    o Winning internal support to make a strategy change
  • Interactive Media Management Strategy Recorded: Aug 30 2011 34 mins
    Please join us for our Client Interactions Webinar of 2011 - Interactive Media Management Strategy – Maximize Your ROI in Job Board Spend, Pay Per Click & Targeted Hard-to-Fill Campaigns

    In this 30 min session, Interactive Media Manager Ryan Affolter and Client Strategy Director Linda Moeller will take attendees through the strategies of interactive media spend. This overview is great for new users to get a high level understanding of Jobs2web targeted media management capabilities and for the experienced corporate recruiting media buyers who want insight into Jobs2web's tips, tricks and strategies.

    Topics covered include:

    - How Jobs2web can manage all media channels including your SEM/PPC and paid social media channels
    - Leveraging Jobs2web dashboard data, media reporting and advanced analytics to measure ROI
    - Target approaches like diversity, college recruiting and hard to fill
    - Utilizing Jobs2web to wire up/power and manage your job boards
    - How Jobs2web can be your interactive media buying Agency of Record to save even more
  • Real Data that Breaks the Recruiting Myths Recorded: Aug 29 2011 37 mins
    Based on 14.3M visitors, 1.3M applications and 26,000 hires we know that:
    • On average it takes 826 visitors to your site for a hire
    • Candidate from search engines and your own career site take half as many
    • Job boards and aggregators attract more active candidates
    • The data doesn't always support the hype around social network recruiting

    In this 30-minute webinar with Jobs2web Product Expert and Evangelist Steve Shaffer (also COO of Jobs2web) and Phil Schrader, Manager, Analytics, Jobs2web you will learn:
    • Which channels perform best
    • If social networks produce higher quality candidates
    • The three essential steps to measuring recruitment marketing
  • Its All About the Customer - AKA the Candidate Recorded: Aug 29 2011 50 mins
    In this 30-minute webinar, Stacy Van Meter, Social Media and Talent Community Manager at Deluxe Corporation will discuss the transformation that has occurred in the Deluxe internal recruiting process:
    • Calling job seekers "customers" not candidates
    • Adding social media into the mix of recruiting
    • Educating people about the Deluxe brand
    • Working hard to excite internal and external "customers"
  • Getting the most out of Indeed and Simply Hired using Jobs2web Recorded: Aug 29 2011 8 mins
    Getting the most out of Indeed and Simply Hired using Jobs2web
  • Your Career Site Style Versus Substance Recorded: Aug 29 2011 35 mins
    • 92% Drop-off Rate
    • 4% Apply Rate
    • No measurement capabilities
    • Poor candidate experience
    • No passive candidate capture

    Does this describe the state of your career site today? Many companies have spent an enormous amount of time and money on their career site only to produce lower quality candidates, with no way of measuring source effectiveness and no definitive call to action.

    The best employment marketers in the recruiting industry today - ADP, Rackspace, Life Time Fitness, Bon Secours Health System, and Hanover Insurance understand the value of substance versus style. Join us for an innovative look at what these companies and others have done to create a world class career site experience.
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  • Live at: Mar 15 2012 6:00 pm
  • Presented by: Tom Steele, Jobs2web Product Marketer
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