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Learning and Development

  • 3 Steps to Building a Modern Recruiting Pipeline
    3 Steps to Building a Modern Recruiting Pipeline Ashleigh Anderson, Director of Talent Acquisition and Dean Talanehzar, Senior Technical Recruiting Manager at Climate Corp Recorded: Aug 17 2017 59 mins
    The best talent teams in the business are fighting tooth and nail to transition from a service desk to a strategic recruiting model that drives partnerships, culture, and process. At Climate Corp, the recruiting team is taken a hands on and holistic approach to building and managing their hiring pipeline.

    In a concerted and parallel effort, Climate Corp is building out their employer brand, establishing a strong referral culture, and implementing a structured interview process. Join Ashleigh Anderson, Director of Talent Acquisition and Dean Talanehzar, Senior Technical Recruiting Manager at Climate Corp as they discuss their efforts to:

    - Attract top talent to Climate Corp
    - Leverage their employees social networks to drive recruiting
    - Standardize the interview process to lower bias and improve hiring decisions

    Ashleigh and Dean will stick around at the conclusion of the presentation to take live questions from the audience.
  • Finding Stolen Data
    Finding Stolen Data Kirby Plessas Recorded: Aug 10 2017 49 mins
    Regardless of how the material is maliciously obtained, finding stolen data efficiently - before your customers know they have been compromised - is a critical component of information security. Using the Open Source Intelligence methodology presented in this workshop, the information security professional can search and monitor for stolen data as well as users linking to and advertising the sale of your customers' data. With live examples from the dark web, this fast paced tutorial lays the groundwork for safe, effective investigations and includes searching with advanced search operators, email addresses, usernames and people searches in both the public internet as well as the dark web.
  • Building Chatbots with Intelligent Content
    Building Chatbots with Intelligent Content Cruce Saunders, [A] Recorded: Aug 9 2017 62 mins
    Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?

    The good news is that with some engineering, chatbots can employ and extend existing content repositories.  Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants.  The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.

    Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.

    Attendees will learn:
    * Practical steps to integrating chatbot content elements into your existing content types
    * The various types of chatbots available today and the value they serve as an engagement tool and content channel
    * How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
    * The high-level first steps to building a chatbot-enabled content model 
  • Understanding Agentive Technology
    Understanding Agentive Technology Christopher Noessel, IBM Recorded: Aug 9 2017 62 mins
    Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook

    Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.

    About the presenter

    Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
  • The Fifth Element: How Structured Content Makes Chatbots Helpful
    The Fifth Element: How Structured Content Makes Chatbots Helpful Alex Masycheff, CEO of Intuillion Recorded: Aug 9 2017 61 mins
    Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.

    Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
  • Ransomware Defense 101
    Ransomware Defense 101 Erich Kron CISSP, Security Awareness Advocate, KnowBe4 Recorded: Aug 3 2017 56 mins
    We all have data - tons of data. We have data like personal family photos and critical enterprise databases. It’s a scary time for data. Whether it’s personal data or critical enterprise data - it’s being held hostage by evil attackers from around the world. Ransomware is running rampant and it’s our job to protect it. But how?

    In this Ransomware Defense 101 webinar we’ll be joined by one of the most respected ransomware experts in the industry today. CISSP and veteran security expert Erich Kron of KnowBe4 will answer the most common ransomware defense questions, tell you what you need to know to protect your organization, like creating a “human firewall” as your last line of defense.
  • Ready, Set Up, Go: Success Tips for Implementing Online Language Learning
    Ready, Set Up, Go: Success Tips for Implementing Online Language Learning Melanie Rogers, Training Team Lead, and Tracie Evans, Client Manager, at Rosetta Stone Education Recorded: Aug 1 2017 60 mins
    Best practices to help you meet your language program goals, including (1) success tips for principals, teachers, and students; (2) implementation specifics for your school or district; and (3) how technology can help you meet your language goals.
  • The Language Tutor's New Face
    The Language Tutor's New Face Dr. Lisa Frumkes, Head of Lanugage Learning Products at Rosetta Stone Recorded: Aug 1 2017 55 mins
    Companies using technology-based employee training are more likely to become market leaders. Discover why language training is moving online.
  • Planning and Implementing a Global Language Strategy
    Planning and Implementing a Global Language Strategy Steve Dornsife, Global Learning & Organizational Dvlpmt, PayPal & Jack Marmorstein, Corporate Strategy Lead, Rosetta Stone Recorded: Jul 25 2017 57 mins
    Did you know that nearly 90% of managers say their teams face language proficiency challenges, yet only one-third are actually working with their HR departments to overcome this obstacle? Hear how PayPal recognized the need for language training across their organization and learn success tips for implementing a global language strategy.
  • Ransomware Hostage Rescue Guide: Part 2 of 2
    Ransomware Hostage Rescue Guide: Part 2 of 2 Erich Kron CISSP, Security Awareness Advocate, KnowBe4 Recorded: Jul 21 2017 62 mins
    2016 was a “Ransomware Horror Show”. If you've been in the IT trenches over the past year, you've probably noticed that announcements of new ransomware strains are accelerating and there is no end in sight for 2017.

    In this webinar, we will cover the final 3 sections of the very popular KnowBe4 Ransomware Hostage Rescue Manual in depth.

    Join Erich Kron CISSP, Technical Evangelist at KnowBe4 for the webinar “Ransomware Hostage Rescue Guide, Part 2”. We will look at recent infections, give actionable info that you need to prevent infections, and cover what to do when you are hit with ransomware.
  • Play the Game by Your Rules: Powerful Negotiation Skills for Women
    Play the Game by Your Rules: Powerful Negotiation Skills for Women Pattie Grimm, Author, Speaker, Radio Show Host, Trainer & Business Coach Advantage Training, Ltd. Recorded: Jul 20 2017 61 mins
    Have you ever wondered why you or most women don’t negotiate as well as men?
    Do you struggle with negotiating with your boss?
    Do find it hard to get what you need and know you desire at work at home?

    If you answered “Yes” to any of these questions, you need to listen to this webinar by Pattie Grimm, author, speaker, radio show host and trainer on the underlining reasons why most women don’t negotiate as well men. Pattie will provide research based tools and techniques to improve your negotiations skills at work and at home.
  • Cyber Security and Insider Threats: Turning Policies into Procedures
    Cyber Security and Insider Threats: Turning Policies into Procedures Ingrid Fredeen, J.D, VP and Senior Product Manager, NAVEXEngage, and Pamela Passman, President and CEOCREATe Compliance Recorded: Jul 20 2017 64 mins
    Unfortunately, even the best technological defenses won’t protect your company’s intellectual property and data if your employees inadvertently or intentionally take actions to compromise confidential information. The key to mitigating risk for your organization is to provide all employees with policies, processes and training on cyber security awareness.

    Join this presentation with CREATe Compliance where we discuss:
    - Elements of an effective cyber security program – addressing ‘people, process and technology’
    - Spotlight on insiders: Mitigating risks from employees, contractors and third parties
    - Emerging trends: Assessing your enterprise’s cyber security capabilities; training your workforce on cyber security
  • 360 Review-Best Practices and Approaches
    360 Review-Best Practices and Approaches Aaron Adams, HR Strategy and Alignment Recorded: Jul 20 2017 31 mins
    360 Reviews/feedback can be an effective employee development and review tool. However too many organizations use it without defining the true purpose and the outcomes they want.

    Aaron Adams, Head of HR Strategy & Alignment discusses how there are different approaches to 360 . Depending on the what the organization’s goals are, one needs to carefully craft the approach.
  • Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association
    Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association Robert Scoble Recorded: Jul 18 2017 85 mins
    Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.

    Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
  • Do you have the required knowledge for a Hybris implementation programme?
    Do you have the required knowledge for a Hybris implementation programme? Caroline Kinsman, senior education architect at SAP Recorded: Jul 13 2017 42 mins
    Hybris customers, let us introduce you to SAP Learning Hub, which provides flexible and affordable access to a wide range of learning options, giving you a full understanding of SAP solutions, on-demand 24/7.
    With SAP Learning Hub, you can obtain high-quality learning content enhanced by social learning, peer collaboration and hands-on practice to build up and maintain your SAP skills.

    Join us live on July 13th for a 45-minute FREE webinar& demo to explore some of the Hybris related content in SAP Learning Hub, and look at the content that is available for the different areas of Hybris: commerce marketing, sales and billing, C4C etc. The session is designed for everyone involved or going to be involved in Hybris implementation programme and those supporting Hybris in support centres or centres of excellence.

    Caroline Kinsman is an experienced senior education architect who has worked within the field of SAP Education Solutions for over seventeen years. Responsible for designing and delivering successful education programmes for ERP system implementations at both national and multinational organisations. A qualified Chartered Accountant and fluent in three languages Caroline is able to bring her considerable wealth of business experience to a range of stakeholders and sponsors at many levels within an organisation. With twenty years of experience in project team training and consulting, she is able to engage on multiple levels from the strategic to the practical within a project environment. Caroline's experience covers a multitude of sectors including pharmaceutical, public sector, financial services, utilities, oil and gas, consumer goods and automotive. Specialties: A holistic education approach from cradle to grave; detailed knowledge of Project Team Training and SAP Learning Hub.
  • Quel est votre type d'intelligence émotionnelle ?
    Quel est votre type d'intelligence émotionnelle ? Aksana Gréboval Recorded: Jul 13 2017 48 mins
    L’intelligence émotionnelle est perçue aujourd’hui comme une compétence centrale dans la vie professionnelle. Savoir canaliser ses émotions serait une condition essentielle de réussite et de bien-être.
    Et s’il y avait plusieurs types d’intelligence émotionnelle ? Et si chacun avait une propension à être intelligent émotionnellement à sa manière ? Apprivoiser son émotion n’est pas chose facile, savoir commencer par ce que l’on maîtrise rend ce travail plus facile et pérenne.
    Lors de ce webinaire, Aksana Gréboval, consultante formatrice d'OPP France, abordera le sujet au travers du modèle MBTI®. Vous trouverez des clés de lecture des « compétences » innées de chaque type MBTI en matière d’intelligence émotionnelle.
  • Ransomware Hostage Rescue Guide: Part 1 of 2
    Ransomware Hostage Rescue Guide: Part 1 of 2 Erich Kron CISSP, Security Awareness Advocate, KnowBe4 Recorded: Jul 6 2017 61 mins
    2016 was a “Ransomware Horror Show”. If you've been in the IT trenches over the past year, you've probably noticed that announcements of new ransomware strains are accelerating and there is no end in sight for 2017.

    In this webinar, we will cover the first 3 sections of the very popular KnowBe4 Ransomware Hostage Rescue Manual in depth.

    Join Erich Kron CISSP, Technical Evangelist at KnowBe4 for the webinar “Ransomware Hostage Rescue Guide”. We will look at scary features of new ransomware strains, give actionable info that you need to prevent infections, and what to do when you are hit with ransomware.

    Erich will cover these topics:

    - What new scary ransomware strains are in the wild?
    - Am I infected?
    - I’m infected, now what?
    - Proven methods of protecting your organization
    - How to create a “human firewall”
  • Prepare for GDPR: how do you prove you’ve trained your people appropriately?
    Prepare for GDPR: how do you prove you’ve trained your people appropriately? Amanda Maguire- Education Solution Architect, SAP Education EMEA Recorded: Jun 27 2017 61 mins
    GDPR – if you haven’t heard of it yet, you soon will.  The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679) is intended to strengthen and unify data protection for all individuals within the European Union and it will apply from 25th May 2018.
     
    SAP’s strong offerings in terms of Governance, Risk, Compliance and Security help protect organisations at the level of systems, processes and in-built controls.  But what about the people part of the picture? SAP Education offers support for both training your people and, testing them so you can prove you’ve taken every step to fulfil the regulation and prevent compliance breaches.
     
    Join us live on June 27th for a 50-minute FREE webinar& demo to find out how SAP Assessment Management by Questionmark can reduce risk and help you comply through thorough and verifiable assessment.
     
    Amanda Maguire is a senior education architect with over 20 years' experience on business transformation programmes. With a career focused on the impacts on people – project team members, end users, suppliers and customers, Amanda has a passion for effective and engaging education, enabling people through innovative learning interventions. Her experience is wide ranging - from national to global programmes in a variety of industries.
  • Best Practices and Future Direction of Security Awareness Training
    Best Practices and Future Direction of Security Awareness Training Perry Carpenter, Chief Evangelist and Strategy Officer at KnowBe4 Recorded: Jun 26 2017 50 mins
    While reported numbers fluctuate from industry study to industry study, they all agree on one thing: cybercriminals are successfully and consistently exploiting human nature to accomplish their goals. Prudent security leaders know that security awareness and training is key to strengthening their ‘human firewall’ – but they often don’t know where to start.

    Join security awareness expert Perry Carpenter, Chief Evangelist and Strategy Officer at KnowBe4 and former Gartner Research Analyst for this live webinar “Best Practices and Future Direction of Security Awareness Training”. We will discuss emerging industry trends and provide the actionable information you need to train your last line of defense, your employees.

    Perry will cover these topics:

    - Practical security awareness and behavior management tips
    - Outline how and where tools are helpful
    - Discuss emerging industry trends
    - How to create a “human firewall”
  • Manager or Leader? What's the Real Difference in Practice vs. Theory?
    Manager or Leader? What's the Real Difference in Practice vs. Theory? Deb Calvert, Executive Coach and President of People First Productivity Solutions Recorded: Jun 26 2017 38 mins
    Managers manage work while leaders lead people. That may sound good, but what does it really mean in the day-to-day work that management-level employees do? Join me to talk about the differences and what they mean to your organization. Whether you're a titled leader, an HR business partner or an emerging leader, this workshop will give you some food for thought about how you are approaching your work.
  • Just in Time Automation
    Just in Time Automation Jeff Kunzelman, Chief Technology Officer at POPin Recorded: Jun 22 2017 22 mins
    The classic way of identifying, developing, testing and rolling out new technology relies on management to identify a bottleneck and set a deadline, product management to scope the issue and develop the requirements and then the development time “sprints” through an agile process to deliver the goods. Once the solution was rolled out, the employees suddenly had another process with which they had to comply.

    Now, however, there is a better way. IT and development leaders can crowdsource roadblocks from their audience as well as their teams instead of guessing what to address, which will tell them exactly where technology can automate processes and solutions in order to make it easier for their employees. The result? Solutions employees actually need that are built the best for your organization.

    Join Jeff Kunzelman, Chief Technology Officer at POPin, as he discusses how crowdsolving and automation can revolutionize your business. Specifically, expect to takeaway:

    •Examination of past and current ways of handling development
    •Identification of ways to avoid bottlenecks
    •Examples of successful crowdsourcing
    •Best practices for technology automation
    •Solutions for employee-driven initiatives
    •And more…
  • Refresh Your Job Search: Writing an Amazing Resume and Cover Letter
    Refresh Your Job Search: Writing an Amazing Resume and Cover Letter Emily Kapit, MS, MRW, ACRW, CPRW - Owner Refresh Your Step Recorded: Jun 21 2017 64 mins
    Whether you're looking for your first job, or applying for the CEO position of a Fortune 500 organization, you need to have a resume and cover letter that employers want to read.

    Long gone are the days when a “one resume fits all” approach will work and the importance of having something that will make a future employer fall over themselves inviting you for an interview is vital.

    In this instructive webinar, TORI-nominated, Top-Ranked & 3X-Certified Master Resume Writer, Emily Kapit, will provide you with the “must know” tips and advice to help make your resume stand out to the recruiter.


    You will learn:
    •What content to include in your resume and what to leave out
    •What key words and phrases to use in your resume and words to avoid
    •How to ensure that the content matches and positions you as an accomplished professional
    •The importance of spelling, grammar and formatting
    •How to tailor your resume to the role
    •How to ensure that your cover letter sells your resume
  • Supercharge Employee Referrals with Teamable
    Supercharge Employee Referrals with Teamable Veronica Rundle, Head of Account Managment and Joe Tottent, Director at Teamable Recorded: Jun 21 2017 33 mins
    Did you know? Referred candidates are hired at a rate that is 8X higher than candidates from all other sources. That translates to significant cost reductions and time efficiencies for your organization.

    Tune in for a quick look at how Teamable is helping companies identify, engage and hire top talent with employee referrals.

    We’ll cover:

    - The data behind the power of referral recruiting
    - Optimizing employee referrals to get the candidates you want
    - How to leverage employees’ social networks to source passive candidates
    - Building a tracked referral pipeline

    You'll leave the webinar with an understanding of how top talent orgs run and optimize their employee referral programs and what you can do to get started.
  • Let’s Talk Leadership
    Let’s Talk Leadership Lori Kleiman, SPHR SHRM-SCP Aug 23 2017 5:00 pm UTC 60 mins
    5 Steps to Making an Impact

    Taking your career to the next level is not always as easy as doing a great job where you are today. Do you struggle with getting your managers attention? Do you feel stuck in compliance and administration? How do you expand your perspective and get the recognition you deserve? The answers lie in taking control of your own career. Moving to the next level often requires a different skill set then being just a great HR professional. This session will focus on what you need to do to be the strategic executive who is action-oriented and embraces technology to drive your personal career plan forward. This session is designed to empower you to integrate your HR career with the rest of the organization – and give you the voice to take your career anywhere you want to go!
  • Trainer's Corner: Ask a Trainer
    Trainer's Corner: Ask a Trainer Melanie Rogers, Training Lead at Rosetta Stone Aug 23 2017 6:00 pm UTC 60 mins
    Join us for our monthly K-12 webinar series, Trainer’s Corner. Each month we will share information and ideas to help schools and districts make the most of their language-learning implementations.

    Have a question you’ve been wanting to ask? Our Training Team Lead, Melanie Rogers, is all set to answer questions from K-12 users to help them get the most out of the Rosetta Stone program in their classrooms in this months' webinar.

    Register now!
  • Supercharge Employee Referrals with Teamable
    Supercharge Employee Referrals with Teamable Veronica Rundle, Head of Account Managment and Joe Tottent, Director at Teamable Aug 24 2017 5:00 pm UTC 30 mins
    Did you know? Referred candidates are hired at a rate that is 8X higher than candidates from all other sources. That translates to significant cost reductions and time efficiencies for your organization.

    Tune in for a quick look at how Teamable is helping companies identify, engage and hire top talent with employee referrals.

    We’ll cover:

    - The data behind the power of referral recruiting
    - Optimizing employee referrals to get the candidates you want
    - How to leverage employees’ social networks to source passive candidates
    - Building a tracked referral pipeline

    You'll leave the webinar with an understanding of how top talent orgs run and optimize their employee referral programs and what you can do to get started.
  • How to Get Noticed in Your Current Job
    How to Get Noticed in Your Current Job Brenda Piazza, Director of Cybersecurity Compliance and Executive Board Member, CBIZ Women’s Advantage at CBIZ MHM, LLC Aug 29 2017 8:00 pm UTC 60 mins
    Do you sometimes feel that your hard work is "invisible"? Perhaps you do such good work on a regular basis that your management team takes you for granted. Perhaps, because of this, you're no longer recognized and rewarded for your efforts, as you once were.

    During this talk in the "Women in Tech" series, Brenda Piazza will share her 25+ years of experience becoming visible, noticed by management and promoted extensively. She will discuss the issues faced by those that are ‘invisible’ and how to get ‘noticed’ by management thus leading to your achieved goals and promotions.

    Join this interactive Q&A webinar as we discuss:
    - What are your goals moving forward (promotion, new career, etc.)?
    - What appears to be ‘important’ to executive management?
    - How can you report results that ‘matter’ to executive management?
  • How to Make Great Video Software Demonstrations
    How to Make Great Video Software Demonstrations Dave McCollom and Troy Stein Aug 30 2017 3:00 pm UTC 60 mins
    How can you quickly and easily show what your software can offer customers, without having to spend hours doing individual demos or filling your calendar with webinars? Video is a great solution and you don’t have to be a pro to create a great demo.

    Join me, Scott Abel, The Content Wrangler, and my special guests Dave McCollom, Camtasia Customer Insights Manager for TechSmith, and Troy Stein, Camtasia General Manager for TechSmith, for this free, one-hour webinar. Dave and Troy will share the lessons they have learned from 20 years of making software demonstrations, the basics of product demo videos, some tips and tricks to get you started, and some pitfalls to avoid.

    Attendees will also gain a better understanding of what a demo video is, hear about best practices for good demo videos, and learn how to get started making your own demo videos, including how to make your demo videos stand out, and tips to keep in mind for your various audiences and distribution channels (including YouTube).
  • Mining Content: Encouraging Video Production Without Overwhelming Your Experts
    Mining Content: Encouraging Video Production Without Overwhelming Your Experts Justin Brock, Digital Marketing Manager Aug 30 2017 5:00 pm UTC 60 mins
    If you're like most content-producing teams, the chances are good that your best content is locked up in the minds of the busiest people in the organization. How do you get all of this useful content out of their heads and in front of your customers?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Justin Brock, Digital Marketing Manager at Bomgar Corporation, for this free, one-hour webinar designed to provide you with cost-effective methods of encouraging video production across your organization without overwhelming your experts.

    You'll discover how to think strategically about repurposing content your business already produces. And you'll find out how you can get additional mileage out of sales calls, live demos, employee training, and more. You'll learn how to turn internal employee training into sales and marketing content, how to churn out product demo videos without overwhelming subject matter experts, and how to get maximum value out of every video you produce.

    Takeaways

    —How to turn internal employee training into sales and marketing content.
    —How to churn out product demo videos without overwhelming your experts
    —How to get more mileage out of each video your company produces.

    ABOUT JUSTIN BROCK

    Justin Brock is the Digital Marketing Manager at Bomgar Corporation. Over the past 13 years, he's worked to turn on-off content produced by sales and product teams into evergreen content that brings in more customers. As one of the earliest employees at Bomgar, he has insight into marketing strategies that work for multiple stages of company maturity, from start-up to enterprise.
  • What Motivates Employees? Extrinsic vs. Intrinsic Motivators
    What Motivates Employees? Extrinsic vs. Intrinsic Motivators Aaron Adams, HR Strategy and Alignment Aug 30 2017 5:30 pm UTC 30 mins
    Motivating employees is an art and a science. Is it the Extrinsic motivators or is it Intrinsic or is a combination of both?
    Aaron Adams, Head of HR Strategy & Alignment discusses what the research shows on what motivates employees to inspire them to realize their full potential.
  • Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia
    Hands-on Session: Cooking Up eLearning Demos in Minutes with TechSmith Camtasia Kevin Siegel, IconLogic Aug 30 2017 7:00 pm UTC 60 mins
    Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
     
    Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
     
    If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
     
    Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
     
    Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
     
    Takeaways:
     
    1) Best practices for recording short demonstrations using the Camtasia Recorder
    2) How to quickly produce micro-eLearning in the Camtasia Editor
    3) How to quickly share/publish content for the widest possible audience.
     
    Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
  • SAP Enable Now Community: Instructional Design for Employee Engagement
    SAP Enable Now Community: Instructional Design for Employee Engagement Amanda Maguire- Education Solution Architect, SAP Education EMEA Sep 7 2017 1:00 pm UTC 45 mins
    SAP Enable Now/ Workforce Performance Builder Customers- join us live on Thursday, September 7th 2017 to get a detailed look into instructional design, from key messages to change management and powerful interactive content use.

    Amanda Maguire is a senior education architect with over 20 years' experience on business transformation programmes. With a career focused on the impacts on people – project team members, end users, suppliers and customers, Amanda has a passion for effective and engaging education, enabling people through innovative learning interventions. Her experience is wide ranging - from national to global programmes in a variety of industries.
  • Managing a Global Team: Resolving Cross-Cultural Issues
    Managing a Global Team: Resolving Cross-Cultural Issues Barry Saiff, Saiff Solutions Sep 7 2017 5:00 pm UTC 60 mins
    More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.

    In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed.
  • A New Approach to Managing Work-Life Balance
    A New Approach to Managing Work-Life Balance Suzanne Brown, the founder of “Mompowerment Sep 13 2017 5:00 pm UTC 60 mins
    For many women, the challenge of managing a family along with building a career or business is a daily struggle.

    In this webinar, Suzanne Brown, the founder of “Mompowerment”, will provide fascinating insights into how this can be achieved.

    Suzanne’s focus has long been on providing a path for women of all backgrounds/sectors to balance part-time work and motherhood. Through her research for her forthcoming book, Suzanne interviewed 110+ women who have successfully made that change.

    During this webinar you will learn;
    --What are the best ways to create more work-life balance
    --How to become more productive
    --How changes in population are starting to impact the workforce and what this means to you
    --Tips to get the most out of playdates
    --Ways to integrate self care into your daily routine

    About the Speaker
    Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.

    Visit Suzanne's website - https://mompowerment.com
  • Elevating Intelligent Content to the Next Level
    Elevating Intelligent Content to the Next Level Michael Priestley, IBM and Rob Hanna, Precision Content Sep 13 2017 5:00 pm UTC 60 mins
    You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise.

    The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on this promise of intelligent content, but there are some inhibitors to adoption. Some see it as too complex. Others work to create content in compliance with an existing content format such as HTML or Markdown. With Lightweight DITA in the works, we can finally bridge the gap between the promise of intelligent content and the challenge of diverse authoring platforms and communities.

    Join Scott Abel, The Content Wrangler and his special guests Michael Priestley, one of the original architects of the DITA standard, and Rob Hanna from Precision Content, for a free one-hour online discussion designed to help you decide whether you should consider adopting DITA or Lightweight DITA.

    Are you ready for intelligent content?
  • Content Science Review: Inspiration + Insight for Content Professionals
    Content Science Review: Inspiration + Insight for Content Professionals Colleen Jones, CEO, Content Science Sep 18 2017 5:00 pm UTC 60 mins
    Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.

    As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
  • Managing Information Overload with a Pragmatic Global Content Strategy
    Managing Information Overload with a Pragmatic Global Content Strategy Rebeca Ray, Common Sense Advisory Sep 19 2017 3:00 pm UTC 60 mins
    The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.

    Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.

    Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
  • [Google Case Study] Optimizing Content for Improved Translation Effectiveness
    [Google Case Study] Optimizing Content for Improved Translation Effectiveness Jon Ann Lindsey, Google and Val Swisher, Content Rules Sep 19 2017 5:00 pm UTC 60 mins
    We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?

    But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.

    Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.

    You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.

    This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
  • Trainer's Corner: 25 Years and Counting
    Trainer's Corner: 25 Years and Counting Jack Marmorstein, Product & Sales Strategy at Rosetta Stone Sep 22 2017 6:00 pm UTC 60 mins
    Join us for our monthly K-12 webinar series, Trainer’s Corner. Each month we will share information and ideas to help schools and districts make the most of their language-learning implementations.

    Learn about the inner workings of Rosetta Stone, and why it works with Jack Marmorstein. He'll share what he's learned from working with the program and our clients for his 19 years at Rosetta Stone.
  • System Without a Strategy? Diagnosing Content Management Problems
    System Without a Strategy? Diagnosing Content Management Problems Regina Lynn Preciado Sep 26 2017 5:00 pm UTC 60 mins
    You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.

    There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.

    Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
  • IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS
    IMMERSIVE EXPERIENCES - PASSING THE “SO WHAT?” TEST FOR BRANDS Chris Helm, COO & Co-Founder, Blend Media Sep 27 2017 1:00 pm UTC 45 mins
    Brands typically invest in one-off, high end immersive experiences that
    deliver difficult to measure ROI metrics whilst also being challenging to
    consume for viewers.

    Multiple friction points along this journey make us ask “So What?” when it comes to the immersive visual experience.

    Blend Media specialise in 360˚ video and have built a creator network,
    content library and web editor to pass the ‘So What?’ test.

    We enable brands to create immersive, affordable visual experiences that deliver longer term campaign value that are engaging and easy for consumers to enjoy.
  • Virtual Umbrella: Why We Chose Virtual Reality
    Virtual Umbrella: Why We Chose Virtual Reality Samantha Kingston, Founder, Virtual Umbrella Sep 28 2017 1:00 pm UTC 45 mins
    Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.

    Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.

    Speaker bio:

    Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
  • Branding VR: Thoughts on Creating an Identity
    Branding VR: Thoughts on Creating an Identity David Mullett, Founder & Chief Design Officer, hellopupil Sep 28 2017 2:00 pm UTC 45 mins
    The public’s perception of virtual reality runs the spectrum from excitement to unknowing to downright confusion. When creating a VR product and brand, how should you navigate the landmines of being associated with virtual reality for better or worse. The science fiction, futuristic, and gaming-oriented identity of the medium can be appeal to fanboys and VR aficionados, but how do you build a brand that fosters frictionless adoption of your product? How does your VR technology product enter the market next to existing products and services? We’ll chat through visual and verbal branding and marketing issues that you may encounter in launching a VR product.
  • Structured Docs + Taxonomy: Finding New Answers in Your Content
    Structured Docs + Taxonomy: Finding New Answers in Your Content Joe Pairman, Mekon, and Andreas Blumauer, Semantic Web Company Sep 28 2017 3:00 pm UTC 60 mins
    We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.

    Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.

    Key takeaways:
    • Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
    • Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
    • The underlying semantic architecture to build a truly mature and scalable approach to linking content and data

    ABOUT THE PRESENTERS

    Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.