Mark Floisand, Chief Marketing Officer, CoveoRecorded: Sep 12 201935 mins
Self-service has proven its worth in driving case deflection, lowering overall support costs and personalizing the customer experience. But did you know that strong self-service programs are strongly correlated to business and support revenue growth, employee retention and overall agent morale?
To truly reap all of the potential benefits of your self-service strategy, companies must go beyond short-term benchmarking and project-by-project “baby steps.” True transformation starts with a solid foundation that can grow across organizational silos and departmental barriers to deliver relevance across your self-service sites.
Register to listen to this prescriptive session which will outline vital steps that you can undertake to transform your self-service strategy and understand the true value it is having on your business, underscored by examples from pacesetters and new research showing an opportunity for a dramatic re-think of the metrics that self-service can really impact.
Julie Olson and Lauren Price of Talent Path, David Bloom of SterlingRecorded: Sep 5 201955 mins
Young people just graduating from college need relevant entry-level jobs, and employers are hungry for talent, but a skills gap stands between them. How can your business tap into this talent pool without risk, and provide young talent with an escape from the employment catch-22 “you need experience to get experience”? Join us on Thursday, July 25th as David Bloom, General Manager of the SMB and Gig teams at Sterling, talks with Julie Olson, Head of Talent Path, and Lauren Price, a recent college graduate, about the skills new graduates need—and how to bridge the divide.
Julie Olson is head of Talent Path, a leading provider of last-mile education for early career talent. Talent Path is a division of Genuent, one of the nation’s leading technology staffing and solutions firms. Julie was a 2018 winner of the Staffing Industry Analysts’ 40 Under 40 Awards, recognizing industry trailblazers.
Lauren Price is a Business Analyst Consultant from Talent Path Houston’s most recent track. She is skilled in data visualization, project implementation, and process improvements with experience in the manufacturing and semi-conductor industry. As an ex-collegiate athlete, communication and teamwork are a couple of Lauren’s best attributes. She is excited to begin consulting and is currently in the interviewing phase.
David Bloom is General Manager of the SMB and Gig teams at Sterling, a global leader in employment background screening solutions. David was included in Entrepreneur Magazine's Brilliant 100 and on Business Insider’s list of 100 most interesting people in the NYC tech scene.
Deb Calvert, sales coach / researcher / trainer / author / speakerRecorded: Sep 5 201941 mins
Are you tired of interviewing, hiring, onboarding, and LOSING sales talent so you have to start all over again? Do your new hires flounder and fail because they never seem to get a good grasp of what will make them succeed? Join me for this webinar to:
+ Find out what new hires need, starting on day one
+ Learn how to make onboarding more effective
+ Ramp up new sellers faster so they hit goals sooner
+ Partner with others to make the onboarding/training go faster
+ Stop the revolving door on your sales team
Remember -- your sales can only be as good as your sales team! Take these proactive steps to improve performance today.
Richard Davies, In Touch Executive CoachRecorded: Aug 29 201946 mins
During this complimentary webinar, In Touch coach Richard Davies will explore the ways you can ensure your preparations are absolutely watertight and that you can enter any interview with confidence and conviction. The common mistakes made by those looking to transition will be outlined and Richard will show you how to translate your previous experience and professional skill set in to interview success, through a range of practical steps and advice.
Richard has 5 years of experience in executive coaching and is accredited by the International Coaching Federation. Prior to coaching, Richard was Head of Learning and Development for Shell, in which time he sat on the panel for hundreds of interviews.
Following his informative presentation, there will be an interactive Q&A session.
Amy A. Anger, Independent Worker Advocate and Principal of Atrip ConsultingRecorded: Aug 28 201942 mins
How do you know if you have a culture that is attractive to talent...all talent (gig and remote workers, project-based contractors and full-time employees)? There are ways to create a work environment where every employee feels connected to your company's mission and to each other, regardless of where and how they work.
Tune in to learn how to optimize your workforce and specific actions you can take that will keep employees inspired and committed to the corporate vision, with our next guest, Amy A. Anger, former Chief Culture Officer at Kelly Services, Independent Worker Advocate and Principal of Atrip Consulting.
Presenter Bio: Amy Anger has always believed that adaptability is her most valuable trait. Whether as an in-house lawyer, life-long learner, daughter, wife, or mother, in anything and everything she has ever done, she needed to adapt. In her final corporate role she focused on the freelance economy and the business need to create fluid workforce models. That work ignited her passion for coaching and helping people and companies adapt to our more fluid and mobile lives.
Joe Gelb and Lawrence OrinRecorded: Aug 28 201960 mins
Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.
With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.
Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.
Join Scott Abel, The Content Wrangler, and his special guests, Joe Gelb, President and Head of Business Development at Zoomin Software, and Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin for this free, one-hour webinar. Joe and Lawrence will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.
• Understand how API docs will impact on your success
• Come to grips with commonly-used API doc formats
• Learn how others successfully streamlined tech docs and API docs with amazing results
Andreas Blumauer & Bruno WildhaberRecorded: Aug 28 201960 mins
Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.
How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?
The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.
Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.
Topics to be covered include:
• How is the cleanup process set up?
• What is the role of semantic technologies and how can they support the cleanup process?
• How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
• How can complex rules for automatic cleanup not only be implemented but also made maintainable?
Success takes teamwork. No one can do it all on their own and interacting with new people is important. We never know who we might meet and the effect they may have on our professional life and career.
Nurturing key relationships that can facilitate career and personal development is what all successful people do. And they build this network continually and consistently.
How can you build a network of mentors, advisors and contacts and what’s the best way to go about doing this? Business psychologist Darryl Howes MSc will provide practical tips and advice, with insight drawn from social science and a 30-year career in financial services.
Darryl Howes MSc
Darryl helps professionals develop networking and career management strategies. He holds a First Class Honours undergraduate degree and a Masters in Organisational Psychology from the University of Surrey, UK. A visiting lecturer and speaker for City University, the University of Surrey Careers Service and Aston Business School, he has also worked extensively with organisations such as The Institute of Leadership and Management and The Institute of Directors. He has written for a range of publications including People Management (CIPD), Financial Management (CIMA) and the ILM publication, ‘Edge’.
A past National Executive Committee member of The Division of Occupational Psychology of the British Psychological Society, Darryl was nominated for the 2016 CIPD/People Management Power List for Learning & Development professionals, naming the top 20 bloggers, tweeters and all-round social media powerhouses. In 2017/2018, he was selected as a Personal Mentor under Her Majesty Queen Elizabeth’s QYL initiative, one of only 60 worldwide.
Jon Rossman & Mark FloisandRecorded: Aug 27 201955 mins
Your customers don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. And with site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.
In this webinar, you will learn how Motorola Solutions is adapting its digital strategy to the changing expectations of their customers. Jon Rossman, Solutions Digital Experience Manager at Motorola will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand. Additionally, you will learn:
· Motorola’s strategy and roadmap to create relevant experiences at scale
· Simple site design and functionality changes that can have a big impact on search
· How artificial intelligence can help you deliver the most relevant search results
· How to leverage analytics from the search experience to evolve your web strategy
Mark Erskine: ISM FellowRecorded: Aug 27 201951 mins
Reasons to Attend:
Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neo Cortex can be likened to your “Gut”, “Heart” and “Head” brain. These three brains transmit data constantly to each other when we make decisions but if we want sales success we must first understand our own preferences by using behavioural profiling and then diagnose which of these dominates the customers brain to stimulate sales, increase conversion ratios and shorten sales cycles.
•Understand how the human brain has developed and how to use this in sales
•Discovering your own behavioural brain preferences is the critical first step to managing your selling style
•Learn what techniques stimulate which part of the brain and how to leverage them
•Understand why selling has to stimulate each part of the brain to ensure success
•Learn why so many training methodologies and programmes are too one dimensional to succeed.
Brianne V.L., Success Marketing Specialist; Anusha S., VP of Client Success; Nicole C., Principal of Goodness ConsultingRecorded: Aug 23 201935 mins
We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. Learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.
Chris Hanna (Evolving Management); Gayathri "G3" Krishnamurthy (NICE inContact); Fancy Mills (moderator)Recorded: Aug 21 201960 mins
Customer satisfaction has long been a top priority for the contact center, but in today’s competitive job market, agent satisfaction is a growing concern for leaders. In a traditionally high-stress, high-turnover industry, every leader wants to know the secret to agent happiness. There’s no magic bullet, but based on brand new ICMI research, we’ve identified four keys to improving the employee experience in the contact center. What do the most engaged employees have in common, what are the top drivers of dissatisfaction, and how might this new insight help your team improve morale and performance, all while boosting CSAT? Join us on August 21 for an eye-opening discussion!
During this webinar, you will learn:
- What the most satisfied contact center agents have in common
- What new ICMI research reveals about top drivers of agent dissatisfaction
- How you can better align your people, processes, strategy, and technology to improve both the employee and customer experience
Join us for an interactive and informative hour, filled with practical tips, and complete with live audience Q&A.
As leaders and business owners, there are thousands of different ways we can spend our time. However, not all of them are equally important or will yield the best return on investment. Protecting our time requires being in touch with our values and priorities and then saying “NO” to those distractions that are not in alignment.
In this webinar, Whitnie will share with you why it’s important to say, “no,” how to say, “no” and when to say, “no.” Once you master saying “no,” you will see how your “yes” gets you want you want.
Nicole Campbell, Principal of Goodness Consulting at BenevityRecorded: Aug 21 201958 mins
How do you get more people excited about your workplace giving and volunteering programs, especially when you have such a diverse workforce? We’ve taken exclusive data from our Fortune 1000 clients and outlined 6 actionable ways to create a compelling program that will make your people feel connected and purpose-driven. In other words, the program they’ve been waiting for!
Brenden Bishop, Data Scientist, the Columbus CollaboratoryRecorded: Aug 21 201943 mins
Join us for this webinar that will present an advanced data science approach to detecting anomalous behavior in complex systems like the typical corporate network that your IT Security team is trying to defend. Generalized anomaly detectors, without tuning for a specific use case, almost always result in high false alarm rates that lead to analyst alert fatigue and a detector which is effectively useless. In this session, Brenden Bishop, Data Scientist at the Columbus Collaboratory, will present an open source tool and best practices for building specific, repeatable, and scalable models for hunting your network’s anomalies. Through iteration and collaboration, defenders can hone in on interesting anomalies with increasing efficiency.
Andrew Crowder & Lipika BrahmaRecorded: Aug 20 201960 mins
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.
That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.
Join us to learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, will share his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search.
Attend this webinar and learn:
- How to plan and execute a large search-enabled site on time and on budget
- Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
- The efficiencies of enabling business users to manage search right from Sitecore
Gillian Jones-Williams & Ro GorellRecorded: Aug 20 201958 mins
How are your coaching skills? Do you feel you genuinely empower people to come up with ideas and improve performance or could your coaching toolbox do with a bit of brushing up?
If you are an existing coach, this webinar will refresh your skills and introduce you to some new tools. If you are new to coaching you will find this a useful introduction to some of the skills that will help you to get the best from people.
Gillian Jones-Williams and Ro Gorell, authors of 50 Top Tools for Coaching and How to Create a Coaching Culture will be sharing with you some key concepts and tools from their newly published 4th edition of 50 Top Tools for Coaching and answer all your questions on coaching. Gillian and Ro have over 30 years coaching experience between them and will be helping you to develop a coaching mindset.
Nick Elvery - Human Optimisation ExpertRecorded: Aug 16 201930 mins
Sleep is an essential component of living an optimised life but good quality sleep alludes so many people these days. In this webinar, Nick will work your through the best practices to get the best night' sleep ever.
Michael Mathison, Employee Engagement Manager, Global Community Impact, NikeRecorded: Aug 14 201920 mins
Nike had developed a custom, sophisticated in-house corporate social responsibility (CSR) software platform, but as the company grew it became costly to maintain and challenging to scale. With employees working in hundreds of retail locations across the globe, Nike needed a technology partner to alleviate the administrative burden and provide their dispersed workforce with localized giving and volunteering experiences.
But could they find a partner capable of providing the functionality of their custom, homegrown platform while enabling them to evolve their program?
Listen as Michael Mathison, Employee Engagement Manager, Global Community Impact at Nike shares about the experience of finding the right tech partner to power their CSR program—and several key lessons learned along the way—in this webinar hosted by Maryann Fiala of the ACCP (Association of Corporate Citizenship Professionals).
Cummins will be providing an overview of best practices for maintaining and troubleshooting your School Bus. Key resources, maintenance intervals, aftertreatment performance, and oil and coolant requirements will be covered.
Lori Kleiman, SHRM-SCP, SPHRRecorded: Aug 8 201933 mins
Recruiting has to be more than just filling a vacant position – and retaining top talent is all about making the right selection to begin with. Managers need to look at the scope of the role – and how that may have changed since the last person held the position. What do they really need in the future…and how can succession planning be impacted by hiring just the right person. Candidates look for jobs in a new way, and the tools available to managers to screen candidates should be utilized. Technology can be a huge time saver in communicating with and evaluating candidates. Tools in background evaluation and personality assessment will be reviewed to help managers determine which are appropriate to bring into their recruiting process. We will provide participants with recommendations to determine starting salary and the proper preparation of the offer letter. Finally, our discussion will conclude with the tools to identify top talent and ensure they are aligned with the long-term success of your organization.
·Options for filling the candidate pipeline
·Creating an interview experience that gets the information you need
·Embracing technology while still creating a personal connection
·Development in background and credit check compliance
·Full cycle recruiting goes beyond the offer letter
Lawrence Keltie, Sales Enablement Specialist, ShowpadSep 17 201910:00 amUTC90 mins
Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.
So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets? Join our webinar on 17 September to gain insights into the results of our recent salesforce survey, including:
•Sales Enablement - how companies are planning to embrace it
•Sales Training - what are the pitfalls and the plans for change
•Digital transformation - what are the plans now and in the future
You will also learn why companies like Rockfon, Fujifilm and Cox Automotive have invested in Showpad sales enablement technology to boost buyer engagement, retention and growth.
Don't miss the must-attend webinar for sales and marketing professionals!
Tina Kister, Information DeveloperSep 17 20195:00 pmUTC60 mins
When it comes to content, design is inevitable. The question is whether it works. Design is at least 15 times more important than content when it comes to user trust and engagement. In as few as 15 milliseconds, users form first impressions that have measurable consequences for credibility, usability, and engagement.
We tend to think of design as either “good” or “bad,” and as a mysterious and magical thing with a life of its own inspired by an elusive muse and completely subjective in nature. However, design is fundamentally neutral in nature, with no inherent positive or negative qualities. The way we respond to design is based on a complex, yet predictable, interaction between sensory stimuli and human anatomy, neurobiology, and cognition.
The term “design” refers either to the arrangement of things or to the act of arranging things. “Intentional design” refers to the act of deliberately arranging elements to solve a specific problem – that is, to elicit a desired response.
When it comes to content, design is critical. Whether you use intentional design or not, content and design are inseparable; users inevitably perceive and respond to design, and it always makes an impression. So, the key to creating compelling content is learning to use intentional design, rather than incidental design.
Join Scott Abel, The Content Wrangler, and his guest, Tina Kister, for this one-hour webinar. Kister will explore the correlations between the science of perception and the discipline of design, and how both are integral to creating effective content. Tina will also distill the basics of design into a few simple concepts, and provide a few basic rules you can use to ensure that every design choice is intentional and effective.
Although providing more course options to your learners increase employee participation, organizations who provide highly relevant courses drive the highest levels of employee engagement. But with the large variety of courses available, how do you choose the right corporate training courses that are highly relevant for you organization efficiently and effectively?
In this webinar, learn how to prioritize course curation, address the challenges L&D professionals face when evaluating new courses, and strategize for future success.
Constant complainers take up resources, time, and mental bandwidth in the workplace. When you change a culture of complainers to one of contributors, you boost morale, increase productivity, and promote effective communication. In short, you get more done with less drama. In this presentation, workplace communication expert Linda Swindling shares her expertise in negotiating tough situations at work and in life. Discover how to positively influence others to accomplish your purpose. Understand the reasons why people are creating drama so that you can diffuse conflicts and address problems productively. Linda uses scenarios, engaging questions, and original research to provide strategies that can be implemented immediately.
After attending, participants leave with strategies to:
● Identify and negotiate with specific types of energy drainers and complainers
● Implement the #1 way to stop a Whiner
● Maintain control of destructive conversations
● Communicate powerfully with difficult people, including the Toxics
● Self-assess to determine when you can be a Complainer and how to stop it
● Learn concrete phrases to turn constant Complainers into productive Contributors
● Address disagreements successfully so everyone can get back to work.
Jeff Rumburg (MetricNet); Evan Dobkin (Talkdesk); Roy Atkinson (moderator)Sep 18 20196:00 pmUTC60 mins
Identifying, tracking, and reporting on the right metrics and KPIs is critical for the management of the contact center. Everything from the strategic positioning of the contact center to staffing, scheduling, and operational needs depends on getting the metrics right. Benchmarking helps organizations understand where they can improve and where they are excelling compared to the competition.
In this webinar, benchmarking expert Jeff Rumburg will discuss current statistics and best practices for measuring progress towards your contact center's goals.
ISM Fellow, Steve BurtonSep 24 201910:00 amUTC30 mins
Let’s face it… selling isn't easy. Sometimes it seems easier to lure a ravenous lion with a lettuce leaf than hit your monthly sales target. Even the best, most seasoned salespeople will feel pressurized from time to time and result in them not hitting the target. It’s this pressure that spawns excuses – excuses that detract attention away from a salesperson’s performance (or lack of it).
I hate hearing excuses; it feels like people are trying to blame others rather than accepting their own failings. But what are the top excuses you’ll hear from a salesperson?
Deb Calvert, executive coach and HR consultantOct 1 20193:00 pmUTC45 mins
Build the business by building the people. But what people? And how?
We'll talk about the reasons Millennials (and others!) need more from your organization and how you can give them what they need. In return, you'll get higher rates of employee engagement, longer-term retention, and succession management from within.
Deb Calvert, sales trainer, coach, researcher, author & speakerOct 1 20196:00 pmUTC45 mins
It's baaaack! Deb's annual review of the latest and greatest sales hacks you won't want to miss out on. Most are no cost or low cost, and all of them have been personally tested in the field. Best of all, YOU can access these tools on your own to save time, automate processes, connect with buyers, and make the most of every single sales day.
Nazma Qurban, Chief Revenue Officer, CognismOct 8 201910:00 amUTC60 mins
In 2017, millennials comprised 35% of the UK workforce. By 2020, they are projected to represent an astounding 50% of the total global workforce.
They bring wants and needs which differ greatly to previous generations, and hold more bargaining power than ever before in the labour marketplace.
With that in mind, companies and business leaders need to be made aware of how to harness that power in their favour. Nazma Qurban, Chief Revenue Officer at Cognism, has built a high-performing sales team that is made up of 98% millennials.
In this inspiring and insightful webinar, Nazma will demonstrate how to motivate millennials – by being a mentor, not a manager.
•Why understanding millennials is key to your business’s future success
•Identifying misconceptions about this generation and demonstrating why they are incorrect
•How millennials have been integral to Cognism’s growth and success
•How to create an honest, transparent and inclusive working culture that millennials thrive in
Keith Rosen: CEO of Profit BuildersOct 10 20191:00 pmUTC60 mins
Reasons to Attend:
Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.
Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.
During this interview, you will learn how to:
• Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job
•Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
•Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos
•Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers
•Create buy-in around strategic change and improve daily performance metrics
•Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders
•Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
Owen Richards. Managing Director. Air Marketing GroupOct 22 201910:00 amUTC60 mins
Reasons to Attend:
Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?
The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.
In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.
You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.
•The benefits if both outsourcing your sales and lead gen
•How to choose the right outsourced sales partner – What to look for
•The benefits of building your own inside sales team
•How to setup and in-house Inside sales team successfully
•The investment level required for both models
•How to measure your investment and return
•Running a combined in-house/outsourced model
Xabier Izaguirre, Head of Planning, Oban InternationalOct 24 201910:00 amUTC45 mins
Reasons to Attend:
Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.
This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.
•Ways to understand your audience better and prioritise countries
•Techniques to generate content ideas to attract more prospects to your site
•Whether capturing date is always better
•Best practice in data capture
•How to use paid media to drive users to your site
Kerry Nutley. Strategy Director – HCM OracleNov 5 201911:00 amUTC60 mins
Reasons to Attend:
Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.
Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?
A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?
Key trends in sales in B2B
What this means for your sales and marketing organisation and supporting operating model
How key trends are changing the seller landscape in terms of what sellers do
Lori Kleiman, SPHR SHRM-SCPNov 6 201910:00 pmUTC60 mins
Enterprise growth requires executive leadership involvement when it comes to changing the culture, focus, or services an organization offers. To be successful, the growth strategy must focus on many things at once, including people. Every aspect of the organization has to work together, and here’s where HR’s role is crucial. Whether it’s a new product, or a shift in competitive focus, HR is intrinsic to helping the company stay competitive.
HR’s role in driving the success of the organization includes a number of factors. HR must ensure the administrative function of the organization are handled, but must focus attention on the important role of sharing the culture and vision of the organization. Internal and external relationships will help shape the HR function, as well as your career.
In order to drive enterprise growth and achieve optimal business results, HR and the leadership team must get on the same page and keep communications open. But, how can you do this? We will share proven tips and tricks to being a strategic executive who is action oriented and technologically savvy. We do this by defining a 5 step process to join the leadership team and have the career of your dreams today!
·Presenting your initiatives in way that the leadership team will listen
·Make connections to become the leader your organization needs
·How to align the HR goals with organizational strategy
·Evaluation of strategic planning as it impacts your function
·Tools that will help you show added value to your organization
Gordon Glenister, FISMNov 12 201911:00 amUTC60 mins
Reasons to Attend:
If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business
•Are you membership ready – the different types to consider
•How to create a membership programme
•Understanding the importance of member engagement
•Why they join, why they leave
Deb Calvert, president, People First Productivity SolutionsNov 12 20194:00 pmUTC45 mins
So. Much. To. Do.
So. Little. Time.
Reclaim control of your calendar and focus your time where it matters most. Learn how to avoid getting sucked into reactive, fire-fighting mode and other time-sucking derailers. Get practical strategies for making every minute count so you can be the best people manager possible.
Deb Calvert, sales manager trainer and coachNov 12 20197:00 pmUTC45 mins
Sales coaching isn't the same as managing or mentoring. There are specific coaching tools and techniques you can use during every phase of the sales process. Learn what the most curbside coaching looks like and get takeaway tools you can use right away to become more effective as a sales manager who truly coaches.
Simon Murthwaite / Sales Director/ Air Marketing GroupNov 19 201911:00 amUTC60 mins
Reasons to Attend:
A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?
This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.
Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?
But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?
Well, that’s what we’ll explore.
•Which channels are you forgetting?
•Which channels do you need to explore further?
•Where are your customers?
•How are you ensuring every engagement has the maximum opportunity to produce the most value?
•Where’s the hole in your marketing and sales process?
•How to successfully integrate sales and marketing processes, to deliver revenue
Chris Murray, founder of the Varda Kreuz Training GroupNov 21 201911:00 amUTC60 mins
Reasons to Attend:
Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.
But that’s just nonsense.
And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
If people regularly tell you;
• that you’re too expensive - or
• that they’re already happy with their current supplier – or
• they’ve had problems with your company in the past - or
• your lead time is too long
Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.
Everyone who attends will walk away with this tool box of sales gold;
• How to overcome every genuine sales objection – including those based on price
• The names of the four headline objection types and the silver bullet that takes each one of them down
• The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
Andre Andersen, Motivational Guide and TrainerDec 3 201911:00 amUTC45 mins
Reasons to Attend:
Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.
It's an important aspect that impacts our daily lives.
As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.
Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.
Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.
- What is purpose or meaning?
- How do I find it?
- How can I help others to find it?
- Why should I care?
Deb Calvert, certified executive coachDec 3 20194:00 pmUTC45 mins
Want to make an impact? Need to make sure your voice is heard and your ideas are taken seriously? Time to change things up and you're not sure how to get others onboard?
No matter what your job role, personality type, level of experience... YOU can make the difference you want to make. You can persuade others and help them see your point of view.
We'll make clear distinctions so you won't cross the line between being assertive and obnoxious or aggressive. We'll help you be persuasive without feeling sales-y, selfish, or manipulative. This is all about YOU getting what you want while also helping others get what they want, too. That makes you a leader!
Stella Dixon: Training Manager, Aggregate IndustriesDec 9 201911:00 amUTC30 mins
A suggested approach to developing commercial skills in Business Graduates in the construction industry.
Reasons to attend
Commercial awareness is one of the key attributes cited by many employers as being essential to employability, but unfortunately, one that many people seem unable to demonstrate. It comes up time and time again in job advertisements, discussions between recruiters and on careers guidance websites. But what does 'Commercial Awareness' really mean, and how can you develop it?