The World Wide Web has, in many respects, leveled the playing field—making it possible for businesses of any size to develop an international following. But, building an multinational presence means ensuring your content is global-ready.
Join me, Scott Abel, The Content Wrangler, and my special guest, senior analyst Rebecca Ray of Common Sense Advisory, as we discuss how to develop and use marketing personas, customer journey maps, categorization, and content tiering as the building blocks for a pragmatic global content strategy.
Attendees will learn how to apply domestic market discipline to global rollouts, steps to follow when creating a practical strategy, and the importance of validating domestic marketing profiles to ensure they are appropriate for global use. You'll also learn how customer journey maps, auditing and categorizing of content for local markets, and establishing content tiering criteria based on hard data can help you be successful.
Business today is digital, and that makes content critical. Where can you get tips, advice, and inspiration for the content side of business? Enter the online magazine for content professionals—Content Science Review.
Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for this presentation about Content Science Review. You'll learn what Content Science Review is — and what it's not. You'll discover the breadth of coverage and the benefits of both free and paid registration. If you're a writer looking to expand your influence, you'll learn how you can pitch story ideas to the editors.
As an added bonus, the editors will share their top-three reader-contributed insights of 2017!
You may already know the value of content that is constructed based on its purpose rather than just presentation. But many solutions today lock that value into one product or silo, inhibiting collaboration and reuse across the enterprise.
The Darwin Information Typing Architecture (DITA) is a widely-adopted XML standard that delivers on this promise of intelligent content, but there are some inhibitors to adoption. Some see it as too complex. Others work to create content in compliance with an existing content format such as HTML or Markdown. With Lightweight DITA in the works, we can finally bridge the gap between the promise of intelligent content and the challenge of diverse authoring platforms and communities.
Join Scott Abel, The Content Wrangler and his special guests Michael Priestley, one of the original architects of the DITA standard, and Rob Hanna from Precision Content, for a free one-hour online discussion designed to help you decide whether you should consider adopting DITA or Lightweight DITA.
For many women, the challenge of managing a family along with building a career or business is a daily struggle.
In this webinar, Suzanne Brown, the founder of “Mompowerment”, will provide fascinating insights into how this can be achieved.
Suzanne’s focus has long been on providing a path for women of all backgrounds/sectors to balance part-time work and motherhood. Through her research for her forthcoming book, Suzanne interviewed 110+ women who have successfully made that change.
During this webinar you will learn;
--What are the best ways to create more work-life balance
--How to become more productive
--How changes in population are starting to impact the workforce and what this means to you
--Tips to get the most out of playdates
--Ways to integrate self care into your daily routine
About the Speaker
Suzanne Brown is a strategic marketing and business consultant, TEDx speaker, an expert on and advocate for professional part-time working moms and author of a forthcoming book, out in mid-September. Mompowerment: Insights from Successful Professional Part-time Working Moms Who Balance Career and Family empowers moms to think differently about their career approach and work-life balance. Suzanne blogs weekly at www.mompowerment.com on topics related to helping working moms continue to achieve their career goals and be the moms they want to be.
More and more organizations are taking advantage of the benefits a globally-distributed workforce can provide. Although dispersed teams promise substantial growth opportunities and a reduction in overhead costs, managing them can be problematic. The secret to success is in understanding the differences you’re likely to encounter when managing teams across borders, cultures, and time zones.
Join me, Scott Abel, The Content Wrangler, and my special guest, Barry Saiff, CEO of Saiff Solutions, for a free one-hour webinar on resolving the most common cross-cultural team management challenges.
In this session, using real-life examples, you’ll learn how to address global cultural differences in the way people deal with conflict, relate to authority, ask and answer questions, express respect, and practice equality in the workplace. You’ll hear useful advice—gathered from our own experience managing a global team that spans North America, Asia, and Europe. You’ll leave knowing what you need to do to succeed.
SAP Enable Now/ Workforce Performance Builder Customers- join us live on Thursday, September 7th 2017 to get a detailed look into instructional design, from key messages to change management and powerful interactive content use.
Amanda Maguire is a senior education architect with over 20 years' experience on business transformation programmes. With a career focused on the impacts on people – project team members, end users, suppliers and customers, Amanda has a passion for effective and engaging education, enabling people through innovative learning interventions. Her experience is wide ranging - from national to global programmes in a variety of industries.
Throwing money at a problem doesn’t make it go away. Social engineering methods and the ‘evil genius” cyber criminals behind the attacks are furiously innovating, keeping IT off-guard.
Attackers are moving their focus from attacking the hardened network perimeter to attacking your users. This has made Ransomware and CEO Fraud incidents skyrocket, costing billions of dollars in losses.
How do you keep up and what are the most effective methods for securing your organization to combat cybercrime? This webinar will cover the ransomware and CEO Fraud epidemics and proven methods of protecting your organization against these phishing-based attacks, like creating a “human firewall”.
Given the easy access to off-the-shelf tools like TechSmith Camtasia, creating software demonstrations has never been easier or faster.
Join me, Scott Abel, The Content Wrangler, and my special guest, Kevin Siegel of IconLogic, for this free webinar. During this high-energy, hands-on session, you will learn how to create and share micro-eLearning demos using Camtasia 9.
If you have Camtasia on your computer, you will be able to follow-along with Kevin and create a software demonstration using the Camtasia Recorder. The free trial version, available at https://www.techsmith.com/download/camtasia, will work great for this session.
Follow along with Kevin and take your recorded video into the Camtasia Editor and add content such as title pages, callouts, and animations. Lastly, you can share your eLearning masterpiece so it can be accessed by the widest possible audience. And you'll do it all live, and in less than an hour.
Note: Participation in this event is encouraged, but not required. If you prefer to simply sit back and watch, it would be best to attend this webinar using a device with a reasonably-sized screen (such as a tablet, laptop, or desktop computer). If you would like to follow-along, you'll just need Camtasia on your computer using either the licensed or trial version. Kevin will be using the PC version of Camtasia. Because the Mac version of Camtasia is different, it is recommended that hands-on attendees use the PC version of Camtasia if possible.
1) Best practices for recording short demonstrations using the Camtasia Recorder
2) How to quickly produce micro-eLearning in the Camtasia Editor
3) How to quickly share/publish content for the widest possible audience.
Kevin Siegel is the founder and president of IconLogic, Inc. He has written hundreds of step-by-step computer training books on applications such as Articulate Storyline, Microsoft Word, Microsoft PowerPoint, QuarkXPress, and TechSmith Camtasia.
Motivating employees is an art and a science. Is it the Extrinsic motivators or is it Intrinsic or is a combination of both?
Aaron Adams, Head of HR Strategy & Alignment discusses what the research shows on what motivates employees to inspire them to realize their full potential.
If you're like most content-producing teams, the chances are good that your best content is locked up in the minds of the busiest people in the organization. How do you get all of this useful content out of their heads and in front of your customers?
Join me, Scott Abel, The Content Wrangler, and my special guest, Justin Brock, Digital Marketing Manager at Bomgar Corporation, for this free, one-hour webinar designed to provide you with cost-effective methods of encouraging video production across your organization without overwhelming your experts.
You'll discover how to think strategically about repurposing content your business already produces. And you'll find out how you can get additional mileage out of sales calls, live demos, employee training, and more. You'll learn how to turn internal employee training into sales and marketing content, how to churn out product demo videos without overwhelming subject matter experts, and how to get maximum value out of every video you produce.
—How to turn internal employee training into sales and marketing content.
—How to churn out product demo videos without overwhelming your experts
—How to get more mileage out of each video your company produces.
ABOUT JUSTIN BROCK
Justin Brock is the Digital Marketing Manager at Bomgar Corporation. Over the past 13 years, he's worked to turn one-off content produced by sales and product teams into evergreen content that brings in more customers. As one of the earliest employees at Bomgar, he has insight into marketing strategies that work for multiple stages of company maturity, from start-up to enterprise.
How can you quickly and easily show what your software can offer customers, without having to spend hours doing individual demos or filling your calendar with webinars? Video is a great solution and you don’t have to be a pro to create a great demo.
Join me, Scott Abel, The Content Wrangler, and my special guests Dave McCollom, Camtasia Customer Insights Manager for TechSmith, and Troy Stein, Camtasia General Manager for TechSmith, for this free, one-hour webinar. Dave and Troy will share the lessons they have learned from 20 years of making software demonstrations, the basics of product demo videos, some tips and tricks to get you started, and some pitfalls to avoid.
Attendees will also gain a better understanding of what a demo video is, hear about best practices for good demo videos, and learn how to get started making your own demo videos, including how to make your demo videos stand out, and tips to keep in mind for your various audiences and distribution channels (including YouTube).
Do you sometimes feel that your hard work is "invisible"? Perhaps you do such good work on a regular basis that your management team takes you for granted. Perhaps, because of this, you're no longer recognized and rewarded for your efforts, as you once were.
During this talk in the "Women in Tech" series, Brenda Piazza will share her 25+ years of experience becoming visible, noticed by management and promoted extensively. She will discuss the issues faced by those that are ‘invisible’ and how to get ‘noticed’ by management thus leading to your achieved goals and promotions.
Join this interactive Q&A webinar as we discuss:
- What are your goals moving forward (promotion, new career, etc.)?
- What appears to be ‘important’ to executive management?
- How can you report results that ‘matter’ to executive management?
Smartphones, tablets, and wearable technology all make life more convenient, but when one thing goes wrong in our “World of Connected Things”, it can be a nightmare for consumers and support teams.
Today’s customers want easy and immediate solutions to their problems. Contact center managers and agents are under increased pressure to achieve first contact resolution and lower cost per contact, all while lowering handle time and improving customer satisfaction. This can feel overwhelming, but with the right training, processes, and technology it doesn’t have to be so stressful!
ICMI Senior Analyst Justin Robbins will reveal today’s biggest challenges for multichannel contact center agents, and Amy Millard, VP Marketing, Support.com will share how you can take your support to the next level by optimizing live customer support interactions. Plus, you’ll learn how to simplify and transform both the agent and customer experience.
Did you know? Referred candidates are hired at a rate that is 8X higher than candidates from all other sources. That translates to significant cost reductions and time efficiencies for your organization.
Tune in for a quick look at how Teamable is helping companies identify, engage and hire top talent with employee referrals.
- The data behind the power of referral recruiting
- Optimizing employee referrals to get the candidates you want
- How to leverage employees’ social networks to source passive candidates
- Building a tracked referral pipeline
You'll leave the webinar with an understanding of how top talent orgs run and optimize their employee referral programs and what you can do to get started.
Join us for our monthly K-12 webinar series, Trainer’s Corner. Each month we will share information and ideas to help schools and districts make the most of their language-learning implementations.
Have a question you’ve been wanting to ask? Our Training Team Lead, Melanie Rogers, is all set to answer questions from K-12 users to help them get the most out of the Rosetta Stone program in their classrooms in this months' webinar.
Taking your career to the next level is not always as easy as doing a great job where you are today. Do you struggle with getting your managers attention? Do you feel stuck in compliance and administration? How do you expand your perspective and get the recognition you deserve? The answers lie in taking control of your own career. Moving to the next level often requires a different skill set then being just a great HR professional. This session will focus on what you need to do to be the strategic executive who is action-oriented and embraces technology to drive your personal career plan forward. This session is designed to empower you to integrate your HR career with the rest of the organization – and give you the voice to take your career anywhere you want to go!
The Dark Reading News Desk interviewed industry expert Stu Sjouwerman, CEO of KnowBe4, during Black Hat USA 2017, giving you an exclusive look inside the hot topics at the conference including the latest in social engineering, phishing, ransomware and CEO fraud attacks.
As consumers, we’ve all experienced – or at the very least heard about – organizations who’ve failed to effectively provide an experience that blends the best of self-service and agent-assisted service. The self-service tool is too complex, inaccurate, or incomplete and there is no good way to escalate to a live agent. Even if there is, we find that the agents often only have access to the same tools or insights as we do, which requires us to repeat ourselves, and a vicious downward service spiral pursues.
As contact center leaders, we’re responsible for balancing the evolving needs of our customers, the cost constraints of our organizations, and the engagement challenges of our employees. In this day and age, that means leveraging self-service tools that are accurate, accessible, and easy to use while deploying live agents in the more complex and complicated customer interactions. When done right, it’s a win-win-win that has incredible returns. The challenge, however, is that without the right strategy and considerations it often causes more headaches than it resolves problems.
The result is that, as contact center leaders, we find ourselves asking questions like: Where is self-service and automation most and least effective? What are the best practices for enabling customers to move between self-service and a live agent without disruptions in the continuity of the conversation? How does the contact center identify and implement their ideal blend of automated & agent-assisted service?
If you find yourself asking these questions and are looking to effectively deploy self-service/automation that is additive, not detractive to your customer service experience, this webinar is for you.
The best talent teams in the business are fighting tooth and nail to transition from a service desk to a strategic recruiting model that drives partnerships, culture, and process. At Climate Corp, the recruiting team is taking a hands on and holistic approach to building and managing their hiring pipeline.
In a concerted and parallel effort, Climate Corp is building out their employer brand, establishing a strong referral culture, and implementing a structured interview process. Join Ashleigh Anderson, Director of Talent Acquisition and Dean Talanehzar, Senior Technical Recruiting Manager at Climate Corp as they discuss their efforts to:
- Attract top talent to Climate Corp
- Leverage their employees social networks to drive recruiting
- Standardize the interview process to lower bias and improve hiring decisions
Ashleigh and Dean will stick around at the conclusion of the presentation to take live questions from the audience.
Regardless of how the material is maliciously obtained, finding stolen data efficiently - before your customers know they have been compromised - is a critical component of information security. Using the Open Source Intelligence methodology presented in this workshop, the information security professional can search and monitor for stolen data as well as users linking to and advertising the sale of your customers' data. With live examples from the dark web, this fast paced tutorial lays the groundwork for safe, effective investigations and includes searching with advanced search operators, email addresses, usernames and people searches in both the public internet as well as the dark web.
Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?
The good news is that with some engineering, chatbots can employ and extend existing content repositories. Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants. The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.
Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.
Attendees will learn:
* Practical steps to integrating chatbot content elements into your existing content types
* The various types of chatbots available today and the value they serve as an engagement tool and content channel
* How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
* The high-level first steps to building a chatbot-enabled content model
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.
Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook
Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.
About the presenter
Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.
Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.
Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
We all have data - tons of data. We have data like personal family photos and critical enterprise databases. It’s a scary time for data. Whether it’s personal data or critical enterprise data - it’s being held hostage by evil attackers from around the world. Ransomware is running rampant and it’s our job to protect it. But how?
In this Ransomware Defense 101 webinar we’ll be joined by one of the most respected ransomware experts in the industry today. CISSP and veteran security expert Erich Kron of KnowBe4 will answer the most common ransomware defense questions, tell you what you need to know to protect your organization, like creating a “human firewall” as your last line of defense.
We’ve all heard advice about how to improve source content. These tips and tricks usually sound like perfectly reasonable suggestions. Common sense, right?
But, where's the proof that these so-called best practices actually improve customer experience? In 2016, content strategists from Google visited 11 countries to talk to customers in order to find out what these real people actually want and need from their content. As it turns out, lessons learned from Google customer feedback research provided some surprising results.
Join me, Scott Abel, The Content Wrangler and my special guests, content strategy manager, Jon Ann Lindsey (Google) and global content strategy expert, Val Swisher (Content Rules), for a lively discussion about the importance of getting feedback before you make decisions about how you’ll translate and localize content. You'll learn several ideas you can use to adjust your source content so that your translations are improved. You’ll see lots of examples from content in the real world and leave with actionable items that you can implement immediately.
You will learn which problems Google found (they weren't just the usual suspects) and to make big improvements in your content that are easy to implement. And you'll discover why overtly "empathetic" language and reassurances don't always serve the needs of customers.
This program is brought to you by LocWorld35 Silicon Valley: The conference for global business. www.locworld.com
This powerful and transformative webinar is designed with the needs and desires of professional women in mind, to help you:
•Uncover your amazing gifts, talents, and strengths
•Gain deeper insight into how to move forward to shine your unique light and make a bigger impact
•Identify the best direction and action for you now
•Learn the five key steps to take before you make ANY change
•Understand your preferred action-orientation style and what that means for your life and career
About the Speaker
Kathy Caprino, M.A., is an internationally-recognized women’s career success and work-life expert, leadership consultant, speaker, and trainer dedicated to the advancement of women in business. A featured contributor on women’s careers, business, and leadership for Forbes, Huffington Post, and LinkedIn, she is also the author of Breakdown, Breakthrough: the Professional Woman’s Guide to Claiming a Life of Passion, Power, and Purpose. A champion for working women, Kathy is a former corporate vice president, a trained psychotherapist, a specialized career and executive coach, and a sought-after writer and speaker on women’s issues. She is the founder and president of Ellia Communications, Inc., and the Amazing Career Project, supporting women to build successful, rewarding careers of significance.
Visit Kathy’s website: http://kathycaprino.com
SAP Education is launching a series of 30 minute live interactive sessions on Wednesdays as from September 13th. You will join thought leaders to find out how your company can benefit from SAP® Education best pratices to enable successful adoption of SAP S/4HANA in support of your transformation goals.
Apple and Google have joined the call for an Augmented Reality future, bringing hundreds of millions of users with them. Given multiple visions for the massive opportunity ahead, how should we divide our efforts? In this webcast, you’ll hear expert opinions from a group living this challenge. VR/AR Association Marketing Committee Chair John Buzzell and YOU ARE HERE technology lead Ricardo Olivo will reveal their journey – from Vuforia and HoloLens to ARKit and beyond – covering use cases, technology insights, hardware challenges and more. You’ll learn where to place your bets, and how to make the most of this transition. This session will also include 30 minutes of Q&A to help you make sense of your VR/AR options.
Comment percevons-nous le temps ? La relation au temps est très personnelle et en même temps très concrète car elle guide nos actions au quotidien. Elle peut également expliquer le style de communication entre collaborateurs lors de réunions par exemple.
Quelles informations nous apporte la connaissance des Types MBTI ? Qu’est-ce qui guide notre orientation vers le passé, le présent ou le futur ?
Lors de ce webinaire, nous vous présenterons les résultats des dernières recherches sur ce sujet, et vous pourrez ainsi aller plus loin dans la dynamique des Types. La Saga MBTI continue, le casting se concentrera sur quatre personnages principaux, alors préparez-vous pour un voyage dans le temps …
You bought the content management system, you migrated your content into it, and you might even have implemented DITA. So why is your content management such a mess? Content management projects have a way of sprawling into content un-management, especially if your organization started with a system but did not have a strategy.
There are several areas in which content management can become content “manglement.” The good news is, you’re already thinking in terms of managing your content, and chances are you can get things back on track.
Join me, Scott Abel, The Content Wrangler, for this free, one-hour webinar along with my special guest, Regina Preciado, a content strategy consultant who helps companies transform how they organize, manage, and leverage content. Regina will take a look at what went wrong—and help you come away with a plan for diagnosing your specific content management issues, and how to start treatment. Regina will talk about where things are most likely to get messy; how to figure out what’s really gone wrong—it’s (probably) not “everything,” and the steps you can take immediately to diagnose—and start treating—your specific content situation.
VR Simulation & Training has been used successfully for decades, but often at a cost of tens of millions in industrial hardware. Now Sim & Training is far more accessible and has myriad use cases in Industry - Oil & Gas, Retail (warehousing), Manufacturing, even Corporate Training.
Amy Peck will share how industries are embracing this technology and seeing measurable ROI. The critical component is end-to-end execution, from building bespoke training modules to integrating into existing Learning Management Systems (LMS) and back-end data stores and analytics.
SAP Education is launching a series of 30 minute live interactive sessions on Wednesdays as from September 13th. You will join thought leaders to find out how your company can benefit from SAP® Education best pratices to enable successful adoption of SAP S/4HANA in support of your transformation goals.
We will discuss how language corporate training has shifted to a technology-driven initiative in order to meet the diverse needs of a global workforce.
You will learn:
· Practical suggestions to help you implement this language training programme
· Key trends in language technology that allow learning to become modular, data-driven and adaptive
· How other multinational organisations have made the shift to technology-driven language learning
Despite the past two years of hoopla surrounding VR technology, adoption rates are low and retention rates are even worse. Giants such as Facebook, Google, and Samsung have dumped billions into the space, but why isn't it taking off yet? In this webinar, Brian Herrera, CEO of Vidi VR, will give an outsider's look at the inside of this nascent industry and lead a candid discussion about:
- Hurdles in the way of widespread adoption (spoiler alert: it's NOT technology)
- The true value proposition of VR for consumers
- What the big players and "thought leaders" got wrong
- How Vidi VR is a differentiator in the industry
For any entrepreneur, social media can provide a huge opportunity to help you grow your business, build your relationships, understand your market, promote your content, and influence your target buyers, all without investing thousands of dollars in marketing.
This highly focused webinar will provide an unmissable guide to social media and how to utilize the different platforms to benefit your business. Learn how to get more leads and more exposure for your business, and how to actually generate sales from your social media efforts.
•Best practices across Facebook, Instagram, Twitter, and LinkedIn
•Growing your list and attracting people who can’t wait to work with you
•Building better relationships
•Positioning yourself as an expert and authority in your industry
•Getting others to refer potential clients, partners, and high-level decision-makers to you
About the Speaker
Andrea Vahl is a social media speaker and consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business. Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the community manager for Social Media Examiner for over two years.
She was named in 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social. She is the co-founder of Social Media Manager School, an online learning program with over 1,400 students. Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting. Learn more about Andrea’s books and resources, and get her Quick Start Guide to Social Media for Business on her website: www.AndreaVahl.com.
Visit Andrea’s website: https://www.andreavahl.com
As women, we tend to undersell ourselves and avoid negotiating for what we want. We might hold back from seeking a promotion until we can tick off all the required experience. We may assume others will notice our work and ask us to lead the next project. And we certainly don’t want to brag about our accomplishments and why we deserve a bump in our salary. Frankly, we feel uncomfortable negotiating for what we want.
But we have to learn to go to bat for ourselves, using our authentic style and voice.
In this interactive workshop, you will learn:
- How to discover your true value
- Leverage it to craft an ASK for decision makers
- Handle common concerns and objections of decision makers
Samantha Kingston will explore why she bet her career on virtual reality and what it’s really like running a marketing company solely for VR, looking at trends and what challenges are ahead for 2018.
Virtual Umbrella is an award-winning marketing consultancy specialising in Virtual Reality. Virtual Umbrella has worked on a number of notable projects including creating a virtual reality cinema in Cannes, curating and running a technology hub as part of the Edinburgh Fringe Festival and providing immersive experiences along the BBC and Imperial War Museum.
Samantha Kingston is the award-winning client director at Virtual Umbrella. Virtual Umbrella is a marketing and PR agency specialising in virtual reality. Samantha fell into the VR industry by accident but has spent her time in the industry building up her own company and working with the VR industry in the UK, Europe, and US. Samantha is an advocate for Women in tech and VR and she is often found moderating panels on equality in the workplace. In 2016 she won the regional and national ‘New Business’ award at Venus Awards, highlighted as one of MCV 30 under 30 and one of the rising stars of BIMA100 2016.
The public’s perception of virtual reality runs the spectrum from excitement to unknowing to downright confusion. When creating a VR product and brand, how should you navigate the landmines of being associated with virtual reality for better or worse. The science fiction, futuristic, and gaming-oriented identity of the medium can be appeal to fanboys and VR aficionados, but how do you build a brand that fosters frictionless adoption of your product? How does your VR technology product enter the market next to existing products and services? We’ll chat through visual and verbal branding and marketing issues that you may encounter in launching a VR product.
We think of content as documents: articles, books, presentations, videos. However, readers focus not on the documents but on the answers that they may contain — the answers to questions such as "what is this for," "how do I," "why should I," and even "what is all the information on this particular subject." The tools of structured content let us sequence, chunk, and reuse information in a customer-friendly way. Yet, often a single chunk of information is not the whole answer — that answer lies in the meaningful connections between various pieces of content.
Join me, Scott Abel, The Content Wrangler, and my guests, Joe Pairman of Mekon, and Andreas Blumauer, managing partner of the Semantic Web Company for this free webinar. Joe and Andreas will guide you on a journey that will show you how taxonomy helps us build meaningful connections so that readers can understand the big picture. They will talk about doing a better job of surfacing information for search engines—from Google to our own intranets. Ultimately, when granular chunks of content are networked with taxonomy tags as a knowledge graph, the system can answer questions that no-one has imagined yet — the myriad of messy, complex queries that arise in real-life knowledge-seeking.
• Benefits and principles of granular structured content, and how to prepare your own content for this new architecture.
• Best practices for linking structured content to standards-based taxonomies and pitfalls to avoid
• The underlying semantic architecture to build a truly mature and scalable approach to linking content and data
ABOUT THE PRESENTERS
Joe Pairman is Lead Consultant at Mekon Ltd., helping clients from healthcare to software realize the full potential of structured content and innovative information delivery with taxonomy. Andreas Blumauer is managing partner of the Semantic Web Company and is experienced with large-scale semantic technology projects in various industry sectors.
During this webinar we’ll share the best methods for preparing, administering, and rolling out the results from your employee engagement survey based on over 20 years of experience conducting surveys around the world. We’ll also identify the most common mistakes organizations make when conducting an employee engagement survey and how to avoid them.
During this webinar we will cover the following topics:
6 anchor questions that measure employee engagement
How to achieve high participation
Ensuring confidentiality to collect honest feedback
3 common survey administration mistakes
Effective ways to roll out the results
Training managers to conduct action planning meetings
Holding leaders accountable to improve engagement
About the Presenter: Christian Nielson is a Principal Consultant at DecisionWise and leads a team of consultants who conduct engagement surveys for clients around the world. He is an expert on how to conduct employee surveys and get the most from the results.
Managers and employees agree that most performance management processes have become check-the-box exercises. Although both groups typically understand the value in having performance discussions on a regular basis, many people perceive the actual process to be ineffective. As a result, organizations are seeking innovative ways to improve performance management.
Develop better managers, leaders, and team members
Maximize the success of your organization by optimizing employee potential
Developing lasting impact on your employees and your organization
WHAT YOU’LL LEARN…
How to make the business case for change through data
How to involve employees in the goal-setting process to drive accountability
How to transform your competency-based evaluation tools to performance- based
How to eliminate scoring and ratings to differentiate and compensate talent
How to determine the right frequency for performance conversations in your organization
How to develop innovative compensation models absent ratings
How can women best position themselves to navigate today's digital workplace, grow their sphere of influence and maximize career growth. This session showcases the journeys of inspirational women who have advanced their careers in innovative and standout ways.
- Becky Wanta, CEO & President at RSWC Consulting (former CTO/ CIO of Best Buy, MGM, and Pepsi)
- Kelly Ireland, CEO and Founder of CB Technologies
- Rhonda Vetere, CTO of Estee Lauder
- Laura Fucci, CIO of City of Henderson
As a Sales Manager, you can make an even bigger impact when you learn how to cross-apply your selling skills. Needs assessment, proposing solutions and overcoming objections are all a part of sales coaching, too, so you've got a fine foundation to build on. It's simply a matter of shifting your delivery to meet the needs of your new customer (the salesperson!). Join me to find out how to make the shift that will make an even bigger impact on sales.