The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.
Zack Allen, Director of Threat Operations, ZeroFOX and Ryan Trost, Chief Technology Officer, ThreatQuotientRecorded: Apr 24 201941 mins
How to identify and mitigate social media and digital risk
Financial service organizations have a massive footprint and attack surface on social media & external digital platforms — all of which is ungoverned, unmonitored and unprotected by the existing security perimeter. Understanding the threats on these platforms is critical, from financial fraud, phishing and malware spread on social media, customer scams, impersonating accounts and mobile apps, and more. Join ZeroFOX and ThreatQuotient to learn the top risks facing financial institutions on social and digital channels and key tactics for addressing those risks.
-Understand top trends and threats facing financial institutions on social and digital channels
-Gain knowledge of key tactics for addressing social and digital threats
-Learn about the tools available to your organization for mitigating risk
Wondering how to get into the cannabis industry? Join Mary's List along with Solonje Burnett, Sasha Perelman & Ashley Kingsley as they discuss community & the importance of creating events of impact.
Solonje Burnett is a cannavist & Co-Founder of Humble Bloom. As a culture consultant, she creates innovative workplace conferences, designs & implements D&I plans & forges agency partnerships. Her clients include Databricks, Working Mother Media, BetterCloud, & Koya Leadership Partners. Solonje produces events & festivals for conscious companies, hosts nightlife parties & programs music at membership clubs. She has worked with Afropunk, Summit Series, Le Bain at the Standard Hotel, Transgender Legal Defense & Education Fund & Soho House, among others.
Sasha Perelman is the CEO of Revolver Productions. With 17+ years of global brand event curation, her portfolio includes Yves Saint Laurent, Giorgio Armani, 23&Me, & Lenscrafters. Sasha’s event 'Immersion' was featured in Rolling Stone as the “Best Pot Party in California.” In 2017, Revolver worked with the Grammy Award Winning Artist & Activist Common’s Non-Profit, Imagine Justice, for the Hope & Redemption Tour - a 30,000 person concert in Sacramento, & two prison shows raising awareness around mass incarceration. In 2018, Revolver Productions, partnered with MARY Magazine to launched Mary Talks - discussions around cannabis as a wellness & lifestyle tool.
Ashley Kingsley is the Co-Founder of Ellementa. She is a strategic, multidisciplinary marketing executive who partners with CEOs & entrepreneurs - multi-million dollar brands and start-ups alike - to grow companies, brands, & profits. Noted as 'Top 50 People to Watch in Social Media' by Arrea Agency in 2017, she built & launched Daily Deals for Moms that expanded into 27 markets before it sold. She has been featured in the Wall Street Journal, Fox, CNN, CNBC, MSNBC, Mashable for Daily Deals for Mom, HERB, Techcrunch, Women's Day Magazine, Westword, & Fox31.
Wesley Simpson, (ISC)²; Christopher Pierson, BLACKCLOAK & Marija Atanasova, BrightTALKRecorded: Apr 24 201963 mins
Find out what's trending in BrightTALK's IT Security community and the challenges keeping security professionals up at night.
Join Wesley Simpson, COO of (ISC)², Dr. Christopher Pierson, Founder & CEO of BLACKCLOAK and Marija Atanasova, Sr. Content Strategist from BrightTALK for an interactive Q&A session to learn more about:
- Topic trends & key insights
- What security professionals care about
- Events in the community
- What to expect in Q2 2019 and beyond
Every founder starts with a big idea, but only 1 out of 10 see their idea succeed. So what’s the difference between the fintech startups that get off the ground and those that don’t make it out of the gate? What are the secrets of the startups that disrupt entire industries? This is your chance to find out how founders and VCs look at creating successful startups first-hand.
Our panel of industry experts will cover a range of topics, from getting started building your team, to the importance of finding an impactful mentor, and more. They’ll also answer questions from future startup founders in a Q&A. It’s everything you need to travel the path from big idea to successful startup.
Register for the webinar to discover:
• What successful fintech startups have in common
• The differences between being a solopreneur vs. being a co-founder
• Tips for finding and growing your dream team
• How to go from killer idea to disruptive startup
• Evan Schuman, Moderator, VB
• Jeff Cain, Senior Director, Envestnet | Yodlee Incubator, Envestnet | Yodlee
• Pierre Wolff, SVP Business Development, InCountry
• Ken Kruszka, CEO, SnapCheck
• Kathleen Utecht, Managing Partner, Core Innovation Capital
Sanjay Agrawal, Co-Founder & VP of Engineering & Sean Zinsmeister, Head of Product Marketing, ThoughtSpotRecorded: Apr 24 201962 mins
For years, analytics vendors have helped enterprises understand what’s happening in their business, yet often failed at answering the more valuable question of why it’s happening.
Everyone expects to have data to understand what’s happening it their business. When it comes to understanding why that’s happening, it’s a completely different story. People don’t even know what questions to ask to begin answering that question, slowing down decisions and stifling business growth.
With AI-driven analytics, that’s all about to change. SpotIQ, the AI engine from ThoughtSpot, asks thousands of questions and automatically shares relevant, customized insights buried in your data. Business users can get to the heart of why changes are happening to make decisions with confidence.
John Ragsdale, Distinguished Research VP, Service Technology at TSIA & Jennifer MacIntosh, VP Customer Experience at CoveoRecorded: Apr 24 201932 mins
As your business scales, manually tracking, updating, and surfacing the right knowledge to your customers in a personalized, relevant manner quickly becomes unmanageable. This can lead to inconsistent and unreliable experiences for your customers and places unnecessary burdens on your support staff. Smarter, automated, and more scalable user experiences are necessary to get ahead.
Join TSIA and Coveo for this 45-minute, prescriptive webinar that will reveal how to inject relevance into your support experiences at every customer interaction. We’ll demonstrate how companies are using AI-powered search and insights to leverage the intent and information behind every touch point of the customer journey to drive contextual, personalized, proactive experiences that result in:
-Improved self-service success and case deflection.
-Coherent and unified interactions across all support channels.
-Better content strategy and user experience decisions based on data.
You’ll also get a peek at the AI-powered support strategies that pacesetter companies like Salesforce, VMware, and Informatica are using to achieve relevance at every touchpoint.
Hannu Verkasalo, CEO, Verto | Vinayak Nair, VP Research Ops and Custom Analytics, Verto | Greg Wester, CMO of Mobile PosseRecorded: Apr 24 201960 mins
What happens after a Smartphone is unlocked? By default, an app is relaunched. Do some apps get relaunched more than others? What are the apps that best capture a user’s attention when launched by unlock? How effective are push notifications? How does being the first app seen after unlock matter considering today’s casual media consumption behavioral trends?
In this 60 minute live webinar, Verto will use its proprietary single-source panel to provide an in-depth analysis on the mobile unlock journey and showcase metrics and analytics that help understand the impact of the first app seen after unlock. Additionally, we will get insight from one of the leading apps when it comes to user engagement after unlock.
David Pitta, CMO at BrightTALK, Val-Pierre Genton, VP of Product Marketing at BrightTALKRecorded: Apr 24 201959 mins
In this year’s annual Benchmarks Report, BrightTALK has analyzed a wealth of data, looking at over 100,000 webinars and videos, with 16,000 being created within the past year, millions of audience interactions, and for the first time ever direct insight from our more than 8 million users.
Join this session to hear actionable findings and insights on marketing with webinars and videos.
Denise Biderman (Mary's List), Mary Pryor (Cannaclusive), Cynthia Salarizadeh (AxisWire)Recorded: Apr 24 201944 mins
Wondering how to get into the cannabis industry? Join Mary's List along with Mary Pryor and Cynthia Salarizadeh as they discuss the world of cannabis marketing, their own career transitions, and the future of cannabis advertising and media.
Mary Pryor is the Co-Founder and CEO of Cannaclusive. She is a passionate and vocal media expert currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld.
Cynthia Salarizadeh is the Founder of AxisWire, as well as the Founder of House of Saka, which houses the world’s first cannabis infused still and sparkling rosé out of Napa Valley. In addition, Cynthia is the Co-founder of Green Market Media, most recognized for its cannabis finance news publication, Green Market Report, as well as Co-founder of Industry Power Women. As an entrepreneur, Cynthia has either founded or co-founded multiple companies that have successfully exited through acquisition within the cannabis industry. In 2018, Cynthia was nominated as Entrepreneur of the Year and CEO of the Year by Cashinbis; she was named by High Times as one of the 100 Women in High Places, and she was featured by Dope Magazine as one of the “Outstanding Women in Cannabis."
Adam Needles - CEO of ANNUITASRecorded: Apr 24 201960 mins
How often have you seen marketing report outstanding results while business growth goals are not being met?
When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.
ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.
In other words, what does the rest of C-suite think of the decisions of a CMO?
In this webinar, you will learn:
- Why marketing success doesn't always align with business growth
- The difference between a Brand focused and Revenue focused CMO
- Whether the C-Suite is happy with marketing's KPI's and how they would change them
- Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.
Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.
Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.
Denise Biderman (Mary's List), Lisa Snyder (Tokeativity), Adelia Carrillo (Direct Cannabis Network)Recorded: Apr 24 201950 mins
Wondering how to get into the cannabis industry? Join Mary's List along with Adelia Carrillo and Lisa Snyder as they discuss start-up life, career transitions and being entrepreneurs.
Adelia Carrillo - Founder & CEO of Direct Cannabis Network. DCN is the leading digital B2B news network covering the latest tech, entrepreneurs and innovative companies in the cannabis industry. With her roots in the corporate and consumer electronics industry, her passion for technology, startups and innovation has been a key strength in her transition into the cannabis space. Becoming a voice for the upcoming startups, uniting the cannabis business community, Adelia is building an inspiring yet prominent voice in the world on the topic of cannabis entrepreneurship.
Lisa Snyder - Founder & CEO of Tokeativity, The Global Cannabis Community for Women. Lisa is a cannabis and women’s rights activist, a web developer and online strategist. She has designed and launched over three hundred websites and digital campaigns, including ecommerce & membership platforms, and has extensive background in Google SEO leading back to 2004. Her work has been recognized in Forbes, Rolling Stone, The Guardian, MJ Lifestyle, Travel Portland, CannabisTours.com, Dope Magazine, Civilized, Willamette Week and Time Out New York among others.
Marc Vieleers, CEO, EXLRT and Arjen van den Akker, Product Marketing Director, SDLRecorded: Apr 24 201957 mins
Meeting customer expectations is tough, especially when your systems and processes aren’t properly aligned to create joined up customer journeys.
How do you deliver a relevant digital experience for your customers, while retaining authenticity as a brand? Which marketing systems do you need to adopt to make it a reality?
In our webinar we will explore:
- Examples of great and poor contextual experiences and what makes them so
- Why you need to focus on both data and content
- The Turkish Airlines case: the results of cleverly combining data and content
- Requirements for interoperability between your various marketing systems, and in particular your Content Management System (CMS)
- The future of digital experiences.
Andy Keetch and Stephen Baker, Propellernet and Fiona Davison-Dennis, OLIVER and Katie Henley, AXA PPP HealthcareRecorded: Apr 24 201964 mins
Join us and our DMA Awards 2018 winners, OLIVER, AXA PPP Healthcare and Propellernet for a session jam-packed with award-winning strategy, creativity, and insight from the super-talented teams on how they managed to attract the judges’ attention and win.
Ryan Ross, BrightTALK |Simon Mott, HANetf | Roz, ClevertouchRecorded: Apr 24 201945 mins
In a world where technologies help marketing professionals improve by the day, what are the trends you should look out for?
This webinar will provide an overview of current content being consumed in financial services, what other industries are doing to amp-up their marketing engines, and how specific companies are using these technology.
Specific topics include:
Digital transformation strategies in Financial Services .v. other industries
Content consumption trends for increased engagement across Financial Services
How HANetf has executed their marketing strategy incorporating these ideas
Join in the discussion with our panelists:
Roz Smith, Marketing Consultant, Clevertouch
Simon Mott, Head of Marketing, HANetf
Ryan Ross, Community Manager, BrightTALK
When you are trying to understand and find key insights from your data, where do you begin?
There are two popular approaches to visual data exploration-data visualisation and visual analytics. Both methods can help you to better understand your data, and this webinar will show you why.
You'll discover how visual analysis makes it easy for you to deconstruct your data, quickly identify trends and correlations, get to the bottom of all sticky questions, and improve your reporting efficiency. By doing ad hoc analysis faster, you can put more energy into driving business impact.
Join us to learn about:
The advantages of visual analysis over traditional analysis
How to take the first step in visual data exploration - answering the 'what' questions
How visual analytics lets you dig deeper into your data - the power of asking 'why'
Rachel Holander, Roi PazRecorded: Apr 24 201918 mins
Make your crawler be seen as a ‘real-user’ and not get blocked.
- Select the right tools for browser automation
- Selenium vs. Puppeteer, pro and cons
- Setup Selenium and Puppeteer to work with proxy
- Proxy manipulation for an automated crawler
- Setup your Proxy Manager with Selenium and Puppeteer
Rachel Holander, Roi PazRecorded: Apr 23 201918 mins
Make your crawler be seen as a ‘real-user’ and not get blocked.
- Select the right tools for browser automation
- Selenium vs. Puppeteer, pro and cons
- Setup Selenium and Puppeteer to work with proxy
- Proxy manipulation for an automated crawler
- Setup your Proxy Manager with Selenium and Puppeteer
Hamaad Chippa, Director, Industry Consulting, RetailRecorded: Apr 23 201933 mins
In fact, 8 of 10 retail leaders believe that immersive technologies are a key component of any digital transformation opportunities but have struggled to get much traction from them to date. This must change, and fast as customers have reported that 61% of them prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product if they could experience it in AR.
How can these technologies be considered something more than just gimmicks or games? We’ll explore how important information about customers and products can be used to give these technologies staying power.
Jess Towns and Jake Helliwell of Smart InsightsRecorded: Apr 23 201930 mins
Join the Smart Insights team for an exclusive look around our Business Membership. Take a peek at the range of benefits available and how you can integrate membership into your team, whether you’re an Agency, Enterprise, Startup, Not-for-Profit or Consultancy.
From learning how to plan, manage and optimize an integrated digital strategy or lead a digital transformation plan, Business Membership is designed to help and support your business goals that your whole marketing team understands whilst helping you grow your business above and beyond the competition.
In this demo, you will get a chance to see:
- How you can apply the RACE planning framework across your marketing with integrated communications.
- How to use the Personalised Learning Plan and Capability Grader to plan short and medium term business improvements.
- A look inside our business member content, including budgeting templates, marketing operations guides, and our RACE dashboard to help streamline your analytics.
- The range of e-learning available to you, including our accredited RACE digital marketing strategy course.
- How to use Quick Wins to supplement e-learning through a shorter, practical module.
- Business Membership team dashboard to track and evaluate membership use.
AI is moving beyond just the cloud. With powerful AI algorithms enabled on devices from smartphones to consumer machines, automobiles, robots, and more, we're unlocking a world of intelligent, connected devices that can perceive, reason, and take intuitive actions based on awareness of the situation.
On-device AI offers immediate response, enhanced reliability, increased privacy, and efficient use of network bandwidth, and supports everything from superhuman computer vision and natural language processing, to wireless connectivity, power management, photography, and more.
The applications that on-device AI is enabling are capturing consumer attention. And it's igniting real demand for better voice assistants, more powerful camera features, smarter cars, and more.
The opportunities for always-on, intelligent devices that do all or most of their thinking on the device are enormous. To learn more about this innovative emerging technology that's already at the fingertips of developers, OEMs, and ISVs, don't miss this VB Live event.
Registration is free!
* How AI-powered smartphone apps are igniting the consumer imagination – and why
* How on-device AI is changing the future of connected devices
* How developers, OEMs, and ISVs can take advantage of on-device AI processing
* The technology you need to drive the best performance of on-device AI
Kevin Neher, Partner at McKinsey & CompanyRecorded: Apr 23 201960 mins
Customer experience is a key part of corporate strategy, but why are so many major transformation efforts frequently failing?
-Find out common mistakes companies make when attempting to transform their business to meet new customer demands
- Learn critical elements needed for successful CX transformations, including how to create a clear vision and road map, engage change agents, and determine sequencing.
Ted Sfikas, Director of Solutions Consultants, NA & LATAM, TealiumRecorded: Apr 23 201957 mins
The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.
This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.
Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.
Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
- Consumer rights under the CCPA
- Key requirements and compliance details
- The impact CCPA has on your company
- A strategic roadmap to CCPA compliance
- The role of a data supply chain in CCPA
- And so much more!
Anne Watson & Naomi CoxwellApr 25 20199:00 amUTC60 mins
This interactive, free webinar session will take place on Thursday 25th of April at 10 am and will give you a clear insight into the art of networking and how it can unlock a multitude of opportunities when conducted well.
The presentation will be led by Anne Watson, award-winning author and non-executive director and she will be joined by Naomi Coxwell, former Vice President of BP America and portfolio non-executive.
The session will last around 45 minutes, with the first 20 minutes led by Anne, dedicated to the secrets of good networking. It will cover:
The challenges you may face in a career transition
How to harness your existing connections and make new ones
Why Corporate Governance could dictate what roles are available to you
How to create new connections, reach out to recruiters and engage at events
This will then be followed by an informative Q&A between Anne and Naomi, where Naomi will discuss her transition to a non-executive career, experience on our Ahead of the Curve programme and how she’s managed to secure and excel in three different boardroom roles.
ISM Fellow: Ian MoyseApr 25 201910:00 amUTC30 mins
•Key metrics to address to transform a sales team
•What the board wants to see
•How to make a positive personal impact
Reasons to attend:
In today’s selling world, Sales Leaders often hit roadblocks, start new roles and need to make an impact and find it harder and harder to make their mark. Ian Moyse has achieved success in firms running large multi-national teams, smaller startup’s needing to ramp and in joining companies needing sales fixing or acceleration and speaks often on fundamental approaches to driving sales growth and performance. If you take one new idea or focus away, it is with your 30 mins to attend this webinar.
Joern Leogrande, Executive Vice President Wirecard Labs, Wirecard AGApr 25 20191:00 pmUTC60 mins
The retail landscape is constantly changing and ever challenging. Rising costs and shifting consumer preferences have led to unexpected and ongoing casualties in the industry. Retailers, who have survived and are thriving in this competitive market, are embracing a multitude of trends and innovations, which address and capitalize on these two important points. At Wirecard, we firmly believe that the key to success is a payments strategy that underpins the overall retail strategy driving retail transformation.
Whether you are a retailer, a business serving the retail industry or consulting in this sector, this webinar will be of value to you by:
- Offering you a holistic view of payments across the entire retail ecosystem
- Giving you food for thought and inspiring ideas for strategic projects in the next stage of your growth journey
Moreover, you will get new perspectives and solutions pertaining to five key payment trends we believe are shaping today’s Retail Transformation:
- A true omnichannel solution (with a specific focus on the growth of mobile payments)
- Automated efficiency
- Multi-Tier Distribution
- Responsive Operations
- Big Data & Artificial Intelligence to drive conversions
Join Wirecard’s Joern Leogrande, Executive VP of Wirecard Labs as he explores and demonstrates how these trends drive Retail Transformation and most importantly offer you a step change to your top and bottom line results.
IBC365 | Jellyfish Pictures | More speakers announced soon...Apr 25 20193:00 pmUTC75 mins
Join IBC365 on Thursday 25 April at 4pm BST to explore why creators are turning to cloud to transform the way they make great content and how virtualised workflows are unlocking the ability to work in new ways: faster, more collaborative, more efficient and more creative.
This webinar goes inside some of the world's leading content creators, production and post-production operations to hear how they are embracing cloud technology to transform the creative processes used to make, produce and deliver video.
We'll get hands-on with practical lessons on how cloud is enabling more collaboration, access to more talent, round-the-clock working, more content security, and slicker workflows. There's also a dose of reality, as we understand the human and technology challenges and the potential pitfalls of virtualising creative workflows.
Case studies focus on using cloud for:
•Streamlining content creation in the field
•Transforming production and post-production processes
•Efficient content delivery and backhaul
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community.
Featured speakers include:
Jeremy Meier and David Noh, both Undergraduate Students at Clemson University - An Investigation into Time Series Analysis
Over the past several months, our team has worked closely with a dataset having roughly 16,000 total observations, recording both the date and balance in financial data. Focusing on individual accounts with a size of around 400 observations, our first goal was to compare statistical metrics and techniques used commonly in time series analysis on the given data sets. We dove deep into two major industry standard methods for understanding and predicting on a dataset. Using insights learned from these observations, we hope to better predict future balances in the dataset, as well as find any anomalies or misbehavior in the data in order to provide business value.
Roger Dev, Sr Architect, LexisNexis Risk Solutions - TextVectors - Machine Learning for Textual Data
Text Vectorization allows for the mathematical treatment of textual information. Words, phrases, sentences, and paragraphs can be organized as points in high-dimensional space such that closeness in space implies closeness of meaning. HPCC Systems' new TextVectors module supports vectorization for words, phrases, or sentences in a parallelized, high-performance, and user-friendly package.
Allan Wrobel, Consulting Software Engineer, LexisNexis Risk Solutions - ECL Tips and Tricks: Leveraging the power of HPCC Systems. Using AGGREGATE.
The ECL built-in function AGGREGATE has been seen by many in the community as ‘complex’ and as such has been underused. However in using AGGREGATE you can be sure you’re playing to the strengths of HPCC Systems.
This webinar is important for any organization that lacks a holistic view of the customer journey. Watch to learn:
• The role of journey management in delivering connected service experiences
• Which emerging technologies service leaders plan to use in 2019 and beyond
• How best-in-class companies have successfully achieved digitial transformation
• Real-life success stories from companies delivering truly connected service experiences
Omer Minkara, VP & Principal Analyst, Contact Center & Customer Experience Management, Aberdeen and Danette Beal, Senior Product Strategist, Oracle
Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jake Makler, Director, Technical Partnerships, Quantum MetricApr 25 20194:00 pmUTC60 mins
Customers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?
The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.
Join this webinar to learn:
- How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
- Key strategies for orchestrating and combining customer behavior and experiences with other online and offline data points
- Real-world use cases and examples that top brands have put into place to optimize the customer experience
- And so much more
Andy Wyatt, Senior Product Marketing Manager, InstartApr 25 20195:00 pmUTC45 mins
Delivering exceptional web experiences today requires a CDN that can go beyond the edge, and actually give you control and optimizations in the browser.
As the web quickly changes, your customers expect more secure and performant web experiences. It’s crucial that your CDN does more than just cache static files and be available all around the world.
The truth is, almost 50% of the requests an average website makes comes from a third party, which means a traditional CDN is only delivering half of your web experience. On top of that, the browser, not the edge, is becoming the point where optimizations and control need to be applied to give every user a great experience with your website.
In this webinar, we’ll cover:
- What makes up a modern website: public cloud, third-party tags, and dynamic content all coming together in the browser
- Why modern websites need more than just caching and delivery to enable exceptional customer experiences
- What optimizations and controls you should be looking for in a modern CDN
Michael O'Connell, Chief Analtyics Officer, TIBCOApr 25 20195:00 pmUTC31 mins
AI is right here, right now—and changing our lives. The ever-present need for business optimization, combined with a long history of applied statistics, explosive growth in data, and recent advances in cloud computing, has created a perfect storm of innovation.
Topics that are covered in the Webinar:
-Applying AI insights in real time to enable optimal business decisions
-Real-world examples of AI-powered recommender systems and anomaly detection
-How to take advantage of TIBCO’s AI on-demand systems for faster insights and better decisions
Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.
It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.
But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the "cost of being online"? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?
Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.
Register today for this free event!
* How to start a dialogue in your organization around protecting your audience without imposing on free speech
* The business benefits of joining the growing movement to "raise the bar"
* Practical tips and content moderation strategies from industry veterans
* Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges
* Brian Solis, Principal Digital Analyst at Altimeter, author of "Lifescale"
Chris Priebe, CEO & founder of Two Hat Security
The Motivation Expert, Jim Cathcart, author of The Self Motivation Handbook and 17 other books, is one of the top influencers in Sales & Marketing worldwide. He’ll explain how to get people to do what needs to be done even when they don’t feel like it…yet. Jim is the original author of Relationship Selling® and has worked with over 3,000 clients to increase their success
Shari Levitin, CEO of Shari Levitin GroupApr 26 20194:00 pmUTC47 mins
The of the biggest challenges facing sales reps and sales leaders is the failure to effectively connect, share and listen to our customers. In this session, you will learn:
•Anything that can be told can be asked
•The ASK, LISTEN AND LINK method to sales
•Leveraging first, second and third level questions will get to the heart of why people buy your product or service
•How to listen to the emotion behind the words
•Unpack three methods for linking what’s important to the customer and your offering
Imagine a team that’s always in fierce competition with its’ rival. It has fewer resources than its’ opponents – less money, fewer players, older equipment, less data. Yet this team has the best record in its’ league – by far. Tim will show you how you can apply the performance principles this team uses to your business and to your life.
Connie Kadansky, Sales Call Reluctance CoachApr 26 20196:00 pmUTC46 mins
You cannot depend on relationship-building skills alone to make the sale for you! Relationships are important, but buyers primarily want you to fulfill their needs and solve their problems. Customers do not take action unless they are challenged to take action. Learn how to avoid the amygdala hijack and how to overcome yielder Call Reluctance and close the sale.
Why do the majority of salespeople struggle to have conversations with buyers that build trust and add value? Learn what science has found are the hidden, but most common, mindsets and beliefs that the majority of salespeople struggle with and discover how they impact sales performance and growth.
Warner Chaves, Pythian Consultant and Microsoft MVP; and Vitor Fava, Pythian Consultant and Microsoft MVPApr 29 20193:00 pmUTC40 mins
Microsoft Data Platform 2017 is the latest, most up-to-date version of Microsoft’s Azure and SQL Server platforms, with many new features to discover. But where do you start?
Listen to this webinar to learn:
1. What improvements did Microsoft focus on in this upgrade?
2. Are you being too cautious when upgrading?
3. What are the differences between on-premise and cloud with this release?
Jörg Meiners, Principal Sales Engineer DACH Region - Denodo TechnologiesApr 30 20199:00 amUTC30 mins
Die digitale Transformation steht unverändert ganz oben auf der Liste der strategischen Initiativen eines jeden CEOs. Im Mittelpunk einer jeden Digitalisierung stehen APIs.
Sie bilden die Grundlage der digitalen Wirtschaft, denn sie ermöglichen den Zugang und die Nutzung von Daten und tragen zu kürzeren Innovationszyklen, schnelleren Produkteinführungen und verbesserten Dienstleistungen bei.
Als Schnittstelle, zwischen einem Softwaresystem und einem anderen, ermöglichen sie die Erweiterungen und Zusammenarbeit mehrere Anwendungen.
Key Takeaways dieses Webinars:
* Wie lässt sich die Funktion einer API verbessern?
* Wie stellt man Service-Container, Microservices-Quellen und API-Gateways bereit?
* Wie erstellt man Ökosystem für verwaltete Datendienste in einer API Economy?
When moving from a Traditional to a Modern Business Intelligence platform, giving business users access to data whilst maintaining data governance may seem like an either/or choice. With Tableau, it's not.
In this webinar, discover the most important details that IT must consider when evaluating and selecting a modern analytics platform.
Join analytics expert Jurgen Hoogerboord to learn:
Why moving from Traditional to Modern analytics is needed in today’s business landscape
What to consider when evaluating Modern Business Intelligence and Analytics platforms
How shifting to enterprise self-service analytics tools empowers both the business and IT
Jon Collins, Nigel KerstenApr 30 20195:00 pmUTC60 mins
This free 1-hour webinar from Gigaom Research brings together leading minds in DevOps, featuring Gigaom principal analyst Jon Collins and Puppet's Nigel Kersten in a discussion about the practicalities of delivering on the benefits of DevOps.
As increasing numbers of organizations look to DevOps as a way of delivering on their innovation and continuous delivery goals, they are confronted with many challenges — to the extent that they might conclude that DevOps isn’t for them. At the same time, decision makers looking to automate and simplify integration, test and deployment activities recognize that tools cannot be adopted in a vacuum.
So, how can organizations take a pragmatic position on DevOps, and what lessons can they learn about delivering both efficiency and effectiveness, and above all, make things simpler with DevOps automation?
In this webinar, we consider the options now available to simplify development and operations tasks. We look at the role and scope of model-driven management, for example where it needs to be supported by discrete activity. And overall, if DevOps is a journey, we consider lessons to be learned from those further down the path.
This 1-hour webinar will give attendees insights into:
What challenges are enterprises looking to address with DevOps today?
How can decision makers determine if DevOps is valid for their environments?
What automation options are available for those adopting DevOps practices?
Why are organizations adopting best-of-breed DevOps automation approaches?
How can decision makers navigate bureaucracy and demonstrate value?
What is the role of management data and visualization for development decisions?
Why are maturity models the wrong starting point for the DevOps journey?
Are there other factors to consider such as organization, process?
Kevin Eikenberry, The Remarkable Leadership ExpertApr 30 20197:00 pmUTC45 mins
As a leader, you are a coach, yet many leaders don’t coach very well. Before you can apply the coaching tools and models your organization suggest and provides to you, you must have the confidence to use them. Make no mistake, without the confidence to coach, you will be hesitant and less successful, plus it will be hard to instill confidence in your team members too.Join leadership expert and best-selling author Kevin Eikenberry for this interactive and practical webinar. You will gain insight into the mindset required to coach successfully, and how to build it for yourself. If you are thinking organizationally, you will leave with ideas to help your organization infuse greater confidence into your coaches.
You will learn:
1. Why confidence is so important for coaches
2. Five ways to build your confidence as a coach
3. How to help others become more confident as coaches
4. How to effectively translate coaching confidence to coaching success
Matthew Clark, VP of eCommerce & Digital Marketing, Premier FarnellMay 1 20195:00 pmUTC60 mins
EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell
What does it take to successfully deliver a digital experience for the B2B market?
While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.
In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.
The must-haves include:
• Robust, shoppable product catalogue.
• Rich, well-structured content.
• Optimized site-search, chatbots, and product recommendations.
• Real value for shared customer information.
Christopher Ryan, The B2B Revenue Growth ExpertMay 1 20195:00 pmUTC45 mins
The revenue model is your strategy to earn income and generate profits, while the Go-to-Market (GTM) plan is the specific tactics you use to carry out the strategy. Every business should periodically evaluate its revenue model and GTM plan to ensure they are achieving maximum results in the most efficient and cost-effective way. In this event, you will learn over 20 potential ways to generate revenue and how by either selecting a better model or optimizing your existing strategy, you can achieve sales acceleration and better profit margins. New models will be included as well as proven frameworks like online, channel, direct, telesales, and hybrids.
We will also discuss when it is better to optimize your existing model and how to do so. You will also learn about how pricing and packaging are two powerful tools that you can deploy to generate more revenue and achieve competitive advantage. Examples of companies that have achieved fast sales acceleration will be shared as well as proven strategies to quickly implement your new or optimized model. The overall goal of this event is to help you generate greater amounts of revenue, faster and more predictably.
You will learn:
1.How to diagnose the strength of your existing revenue model.
2.Best ways to quickly achieve sales acceleration.
3.How to optimize your pricing and packaging.
4.Tips to successfully implement your new or revamped model.
5.Methods to test a new model without disrupting your existing revenue stream.
Evie Nagy from Slack, Molly James-Lundak from AbbVie, and Raashi Rosenberger from PinterestMay 1 20195:00 pmUTC61 mins
Content that adds value to your consumer’s life is much more likely to earn their engagement and, hopefully, their purchase and lasting loyalty. In this session you’ll learn to tell a good story with each piece of content your brand puts out.
ISM Leader: Ruta MisiunaiteMay 2 201910:00 amUTC30 mins
Reasons to Attend:
Have you set yourself a quality goal and you get the things started, but you’re don’t know where to start? Well then, it sounds like you’re in need of some help building a solid plan!
During this second instalment of our Personal Development Essentials, Ruta will talk you through the importance of having a personal development plan and show you how to write an effective and actionable plan that helped her progress from being the most junior sales person in the company with no prior sales experience to one of the Senior Business Development Managers within 4 short years.
• Clear understanding of why having a solid plan is so important in successfully achieving your goals
• Practical advice on how to use reverse engineering to create an effective personal development plan
• Tips on what to do when you feel that you’re not getting anywhere close to achieving your goals or if your goals are not exciting to you anymore.