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Marketing

  • Digital HR Workplace: Simple Ways to Hire and Onboard Faster Digital HR Workplace: Simple Ways to Hire and Onboard Faster Teja Vora, Director Commercial Marketing, DocuSign,Steisha Ponczoch, Human Resources Technology Manager, SDZG Recorded: Dec 9 2016 48 mins
    Attracting & retaining talent are two of the most important functions of an HR organization, but paper has a nasty habit of tying up HR resources and keeping HR professionals from getting the job done.

    Now imagine a paper-free workplace. It can happen with eSignature solutions. With eSignatures, organizations can sign, send, and approve documents anywhere, at any time and keep business moving forward.

    Watch this on-demand webinar to learn how you can transform key, paper-heavy functions like hiring, onboarding, and benefits enrollment to fast and secure digital experiences.

    You will also learn:

    • Current employee and HR pains in the workplace
    • How companies saved an average of $46 per offer letter
    • How leveraging an eSignature solution can help you save money and work more efficiently
  • Harnessing 2017’s biggest database trends Harnessing 2017’s biggest database trends Matt Aslett, 451 Research Director for Data Platforms & Analytics; Mike Kelly Blue Medora & GM SelectStar platform Recorded: Dec 9 2016 57 mins
    Recent years have seen an explosion in the number of different platforms and approaches used to store, process and analyze data in multiple formats from multiple sources. An abundance of data platforms (relational and non-relational databases, NoSQL, NewSQL, Hadoop, database as a service, etc.) has created a complex data management landscape that relies on the integration of multiple interdependent platforms and analysis tools. This trend is expected to continue in 2017. This webinar will preview how the database market is expected to change and what database professionals can do to use these changes to their advantage.

    In this session you’ll:

    - Learn what’s driving increasing adoption trends in specific data platforms like NoSQL and Hadoop
    - See how cloud-based data platforms are being used—and who is using them
    - Discover the implications of IoT for data platforms
    - See a demo of a new database management platform designed to address these changes
  • Managing Technical Writing Outsourcing in an Agile Environment Managing Technical Writing Outsourcing in an Agile Environment Barry Saiff and Fred Williams Recorded: Dec 8 2016 58 mins
    Agile development offers advantages. Short cycles, cross-disciplinary teams, frequent short meetings, and input from users can lead to satisfied customers and faster product delivery. Technical writing outsourcing is often late to the game–with other teams already globally distributed. Even when technical writers are co-located with developers, process issues can pose obstacles. For example, without a mechanism for notifying writers of user interface changes, accuracy suffers.

    Can technical writing outsourcing work in an Agile environment, even if writers are off-shore and developers are not? Join Scott Abel, The Content Wrangler, Barry Saiff, CEO of Saiff Solutions, and Fred Williams, CEO of Williams Technical, for this free one-hour webinar. Our presenters will discuss how innovative organizations are successfully merging technical writing outsourcing with Agile development.

    You’ll learn the key steps to success in technical writing outsourcing, how outsourced writers integrate into Agile teams, and how to manage these approaches to improve quality, save time, and reduce costs.
  • How the ISO Standard for CCMSs Impacts Your Information Architecture How the ISO Standard for CCMSs Impacts Your Information Architecture Casey Jordan, Co-Founder of Jorsek LLC Recorded: Dec 8 2016 59 mins
    Many people in the technical documentation and content management field may not be aware that there is an international ISO Standard for how a Component Content Management System is built and how its functionality conforms to best practices for content creation and management.

    Join Scott Abel, The Content Wrangler and his special guest, Casey Jordan, co-founder of Jorsek LLC, for this free one-hour webinar. As one of three co-authors of the standard (with Dr. JoAnn Hackos and Bob Boiko), Casey helped develop the standard that materially affects the way we utilize structured content in an enterprise or organization. The standard was developed to ensure interoperability between systems and file structures, and to ensure compliance with the open Darwin Information Typing Architecture (DITA) that underlies most Component Content Management Systems.

    Casey will discuss the benefits of working with a standard and how it drives contemporary content management practices and will demonstrate how workflows, authoring, editing, review, publishing, reuse, and localization are all driven by the guidelines set in the ISO standard.
  • Digital Marketing 2017: These Strategies Could Make a Difference Digital Marketing 2017: These Strategies Could Make a Difference Jonathan Allen, President of L&T Co. Recorded: Dec 8 2016 46 mins
    Jonathan Allen, former Director Of Search Engine Watch and founder of Longneck & Thunderfoot, shares case studies and personal insight into what elements he thinks will make for a winning marketing strategy in 2017.

    Exploring both paid and organic digital marketing strategies he'll share how to take a blended approach to maximize the benefits of each and have data from paid and organic channels influence each other.
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • How to Start Small with Video and Get Big Improvements in Customer Support How to Start Small with Video and Get Big Improvements in Customer Support Martin Ceisel, Technical Writer for ESET North America Recorded: Dec 8 2016 60 mins
    You want to create videos for your customers, but it never seems like there's enough time to get started. Many people and organizations have faced the same demands, including the need to help customers succeed. The truth is, it's not your fault that you don't already have a video library full of content—the implementation is simply broken. What you need is a better way to get started.

    Join Scott Abel, The Content Wrangler, and his special guest, Martin Ceisel, Technical Writer for ESET North America, for this free, one-hour webinar. In this webinar, Martin will share the lessons those in the ESET Knowledgebase have learned while implementing video over the last five years. Martin will share some tips on how you can get your stream of video content up and running in less time than you think, including how his company's initial plan to tackle the top issues with video has them on pace to surpass one million views by the end of 2016. Attendees will learn about some top video best practices; tips and techniques for enhancing “traditional documentation” with video; the case for doing (more) video; and how video can start a conversation with your customers.
  • Why Scorecards Are an Important Part of Your Content Quality Strategy Why Scorecards Are an Important Part of Your Content Quality Strategy Val Swisher, Founder and CEO of Content Rules, Inc. Recorded: Dec 8 2016 60 mins
    Ever since we were kids, we’ve gotten scorecards. Every year teachers give us an “A,” “B” or—heaven forbid—a “C” on the quality of our work. When we move on to college prep, we take tests such as the SAT or ACT. Again, the end result is a scorecard. In the content arena, scorecards provide a way for us to assess how our content stacks up against certain criteria. For example, how closely aligned is our content to the style guide? How well does content follow the rules of governance? And how precise are our translations?

    Join Scott Abel, The Content Wrangler, and his special guest Val Swisher, CEO of Content Rules, as they talk about why content scorecards are necessary. Val will demonstrate how to use these scores to make crucial business decisions.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • The Top 5 Steps You Can Take Now to Win in Digital Commerce The Top 5 Steps You Can Take Now to Win in Digital Commerce Ivo Bronsveld, Director of Solutions at Hippo Recorded: Dec 8 2016 26 mins
    Digital Commerce is in the hot seat at the moment, with retailers feeling the pressure of rising consumer expectations. The benchmark for a great digital commerce experience today is not "my last great commerce experience" but "my last great digital experience". It's a challenging battle, but it's also the reality of the digital landscape.

    After completing an extensive research project among global industry experts, we have found that there are several pressure points that nearly all digital commerce businesses are struggling with - and there are common solutions. In this webinar, we will cover the top 5 tips that we have uncovered for starting to address your digital commerce challenges right now.

    1. How to define KPIs that actually help you to improve your digital commerce experience
    2. Why you should change the way you measure content performance
    3. When, and why, you should amend your expectations
    4. Eliminating fear: how to think in the short-term and the long-term simultaneously
    5. How to define an intelligent content personalization approach

    Join Ivo Bronsveld, author of the recent eBook, "The Digital Commerce Landscape: Trends, Challenges, and Opportunities", to uncover the latest insights and actionable steps for improving your digital commerce environments.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • How to future proof international sales for 2017 and beyond How to future proof international sales for 2017 and beyond Marie Grieve, Director, Costello Palmer Communications Recorded: Dec 8 2016 33 mins
    Without a doubt there is a level of uncertainly brewing for 2017 on international trade for UK businesses.

    With Brexit approaching and the suggested abolishment of international trade agreements with the US from the new President Elec, now is the time to plan strategically and future proof your international sales.

    A systematic approach to aligning corporate objectives with customer needs, and indeed expectations is essential.

    Now is the time to give clear indicators to stakeholders that your commitment to your customers is at the core of your business function.

    It has never been more important to engage with customers and secure their loyalty.
  • Content Potluck: Bringing Everyone to the Community Table Content Potluck: Bringing Everyone to the Community Table Laurel Nicholes and Niki Vecsei Harrold Recorded: Dec 7 2016 60 mins
    Customers and employees are happiest when they have context as well as content. Context requires a broad set of voices having one conversation. Too often, companies have initiatives in silos that yield duplicate, contradictory content that doesn’t serve the business' primary goals.

    Join Scott Abel, The Content Wrangler, and his two guest presenters, Laurel Nicholes, Director of Tech Comms Services at F5 Networks, and Niki Vecsei Harrold, Director, Community Strategy at Transamerica. In this real-world study, learn how one company built a Community Interlock across all areas of the business, including Marketing, Engineering, Product Management, and Customer Success. With a minimum time investment, the Interlock yields rich community content, programming, and a feedback mechanism to share customer sentiment cross-functionally. It also drives engagement in the community, where customers and employees collaborate.

    The results? Customers get the information they need in a holistic way in one place. Marketing white papers relate to technical articles, which yield "Ask Me Anything" sessions. We create a knowledge arc that supports customers through their ownership lifecycle.
  • What is Precision Content and Why Do We Need It? What is Precision Content and Why Do We Need It? Rob Hanna, President of Precision Content Recorded: Dec 7 2016 60 mins
    Precision Content is a series of methods and principles for structured authoring developed by Rob Hanna in 2013. This methodology is based on a well-known body of research founded in cognitive and behavioral sciences that theorizes that all structured information can be classified into one of a discrete number of information types. Each of these information types defines how the information is best structured and written to suit the intended reader response.

    Join Scott Abel, The Content Wrangler and his special guest, Rob Hanna, President of Precision Content for this free, one-hour webinar. In this session, Rob will guide you through an interactive exploration into how our brains work with information; explain how the Precision Content information types work to capture information used in any piece of business or technical content; discuss how Precision Content can help authors working with DITA/XML, and demonstrate how Precision Content is used to provide better clarity and precision to information.
  • How to Boost Productivity & Streamline Workflows w/ DocuSign + Office 365 How to Boost Productivity & Streamline Workflows w/ DocuSign + Office 365 Naren Raghavan, Sr. Product Manager, DocuSign Recorded: Dec 7 2016 30 mins
    Whether you’re sending contracts with DocuSign for Microsoft Word, onboarding new employees with DocuSign for SharePoint Online, or signing attachments directly from your inbox with DocuSign for Outlook — DocuSign + Microsoft means your day just got easier.


    In this webinar you’ll see DocuSign and Office 365 apps in action and learn how to:

    Enhance productivity by streamlining workflows
    Save time & money by conducting business securely
    Delight your customers by getting signatures from anywhere, anytime, any device
    Maximize your IT investment
  • Work Smarter, Faster, and Better with Visuals Work Smarter, Faster, and Better with Visuals Daniel Foster, Team Lead for TechSmith's SnagIt Recorded: Dec 7 2016 61 mins
    You’ve heard plenty of talks about why visuals should be part of your content strategy. But videos, images, and GIFs are also super useful behind the scenes—in the content creation process itself.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Team Lead for TechSmith's SnagIt, for this session on using and creating better visuals. Daniel will share real-life examples and workflows that will save your team time and avoid rework—from planning to production, to publishing and beyond, and how to use visuals that can pump up your team’s productivity.

    Attendees will learn how to speed up the content creation process, establish a shared vision during planning, reduce confusion and re-work by improving the review and the feedback loop, streamline publishing by documenting best practices, and how to connect stakeholders and internal audiences with your fabulous content.
  • BroadView Instrumentation Enabled Closed Control Loop In CORD BroadView Instrumentation Enabled Closed Control Loop In CORD Tom Tofigh, Architect, AT&T; Bhaskar Chinni, Principal PLM, Broadcom Recorded: Dec 7 2016 62 mins
    “Central Office Re-architected as a Datacenter (CORD)” is a new design of a telco central office that replaces closed and proprietary hardware with software running on commodity servers, switches, and access devices. Analytics-CORD is an environment that provides tools for applications to program or actuate target probe primitives such as Broadcom based network switches. 

    BroadView Instrumentation is a software suite that enables advanced network analytics in a platform agnostic manner. BroadView Instrumentation provides deep observability of switches and network fabric in A-CORD environment. 

    In this webinar, we will discuss CORD architecture, A-CORD framework and how BroadView Agent integrated w/ A-CORD enables closed feedback loop in service provider networks. We will further discuss how BroadView Agent supports A-CORD use cases such as network level packet trace profile, end-to-end latency computation for real-time traffic, micro-burst detection and scalable monitoring of network fabric to prevent congestion.
  • How to Avoid the High Costs of Bad Website Performance How to Avoid the High Costs of Bad Website Performance Tammy Everts, SOASTA Sr. Researcher and Evangelist, Pete Mastin, Cedexis Product Evangelist Recorded: Dec 7 2016 63 mins
    Do visitors hate your website's performance? Research shows 43% of website visitors are unsatisfied with website performance.

    In this webinar we'll discuss:
    - The high cost of poor website perforamnce and how even slight delays can lead to lost customers and revenue
    - The challenges of building, managing, and monitoring an online presence while ensuring optimal performance
    - Key strategies and technologies to view performance from a user perspective
    - How leading organizations build high-performance sites
    - The steps needed to become a leader in website performance
  • Real-time business analytics for data-hungry CMOs Real-time business analytics for data-hungry CMOs Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 7 2016 61 mins
    Kenny Rogers said never count your money when you’re sitting at the table—but that just means you’re working blind. Data-driven digital marketers need to be constantly tallying up, because you can’t just stay on top of real-time data, you have to start thinking two steps ahead. Simple push tactics of the past have to give way to a dynamic, real-time movement of information, interaction and engagement between your company and your customers.

    But if you don’t know how to leverage real-time business analytics to separate essential behaviors from metrics that are mere noise, that incomplete big picture could lead to bad decisions, missed opportunities, and money left on the table.

    Join our latest VB Live event for insight into how to pan for gold, and turn information into insight.

    In this webinar you’ll:
    * Learn how to define the "truth" with metrics, and which version of the truth is meaningful to the business
    * Deal with the unpredictable nature of real time data blips
    * Frame business analytics into actionable solution-focused priorities for stakeholders

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, President, Yeoman Technology Group
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Tableau
  • 6 Proven Benefits of Automating Your Playbooks (Cadences) 6 Proven Benefits of Automating Your Playbooks (Cadences) Aaron Browning, VP Sales, FrontSpin Recorded: Dec 7 2016 23 mins
    In this fast paced session Aaron Browning will reveal the top benefits of automating your sales playbooks for your SDRs, ADRs, AEs and CSMs. Sales playbooks, or cadences, act as a strategy to increase sales productivity, win rates, deal size, and shorten new reps training times and sales cycles.
  • Empathy, Customer Experience & Clear Content: Make It Simple; Make It Human Empathy, Customer Experience & Clear Content: Make It Simple; Make It Human Deborah Bosley, Principal of The Plain Language Group Recorded: Dec 7 2016 61 mins
    Marketers have long thought about the emotions of their customers in relationship to selling products or service. However, human beings respond to all written information with their emotions. In fact, we use our emotions to make decisions and then maybe use data to support those decisions. This fact is true whether a customer is reading a bank statement, a marketing brochure, or terms and conditions for a credit card. Those of us who create content need to understand the types of emotions that engender trust and loyalty and how to write content that reinforces those emotions.

    Join Scott Abel, The Content Wrangler, and Deborah Bosley, Ph.D, Principal of The Plain Language Group, for this free one-hour webinar. Deborah will explain the connection between emotions and language and offer examples of content that empathize with customers to create true relationships and vital customer experience.
  • 7 Reasons Salespeople Don't Get Better 7 Reasons Salespeople Don't Get Better Carole Mahoney Dec 12 2016 5:00 pm UTC 45 mins
    There is no shortage of sales experts telling salespeople how to get better. Why is it we give them everything they need, but they just can’t seem to do it? Which of these 7 reasons are preventing your salespeople from improving and what can you do about it?
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Dec 12 2016 6:00 pm UTC 60 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" John Ray, Senior Product Strategist and EricHanselman, Chief Analyst at 451 Group Dec 13 2016 4:00 pm UTC 60 mins
    The cloud isn’t consumed by enterprises in just one way. Enterprises have varying internal capabilities and infrastructure means using different deployment models, on or off-premises, private and public clouds, hosted clouds through via multiple cloud vendors, which lends to a complex environment. Today, enterprises run roughly 41% of applications in the cloud, but workloads in cloud environments are expected to increase to 60% over the next two years. Organizations with multiple cloud platforms is becoming a fact of life, but creates challenges for businesses needing to secure them.

    Understanding the risks of each cloud platform is crucial to defining and implementing strong, dynamic data protection policies with comprehensive key management across all cloud-enabled environments. When encryption is used, the risk is transferred from the data itself to the cryptographic key. This is why it is essential that organizations control their own key infrastructure. Diving deeper into the topic, Eric Hanselman from 451 Group and John Ray from Gemalto will discuss the three key considerations to a successful multi-cloud security strategy: interoperability, control and compliance.

    Join our webinar “The Keys to Multi-Cloud Security” on Tuesday, December 13th 2016 and learn about:
    • Recent findings on enterprise cloud usage from 451 Group
    • How to analyze the security risks of your cloud platforms
    • Security practices for different cloud platforms and business processes
    • Future-proofing your Cloud security and data protection compliance
    • How security can work in the multi-cloud universe
    • Implementing a key management system that you own
  • How Can You Compete Like Amazon? How Can You Compete Like Amazon? Dan Boutin, VP Digital Strategy | Mat Ball, PMM Data Science Dec 13 2016 6:00 pm UTC 30 mins
    In this power-packed 30-minute webinar, you’ll learn how companies like Lowe’s and Office Depot use data science to successfully compete against the retail behemoth that is Amazon. Your webinar hosts, Dan Boutin and Mat Ball, will share how your site’s unique DNA can be harnessed to create exceptional customer experiences and business outcomes while improving IT performance... all within a super-competitive online retail marketplace.

    This fast-paced session will cover the following:
    1. How Lowe’s and Office Depot successfully use Digital Performance Management (DPM) to maximize ROI from web and mobile traffic and marketing campaigns.
    2. The increasing importance of data science for both rapid and long-term decision-making.
    3. How to gain a deeper understanding of your company’s performance DNA and learn how to take advantage of opportunities that are unique to your site and your business.

    Your takeaway from this talk will be a insights and best practices that you can put into play to drive site traffic, gain visibility into how shoppers use your site, optimize customer experiences, and connect the dots between digital performance and business metrics.
  • Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Chris Marsh, 451 Research; Chris Dunn, Easy Vista; & Bruce Aboudara, Scalable Software Dec 13 2016 6:00 pm UTC 60 mins
    The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.

    To support this demand the service desk must be aware of and prepared for several key trends:

    •Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?

    •Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?

    •New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?

    Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Know your customers better than they know themselves Know your customers better than they know themselves Jemma Hardyman, BlueVenn Consultant Dec 14 2016 3:00 pm UTC 60 mins
    Consumers are statistics, customers are people. Gone are the days of mass marketing.

    Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

    BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:

    - Modern marketing foundations and how they can be used
    - Using a data-driven approach to build brand loyalty and increase revenue
    - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
    - Knowing the difference between ‘real-time’ and ‘right-time’
  • SQL and Search: Impactful Results, Manageable Implementations SQL and Search: Impactful Results, Manageable Implementations Jason Stamper 451 Research Senior Analyst; Kevin Risden Apache Lucene/Solr Committer; Hadoop and Search Tech Lead Dec 14 2016 4:00 pm UTC 60 mins
    Search engines have changed the way everyone accesses information. Apache Solr and Elasticsearch, two open source search engines built on Lucene, have enabled companies to integrate search for a variety of use cases. On the flipside, SQL has been the bedrock for analytics. Joining the power of search and SQL opens up search to users who are familiar with SQL. This combination of technologies allows companies to utilize existing SQL skills to implement innovative search that answer questions previously not possible.


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    451 Research’s webinars are protected by international copyright law. Reproduction and distribution of this webinar, in whole or in part, in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. 451 Research disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although 451 Research may discuss legal issues related to the information technology business, 451 Research does not provide legal advice or services and their research should not be construed or used as such. 451 Research shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpreta¬tions thereof. The viewer assumes sole responsibility for the selection of this webinar to achieve its intended results. The opinions expressed herein are subject to change without notice.
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Dec 14 2016 6:00 pm UTC 60 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Solving Critical Security Problems with Behavioral Analytics Solving Critical Security Problems with Behavioral Analytics David Swift Principal Architect at Securonix ; Eric Ogren Senior Analyst at 451 Research Dec 14 2016 6:00 pm UTC 60 mins
    Data-driven artificial intelligence and unsupervised machine learning can now answer the question that has plagued information security practitioners since day one: How do I know when something is happening in my environment that shouldn’t? This session looks at advances in behavioral analytics that address critical security problems such as insider threats, data theft, cybersecurity, and abuse of privileged access, to name a few. Featuring insights on how to use advanced analytics to detect threats that are invisible to traditional security measures.
  • How to Close More Deals with B2B eCommerce Systems How to Close More Deals with B2B eCommerce Systems Jary Carter, CRO, Oro Inc. Dec 14 2016 6:00 pm UTC 45 mins
    The notion that implementing a B2B eCommerce system will reduce the need for a sales department is simply untrue. Instead, we see that sales teams can maximize efficiency and boost company revenues with a B2B eCommerce platform.

    What you'll learn from this event:

    - How B2B eCommerce can increase your sphere of potential customers
    - Practical ways an eCommerce strategy can help supplement B2B sales teams
    - Learn how sales teams can close more orders by shortening the buying and sales cycle
  • Using Post-payment Insights to Build Strong Pre-payment Claims Review Programs Using Post-payment Insights to Build Strong Pre-payment Claims Review Programs Erin Picton, AHFI, Investigations Manager, General Dynamics Health Solutions Dec 14 2016 7:00 pm UTC 60 mins
    Building and maintaining an effective pre-payment claims review program can be challenging without leveraging prior inappropriate billing patterns or checks against fraud trends that were previously identified during post-payment claims reviews. In this session, participants will learn the importance of gathering and leveraging information from post-payment reviews to significantly strengthen pre-payment review programs, as well as the use of ICD-10 codes and outliers that can help generate new leads based on current billing trends and better address claims system vulnerabilities.
  • The Benefits of Digitizing Workflows – Part 1 of 3 The Benefits of Digitizing Workflows – Part 1 of 3 Melissa Reed, IIAT, Shawn Johnson, DocuSign Dec 14 2016 10:00 pm UTC 45 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.

    Join this webinar and learn how other insurance agents and brokers are using DocuSign to improve workflows.
  • 17 Ways to Become a Content Concierge 17 Ways to Become a Content Concierge Barbara Giamanco Dec 15 2016 5:00 pm UTC 45 mins
    Leveraging content to reach targeted buyers is a cornerstone of your sales and social selling strategy. But there is more than one way to create, re-purpose and leverage content to your advantage. In this session, you’ll learn 17 ways to create visibility for yourself and engage prospects with your content.
  • How to Optimize Your Marketing Promotions to Maximize Revenue How to Optimize Your Marketing Promotions to Maximize Revenue Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Dec 15 2016 6:00 pm UTC 30 mins
    In the ongoing push in ecommerce digital transformation, promotions are more critical than ever. How can your company maximize returns from your marketing campaigns?

    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm.

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner, as they showcase how SOASTA helps top internet retailers – such as Gap, Neiman Marcus, and Lowes – maximize revenue and conversion outcomes for their promotional campaigns.

    In this webinar you’ll be guided through:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue - Visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science

    Your takeaway from the webinar will be a more complete understanding of common challenges with marketing promotions, tips and best practices from ecommerce companies that use data science as part of their everyday business, and steps you can take to maximize revenue and conversions from your marketing promotions.
  • Why Every Sales Team Needs a Sales Acceleration Strategy Why Every Sales Team Needs a Sales Acceleration Strategy Jorge Jeffery, Director of Research & Analytics, Velocify Dec 15 2016 6:00 pm UTC 45 mins
    Sales acceleration is launching a burgeoning sales revolution. There are many tools and strategies out there that claim to shorten the sales cycle and make the sales process more efficient, but what’s at the core of sales acceleration? Effective communication and a prescriptive sales strategy are key to significant results.

    In this webinar, you’ll learn:

    · Key aspects of sales acceleration
    · Specific multi-channel communication strategies and benefits
    · Proven prescriptive sales strategies
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Dec 15 2016 6:00 pm UTC 60 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Dec 15 2016 10:00 pm UTC 30 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Dec 16 2016 6:00 pm UTC 30 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Emily (Vera) Fritz, Social Media Team Lead at Cvent Dec 20 2016 3:30 pm UTC 60 mins
    An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.

    Join Emily (Vera) Fritz from Cvent to discover:

    - The secret to a seamless journey all the way through to post-event
    - How to integrate social media at every stage of the process
    - How social will supercharge your live event content on all platforms
    - How to provide an all important engagement platform for your attendees
  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Dec 20 2016 5:00 pm UTC 45 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • Are You Asking the Right Questions to Get Customer Experience Right? Are You Asking the Right Questions to Get Customer Experience Right? Liz Miller - CMO Council Dec 20 2016 6:00 pm UTC 75 mins
    There is little doubt that marketers have embraced the need for a connected and cohesive customer experience. But while the new customer experience, especially the digital experience, has changed the way most organizations reach and engage with their customers, not all marketers are overjoyed with their current results. In a recent study conducted by the CMO Council and IBM, 38 percent of senior marketers admitted that the new engagement strategies in place have yielded mixed results, with some campaigns yielding expected results while others have not hit the mark.

    Similar to results being spotty at best, marketers also admit that their goals for delivering a truly connected customer experience have also fallen short as only 6 percent say they have completely connected physical and digital experiences with all touchpoints, connecting and informing the next relevant and valued journey for the customer. In fact 42 percent of respondents indicated that their primary goal for the year ahead was to better connect and integrate loosely tied campaigns into a stronger, more cohesive experience that can actually drive engagement across the customer’s lifecycle with their brand.

    So with that goal in mind, what needs to actually happen to deliver real customer experience success in 2017?
  • Digital Transformation: Use Cases and ROI Digital Transformation: Use Cases and ROI Daniel Keswick, Account Executive, DocuSign EMEA Dec 21 2016 1:00 pm UTC 45 mins
    During this digital discovery session, we demonstrate how you can better leverage eSignatures within your company. This comes from real-world deployment experiences from our customers across HR, Legal, Procurement, Sales, IT and Facilities. You’ll also hear from Kerzner International as they share best practices for identifying use cases and measuring success.

    Watch this webinar to learn how to:
    •Build and execute a business plan – so you choose the use cases that are right for your business.
    •Identify your highest priority use cases – so you can quickly deliver the greatest ROI and align with your business goals.
    •Measure your results – so you can prove the value to your business.
  • Why Do Buyers Do That? Why Do Buyers Do That? Laura Posey Dec 21 2016 8:00 pm UTC 45 mins
    Ever wonder why someone isn’t buying from you even though you know they need what you have? The answer lies in understanding their motivation and personality types. In this presentation, you will discover how to determine what drives your buyers decision-making so you can make more sales, faster.
  • Digital Insurance Meeting the Needs of the Digital Customer - Part 3 of 3 Digital Insurance Meeting the Needs of the Digital Customer - Part 3 of 3 Adamn Kruse, AE, DocuSign, Keith Savino CPIA, Warwick Resource Group Dec 21 2016 9:00 pm UTC 30 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.