The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.
Paul Moxon, VP Data Architecture and Chief EvangelistRecorded: Oct 23 201953 mins
'By 2020, over 90% of Enterprises Will Use Multiple Cloud Services and Platforms' IDC FutureScape: Worldwide Cloud 2018 Predictions
More and more organization are adopting multi-Cloud strategies to provide greater flexibility, cost savings, and performance optimization. Even when organizations commit to a single Cloud provider, they often have data and applications spread across different Cloud regions to support different business units or geographies. The result of this is a high distributed infrastructure that makes finding and accessing the data needed for reporting and analytics even more challenging.
Data Virtualization provides a data discovery and access layer that allows data users across the organization access the data that they need for their work - irrespective of whether the data is in a data center or in the Cloud - any Cloud! The Denodo Platform Multi-Location Architecture provides quick and easy managed access to data while still providing local control to the 'data owners' and complying with local privacy and data protection regulations (think GDPR and CCPA!).
In this webinar, you will learn about:
- The challenges facing organizations as the adopt multi-Cloud data strategies
- How the Denodo Platform provides a managed data access layer across the organization
- The different multi-location architectures that can maximize local control over data while still making it readily available
- How organizations have benefited from using the Denodo Platform as a multi-Cloud data access layer
Richard Cramer, Chief Healthcare Strategist, Informatica & Tony Sheaffer, Master Data Management Specialist, InformaticaRecorded: Oct 22 201930 mins
Health plans have made big investments and great progress in improving operations, enhancing the member experience and becoming more data-driven. However, inaccurate and unreliable provider data continues to be a source of inefficiency, unnecessary rework, and a barrier to innovation.
Guillaume Autier, Keith CostiganRecorded: Oct 22 201917 mins
Combining and preparing data is a prerequisite for any reporting and analytics project. There are two leading approaches for this process: Extract, transform, and load (ETL) and data virtualization. Use ETL when you want to physically move data from multiple data sources into a single data warehouse. Use data virtualization when you want data to remain in data sources and specify the rows or files to be used for analytics on-the-fly.
Join us to learn the foundational concepts and considerations for these two approaches, and to identify the right path for your reporting or analytics project.
In this webinar, you will learn:
-The differences and use cases for traditional data integration vs data virtualization
-How and why you would want to virtualize multiple data sources
-How to make your data sources user-friendly to support self-service reporting
Getting a ton of customer reviews is great. But if you don't have a way to analyze them for patterns and trends, you're missing out on some business-changing data. Artificial intelligence now offers a fast, efficient, and cost-effective way to unlock insights from your reviews, highlighting trends and customer pains automatically. That means you can focus your time on solving customer issues instead of chasing them down, and learn what it takes to delight, surprise, and keep your customers coming back.
Join this VB Live event to learn how AI, natural language processing, and machine learning can help you become more customer-focused, turn good feedback into great product, improve the areas that need your attention, uncover what really matter to your customers, and more.
Registration is free!
*How to find themes in your customer reviews so that you can fix the real pain points instead of putting "band-aids" on each unhappy customer
*Steps to guide your business decisions around what your customers say they want, not what you think they want
*The importance of addressing your most common negative issues first to see an immediate change in your customer satisfaction level
*The concept of always improving your customer experience - searching for trends in your good reviews to turn them into great reviews
Owen Richards. Managing Director. Air Marketing GroupRecorded: Oct 22 201964 mins
Reasons to Attend:
Outsourcing your sales, lead generation or telemarketing activity can be a fantastic way to grow revenue. But why wouldn’t you simply grow an in-house team?
The reality is that both models can work well, but without the right systems and processes, both have many potential pitfalls.
In this webinar, we explore the potential risks, upsides, and downsides of in-house vs. outsourced, as well as analysing the differences in investment levels, time and resource.
You should attend this webinar if inside sales, telemarketing or lead generation is, or could be, part of your growth plans and if you’d like to learn more about which model is right for your business.
•The benefits if both outsourcing your sales and lead gen
•How to choose the right outsourced sales partner – What to look for
•The benefits of building your own inside sales team
•How to setup and in-house Inside sales team successfully
•The investment level required for both models
•How to measure your investment and return
•Running a combined in-house/outsourced model
Jessica Gulick, CEO, and Monica Ricci, VP of Marketing, KatzcyOct 29 20193:00 pmUTC60 mins
Join Jessica Gulick, tech & cybersecurity growth hacker, as she shares the top lessons that have not only been learned, but have been put into practice by Katzcy’s growth-stage clients. We’ll talk about the importance of understanding buyer profiles, the techno-buzz trap, the right time for geek-speak, and how to build a narrative that positions your unique solution in the right box in the minds of buyers, industry analysts, and influencers alike.
Luiz Guimaraes, Enterprise Solutions Engineer, ASG TechnologiesRecorded: Oct 16 201953 mins
Uma nova geração de leis e regulamentos surgiu nos últimos anos com o objetivo de proteger dados e informações de usuários na internet. Na Europa a GDPR, no Brasil a LGPD e nos Estados Unidos (Califórnia), até agora, o CCPA.
O desafio hoje, para todas as corporações, é não só a gestão de um volume explosivo de dados não-estruturados, tornando-os aderentes as suas Políticas de Governança, como também a geração de valor para o negócio através do uso consistente de seu conteúdo.
Junte-se a nós em um Quick Demo Webinar, onde você entenderá como o ASG Mobius 9.1 está ajudando seus clientes a obter o máximo de suas informações:
- Impactos e consequências da nova legislação para as empresas
- Muito mais que uma abordagem tradicional - entregando escalabilidade, flexibilidade e controle com tecnologia moderna
- Como tratar aspectos da LGPD em conteúdo dados estruturados e não estruturados
- Gestão do conteúdo por políticas amplas e auditadas
- Direito ao esquecimento na Gestão de Registros
Rob Hanna, Chief Information ArchitectRecorded: Oct 15 201961 mins
Microcontent supports emerging technologies including chatbots and conversational user interfaces. One of the keys to intelligent microcontent is the ability to model content for the intended reader response. DITA goes a long way to modeling for intent, but finer-grained semantics are needed to take us the rest of the way.
Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, Chief Information Architect with Precision Content Authoring Services for this free one-hour webinar. This technical session explores the key semantic structures developed by Precision Content to create, manage, and publish with microcontent to both traditional and emerging channels for delivery.
Participants will learn how to architect:
• typed blocks from DITA sections
• process- and principle-type structures, and
• sub-structures for modeling specific intents.
About Rob Hanna
Rob Hanna co-founded Precision Content in 2013 to change the way writers approach structured authoring. Having spent more than a decade helping organizations move to component content management he realized that most organizations need to take a step beyond technology and expert consultants. Without fostering the necessary standards and skills to work in this new media, organizations would continue to stall in their attempt to move to advanced information creation and management techniques, like structured authoring. With this knowledge, he developed the Precision Content® methods, tools, and training. Today, Rob and his team of experts help Precision Content clients make the move to structured authoring as seamless as possible.
Zoe Dowling, Ph.D., SVP Research, FocusVision & Roddy Knowles, Dir. Product & Innov. Research, DynataRecorded: Oct 15 201958 mins
"AI. AR/VR. Blockchain. Voice. All growing technologies impacting the way people live. Hand-in-hand with the exciting applications of these technologies (both realized and potential) are discussions around data and thus privacy, security, and trust. Join Dynata's Roddy Knowles and FocusVision's Zoe Dowling as they discuss these technologies, fueled by their experiences on the ground at this year's Consumer Electronic Show, and reflect on the wider implications as well as reflections on the wider implications of the technologies.
In this webinar, we will discuss:
- The key technologies poised to impact our lives in the coming years
- Implications around consumer trust, privacy, and security
- What all of this could mean for research and insights"
Roland Wammers, Sr. Solutions Consultant, TIBCO SoftwareRecorded: Oct 15 201933 mins
Through a demo application built on React.js, this webinar will introduce each of these approaches, offer guidance on which to use based on requirements, and share best practices for embedded analytics.
In this webinar, you will learn:
-Why embedded analytics is so important today
-Options to implement embedded analytics and levels of integration
-Comparison of embedding options
-What a model implementation looks like through a demo app built on React.jsR
Connie Kadansky, The Sales Call Reluctance ExpertRecorded: Oct 15 201948 mins
We all know that you cannot sell to someone you cannot get in to see.
Many sales trainers and managers give the glib advice of "just pick up the phone."
Well, for many salespeople, that advice just doesn't cut it.
Sales Call Reluctance is an emotional hesitation to initiate contact with potential buyers. It is fear, which is a mental response to a perceived threat. The good news is that it is a learned habit. You can unlearn it. Our habits are written in our bodies. Trying to overcome Call Reluctance mentally does not work in the long run. To become confident lead generators who are unstoppable, you need to involve your whole being, which includes your body posture, your emotions, and your language. When you are prospecting, your emotions are controlling the show.
You will learn:
1.The four different body postures that will positively influence your lead generation.
2.The emotions and feelings that stop most salespeople from being their best and what to do about them. You will learn how to navigate through the emotions of prospecting.
3.The internal language that can shift your focus and attention while prospecting and also on your sales calls.
Laura Kightlinger - Customer success director EMEA at Seismic SoftwareRecorded: Oct 15 201961 mins
The modern B2B buyer has great expectations and an unprecedented amount of options.
They perform a majority of their research independently and if they do engage, they need value & insight delivered as quickly and seamlessly as possible.
Anything less wastes their time, and time kills deals.
How do sales and marketing teams come together to successfully address these challenges?
Join this webinar, hosted by Seismic Software, to hear a panel of experts share their real-world experiences, including:
1. Which industry trends are creating the modern B2B buyer.
2. What the challenges are adapting to this change.
3. How to equip your sales team for continued success.
4. How to effectively measure the ROI from alignment.
Laura Kightlinger is the director of customer success for EMEA at Seismic Software, where she is responsible for starting and scaling the customer success management team for the region, owning customer adoption and retention.
Joel Harrison is the editor-in-chief of B2B Marketing, and one of its founders. Joel plays a strategic role in the company, focusing on the development of all B2B Marketing's content, products and services – including events, training, reports and the magazine.
Matthew Norton - Director, Sales Excellence at Canon Europe
Adam Sharp - CEO and Co-founder of CleverTouch Marketing
Your personal data:
Tarik Zaakour, Senior Principal Sales Engineer, DenodoRecorded: Oct 15 201959 mins
Selon une récente étude*, à l’heure où 36% des entreprises déclarent avoir amorcé leur migration vers le Cloud, 20% seulement estiment avoir atteint les phases avancées de leur implémentation. Si l’adoption du Cloud continue de prendre de la vitesse, elle reste soumise à un certain nombre de défis comme la sécurité, la gestion et le suivi des dépenses liées au Cloud, ou encore le manque de compétences dans le Cloud. Les entreprises éprouvent en effet des difficultés à migrer leurs ressources d’information critique compte tenu de la complexité du paysage Big Data.
Pourtant, la virtualisation des données peut permettre aux entreprises de surmonter cet obstacle. En associant différents types et sources de données hébergées dans le Cloud et sur site, de nombreuses organisations optent pour des solutions de virtualisation des données pour bénéficier de l’agilité et de la flexibilité caractéristiques du cloud tout en permettant à leurs équipes d’exploiter les données issues de ces environnements hybrides.
Visionnez ce webinar pour découvrir:
- Comment l’architecture multi-sites de la virtualisation peut simplifier et accélérer la migration vers le Cloud.
- Les meilleures pratiques pour déployer la virtualisation des données dans le Cloud.
- Comment exploiter la couche de données virtuelles de Denodo pour tirer profit des solutions Cloud, comme la modernisation du data warehouse, la data science et le data lake gouverné dans le Cloud.
- Une démo live pour voir la data virtualization en action, et notamment pour l’analyse de données dans le Cloud.
Paul Watts, The Consultative Selling ExpertRecorded: Oct 10 201944 mins
Top performing salespeople understand that the ability to negotiate is key to maximizing profit for their organizations. In this webinar we will cover how to effectively plan for and execute on strategic negotiations in high stakes deals.
You will learn:
1.The different types of negotiation
2.How to identify which type of negotiation is suitable for different situations
3.An in-depth planning process for important negotiations
4.How to effectively handle negotiations to achieve Win-Win outcomes
Arvin Bansal, Senior Director Cyber Governance, AmerisourceBergen, Nathan Turajski, Sr. Director, InformaticaRecorded: Oct 10 201932 mins
The California Consumer Privacy Act (CCPA), GDPR and other mandates are a wake-up call to take a fresh look at data protection for personal information. As the scope of sensitive data and user rights requirements have evolved, this includes industries with significant experience managing legacy mandates such as PCI DSS or HIPAA.
AmerisourceBergen is no stranger to industry mandates like HIPAA and HITECH, but is now preparing for a future where the number and impact of healthcare data breaches continues to increase, even as user transparency demands expanded controls. However, there is a silver lining as data privacy controls can also help accelerate digital transformation and enable safe value creation. In this webinar, you’ll learn how AmerisourceBergen approaches making information safe with world-class data masking techniques as a critical component of their privacy journey, and how Informatica is helping deliver data privacy governance solutions for the next-generation Data 3.0 evolution.
Sam Ngo and Connor BouthotRecorded: Oct 10 201946 mins
New data privacy laws continue to roll out worldwide. Browsers are doubling down on user-tracking behaviors. And with GDPR-esque laws coming to the U.S. — including the CCPA — companies need to provide a standard of consumer privacy.
What most brands don’t realize, though, is these data privacy measures offer an opportunity to build trust with their customers and garner greater customer loyalty. Consumers expect to give up data — if they get something in return.
A CDP with identity resolution functionality can help you unify and activate customer data on their terms. Be prepared to take advantage of new data privacy laws by joining our webinar.
Adam Leslie - European Leader Sales & Marketing SolutionsRecorded: Oct 10 201960 mins
Data is a vital asset for all companies – yet we are sitting on a huge mountain of it that we don’t use effectively.
89% of B2B sales and marketing professionals believe data quality drives the right campaigns but only half are confident in the quality of their data.
While many marketers know the pain of dirty data, they find it difficult to relay that to their stakeholders.
So how can this webinar help you understand the impact data quality can have on your business?
In this webinar, you'll learn:
1. What does best practice in data management really look like? And how to make a case for it?
2. Whats the true cost of poor data?
3. Understanding marketing's role at the centre of data-savy organisations
4. How promoting excellence in data quality can benefit your standing career as a marketer
5. Why data quality matters to stakeholders across the business - and how to get them onside
6. How do you create and maintain a culture of data quality in all teams and departments?
Adam Leslie is an expert in data commercialization, taking concepts through internal signoff, development, and sales to become a major revenue line.
Joel Harrison, editor-in-chief and founder at B2B Marketing. Joel is an evangelist for B2B and a regular speaker at conferences and at inhouse marketing team meetings.
Payal Jain, marketing director at JCURV and Women in Data. In 2016 Payal was recognised as the most influential data professional in the DataIQ Top 100 Leaders.
Ganesh Chelliah Perumal - Principal solutions engineer at Salesforce
Your personal data:
Keith Rosen: CEO of Profit BuildersDec 5 20192:00 pmUTC60 mins
Reasons to Attend:
Sales training doesn’t develop sales champions. Managers do. If you want to make your people more successful and have them live their fullest potential today, first make your managers and salespeople best in class coaches – the critical and missing skill of top sales leaders.
Join Keith Rosen, global authority on sales and leadership and award-winning author of Coaching Salespeople into Sales Champions and Sales Leadership to discover how you can become a more effective leader by developing the habit of coaching to boost sales and productivity, develop sales champions, retain top talent and most important; builds trust.
During this interview, you will learn how to:
• Ask more questions, give less advice, and build the trust and accountability to rely on people to do their job
•Reduce your workload and save over 20 hours every week on unproductive, wasteful activities
•Shatter the toxic myths around coaching to eliminate generational gaps and departmental silos
•Improve forecast accuracy, achieve business objectives, boost sales faster, as well as a winning and retaining more customers
•Create buy-in around strategic change and improve daily performance metrics
•Assess company readiness and ensure implementation of a successful, sustainable coaching initiative to create a healthy, happy workplace and extraordinary sales leaders
•Turnaround underperforms fast, and identify the critical conversations managers engage in. (Leveraging CRM, account, pipeline, performance, deal reviews, etc.)
David Pitta, BrightTALK | Sangram Vajre, Terminus | Karen Steele, LeanData | Jon Miller, EngagioRecorded: Oct 9 201948 mins
The Marketing technology landscape is an endless shelf with countless offers, and lofty promises. The number of solutions on the market has doubled in the past three years to over 7000 vendors, each promising to revolutionize your tech stack.
In this session, we sit down with 3 visionary Chief Officers who have grown their businesses by cutting through the noise of option-paralysis and built winning MarTech stacks.
Katie Nachtwey, BrightTALK | Carol Meyers | Lee Roquet, Yellowfin | Kim Hahn, KustomerRecorded: Oct 9 201946 mins
Customer experience is becoming a top priority for businesses and 2020 will be no different. Now more than ever, a good customer experience has the ability to affect success more than quality of product or service a company delivers. Research shows that 86 percent of buyers will pay more for a better experience, so how are you setting yourself apart from your competitors?
Our panel of experts will dive into the importance of the entire customer journey, from collecting in-depth knowledge about your customers with key data to then personalizing their experience to ultimately entice loyalty.
Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance StrategyOct 23 20196:00 pmUTC39 mins
For too long, Data Governance was seen as a hindrance to growth in organizations. Often stuck with the same perception as Legal or Regulatory, the Data Governance team was seen as red-tape. In order to overcome this perception, effective data governance leaders have turned to Collaboration instead of Control. By working with each team across the organization, effective data governance leaders can overcome the stigma and ensure that enterprise-wide programs can be built and goals can be met.
Liz Heiman, Chief Strategy OfficerOct 23 20196:00 pmUTC45 mins
The funnel is a powerful sales tool. Once you understand what the stages of the funnel are and how the sales math works, the funnel will become the tool you use to manage your sales team as well as the corporate resources needed to support sales and delivery.
The stages of the funnel
The Sales Math
Using the Funnel to Predict
Using the Funnel to Manage Resources
Xabier Izaguirre, Head of Planning, Oban InternationalOct 24 201910:00 amUTC45 mins
Reasons to Attend:
Oban has helped several clients across various sectors and has learned a few tips and tricks to influence the whole lead generation process: from setting out a strategy based on audience insight to write content and promote it online.
This is an opportunity to gain some basic insight into how marketing departments can increase the rate and efficiency in generating leads for sales departments.
•Ways to understand your audience better and prioritise countries
•Techniques to generate content ideas to attract more prospects to your site
•Whether capturing date is always better
•Best practice in data capture
•How to use paid media to drive users to your site
Michael Newton - Team lead, account management, CventOct 24 20192:00 pmUTC60 mins
Running one successful marketing event is an accomplishment, but how do you continue to grow it year on year without compromising on results?
More importantly, with growing concern over the damage organisations are having on the environment, how do you achieve growth in a sustainable way that limits the harm our events have on the planet?
Growing your events is just as crucial to success as the environment is and going 'greener' can help you do just that without heavily impacting costs. It can be a challenge, but definitely one worth taking on.
Join this webinar to learn how you can:
1. Build a scalable events process
2. Use the best technologies to find efficiencies
3. Reduce your environmental impact whilst minimising costs
4. Develop a process to maximise repeat-ability
Michael Newton - Team lead, account management
Michael joined Cvent in May 2013 bringing with him 8+ year of corporate experience, coming on board from being a part of the team that launched YELP UK in 2012 and with previous experience working with Virgin, General Motors and The Independent Newspaper. As one of the founding team members of the London office, he is currently the Team Lead on the Account Manager for the international markets. Michael is passionate about technology innovation, and how this can aid in making the event industry more sustainable from an environmental perspective, but also enabling organisers to sustainably scale events.
Your personal data:
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerOct 24 20195:00 pmUTC15 mins
Many product taxonomies start with good intentions but are corrupted over time by a proliferation of “miscellaneous” nodes – virtual “junk drawers” that hide product from customers. In this talk, EIS discusses why “junk drawers” can be a problem in taxonomy and shows how to avoid (or at least manage) them for improved customer engagement.
Barbara Hofmann & Kolja Rödel - Woodmark Consulting, Carsten Weidmann - ExasolOct 25 20198:00 amUTC60 mins
Im Zuge des Digitalisierungstrends haben sich neue Gruppen von Datenkonsumenten und Datennutzern herausgebildet. Neben den Business Anwendern finden sich mittlerweile auch Data Driven Developer und Data Scientists, welche Anforderungen an moderne analytische Architekturen stellen.
Zu den klassischen Data Warehouse Architekturen haben sich in den letzten Jahren Data Lakes gesellt, welche die Lücke zu polystrukturierten Daten geschlossen haben. Es ergibt sich eine hybride Landschaft, die einen ganzheitlichen Ansatz erfordert, um effektiv Mehrwert zu schaffen.
Zum Thema Integration neuer Datenquellen in eine moderne hybride Analytics- Architektur zeigen wir anhand eines Use Cases zu Twitter Daten die Verknüpfung der heterogenen Technologien Rest-API, Kafka, Spark, HDFS, Hive, Exasol aus dem BI- und Big Data Einsatzfeld auf.
"Only mobile provides an in-the-moment, un-biased glimpse into a customer's life, as they live it. Mobile qualitative research is a flexible approach to gathering deep insights through your customers' lens.
In this practical session, we'll discuss activities best suited to mobile qual research and how to enhance social engagement between participants. We'll also provide a live demonstration of the features within the FocusVision Revelation mobile app.
In this webinar, you will learn:
- Activities optimally suited to mobile qualitative research
- Tips on how to enhance social engagement between participants
- How to use our FocusVision Revelation Participant App"
Kerry Nutley. Strategy Director – HCM OracleNov 5 201911:00 amUTC60 mins
Reasons to Attend:
Organisations of all sizes are often clear about why customers should buy from them. However, understanding how this translates into the 'how and the what' of the front office in terms of sales and marketing can be hard to articulate. With new sales trends and online sales blurring what is sales and what is marketing, organisations and sales leaders need to be clear on organisations boundaries and who does what.
Can you say with confidence your front office operating model is aligned to maximise the changes in a digital and dynamic selling environment?
A clearly aligned operating model can help maximise return and sales effectiveness by focusing you on the interactions and customers that count. This session will walk through the layers of a front office operating model to challenge your thought process, asking ... is your front office operating model fully aligned for today’s market and up and coming sales trends?
Key trends in sales in B2B
What this means for your sales and marketing organisation and supporting operating model
How key trends are changing the seller landscape in terms of what sellers do
According to this year’s Econsultancy’s Email Marketing Census, 22% of email marketers state they will focus on campaign optimisation & testing. Yet, many marketers perform tests based on misinformation and could potentially be optimising for the wrong result.
So are you just testing for the sake of testing? Or are your A/B and multivariate strategies truly moving the needle?
Join Kath Pay of Holistic Email Marketing and Tom Ricards of Fresh Relevance to find out the 5 most common mistakes made and be inspired by a showcase of meaningful tests that drove great results.
Sam Momani, CEO of Global Technology Sales SolutionsMar 3 20207:00 pmUTC60 mins
Working with leaders we found that the costs associated with the engagement of marketing generated leads far exceeded the costs associated with producing the lead. While leads remain the lifeline of sales organizations, the cost of engaging underqualified leads would cause most to reconsider what gets communicated to sales.
Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining the true costs of underqualified leads.
David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, HoneywellNov 6 20196:00 pmUTC59 mins
In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common. They all depend on detailed, accurate and comprehensive product information databases.
Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.
In this session our leadership panel discuss:
• What is enriched product data
• Enhancing your brand position and value to customers
• How enriched product data enables innovation
• Preparedness for interoperability
This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers. Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
Enterprise analytics will trend toward a $70 billion market in 2019, now that business users everywhere are demanding immediate, universal access to data and reporting. With the advent of AI, data access and accuracy are being improved even more. But AI also brings with it responsibilities around governance, privacy and protocol. So on one hand, AI is helping prepping clean, rich data -- for example auto-completing or correcting data where it does not exist or is wrong, or even auto-suggesting reporting dashboards, equipping decision-makers to understand what reports to follow and what the data is telling them. On the other hand, this speed and cornucopia that AI provides brings with it a new urgency to make sure that data is all safe, especially given heightened attention across industries to concerns around privacy, bias, and fairness.
To learn more about how Ai is transforming enterprise analytics, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn about:
*The importance of clean, rich data and how AI is helping this
*Why AI dashboards will replace KPI dashboards
*How AI and analytics approaches differ across devices -- with mobile being so much more meshed within the Internet of Things
*How AI and analytics quickly surface problem areas in customer strategies and allow actionable insights in real time
*The importance of clearly-defined questions in creating AI analytics dashboards
Gordon Glenister, FISMNov 12 201911:00 amUTC60 mins
Reasons to Attend:
If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business
•Are you membership ready – the different types to consider
•How to create a membership programme
•Understanding the importance of member engagement
•Why they join, why they leave
"What we know: The internet has disrupted the marketing funnel. It's no longer a straight line - that marketers draw and lead - from brand awareness to purchase. It's more of a jigsaw puzzle. Wouldn't it be great to have some sort of insight tool that can shed light on the real customer path - the behaviors, attitudes, delight and pain points that customers encounter on the way to your product/category/experience? Behold: The customer journey map. A simple process and framework that captures the full customer experience and can inspire a more nuanced marketing and product development path for your clients.
In this webinar, we will cover:
- How customer journey maps can serve multiple teams across an organization (and help unify said organization)
- Key steps to create a successful customer journey mapping project
- How to approach a basic customer journey mapping project - as the researcher"
Leena Walavalkar, CTO, TCS Interactive | Prof. Hwee-Pink Tan, Associate Prof. of IT, Academic Director, SMUNov 14 20191:00 pmUTC29 mins
Intelligent systems offer emerging market opportunities with enormous potential. The SHINESeniors project represents the power of a design-led approach to value creation to deliver hyperpersonalization through
•Intelligent systems evolution
•Design in agile business
•Adapting business, leadership and strategy to embrace technological change
Manish Savla, Client Partner, TCSNov 14 20193:30 pmUTC29 mins
Today’s Business 4.0 era demands enterprises deliver on agility. With customized products, complex buyer demands & legacy operation constraints, supply chain challenges are on the rise. Find out how a leading chemical enterprise is harnessing abundance & leveraging ecosystem to deliver winning business outcomes.
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerNov 14 20196:00 pmUTC15 mins
Attributes are powerful tools in Digital B2B, but they are also a lot of work to design and maintain. “Global” attributes – which are used across all categories – can be a tempting way to simplify content strategy. Here, our digital commerce experts will discuss the advantages and disadvantages of Global Attributes and provide guidance about when (and when not) to use them in your data model.
Simon Murthwaite / Sales Director/ Air Marketing GroupNov 19 201911:00 amUTC60 mins
Reasons to Attend:
A multi-touch, multi-channel sales and marketing process will always prove the most successful. Yes, that means cold calling and social both and can work seamlessly. But how do they integrate and how do you ensure success?
This webinar will be focused on the full spectrum of sales and marketing mix available. Taking you right through the customer journey and how to ensure prospects remain engaged.
Should you be doing a bit of everything? Or are you better doing a small amount really well? And if you’re only going to embark on an ambitious sales and marketing plan, what are the options that give you the biggest return?
But what happens when the prospect disappears of the face of the earth? Or if an MQL doesn’t qualify to an SQL? Or even once a prospect becomes a customer. How do you build a process that maximizes your revenue opportunities across the customer or buyer journey?
Well, that’s what we’ll explore.
•Which channels are you forgetting?
•Which channels do you need to explore further?
•Where are your customers?
•How are you ensuring every engagement has the maximum opportunity to produce the most value?
•Where’s the hole in your marketing and sales process?
•How to successfully integrate sales and marketing processes, to deliver revenue
Adam Zegelin, Co-Founder of InstaclustrNov 19 20196:00 pmUTC60 mins
This session walks devs through Instaclustr's Cassandra tools and how they add key functionality and ease-of-use to their deployments.
-An LDAP authenticator plug-in for Cassandran. The open source LDAP authenticator plug-in works closely with the existing CassandraAuthorizer implementation. The plug-in enables developers to quickly reap the benefits of secure LDAP authentication without the need to write their own solutions, and to transition to using the authenticator with zero downtime.
-A Kerberos authenticator plug-in for CassandranThe open source Kerberos authenticator plug-in enables Cassandra users to leverage Kerberos’ industry-leading secure authentication and true single sign-on capabilities. The open source project also includes a Kerberos authenticator plugin for the Cassandra Java driver.
- Cassandra Prometheus Exporter. The cassandra-exporter is a high-performance metrics collection agent that allows for easy integration with the Prometheus monitoring solution. It has been designed to collect detailed metrics on production-sized clusters with complex schemata with minimal performance impact while at the same time following Prometheus's best practices for exporting metrics. - Additional utilities and debugging toolsnIncluding a utility to assist with backup and restore to various cloud providers, and tools to provide debug-level information about SSTables. - A Cassandra operator for running and operating Cassandra within KubernetesnThe open source Cassandra operator functions as a Cassandra-as-a-Service on Kubernetes, fully handling deployment and operations duties so that developers don’t have to. It also offers a consistent environment and set of operations founded on best practices, which is reproducible across production clusters and development, staging, and QA environments. The audience for this presentation will learn the specifics of how to implement – and get the most out of – these open source solutions.
Chris Murray, founder of the Varda Kreuz Training GroupNov 21 201911:00 amUTC60 mins
Reasons to Attend:
Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.
But that’s just nonsense.
And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
If people regularly tell you;
• that you’re too expensive - or
• that they’re already happy with their current supplier – or
• they’ve had problems with your company in the past - or
• your lead time is too long
Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.
Everyone who attends will walk away with this tool box of sales gold;
• How to overcome every genuine sales objection – including those based on price
• The names of the four headline objection types and the silver bullet that takes each one of them down
• The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
Zoe Dowling, Ph.D., SVP Research, FocusVision & Christopher Wallace, President, InnerViewNov 26 20197:00 pmUTC55 mins
Brands are spending more than $200 Billion on marketing and advertising annually, yet the advertisements customers see are only part of their experience with a brand. The true faces are the people who represent the company - the front-line employee and partners who interact with customers every day. This leads to the question: are Marketing and front-line employees telling the same story? And if not, what is the business impact of misalignment? These are the questions that InnerView and FocusVision set out to answer in freshly-released research talking to 250 senior business professionals in Marketing, Customer Experience, and Product. Join Chris Wallace, President of InnerView and Zoe Dowling, SVP Research at FocusVision, as they discuss the findings.
In this webinar, we will cover:
- What customer research companies are doing and are they leveraging it to its full extent
- The link between brand promise and brand experience, and the cost of misalignment
- The need for dynamic conversations, with your customers and your employees"
Andre Andersen, Motivational Guide and TrainerDec 3 201911:00 amUTC45 mins
Reasons to Attend:
Leading yourself or others, it doesn’t matter. At the end of each day, we are all looking for meaning and purpose for what and why we get out of bed every morning.
It's an important aspect that impacts our daily lives.
As a business and leader, you play an instrumental role in helping your employees finding purpose, and it should start with your business being 'purpose-driven' instead on 'product/solution' driven.
Many employees feel that they are just working for a paycheck and aren’t contributing to the greater good of society.
Without a sense of purpose, it’s difficult for employees to connect with their work and their company. Working with a sense of purpose boosts employee motivation, productivity, morale, and overall job satisfaction.
- What is purpose or meaning?
- How do I find it?
- How can I help others to find it?
- Why should I care?
It’s do or die time: According to Gartner, the global business value from AI leapt by 70 percent last year, to $1.2 trillion, and it will triple to $3.9 trillion in 2022. So enterprises interested in getting on the AI train should jump now -- before you lose some major competitive advantages.
Of course, the biggest challenge for enterprise companies is figuring out the build versus buy question. There’s the build-in-house model of AI implementation, with open-source toolkits and expensive, but essential new hires. The number of startups offering full-service consultation, with set-up and service is proliferating, but who do you choose, and what do you pay for? And somewhere in between those options there’s the artificial intelligence as a service (AIaaS) approach — and again, the field of vendors is crowded with options.
There’s no easy, one-size-fits-all answer — but there are experts with real insight into how to identify your business needs, and where to get started implementing AI in the most cost-effective, profitable way possible for your enterprise. To get up front and personal with pros in the trenches now, register now for this VB Live event!
*How to identify your AI needs
*How to identify your decision criteria
*The pros and cons of build and buy, and the best situations for each
*How to get a handle on the true costs of both build and buy