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Business and IT leaders are designing digital transformation together, and the discussion around technology is no longer confined to just IT.
In today’s digital economy, organizations need to architect for agility and find new ways to create value at a rapid pace. As a result, the discussion around technology is no longer confined to IT. Leaders from across Marketing, HR, Finance and Ops are turning to IT Leaders to help drive innovation. Business leaders need to work together to design a digital strategy to drive competitive transformation. This series will cover topics that the business and IT should be working on together for increased value.
In this webcast you’ll learn:
- Solutions for digital customer engagement
- How B2B marketers can apply B2C approaches to create a more human connection
- Why instant access to real-time data is essential for today’s marketer to deliver personalized content
- The intersection of commerce and content
No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
As a sales rep or sales manager, are you effectively managing territory? Are you focused, systematic, productive, and thorough in your approach while still being nuanced and flexible? Are you working the right deals, at the right level, at the right time, in the right way? Let's nail this down.
When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.
Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.
From this webinar, you will learn:
• What a centralized data store can do for you and how you can achieve that
• Why you should be transforming your data at the time of query, not before you load it into your database
• How one man created a company-wide data platform in one month
Watch to understand how to take control of your data and use it to drive results.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 5 will include 15 minute Tech Talks on HPCC Systems. Speakers include:
Jeff Bradshaw, Proagrica - Interlok Deep Dive
Jon Burger, LexisNexis Risk Solutions - Hive 360
Rodrigo Pastrana, LexisNexis Risk Solutions - WsSQL
Bob Foreman, LexisNexis Risk Solutions - ECL Tip of the Month
Go Up present: The Webaholics. This amazing short explores the relationship between the Internet and mankind, tracing how the web, especially Google and Social Media, have drastically altered the way in which humanity functions.
With dramatic increases in prescription opioid availability, usage and spending, this session will explore popular fraud schemes associated with drug abuse and discuss effective data mining to identify such behavior. This session will help investigators combat the opioid epidemic through discussion of contributing factors of opioid availability, common fraud schemes used by drug seekers and Federal and State intervention strategies aimed at reducing prescription opioid abuse.
Adding resources (crashing) or running more work in parallel (FastTracking) are common strategies in Microsoft Project to accelerate schedules. But what about task efficiency—how long it takes to perform work?
Learn how to speed up your project's schedule for improved cloud productivity, collaboration and valuable project management.
Join this webcast to learn how to:
- Add resources to a project, known as 'crashing'
- Run more work in parallel during a project, known as 'FastTracking'
- Improve the efficiency of your project schedule
‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.
There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.
Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
Coffee is NOT for closers. . . it’s for openers! Especially in phone sales, it’s harder and harder to get and keep prospects’ attention. So you’re most critical tool isn’t your close, it’s your opening! Reps and Sales Managers, learn top mistakes & how to rewrite your own opening!
The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.
That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.
Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.
In this webinar, you'll:
* Identify the most effective subscription plans and promotions
* Compare your trial program performance against industry benchmarks
* Use best practices to create a frictionless subscription experience
* Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
* Emma Clark, Sr Product Manager, Recurly
Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer.
- How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device?
- Which social and content apps rank high and for whom?
- A focused look at three types of consumers who play games, shop, and listen to music
La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.
Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.
In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.
Matthew will additionally discuss:
- New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.
- How technology will change the way attendees consume content both in the short-term and beyond.
Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.
In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
"The Top 7 Sales Growth Challenges, And How To Solve Them."
Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
The shift of customer service from a cost center to an engagement center will spur investments in more intelligent automation and conversational approaches to service and commerce. With 76% of customers preferring digital channels to communicate with businesses, and roughly 40% choosing to chat with a business through SMS, social media or Facebook messenger, conversational technologies have forever changed the customer service experience. Learn first-hand, from industry peers, how smart chatbots are improving how businesses converse with customers, and nurture relationships across the customer journey.
Join the 451 Group, Ticketmaster and Inbenta for this session to discover how:
•Digital engagement will shift commerce and service from interactions to conversations [The 451 Group predicts that 80% of all customer interactions will eventually be contained in a self-service channel].
•Customers want self-service options on their own terms, in their preferred channels, including SMS, web or mobile chat. [The 451 Group data shows 55% of survey respondents prefer self-serve tools to avoid calling a customer service agent]
•How businesses like Ticketmaster leverage enterprise-class chatbots; key factors to include and what to to avoid when launching a chatbot pilot [55% of companies employ self-service solutions; and 26% say they plan to build a chatbot as part of their self-service strategy]
For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”
The talk will showcase SOASTA’s data science capabilities for the following outcomes:
- Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
- Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
- Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
Useful insights are wasted every day because your employees and customers analyze data in silos. What if you could unlock the collective intelligence of your people and your data?
Birst 6, the newest release from the global leader in cloud BI & analytics, connects your team’s insights through a network of analytics in the cloud, for trusted insights and smarter business decisions.
Watch this webinar and be among the first to learn about Birst 6. In this webinar you will:
- Learn how Birst Connected Data Prep empowers business people to smartly access, prepare, and network data on their own.
- Understand how Birst’s network of analytics eliminates disconnected silos of information.
- Watch a demonstration of the new features in Birst 6.
The healthcare industry is transitioning to adjust to a more digitally reliant world. As healthcare organisations convert from a fee-for-service industry to a value-based payment model, they need to have modern technologies to support all aspects of clinical and financial operations. Healthcare administrators need the right technological tools to improve operations, address patient care more effectively, and solve industry challenges.
A modern BI&A platform can offer advanced analytics solutions for the healthcare industry in a variety of applications, providing whole-system analytics to bring together clinical, operational, and financial data.
In this webinar, presenters Ronald van Loon and Angelika Klidas will discuss:
•Trends and challenges within the healthcare industry.
•Relevant use cases for BI&A platforms within a modern healthcare environment.
---Effectively addressing patient satisfaction levels and experiences.
---Population health and care management for best possible outcomes.
---Measuring quality scores and outcomes for healthcare best practice compliance.
---Provider performance analysis across care continuum.
---Improving labour utilization and evaluation.
---Focusing on patient and clinical care from an operational position.
•Increasing the value of healthcare data via a modern BI&A platform.
Please join presenters Ronald van Loon and Angelika Klidas at the conclusion of the webinar for an interactive Q&A.
Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them.
Engage with experts from Openprise and The Marketing Scope as they share:
* How to assess if data quality is holding your campaigns back.
* Best practices to improve the data you already have.
* How to improve your segmentation and personalization efforts.
* Which processes to focus on to get the most bang for your buck.
Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.
However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.
In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.
1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
2. How to democratize data access while still securing sensitive information to specific teams / people
3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help
Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.
Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.
Aided by plenty of client examples and best practices, discover how to:
•Enhance transactional messaging with user generated content and loyalty program marketing
•Continue engagement after the first purchase with loyalty, referrals, and user generated content
•Upgrade personalization with abundant data from all of your channels
Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?
In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.
In this session you'll learn:
• The value of influencer marketing in B2B, and whether it's right for you.
• How to identify your most powerful influencers, and steps you can take to engage with them.
• How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?
According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.
About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is satisfied with the experience.
Join me, Scott Abel, The Content Wrangler, and my special guests, Rob Hanna, Mark Lewis, and Keith Schengili-Roberts—three content strategy experts with deep experience solving content conundrums with DITA, as we discuss the results of our 2017 DITA Satisfaction Survey. Our panel will review the top reasons survey respondents are dissatisfied with their DITA implementations. We’ll also discuss why some DITA projects fail and provide advice on how to best overcome these challenges (or avoid them altogether).
Rob Hanna is President and Chief Information Architect at Precision Content Authoring Solutions, a professional technical communicator, and a leading expert in structured XML authoring, DITA and content management. Rob has consulted to or worked for several Fortune 500 companies including Cisco Systems Inc., and Xerox.
Mark Lewis is a content strategist, author, STC Fellow, and DITA Metrics educator. In his book, DITA Metrics 101, Mark proves the value of moving static content to XML and intelligent content. He is recognized throughout the industry for his ability to build clear business cases that show the benefits of aligning content strategy and corporate strategy.
Keith Schengili-Roberts is the DITA Evangelist and Market Researcher at IXIASOFT. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s School for Continuing Education. He is the Chair of the OASIS DITA Adoption Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results.
As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.
In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
You’ve made the decision to move to DITA, now what? Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls?
Join me, Scott Abel, The Content Wrangler, and my special guest, content strategy maven, Jennifer Schlotfeldt, IBM, for a presentation designed to highlight best practices to help ensure DITA project success.
Attendees will learn:
• Ways to ensure the creation of effective topics
• How to properly architect content and assemble topics into information that is retrievable, organized, and reusable
• Several “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion
About Jennifer Schlotfeldt
Jenifer Schlotfeldt is a senior content strategist, designer, and architect at IBM. Jenifer leads a team of software engineers and content designers that owns the Bluemix Learn Experience. Not only is the team supporting continuous delivery of the Bluemix Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of "DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA," published in 2011.
You’re sold on the benefits of migrating your content to DITA. Now it’s time to get all the pieces in place for your implementation.
Moving to DITA and structured content means changing your authoring paradigm, content model, process, and toolset. It can be a positive disruptive change in your organization offering huge opportunity and payoff. But let’s face it: moving to DITA is a disruption, and like any change, if not planned and managed properly, it won’t end well.
Join me, Scott Abel, The Content Wrangler, and my special guests, Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions, as we review a migration process that covers all the bases, helping you build your game plan for a winning DITA implementation.
Attendees will learn:
• The key components of a DITA implementation, process, details, and dependencies involved
• How to build a solid plan based on experience, and schedule accordingly
• The skills required and the help you should seek when tackling a DITA project
What content do your users need? Who creates it? How do you share it?
Join me, Scott Abel, The Content Wrangler, and my special guest, Amber Swope, content strategy expert, for a discussion about content collections.
Attendees will learn how to:
• Identify the requirements for a content collection
• Determine the collection scope
• Collaborate with other stakeholders to build and maintain the collection
Let’s talk about strategies to create and share the right content in your organization.
About Amber Swope
Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, Oregon.
Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.
For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
Just as athletes can improve athletic performance, all of us can improve our problem-solving skills. These seven skills will help you help your clients identify their challenges more clearly and co-create profitable solutions. No matter what your starting point, you will perform better by applying these skills.
Join us to learn about JupyterLab, the new open source computational environment for Jupyter. Increase the performance of your data science projects by working in an integrated environment for your notebooks, editor, terminal and console. We will also discuss R-Brain cloud platform and its new R Python Cloud IDE which is built on JupyterLab.
Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.
Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:
• Enhance transactional messaging with user generated content and loyalty program marketing
• Continue engagement after the first purchase with loyalty, referrals, and user generated content
• Upgrade personalization with abundant data from all of your channels
Leading B2B organizations are executing full-steam on account-first strategies to increase conversions and drive pipeline. The thing they’ve all found is that taking a “crawl, walk, run” approach to executing on ABM is paramount to success.
This webinar, brought to you jointly by Sangram Vajre, CMO of Terminus, and Nipul Chokshi, VP at Lattice Engines, will also feature thought leading marketers Morgan Norman, CMO at Dialpad and Elle Wolfe, VP at LookBookHQ, who will share their experience with account-first programs. They’ll discuss:
- Impetus for adopting ABM
- How they went about getting alignment and preparing for ABM
- Their version of “crawl, walk, run” campaigns that they ran
- Measuring success
- Key learnings
Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.
Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:
-What we can learn from Jason Bourne about knowing one’s surroundings
-What we can learn from hackers to better protect valuable data
-What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
-How to change our mindset in a new era of a hacker driven gold rush
Whether you are a startup, small business, or enterprise, no one can afford to get inside sales wrong. What should the strategy include? How will you track progress and measure success? How do you develop the team? Hear what’s working direct from the front lines on this interactive panel discussion.
Early attrition and long ramp times are signs that inside sales training might not be working. Learn the top reasons that training for inside sales fails and not just what you can do to fix it – but how you can quickly supercharge it to cut time to quota in half.
Want to grow your content career? Lead a content team and would like to empower them with up-to-date knowledge and skills? Wish there was an easier way to start a center of content excellence? Learn about a new option to address those needs, Content Science Academy, in this interactive webinar.
Join me, Scott Abel, The Content Wrangler, and my guest, Colleen Jones, CEO of content intelligence + strategy firm, Content Science, for a review of the Content Science Academy. Attendees will:
* learn what Content Science Academy and its purpose are
* get introduced to topics covered now
* have the chance to express opinions about upcoming topics
* learn how to use Content Science Academy as an individual or an enterprise
* obtain a code for a 25% discount on a course or certification
ABOUT THE PRESENTER
As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen Jones regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness. Colleen wrote the cornerstone content book "Clout: The Art and Science of Influential Web Content" and speaks at conferences and client events around the world.
Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?
Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.
- A “how-to” process for optimizing your marketing promotions through your user data
- Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
- Beginning and end snapshots of success stories of SOASTA customers using data science
Getting your prospect to pick up the phone is more challenging today. Learn what you can say to get a prospect to pick up the phone or return your call. Ask the questions that guide your customer to understand why he should buy from you now.
Effective sales managers don’t really manage. They lead and coach their team members. While they must have an understanding of sales processes, they also should have a keen sense of what makes a good salesperson tick. Ken Thoreson, Mike Kunkle, and Suzanne Paling join moderator Diane Helbig for an engaging conversation around this important topic. From affecting change to using tools and systems to the value of analytics, our experts will give you ideas you can take back into your business today!
Companies should be gearing up for May 25, 2018 when the General Data Protection Regulation (GDPR) comes into effect. GPDR will affect how businesses that serve the European Union collect, use and transfer data, forcing them to provide specific reasons and need for the personal data they gather and prove their compliance with the principles established by the regulation.
The regulation is already creating many challenges for companies, including:
- Ensuring secure access to most current data, whether on or off-premise
- Consistent security across all data sources
- Data access audit
- Ability to provide data lineage
This webinar aims to demonstrate how data virtualization has surfaced as a straight-forward solution to many of the challenges and questions brought on by the GDPR. It will also include a case study of how Asurion already achieved the desired level of security with data virtualization.
Join the webinar to learn more about the benefits of using data virtualization to smoothly comply with the GDPR.
Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.
But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.
Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.
In this webinar, you’ll:
* Learn how deep learning can help your customers get a "human" through chat
* Cut through the hype around chat bots and learn what really matters
* Understand privacy issues around AI and how it may impact your org's security
* Integrate a successful marketing campaign using chatbot interactions
Stewart Rogers, Director of marketing technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat