The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.
Natalie Fisher, senior product managerRecorded: Dec 11 201830 mins
Cloud BI brings the promise of increased productivity and operational efficiency—and chances are high that sooner or later you will face a cloud migration. If you are thinking about moving your on-premises analytics deployment to the cloud, or starting your journey directly in the cloud and don't know where to begin, this session is for you. We will cover useful best practices for cloud deployment of TIBCO Spotfire®, including where to start and what you need to know about transitioning to the cloud.
Bharath Kadaba, Chief Innovation Officer, IntuitRecorded: Dec 11 201860 mins
The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.
AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.
To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!
Register here for free.
Attend this webinar and learn:
* How bots and voice are uniquely positioned to help customers make purchasing decisions
* How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
* The best ways to leverage voice and bots to optimize the customer experience
* What's next for voice and bots
Brandi Smith, VP Demand Generation @ Uberflip, Andrea Lechner-Becker, CMO at @ LeadMD, Jordan Con,Product Marketing @ BizibleRecorded: Dec 11 201850 mins
You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.
It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.
We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
Maria Dahlqvist Canton, Global Marketing Director, MetaPackRecorded: Dec 11 201837 mins
Retailers and brands recognise that delivery is a key part of improving the customer experience and increasing customer loyalty. Do you know the most important factors driving the delivery experience for consumers?
This webinar will highlight the latest trends and insight from the MetaPack 2018 State of eCommerce Delivery Consumer Research report. This is MetaPack’s annual survey into consumer expectations regarding delivery.
We have surveyed 3500 consumers across the world to examine how the delivery choices shoppers encounter influence the purchasing decisions they make. In this year’s report, we found significant insights, including the growing appetite for energy-conscious delivery alternatives and a willingness to spend more money when purchasing luxury items.
Andrew Cooper, Dun & BradstreetRecorded: Dec 11 201810 mins
Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
Barbara Weaver Smith, CEO, The Whale HuntersRecorded: Dec 10 201822 mins
Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
Joe Gallagher, Director of Data Science at Hustle and Erica Pearson, CSM at Periscope DataRecorded: Dec 6 201848 mins
Many organizations use data to improve, however many sectors (including the political campaign space) have a much harder time capturing and analyzing data. Hustle is a texting tool that empowers organizations to have personal, human-to-human conversations at scale. Hustle has not only been able to leverage data to improve product experience, but has gone a step further to provide unique analytics opportunities for their customers.
Join our webinar on Thursday, December 6 at 11 a.m. PT to hear Joe Gallagher, Director of Data Science at Hustle, discuss how Hustle is using analytics to empower organizations to engage their users and achieve desired actions.
In this webinar, Joe will discuss:
- What data challenges Hustle faces
- How Hustle helps their customers track campaign performance against goals
- How embedding analytics added value for Hustle’s customers
- How Hustle uses data to improve product performance and customer outcomes
Sherman Wood, Sr. Director Solutions Consultants WW Shane Swiderek, Product Marketing ManagerRecorded: Dec 6 201865 mins
Choosing the right type of analytics for your users is critical. Equally as important is how you deliver the right type of analytics to your users. To maximize the usefulness and adoption of analytics, businesses are increasingly embedding reports, dashboards, and visualizations into the applications that their users already know and love.
There are a variety of methods that modern applications can use for embedding analytics, and each method comes with benefits and considerations. This webinar will go into depth on these embedding methodologies and help you decide which is best for your users and your application architecture.
-RESTful API for management and scheduling of objects
-iFrame or HTTP API for embedding entire BI applications
-Live demonstrations for each integration level
David James, Director, Product Marketing, CoveoRecorded: Dec 6 201837 mins
It’s no surprise when it comes to resolving issues and finding information, customers prefer self-service. And organizations prefer it because it dramatically reduces support costs. But if you want to make great self-service a reality on your support portal, you need to give customers an intelligent and intuitive search experience and proactively recommend content that can help.
Join us for this live webinar to learn the 6 best practices to increase self-service success & boost case deflection.
In this webinar, we will:
-Dive into what great self-service looks like and show you the formula for creating relevant support experiences
-Share case study examples of successful support portals and communities using Coveo
-Answer questions about AI-powered search capabilities
If you’re a Customer Service Innovator, a Community Manager, or interested in the latest self-service trends, you won’t want to miss this info-packed session on the the power of AI-powered search to boost customer self-service.
Sam Richter w/special guest Mark HunterRecorded: Dec 6 201854 mins
Technology has dramatically changed the way people buy and sell. But maybe not how you think. It’s certainly important to participate in “social selling.” But the real secret is leveraging online information resources with proven sales techniques to discover the right prospect, at the right time, with the right message.
Paul Westcott, Product Director for Compliance & Supply, Dun & BradstreetRecorded: Dec 6 201829 mins
A recurring theme for Compliance professionals is how to improve business performance by making the process of establishing beneficial owners more cost effective and faster. However, despite best intentions the transparency of this information is still inconsistent throughout the globe.
In this session we will explore the latest trends in beneficial ownership looking at how different countries are trying to support regulatory drivers. We will also look at how the inconsistency in approaches across the world to this problem is potentially leading to different transparency issues for the compliance community. We will also look at some practical ways of being able to support the organizations you work for to reduce risk but deliver a better customer experience when supporting beneficial ownership capture.
Paul Westcott is Product Director for Compliance & Supply at Dun & Bradstreet. He is responsible for creating and delivering core capabilities such as Beneficial Ownership and Screening to improve D&B’s customer performance, and reduce the risk challenges in the Compliance and Supplier space. With over 20 years industry experience with roles in both Product, Content and Alliance partnerships he has seen how ‘Big Data’ challenges in the B2B space need to solve real problems.
Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb ConsultingRecorded: Dec 5 201846 mins
Directly attributing revenue from digital marketing efforts has traditionally been a serious challenge for marketing departments. For many the digital content strategy has become a money pit with no clear signs of revenue.
Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining digital marketing’s real impact on revenue.
Vasu Jakkal, EVP & CMO, FireEyeRecorded: Dec 5 201848 mins
Marketing today plays a central role in driving growth as businesses look to win the most important real estate in the world – a piece of your heart and mind. As our world rapidly evolves with the physical and virtual blending, consumers are increasingly engaged in digital self-nurture, complemented by analog immersive experiences that strengthen our bonds.
CMOs are expected to be business leaders and change agents with “THINK BIG” strategies. We are expected to define brand purpose – have the vision and “why narrative” and to keep the company aligned to its NorthStar. We are expected to tackle big market trends with the magic of storytelling that’s supported by data, analytics, and digital platforms – combined with human-centric understanding – to drive revenue and deliver exceptional customer experiences.
The CMO’s role has never been more exciting or more relevant, and in this talk we will explore what 2019 holds for us and what trends, disruptions and priorities we need to flawlessly address in order to win hearts, minds and $.
Liz Heiman, Chief Strategy OfficerRecorded: Dec 5 201843 mins
Other sales experts talk to you about how to sell, I teach companies how to build sales organizations that hit revenue goals.
- What your sales team will need to succeed
- Why strategy delivers sales results
- The importance of messaging to close deals
- How a funnel will support your sales effort
- Things to consider before you hire
Amanda Brown, Senior Manager Digital Marketing, TGI FridaysRecorded: Dec 5 201861 mins
They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.
In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.
What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.
Register now for free!
Attend this webinar and learn:
* How influencers and customers drive brand reputation and how they differ.
* The relationship between PR tactics and community voice
* Real-world tactics used by brands to overcome PR nightmares
* How to create an influencer marketing plan that retains authenticity and believability
* How real brands think about influencers + consumers as a strategy to strengthen their bottom line
* Mae Karwowski, Founder and CEO, Obviously
* Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
* Taimoor Dar, Head of Community, Yummly
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Ted Sfikas, Director of Solutions Consultants, North America and LATAM, TealiumRecorded: Dec 5 201827 mins
Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.
Join this webinar to learn:
• Why a data supply chain is critical in creating a high performing data and analytics program
• How to build a data supply chain
• 4 ways data-as-a-service becomes a necessity for organizations
• How to standardize how data is requested and received
David Pitta, CMO, BrightTALKRecorded: Dec 5 201853 mins
There’s always more than one priority in B2B marketing.
As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.
Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?
Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.
In this session, he’ll cover:
-Looking at the layers and purpose of Intent signals in B2B
-Separating account from person-based intent
-Leveraging (the three C’s and P based intent) category, content, competitor, and product-based intent
-Activating and measuring business value from intent
Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, MarketoRecorded: Dec 5 201848 mins
How to efficiently maximise real impact in a data-driven marketing world.
All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.
In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
Over the past few weeks, I'm sure you will have seen emails and updates across social media about us rebranding on Monday 3rd December. Along with our rebrand, we are also revamping the portal and adding some great new features to it. I outlined some of these features in my previous email, but we want to ensure you know exactly what they are and how best to use the new and improved portal.
Therefore, on Wednesday 5th December, we will be delivering our 'Why have we rebranded?' webinar to explain why we have merged all of our networks, what has changed on the portal, the benefits of the new portal features and how you can actually use them. Eleanor Johnson, a senior member of our customer care team, and I will deliver a presentation of all the new changes, followed by a live walkthrough of the new tools, such as our 'Ask an Expert' feature, to-do list and star rating.
The following will be covered:
Why In Touch Networks has rebranded
What will change in your membership
What new features are available in the portal and how to use them
What benefits you can expect from the new, improved portal
What else can we expect to see from In Touch
There will also be the opportunity to ask our team questions during a 15 minute Q&A session at the end of the presentation.
Denise Brosseau, Thought Leadership Lab | David Wamsley, Rosebud Communications | Geoffrey Colon, Microsoft AdvertisingRecorded: Dec 4 201858 mins
Now more than ever, companies need to invest time, money & resources into building their thought leadership.
In this webinar, we will discuss how executive bylines (op-eds / opinion pieces), industry conferences & webinars can help companies establish credibility and influence in their markets.
Key learning & takeaways:
- Present a problem and solution instead of promoting your specific product or service.
- Develop a cost effective and time efficient strategy to produce quality thought leadership content on a regular basis
- Learn how to get featured in leading industry publications
Public Relations, Content Marketing, B2B Sales & Marketing, Media Relations
After several decades as a serial entrepreneur (raising more than $100 million in venture funding), David founded Rosebud Communications, a strategic PR firm that works with high-growth technology companies across a variety of B2B verticals. He & his work have been featured in The New York Times, The Economist, WSJ, Fortune, Forbes, & The Washington Post.
Denise works with executives to accelerate their journeys from leader to thought leader. She is a lecturer on thought leadership at Stanford Business School & a guest author for Salesforce.com, Inc.com, Fast Company, Entrepreneur & Forbes. Denise graduated with a Stanford MBA, and has spoken at major tech companies including Roche, Microsoft & Google.
Geoffrey is a compelling voice at the intersection of marketing, tech, media & popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development & collaboration with partners. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History & Red Bull.
Priya Aggarwall, head of CRM strategy, TescoDec 12 20183:00 pmUTC75 mins
With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join Tesco and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information.
Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, President at Precision Content Authoring Services, for this free one-hour session. Rob will look at some of the writing and analysis techniques they use at Precision Content to enable content for both the present and future—man and machine.
Attendees will learn to see content differently from the perspective of:
–Language Arts for Information vs. Language Arts for Personal Response
–Four cognitive principles for analyzing and organizing information for better comprehension, and
–Information typing and how it relates to defining the intended reader response for that content.
Brenon Daly, Research Vice President, and Nick Patience, Founder & Research Vice PresidentDec 12 20184:00 pmUTC60 mins
Data is a company’s most-valuable resource, but only if the value can be unlocked. For most companies, Machine Learning is the key to unlocking that value. It may still be the early days for machine learning technologies, but nonetheless, companies are still making big strategic bets on how they are going to run their businesses in the coming era of smarter software, both in terms of acquisitions and implementation. For a comprehensive look at machine learning – covering everything from the technological underpinnings to the financial outcomes in the sector – join 451 Research’s Research Vice Presidents Brenon Daly and Nick Patience for a webinar on Dec. 12 at 11am ET as they make sense of the machine learning market including how some key tech acquirers are participating in the rapidly emerging market. Additionally, they’ll take a deep-dive into the machine learning technology itself, and how IT professionals are actually leveraging it.
Sean Zinsmeister, Head of Product Marketing, ThoughtSpot & Angela Hooper, Dir, Solutions Engineering, ThoughtSpotDec 12 20185:00 pmUTC60 mins
Today every industry is feeling the effects of the Digital Transformation brought about by disruptive technologies like the AI, Cloud, Internet of Things, Blockchain, and Microservices. While some enterprises are already benefiting from these new technologies, many are overwhelmed and struggle to transform all of these new digital signals into business value.
Join us to learn how to:
* Embrace digital transformation while defending against digital native competition
* Monetize your data and enhance the customer experience with Search & AI
* Increase data access and data fluency across your organization
* Reduce decision latency and accelerate response times
Mark Coffey, SVP of Strategic Partnerships, GasBuddyDec 12 20185:00 pmUTC60 mins
While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.
Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.
To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!
Registration is free.
Attend this webinar and learn:
* How to use martech to digitize offline channels
* How to integrate traditional marketing efforts into their newer tech-driven marketing stack
* The importance of combining online and offline marketing
* How to track offline conversions
* Evan Jones, CMO, Fender
* Mark Coffey, SVP of Strategic Partnerships, GasBuddy
* Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
* Shannon Ryan, Head of Marketing, CI&T
* Rachael Brownell, Moderator, VentureBeat
Caryn Kopp, Chief Door OpenerDec 12 20185:00 pmUTC38 mins
The first step in closing a sale is the initial meeting. Do you want more of those? Learn:
-What motivates the right decision makers
-How to find the ideal prospects
-The secret to creating compelling messaging
-Objection responses which work
-Secrets to hiring the right hunter
-Techniques for creating urgency
Jennifer Kaufman and Debbie RoemerDec 12 20186:00 pmUTC60 mins
Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.
Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
Kristen Alexander, CMO, CertainDec 12 20187:00 pmUTC60 mins
It’s a fact: While companies are investing more and more in events, B2B marketers are struggling to tie event spend to revenue generation. So what’s the secret to delivering measurable results for your events? Getting those crucial face-to-face meetings between prospects and your sales team booked in advance of events.
Join us on December 12th in this informative webinar, where we break down:
- How to streamline the process of scheduling pre-event sales meetings
- Best practices for establishing and tracking your event metrics strategy
- Key factors for meeting setup & success
- Collecting quality data to enable sales & drive pipeline
- And much more!
Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.
Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.
Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.
ABOUT JOHN O'GORMAN
John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
Ben Slater, Chief Product Officer, InstaclustrDec 12 201810:00 pmUTC45 mins
Instaclustr recently extended their managed service for Apache Cassandra to include support for Apache Kafka, this presentation will walk through the key challenges and lessons learned in extending Instaclustr’s provisioning and management system for Kafka.
Specific details will include: benchmarking, choosing appropriate cloud provider configurations, and security configuration.
Sihem Merah, Ingénieure avant-vente, DenodoDec 13 201810:00 amUTC60 mins
Avec les volumes énormes de données brassés par les entreprises aujourd’hui et la multiplicité des sources de données, comment savoir quelles données sont disponibles pour l’analyse ? Comment puis-je y accéder ? La donnée est-elle de qualité et la plus pertinente ?
Pour répondre à ces questions, une solution : mettre en place une Data Services Marketplace, un lieu unique où utilisateurs métier comme développeurs peuvent rechercher et accéder aux données mises à leur disposition en tant que service. Les bénéfices sont multiples : meilleure agilité, data intégration et quality.
Dans ce webinar, nous vous expliquerons pourquoi et comment, à l’instar de clients comme Anadarko et Guardian Life, votre entreprise peut la mettre en place et en bénéficier.
Les points clés abordés :
- Qu’est-ce qu’une data marketplace. Les bénéfices à la loupe.
- La Data Virtualization comme fondement de la data marketplace: comment elle assure la connectivité à vos sources de données, l’abstraction et la modélisation de vue métier
- Les points d’attention : sécurité et confidentialité, performance et qualité, data gouvernance
- Cas clients : Anadarko (compagnie pétrolière américaine) et Guardian Life (4ème plus grosse mutuelle de santé américaine). Comment ils ont créé leurs data services marketplaces en utilisant la data virtualization
- Démo : Comme dans Google ou Amazon, recherchez, explorez, validez et requêtez les jeux de données disponibles dans votre entreprise, tout en respectant la sécurité
Anastasio Molano, Senior VP. DenodoDec 13 201810:00 amUTC75 mins
¿Qué es un data lake virtual y qué ventajas ofrece a los usuarios de negocio y a los data scientists?
Las arquitecturas lógicas (basadas en la conexión a los repositorios de información y no en la replicación masiva de datos), son la evolución natural del ecosistema analítico moderno, según los principales analistas de la industria.
En este webinar presentamos el concepto del data lake virtual, una arquitectura lógica en la que el data lake tradicional expande sus capacidades al funcionar en conjunto con una capa de abstracción basada en virtualización de datos.
El data lake virtual aporta flexibilidad, acelera los proyectos de Big Data en la organización y mejora la gobernanza de datos. Además, puede ser utilizado por más variedad de usuarios y no solo los científicos de datos.
Descubre cómo convertir un data lake en el sistema de provisión del dato y maximizar los beneficios para toda la empresa.
Markus Eichinger, Executive VP Group Strategy Wirecard AGDec 13 201810:30 amUTC60 mins
Digital platforms appear to be omnipresent in today’s world – from food delivery companies that connect restaurants, food couriers and hungry customers via online platforms, to ecommerce retailers such as Amazon, which operate platforms that enable merchants to sell their goods to customers online without the need for physical stores. In fact, one speaks of the “Digital Platform Economy” era, which is reflected in an explosion of platform-based business models that can be observed across various industries. And at Wirecard we firmly believe that the payment industry should not be an exception.
Whether you’re operating in the retail, financial services, consulting, or any other sector, this webinar will be of value to you if you are looking for ways to boost your business with a state-of-the-art omnichannel solution.
More specifically, you’ll get:
• An overview of the “Platform Economy” phenomenon
• An understanding of the effect and impact of the platform economy on the payment industry
• An insight into Wirecard’s ecosystem and the different levers available to maximize the value of your customers and your business
Moreover, you’ll learn how the right digital platform creates the basis for great customer journeys that can be tailored to specific customer segments and their needs.
Join Wirecard’s Markus Eichinger as he explores the “Digital Platform Economy” phenomenon and showcases how Wirecard goes beyond doing payments, to fully enabling and powering businesses globally.
Kathryn Inscoe, Sales Executive & Six Sigma Green Belt | David Park, Technology Engineer & Data ScientistDec 13 201812:00 pmUTC60 mins
MondoBrain invented Enterprise Augmented Intelligence (EAI), human-centric and explainable Artificial Intelligence, that unlocks & leverages Human and Collective Intelligence empowering organizations and individuals to make optimal performance decisions with undisputed consensus and transparency. With MondoBrain's revolutionary hypothesis-free Algorithm, using algebraic-geometry, it uniquely extracts the critical drivers and ranges that have the strongest impact on any given Key Performance Indicator (KPI). Understand how you can impact every line of your P&L, gain a competitive advantage and empower all decision makers by using MondoBrain's video game like simplistic user interface to view KPI Trees & Intelligent Dashboard on-demand with implementation in less than a week. This is Next Level Intelligence! To make critical and impactful operational decisions, Just Ask MondoBrain!
Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of ManagementDec 13 20181:00 pmUTC45 mins
Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q3 Global Supply Chain Risk Report.
The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.
Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.
During the webinar, we will focus on the Q3 2018 report, published in December 2018. We will cover the background, the key findings and practical implications for procurement professionals.
Register now to learn:
- The level of supply risk in Q3 2018
- The differences across key industry sectors and how this should be considered in procurement decisions
- How dependency on key suppliers changed compares with the previous quarter
Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
Wael Elrifai, VP for Solution Engineering, Hitachi VantaraDec 13 20184:00 pmUTC60 mins
Wael Elrifai, co-author of the book, “The Future of IoT”, shares his experience of recent changes in IoT technology, new terminology, and the complex challenges of scaling from sensor technologies to whole smart cities. Wael also explains how his passion for sustainable development and innovation come together to achieve good.
It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?
Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
Lauren Weatherly- VP of Marketing, PGi; Matt Senatore- Service Director of ABM, SiriusDecisions; Latane Conant- CMO, 6senseDec 13 20185:00 pmUTC60 mins
Failing to align on marketing and sales strategies leads to wasted efforts, execution mishaps and lost business opportunities. Yet according to SiriusDecisions research, only 37 percent of b-to-b organizations would say there is overall marketing and sales alignment, and nearly one-third of sales organizations estimate they lost at least one month of productivity re-evaluating their account territory assignments after the start of the year.
Tune-in to learn industry best practices for aligning sales and marketing to drive demand in an account-based buying environment. Discover tips for leveraging technology to gain actionable insights on accounts, focusing prioritization efforts to rapidly scale ABM efforts.
You’ll also hear first-hand how to create an aligned ABM strategy that drives measurable results like faster time to engagement, larger deal size, and higher win rates.
Every CRM has a number of leads that are old and unresponsive. Do you throw them away or let them sit there? (Hint - neither is the answer).
Learn how to make old leads work for you in this webinar featuring Kris Saim-Gentry, Marketing Director at Sunlighten, and Nancy Nardin, Founder and CEO of Smart Selling Tools. You'll also receive a demonstration from Conversica on how to engage prospects and close more deals with an AI Assistant.
In this webinar, we'll cover:
- How Sunlighten uses the Conversica AI assistant to generate additional revenue
- How to reach out to existing leads at scale through personalized, two-way conversations
- How AI technology can filter through the best leads for your sales reps
Are you building a report for a summer school project? For a mission-critical financial or healthcare system? For fun?
Regardless of your end-goal, knowing how to build a report is the first prerequisite to distributing information effectively to your fellow humans. Modern reporting opens the door to using data from the latest data sources, creating beautiful visualizations, and sharing your creations using smart and powerful distribution methods.
Join us to learn the essentials of creating a report with TIBCO Jaspersoft® embedded BI. In this session, we’ll share best practices and provide live tutorials on:
Connecting to your data
Adding report components & visualizations
Formatting and styling your report
Sharing your report with others
Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EISDec 13 20186:00 pmUTC60 mins
Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.
Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.
In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.
You will learn:
--How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
--The infrastructure you’ll need to consider when planning for your AI initiative
--How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
Scott Abel, The Content WranglerDec 13 20186:00 pmUTC60 mins
Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.
Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
Abinash Tripathy, Co-founder, HelpshiftDec 13 20186:00 pmUTC60 mins
Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.
These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.
AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!
Attend this webinar and learn:
* The workforce implications of customer service bots
* How bots and employees can work side-by-side
* What smart companies are doing to lay the groundwork
* Future of work - what does it look like?
* Abinash Tripathy, Co-founder, Helpshift
* Peter Ryan, Principal Analyst, Ryan Strategic Advisory
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Rachael Brownell, Moderator, VentureBeat