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Marketing

  • Account-Based Marketing on Auto-Pilot
    Account-Based Marketing on Auto-Pilot Gil Allouche, CEO at Metadata.io Recorded: Oct 19 2017 46 mins
    Getting to deep insights and laser-targeted lead gen programs may seem exhausting considering the amount of data that marketers can collect today. Luckily, machine learning can vastly reduce the time and effort required to extract knowledge and grow your pipeline.

    This webinar covers highly precise and efficient ways to boost B2B demand generation. We'll show you how to optimize ads for ABM, improve precision targeting using Machine Learning, and ramp up your sales by using lookalike audiences. You’ll learn about the latest technology and best practices in lead generation and account-based marketing (ABM).
  • How to Optimize Your Content for Funnel Conversion and Revenue Impact
    How to Optimize Your Content for Funnel Conversion and Revenue Impact Feng Hong, Senior Product Marketing Manager, Full Circle Insights Recorded: Oct 19 2017 37 mins
    “How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

    Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

    Learn how to:
    ·Categorize and cross-compare dimensions of content to optimize for performance
    ·Leverage Salesforce to understand content impact on your sales funnel KPIs
    ·Utilize attribution modeling to trace revenue contribution back to the content you generated
  • Analytics 101 Part 2: Data Exploration & Predictive Modeling
    Analytics 101 Part 2: Data Exploration & Predictive Modeling Molly Jones, SAS Systems Engineer & Jen Lampert, SAS Solutions Architect Recorded: Oct 19 2017 55 mins
    In this webinar, we dive deeper into analytics and talk about the advantages of data exploration and predictive modeling. We’ll also show attendees how to fine-tune the accuracy and precision of those analytic models so you can make critical decisions with confidence.
  • Simplify and Streamline Document Approvals with Digital Signatures
    Simplify and Streamline Document Approvals with Digital Signatures DocuSign & M-Files Recorded: Oct 19 2017 59 mins
    Every business has documents that require signatures in order to be executed. For many companies, this remains a manual process that takes place either via email or on paper. But there is a better way.

    Watch this webinar to hear from DocuSign and M-Files on how integrating information management and digital signature technology ensures a faster and more convenient process for signing agreements.

    You will also learn how to:
    - Accelerate the collection of digital signatures, information and data within documents, such as contracts and agreements
    - Automate the document approval process so that anyone can transact anytime, anywhere, on any device
    - Increase security and lower cost by integrating information management with digital signature technology
  • Are You Measuring the Performance and Effectiveness of Your SEO Keywords?
    Are You Measuring the Performance and Effectiveness of Your SEO Keywords? Chris Raulf, SEO Training Expert & Founder of Boulder SEO Marketing Recorded: Oct 19 2017 48 mins
    In today’s online driven world, a website is often one of the most important marketing tools for a business. Yet, many websites even lack the most basic search engine optimization (SEO) best practices.

    Being able to research, identify and optimize your website for the keywords your potential customers type into Google is crucial to succeeding with SEO. In fact, it’s essential to outrank your competition in the search engines.

    Any professional SEO agency will perform in-depth keyword research before starting a project, and so should you. In this 45-minute long online session, Chris Raulf, Founder & President of Boulder SEO Marketing, will present:

    • Why you NEED to perform keyword research
    • Tools, tools, tools: Keyword research is a (free and paid) tools driven process
    • How to research and select the initial list of target SEO keywords and phrases
    • How to identify the “low-hanging fruit” keywords that will immediately increase search traffic to your site
    • How to put the keywords to work for you
    • How to measure the performance and effectiveness of your target SEO keywords

    Webinar attendees will learn the concept of keyword research for SEO and be able to measure and monitor the effectiveness of their target SEO keywords.

    About Chris Raulf
    Chris Raulf is the founder of Boulder SEO Marketing, a boutique digital marketing training and consulting agency located in beautiful Denver and Boulder, Colorado. Chris is an SEO training expert and he teaches students around the globe on how to improve their website’s rankings in Google search results. His international background makes him one of the few professionals in the industry who truly live and breath multilingual search engine optimization on a daily basis.

    Learn more about Chris and Boulder SEO Marketing by connecting with him on LinkedIn (https://www.linkedin.com/in/chrisraulf) and Twitter (@swisschris).
  • How to Power Your Customer Experience with Data
    How to Power Your Customer Experience with Data Rafael Flores, Senior Product Manager at Treasure Data Recorded: Oct 19 2017 41 mins
    Do you know what your top ten 'happy' customers look like? Would you like to find ten more just like them? Come learn how to leverage 1st & 3rd party data to map your customer journey and drive users down a path where every interaction is personalized, fun, & data-driven. No more detractors, power your Customer Experience with data!

    In this webinar you will learn:

    -When, why, and how to leverage 1st, 2nd, and 3rd party data
    -Tips & Tricks for marketers to become more data driven when launching their campaigns
    -Why all marketers needs a 360 degree customer view
  • 5 "Must Haves" for an Effective Email Campaign
    5 "Must Haves" for an Effective Email Campaign Rachel Rosin, Sr. Manager, Digital Recorded: Oct 19 2017 33 mins
    The research shows it and the industry experts agree: A well thought out email marketing campaign can make or break your chance to get in front of a prospect. However, it’s not as easy as it may seem. Competing for attention in a prospect’s inbox, whether it be two seconds or two minutes, is no walk in the park.

    Creating lasting connections with your prospects is critical to building your business. Join Act-On’s email experts as they discuss how to connect to your audience with:

    * Segmentation strategies to get the right message, to the right person, at the right time
    * Best practices for marketers who are ready to move past the basics of email marketing
    * New techniques to optimize your results
  • 451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security
    451 Research & Gemalto Present "Alphabet Soup: Deciphering Multi-Cloud Security Eric Hanselman, Chief Analyst at 451 Research and Michael Gardiner, Security Lead for CTO office, Gemalto Recorded: Oct 19 2017 57 mins
    The cloud provides organizations with elasticity and speed and by 2018 60% of an enterprises’ workloads will run in the cloud says 451 Research. The amount of business operations running in the cloud means organizations have more cloud computing service providers, with a typical enterprise having roughly six. This requires companies to develop and implement a multi-cloud strategy, especially when it comes to security. But each CSP has its own security offerings and integrations sometimes making the process confusing and complex. Even prior to the cloud, encryption and key management have presented challenges for many organizations, but with encryption becoming ubiquitous – a strong key management strategy is key. This is especially important with industry mandates and government regulations like European General Data Protection Regulation (GDPR) and U.S state data breach disclosure laws.

    In this joint webinar with 451 Research, we will cover topics including:

    -Building a multi-cloud security strategy for encryption and key management
    -Best practices, benefits and pitfalls of managing your own security
    -Impact of regulations on data protection in the next few years
    -Understanding the different CSP requirements for key management:
    oCustomer-Supplied Encryption Key (CSEK)
    oBring Your Own Key (BYOK)
    oHold Your own Key (HYOK)
    oGeneral cloud service provider key management services overview
  • How to Identify and recruit referral sources that actually refer
    How to Identify and recruit referral sources that actually refer Mike Garrison, President, Garrison Sales Consulting & Larry Angeli, CRO, Amplifinity Recorded: Oct 19 2017 49 mins
    Referrals are great in concept, but how do you build a consistent pipeline from them? Sales and marketing professionals will want to tune in to this roundtable interview with referral coaching and selling expert Mike Garrison, President of Garrison Sales Consulting and Larry Angeli, CRO for Amplifinity who uses referral selling with his sales team and advises clients on approach.

    These experts will be asked:
    >How do you identify good referral sources?
    >What is the value proposition for them to refer?
    >How should you approach and recruit them?
    >How can marketing help sales to do this?
    >How can you ensure a steady flow of referrals?
  • Engaging Content Creation with Artificial Intelligence
    Engaging Content Creation with Artificial Intelligence Dhaval Bhatt, Founder and CEO of Resonate AI Recorded: Oct 19 2017 39 mins
    Content marketers struggle with creating engaging content. With social media automation tools, most of the hard-lifting on content distribution is solved. The hard thing about content marketing is not marketing, it's the creation. The age-old question still stands true: How to tell an engaging story that creates "know-like-trust" factor with your audience and results in engagement and sales.

    In this webinar, we will cover:
    1) How to identify which tone of voice is generating high engagement for your brand
    2) How to identify the type of story that resonates with your audience?
    3) How to identify the style of voice that generates high-engagement for your brand
  • Customer Due Diligence after the Money Laundering Regulations 2017
    Customer Due Diligence after the Money Laundering Regulations 2017 Jane Jee, CEO, Kompli-Global Recorded: Oct 19 2017 41 mins
    Do you really know your customer? Customer Due Diligence after the Money Laundering Regulations 2017 and the Criminal Finances Act 2017

    * How do you ensure you conduct a thorough search for, and provide ongoing monitoring of, adverse information on existing and potential clients?
    * How do you prove you are conducting compliant CDD?
  • Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More
    Aligning B2B Content to Specific Buyers: Industry, Job Role, Location & More Melanie Turek, Fellow & Vice President of Connected Work at Frost & Sullivan Recorded: Oct 18 2017 42 mins
    Is your content targeting the right audience? General information is great for broad-based marketing, but creating sticky communities requires that you go deep.

    That might mean offering insights that are outside your core competency, but which will add significant value for your users. And it definitely means providing insights that target specific buyers based on the industry they're in, their geographic location (or that of the company they work for), their job role, the size of their business, and more.

    The goal is to deliver information that is so relevant, your members see you as a thought leader not just in your area of expertise, but in theirs.

    This webinar will discuss the need to go beyond your content comfort zone and offer recommendations on how to create the content you need to appeal to buyers on a personal level.
  • Measuring Content Performance with ContentWRX: Live Demo + New Insights
    Measuring Content Performance with ContentWRX: Live Demo + New Insights Colleen Jones, CEO, Content Science Recorded: Oct 18 2017 60 mins
    If you’re like most organizations today, you’ve invested in content for marketing, sales, support, product strategy, and a host of other reasons. You’ve developed ways to more efficiently and effectively create, manage, and deliver content. Despite these significant investments, you—and your stakeholders—are likely still asking the question, “Does our content work?”

    While that sounds like a simple question, getting answers can be challenging, to say the least. But, it doesn’t have to be. Not if you start with a strategy and the right tools for the job.

    Join me, Scott Abel, The Content Wrangler, and my special guest, content scientist Colleen Jones, for a presentation about measuring content performance. Jones (and her crew at Content Science) have spent the last few years working with large, global brands to identify what makes content effective—and how to measure it. The result is ContentWrx—a robust performance measurement tool designed to help your organization make content decisions that improve or accelerate return on investment.

    Attend this free, one-hour webinar, and you'll learn how to track the six dimensions of content effectiveness and make informed business decisions based on data. You’ll discover the four elements of the ContentWrx system, and you’ll find out how easy it can be to collect, analyze and act upon behavioral and perception data. You’ll also learn how ContentWrx can help you close the gap between your data and user feedback.

    As a bonus, Jones will share the top 3 insights from an analysis of data from more than 100,000 content users.

    Register today!
  • Taming data: How marketers turn data into real ROI
    Taming data: How marketers turn data into real ROI Jeff Sinclair, Product Manager, Engagement Platform, Atlassian Recorded: Oct 18 2017 61 mins
    Increasingly, companies have turned to customer data platforms (CDPs) to help them run more relevant marketing campaigns using the large volume of customer data at their fingertips. Customer-focused software company Atlassian will discuss how they made that decision and the types of complex marketing campaigns that they can now run as a result. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to harness customer data to increase sales and loyalty.

    In this webinar, you will learn:
    * Key considerations when deciding to build versus buy a customer data platform
    * How companies are taking advantage of CDPs for more relevant communications
    * How data science can improve marketing efficacy
    * The trends and market factors driving the need for customer data platforms

    Speaker Panel:
    * Jeff Sinclair, Product Manager, Engagement Platform, Atlassian
    * David Raab, Analyst and Founder at The Customer Data Platform Institute
    * Jeff Hardison, VP of Marketing at Lytics
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    Sponsored by: Lytics
  • Quality that Converts: Using Content as a Catalyst for Action
    Quality that Converts: Using Content as a Catalyst for Action Charlotte Bohnett, Director of Demand Generation & Brooke Andrus, Content Marketing Manager at WebPT Recorded: Oct 18 2017 33 mins
    On its own, “quality” is a subjective term. What’s high-quality to one person might seem mediocre to another. So, how do you ensure the content your company produces is better—and higher-quality—than what your competitors are offering? Simple: You measure quality based on conversion.

    After all, you shouldn’t be creating content in a vacuum: each piece you produce should have a purpose beyond merely meeting your—or your company’s—subjective standards for quality.

    Beautiful, unique, well-constructed content doesn’t mean a whole lot if it doesn’t move the proverbial needle—whether that needle points to increased top-of-funnel traffic, more demo submissions, or greater upsell potential.

    In this webinar, Charlotte Bohnett and Brooke Andrus will discuss how they’ve leveraged content in a way that not only sets WebPT—a niche healthcare software company—apart from its competitors, but also supports the company’s overarching marketing goals and, most importantly, drives action.

    As part of this discussion, the presenters will highlight several key examples of content that have shown immense conversion value, including:

    - Themed pillar pages, blog posts, and downloads that work in tandem to capture and retain search traffic as well as drive email submissions

    - Free educational webinars that drive genuine lead activity and feature content and design that are far superior to anything else available in the rehab therapy industry—as well as carefully planned and executed promotion and distribution of those webinars

    - An industry salary guide download that has generated unprecedented top-of-funnel email submissions—and is easily replicable in most B2B spaces
  • Is ABM Right for You?
    Is ABM Right for You? David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Oct 18 2017 58 mins
    Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts?Join Part 1 of our ABM webinar series to find out if ABM is right for you.
  • Learning Environment Modeling Language: The New Language of Learning Design
    Learning Environment Modeling Language: The New Language of Learning Design Phylise Banner Recorded: Oct 18 2017 55 mins
    Creating a vision that is shared among designers, subject matter experts, clients, and leaders is one of the fundamental challenges that content professionals must overcome. In the learning design space. Many project stakeholders lack the background knowledge, experiences, or "language" to relate their vision in ways that instructional designers can effectively implement.

    Join me, Scott Abel, The Content Wrangler and my special guest, Phylise Banner, Learning Experience Designer for this free, one-hour webinar. In this session, Phylise will introduce an easy-to-use and powerful visual learning design method called Learning Environment Modeling (LEM) — a unique visual language created to enhance communication and foster collaboration between instructional design professionals and diverse stakeholders.

    During the session, you will learn how to visually communicate the correlation of specific design elements to learning results and use Learning Environment Modeling (LEM) to collaborate effectively with blended learning project teams. Phylise will talk about how to facilitate more effective communication throughout the design process, and how to use a learning environment design system and tools to remove or reduce ego-centric behaviors and attitudes during the design process.

    Join us as we explore how LEM can support creative learning experience design and remove barriers to communication throughout the learning design process.
  • Intelligent Targeting Leading to Sales Acceleration
    Intelligent Targeting Leading to Sales Acceleration Prachi Juneja, Dun & Bradstreet and John Moore, Comerica Recorded: Oct 18 2017 44 mins
    Join our webinar led by Prachi Juneja, Sr Leader Advanced Analytics, Dun & Bradstreet and John Moore, SVP Data Strategy and Analytics, Comerica. In this session, Prachi and John will be discussing how predictive scores can be used to determine which prospects have buying characteristics such as high propensity, product demand, spending capacity, buying authority, growing and immediate needs. Taking a statistical approach to determining the right mix of qualifying criteria removes the guess work, delivers higher conversion rates and increased revenue.
  • Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018
    Create Amazing Visuals Easier Than Ever Before: Sneak Peek at Snagit 2018 Chris Larson and Nikky McCollom Recorded: Oct 18 2017 61 mins
    What if all your documentation was quick to create, simple to update, and easy for users to follow? With the new functionality in Snagit 2018, it only takes a few clicks to keep graphics current. Always provide users with up-to-date tutorials, how-to guides, and manuals, even when the software changes. This webinar will show you how the new version of Snagit makes that possible.

    Go beyond ordinary screen capture. Snagit 2018 is the only screen capture tool with built-in advanced image editing and screen recording. So you can easily create high-quality images and videos all in one program.

    Join me, Scott Abel, The Content Wrangler, and my special guests Chris Larson, Snagit Technical Product Manager for TechSmith, and Nikky McCollom, Snagit Product Marketing Manager for TechSmith, for this free, one-hour webinar. Chris and Nikky will provide a sneak peek at the powerful new features coming in Snagit 2018 to make content creation even easier.
     
  • Webinar: using behavioural economics in your B2B marketing
    Webinar: using behavioural economics in your B2B marketing Scott Stockwell, Watson IoT, IBM & Chris Wilson, Earnest & Richard Robinson, Cambridge Analytica Recorded: Oct 18 2017 62 mins
    Since Freakanomics and Nudge!, behavioural economics have proved a powerful way to look at communications and influence. Join IBM Watson, Earnest and Cambridge Analytica to explore how to apply this thinking to B2B marketing
  • The Theory and Practise of Analytics used for Customer Journeys
    The Theory and Practise of Analytics used for Customer Journeys James Alty Recorded: Oct 18 2017 33 mins
    Apteco MD, James Alty reviews a range of analytical techniques and looks at how they are used to personalise and automate customer journeys. Learn about integrating big data with R and how to analyse transactions spread over time to find the common patterns of behaviour amongst customers.
  • Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion
    Interactive Content Marketing: How To Unlock Powerful Data and Boost Conversion Neha Mirchandani, Chief Marketing Officer at Dot.vu Recorded: Oct 18 2017 60 mins
    We spend so much time and money on getting our audience to read our content. But what are we learning about them? And what are our returns on investment?

    Content marketing is more than just likes, shares, hits and clicks. It’s a perfect opportunity to learn more about our customers’ personal traits, preferences, needs and challenges – and to translate those insights into personalized pitches that convert like a machine.

    Learn how you can use interactive content marketing to engage your audience, capture deeper insights about them and personalize content to maximize conversion. Get inspired with loads of examples and leave with great ideas for your content marketing efforts.

    Key takeaways:
    • What is interactive content marketing and why are leading brands using it?
    • New lead-gen tactics using interactive content
    • The 3-step process for higher conversion
    • Analyzing your data needs & how to capture it
    • How to qualify, segment and deliver high-precision pitches
    • Loads of examples and inspiration

    BrightTALK and Dot have created this fun little “What Is Your Marketing Superpower?” quiz: https://dot.vu/p/interactive/marketing-superpower-brighttalk/.

    Are you a creative genius, data nerd, social media maven or lead-gen machine? Take the quiz to find out (it only takes a minute)! We will be using this quiz as an example to explain some of the concepts, so taking it will also improve your experience while you’re tuned in to the talk.
  • How the Right Content & Delivery Strategies Double Demand Gen ROI
    How the Right Content & Delivery Strategies Double Demand Gen ROI John Steinert, the CMO of TechTarget, and Zak Pines, the VP of Marketing at Bedrock Data Recorded: Oct 17 2017 45 mins
    As the measurability of marketing campaigns has gone up, marketers have become obsessed with things like CPL and MQL. They’ve focused more of their budgets on demand generation volume rather than on understanding the drivers of better outcomes. Despite their best efforts, for many companies, SQL/SAL conversions remain just half of where they should be for their efforts.  There’s clearly a better way.

    In this webinar, we’ll address how better synchronizing content development and delivery, to truly integrate your branding and demand generation, can lead up to a 2x increase in ROI. Here’s what we’ll cover:

    • A preview of TechTarget’s research on the effect of integrated branding on real consideration rates and demand gen conversion – based on the analysis of 110,000 IT solution deals 

    • How Bedrock Data uses a blend of thought leadership and demand generation content to achieve their sales goals
  • The Path to E-commerce Growth
    The Path to E-commerce Growth Signifyd | Coalition Technologies | BigCommerce Recorded: Oct 17 2017 49 mins
    Join ecommerce and cybersecurity experts from BigCommerce, Coalition Technologies and Signifyd for an in-depth discussion on the opportunities and pitfalls associated with various methods of growing your business.
  • Webinar: How to audit your data
    Webinar: How to audit your data James Milligan, Solicitor, DMA Oct 23 2017 2:00 pm UTC 90 mins
    A vital first step in preparing your for GDPR is to conduct a data audit. Learn to accurately identify the data you have, where it is held and how you can collect it effectively - all whilst building a strategy to process and communicate with your customers the right way after May 2018.
  • Webinar: Introducing the Joint Industry Committee
    Webinar: Introducing the Joint Industry Committee Kerry Holden, MailBird Oct 24 2017 10:00 am UTC 75 mins
    The Joint Industry Committee (JIC) will measure readership and usage of mail. With close to £2billion per year spent on the channel, JIC will act as a standard measurement body to help mail continue to thrive. Learn all about this new era in mail at this introductory, online session.
  • Hidden dangers: Trust in a connected world
    Hidden dangers: Trust in a connected world Michael Nicholas, Rosie Hawkins Oct 24 2017 2:00 pm UTC 60 mins
    From fake news to connected devices, chatbots and more, technology is shaping society but is it making us uncomfortable? How can brands build and maintain trust in this rapidly-evolving world?

    Join Kantar TNS on 24 October as we draw from Connected Life, our 56 country study, to explore the hidden dangers of trust online to help brands answer some tough questions:
    • Is connectivity improving or eroding customer relationships?
    • When it comes to our data, are we on the losing end of an unfair exchange and what can businesses do to rebuild trust?
    • How is a world of self-serving or fake information eroding our trust in brand messages?
    • How might overcoming obstacles in trust create new eCommerce opportunities for brands?
  • The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces
    The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces Seth Earley and Joe Gelb Oct 24 2017 3:00 pm UTC 60 mins
    As technology moves forward at a rapid clip, new content delivery channels are coming online. Technical communication professionals today are beginning to understand the impact of these changes on their profession. Providing content to chatbots, voice interfaces, and machine learning systems involves tech comm pros learning new skills like understanding customer journeys and crafting conversational content experiences with machine-ready content.

    Join me, Scott Abel, and my guests, information access expert, Seth Earley, Earley Information Science, and content delivery guru, Joe Gelb, Zoomin Software, for a discussion about the role taxonomy plays in helping organizations automate the process of content delivery and discovery. The duo will explore the need for machine-ready content—content that is optimized for automated delivery to consumers by computers. Discover the important role technical communicators can play in the creation of content that supports consumer demand for convenient access to relevant content when and where they need it.
  • Healthcare Analytics: Trends, Challenges, and Use Case
    Healthcare Analytics: Trends, Challenges, and Use Case Ronald van Loon, Top Big Data and IoT Influencer & Angelika Klidas, Chief BI Officer at MagnaVersum BI Service Oct 24 2017 5:00 pm UTC 60 mins
    The healthcare industry is transitioning to adjust to a more digitally reliant world. As healthcare organisations convert from a fee-for-service industry to a value-based payment model, they need to have modern technologies to support all aspects of clinical and financial operations. Healthcare administrators need the right technological tools to improve operations, address patient care more effectively, and solve industry challenges.

    A modern BI&A platform can offer advanced analytics solutions for the healthcare industry in a variety of applications, providing whole-system analytics to bring together clinical, operational, and financial data.

    In this webinar, presenters Ronald van Loon and Angelika Klidas will discuss:

    •Trends and challenges within the healthcare industry.
    •Relevant use cases for BI&A platforms within a modern healthcare environment.
    ---Effectively addressing patient satisfaction levels and experiences.
    ---Population health and care management for best possible outcomes.
    ---Measuring quality scores and outcomes for healthcare best practice compliance.
    ---Provider performance analysis across care continuum.
    ---Improving labour utilization and evaluation.
    ---Focusing on patient and clinical care from an operational position.
    •Increasing the value of healthcare data via a modern BI&A platform.

    Please join presenters Ronald van Loon and Angelika Klidas at the conclusion of the webinar for an interactive Q&A.
  • It's Not Just Content — It's An Experience
    It's Not Just Content — It's An Experience Andrea Ames, CEO and Founder of Idyll Point Group Oct 24 2017 5:00 pm UTC 60 mins
    As content professionals, we are inundated every day with competing priorities, reduced resources, and a business climate that changes faster than we can assimilate. As a result, we are typically heads-down and focused on creating the content for our customer deliverables—everything from white papers and data sheets to text in the user interface and instructions to self-paced and instructor-led training. And often this gives us a very detail-focused view of the world. We tend to lose sight of the bigger-picture problem that our customers are trying to solve. In the end, we create detailed, accurate documentation or training or marketing content, but that content doesn't interoperate well with other content. We miss the forest because we're focused completely on the trees.

    While content is incredibly important, the experience in which it is delivered can make or break a reader's success with that content. When it is delivered relative to the other activities the reader is doing, where within those activities (or journey) it is presented to the reader, and in what forms and formats—those are key success factors that make up the experience side of the equation.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Andrea Ames, for this practical one-hour webinar. Andrea will discuss her framework for designing the experience we are striving to achieve for our clients and customers, including the key components of a great experience; what it takes to achieve consistency across multiple content creators within a single experience design; the steps for designing a great experience, and tips for validating that the experience meetings the needs of your customers.
  • Applying Data Science Methods for Marketing Lift
    Applying Data Science Methods for Marketing Lift Charlotte Bourne, Assc. Director, Digital Intelligence, Cardinal Path; Danika Law; Consultant, Data Science, Cardinal Path Oct 24 2017 5:00 pm UTC 60 mins
    "Data science can deliver transformational business insights by bringing together statistics, mathematics, computer science, machine learning, and business strategy. A variety of data science techniques are available which allow marketers to surface insights from large swathes of data. Which technique is right for your business and where do you start?

    In this on-demand webinar, our experts go over a broad range of data science techniques, and expose how major global brands are using them for valuable business insights including:

    * Customer lifetime value for customer segmentation and activation
    * Forecasting and predictive analytics with machine learning
    * Natural language processing for digital marketing optimization
  • 把握数字机会,赢得一带一路上的消费者
    把握数字机会,赢得一带一路上的消费者 陈雅君 Oct 25 2017 7:00 am UTC 75 mins
    对于想要进行海外扩张的中国企业来说,“一带一路” 是一个前所未有的商机。想要知道怎样在这些国家的消费者心目中打造你的品牌,为自己找到增长的机会?来参加我们免费的网络研讨会就可以了。

    10月25日,凯度特恩斯将举办网络研讨会,解读“数字生活”(Connected Life)这一全球消费者调查研究所覆盖的30个“一带一路”沿线市场,探索品牌如何能够在消费者的数字生活中与他们建立联系。我们将就以下一些话题进行探讨:

    • 品牌与消费者互动的最佳方式是什么,每个国家具体的媒体渠道是什么?
    • 不同国家的消费者在电子商务中有着怎样的不同行为?对于品牌来说,各国的机遇是什么?
    • 在中国“一带一路”涵盖的四条走廊和整个海上丝绸之路沿线上,消费者们生活的数字化程度有何不同?
    • 消费者在各国的社交媒体上的参与度如何?品牌在不同国家和文化环境下,应该如何通过社交媒体来影响他们的?
    如果您希望获得完整的报告、或是有具体的商务挑战希望听取我们的意见,请通过以下邮件地址与我们联系:marketing.china@kantar.com
  • Boosting your revenue by introducing recovery campaigns into your eCommerce stra
    Boosting your revenue by introducing recovery campaigns into your eCommerce stra Tom Ricards, Senior Strategic Account Manager Oct 25 2017 2:00 pm UTC 60 mins
    Join Senior Strategic Account Manager Tom Ricards to learn how you can utilise recovery email campaigns to recover lost revenue and increase online sales.
  • Customer Insight: Future-Proof your Colocation Data Center
    Customer Insight: Future-Proof your Colocation Data Center Rhonda Ascierto, Research Director at 451 Research; Greg Jones, VP Strategy - Cloud & SP segment, Schneider Electric Oct 25 2017 3:00 pm UTC 60 mins
    Against the ever-changing and complex hybrid IT landscape, 451 Research surveyed more than 450 colocation customers globally – to understand the changing facets driving colocation demand and how colocation providers can be positioned for success today, and in the future. This research shows that the role of the colocation provider has never been more important – but the threats and challenges will intensify, and the opportunities will be uneven. Led by 451 Research’s Rhonda Ascierto, Research Director – Data Centers, and hosted by Greg Jones, VP Strategy – Cloud & Service Provider segment, Schneider Electric, this webinar will reveal the findings of this research along with actionable guidance colocation providers can use to plan for the future.
  • How to Implement your ABM Strategy and Systems
    How to Implement your ABM Strategy and Systems David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Oct 25 2017 5:00 pm UTC 60 mins
    In Part 2 of our webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn:

    • How to determine if you’re ready for ABM
    • What you need to begin a successful implementation
    • How to select the right AMB solution for your specific business needs
    • How to create and execute an implementation project plan
  • Plays for Revenue Success in an AI world
    Plays for Revenue Success in an AI world Malachi Threadgill, Masergy. Matt Senatore, Sirius Decisions. Nipul Chokshi, Lattice Engines. Oct 25 2017 6:00 pm UTC 60 mins
    Like most revenue teams, you are likely looking to accelerate revenue success in 2018. How can you align your teams on a common set of objectives and the buying cycle? What role can ABM play and what are the key plays you can use to achieve quick wins and turbocharge results?

    This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.

    In this webinar, you will learn the following:

    -Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
    -Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
    -How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months

    Speakers:
    Malachi Threadgill, Director of Demand Generation, Masergy
    Matt Senatore, Service Director, Sirius Decisions
    Nipul Chokshi, VP Product Marketing, Lattice Engines
  • The Verto 2018 Trend Forecast: Where Will Consumers Spend Time Online?
    The Verto 2018 Trend Forecast: Where Will Consumers Spend Time Online? Gautam Raj Moktan, Data Analyst, Verto Analytics and Alison Murdock, SVP of Marketing, Verto Analytics Oct 26 2017 4:00 pm UTC 60 mins
    The way that consumers use digital devices and access media is in constant flux, and 2018 will be no different. How will emerging technologies, such as voice-driven interfaces, impact the way that consumers engage with media? Will shifts in consumer behavior affect your industry and your business?

    Join Verto’s Data Analyst, Gautam Raj Moktan, and SVP of Marketing, Alison Murdock, for a look at the data featured in our annual trend report covering shifts in consumer behavior and media measurement. Highlights include:

    - The explosive growth of personal assistant devices
    - The changing dynamics of the mobile games market
    - Shifts in mobile behavior that will have repercussions for brands and advertisers
  • Optimize Outcomes with Actionable Advanced Analytics
    Optimize Outcomes with Actionable Advanced Analytics Jen Underwood, Founder & Principal Consultant of Impact Analytix Oct 31 2017 4:00 pm UTC 60 mins
    In this session we will explore how to apply proactive, predictive intelligence to enhance reporting. Pyramid Analytics provides a complete platform for analytics visualization with sophisticated, point-and-click algorithms, made simple – empowering everyone to discover hidden insights.

    Please join me to learn how time intelligence, statistics, forecasting, clustering, R integration, and even creative use of parameters and variables can be used to identify patterns and relationships in data that weren’t initially evident. Enjoy the power of advanced analytics to improve organizational performance and outcomes. No statistics degree required.
  • The Easy Formula: Continuous Improvement in Technical Communication
    The Easy Formula: Continuous Improvement in Technical Communication Patrick Bosek, Jorsek LLC Oct 31 2017 5:00 pm UTC 60 mins
    Making things easier in TechComm is a combination of process, tools, and methodology. In this webinar, we’ll discuss the way Jorsek LLC thinks about TechComm activities and our general approach to making them easier and more efficient.

    Join me, Scott Abel, The Content Wrangler, and my special guest, Patrick Bosek, co-founder of Jorsek LLC, for this free, one-hour webinar. We’re going to look at specific examples in future webinars — but first, we’re going to focus on the methodology, as it is perhaps the most important piece. The total mindset of "easier," (for us, our co-workers, and our customers) in TechComm is essential to being competitive in today’s world of technical publishing.

    Attendees will learn how to identify things that can be made easier, how we think about improvement in our TechComm activities, and how DITA enables continuous improvement.
  • A Guide to Activating Audiences Using Analytics
    A Guide to Activating Audiences Using Analytics Nick Iyengar, Director, Digital Intelligence, Cardinal Path; Mary Andrews, Director, Digital Intelligence, Cardinal Path Oct 31 2017 5:00 pm UTC 60 mins
    "Many organizations are getting better at tracking the different data sources required to measure their individual KPIs, but they're still doing so in an ad-hoc manner, meaning they have no guiding strategy or measurement framework in place. Without being able to paint a full picture of your online performance, how can you know if your analytics efforts are going to waste, and how do you succeed in turning insights into action?

    View this on-demand webinar to understand measurement frameworks, customer journey mapping, and KPI development at a deeper level, and come away with practical steps to activate your data and personalize the customer experience."
  • How to Scale Your Creativity and Send Hyper-Personalized Emails
    How to Scale Your Creativity and Send Hyper-Personalized Emails The Movable Ink Team Oct 31 2017 5:00 pm UTC 60 mins
    1:1 experiences are vital to any email marketer’s success. But creating those experiences isn’t easy.

    No matter which strategy you employ - segmentations, lifecycle programs, retargeting, triggers - you never have enough content to fill all the possibilities. Infinite content: that’s a tall order for any marketer!

    In our upcoming webinar, you’ll get a sneak peek at the Movable Ink Creative Variations Solution that enables marketers to create the perfect experience for every customer by blending the right email creative with the right data.

    We’ll show you use cases across industries and explain how leading brands are creating true, 1:1 experiences with Creative Variations.

    Can’t make the webinar? Register anyway, and we’ll email you the recording.
  • Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider
    Getting the Most from Big Data: The Benefits of Partnering with a DBaaS Provider Jim Curtis 451 Research, Steve Croce, Product Manager for ElasticSearch and DBaaS Object Rocket Oct 31 2017 6:00 pm UTC 60 mins
    Clearly, the onslaught of data, particularly big data, continues to cause many organizations to look for new ways in which to store, analyze, and manage that data. Cloud computing from public cloud vendors is often one place in which enterprises turn. Traditionally deployed and managed on-premises, databases are the lifeline of many enterprises. And while the cloud is appealing for a number of reasons, there are still questions on the minds of many organizations in choosing the right cloud partner to manage their database in the cloud.
  • Connecting you to your consumers along the Belt & Road Routes
    Connecting you to your consumers along the Belt & Road Routes Sacha Cody Nov 1 2017 6:00 am UTC 75 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Connecting you to your consumers along the Belt and Road Routes
    Connecting you to your consumers along the Belt and Road Routes Sacha Cody Nov 1 2017 9:00 am UTC 75 mins
    The Belts & Roads Initiative (BRI) is an unprecedented business opportunity for businesses wishing to enter China or increase their presence. But what is the best way to communicate to consumers in Greater China in order to sell your products and services to them? If your company is wanting to understand how to sell more of your products or services and drive brand awareness across Greater China, then this is the webinar for you.

    Join Kantar TNS on 1st November as we draw from Connected Life, our international study covering Greater China, to explore how to connect with consumers via different media touchpoints and the role of brands in their digital lives. We will answer questions such as:

    o What is the best way for brands to engage with consumers and through what specific media channels in Greater China?
    o What are consumers’ practices when it comes to e-commerce and what are the opportunities for brands?
    o How digitally connected are consumers in Greater China?
    o To what degree are consumers engaged in social media and how can brands influence them through it?

    If you or your colleagues are interested in finding out more about any Kantar reports and solutions, please contact us on marketing.china@kantar.com.
  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands
    Launch of the first BrandZ™ Top 50 Most Valuable UK Brands Peter Walshe; Global BrandZ Strategy Director, Martin Guerrieria; Global BrandZ Research Director Nov 1 2017 10:30 am UTC 45 mins
    Don’t miss a first look at the first annual ranking of the BrandZ™ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.
  • Retail Analytics: The Key to Unlocking Your Data
    Retail Analytics: The Key to Unlocking Your Data Simon Runc - Visual Data Analyst at Atheon Analytics & Jeff Huckaby - Global Market Segment Directo for Retail, Tableau Nov 1 2017 2:00 pm UTC 45 mins
    With tight margins, volatile markets, and changing customer demands, retailers and wholesalers can't rely on intuition alone to drive growth and adapt to change. They need data-guided analytics.

    Join retail experts Jeff Huckaby and Simon Runc to learn how visual analytics enables you to see the big picture of your retail operations by looking across datasets. You'll learn how to build a real-time dashboard so you can optimise product mix and inventory by season, market, or segment in just a few clicks.

    You will learn about:

    -How to leverage all of your data to create sustainable, profitable strategies.
    -The best tips for designing a retail dashboard
    -The latest innovations in retail analytics revealed at Tableau Conference 2017
    -Can't attend? Register now and we will send you the recording the moment it's available.
  • Smart Communities and Autonomous Vehicles
    Smart Communities and Autonomous Vehicles Jill North - DOT City of San Jose; Robert Grant - Lyft; Jeff Stewart - AT&T: Tim Weisenberger - SAE Int'l;Limor Schafman, TIA Nov 1 2017 3:00 pm UTC 60 mins
    Level 5 autonomy for automotive and the broader intelligent transportation industry will require hyper broadband connectivity. Smart communities and corporations developing products and services for ubiquitous connectivity understand that it requires a holistic vision of a fully 5G-connected environment.

    This webcast will discuss the work cities, and automotive suppliers and OEMs are doing to build infrastructure and transportation vehicles that will move from human driven, through connected to autonomous capabilities.

    Speakers:
    >> Jill North, Innovation Program Manager, Department of Transportation, City of San Jose
    >> Robert Grant, Senior Director of Public Policy, Lyft
    >> Jeff Stewart, Assistant Vice President, Global Public Policy, AT&T
    >> Tim Weisenberger, Project Manager, Technical Programs, Ground Vehicle Standards, SAE International
  • Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase
    Webinar: Recover, re-engage, recommend - Three eCommerce strategies to increase Komal Helyer, Marketing Director, Pure 360 & Jenna Tiffany, Founder, Let’sTalk Strategy Nov 1 2017 3:00 pm UTC 75 mins
    You can easily re-coup lost customer spending – you just need to learn the strategies essential to increased lifetime customer value. Discover how to recover sleeping subscribers (and their abandoned shopping baskets), with help from Pure 360 and Let’sTalk Strategy.
  • 5 Email Marketing Strategies for the Holiday Season
    5 Email Marketing Strategies for the Holiday Season David Fowler, Chief Compliance Officer & Andrew Kugler, Deliverability Specialist Nov 1 2017 3:00 pm UTC 15 mins
    It’s coming, are you ready? The busiest email sending season will be here before you know it.

    It’s never too early to start planning, preparing, and developing your email marketing strategy for the holiday season. In fact, it’s better to plan ahead – especially if you want to land in the inbox! The holidays are a time when inboxes fill up quickly with the latest promotions, discounts and time sensitive offers. Businesses just like yours are trying a variety of tactics to get their message opened, and even better, clicked on.

    Watch this on-demand webinar to learn:
    * An overview of deliverability;
    * Top sending strategies and best practices that will help increase your email engagement all year long;
    * Why you should leave your batch-and-blast emails behind and set up automated programs; and
    * What will help you stand out from the crowd