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Marketing

  • Best Practices for Cloud Deployment
    Best Practices for Cloud Deployment
    Natalie Fisher, senior product manager Recorded: Dec 11 2018 30 mins
    Cloud BI brings the promise of increased productivity and operational efficiency—and chances are high that sooner or later you will face a cloud migration. If you are thinking about moving your on-premises analytics deployment to the cloud, or starting your journey directly in the cloud and don't know where to begin, this session is for you. We will cover useful best practices for cloud deployment of TIBCO Spotfire®, including where to start and what you need to know about transitioning to the cloud.
  • How smart companies use voice and bots to get and keep more customers
    How smart companies use voice and bots to get and keep more customers
    Bharath Kadaba, Chief Innovation Officer, Intuit Recorded: Dec 11 2018 60 mins
    The landscape of voice and chatbot-to-customer interactions is blowing up. Whether it’s a trusted AI assistant like Alexa or Google Home, or an integrated voice or chatbot tool within a brand interface like Kayak’s customer service experience, customers are increasingly willing to engage with brands via voice chat.

    AI assistants are getting smarter, and becoming capable of helping consumers sort through the avalanche of choices available in every decision, from buying phone plans to toothbrushes. And your marketing efforts will have to shift priorities in a major way to capture the attention of these newly connected customers as assistants get smarter and customers learn they can rely on their results.

    To hear about actual voice chat use cases, the differences between integrated bots and AI assistants, and how to leverage voice and bots for amaze-and-delight experiences right now, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn:
    * How bots and voice are uniquely positioned to help customers make purchasing decisions
    * How brands can address the advantages of integrated bots and an AI trusted assistant like Alexa
    * The best ways to leverage voice and bots to optimize the customer experience
    * What's next for voice and bots

    Speakers:

    * Bharath Kadaba, Chief Innovation Officer, Intuit
    * Ryan Lester, Director, Customer Engagement Technologies, LogMein
    * Matthias Keller, Chief Scientist & SVP Technology, Kayak
    * Russ Tar, VP EMEA, Artificial Solutions
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Bold360 by LogMeIn
  • Accelerating the path to the shopping cart
    Accelerating the path to the shopping cart
    Emily Hayman, Solutions Engineer at Algolia Recorded: Dec 11 2018 40 mins
    How e-commerce leaders think about product discovery

    Today’s consumers come to your site for experiences, and it is experiences that compel them to buy—and return for more.

    Join Emily Hayman, Algolia’s Senior Solutions Engineer and search expert, to learn about innovative user experiences that turn browsers into shoppers and move the needle with e-comm KPIs.

    In this 30-minute webinar, you’ll learn to :

    - Avoid simplistic views of the e-comm customer journey
    - Define and apply key elements of successful product discovery
    - Use concrete tips to improve your site’s user experience today
  • Re-Engage the Dead With Killer Content Experiences
    Re-Engage the Dead With Killer Content Experiences
    Brandi Smith, VP Demand Generation @ Uberflip, Andrea Lechner-Becker, CMO at @ LeadMD, Jordan Con,Product Marketing @ Bizible Recorded: Dec 11 2018 50 mins
    You spend a lot of time building your lead generation programs and feeding those leads with irresistible brain food, from top-of-the-funnel blog posts to middle-of-the-funnel webinars. Then you’ve got your sales team working those phones trying to close these high-ticket deals. But sometimes, along the way, some of these leads become disengaged and opportunities are lost.

    It’s going to take the same amount of DEADication—and a killer content experience—to breathe life back into your dead leads and opportunities.

    We rallied a powerful trio of zombie experts at Uberflip, LeadMD, and Bizible for this webinar to spew out some bloody-good advice on getting your dead leads to crawl out of the ground and fuel your pipeline.
  • State of eCommerce Delivery - 2018 Consumer Research Results
    State of eCommerce Delivery - 2018 Consumer Research Results
    Maria Dahlqvist Canton, Global Marketing Director, MetaPack Recorded: Dec 11 2018 37 mins
    Retailers and brands recognise that delivery is a key part of improving the customer experience and increasing customer loyalty. Do you know the most important factors driving the delivery experience for consumers?

    This webinar will highlight the latest trends and insight from the MetaPack 2018 State of eCommerce Delivery Consumer Research report. This is MetaPack’s annual survey into consumer expectations regarding delivery.

    We have surveyed 3500 consumers across the world to examine how the delivery choices shoppers encounter influence the purchasing decisions they make. In this year’s report, we found significant insights, including the growing appetite for energy-conscious delivery alternatives and a willingness to spend more money when purchasing luxury items.
  • A Quick Guide to Understanding Country Insight Reports
    A Quick Guide to Understanding Country Insight Reports
    Andrew Cooper, Dun & Bradstreet Recorded: Dec 11 2018 10 mins
    Watch our webinar for a handy guide to best leveraging insights from country insight reports - helping you to complete your picture of risk by examining both company and country level data when making business credit decisions. Includes a live demonstration and brief overview of our key ratings and indicators.
  • Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Grow An Enterprise Account: 10 Steps to Collaborate on a Campaign
    Barbara Weaver Smith, CEO, The Whale Hunters Recorded: Dec 10 2018 22 mins
    Once you are doing business with a national, multi-national or company it’s hard to plan for growth. What’s next? Who’s in charge? Is marketing still involved? Should you include the entire footprint? I’ll give you a method for an account-based sales development plan jointly designed and run by marketing and sales.
  • Customer Data Management: Strategische Herausforderungen und Lösungen
    Customer Data Management: Strategische Herausforderungen und Lösungen
    Dr. Heiko Klarl, CMO / iC Consult Group Recorded: Dec 7 2018 36 mins
    In diesem Webinar erfahren Sie mehr über die strategischen Herausforderungen, die mit der Einführung von Customer Data Management-Lösungen einhergehen, und wie diese angegangen werden können.
  • How video can transform your sales process
    How video can transform your sales process
    Amiet Chevrier Gill, Head of Business Development, Digital Brew Recorded: Dec 6 2018 60 mins
    The age of digital transformation is happening but how have you applied it to your sales process?

    There are an array of tools on the market that promise to help you close deals faster so it can be tough to know where to start. In this webinar with Digital Brew, we’ll discuss:

    -How to best leverage video throughout your entire sales process
    -How to revolutionize the way people interpret your brand
    -How to deliver a high-quality experience your customers will love
  • Hustle for the Win: Analytics for Political Campaign Success
    Hustle for the Win: Analytics for Political Campaign Success
    Joe Gallagher, Director of Data Science at Hustle and Erica Pearson, CSM at Periscope Data Recorded: Dec 6 2018 48 mins
    Many organizations use data to improve, however many sectors (including the political campaign space) have a much harder time capturing and analyzing data. Hustle is a texting tool that empowers organizations to have personal, human-to-human conversations at scale. Hustle has not only been able to leverage data to improve product experience, but has gone a step further to provide unique analytics opportunities for their customers.

    Join our webinar on Thursday, December 6 at 11 a.m. PT to hear Joe Gallagher, Director of Data Science at Hustle, discuss how Hustle is using analytics to empower organizations to engage their users and achieve desired actions.

    In this webinar, Joe will discuss:
    - What data challenges Hustle faces
    - How Hustle helps their customers track campaign performance against goals
    - How embedding analytics added value for Hustle’s customers
    - How Hustle uses data to improve product performance and customer outcomes
  • Four Application Integration Methods Explained
    Four Application Integration Methods Explained
    Sherman Wood, Sr. Director Solutions Consultants WW Shane Swiderek, Product Marketing Manager Recorded: Dec 6 2018 65 mins
    Choosing the right type of analytics for your users is critical. Equally as important is how you deliver the right type of analytics to your users. To maximize the usefulness and adoption of analytics, businesses are increasingly embedding reports, dashboards, and visualizations into the applications that their users already know and love.

    There are a variety of methods that modern applications can use for embedding analytics, and each method comes with benefits and considerations. This webinar will go into depth on these embedding methodologies and help you decide which is best for your users and your application architecture.

    Topics Covered:
    -RESTful API for management and scheduling of objects
    -iFrame or HTTP API for embedding entire BI applications
    -Javascript API (visualize.js) for a seamless integration
    -Live demonstrations for each integration level
  • Best Practices to Increase Self-Service Success on Your Support Portal
    Best Practices to Increase Self-Service Success on Your Support Portal
    David James, Director, Product Marketing, Coveo Recorded: Dec 6 2018 37 mins
    It’s no surprise when it comes to resolving issues and finding information, customers prefer self-service. And organizations prefer it because it dramatically reduces support costs. But if you want to make great self-service a reality on your support portal, you need to give customers an intelligent and intuitive search experience and proactively recommend content that can help.

    Join us for this live webinar to learn the 6 best practices to increase self-service success & boost case deflection.

    In this webinar, we will:

    -Dive into what great self-service looks like and show you the formula for creating relevant support experiences
    -Share case study examples of successful support portals and communities using Coveo
    -Answer questions about AI-powered search capabilities

    If you’re a Customer Service Innovator, a Community Manager, or interested in the latest self-service trends, you won’t want to miss this info-packed session on the the power of AI-powered search to boost customer self-service.
  • Secrets to 21st Century Selling
    Secrets to 21st Century Selling
    Sam Richter w/special guest Mark Hunter Recorded: Dec 6 2018 54 mins
    Technology has dramatically changed the way people buy and sell. But maybe not how you think. It’s certainly important to participate in “social selling.” But the real secret is leveraging online information resources with proven sales techniques to discover the right prospect, at the right time, with the right message.
  • Beneficial Ownership, Driving Transparency to Improve Business Performance
    Beneficial Ownership, Driving Transparency to Improve Business Performance
    Paul Westcott, Product Director for Compliance & Supply, Dun & Bradstreet Recorded: Dec 6 2018 29 mins
    A recurring theme for Compliance professionals is how to improve business performance by making the process of establishing beneficial owners more cost effective and faster. However, despite best intentions the transparency of this information is still inconsistent throughout the globe.

    In this session we will explore the latest trends in beneficial ownership looking at how different countries are trying to support regulatory drivers. We will also look at how the inconsistency in approaches across the world to this problem is potentially leading to different transparency issues for the compliance community. We will also look at some practical ways of being able to support the organizations you work for to reduce risk but deliver a better customer experience when supporting beneficial ownership capture.

    Paul Westcott is Product Director for Compliance & Supply at Dun & Bradstreet. He is responsible for creating and delivering core capabilities such as Beneficial Ownership and Screening to improve D&B’s customer performance, and reduce the risk challenges in the Compliance and Supplier space. With over 20 years industry experience with roles in both Product, Content and Alliance partnerships he has seen how ‘Big Data’ challenges in the B2B space need to solve real problems.
  • DETERMINING DIGITAL MARKETING’S REAL IMPACT ON REVENUE
    DETERMINING DIGITAL MARKETING’S REAL IMPACT ON REVENUE
    Sam Momani, CEO of Global Technology Sales Solutions & Peter Strohkorb, CEO of Peter Strohkorb Consulting Recorded: Dec 5 2018 46 mins
    Directly attributing revenue from digital marketing efforts has traditionally been a serious challenge for marketing departments. For many the digital content strategy has become a money pit with no clear signs of revenue.
    Join industry leaders to weigh into this highly contested area that affects revenue growth in what will likely be a heated exchange of insights focusing on determining digital marketing’s real impact on revenue.
  • CMO Priorities for 2019
    CMO Priorities for 2019
    Vasu Jakkal, EVP & CMO, FireEye Recorded: Dec 5 2018 48 mins
    Marketing today plays a central role in driving growth as businesses look to win the most important real estate in the world – a piece of your heart and mind. As our world rapidly evolves with the physical and virtual blending, consumers are increasingly engaged in digital self-nurture, complemented by analog immersive experiences that strengthen our bonds.

    CMOs are expected to be business leaders and change agents with “THINK BIG” strategies. We are expected to define brand purpose – have the vision and “why narrative” and to keep the company aligned to its NorthStar. We are expected to tackle big market trends with the magic of storytelling that’s supported by data, analytics, and digital platforms – combined with human-centric understanding – to drive revenue and deliver exceptional customer experiences.

    The CMO’s role has never been more exciting or more relevant, and in this talk we will explore what 2019 holds for us and what trends, disruptions and priorities we need to flawlessly address in order to win hearts, minds and $.
  • How to Build a Sales Organization from the Ground Up
    How to Build a Sales Organization from the Ground Up
    Liz Heiman, Chief Strategy Officer Recorded: Dec 5 2018 43 mins
    Other sales experts talk to you about how to sell, I teach companies how to build sales organizations that hit revenue goals.

    Starting with:

    - What your sales team will need to succeed
    - Why strategy delivers sales results
    - The importance of messaging to close deals
    - How a funnel will support your sales effort
    - Things to consider before you hire
  • Consumers trust influencers more than they trust you
    Consumers trust influencers more than they trust you
    Amanda Brown, Senior Manager Digital Marketing, TGI Fridays Recorded: Dec 5 2018 61 mins
    They’re savvy, those consumers – they can smell “targeted advertising” from a mile away, and they’re really not interested in it. But they’ll listen to recommendations from their peers, and they trust the integrity of the influencers they follow to never steer them wrong when it comes to brand buy-in.

    In a world where consumers are smarter, live streaming makes TV ads irrelevant, and ad blockers are de rigueur, influencer marketing – when you do it right – means making meaningful connections, building trust, and securing loyalty.

    What does “right” mean? Don’t miss this VB Live event where you’ll learn how influencers can improve your brand reputation, how to build authentic relationships with the right influencer for your brand, and the mistakes to avoid at all costs.

    Register now for free!

    Attend this webinar and learn:
    * How influencers and customers drive brand reputation and how they differ.
    * The relationship between PR tactics and community voice
    * Real-world tactics used by brands to overcome PR nightmares
    * How to create an influencer marketing plan that retains authenticity and believability
    * How real brands think about influencers + consumers as a strategy to strengthen their bottom line

    Speakers:
    * Mae Karwowski, Founder and CEO, Obviously
    * Amanda Brown, Senior Manager Digital Marketing, TGI Fridays
    * Taimoor Dar, Head of Community, Yummly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Obviously
  • Designing a Data Supply Chain for Data-As-A-Service
    Designing a Data Supply Chain for Data-As-A-Service
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Recorded: Dec 5 2018 27 mins
    Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty. Yet most organizations aren’t sure which strategies and methodologies need to be implemented to ensure accurate and seamless alignment of data within the overall business strategy.

    Join this webinar to learn:

    • Why a data supply chain is critical in creating a high performing data and analytics program
    • How to build a data supply chain
    • 4 ways data-as-a-service becomes a necessity for organizations
    • How to standardize how data is requested and received
  • Prioritizing Intent Data in B2B Marketing
    Prioritizing Intent Data in B2B Marketing
    David Pitta, CMO, BrightTALK Recorded: Dec 5 2018 53 mins
    There’s always more than one priority in B2B marketing.

    As marketers, we strive to get the balance right to guide our actions for developing a strong brand, shaping our narrative in the marketplace, and creating demand from our marketing channels.

    Increasingly, the digital behaviors of our ideal audience continue to fragment. No longer are they dedicated to a single device or source or input (voice vs text). This perpetual change has challenged decade old algorithms to better recognize their intentions. B2B marketers now face a new priority. How do we leverage Intent signals and prioritize the use in go-to-market efforts?

    Join David Pitta, CMO at BrightTALK who has been leveraging various signals of intent data to prioritize resources, channels, and demand creation over the last 10 years.

    In this session, he’ll cover:

    -Looking at the layers and purpose of Intent signals in B2B
    -Separating account from person-based intent
    -Leveraging (the three C’s and P based intent) category, content, competitor, and product-based intent
    -Activating and measuring business value from intent
  • Go to Market Strategy & Investment Areas
    Go to Market Strategy & Investment Areas
    Dan Lamorena, FireMon | Sean Regan, Atlassian Recorded: Dec 5 2018 60 mins
    Join this webcam panel and hear the latest insights from our panel of experts.

    Dan Lamorena, Chief Marketing Officer, FireMon
    Sean Regan, Head of Product Marketing & GTM, Atlassian
  • How to Grow Marketing Impact, Not Impressions
    How to Grow Marketing Impact, Not Impressions
    Jordan Con, Product Marketing Manager, Bizible and Lizzy Funk, Demand Generation, Marketo Recorded: Dec 5 2018 48 mins
    How to efficiently maximise real impact in a data-driven marketing world.

    All too often, marketers get caught up in their channel-specific metrics – clicks and impressions for display and social media, clicks and opens for email, attendees for events etc. But whether you’re a marketing leader or channel manager, what really matters – and what you want to optimize for – is the impact each marketers has.

    In this webinar, featuring marketing leaders from Bizible and Marketo, we’ll discuss how marketers can engage, measure and optimise their efforts to make sure they’re making a real impact, not just serving impressions.
  • Why Have We Rebranded?
    Why Have We Rebranded?
    Bianca George Recorded: Dec 5 2018 26 mins
    Over the past few weeks, I'm sure you will have seen emails and updates across social media about us rebranding on Monday 3rd December. Along with our rebrand, we are also revamping the portal and adding some great new features to it. I outlined some of these features in my previous email, but we want to ensure you know exactly what they are and how best to use the new and improved portal.

    Therefore, on Wednesday 5th December, we will be delivering our 'Why have we rebranded?' webinar to explain why we have merged all of our networks, what has changed on the portal, the benefits of the new portal features and how you can actually use them. Eleanor Johnson, a senior member of our customer care team, and I will deliver a presentation of all the new changes, followed by a live walkthrough of the new tools, such as our 'Ask an Expert' feature, to-do list and star rating.

    The following will be covered:
    Why In Touch Networks has rebranded
    What will change in your membership
    What new features are available in the portal and how to use them
    What benefits you can expect from the new, improved portal
    What else can we expect to see from In Touch
    Q&A
    There will also be the opportunity to ask our team questions during a 15 minute Q&A session at the end of the presentation.
  • Building Thought Leadership in 2019 and Beyond
    Building Thought Leadership in 2019 and Beyond
    Denise Brosseau, Thought Leadership Lab | David Wamsley, Rosebud Communications | Geoffrey Colon, Microsoft Advertising Recorded: Dec 4 2018 58 mins
    Now more than ever, companies need to invest time, money & resources into building their thought leadership.
    In this webinar, we will discuss how executive bylines (op-eds / opinion pieces), industry conferences & webinars can help companies establish credibility and influence in their markets.
    Key learning & takeaways:
    - Present a problem and solution instead of promoting your specific product or service.
    - Develop a cost effective and time efficient strategy to produce quality thought leadership content on a regular basis
    - Learn how to get featured in leading industry publications

    Subject Areas:
    Public Relations, Content Marketing, B2B Sales & Marketing, Media Relations

    David Wamsley
    After several decades as a serial entrepreneur (raising more than $100 million in venture funding), David founded Rosebud Communications, a strategic PR firm that works with high-growth technology companies across a variety of B2B verticals. He & his work have been featured in The New York Times, The Economist, WSJ, Fortune, Forbes, & The Washington Post.

    Denise Brosseau
    Denise works with executives to accelerate their journeys from leader to thought leader. She is a lecturer on thought leadership at Stanford Business School & a guest author for Salesforce.com, Inc.com, Fast Company, Entrepreneur & Forbes. Denise graduated with a Stanford MBA, and has spoken at major tech companies including Roche, Microsoft & Google.

    Geoffrey Colon
    Geoffrey is a compelling voice at the intersection of marketing, tech, media & popular culture. He is Head of Brand Studio at Microsoft Advertising, where he develops innovative concepts as a form of business development & collaboration with partners. Prior to joining Microsoft in 2013, Geoffrey was vice president of digital strategy at Ogilvy & Mather in New York City. Colon has done work with several influential brands including Spotify, Netflix, American Express, Coca-Cola, IBM, The Economist, USA Network, WWE, History & Red Bull.
  • Webinar: Digital Trends for 2019 - The impact on your email strategy
    Webinar: Digital Trends for 2019 - The impact on your email strategy
    Priya Aggarwall, head of CRM strategy, Tesco Dec 12 2018 3:00 pm UTC 75 mins
    With another year of disruptive digital innovation ahead of us, how do you stay ahead of the curve? Join Tesco and Mark Ash, CEO, Pure360, as we help you see through the smoke and mirrors to understand which are the key strategies you should be implementing to drive the biggest impact for your business.
  • Structured Writing Practices to Improve Cognition for Both Man and Machines
    Structured Writing Practices to Improve Cognition for Both Man and Machines
    Rob Hanna Dec 12 2018 4:00 pm UTC 60 mins
    The future of technical communication demands greater precision, knowledge, and discipline in how we create content across an omnichannel universe. It also requires better collaborative writing practices that will meet the need for faster delivery of information. The precision we require involves working with more granular content containing richer metadata. The topic becomes a container for these blocks of reusable content. Each block of content is written to evoke the intended reader response for that content. While these smaller blocks of content require more discipline, they are ultimately easier to write as they are more tightly focused on the need for that information.

    Join Scott Abel, The Content Wrangler, and his special guest, Rob Hanna, President at Precision Content Authoring Services, for this free one-hour session. Rob will look at some of the writing and analysis techniques they use at Precision Content to enable content for both the present and future—man and machine.

    Attendees will learn to see content differently from the perspective of:
    –Language Arts for Information vs. Language Arts for Personal Response
    –Four cognitive principles for analyzing and organizing information for better comprehension, and
    –Information typing and how it relates to defining the intended reader response for that content.
  • How Machine Learning Acquisitions and Implementations Are Adding Value
    How Machine Learning Acquisitions and Implementations Are Adding Value
    Brenon Daly, Research Vice President, and Nick Patience, Founder & Research Vice President Dec 12 2018 4:00 pm UTC 60 mins
    Data is a company’s most-valuable resource, but only if the value can be unlocked. For most companies, Machine Learning is the key to unlocking that value. It may still be the early days for machine learning technologies, but nonetheless, companies are still making big strategic bets on how they are going to run their businesses in the coming era of smarter software, both in terms of acquisitions and implementation. For a comprehensive look at machine learning – covering everything from the technological underpinnings to the financial outcomes in the sector – join 451 Research’s Research Vice Presidents Brenon Daly and Nick Patience for a webinar on Dec. 12 at 11am ET as they make sense of the machine learning market including how some key tech acquirers are participating in the rapidly emerging market. Additionally, they’ll take a deep-dive into the machine learning technology itself, and how IT professionals are actually leveraging it.
  • Reap the Rewards of Digital Transformation with AI-Driven Analytics
    Reap the Rewards of Digital Transformation with AI-Driven Analytics
    Sean Zinsmeister, Head of Product Marketing, ThoughtSpot & Angela Hooper, Dir, Solutions Engineering, ThoughtSpot Dec 12 2018 5:00 pm UTC 60 mins
    Today every industry is feeling the effects of the Digital Transformation brought about by disruptive technologies like the AI, Cloud, Internet of Things, Blockchain, and Microservices. While some enterprises are already benefiting from these new technologies, many are overwhelmed and struggle to transform all of these new digital signals into business value.

    Join us to learn how to:
    * Embrace digital transformation while defending against digital native competition
    * Monetize your data and enhance the customer experience with Search & AI
    * Increase data access and data fluency across your organization
    * Reduce decision latency and accelerate response times
  • Bridging the online and offline marketing gap
    Bridging the online and offline marketing gap
    Mark Coffey, SVP of Strategic Partnerships, GasBuddy Dec 12 2018 5:00 pm UTC 60 mins
    While companies have been ditching traditional marketing methods in their race to capture the online-savvy millennials, no one is on their phone 24/7, and delivering brand messages out in the world is still vital to capturing mindshare.

    Those first-gen marketing methods, including outdoor, tv, direct mail, and more, are still valuable and essential to building a stronger bottom line, especially when integrated as a vital part of an overarching marketing campaign, firing on all cylinders. That’s easier than ever, because traditional doesn’t mean old-school and analog anymore, and innovations in marketing technology don’t only apply to your online channels. You can apply your martech capabilities not just for tracking, measurement, and attribution, but to keep tabs on omnichannel competitor strategies, design the most effective campaign copy in every arena, create the most impactful rollouts between all your channels and more.

    To find out how to integrate offline marketing channels with your online efforts, how marketing technology can bring those traditional methods into the twenty-first century, and more, don’t miss this VB Live event!

    Registration is free.

    Attend this webinar and learn:
    * How to use martech to digitize offline channels
    * How to integrate traditional marketing efforts into their newer tech-driven marketing stack
    * The importance of combining online and offline marketing
    * How to track offline conversions

    Speakers:
    * Evan Jones, CMO, Fender
    * Mark Coffey, SVP of Strategic Partnerships, GasBuddy
    * Myllisa Patterson, Senior Director, Event Cloud Marketing, Cvent
    * Shannon Ryan, Head of Marketing, CI&T
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • The 5 Planks of Door Opening Success
    The 5 Planks of Door Opening Success
    Caryn Kopp, Chief Door Opener Dec 12 2018 5:00 pm UTC 38 mins
    The first step in closing a sale is the initial meeting. Do you want more of those? Learn:

    -What motivates the right decision makers
    -How to find the ideal prospects
    -The secret to creating compelling messaging
    -Objection responses which work
    -Secrets to hiring the right hunter
    -Techniques for creating urgency
  • Outsourcing: Necessary Evil or Valued Partner?
    Outsourcing: Necessary Evil or Valued Partner?
    Jennifer Kaufman and Debbie Roemer Dec 12 2018 6:00 pm UTC 60 mins
    Adding a vendor to your staffing model can be a strategic move if you need to reduce budget, deliver new content types, scale fast, or co-locate writers in new geographies.

    Join Scott Abel, The Content Wrangler, and his special guests, Jennifer Kaufman a Senior Content Services Manager at NetApp, and Debbie Roemer, a highly experienced content consultant, for this free, one-hour webinar. Jennifer and Debbie will talk about how to find the right vendor, plan for the engagement, and nurture the relationship. You'll learn how to plan for success when building a mixed team of vendor and staff content creators.
  • The Secret to Event ROI is Pre-booked Sales Meetings
    The Secret to Event ROI is Pre-booked Sales Meetings
    Kristen Alexander, CMO, Certain Dec 12 2018 7:00 pm UTC 60 mins
    It’s a fact: While companies are investing more and more in events, B2B marketers are struggling to tie event spend to revenue generation. So what’s the secret to delivering measurable results for your events? Getting those crucial face-to-face meetings between prospects and your sales team booked in advance of events.

    Join us on December 12th in this informative webinar, where we break down:

    - How to streamline the process of scheduling pre-event sales meetings
    - Best practices for establishing and tracking your event metrics strategy
    - Key factors for meeting setup & success
    - Collecting quality data to enable sales & drive pipeline
    - And much more!
  • Using Universally Faceted Nano Content to Improve Findability
    Using Universally Faceted Nano Content to Improve Findability
    John O'Gorman Dec 12 2018 9:00 pm UTC 60 mins
    Technical communications has progressed from monolithic paper and digital manuals, to structured, topic-based authoring, and more recently down to 'microcontent' to improve quality, ease of access and consistency of message. 'Nano-content' is the next logical step in that progression and lives at the 'coalface' between content and data. It is the bridge between structured data and structured topics which, when properly managed, can add several new dimensions to technical publications work.

    Universally faceted nano-content is a technique that takes a page from GPS applications that use triangulation (latitude, longitude, and elevation) to locate things in geographic space. Locating things in digital space should be just as intuitive and precise.

    Join Scott Abel, The Content Wrangler, for this webinar with his special guest, John O’Gorman, Principal and Chief Disambiguation Officer at Quantum Semantics. John will walk through the process of identifying, classifying and using terminology to connect the language of a business or application to the content that supports its use. He will demonstrate how the same process can be extended to the content itself and how, in combination, faceted terminology takes findability to a whole new level.

    ABOUT JOHN O'GORMAN

    John O'Gorman is a 30-year veteran of the information management trenches. He is the inventor of a universal classification protocol called Q6, and co-founder of Q6FSA, an enterprise information management collaboration with Robert Vane in the UK. His experiences run the gamut from terminology stores and data catalogs, to executive information reporting, data warehousing, activity-based costing and technical communications, localization and internationalization. His big 'aha' moment came when he realized that all of them are made of the same stuff and follow the same rules.
  • Automating Apache Kafka
    Automating Apache Kafka
    Ben Slater, Chief Product Officer, Instaclustr Dec 12 2018 10:00 pm UTC 45 mins
    Instaclustr recently extended their managed service for Apache Cassandra to include support for Apache Kafka, this presentation will walk through the key challenges and lessons learned in extending Instaclustr’s provisioning and management system for Kafka.

    Specific details will include: benchmarking, choosing appropriate cloud provider configurations, and security configuration.
  • Marketplace & Data Virtualization: révolutionnez accès & gestion de vos données
    Marketplace & Data Virtualization: révolutionnez accès & gestion de vos données
    Sihem Merah, Ingénieure avant-vente, Denodo Dec 13 2018 10:00 am UTC 60 mins
    Avec les volumes énormes de données brassés par les entreprises aujourd’hui et la multiplicité des sources de données, comment savoir quelles données sont disponibles pour l’analyse ? Comment puis-je y accéder ? La donnée est-elle de qualité et la plus pertinente ?

    Pour répondre à ces questions, une solution : mettre en place une Data Services Marketplace, un lieu unique où utilisateurs métier comme développeurs peuvent rechercher et accéder aux données mises à leur disposition en tant que service. Les bénéfices sont multiples : meilleure agilité, data intégration et quality.

    Dans ce webinar, nous vous expliquerons pourquoi et comment, à l’instar de clients comme Anadarko et Guardian Life, votre entreprise peut la mettre en place et en bénéficier.

    Les points clés abordés :

    - Qu’est-ce qu’une data marketplace. Les bénéfices à la loupe.

    - La Data Virtualization comme fondement de la data marketplace: comment elle assure la connectivité à vos sources de données, l’abstraction et la modélisation de vue métier

    - Les points d’attention : sécurité et confidentialité, performance et qualité, data gouvernance

    - Cas clients : Anadarko (compagnie pétrolière américaine) et Guardian Life (4ème plus grosse mutuelle de santé américaine). Comment ils ont créé leurs data services marketplaces en utilisant la data virtualization

    - Démo : Comme dans Google ou Amazon, recherchez, explorez, validez et requêtez les jeux de données disponibles dans votre entreprise, tout en respectant la sécurité
  • ¿Por qué deberías pensar en un data lake virtual?
    ¿Por qué deberías pensar en un data lake virtual?
    Anastasio Molano, Senior VP. Denodo Dec 13 2018 10:00 am UTC 75 mins
    ¿Qué es un data lake virtual y qué ventajas ofrece a los usuarios de negocio y a los data scientists?

    Las arquitecturas lógicas (basadas en la conexión a los repositorios de información y no en la replicación masiva de datos), son la evolución natural del ecosistema analítico moderno, según los principales analistas de la industria.

    En este webinar presentamos el concepto del data lake virtual, una arquitectura lógica en la que el data lake tradicional expande sus capacidades al funcionar en conjunto con una capa de abstracción basada en virtualización de datos.

    El data lake virtual aporta flexibilidad, acelera los proyectos de Big Data en la organización y mejora la gobernanza de datos. Además, puede ser utilizado por más variedad de usuarios y no solo los científicos de datos.

    Descubre cómo convertir un data lake en el sistema de provisión del dato y maximizar los beneficios para toda la empresa.
  • Digital Commerce Platform - From Payments to Full Business Enablement
    Digital Commerce Platform - From Payments to Full Business Enablement
    Markus Eichinger, Executive VP Group Strategy Wirecard AG Dec 13 2018 10:30 am UTC 60 mins
    Digital platforms appear to be omnipresent in today’s world – from food delivery companies that connect restaurants, food couriers and hungry customers via online platforms, to ecommerce retailers such as Amazon, which operate platforms that enable merchants to sell their goods to customers online without the need for physical stores. In fact, one speaks of the “Digital Platform Economy” era, which is reflected in an explosion of platform-based business models that can be observed across various industries. And at Wirecard we firmly believe that the payment industry should not be an exception.

    Whether you’re operating in the retail, financial services, consulting, or any other sector, this webinar will be of value to you if you are looking for ways to boost your business with a state-of-the-art omnichannel solution.

    More specifically, you’ll get:
    • An overview of the “Platform Economy” phenomenon
    • An understanding of the effect and impact of the platform economy on the payment industry
    • An insight into Wirecard’s ecosystem and the different levers available to maximize the value of your customers and your business

    Moreover, you’ll learn how the right digital platform creates the basis for great customer journeys that can be tailored to specific customer segments and their needs.

    Join Wirecard’s Markus Eichinger as he explores the “Digital Platform Economy” phenomenon and showcases how Wirecard goes beyond doing payments, to fully enabling and powering businesses globally.
  • Discover Augmented Intelligence leveraging Human-Centric AI-Just Ask MondoBrain!
    Discover Augmented Intelligence leveraging Human-Centric AI-Just Ask MondoBrain!
    Kathryn Inscoe, Sales Executive & Six Sigma Green Belt | David Park, Technology Engineer & Data Scientist Dec 13 2018 12:00 pm UTC 60 mins
    MondoBrain invented Enterprise Augmented Intelligence (EAI), human-centric and explainable Artificial Intelligence, that unlocks & leverages Human and Collective Intelligence empowering organizations and individuals to make optimal performance decisions with undisputed consensus and transparency. With MondoBrain's revolutionary hypothesis-free Algorithm, using algebraic-geometry, it uniquely extracts the critical drivers and ranges that have the strongest impact on any given Key Performance Indicator (KPI). Understand how you can impact every line of your P&L, gain a competitive advantage and empower all decision makers by using MondoBrain's video game like simplistic user interface to view KPI Trees & Intelligent Dashboard on-demand with implementation in less than a week. This is Next Level Intelligence! To make critical and impactful operational decisions, Just Ask MondoBrain!
  • Global Supply Chain Risk Report: Insights and Findings from Q3 2018
    Global Supply Chain Risk Report: Insights and Findings from Q3 2018
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Dec 13 2018 1:00 pm UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q3 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q3 2018 report, published in December 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q3 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • Trends in 2019: Using AI and IoT to Make the World a Better Place
    Trends in 2019: Using AI and IoT to Make the World a Better Place
    Wael Elrifai, VP for Solution Engineering, Hitachi Vantara Dec 13 2018 4:00 pm UTC 60 mins
    Wael Elrifai, co-author of the book, “The Future of IoT”, shares his experience of recent changes in IoT technology, new terminology, and the complex challenges of scaling from sensor technologies to whole smart cities. Wael also explains how his passion for sustainable development and innovation come together to achieve good.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster Dec 13 2018 4:00 pm UTC 60 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Take Control in an Account-Based Buying World
    Take Control in an Account-Based Buying World
    Lauren Weatherly- VP of Marketing, PGi; Matt Senatore- Service Director of ABM, SiriusDecisions; Latane Conant- CMO, 6sense Dec 13 2018 5:00 pm UTC 60 mins
    Failing to align on marketing and sales strategies leads to wasted efforts, execution mishaps and lost business opportunities. Yet according to SiriusDecisions research, only 37 percent of b-to-b organizations would say there is overall marketing and sales alignment, and nearly one-third of sales organizations estimate they lost at least one month of productivity re-evaluating their account territory assignments after the start of the year.

    Tune-in to learn industry best practices for aligning sales and marketing to drive demand in an account-based buying environment. Discover tips for leveraging technology to gain actionable insights on accounts, focusing prioritization efforts to rapidly scale ABM efforts.

    You’ll also hear first-hand how to create an aligned ABM strategy that drives measurable results like faster time to engagement, larger deal size, and higher win rates.
  • Re-engaging Prospects: How Sunlighten Brings Leads Back to Life
    Re-engaging Prospects: How Sunlighten Brings Leads Back to Life
    Simmy Kaur @ Conversica, Nancy Nardin @ Smart Selling Tools, Kris Saim-Gentry @ Sunlighten Dec 13 2018 6:00 pm UTC 48 mins
    Every CRM has a number of leads that are old and unresponsive. Do you throw them away or let them sit there? (Hint - neither is the answer).

    Learn how to make old leads work for you in this webinar featuring Kris Saim-Gentry, Marketing Director at Sunlighten, and Nancy Nardin, Founder and CEO of Smart Selling Tools. You'll also receive a demonstration from Conversica on how to engage prospects and close more deals with an AI Assistant.

    In this webinar, we'll cover:

    - How Sunlighten uses the Conversica AI assistant to generate additional revenue
    - How to reach out to existing leads at scale through personalized, two-way conversations
    - How AI technology can filter through the best leads for your sales reps
  • Building Your First Report With Jaspersoft
    Building Your First Report With Jaspersoft
    Gene Arnold, Sr. Solutions Consultant, TIBCO Software Shane Swiderek, Product Marketing Manager, TIBCO Software Dec 13 2018 6:00 pm UTC 63 mins
    Are you building a report for a summer school project? For a mission-critical financial or healthcare system? For fun?

    Regardless of your end-goal, knowing how to build a report is the first prerequisite to distributing information effectively to your fellow humans. Modern reporting opens the door to using data from the latest data sources, creating beautiful visualizations, and sharing your creations using smart and powerful distribution methods.

    Join us to learn the essentials of creating a report with TIBCO Jaspersoft® embedded BI. In this session, we’ll share best practices and provide live tutorials on:

    Connecting to your data
    Adding report components & visualizations
    Formatting and styling your report
    Sharing your report with others
  • Q4 2018 BrightTALK Community Update - Business Intelligence & Analytics
    Q4 2018 BrightTALK Community Update - Business Intelligence & Analytics
    Romain Doutriaux, EMEA Marketing Director at Dataiku & Erin Junio, Content Manager at BrightTALK Dec 13 2018 6:00 pm UTC 45 mins
    Discover what's trending in the Business Intelligence & Analytics community on BrightTALK and how you can leverage these insights to drive growth for your company.

    Hear from Romain Doutriaux, EMEA Marketing Director at Dataiku, about the topics, trends and technologies that are currently top of mind for BI & Analytics professionals.
  • There's No AI Without IA
    There's No AI Without IA
    Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EIS Dec 13 2018 6:00 pm UTC 60 mins
    Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

    Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

    In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

    You will learn:

    --How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
    --The infrastructure you’ll need to consider when planning for your AI initiative
    --How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
  • The State of Technical Communication: 2019
    The State of Technical Communication: 2019
    Scott Abel, The Content Wrangler Dec 13 2018 6:00 pm UTC 60 mins
    Join Scott Abel, The Content Wrangler, in The State of Technical Communication 2019 webinar for a review of the troubles, trends, tools, and technologies impacting technical communication teams around the globe.

    Scott will share high-level results from our annual Technical Communication Industry Benchmarking Survey. Attendees will receive a complimentary summary of the survey results.
  • Reimagining the Contact Center with Bots & AI
    Reimagining the Contact Center with Bots & AI
    Abinash Tripathy, Co-founder, Helpshift Dec 13 2018 6:00 pm UTC 60 mins
    Bots, artificial intelligence, and messaging — cost-effective, easy-to-implement automation technology —- is gaining a major foothold in customer service organizations, and the impact is palpable. Contact centers are on track to shrink by 50 percent in the next three years as routine tasks are taken over by faster, efficiency-saving bots that can triage requests, boost customer satisfaction, and offer an 8.6 percent increase in profit margin per customer.

    These technologies are also making it easy to tap into the gig economy, which is producing a growing supply of tech-savvy labor for companies that also saves costs. For workers, it means flexible arrangements with low barriers to entry, plus more satisfying employment, now that the grunt work has been eliminated by automation.

    AI and automation is set to level up the workforce, the economy, and your bottom line. For a closer look at the long-term implications of automation, how to invest in the brave new world of work, and more, don’t miss this VB Live event!

    Attend this webinar and learn:

    * The workforce implications of customer service bots
    * How bots and employees can work side-by-side
    * What smart companies are doing to lay the groundwork
    * Future of work - what does it look like?

    Speakers:

    * Abinash Tripathy, Co-founder, Helpshift
    * Peter Ryan, Principal Analyst, Ryan Strategic Advisory
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Helpshift