Hi [[ session.user.profile.firstName ]]

Marketing

  • Why a Unified Digital Transformation LOB Strategy is Vital
    Why a Unified Digital Transformation LOB Strategy is Vital Darren Guarnaccia, Global Leader of Partnerships & Alliances, Sitecore & Tom Fuchs, MTC Technical Architect, Microsoft Recorded: May 25 2017 20 mins
    Business and IT leaders are designing digital transformation together, and the discussion around technology is no longer confined to just IT.

    In today’s digital economy, organizations need to architect for agility and find new ways to create value at a rapid pace. As a result, the discussion around technology is no longer confined to IT. Leaders from across Marketing, HR, Finance and Ops are turning to IT Leaders to help drive innovation. Business leaders need to work together to design a digital strategy to drive competitive transformation. This series will cover topics that the business and IT should be working on together for increased value.

    In this webcast you’ll learn:
    - Solutions for digital customer engagement
    - How B2B marketers can apply B2C approaches to create a more human connection
    - Why instant access to real-time data is essential for today’s marketer to deliver personalized content
    - The intersection of commerce and content
  • How to Use Behavioral Marketing in Your Emails
    How to Use Behavioral Marketing in Your Emails Marissa Goba, Account Manager at Movable Ink Recorded: May 25 2017 12 mins
    No two customers are the same. So why send one-size-fits-all email content? In this webinar, you'll learn how leading brands are using behavioral triggers to deliver relevant, customer-focused email campaigns. You'll get inspiration for your email marketing strategy and discover why behavioral marketing is powerful stuff. Sign up now!
  • Effective Territory Management
    Effective Territory Management Michael Griego Recorded: May 25 2017 43 mins
    As a sales rep or sales manager, are you effectively managing territory? Are you focused, systematic, productive, and thorough in your approach while still being nuanced and flexible? Are you working the right deals, at the right level, at the right time, in the right way? Let's nail this down.
  • How Talkdesk Transformed Disparate Data into Tell-All Dashboards
    How Talkdesk Transformed Disparate Data into Tell-All Dashboards Ernest Wong, Product Manager, Talkdesk, Nouras Haddad, Director of Tech Alliances & Taylor Brown, Co-founder of Fivetran Recorded: May 25 2017 62 mins
    When you don’t have a solution for data, you fall back on slow, suboptimal tactics for accessing data, denying business users and decision makers access to the most accurate, up to date, and relevant information.

    Learn how Talkdesk went from a chaotic world like the one above to being a company where people can easily explore data and quickly get a 360° view of every account. Using FiveTran and Looker, Talkdesk’s product manager was able to tie all their now-centralized data together to create a powerful and stable environment for data discovery.

    From this webinar, you will learn:

    • What a centralized data store can do for you and how you can achieve that

    • Why you should be transforming your data at the time of query, not before you load it into your database

    • How one man created a company-wide data platform in one month
    Watch to understand how to take control of your data and use it to drive results.
  • The Download: Tech Talks by the HPCC Systems Community, Episode 5
    The Download: Tech Talks by the HPCC Systems Community, Episode 5 Flavio Villanustre Recorded: May 25 2017 100 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 5 will include 15 minute Tech Talks on HPCC Systems. Speakers include:

    Jeff Bradshaw, Proagrica - Interlok Deep Dive
    Jon Burger, LexisNexis Risk Solutions - Hive 360
    Rodrigo Pastrana, LexisNexis Risk Solutions - WsSQL
    Bob Foreman, LexisNexis Risk Solutions - ECL Tip of the Month
  • Email Design Trends 2017
    Email Design Trends 2017 Lee Davies, Online Marketing Manager, Pure360 Recorded: May 25 2017 35 mins
    Lee takes a look at our recent Email Design Trends 2017 report and offers further insight into some of the key design trends for this year and beyond.
  • Video: Go Up's World of Webaholics - Part I
    Video: Go Up's World of Webaholics - Part I Ed James and Tom Skinner Recorded: May 25 2017 7 mins
    Go Up present: The Webaholics. This amazing short explores the relationship between the Internet and mankind, tracing how the web, especially Google and Social Media, have drastically altered the way in which humanity functions.
  • Opioid Abuse: Scripting the Way to Addiction
    Opioid Abuse: Scripting the Way to Addiction John Maguire, M.D., Chief Medical Officer and Mark Starinsky, AHFI, CFE, CHC, Service Delivery Manager, GD Health Recorded: May 24 2017 58 mins
    With dramatic increases in prescription opioid availability, usage and spending, this session will explore popular fraud schemes associated with drug abuse and discuss effective data mining to identify such behavior. This session will help investigators combat the opioid epidemic through discussion of contributing factors of opioid availability, common fraud schemes used by drug seekers and Federal and State intervention strategies aimed at reducing prescription opioid abuse.
  • How to Accelerate Task Efficiency and Cloud Productivity
    How to Accelerate Task Efficiency and Cloud Productivity Ken Jones, Consulting Director, Project Made Easy Recorded: May 24 2017 28 mins
    Adding resources (crashing) or running more work in parallel (FastTracking) are common strategies in Microsoft Project to accelerate schedules. But what about task efficiency—how long it takes to perform work?

    Learn how to speed up your project's schedule for improved cloud productivity, collaboration and valuable project management.

    Join this webcast to learn how to:
    - Add resources to a project, known as 'crashing'
    - Run more work in parallel during a project, known as 'FastTracking'
    - Improve the efficiency of your project schedule
  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • Sales Call Intros that Work
    Sales Call Intros that Work Lauren Bailey Recorded: May 24 2017 32 mins
    Coffee is NOT for closers. . . it’s for openers! Especially in phone sales, it’s harder and harder to get and keep prospects’ attention. So you’re most critical tool isn’t your close, it’s your opening! Reps and Sales Managers, learn top mistakes & how to rewrite your own opening!
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time?
    Cross-Device and Mobile Consumers: Who Are They and Where Do They Spend Time? Connie Hwong, Global Content Marketing Director, Gautam Moktan, Data Analyst Recorded: May 24 2017 31 mins
    Attention brands, publishers, and advertisers: Wondering how and when to capture consumer attention? Attend this webinar to get a review of our latest data and insights about the U.S. cross-device and mobile consumer. 

    We'll cover: 
    - How are consumers using various devices over the course of a week, and which demographic segments are the most cross-device? 
    - Which social and content apps rank high and for whom? 
    - A focused look at three types of consumers who play games, shop, and listen to music
  • Las cuatro principales tendencias del mercado en medios digitales
    Las cuatro principales tendencias del mercado en medios digitales Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: May 24 2017 42 mins
    La industria de los medios digitales se está volviendo más competitiva cada día, debiendo optimizar la creatividad y el pensamiento estratégico para poder conseguir sus metas de negocio. Los ingresos digitales no compensan a los ingresos tradicionales de medios impresos, la publicidad y las audiencias están cada vez más distribuidas en entre redes sociales y distintas formas de monetización de anuncios.

    Únase a Gabriel D'Onofrio, General Manager LATAM en Cxense para comprender como las 4 principales tendencias de la industria están afectando su negocio,, y conozca cuales son las opciones estratégicas más recomendables en base a casos de éxito para poder continuar creciendo en un entorno cada vez más competitivo.
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • The future of social media and event technology: A 2017 trend watch
    The future of social media and event technology: A 2017 trend watch Matthew Howarth, Business Development Manager, Cvent Recorded: May 24 2017 60 mins
    As ideas, apps, and innovations continue to explode onto the scene, what was once considered far-off in the distance is literally around the corner. Event professionals must decide both which technologies to implement to improve the attendee experience, and new ways to encourage social sharing.

    In this webinar, Matthew Howarth from Cvent will explore what’s in store for event technology and social media in 2017.

    Matthew will additionally discuss:

    - New ways to use Snapchat, Augmented Reality, and Video- Enabled Beacons to create memorable moments for attendees.

    - How technology will change the way attendees consume content both in the short-term and beyond.
  • Sales Analytics: How to Build a Data-Driven Sales Strategy
    Sales Analytics: How to Build a Data-Driven Sales Strategy Joe Clarke, UK Sales Manager - Tableau Recorded: May 24 2017 46 mins
    Tableau is the one of the leading players in analytics, and like any company, Tableau needs to make decisions about sales data. As a data company, we’re always on the hunt for the best way to look at sales information to help make decisions about quota, territory management, and must-win deals.

    In this webinar, see how the sales team at Tableau have made sales analytics and dashboards part of their team daily routine. We're going to dive deep into the dashboards that sales leverage to manage their time, measure performance, collaborate globally, strategically target territories, and more. Joe Clarke, Tableau's UK & Ireland SalesManager will show you how sales performance management is obtained and adopted across the organisation.
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • Conversational Technologies- The Catalyst For Customer Service Experience
    Conversational Technologies- The Catalyst For Customer Service Experience Sheryl Kingstone, 451 Research; Jordi Torras, Inbenta; & Phil Jennings, Ticketmaster Recorded: May 23 2017 56 mins
    The shift of customer service from a cost center to an engagement center will spur investments in more intelligent automation and conversational approaches to service and commerce. With 76% of customers preferring digital channels to communicate with businesses, and roughly 40% choosing to chat with a business through SMS, social media or Facebook messenger, conversational technologies have forever changed the customer service experience. Learn first-hand, from industry peers, how smart chatbots are improving how businesses converse with customers, and nurture relationships across the customer journey.

    Join the 451 Group, Ticketmaster and Inbenta for this session to discover how:

    •Digital engagement will shift commerce and service from interactions to conversations [The 451 Group predicts that 80% of all customer interactions will eventually be contained in a self-service channel].

    •Customers want self-service options on their own terms, in their preferred channels, including SMS, web or mobile chat. [The 451 Group data shows 55% of survey respondents prefer self-serve tools to avoid calling a customer service agent]

    •How businesses like Ticketmaster leverage enterprise-class chatbots; key factors to include and what to to avoid when launching a chatbot pilot [55% of companies employ self-service solutions; and 26% say they plan to build a chatbot as part of their self-service strategy]
  • Boost Your Online Revenue in Real-Time
    Boost Your Online Revenue in Real-Time Iris Lieuw, SOASTA Data Science Team Lead & Mat Ball, Marketing Manager, SOASTA Data Science Recorded: May 23 2017 25 mins
    For companies operating online, web speed and performance always impact business outcome. As Cyber-Monday approaches companies are looking to maximize conversion and revenue. Part two of SOASTA’s “Easy Data Science” series illustrates how data science provides a real-time competitive advantage. We’ll show you “how.”

    The talk will showcase SOASTA’s data science capabilities for the following outcomes:
    - Alerting for campaigns or heightened periods of traffic, modeled from your entire user-event history
    - Real-time visibility into user session paths, allowing marketing and development teams to quickly identify and remediate slow loading pages critical to campaign revenue
    - Remedy poor user engagement, site slowdowns, and capitalize on revenue opportunities with total visibility across all of your dimensions (OS, Browser, Device, Geo, etc.)
  • Introducing Birst 6: Connect to a new level of trusted insight
    Introducing Birst 6: Connect to a new level of trusted insight Pedro Arellano Vice President, Product Strategy, Birst Recorded: May 23 2017 47 mins
    Useful insights are wasted every day because your employees and customers analyze data in silos. What if you could unlock the collective intelligence of your people and your data?
    Birst 6, the newest release from the global leader in cloud BI & analytics, connects your team’s insights through a network of analytics in the cloud, for trusted insights and smarter business decisions.

    Watch this webinar and be among the first to learn about Birst 6. In this webinar you will:
    - Learn how Birst Connected Data Prep empowers business people to smartly access, prepare, and network data on their own.
    - Understand how Birst’s network of analytics eliminates disconnected silos of information.
    - Watch a demonstration of the new features in Birst 6.
  • Healthcare Analytics: Trends, Challenges, and Use Case
    Healthcare Analytics: Trends, Challenges, and Use Case Ronald van Loon, Top Big Data and IoT Influencer & Angelika Klidas, Chief BI Officer at MagnaVersum BI Service Recorded: May 22 2017 47 mins
    The healthcare industry is transitioning to adjust to a more digitally reliant world. As healthcare organisations convert from a fee-for-service industry to a value-based payment model, they need to have modern technologies to support all aspects of clinical and financial operations. Healthcare administrators need the right technological tools to improve operations, address patient care more effectively, and solve industry challenges.

    A modern BI&A platform can offer advanced analytics solutions for the healthcare industry in a variety of applications, providing whole-system analytics to bring together clinical, operational, and financial data.

    In this webinar, presenters Ronald van Loon and Angelika Klidas will discuss:

    •Trends and challenges within the healthcare industry.
    •Relevant use cases for BI&A platforms within a modern healthcare environment.
    ---Effectively addressing patient satisfaction levels and experiences.
    ---Population health and care management for best possible outcomes.
    ---Measuring quality scores and outcomes for healthcare best practice compliance.
    ---Provider performance analysis across care continuum.
    ---Improving labour utilization and evaluation.
    ---Focusing on patient and clinical care from an operational position.
    •Increasing the value of healthcare data via a modern BI&A platform.

    Please join presenters Ronald van Loon and Angelika Klidas at the conclusion of the webinar for an interactive Q&A.
  • Fix These 10 Common Marketing Data Fails to Boost Conversion
    Fix These 10 Common Marketing Data Fails to Boost Conversion Allen Pogorzelski, VP of Marketing, Openprise and Eric Vidal, SVP of Marketing at Broadsuite Media Group Recorded: May 19 2017 54 mins
    Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them.

    Engage with experts from Openprise and The Marketing Scope as they share:

    * How to assess if data quality is holding your campaigns back.
    * Best practices to improve the data you already have.
    * How to improve your segmentation and personalization efforts.
    * Which processes to focus on to get the most bang for your buck.
  • How Project Management Software Aligns Scheduling & Productivity
    How Project Management Software Aligns Scheduling & Productivity Dale Howard, Sensei Project Solutions Recorded: May 19 2017 64 mins
    When it comes to project management, an accurate schedule is everything.

    Without an accurate schedule, you can't effectively manage a project using Microsoft Project. However, many users aren't aware of the proper methods to follow to develop an accurate project schedule.

    Guest expert Dale Howard will show you the important techniques you need to know to create an accurate project schedule in Microsoft Project.

    Join this webcast to learn how to:
    -Create meaningful calendars with project management software
    -Use constraints and deadline dates effectively
    -Assign resources to tasks
  • Accelerating Business Operations with Live Data Management
    Accelerating Business Operations with Live Data Management Trae Wallace - Director of Business Operations Kapost Recorded: May 18 2017 23 mins
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • Sales Checkup
    Sales Checkup Debbie Mrazek May 30 2017 3:00 pm UTC 45 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex May 31 2017 2:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • Harnessing the power of influencer marketing in B2B
    Harnessing the power of influencer marketing in B2B Danielle Howe, reports editor, B2B Marketing, Luke Brynley-Jones, MD, OST and Nicolas Chabot, head of EMEA at Traackr May 31 2017 2:00 pm UTC 45 mins
    Influencer marketing is no longer completely new on the scene, but there are few B2B marketing departments that are harnessing its full power. So what are the easy steps you can take to capitalise on the influence of the most powerful figures within your industry?

    In this webinar, Danielle Howe, reports editor at B2B Marketing, will be joined by Luke Brynley-Jones, MD at OST and Nicolas Chabot, head of EMEA at Traackr, who will discuss the steps you can take to create and run a successful influencer marketing programme for your B2B brand.

    In this session you'll learn:

    • The value of influencer marketing in B2B, and whether it's right for you.

    • How to identify your most powerful influencers, and steps you can take to engage with them.

    • How to collaborate with influencers to extend the reach of your brand and engagement with new audiences.
  • Building an agile team to drive amazing customer experiences
    Building an agile team to drive amazing customer experiences Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital May 31 2017 3:00 pm UTC 60 mins
    In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

    According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

    About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
  • DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA
    DITA Satisfaction Survey: Overcoming the BIG Challenges When Adopting DITA Rob Hanna, Mark Lewis, and Keith Schengili-Roberts May 31 2017 3:00 pm UTC 60 mins
    Over the past decade, thousands of organizations around the globe have adopted the Darwin Information Typing Architecture (DITA) to help them improve the way they create, manage, translate, and deliver content to prospects and customers. And yet, despite the many benefits DITA can provide, not everyone who has made the move is satisfied with the experience.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Rob Hanna, Mark Lewis, and Keith Schengili-Roberts—three content strategy experts with deep experience solving content conundrums with DITA, as we discuss the results of our 2017 DITA Satisfaction Survey. Our panel will review the top reasons survey respondents are dissatisfied with their DITA implementations. We’ll also discuss why some DITA projects fail and provide advice on how to best overcome these challenges (or avoid them altogether).

    Rob Hanna is President and Chief Information Architect at Precision Content Authoring Solutions, a professional technical communicator, and a leading expert in structured XML authoring, DITA and content management. Rob has consulted to or worked for several Fortune 500 companies including Cisco Systems Inc., and Xerox.

    Mark Lewis is a content strategist, author, STC Fellow, and DITA Metrics educator. In his book, DITA Metrics 101, Mark proves the value of moving static content to XML and intelligent content. He is recognized throughout the industry for his ability to build clear business cases that show the benefits of aligning content strategy and corporate strategy.

    Keith Schengili-Roberts is the DITA Evangelist and Market Researcher at IXIASOFT. Keith is also an award-winning lecturer on Information Architecture at the University of Toronto’s School for Continuing Education. He is the Chair of the OASIS DITA Adoption Committee, and can often be found presenting at conferences, working with customers, and researching how DITA is being used and sharing those results.
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M May 31 2017 4:00 pm UTC 60 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • DITA Best Practices: 10 Things You Can Do To Help Ensure Success
    DITA Best Practices: 10 Things You Can Do To Help Ensure Success Jenifer Schlotfeldt, Senior Content Strategist, Designer & Architect, IBM May 31 2017 5:00 pm UTC 60 mins
    You’ve made the decision to move to DITA, now what? Where do you start? What should you know up front? What are the pitfalls in implementing DITA? How can you avoid those pitfalls?

    Join me, Scott Abel, The Content Wrangler, and my special guest, content strategy maven, Jennifer Schlotfeldt, IBM, for a presentation designed to highlight best practices to help ensure DITA project success.

    Attendees will learn:
    • Ways to ensure the creation of effective topics
    • How to properly architect content and assemble topics into information that is retrievable, organized, and reusable
    • Several “in the trenches” solutions for ensuring quality implementations, including guidance on content conversion

    About Jennifer Schlotfeldt

    Jenifer Schlotfeldt is a senior content strategist, designer, and architect at IBM. Jenifer leads a team of software engineers and content designers that owns the Bluemix Learn Experience. Not only is the team supporting continuous delivery of the Bluemix Docs, but it also embraces DevOps and Design Thinking practices. She is also the co-author of "DITA Best Practices: A Roadmap for Writing, Editing, and Architecting in DITA," published in 2011.
  • Going DITA: Building an Implementation Plan for Positive Disruption
    Going DITA: Building an Implementation Plan for Positive Disruption Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions May 31 2017 7:00 pm UTC 60 mins
    You’re sold on the benefits of migrating your content to DITA. Now it’s time to get all the pieces in place for your implementation.

    Moving to DITA and structured content means changing your authoring paradigm, content model, process, and toolset. It can be a positive disruptive change in your organization offering huge opportunity and payoff. But let’s face it: moving to DITA is a disruption, and like any change, if not planned and managed properly, it won’t end well.

    Join me, Scott Abel, The Content Wrangler, and my special guests, Joe Gelb of Zoomin Software, and Yehudit Lindblom of Suite Solutions, as we review a migration process that covers all the bases, helping you build your game plan for a winning DITA implementation.

    Attendees will learn:
    • The key components of a DITA implementation, process, details, and dependencies involved
    • How to build a solid plan based on experience, and schedule accordingly
    • The skills required and the help you should seek when tackling a DITA project
  • It Takes a Village to Create Your Content Collection
    It Takes a Village to Create Your Content Collection Amber Swope, Content Strategy and DITA Expert May 31 2017 9:00 pm UTC 60 mins
    What content do your users need? Who creates it? How do you share it?

    Join me, Scott Abel, The Content Wrangler, and my special guest, Amber Swope, content strategy expert, for a discussion about content collections.

    Attendees will learn how to:
    • Identify the requirements for a content collection
    • Determine the collection scope
    • Collaborate with other stakeholders to build and maintain the collection

    Let’s talk about strategies to create and share the right content in your organization.

    About Amber Swope

    Amber Swope is an internationally recognized expert on the Darwin Information Typing Architecture (DITA) who specializes in helping teams develop their information architecture and implement DITA. With over 20 years of experience in the information development field and 12 years of DITA expertise, Amber helps teams design and optimize their environments to improve efficiency and reduce costs. When she’s not busy helping to change the world with XML, she can be found playing soccer, walking her puppsters, and enjoying Portland, Oregon.
  • Unlock the Value of Premium Advertising and Campaign Optimization
    Unlock the Value of Premium Advertising and Campaign Optimization Dennis Mulcahy, Vice President of Cxense and David Rowley, Senior Director, Ad Platform Strategy with Advance Digital Jun 1 2017 5:00 pm UTC 30 mins
    Ad campaign optimization has become essential for premium publishers to continue to thrive and stay competitive in today's fast paced environment. The challenge surrounding a majority of ad opt teams today is the lack of time and technical resources.

    For the past several years the focal point of development has been placed on sell side technology, but what about the buy side? Premium publishers who understand the value of their brand and inventory now have a way to automate their optimization and spend more time building the value and relationships they once had with advertisers.
  • Seven Keys to Solving Your Client's Problems (and your own)
    Seven Keys to Solving Your Client's Problems (and your own) Tim Hurson Jun 1 2017 5:00 pm UTC 45 mins
    Just as athletes can improve athletic performance, all of us can improve our problem-solving skills. These seven skills will help you help your clients identify their challenges more clearly and co-create profitable solutions. No matter what your starting point, you will perform better by applying these skills.
  • Jupyter is more than notebooks, JupyterLab and beyond! (Webinar)
    Jupyter is more than notebooks, JupyterLab and beyond! (Webinar) Ali Marami Jun 1 2017 5:00 pm UTC 60 mins
    Join us to learn about JupyterLab, the new open source computational environment for Jupyter. Increase the performance of your data science projects by working in an integrated environment for your notebooks, editor, terminal and console. We will also discuss R-Brain cloud platform and its new R Python Cloud IDE which is built on JupyterLab.
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Jun 1 2017 6:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • Crawl, Walk, then Run Your Way to ABM Success
    Crawl, Walk, then Run Your Way to ABM Success Lattice Engines and Terminus Jun 1 2017 6:00 pm UTC 60 mins
    Leading B2B organizations are executing full-steam on account-first strategies to increase conversions and drive pipeline. The thing they’ve all found is that taking a “crawl, walk, run” approach to executing on ABM is paramount to success.

    This webinar, brought to you jointly by Sangram Vajre, CMO of Terminus, and Nipul Chokshi, VP at Lattice Engines, will also feature thought leading marketers Morgan Norman, CMO at Dialpad and Elle Wolfe, VP at LookBookHQ, who will share their experience with account-first programs. They’ll discuss:

    - Impetus for adopting ABM
    - How they went about getting alignment and preparing for ABM
    - Their version of “crawl, walk, run” campaigns that they ran
    - Measuring success
    - Key learnings
  • Turning the Table on Hackers and Breaches
    Turning the Table on Hackers and Breaches Jason Hart, CTO of Data Protection at Gemalto Jun 6 2017 3:00 pm UTC 60 mins
    Data breaches in 2016 got even more personal with big hacks of adult entertainment sites and social media databases. Hackers mined these for gold, in other words, valuable data to create social engineering attacks, ransom operations and identity theft. According to Gemalto’s Breach Level Index, the number of stolen, compromised or lost records increase by 86% in 2016, while the number of breaches decreased by 4%. Hackers are going after more data than ever before, and they are finding it in large databases that are left relatively insecure.

    Whether consciously or not, hackers have grasped the idea of situational awareness. They have figured out how to exploit these golden opportunities by keeping a pulse on what is going on. It seems too simple to be true, but it goes back to the age-old principle of information is power. Getting the information comes from being aware of one’s surroundings. To become situationally aware, companies need to change their mindset- building a walled garden isn’t an option anymore. During the webinar, we will look at the major data breach trends and findings from 2016 and discuss how this information can help develop your situational awareness. Join us as we cover topics like:

    -What we can learn from Jason Bourne about knowing one’s surroundings
    -What we can learn from hackers to better protect valuable data
    -What we as security professionals can do by going back to the basics of accountability, integrity, auditability, availability and confidentiality
    -How to change our mindset in a new era of a hacker driven gold rush
  • Beyond the Hype: What It Takes For Inside Sales Success
    Beyond the Hype: What It Takes For Inside Sales Success Carole Mahoney - Moderator; Donald Kelly, Jack Malcolm, Lyn Hidy Jun 6 2017 3:00 pm UTC 45 mins
    Whether you are a startup, small business, or enterprise, no one can afford to get inside sales wrong. What should the strategy include? How will you track progress and measure success? How do you develop the team? Hear what’s working direct from the front lines on this interactive panel discussion.
  • Lanzamiento ranking marcas más valiosas del mundo - BrandZ
    Lanzamiento ranking marcas más valiosas del mundo - BrandZ Oliver Pacht, Director Kantar Vermeer Jun 6 2017 3:30 pm UTC 60 mins
    Conoce cuáles son las marcas más valiosas del mundo. Asiste al webinar en español donde se comunicarán los resultados del Top 100 del BrandZ Global.
  • Inside Sales Enablement – Is My Training Working?
    Inside Sales Enablement – Is My Training Working? Lauren Bailey Jun 6 2017 5:00 pm UTC 45 mins
    Early attrition and long ramp times are signs that inside sales training might not be working. Learn the top reasons that training for inside sales fails and not just what you can do to fix it – but how you can quickly supercharge it to cut time to quota in half.
  • Meet Content Science Academy: A New Content Training Experience
    Meet Content Science Academy: A New Content Training Experience Colleen Jones, CEO, Content Science Jun 6 2017 5:00 pm UTC 60 mins
    Want to grow your content career? Lead a content team and would like to empower them with up-to-date knowledge and skills? Wish there was an easier way to start a center of content excellence? Learn about a new option to address those needs, Content Science Academy, in this interactive webinar.

    Join me, Scott Abel, The Content Wrangler, and my guest, Colleen Jones, CEO of content intelligence + strategy firm, Content Science, for a review of the Content Science Academy. Attendees will:

    * learn what Content Science Academy and its purpose are
    * get introduced to topics covered now
    * have the chance to express opinions about upcoming topics
    * learn how to use Content Science Academy as an individual or an enterprise
    * obtain a code for a 25% discount on a course or certification

    ABOUT THE PRESENTER

    As CEO of the content intelligence + strategy firm Content Science and a Star Wars fan, Colleen Jones regularly advises top organizations on becoming Jedi Masters of content. Colleen spearheaded the development of ContentWRX, a software service that has collected more than 70,000 data sets to assess content effectiveness. Colleen wrote the cornerstone content book "Clout: The Art and Science of Influential Web Content" and speaks at conferences and client events around the world.
  • How to Optimize your Marketing Promotions with User Data
    How to Optimize your Marketing Promotions with User Data Ken Gardner SOASTA Founder and Chairman | Mat Ball Marketing Manager, SOASTA DataScience Jun 6 2017 5:00 pm UTC 30 mins
    Ecommerce businesses that aren’t optimizing the speed and performance of their online promotions are leaving large sums of money on the table. Analyzing the billions of collected customer experience data from top internet retailers tells us this is not the exception – it’s the norm. So how can your company maximize returns from your marketing campaigns?

    Join Mat Ball and SOASTA Chairman and Founder, Ken Gardner to see how top internet retailers – such as Gap, Neiman Marcus, and Lowe’s – maximize revenue and conversion outcomes for their promotional campaigns.

    We’ll cover:
    - A “how-to” process for optimizing your marketing promotions through your user data
    - Proof of Revenue – visual proof that better site performance (speed/availability) significantly impacts campaign performance (conversions and revenue generation)
    - Beginning and end snapshots of success stories of SOASTA customers using data science
  • Telephone Sales:  How to get in and get prospects to buy!
    Telephone Sales: How to get in and get prospects to buy! Maura Schrier-Fleming Jun 6 2017 9:00 pm UTC 45 mins
    Getting your prospect to pick up the phone is more challenging today. Learn what you can say to get a prospect to pick up the phone or return your call. Ask the questions that guide your customer to understand why he should buy from you now.
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Jun 7 2017 3:00 pm UTC 45 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • What Effective Sales Managers Do . . .
    What Effective Sales Managers Do . . . Diane Helbig-Moderator; Ken Thoreson, Mike Kunkle, Suzanne Paling Jun 7 2017 3:00 pm UTC 45 mins
    Effective sales managers don’t really manage. They lead and coach their team members. While they must have an understanding of sales processes, they also should have a keen sense of what makes a good salesperson tick. Ken Thoreson, Mike Kunkle, and Suzanne Paling join moderator Diane Helbig for an engaging conversation around this important topic. From affecting change to using tools and systems to the value of analytics, our experts will give you ideas you can take back into your business today!
  • GDPR Compliance Made Easy with Data Virtualization
    GDPR Compliance Made Easy with Data Virtualization Mark Pritchard, Sales Engineering, Denodo Jun 7 2017 4:00 pm UTC 60 mins
    Companies should be gearing up for May 25, 2018 when the General Data Protection Regulation (GDPR) comes into effect. GPDR will affect how businesses that serve the European Union collect, use and transfer data, forcing them to provide specific reasons and need for the personal data they gather and prove their compliance with the principles established by the regulation.

    The regulation is already creating many challenges for companies, including:

    - Ensuring secure access to most current data, whether on or off-premise
    - Consistent security across all data sources
    - Data access audit
    - Ability to provide data lineage

    This webinar aims to demonstrate how data virtualization has surfaced as a straight-forward solution to many of the challenges and questions brought on by the GDPR. It will also include a case study of how Asurion already achieved the desired level of security with data virtualization.

    Join the webinar to learn more about the benefits of using data virtualization to smoothly comply with the GDPR.
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jun 7 2017 5:00 pm UTC 60 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    Stewart Rogers, Director of marketing technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat