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Marketing

  • GDPR Series - Part 3 - Marketing Compliance
    GDPR Series - Part 3 - Marketing Compliance John Cheney & Penny Lowe Recorded: Apr 23 2018 54 mins
    Our CEO and Head of Service Delivery, John Cheney and Penny Lowe, provide practical advice and guidance on email marketing, e-privacy and GDPR.

    In this webinar series, we discuss what to consider to ensure your electronic marketing communication does not put you in breach of the regulation.

    It won't come as a surprise that at Workbooks we are driving many of our processes using our CRM platform. This webinar series is about sharing our thinking and approach around GDPR and how to leverage CRM to make it easier to get compliant and remain compliant.
  • Sales Legends Series - An Interview with Jim Cathcart
    Sales Legends Series - An Interview with Jim Cathcart Deb Calvert with special guest Jim Cathcart Recorded: Apr 19 2018 49 mins
    Jim Cathcart, CSP, CPAE is the original author and champion of “Relationship Selling.” This set of international best selling books, training videos and other learning materials has been translated into multiple languages around the world. Mr. Cathcart is the author of 18 books and past president of the National Speakers Association. Among professional speakers he has received virtually every possible award and certification. This includes the Cavett Award, Golden Gavel award, Speaker Hall of Fame, Sales & Marketing Hall of Fame and Legends of Speaking award.
    Jim Cathcart’s major contribution to the sales profession has been the popularization of treating relationships as assets and encouraging the advancement of ethical sales behavior and sales systems. His model of “The Eight Competencies of Top Sales Producers” helps isolate the many skills required for sales success and simplifies the training process. He has delivered over 3,100 presentations around the world to audiences as large as 13,000. His recent TEDx video has received over 1.25 million views placing it in the top 1% out of over 100,000 TED videos.
  • Empower Everyone: Work Management for the Modern Enterprise
    Empower Everyone: Work Management for the Modern Enterprise Chris Marsh from 451 Research and Stephan Schirrecker from One2Team Recorded: Apr 19 2018 51 mins
    Have you ever felt like there must be a better way to work?

    During this webinar, Chris Marsh, Research Director of Workforce Productivity and Compliance at 451, will delve into the challenges of the modern enterprise in managing work across siloed teams, data and tools.

    Then, Emilie Bisson-Runac, Bel Brands USA's Industrial Development Director, will share how One2Team, a work management platform, has helped them achieve seamless orchestration of product development to accelerate time-to-market.

    One2Team's Chief Product Officer, Stephan Schirrecker will wrap up the discussion by sharing insight into One2Team's product roadmap followed by a Q&A session to respond to your questions.
  • 7 Market Research Tips That Will Actually Impact Your Organization
    7 Market Research Tips That Will Actually Impact Your Organization Karmen Dykstra, Senior Analyst, Verto Analytics, Mary Sheehan, Head of Product Marketing, Verto Analytics Recorded: Apr 19 2018 43 mins
    Market research is a critical function to any organization, but often insights get buried or pushed to the side. Join Verto analyst Karmen Dykstra and head of product marketing Mary Sheehan as they present 7 tactical ways to deliver market research insights that will drive results for your organization. This webinar takes a look at the latest market research tools and methodologies regardless of your budget. We’ll explore:

    - How to turn data into actionable insights
    - Why most personas are inefficient and how to make them better
    - Making the most of competitive intel
  • The Download: Tech Talks by the HPCC Systems Community, Episode 13
    The Download: Tech Talks by the HPCC Systems Community, Episode 13 HPCC Systems Recorded: Apr 19 2018 98 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.

    Episode 13 includes Tech Talks featuring speakers from our community on topics covering the Future of Automotive Telemetry: Assessing Autonomous Vehicle Risk Implications using Simulated Data, Developing A Custom, Pluggable HPCC Systems Security Manager and Understanding the ECL Watch Graphs. View the full details at hpccsystems.com
  • Breaking Into FinTech 101
    Breaking Into FinTech 101 Sophie Winwood (Innovate Finance), Ina Yulo (BrightTALK), Valentina Kristensen (OakNorth), Kathryn Harris (LBG), Nina Mohanty Recorded: Apr 19 2018 64 mins
    FinTech is a hot and trendy industry with topics like blockchain, digital banking, and cryptocurrencies on just about everyone's lips. The peaked interest in the sector has even encouraged universities, such as Oxford, to create courses specifically for FinTech. Meet-up groups and accelerators are also constantly delivering workshops on the top skills needed to make candidates more attractive to hiring managers.

    Join this session to learn:
    Do you need a background in Financial Services or Tech?
    The key skills that all FinTech start-ups will be looking for
    The positives and negatives of working for a large institution
    The positives and negatives of working for a start-up
    CV hacks: some easy ways to make your CV more FinTech-friendly
    Top resources available for people who want to learn more
  • Excel & Tableau: How to transform your spreadsheets into powerful visualisations
    Excel & Tableau: How to transform your spreadsheets into powerful visualisations Marta Sanowska - Visual Analytics Expert, Tableau Recorded: Apr 19 2018 37 mins
    Excel is great for managing data. But if you want to find powerful insights from your data, Excel can’t do the job on its own - it needs the power of visual analytics.

    In this live webinar, we’re going to reveal how you can discover a wealth of new insights by using Excel and Tableau together. As Tableau natively connects to Excel, you can keep your spreadsheets whilst digging deeper into your data with fast and easy drag-and-drop analytics.

    Register to learn how using Excel and Tableau together enhances your analysis, including how to:

    *Instantly connect to multiple spreadsheets
    *Transform your spreadsheets into a single dashboard
    *Spot visual patterns quickly
    *Go beyond your initial insights to explore and build stories in your data
    *Publish your results online for your team to analyse
  • Gaining Traction With Every Digital Interaction
    Gaining Traction With Every Digital Interaction Liz Miller, CMO Council ; Matthew Harris, Sendwithus ; Diana Baldwin, SunTrust Recorded: Apr 18 2018 64 mins
    We are thrilled to announce the CMO Council’s upcoming live webcast, in partnership in Sendwithus, “Gaining Traction With Every Digital Interaction.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements.

    Among the issues to be discussed are:

    ●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact

    ●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoint

    ●Strategies for advanced segmentation and precision personalization across each communication

    ●Unification across diverse organizational ecosystems to align brand experiences and calls to action

    ●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data
  • The ROI of good design
    The ROI of good design Max Caldwell, Growth Marketing at SketchDeck Recorded: Apr 18 2018 41 mins
    From marketing content to sales presentations and from ads to events, your company has hundreds of design needs each month. Many teams are unable to keep up with the demand, leading to bad design and a decline in productivity. In fact, according to research by SketchDeck, 47% of marketers in the US report having to design customer-facing material themselves.

    Attend our webinar to learn why design is important, the top challenges marketers face scaling good design, and how to build a business case to overcome those challenges for your company.

    Covered in the webinar are:

    ● The impact of good design on revenue growth
    ● What the barriers are to achieving great design in a company
    ● The impact of bad design on sales and productivity
  • Repurposing DITA Content for Microsoft Office Users
    Repurposing DITA Content for Microsoft Office Users Eric Kuhnen and Bill Gamboa Recorded: Apr 18 2018 56 mins
    Technical communicators around the globe use the Darwin Information Typing Architecture (DITA) to help them create structured, semantically rich, topic-based technical documentation designed for reuse. The benefits of DITA, including content reuse, are limited to content teams who use XML editing tools. Content creators working with Microsoft Office tools cannot reuse DITA content easily, so content silos coalesce around the tools that content teams use.

    It’s one thing to understand the value of content reuse. It’s another to find a solution that defeats tool-driven content silos so that teams who don’t have access to—or knowledge of—XML editing tools are able to effectively reuse and repurpose DITA content. Attend this free, one-hour Content Wrangler webinar, brought to you by the content management gurus at Astoria Software, to learn how technical content teams are sharing and repurposing DITA content with team members who create content using Microsoft Office software.
  • The Next Big Thing - Microcontent
    The Next Big Thing - Microcontent Rob Hanna, Precision Content and Chip Gettinger, SDL Recorded: Apr 18 2018 61 mins
    As best practices for delivering technical content in a global, omni-channel world continue to evolve, a new frontier is emerging. One that will change how we write and structure content for newer generations of consumers.

    These changes require more than just new tools, they require new writing skills as our journey continues from unstructured document-based writing to topic-based writing and on to structured block-based writing (microcontent).

    Join Rob Hanna (Precision Content) and Chip Gettinger (SDL) as they explore:

    • Parallel trends in related industries that drive change.
    • Emerging technologies that shape the need for change.
    • Structured writing methods that can adapt to change.
    • Microcontent and how it works to accommodate change.
  • How to Scale Your Account-Based Content and Empower Your Sales Team
    How to Scale Your Account-Based Content and Empower Your Sales Team Tara Robertson, Director of Revenue Marketing (Uberflip); Peter Herbert, CMO (Terminus); Justin Keller, VP Marketing (Sigstr) Recorded: Apr 18 2018 48 mins
    Your marketing team spends tons of time and resources developing the right content to engage your top personas and accounts. But what if you could engage your sales team while making them look like rockstars with your content? Learn how Sigstr, Terminus and Uberflip run their ABM campaigns and empower their sales teams with content. It’s time to move away from the traditional demand gen and outbound sales tactics with a focus on pure volume and towards a personalized approach.

    You’ll discover strategies and tips to:
    - Personalize your account based content at scale
    - Leverage your sales team as your secret weapon for content distribution
    - Win over your top accounts!
  • NAB Show 2018 Deconstructed
    NAB Show 2018 Deconstructed IBC365 | The Hollywood Reporter | IHS Markit | dock10 | Amy DeLouise Recorded: Apr 18 2018 62 mins
    Not everything that happens in Vegas stays in Vegas: join us right after this year's NAB Show for a full review of what went on, what was hot, and what happened at the conference and show floor.

    It's an opportunity to take the pulse of the industry and find out what media and entertainment tech leaders are focusing on right now. Which vendor's product launches and announcements set the strip talking -- and which disappeared without trace? What's happening in the content supply chain, and what's the future for blockchain, AI, cloud and IP?

    An international panel share their analysis of the big themes and announcements of this year's show - as well as revealing the unofficial themes and what people were really talking about.

    Speakers:
    Carolyn Giardina, Technology Editor, The Hollywood Reporter
    Pzemek Bozek, Advisory & Consulting, Media & Content, IHS Markit
    Paul Clennell, Chief Technology Officer, dock10
    Amy DeLouise, Director / Producer, Amy DeLouise
    .
  • Webinar: GDPR - 10 practical steps to prepare you for the new regulation
    Webinar: GDPR - 10 practical steps to prepare you for the new regulation Inderjit Mund, Data Consulting Practice Director, Jaywing and John McDermott, Head of CRM, Jaywing Recorded: Apr 18 2018 60 mins
    Get quick, practical GDPR guidance courtesy of Jaywing, and have any crucial questions answered at this webinar session aimed at preparing you for the upcoming regulation
  • Sell More, Faster: Sales Acceleration Techniques you can use right now!
    Sell More, Faster: Sales Acceleration Techniques you can use right now! Peter Strohkorb Recorded: Apr 17 2018 49 mins
    This webinar is ideal for B2B Business Owners, Sales People and Business Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques, but without spending a lot of time or money. It is valuable for salespeople of all calibers, and even for non-salespeople who would like to better understand how selling can work for them.

    Register today!
  • How to use Artificial Intelligence in Sales and Marketing
    How to use Artificial Intelligence in Sales and Marketing James Regan and Dan Harvey Recorded: Apr 17 2018 55 mins
    Artificial intelligence isn’t just a future concept or the latest industry buzzword. Soon enough, AI will be a non-negotiable sales and marketing tool. Artificial intelligence is currently driving real results for B2B organizations. Utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies. AI-enabled software can connect insight to the action so you can trigger personalized, relevant content at exactly the right time, in exactly the right context.

    Register for this webinar and join James Regan, CMO and Co-Founder, MRP and Dan Harvey, Solutions Architect, MRP as they discuss how embedded artificial intelligence and machine learning are changing the way sales and marketing teams acquire customers.

    Here’s what you’ll learn in this webinar:

    • How AI lets the machine do the heavy lifting so you can focus on the marketing
    • How AI informs and operationalizes your customer engagement strategy
    • How embedded AI and machine learning enable real-time predictive execution

    Register now!
  • GDPR: A Practical Guide for Marketers
    GDPR: A Practical Guide for Marketers Erik Archer Smith, Marketing Director of ABM Recorded: Apr 17 2018 67 mins
    The new GDPR regulation go into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization . Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:
    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • Targeting the right accounts for ABM
    Targeting the right accounts for ABM Nicky Briggs - Research Director SiriusDecisions, Patrice Bendon - Senior Product Manager, Dun & Bradstreet Recorded: Apr 17 2018 38 mins
    Join Dun & Bradstreet and special guest, SiriusDecisions, for a discussion on how to optimize Account-Based Marketing with a data driven approach to account prioritization.

    Nicky Briggs, Research Director at SiriusDecisions, examines the latest trends and best practices currently shaping the ABM market place in Europe today. She will be exploring the importance of data and insights in ABM, particularly for prioritising accounts, and how lack of data and insights can impact a company's readiness to embark on an ABM journey. Nicky will be joined by Dun & Bradstreet's leading experts in data and analytics as they share examples and best practices to ensure ABM insights are in good health and leave you with some practical & actionable takeaways
  • GDPR Webinar - Part 2 - Rights & Freedoms
    GDPR Webinar - Part 2 - Rights & Freedoms John Cheney Recorded: Apr 16 2018 40 mins
    Our CEO and Head of Service Delivery, John Cheney and Penny Lowe, discuss how to best leverage CRM to address the rapidly approaching General Data Protection Regulation (GDPR).

    In this webinar we cover:

    Supplier assessments – how to streamline your processes
    Data subject access requests – areas to consider
    Data breaches and incident responses – how CRM can help
  • Paging Doctor IoT:  IoT’s growing influence in healthcare
    Paging Doctor IoT: IoT’s growing influence in healthcare John Spooner, Senior Analyst, IoT Recorded: Apr 12 2018 47 mins
    The ability to remotely connect and collect data, coupled with the immediacy, breadth and depth of the insights generated by all that data, will impact healthcare over the next 12-24 months, greatly influencing payers, providers and patients, alike, as all three seek better experiences, more proactive treatments and lower costs.

    Join 451 Research Senior Analyst John Spooner as he discusses his perspectives from HIMSS18 and beyond, including views on the overall status of healthcare digital transformation and its impact on payers, providers and patients as well as semiconductors, devices, infrastructure, applications and platforms that serve them.
  • ConvergDB DevOps for Data - Deploy and manage serverless data lakes
    ConvergDB DevOps for Data - Deploy and manage serverless data lakes Eric Valenzuela Recorded: Apr 12 2018 44 mins
    As a data expert, there are a multitude of emerging technologies available for analyzing data. These technologies often have a high learning curve in order to architect and develop them effectively. ConvergDB simplifies this process by orchestrates all of the cloud services needed to deploy and manage your serverless data lake.
  • Building an imprint for success | Americas webinar
    Building an imprint for success | Americas webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 37 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement
    Start Your Data Lake Right: Leveraging AWS and Informatica to Drive Engagement Dan Rezac, Informatica & Gil Rosen, NGDATA Recorded: Apr 12 2018 60 mins
    When done right, a data lake can provide your users with easy access to comprehensive data, and support machine learning use cases that have a real impact on your top and bottom lines. In this webinar, we’ll go through an end-to-end data lake and machine learning use case for increasing customer engagement at a retail bank.

    We’ll provide an overview of the tools, platforms, processes and people necessary for ingesting data onto your lake for data exploration and reporting, as well as the critical next steps for building scalable, machine learning applications for deeper insight and prescriptive actions. Leveraging the AWS-Informatica Quickstart, coupled with NGDATA’s data ingestion accelerators, we’ll show you how to get your data lake up and running in hours instead of weeks.

    Key takeaways will include:

    - Learn how to quickly deploy a data lake with an enterprise catalog.
    - Understand how to leverage your data lake for ML / AI insights using open-source algorithms in a CDP.
    - Key best practices with Informatica's modern reference architecture.

    Speakers:

    Dan Rezac, Director, Big Data Solutions, Informatica:
    Dan helps data-driven companies and their leaders unleash the power of data to drive intelligent disruption in their businesses and markets.

    Gil Rosen, Head of Strategy at NGDATA:
    Gil built a global data and analytics consultancy of 100 strong, advising and implementing data infrastructures and outcome focused data initiatives for enterprises.
  • Building an imprint for success | Europe, Middle-East and Africa webinar
    Building an imprint for success | Europe, Middle-East and Africa webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 39 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Building an imprint for success | Asia Pacific webinar
    Building an imprint for success | Asia Pacific webinar Martin Guerrieria, Global BrandZ Research Director Recorded: Apr 12 2018 40 mins
    How do you stand out from the crowd? Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?

    Join our webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
  • Beyond the Basics: Why Customers Are Demanding Next-level Personalisation
    Beyond the Basics: Why Customers Are Demanding Next-level Personalisation Kristian Bannister, Senior Marketing Manager, Pure360 Apr 24 2018 3:00 pm UTC 45 mins
    It’s clear that today’s approach to personalisation just isn’t cutting the mustard and the stats prove this:

    92% of consumers are unlikely to engage with marketing that addresses them by name
    93% are unlikely to engage with birthday emails

    Consumers are demanding that personalisation adds real value, and most brands aren’t delivering. That’s why 2018 is the time for marketers to rise to the challenge of creating better customer experiences - it’s time to take personalisation to the next level.

    Sign up to our latest webinar and learn how you can deliver next level personalisation.

    You will learn:

    - How to use personalisation to add real value to your customer experience
    - How to personalise your homepage for every customer
    - Why personalisation is the smartest investment marketers will make in 2018
    - Practical examples of next level personalisation to get you started

    Can’t make it? No problem. Sign up anyway and we’ll send you the recording after.
  • How to Crush Your Revenue Marketing Goals with Webinars
    How to Crush Your Revenue Marketing Goals with Webinars Tara Robertson, Director of Revenue Marketing at Uberflip & Val-Pierre Genton, VP of Product Marketing at BrightTALK Apr 24 2018 5:00 pm UTC 60 mins
    Many B2B marketing teams have introduced webinars into their marketing mix. These web-based events attract qualified, invested audiences that you can convert into leads weeks before the content goes live, and months after it’s recorded. Are you making the most of this powerful lead generation asset?

    Join this live webinar with BrightTALK and Uberflip to hear B2B webinar best practices and learn:

    - How to optimize your webinar sign up process to get more registrants and how to get people to actually show up!
    - How to leverage your recorded webinars to drive leads
    - How to use paid amplification to drive even more MQLs from your webinar library
  • Actionable GDPR advice from the experts
    Actionable GDPR advice from the experts Tim Roe, Compliance Director at RedEye and Chair of the DMA GDPR task force Apr 25 2018 11:00 am UTC 60 mins
    Marketing will change forever on 25th May when GDPR takes full force - what will this mean for you?

    Join us for this practical webinar and you will learn:

    • What data is covered under GDPR and how can I be compliant on 25th May 2018?
    • What is the difference between consent and legitimate interest and what is the best for my business?
    • What rights will my customers have over how I process their data and for how long I can keep it for?
    • What impact will E-privacy have on what I have put into place to be GDPR compliant?

    You can watch live or via an on-demand recording
  • Cassandra and Kubernetes
    Cassandra and Kubernetes Ben Bromhead, CTO, Instaclustr Apr 25 2018 5:00 pm UTC 45 mins
    Kubernetes has become the most popular container orchestration and management API with cloud-native support from AWS, GCP, Azure and a growing enterprise support ecosystem. Leveraging Kubernetes to provide tested, repeatable deployment patterns that follow best practices is a win for both developers and operators.

    In this talk Ben Bromhead, CTO of Instaclustr will introduce the Cassandra Kubernetes Operator, a Cassandra controller that provides robust, managed Cassandra deployments on Kubernetes. By adopting Kubernetes and Cassandra, you can provide DBaaS like services rapidly and easily to the rest of your team and have a simple on-ramp to true multi-cloud capabilities to your environment.
  • Spotfire Data Catalog zur Bewältigung Ihrer GDPR-Herausforderungen
    Spotfire Data Catalog zur Bewältigung Ihrer GDPR-Herausforderungen Timo Christoffer Apr 26 2018 8:00 am UTC 45 mins
    Wir zeigen im Webinar, wie Spotfire Data Catalog Sie dabei unterstützen kann, GDPR-bezogene Aufgaben zu implementieren und zukünftige Herausforderungen zu meistern.

    TIBCO Spotfire® Data Catalog ist eine neue Datenkonnektivitäts- und Managementlösung, mit der Sie ganz einfach strukturierte und unstrukturierte Daten automatisch finden und verknüpfen können. Die Lösung macht das Navigieren in Ihren Unternehmensdaten so einfach wie das Durchsuchen des Webs nach Inhalten.
  • The 7 Habits of Highly Effective Collaborative Organizations
    The 7 Habits of Highly Effective Collaborative Organizations Tim Lindsey, Amanda Etheridge, Laura Brown; Lifesize Apr 26 2018 3:00 pm UTC 45 mins
    Seven out of ten IT professionals rated improving collaboration as a high priority in their organization; and whatever your job role, we think you’d agree that organizations that collaborate effectively have happier employees and are more successful.

    Here at Lifesize, we have some incredibly effective, collaborative customers. Join us as we take their real-word examples and dive into the seven habits they share in their successful collaboration programs.
  • TWO SIDES OF THE SALES COIN:   INSIDE VERSUS DIRECT
    TWO SIDES OF THE SALES COIN: INSIDE VERSUS DIRECT Janice Mars, Principal and Founder Apr 26 2018 3:00 pm UTC 45 mins
    Today’s sales model can be multi-level – and deciding what, when and how to deploy both direct and inside sales teams requires strategy and planning. Hear from both a field and an inside sales expert on the similarities, differences and requirements of building the right sales approach for your organization.
  • Eye Tracking: What it teaches us about dashboard design
    Eye Tracking: What it teaches us about dashboard design Amy Alberts and Andy Cotgreave Apr 26 2018 4:00 pm UTC 60 mins
    What elements subconsciously catch your eye? Tableau has conducted several eye tracking studies to better understand this behavior.

    Join Amy and Andy as they discuss how certain design elements affect where people look on dashboards. They'll share the exciting eye tracking data collected, and distill their findings into design tips that will help you make more effective dashboards.
  • AI is the New BI for Retail
    AI is the New BI for Retail Sean Zinsmeister, Head of Product Marketing, ThoughtSpot Apr 26 2018 5:00 pm UTC 60 mins
    The retail landscape is changing rapidly. In the face of unprecedented digital disruption more businesses are looking for new ways to leverage data and analytics to stay relevant and competitive.

    Join Sean Zinsmeister, ThoughtSpot’s Head of Product Marketing, for a live webinar to learn how merchants can answer their own ad hoc questions instantly without the help of data experts using Search & AI-Driven analytics.
  • How To Create Connected Customer Experiences With A Customer Data Platform
    How To Create Connected Customer Experiences With A Customer Data Platform Dan Lubetsky, Dir, Digital Marketing Strategy, SapientRazorfish & Chris Andres, VP, Digital Strategy Apr 26 2018 5:00 pm UTC 60 mins
    Analysts predict that by 2020, 1.7MB of new information will be gathered every second for every person on earth. Contributing to that massive figure is the prediction that the average person will own more than five connected devices by the same year.

    With data and customer touchpoints continuing to grow at this exponential pace, brands face massive opportunities—along with multiple challenges. The increase in customer information and engagement exposes the critical need for a technology solution to provide a 360° view on customers that will enable seamless experiences. Enter the Customer Data Platform (CDP).

    Join to learn:

    • Key capabilities and functionality of a CDP
    • Differences between CDPs and other solutions like DMPs, ESPs and DSPs
    • 4 key industries that are taking advantage of CDPs to stay ahead of their competition
    • Key considerations to make when evaluating a CDP
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Apr 26 2018 5:00 pm UTC 60 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    MODERATOR:
    * Evan Schuman, VentureBeat

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Apr 26 2018 5:00 pm UTC 60 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital
    Tuning in to Context: Achieving Quality, Consistency and Transparency in Digital Liz Miller, SVP Marketing, CMO Council Apr 26 2018 5:00 pm UTC 90 mins
    For obvious reasons, video represents an unprecedented level of opportunity for companies looking to amplify their digital engagement efforts. However, many companies still lack a formalized strategy for implementing video, and worse, the metrics currently being used to gauge the success of video are questionable, at best. Many organizations are still applying the same metrics for online video that they use for TV advertising, and with Facebook and Google both admitting to flawed, incomplete and often incorrect reporting structures for video campaign outcomes, it is becoming more important than ever for marketers to establish reliable strategies and metrics for video performance.

    With the level of opportunity that video presents, how can marketers ensure that they are getting the biggest bang for their video investments? What metrics truly matter when it comes to understanding video campaign success, and how can marketers achieve the contextual consistency they need to really understand how their videos are performing?

    To address these issues, the CMO Council will be hosting a webinar to explore the greatest barriers to success when it comes to implementing video campaigns that deliver the intended results, in addition to the metrics needed to gain full transparency into video performance to understand who is viewing videos—as well as when and where they are being viewed—and determine their impact on the bottom line.

    The webinar will be on April 26 at 10am PST/1pm EST, and presented by Liz Miller, SVP of Marketing here at the CMO Council, and a thought leader from Vuble.
  • The Future of Retail is Here: Buy Online Pick Up In Store
    The Future of Retail is Here: Buy Online Pick Up In Store Stefan Nandzik, VP of Marketing at Signifyd Apr 26 2018 6:00 pm UTC 30 mins
    Why buy online pick up in store is the key to omnichannel success and how you can crush it with Signifyd.

    Buy online pick up in store is not only here to stay, it’s a must-have for retailers hurtling through their digital transformations. Half of all consumers have used the service, dubbed BOPIS, in the past year and nearly 90 percent have said they’d like to buy online and pick up in store.

    The catch? BOPIS isn’t easy. The service requires pinpoint precision with inventory tracking, a new set of skills for store associates and a commitment to managing the kind of fraud threats that have historically been the responsibility of the online team.

    In this webinar, we’ll explore the reasons BOPIS represents the future of retail and we’ll outline the perils and potential profits the channel presents.

    Register for this webinar to gain valuable insights into:
    + The BOPIS practices and perceptions of 250 retail professionals working for the country’s largest multichannel retailers — as detailed in a Signifyd survey.
    + The key drivers of the BOPIS revolution.
    + The main challenges large retailers are confronting while trying to provide in-store pick up of online orders.
    + Seven steps you can take to build a successful BOPIS program.
  • Driving B2B Engagement with Personalized Content
    Driving B2B Engagement with Personalized Content Greg Kelly, Manager of Partner Programs, Vidyard; Howard Sewell, President, Spear Marketing Group Apr 26 2018 7:00 pm UTC 45 mins
    Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.

    We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Apr 26 2018 10:00 pm UTC 60 mins
    If you are a business owner or run a business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Managing Data Quality within your Salesforce Environment
    Managing Data Quality within your Salesforce Environment Dean Murphy, Lead Consultant, Sales and Marketing Solutions, Dun & Bradstreet Apr 27 2018 10:00 am UTC 30 mins
    Keeping data up-to-date is an ongoing challenge as more than half of your data becomes outdated every year. In this webinar, we will be demonstrating how to automate data management within your Salesforce environment so that you have clean, complete and actionable data.

    Learn how to:

    Increase the productivity of sellers by eliminating manual efforts and automating data entry.

    Identify cross-sell and upsell opportunities with visibility into corporate linkages and family trees.

    Leverage real-time enrichment to ensure data completeness and accuracy.

    Gain confidence in segmenting the market, identifying priority targets, and ensuring alignment across your business, while reducing the costs associated with bad data.
  • Boardroom Brawl! Recruiting Takes on Training for Best Business Results
    Boardroom Brawl! Recruiting Takes on Training for Best Business Results Lauren Bailey, President Factor 8 & Jamie Crosbie, CEO ProActivate May 1 2018 4:00 pm UTC 45 mins
    Two Sales Experts duke it out on this fun webinar to earn your LIVE VOTE for best business growth investment. Learn trade secrets and best practices for leveraging your people for success. Who will earn top billing in your budget? Oh, and the loser will post a LOSER picture of the winner’s design.
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global May 1 2018 5:00 pm UTC 75 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • How to Extract Content from Outdated Systems
    How to Extract Content from Outdated Systems Stephani Clark May 1 2018 5:00 pm UTC 60 mins
    Moving from legacy systems to modern technology can be a daunting task. Depending on the number of documents you currently have, just deciding what to move can be difficult.

    Join The Content Wrangler and Stephani Clark of Jorsek LLC to learn how to perform a content audit, develop a conversion plan, and learn about other considerations when transferring content.

    About Stephani Clark

    Stephani Clark is a Customer Success Manager for easyDITA, a DITA Component Content Management System based in Rochester. She works to train and assist users of easyDITA’s software. Stephani also works on easyDITA’s information development team and spends about half her time creating technical documentation for the software.

    Before she worked for easyDITA, Stephani spent over ten years working for her family’s energy efficiency company. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator, which brought her to Rochester in 2010 when the company opened an office there.
  • Strategies for Monetising Open Banking
    Strategies for Monetising Open Banking Roger Vincent, Head of Partner Innovation, Equifax May 2 2018 10:00 am UTC 60 mins
    Roger Vincent, Head of Innovation with Equifax will share his insights on making the most of Open Banking and his lessons learned along the way.

    In this webinar Roger will talk about:

    * How increased use of open APIs is likely to shape the financial services market, why challenger banks are making headway, the big banks are building partnerships and the impact of APIs among payment service providers.
    * Activities banks need prioritise in the wake of Open Banking; starting with compliance & legal issue and why they need to assess time/resources carefully before trying to deploy solutions.
    * Which strategies are likely to thrive in the new environment and how regulatory compliance can quickly be turned into competitive advantage to commercialise Open Banking.
    * Overcoming security and privacy concerns associated with data sharing and the implementation of GDPR.
    * Strategies to encourage customer engagement by using Open Banking applications to enrich user experience to create long term value over short term revenue.
  • Enterprise MT: Tailored to the Organization’s Specific Needs
    Enterprise MT: Tailored to the Organization’s Specific Needs Kirti Vashee, Language Technology Evangelist, SDL and Quinn Lam, Senior Program Manager, Product Management, SDL May 2 2018 3:00 pm UTC 60 mins
    Global enterprises are finding that the continuing content explosion is affecting employee communication needs, which are becoming increasingly multilingual. Many still use generic public machine translation (MT), but the risk of data privacy and the poor quality of one-size-fits-all public MT tools leaves much to be desired.

    Create an MT engine that learns new terms and phrases in the context and tone of your business for higher quality translations. Unlike consumer grade generic MT engines on the market, SDL offers self-service or SDL-assisted customization for over 100 language pairs.

    In this webinar, experts from SDL will discuss:

    • Properly assessing your translation and data to achieve optimal outcomes.
    • Identifying your critical terminology to ensure the best MT output.
    • Knowing when to use the generic, out-of-the-box Neural Machine Translation (NMT).
    • Understanding self-service options to rapidly tune the MT systems to your specific terminology.