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  • "Predictable Prospecting" Part 2 - Engaging at the Right Time and Place "Predictable Prospecting" Part 2 - Engaging at the Right Time and Place Marylou Tyler - Author of "Predictable Prospecting" Recorded: Oct 21 2016 51 mins
    Now that you have determined what you need to identify the right audience, how do we reach out to them? Marylou is bringing us through part 2 on reaching out at the right time, with the right message, in the right place.

    Some key takeaways from this session:
    -How to craft the right sales message
    -Using sequences to schedule more meetings
    -Identifying what a high-value prospect looks like

    Marylou has proven these methods time and time again, and lucky for us, she’s sharing her secrets! Get ahead of the game, and join the webinar to get the inside sales knowledge.
  • Data Center Colocation: Is it the Right Approach for the Enterprise? Data Center Colocation: Is it the Right Approach for the Enterprise? Kelly Morgan - 451 Research, Jim Leach- RagingWire, Bill VanCuren- NCR Recorded: Oct 21 2016 36 mins
    Is Data Center Colocation the Right Approach for the Enterprise? A 451 Conversation with the CIO of NCR.

    Large enterprises have traditionally owned and operated their own data centers. But the capital and personnel requirements of owning and operating your own data centers as well as the strategic distraction, are causing many enterprises to consider replacing their data centers with a mix of colocation and cloud computing.

    In this webinar, Kelly Morgan, Vice President at 451 Research and one of the leading authorities on the economics and finances of the data center and hosting industries, will present the key considerations for enterprises as they evaluate colocation. Then, William VanCuren, Chief Information Officer at NCR, will join Kelly for a discussion on NCR’s hybrid cloud strategy, including their convergence of public cloud and colocation to support the enterprise
  • You Got the Lead, Now What?: How to Get a Lead to Take Action You Got the Lead, Now What?: How to Get a Lead to Take Action Ian Campbell, CEO, Mission Suite Recorded: Oct 20 2016 46 mins
    Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.

    Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
  • Gen 4 Attacks: Web Behavior Analytics to Protect Websites Gen 4 Attacks: Web Behavior Analytics to Protect Websites Eric Ogren, Senior Analyst at 451 Research, & Omri Iluz, CEO of PerimeterX Recorded: Oct 20 2016 58 mins
    Join Eric Ogren, Senior Security Analyst at 451 Research, and Omri Iluz, CEO of PerimeterX, as they discuss how your best defense against automated website attacks rests with an approach founded on analyzing the behavior of humans and bots. 451 Research has talked with organizations that have saved millions in fraudulent transactions after embracing a behavioral analysis approach to security.

    Sophisticated attackers are commercially motivated, using automated attacks to inflict damage. By abusing encoded business logic, they utilize real browsers to take over accounts, perform fraudulent purchases and scrape intellectual property, without triggering traditional security mechanisms. Through advanced techniques of cloaking from the world of malware, they disguise their nefarious intentions. Signature-based bot detection and WAFs are blind to these new threats, leaving your organization’s website defenseless.

    In this webinar you will learn:

    •How bots have evolved from simple scripts to sophisticated Man-in-the-Browser attacks
    •How to protect against advanced modern attacks utilizing real-user browsers
    •How to detect malicious behavior with Web Behavior Analytics (WBA) technologies
    •Real-world attacks and how organizations use behavioral analysis to prevent them
    •How to future-proof your business and your infrastructure
  • B2B Lead Generation Strategies for 2017 and Beyond B2B Lead Generation Strategies for 2017 and Beyond Cooper Pickett, CEO - L&T Co. Recorded: Oct 20 2016 26 mins
    Lead generation is so old school...

    Learn some of the best tried and true tactics and how they combine with L&T's new school thinking on building business relationships online.

    In this webinar, you will learn:

    - How to make LinkedIn ads work for your company
    - How to develop a database of contacts that DON'T MIND and even ENJOY when you reach out to them
    - How to build relationships that benefit your bottom line
    - How to avoid old school tactics that people keep trying even though they simply don't work anymore
  • Metrics that matter: Mastering mobile marketing KPIs Metrics that matter: Mastering mobile marketing KPIs Sheila Bhardwaj, Director of Account Management, TUNE Recorded: Oct 20 2016 60 mins
    In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).

    Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.

    By registering for this webinar you'll:

    * Learn the most widely used mobile marketing KPIs
    * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
    * Know unique KPIs that can help demonstrate value even if not a mobile-first business
    * Get action items for your new KPI data geared toward moving the needle for your business
    * See how your app stacks up against key industry benchmarks.

    * Gwen Murray, Mobile Marketing Lead, Staples
    * Sheila Bhardwaj, Director of Account Management, TUNE
    * Wendy Schuchart, Analyst, VentureBeat
  • Getting Ready for Black Friday Getting Ready for Black Friday Jennifer Freedman, Client Marketing @ Movable Ink + John Landsman, Director of Strategy & Analysis @ eDataSource Recorded: Oct 20 2016 38 mins
    The week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season… and your competitors will be sending their best campaigns of the year.

    Does your Black Friday campaign have what it takes to stand out in an overcrowded inbox?

    We're teaming up with eDataSource to find out the biggest and most impactful email trends that leading brands (and many of your competitors) will be using this upcoming Black Friday and Cyber Monday - including tips for staying ahead of them, including:

    - Timing your campaign perfectly
    - Targeting based on your customers’ behavior
    - Advanced personalization techniques

    … and more. Plus, we’ll show you specific examples of these tactics in action so you can add them to your Black Friday campaign strategy ASAP. Join us at 1pm EST on October 13th!
  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Recorded: Oct 20 2016 33 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Making Strides with Marketing Automation Making Strides with Marketing Automation Tom Coppock Director, Solutions Consulting, Marketo & Liam Jacklin Partner, ABM, Consulting & Services, agent3 Recorded: Oct 20 2016 48 mins
    Getting your marketing automation software investment signed off is just the first step to driving deeper customer intelligence and more meaningful customer relationships.
  • Account-Based Content Marketing Hacks Account-Based Content Marketing Hacks Dayna Rothman, VP Brand, Content and Demand Generation, EverString Recorded: Oct 19 2016 62 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • 2017 Planning: Making the Case for Predictive Intelligence 2017 Planning: Making the Case for Predictive Intelligence Will Vasquez, Demand Generation at Citrix and Kerry Cunningham, Research Director at SiriusDecisions Recorded: Oct 19 2016 61 mins
    Are you in the middle of planning out your 2017 budget and interested in learning how predictive intelligence can help you hit your pipeline and revenue goals? This webinar will explore how predictive intelligence improves the targeting and conversion rates of your digital marketing and demand gen activities and increases the relevancy and quality of leads you pass on to Sales. We will also discuss the business processes and due diligence every company should go through before investing in predictive intelligence.

    In this presentation you’ll learn general best practices and the specific approach Citrix took to:

    -identifying major use cases of predictive intelligence for B2B marketing and sales;
    -building an evaluation committee for predictive intelligence;
    -justifying the investment to executives; and,
    -building implementation teams to increase your chances of a successful rollout.

    You’ll walk away from the presentation better prepared to make the right decision this year to take advantage of predictive intelligence in 2017.
  • Email marketing: How to achieve 300% ROI Email marketing: How to achieve 300% ROI Tommy Lamb, Director of Loyalty and Retention, Teleflora Recorded: Oct 19 2016 60 mins
    Consumers want to be catered to without being stalked. The right degree of email personalization leads to greater brand loyalty and LTV. The overdone personalization approach leads to unsubscribes. But email marketing is more than just opens and click-through rates (though that’s part of it). The right cocktail will give value to consumers while having the side effect of also doubling your open rate.

    So how do you get there?

    We're going to show you. Stewart Rogers, Director of Marketing Technology, has studied the big and small data around email marketing and has uncovered the tried and true formula for increasing open rate and customer satisfaction. Join us for this free executive roundtable where we will arm you with strategies you can start using to increase your effectiveness.

    In this webinar you'll learn to:
    * Personalize email marketing without making huge errors.
    * Avoid common marketing errors (wrong names and/or interests)
    * Increase open rate
    * Leverage data to target email personalization

    * Tommy Lamb, Director of Loyalty and Retention, Teleflora
    * Traci Inglis, CMO, Just Fab
    * Chris Bernarbe, Sr. Marketing Manager, JetSuite
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this executive session today.

    Sponsored by Emarsys
  • Answers and Engagement: Digital Experience Management from Curation to Delivery Answers and Engagement: Digital Experience Management from Curation to Delivery Scott Abel, The Content Wrangler, co-host Val Swisher, Joe Gelb, and Eric Kuhnen Recorded: Oct 19 2016 61 mins
    Your customers want answers on their terms. This requires you to deliver findable product content—the evolutionary step beyond single-source publishing and web content management that engages your customers with dynamic digital experiences. Enriching the content you curate with semantic tagging allows your customers to find their answers across all touchpoints you have with them—website, community, knowledge base, interactive mobile experiences and more.

    Join Scott Abel, The Content Wrangler, and his co-host, Val Swisher of Content Rules, with dynamic delivery guru Joe Gelb, President of Zoomin Software, and component content visionary Eric Kuhnen, Director of Global Operations at Astoria Software for this free one-hour webinar. The presenters will discuss how effective component content management combined with cross-touchpoint delivery drives better digital and customer experience, which drives the kind of customer engagement and resulting revenue that business executives can't afford to ignore.
  • No BS: How To Measure Real Influencer Marketing ROI No BS: How To Measure Real Influencer Marketing ROI Rustin Banks, Co-founder and Chief Product Officer, Tapinfluence Recorded: Oct 19 2016 58 mins
    There’s a lot of clutter in the digital space, and breaking through the noise can get expensive. Influencer marketing is different—by speaking to customers on their terms, it empowers you to move them to action.
    And now, we have concrete data to prove it. In this webinar, TapInfluence co-founder and CPO Rustin Banks will unveil expert insights into Influencer

    Marketing methodology and illustrate how you can generate over 11x ROI over traditional advertising.

    In addition you’ll learn:

    - 5 ways to measure real ROI
    - Optimized audience targeting for maximum results
    - Working backwards from goals to achievements
    - Defining clear KPIs
  • Unleashing the power of digital data to improve communications effectiveness 2 Unleashing the power of digital data to improve communications effectiveness 2 Sarah Walker - Global Lead Digital Behaviour Analytics and Claire Spaargaren - Global Brand Director Brand Performance Recorded: Oct 19 2016 45 mins
    In this webinar, Kantar Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

    See how brands have unlocked the potential of non-survey data to really understand:

    •what makes the best campaign for the brand
    •how to optimise their campaigns whilst live
    •get early indicators of impact of a shift in media strategy.
  • Webinar: Automate customer onboarding Webinar: Automate customer onboarding Antony Paul, Marketing Manager, Neopost & Dean Francis, Senior Business Consultant, Data Capture Solutions Recorded: Oct 19 2016 45 mins
    Make your onboarding first class in this webinar with Data Capture Solutions and Neopost. Customer onboarding refers to that process between first contact with a consumer, and turning that contact into a customer.
  • Attract More Customers with Inbound and Outbound Marketing Attract More Customers with Inbound and Outbound Marketing Lorna Purcell, Marketo Recorded: Oct 19 2016 40 mins
    In today's competitive world, we all need a few extra tips to set our marketing efforts above the rest. Join us for this webinarr, Attract More Customers with Inbound and Outbound Marketing, and learn ready-to-implement best practices to help you optimise your inbound and outbound marketing efforts!

    Listen in as Marketo Expert, Lorna Purcell, give actionable tips on:
    Social Marketing
    Content Syndication
    And more!
  • B2B Marketing Automation Best Practice: Choosing, Moving or Improving B2B Marketing Automation Best Practice: Choosing, Moving or Improving Adrian O'Gara Recorded: Oct 19 2016 41 mins
    B2B case studies, research & best practice for Marketing Automation success - whether you choosing, moving or improving. From requirements gathering and vendor selection to implementation and platform optimisation. All focused on the goal of increasing pipeline, revenue and customer lifetime value.
  • Marketing tactics required to convert more leads in Salesforce Marketing tactics required to convert more leads in Salesforce Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant Recorded: Oct 19 2016 38 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant, will cover the essential tactics required to manage and convert more leads in Salesforce.

    Sign up now to discover

    ⁃ how to identify and prioritise leads showing interest in your services online
    ⁃ how to nurture leads across the customer journey
    ⁃ what digital channels and content are working

    The end result of this webinar will allow you to generate real time insights on your audience by assessing their digital footprint. This information will enable you to improve your customer journey, marketing activity and therefore lead count.
  • Top 5 B2B Marketing Strategies: An Agency Perspective Top 5 B2B Marketing Strategies: An Agency Perspective Ryan Osman, SEM Manager at Obility Oct 24 2016 5:00 pm UTC 45 mins
    Choosing between an in-house marketing team or an agency is a tough decision. Although there are shortcomings with either, there’s one glaring issue that faces B2B businesses who go in-house; they miss out on all of the shared learnings that come with an agency. Join this webinar to discover insights from an agency’s diverse client portfolio perspective.

    We’ll cover top B2B agency strategies such as:
    - Tracking performance of ad campaigns versus sales cycles
    - Structuring campaigns and ad budgets
    - Utilizing top BETAs
    - Orchestrating major conferences and events
    - Developing effective Landing Pages

    We’ll also review the top campaign strategies that have driven the best results for us in 2016.
  • Best Practices to Integrate Referrals into Sales Best Practices to Integrate Referrals into Sales Trisha Winter, CMO and Ben Michael, Lead Software Architect Oct 25 2016 4:00 pm UTC 45 mins
    As presented at Dreamforce 2016: Referral marketing is becoming a standard part of the lead generation mix. For companies with sales teams, this means enabling sales to play a key role and that includes making it easy for them to obtain and track referrals in Salesforce. This session will showcase how 3 companies have successfully integrated referral programs into their sales teams and explains the integration with Salesforce that allows them to drive high quality leads at scale.
  • How to use AI in designing the customer experience How to use AI in designing the customer experience Jon Cifuentes, CEO, FoundRobot Oct 25 2016 5:00 pm UTC 60 mins
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    * Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
    * Robert Hoffer, founder, Smarter Child
    * Chris Monberg, President and CTO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
  • Building better customer journeys Building better customer journeys Dan Hendy, Email Specialist, Pure360 Oct 26 2016 1:00 pm UTC 60 mins
    Join one of Pure360's resident email specialists, Dan Hendy, as he details how you can build better customer journeys, and how your business can benefit from doing so.
  • Marketing Agencies: How that next campaign can (and must!) deliver more Marketing Agencies: How that next campaign can (and must!) deliver more Robert Gorby, Senior Director Language Cloud, SDL and Darryll Bayes, Associate Director of Marketing, The Church Agency Oct 26 2016 2:30 pm UTC 45 mins
    Near enough, is no longer good enough.

    The survival of the external agency is now determined not by creative originality, but by creative effectiveness.

    In a digital age in which the client marketing team is under extreme pressure to continuously shift the dial on acquisition and conversion rates, and have the analytics in real-time, the margin between success and failure can come down to a couple of percent in campaign effectiveness.

    In this webinar in partnership with B2B Marketing and The Church Agency, we’ll discuss:

    • The reality faced by marketing agencies to deliver effective global campaigns that speak locally
    • How to handle the balance of effective campaigns that resonate vs. cost vs. operational efficiency
    • How to handle the localization process and who owns responsibility: Agency vs. Client
    • The key questions you should be asking about localization & campaign results that can be achieved through great localization.
  • Addressing Manufacturing Business Challenges with Total Customer Centricity Addressing Manufacturing Business Challenges with Total Customer Centricity Suresh Babu Balasubramanian, Consulting Partner, Wipro & Hamaad Chippa, Director of Manufacturing & Retail, Informatica Oct 26 2016 4:00 pm UTC 60 mins
    Industry analysts believe that “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience.” To fulfill this vision in the manufacturing industry, the role of master data management (MDM) has been strategically evolving. Now, in addition to traditional uses, MDM is helping manufacturers tackle an array of business challenges like cross-sell and upsell, vendor management, or targeted marketing campaigns. Early adopters have seen significant business advantages by using MDM to build a 360-degree view of customers across products, regions and lines of business. In fact, with a next-generation view of customers and the products they own, one $60 billion manufacturing company improved cross-sell and upsell success by five percent.

    In this webinar, Suresh Babu Balasubramanian from Wipro and Hamaad Chippa of Informatica will discuss how great customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:

    • Industry trends impacting the customer experience and need for a 360-degree view of customers
    • An overview of key Total Customer Centricity solution capabilities and value-add
    • Business benefits of improved customer information
    • A customer success story
  • How to Load Test for your Mobile Peak How to Load Test for your Mobile Peak Tom Chavez, SOASTA CloudTest Product Manager | Mike Ostenberg, SOASTA Director of Solutions Engineering Oct 26 2016 6:00 pm UTC 60 mins
    Is your mobile website ready for load? Can your mobile app's back-end scale to service peak demand?

    Mobile web and app usage is growing at a breakneck pace! Between 2014 and 2015, traffic from mobile devices increased from 40% to 75% of total retail traffic, an increase of 35%. In 2015, mobile commerce accounted for $115 billion worldwide. At the end of this year, that number is projected to reach $142 billion.

    Join us at this webinar to learn:
    • The different types of mobile traffic generated by browsing and apps
    • How to load test your mobile web site for mobile browsers
    • Why mobile apps need load testing, too, and how to create tests

    Whether your peak time is Black Friday and Cyber Monday, monthly filing rush, quarterly reporting, annual open enrollment, tax filing, or any other peak, this webinar will give you the steps to build load tests so your mobile site and apps will be ready for mobile peak.
  • 释放数据势能,提升市场传播力 释放数据势能,提升市场传播力 潘爱佳 大中华区解决方案副总监 Oct 27 2016 6:00 am UTC 60 mins
    本次网络研讨会上,来自Kantar Millward Brown的专家将带来重要洞察,结合客户案例成功经验,帮助营销人员更好利用搜索和社交数据改善广告的传播效力。
  • PowerPurchase PowerPurchase Simon Bokredenghel, Senior Client Executive Oct 27 2016 9:00 am UTC 45 mins
    Steigern Sie den Profit Ihrer Marke durch die Verknüpfung von Einstellungsdaten mit realem Einkaufsverhalten.

    Marketers stehen regelmäßig vor der schwierigen Entscheidung, das ihnen zur Verfügung stehende Budget auf verschiedene Marketingaktivitäten optimal zu verteilen. Dabei stellt sich oftmals die Frage, ob (zusätzliche) Investitionen in markenbildende Maßnahmen gerechtfertigt sind und/oder ob das Trade-Marketing optimiert werden muss.

    Kantar Millward Brown hat gemeinsam mit Kantar Worldpanel eine Lösung entwickelt, um Ihnen für diese zentrale Fragestellung eine handlungsorientierte Antwort zu geben: PowerPurchase.

    Bei einem PowerPurchase Projekt wird eine Markenwert-Umfrage unter Konsumenten des Kantar Worldpanels durchgeführt. Diese Verknüpfung von einstellungs- und verhaltensbezogenen Daten ermöglicht es zu verstehen, welcher Anteil des erzielten Umsatzes jeweils durch den Markenwert und das Trade-Marketing erklärt werden kann. Darüber hinaus können konkrete Maßnahmen definiert werden, mit denen der Markenwert gesteigert und das Trade-Marketing optimiert werden können – immer verbunden mit finanziellen Kennzahlen.

    In unserem Webinar präsentieren wir Ihnen PowerPurchase anhand eines Fallbeispiels aus der Konsumgüterindustrie und bringen Ihnen dadurch den Mehrwert dieser Lösung auf praktische Art näher.
  • The API Economy in Banking what is the impact of PSD 2 The API Economy in Banking what is the impact of PSD 2 Anju Tiwari, Enterprise Architect, Dell Services Oct 27 2016 1:00 pm UTC 90 mins
    Regulatory conditions are preventing many banks from consolidating in the market, and there is evidence to support those financial institutions will need to re-engineer their own businesses, and customer propositions, and transform current models to remain relevant, nurture and grow their customer bases.

    As part of this process, developing differentiating capabilities will be key in highly competitive markets and innovation through the adoption of the new ‘Fintech ecosystem’ or “fintegration” (i.e. the marrying up of banks and Fintechs) will be pivotal in the banking industry’s fight to maintain their current business and grow. Join Anju Tiwari,Senior Enterprise Architect, Dell Services, guest speakers from the Banking Sector to be announced to learn about:

    - The drive to open up APIs in the new Digital banking Economy
    - Approaches on how to better leverage new technologies through Open APIs
    - Best Practice in how to go about partnering
    - How to achieve Data Governance and Security whilst opening up
    APIs to third parties
    - What technologies can we leveraged (Robotics, Machine Based learning, Big Data Analytics and the Digital sixth sense)
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Oct 27 2016 2:00 pm UTC 75 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Veronica Belmont, Product Manager, Growbot Oct 27 2016 5:00 pm UTC 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • Driving Leads to Profitable Conversations Driving Leads to Profitable Conversations Mary Anne Hensley - CMO Council, Susan Bryant - DialogTech, Bryan Huber - Comfort Keepers Oct 27 2016 5:00 pm UTC 75 mins
    Architecting today’s customer journey is a top priority for senior marketing leaders, who must guide the customer through the path to purchase and craft experiences across a multitude of channels and devices, all while keeping sight of the ultimate goal: guiding a customer through to conversion. But there is a channel that often goes unrecognized and unsupported in this new digital age: the phone call.

    According to a recent BIA/Kelsey report, “call commerce” is a $1 trillion influence engine as analysts estimate that click to call influences some $1 trillion in U.S. consumer spending. The firm went on to project that some “169 billion mobile calls to businesses (will be made) by 2020, driven by smartphone penetration, high commercial intent and the natural handoff between mobile engagement and phone calls.”

    The digital experience has brought rise to an influential channel of profit in the phone call that must not be overlooked. As customer satisfaction is measured in quick clicks and frictionless engagements, tools like the Google call button have made it even easier for brands to actively connect digital experiences to profitable inbound calls. This call commerce demands a new set of strategies, campaigns and executions, in addition to new measures and metrics to better track these online to offline conversations.
  • Proactive Strategies for Finding and Fixing Performance Issues Proactive Strategies for Finding and Fixing Performance Issues Ryan Vila, SOASTA System Engineer | Nicolas Smotek, Deckers Digital Technology Manager Oct 27 2016 5:00 pm UTC 60 mins
    Most organizations have internal processes to address performance problems, but they are typically reactive—occurring only after online performance has already been degraded. Relying on a defensive strategy to address performance problems can negatively impact end-users and revenue before you’re able to identify and solve the issue.

    This web seminar will explain how to customize performance practices to build proactive internal testing processes. These methods will help you detect and solve performance problems before they make it into production and cost you money and customers.

    You will learn how to:
    - Customize your test processes using the latest performance tools
    - Get ahead of issues with real-user and synthetic monitoring
    - Prevent negative user experiences that impact the bottom line
    - Solve performance issues proactively, before they become problems for your users
  • Local Search Secrets: SEO Ranking Factors that Matter Most Local Search Secrets: SEO Ranking Factors that Matter Most Andrew Shotland Oct 27 2016 6:00 pm UTC 60 mins
    How can small business show up in local search results? Andrew Shotland of Local SEO Guide will walk you through the results of one of the largest-ever statistical studies of the local search ranking factors. Learn which tactics really matter, so you know how you and your team should spend your resources.
  • What is Facebook Live? What is Facebook Live? Chris Johnson Oct 27 2016 7:00 pm UTC 30 mins
    Staying up on all the new Social Trends as a Marketer is not always easy. Instagram, Blog, YouTube; there is a lot out there, are you staying up on all the trends? Have you tried one of the newest trends, Facebook Live? How does Facebook Live affect you and the way you market? Join us for a live webinar to talk about:

    •What Facebook Live is?
    •How it is Valuable to you?
    •How can it be Implemented into your marketing strategy?
  • Mobile Strategy: The Benefits of Using an Integrated Solution Mobile Strategy: The Benefits of Using an Integrated Solution Chris Marsh, Research Director at 451; Emil Stoychev Progress, Product Manager at Progress Digital Factory for Mobile Oct 27 2016 7:00 pm UTC 60 mins
    Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.
  • "Predictable Prospecting" Part 3 - People, Process, and Technology "Predictable Prospecting" Part 3 - People, Process, and Technology Marylou Tyler - Author of "Predictable Prospecting" Oct 28 2016 4:00 pm UTC 75 mins
    Marylou Tyler believes in the power of 3. Whether it’s in your sales methodology, your day-to-day habits, or even this webinar series. Save your seat for Part 3 where she will go through her optimization framework.

    The 3 key themes for this session are:
    -Finding the right people for the right seats
    -Measuring and optimizing your sales process
    -Leveraging the right sales tools

    Registering for the webinar will not only save your spot, but you’ll get access to templates and resources you can start using right away. There isn’t a part 4, so this is your last chance to get the inside secrets from Marylou. See you soon!
  • Next-Generation End-to-End MDM Solution from Informatica Next-Generation End-to-End MDM Solution from Informatica Ben Rund, Prash Chandramohan Nov 1 2016 3:00 pm UTC 30 mins
    Creating the ultimate master record with a 360-degree view just got re-mastered. Join us as we talk about Informatica MDM – a true multi-domain MDM solution, available both on-premise and in the cloud.

    Take a look “under the hood” as we share the freshest updates for our data quality, data integration, and business process management workflow integrations with Informatica MDM. Learn how to improve your customer and business profiles with our Contact Validation Data-as-a-Service powered by Dun & Bradstreet, which helps you fill in the missing information you need, for accurate records you can swear by.

    Join us for a live webinar to tour what’s new in Informatica MDM:

    •See the latest features and functionalities available in our flagship MDM solution

    •Explore the flexible and powerful user interface with rich new page layouts that make it easier to view, add and update business-critical data and relationships

    •Meet Entity 360, an intuitive UI platform for building business user focused rich interfaces such as Customer 360, Product 360, and Supplier 360

    Who is this webinar for?

    •Current Informatica MDM customers who want to know what’s latest from industry leader

    •MDM consultants, practitioners, and developers who want to stay on top of MDM advancements

    •You! Just browsing or researching MDM options? Perfect! Or maybe you’re MDM-curious? Awesome! This webinar will help you understand what Informatica MDM does, how it’s used, what’s possible, and whether or not it fits your business needs

    Ranked as a clear leader in top analyst reports, including Gartner MQ, Forrester Wave, and The Information Difference MDM Landscape, Informatica MDM has been awarded top scores for customer satisfaction, innovative technology, and market strength.

    Can’t attend the live webinar? Sign up today and we’ll send you the on-demand recording afterward.
  • Big Data Drives Big Efficiency Big Data Drives Big Efficiency Matt Aslett - 451 Research Director, Data Platforms and Analytics with Aali Masood, Senior Director, Oracle Nov 1 2016 4:30 pm UTC 60 mins
    Improving the efficiency of existing processes is critical for enterprises, and one of the first proof points of many big data projects. In the long-term enterprises may be looking for big data to generate revenue from new projects and applications, but proving the potential benefits by improving the efficiency of existing business processes – such as optimizing supply chains, or accelerating compliance – is a good place to start. Additionally, operating more efficiently at lower cost and with lower risk enables an organization to redirect budget towards driving growth.

    Join Oracle and 451 Research for a webinar exploring how to make this operational efficiency possible through a combination of data management, statistical analysis and visualization.
  • Build the Rocket for Your Journey Build the Rocket for Your Journey Eva Tsai, VP Marketing and Business Operations, vArmour Nov 1 2016 6:00 pm UTC 45 mins
    Eva Tsai will share her experience as a woman in tech charting a journey spanning multiple disciplines and excelling as a strategic business leader, her thoughts on the challenges women are facing, both in entering and advancing in their careers, and what her recommendations are on both professional and personal fronts.

    Presenter Bio:
    Eva has extensive experience leading go-to-market transformation and managing company telemetry to drive growth worldwide. Her innovation and leadership has been recognized with significant industry awards and patents. She was selected by Silicon Valley Business Journal in 2015 as one of Silicon Valley's 100 Most Influential Women and won the 2014 Marketer That Matters™ award, sponsored by The Wall Street Journal. At vArmour, Eva has transformed the company into a growth machine via innovative and well-executed go-to-market strategy, insightful telemetry, and process optimization. vArmour has been named a “Company to Watch” by TechCrunch and a "Cool Vendor" by Gartner. Prior to vArmour, Eva held strategic roles at Citrix, BroadVision and Oracle. Eva holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.
  • How Spireon Turned IoT Data into a Competitive Advantage How Spireon Turned IoT Data into a Competitive Advantage Ben Tran, Product Manager, Spireon Nov 2 2016 10:30 am UTC 45 mins
    Spireon, an IoT company, needed a BI platform that could turn over 3 billion records of data, with a projected growth rate of 3x per year, into operational insights both for their internal teams as well as their customers.

    Watch this webinar and learn:
    - How Spireon used Birst to transform semi-structured data into analytic format
    - Best practices in approaching analytics for data volumes with exponential growth
    - How analytics is used internally by product and customer success teams
    - How Spireon has disrupted the IoT market by creating a data product
  • Launching Your Customer Experience Program: Change Management Launching Your Customer Experience Program: Change Management Ram Kamp, Director, Customer Success, NICE Nov 2 2016 4:00 pm UTC 45 mins
    Join us for this webinar to learn about managing the change within your organization that launching your CX program demands. We’ll discuss how to assess your internal communication and training needs, which methods will be most effective for internal communications and how to manage key project stakeholders. We’ll also provide a sneak peek into one of our CX communication kits!
  • How to Effectively Localize Customer Support Content How to Effectively Localize Customer Support Content Tricia Rosetty, Content Strategy Mgr, Customer Experience, & Patrick McLoughlin, Sr. Localization Program Mgr, Eventbrite Nov 2 2016 5:00 pm UTC 60 mins
    The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?

    This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.

    Tricia and Patrick will cover:
    - how to present support content effectively in localized materials
    - what approaches are available for delivering translated content
    - and what are key success measures for your localized support content
  • Mobile game statistics every publisher needs to know for 2017 Mobile game statistics every publisher needs to know for 2017 David Rose, PocketGems Nov 2 2016 5:00 pm UTC 60 mins
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, PocketGems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony