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Marketing

  • How To Help New Sellers Thrive Like Your Top Performers
    How To Help New Sellers Thrive Like Your Top Performers Donald Kelly Recorded: Jul 21 2017 47 mins
    During this training sales leaders will learn how to coach their new reps so they can perform like their more experienced reps.
  • Merchandising for Omnichannel Excellence
    Merchandising for Omnichannel Excellence Donna McGuckin and Brittany Bullard, Industry Consultants, SAS Recorded: Jul 20 2017 29 mins
    This webinar will provide a high level overview of how localized assortments and customer-centric merchandise planning can power your omnichannel business strategy.
  • ASO or GTFO: App store optimization that works
    ASO or GTFO: App store optimization that works Trey Stout, CTO and co-founder, ScribbleChat and Handwriting.io Recorded: Jul 20 2017 61 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • How to Measure The Impact Of End-To-End Website Optimization
    How to Measure The Impact Of End-To-End Website Optimization Mat Ball, Product Marketing Manager at SOASTA Recorded: Jul 20 2017 42 mins
    End-to-end website optimization is a challenging goal for any retailer. With code changes, new features, new platforms, third party integrations, performance testing, and the clock ticking, full site optimization can be a tall order. From back-end infrastructure to front-end resources, join us as we take a look back at Nordstrom’s holiday preparation for some insight. Also, we’ll take a look into the future of performance analytics with SOASTA’s data science capabilities already helping over half of the IR 100 stay competitive.

    Join Mat Ball, Product Marketing Manager at SOASTA, for this tips-filled webinar. Mat will share how Nordstrom and other like retailers prepare for holiday readiness using performance optimization and analytic tools to assess, track, and improve their site’s performance.

    This web seminar will explain how to customize performance practices by measuring the impact of your end-to-end website optimization and how to utilize data science techniques to drive your business outcome.
  • Steal These Holiday Email Ideas
    Steal These Holiday Email Ideas Chris Kopyar, Associate Account Director, Client Experience Recorded: Jul 20 2017 59 mins
    It may be the height of summer, but it's also peak time for holiday email campaign planning. If you're looking beat last year's numbers, this webinar is a must-see.

    We'll show you new tactics for behavior-based campaigns, explore using data to create hyper-personalized campaigns, look at leading brands with track records of sending successful holiday campaigns and much more.

    Can't make the webinar? Sign up anyway, and we'll send you the recording!
  • Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You
    Passive Aggressive Punctuation? How Grammar Conventions Might be Ruining You Shelly Davies Recorded: Jul 20 2017 59 mins
    You know all those "rules" you were taught in school about "good writing?" They were lies. Our focus today needs to go beyond grammar and punctuation, and towards clarity and understanding. What works for real people? And what really ARE the rules?

    Join me, Scott Abel, The Content Wrangler, for a conversation with rockstar writer, Shelly Davies. You'll learn the difference between grammar rules and grammar conventions; how readers interact with text and receive messages; and how not to sound like a jerk (unless you want to).

    About Shelly Davies

    Shelly Davies helps businesses save time and money. How? By giving us permission to write like humans. Using research-based approaches to writing better, Shelly builds our confidence and helps us write in ways that make readers want to hug us! (Or not - it really depends if hugs are what we're after. But whatever outcomes we want, Shelly can get us there! She's kinda awesome like that.) Shelly Davies Writing & Training. Because plain English has been cool since way back.
  • Successful Enforcement Strategies in Chinese Marketplaces
    Successful Enforcement Strategies in Chinese Marketplaces Trevor Robbins, Brand Protection Analyst, MarkMonitor Recorded: Jul 20 2017 51 mins
    Online marketplaces in Asia are a fast-growing channel for counterfeit activity and brand abuse. What are the complexities of protecting your brand in these marketplaces and how can you drive a successful enforcement strategy?

    Please join MarkMonitor® Brand Protection expert Trevor Robbins as he reveals key strategies for successful monitoring and enforcement in Chinese Marketplaces.

    During this webinar you’ll learn:

    -How to build a strong trademark portfolio that meets country-specific requirements
    -Ways to leverage local partners to understand and build trust with Chinese marketplaces
    -Tips for avoiding and resolving enforcement issues
  • Turning advances in VR + AR into business innovation
    Turning advances in VR + AR into business innovation Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Jul 20 2017 31 mins
    Last year, alternative reality and virtual reality raked in $1.8B, with 6.3M headsets shipped. And those numbers are expected to just keep climbing. AR and VR technology is getting sweeter every day, and the number of use cases is piling up. VR and AR isn’t just transforming how we experience games, it’s led to breakthroughs in health care, dropped operating costs for businesses, and changed how marketers can connect with customers.

    In this VB Live event, Stewart Rogers, Director of Marketing Technology, will be unveiling the results of our latest in-depth VB Insight consumer study. Register now for insights into VR and AR usage, consumer attitudes, and whether the massive potential audience that exists is ready to go virtual.

    By attending this VB Live event, you'll:
    * Understand VR and AR attitudes across the globe
    * Learn what's holding consumers back from these technologies
    * Introduce innovation with AR and VR into your own organization
    * Learn how payment technology will help facilitate new VR/AR experiences
    * Hear what experts think the future holds

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Laura Gemmell, Innovation Analyst, Technology Innovation, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Register today!

    Sponsored by Worldpay
  • How Cisco Uses Architecture to Drive Their Digital Transformation
    How Cisco Uses Architecture to Drive Their Digital Transformation John Schmidt Recorded: Jul 20 2017 46 mins
    Cisco has built their industry leadership over the years through an active M&A strategy. But as the organization transitioned into new businesses and new business models, the complexity left by M&A was slowing them down. We will describe how Cisco was able to accelerate business agility and implement new business models by taking an architecture-led approach. Even more importantly, he will discuss how they were able to connect their business strategy to their technical architecture to remove ambiguity and deliver exactly the results the business required.

    This session will include best practices and approaches to architecture that will drive measurable business results. Cisco also won an InfoWorld/Forrester industry architecture award for this work.

    Speakers:
    Matt Sidden, IT Manager Enterprise Architecture, Cisco
    John Schmidt, VP Global Integration Competency Center Practice, Informatica
    David Lyle, VP Business Transformation Services, Informatica
  • What’s the Future of Personal Assistant Apps?
    What’s the Future of Personal Assistant Apps? Alison Murdock, SVP Marketing, Verto Analytics Recorded: Jul 20 2017 27 mins
    Does the rise of AI-driven personal assistant apps - led by Siri, Alexa, and Cortana - have the potential to impact our daily digital behavior with everyday tasks like shopping, browsing the internet, and discover content? In this webinar, we’ll look at new research that indicates where this market is headed.

    Key insights included:

    - The most popular AI-powered personal assistant apps.
    - How are consumers actually using personal assistant apps?
    - A day-in-the-life of a Personal Assistant App super user.
  • Accelerating Channel Success with Referral Partners
    Accelerating Channel Success with Referral Partners Kathy Contreras, Sr. Research Director for Channel Marketing Strategies, SiriusDecisions and Trisha Winter, CMO, Amplifinity Recorded: Jul 20 2017 49 mins
    Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.

    What you'll learn:
    - Key decision points for building a partner referral program
    - Best practices from successful programs
    - Performance benchmarks for referral partner programs
  • Broadcast under attack: Protecting content and defending infrastructure
    Broadcast under attack: Protecting content and defending infrastructure IBC365 | Channel 4 | Sundog Media Toolkit | EY Recorded: Jul 20 2017 63 mins
    Cyber attacks are on everyone’s agenda but with so much at stake just how should Broadcast, Media and Entertainment players protect themselves in an increasingly hostile world?

    High profile attacks on broadcast and media players are on the increase. But what does the threat landscape look like? What are the new attack surfaces and how should broadcasters and media companies approach cybersecurity?

    Speakers:

    Brian Brackenborough, CISO, Channel 4
    Richard Welsh, CEO, Sundog Media Toolkit & VP of Education, SMPTE
    Cameron Brown, Information Security Strategist & Cyber Defence, EY
  • The Science Behind Memorable Visuals
    The Science Behind Memorable Visuals Dr. Carmen Simon, Memory By Design Recorded: Jul 19 2017 64 mins
    It is intuitive to believe that visuals are more memorable than text. To a certain degree, science confirms this. Research shows that visuals impact recall because they help viewers process information faster and assist them to pay attention by being more engaging than text.

    But there is such a thing as a forgettable visual. Think of all the information you encounter in a typical week. How much of it do you remember? We tend to forget our lives almost as quickly as we live them and visuals can still escape our memories.

    Join me, Scott Abel, The Content Wrangler, for a free, one-hour educational webinar with cognitive neuroscientist, Dr. Carmen Simon, to learn how to stay on people’s minds by applying science-based guidelines from the angle of how the brain processes visuals.



    You will learn how to use visual thinking skills in four areas that are prevalent in business communication: facts, processes, data, and abstracts. And, you’ll discover how to use design elements such as images, text, lines, shapes to create interesting—and memorable—content. Dr. Simon will provide you with universal visual design principles and explain how they influence viewer attention and retention.

    In just one hour, you will learn how to create and select visuals that impact memory and how to avoid those that don't. Visual thinking is important because when you use images correctly, you have the luxury of staying on your audience’s minds long-term. This helps you influence their decisions because people act in your favor based on what they remember, not on what they forget.



    About Dr. Carmen Simon

    Carmen Simon is a cognitive neuroscientist, bestselling author, and leading expert on using memory to influence decision-making. Her most recent book, Impossible to Ignore: Create Memorable Content to Influence Decisions, has won the acclaim of publications such as Inc.com, Forbes, and Fast Company, and has been selected as one of the top international books on persuasion.
  • Why your VR game is virtually useless without data
    Why your VR game is virtually useless without data Kiyoto Tamura, VP Marketing, Treasure Data Recorded: Jul 19 2017 60 mins
    The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.

    And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.

    Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.

    Attendees will:
    * Understand the role of VR in online gaming
    * Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
    * Discover how to deploy full-stack analytics infrastructure and tools

    Speakers:
    Nicolas Nadeau, President, Exostatic
    Kiyoto Tamura, VP Marketing, Treasure Data
    Ben Solganik, Producer, Survios
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Treasure Data
  • Using Text, Images and Video in Technical Communication
    Using Text, Images and Video in Technical Communication Ferry Vermeulen, Managing Director, INSTRKTIV Recorded: Jul 19 2017 58 mins
    The company you work for is trying to give its audience the best product experience in the world. As a technical writer, you want to contribute to that effort by creating awesome user assistance for that product.

    There are many great tools out there that can help you to achieve this. These tools include text editors, and graphic and video tools. But how do you decide when to use text, images, or video for your product assistance?

    Join me, Scott Abel, The Content Wrangler, and special guest presenter, Ferry Vermeulen of INSTRKTIV (http://instrktiv.com) for a free, one-hour presentation designed to help guide you make the best choices.
  • How to Make Engaging Video
    How to Make Engaging Video Guy Larcom, Instructional Designer, TechSmith Recorded: Jul 19 2017 61 mins
    More than 80% of all marketing communications are predicted to be visual by 2018, and social video generates 1200% more shares than text and images combined. That’s a lot of competition for marketers to fight for customer’s attention. How can you make sure you don’t squander precious views once you get them?

    Join me, Scott Abel, The Content Wrangler, with my special guest, Guy Larcom, an Instructional Designer at TechSmith, where he designs and develops tutorials, educational videos, marketing videos, writes documentation, and blogs about visual communication.

    Through research, experimentation, and testing, he has learned some of the best ways to create engaging videos and some of the things that make videos less engaging. But it’s not just about making engaging videos. Knowing the best ways to distribute your content plays a big role, too. In this session, Guy will share what he has learned about creating engaging video content, how to add human elements to keep videos feeling genuine, tips on how to get your content to your audience, and how you can avoid viewer drop offs during your videos.
  • Webinar: Make your Awards entry fly
    Webinar: Make your Awards entry fly Rachel Aldighieri, Managing Director, DMA & Nicky Bullard, CCO & Chairwoman, MRM Meteorite Chair of 2017 DMA Awards Committee Recorded: Jul 19 2017 34 mins
    The DMA Awards committee have created a webinar to help you with your entries. Hear from a past DMA awards Judge on how to write a winning entry.
  • The Power of ElasticSearch on Apache Cassandra
    The Power of ElasticSearch on Apache Cassandra Vincent Royer of Strapdata, Creator of Elassandra, & Jason Downey Recorded: Jul 18 2017 42 mins
    Instaclustr, the Open Source-as-a-Service company, has recently released Elassandra and Kibana support through our Managed Service. Elassandra gives you the power of Elasticsearch to search your data directly from Cassandra – without developing custom integration or synchronisation code. This secondary index also provides the availability and cross-region replication benefits of Cassandra.

    In this 30 minute webinar, Vincent Royer of Strapdata, the creator of Elassandra, and Instaclustr will walk you through the basic architecture and features of Elassandra and Instaclustr’s managed service offering for Elassandra and Kibana.
  • Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association
    Virtual & Augmented Reality with Robert Scoble hosted by the VR/AR Association Robert Scoble Recorded: Jul 18 2017 85 mins
    Spend 1hr with Robert online and ask any question you want! Robert will present the latest industry information and give you insights into the present and the near-future.

    Robert Scoble is on the Advisory Board of the VR/AR Association and is an authority on what's next, particularly when it comes to VR, AR, and MR. Partner at Transformation Group, Robert helps companies deal with the disruption that next generation augmented reality, AKA "Mixed Reality" represents. In his book, "The Fourth Transformation," he details how it will change everything from retailing to education to sports. Robert received several endorsements: Time: One of the top 140 Twitterers! FT: One of the five most influential Twitterers! Inc.: Top 5 on list of Tech Power Players You Need to Know. Next Reality: Top 50 AR influencer.
  • Accelerate AI and HPC Workload Delivery with Composable Cloud Infrastructure
    Accelerate AI and HPC Workload Delivery with Composable Cloud Infrastructure John Abbott, 451 Research. Chris Orlando, ScaleMatrix. Michael J. McManus PhD, Intel Recorded: Jul 18 2017 50 mins
    Join Intel, ScaleMatrix, and 451 Research for an insightful webinar covering the challenges and solutions to the adoption of Artificial Intelligence workloads: Deep Learning, Machine Learning and HPC, in the Cloud. High Performance Computing is a fundamental tool used in analytics and research; and on average, can provide an ROI as high as $515 per $1 of investment. However, HPC could deliver even greater value if we could overcome key technical barriers associated with different workloads driving separate systems with specialized hardware and software for each workload. These challenges lead to increased acquisition and management costs and are often responsible for reducing efficiency.

    Learn how ScaleMatrix’ high-density data centers and cloud delivery capabilities along with Intel’s Scalable Systems Framework have overcome these challenges with tight system integration, increased density, and balanced compute, memory, network/fabric and storage in a composable, cloud-delivered architecture, specifically designed to address the various AI and HPC requirements associated with compute intense workloads like Genomic Analytics, Molecular Dynamics, and Machine Learning.

    The ScaleMatrix Artificial Intelligence Cloud solution using Intel’s Scalable System Framework employs heterogeneous blocks of compute nodes that can be readjusted to match workload demand. It is easily scaled to meet any size customer need, offers ease of use, faster delivery times, and lower TCO by simplifying and improving core infrastructure. Technologies highlighted include the Intel® Xeon and Xeon Phi processors, Intel® Arria FPGA, Intel® SSD’s, and Intel® Omni-Path Architecture. Whether you’re focused on Image Processing, Convolutional Neural Networks, Alignment Algorithms, or DNA Sequencing, you’ll hear from Intel and ScaleMatrix experts how their joint solution can improve your HPC workload performance in an economical way. Complementary trial details will be presented.
  • Preparation Prior to the Sales Call: Researching People
    Preparation Prior to the Sales Call: Researching People Sam Richter Recorded: Jul 17 2017 49 mins
    On a sales call, knowing about the person and what’s important to him/her is the key to relevance, gaining permission to ask questions, and building a genuine relationship. In this session, award-winning speaker Sam Richter will show you how to find information on people, in ways you never thought possible
  • How AI turns customers into big-spending brand loyalists
    How AI turns customers into big-spending brand loyalists Dr. Anand Rao, Global AI Lead for PwC Data & Analytics Recorded: Jul 14 2017 61 mins
    Customer loyalty is won with both marketing messaging and customer service that anticipates needs, answers questions, and solves issues on the fly. And a well-integrated, data-soaked AI platform can deliver that perfectly timed, exquisitely personalized customer service with the right message, right time, right place support and communication that leads to big jumps in engagement rates. Not to mention enduring loyalty.

    But while integrating AI technology into your marketing automation systems can help build profitable long-term relationships, there are security issues to tackle, privacy issues to consider, and data integration to execute flawlessly.

    Want to do it right? Join our free VB Live event to learn how master marketers join marketing insight with AI intelligence execution to significantly boost customer loyalty.

    In this webinar, you’ll:
    * Learn how deep learning can help your customers get a "human" through chat
    * Cut through the hype around chat bots and learn what really matters
    * Understand privacy issues around AI and how it may impact your org's security
    * Integrate a successful marketing campaign using chatbot interactions

    Speakers:
    * Dr. Anand Rao, Global AI Lead for PwC Data & Analytics
    * Scott Horn, CMO, 24[7]
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • The importance of welcome campaigns as part of your email strategy
    The importance of welcome campaigns as part of your email strategy Tom Ricards Jul 25 2017 11:30 am UTC 60 mins
    Discover how and why welcome campaigns are an important part of your email marketing strategy, and how best to use them.
  • Adapting to Channel Change: The Cisco Story
    Adapting to Channel Change: The Cisco Story Chad Reese, Director, Partner Digital Marketing, Cisco, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Jul 25 2017 3:00 pm UTC 60 mins
    Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.

    Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:

    •Disruptive forces in the channel and how to anticipate them
    •Integrated marketing programs Cisco is delivering to partners
    •Leveraging data and analytics to be more effective with channel partners
    •Best practices in content marketing
    •ROI expectations when marketing through partners
  • Workloads, Data Centers & Cloud Strategy: Market & Technology Trends
    Workloads, Data Centers & Cloud Strategy: Market & Technology Trends Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center busines Jul 25 2017 3:00 pm UTC 60 mins
    IT planners have far more options as to where to run their workloads than ever before. On-premises data centers, co-location facilities and managed services providers are now joined by hybrid multi-clouds – a combination of Software-, Infrastructure- and Platform-as-a-Service (SaaS, IaaS, and PaaS) execution venues. All have unique operational, performance and economic characteristics that need to be considered when deploying workloads.

    In this Webinar Carl Lehmann, Principal Analyst with 451 Research, and Don Davis, Technology Director for Iron Mountain’s Data Center business will discuss how industry leading enterprises determine the best execution venues for their workloads by addressing:

    •The market and technology trends that influence workload, data center and cloud strategy
    •How to evaluate the characteristics of various workloads and execution venues
    •How to manage workloads across on-premises and off-premises ecosystems
    Attendees will learn how to formulate an IT strategy that can be used to guide the decision criteria needed for placing workloads on their best execution venues, and enable the migration and ongoing management of workloads across a hybrid multi-cloud enterprise architecture.
  • Fighting Brand Impersonation and Noncompliance in Social Media
    Fighting Brand Impersonation and Noncompliance in Social Media Kyle Sale, VP Product Management; Zac Wolf, Product Marketing Manager, MarkMonitor Jul 25 2017 4:00 pm UTC 60 mins
    With social media consumption at an all-time high, companies must be vigilant against burgeoning cases of brand impersonation, false association and improper partner compliance in the social channel. Customers expect an authentic and seamless brand experience, and even one negative experience can have a damaging impact on your social reputation – and your bottom line.

    Please join MarkMonitor® Brand Protection experts Kyle Sale and Zachary Wolf as they discuss the most common types of brand abuse found in social channels and best practices for protecting your brand across social and other digital channels.

    During this webinar, you'll learn:
    -How to detect unauthorized branding on social pages, user names and posts
    -Existing social site enforcement policies – and gaps you should be aware of
    -What unauthorized use of copyrighted content, images, and trademarks looks like on social media
  • Leverage the Customer Era with Automation, Emerging Technology and Mobile
    Leverage the Customer Era with Automation, Emerging Technology and Mobile Barbara Giamanco, Christine LaVoi and Sean McDade Jul 25 2017 6:00 pm UTC 60 mins
    Emerging technology allows organizations to differentiate through service and increase revenue while improving customer experiences.

    After-sales service is now one of the biggest opportunities for companies looking to generate revenue, increase margins, and improve customer loyalty. Used correctly, emerging technology could become a huge source of competitive differentiation in field service. By putting the customer first and operationalizing field service strategy, organizations can maximize results.

    Join this webinar to:
    - Discover why customer demand is driving investments in mobile field service
    - Find out the benefits and best practices of automating a field service solution
    - Learn how to achieve efficiency gains without sacrificing the customer experience

    Presented by Barbara Giamanco, CEO of Social Centered Selling, Christine LaVoi, Field Service Management Client Success Manager, IFS and Sean McDade, CEO of PeopleMetrics.

    This webinar is part of our Connected field service webinar series. Sign up for this session, or the entire series today!
  • The Power of Relevance in Value Propositions
    The Power of Relevance in Value Propositions Lisa Dennis Jul 25 2017 7:00 pm UTC 45 mins
    The most differentiating aspect of a strong value proposition is its degree of relevance to the buyer. This session shares an approach to developing a value proposition that centers on how to wrap your product or service offering in buyer-focused messaging that drives home relevance.
  • Webinar: MDM – From Master Data to Data Mastery
    Webinar: MDM – From Master Data to Data Mastery Featuring Guest Speaker Michele Goetz, Principal Analyst at Forrester Research Jul 26 2017 3:30 pm UTC 45 mins
    To achieve digital transformation means businesses need to be data driven, insight rich, and intelligently powered. Companies that strategically invested in MDM consistently out perform both digital and non digitally focused organizations. Why? Because MDM brings understanding to the data across a complex hybrid ecosystem of data silos and platforms allowing digital enterprises to gather, orchestrate and syndicate data and insights anywhere at any time. The best practices, skills and technologies needed to power master data, are the foundational skills to scale the broader investment in information and analytic architecture. Michele Goetz, Principal Analyst at Forrester Research, will share how digital transformation is shaping MDM and how businesses are rethinking their MDM strategies for competitive advantage.

    • How MDM is at the center of driving stronger business outcomes
    • How MDM competencies lay the foundation for data mastery and deeper insight
    • How MDM technology is evolving to meet the new digital age and how to select your MDM capabilities
  • VR content production: How to take advantage of the VR wave
    VR content production: How to take advantage of the VR wave Taylor Freeman, CEO of Upload, Inc. Jul 26 2017 5:00 pm UTC 60 mins
    VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?

    Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.

    And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.

    Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.

    In this webinar you’ll:
    *Hear the results - for the first time - of the latest VR market research
    *Discover the compelling business case for VR
    *Understand why consumer-generated VR content is important to business
    *Find out how companies are using VR content to strengthen their bottom line
    *Learn what’s next in the VR content world

    Speakers:
    *Taylor Freeman, CEO, of Upload, Inc.
    * Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
    *Stewart Rogers, Director of Technology, VentureBeat
  • Behavior-Driven Development: A Guide to Agile Practices
    Behavior-Driven Development: A Guide to Agile Practices Joshua Eastman, Test Automation Architect Jul 26 2017 5:00 pm UTC 60 mins
    Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs. 

    Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.

    This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
  • Healthcare Fraud Driving Organized Crime: Examining Sources of Illicit Income
    Healthcare Fraud Driving Organized Crime: Examining Sources of Illicit Income Erin Picton, AHFI, Investigations Manager, and Mark Starinsky, Service Delivery Manager, General Dynamics Health Solutions Jul 26 2017 6:00 pm UTC 60 mins
    This session will familiarize investigators with the connection between healthcare fraud schemes and financial crimes, and fraud’s increasing importance in organized crime. This webinar will examine case study examples and provide effective techniques for detecting, preventing and responding to healthcare fraud, as well as practical advice for leveraging law enforcement partnerships in support of identification and recovery of misappropriated assets.
  • How to Effortlessly Manage Tasks & Project Management Software Like a Pro
    How to Effortlessly Manage Tasks & Project Management Software Like a Pro Dale Howard, Director of Technical Solutions, Sensei Project Solutions Jul 26 2017 6:00 pm UTC 60 mins
    Task Types and Effort Driven can be two of the most confusing features of Microsoft Project, both to novice users and to experienced users alike. For example, have you ever changed one number in Microsoft Project, and then the software changed another number in response, and you don’t know why?

    Guest expert Dale Howard will unlock the mysteries of Task Types and Effort Driven behavior in Microsoft Project, showing you how their behavior is logical, predictable, and meaningful.

    Join this webcast to:
    - Eliminate the confusion around these two Microsoft Project features
    - Harness the power of Task Types in your own projects
    - See how Effort Driven task statuses interact with each Task Type
  • Accelerate Your Advanced Analytics
    Accelerate Your Advanced Analytics Bora Beran - Product Manager, Tableau Jul 27 2017 11:00 am UTC 60 mins
    Tableau is all about making your analytics faster, smarter, and more powerful, so that everyone can get the answers they need. Helping people gain insight into their data to solve unexpected problems is what drives us.

    In this webinar, we will explore how Tableau can help with all stages of an analytics project, but focus specifically on a few advanced capabilities. Broadly, we will look at the following scenarios and the capabilities that support them:

    -Segmentation and Cohort Analysis
    -What-If and Scenario Analysis
    -Sophisticated Calculations
    -Time-Series Analysis
    -Predictive Analysis
    -Rand Python Integration

    Attend to see how Tableau is making advanced analytics exploratory, faster and more scalable than ever before.
  • Defining Enterprise Cloud Data Management for a hybrid world
    Defining Enterprise Cloud Data Management for a hybrid world James Humphrey, National Instruments and Forbes Analyst Joe McKendrick Jul 27 2017 4:00 pm UTC 60 mins
    Is your company on a data-driven digital transformation journey?
    With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
    Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.

    In this webinar, you will learn:
    - Current digital transformation market trends driving the influence of cloud.
    - Role of hybrid data management
    - How National Instruments is growing at scale and reducing time to market for their products and services
    - How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
  • Identity Resolution: The Key to Digital Transformation
    Identity Resolution: The Key to Digital Transformation Chris Slovak, VP Global Solutions Consulting, Tealium Jul 27 2017 4:00 pm UTC 60 mins
    Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.

    Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:

    - Manage your entire data supply chain
    - Leverage data to fuel more meaningful customer experiences
    - Drive customer centricity with digital transformation
    - Implement the 4 key strategies for strategic identity resolution
  • The Connected Customer Experience Evolves: Moving Beyond the Browser
    The Connected Customer Experience Evolves: Moving Beyond the Browser Alan J. Porter Jul 27 2017 5:00 pm UTC 60 mins
    In 10 years, websites will no longer exist — at least not in the traditional sense. Over the last few years, customer expectations have changed the way we interact in the digital world. Being online no longer means sitting in front of a computer screen.

    Join me, Scott Abel, The Content Wrangler, for this free one-hour webinar with my special guest, Alan J. Porter of OpenText. Alan will talk about the shift that is coming where we no longer will be driving people to our websites. Prospects and customers alike will instead demand that we provide them with the information they need to help them move along their process or digital journey as smoothly and efficiently as possible. We now need to deliver just the right amount of intelligent structured content in context — providing the customer the information they require at the time they need it for the platform/location they are on.
  • A Data Driven Approach to Implementing the Demand Unit Waterfall
    A Data Driven Approach to Implementing the Demand Unit Waterfall John Donlon (SiriusDecisions), Barbara Winters (HG Data), Zak Pines (Bedrock Data) Jul 27 2017 5:00 pm UTC 60 mins
    SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
     
    In this Webinar we’ll cover 

    • Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities

    • Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand

    • A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns

    Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
  • Real-Time Data and Personalization: A Look Inside Movable Ink's Summer Launch
    Real-Time Data and Personalization: A Look Inside Movable Ink's Summer Launch Rob Brosnan, Vice President of Strategy, Movable Ink Jul 27 2017 5:00 pm UTC 60 mins
    Activating your company's data is the key to creating hyper-personalized email campaigns. In our upcoming webinar, you'll see examples of how to use your customers' data in creative ways. You'll also get an exclusive demo of Movable Ink's Summer Launch, including the new Data Sources app and a few other surprises!
  • Putting Connected Vehicle Data to Work
    Putting Connected Vehicle Data to Work Lonnie Miller, Industry Consultant, SAS Automotive sector. David Vandekieft, Director of IoT Solutions, Bosch Jul 27 2017 6:00 pm UTC 60 mins
    Learn how automotive manufacturers can take advantage of connected vehicle innovation, data management and analytical opportunities supporting these strategies - webinar from SAS and Bosch.

    By 2030, market estimates from McKinsey & Company indicate the automotive revenue pool could grow by $1.5 trillion stemming from shared mobility, connectivity services and feature upgrades to vehicles. Driven by these potential gains, automotive companies are racing to find ways to define and claim their role with new business models.

    Yet, what is possible for automotive companies to achieve now given the availability of accessible driver and vehicle information? How can innovation teams take advantage of near-term opportunities that propel both current and future projects enabled by connected vehicle, mobility and on-demand services? How can companies start “doing” work around these emerging opportunities?

    During the webinar you will learn about:
    •Business development opportunities tied to connected vehicle and mobility strategies that ultimately allow for data monetization.
    •Technology that allows OEMs and other organizations to draw out complex vehicle data before using it for analytical initiatives.
    •A framework that helps organizations leverage predictive analytics, streaming and real-time information to improve business outcomes as well as customer experiences
  • An Intro to Direct-to-Garment Printing and the Epson F2000
    An Intro to Direct-to-Garment Printing and the Epson F2000 Terry Combs, Equipment Zone Jul 27 2017 6:00 pm UTC 60 mins
    This DTG (Direct-to-Garment) printing webcast offers a valuable overview of the entire decorating process: what you can print, what you can’t print, and what equipment you need to be successful. It also includes lots of insider “best practices” from one of the leading experts on DTG, Terry Combs of Equipment Zone. There will be time during the presentation and at the end to help cover any questions you may have about the technology. If you are looking to get into the DTG market, or add DTG to your existing business, this is a must-attend webcast.
  • You Can't Always Get What You Want: Manufacturing Webinar
    You Can't Always Get What You Want: Manufacturing Webinar John Brandt, CEO of the MPI group and Marcia Walker, Principal Consultant, SAS Aug 1 2017 3:00 pm UTC 60 mins
    A majority of manufacturers in MPI’s recent survey are now making money off the IoT – a big change from just two years ago. But challenges remain. Many decision makers can’t access essential data: They can’t always get what they want. This growing digital divide means that improvements in operations, supply chain, logistics, and customer service are being delayed for some while others are benefiting. Webinar attendees will learn how their manufacturing peers benefit from IoT data today, what solutions, such as streaming analytics, are gaining traction, and where early adopters are seeing success.
  • How to Identify, Disrupt and Dismantle Unauthorized Product Distribution
    How to Identify, Disrupt and Dismantle Unauthorized Product Distribution Josh Hopping, Investigative Research Specialist; Annie Wood, Client Service Manager Aug 1 2017 4:00 pm UTC 60 mins
    As widespread unauthorized product distribution reaches a new level of complexity, brand owners are finding themselves mired in a “whack-a-mole” battle against fraudsters. Unauthorized sellers are adept at setting up new sites and marketplace listings almost as quickly as they are taken down. Meanwhile, their multi-level marketing networks allow them to hide behind layers of anonymity.

    Please join MarkMonitor brand protection experts Josh Hopping and Annie Wood as they discuss how to generate actionable intelligence and leverage investigative tactics to disrupt and dismantle infringing online networks at their source.

    During this webinar, you’ll learn how to:

    -Identify interconnected networks of infringing activity and shut them down
    -Use test purchases and investigations to support legal action
    -Connect the dots between online infringement and physical enforcement
  • Webinar: Product Content Drives Brand Loyalty
    Webinar: Product Content Drives Brand Loyalty Featuring Guest Speaker George Lawrie, Vice President, Principal Analyst, Forrester Research Aug 2 2017 4:00 pm UTC 60 mins
    Retailers and brands today face more challenges than ever before in terms of collecting, normalizing, editing and syndicating consistent product content across channels and partners. The penalties for inaccurate or inconsistent content are severe.

    The webinar will discuss best practices for using connectors to deliver product content consistency across a network of partners and to drive customer satisfaction and long term profitability. We will examine some of the challenges of synchronizing content with partners and at the connectors from GS1 to product data feeds that help ensure a consistent rich experience for customers across channels.
  • How Tag Management Has Evolved Over The Past 5 Years
    How Tag Management Has Evolved Over The Past 5 Years Dan George, Solutions Consulting Operations Manager, Tealium Aug 2 2017 6:00 pm UTC 30 mins
    Ever wonder why tag management came about? Where it’s come and where it’s going?

    2017 is a data driven world and it’s critical for brands to understand the opportunity they have with customer and prospect data, especially as it continues to evolve in the future.

    Join Dan George, Solutions Consulting Operations Manager at Tealium for a brief 30-minute webinar on How Tag Management Has Evolved Over The Past 5 Years. Join this webinar to learn:

    - The origin of tag management
    - How the proliferation of the martech landscape has changed tag management
    - How tag management will continue to evolve
    - Why it’s crucial to care
  • Cómo convertir sus datos en una audiencia fiel
    Cómo convertir sus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Aug 3 2017 2:00 pm UTC 45 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Los editores esperan generar el engagement buscado en la audiencia, al tiempo que las áreas comerciales buscan lograr relevancia y diferenciación en toda la monetización.

    Suscribase al Webinar “Cómo convertir sus datos en una audiencia fiel”, y junto a Gabriel D’Onofrio, Gerente General de Cxense para América Latina, participe de un Workshop por 30 minutos para lograr las respuestas que su negocio necesita para crecer en engagement y relevancia.
  • How Better Measurement of User Outcomes Drives Quality
    How Better Measurement of User Outcomes Drives Quality James Urquhart, SOASTA SVP Performance Analytics Aug 3 2017 5:00 pm UTC 45 mins
    In the developer world, measurement of code and infrastructure has long served as the “eyes” into system quality and performance. But, as our systems become more focused on microservices and “serverless” function-centric models, the paradigm of measuring the system by its code breaks down. The solution seems to come from looking at things from the user’s perspective and measuring and testing user outcomes. Find out how this shift is changing everything from monitoring to testing to system design.