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Marketing

  • Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness
    Making Everyone Unforgettable: Personalized Digital Marketing Effectiveness Avril Castagnetta (EY), Bernhard Klein Wassink (EY), Chandra Stevens (Microsoft), Chris Young (Adobe) Recorded: Aug 15 2018 48 mins
    We’re in the age of digital transformation — and empowered digital consumers. They expect consistent and timely messaging wherever you interact with them, but this is nearly impossible without the right tools and unified consumer data across the organization.

    See how the partnership of Adobe, Microsoft and EY can uniquely change the way Financial Services and Insurance companies engage with their consumers through the use of smart data, campaign orchestration, web experiences, and a single view of customers.

    Join this webinar to:
    - Hear about emerging digital marketing capabilities and industry trends
    - Learn how unified customer data, AI, and the right data visualizations help you deliver seamless experiences
    - See a demo of our integrated sales and marketing tools for customer experience management

    Presented by:
    - Bernhard Klein Wassink, Partner, Global Insurance Customer & Growth Solution Leader, EY
    - Avril Castagnetta, Financial Services Insurance Digital Marketing Leader, EY
    - Chandra Stevens, Worldwide Marketing Solutions Director, Microsoft
    - Chris Young, Director, Financial Services Industry Strategy, Adobe
  • Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage
    Disrupt or be Disrupted - Healthcare Experience as a Competitive Advantage Kevin Ellenwood (Accenture Interactive), Thomas Swanson (Adobe) Recorded: Aug 15 2018 47 mins
    For years healthcare has operated on an experiential island – a healthcare consumer relied upon the expertise of the doctor or other healthcare professionals, the engagement was episodic or “as needed”, very little control was exercised by the consumer, and there was little to no transparency within the ecosystem.

    The expectation on the part of healthcare consumer and providers that the experience would be as it had forever resulted in very little need for digital engagement, and very little cross-over of experiential expectations of consumers found in other industries. That is changing rapidly as healthcare consumers are comparing digital experiences across platforms, across industries, and their expectations of what is a good experience, a bad experience, or an exceptional experience is evolving.

    In this session you will learn:
    - Disruption is the new normal in healthcare as non-traditional healthcare companies enter the market
    - Paradigm-changing technology is changing the healthcare landscape
    - How the industry responding to this disruption
    - How Adobe can help you be a part of the healthcare experiential revolution

    Presented by:
    - Kevin Ellenwood, Healthcare Digital Transformation, Accenture
    - Thomas Swanson, Director of Healthcare Industry Strategy & Marketing, Adobe
  • Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort
    Good vs. Great: Obtaining an Elite Analytics Practice is Worth the Effort John Lovett (Search Discovery), Nate Smith (Adobe) Recorded: Aug 15 2018 46 mins
    It's time for your analytics to grow up. Your company can realize substantial material gains in customer lifetime value through the use and application of advanced analytics. According to Forrester, by 2021 companies that invest in advanced analytics to drive insights at scale will boost total global annual revenues to $1.8 trillion.

    In this session, you will learn:
    - How a “good enough” approach to analytics impedes your customers’ experience and your company’s profitability.
    - Best practices, frameworks, and practical strategies for taking your analytics to the next level throughout the customer journey.
    - Examples of how brands have gone from good to great by improving their analytics practice.

    Presented by:
    - Nate Smith, Group Product Marketing Manager, Adobe
    - John Lovett, Senior Director, Data Strategy, Search Discovery
  • Without Sales, ABM Fails
    Without Sales, ABM Fails Rob Israch, CMO, Tipalti; Srihari Kumar, Chief Commercial Officer, 6sense Recorded: Aug 15 2018 54 mins
    Research says that 67% of the buyer’s journey is now done digitally (SiriusDecisions). This does not go to say that sales is not involved whatsoever during this process, but what this statistic tells us is that there is a lot more research going on in the dark that we don't know about. Meaning... sales could be missing a lot of potential deal opportunities.

    Sales has essentially lost control of the buying journey since everything has started to move digital. What if we told you that you can gain your control back? What if we told you that you can get in at the right time, win more deals, and at a larger value?

    Truth be told, nobody really controls the buying journey except for the buyer, but through the right coordination, ABM can help sales and marketing teams better align with the buyer’s journey and get in the door sooner. The key is here is to develop an ABM approach and focus on the right accounts at the right time. Where does one even get started? That’s what we’re here to help you with. Building an ABM strategy with Rob Israch, CMO at Tipalti and Srihari Kumar, Chief Commercial Officer at 6sense.
  • High Tech’s Six Essentials to Digital Transformation
    High Tech’s Six Essentials to Digital Transformation Mila D’Antonio (Ovum), Jill Steinhour (Adobe) Recorded: Aug 15 2018 47 mins
    In this fast-paced digital revolution, high-tech companies face numerous competitive threats and obstacles in meeting rising expectations of B2B and B2C customers. Understandably these enterprises are taking a customer-centric approach to combating these threats.

    According to a new Ovum report commissioned by Adobe, marketers are responding to these threats by investing in digital marketing, but progress appears to be slow. Continued advancement depends on further investments, reimagined business models, mobile prioritization, a deeper understanding and reliance on data as an enterprise currency, tighter channel integration, and closer collaboration across organizations.

    In this webinar, participants will learn:
    - The competitive threats and customer engagement challenges facing high-tech firms
    - How high-tech enterprises are meeting customer expectations
    - The necessary elements to fuel digital progress
    - A look at future technology investments in high tech

    Presented by:
    - Jill Steinhour, Director, Hi-Tech Industry Strategy, Adobe
    - Mila D’Antonio, Principal Analyst, Customer Engagement, Ovum
  • The evolution of data management platforms: Audience intelligence at scale
    The evolution of data management platforms: Audience intelligence at scale Rakhi Patel (Adobe), Stefanie Hineman (Intuit) Recorded: Aug 15 2018 47 mins
    Delivering powerful experiences start with knowing, understanding, and reaching the right audiences. With customer data stored and owned by disparate teams across organizations, enterprises are breaking down technology and organizational silos by investing in data management platforms (DMPs) to centralize audience management and audience activation.

    This session outlines the evolution and value of DMP technology, such as Adobe Audience Manager, to enable digital marketers to manage audience strategy at scale.

    Join us as to learn the following:
    - How DMP technology and practices have evolved
    - Key innovations in the DMP space
    - Tips for data privacy

    Presented by:
    - Rakhi Patel, Sr. Product Marketing Manager, Adobe
    - Stefanie Hineman, Martech Audiences & Personalization, Intuit
  • Evaluating a modern BI platform
    Evaluating a modern BI platform Josh Parenteau, Market Intelligence Director & Michael Hetrick, Senior Product Marketing Manager, Tableau Recorded: Aug 15 2018 52 mins
    Satisfying the self-service needs of the business while maintaining governance may seem like an either/or choice. It’s not. Learn the core attributes that IT must consider when evaluating and selecting a modern analytics platform.

    Join this live webinar to learn:

    - Why moving from Traditional to Modern analytics is needed in today’s business landscape
    - What to consider when evaluating Modern Business Intelligence and Analytics platforms
    - How shifting to enterprise self-service analytics tools empowers both the business and IT
  • Supercharge Your Creative and Digital Workflows
    Supercharge Your Creative and Digital Workflows Nick Barber (Forrester), Elliot Sedegah (Adobe) Recorded: Aug 14 2018 52 mins
    Over the past sev­er­al years, we’ve seen our cus­tomers, large and small, under pres­sure to cre­ate and man­age an unprece­dent­ed amount of dig­i­tal assets than ever before. From thou­sands to mil­lions of images, graph­ics, videos, and new emerg­ing rich media assets, brands need their assets to be orga­nized and dis­trib­uted to bet­ter engage, win, and serve cus­tomers.

    This has result­ed in Dig­i­tal Asset Man­age­ment (DAM) becom­ing the crit­i­cal tech­nol­o­gy and busi­ness process to bring order to the chaos among cre­ative, mar­ket­ing, busi­ness, and tech­nol­o­gy teams. The new mea­sure of suc­cess goes beyond basic man­age­ment to an expand­ed sup­port of the upstream cre­ative process, includ­ing deliv­er­ing cus­tomer expe­ri­ences at every point in the cus­tomer jour­ney.

    Presented by:
    - Nick Barber, Analyst, Forrester
    - Elliot Sedegah, Group Product Marketing Manager, Adobe
  • Luma Health: Using Analytics to Increase Customer Success
    Luma Health: Using Analytics to Increase Customer Success Aditya Bansod, Co-Founder & Humair Burney, Business Analyst at Luma Health & Scott Castle, Head of Product at Periscope Data Recorded: Aug 14 2018 28 mins
    All companies strive to drive sales. But acquiring new customers is only part of the battle; the real challenge is retaining them as customers. While net new buyers are great, having a loyal customer base ensures that you have quality product, take a regular pulse of industry needs, and drive pipeline … the goal of most successful companies.

    Join our webinar with Luma Health, an innovator in the patient experience space, to learn how they leverage their analytics platform to collect insights across the company and how they use those analytics to improve user retention.

    In this webinar, you will learn:
    - When it is time to turn to advanced analytics
    - Tying together disparate product data sources
    - The benefits Luma Health found from sharing insights (with their team and with customers)
    - How they are enabling enterprise customers with custom dashboards
  • Recipe for Experience Optimization Success
    Recipe for Experience Optimization Success Sigi Bessesen (HSBC), Drew Burns (Adobe) Recorded: Aug 14 2018 46 mins
    Regardless of industry, personalization of experiences across channels is no longer optional. It's what customers expect. Companies are developing their vision for how they see personalized experiences adapting across the customer journey, and they are partnering with Adobe to make these visions a reality.

    This session will showcase the steps HSBC took toward personalization maturity and the impressive results it's delivered.

    Presented by:
    - Sigi Bessesen, Head of Optimization, HSBC
    - Drew Burns, Group Product Marketing Manager, Adobe
  • 5 Reasons For Experience Makers To Embrace SPAs
    5 Reasons For Experience Makers To Embrace SPAs Shelby Britton (Adobe), Haresh Kumar (Adobe) Recorded: Aug 14 2018 39 mins
    Single Page Applications (SPAs) have become part of everyday experience management conversation, yet managing them across marketing and IT teams have created barriers to agile delivery model.

    Join us as we demystify why IT teams are using SPAs, trade-offs and impact on marketers' ability to contribute, key requirements to deliver experiences with agility for both marketing and IT orgs, and 5 best practices to help scale personalized experiences with SPAs or otherwise.

    Presented by:
    - Shelby Britton, Group Product Marketing Manager, Adobe
    - Haresh Kumar, Director, Product Marketing, Adobe
  • The ROI of Experiences
    The ROI of Experiences Maxie Schmidt-Subramanian (Forrester), Robert Haws (Adobe), Kari Woolf (Adobe) Recorded: Aug 14 2018 46 mins
    Organizations that invest in their people, processes, and technology to become an Experience Business achieve greater business results than organizations that do not. A global Forrester study, commissioned by Adobe, shows that investment in experience leads to demonstrable gains in both internal and external metrics — from Employee Satisfaction to Customer Retention to YoY Revenue Growth. Come see how investing in experience doesn’t just make for a good story. It’s good for business.

    In this session, you will learn:
    - Where Experience Businesses are investing resources to improve customer experiences.
    - The returns they are realizing on those investments.
    - Highlights of industry-specific priorities and results.

    Presented by:
    - Robert Haws, Senior Manager, Content Strategy & Marketing, Adobe
    - Kari Woolf, Group Manager, Adobe
    - Maxie Schmidt-Subramanian, Principal Analyst, Forrester
  • Customers for Life: The Art of Keeping Your Best Clients
    Customers for Life: The Art of Keeping Your Best Clients Alice Heiman, Founder and Chief Sales Officer Recorded: Aug 9 2018 42 mins
    Discover how your team can:
    Wow them: Onboarding success
    Love them: Build and strengthen relationships
    Sell them: Get repeat business and upsells
    Develop them: They will become your best referral source
  • Aligning B2B Content to Specific Buyers: Do You Know Your Audience?
    Aligning B2B Content to Specific Buyers: Do You Know Your Audience? Melanie Turek, Vice President of Research, Frost & Sullivan Recorded: Aug 9 2018 40 mins
    As they look to build out their communities to appeal to a wide range of members, companies must rethink the types and formats they use for delivering relevant content. Webinars, videos and buying guides that directly cover products and services are always in play, but to stay relevant and sticky, companies must also offer value-added information, including peer reviews and independent analysis from industry experts, case studies that
    show exactly how new products have worked for other
    businesses, and best-practices advice on professional development and wider market trends.

    Marketers should also encourage collaboration among the members of their communities and enable information sharing as much as possible. It’s clear that buyers rely heavily upon these peer reviews before making a decision.

    Finally, marketers must work with analysts and other non-biased third parties to get their input on the market overall, and their business specifically, to help prospective customers make well-informed decisions.
  • Intro to PandaDoc
    Intro to PandaDoc Paul De Barros, Sales Manager, SMB Recorded: Aug 9 2018 64 mins
    Join us for this in-depth product-focused webinar on the basic functionality of PandaDoc. We’ll walk you through how to create, send, track, and eSign proposals, quotes, and contracts so you can close deals faster. We’ll also showcase time-saving features designed to streamline your sales process.
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Aug 9 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Mastering The Customer Delivery Experience
    Mastering The Customer Delivery Experience Duncan Licence Recorded: Aug 9 2018 58 mins
    As the online retail industry continues to grow, the internet has quickly become the go-to shopping destination for consumers in the US. This means that major brands and retailers must work harder to improve their offering and meet the changing expectations of consumers.

    In this webinar, we will look at how delivery personalization, delivery loyalty programmes and ever-evolving consumer expectations are changing the online shopping experience for good.

    Webinar Agenda:

    - Inside the latest consumer insights and expectations
    - The retailer's dilemma - how to provide convenient & cost effective delivery
    - 10 areas where retailers and brands are innovating in delivery
    - Best practice in delivery (dos and don'ts for retailers and brands)
  • Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale
    Key Accounts: An Insider’s Look at How to Foster Relationships and Get More Sale Liz Heiman Recorded: Aug 9 2018 32 mins
    Why your Key accounts aren’t growing as much as they could be
    Understanding your current situation and relationships
    Prospecting in Key Accounts
    Building a plan to grow an account
    Leveraging your team to succeed
  • Key steps in Preparing a Business for Sale- What you and your board need to know
    Key steps in Preparing a Business for Sale- What you and your board need to know Paul Herman, CEO and Founder of BlueBox and Nick Wallis, Director Recorded: Aug 9 2018 62 mins
    6 key steps in preparing a business for sale- What you and your board need to know.

    When it comes to selling a business, preparation is key. We’d be delighted for you to join our webinar as we delve into how to prepare a business for sale to maximise value and achieve the highest possible return. Find out what you can do now to help you and your board prepare for an exit.

    Agenda includes:
    •Is your board ready to sell?
    •Why do most business sale processes collapse?
    •What will an acquirer attribute value to?
    •How will acquirers value the business?
    •What is due diligence and how can you help a board to prepare?
    •Key stages in a sale process

    The webinar will be hosted by Paul Herman, CEO and Founder of Bluebox Corporate Finance. Paul has sold over 70 private businesses during his career, with values ranging between £2m and £200m, and across a wide range of sectors. This includes a number of well-respected UK businesses such as Models Own, Gü, Princess Yachts, Mappin & Webb, Smythson, Watches of Switzerland, TXM Plant and The British Retail Consortium.
  • The Seven Deadly Black Friday Sins...And How to Avoid Them
    The Seven Deadly Black Friday Sins...And How to Avoid Them Drew Post, James Bavington, Alex Painter Recorded: Aug 8 2018 32 mins
    Running a successful promotion during the Black Friday period is all about preparation. And every year, some retailers fail.

    We’re here to make sure you’re not one of them.

    Join this webinar if you care about delivering a website that works during the peak time of year. Even if you haven’t started yet, it’s not too late.

    Whether you’re in ecommerce, ops, marketing or development, you need to know the pitfalls and how to avoid them.

    We’ll reveal the top seven sins as you prepare for peak and show you what you need to do not just to survive, but to thrive when it matters most.
  • Successful Social Selling
    Successful Social Selling Brynne Tillman, CEO of Social Sales Link Recorded: Aug 8 2018 41 mins
    Successful Social Selling is founded in the ability to connect with your targeted buyers. This takes personalizing your engagement:
    1.Begin with talking about who and how you help in your profile
    2.Learn about your buyer before you connect
    3.Add a personal note to every connection request
    4.Send welcome messages with value and insights
  • Maximize The Reach Of Your Content Through Micro-Influencers
    Maximize The Reach Of Your Content Through Micro-Influencers Daniel Ku, Director of Marketing, Sarah Beatty, Customer Success Manager, at PostBeyond Recorded: Aug 8 2018 44 mins
    Micro-influencers are a hot topic in marketing today. Although micro-influencers are stealing headlines in the B2C world, the B2B world is starting to catch fire in an unexpected way.

    Within your organization, there might be a whole team of potential micro-influencers sitting right beside you – your own employees. According to Altimeter Group, branded content reaches 561% further when shared by employees versus the same content shared through branded channels.

    Join PostBeyond’s Daniel Ku and Sarah Beatty as they explore how leading companies amplify the reach of their content through micro-influencers. Discover how your organization can unleash the collective efforts of your employees to maximize your content distribution.

    In this webinar, you’ll learn how to:

    - Leverage your micro-influencers for content distribution
    - Increase employee engagement on social media
    - Connect with your audience through your employees

    About the presenters:

    Daniel Ku is the Director of Marketing at PostBeyond and has spent the past several years bridging the gap between companies and customers through social media. Daniel is on a mission to help marketers get onboard with social selling, content marketing best practices, and employee advocacy.

    Sarah Beatty is a Customer Success Manager at PostBeyond and helps companies stand out from the online noise. With a background in digital brand journalism, she consults B2B and B2C companies on best practices to drive business results by navigating the emerging opportunities in social media marketing.
  • Reaching the C-Suite: Engaging Executives with Ideas and Innovation
    Reaching the C-Suite: Engaging Executives with Ideas and Innovation Rob Leavitt, Senior Vice President, ITSMA Recorded: Aug 8 2018 59 mins
    B2B marketers have long invested in thought leadership content to demonstrate expertise, fuel issue-based campaigns, and equip sales for higher level conversations.

    All too often, however, we still struggle to reach the C-suite. Senior executives are more important than ever for B2B marketers, but they are notoriously the toughest audience to engage. Their time is short, their BS meters are on high alert, and they ignore all but the most compelling content.

    The good news, however, is that senior executives are anxious for new ideas, and they’re happy to engage when approached in the right way. Join ITSMA’s Rob Leavitt to explore highlights of five specific ways in which leading companies stand apart from the rest in developing and using thought leadership content to engage at the executive level and drive reputation, relationships, and revenue.
  • How to Choose Influencers Based on Your Business Values
    How to Choose Influencers Based on Your Business Values Alistair Wheate Aug 16 2018 3:00 pm UTC 60 mins
    Brands are working with influencers to create marketing partnerships based on mutual value exchanges, to more effectively communicate with and influence their target audiences. These partnerships include activities such as speaking at events, co-creating content and networking with senior executives. It is therefore imperative that the influencers brands partner with can be trusted and that they share the same brand values so their voice is aligned to the brand’s messaging and that they are a good fit.

    In this webinar discussion featuring Mark Schaefer, Konstanze Alex and Tim McLoughlin we will explore how brands need to look beyond the quantitative influence numbers to decide which influencers to work with.

    Konstanze Alex is the Influencer Marketing lead at Dell. Her focus is on driving a robust global strategy for influencer content co-creation that positively impacts Dell's Share of voice.

    Mark Schaefer is a globally recognized blogger, speaker, marketing consultant, author and executive branding coach. He teaches graduate marketing classes at Rutgers University and has written six best-selling books.

    Tim McLoughlin is the Global social media head for Hotels.com encompassing all brand social media marketing across the world. He manages a team across four locations, in North America, Latin America, Europe and Asia. He has won awards for his work and talks about advertising at conferences around the world.
  • Global Marketing: Across Channels and Across Borders
    Global Marketing: Across Channels and Across Borders Val Niehaus (Adobe Consulting Services), Timo Kohlberg (Adobe) Aug 16 2018 4:00 pm UTC 60 mins
    Many organizations struggle with providing consistent experiences across the customer journey. Challenges can include organizational alignment, siloed technology and data, and the ability to personalize messages at scale across numerous touchpoints.

    These challenges only grow exponentially when marketing organizations are globally distributed or need to consider a global audience. In five steps, the Adobe Campaign team presents best practices to address global marketing challenges and execute a global marketing strategy focused on customer experience and digital transformation.

    In this session you will learn:
    - The role of technology in the context of global data and content
    - Examples of best practices for global marketing strategies
    - How Adobe Campaign and Adobe Experience Cloud enable consistent customer experiences across channels and regions

    Presented by:
    - Val Niehaus, Senior Manager, Adobe Consulting Services
    - Timo Kohlberg, Product Marketing Manager, Adobe
  • Building A Revenue Machine: Strategies To Align Sales & Marketing
    Building A Revenue Machine: Strategies To Align Sales & Marketing Meridith Elliott Powell, President MotionFirst Aug 16 2018 5:00 pm UTC 45 mins
    Marketing’s goal is qualified leads, Sales goal is to close them. Working together – the only option. Growth comes when there is strong alignment between sales and marketing. You need a team that thrives on a singular goal – working together to build a revenue machine.
  • How to Use Data As A Strategic Advantage
    How to Use Data As A Strategic Advantage Chris Slovak, VP Global Solutions Consulting, Tealium, & Dan Robinson, CTO, Heap Aug 16 2018 5:00 pm UTC 45 mins
    Data is the most important asset a business has and it’s everywhere, but harnessing it to be used in a powerful way can be a challenge. Trusting that it’s clean and accurate can be even harder. So how do you actually channel all your data from disparate sources and use it to create web experiences for your customers that inspire and delight?

    Join "How to Use Data As A Strategic Advantage: A Modern Approach To Data Supply & Analytics" to discover:

    - 3 different types of data and why it’s crucial your brand understand the power behind each

    - Why it’s important to see and use data as a strategic mandate in your organization

    - How to incorporate insights about customer behavior into product strategy to drive continuous improvement and optimization

    - Key strategies for enabling consistent, impactful experiences across every digital touchpoint

    The webinar will end with a live fireside chat on tactics, tricks and recommendations you can put into play with your own organization to start making your brand's data more strategic starting today.
  • Mobile Moments Across Channels
    Mobile Moments Across Channels Bruce Swann (Adobe), Jeremy Finch (Adobe) Aug 16 2018 5:00 pm UTC 60 mins
    Mobile marketing technology gives organizations the power to reach and inform people in exactly the places and moments where they can make decisions and take action. Learn about why this approach is better when integrated into a broader cross-channel strategy.

    In this session, you will learn:
    - How Adobe Campaign’s mobile capabilities can help marketers create these types of mobile moments.
    - Techniques Adobe Experience Cloud customers are applying in a variety of industries.
    - How Adobe Campaign is investing in expanded mobile and cross-channel marketing capabilities.

    Presented by:
    - Bruce Swann, Group Product Marketing Manager, Adobe
    - Jeremy Finch, Product Marketing Manager, Adobe
  • Challenges of Content-driven Retailing
    Challenges of Content-driven Retailing Ali Alkhafaji (TechAspect Solutions, Inc), Joe Brannon (TechAspect Solutions, Inc) Aug 16 2018 6:00 pm UTC 60 mins
    Organizations embracing a direct-to-consumer strategy are beginning to realize traditional advertising is becoming more costly and less effective. By leveraging digital marketing tools, they are starting to invest in content-driven commerce strategies with dedicated content and personalized experiences. These strategies are intended to craft contextual stories and user-driven content to drive conversion and revenue.

    This webinar focuses on the challenges facing decision-makers seeking to integrate content with ecommerce journeys.

    Presented by:
    - Ali Alkhafaji, CTO, TechAspect Solutions, Inc.
    - Joe Brannon, Global Commerce Director, TechAspect Solutions, Inc.
  • The Future of Advertising: Customer-Centricity in an Increasingly Complex World
    The Future of Advertising: Customer-Centricity in an Increasingly Complex World Lauren Fisher (eMarketer), Jared Levitt (Adobe) Aug 16 2018 7:00 pm UTC 60 mins
    Advertisers face an increasingly challenging balancing act to deliver personalized, integrated and relevant experiences to audiences while ensuring privacy, brand safety, and the ability to collect and analyze audience data across all channels. With the right approach and technology, however, brands can not only achieve a balance, but seize an opportunity to deliver the best digital experiences for their customers.

    In this session, brands, agencies, creative pros, marketers and technologists will learn from experts at eMarketer and Adobe who will cover how to:
    - Improve the customer experience and win trust
    - Optimize advertising effectiveness through improved analytics, targeting, and personalization across a multitude of channels
    - Ensure brand safety and prevent ad fraud
    - Apply best practices for cross-channel media measurement, including advanced TV

    Presented by:
    - Lauren Fisher, Principal Analyst, eMarketer
    - Jared Levitt, Advertising Consultant, Adobe
  • Using Artificial Intelligence To Transform Digital Experiences
    Using Artificial Intelligence To Transform Digital Experiences Dr. Anand Rao (PwC), David Devisser (Adobe) Aug 16 2018 8:00 pm UTC 60 mins
    Businesses are improving the design and delivery of digital experiences through artificial intelligence and machine learning. With Adobe Sensei, marketers are predicting and executing exceptional experiences with new integrated data services and unified profiles.

    In this session you will hear from experts and leading analysts about:
    - The role artificial intelligence and machine learning are playing in today's ecosystem
    - The capabilities Sensei can bring across marketing, analytics and advertising
    - How to begin or continue the implementation for your business

    Presented by:
    - Dr. Anand Rao, Partner, Global AI & Innovation Lead, Data & Analytics, PwC
    - David Devisser, Principal Architect, Strategic Partnerships, Adobe
  • Her View on Making Investments
    Her View on Making Investments Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street Ventures Aug 16 2018 9:00 pm UTC 30 mins
    Cybersecurity is one of the fastest growing technology market areas. Women-owned technology companies are right in the midst of cybersecurity innovation by delivering products and solutions that protect consumers and businesses from ever-changing threats. Are you looking to help one of these companies grow by investing in their solutions? Perhaps you want to get in early and be a part of their mission to protect and prevent? If you answered yes, please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, in a 30-minute webinar as they share their insights on identifying and investing in these exciting and fast-growing women-owned firms.
  • S1000D: Technical Content Localization Strategies
    S1000D: Technical Content Localization Strategies Bob Hogg, Global Marketing Director, SDL & Michael Davis, Sr. Director Government, Aerospace & Defense Industry, SDL Aug 21 2018 3:00 pm UTC 60 mins
    As the A&D industry grows to support the global market, increasing cross-regional sales are occurring placing additional importance on the management and delivery of technical content in local languages. Join SDL, content management and language translation experts, to explore strategies related to the management of global language translation challenges in S1000D. Michael Davis, Sr. Director at SDL Government, Aerospace & Defense industry, will discuss how your organization can rapidly and more cost effectively create, translate and deliver S1000D content to any language.
  • The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows
    The Master Content Model at Mayo Clinic: Aligning Omnichannel Content Workflows Jay Maxwell, Cruce Saunders & Joe Gollner Aug 22 2018 5:00 pm UTC 60 mins
    By collaborating to unify schemas across many content repositories serving multiple print and digital endpoints, Mayo Clinic and [A] are establishing a content operating model to empower the market-leading creator and distributor of trusted health guidance and information with orchestrated, sustainable, future-ready, omnichannel content flows. We will dive into how [A] and content developers at Mayo Clinic are leveraging the Master Content Model to build a longer-term solution for the development and management of intelligent content, optimized for delivery to Mayo Clinic’s print and digital channels.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler and his special guests, Jay Maxwell, Senior Director of Health Information at Mayo Clinic, [A]'s founder Cruce Saunders, and Master Architect, Joe Gollner as they demonstrate how content engineering and the application of a Master Content Model can be harnessed to address many of the content challenges faced by larger enterprises:

    • Single-channel vs. omnichannel content lifecycle
    • Multiple management & authoring tools that are redundant, ineffective, or not harmonized to work well with the other tools in the stack
    • Inconsistent content structure resulting in management headaches and disconnected user experiences
    • Duplicate content that creates risk of errors
    • Author and end-user content findability problems
    • Costly conversions between different parts of the workflow, different channels, and different systems
    • Content collaboration hampered by organizational silos

    Attendee Takeaways

    • An overview of practical applications of the Model, including optimizing shared resources across authoring groups via a standard structure for all content assets, enabling movement of assets between business units, applications, and published products, eventually, assembling new information products from existing content assets, and positioning content as an organization asset
  • Data vs Goliath: how retail and ecommerce can stop disruption with a CDP
    Data vs Goliath: how retail and ecommerce can stop disruption with a CDP Erik Archer Smith, Marketing Director of ABM Aug 22 2018 5:00 pm UTC 45 mins
    Disruption from a few data behemoths has forced the retail and eCommerce companies to innovate and retrain themselves to be data-driven or risk falling behind. Join us as we look at how 4 different companies including Japan’s #1 beer company, a global beauty brand and a brick and mortar retailer are blending online + offline data to predict and influence customer journeys. We'll also look at how digitally native eCommerce site, Wish.com, used data to beat Amazon and become the #1 mobile shopping app.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • Sources of Competitive Advantage – New Perspectives of B2B Selling
    Sources of Competitive Advantage – New Perspectives of B2B Selling Alison Hodivala Aug 23 2018 9:00 am UTC 45 mins
    It is widely recognised that the nature of business to business selling is changing rapidly and significantly. Rising customer expectations and changing buyer behaviours, increased globalisation and commoditization pressures are combining to create a profession in flux, with organizations struggling to drive sales effectiveness and create long-term business value.

    During this webinar we will explore the future of business to business selling in this unpredictable environment; presenting new research in business to business sales practices and the evolving foundational behaviours that will be required to drive value and deliver competitive advantage.
  • Planning your visit to the future of broadcast & media: IBC2018 Preview
    Planning your visit to the future of broadcast & media: IBC2018 Preview IBC365 | Tata Communications | Rohde & Schwarz | IABM | Marquis Media Partners Aug 23 2018 3:00 pm UTC 75 mins
    Join IBC365 on Thursday 23 August at 4pm BST.

    Don’t miss the highlights of IBC2018 with this inside preview of the big themes and must-see tech on this year’s show floor.

    Our panel of broadcasters and exhibitors guide us through their predictions of the hot topics from IP to AI, the rise-and-rise of OTT, and the impact of 5G, blockchain and ATSC 3.0.

    Plus the new focus on building an efficient supply chain to create, manage, store and distribute content.

    Join us to help make your IBC experience the best yet.

    Speakers:
    Jeremy Dujardin, CTO Global Media & Entertainment, Tata Communications
    Tim Felstead, Director of Strategic and Operation Marketing Broadcast & Media, Rohde & Schwarz
    Kathy Bienz, Director North America, IABM
    Jurgita Rhodes, Partner, Marquis Media Partners
  • Customer Experience Optimization for Online Bookings
    Customer Experience Optimization for Online Bookings James Bavington, Alex Painter Aug 23 2018 4:00 pm UTC 60 mins
    What if there was a way to predict the success associated with an online booking update — before it goes live and customers experience your new technology? Similarly, what if you could monitor a live online booking platform and determine if and how it's affecting your conversion goals (i.e., rooms booked)?

    These questions have major implications on how you test your online booking software, especially in the customer-centric world of hospitality. Join our webinar and explore how to measure the impact of digital user behavior against desired business results.
  • Creating a Lasting Content Strategy for Your Business Using Tech Platforms
    Creating a Lasting Content Strategy for Your Business Using Tech Platforms Jean Ginzburg, CEO and Founder, Ginball Digital Marketing Aug 23 2018 4:00 pm UTC 60 mins
    Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. Content can consist of various types of media, such as video, audio and written blogs or articles. Using technology to create, distribute and schedule your content will keep your business top of mind for your ideal target market. Join this live webinar with Jean Ginzburg to learn more about how to develop a content strategy for your business.

    About the speaker:
    Jean Ginzburg is a #1 best-selling author, serial entrepreneur, digital marketing expert with more than 10 years of industry expertise helping companies scale revenue, optimize sales and marketing processes and improve productivity. Jean is the CEO and Founder of JeanGinzburg.com, a digital marketing education company and Ginball Digital Marketing, a digital marketing agency. Jean's clients range from brand name Fortune 500 companies to innovative start-ups. Additionally, Jean is a contributing writer for AMEX Open Forum, Influencive and Authority Magazine. In July 2018, Jean was named a "Women to Watch" by Colorado Biz Magazine.
  • Building A Foundation For Analytics Success Through Data Governance
    Building A Foundation For Analytics Success Through Data Governance Joe Christopher, VP Analytics, Blast Analytics & Marketing Aug 23 2018 5:00 pm UTC 30 mins
    Successful brands know that having quality customer data drives greater business success and more engaged customers. Yet organizations of every size continue to struggle with making data-driven decisions as a result of poor quality data.

    Join us to learn specific recommendations, tactics, and keys to success in building a data-driven culture that will power high performing data and analytics programs, including:

    - 3 key practices to creating a high performing data and analytics program

    - Why data quality matters

    - How to measure your brands data maturity level (and why it matters!)

    - How to make more data-driven decisions leveraging data governance learnings

    - Key misconceptions about data quality
  • Blending Art & Science: Using Data to Forecast and Manage Your Sales Pipeline
    Blending Art & Science: Using Data to Forecast and Manage Your Sales Pipeline Sam Shuster, Senior Analyst and Ben Loeffler-Little, Head of Sales at Periscope Data Aug 23 2018 5:00 pm UTC 45 mins
    Sales is a scientific art; it takes someone who can translate their experience as a sales manager into an artful set of best practices. The science part requires the application of advanced data models to standard CRM data to understand their pipeline at greater depth. Blending the quantitative expertise of the data team with the experience, intuition and knowledge of the sales leadership ensures companies are able to use that pipeline analysis to correctly predict revenue. More importantly, that process helps sales managers manage and invest in their team and have data-driven conversations that will lead to exceeding revenue goals.

    Join Sam Schuster, analytics team lead at Periscope Data, and Ben Loeffler-Little, head of sales at Periscope Data, as they discuss how analytics and sales have partnered to forecast new business revenue and manage pipeline. Together, they have built a tool that models new business revenue and identifies key pipeline trends to ensure sales leadership will hit their goals.

    In this webinar, they will discuss:
    - Why visualizing sales pipeline matters
    - How to bridge the gap between technical tools and non-technical users
    - How to model Salesforce data
    - Business impact from using these visualization

    All attendees will also get access to the Salesforce SQL data models.
  • Intro to PandaDoc
    Intro to PandaDoc Paul De Barros, Sales Manager, SMB Aug 23 2018 6:00 pm UTC 60 mins
    Join us for this in-depth product-focused webinar on the basic functionality of PandaDoc. We’ll walk you through how to create, send, track, and eSign proposals, quotes, and contracts so you can close deals faster. We’ll also showcase time-saving features designed to streamline your sales process.
  • Using Event Data to Drive Business Goals
    Using Event Data to Drive Business Goals Wendy Phillips, James Huddleston, and Shelby Anderson Aug 23 2018 6:00 pm UTC 60 mins
    Events represent one of your biggest marketing expenditures, but, if executed well, can deliver some of the highest levels of ROI amongst all other initiatives. But event success relies on more than the size of your checkbook.

    To find true, quantifiable success, you need a strategy that will turn heads and cut through the noise of the event floor.

    Join Wendy Phillips (Sales Vice President at Certain), James Huddleston (Senior Product Marketing Director), and Shelby Anderson (Senior Marketing Specialist at Aon) for our next webinar: Using Event Data to Drive Business Goals: A Financial Services Perspective on Thursday, August 23rd. You’ll learn:

    - Fundamental elements for using mobile to increase event revenue
    - Best practices for identifying buying signals and turning those into selling strategies
    - Tips for enriching event engagement
    - Ways to align your mobile event strategy with your overall company goals

    Take the next steps to unlocking an unparalleled event strategy. Register now.
  • Her View on Finding Funding
    Her View on Finding Funding Jessica Gulick, CEO of Katzcy & Gail Ball, Managing Partner of Chestnut Street Ventures Aug 23 2018 9:00 pm UTC 30 mins
    As a woman entrepreneur, you know firsthand how challenging it can be to get venture funding. Finding the right investors and other sources of capital to get your idea off the ground can be difficult. There are ways to get the funding you need to get your business moving! Please join Jessica Gulick, Owner of Katzcy Consulting, and Gail Ball, Managing Partner of Chestnut Street Ventures, as they share how to navigate the funding challenge and match investors to the needs of your growing technology firm. This 30-minute webinar gives you keen insight and tactics to gain capital, increase funding success and launch your business.
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Aug 28 2018 3:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Sales Legends Series - An Interview with Tom Ziglar
    Sales Legends Series - An Interview with Tom Ziglar Deb Calvert with special guest Tom Ziglar Aug 28 2018 6:00 pm UTC 45 mins
    Join Deb Calvert as she interviews Tom Ziglar. Tom has had the rare privilege of spending his entire life surrounded by world-class leaders, innovators, and motivators. Family dinner included the presence of the world’s TOP motivator, his father, Zig Ziglar. As a result, Tom’s arsenal of experience and information is absolutely unparalleled.

    As CEO of Ziglar, Inc., Tom Ziglar carries on the Ziglar philosophy: “You can have everything in life you want if you will just help enough other people get what they want.”
  • Deployment flexibility with Tableau
    Deployment flexibility with Tableau Kevin Hulbert, Strategic Sales Consultant & Michael Hetrick, Senior Product Marketing Manager, Tableau Aug 29 2018 8:00 am UTC 30 mins
    You need an analytics platform that will leverage your existing environment and evolve for future growth.

    Learn how Tableau gives you more flexibility than any other analytics platform in the market. Integrate with what you have, including computing platform and sources of data. Access data with a live connection or data extract. Deploy Tableau Server where you want: on-premises, public cloud, or SaaS—it’s your choice.

    Join the webinar to learn:

    - An overview of flexible deployment options with Tableau Server
    - Considerations for cross-platform capability
    - How to utilize multiple data-query patterns
  • Getting Started with Citizen Data Scientists
    Getting Started with Citizen Data Scientists Britton Stamper, Sales Engineer at Periscope Data Aug 29 2018 5:00 pm UTC 60 mins
    This is the first webinar in our “Citizen Data Science” webinar series, keep an eye out for upcoming webinars focused on making Citizen Data Scientists informed, empowered and successful.

    All companies have data, and a growing number of these organizations are able to generate insights and business value from it. However, with data expected to double in the next two years, the new limiting factor will be the human capital to find meaningful ways to analyze it. Enter citizen data scientists. With the growth of this data-savvy professionals with domain expertise, not only is there another set of eyes looking at the data, but also the data can be aligned with exactly what insight that professional needs to make a business decision.

    This new vantage point can help companies make sense of their data in a more effective way than ever, but only if they take the steps to empower these new analysts. There are a few quick tips and process best-practices that need to be considered before they can dive into making sense of the analytics.

    Join Britton Stamper, Sales Engineer for Periscope Data, when he addresses:

    Getting started as a citizen data scientist
    - How to create an effective data-centric culture
    - Identifying your company’s first group of citizen data scientists
    - How to empower citizen data scientists to add the biggest impact