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Marketing

  • Boosting Your Business Communications Agility - It's a Matter of Survival
    Boosting Your Business Communications Agility - It's a Matter of Survival
    Ira Weinstein, Founder & Managing Partner, Recon Research Recorded: Jan 27 2020 25 mins
    In today's highly competitive marketplace, it is for every business to be agile. The shift to next-level Unified Communications (UC) platform will provide businesses with higher efficiency and productivity.

    Join this webinar to find out the top 10 opportunities your business can seize from Unified Communications!
  • Simulating and stopping a real Magecart attack
    Simulating and stopping a real Magecart attack
    Andy Wyatt, Sr. Technologist at Instart Recorded: Jan 27 2020 20 mins
    Magecart attacks are poised to be a major attack trend in 2020. Why? Because Magecart and other online data skimming attacks are hard to detect and are responsible for millions of dollars in data privacy-related fines each year.

    In this webinar, see a live demo of a real Magecart attack and how that attack can be stopped with Instart Web Skimming Protection.

    In this webinar, you will learn about:
    How a real Magecart attack works
    Why Magecart attacks are so successful
    How Instart can prevent Magecart attacks with Instart Web Skimming Protection
  • Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Top 3 Fraud Prevention Opportunities You Might be Leaving on the Table
    Mike Failor, Sr. Director of Risk Analytics, Enova International; Jay Johns, Global Partner Channel Manager, iovation Recorded: Jan 24 2020 25 mins
    The telecommunications and communications industry is evolving fast, leaving service providers susceptible to new fraud schemes. While new technologies such as machine learning and crowd-sourced intelligence is available, service providers face the challenge of creating fraud fighting techniques that do not deteriorate customer experience.

    In this webinar, Enova Decisions and iovation leadership will cover fraud solutions for telecommunications and communications that balance the competing demands of catching fraud, authenticating good customers, and providing an outstanding customer experience.

    Topics that will be covered include:
    -Current trends in the rapidly changing fraud environment
    -Preventing fraud throughout the consumer’s journey…not just at the purchase moment
    -How to best leverage 1st and 3rd party data to significantly improve fraud detection
    -Protection of your consumers’ personal information (PII) while optimizing fraud detection
    -The impact businesses have seen by implementing device intelligence
  • Leveraging Behavioral Intelligence to Grow & Scale Teams
    Leveraging Behavioral Intelligence to Grow & Scale Teams
    Mary Grothe, The Sales Behavioral Quotient Expert Recorded: Jan 24 2020 37 mins
    Some sales reps have the knowledge and skills to be top performers, but they still aren’t hitting quota. That’s where BQ comes into play. A person’s behavioral quotient determines how they show up and get the job done. BQ is fueled by thoughts, which turn into feelings, which dictate actions, and result in performance. BQ is what determines a rep’s success. This session discusses how to fuel BQ.

    You will learn:

    1. The top 10 knowledge and human-based skills that reps must have to become top performers.
    2. The 3 motivational styles and how each fuels BQ; altruistic, intrinsic, and extrinsic.
    A breakdown of BQ, how to benchmark yourself, identify the gaps, and make a plan for success.
  • Kongo: Building a Scalable Streaming IoT Application using Apache Kafka
    Kongo: Building a Scalable Streaming IoT Application using Apache Kafka
    Paul Brebner, Technical Evangelist, Instaclustr Recorded: Jan 23 2020 38 mins
    Join our Technical Evangelist, Paul Brebner, in a journey of exploration upriver with "Kongo", a scalable streaming IoT logistics demonstration application using Apache Kafka, the popular open-source distributed streaming platform. Along the way you'll discover: an example logistics IoT problem domain (involving the rapid movement of thousands of goods by trucks between warehouses, with real-time checking of complex business and safety rules from sensor data); an overview of the Apache Kafka architecture and components; lessons learned from making critical Kaka application design decisions; an example of Kafka Streams for checking truck load limits; and finish the journey by overcoming final performance challenges and shooting the rapids to scale Kongo on a production Kafka cluster.
  • Extensibility and Integration Made Easy with Sitefinity
    Extensibility and Integration Made Easy with Sitefinity
    Peter Filipov, Product Manager, Progress Sitefinity Recorded: Jan 23 2020 42 mins
    The architecture of the Sitefinity platform enables you to easily plug into the platform or even create custom modules. This enables developers to do more with less, creating new widgets, plugins and extensions that increase the power and functionality of your Sitefinity solution.

    This on-demand webinar goes over the platform’s extensibility points as well as how to package your implementations and distribute them across multiple Sitefinity instances. You’ll also learn about the new Sitefinity Marketplace, which enables you to share your creations with the Sitefinity community.
  • Achieving Geo-Distributed Deployment with Sitefinity
    Achieving Geo-Distributed Deployment with Sitefinity
    Lilia Messechkova, Senior Director Software Engineering, Progress Recorded: Jan 23 2020 25 mins
    While traditional content delivery networks with multiple points of presence may be the answer to serving static assets, more and more organizations are facing the challenges of delivering multichannel, dynamic and personalized content to global audiences.

    This webinar delves into one of the unique capabilities of the Sitefinity platform that can help deliver instant, personalized content across multiple regions.
  • Getting Enterprise-Grade Authentication with Sitefinity
    Getting Enterprise-Grade Authentication with Sitefinity
    Jordan Ilchev, Progress Sitefinity Recorded: Jan 23 2020 34 mins
    In a very special encore webinar from ProgressNEXT, join the Sitefinity engineering team as they present technical topics with a live question and answer session on enterprise-grade authentication.

    One of the main challenges for developers is connecting multiple diverse systems. This is where Sitefinity shines, with standards-based authentication, OData services and built-in connectors that enable enterprises to tackle this critical piece of the puzzle.

    This on-demand webinar will discuss:

    Why large enterprises choose Sitefinity as their WCM for authentication capabilities
    New authentication capabilities, OData services and connectors in Sitefinity
    Integration with OAuth and Azure AD and best practices for configuration

    See how Sitefinity simplifies the integration of enterprise-grade authentication capabilities!
  • The Download: Tech Talks by the HPCC Systems Community, Episode 30
    The Download: Tech Talks by the HPCC Systems Community, Episode 30
    HPCC Systems Recorded: Jan 23 2020 72 mins
    Join us as we continue our webinar series specifically designed for the community by the community with the goal to share knowledge, spark innovation, and further build and link the relationships within our HPCC Systems community. Featured topics include project work presented by two interns from our HPCC Systems academic community:

    Elimar Macena - Federal Institute of Espírito Santo (IFES) - Campus Serra, Brazil - Studying Crime Patterns in São Paulo state between 2006 and 2016.

    Intelligence led policing (ILP) refers to technology-driven crime data analysis activities to support the design of effective crime prevention and prosecution strategies. This is a new approach to fighting crime that has been gaining strength due to the convergence of two technological streams: the digitization and release of public information related to the occurrence of crimes and the development of technological platforms that allow the proper handling of such information, such as the HPCC Systems platform. Elimar's project used the HPCC platform to analyze crime patterns in the state of São Paulo in Brazil between the years of 2006 and 2016.

    Muiredach O'Riain - Goldsmiths, University of London - Machine Learning and the Forensic Applications of Audio Classification: An exploration of the forensic applications of sound classification using Artificial Neural Nets

    Muiredach will present how he used HPCC Systems to help build a reliable classification model that is able to accurately classify an input sound file to its location. His project intends to not only demonstrate a proof of concept for this technology, but also to lay the groundwork for what could be the next step in forensic audio analysis and a new means of gathering information through sound.
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Recorded: Jan 23 2020 49 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    Mark Palmer, SVP and General Manager of Analytics at TIBCO Software & David Skerrett, Digital Transformation Leader Recorded: Jan 23 2020 59 mins
    Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

    - How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
    - How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
    - How data analytics is transforming risk and fraud management
    - Discussions and participant poll results surrounding the good, the bad, and the ugly of AI
  • The Data Impact of Brexit
    The Data Impact of Brexit
    Husna Grimes & Mike Piddock Recorded: Jan 22 2020 37 mins
    With Brexit looming do you know where your companies data will end up? It’s now vital that all companies, their marketers, event planners, trainers and any other business users of SaaS platforms consider how the personal data of their people and their clients is being handled by their technology suppliers.

    Learn more about the safeguards you should put in place and more recent changes in data protection laws. It's important now more than ever to be ahead of these data changes.
  • Digital Identity and Connected Cars - Leveraging the Power of IAM
    Digital Identity and Connected Cars - Leveraging the Power of IAM
    Dr. Heiko Klarl, CMO, iC Consult Group and Gerhard Zehethofer, Vice President IOT, ForgeRock Recorded: Jan 22 2020 40 mins
    As vehicles become smarter and more connected, their technology relies on digital identity to personalise and secure the customer experience. For the fleet manager, insurance provider, consumer, and anyone else in the modern connected vehicle environment, knowing “who” can access “what” is essential.

    In this joint webinar with iC Consult and ForgeRock you learn how to build up your connected identity strategy. Not only will you create synergies with other business areas, you also gain speed and a shorter time to market when rolling out connected services and explore new business models.

    Webinars / Webcasts
    With your registration you agree that we submit your data to the Sponsor of this webinar to enable them to contact you and to do follow-up marketing. The legal basis for processing your personal data this way is our legitimate interest according to Art. 6 (1) (f) GDPR, which would be the participation of our sponsors, which contribute large portions of the costs of the Webinars / Webcasts.
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Recorded: Jan 22 2020 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • Top Five Privacy Predictions for 2020
    Top Five Privacy Predictions for 2020
    Daniel Barber, CEO and Co-founder, DataGrail and Anthony Stark, General Counsel, ZoomInfo Recorded: Jan 21 2020 39 mins
    Join this webinar to hear from DataGrail's CEO and Co-founder Daniel Barber and ZoomInfo General Counsel Anthony Stark to learn more about the compliance landscape for 2020 and the trends we predict for the year ahead that will impact privacy and legal professionals.

    As the systems have become more complex and the lines around ownership more blurred, the explosion in data collection - not just the volume but also the variety and velocity of data - has led to some major security and privacy concerns.

    While we’ve made headway with the data privacy regulations that exist today, we shouldn’t be surprised if consumers demand more. As we head into a new decade, 2020 will be the year that data privacy regulation finally takes off and the government begins to put stakes in the ground for a national privacy framework.
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Recorded: Jan 21 2020 48 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Supercharge Your Data Landscape with Artificial Intelligence & Data Intelligence
    Jonathan Kaufman, Head of AI Products and Services, 4th-IR Recorded: Jan 21 2020 39 mins
    Join ASG and 4th-IR to learn how the combination of Artificial Intelligence (AI) & Data Intelligence (DI) can enrich your data landscape and improve your understanding of your organization's data.

    In this webinar, we’ll discuss:
    • How AI supports data quality and drives better data insights
    • Customer use cases in banking and healthcare
    • Where AI improves data lineage
    • Different ways in which ASG Data Intelligence can be used to curate data to improve the performance of AI algorithms

    Register now to learn how to kickstart and accelerate your own AI and DI projects.
  • Digitale Identität und Connected Cars - Die Power von IAM richtig eingesetzt
    Digitale Identität und Connected Cars - Die Power von IAM richtig eingesetzt
    Dr. Heiko Klarl, CMO, iC Consult Group and Gerhard Zehethofer, Vice President IOT, ForgeRock Recorded: Jan 21 2020 39 mins
    Fahrzeuge werden zunehmend intelligenter und vernetzter. Um das Kundenerlebnis bestmöglich zu personalisieren und zu sichern, baut ihre Technologie auf digitale Identität. Für den Fuhrpark-Manager, den Versicherer, den Verbraucher und alle anderen Akteure im Connected Car Ökosystem ist es wichtig zu wissen, "wer" auf "was" zugreifen kann.

    In dem gemeinsamen Webinar von iC Consult und ForgeRock erfahren Sie, wie Sie:
    - Ihre Connected Identity-Strategie aufbauen können.
    - Synergien mit anderen Geschäftsbereichen schaffen können.
    - Beim Rollout von vernetzten Diensten als auch bei der Erforschung neuer Geschäftsmodelle die Geschwindigkeit erhöhen und die Time-to-Market verkürzen können.

    Webinare / Webcasts
    Mit Ihrer Registrierung erklären Sie sich damit einverstanden, dass wir Ihre Daten an den Sponsor dieses Webinars weitergeben, damit dieser Sie kontaktieren und Follow-up-Marketing betreiben kann. Die Rechtsgrundlage für die Verarbeitung Ihrer personenbezogenen Daten auf diese Weise ist unser berechtigtes Interesse gemäß Art. 6 (1) (f) DSGVO, das wäre die Teilnahme unserer Sponsoren, die einen großen Teil der Kosten für die Webinare / Webcasts übernehmen.
  • Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Mike Alperin, Manufacturing Industry Consultant, TIBCO Software Data Science team Recorded: Jan 21 2020 49 mins
    A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

    In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.
  • Webinar: How to boost buyer engagement
    Webinar: How to boost buyer engagement
    Jon Perera - Highspot Recorded: Jan 21 2020 46 mins
    Many sales leaders are challenged by faltering sales often caused by the growing gap between buyers and sellers.

    So, how are B2B companies going to boost buyer engagement and retention to meet the tough sales targets?

    •Sales Enablement - how companies are planning to embrace it
    •Sales Training - what are the pitfalls and the plans for change
    •Digital transformation - what are the plans now and in the future

    Don't miss the must-attend webinar for sales and marketing professionals!
  • Explain Data: From What to Why
    Explain Data: From What to Why
    Richard Tibbetts, Principal Product Manager, AI, Tableau; Ryan McShane, Director, Product Marketing, Tableau Recorded: Jan 21 2020 23 mins
    Say hello to Explain Data—a new AI-powered feature that helps you understand the “why” behind the values in your data. It provides potential explanations for unexpected data points with a single click.

    Curious to see it in action?

    Watch this webinar and see how Explain Data is changing the way in which you interact with data. Join Tableau product experts as they outline the technology behind the newest feature and how significant AI innovations are bringing you closer to your data so that you can get answers faster and make better, more meaningful decisions.
  • Webinar: Why membership is the new revenue generating community
    Webinar: Why membership is the new revenue generating community
    Gordon Glenister - Branded Content Marketing Association Recorded: Jan 21 2020 46 mins
    Reasons to Attend:
    If you want to find a way to create a great sales funnel and community to develop long-lasting relationships, provide a regular revenue stream and opportunities to up and cross-sell then this is the webinar for you. Many of the major brands like Netflix, Amazon Prime, and Linkedin all have very successful membership models, find out how it can work for your business


    Key Takeaways

    •Are you membership ready – the different types to consider
    •How to create a membership programme
    •Understanding the importance of member engagement
    •Why they join, why they leave
  • [Quickinar] What is Structured Content?
    [Quickinar] What is Structured Content?
    easyDITA and The Content Wrangler Recorded: Jan 21 2020 5 mins
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    Julian Llorente, Director of Product, Privacy, Tealium & Jake Spencer, Product Marketing Manager, Tealium Jan 28 2020 5:00 pm UTC 45 mins
    The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization.

    Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their CCPA opt-out.

    You’ll also learn:

    - How CCPA opt-ins to "Do Not Sell My Data" will affect the working experience of your marketing and data teams

    - Why you should think of consent as the first part of your funnel

    - 5 things you should be doing to optimize your opt-out

    - The ROI of building consent directly into your data collection capabilities
  • How Content Federation Empowers Digital Work
    How Content Federation Empowers Digital Work
    Geoff Bock, Principal, Bock & Company and Erin McCart, Director, Product Marketing and Management, ASG Technologies Jan 28 2020 6:00 pm UTC 60 mins
    In today’s digitally driven economy, companies struggle to streamline organizational practices and operational activities. Many are saddled with inefficient business processes and outdated content management capabilities. Savvy firms, however, are relying on innovative ways to unlock the business value of information maintained within legacy silos and repositories.

    This webinar examines how content federation empowers digital work while leveraging existing IT investments and information resources across the enterprise. Integrating through the web and the cloud, content federation provides a consistent way to:

    • Access and view content stored within disparate repositories
    • Enable a unified search experience
    • Produce actionable results for business process automation

    Noted industry analyst Geoffrey Bock, Principal at Bock & Company, and Erin McCart, Director, Product Management and Marketing at ASG Technologies will discuss why content federation transforms digital work. They will describe how organizations can leverage existing content resources, explain how Mobius Content Services from ASG Technologies enables organizations to cost-effectively federate access to different repositories, and identify three essential steps to harness the business value of enterprise information.
  • Futureproofing your digital marketing
    Futureproofing your digital marketing
    Dr Dave Chaffey - Co-founder at Smart Insights Jan 29 2020 9:00 am UTC 45 mins
    Smart Insights co-founder Dr Dave Chaffey will step you through our latest member research suggesting practical steps that you can take to make your business more competitive in its use of digital marketing. Dave will also cover the skills needed to develop your personal career.

    In this webinar you will learn:

    - A framework to benchmark your digital capabilities and review future investments

    - Examples of how early adopters are using the latest AI-based technologies

    - Recommended tools to improve digital results

    - Key skills that are important for future success
  • Top tips for driving leads and optimising conversions in 2020
    Top tips for driving leads and optimising conversions in 2020
    Phil McGuin - Demand Generation Director and Will Garbutt - CRO & UX Manager at Stickyeyes Jan 29 2020 10:00 am UTC 45 mins
    Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?

    Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.

    With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:

    - How you can engage customers with your website and proposition;

    - The importance of acquisition mapping and capturing the right customer information;

    - How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and

    - Examples of the tools you can use and the data you should be collecting to measure and optimise success.
  • Email marketing trends for 2020
    Email marketing trends for 2020
    Komal Helyer - VP of Marketing at Pure 360 Jan 29 2020 11:00 am UTC 45 mins
    Discover the trends that will make an impact on your business at the start of the new decade.

    Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties!

    Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand:-

    - Technology advances that you should be focussed on and those that you can afford to avoid.. for now...

    - How to be human

    - The importance of back to basics
  • How to maintain vibrancy in your marketing workforce
    How to maintain vibrancy in your marketing workforce
    Lyndon Baker - Digital Learning Manager at Smart Insights Jan 29 2020 12:00 pm UTC 45 mins
    Personalization of a learning journey can make the difference between engagement and disengagement for employees.

    In this practical webinar, we’ll look at:

    - Training, performance and employee engagement
    - Workplace learning trends
    - Learning as a continuous UX
    - Mapping the learning journey
  • The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    The ROI of Delivering Amazing Experiences featuring Forrester Research and USAA
    Ted Schadler, VP, Forrester (Guest Speaker) | Phil Leininger, SVP&GM, USAA| Sunil Karkera, Head, TCS Interactive Jan 29 2020 1:00 pm UTC 59 mins
    In this age of digital disruption, it’s time to redefine customer experience by leveraging technology, behavioral economics, and innovative ideas. Firms that move beyond the front end to enterprise transformation will realize the benefits.
    Join our guest speakers from Forrester Research, USAA and our TCS expert to discover how to deliver the digital experience your customers demand.
  • Top social media trends for 2020 with Matt Navarra
    Top social media trends for 2020 with Matt Navarra
    Matt Sarson - Marketing Manager, UK & Nordics at Talkwalker Jan 29 2020 2:00 pm UTC 45 mins
    We will be joined by Matt Navarra for an hour-long deep dive into the latest social media & martech trends.

    Social media trends can be fleeting, but some stick around and become pillars of the social media world.

    We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020.

    Here's what will be covered:

    - 8 key trends for 2020

    - Discover the next generation of social, technology, and marketing

    - Campaign inspiration from leading brands
  • Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Geetali Raj, Head, Solutions & Presales – Intelligent Process Automation, Automation & AI, TCS Jan 29 2020 2:00 pm UTC 29 mins
    Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.
  • Embracing Predictive Banking: Loan Growth with Next Best Action
    Embracing Predictive Banking: Loan Growth with Next Best Action
    Dibyendu Mukherjee, Senior Consultant, Advanced Analytics and ML Solutions, Analytics & Insights, TCS Jan 29 2020 3:00 pm UTC 29 mins
    Traditional banks have access to rich customer data. But unless banks proactively leverage digital technologies and advanced analytics, the data fails to deliver ROI. Gain insights into how one bank is harnessing data with a Next Best Action approach to predict customer needs for personal loans and create a wealth of cross-selling opportunities.
  • 6 steps to create data-driven content strategy
    6 steps to create data-driven content strategy
    Lisiane Ndong - Client Success Manager at Searchmetrics Jan 29 2020 3:00 pm UTC 45 mins
    Learn how to include search data into content creation and optimization.
    “Online content should win hearts and machines.”

    In this practical webinar, we’ll look at:

    - How to create content that meets the expectations of your target audience

    - How to use search intent to know what users want

    - Learn how to identify relevant topics

    - How to select the right type of content
  • Getting Enterprise-Grade Authentication with Sitefinity
    Getting Enterprise-Grade Authentication with Sitefinity
    Jordan Ilchev, Progress Sitefinity Jan 29 2020 4:00 pm UTC 33 mins
    In a very special encore webinar from ProgressNEXT, join the Sitefinity engineering team as they present technical topics with a live question and answer session on enterprise-grade authentication.

    One of the main challenges for developers is connecting multiple diverse systems. This is where Sitefinity shines, with standards-based authentication, OData services and built-in connectors that enable enterprises to tackle this critical piece of the puzzle.

    This on-demand webinar will discuss:

    Why large enterprises choose Sitefinity as their WCM for authentication capabilities
    New authentication capabilities, OData services and connectors in Sitefinity
    Integration with OAuth and Azure AD and best practices for configuration

    See how Sitefinity simplifies the integration of enterprise-grade authentication capabilities!
  • 10 content marketing growth hacks
    10 content marketing growth hacks
    Annette Obermeier - VP of Marketing at Smartling Jan 29 2020 4:00 pm UTC 45 mins
    Curated tips and tricks to get the most out of your content in 2020.

    With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you. Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now.

    - Annette’s absolute hacks to supercharge your global content in 2020

    - Surefire methods to maximise your reach with actionable content promotion

    - How to position your source content for success with an agile localisation strategy

    - Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALK Jan 29 2020 5:00 pm UTC 60 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest mileage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • Making the most of customer data platforms
    Making the most of customer data platforms
    David M. Raab - CEO at Customer Data Platform Institute Jan 29 2020 5:00 pm UTC 45 mins
    Using CDPs to get the most value from your customer data.

    Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.

    In this webinar we'll cover:

    - learn steps in building a strong customer data foundation

    - understand the benefits of using a Customer Data Platform

    - define key use cases supported by a CDP

    - know how to find the right CDP for your business

    - prepare for a successful CDP deployment
  • The Power of Image - Conveying Your Wisdom to Impact Your Audience
    The Power of Image - Conveying Your Wisdom to Impact Your Audience
    Tania Sterl, Image Consultant and Alyssa Peek - Personal Branding Photographer Jan 29 2020 6:00 pm UTC 60 mins
    Research shows that it takes only seven seconds for someone to make a solid first impression of you, and even less time to identify certain traits that could make you a character worthy of their time, patience and attention.

    Non-verbal communication counts for up to 80% of the impact made when meeting someone, highlighting the importance of ensuring your exterior profile connotes exactly what you want to portray. During this webinar, our expert presenters will share valuable advice to help viewers recognize how to leverage their image, both online and in-person, to be interpreted as the elite professional they are.

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  • 3 keys to moving toward white-box, explainable AI
    3 keys to moving toward white-box, explainable AI
    Dataiku x VentureBeat Jan 29 2020 6:00 pm UTC 60 mins
    With black-box AI, people are refused or given loans, accepted or denied university admission, offered a lower or higher price on car insurance, and more, all at the hands of AI systems that usually offer no explanations. In many cases, humans who work for those companies can’t even explain the decisions.
     
    That’s why white-box AI is now getting heaps of attention. But what does it mean in practice? And how can businesses start moving away from black-box systems to more explainable AI? 
     
    We’ll delve into the three key components needed for white-box AI success: more collaborative data science, involving all teams from lines of business through IT; trust in data at all levels, including tools that
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    And we’ll address why white-box AI brings business value in the first place and how it’s a necessary evolution for AI. Not only do customers care about explainable results of AI systems, but internally, white-
    box AI is less risky. Don’t miss this VB Live event on how to move towards explainable AI. 

    REGISTER FOR FREE

    Key Takeaways:
     
    + How to make the data science process collaborative across the organization 
    + How to establish trust from the data all the way through the model
    + How to move your business toward data democratization

    Speakers:

    + Triveni Gandhi, Data Scientist, Dataiku
    + David Fagnan, Director, Applied Science, Zillow Offers
    + Rumman Chowdhury, Global Lead for Responsible AI, Accenture Applied Intelligence
    + Seth Colaner, AI Editor, VentureBeat
  • DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    DRIVING SALES EFFICIENCY, REDUCING COSTS THROUGH EFFECTIVE CRM IMPLEMENTATION
    Bart Findley, Sr CRM Expert, Andy Brownell CEO, LeadMaster Jan 29 2020 7:00 pm UTC 45 mins
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  • The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    Peter Strohkorb Jan 29 2020 9:00 pm UTC 60 mins
    If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
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    Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

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  • Communication Elevated - Accelerate Your Demand Generation
    Communication Elevated - Accelerate Your Demand Generation
    Andrew Gaffney, President and Editorial Director of Demand Gen Report Jan 29 2020 11:00 pm UTC 34 mins
    As forward-thinking demand gen ninjas, we are always in the search for top engagement tactics to deploy in our modern marketing environment to boost quality leads for sales reps. With Andrew Gaffney's top tips and our GlobalMeet platform, we can help your online events transform to the next level to increase your lead generation, speed up your customer acquisition process and elevate your brand
  • Why the Future of Data and Analytics is in the Cloud?
    Why the Future of Data and Analytics is in the Cloud?
    Patrick Ludwig, BD manager at AWS Florent Voignier, CTO at Indexima Nicoals Korchia, COO at Indexima Jan 30 2020 11:00 am UTC 30 mins
    This webinar is dedicated to best practices for business intelligence and analytics applications in the cloud.

    1.Why the future of data & analytics is in the cloud?
    2.From tech trends to reality: how to empower instant big data analytics from AWS marketplace with Indexima data hub?
    3.Live demo on 20 billion rows and a customer use case
  • Broadcaster VOD: Delivering the next-generation of catch-up viewing
    Broadcaster VOD: Delivering the next-generation of catch-up viewing
    IBC365 | CBC | NLZIET | Finally Found Jan 30 2020 2:00 pm UTC 75 mins
    The onslaught of global OTT players is facing stiff competition in Europe from broadcasters' own catch-up VOD services (BVOD). Platforms like the BBC's iPlayer and Discovery's newly-launched dplay form a key part of broadcasters' strategy to protect audiences and advertising revenues.

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    - Understand the technology investment required to build class-leading user experience and assess the rise of shared platforms like LovesTV and Salto.

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    Roma Kojima, senior director OTT video (CBC Gem), Canadian Broadcasting Corporation

    Niels Baas managing director, NLZIET

    Richard Davidson-Houston, Founder and MD, Finally Found
  • Focus on Digital Experiences, Not the Infrastructure
    Focus on Digital Experiences, Not the Infrastructure
    Gregg Shupe & Sergei Sokolov, Progress Jan 30 2020 4:00 pm UTC 60 mins
    The pace of business is accelerating, as are the demands of today’s digital consumer. Does your organization have the agility, scalability and infrastructure necessary to deliver great customer experiences and stay competitive in an omnichannel landscape?

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    * How to make an impact with your global experiences fast to support corporate growth initiatives and drivers
    * How a move to the cloud can address performance, security and the development process

    Sitefinity Cloud empowers companies to easily develop and deploy powerful, unique digital experiences at the speed of business. Learn more by watching our webinar.
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Modernizing Data Architectures for a Digital Age Using Data Virtualization
    Rick van der Lans, Independent Analyst, R20/Consultancy & Paul Moxon, VP Data Architectures & Chief Evangelist, Denodo Jan 30 2020 7:00 pm UTC 59 mins
    Success or failure in the digital age will be determined by how effectively organizations manage their data. The speed, diversity and volume of data present today can overwhelm older data architectures, leaving business leaders lacking the insight and operational agility needed to respond to market opportunity or competitive challenges.

    With the pace of today’s business, modernization of a data architecture must be seamless, and ideally, build on existing capabilities. This webinar explores how data virtualization can help provide a seamless evolution to the capabilities of an existing data architecture without business disruption.

    You will discover:
    -How to modernize your data architectures without disturbing the existing analytical workload
    -How to extend your data architecture to more quickly exploit existing, and new sources of data
    -How to enable your data architecture to present more low latency data

    Join this webinar and learn how data virtualization can be an essential part of your modernization strategy, and future-proof your data architecture to more easily support cloud, data science, self-service BI, and other initiatives that will ensure your organization’s success in the digital age.