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Join us for a new webinar in our series focused on helping companies prepare for the upcoming global government regulations, like European General Data Protection Regulation (GDPR). Data sovereignty, especially for cloud-first companies, is becoming an important part of any security strategy as these data breach regulations go into effect next year. Being able to demonstrate best efforts to protect the privacy of an individual’s data will be a requirement and non-compliance will have hefty monetary ramifications.
This webinar will walk attendees through what Gemalto has already done and is doing to prepare for data privacy regulations from product management to sales operations and more. Our Director of Global Data Privacy, Jean-Pierre Mistral, will share how and what we have done, takeaways and timelines and Alex Hanway, Product Marketing, will cover the different technologies companies can use to mitigate the risk of non-compliance and what this means for business operations globally.
Join us to hear more about:
•What is GDPR?
•Case Study: A look at how Gemalto has prepared for GDPR
•The implications for local businesses and technologies that can help mitigate risk around complying with data privacy regulations
One of the paramount responsibilities of government is the protection of the welfare of youths and children. Study after study has demonstrated the correlation between contact and interaction with child protective services and later quality-of-life outcomes. And on too many occasions, at-risk youth become tragic statistics before they reach adulthood.
In the on-demand webinar Using Advanced Analytics to Protect At-Risk Children, hosted by Institute of Public Administration of Canada (IPAC) Chief Executive Officer Robert Taylor, experts from SAS Institute and Ernst & Young discuss the challenges facing child welfare professionals, how data from disparate sources can flag high-risk situations, and how an evidence-based approach, focused on outcomes for at-risk children, can be driven through the operation, from policy-makers to program managers to front-line workers and improve outcomes.
Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.
You’ll walk away knowing how to:
-Strategize your presence at conferences & tradeshows to make the most impact
-Measure leading indicators of success and KPIs post event
-Allocate your budget in the best way possible
Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.
Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
Data leaders face a daunting challenge: implementing enterprise-wide data strategies that deliver tangible wins without sacrificing security, agility, and transparency. To successfully implement their strategies, they must approach this by deploying a solution that leverages existing investments while meeting changing organizational needs. We will discuss best practices for taking their data strategies through the last mile and how an Analytics OS makes it possible.
* Understanding of the need for an analytics strategy
* Best practices around implementing an analytics strategy
* How the needs of an analytics strategy tie in to the design of an analytics operating system
Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively
There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.
Join us to learn:
- How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
- Why traditional market research and social media monitoring isn’t enough
- How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
The big data analytics market has undergone continuous transformation since its’ inception and continued in 2017 with new innovations and a strong move to the cloud. But from the view of a customer, the world should be getting simpler, not more complex, and they expect products to make deployments faster and easier.
Instead of complex, “piece together your own architecture” approaches, 2018 will be a year in which customers can really focus on what’s important – the data and analytics – and not the underlying technologies that support them, whether on-premise, in the cloud, or hybrid.
In this session, John will explore five ways in which modern big data platforms will enable to you:
-Accelerate your big data initiatives
-Get more value from your data lakes
-Drive faster, more innovative analytics
Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.
Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
The key to your enterprise's success lies in leveraging data, AI and analytics to improve processes and optimize your business. But what technologies and techniques should you use and what sorts of problems can AI solve for you? Join us to hear Nick Patience, Principal Analyst at 451 Research, discuss AI and explore how machine learning-based analytics benefits organizations across a variety of use cases. The session will include an overview of Magellan - OpenText's new AI and analytics platform - and will feature live demos and a customer case study. Attend to learn how Magellan can provide a powerful, cost effective, flexible option for implementing AI in your organization.
RIDE is an all-in-one, multi-user, multi-tenant, secure and scalable platform for developing and sharing Data Science and Analytics, Machine Learning (ML) and Artificial Intelligence (AI) solutions in R, Python and SQL.
RIDE supports developing in notebooks, editor, RMarkdown, shiny app, Bokeh and other frameworks. Supported by R-Brain’s optimized kernels, R and Python 3 have full language support, IntelliSense, debugger and data view. Autocomplete and content assistant are available for SQL and Python 2 kernels. Spark (standalone) and Tesnsorflow images are also provided.
Using Docker in managing workspaces, this platform provides an enhanced secure and stable development environment for users with a powerful admin control for controlling resources and level of access including memory usage, CPU usage, and Idle time.
The latest stable version of IDE is always available for all users without any need of upgrading or additional DevOps work. R-Brain also delivers customized development environment for organizations who are able to set up their own Docker registry to use their customized images.
The RIDE Platform is a turnkey solution that increases efficiency in your data science projects by enabling data science teams to work collaboratively without a need to switch between tools. Explore and visualize data, share analyses, all in one IDE with root access, connection to git repositories and databases.
Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.
Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.
Nicolas Nadeau - President, Exostatic
Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.
Andrew Mayer, VR/AR Consultant
His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.
Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
According to a recent Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. Is your online storefront up to par?
As an entrepreneur or business owner, your website is a top priority. Join us for this live holiday-themed webcast that focuses on keeping your website off the naughty list and how to put your company ahead in the New Year. You will learn the 5 key areas to keep top-of-mind when either creating new or redesigning a current website.
Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.
If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:
*How to marry personal and professional-level data for precision targeting
*How professional-level data empowers better brand experience and campaign performance through examples
*Is Professional-Level data right for your targeting strategy?: 3 Easy Questions
Today’s companies need approaches to analytics that are both faster and smarter than ever before. Faster, because business users can no longer afford to wait days or weeks to get questions answered by overloaded technical analysts. And smarter, because it’s no longer sufficient to only report what happened when. Augmented analytics help users understand why activities are occurring, and how to make the right adjustments moving forward.
In this webinar, we’ll share how augmented analytics is transforming business intelligence and analytics. Hear how leading transportation company Dayton Freight reduced their analytics process from hours to seconds and gained valuable insights that weren’t evident through traditional BI methods.
Join this webinar to learn:
- How consumer-friendly paradigms such as natural language and search allow business users to quickly create their own analytics
- How machine learning can quickly interpret sophisticated concepts and metrics specific to your company
- How artificial intelligence can proactively alert users to business trends and outliers
Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.
We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.
Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.
ABOUT THE PRESENTER
Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It
Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.
In this webinar you'll learn:
- Six steps to winning any narrative battle
- Key consumer beliefs around robo advisors
- How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
This is the age of data science. We have more data, computing power and software packages than ever before, and we’re driving real value with data science. But challenges remain: fragmented and dirty data, collaboration issues, and long project cycle times.
Keys to success: a ‘data-first’ approach, enabling collaboration, and a focus on prediction. Cloudera Data Science delivers the unified platform you need for rapid time to value with the most advanced machine learning techniques, including deep learning.
In this webinar, we are joined by Brightpearl and AmericanEagle.com in giving you, merchants, practical tips and best practices that can help your ecommerce business improve and scale in 2018.
+ What you can be doing throughout all of your marketing channels to achieve success
+ How can you make it easy for your customers to buy and get their orders right and on time.
+ How you can maximize revenue while taking less risks
Just what every marketer needs—yet another alphabet soup regulation to deal with that takes time away from your most exciting initiatives.
No need to panic, though. We’ll boil it down to what you need to know as a marketer. The General Data Protection Regulation (GDPR) takes effect in May 2018. In this webcast, speakers from Openprise and KickFire team up to share:
- What GDPR is and why it matters
- Concrete steps you need to take as a marketer to gain compliance
- The top misconceptions you’re likely to hear around the water cooler
- Case studies about the approach leading marketing teams are taking
We’ll save you from dozens of 10-point font legalise and focus on the practical considerations. Don’t forget to bring your questions!
What if the music industry had created Napster before their industry was turned upside down? Or if Blockbuster acquired Netflix and became the streaming powerhouse? What would these businesses look like today if they had more readily responded to a changing market? Recently, wellness and fitness company, Beachbody, found themselves faced with a customer base whose needs and behaviors were drastically shifting. Instead of maintaining status quo, Beachbody forged a new, transformative path and set goals to serve more people, get them more engaged and serve the company.
Join Beachbody CTO, Gerry Campbell, at the Digital Velocity conference, as he shares a true story of digital transformation and walks us through how the organization laid out goals and plans to holistically transform their digital business to adapt to the changing expectations of customers.
Analytics on your roadmap? Join this webinar to learn how product managers have benefitted with analytics embedded as a feature within their product. We will walk you through the common mistakes organizations make when implementing analytics, best practices to get to market faster and more effectively, as well as other tips gained from hundreds of embedded analytics implementations.
Join this webcast to discuss:
-The tricky “should you build or buy dilemma”
-Steps to embedding analytics including vendor evaluation criteria
-Overlooked challenges when embedding analytics into products
-Pentaho customer examples and recognized ROI
In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.
Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.
In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
Organizations in most any industry are feeling increasing pressure to move fast. But at what cost? Some have learned the hard way that skipping crucial processes, like testing, damages performance and impacts customer sentiments on your brand. In this case, the fast time to market becomes meaningless.
Smart businesses are adapting to a shift left strategy. These teams are learning how to incorporate testing early and often in the release cycle, supporting business requirements to move fast while ensuring high-performing products and quality. But getting there isn’t easy. In this webinar, we’ll cover:
•Testing tools: tool choice is important. Not all tools have been designed to support this new paradigm.
•Integrations: to be effective, testing tools must integrate easily with the tools and processes modern teams use, including CI/CD and APM products. Further, these tools must be very easy to use, specifically for developers.
•Organizational models: shifting left requires changes to traditional organizations and culture. We’ll share insight into the successful models we’ve seen.
Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.
It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.
You’ll discover strategies and tips to:
Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
Leverage content into your ABM plays and engage like a boss
Personalize your B2B account based advertising at scale
Many of the challenges businesses across industries will face in 2018 impact customer onboarding. In this webinar, Sean Naismith, Head of Analytics Services at Enova Decisions, with guest speaker Eddie Glenn, Product Marketing Manager at Iovation, discuss these challenges and explore how machine learning and digital decisioning can enable businesses to overcome these challenges to deliver a seamless customer onboarding experience.
•What are major customer onboarding challenges?
•What is machine learning and digital decisioning?
•How can machine learning and digital decisioning address customer onboarding challenges?
Kantar Millward Brown hat die zentralen Digital- und Medientrends für das Jahr 2018 analysiert und identifiziert was das kommende Jahr für das Marketing bereit hält.
Die Predictions liefern Unternehmen einen Überblick über zukünftige Chancen und Herausforderungen mit Blick auf die Markenführung im digitalen Umfeld. Marketingverantwortliche müssen sich auf Wachstum in den Bereichen geschlossener Plattformen und bei OTT-Angeboten einstellen. Medienhäuser und Plattformen hingegen sollten mit einer veränderten Verteilung der Werbebudgets rechnen. Und Konsumenten dürfen sich auf Innovationen freuen – etwa in den Feldern Branded Entertainment, Content Marketing und künstliche Intelligenz.
Erfahren Sie mehr zu diesen Trends in unserem Webinar.
Was ist neu und was muss von den Werbetreibenden berücksichtigt werden, um erfolgreich zu sein?
Designing and managing complex, specific and even specialist work is no longer only the remit of centralized teams of specialist project managers, analysts and process experts. Companies are looking for looser, more matrixed, decentralized and collaborative forms of organization, they are reconsidering processes, people and technology as part of this shift with a focus increasingly on enabling these types of work to be done by business leaders and their teams.
Unfortunately the traditional mix of collaboration, team, task, project and business process management tools are struggling to deliver the balance of cohesive, flexible and extensible work processes business teams need.
They need a way of building automated processes that span across different systems and applications so that their myriad tactical workflows can be elevated into a strategic mesh of operations, giving them new ways to think about organizational culture, business agility, employee engagement, work throughput and customer satisfaction.
In this webinar Chris Marsh, Director of Workforce Productivity and Compliance at 451 Research and Ryan Duguid, SVP of Technology Strategy at Nintex will discuss the trends, pain points and opportunities around content and workflow automation for the modern workforce.
We’ve spent years perfecting our web design process to ensure we deliver the perfect product. We think we’re there. By bringing the entire process in-house and ensuring clarity from start to finish, we’ve built up an enviable portfolio across many industries and budgets. We’ve designed websites for some of the world’s most famous brands and International Governments, through to SMEs and small start-ups.
Since the 1990s, Ars Logica founder and industry analyst Tony White has kept close tabs on the WCM market. On this webinar, Tony will share some of his knowledge and provide you with a comprehensive overview of WCM market, covering:
• WCM trends and key drivers in the market.
• Best practices for a successful WCM purchase and (re)implementation.
• Findings from his Compass Guide to WCM, Q4 2017, covering the SDL solution in more detail.
Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community.
Episode 10 will kick off our first Tech Talk in 2018 and includes 15 minute Tech Talks featuring speakers from the community:
1) Chris Gropp, PhD candidate, Clemson University - Asking the Right Questions with Machine Learning
The HPCC Systems Machine Learning Library contains a number of powerful tools, but it is important to use them properly. Chris will discuss how to ask the right questions by taking a step backwards from the methods themselves and examining the requirements defined by the applications.
2) Rodrigo Pastrana, Software Architect, LexisNexis Risk Solutions - Creating Front-facing Web Services to Deliver your HPCC Systems Query Data
The HPCC Systems platform provides everything you need to easily create production grade web services to deliver your query data. Rodrigo will discuss the tools and frameworks provided by the HPCC Systems platform and walk through the end-to-end creation of a sample web service.
3) Richard Taylor, Chief Trainer, HPCC Systems, LexisNexis Risk Solutions – ECL Tips and Cool Tricks
Join Richard for the latest tips and tricks with using ECL!
Financial institutions are turning to artificial intelligence (AI) to automate manual processes, emulate human decisions, and improve the accuracy of surveillance strategies. Given the sophistication of fraud attacks and ever increasing regulatory scrutiny, firms are implementing advanced analytical approaches to be more agile, effective, and efficient.
Learn about SDL’s new approach to unified content delivery in the 4.0 industry era. You’ll discover how our newly announced SDL Tridion DX product suite provides unique capabilities for manufacturing companies to manage and deliver content to any device, in the right context, in the user’s native language and at the right point in time.
Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
Following up on leads is fundamental to driving sales. But how many companies actually follow up with their inbound leads?
For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. In 2017, we found that a staggering 77% of companies under-touched their leads.
Join us for a webinar with Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing, as they discuss the state of lead follow-up and what businesses can do to improve inbound lead follow-up.
Technology is increasingly important to every enterprise's initiatives, but with dozens of alternatives, do you have the right solution? Thinking about divorcing your current vendor? Looking to adopt new technology from scratch? This session is for you.
Rather than selecting technology based on a ratings spreadsheet or who plays golf with your boss, we'll offer a more practical — and effective! — approach. This webinar deals the straight dope on pitfalls to avoid and reliable paths to follow.
You'll learn about the most important criteria when creating a shortlist, what should really be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you. So stop selecting the wrong technology. Here's a better way to ensure you make the right choice.
ABOUT JARROD GINGRAS
Jarrod Gingras is Real Story Group’s Managing Director and an analyst covering Digital Workplace and Marketing technologies. As a conference speaker and consultant, he regularly advises some of the world’s largest and most complicated enterprises on their enterprise information challenges.
Prior to joining Real Story Group, Jarrod worked as a web developer, information architect and user interface designer at a systems integration firm, where he developed user-focused content management strategies and solutions for clients in a multitude of industries.
68% of Chinese consumers questioned by Kantar in December 2017 across Tier 1 to 3 Cities in China stated that they expect to spend more money in 2018 on achieving their Health & Wellness goals than they did in 2017.
This webinar will share the findings from our study and discuss the strategies and tactics that brands can employ to ensure that they achieve more than their fair share of this increased spending. If you want to understand how to tap into this trend in your offline and on-line retail strategy, in your digital media and Key Opinion Leader Strategy including Medical Professionals, or in your brand positioning, then the insights and case studies in this webinar will be highly valuable for you, your marketers and product innovators.
The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.
During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:
- What is GDPR?
- Specific Informed Consent under GDPR
- Breach Notification
- Subject Access Requests
- The Right to be Forgotten
- A Consumer's Right to Data Portability
- Privacy by Design
- We’re in this Together
Our panel of GDPR experts want your questions to answer at this webinar. Sign up and tune in to get the solutions to the data protection challenges your business most needs to overcome before May 2018.
In this practical webinar, you will learn how to develop and execute lean marketing planning based on latest lean planning techniques:
- How to keep it simple, doing just what you’ll use
- How to develop marketing tactics to execute strategy
- How to set milestones and metrics for tracking and accountability
- How to develop and manage realistic and useful forecasts
- How to execute your planning with regular review and revision
- How to decide when and when not to change the plan
Our bi-weekly webinar series will each focus on a few of the key benefits of open source software for enterprise.
Adoption of open source software (OSS) at the enterprise level has flourished, as more businesses discover the considerable advantages that open source solutions hold over their proprietary counterparts, and as the enterprise mentality around open source continues to shift.
In this three part series you will discover:
- How to make smart use of open source software
- Why Cassandra is a smart business decision
- How to ensure your applications run smoothly on Cassandra
- Why open source is the new norm
- How to leverage the power of the open source community
Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?
Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:
- The incorrect assumptions baked into Pardot's standard scoring model
- How to move from an activity-based scoring model to an engagement-based scoring model
- The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
- How to determine where in the sales and marketing funnel your prospects are, based on content engagement
- How to build tailored drip campaigns that adapt to your prospects content engagement
Go Up is regarded as being one of the UK’s leading SEO agencies. We are an agency based in Shoreditch, in the beating heart of London’s tech city. We work for businesses big and small: from internationally recognised brands, blue chip companies and international governments to medium-sized and small, local businesses. Our carefully chosen team has vast experience across a wide range of sectors and industries, and our success rates are phenomenal: among the best in the industry.
In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.