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Marketing

  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
  • The Digital Imperative: Creating the Secure and Productive Enterprise
    The Digital Imperative: Creating the Secure and Productive Enterprise Ali Mazaheri, Chief Technical Architect, Microsoft; Dean Suzuki, Technology Architect, Microsoft Recorded: Apr 20 2017 25 mins
    It’s a fact: Digital Transformation is arguably the number one growth opportunity among today’s IT and business leaders. Organizations that embrace advanced technologies are attracting the best talent, optimizing productivity and creating enduring value for customers and shareholders.

    Join us to engage with subject matter experts, network with peers and learn about new innovations that will streamline operational efficiencies and reinvent the way your organization performs with the advanced security you require in the cloud era.

    View this webcast to:
    • Learn about Microsoft’s vision for Digital Transformation
    • Explore innovations that bridge the gap between intelligence and security
    • Discuss how to optimize for teams and get the most from your biggest investment: People

    Who Should view this webcast:
    • Business leaders across Finance, Operations, Communications, Sales and Marketing
    • CISOs, and VPs of Information Security
    • CIOs and Innovation Officers
    • IT Managers
  • Right on the Money
    Right on the Money Colleen Francis Recorded: Apr 20 2017 46 mins
    Accelerating revenue by changing and exploiting the new transition from buyer to customer
  • Developing Quality and Consistency Guidelines for Financial Services Content
    Developing Quality and Consistency Guidelines for Financial Services Content Ann Rockley, CEO, The Rockley Group Recorded: Apr 20 2017 59 mins
    Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.

    Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.

    Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.

    Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
  • Making GDPR's 'big ideas' work for you and your data
    Making GDPR's 'big ideas' work for you and your data Alexandra Leonidou, Senior Associate, Foot Anstey Recorded: Apr 20 2017 56 mins
    The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.

    The GDPR is due to kick in from May 2018 and whilst you may have heard about impending fines and risks to your use of customer data we have teamed up with Alexandra Leonidou, Privacy and Data Protection expert at leading Law Firm Foot Anstey to provide insight into the positive changes that you can bring about through the enforced changes.

    This Webinar is aimed at Marketing Professionals that want to:

    1) Know how to comply with GDPR in practical terms.
    2) Find out how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.
  • Marketing in the era of the Breathless Business
    Marketing in the era of the Breathless Business Billy-Hamilton-Stent, Client Strategy Director, Octopus Group & Founder, Loudhouse Recorded: Apr 20 2017 41 mins
    Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer?

    Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget.

    In this webinar, we’ll cover:

    •The typical traits of a ‘breathless business’
    •How to spot the signs of being a breathless marketer
    •Creating an action plan for change based on your situation & organisation
    •The Smart, Strong and Slick levers – how they work and when to pull them!
  • Top 3 Recruiting Mistakes to Avoid
    Top 3 Recruiting Mistakes to Avoid Kyle Lagunas, Research Manager IDC & Lisa Holden Employer Communications Manager Glassdoor Recorded: Apr 19 2017 62 mins
    With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?

    In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.

    Tune in to hear:

    - Why investing in job boards is not enough
    - How you’re misusing social media to hire
    - Where to invest your budget in 2017
  • Building Next Gen Networks for Streaming Entertainment Media
    Building Next Gen Networks for Streaming Entertainment Media Bo Daly, Super Evil Megacorp; Yuval Fisher, Imagine Communications; Kevin Gage, ONEMedia; Rashmi Misra, HPE Recorded: Apr 19 2017 61 mins
    Special Promotion for the TIA 5G Breakfast, April 28, in Boston. Visit TIAonline.org to learn more and use code 5G-WEBCAST for 20% discount.

    Special promotion for TIA Executive Connectivity Jam, June 5-8, Dallas, TX. Visit TIAConnectivityJam.org. Code: 2017CJ-WEBCAST for 10% discount.

    This year, it is expected that 74% of all online traffic will be video with a combination of network broadcasters and Over The Top (OTT) content providers bringing compelling content to and through the Internet. 55% of people in the United States watch video online every day. Facebook, Snapchat, Twitter and Tumbler have launched live streaming capabilities. Twitch, the number one online gaming video platform, sees 9.7 million daily active users (DAUs), with 2 million users broadcasting live streams each month. eSports is a huge gaming draw with some companies seeing upward of 96 million monthly average users (MAUs). And we haven’t even mentioned augmented and virtual reality, yet.

    Network speed, capacity and flexibility to meet the growing demand are improving - but not fast enough and with significant needs still not being addressed. This panel will look at the challenges facing getting video to and from end users including: how to manage the need to deliver to both broadcast and OTT; how to ensure seamless customer experiences; what to expect as 4K and higher resolution cameras become ubiquitous; what network buildout and optimization need to take place to ensure the demand for ultra high speed broadband is met.

    You can continue the conversation after the webcast during the upcoming TIA Connectivity Jam, being held June 5-7 in Dallas, TX.

    Panelists:
    -- Bo Daly, President and Chief Business Officer, Super Evil Megacorp
    -- Yuval Fisher, CTO MVPD, Imagine Communications
    -- Kevin Gage, EVP Strategic Development and Chief Technology Officer, ONE Media
    -- Rashmi Misra, Worldwide General Manager Digital Video Services, Hewlett Packard Enterprise (HPE)
  • Sales Strategy Doesn't Start in Sales
    Sales Strategy Doesn't Start in Sales Liz Heiman Recorded: Apr 19 2017 39 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • VR meets marketing: Get ready for this new reality
    VR meets marketing: Get ready for this new reality Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 19 2017 62 mins
    Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.

    Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.

    VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.

    In this webinar you'll:

    · Discover why VR marketing will be important in 2017

    · Find out what will work in VR marketing, and what won't

    · Understand the VR marketing landscape

    · Learn how to get started, and how you can leverage the opportunity

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Dean Johnson, Head of Innovation; Brandwidth
    * Cathy Hackl, Chief Communications Officer, Future Lighthouse
    * Wendy Schuchart, Moderator, VentureBeat
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Recorded: Apr 19 2017 27 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • Sales Leadership Practices That Do More Harm Than Good
    Sales Leadership Practices That Do More Harm Than Good Carole Mahoney Recorded: Apr 19 2017 24 mins
    Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel session, moderated by Lindley Gooden Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • Creating the Digital Office with Google & DocuSign
    Creating the Digital Office with Google & DocuSign Adam Massey, Google; Tim Proschold, Sereno Group; Scott Harrison, DocuSign; Marshall Nam, DocuSign Recorded: Apr 18 2017 38 mins
    With DocuSign & Google, you can create, edit, and complete documents in minutes right from Google Drive and GMail. DocuSign has been designed as a natural extension to core G Suite applications, enabling users to create end-to-end digital workflows and move seamlessly from an email attachment or file stored in Drive to approval & signature in no time at all. Doing business has never been more efficient. Plus, your clients and partners will love the ease and convenience of signing with DocuSign.

    In this webinar, you'll see DocuSign and G Suite in action and learn how to:

    - Integrate DocuSign with G Suite applications such as Drive and Mail
    - Add multiple signers and set the signing order
    - Prepare a document for signature within Google Drive, GMail, and ZipForms
    - Drag and drop "sign here" tags and other fields for guided signing
    - Track documents from your Chrome browser
    - Automatically store completed documents in your Drive account
    - With DocuSign & Google, things just come together!

    Featured Speakers:

    Adam Massey, Dir., Strategic Technology Partnerships, Google Cloud
    Tim Proschold, VP, Group Strategy & Success, Sereno Group
    Scott Harrison, Sr. Dir., Business Development, DocuSign
    Marshall Nam, Dir. Partner Product Management, DocuSign
  • Project Management, Portfolio Analysis & Resource Engagement Best Practices
    Project Management, Portfolio Analysis & Resource Engagement Best Practices Jacques Goupi, Director, PPM Works Recorded: Apr 18 2017 58 mins
    As of September 22nd, 2016, Resource Plans are no longer be available in Project Online. Resource Engagements has taken its place. Resource Engagements allow you to communicate effectively with Project Managers to avoid over-allocations.

    Join this webcast to:
    - Learn how to accept, reject and edit resource engagement requests from Project Managers
    - Utilize the Capacity and Engagements Heat map to view the discrepancies between resource capacity and committed engagements for selected resources
    - Swap generic resources for named resources and replace resources that are over-allocated for Project Managers
    - Create reports and dashboards
    - Understand how Portfolio Analysis is now affected

    Additionally, we'll have time to address your questions and share what you need to know to prep for Resource Plan depreciation.
  • New Stops on the Buyer Journey: Audience Engagement in 2017
    New Stops on the Buyer Journey: Audience Engagement in 2017 Phyllis Davidson, Research Director, SIriusDecisions Recorded: Apr 18 2017 61 mins
    Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.

    Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.

    Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.

    ABOUT OUR GUEST

    Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
  • The Practically Perfect Cold E-Mail System For Prospecting
    The Practically Perfect Cold E-Mail System For Prospecting Marylou Tyler Recorded: Apr 18 2017 47 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Gain market advantage with multichannel retail analytics
    Gain market advantage with multichannel retail analytics Ronald van Loon, Top Big Data and IoT influencer, Ian Macdonald, Principal Technologist, Pyramid Analytics and Martin Draper Recorded: Apr 18 2017 62 mins
    In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience.

    How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience.

    With the right analytics approach, you can increase efficiency and improve results through:

    • Facilitating timely, fact-based decision-making
    • Executing targeted marketing campaigns
    • Improving supply chain management
    • Maximising sales and profitability
    • Transforming store operations

    During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.
  • Machine Learning To Increase Human Understanding
    Machine Learning To Increase Human Understanding Assaf Baciu, Co-founder, SVP of Product & Engineering at Persado Recorded: Apr 13 2017 46 mins
    There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.

    Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
  • Performance Management Made Easy
    Performance Management Made Easy Steven Rosen Recorded: Apr 13 2017 41 mins
    Are you effectively managing performance in your district?
    In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
    In this webinar, you'll learn how to:
    •Implement a simple performance management process
    •Conduct impactful quarterly business reviews
    •Effectively manage non-performing sales reps
    •Successfully manage your boss
  • Webinar: Ask Me Anything About Contextual Marketing
    Webinar: Ask Me Anything About Contextual Marketing Mike Dietz, Senior Solutions Consultant, Movable Ink Recorded: Apr 13 2017 20 mins
    Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
  • Customer support: Unleash your superpowers with AI
    Customer support: Unleash your superpowers with AI Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 13 2017 59 mins
    Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.

    To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.

    Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.

    In this webinar you'll:
    * Use AI to accelerate your customer support
    * Learn why chatbots are the answer to increased customer service
    * Get started on the first steps toward implementing an AI solution on the help desk
    * Integrated an innovative social customer service operation in a bot-driven world

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Tony Jamous, President of Nexmo, part of Vonage
    * Wendy Schuchart, Moderator, VentureBeat
  • Sales Success
    Sales Success Elinor Stutz Recorded: Apr 13 2017 49 mins
    Welcome to The Sales Experts Channel! We are a community of 63 sales authors, trainers, researchers and thought leaders collaborating here to answer your questions about how to sell more effectively.
  • Search to Purch(ase): Closing Customers Quickly
    Search to Purch(ase): Closing Customers Quickly Sara Leaf | SEO Account Manager, Elite SEM and Eric Reisch | VP of Strategic Sales, Trustpilot Recorded: Apr 13 2017 46 mins
    The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?

    In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.

    This webinar covers:
    •Dramatic updates to SEO and SERPs
    •Mobile-first initiatives: what you should be doing
    •Where we stand with HTTPS
    •Why trust, reputation, and reviews matter even more now
    •How Rich Snippets, GSR, and Reviews improve SEO
    •Trust symbols and conversion rates
  • Why your business needs an enterprise-class chatbot
    Why your business needs an enterprise-class chatbot Jordi Torras, CEO, Inbenta Recorded: Apr 12 2017 50 mins
    Tens of thousands of chatbots were built and launched last year. Most of them failed. Yet chat remains the number one way customers want to talk to brands, and they often want to talk when customer service teams are offline.

    In this presentation, we'll cover:

    - The criteria needed to deploy an enterprise-class chatbot, one that yields effective business results.
    - Natural language processing technology and machine learning.
    - Approaches to integrate with your existing systems and knowledge bases.