Hi [[ session.user.profile.firstName ]]

Marketing

  • Scalable Personalization that Goes Beyond Hi [FirstName]
    Scalable Personalization that Goes Beyond Hi [FirstName] Jesse Ariss, Senior Product Marketing Manager, Vidyard; Daniel Gaugler, CMO, PFL Recorded: Aug 22 2017 49 mins
    Scaling personalization seems to contradict the very definition of the word. As marketers, we'd love to give each of our contacts a truly unique, multi-channel experience. But just thinking about all of the work it would take to do this often scares most of us away from doing any personalization other than a few variable fields in emails. And that's not what's going to help you reach your revenue goals this year.

    Join our webinar to learn how to start chipping away at the personalization behemoth. We'll share 4 tactics with corresponding real world examples that will help you hit the ground running toward more personalized experiences that drive engagement and conversion.

    You’ll learn how to:
    -Leverage qualitative sales data to improve the customer experience
    -Use creative video content to ramp up the revenue of your ABM Programs
    -Use behavioral and inferred intent data to deliver the right content at the right time
    -Give each customer a unique, multi-channel experience, no-matter their place in the buyer’s journey
    -Move quickly with adaptable content and nimble marketing automation and sales programs
  • How to implement Talent Strategies to Ramp up Growth
    How to implement Talent Strategies to Ramp up Growth Arupa Tesolin, CEO, Velocified Recorded: Aug 22 2017 65 mins
    There are massive changes happening in talent management that require companies to implement talent acceleration strategies. These changes create a great impact on staffing and people processes, but also create risks for business capability and continuity. This webinar will give you a firm grounding in what you need to know and how your company or organization can respond to the new agile marketplace.

    Join us for this trend-setting 40-minute webinar & learn:

    - The four big problems most companies face.
    - Three tactical strategies to implement now.
    - Defining the talent acceleration challenge.
    - The value of talent acceleration: effective metrics to quantify business & people impact.
  • Expanding to International Markets
    Expanding to International Markets Eric Negler, Head of Strategic Partnerships at Signifyd, and Vince Lau, Product Marketing at ThreatMetrix Recorded: Aug 22 2017 35 mins
    Join this webinar to hear stories of how specific digital retailers have successfully entered new international markets and are now realizing increased sales without the downside of risky orders.
  • Cognitive Computing and the Marketing Machine
    Cognitive Computing and the Marketing Machine Liz Miller - CMO Council, Brady Fox - IBM Recorded: Aug 22 2017 46 mins
    In a study conducted by the CMO Council in partnership with IBM, 42 percent of marketers surveyed indicated that their top digital experience goal in the coming year was to better connect the multitude of campaigns being executed across the organization into a comprehensive, connected customer experience that could drive engagement throughout the engagement lifecycle. The challenge is how they will get there when 56 percent of marketers admit that data for their organizations is in more of a state of collection than action, or data is only being used to measure past activities. How will marketers—who are struggling to turn data to insight and insight into action—be able to reach their goal of a connected, robust digital experience? That is, how will marketing achieve this goal along with all of the other engagement, experience and operational goals that they must reach? How can data stop being a challenge and start being the fuel for innovation and engagement?

    Enter the new era of analytics and operations that look to “machines” to deliver smarter decisions and outcomes through amplified analytics and improved experiences. You have likely heard buzz around machine learning, artificial intelligence or cognitive computing. Perhaps you have thought that these terms are more buzz than reality—don’t they all just mean the same thing? If you are like the 24 percent of senior marketing leaders that the CMO Council surveyed, you are not 100-percent sure what cognitive computing is or what value it could bring to the organization.

    To help answer some of these questions and to bring some much-needed definition to this evolving and exciting conversation, the CMO Council will be speaking with Brady Fox, who leads strategy and execution for North American Sales with IBM’s Watson Marketing and Predictive Analytics group.
  • Poof! You're a Sales Manager..... Now What?
    Poof! You're a Sales Manager..... Now What? Deb Calvert Recorded: Aug 22 2017 46 mins
    Congratulations on your new job! But did you have any idea it would be like this? If you're like most Sales Managers, you're left to your own devices to figure it out. No training, no time to learn, and no room for error. Maybe we can help. Join Deb Calvert and find out how you can be successful as a Sales Manager, even beyond making the numbers.
  • GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance
    GDPR with Marketing Automation in Mind: Modern Email Marketing Compliance Nick Burrell, Co-Founder, CleverTouch Marketing Recorded: Aug 22 2017 59 mins
    The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.

    As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
  • Is Real-Time Content Creepy?
    Is Real-Time Content Creepy? Guy Hanson, Return Path & Jenna Tiffany, Let'sTalk Strategy & Lili Boev, dotmailer Recorded: Aug 22 2017 62 mins
    One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.

    Join us to find out:
    · Why to use it
    · How to use it effectively
    · Whether it actually makes a difference
    · If it's worth the time, money and effort to set-up for the long-term benefits

    Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
  • Personalisation and Predictive: The Pillars of Account-Based Marketing
    Personalisation and Predictive: The Pillars of Account-Based Marketing Ray Coppinger, Head of Marketing EMEA, Marketo Recorded: Aug 22 2017 45 mins
    Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.

    Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:

    * Complement your account-based marketing (ABM) strategy with personalisation
    * Generate more sales-ready leads by focusing on the accounts that matter
    * Leverage best practices from companies personalising their websites for prospects
    * Measure the impact of your personalised campaigns with an account-focus
    * Leverage predictive content to drive engagement with target accounts
  • The Art of Enhancing the Customer Experience using Personalisation
    The Art of Enhancing the Customer Experience using Personalisation Kath Pay, CEO of Holistic Email Marketing Recorded: Aug 22 2017 46 mins
    Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.

    This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
  • Omnichannel Marketing Excellence: It Starts With Email
    Omnichannel Marketing Excellence: It Starts With Email Andy Culligan, Head of Demand Generation, Emarsys Recorded: Aug 22 2017 46 mins
    The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.

    The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.

    In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
  • Challenges in Building Connected Communities
    Challenges in Building Connected Communities Kate Garman, Jascha Franklin-Hodge, Peter Marx, Limor Schafman Recorded: Aug 21 2017 76 mins
    Creating a seamless connected environment that supports smart community citizen services, streamlines operations, supports economic development is already a challenge for community officials. There are many different needs and directions to begin the conversion to an “intelligent” environment. Communities are also planning and building not just for current needs, but also for future connectivity infrastructure that will be used by autonomous vehicles, smart buildings, connected homes, AR/VR, eRetail, eHealthcare, smartgrid and more.

    This webcast will discuss such questions as:
    > What issues are city officials prioritizing for resolution through smart community applications?
    > How are communities planning for and deploying small cell infrastructure?
    > Which departments are involved in communications infrastructure?
    > How can suppliers navigate the multiple departments involved in decision making?
    > What business models are cities negotiating with their technology product partners?
    > What are some of the lessons learned from cities that you can translate into your own business offering?

    Speakers:
    Jascha Franklin-Hodge, CIO, Boston, MA
    Kate Garman,Smart City Coordinator, Seattle, WA
    Peter Marx, former CTO, City of Los Angeles, currently in the position of VP, GE Digital
  • Cómo convertir tus datos en una audiencia fiel
    Cómo convertir tus datos en una audiencia fiel Gabriel D'Onofrio, General Manager LATAM en Cxense Recorded: Aug 17 2017 20 mins
    Los medios tradicionales enfrentan el enorme desafío de cautivar y retener a una audiencia digital cada vez mayor, para poder lograr crecimiento y diferenciación.

    Únete a Gabriel D'Onofrio, Gerente de Cxense en América Latina, en este taller de 30 minutos.
  • Great Customer Data: The Foundation to Successful Customer Engagement
    Great Customer Data: The Foundation to Successful Customer Engagement Salema Rice, Chief Data Officer, Allegis Group & Donal Dunne, Sr. Product Marketing Manager, Informatica Recorded: Aug 17 2017 19 mins
    Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.

    During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
  • Your Ultimate Guide to Black Friday Email Inspiration
    Your Ultimate Guide to Black Friday Email Inspiration Movable Ink + Iterable Recorded: Aug 17 2017 42 mins
    Your Ultimate Guide to Black Friday Email Inspiration

    Movable Ink and Iterable are teaming up to bring you proven email marketing tactics for your upcoming Black Friday, Cyber Monday, and Cyber Week campaigns. We’ll look at holiday email reports to help you identify the biggest tips and trends for the 2017 holiday season, including:

    - Behavioral campaigns that deliver 1:1 experiences
    - Time-targeted emails to drive customers to act fast
    - Hyper-personalized content that boosts engagement across email and mobile
  • B2B video marketing: Turn your CRO into your BFF
    B2B video marketing: Turn your CRO into your BFF Michael Ballard,Sr Manager Digital Marketing, Lenovo Recorded: Aug 17 2017 62 mins
    You better get good at conversational video marketing, fast—or you're going to be obsolete.

    Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.

    Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.

    Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.

    By watching this webinar, you'll:
    * Optimize your audience takeaways for video content
    * Get tips from the savviest sales and marketing people on their video content strategy
    * Focus your energy on the right distribution channels for your adverts
    * Personalize video content to lock in the close

    Speakers:
    * Michael Ballard,Sr Manager Digital Marketing, Lenovo
    * Todd Hartley, CEO, Wirebuzz
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    This VB Live event sponsored by Vidyard
  • Executing a LinkedIn Business Development Strategy
    Executing a LinkedIn Business Development Strategy Steven Rosen Recorded: Aug 17 2017 49 mins
    Many sales leaders struggle to get their salespeople to successfully use LinkedIn to grow their business. LinkedIn Expert Brynne Tillman and Sales Execution Expert Steven Rosen will share their formulas for success.
     This webinar will cover two perspectives to a Crush your sales numbers using LinkedIn;
    1.       The practical and tactical activities to leveraging LinkedIn and
    2.       3 Steps to effectively execute your LinkedIn strategy
  • The Customer Data Platform: Solving Problems & Driving Digital Transformation
    The Customer Data Platform: Solving Problems & Driving Digital Transformation David Raab, Founder of the Customer Data Platform Institute, & Adam Corey, VP of Marketing at Tealium Recorded: Aug 17 2017 60 mins
    Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.

    A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:

    - How these purpose-built products assemble and distribute customer data
    - Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
    - What problems a CDP can help the marketer solve
    - The key ways to using a CDP in driving a business’s digital transformation

    Presenters:
    David Raab, Founder of the Customer Data Platform Institute
    Adam Corey, VP of Marketing at Tealium
  • Best Practices and Lessons Learned from Tracking 1 Trillion User Actions
    Best Practices and Lessons Learned from Tracking 1 Trillion User Actions Spenser Skates, co-founder and CEO, Amplitude Analytics Recorded: Aug 16 2017 52 mins
    Amplitude has tracked over 1 trillion events across 5000 applications on web, mobile web, iOS, and Android. We reviewed this data and found critical insights on user behavior, retention and revenue that will help you build better products for your users.

    Join our co-founder and CEO, Spenser Skates, as he covers the drastic change in how products are built, and what we’ve learned by analyzing 1 trillion events. You’ll also get the chance to win an iPad Pro!

    Join us to learn:

    - The drastic change in how products are being built today
    - User behavior insights we’ve discovered by tracking 1 trillion events
    - How you have been calculating retention wrong
  • Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics
    Webinar feat. Forrester: Taking the Pulse of B2B Predictive Marketing Analytics Alison Snow, Senior Analyst, Forrester; Amar Doshi VP of Product, 6sense Recorded: Aug 16 2017 73 mins
    Following a recent analysis of predictive marketing vendors and the publication of The Forrester Wave: Predictive Marketing Analytics for B2B Markers, join us for a webinar featuring guest speaker and Forrester senior analyst Allison Snow to learn more about the trends in the predictive industry and what she sees in store for the future.

    Additionally, 6sense VP of Product Amar Doshi, will discuss how B2B marketing and sales teams are being transformed through modern advances in data science to deliver complete omni-channel buyer visibility, highly converting pipeline and measurable proof of ROI.

    In this webinar you will learn:

    •The Forrester Wave methodology, how Forrester conducts their research and how to leverage the research to make better predictive marketing analytics vendor decisions
    •How marketing and sales teams are witnessing increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency
    •Where Allison sees the industry headed in the coming years
  • Demonstrate Your Business Value With D&B Credit Monitor
    Demonstrate Your Business Value With D&B Credit Monitor Dun & Bradstreet Recorded: Aug 16 2017 3 mins
    With a complete view of your company’s strength, D&B Credit Monitor allows you to demonstrate your business value so you can stay ahead of your competition, and help ensure that you’re in the best position to win new business.
  • Webinar: Re-permissioning Customer Records
    Webinar: Re-permissioning Customer Records James Milligan & John Mitchison, DMA & Richard Otter & Chris Holt, Woodland Trust & Vijay Ramanathan, Code42 Recorded: Aug 14 2017 60 mins
    Get the latest advice on how to re-permission your customer records so they are fit for the GDPR when it comes into force in just under a year. The webinar features plenty of time for questions relevant to your business
  • How to Improve Sales Productivity and Effectiveness
    How to Improve Sales Productivity and Effectiveness Bob Kelly, Chairmen – Sales Management Association and Kevin Mannion, GM North America (Datahug) – CallidusCloud Recorded: Aug 10 2017 58 mins
    Salesperson activity is an important indicator of organizational productivity and effectiveness, but presents significant data collection challenges. Join us during this first look webinar as we investigate how sales organizations account for salesperson activity, and the nature of the insights they gain through such efforts.
    Topics addressed include the nature and quality of salesperson activity tracking, the methods utilized to collect information, the types of activities considered most important to track, and the various ways management applies activity data.
  • Google’s UAC, the App Landscape, and Best Practices for New App Success
    Google’s UAC, the App Landscape, and Best Practices for New App Success Natalie Aller, Assoc. Director Mobile Strategy, 3Q Digital & Aaron Austin, Mobile App Strategy & Sales Expert, Google Recorded: Aug 10 2017 43 mins
    With so many new apps launching on the app stores everyday, app discovery and acquisition has become a challenging endeavor. Join experts from Google and 3Q Digital to learn how to use Google’s powerful Universal App Campaigns (UAC) to drive your user acquisition for your app.

    Register now for this live webinar on Thursday, August 10th at 2pm ET / 11am PT, where we'll discuss:

    * How mobile apps are disrupting the industry
    * Tools for promoting a new app and how UAC uses machine-learning and AI to optimize discovery
    * How to solidify the KPIs for your app, and use advertising metrics as instant feedback to improve app performance
    * Common UAC mistakes to avoid
    * How to allocate your budget to maximize app discovery and engagement
    * UAC insights for the Finance, QSR, and Retail industries
  • 5G and the broadcast revolution
    5G and the broadcast revolution IBC365 | EBU | EdgeConneX | Accenture Recorded: Aug 10 2017 63 mins
    Will 5G herald a complete shake up of the broadcast and media industry?

    Watch now on demand to explore the implications and potential of 5G from a user and supplier perspective and gain technical and business takeaways for your 5G strategy.

    Speakers:
    Darko Ratkaj, Senior Project Manager for Technology & Innovation, EBU
    Phill Lawson-Shanks, Chief Architect & Vice President of Innovation, EdgeConneX
    Gianluca Noya, Managing Director Network Mobile Services, Accenture
  • Modern Email Marketing - Relatively Simple Algorithms for the Future
    Modern Email Marketing - Relatively Simple Algorithms for the Future Maurice Flynn, Marketing Director, Altaire Aug 23 2017 9:00 am UTC 45 mins
    Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
    companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.

    Join this webinar to learn more about Maurice's formula:

    STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
    - Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
    /Bayes/DeepNN /Other

    STAGE 2. WHY 2a - Predict Value: eg CLTV 2b - By Micro Segments 2c -
    Contextural 2d - Compliant

    STAGE 3. HOW 3a - Content Library 3b - Content Render & Cache 3c -
    Probabilistic ID 3d - Programmatic Real Time

    STAGE 4. OPTIMISE 4a - Control Test 4b - Battle of Algo’s Scoring 4c -
    More Data Sources 4d - Algo Weights
  • How to Use Agile to Drive Marketing Campaigns
    How to Use Agile to Drive Marketing Campaigns Aniel Bhaga, Head of Growth, Ungapped Aug 23 2017 10:00 am UTC 45 mins
    Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.

    To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.

    In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.
  • Moving towards XaaS: Could the Public versus Private Cloud debate be over?
    Moving towards XaaS: Could the Public versus Private Cloud debate be over? Rory Duncan, Research Director at 451 Research; Dan Havens, SVP, WorldWide Sales at Ormuco Aug 23 2017 1:00 pm UTC 60 mins
    The cloud promises to enable organisations to be more flexible, agile and responsive to the needs of their business and the demands of customer and partners. As physical infrastructure has become invisible to end-users, the role of service providers and channel partners has changed. Faced with public and private options, many firms are taking a XaaS approach, embracing the best of both private and public worlds - implementing hybrid architectures to deliver on-demand access to compute resources, capacity, and services, while also providing greater levels of control, security, and visibility of data and applications. In this webinar, Rory Duncan, Research Director with 451 Research will outline the opportunities for Service Providers and channel partners delivering cloud services, examining topics such as support, managed services, data protection and data sovereignty for facilitating cloud consumption.
  • Learn How to Save Time and Money When Creating Email Content
    Learn How to Save Time and Money When Creating Email Content Renee Chemel, VP Marketing, PowerInbox Aug 23 2017 2:00 pm UTC 45 mins
    Do you have too much email content? Not enough email content? Does your website team get all of the glory and cool content?

    In this webinar we will give you tips on how to save time and money when looking for ways to create content for your email campaigns. It really is as easy as using the same bells and whistles incorporated in your websites and using them directly on your email campaigns.

    Your emails will shine with relevant and engaging content that will be the envy of your colleagues and make your customers want to click whatever your content is offering.
  • What is an Identity Provider (IdP) and Do You Need One?
    What is an Identity Provider (IdP) and Do You Need One? Stephen Allen, Authentication Expert at Gemalto Aug 23 2017 3:00 pm UTC 60 mins
    The explosion of cloud-based applications in the enterprise is making IT and security professionals rethink their cloud identity management strategy. By default, every cloud user creates an average of 17 cloud identities. But catering to 17 different user stores per employee or partner is simply not scalable from an administration perspective. And as if IT’s time is not precious enough, password resets account for 20% of helpdesk tickets. This adds to the compliance and security risks associated with cloud-based applications, which by default require only weak static passwords and offer no central point of management across disparate cloud-based services.

    Join Stephen Allen, Gemalto Product Manager for Authentication and Access Management, and learn how deploying an Identity Provider enables:

    •Cloud Single Sign-On for easy access to cloud apps
    •Regulatory compliance with standards such as PCI DSS
    •Reduced identity lifecycle overheads
    •Centralized management of cloud access policies
    •Increased security with step-up authentication
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Aug 23 2017 3:00 pm UTC 45 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • 5 Ways to Increase Your Open Rates by 50% or More
    5 Ways to Increase Your Open Rates by 50% or More Roy Weissman, Vice President of Sales for SendPulse.com Aug 23 2017 3:00 pm UTC 45 mins
    One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.

    At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.

    In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.

    We invite you to attend and learn first-hand how they did it.
  • The Four Must Do's to Win the Inbox in 2017
    The Four Must Do's to Win the Inbox in 2017 Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler Aug 23 2017 4:00 pm UTC 45 mins
    The email marketing landscape is a rapid and evolving one. Once colloquially referred to as the “red-headed step child” of digital advertising stemming from its salacious birth in the digital space: synonymous with spam encapsulating male enhancement solicitations, to its powerful advancement today as one of the most economical, effective digital conduits to get a message to a targeted audience and drive ROI.

    Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and punditry. This presentation is designed to help consumers cut through the minutia and arm you with the constituent ingredients in crafting a successful email marketing campaign in 2017:

    • The evolution of the email marketing landscape over the past decade
    • Email does not always work, no advertising vehicle ‘always works’
    • Where email has failed and succeeded
    • The importance of segmentation and running tests

    Presented by Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler: A formerly owned Jeff Bezos company and leader in the digital and data industry. The entirety of Melissa’s career has been within the media industry with a strong focus on digital advertising.

    Winner of 2016’s Editor and Publisher’s “25 under 35” award: Melissa is regarded as an industry expert with regional and national speaking engagements with some of the highest-level media groups and conferences across the country.

    Melissa’s development of Media Prowler’s most innovative digital products has helped the company win Inc. Magazine’s fastest growing companies in the country for the past 7 years.
  • GDPR: Tactical Steps You Must Take to Ensure Compliance
    GDPR: Tactical Steps You Must Take to Ensure Compliance Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium Aug 23 2017 5:00 pm UTC 60 mins
    GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*

    Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:

    - Audit and document all of your digital properties to ensure compliance
    - Establish solid security and privacy measures within your organization
    - Effectively communicate your data governance plan to key stakeholders
    - Employ the customer at the center mandate with everything you do


    *Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
  • Device Intelligence: Going Beyond Old-School Device Fingerprinting
    Device Intelligence: Going Beyond Old-School Device Fingerprinting Kedar Samant, CTO & Co-Founder, Simility Aug 23 2017 5:00 pm UTC 60 mins
    With old-school device fingerprinting, it’s easy to stop or allow known devices, but with the explosion of the number of new devices and companies engaging customers via multi-channels, the technology falls short in helping you identify transactions that are truly risky or good.

    In this webinar, you’ll see how device intelligence with machine learning allows you to derive more accurate fraud and risk insights from large amounts of device engagement data.
  • 5 Ways to Improve Your Agile/DevOps Automation Strategy
    5 Ways to Improve Your Agile/DevOps Automation Strategy Joshua Eastman, Test Automation Architect Aug 23 2017 5:00 pm UTC 60 mins
    Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.

    In this session, attendees will learn about:
    1.Key challenges in today’s testing landscape that impact automation testing
    2.Ways to set expectations for automation that accelerate buy-in and support
    3.Considerations for prioritizing types of testing and technologies for automation
    4.Understanding who should be included in planning for automation
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Aug 23 2017 5:00 pm UTC 75 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • Solid from Start to Finish: Planning for Results-Oriented Events
    Solid from Start to Finish: Planning for Results-Oriented Events Kristen Alexander, Chief Marketing Officer at Certain; Allison Snow, Senior Analyst, B2B Marketing at Forrester Aug 23 2017 5:00 pm UTC 45 mins
    More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.

    In this webinar you will learn:
    - Marketing tactics to deploy before an event to drive registration and measure success
    - How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
    - Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)
  • 3 Big Data Challenges Your AI Project Will Face
    3 Big Data Challenges Your AI Project Will Face Kiyoto Tamura, VP of Marketing, Treasure Data Aug 23 2017 6:00 pm UTC 45 mins
    If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.

    About the presenter:

    Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
  • Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen
    Neuroscience und Werbewirkung – Das Unbewusste sichtbar machen Thomas Deneke, Client Director und Maik Riggers, Senior Client Executive Aug 24 2017 9:00 am UTC 60 mins
    Die moderne Hirnforschung hat enorm dazu beigetragen, unser Verständnis der Werbewirkung zu erweitern. Wir wissen, wie Prozesse in unserem Gehirn ablaufen, wie es Informationen verarbeitet und speichert und wie Entscheidungen getroffen werden. Diese Erkenntnisse werden verstärkt auch in der Kreation von Werbemitteln eingesetzt, um langfristig für die Marke zu arbeiten und / oder kurzfristig Kaufimpulse auszulösen.

    Wir sind einer der Pioniere, die sich diese neurowissenschaftlichen Methoden auch beim Testen von Werbung zunutze gemacht haben. Durch die einzigartige Kombination von expliziten Antworten und impliziter Messung innerhalb des gleichen Samples bieten wir unseren Kunden und ihren Agenturen tiefgehende Diagnostik und fundierte Empfehlungen zur Optimierung der Kreation.

    In diesem Webinar werden wir Ihnen …

    • … die Grundlagen der Neurowissenschaften und den System 1 & Sytem 2 Ansatz vorstellen
    • … aufzeigen, wie die Kombination von expliziter und impliziter Messung hilft, Stärken und Schwächen einer Copy zu erkennen und zu analysieren
    • … anhand von Fallstudien zeigen, wie wir Kunden bei der Optimierung ihrer Werbemittel mit einer Kombination aus Facial Coding, Implicit Associations und expliziten Daten, unterstützt haben.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Aug 24 2017 10:00 am UTC 45 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Aug 24 2017 1:00 pm UTC 60 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Cut Through The Noise: Compelling Emails & Proposals that Beat the Competition
    Cut Through The Noise: Compelling Emails & Proposals that Beat the Competition Dan Levinschi, Head of Marketing, PandaDoc | Joel Stevenson, SVP of Sales & Marketing, Yesware Aug 24 2017 4:00 pm UTC 60 mins
    A sales reps’ daily responsibility is to cut through the noise of the competition to gain their prospect’s attention. But this is nearly impossible these days when the prospect’s inbox is flooded with more messages to respond to than there are hours in the day.

    Join this discussion where we talk about the cold email and proposal tips you need to make sure your message jumps straight to the top with a killer subject line and the content you need to include in your proposal to increase your sales success.
  • Mobile advertising: Stop fraud and step up clicks
    Mobile advertising: Stop fraud and step up clicks James Peng, Head of Mobile and Social Acquisition, Match Group Aug 24 2017 5:00 pm UTC 60 mins
    It's 2017 and the digital ad space hasn't stopped growing in size and complexity. Mobile advertisers are seeing increased opportunities for ad placements in apps and messaging platforms, which means more opportunities, but also new marketing challenges—and a major surge in fraud.

    Make this the year you stop letting fraudulent bots burn through your budget and start maximizing the power of mobile advertising with must-click messaging. Join our latest live, interactive event for an in-depth look at how to stay in front of your audience, ahead of your competitors, and on top of fraud.

    In this webinar you'll:
    * Learn what works and what doesn't in 2017's mobile advertising arena
    * Mitigate the mobile advertising fraud risk in your own applications
    * Create the most engaging mobile advertisements for savvy app patrons
    * Use video and 360 advertising to stay abreast of the latest trends in mobile advertising

    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Stewart Rogers, Director of Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Adjust
  • 3 Pathways to Boost Webinar Engagement Through Email
    3 Pathways to Boost Webinar Engagement Through Email David Pitta, CMO, BrightTALK Aug 24 2017 5:00 pm UTC 45 mins
    Email marketing plays a significant role for successful webinars. It starts with a cadence of promotions that reliably drives registration to your content. Next comes a series of transactional emails designed to deliver an engaged audience at the pace and scale of your webinar programs. Post event allows you to create pathways for your audience to explore additional content and your products, while also coordinating with qualification teams on direct outreach strategies.

    We’ll share learnings from 10+ million data points on what's working with email at scale. This webinar is planned for 30 minutes of sharing and then will open to a question & answer session.

    We’ll review the following three email pathways to use with your webinars:

    - Promotional strategies
    - Transactional sends
    - Post-event follow-up tactics

    Here's an overview of what we'll cover in the webinar:

    Agenda and background (3 mins)

    Promotional strategies (7 mins)
    - Segmenting database for relevancy
    - Learnings on copy and design
    - Cadence for consistent performance

    Transactional sends (10 mins)
    - Good use of confirmation emails
    - Delivering live and engaged audiences (Reminders / calendars)
    - Converting on-demand viewings

    Post-event follow-up tactics (7 mins)
    - Cuing up the next steps
    - Routing to content vs product nurture paths
    - Leveraging qualification teams