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Marketing

  • Smart Spaces and the Future of Smart Technology
    Smart Spaces and the Future of Smart Technology
    Justin Bean, Global Director of Smart Cities and Smart Spaces Marketing, Hitachi Vantara Recorded: Jun 21 2019 35 mins
    What are smart spaces and how are video intelligence, IoT, big data and artificial intelligence (AI) enabling their rapid growth? How does this drive smarter, data driven decisions to enhance safety, operations, experience, and sustainability?

    Rajiv Parikh, host of Center Stage from Regalix TV speaks to Justin Bean, Global Director of Smart Cities and Smart Spaces Marketing, Hitachi Vantara to discuss this and more.

    See additional episodes of Regalix TV here: https://www.regalix.tv
  • Event Execution - Get Your ROI and More
    Event Execution - Get Your ROI and More
    Expert Marketing Advisors Recorded: Jun 20 2019 24 mins
    End-to-End Event Execution: Elevate Physical Events to Digital Success

    Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

    In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

    In this webinar you will learn:
    - Pre-Event, During Event and Post-Event Best Practices
    - How to leverage the event to supplement your Digital Footprint, SEO, SEM
    - Capturing Onsite Event Value to make an impact online for months after the event has ended

    At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


    About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
  • Simon Kucher Video: 3 key factors for optimizing your promotions strategy
    Simon Kucher Video: 3 key factors for optimizing your promotions strategy
    Simon Kucher Recorded: Jun 20 2019 3 mins
    Companies are leaving money on the table when it comes to their promotional strategies, says Simon-Kucher Partner, Ricardo Rubi. Find out the three key things companies should be taking into account when thinking about promotions to make sure you’re maximizing your growth without eating into your profits.
  • Simon Kucher Video: Recommendations on Digital Pricing for B2B Companies
    Simon Kucher Video: Recommendations on Digital Pricing for B2B Companies
    Simon Kucher Recorded: Jun 20 2019 3 mins
    "Focus on getting the fundamentals right and find out how you can improve your day-to-day pricing processes with digital support.” In this video, Dr. Andrea Maessen shares her short-term recommendations on digital pricing for B2B companies.
  • Simon Kucher Video: How to Monetize AI and Machine Learning Solutions
    Simon Kucher Video: How to Monetize AI and Machine Learning Solutions
    Simon Kucher Recorded: Jun 20 2019 3 mins
    We asked Partner and Board Member Madhavan Ramanujam how companies, especially those in the software, internet, and tech industries, can make money from their innovative solutions that use artificial intelligence and machine learning.
  • Simon Kucher Video: Sales Opportunity Self-Assessment
    Simon Kucher Video: Sales Opportunity Self-Assessment
    Simon Kucher Recorded: Jun 20 2019 2 mins
    Is your sales team failing to hit targets in a certain region? Or, are they meeting targets but there is room to go further? Take our 5-minutes Sales Opportunity Self-Assessment and receive immediate, actionable results tailored to your industry and market. Use this link to launch the assessment:

    https://www.simon-kucher.com/en/sales-opportunity-self-assessment
  • Growing sales with unified digital platform
    Growing sales with unified digital platform
    Jim Preston, Sales Director, Showpad Recorded: Jun 20 2019 73 mins
    Reasons to Attend:

    Today’s B2B buyers are more savvy and demanding than ever. They want a high quality, personalised and interactive content in real-time that will enable them to make informed buying decisions.

    Learn how a relatively new discipline, sales enablement, empowers teams with the tools, content, knowledge and skills to boost engagement with buyers resulting in improved returns. Furthermore, understand how digital alignment from CRM to marketing automation and sales tools, is essential for success empowering real-time activity and reporting through AI.

    Key Takeaways

    Understand how ‘Sales Enablement’ together with Digital Transformation help your organisation to:

    - Boost Sales and ROI through a centralised end-to-end platform that aligns Sales and Marketing.
    - Adopt a buyer-first approach by creating personalised, buyer-driven content in real-time to boost engagements and results.
    - Reduce cost and drive efficiency with AI-driven search, recommendations and integrated IT infrastructure.
  • Creating a Winning Content Strategy for Your Business Using Tech Platforms
    Creating a Winning Content Strategy for Your Business Using Tech Platforms
    Jean Ginzburg, Founder & CEO, JeanGinzburg.com Recorded: Jun 19 2019 42 mins
    Content is now the way that businesses should be selling their products and services. Creating a consistent content strategy will set you up for success. The presentation will cover ideal target market, marketing messaging, content creation, content hack to create a month worth of content with just one source and creating a content calendar.

    The presentation will go deeper into the types of content and using a Content Hach where you can create ONE piece of content and repurpose it for the entire month. And lastly, the presentation will get into how to create a content calendar and distribute content, using tech platforms and social media platforms.
  • Building Strategic Customer Assessments
    Building Strategic Customer Assessments
    Thomas Cross, CEO, TECHtionary.com Recorded: Jun 19 2019 35 mins
    In this webinar, we will explore how selling practices whether traditional or ABM-account based marketing need to see the world through the eyes and "moccasins" of customers. Selling must embrace who their customers sell to and help them "pull their products off the shelf" of their customers.
  • Values Based Sales Leadership
    Values Based Sales Leadership
    Jeffrey Lipsius, The Customer Awareness Expert Recorded: Jun 19 2019 45 mins
    Are you tired of constantly being the one who keeps your sales team motivated? Wouldn’t it be great if your salespeople learned to motivate themselves? True motivation comes from within. Secure your salespeople’s inner-motivation by creating a selling culture that promotes it. Culture is shaped by values. This webinar introduces seven values sales leaders can implement to create a high performance selling culture.

    You will learn:

    1.The seven values for securing a high performance sales force
    2.How to motivate salespeople from within
    3.The root cause of interference to sales performance
    4.To ignite a perpetuating cycle of ongoing sales learning and improvement
    5.How to perpetuate your sales team’s continuous learning and improvement
  • NextGen Decision Management Software-as-a-Service: Enova Decisions Cloud
    NextGen Decision Management Software-as-a-Service: Enova Decisions Cloud
    Enova Decisions Recorded: Jun 19 2019 1 min
    Undeployed machine learning models preventing your business from making better decisions faster? Learn how Enova Decisions Cloud enables you to automate and optimize decisions at-scale through the cloud.
  • Optimizing Marketing and Sales for Greater Value and Profitability
    Optimizing Marketing and Sales for Greater Value and Profitability
    Christopher Ryan, CEO & Founder, Fusion Marketing Partners Recorded: Jun 19 2019 45 mins
    When properly aligned, the marketing and sales teams can generate enormous value for
    prospects and customers as well as profitable revenue for their organizations. In this
    informative session, revenue growth and B2B marketing expert Chris Ryan will share actionable
    strategies for utilizing your people, processes and technologies to create an unstoppable
    revenue machine. Specifically, Chris will cover:
    1. How marketing can help your sales reps move up the value chain.
    2. The essential elements of an effective lead-to-revenue framework.
    3. How to use a service level agreement to boost performance.
    4. Why marketing needs to prove its contribution to revenue.
    5. How to quickly assess performance and stop marketing and sales leakage
  • Achieving the Promise of Data for the Many with Embedded Analytics
    Achieving the Promise of Data for the Many with Embedded Analytics
    Tom Pringle, Head of Technology Research, Ovum & Jiří Tůma, Principal Product Manager, GoodData Recorded: Jun 19 2019 51 mins
    The case for data-driven insights driving everyday decision-making – analytics for the many – is as strong today as it was when first conceived. Standing in the way of achieving this goal has been a technology that has never quite been able to serve the vision. That has changed.

    Embedded analytics – powered by evolved technology including simplified data management, consolidated platforms that integrate critical capabilities, and new means to serve analysis, at scale, to any type of business person – provides new opportunity.

    Enterprises looking to meet complex business use cases for analytics more simply and democratically and independent software vendors (ISVs) striving to better serve their customers with analytics-differentiated solutions need to explore the embedded analytics of today.

    In this webinar, you will hear about the benefits of serving data consumers rather than technology users with contextual, personalized, scalable and enterprise-friendly embedded analytics. You will also learn about the major challenges and how organizations overcome them with GoodData platform that connects the data journey from source to insight.
  • Linking Sales and Marketing to Boost Bottom Line Impact
    Linking Sales and Marketing to Boost Bottom Line Impact
    Christa Tuttle, CEO, Launch Marketing Recorded: Jun 19 2019 38 mins
    Laying the groundwork for sales and marketing alignment is vital to success. According to MarketingProfs, alignment leads to 36% higher customer retention rates and 38% higher sales win rates. Even though alignment is proven to be critical to success, it can be difficult to get teams on the same page with processes that facilitate synchronicity.

    In this webinar, Launch Founder and CEO Christa Tuttle will help sales and marketing teams build the LINK to lock down criteria, identify standard processes, normalize regular communication and keep track of progress. By creating a shared language, processes and measures of success, B2B teams walk away from this webinar ready to establish a more efficient and united task force within the company.
  • The 5 biggest mistakes companies make when implementing AI
    The 5 biggest mistakes companies make when implementing AI
    Bold360 by LogMeIn Recorded: Jun 19 2019 61 mins
    Bad AI isn't a tech problem, it's a human problem.

    When you add AI-powered customer service technology to your customer experience (CX) mix, you expect real results, and for good reason: A recent study found that companies that embrace AI to improve customer experience have higher customer satisfaction scores and generate more revenue than their underperforming competition.

    But what happens when your expectations aren't met? Is the technology to blame? Your significant investment in AI technology doesn’t guarantee a positive return. To be successful, your organization has to be ready, and everyone from the C-suite to the contact center has to be on board.

    Join this VB Live webinar to learn about the five biggest mistakes companies make when they bring cutting-edge customer service technology to their workflows, and how to leap over these pitfalls and into real results.

    Register now for free!

    You'll learn about:

    * What AI actually is (hint: it’s not automation)
    * The importance of buy-in from executives and agents
    * How to approach AI implementation and measure success
    * The impact of AI across the customer journey

    Speakers:

    * Akhil Talwar, Senior Product Lead, Bold360 by LogMeIn
    * Michael Butler, Head of Customer Success, Ople

    More speakers coming soon!
  • How to Integrate Sales and Marketing for Large Account Success
    How to Integrate Sales and Marketing for Large Account Success
    Barbara Weaver Smith, The Large Account Sales Expert Recorded: Jun 19 2019 38 mins
    Program #6 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.

    The most successful large account sales operations fully integrate their marketing and sales functions in an approach usually called Account-Based Marketing and Sales. Although the term typically refers to technology solutions, the technology is an enabler—not the fundamental approach. Failing to capture the lifetime value of a large account customer is where most companies of all sizes miss the mark. Close alignment of sales with marketing markedly increases the likelihood of major account growth.


    You will learn:
    1.What is marketing’s role in the integrated process?
    2.How to integrate two units that are hostile or disinterested.
    3.What options you have for managing an integrated unit or closely aligned divisions.
    4.Where Sales Enablement may fit into an integrated process.
    5.How and why you should treat a large account as a “Market of One.”
  • Actioning Intent Data with Sales and Marketing Alignment
    Actioning Intent Data with Sales and Marketing Alignment
    David Pitta, CMO and Tanya Dracolakis, Sales and Marketing Operations Recorded: Jun 19 2019 55 mins
    Increasingly, the digital behaviors of our ideal audience are fragmented. No longer are they dedicated to a single device or source or input. This perpetual change has challenged decade-old algorithms to better recognize buyers' intentions. B2B sales and marketing teams now face a new priority. How do we leverage these new intent signals and prioritize them in go-to-market efforts?

    Join David Pitta, CMO at BrightTALK and Tanya Dracolakis, Sales and Marketing Operations at BrightTALK to learn how to operationalize first-party intent data.

    In this session, we’ll discuss:

    - Layers and purpose of intent signals in B2B
    - Separating account from person-based intent
    - Enabling Sales Development to activate intent-based lead products
    - Measuring business value and ROI from these investments
  • Using LinkedIn to Drive Lead Gen (ScaledUp Ep. 4)
    Using LinkedIn to Drive Lead Gen (ScaledUp Ep. 4)
    Lloyd Yip, The Startup Sales Expert Recorded: Jun 19 2019 49 mins
    Linkedin is the most powerful, yet under-utilized channel for business development out there. If you are in B2B, your clients are on LinkedIn, so why not capitalize on it?

    In this session, we’ll discuss how to leverage LinkedIn so you can build your brand and generate more pipeline for your business. Long gone will be the days where LinkedIn is just an online resume

    You Will Learn:

    1.How LinkedIn differs from other channels
    2.Using LinkedIn to identify your ideal clients
    3.A step by step process for building an outbound prospecting process on LinkedIn
    4.BONUS: How to become a thought leader on LinkedIn to drive pipeline
  • The Definitive Guide to the Ambiguous Role of Product Marketing
    The Definitive Guide to the Ambiguous Role of Product Marketing
    Elisabeth Cullivan Thomas, Founder, Launch Product Marketing Recorded: Jun 19 2019 37 mins
    Product marketers are not building a product, nor are they selling a product, so what do they do? Most often, they find themselves at the intersection of product development, sales, and marketing. The role is ambiguous - sometimes strategic with persona development, pricing, and messaging responsibilities or tactically focused on collateral, webinars, and research. Great product marketers thrive on the role’s ambiguity and cross-functionality. Attend this webinar for an inside look at the high-demand role of product marketing.
  • How to start using the Luminati Proxy Manager
    How to start using the Luminati Proxy Manager
    Roi Paz, Product Manager Recorded: Jun 19 2019 10 mins
    Learn how to start with Luminati’s Proxy Manager.

    Agenda:
    - What is the Luminati Proxy Manager
    - Proxy ports and preset’s
    - IP rotation
    - Long single session
    - Geo, ISP, ASN and carrier targeting
    - Success metrics
    - HAR viewer and session logs
  • Customer Data Excellence: How marketers are harnessing the power of CDPs
    Customer Data Excellence: How marketers are harnessing the power of CDPs
    Andrew Campbell, Martech Director at Home Agency & Linus Gregoriadis, Director at London Research Recorded: Jun 19 2019 54 mins
    Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to provide more effective and personalized interactions.

    This webinar marks the launch of a new seven-stage Customer Data Maturity Model and we’ll reveal the results from a new customer data excellence survey undertaken by London Research and BlueVenn. We’ll disclose how companies with CDPs are proving to gain tangible competitive advantages.

    Report authors Andrew Campbell and Linus Gregoriadis unveil the new Customer Data Maturity Model to help you assess and then evolve your customer data capabilities.
  • Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Pharmaceutical/Healthcare Digital Marketing Strategy Business Membership Demo
    Jessica Towns and Jake Helliwell Recorded: Jun 19 2019 47 mins
    Increase digital team skills, company structure/processes, and increase brand awareness online!

    Healthcare companies face several challenges when it comes to their digital marketing. They're in one of the most highly-regulated industries and must compete with a plethora of medical advice websites and conflicting information to gain their audience's attention. They also have to provide communications and customer journeys that appeal both to patients and multiple healthcare decision makers. That's why having a plan to organize your digital marketing efforts to engage your audiences is integral to improving your brand's performance.

    In this demo of business membership, you will find out how we can help you:

    - Launch/roll-out transformation projects that meet essential business goals.
    - Create integrated marketing, product, and communications strategies and budgets.
    - Improve dashboard/KPI monitoring to communicate value generated.
    - Manage and develop internal team resources and skills for ongoing CPD.
    - Improve ROI from activities by learning the latest best practice techniques.

    With Smart Insights, plan, manage and optimize your strategy to become the best in the industry using a complete and structured system of audits, templates, guides, and e-learning.
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2019
    Global Supply Chain Risk Report: Insights and Findings from Q1 2019
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Recorded: Jun 19 2019 25 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 2019 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 200,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2019 report, published in June 2019. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2019
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • How to align marketing content with audience buying behaviour…and sales goals
    How to align marketing content with audience buying behaviour…and sales goals
    Rene Power, Founder, Vision B2B Marketing and Training Ltd Recorded: Jun 19 2019 64 mins
    In all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing
    and Training will share powerful strategies to help B2B product and service businesses
    maximise their expertise and marketing resources to drive the right kind of inbound inquiry.
    In this session you’ll learn how to
    - Reverse engineer a sales funnel and align marketing activity to it
    - Identify and understand the needs of target audiences
    - Creatively create multi-use content and powerful integrated marketing programmes
    including lead magnets, article syndication, email, PR, social and more.

    Webinar attendees can get access to a bonus workbook for the webinar by emailingrene@visionb2b.co.uk ahead of live broadcast.
  • 5 LinkedIn Marketing Moves Your Sales Force Will Love You For
    5 LinkedIn Marketing Moves Your Sales Force Will Love You For
    Sarah Hughes, “The LinkedIn Lead Generation Expert” & Founder, Boost Business Growth Recorded: Jun 19 2019 61 mins
    Is there sometimes a mismatch between your sales and marketing teams around social selling?

    Perhaps all’s good, but you want great?

    Either way, get the inside track on the 5 KEY ACTIONS marketers can take to raise brand awareness that generates a pipeline for their sales colleagues.

    Access your FREE BONUS WORKBOOK for the webinar by emailing sarah@boostbusinessgrowth.co.uk ahead of the live broadcast.
  • Simplify The Data Workflow For Your Favorite Data Apps
    Simplify The Data Workflow For Your Favorite Data Apps
    Nicolas Korchia, Co-Founder and COO, Indexima Jun 25 2019 3:00 pm UTC 22 mins
    HOW TO LEVERAGE BIG DATA FOR ALL YOUR FAVORITE DATA APPS?
    As the importance of using data is no longer in any way in question, companies are now facing a major challenge: processing more data, more rapidly and with more data applications.
    How to unlock the power of your favorite data reporting, discovery or BI applications to run live reports and dashboards on big data?

    Best Practices to learn:
    1. What is the current state of play of managing data with the various apps?
    2. How could this management be improved on a daily basis?
    3. How to simplify the data workflow with Qlik, Tableau, Power BI, MicroStrategy and others?

    Demo:
    Instant Analytics with 3 data apps on 17 billion rows

    Duration: 30 minutes
    Language: English
    Speaker: Nicolas Korchia, Co-Founder and COO, Indexima
  • Unlocking the Value in Conversational Data
    Unlocking the Value in Conversational Data
    Tim Bartz and Yelena Kasianova Jun 25 2019 3:30 pm UTC 45 mins
    Data is widely recognized as one of the most valuable assets a company owns. Conversational data is, without doubt, the most valuable. The challenge is to understand what this data means and what effective actions to take as a result. Recognizing new or unexpected trends while staying in tune with customer behavior and sentiment is a competitive advantage, and key in building successful customer relationships, maintaining loyalty and increasing repeat business.

    Join Tim Bartz, EMEA Presales Consultant at Artificial Solutions as he demos Teneo's data capabilities.

    -

    Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Jun 25 2019 4:00 pm UTC 60 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    * AI model optimization research for power efficiency, including compression, quantization, and compilation
    * Advances in AI research to make AI ubiquitous

    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
  • AI In Action: Real-Time Anomaly Detection
    AI In Action: Real-Time Anomaly Detection
    Michael O'Connell, Chief Analytics Officer - TIBCO Software, Inc. Steven Hillion, Senior Director, Data Science - TIBCO Softw Jun 25 2019 5:00 pm UTC 60 mins
    Artificial intelligence is no longer in the future. It’s right here, right now—and it’s changing our lives. In this latest Data Science Central webinar, we’ll focus on the growing influence of anomaly detection on the Internet of Things (IoT), fintech, and healthcare.

    You will learn how to:
    Detect anomalies in IoT applications using TIBCO® Data Science with deep learning libraries (e.g. H2O, Python, TensorFlow, Amazon SageMaker)
    Use TIBCO® Data Science models on the AWS Marketplace
    Deploy models into operations for real-time monitoring and surveillance
    Optimize your business and experience explosive growth with real-time anomaly detection.

    Speakers:
    Michael O'Connell, Chief Analytics Officer - TIBCO Software, Inc.
    Steven Hillion, Senior Director, Data Science - TIBCO Software, Inc.

    Hosted by:
    Rafael Knuth, Contributing Editor - Data Science Central
  • Precision Content Structured Authoring Training Workshop: Writing Microcontent
    Precision Content Structured Authoring Training Workshop: Writing Microcontent
    Rob Hanna Jun 25 2019 5:00 pm UTC 60 mins
    In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive.

    Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices.

    Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course and receive a $300 discount for the upcoming public course in San Jose CA, August 14-16, 2019.

    By the end of this webinar you will have learned:

    1) What structured authoring is and why it’s important when considering omnichannel digital transformation
    2) Why we need to write differently and focus on user-intent
    3) How the five information types will help you align your writing for microcontent delivery
  • Blockchain & Manufacturing
    Blockchain & Manufacturing
    Nelson Petracek, Chief Technology Officer TIBCO Software Inc. Jun 25 2019 6:00 pm UTC 64 mins
    A Smarter Way to Drive Efficiency in the Semiconductor and Electronic Supply Chains

    For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing.

    Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities.

    Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.

    Topics addressed:

    -Enterprise blockchains
    -Associated manufacturing use cases
    -Considerations & myths behind successful blockchain implementation

    With over 20 years’ experience, Nelson works to deliver solutions for the next stage of digital business, drawing upon his deep knowledge of cloud, blockchain, low­-code applications, microservices, and event -driven applications.
  • Industrial Data 4.0: Observations from the Frontlines
    Industrial Data 4.0: Observations from the Frontlines
    Stephan Zoder, Informatica Sr Dir Industry Consulting and Malik Azeez, Paradigm Technology Dir of PIM Jun 25 2019 6:00 pm UTC 52 mins
    In far too many manufacturing organizations, data is treated as overhead instead of a strategic advantage. In this webinar, Informatica and Paradigm Technology will explore the convergence of Operational and Information Technology and how data management plays an integral part in realizing key benefits from business-transformational projects. In order to support an Industry 4.0 world, a Data 4.0 precursor is a must-have requirement.
  • Kafka, Cassandra and Kubernetes: Real-time Anomaly Detection at Scale
    Kafka, Cassandra and Kubernetes: Real-time Anomaly Detection at Scale
    Paul Brebner Jun 25 2019 10:00 pm UTC 60 mins
    Apache Kafka, Apache Cassandra and Kubernetes are open source big data technologies enabling applications and business operations to scale massively and rapidly. While Kafka and Cassandra underpins the data layer of the stack providing capability to stream, disseminate, store and retrieve data at very low latency, Kubernetes is a container orchestration technology that helps in automated application deployment and scaling of application clusters. In this webinar, we will discuss how we architected a massive scale deployment of a streaming data pipeline with Kafka and Cassandra to cater to an example Anomaly detection application running on a Kubernetes cluster and generating and processing massive amount of events. Anomaly detection is a method used to detect unusual events in an event stream. It is widely used in a range of applications such as financial fraud detection, security, threat detection, website user analytics, sensors, IoT, system health monitoring, etc. When such applications operate at massive scale generating millions or billions of events, they impose significant computational, performance and scalability challenges to anomaly detection algorithms and data layer technologies. We will demonstrate the scalability, performance and cost effectiveness of Kafka and Cassandra, with results from our experiments allowing the Anomaly detection application to scale to 19 Billion anomaly checks per day.
  • The financial impact of a cyber-attack
    The financial impact of a cyber-attack
    James Martin, Crime and Security Advisor, BRC & Giles Taylor, Head of Data & Cyber Security, Data Services, Lloyds Bank Jun 26 2019 1:00 pm UTC 60 mins
    In a world of increasing digitalisation, where homes, businesses and wider infrastructure are more connected than ever, the impact associated with cyber-attacks is growing.

    Cyber threat to business should be taken seriously, The BRC Crime Survey 2019 reported that between 1st April 2017 to 31st March 2018 the combined cost of spending on crime prevention and losses from crime to the industry was £1.9 billion, and although retailers are spending 17% more on cybersecurity than last year, nearly 80% of the retailers surveyed have seen an increase in the number of attacks and/or breaches.

    BRC and Lloyds are coming together to support BRC members to understand and manage their financial exposure to potential cyber-attacks.

    This webinar will discuss the evolution of the cyber threat and will help prepare retailers on the steps they can take not only to prepare but how to both respond and recover financially and operationally from an attack.
  • Proven Relationship Mapping = More Enterprise Contacts
    Proven Relationship Mapping = More Enterprise Contacts
    Lisa Magnuson, The Landing 7-Figure Deals Expert Jun 26 2019 4:00 pm UTC 45 mins
    Do you know what relationships are needed to land your largest prospect? Is each relationship mapped to a primary and secondary person in your organization? Have you analyzed each of these relationships to set appropriate relationship goals?

    You will learn:

    1.Why is relationship mapping a fundamental element for all large prospect development?
    2.What are the most important aspects to a winning relationship map?
    3.How to determine if you are on the right track and set up for success.
  • 3 ways to navigate your way to Business Transformation enabled by digital
    3 ways to navigate your way to Business Transformation enabled by digital
    Arun Trivedi Jun 26 2019 4:00 pm UTC 45 mins
    Digital Transformation is dead! As you plan your journey, one of the first steps is to think about what needs to be done, why and how. The webinar presents 3 ways to navigate your way without losing track of your goal(s).

    Each path has its own set of focus areas. Irrespective of he approach you take, their are 6 dimensions of transformation that you must plan around to be successful.
  • Webinar: DMA Awards - Best of the West
    Webinar: DMA Awards - Best of the West
    Armadillo, Campfire Marketing and Really B2B Jun 27 2019 2:00 pm UTC 75 mins
    Want to find out who won at the DMA Awards 2018 from the West? Join us to hear from the teams behind a number of DMA shortlisted campaigns from the West – examining strategy, creativity and results with a fine-tooth comb.
  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning?
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Jun 27 2019 3:00 pm UTC 47 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • Drive Analytics Adoption And Value By Delivering Solutions Not Just Tools
    Drive Analytics Adoption And Value By Delivering Solutions Not Just Tools
    Boris Evelson, Vice President, Principal Analyst, Forrester & Roman Stanek, CEO, GoodData Jun 27 2019 3:00 pm UTC 60 mins
    Modern, agile, cloud-based analytics platforms and end user-self service
    were a step in the right direction. They helped increase adoption and value
    of analytics over the last decade as compared to older generation IT
    centric on premise technologies. But we are still just scratching the
    surface. Adoption levels are still quite low in absolute terms and tangible
    analytics ROI is perpetually elusive. Ad-hoc data analysis and end-user
    self service are great but have taken us only so far. Going forward mass
    adoption of analytics will depend on delivering solutions, not just tools,
    finely tuned to solve specific business problems and help businesses
    achieve well defined goals and objectives.

    In this webinar, you will learn:
    - What are the differences between data-driven and insights-driven
    business capabilities
    - What are the differences between bottom-up analytics (data and tool
    centric) and top-down (solution centric) approaches
    - What role do embedded analytics and analytical applications play in
    delivering impactful solutions
    - What analytics platform functionality should you look for to ensure that
    you've got the right platform to build effective solutions
  • Can your Board Survive the Future?
    Can your Board Survive the Future?
    Vicky Reddington. Board Effectiveness Advisor. Jun 27 2019 3:00 pm UTC 60 mins
    The pace of change is increasing at an exponential rate which will change the face of business. It is the responsibility of the board to ensure survival. Boards are effective only if they are diverse in thought, collaborative and accountable. They must be aligned in purpose and set the tone from the top. Find out the steps you need to take to futureproof your board.

    Who should attend:
    Board members who recognise the need to thrive in today’s challenging business climate.

    What are the benefits:
    Turn talented individuals into an exceptional board, equipped to keep ahead of the speed of change.

    What is the opportunity:
    To redefine your board’s collaboration and effectiveness.

    Who is the speaker:
    Vicky Reddington has 20 years experience at the forefront of change within the IT industry, she has a reputation of driving change and delivering results.

    Vicky believes in getting people to work together to deliver extraordinary results, VS wasting their energy in different and sometimes opposing directions, often causing silos, and to the long term detriment of the business.

    A board that wants to thrive in today’s fast paced world, needs an operating system and she is delighted to say she has cracked the code on the installation guide, and is ready to share. Helping you build a motivated, aligned and agile organisation.
  • Turning your Documentation into Answers Using Taxonomy
    Turning your Documentation into Answers Using Taxonomy
    Lawrence Orin Jun 27 2019 5:00 pm UTC 60 mins
    In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
  • Driving Growth as a Bank CEO
    Driving Growth as a Bank CEO
    Michael Dalis, The Drive-Sales Expert Jun 27 2019 6:00 pm UTC 45 mins
    You are a Senior Leader at your bank, you want to accelerate revenue growth.  You spend a lot on marketing and business development, so why aren’t your sales with qualified clients growing at the pace you need?  While you have had success in your own new client pursuits, it is less clear what role you and your Leadership team play in enabling a stronger BD effort. Michael Dalis — a recognized leader on the subject of B2B selling, a former banker, sales leader and author of Sell Like a Team - How to Win Big at High Stakes Meetings — invites you to join him in this webinar to enable you to:

    -identify the likely root causes of your organization’s slow revenue growth,
    -avoid the common failure points in business development initiatives, and
    -pick your spots where strong Leadership and Coaching accelerate sales growth.

    Following this webinar, it will be clear what you can do as a banking leader to drive faster Business Development growth by making the right adjustments to your Business Development investment.

    You will learn:

    1.Why the responsibility for growth cannot be fully delegated.
    2.What roles senior leadership plays in growth
    3.How to play those roles effectively
  • Heute die Datenplattform für morgen bauen!
    Heute die Datenplattform für morgen bauen!
    Barbara Hofmann & Kolja Rödel - Woodmark Consulting, Carsten Weidmann - Exasol Jun 28 2019 8:00 am UTC 60 mins
    Im Zuge des Digitalisierungstrends haben sich neue Gruppen von Datenkonsumenten und Datennutzern herausgebildet. Neben den Business Anwendern finden sich mittlerweile auch Data Driven Developer und Data Scientists, welche Anforderungen an moderne analytische Architekturen stellen.

    Zu den klassischen Data Warehouse Architekturen haben sich in den letzten Jahren Data Lakes gesellt, welche die Lücke zu polystrukturierten Daten geschlossen haben. Es ergibt sich eine hybride Landschaft, die einen ganzheitlichen Ansatz erfordert, um effektiv Mehrwert zu schaffen.

    Zum Thema Integration neuer Datenquellen in eine moderne hybride Analytics- Architektur zeigen wir anhand eines Use Cases zu Twitter Daten die Verknüpfung der heterogenen Technologien Rest-API, Kafka, Spark, HDFS, Hive, Exasol aus dem BI- und Big Data Einsatzfeld auf.
  • Using Tableau Prep in the Real World
    Using Tableau Prep in the Real World
    Ben Tzannes, Senior Product Consultant, Tableau Jul 2 2019 1:00 am UTC 25 mins
    The Tableau Prep suite has just been given a facelift with new functionalities added into Tableau Prep Builder and Tableau Prep Conductor has joined the party. This session will show you how Tableau Prep’s suite of products is able to address real world data challenges, whilst showcasing some powerful cleaning practices that sets Tableau Prep apart in the market. We will cover automation, smart data cleaning, data modelling, and normalizing inconsistent data structures.
  • How to Secure Your First Non-Executive Role
    How to Secure Your First Non-Executive Role
    Jonathan Rennison, In Touch executive coach Jul 2 2019 8:00 am UTC 60 mins
    Hosted by In Touch coach, experienced non-executive and trustee, Jonathan Rennison, this informative and engaging webinar will cover the fundamentals of preparing yourself to secure the first role of your portfolio career.

    Throughout the 45 minute session, Jonathan will outline the knowledge and skillset needed to become a successful non-executive, covering topics such as building your network, harnessing the power of your online presence and how to impress at interview. Drawing on his professional and coaching experience Jonathan will provide a comprehensive toolkit for a successful transition into the next stage of your career.

    Jonathan is an experienced charity trustee, non-executive director, psychologist and coach. His clients include King’s College London, the Natural History Museum, University of Northampton, Business Link Japan and a range of leaders in national charities and small to medium sized businesses across the UK.
  • How to Overcome Every Sales Objection
    How to Overcome Every Sales Objection
    Chris Murray, founder of the Varda Kreuz Training Group Jul 2 2019 10:00 am UTC 60 mins
    Reasons to Attend:

    Some sales philosophies will tell you that - if you follow a simple formula – customers will never interrupt your presentation with an objection.

    But that’s just nonsense.

    And - contrary to popular belief - prospects aren’t sitting in darkened rooms trying to invent new fiendish ways to stop you from selling your stuff.
    If people regularly tell you;

    • that you’re too expensive - or
    • that they’re already happy with their current supplier – or
    • they’ve had problems with your company in the past - or
    • your lead time is too long

    Then you need to jump on to this webinar so that I can share with you how to overcome every single objection that you’ll ever hear.

    Key Takeaways

    Everyone who attends will walk away with this tool box of sales gold;

    • How to overcome every genuine sales objection – including those based on price
    • The names of the four headline objection types and the silver bullet that takes each one of them down
    • The three reasons that salespeople fail to overcome the most difficult customer objections – and what to do about them
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2019
    Global Supply Chain Risk Report: Insights and Findings from Q1 2019
    Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Jul 2 2019 11:00 am UTC 24 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 2019 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 200,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2019 report, published in June 2019. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2019
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter

    Presented by Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management
  • How To Build High Performance Sales Teams That Make More Sales In Any Economy
    How To Build High Performance Sales Teams That Make More Sales In Any Economy
    Gavin Ingham: ISM Fellow Jul 2 2019 1:00 pm UTC 60 mins
    Reasons to Attend:

    This #IAM10 High-Performance Teams webinar will help you to build world-class teams that are more motivated, more focused and more productive.

    Are your teams frazzled, constantly fire-fighting and drowning in day-to-day challenges? Do they struggle to find time to focus on their most important tasks? Does it sometimes feel like Groundhog Day where your people seem to be going through the motions, day after day? Do you feel like a small percentage of your people are on fire and the rest is just smoldering, lacking that important spark of motivation, commitment, and passion?

    Key Takeaways

    What could you achieve in your business if your teams were more motivated, more focused and more productive? What if you could light the touch paper and stand back and watch them ignite?
    Attend this webinar for more.
  • Making marketing automation a reality
    Making marketing automation a reality
    Katie Jameson - Head of EMEA Marketing at Act-On Software Jul 2 2019 2:00 pm UTC 60 mins
    The case for marketing automation (MA) is clear, with companies well aware of the benefits such as increased sales, reduced costs, and improved customer experience.

    But the path to successful adoption and implementation of this technology is not always clear.

    Which is where this webinar will help you take the right steps on your marketing automation journey.

    In this webinar, led by Katie from Act-On, you’ll learn the 7 steps to make MA a reality, plus:

    1.What the first steps of your MA journey should look like
    2.What questions to ask potential vendors before purchase
    3.The importance of culture, ownership and process
    4.Building a business case for MA
    5.What an effective MA process and strategy looks like
    6.How to leverage MA to encourage sales and marketing alignment



    Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.


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