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Marketing

  • Influencers - Who They Are and How to Pick Them for Your Business feat Ian Moyse
    Influencers - Who They Are and How to Pick Them for Your Business feat Ian Moyse Alistair Wheate Live 60 mins
    Join us on June 21st on our webinar where we will be discussing what makes an influencer, who they are and how to pick them for your business.

    In this Webinar we will look at:

    1. Understanding influencer objectives & motivations

    2. How to plan your influencer target profile to decide which influencers to work with

    3. How to build an Equal Value Partnership with the influencer so that both sides benefit from engaging with each other

    4. How to communicate with influencers in planning a collaboration

    We are very lucky to be joined by top Cloud & Social Selling influencer Ian Moyse who is the Sales / Channel Director for Natterbox Limited. Ian was recently awarded Sales Director of the Year (Institute of Sales Management). He is a board member of the Cloud Industry Forum & FAST and a LinkedIn Top 10 Tech Power Profile.

    Ian was also identified as the #1 Social Influencer on cloud in 2017, 2016 & 2015 by Onalytica
  • Unlock the power of your data: Smarte Datenintegration und -analyse
    Unlock the power of your data: Smarte Datenintegration und -analyse Dr. Markus Eberl, Senior Director Applied Marketing Science, Kantar Recorded: Jun 21 2018 31 mins
    „Imagine Market Research in a world without surveys“ – diese Welt „ohne Befragungen“ gibt es schon heute und sie wächst so rasant wie neue Arten von Daten: z.B. Point-of-Sale-Daten, Geodaten, Audio und Video – ganz allgemein also Daten über Verhalten von Konsumenten, die nicht erfragt sondern gemessen bzw. beobachtet werden können. DMPs (Data Management Platforms) spielen in diesem Universum die Rolle von Datenbrokern und erlauben es beispielsweise, Marketingmaßnahmen online und offline viel genauer zu steuern als in der Vergangenheit.

    In diesem Webinar erfahren Sie, welche Rolle künstliche Intelligenz und Algorithmen in einer Welt der Datenintegration spielen und wie dadurch das Marketing revolutioniert wird. Wir gehen dabei auch auf Use Cases wie Marketing ROI (Marketing Mix Modelling und –optimierung), CRM Analytics und Programmatic Mindset Targeting von Werbung ein.
  • The 5 Biggest Mistakes Going into Digital Textile Printing
    The 5 Biggest Mistakes Going into Digital Textile Printing Mike Clark, Kerry Maguire King, Raitis Purins, Peter Rinnig, and Ryan Kurek, Recorded: Jun 20 2018 60 mins
    For screen printers integrating digital print systems, retail stores transforming to e-tail, or first-timers going straight to on-demand e-commerce, going digital doesn’t come without obstacles and challenges. Whether printing 20 or 2,000 garments per day, or a few yards to several hundred yards, you need to align vital components, or risk falling prey to the changing marketplace.

    Going digital is more than a trend; it is the new normal.

    In this presentation, printers spanning small, independently-owned and operated shops to international Direct-to-Garment and Direct-to-Fabric manufacturers will share their real-life experiences and lessons of launching into digital printing. Each speaker will share a unique issue they faced, where they went wrong, how it impacted their business, and how they managed to survive and thrive with digital printing capabilities. You’ll learn the facts, myths, advantages, and pitfalls to avoid in this informative webinar.

    Going digital need not be a gamble for your print operation. Register today and equip yourself with the knowledge and experience to grow your business with confidence.
  • Learning Together: Motion Infographics
    Learning Together: Motion Infographics Barry Saiff, Saiff Solutions Recorded: Jun 20 2018 53 mins
    In 2018, the pace of life and business is quick. Attention spans are short. Technical communicators need to catch up. Long text passages, with occasional graphics, don't always reach a large part of our audiences.

    How can we create snappy visuals that enable people to learn what they need to learn quickly and painlessly?

    How do we simplify complex concepts, with far less words, and content that is truly engaging?

    Motion infographics combine the best elements of minimalism, instructional design, and information architecture to produce content that people love.

    Join The Content Wrangler and Saiff Solutions for a discussion about infographics and their usefulness. We'll examine some examples of effective motion infographics, and hear from the creator of one of them.

    By attending this webinar, you'll learn:

    • What is so great about motion infographics?
    • What does it take to produce effective, engaging visual content?
    • What are the challenges?
    • How do I get started?
  • Merging Robotics, Documents and Process to Digitally Transform Business
    Merging Robotics, Documents and Process to Digitally Transform Business Sheryl Kingstone of 451 Research and Ryan Bazler of Kofax Recorded: Jun 20 2018 57 mins
    70% of organizations are in the midst of plans to digitally transform the way they conduct business for more process efficiency, reduced cost, optimized customer experience and competitive advantage. Experiences not price or products will be the battleground of the future. But where to begin? Robotic Process Automation promises to automate repetitive, manual tasks normally done by humans. Cognitive Document Automation provides related benefits, but for documents and emails – typically a challenge for RPA. Together, RPA and document automation deliver the one-two punch that organizations need to succeed in their digital transformation initiatives. Join us to understand how RPA and document automation work together to automatically and efficiently acquire, understand and deliver content in critical business processes.

    Don’t miss this webinar where we will discuss:
    •The state of Leaders and Laggards of Digital Transformation
    •Business benefits of RPA and Cognitive Document Automation
    •Applying software platforms for common use cases

    Register today!
  • UX & SEO: Learn about the love match that turns consumer context into conversion
    UX & SEO: Learn about the love match that turns consumer context into conversion Jill Quick - Co Founder of The Coloring in Department / Dawn Anderson - Digital Marketing & SEO Consultant Move It Marketing Recorded: Jun 20 2018 60 mins
    What does UX and Marketing have to do with SEO? Everything. Your job is to serve up content that matches query intent, but how do you approach this? Join us for this webinar and you will learn:

    * How to use the Consumer Cross Stitch © Model

    * Get insight from your customers using a Customer Empathy Map

    * Understand the Stage Of Awareness to the customer’s journey

    * Use Keyword Modifiers, the types of terms they use to find things online.

    * How to apply this to your sites Information Architecture

    How to apply principles of user behaviour in information foraging theory in your site’s UX and map in with both SEO and the Consumer Cross Stitch Model
  • The 8 Elements of a Complex Sale
    The 8 Elements of a Complex Sale Alice Heiman, Founder & Chief Sales Officer Recorded: Jun 14 2018 47 mins
    Is your sale complex?
    Are there multiple buying influences and long sales cycles?
    Are these deals getting more complex and harder to close?

    If you have a B2B complex sale, there are 8 elements you need to be aware of to help you shorten your sales cycle.
  • Using Transparency and Tech to Build Better B2B Relationships
    Using Transparency and Tech to Build Better B2B Relationships Director of Demand Generation, ProsperWorks - Harvey Rañola Recorded: Jun 14 2018 28 mins
    Relationships are hard, even when it comes to B2B sales for subscription businesses. But as challenging as it may be, it’s not impossible, even with sales evolving more and more into relationship management.

    G2 Crowd’s Senior Vice President of Sales, Olivier L'Abbé, joins us to discuss the keys to building a rock star relationship team across all go to market functions, and why transparency and honesty are the foundations of successful sales, marketing, and customer success organizations. Register today to learn more about:

    •Why curiosity is one of the most important traits in building a relationship team
    •How to better personalize your outreach to increase engagement with target accounts
    •How their team improved demo conversion rates with prospects using video

    Presenters:
    Senior Vice President of Sales, G2 Crowd - Olivier L'Abbé
    Director of Demand Generation, ProsperWorks - Harvey Rañola
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Rick Winslow, VP Head of Digital Innovation and Transformation, Capital One Commercial Banking Recorded: Jun 14 2018 61 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Rick Winslow, VP, Head of Digital Innovation & Transformation, Capital One Commercial Banking
    * Jenny Lin, Data Scientist, Yelp
    * Ksenia Kouchnirenko, Head of Business Systems, SurveyMonkey
    * Marlene Jia, COO & CoFounder, TopBots
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • Data-driven Localization: Case Files from Two Data Detectives
    Data-driven Localization: Case Files from Two Data Detectives David Spiro, Product Marketing Manager, Hannah Bedford, PMO Director, Franco Zearo, Business Consultant, SDL Recorded: Jun 14 2018 55 mins
    In this webinar, David Spiro hosts Hannah Bedford and Franco Zearo, who have extensive international experience working with customers in many industries. The two localization “data detectives” share real stories about how their clients have benefited from data-driven localization and explore:

    • Common misconceptions
    • The most important KPIs to track
    • Trends to look for to identify potential problems
    • Future applications for data-driven localization

    To learn more about SDL Language Services, visit https://www.sdl.com/software-and-services/language-services/
  • Optimizing Visibility and Lead Conversion in the Channel
    Optimizing Visibility and Lead Conversion in the Channel Devon Wellbrock Recorded: Jun 13 2018 26 mins
    According to the 2018 Channel Marketing Report, the top challenges for channel leaders are:
    •Visibility around MDF spend and ROI
    •Trouble optimizing MDF spend
    •Overall poor channel lead conversion
    With MDF allocations continuing to increase in 2018, these issues can drastically impact the performance of your channel revenue.

    Register for this webinar and join Devon Wellbrock, SVP of Enterprise Accounts, Americas, MRP as she discusses how you can improve visibility and lead conversion in the channel.

    Here’s what you’ll learn in this webinar:
    •How to ensure MDF is optimized and spent on the right mix of marketing tactics
    •How to ensure channel marketing programs positively affect your bottom line
    •Methods to gain better visibility into marketing generated pipeline, conversion and historical campaign analytics
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Recorded: Jun 13 2018 20 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Unraveling the confusing world of IoT economics
    Unraveling the confusing world of IoT economics Owen Rogers, Research Director - Digital Economics Unit, and Christian Renaud, Research Director - Internet of Things Recorded: Jun 13 2018 52 mins
    Organizations that use cloud services to handle the Internet of Things often employ one of the three largest hyperscale providers — Microsoft, Google or AWS. In this webinar, we reveal the results of an extensive study, using machine-learning methods, to identify what factors drive the cloud-related costs of Internet of Things deployments, and in what scenarios each cloud provider has a cost advantage.
  • Agile Data Warehousing
    Agile Data Warehousing Matt Aslett of 451 Research & George Fraser of Fivetran Recorded: Jun 13 2018 58 mins
    Data warehousing projects are inherently risky. Traditional waterfall methods usually go over budget and take months, if not years, to implement. Because of their complexities, they create unnecessary dependencies and roadblocks.

    In this webinar, learn how to take an iterative data warehousing approach instead. See how a simplified architecture helps your team prove value early, reduces risk in the long run, and creates an agile, high-performance analytics culture.

    In this webinar, you will learn:
    -The benefits and challenges of adopting a cloud data warehouse
    -New tools and approaches to modern analytics and ETL/ELT
    -How to quickly and easily transition to agile analytics
    -The long-term value of a simple data architecture
  • Value Prop Clinic - Fixing a Broken Message
    Value Prop Clinic - Fixing a Broken Message Lisa Dennis Recorded: Jun 13 2018 46 mins
    See LIVE how to transform a mediocre value prop into one that will get buyers’ attention. Too often marketing has one version, and sales must generate their own that is conversation-relevant. Result: a confusing and fractured message. See the BEFORE, DURING and AFTER of a real value prop transformation.
  • Webinar: 3 steps to improve your online reputation management
    Webinar: 3 steps to improve your online reputation management Anthony Gaskell, Reputation.com and Scott Logie, DMA Recorded: Jun 13 2018 60 mins
    Join Reputation.com for a webinar session to help you manage how your organisation is seen online. A masterclass in online customer experience, tune in and get to grips with everything from online reviews to social media, and change your business for the better.
  • State of Marketing Technology Adoption Inside the Financial Services Industry
    State of Marketing Technology Adoption Inside the Financial Services Industry Phil Ball, Joint Managing Director at Clevertouch Recorded: Jun 13 2018 45 mins
    This session will look extensively at the adoption and application of Marketing Technology in Financial Services, primarily amongst established brands, rather than over-focusing on the burgeoning FinTech space.

    For a fresh perspective it will compare and contrast to other industries, is FS leading or lagging? Finally, it will cover ‘the where next’ for the industry and highlighting a few of what we think will be the emerging/influential tech brands of the future.
  • Introduction to Workbooks CRM
    Introduction to Workbooks CRM John Cheney, CEO Recorded: Jun 13 2018 52 mins
    See how Workbooks can we help you acquire, convert and retain customers.
  • The Role of Marketing Automation in Driving the Transformation Agenda
    The Role of Marketing Automation in Driving the Transformation Agenda David Shoesmith, Financial Services AE at Marketo Recorded: Jun 13 2018 22 mins
    Marketing automation technology is driving change in every industry – and financial services is no exception. More pressure than ever before is being put on creating personalized and meaningful connections through every stage of the customer journey, and marketing automation platforms like Marketo are helping marketers reach their goals faster.

    This session will focus on strategically implementing marketing automation to generate demand and amplify sales efforts within the financial services sector.
  • Why IAM Built on Open-Standards is the Key to Open Banking
    Why IAM Built on Open-Standards is the Key to Open Banking Rob Otto, EMEA Field CTO, Ping Identity; Barry O'Donohoe, Senior Partner, RaiDiAM Recorded: Jun 13 2018 60 mins
    Security, Compliance and User Experience - Why Identity Access Management Built on Open-Standards is the Key to Open Banking

    Learn how identity & access management (IAM) solutions, built on open standards, can help meet the technical requirements of PSD2 and Open Banking, including secure XS2A (access to accounts), Strong Customer Authentication (SCA), Dynamic Linking, and Consent Management, all while providing a seamless user experience and distinct competitive advantage.
  • Transforming Content Marketing and Demand Generation in Financial Services
    Transforming Content Marketing and Demand Generation in Financial Services Stuart West, VP of Sales, Financial Services at BrightTALK Recorded: Jun 13 2018 26 mins
    In this new era of information and connections, the relationship between buyers and sellers has changed forever.

    Whether you're beginning or mastering content and demand marketing, this session will provide actionable insights on:
    * How to organize your data, tech stack, campaigns and ABM to drive consistency and growth across the customer experience
    * Which content delivers the biggest impact across each stage of the customer experience
    * How advanced machine learning and AI can help connect your content, to the right audience, at the right time
    * How to more accurately attribute bookings and revenue growth ​to campaigns
  • What You Need to Know About GDPR
    What You Need to Know About GDPR Carl Paradiso, VP of Technology, 3Q Digital; David Navetta, Partner, Cooley LLP Jun 21 2018 5:00 pm UTC 60 mins
    Join 3Q Digital VP of Technology Carl Paradiso and David Navetta, Partner at Cooley, LLP, to get the full download about GDPR's effects on the marketing industry. Carl and David will run through answers to FAQs we've been fielding since the announcement dropped, and they'll leave plenty of time at the end for questions.
  • Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap
    Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap Jaydeep Ghosh, Director of Data Services, Providence Health Plan & Monica Mullen, Solutions Marketing Manager, Informatica Jun 21 2018 5:00 pm UTC 60 mins
    Providence Health Plan has grown organically over the last 30+ years. With the adoption of the Affordable Care Act as well as growth in other lines of business, the organization was at a crossroad. As new applications and vendors were introduced into the ecosystem to respond to the business’s need, system complexity had increased substantially. The result was a data management challenge that would limit ongoing business success if it remained unsolved.

    Join Jaydeep Ghosh, Director of Data Services at Providence Health Plan, and Monica Mullen, Principal Solutions Marketing Manager at Informatica, as they discuss the enterprise data roadmap that the organization put together to address the current state, position the health plan for future growth, and address these top challenges:

    • Time to business value
    • Multiple, but incomplete, versions of the truth
    • Overall lack of trust in data
  • IoT & A.I. For Good
    IoT & A.I. For Good Wael Elrifai, Vice President of Solution Engineering, Big Data, IoT & A.I, Hitachi Vantara Jun 21 2018 6:00 pm UTC 60 mins
    Wael Elrifai shares his experience working in the IoT and AI space; covering complexities, pitfalls, and opportunities to explain why innovation isn’t just good for business—it’s a societal imperative.
  • The Power of Discovery for Increasing Win Rates
    The Power of Discovery for Increasing Win Rates Mike Kunkle, VP, Sales Transformation Services Jun 22 2018 5:00 pm UTC 45 mins
    What’s the single best thing to improve your win-rates? The answer is better discovery.

    In this webinar, Mike Kunkle shares a framework that will enable your sales force to understand your customers better than ever before, to build a compelling case for change and deliver what our buyers value.
  • Global Supply Chain Risk Report: Insights and Findings from Q1 2018
    Global Supply Chain Risk Report: Insights and Findings from Q1 2018 Dr Heather Skipworth and Dr Emel Aktas, Cranfield School of Management Jun 26 2018 11:00 am UTC 45 mins
    Join this webinar, led by experts from Cranfield School of Management to hear the results of the Q1 Global Supply Chain Risk Report.

    The Global Supply Chain Risk Report is a joint study by Cranfield School of Management’s Centre for Logistics and Supply Chain Management and Dun & Bradstreet, which investigates the level of supply chain risk faced by European companies with international supplier relationships.

    Analysis has been carried out using data supplied by Dun & Bradstreet, which included around 600,000 anonymous transactions between European buyers and their suppliers who were located in more than 150 countries worldwide.

    During the webinar, we will focus on the Q1 2018 report, published in June 2018. We will cover the background, the key findings and practical implications for procurement professionals.

    Register now to learn:

    - The level of supply risk in Q1 2018
    - The differences across key industry sectors and how this should be considered in procurement decisions
    - How dependency on key suppliers changed compares with the previous quarter
  • Verto Audience Spotlight: Social Media Savvy Millennials
    Verto Audience Spotlight: Social Media Savvy Millennials Aaron Schwartz, Senior Data Analyst / Verto Analytics Inc. Jun 26 2018 7:00 pm UTC 30 mins
    Our new series, Audience Spotlight, provides a cross-device, consumer-centric view on a specific audience, with a deep dive into user demographics and rich behavioral metrics on an audience segment. This month we focus on a high-value audience - Social Media Savvy Millennials, users between the ages of 18-35 who comprise the top 20% of all digital consumers based on the amount of time they spend on social media apps and sites. Attend the webinar and learn which screens, brands, and services attract these social media superusers.

    In this 30 minute webinar, we’ll also dig into some of the most actionable data, including:

    - How do the gender and household income distribution of Millennials stack up against the U.S. adult online population?
    - Which devices and apps are Social Media Savvy Millennials using and when?
    - Beyond Facebook, YouTube, and Snapchat, where else do Social Media Savvy Millennials spend their time?

    Sign up for our webinar today.
  • Webinar: Get up to date with subject access requests
    Webinar: Get up to date with subject access requests Steve Sullivan, founder, Channel Doctors and Deputy Chair, DMA Contact Centre Council Jun 27 2018 2:00 pm UTC 75 mins
    Join Senzing, IBM and the DMA Contact Centre Council for a session to get you up to speed on handling your subject access requests post GDPR. This webinar aims to increase awareness and provide guidance for both contact centres and brands regarding the procedures following a subject access request.
  • Travel & Hospitality AI Opportunity with EXLRT
    Travel & Hospitality AI Opportunity with EXLRT Arjen van den Akker, Product Marketing Director, SDL, Karl Johnson, Managing Director, US, EXLRT Jun 27 2018 3:00 pm UTC 60 mins
    Learn more about the future of content for B2C travel and hospitality companies.

    Karl Johnson, MD of EXLRT, will talk about how Turkish Airlines uses personalization on a global scale today. Next he will cover when, why, and how to embrace artificial intelligence (AI) to build fluid conversational experiences. He’ll discuss the tools and concepts of tomorrow that enable an advanced real-time approach, including:

    -Natural language Generation (NLG)
    -Adaptive personalization
    -Conversational user interfaces
  • How to Justify an Investment in a Data Catalog
    How to Justify an Investment in a Data Catalog Matt Aslett of 451 Research & Andy Sheldon of Unifi Software Jun 27 2018 5:00 pm UTC 60 mins
    Analytics teams are becoming a shared resource throughout an organization and increasingly report to the Office of the CDO or CAO. As the roles of IT Managers, Developers and Data Scientists continue to evolve and Analysts engage more directly with business users we see self-service analytics taking root. The question then of investment and justification to spend on infrastructure and data management tools to enable self-service analytics is also shifting. This webinar will shed light on a recent survey of IT decision makers, CDOs, Analysts, Data Stewards and business users, who as users and purchasers must track and measure the ROI of a Data Catalog.

    In this Webinar participants will learn:
    •More on the evolving roles within organizations and the rise of stakeholders
    •Which business ROI criteria were most critical in the decision to purchase a Data Catalog
    •What capabilities of a Data Catalog respondents deemed most important when evaluating an investment
    •Hear first-hand from a customer what their experience has been in the evaluation and use of a Data Catalog; and
    •How ROI for a Data Catalog may be calculated
  • The Coming Wave of Martech Consolidation
    The Coming Wave of Martech Consolidation Nick Ezzo, VP of Demand Gen, Sage Intacct; Srihari Kumar, Chief Commercial Officer, 6sense Jun 27 2018 5:00 pm UTC 75 mins
    What’s the secret sauce for a stellar marketing tech stack? Ask a marketing leader!

    CMOs are consolidating their martech stacks and seeing considerable benefits when it comes to enhancing their ABM strategy. Don’t get left behind… see what gains you can achieve when you consolidate your martech stack.

    Join us with Nick Ezzo - VP of Demand Gen at Sage Intacct - and learn about the new business case, rolling up technologies like…

    · Lead scoring (Infer),
    · Intent data (Bombora),
    · ABM display ads (Terminus),
    · IP to company (Demandbase),
    · Enabling outbound activity into SFDC (Engagio),
    · Lookalike modeling and micro-segment building (Everstring)
    …into one end-to-end platform with 6sense.

    A 6-in-1 solution? Sounds like something you’ll want to tune into
  • Are you killing the benefits of your data lake? (North America)
    Are you killing the benefits of your data lake? (North America) Rick van der Lans, Independent Business Intelligence Analyst and Lakshmi Randall, Director of Product Marketing, Denodo Jun 27 2018 6:00 pm UTC 45 mins
    Data lakes are centralized data repositories. Data needed by data scientists is physically copied to a data lake which serves as a one storage environment. This way, data scientists can access all the data from only one entry point – a one-stop shop to get the right data. However, such an approach is not always feasible for all the data and limits it’s use to solely data scientists, making it a single-purpose system.
    So, what’s the solution?

    A multi-purpose data lake allows a broader and deeper use of the data lake without minimizing the potential value for data science and without making it an inflexible environment.

    Attend this session to learn:

    • Disadvantages and limitations that are weakening or even killing the potential benefits of a data lake.
    • Why a multi-purpose data lake is essential in building a universal data delivery system.
    • How to build a logical multi-purpose data lake using data virtualization.

    Do not miss this opportunity to make your data lake project successful and beneficial.
  • MRP and Guest Forrester Discuss Qualities of ABM Leaders
    MRP and Guest Forrester Discuss Qualities of ABM Leaders Jim Regan and Steve Casey Jun 27 2018 6:30 pm UTC 60 mins
    Join our guest Steve Casey, Principal Analyst for B2B marketing at Forrester, and Jim Regan, CMO and Co-Founder at MRP, to learn why artificial intelligence and machine learning are crucial to future proofing your account based marketing strategy. ABM and AI are converging and delivering actionable triggers to transform your customers’ experiences forever.
    Steve and Jim will share their perspectives on why utilizing AI to make predictions on prospects’ buying patterns and using those predictions to inform content strategy has shown greater results in account-based marketing strategies.

    Here’s what you’ll learn from this webinar:
    •Why AI should inform and operationalize your ABM strategy
    •When centralized insights can enable a consistent content strategy by target account
    •How to close the loop on integrated ABM Marketing strategies to identify and replicate high performing tactics, while eliminating the low performing ones

    Register now!
  • Create the ultimate shopping experience : Real-Time Analytics in Retail
    Create the ultimate shopping experience : Real-Time Analytics in Retail Adam Roach, Consulting Manager at Javelin & Sam Sibley, Account Manager at Exasol Jun 28 2018 9:00 am UTC 60 mins
    Retail has reached a point where multiple forces are driving irreversible changes in the industry, with outstanding or negative impacts. However, retailers that have embraced digital innovation are thriving. The future of commerce is now a new era where experiences are omni-channels and where digital is omnipresent.

    As Retail is becoming more and more omni-channel, you are able to gather tons of data, but in most respects, it’s deeply uninformative. Analytics might help you to contextualize this data, but how do you make sure that you gather insights fast enough to stay ahead of the pack?

    Big Retail and e-commerce names are relying on Javelin know-how and Exasol’s database to get near real-time analytics, and transform data into actionable inputs.

    Join us to benefit of their experience
  • The Download: Tech Talks by the HPCC Systems Community, Episode 15
    The Download: Tech Talks by the HPCC Systems Community, Episode 15 HPCC Systems Jun 28 2018 3:00 pm UTC 120 mins
    Join us as we continue this series of webinars specifically designed for the community by the community with the goal to share knowledge, spark innovation and further build and link the relationships within our HPCC Systems community. This episode will feature three speakers on the following topics:

    Jingqing Zhang, Imperial College of London
    Deep Sequence Learning and Text Classification

    Bob Foreman, LexisNexis Risk Solutions
    ECL Summer Code Camp Review
    On May 16th, five HPCC Systems Ambassadors along with Flavio Villanustre met with eight iRISE2 members for a two-hour ECL Code Camp. The event was a great success, and I thought I’d share with the community what we did and some of the ECL ideas that came out of it. Tips from Data Ingestion to ECL to Data Evaluation will be included in this segment.
  • Winning the Battle for OTT Audiences
    Winning the Battle for OTT Audiences IBC365 | Limelight Networks | Rede Telecine Jun 28 2018 3:00 pm UTC 75 mins
    Great content alone is not enough to sustain a successful on-demand internet-delivered OTT service.

    Whether it's broadcaster catch-up, special-interest content or producers like HBO and Disney going direct, the pressure is on for platforms trying to compete with the big beasts Netflix and Amazon. With the announcement of Salto as a joint venture of broadcasters in France, and UK channels investing in updating Freeview Play, OTT is centre-stage once again.

    Audiences have huge expectations of user experience, video image and quality-of-service - regardless of the network or device they are using. Delivering and managing a consistently-high quality of experience is crucial for media companies wanting to deliver a popular, engaging and profitable OTT service - whatever the content and business model.

    Leading OTT operators and their technology providers discuss how they have designed-in quality and user experience all the way through to consumers' devices, showing how this directly drives audience growth.

    They will reveal the risk factors that can destroy audience engagement, including poor streaming performance and data privacy and security fears.

    As OTT becomes inseparable from live broadcast, solutions for streaming time-sensitive, high-value live events and sports are assessed.

    Speakers:
    Guilherme Saraiva, CTO, Rede Telecine
    Steve Miller-Jones, Senior Director of Product Management, Limelight Networks
  • 5 Disciplines to Improve Sales Skills This Quarter
    5 Disciplines to Improve Sales Skills This Quarter Shawn Karol Sandy w/ special guest Dianna Gearin Jun 28 2018 3:00 pm UTC 45 mins
    For Account Executives, Business Owners, or Service Providers, there are dozens of books, blogs, and podcasts that promise to help you increase sales results. But what do YOU need to focus on to improve? In this session, we’ll break down the 5 key areas to focus for personal growth and sales success!
  • Stay the same? Hotel Payments 2.0 - Driving innovation in travel & hotel payment
    Stay the same? Hotel Payments 2.0 - Driving innovation in travel & hotel payment Jayson Canady, Hyatt, Mike Carlo, HEDNA, Mike Conyers, ResDiary, Alex Mifsud, Ixaris Technologies Jun 28 2018 3:15 pm UTC 60 mins
    A global panel explores the challenges and opportunities of improving efficiencies in payments for the hotel and lodging industry in the age of digital.

    Experts from the hospitality industry, technology innovators and payments discuss the merits, benefits and opportunities of driving efficiency in travel payments and their role in ensuring a seamless customer experience for a digital age.

    Panellists:
    Jayson Canady, Director Global Payments Strategy, Hyatt
    Mike Carlo, Board Director, HEDNA
    Mike Conyers, Founder & CEO, ResDiary
    Alex Mifsud, Founder & CEO, Ixaris Technologies
  • How AI is transforming retail customer acquisition strategies
    How AI is transforming retail customer acquisition strategies Suzy Deering, US CMO, eBay Jun 28 2018 5:00 pm UTC 60 mins
    AI is rapidly reshaping how retailers reach and engage customers across channels and in real time. And because your success in retail is so deeply interconnected with customer experience, from browsing to decision, purchase to post-purchase pleasure, AI is increasingly going from nice-to-have to necessity for higher sales and bigger bottom lines.

    With billions of customer behavior data points, transactional histories in the trillions of dollars, and pinpoint segmenting, AI turns hazy ROI best-guess calculations into data-driven predictions. It helps you uncover new customers, and adds science to the art of targeting your audience.

    Learn more about how retail organizations can use AI to find and evaluate customers, seize tailored opportunities along your customer’s journey, offer hyper-personalized recommendations and more, when you join this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * How AI helps retailers curate content, offers, and experiences to revolutionize customer acquisition and engagement.
    * How companies can leverage AI to uncover new markets
    * The role of AI in data-powered email marketing (e.g. empowered segmentation), voice and visual search
    * The future of AI in retail: What's next?

    Speakers:
    * Suzy Deering, Chief Marketing Officer, eBay North America
    * Rob Roy, Chief Digital Officer, Sprint
    * Eugene Feygin, SEO Manager, Sears
    * Jaimy Szymanski, Industry Analyst & Founding Partner, Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • 1 Month Post GDPR: Experts Weigh in on the Now What
    1 Month Post GDPR: Experts Weigh in on the Now What Ryan Hogan, Dir. of Strategic Advisory Services, AppSec Consulting / DPO, Tealium & Maltie Maraj, Sr. Counsel, Tealium Jun 28 2018 5:00 pm UTC 60 mins
    GDPR taking effect on May 25th has started an evolution in data governance. It’s evident that it’s top of mind right now for many brands, as all of us have been experiencing the influx of emails updating subscribers on privacy policies and GDPR compliance plans.

    Brands are putting measures into place with resources, budget and more to ensure compliance - but now that GDPR is in effect, what’s next? Successful organizations know that having a handle on data at all points within the data flow is critical to success - so what practices and strategies does a brand need to continue to continue to think about and implement post GDPR?

    Join this webinar and learn:
    - 3 ways to prevent unwanted attention to your brand post-GDPR
    - Data sharing and storage - what you can and cannot do going forward
    - EU privacy laws and ICO and FTC fines and implications of non-compliance
    - The benefits a brand will experience when thinking of data protection as an ongoing lifestyle rather than a one-time project

    The webinar will conclude with a live Q&A Chat with questions from the audience on all things data governance.
  • Marketing Analytics: How a Data Company Manages Marketing Data
    Marketing Analytics: How a Data Company Manages Marketing Data Fraser Harris, Head of Product at Fivetran, Ryan Segar, Head of Sales Engineering & Brenna Robinson, Head of Growth Marketing Jun 28 2018 5:00 pm UTC 45 mins
    Marketing is increasingly becoming a data-driven function — tracking more activity than ever before — but how can you make sense of it all? What tools do you need? What roles do the marketer and the analyst or technical partner play?

    Follow along with Head of Product at Fivetran, and Periscope Data’s Head of Growth Marketing and Head of Sales Engineering to get a full picture of how a data company handles marketing metrics — from the perspective of both the data analyst and the marketing professional.

    This webinar will cover:
    - Setting objectives and goals for marketing analytics
    - Tying together disparate marketing data sources
    - Some best practice dashboards Periscope uses
    - How analytics and marketing should work together — and how analysts can enable marketers to explore their own datasets
  • The Sales Leader’s Role in Conquering the Complex Sale
    The Sales Leader’s Role in Conquering the Complex Sale Alice Heiman, Founder & Chief Sales Officer Jun 28 2018 7:00 pm UTC 45 mins
    It is getting harder to close large enterprise deals. It’s not as easy as it used to be, and it requires sales and company leadership to become involved. Without doing the salesperson’s job, what is your role as a sales or company leader in closing these complex sales?
  • Обучение по продукту Commvault
    Обучение по продукту Commvault Дмитрий Иванюк, технический эксперт по продуктам Commvault Jul 5 2018 8:00 am UTC 240 mins
    Приглашем принять участие в бесплатном обучении по продукту Commvault, которое состоится 5 июля.

    Курс предназначен для эксплуатационного и административного персонала, ответственного за штатное конфигурирование Commvault и за поиск и устранение неисправностей.
    Участие бесплатное.
    Продолжительность: 4 часа

    В процессе обучения дается:

    - вводный технический обзор архитектурных особенностей, требований к планированию ресурсов и вариантов установки при развертывании Commvault;

    - описание передовых приёмов конфигурирования и повышения производительности а также об инструментах и процедурах поиска и устранения неисправностей, полезных при выявлении причин типовых проблем и их решении.


    По окончании курса слушатель сможет решать следующие ключевые задачи:

    - определять требования к ресурсам и установке, чтобы успешно развертывать и конфигурировать компоненты Commvault.

    - проектировать масштабируемое решение для хранения данных на дисковых, ленточных и облачных хранилищах данных.

    - проектировать высокопроизводительное масштабируемое решение для дедупликации данных и их хранения в ЦОД и вне его.

    - устанавливать и конфигурировать MediaAgent и Client Agent для приложений или файловых систем на хост-машинах, работающих под ОС Windows®

    - планировать и проектировать масштабируемое решение для защиты виртуальных сред.

    - локализовать узкие места в системе движения данных и принимать надлежащие меры по максимизации скорости или пропускной способности на путях передачи данных до MediaAgent/библиотеки.

    - использовать доступные инструменты и методологию диагностики CommVault для выявления возможных причин проблем и принятия мер по их решению.

    Обучение на русском языке проводит тренер, сертифицированный компанией Commvault. По итогам обучения участники будут готовы пройти сертификационный экзамен Commvault.
  • The path to an automated data warehouse built on Exasol’s in-memory database
    The path to an automated data warehouse built on Exasol’s in-memory database Glen Dawson, Sr Solution Architect at Wherescape & Dan Shuttleworth, Principal Consultant at Exasol Jul 5 2018 9:00 am UTC 60 mins
    What will you learn?

    Learn how WhereScape allows you build, change and operate your data warehouse via a drag-and-drop GUI, then auto-generates the corresponding code and deploys it with ELT. This removes human error and the need for hand coding, enabling you to benefit from Exasol’s rapid in-memory analytics faster, with less resource.

    The session will show you:

    • How data automation works and how it will change your working life
    • The advantages of using Exasol’s in-memory database
    • Why to use ELT not ETL, and how to make the transition
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Jul 5 2018 10:00 am UTC 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.