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Jason Galloway- KPMG US Customer Advisory, Jennifer Linardos- KPMG US Customer Advisory, Pete Frend- KPMG US AdvisoryRecorded: May 28 202060 mins
Brought to you by CMO Council and KPMG
What we will cover:
Marketing agility is an essential quality in uncertain times. Learn how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn’t working, in order to better manage spend across the portfolio.
As part of a four-part webinar series, the CMO Council and KPMG will explore strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Come away with immediate actions your organization can take in the next 30-60-90 days.
Who should attend:
This is an exclusive event extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.
Jeff Kunken (BrightTALK), Kimbre Lancaster (Gremlin), Katie Stuart (BigID)Recorded: May 28 202060 mins
The world’s events are going virtual and whether you’re running a series of webinars or full online conferences, it’s more important than ever to step up your game. Join a panel of experts for strategic and tactical tips to stand out and drive results. In this interactive webcam panel, we’ll cover:
- Creating content that inspires, stands out and generates business
- Finding the ideal mix of presenters to win the trust of prospects and customers
- Promoting through the right channels so you’re presenting to the right audience
- Following up with registrants and attendees effectively
- Measuring results to show business value and refine your program as you go
Henry Peyret, Principal Analyst, ForresterRecorded: May 28 202051 mins
Today’s enterprises are now required to evolve into the next phase of their digital transformation journey. This next step is driven by value transformation—and integration plays an important role. During this thought leadership session, guest speaker, Forrester Principal Analyst, Henry Peyret, author of The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019, discusses what this evolving landscape looks like, its key drivers, and what enterprises should consider to be successful.
Watch this webinar to learn more about:
- Evolving from digital transformation to values transformation
- The integration challenges and drivers in this transformation
- Integration trends: iPaaS, strategic iPaaS, and API-led hybrid integration
- What the next IT evolution looks like, and why you should care
- How to design your next enterprise organization
- Key recommendations
Paul Watts, The Consultative Selling Expert w/guests Lisa Leitch & Adam SniderRecorded: May 28 202053 mins
Selling with sensitivity may be more important now than ever, this presentation will arm sales professionals and sales leaders with tried and tested approaches to dealing with customers and prospective customers during challenging times. The presentation will take the form of a panel discussion with questions posed and answered, allowing for viewers to chat their questions in also.
You will learn:
1. The superpowers to sell with sensitivity
2. What to do when your customer cannot buy now
3. Understanding why Consultative Selling is more important than ever
4. Balancing business with bravery
Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at TealiumRecorded: May 28 202040 mins
Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.
Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).
You'll also take away:
- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)
- How to bring together teams and technology to implement your data privacy strategies and best practices
- Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at IterableRecorded: May 28 202042 mins
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.
Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.
So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.
-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns
Chad Burmeister, The AI for Sales Expert, with guest, Chandler BoltRecorded: May 28 202030 mins
Learn how to go from Blank Page to Best Selling Author.
There’s a book inside you. And Chandler’s goal is to help you find it and turn it into a bestseller to accomplish your unique author motives–even if you’re busy, idea-less, or bad at writing like Chandler.
Matt Serlin (Brandsight), Elisa Cooper (Brandsight), Tom Phillips (WIPR)Recorded: May 28 202059 mins
Within the last two months, priorities for corporate domain name managers have been turned upside down. With an increase in domain name abuse and a renewed focus on cost containment, corporate domain name managers are now being presented with competing priorities that are seemingly at odds with one another.
More than ever, corporate domain name managers are being asked to do more, with less.
Given these changing priorities, join domain name industry experts Matt Serlin and Elisa Cooper as they share practical steps for:
Paring domain name registrations and containing costs
Identifying and remediating security risks
Optimising portfolios and proving ROI
They will also be sharing best practices for selecting service providers, designing and managing domain name programmes, and streamlining workflow.
James Goodfellow, Product Marketing at Progress and Ken Beutler, Product Management at ProgressRecorded: May 28 202022 mins
The cloud has had a disruptive effect on traditional data warehousing over the past few years. Companies are relying more and more on cloud-based data warehousing as a solution to some of the critical needs of today’s digital business world, including modernization, scalability and cost-effectiveness.
From Amazon Redshift to Google BigQuery to Snowflake, Progress knows cloud data warehouses. Access and analyze the data in your cloud data warehouses at the speed of business with DataDirect Connectors for Cloud Data Warehouses—the widest, most performant line of ODBC and JDBC connectors for cloud data warehouses available.
Get more from your cloud data warehouse. View this on-demand webinar to discover:
- What is driving modern businesses to move to cloud data warehouses
- How you can best prepare your organization to make this leap
- Why our connectors are key to maximizing the value of your cloud data warehouse
Paolo Cuomo (Brit), Richard Hartley (Cytora), Andrew Rear (Munich Re Digital Partners) and Will Thorne (SCOR)Recorded: May 28 202064 mins
Accurate and efficient underwriting is the cornerstone of profitable growth. As pressure mounts on underwriters to deliver better and faster decisions, it is critical that transformation initiatives deliver effective tools to help underwriting teams drive productivity and boost human capacity.
How can the operations function best support profitable underwriting?
Join Intelligent Insurer as they talk to Munich Re, Brit, SCOR and Cytora about the practical steps insurers can take to drive efficiency and accuracy by augmenting the underwriter’s toolkit with a digital upgrade.
Hear from leading industry experts ready to share their tips, tricks and pointers. In this webinar, you’ll get exclusive insights from:
Paolo Cuomo, Director of Operations, Brit Insurance
Richard Hartley, CEO, Cytora
Andrew Rear, Chief Executive Officer, Digital Partners, a Munich Re Company
Will Thorne, Head of EMEA, Specialty and Lloyd's Ventures, SCOR
In just one-hour of dynamic discussion and debate, you’ll discover how to:
Get to grips with the latest tools available to enhance underwriting productivity, and explore how those tools are being applied to build a unified view of risks and relationships
Understand how AI can be used to complement the underwriter skill set, alleviating time spent on data analysis and submission triage while boosting human capacity in other areas, like relationship building and risk decision making
Get the detail on how to amplify core systems, and discover how to generate enhanced analytical insights that drive more personalised customer service and acquisition
Andreas Scheel, Senior Sales Engineer, ExasolRecorded: May 28 202024 mins
An introduction into data warehousing with Data Vault in combination with Exasol.
This webinar will take you through the benefits of Data Vault and how Exasol solves the challenges that Data Vault poses.
Andreas Scheel, senior sales engineer at Exasol will:
- Guide you through the core principles of Data Vault
- Explain where it can help in your daily information lifecycle
- How to use Exasol to mitigate and solve challenges that Data Vault brings
-Basic understanding of Data Warehouse modelling concepts
- Basic understanding of database systems
- Fundamentals of Data Vault
- Introducing the Exasol Database
- Best practices
Mark Singh and Jeff EdwardsRecorded: May 28 202030 mins
If you look in any organization, you will find a hard-working group of individuals tasked with the near impossible: navigating an increasingly complex IT environment while securely ensuring virtually zero downtime. At your company, that group is you and your IT team—and the software you choose to empower your team is critical to maximizing your performance.
Hear from subject matter expert Mark Singh, Sr. Solutions Engineer for WhatsUp Gold, on how to empower your IT team to address critical business issues. In this webinar, you’ll learn how to:
Gain complete visibility into your network
Create notifications that alert IT staff and help mitigate network issues
Generate custom reports on device status and system performance
Mash Patel, CEO of Kurtosys and Jean-Francois Hautemulle, Founder and Principal at Terres Neuves ConsultingRecorded: May 28 202033 mins
Mash Patel, CEO of Kurtosys and Jean-Francois Hautemulle, Founder and Principal at Terres Neuves Consulting, discuss key topics, from the state of fund selection to ESG and the impact of COVID-19 on the investment industry.
Get direct information about the fund selector process during a period of volatility and hear more on driving effective client communications for asset managers during this crisis.
Our guest speaker, Jean-Francois is the founder and principal of Terres Neuves Consulting Limited, a consultancy focusing on partnering with asset gatherers for their investment product initiatives: Strategy, Marketing, Governance, innovation.
Previously, he built the Product Strategy team of JPMorgan Asset Management in EMEA in the support and growth of the JPMorgan Asset Management’s EMEA Funds Distribution platform.
Before JPMorgan, Jean-Francois worked at Unicredit, where he led the Pan European Fund Selection team.
He was responsible for the evaluation and selection of the funds offered by the UniCredit Private Bank in Italy, Germany, Austria and CEE. He initiated and rolled out their Preferred Partner programme, with a selection of 10 international asset managers as exclusive providers of fund solutions.
Jan Falkenstein, Senior Solutions Engineer, ASG Technologies & Joerg Ribbeck, Partner Manager, Comline AG, DortmundRecorded: May 28 202034 mins
Content, seine Vernetzung und Verfügbarkeit ermöglichen fundierte betriebliche Entscheidungen und das Entstehen neuer Ideen für Produkte und Dienstleistungen. Weiterhin enthält er sämtliches Wissen zu Geschäftspartnern, das Unternehmen benötigen, um Erwartungen zu bedienen und einen Mehrwert gegenüber Wettbewerbern bieten zu können.
Oftmals liegt dieser Content jedoch eingeschränkt verfügbar über verschiedenste Anwendungen und Repositories verteilt. Zudem wachsen die Datenmengen exponentiell. Sind Unternehmen aktuell in der Lage all diese Informationen zu verwerten und ihren Wert zu nutzen?
Sehen Sie in unserem praxisorientierten Webinar, wie ein modernes Content Ökosystem hilft, Informationen effektiv in zentrale Geschäftsprozesse einzubinden, um diese zu optimieren. Unternehmen schützen so ihre Investitionen, können aber gleichzeitig digitale Initiativen vorantreiben und auf sich verändernde Rahmenbedingungen reagieren.
Folgende Themen erwarten Sie:
- Ausgangslage: verteilte Informationsquellen und Content Silos plus Einhaltung regulatorischer Anforderungen
- Kosten senken, Digitalisierung vorantreiben und dann noch migrieren? Wir haben einen anderen Ansatz: Unser Vorgehen an einem Kundenbeispiel aus der Praxis
- Wie gelingt es, Content aus diversen Anwendungen zentral verfügbar zu machen und zu nutzen, um Prozesse zu optimieren und Wert aus den Informationen zu generieren?
- Smarte Wege in ein Content Ökosystem
Thomas Niewel, Technical Sales Director bei DenodoRecorded: May 28 202056 mins
Datenvirtualisierung ist in der Fachwelt omnipräsent und Analysten wie Gartner beschreiben den virtuellen Integrationsstil als essentiell für eine modernen Datenarchitektur. Dennoch gibt es keinen besseren Weg, mehr über die Technologie zu erfahren, als diese selbst zu nutzen!
„Sage es mir, und ich werde es vergessen. Lass es mich tun, und ich verstehe.“ [Konfuzius, chin. Philosoph 551-479 v. Chr.]
In dem 1-stündigen Online-Workshop erhalten Sie eine Hands-On Einführung in die Denodo-Plattform für Datenvirtualisierung und lernen direkt selbst, Lösungen zu entwickeln.
An wen richtet sich der Workshop?
• IT / Architekten: Die sich mit schnellen und aktuellen Datenzugriffen beschäftigten
• Data Scientists: Die Einblicke aus relevanten Datensätzen gewinnen möchten
• CDOs: Welche die Vorteile von Datenvirtualisierung selbst erfahren möchten
Der Workshop baut auf dem Azure Cloud-Ökosystem auf, um typische Herausforderungen zu lösen, mit denen Data Scientists und Architekten konfrontiert sind. Der Workshop führt Sie durch die Anbindung verschiedener Datenquellen, die anschließende Datenmodellierung und gibt Ihnen praktische Einblicke in die mächtigen Funktionen unserer Plattform zur Performance-Optimierung.
Jeff Noto, SVP Business Analytics, Mohit Daswani, CFO - ThoughtSpot, Sofie Garden, Solutions Engineering - ThoughtSpotRecorded: May 27 202050 mins
For finance leaders, it feels like the world has been flipped upside down. Learn how companies are mastering working capital management amid volatility to mitigate risk, improve cash positions and make decisions real time across your breadth of customers and suppliers.
Pushpa Ramachandran, General Manager - Wipro, Seong Park, SVP Customer Success - ThoughtSpot, Glenn Schurter - ThoughtSpotRecorded: May 27 202050 mins
For IT leaders, faster access to facts matters now more than ever. In these changing times, they need to be able to quickly assess the impact of operational disruptions on their business to rapidly adapt and address infrastructure needs and issues. Learn how companies are planning for business continuity amid volatility to mitigate risk, ensure critical business functions continue to operate, and make smart decisions in real time.
Amir Shaked, VP R&D at PerimeterX and Hadas Weinrib, Product Marketing at PerimeterXRecorded: May 27 202054 mins
Two new carding bots are threatening websites and putting customer PII data at risk. The increase of credit card usage has led to an unexpected growth of carding bot attacks. The result is significant revenue loss for e-commerce sites. Not only is revenue at stake, but these threats jeopardize a company’s reputation, customer trust and online user experience. Carding attackers target websites and platforms, exploring new methods and tools to automatically validate stolen credit cards. In this session, you’ll learn about the new carding bots that threaten e-commerce sites and put customer PII data at risk. We will also show how to better protect your websites, mobile applications and APIs from these new bots.
Mickey Alton, Research Team Leader at PerimeterX; Ameet Naik, Director of Product MarketingRecorded: May 27 202062 mins
In late 2019, British Airways was fined $229M for loss of customer data from their website that was caused by a Magecart attack. Digital skimming and Magecart attacks continue to be a major threat to online businesses, exposing payment card data and customer PII. The research team at PerimeterX has uncovered a new trend where multiple independent Magecart groups are skimming data from websites concurrently. In this part. We’ll examine two major incidents uncovered by the PerimeterX research team, where attackers infiltrated digital services through Magento-based applications.
Kevin Barrett, Senior Cloud Solution Architect, MicrosoftRecorded: May 27 202034 mins
When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.
Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.
Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:
Microsoft’s view of the modern data estate and predictions on upcoming industry trends
How to overcome the challenge of obtaining complete business views in the cloud
The benefits of Customer 360 and a real-world business example
Step-by-step guidance on how to create 360-degree views for anything
Greg Jordan (Nationwide), Pat Shanahan (Nationwide), Emigdio Zambada (Nationwide), and Brian Sampsel (Covail)May 29 20201:00 pmUTC60 mins
In honor of International Internal Audit Awareness Month (May 2020), come hear from Greg Jordan, Nationwide's Senior Vice President and Chief Audit Executive, Pat Shanahan, AVP Information Technology Audit Office, Internal Audit and Emigdio Zambada, Nationwide's IA Data Analytics Director, discuss how their department expanded the use of data & analytics by building a continuous auditing program in the cloud. Partnering with Covail, they leveraged advanced analytics like AI and have provided education and resources to all of their auditors to enhance their data analytics skill set.
Toni Schmelzle from SAP Concur, Marina Lemas from Gigamon, Kristy Murphy from Verizon, Frannie Danzinger from IntegrateMay 29 20204:15 pmUTC31 mins
Today Marketing teams are under pressure to achieve ever-increasing lead targets which often end up in quality taking second place to quantity.
The result: pipelines filled with low quality leads, disappointing conversation rates and un-productive friction between marketing and sales.
Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:
-How to navigate the pressure to meet lead targets without sacrificing quality
-What makes a Good and Bad Lead in 2020
-Strategies to eliminate Bad Leads
-What it all means for Marketing & Sales alignment
Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.
Adrienne Whitten and David FrickJun 1 20209:30 amUTC40 mins
Marketing automation is much more than just software. Marketing automation is a strategy.
Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:
What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
What steps you need to take in order to prepare your organization for a shift in strategy
What benefits marketing automation can provide to organizations ready to embrace digital transformation
Dries Buytaert, Angie Byron, Gábor Hojtsy, Tim LehnenJun 1 20202:00 pmUTC63 mins
June 3rd, 2020 marks the launch date of the highly-anticipated release of Drupal 9 within the Drupal community.
As with any major release of a new version of Drupal, this prompts many questions. "What will change from Drupal 8 to Drupal 9?", "What experience can I expect with Drupal 9?" and "How do I prepare my site today?" Whether you are on Drupal 6, Drupal 7 or Drupal 8, we have answers for you.
Watch Dries Buytaert, the Founder of Drupal and Acquia’s Co-Founder & CTO, alongside Drupal experts Angela Byron & Gábor Hojtsy as they share insights on how to prepare for the release of Drupal 9, followed by an audience Q&A session moderated by Tim Lehnen, Drupal Association’s CTO.
In this session, you’ll learn:
- What to expect from Drupal 9
- How you can prepare your site, whether you’re on Drupal 8 or previous versions of Drupal
- The resources and tools available to make the upgrade as seamless as possible
- What you can expect from the Drupal 9 experience and the benefits of upgrading
Chris Roxburgh - Maguire TrainingJun 2 202010:00 amUTC60 mins
75% of UK business people have a LinkedIn profile, but few prepare it properly for that potential client visit. With over 10 million UK members using LinkedIn every day, it must be worth investing some time in ensuring that your profile makes that all-important good first impression.
Just as you wouldn’t attend a sales pitch unprepared, wearing shorts and a tee-shirt this webinar will demonstrate how to avoid the online equivalent with your LinkedIn profile. We will demonstrate how to build a profile that will impress visitors and create a hunger to learn more about you and your services.
5 Key takeaways:
1.The sheer scale of the opportunity offered by LinkedIn
2.That by using this most underestimated sales aid properly, you will become one of the 1% who do!
3.The power of a direct message
4.The importance of good, mixed content
5. That people buy people, so do your profile justice
Helena Schwenk, Technology Evangelist,; Eva Murray, Technology Evangelist | ExasolJun 2 20201:30 pmUTC30 mins
What are industry experts saying about changing investment priorities? What does this mean for your business now and in the long-term? Find out in this webinar.
Necessity is the mother of innovation as the saying goes and this is certainly true in the current environment. A tough operating climate is forcing organizations to rethink how they leverage technology investments and accelerate their adoption to support the business.
In this episode of Data Xpresso, we'll take a look at what the industry experts are saying and their view on changing technology investment priorities specifically relating to cloud, analytics and machine learning. Most importantly, we’ll be addressing what this means for businesses in the short and longer term.
Guy Hanson, VP Customer Engagement, Validity, Tim Bond, Head of Insight, DMAJun 2 20202:00 pmUTC75 mins
Before it arrives in the inbox, email requires transparent data management; dedicated time and resources; and continuous testing and monitoring. But how aware are marketers of email deliverability best practice? Join Validity as we explore the journey to the inbox.
Richard Winter, Wintercorp & Madhup Mishra, Hitachi VantaraJun 2 20203:00 pmUTC60 mins
Want to learn how to balance conflicting priorities of enabling exponential Hadoop growth while mitigating infrastructure costs under challenging economic conditions? Join Richard Winter (CEO of Wintercorp, an independent Big Data Consulting firm) and Madhup Mishra (Director of Technical Product Marketing at Hitachi Vantara Digital Solutions) to discuss large-scale Hadoop challenges and learn about how to manage growth while saving millions. We will discuss novel strategies for optimizing Hadoop through non-disruptive tiering of less frequently used data and demonstrate hard total-cost-of-ownership saving in millions over the next 3-5 years.
Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at IterableJun 2 20204:00 pmUTC62 mins
You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.
In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.
This session includes:
-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants
Mark MacIver, CEO, Integrationworx & Miko Roller, Director MDM, PivotreeJun 2 20205:00 pmUTC60 mins
In unprecedented times your ability to pivot and react to change is essential. Financial pressures, supporting remote work, ensuring business continuity, or scaling to meet unusual demands can place tremendous strain on your existing on-premise Informatica Product 360 infrastructure. Moving to the cloud provides you with a secure, high performing, resilient and efficient way to use your Informatica Product 360 solution.
Please join Integrationworx and Pivotree in this live webinar to learn more about the advantages of moving your Informatica Product 360 platform to the Cloud including:
- Optimizing for Efficiency
- Cost Savings
- Scaling for Demand
- Managed Services
- Expanding Product 360 capacity and innovations
Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for a one hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.
Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.
Mike Raley, SVP Marketing - Coveo; Ezmie Bouchard, Product Manager - Coveo; John Ragsdale, VP Research, Technology - TSIAJun 2 20205:30 pmUTC47 mins
Many organizations planned to improve their digital self-service offerings in some way this year: investing in chatbots, in-product help, communities, knowledge management, video content, search, and more. But given the new reality we’re all living in, your customers need better digital self-service now. It just can’t wait.
This research-based briefing designed to help you quickly adapt to your customers’ needs for self-service - and take the pressure off your contact center - fast. You’ll learn the practices of digital experience leaders from Informatica, Ellucian, VMware, Tableau, and others which are proven to:
- Help customers easily find information on their own, using the data and knowledge you already have.
- Connect customers with answers where they are and enable them to resolve issues using your lowest-cost channels.
- Reduce the pressure on your support engineers by empowering them with swift access to all of the contextually relevant knowledge they need to solve cases.
Danny Stout, Senior Lead Solutions Consultant at TIBCO Software IncJun 2 20209:00 pmUTC45 mins
Data science is a differentiator (or secret weapon) for many companies today. Make data science your superpower and bask in the glory of saving the day.
Much like superheroes, demand for data scientists outstrips supply. That shortage is due largely to the amount of training that goes into becoming a super data scientist. With so many skills needed to an effective, powerful data scientist, it’s often smart to focus on the top six:
- Captain Obvious: Focus on Python
- Agent Collaboration: Develop those people skills
- The Incredible Scaler: Develop your ability to scale
- Doctor Data: Develop your inner data engineer
- Ethos: Keep ethics in mind
- Vog: Learn to soar in the cloud
Focus on these abilities to set yourself apart. But don’t feel overwhelmed, unlike many superheroes on the screen, you don’t have to do it alone. Let us be a part of your superhero team and get started on your quest to protect and strengthen your company with data science.
Sales Funnel Advisory Specialist Peter StrohkorbJun 2 202011:00 pmUTC52 mins
If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
Register now, or miss out.
Advanced data science techniques, like machine learning, have proven an extremely useful tool to derive valuable insights from existing data. Platforms like Spark, and complex libraries for R, Python and Scala put advanced techniques at the fingertips of the data scientists. However, these data scientists spent most of their time looking for the right data and massaging it into a usable format. Data virtualization offers a new alternative to address these issues in a more efficient and agile way.
Attend this webinar and learn:
• How data virtualization can accelerate data acquisition and massaging, providing the data scientist with a powerful tool to complement their practice
• How popular tools from the data science ecosystem: Spark, Python, Zeppelin, Jupyter, etc. integrate with Denodo
• How you can use the Denodo Platform with large data volumes in an efficient way
• About the success of one of our clients has had as a result of seasoning the Machine Learning and Blockchain Landscape with data virtualization
Eric Le Ven, Archimag; Caroline Buscal, Consulting du Groupe Serda; Avi Sellem, ASG & Marouéne Makhloufi, ASGJun 3 20209:00 amUTC60 mins
La communication BtoC évolue au même rythme que les usages digitaux. Dans leurs échanges documentaires avec les entreprises, les consommateurs utilisent aujourd’hui avec une certaine agilité plusieurs canaux de communication (mail, services en ligne, app mobile, etc.). Il convient d’appréhender au mieux ces différents canaux et d’en tirer des avantages compétitifs, tant au niveau de la contractualisation que de la fidélisation client. Ce qui passe par une modernisation du système d’information. En effet, les solutions traditionnelles ne répondent que partiellement (ou plus) à ces nouvelles exigences omnicanales.
Dans ce contexte, ASG Technologies, en partenariat avec le groupe Serda-Archimag, vous convie à un webinar où vous pourrez :
- Obtenir un panorama des pratiques documentaires actuelles.
- Découvrir l’état de l’art du marché et les nouveaux défis des industries à forte interaction client (Banques, Assurances et Mutuelles).
- Assister à une démonstration du socle technologique ASG autour de cas métiers concrets
- Comprendre au travers d’un retour d’expérience client comment moderniser son système d’information pour améliorer la qualité des services
Omer Artun Founder and CEO, AgilOne Chief Science Officer, AcquiaJun 3 202010:00 amUTC57 mins
Marketers have it easy, right? Flush with piles of customer data, it should be simple to know exactly who your prospects and customers are, target them with the perfect message, and grow your revenue from the data you own.
But it's not.
There is more data than ever before, but marketers struggle to know the most basic details of their customers:
-96% of marketers are challenged in building a comprehensive, single view of the customers
-40% of marketers are unable to personalize because of the inability to link data across disparate technologies
It doesn’t have to be this hard.
Watch Acquia’s AgilOne webinar to learn how you can use machine learning to unlock siloed data and gain a single view of your customers.
Ashley Fletcher, VP Marketing at Adthena - hosted by Lewis Dormer, Digital Marketing Executive at Smart InsightsJun 3 202011:00 amUTC60 mins
In times of constant change, understanding where and how to adjust your digital strategy can feel overwhelming. Decisions made without data could jeopardise your ROI, and your marketing tactics are being monitored closely by the C-Suite who are seeking immediate results and stability.
In this session, we're joined by Adthena's Marketing VP, Ashley Fletcher, who will walk you through how a selection of UK C-Suite members are playing out winning formulas across Retail, Energy, Education, Finance, Gaming, Telco, Technology and Healthcare. Find out how key brands are using Paid Search as the guiding light in a volatile market.
Who should listen in?
- If you’re responsible for managing digital marketing in the UK and Google Ads is part of your channel mix, this session is for you!
- Agencies who are responsible for managing Google Ads for brands.
What you’ll learn:
- How to present your strategy to C-Suite stakeholders with data
- How to get ‘out of the weeds’ of campaign metrics and deliver a clear strategic narrative
- How leading UK brands are guiding their C-Suites using Paid Search
- How verticals in the UK are adapting to change using Paid Search
Who is Adthena?
Adthena is the world’s most advanced intelligence platform for paid search advertising, using AI technology and machine learning models to give customers a clear view of the market shifts and all the moves their rivals make across the search landscape. This means they can make informed, strategic decisions and ensure success, supported by a team of world-class industry consultants.
Laetitia Korn, CMO at IndeximaJun 3 202012:00 pmUTC17 mins
How can IT leaders support their organizations in shifting from being paralyzed by the unprecedented to catalyzed by the precedented?
What if the primary reason behind digital transformation for CIOs, CDOs and CTOs was to make data talk? This is one of the questions that one can ask at a time when IT and innovation managers must now lay the foundations for digital transformation and guarantee their company’s increasingly fragile positioning on the market.
Access to data must be fast, secure and aligned with business strategy in order to provide its true value. And, this is all the truer in a recessionary climate.
1. What are the entry points to carry out this transformation and succeed with it?
2. What are the use cases and expected benefits?
3. Which technologies to use and which best practices to implement?
Duration: 30 minutes
Speaker: Laetitia Korn, CMO, Indexima
Kenny Milliner, Richard ThorpeJun 3 202012:30 pmUTC45 mins
Join HCL Commerce and IBM GBS iX as they share how to accelerate your digital transformation through a headless commerce approach. Modernizing your business and simplifying your infrastructure is possible with HCL Commerce and IBM GBS iX
Does the fear of unmanaged devices keep you up at night? With Progress | Ipswitch WhatsUp Gold (WUG) Technology you are able to efficiently monitor network devices, systems and applications. In this webinar we’ll show you how to:
You’ll also hear from WUGspert, Mark Singh, on:
Gain complete visibility into your network
Monitor your network end-to-end
Generate custom reports on device status and system performance
Create notifications to alert IT staff to mitigate network issues
Complete the form on this page to watch the pre-recorded webinar.