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Marketing

  • How to Prepare for GDPR: A Gemalto Case Study
    How to Prepare for GDPR: A Gemalto Case Study Jean-Pierre Mistral, Director of Global Data Privacy and Alex Hanway, Encryption Product Marketing Recorded: Dec 18 2017 60 mins
    Join us for a new webinar in our series focused on helping companies prepare for the upcoming global government regulations, like European General Data Protection Regulation (GDPR). Data sovereignty, especially for cloud-first companies, is becoming an important part of any security strategy as these data breach regulations go into effect next year. Being able to demonstrate best efforts to protect the privacy of an individual’s data will be a requirement and non-compliance will have hefty monetary ramifications.

    This webinar will walk attendees through what Gemalto has already done and is doing to prepare for data privacy regulations from product management to sales operations and more. Our Director of Global Data Privacy, Jean-Pierre Mistral, will share how and what we have done, takeaways and timelines and Alex Hanway, Product Marketing, will cover the different technologies companies can use to mitigate the risk of non-compliance and what this means for business operations globally.

    Join us to hear more about:
    •What is GDPR?
    •Case Study: A look at how Gemalto has prepared for GDPR
    •The implications for local businesses and technologies that can help mitigate risk around complying with data privacy regulations
  • How Cryptocurrencies are Changing the Face of Financial Services
    How Cryptocurrencies are Changing the Face of Financial Services Eric Larchevêque, CEO at Ledger and Joe Pindar, CTO Office Director of Strategy Recorded: Dec 15 2017 61 mins
    Joint webinar with Ledger and Gemalto discussing how cyrptocurrencies have the potential to revolutionize the financial industry and what needs to be done to secure the digital assets.
  • Using Analytics to Protect At-Risk Children
    Using Analytics to Protect At-Risk Children Beena Tharakan, Ernst & Young and Greg Henderson, SAS Recorded: Dec 15 2017 64 mins
    One of the paramount responsibilities of government is the protection of the welfare of youths and children. Study after study has demonstrated the correlation between contact and interaction with child protective services and later quality-of-life outcomes. And on too many occasions, at-risk youth become tragic statistics before they reach adulthood.

    In the on-demand webinar Using Advanced Analytics to Protect At-Risk Children, hosted by Institute of Public Administration of Canada (IPAC) Chief Executive Officer Robert Taylor, experts from SAS Institute and Ernst & Young discuss the challenges facing child welfare professionals, how data from disparate sources can flag high-risk situations, and how an evidence-based approach, focused on outcomes for at-risk children, can be driven through the operation, from policy-makers to program managers to front-line workers and improve outcomes.
  • The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy
    The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy Angelina Elhassan, James Huddleston, & Lillian Bui Recorded: Dec 14 2017 57 mins
    Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.

    You’ll walk away knowing how to:
    -Strategize your presence at conferences & tradeshows to make the most impact
    -Measure leading indicators of success and KPIs post event
    -Allocate your budget in the best way possible
  • The Importance of Communicating with Images and Video
    The Importance of Communicating with Images and Video Ryan Knott, TechSmith Corporation Recorded: Dec 14 2017 56 mins
    Humans are hardwired for communicating with visuals. Learn some eye-opening statistics on engagement with video and images, as well as some best practices for improving your marketing and social media videos. Learn how you can use video and visuals to better engage your customers.

    Join Val Swisher, sitting in for Scott Abel, The Content Wrangler, and Ryan Knott, Public Relations Specialist at TechSmith, for this free, one-hour webinar. Attendees will learn why visuals and video are so important to your marketing content, why perfection is killing your marketing videos, and three easy ways to improve your video process.
  • The Last Mile: Implementing Your Data Strategy
    The Last Mile: Implementing Your Data Strategy Jen Underwood, Founder & Principal Consultant of Impact Analytix & Peter Sprague, VP of Product Management, Pyramid Analytics Recorded: Dec 14 2017 49 mins
    Data leaders face a daunting challenge: implementing enterprise-wide data strategies that deliver tangible wins without sacrificing security, agility, and transparency. To successfully implement their strategies, they must approach this by deploying a solution that leverages existing investments while meeting changing organizational needs. We will discuss best practices for taking their data strategies through the last mile and how an Analytics OS makes it possible.

    Key Takeaways:
    * Understanding of the need for an analytics strategy
    * Best practices around implementing an analytics strategy
    * How the needs of an analytics strategy tie in to the design of an analytics operating system
  • AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale
    AI Gets Real: How to Find and Leverage Buyer Beliefs at Scale Damon Waldron, VP, Marketing, Protagonist & Babak Rasolzadeh, Director, Data Science, Protagonist Recorded: Dec 14 2017 12 mins
    Learn How AI Insights Help Marketers and Communications Execs Communicate More Effectively

    There’s a lot of talk today about Artificial Intelligence in the marketing world but is it really actionable or just a lot of noise? In this live webinar we dig into a real application of AI that’s being used by the top enterprises, foundations and US government agencies: Narrative Analytics. This approach mines billions of digital data points in online discourse and surfaces beliefs about brands, products, industries or any topic. Protagonist then builds strategies and playbooks around these beliefs so marketers, communications execs and even CEOs can communicate more effectively. In this lively webinar, Damon Waldron, VP of Marketing and Babak Rasolzadeh, noted data scientist and Head of Protagonist’s Data Science team dive into what Narrative Analytics is and how it’s having a profound effect on how organizations engage their audience.

    Join us to learn:
    - How AI brings out deep beliefs from online discourse, including news articles, social media, product reviews
    - Why traditional market research and social media monitoring isn’t enough
    - How organizations use Narrative Analytics to drive their messaging, positioning, content generation and much more
  • 5 Ways to Fuel Your Big Data Analytics in 2018
    5 Ways to Fuel Your Big Data Analytics in 2018 John Morrell, Senior Director Product Marketing, Datameer Recorded: Dec 14 2017 49 mins
    The big data analytics market has undergone continuous transformation since its’ inception and continued in 2017 with new innovations and a strong move to the cloud. But from the view of a customer, the world should be getting simpler, not more complex, and they expect products to make deployments faster and easier.

    Instead of complex, “piece together your own architecture” approaches, 2018 will be a year in which customers can really focus on what’s important – the data and analytics – and not the underlying technologies that support them, whether on-premise, in the cloud, or hybrid.

    In this session, John will explore five ways in which modern big data platforms will enable to you:

    -Accelerate your big data initiatives
    -Get more value from your data lakes
    -Drive faster, more innovative analytics
  • The Easy Formula: Validation Made Easy
    The Easy Formula: Validation Made Easy Patrick Bosek, Jorsek LLC Recorded: Dec 14 2017 60 mins
    Validating content is a core component of the modern TechComm process, but often there are still far too many manual processes. Manual checking and validation is inefficient, error-prone, and supremely not fun.

    Join Paul Perrotta sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, Patrick will go through a set of tools that demonstrates how validation can be mostly automated, making your life easier and ultimately producing better results.
  • Real World Use Cases for AI
    Real World Use Cases for AI Nick Patience (451 Research) and Mark Gamble (OpenText) Recorded: Dec 14 2017 54 mins
    The key to your enterprise's success lies in leveraging data, AI and analytics to improve processes and optimize your business. But what technologies and techniques should you use and what sorts of problems can AI solve for you? Join us to hear Nick Patience, Principal Analyst at 451 Research, discuss AI and explore how machine learning-based analytics benefits organizations across a variety of use cases. The session will include an overview of Magellan - OpenText's new AI and analytics platform - and will feature live demos and a customer case study. Attend to learn how Magellan can provide a powerful, cost effective, flexible option for implementing AI in your organization.
  • RIDE Containerized Data Science IDE server For Enterprise
    RIDE Containerized Data Science IDE server For Enterprise Ali Marami, Data Science Advisor at R-Brain Recorded: Dec 14 2017 45 mins
    RIDE is an all-in-one, multi-user, multi-tenant, secure and scalable platform for developing and sharing Data Science and Analytics, Machine Learning (ML) and Artificial Intelligence (AI) solutions in R, Python and SQL.

    RIDE supports developing in notebooks, editor, RMarkdown, shiny app, Bokeh and other frameworks. Supported by R-Brain’s optimized kernels, R and Python 3 have full language support, IntelliSense, debugger and data view. Autocomplete and content assistant are available for SQL and Python 2 kernels. Spark (standalone) and Tesnsorflow images are also provided.

    Using Docker in managing workspaces, this platform provides an enhanced secure and stable development environment for users with a powerful admin control for controlling resources and level of access including memory usage, CPU usage, and Idle time.

    The latest stable version of IDE is always available for all users without any need of upgrading or additional DevOps work. R-Brain also delivers customized development environment for organizations who are able to set up their own Docker registry to use their customized images.

    The RIDE Platform is a turnkey solution that increases efficiency in your data science projects by enabling data science teams to work collaboratively without a need to switch between tools. Explore and visualize data, share analyses, all in one IDE with root access, connection to git repositories and databases.
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • AR and VR by the Numbers: A Data First Approach to the Technology and Market
    AR and VR by the Numbers: A Data First Approach to the Technology and Market Nicolas Nadeau, President and Exostatic; Andrew Mayer, VR/AR Consultant Recorded: Dec 13 2017 46 mins
    With AR and VR technologies, it’s the first time that data collection has been part of the front-end strategy vs back-end process. As companies compete to create new, interactive experiences, data is the tool of choice to measure all aspects of player engagement and marketing effectiveness. In this webinar, two industry experts, Nicolas Nadeau and Andrew Mayer, will talk about the trends driving AR and VR markets today, and what data-driven approaches companies need to think about to compete in these markets tomorrow.

    Nicolas Nadeau - President, Exostatic

    Multidisciplinary entrepreneur who has been working in the gaming industry for more than 15 years, Nicolas produced video games for Ubisoft, Disney and Gameloft with his first company in 1999. He then joined the ranks of EA followed by Ubisoft as an economic designer and producer. He founded exostatic.com 5 years ago and worked with major clients such as Microsoft (US), BBC (UK), Hoplon (Brazil) & Warner Brothers. Amongst others, Exostatic is notably in charge of the complete app data pipeline for Mattel as well as analytics for one of the leading VR game developers, Survios.


    Andrew Mayer, VR/AR Consultant

    His unique insights on gameplay, platform, and player interaction have translated into highly successful projects in a variety of mediums, from tabletop to television (and everything in-between). During that time Andrew has worked with numerous companies including Sony, Time Warner, EA/Bioware, and Telepictures Productions. He has integrated interactive experiences with major intellectual properties, including Batman, Tonka Toys, Reader Rabbit, The Ellen Show, and much more.

    Andrew currently works as a consultant and teacher, helping students and companies create more powerful interactive experiences through the effective integration of play, content, engagement, and monetization across numerous platforms, including mobile, VR, and AR.
  • How to Build a Website that Makes the NICE List this Year
    How to Build a Website that Makes the NICE List this Year Jen Holtvluwer, Director of Digital Marketing at Cherwell Software Recorded: Dec 13 2017 48 mins
    According to a recent Accenture study, 94% of B2B buyers conduct online research at some point in the buying process. Is your online storefront up to par?

    As an entrepreneur or business owner, your website is a top priority. Join us for this live holiday-themed webcast that focuses on keeping your website off the naughty list and how to put your company ahead in the New Year. You will learn the 5 key areas to keep top-of-mind when either creating new or redesigning a current website.
  • How B2C Marketers are Sharpening Their Targeting with Professional Data
    How B2C Marketers are Sharpening Their Targeting with Professional Data Meredith Berninger, Senior Account Director, Data Partnerships at LiveRamp and Orlando Perez, Sr Director, Dun & Bradstreet Recorded: Dec 13 2017 33 mins
    Truth: Your customers’ professional attributes are just as important as their non-professional attributes. Career paths speak to who a person is - to their values and interests. When you know what someone does for a living or the company they work for, you have a better idea of their intentions and life trajectory. But these consumer insights are often forgotten when the marketing campaign is built and executed, which leaves money on the table.

    If you’re a data-driven marketer who is already using Household Income for targeting or a marketing leader who is ready to uplevel your targeting strategy, join LiveRamp and Dun & Bradstreet in a 30-minute webinar where you’ll learn:

    *How to marry personal and professional-level data for precision targeting
    *How professional-level data empowers better brand experience and campaign performance through examples
    *Is Professional-Level data right for your targeting strategy?: 3 Easy Questions
  • Using Augmented Analytics to Gain a Competitive Business Advantage
    Using Augmented Analytics to Gain a Competitive Business Advantage AnswerRocket: Pete Reilly and Mike Finley; Dayton Freight: Ryan Cronin Recorded: Dec 12 2017 45 mins
    Today’s companies need approaches to analytics that are both faster and smarter than ever before. Faster, because business users can no longer afford to wait days or weeks to get questions answered by overloaded technical analysts. And smarter, because it’s no longer sufficient to only report what happened when. Augmented analytics help users understand why activities are occurring, and how to make the right adjustments moving forward.

    In this webinar, we’ll share how augmented analytics is transforming business intelligence and analytics. Hear how leading transportation company Dayton Freight reduced their analytics process from hours to seconds and gained valuable insights that weren’t evident through traditional BI methods.

    Join this webinar to learn:
    - How consumer-friendly paradigms such as natural language and search allow business users to quickly create their own analytics
    - How machine learning can quickly interpret sophisticated concepts and metrics specific to your company
    - How artificial intelligence can proactively alert users to business trends and outliers
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • Six Steps to Conquer the Robo Advisors
    Six Steps to Conquer the Robo Advisors Doug Randall, CEO and Founder of Protagonist Recorded: Dec 12 2017 28 mins
    How Marketers at Traditional Asset Management Firms Can Win the Narrative Battle... or Lose It

    Robo advisor brands like Betterment and Wealthfront have disrupted the asset management landscape, particularly in certain segments like millennials. In this webinar, Doug Randall, CEO and Founder of Protagonist will illustrate how robo advisors have taken hold in the consumer's mind as well as examine consumer beliefs about investing today. From there, he'll walk through the narrative battle that's being waged between traditional asset management firms and the upstarts, showing the six steps that marketers at traditional firms will have to take if they hope to win.

    In this webinar you'll learn:
    - Six steps to winning any narrative battle
    - Key consumer beliefs around robo advisors
    - How traditional asset managers can leverage narratives to communicate more effectively, from marketing content to PR
  • Driving Value with Data Science
    Driving Value with Data Science Thomas W. Dinsmore, Director of Product Marketing, Cloudera Data Science Recorded: Dec 12 2017 46 mins
    This is the age of data science. We have more data, computing power and software packages than ever before, and we’re driving real value with data science. But challenges remain: fragmented and dirty data, collaboration issues, and long project cycle times.

    Keys to success: a ‘data-first’ approach, enabling collaboration, and a focus on prediction. Cloudera Data Science delivers the unified platform you need for rapid time to value with the most advanced machine learning techniques, including deep learning.
  • 9 Ecommerce Tips for a Successful 2018
    9 Ecommerce Tips for a Successful 2018 Signifyd, Brightpearl and AmericanEagle.com Recorded: Dec 12 2017 42 mins
    In this webinar, we are joined by Brightpearl and AmericanEagle.com in giving you, merchants, practical tips and best practices that can help your ecommerce business improve and scale in 2018.

    We'll cover:
    + What you can be doing throughout all of your marketing channels to achieve success
    + How can you make it easy for your customers to buy and get their orders right and on time.
    + How you can maximize revenue while taking less risks
  • GDPHuh? A Data-Driven Marketer's Guide to GDPR
    GDPHuh? A Data-Driven Marketer's Guide to GDPR Ed King, Founder & CEO, Openprise, and Maggie Taylor Aherne, Director of Operations, KickFire Recorded: Dec 12 2017 49 mins
    Just what every marketer needs—yet another alphabet soup regulation to deal with that takes time away from your most exciting initiatives.

    No need to panic, though. We’ll boil it down to what you need to know as a marketer. The General Data Protection Regulation (GDPR) takes effect in May 2018. In this webcast, speakers from Openprise and KickFire team up to share:

    - What GDPR is and why it matters
    - Concrete steps you need to take as a marketer to gain compliance
    - The top misconceptions you’re likely to hear around the water cooler
    - Case studies about the approach leading marketing teams are taking

    We’ll save you from dozens of 10-point font legalise and focus on the practical considerations. Don’t forget to bring your questions!
  • The Path to Digital Transformation: Adapting to a New Digital Economy
    The Path to Digital Transformation: Adapting to a New Digital Economy Gerry Campbell, CTO, Beachbody Recorded: Dec 12 2017 27 mins
    What if the music industry had created Napster before their industry was turned upside down? Or if Blockbuster acquired Netflix and became the streaming powerhouse? What would these businesses look like today if they had more readily responded to a changing market? Recently, wellness and fitness company, Beachbody, found themselves faced with a customer base whose needs and behaviors were drastically shifting. Instead of maintaining status quo, Beachbody forged a new, transformative path and set goals to serve more people, get them more engaged and serve the company.

    Join Beachbody CTO, Gerry Campbell, at the Digital Velocity conference, as he shares a true story of digital transformation and walks us through how the organization laid out goals and plans to holistically transform their digital business to adapt to the changing expectations of customers.
  • Delivering a Stickier Product with Embedded Analytics
    Delivering a Stickier Product with Embedded Analytics Jeanne Ngo, Senior Product Marketing Manager Recorded: Dec 12 2017 32 mins
    Analytics on your roadmap? Join this webinar to learn how product managers have benefitted with analytics embedded as a feature within their product. We will walk you through the common mistakes organizations make when implementing analytics, best practices to get to market faster and more effectively, as well as other tips gained from hundreds of embedded analytics implementations.

    Join this webcast to discuss:
    -The tricky “should you build or buy dilemma”
    -Steps to embedding analytics including vendor evaluation criteria
    -Overlooked challenges when embedding analytics into products
    -Pentaho customer examples and recognized ROI
  • Copywriting to Content Design: Creating Content That Delights
    Copywriting to Content Design: Creating Content That Delights Padma Gillen, Scroll UK Recorded: Dec 12 2017 57 mins
    In 2013, GOV UK, the government services website for the United Kingdom, won the prestigious D&AD Black Pencil for its contribution to moving content forward as a design discipline. Since then GOV UK has been name-checked and modeled around the world as *the* way to do public sector content. And yet, aside from those who are really “in the know,” the practice of content design is still little known outside of government content circles. And inside of government, many people talk about it, but not many know how to do it well.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Padma Gillen, of Scroll UK, for this free, one-hour webinar. Formerly Head of Content Design for the UK's Government Digital Service, Padma has been at the heart of this emerging discipline since its earliest days. He now teaches others how to do it, and helps organizations rebuild their entire content function around the principles of user needs, designing with data and agile content production.

    In this webinar, Padma will introduce you to these principles and explain how to incorporate them into your approach. Attendees will learn how to place the needs of users at the heart of your content strategy, apply agile methods to content production, and learn to understand the governance models needed to improve your content significantly.
  • Shift Left: How testing early and often is best for the business and customer
    Shift Left: How testing early and often is best for the business and customer Nancy Gohring 451 Research and Steve Feloney CA Technologies Recorded: Dec 12 2017 50 mins
    Organizations in most any industry are feeling increasing pressure to move fast. But at what cost? Some have learned the hard way that skipping crucial processes, like testing, damages performance and impacts customer sentiments on your brand. In this case, the fast time to market becomes meaningless.

    Smart businesses are adapting to a shift left strategy. These teams are learning how to incorporate testing early and often in the release cycle, supporting business requirements to move fast while ensuring high-performing products and quality. But getting there isn’t easy. In this webinar, we’ll cover:

    •Testing tools: tool choice is important. Not all tools have been designed to support this new paradigm.
    •Integrations: to be effective, testing tools must integrate easily with the tools and processes modern teams use, including CI/CD and APM products. Further, these tools must be very easy to use, specifically for developers.
    •Organizational models: shifting left requires changes to traditional organizations and culture. We’ll share insight into the successful models we’ve seen.