The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.
And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:
1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources
2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top
3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
It’s a fact: Digital Transformation is arguably the number one growth opportunity among today’s IT and business leaders. Organizations that embrace advanced technologies are attracting the best talent, optimizing productivity and creating enduring value for customers and shareholders.
Join us to engage with subject matter experts, network with peers and learn about new innovations that will streamline operational efficiencies and reinvent the way your organization performs with the advanced security you require in the cloud era.
View this webcast to:
• Learn about Microsoft’s vision for Digital Transformation
• Explore innovations that bridge the gap between intelligence and security
• Discuss how to optimize for teams and get the most from your biggest investment: People
Who Should view this webcast:
• Business leaders across Finance, Operations, Communications, Sales and Marketing
• CISOs, and VPs of Information Security
• CIOs and Innovation Officers
• IT Managers
Financial services create huge volumes of content designed to help employees to process customer financial transactions and assist customers to make financial decisions or conduct transactions. Each interaction is supported by specific rules and decisions.
Financial information is heavily regulated to ensure content meets compliance requirements. However, compliance-based information is often wordy, complicated and hard to understand. Balancing compliance requirements with clarity and simplicity of content is difficult.
Join me, Scott Abel, The Content Wrangler, for this free online discussion with content strategy expert, Ann Rockley, of The Rockley Group. Attend this webinar to learn how to simplify compliance information while ensuring the message stays the same; work with regulatory reviewers to work towards clear and succinct regulatory content, and develop content quality and consistency standards that are easy to use for everyone in your organization.
Attendees will receive a free copy of the "The Financial Services Global Content Impact Index," an analysis of the quality and consistency of the online content of 33 different banks and insurance companies from around the world. Researchers at Acrolinx examined 5.2 million individual words, more than 600,000 sentences, and 5,225 individual web pages to craft this report. The results will surprise you.
The impending GDPR changes will bring to the forefront two ‘big concepts’ to the marketing world – Accountability and Data Governance. In this webinar we will explore how marketers can look at GDPR as a positive advantage. You’ll learn how to potentially use these ‘big concepts’ to both increase consumer trust and start to build a true business asset from your customer data.
The GDPR is due to kick in from May 2018 and whilst you may have heard about impending fines and risks to your use of customer data we have teamed up with Alexandra Leonidou, Privacy and Data Protection expert at leading Law Firm Foot Anstey to provide insight into the positive changes that you can bring about through the enforced changes.
This Webinar is aimed at Marketing Professionals that want to:
1) Know how to comply with GDPR in practical terms.
2) Find out how GDPR can bring about improved consumer trust, increased confidence in ‘marketing data’ and streamlined processes.
Are marketers running at a hundred miles an hour and, as a result, too focused on box-ticking and just ‘getting things done’, rather than being mindful of having a real impact on the business? Is this the dawn of the Breathless Marketer?
Recent research from Octopus Group found that B2B marketing directors were losing sleep over their jobs. Competitive changes and choice were driving delays in decision-making and putting them under increased pressure to meet marketing challenges with innovation and creativity. All of this and a whole marketing plan to deliver – on time and on budget.
In this webinar, we’ll cover:
•The typical traits of a ‘breathless business’
•How to spot the signs of being a breathless marketer
•Creating an action plan for change based on your situation & organisation
•The Smart, Strong and Slick levers – how they work and when to pull them!
With a strong job market today, recruiting top talent is tougher and more competitive than ever. But recent research from leading analyst firm IDC suggests many companies are making big mistakes when it comes to their recruiting strategies and budgets. Could you be making them too?
In this webinar, we’ll uncover the top recruiting mistakes employers are making. Plus, you’ll hear how to fix these mistakes to recruit talent more effectively, while getting smarter about how to use your budget.
Tune in to hear:
- Why investing in job boards is not enough
- How you’re misusing social media to hire
- Where to invest your budget in 2017
Special Promotion for the TIA 5G Breakfast, April 28, in Boston. Visit TIAonline.org to learn more and use code 5G-WEBCAST for 20% discount.
Special promotion for TIA Executive Connectivity Jam, June 5-8, Dallas, TX. Visit TIAConnectivityJam.org. Code: 2017CJ-WEBCAST for 10% discount.
This year, it is expected that 74% of all online traffic will be video with a combination of network broadcasters and Over The Top (OTT) content providers bringing compelling content to and through the Internet. 55% of people in the United States watch video online every day. Facebook, Snapchat, Twitter and Tumbler have launched live streaming capabilities. Twitch, the number one online gaming video platform, sees 9.7 million daily active users (DAUs), with 2 million users broadcasting live streams each month. eSports is a huge gaming draw with some companies seeing upward of 96 million monthly average users (MAUs). And we haven’t even mentioned augmented and virtual reality, yet.
Network speed, capacity and flexibility to meet the growing demand are improving - but not fast enough and with significant needs still not being addressed. This panel will look at the challenges facing getting video to and from end users including: how to manage the need to deliver to both broadcast and OTT; how to ensure seamless customer experiences; what to expect as 4K and higher resolution cameras become ubiquitous; what network buildout and optimization need to take place to ensure the demand for ultra high speed broadband is met.
You can continue the conversation after the webcast during the upcoming TIA Connectivity Jam, being held June 5-7 in Dallas, TX.
-- Bo Daly, President and Chief Business Officer, Super Evil Megacorp
-- Yuval Fisher, CTO MVPD, Imagine Communications
-- Kevin Gage, EVP Strategic Development and Chief Technology Officer, ONE Media
-- Rashmi Misra, Worldwide General Manager Digital Video Services, Hewlett Packard Enterprise (HPE)
Wildly successful VR campaigns from industry giants like Lexus, Marriott Hotels, McDonald's, Carnival Cruises, Best Western, UNICEF, and Red Bull have shown that VR has become a powerful marketing tool. It’s taking advantage of innovative product placement, create interactive trailers, engage with branded mini-games, create intense emotional experiences, and more.
Mobile VR from the likes of Sony, Facebook, and HTC already has an audience in the millions — 67% of smartphone users have tried, or want to try, VR experiences. And as hardware prices come down and haptic feedback devices become common, that number will continue to blow up.
VR isn't just a disrupter—it's an earthquake reshaping the marketing landscape. Join today's VR innovators in this VB Live event and learn how to take emotion-driven marketing to the next level.
In this webinar you'll:
· Discover why VR marketing will be important in 2017
· Find out what will work in VR marketing, and what won't
· Understand the VR marketing landscape
· Learn how to get started, and how you can leverage the opportunity
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Dean Johnson, Head of Innovation; Brandwidth
* Cathy Hackl, Chief Communications Officer, Future Lighthouse
* Wendy Schuchart, Moderator, VentureBeat
Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.
Attend this webinar to learn how you can:
•Quickly visualize and monitor the health of your Marketo data
•Fix the most impactful data quality problems right inside Marketo
•Enrich your data with business and/or consumer information
Join this session to discover what science reveals as some of the worst sales leadership practices today. How might some of these common sales development practices actually hurting the bottom line and preventing the improvement of sales people? Is your company in danger of creating it’s own sales problems?
Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.
But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?
Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
-why video is so important in 2017 for B2B marketers
-the best ways of measuring ROI from video content
-how to integrate video content into your wider marketing activity
With DocuSign & Google, you can create, edit, and complete documents in minutes right from Google Drive and GMail. DocuSign has been designed as a natural extension to core G Suite applications, enabling users to create end-to-end digital workflows and move seamlessly from an email attachment or file stored in Drive to approval & signature in no time at all. Doing business has never been more efficient. Plus, your clients and partners will love the ease and convenience of signing with DocuSign.
In this webinar, you'll see DocuSign and G Suite in action and learn how to:
- Integrate DocuSign with G Suite applications such as Drive and Mail
- Add multiple signers and set the signing order
- Prepare a document for signature within Google Drive, GMail, and ZipForms
- Drag and drop "sign here" tags and other fields for guided signing
- Track documents from your Chrome browser
- Automatically store completed documents in your Drive account
- With DocuSign & Google, things just come together!
Adam Massey, Dir., Strategic Technology Partnerships, Google Cloud
Tim Proschold, VP, Group Strategy & Success, Sereno Group
Scott Harrison, Sr. Dir., Business Development, DocuSign
Marshall Nam, Dir. Partner Product Management, DocuSign
As of September 22nd, 2016, Resource Plans are no longer be available in Project Online. Resource Engagements has taken its place. Resource Engagements allow you to communicate effectively with Project Managers to avoid over-allocations.
Join this webcast to:
- Learn how to accept, reject and edit resource engagement requests from Project Managers
- Utilize the Capacity and Engagements Heat map to view the discrepancies between resource capacity and committed engagements for selected resources
- Swap generic resources for named resources and replace resources that are over-allocated for Project Managers
- Create reports and dashboards
- Understand how Portfolio Analysis is now affected
Additionally, we'll have time to address your questions and share what you need to know to prep for Resource Plan depreciation.
Greek mythology, the Bible, Star Wars, Lord of the Rings and Call of Duty – what do these five things have in common? At the core, they are all tales that either have stood the test of time, or made their creators lots of money or both. But it’s not just the story that makes these things work; it’s engagement – connecting with an audience at the right time in a way that moves them to feel or act a certain way.
Engagement is the goal of b-to-b marketers, too, who use content to connect with their audiences and ultimately make the case for their value proposition. But what constitutes rich, engaging content has evolved.
Join me, Scott Abel, The Content Wrangler, and my guest, Phyllis Davidson, Research Director at SiriusDecisions. Davidson will talk about the variables in the B2B audience engagement equation in our digital marketplace. She will help you understand what resonates with customers through the buyer journey—and why. She’ll discuss delivery channels and methods with an emphasis on how the technologies that drive engagement also enrich prospect data. Expect discussion about the latest in interactive content, virtual and augmented reality, artificial intelligence, and more.
ABOUT OUR GUEST
Phyllis Davidson is an experienced Silicon Valley B2B marketer. She has worked across multiple marketing disciplines in both large and small technology companies as well as at PR and advertising agencies and as a consultant. With storytelling as her core skill, she has built and executed global thought leadership and campaigns programs for both brand building and demand generation, executive and merger and acquisition (M&A) communications, and content strategy and architecture. At SiriusDecisions, Phyllis helps clients with content and communications innovation as well as process and program strategy and development.
In today’s retail industry, the customer service bar is set higher than ever—the nice-to-haves are now the must-haves, and if you don’t offer them, customers will turn to other retailers who do. From print ads to e-commerce to brick and mortar, customers expect a unified experience across all sales touchpoints, otherwise known as an omnichannel experience.
How do you know what the customers want? A data-driven strategy is key to deepening consumer understanding, increasing engagement, and maintaining a seamlessly integrated customer experience.
With the right analytics approach, you can increase efficiency and improve results through:
During this 45 minute webinar Ronald will propose a structured journey to achieving these goals, Ian will bring those steps to life through a practical demonstration of Pyramid Analytics’ BI Office in a retail environment and Martin will provide perspectives from his experience as Technology Director at Liberty Ltd and Head of Strategy and Architecture with Harrods.
There is a misconception that infusing automation into the customer experience will make it less human, and thus less relatable, to consumers. On the contrary, companies are pioneering AI technologies to enable them to gain a deeper understanding of the people they serve, resulting in experiences that are more relevant, personal, emotional, and ultimately rewarding--for customer and company alike.
Join Assaf Baciu, head of product and co-founder of Persado, who will demonstrate how Fortune 1000 brands are leveraging machine learning to create emotional relationships with their audiences.
Are you effectively managing performance in your district?
In Managing Performance Made Easy, Steven shares his sales managers simple approaches to conducting quarterly business reviews, managing non-performing sales reps and managing your boss.
In this webinar, you'll learn how to:
•Implement a simple performance management process
•Conduct impactful quarterly business reviews
•Effectively manage non-performing sales reps
•Successfully manage your boss
Ever wonder what it takes to build a great contextual email campaign? Or how your business could benefit from contextual marketing? In this AMA-style webinar, we’re putting the spotlight on our audience and answering your biggest questions about contextual marketing. Register now to secure your spot!
Flawless customer support directly translates to bottom line success. And that means reading customers' minds by offering real-time, reliable responses wherever they are—a feat that's not easily accomplished with call centers or even Live Chat.
To help companies get it right every time, AI has stepped into the breach, cape blowing in the breeze. AI is impacting just about all areas of company activity, and now enables cost-effective, efficient, and superpowered solutions that turn customer agents into heroes, helping them assist more customers, more quickly, in the channel they're most accustomed to using—messaging platforms. Or maybe not using agents at all, but bots.
Join our interactive VB Live event where Stewart Rogers will take a deep dive into his latest VB Insight report to give you the who, what, why—and especially how—of AI-powered customer service.
In this webinar you'll:
* Use AI to accelerate your customer support
* Learn why chatbots are the answer to increased customer service
* Get started on the first steps toward implementing an AI solution on the help desk
* Integrated an innovative social customer service operation in a bot-driven world
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Tony Jamous, President of Nexmo, part of Vonage
* Wendy Schuchart, Moderator, VentureBeat
The way consumers search and land on your site is changing. New digital trends require marketers to be strategic about how they drive quality site visitors - and ultimately, customers. Beyond high quality content, what trends do you need to be aware of to ensure SEO success for your site?
In this webinar, Elite SEM and our friends from Trustpilot discuss the latest data regarding these digital changes and how to optimize your customer journey from SEO to conversion.
This webinar covers:
•Dramatic updates to SEO and SERPs
•Mobile-first initiatives: what you should be doing
•Where we stand with HTTPS
•Why trust, reputation, and reviews matter even more now
•How Rich Snippets, GSR, and Reviews improve SEO
•Trust symbols and conversion rates
Tens of thousands of chatbots were built and launched last year. Most of them failed. Yet chat remains the number one way customers want to talk to brands, and they often want to talk when customer service teams are offline.
In this presentation, we'll cover:
- The criteria needed to deploy an enterprise-class chatbot, one that yields effective business results.
- Natural language processing technology and machine learning.
- Approaches to integrate with your existing systems and knowledge bases.
Humans have shared gathered around and communicated through stories throughout history. Text, pictures, images and videos have sought to capture our imagination, or portray the non-fictional in a relatable way. Now, as we move beyond the 2D flat screen to new ways of interacting/communicating with the world — virtual and augmented reality, for example — we begin to see the power of immersion in storytelling, and the impact it has, beyond anything we have ever seen, on those in the receiving end. Arguably, the ultimate empathy machine.
As we shape the next 'Information Age', and given the state of the world today, never before have we been in more need of putting ourselves in other people’s shoes, and empowering diverse and inclusive voices worldwide. Never before have we seen more women jump at the opportunity to lead and make content that is all-encompassing, that touches and inspires, and that aims to build bridges not walls. Here is their story.
Learner, maker, systems thinker, innovator and tech evangelist, Luciana splits her time between growing the Realities Centre London — a new innovation space, incubator and academy for B2B/enterprise VR, AR, MR and AI — and Unfold UK, promoting women/diversity in future in the UK. Passionate about VR and tech for good, she carries ongoing research on the possibilities and challenges immersive tech presents as re neuroscience, empathy and female empowerment.
She was elected one of Code First Girls ‘25 Ones to Watch’, 'Top 5 Female Role Models in the Tech Industry', and Virtual Perceptions' 'Heroes of VR' in 2016.
A mixed-reality world driven by intelligent systems would have to be observing behavior and sensing physical phenomena continuously in order to provide individuals with appropriate content. Is that a sensible trade-off or a dance with the devil?
Does the sensing possible with these technologies allow for ways to level the playing field or does it exacerbate existing power inequities? If the AI-enabled world of the future is monetized with personal data, then surveillance might well be baked into the system, but the ethical issues we see today will only be amplified in an immersive environment.
Join this discussion with Monique Morrow, CTO & Chief Technology Strategist, President & Co-Founder of the Humanized Internet, for an in-depth look at what a true MR/AR/VR world means.
In the era of account-based marketing, social media marketing, content marketing, and more, it's now more imperative than ever for marketing, sales and account management to align around the needs of the customer. Especially in order to generate bigger and better pipeline, crush quota, and drive stronger lead- to-close ratios in order to accelerate revenue.
Join this webcast to learn:
- What 1,000 sales and marketing professionals said about aligning to generate bottom-line results
- Why data must be your foundation
- How to remove the cultural barriers to success
- The right processes to support alignment
- Strategies for getting started
Content Creation & Production that drives User Engagement because you Experience the Content.
George Egbuonu is the founder of VR eCards a VR platform and content creation tool that allows you to personalize and share a virtual reality experience instantly in the form of a VR eCard. He is a technology entrepreneur and product centric visionary with both a mechanical engineering and MBA degrees. He is also a bestselling Author and a movie producer.
Influencer Marketing is hot. It’s estimated that 84% of marketers will launch an influencer marketing campaign in the next 12-months. With more brands jumping into the mix, there’s the very real danger of messing up so don’t be surprised if we tell you that “Kimmie” isn’t an influencer.
In this presentation, Joseph and Bee will share 10 tangible steps on how to work with influencers the right way, how to protect your brand, and how to define and scale your strategy for uber growth. The advice is solid, given TapInfluence has been in the business for almost 10 years and is the only influencer marketing solution with a proven 11x ROI.
Learn the tips and tricks from the field you need to ensure application success on Cassandra
With almost 10 million node hours of operational experience running Cassandra, and currently managing and supporting hundreds of clusters and thousands of nodes globally for a diverse range of clients, Instaclustr has seen it all.
Our 45 minute live webinar will provide you with vital tips and "lessons learned" to ensure your cluster runs smoothly.
What you’ll discover:
-The most common operational problems in Cassandra, and how to solve them.
-How to diagnose and resolve unexplained performance problems
-How to design your cluster to maximize availability
-How to monitor for early warning signs
-Expert tips and tricks from the field
The new age of immersive digital media is just beginning. As we start to transition from flat 2D displays of the smartphone to the immersive 3D displays of VR/AR, brands have new opportunities to leverage the power of this new medium to better tell their stories and connect with their audience.
Join this webcast with Brian Herrera, CEO of Vidi VR, a 3D VR video sharing platform, as he draws from his acute knowledge of the evolving VR media space to cover:
- The current state of the VR/AR industry
- VR/AR content Spectrum
- Choosing the right VR/AR content strategy for your brand
- Predictions for the future of mixed media
Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.
View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.
Topics covered include:
- Streamlining clinical research, sales and HR processes with digital tools
- Elevating the digital agenda at your organization
- Scaling technologies globally
- Applying nimble design models for life science operations
- Implementing top life sciences trends in 2017
we give an overview how augmented reality can be used to get ride of hardware for indoor navigation and position. And on top we show many use cases from the obvious airports, shopping malls, museum to the cases we did not see our solution at first sight but have a lot of new clients and use cases there like factories, building maintenance and so on
The newest VR Intelligence survey clearly shows that the lack of engaging content is holding the industry back. On the other hand content creators need better distribution of VR/AR headsets. In comparison we can ask ourselves: 'how much would I pay and what kind of mobile phone would I buy if it would not allow me to have video calls or take pictures and share them live on my social networks'?
EF EVE™ is a live holographic streaming engine which is changing the industry by bringing real time 3D VR/AR experiences. Just imagine putting on your VR/AR glasses and in a split second traveling miles to visit your friend in New York or standing next to Ed Sheeran during his performance in Brazil.
Lets have a live demo of EF EVE™, and discuss the future of live 3D events for VR/AR.
This presentation will look at the new opportunities being opened up for the visualisation of data within both personal and collaborative 3D spaces, delivered to mobile, browser, desktop, virtual reality and social virtual world/social virtual reality environments. The pros and cons of both 3D and VR environments for the creation and sharing of data visualisations will be considered, tools which let you do dataviz in 3D and VR today presented, and future development pathways discussed.
Augmented Reality in Business: Assessing the Potential
This live panel will set the scene for augmented reality (AR) in business; what are the use cases? Who's beginning to adopt the technology? Where are we seeing success? The panel of experts will then discuss areas of growth and the challenges that lie ahead.
The panelists will try to break through the surrounding hype and discuss in detail the true potential and challenges for AR when business look towards adoption.
Featuring an industry-leading selection of Augmented reality experts:
- Josh Downs, Community Manager, BrightTALK (Moderator)
- Alice Bonasio, Technology Author and Journalist
- Max Dawes, Partnerships & Marketing Director, Zappar
- Mickael Jordan, Co-Founder & COO, Augment
For more information on Alice Bonasio please visit:
Enterprise is the best starting or entry point for AR and VR because the pain points are high, the dollars are there to make a strong ROI case for use, and the wearable form factor is much less of an issue. AR and VR technologies will be instrumental in closing the skill gap that is responsible for the shortage of skilled manufacturing workers. We are optimistic that industrial productivity will grow and that this will ultimately translate into higher wages because AR and VR will allow more workers to do high-skill jobs, and improve their performance.
While many companies and institutions understand the need to investigate AR and VR, the path to success is a long one. Often, there are several teams at a single company looking at ways to leverage this technology, for internal processes as well as customer- and consumer-facing solutions.
This panel will explore ways to effectively bring this vision to fruition:
• Identifying the right use cases
• Getting internal buy-in and budget
• Finding development resources
• Rolling out new AR/VR processes and products