The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.
Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and CognitiveRecorded: Aug 20 201932 mins
Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
Carole Mahoney, The Sales Coach ExpertRecorded: Aug 19 201934 mins
Join host Carole Mahoney as she talks with Matt Miller, a teacher, blogger and presenter who has infused technology and innovative teaching methods in his classes for more than 10 years. He is the author of the book Ditch That Textbook: Free Your Teaching and Revolutionize Your Classroom and writes at the Ditch That Textbook blog about using technology and creative ideas in teaching.
In this 30 minute interview, Carole asks Matt:
1. What is the one thing that salespeople can do to better educate their buyers and adopt new ideas?
2. What is one thing that sales managers can do to help salespeople learn and apply new skills?
3. We are overloaded with tech- in every profession and market, it was supposed to make us more productive- but has it?
4. What are some things that sales managers can use (like in GOogle apps) and how should they use them?
Jamie Sidey, Chief of Staff for Optiva and Keith Millar, SVP Services Business at PythianRecorded: Aug 16 201935 mins
Optiva, a Canada-based company that develops software for communications service providers, already had plans to migrate to Google Cloud Platform (GCP) to become more agile and reduce costs. But when it acquired another company, it suddenly found itself in possession of many outdated assets located in data centers all over the world—complicating its goal of quickly and easily moving all of its assets to the cloud. Facing a complex and daunting task, the client turned to Google, and partner Pythian.
In 35 minutes you will hear
1. How Optiva and Pythian moved 10 data centers to GCP
2. Learn about the lift & shift with a double-bubble
3. Challenges Optiva and Pythian encountered during migration
Nick Elvery - Human Optimisation ExpertRecorded: Aug 16 201930 mins
Sleep is an essential component of living an optimised life but good quality sleep alludes so many people these days. In this webinar, Nick will work your through the best practices to get the best night' sleep ever.
Kris Irizawa - Director, Analytics and Gio Avila - Director, Business DevelopmentRecorded: Aug 15 201959 mins
Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates.
The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.
Here’s what you will learn:
- Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting
- How to unify data from digital and physical channels
- How to visualize your data to find actionable insights
John Muehling, Vice President of Client Strategy, Digital PIRecorded: Aug 14 201949 mins
You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your march in tip-top shape and connect the data with the correct revenue team member for efficient follow up.
Avi Tuschman, PhD, Founder & Chief Innovation Officer, Pinpoint PredictiveRecorded: Aug 14 201939 mins
The best people predictions leverage thousands of data points per person but have been available only within "walled gardens" for user acquisition. Find out how you can now unlock powerful people predictions within your CRM through data enrichment, to better engage and retain your most valuable asset -- existing customers. This webinar explains how to reveal the psychological characteristics that drive your most important customers, and how to compel similar ones to action with Pinpoint's turn-key propensity models: Thinkalike® rankings. Applications include email campaigns, direct mail, call centers, and more.
About Avi Tuschman
Avi Tuschman is a StartX entrepreneur and an internationally recognized expert inheritable psychometric traits.
Before founding Pinpoint, he advised corporations, banks, and 18 heads of state on shaping public opinion. Halfway through this career, he completed a graduate degree at Stanford University, where he sought out the best data for making individual-level, forward-looking predictions. This inquiry led him into the field of quantitative psychology.
Tuschman later wrote the first bioscience book on heritable psychometric traits, which was published through Prometheus / Random House in 2013 and 2019. The book received praise from top science writers and coverage in mainstream and peer-reviewed media from 24 countries, and it has been published in paperback, Audible, and Chinese-language editions.
Tuschman founded Pinpoint to develop the emerging field of Psychometric AI in a privacy-safe direction, and to make this scientific standard in people data easy to use and optimize in scalable commercial applications.
Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDatiRecorded: Aug 14 201946 mins
As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.
Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:
- building data science into the tech stack and workflow
- modules for optimization, budget allocation and forecasting
- Journey analytics and attribution using statistical models
Ken Evans, Senior Director, Marketing Operations at FuzeRecorded: Aug 14 201958 mins
The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.
Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.
With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.
In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
• What metrics should I use during planning season and why?
• Who within marketing (and beyond) cares about these metrics?
• What technologies does Ken use to collect these metrics?
The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
Erik Archer Smith, Director of Marketing, Arm Treasure DataRecorded: Aug 14 201959 mins
For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?
In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.
Marketers will learn:
1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
3. How a Customer Data Platform can help enable marketers to be more data driven.
Michael Mathison, Employee Engagement Manager, Global Community Impact, NikeRecorded: Aug 14 201920 mins
Nike had developed a custom, sophisticated in-house corporate social responsibility (CSR) software platform, but as the company grew it became costly to maintain and challenging to scale. With employees working in hundreds of retail locations across the globe, Nike needed a technology partner to alleviate the administrative burden and provide their dispersed workforce with localized giving and volunteering experiences.
But could they find a partner capable of providing the functionality of their custom, homegrown platform while enabling them to evolve their program?
Listen as Michael Mathison, Employee Engagement Manager, Global Community Impact at Nike shares about the experience of finding the right tech partner to power their CSR program—and several key lessons learned along the way—in this webinar hosted by Maryann Fiala of the ACCP (Association of Corporate Citizenship Professionals).
Natalie Robb, Principal Market Analyst, WaveLength AnalyticsRecorded: Aug 14 201945 mins
Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns. In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share. I
In this webinar, you’ll learn:
-Why you need to define your total addressable market and target market
-How quick and easy customer base profiling helps identify and prioritize new target accounts
-When and how to do custom, primary research-based market segmentation
-How to tie custom market segmentation to marketing campaigns and operations
About the Speaker, Natalie Robb
As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
Christa Tuttle, Founder and CEO, Launch MarketingRecorded: Aug 14 201947 mins
In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.
Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.
About Christa Tuttle
Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.
Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
Thomas B. Cross CEO TECHtionaryRecorded: Aug 14 201939 mins
"Are you missing the mark by focusing too much on the point"
Here are the Top-10 issues behind data driving business growth to distraction: Tracking, Timing,
Technology, Tips, Tasks, Terrorism, Trust, Tools, Team and Trends. This 30-minute webinar will address each one and provide actionable tips and ideas:
1 - Tracking - KTO-keep track of it all
2 - Timing - market, industry, global
3 - Technology - Faster than ever.
4 - Tips - "You can sell what you don't know"; Knowing what you are selling and to all those throughout the channel.
5 - Tasks - ahead and looking back
6 - Terrorism - for purposes of this presentation, terrorism are events perpetrated by others against you. Trust are events or efforts of goodwill or negligence/incompetency by you.
8 - Trust - You don't get a second chance to make a first impression.
7 - Tools - Human, Power, Quantum
9 - Team - Lead people, manage things
10 - Trends - Direct, not predict or react
By Thomas B. Cross CEO TECHtionary
Winner Corporate Vision Magazine Social Media Company of 2019
David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, YellowfinRecorded: Aug 14 201960 mins
As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.
Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
Rene Power, Founder, Vision B2B Marketing and Training LtdRecorded: Aug 14 201947 mins
If you don't know what aspects of your marketing deliver the most results; or if you have access to analytics but don't understand what's it's telling you; or if data is hoarded by I.T in your organisation, you'll love this primer on how accessible marketing data can help you make better marketing and business decisions.
In another all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing and Training Ltd in the UK will share powerful strategies to help B2B product and service businesses maximise their expertise and marketing resources to drive the right kind of inbound enquiry.
In this session you’ll learn how to
- Understand what data you really need to help drive inbound traffic
- Test and learn when it comes to all your marketing activities and content
- Establish how free to use web, email and social media tools can give you a real advantage over competitors
- Improve awareness, engagement and conversion of traffic
Webinar attendees can get access to a bonus workbook for the webinar by emailing email@example.com ahead of live broadcast.
Laurie Wang, Digital Marketing ConsultantRecorded: Aug 14 201940 mins
In this webinar, you will learn:
1. The secret to spend less time on Instagram and get more results
that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits
2. The top 3 mistakes that business owners make on Instagram in 2019
by following advice that no longer works and I'll show you my insider tips on what does
3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online
Instagram is constantly changing and is dramatically different in 2019 and beyond.
Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.
But a lot of the information and advice are outdated because so much has changed on this powerful platform.
Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.
About Laurie Wang:
Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.
She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
Matthias Wegner, cimt - Michael Schulz, mobile.de - Christian Langmayr, ExasolRecorded: Aug 14 201963 mins
Aufbewahrung, Bereitstellung und Verknüpfung von Daten sind die Grundidee eines Data Warehouse und insbesondere von Data Vault. Dieses Vorgehen steht in manchen Punkten im Konflikt zu den Vorgaben durch die Datenschutzgrundverordnung (DSGVO).
Erfahren Sie in diesem Webinar aus erster Hand, wie das 10 Jahre alte Data Warehouse bei mobile.de auf eine zeitgemäße Datenbanktechnologie mit Exasol und eine DSGVO konforme Data Vault Architektur gehoben wird. Das neue DWH ist damit hoch flexibel und extrem performant.
Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & CoachRecorded: Aug 14 201949 mins
2020: The CMO is dead. Long live the Chief STOROI Officer !
B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.
Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?
From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.
In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.
Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !
We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!
About Philippe Ruttens
Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
Rick Karl, Vice President of Value Engineering, ZaloniRecorded: Aug 13 201934 mins
Ask 3 different people what their idea of business value means and you’ll often get three different answers. When you’re trying to implement an enterprise-wide data hub, it’s often necessary to show value early and often but how can that be easily done when there are multiple stakeholders?
To justify the investment, it’s critical to show how your new data hub will meet the goals of IT, Finance, and any other departments involved in the initiative. By accurately measuring value, your project will be poised to cut costs, generate revenue, and radically transform the business.
Join Rick Karl, Zaloni’s VP of Value Engineering, as he shows what’s needed when trying to highlight the value an enterprise data hub can provide to an organization.
- Challenges in demonstrating business value for complex data initiatives
- How to perform a business value assessment for modern data efforts
- Making the business case that aligns IT and Finance objectives
Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at TealiumRecorded: Aug 13 201961 mins
In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?
Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.
In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.
Join this webinar and you’ll also learn:
- Use cases where server-side data collection can help your customer experience efforts
- The difference between client-side and server-side tracking
- The history of server-side data collection and how new models are being applied today
- Key considerations and questions you should be aware of as you move to server-side
Robert Rose, Chief Strategy Officer, The Content Advisory and John Graham, Vice President of Revenue, ClearslideRecorded: Aug 8 201943 mins
This webinar is a must for both sales and marketing professionals. You will discover how content-marketing and sales-enablement teams are:
• Relying on engagement engines propelled by content to boost performance
• Creating strategies together and designing ways to measure content's effectiveness for their sales teams and business
• Using content collaboration, customer centricity, and common measurement to drive better alignment between sales and marketing
Guest Forrester Analyst Kjell Carlsson and Greg Strickland, COO at Periscope Data by SisenseRecorded: Aug 8 201959 mins
Modern companies are using data to creatively disrupt industries and build new advantages. Others are creating and collecting data at an incredible pace, but still face a range of obstacles that prevent them from fully optimizing their analysis.
Join guest Forrester Senior Analyst Kjell Carlsson and Periscope Data COO Greg Strickland as they discuss recent survey findings in the upcoming webinar “Turning Your Data into a Strategic Edge.” In the session, they’ll take a quantitative look at modern companies’ current data struggles, how they plan to get around those roadblocks and what value they expect to get with data in the future.
Topics covered in this discussion include:
- How companies today are using data to uncover value and gain a competitive advantage
- What roadblocks are limiting your team’s access to data-based insights
- Which technologies data teams are investing in today and how those teams plan to invest in the future
- How the data revolution has changed expectations for data initiatives
David James, Product Marketing Director at Coveo & Neil Kostecki, Sr. Product Manager - Salesforce at CoveoRecorded: Aug 8 201932 mins
The customer community. The contact center. The self-service support site. The chatbot you’re struggling to implement.
With so many customer touchpoints, how do you keep pace and transform your service delivery to ensure customers and support agents alike are delivered the most relevant content, in the right context and at the exact moment of need?
Coveo for Salesforce brings AI-powered search and recommendations directly inside your Service Cloud, Community Cloud, Sales Cloud and Salesforce Platform investments. The best part? Coveo is Lightning ready. So goodbye to custom coding and hello to drag and drop components. Whether you’ve already made the switch, or you’re looking to make the transition to Lightning, we have you covered.
Join us for a live demo webinar to learn how fast-tracking your service transformation using Lightning and Coveo can:
- Improve the agent experience inside Service Cloud to make them more productive and proficient
- Deliver more relevant digital experiences for your customers on your community or website with chatbots and case deflection workflows
- Gain deeper customer insights with rich analytics and reports to help your support org make better decisions
Owais Hashmi, NA Technical Sales Leader, IBM Watson & Cloud PlatformAug 20 20194:00 pmUTC60 mins
AI is expected to revolutionize how all industries operate over the next decade. To become data-driven, organizations are now tapping into Data Science and AI as a technology-enabled business strategy.
Prospering requires increasing the productivity of data scientists, analysts, and developers as well as operationalizing the data science lifecycle from insight to prediction and optimization. Succeeding in this landscape requires understanding what is possible today and what will be available in the future.
Join us in this session to learn the top technology trends in the Data & Analytics space this year and beyond. See how leading organizations like IBM are building solutions to help transform and power the AI led economy.
Make smarter content decisions for better business results with content intelligence. That sounds great, but how?
Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.
• Recognize three types of content decisions that benefit from content intelligence.
• Understand four ways content intelligence can improve content decisions.
• Find out what it takes to win big on content.
ABOUT COLLEEN JONES
A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
Alok Dwivedi, Senior Consultant, InstaclustrAug 20 20195:00 pmUTC60 mins
If you are a Software Engineer, Database developer, DBA, DevOps, Enterprise or Solution Architect who has heard of Big Data and NoSQL but doesn't know exactly what the fuss is all about and want to learn more then this webinar is for you.
Apache Cassandra is a highly available, linearly scalable, fault-tolerant database that can offer extremely high throughput and very low latency. It's one of the most popular and most successful NoSQL databases. It has been widely adopted by biggest tech names, major world-renowned brands and research institutes alike. This list includes companies like Apple, Twitter, Facebook, Netflix, Rackspace, Reddit and also research institutes like CERN.
Instaclustr is organizing a multi-part webinar series on Apache Cassandra with an aim to help you in your journey of learning and making the best use of Apache Cassandra.
In part-1 of this series, we will start with demystifying NoSQL, look at Cassandra basics, compare it with RDBMS for good and bad, and then move on to explore concepts like replication, partitioning, token ranges, consistency etc.
Andrew Crowder & Lipika BrahmaAug 20 20196:00 pmUTC60 mins
Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.
That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.
Join us to learn how Acuity Brands -- the largest manufacturer of lighting and lighting control systems in North America -- completely rebuilt its search-led website in just five months and on budget. Andrew Crowder, VP of Enterprise Architecture, will share his team’s strategy for executing on a critical imperative that came with high expectations, with tips on planning, lessons learned, and what’s next for search.
Attend this webinar and learn:
- How to plan and execute a large search-enabled site on time and on budget
- Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
- The efficiencies of enabling business users to manage search right from Sitecore
Michael O’Connell, PhD, Chief Analytics Officer, TIBCO Software Inc.Aug 20 20197:00 pmUTC60 mins
While humans’ ability to adapt to technological change is increasing, it’s still not keeping pace with the projected rate of innovation in Artificial Intelligence. To overcome this widening gap, the future enterprise workforce must learn to adapt and develop skills to distill more business insights in less time.
Join this webinar to see how AI-powered techniques are automating guided analytics workflows with the latest advancements in:
- Smart Recommendations Engines
- Natural Language Querying
- Simplified Data Preparation
- Data Science Functions for Advanced Applications
Pablo Alvarez-Yanez, Director of Product Management, DenodoAug 21 20191:30 amUTC47 mins
Digital Transformation, even though a cliche, is definitely on top of every CEO's strategic initiative list. At the heart of any digital transformation, no matter the industry or the size of the company, there is an API strategy. Application programming interfaces (APIs) are the connection points between one application and another, and as such, they enable applications to build on each other, extend each other, and work with each other. Taken together, APIs represent a thriving ecosystem of developers that is showing no sign of slowing down.
Attend this webinar to learn:
- How data virtualization greatly enhances the capabilities of an API
- How data virtualization works as a service container, as a source for microservices and as an API gateway
- How data virtualization can create managed data services ecosystems in a thriving API economy
Meridith Elliott Powell, The Connection ExpertAug 21 20193:00 pmUTC45 mins
It is fourth quarter what is your plan? Believe it or not, the fourth quarter is the most important business sales quarter of the year. What you do in fourth quarter not only determines your numbers for the year, it has a major impact on your future success as well.
But fourth quarter is famous for being the quarter you slow down, stop selling, and over-indulge in activities that do anything that keep sales growing.
Keeping the energy high and the drive going through fourth quarter can be tough! First you’re tired; you have worked hard all year long to meet your sales quotas, excel at your goals and ensure that your bottom lines is healthy and strong. Not to mention the fact that fourth quarter comes with schedule overload: budgeting, holidays, parties and a much needed break from the everyday routine.
But if you want a strong first quarter – the key is to start now. You need a strategy to keep the momentum going. Join us for this high-energy, power-packed webinar designed to put you ahead of your competition, and drive strong to the finish line.
You will learn:
1. Why fourth quarter is the key to success in sales
2.Proven strategies that keep clients engaged, an business moving through fourth quarter
3.Epic ideas to position yourself for more closed sales first quarter
4.Secrets to getting clients to put you at the top of their holiday list
5.Your personal plan of action
Brenden Bishop, Data Scientist, the Columbus CollaboratoryAug 21 20193:00 pmUTC43 mins
Join us for this webinar that will present an advanced data science approach to detecting anomalous behavior in complex systems like the typical corporate network that your IT Security team is trying to defend. Generalized anomaly detectors, without tuning for a specific use case, almost always result in high false alarm rates that lead to analyst alert fatigue and a detector which is effectively useless. In this session, Brenden Bishop, Data Scientist at the Columbus Collaboratory, will present an open source tool and best practices for building specific, repeatable, and scalable models for hunting your network’s anomalies. Through iteration and collaboration, defenders can hone in on interesting anomalies with increasing efficiency.
As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.
This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
Barbara Weaver Smith, The Large Account Sales ExpertAug 21 20194:00 pmUTC45 mins
Description: Part #8 in the series Your Growth Ecosystem: Don’t Think Small About Your Big Accounts. For CEOs, Presidents, Founders/Owners, Business Development Heads, Sales VPs, and Key Account Managers of companies of any size, with special relevance to those with $10 million to $500 million in annual revenue. The series is a strategic, high-level approach to managing your organization to successfully sell and grow sales to multinational and global corporations.
Volumes have been written about how to match your sales process to “the buyers’ journey.” Frankly I think most people involved in selecting and influencing big, complex buying decisions in large corporations don’t have any real clue how to do it. Procurement people have a set of procedures and rules, but they still have to satisfy the end users, who may have very different ideas about what criteria are most important. And the relative power of procurement and executive users varies greatly. Smart sellers know how to lead the buyers to the right decision, and how to do that is the subject of this webinar.
You will learn:
1. How to locate and connect with the appropriate buyers and influencers.
2. How to plan with an internal team.
3. How to plan for the initial meeting..
4. How to prepare great questions.
5. What to do when the process stalls.
Nicole Campbell, Principal of Goodness Consulting at BenevityAug 21 20194:15 pmUTC58 mins
How do you get more people excited about your workplace giving and volunteering programs, especially when you have such a diverse workforce? We’ve taken exclusive data from our Fortune 1000 clients and outlined 6 actionable ways to create a compelling program that will make your people feel connected and purpose-driven. In other words, the program they’ve been waiting for!
EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal SchweitzerAug 21 20195:00 pmUTC15 mins
Product content will make or break your digital commerce user experience. But what does that really mean? In this 15-minute session our digital commerce experts use real world examples to:
-- walk through the basics of content strategy
-- illustrate how product content can be used to differentiate from competitors (for better or worse)
-- show how various components of your “Product Rulebook” directly impact the users experience
Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, InformaticaAug 22 20194:30 amUTC58 mins
With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.
Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.
This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.
As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
Scott Ingram, The Sales Success Stories ExpertAug 22 20194:00 pmUTC45 mins
Whether you're looking to get started in sales, or are already established and want to plan the next steps of your sales career path this, is for you! In this webinar Scott Ingram, founder of Sales Success Media, will talk with David Weiss, Sales Executive at ADP and author of “Your Definitive Sales Career Guide,” about how to start, grow and manage your sales career journey.
You will learn:
1. The best way to get a strong start in the sales profession
2. Intentionally advancing into better opportunities and bigger earnings
3. How to develop relationships with mentors
4. What it will take to get to the next level
Great customer experiences begin with understanding your Customer Truth™. By understanding their hearts and minds. Why they do what they do. How they think, feel, act.
A new commissioned study conducted by Forrester Consulting on behalf of FocusVision reveals that how a customer feels is 1.5x more influential in driving business outcomes, such as purchase, loyalty and advocacy. Yet, as businesses strive to make data-driven decisions to propel growth, there is an over-reliance on Big Data when it comes to understanding customers, which cannot uncover Customer Truth™.
Join our webinar featuring quest speaker Dipanjan Chatterjee, VP & Principal Analyst serving CMO professional, Forrester Research, to hear key findings from the study and from FocusVision on how they can help you get close enough to your customers to understand why they do what they do to drive business growth.
In this webinar, you will learn:
- The importance of emotions in driving desired business outcomes
- How organizations can inform their understanding of customer behavior
- Implications for organizations and the need to collect Small Data in addition to Big Data"
Liz Heiman, Chief Strategy OfficerAug 22 20197:00 pmUTC45 mins
Understanding how to position your company for sales success is critical. In this program, you will understand how to improve sales and marketing alignment with a clearly defined market position and value prop. You will know how positioning yourself with the right buying influences is key to sales acceleration.
Brianne V.L., Success Marketing Specialist; Anusha S., VP of Client Success; Nicole C., Principal of Goodness ConsultingAug 23 20194:15 pmUTC35 mins
We’ve seen a big trend this year with leading CSR programs shifting their approach to doing good by putting their people at the center—and they’re driving more employee engagement and social impact as a result. Learn how these companies are maximizing their impact by leveraging three key ingredients: responsiveness, democratization and inclusivity.
Mark Erskine: ISM FellowAug 27 201910:00 amUTC60 mins
Reasons to Attend:
Understanding brain development since caveman times provides the key to influencing others especially given the massive advances in neuroscience over recent years which has taken the art of persuasion beyond psychology into brain chemistry. The Reptilian brain, the Limbic system and the Neo Cortex can be likened to your “Gut”, “Heart” and “Head” brain. These three brains transmit data constantly to each other when we make decisions but if we want sales success we must first understand our own preferences by using behavioural profiling and then diagnose which of these dominates the customers brain to stimulate sales, increase conversion ratios and shorten sales cycles.
•Understand how the human brain has developed and how to use this in sales
•Discovering your own behavioural brain preferences is the critical first step to managing your selling style
•Learn what techniques stimulate which part of the brain and how to leverage them
•Understand why selling has to stimulate each part of the brain to ensure success
•Learn why so many training methodologies and programmes are too one dimensional to succeed.
Siem Uittenhout, Ann Knox, Yelena KasianovaAug 27 20194:00 pmUTC60 mins
Conversational AI is changing the way people interact with technology.
From speech-enabled interfaces, through to intelligent virtual assistants and chatbots, it’s becoming increasingly apparent that customers are looking for a more humanlike, natural experience.
Teneo is one of the most human-like experiences available in commercial conversational AI today, providing the complex capabilities required to create the simple, intuitive experience that your customer demands, while increasing customer engagement. With Teneo, a chatbot can be trained to go beyond the typical 85% understanding mark of competitor products to deliver near-perfect results every time.
Join Siem Uittenhout, Presales Consultant at Artificial Solutions as he demos a Teneo built automotive solution called the Smart SatNav assistant. As well as, Ann Knox, who will discuss our current live solutions with a client in the automotive industry.
Introducing Teneo Developers, a new comprehensive resource to allow enterprise developers and partners fast access to experience the power of Teneo. Visit www.teneo.ai to get started for free.
Shari Levitin, The Sales Evolution ExpertAug 27 20194:00 pmUTC45 mins
Here’s a statistic that will boggle your mind: Humans consume 74 gigabytes, the equivalent of 175 newspapers of content, per day. Customers are assaulted with facts, pseudo facts, white papers, media and statistics all posing as relevant information. Much of the well sourced information is contradictory. Sorting the “need to knows” from the “nice to knows” can be exhausting. Add to this a new average of
ten stake holders and more and more customers are defaulting to the status quo or a no deal. What’s the solution? New research, just released by Gartner, reveals that sellers who help make sense of information, who can simplify and tune into the feelings of their customers rather than piling on more data, significantly outperform
their peers. How must sellers adapt to this new reality? What are the three most important behaviors to this new reality of sense making?
In this webinar you will learn to:
1. Leverage video to reach additional stakeholders and improve customer experience.
2. Create buyer focused presentations that drive your unique value.
3. Ask questions that line up with how the brain processes information.
4. Guide buyers to a buying decision through stories, metaphors and anecdotes.
Dell for EntrepreneursAug 27 20195:00 pmUTC60 mins
The quality of your sales force has a direct, accumulating, impact on your business as you grow – and building it from the ground up is the way you turn your business into a world-class sales organization. But it's not just about how many clients you're speaking to or closing, but how many clients feel like your sales team partners with them as true advisors.
Join this VB Live event to learn the essential strategies and key best practices for small and mid-sized companies to not just keep up with your competition but pull ahead.
Register for free now!
Attend this webinar and learn:
*How to effectively hire and train a top sales force
*What the smartest sales quotas look like, and how to set them
*How to create and implement business management systems
*What motivates sales teams, and how to take advantage
*What an effective sales culture looks like and how to build one
*Burt Powers, Senior Director of Dell Small Business Sales
*Stewart Rogers, Analyst At Large, VentureBeat
Jon Rossman & Mark FloisandAug 27 20196:00 pmUTC55 mins
Your customers don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. And with site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations are higher than ever before.
In this webinar, you will learn how Motorola Solutions is adapting its digital strategy to the changing expectations of their customers. Jon Rossman, Solutions Digital Experience Manager at Motorola will share his experience and lessons learned from creating a more relevant, unified and personalized website experience. You’ll hear practical tips to increase website traffic and conversion, and strengthen the relationships with your brand. Additionally, you will learn:
· Motorola’s strategy and roadmap to create relevant experiences at scale
· Simple site design and functionality changes that can have a big impact on search
· How artificial intelligence can help you deliver the most relevant search results
· How to leverage analytics from the search experience to evolve your web strategy
Kent Allen, co-founder, Global eCommerce Leaders Forum and MetapackAug 27 20196:00 pmUTC60 mins
Curious about how to grow customer engagement and increase conversion while improving the cross-border ecommerce shopping experience? Start by making the global delivery experience more dynamic!
Join GELF and GELF NYC ’19 Platinum sponsor, Metapack, for this new webinar that will preview some of the key themes of this year’s program (September 19th). The GELF team will open the webinar by discussing how the latest international market data and cross-border ecommerce trends have defined the program for GELF NYC ’19. Drawing on lessons learned by some of the world’s leading brands, the webinar will also explore how consumer delivery expectations differ from country-to-country and continent-to-continent.
Learn how crafting a transparent post-order experience localized to the unique preferences of shoppers in different markets fosters customer loyalty. Leave with actionable insights about how US brands can create a more dynamic delivery experience as they expand into Europe – and how lessons learned abroad can help them optimize the shipping and delivery experience in Canada and the US. Fill out the form to set up your free BrightTALK account and reserve your spot for our upcoming webinar.