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Marketing Operations and Automation

  • Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.

    Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.

    By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.

    Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.

    In this webinar, you'll:

    * Get insights into the changing consumer landscape

    * Learn how successful on-demand companies are effectively addressing customer needs

    * Enhance customer experience and offer better deals

    * Change the relationship between your customer and the business

    * Terry Angelos, Co-Founder and CEO, Trialpay
    * Jared Simon, Co-Founder and COO, Hotel Tonight
    * Sean Behr, CEO, Zirx
    * David Frankel, Managing partner, Founder Collective

    Sponsored by Trialpay
  • While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. Combined with title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, chief marketing officers are constantly being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations.

    Along with trying to establish themselves in the C-Suite, global marketers are also facing an increasingly complex, distributed and digitally driven marketing ecosystem. With unmeasured pressure to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions, they are also called on to collaborate on an unprecedented level with CFOs, CIOs and COOs as well.

    A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to transform.

    Please join the Chief Marketing Officer (CMO) Council in a live, one-hour, interactive webinar as we discuss our upcoming CMO Summit in Napa and how the role of the CMO must be reshaped in order for the CMO to rise as a true business leader.

    Some of the broad areas we will explore include:

    •The biggest shifts in the CMO role during the past five years
    •What has most impacted the CMO role: talent, technology or transformation of the business and the customer?
  • In 2014, Passle undertook detailed research of 400 top professional service firms (law, accountancy & consulting) to determine which firms have been most effective at both building their presence and demonstrating their expertise online. We have now carried out this research again in 2015, which has enabled us to map a number of significant changes across those industries. We will go through this research pulling key trends and insights from the data.

    Using the Hero, Hub, Hygiene model, we will define clear, workable strategies for those industries in how to achieve their content goals.
  • Retargeting on Facebook has become an indispensable tool for digital advertisers. In our Facebook by the Numbers 2015 research report, we analysed AdRoll retargeting campaign data across our global customer base.

    During this Marketing Week webinar in association with AdRoll, Niamh Norton, Head of Product Marketing, AdRoll EMEA will share secrets, tips and tricks from our yearlong review of over 55,000 campaigns, which served a staggering 37 billion impressions worldwide. Key discussion areas:

    •What significant performance improvements did AdRoll advertisers see after adding Facebook to an existing display retargeting campaign?
    •What made B2B marketers change their minds about Facebook?
    •Which metrics increased —and decreased—after adding mobile retargeting to an existing Facebook campaign?
    •Tips and best practices, including mobile and multi-product ads
    •Retail, finance, travel, and B2B use cases
  • According to Econsultancy’s 2014 email marketing census, 36 per cent of marketers cite poor measurement and analytics as barriers to effective email marketing. They know that the right metrics will drive the right business results but while the essential metrics (delivered, opened, clicked or click to open) have served us well, they are not necessarily the ultimate measure over a period of time.

    In this webinar Skip Fidura of dotmailer takes a look at:

    How marketers can measure engagement though 'click and open reach' and 'dwell (or read) time'.
    The term 'the halo effect', how it can be measured and how it's in line with multichannel marketing measurement.
    The 'post click funnel' metric and making sure your campaign assessment isn't incomplete.
    How to examine your 'time of action' which will drive tests and improvements.
  • Email marketing has grown up. Advances in tools such as automation and data integration mean that email marketing is now capable of working in real-time, predicting the desires of people before they’ve even had the chance to voice them.

    At Pure360 we investigated how the UK marketing community is using email in relation to email maturity. By attending this webinar you will learn:

    - What email maturity is and how to measure it
    - Why maturity matters to marketers
    - How you can increase your email results by 20%
    - The barriers to maturity
    - How to join the 1% of brands using email to its full potential
  • In this modern world of marketing the continued diversification and proliferation of channels and information available to the consumer have led to a change in the attitude of business as they compete for customers. Retailers, telecommunications, financial services and technology companies are all changing the way in which they approach the customer and in turn the customer has changed their expectations of the Organisation. In this webinar we look at the drivers behind this and share some of the changes that are taking place as a result of it. Most importantly we will share our view of what will successful organisations need to change to win the battle for consumers
  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • Working with limited marketing resources? Well, you’re not alone! Juggling what often feels like hundreds of marketing responsibilities on a high-growth team can make it difficult to focus on your day-to-day lead- and revenue-driving efforts.

    Fortunately, with the the perfect blend of marketing technology and strategy, you help optimize your marketing efforts and get more out of your programs! In this upcoming webinar, we will share best practices and let you in on the secrets of some of the most successful tactics to boost pipeline!

    We’ll take a look at how to:
    - Maximize lead management efforts
    - Keep your content strategy optimized
    - Identify and use your team’s skills for revenue-generating results
  • Infotainment content is crucial to effective marketing programs, but content is nothing without an audience. Exceptional B2B marketers create more opportunities for lead generation by expanding beyond their own promotions and leveraging the network effect of social communities and channels for broad distribution.

    While the network effect can reap many benefits for marketers looking to generate leads, doing this manually can take time and result in lower ROI. Leading content platforms take the manual work out of promotion and sharing for the viewer to help B2B marketers increase their reach to generate more views and leads.

    Join Frost & Sullivan’s leading Unified Communications & Collaboration analyst to dive into some of the industry’s hottest trends and learn how to:
    - Distribute content and messages
    - Benefit from the network effect
    - Generate more views and leads
  • In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.

    Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
    - Three components of a CDP
    - Five benefits of the CDP
    - How they work and what to look for
    - Customer case studies and best practices

    Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.
  • Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • A referral program is a consistent channel for demand generation. Josh Beach, CTO of Amplifinity, walks through what marketers need to think about when planning to launch a referral program. You'll learn the key decision points in designing your program and best practices from the many customers Josh has helped to architect their referral success.
  • In this webinar, Rob Howze of CampFit will discuss the following topics:

    -Customer Service
    -Building your Brand
    -Understanding your Demographics
  • Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!

    1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
    2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
    3. Final tips, tricks and solutions.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.