The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.
The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.
As part of this, the webinar will address some of the following points:
· What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
· How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
· How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
· What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
· What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:
- How the attribution journey has changed over time and what the future holds
- Where the marketing stack has failed to deliver ROI metrics
- What you can do (immediately) to fix attribution in your organization
Over the last twelve months, Ascend2 and Informatica have partnered to produce intriguing research on what’s working – and not working -- in marketing. The result has produced a clear understanding that data-driven marketing is here to stay, but that there are also numerous challenges standing in your way of achieving success. And, if you’re like most marketers, you’re probably spending the fourth quarter planning your budget and building your plan for the upcoming year.
As you get ready to tackle 2017, this research discussion will prepare you with a plan to overcome your marketing data challenges as you enter the new year. During this webinar, we will explore the benchmark research we conducted and you will hear benchmarks from your peers, trends from your industry, and strategies to drive the best customer experience with your marketing tactics.
This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
Unreliable targeting can end a conversation from the beginning. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation.
Join Rob Heerdegen, of OMC to discover how to:
- Create persona-driven communications that power customer engagement
- Build and implement marketing campaigns that resonate with real people
- Extract laser targeted customer insights that deliver real value
- Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics
Run better Influencer Marketing campaigns when you find out what influencers really think!
Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.
●How creators view sponsored content
●How creators are currently working and hope to work with brands in the future
●Gaps in expectations between marketers and influencers
●Challenges in influencer marketing and how we can address them to build better campaigns
Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.
This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.
Marketing automation must meet your business objectives in order to see ROI. In this webinar, we look at the importance of the customer journey, content planning and automation across the funnel and how visibility and insights on these elements in Salesforce can allow you to make continuous improvements on your marketing efforts.
We will cover areas such as:
- Understanding where you are today using situation analysis
- Defining and prioritising your objectives for marketing automation
- How to develop a strategic roadmap for marketing automation implementation and adoption
- The key tactics to consider when delivering a marketing strategy for Salesforce
- How to define the actions needed to deliver your marketing automation strategy
- How to use reports and dashboards to keep control and measure success
Learn how Cisco is powering its digital efforts using predictive intelligence. Joseph Puthussery will share Cisco’s path to building a modern revenue engine and what the future holds for the data-driven enterprise.
In this webinar, Nipul Chokshi of Lattice Engines and Charlie Liang of Engagio will discuss the hacks that will fast-track your target account efforts into immediate results:
Convince everyone internally to adopt Account Based Everything,
Strengthen the fundamentals to be successful at Account Based Marketing and Sales, including getting the most out of existing data + additional insights you’ll need, and real life examples of successful ABM campaigns from start to finish
Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.
Topics we'll cover:
- Branded Communities Through the Eyes of Community Members
- Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
- How Top Brands are Using Communities and Achieving Success
In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
* Aberdeen Benchmark Report, Inc
Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.
However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.
Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.
In this webinar you will learn how to tackle numerous attribution challenges:
- Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
- Benchmark your organisation against your peers and find out which methods and technologies they are using.
- Discover the skills and training needed for successful attribution.
- Ask any and all your questions live.
Everyone is on Facebook, right? Wrong. Every day, there are new social media platforms launching and diluting the impact each social media platform has. And while we’re in the era of social media dominance, there’s still a large population that falls under “non-social savvy.” Believe it or not.
This session will help us understand today’s social media landscape and help brands and marketers discover what the right platforms are for their audience. It will also dig into key marketing tools and metrics that help engage and attract the target customer and dial into why having a responsive process is critical for brand visibility, integrity, and equity.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Brian Monahan, co-founder, NewCo, former CMO, Walmart
* Jeff Pash, Director of CRM, The Muse
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
99% of Social Media Posts receive near zero engagement fail to create a stir. Even sponsored campaigns fall flat. Yet, few posts go viral overnight and the person & the brand become celebrities overnight, without spending a dime on promotions. Getting a fair share of returns on investments in Social Media marketing efforts continue to be a challenge for enterprises and Small & Medium businesses worldwide.
In this webinar you will learn:
- Where are you going wrong with Social Media Marketing?
- Things you can do to fix and super-charge your social media campaigns.
- Practical Step by Step approach to Change the Game! & Get more from Social Media Campaigns.
Powering Your Marketing and Sales Applications with Clean Data. “According to 92 percent of marketing and sales influencers surveyed, having valid contact data to work with is “very important” for their marketing and sales success.” (Source: Ascend2). Positioned as a leader in Gartner’s Magic Quadrant for Data Quality Tools for the ninth consecutive year, Informatica is now offering an innovative, new approach to improving data quality designed specifically to turn this situation around: Cloud Data Quality Radar.
Without clean data, you can’t communicate and engage effectively with your customers and prospects - This directly impacts marketing campaign effectiveness, sales productivity and the customer experience.
One of the biggest challenges sales and marketing organizations face is that data decays over time - people move houses, switch jobs, or change their phone numbers. When combined with the fact that data is captured from an ever increasing number of sources and is used in different ways, the problem becomes exponentially worse.
Informatica Cloud Data Quality Radar is a cloud application that quickly identifies, fixes, and monitors data quality problems in your business applications like Salesfroce and Marketo. Attend this short webinar to hear how you can:
•Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
•Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
•Continuously monitor data quality across source systems
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
A deeper understanding of the customer journey is changing the way organizations engage with their customers, meaning brands who adopt customer journey optimization strategies are reaping the benefits.
The problem is, each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for engagement, tracking this behavior and making use of the data can seem like an insurmountable challenge.
As marketers, we need to move past the old metrics and campaigns that have no relevance in the new age of the customer and look at new ways to monitor cost, measure response, attribute impact and improve communications.
In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.
“In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
Adapt to new regulatory and laws in different areas of the globe.
Maintain visibility, compliance and control of important documentation.
Increase efficiency and make processing transactional documents more cost effectiv
Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.
The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.
In this webinar, you will:
* Understand how to move past quantity and generate quality opportunities
* Build the right marketing KPIs for defining lead quality and lead conversion
* Define a conversion strategy that builds retention
* Sam Yount, CMO, LendingTree
* Jason John, CMO, Publisher's Clearing House
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, VentureBeat
Consumers are statistics, customers are people. Gone are the days of mass marketing.
Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.
BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:
- Modern marketing foundations and how they can be used
- Using a data-driven approach to build brand loyalty and increase revenue
- Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
- Knowing the difference between ‘real-time’ and ‘right-time’
The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.
Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.
Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.
By participating in this VB Live event you’ll:
* Learn how to leverage instant messaging
* Capture customer details in IM
* Leverage instant messaging technologies to improve your marketing strategy overall
* Use the high engagement of messaging in terms of viewabilty
* George Corbin, Senior Vice President, Marriott Digital
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
* Wendy Schuchart, Moderator, VentureBeat
Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.
Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?
In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.
Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.
In this webinar you’ll:
* Learn which mobile analytics will matter in the next five years
* Understand the ways that KPIs monthly active users (MUA) can be interpreted
* Measure beyond smartphones -- including wearables, connected cars and more.
* Mark Rasch, Chief Security Evangelist, Verizon
* James Peng, Head of Mobile and Social Acquisition, Match Group
* Bob Sherwin, VP Direct Marketing, Wayfair
* Jesse Robbins, CEO, Orion Labs former CEO of Chef
* Evan Schuman, Moderator, VentureBeat
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?
Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
- the key components of a flexible marketing approach
- the core functions a flexible marketing architecture must support
- the key attributes of a flexible organization
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.
Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.
Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.
In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
More speakers to come
When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
-Product information management (PIM) requirements that help Mouser sustain 20% annual growth
-How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
-Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
-Lessons learned from this experience, and the next steps in Mouser’s PIM journey