The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
You better get good at conversational video marketing, fast—or you're going to be obsolete.
Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.
Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.
Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.
By watching this webinar, you'll:
* Optimize your audience takeaways for video content
* Get tips from the savviest sales and marketing people on their video content strategy
* Focus your energy on the right distribution channels for your adverts
* Personalize video content to lock in the close
* Michael Ballard,Sr Manager Digital Marketing, Lenovo
* Todd Hartley, CEO, Wirebuzz
* Stewart Rogers, Director of Marketing Technology, VentureBeat
Trusted customer data is the difference maker between happy customers and getting blasted on social media. By using our contact data verification tools, you can quickly clean your customer contact data so that it can be relied upon for success. Whether the end goal is improved customer relationships or another data-driven digital transformation objective, clean contact data enables you to engage with your customers more effectively.
During this webinar, you’ll hear from Salema Rice, Chief Data Officer of Allegis Group, on how great customer data has improved her customers' experience. You’ll discover the positive effects right from a CDO and learn about how you can get started in creating better customer outcomes.
Today’s customers expect personalized experiences and there are a plethora of available martech solutions that claim to have the tools to help. And while marketers are able to collect a mass amount of data, it’s becoming increasingly challenging to be able to act on that data, and have one, central repository to be able to make informed decisions and drive more meaningful customer experiences.
A new martech solution has recently appeared into the space that does just that - the Customer Data Platform (CDP). In this webcast, you can expect to learn:
- How these purpose-built products assemble and distribute customer data
- Why CDPs are faster, easier to use, cheaper and more flexible than other solutions
- What problems a CDP can help the marketer solve
- The key ways to using a CDP in driving a business’s digital transformation
David Raab, Founder of the Customer Data Platform Institute
Adam Corey, VP of Marketing at Tealium
Following a recent analysis of predictive marketing vendors and the publication of The Forrester Wave: Predictive Marketing Analytics for B2B Markers, join us for a webinar featuring guest speaker and Forrester senior analyst Allison Snow to learn more about the trends in the predictive industry and what she sees in store for the future.
Additionally, 6sense VP of Product Amar Doshi, will discuss how B2B marketing and sales teams are being transformed through modern advances in data science to deliver complete omni-channel buyer visibility, highly converting pipeline and measurable proof of ROI.
In this webinar you will learn:
•The Forrester Wave methodology, how Forrester conducts their research and how to leverage the research to make better predictive marketing analytics vendor decisions
•How marketing and sales teams are witnessing increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency
•Where Allison sees the industry headed in the coming years
Salesperson activity is an important indicator of organizational productivity and effectiveness, but presents significant data collection challenges. Join us during this first look webinar as we investigate how sales organizations account for salesperson activity, and the nature of the insights they gain through such efforts.
Topics addressed include the nature and quality of salesperson activity tracking, the methods utilized to collect information, the types of activities considered most important to track, and the various ways management applies activity data.
Successful ecommerce marketing is all about being engaging - saying the right thing (or offering the right product) to the right customer at the right time. Engaging your prospects and customers with relevant copy, personalised offers and targeting them at the right stage within the lifecycle, means that you’ll not only achieve great results, but you’ll have your customer coming back time and time again.
Join us for this webinar, and you’ll discover:
* 5 often-missed customer segments to automate that will deliver the results you need
* The right questions to ask when investigating your data
* How to turn your insights into engaging programs
About Kath Pay:
Kath lives and breathes email marketing. As Founder of Holistic Email Marketing, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Email Marketing.
Some of the retail and B2C brands she has either trained or helped are: Ebay, Mr Porter, Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.
Everybody’s talking about bots, but even if you don’t have one yet, how do you get your content ready for a future full of bots? And what about the next thing after that, and after that? The key is writing and structuring content in a clean, simple, granular way.
Join me, Scott Abel, The Content Wrangler, and former journalist—and Microsoft Office content strategist—Doug Kim, for a free, one-hour webinar designed to help you understand the need for structured content in our fast-changing technology-powered world. Doug will discuss why structured content is needed for much more than multi-channel publishing Attend this session to learn how to lay the foundation for future by restructuring your content, why it’s critical to match single intents to single answers, and why we need to reuse content in bots, instant answers, and other advanced content forms.
Doug willl give pointers on how to:
1) Lay the foundation for future by restructuring your content
2) Match single intents to single answers
3) Reuse content in bots, Instant Answers and other advanced content forms
4) Learn how clean, simple content benefits accessibility and inclusivity
About the presenter
Doug Kim spent his formative years in journalism, where he eventually became Arts and Entertainment editor of The Seattle Times. He’s been at Microsoft for eight years, where, amongst other things, he’s led efforts to revamp the voice and tone of content and UI text in the Microsoft Office suite and improve video and multimedia content. More recently, he drove the content strategy for the Bing-based content form known as Instant Answers for Windows 10. While continuing to nurture Instant Answers, he leads a team focused on accessibility, Inclusive Design and Microsoft’s experimental new Virtual Support Agent. So yes, he went from editing Britney Spears reviews and restaurant coverage to technical content, but in his mind it all makes sense.
Industry analysts predict chatbots and intelligent assistants will overtake traditional web interfaces as the primary consumer touchpoint; replace or augment mobile apps; and completely transform customer service. Are you ready?
The good news is that with some engineering, chatbots can employ and extend existing content repositories. Intelligent content allows us to single-source content out to interactive channels such as chatbots and intelligent assistants. The side-effects may include boosting the ROI of existing content, increasing sales cycles, improving conversions, and reducing customer service costs while improving satisfaction.
Join me, Scott Abel, The Content Wrangler, with intelligent content expert, Cruce Saunders, founder and principal at [A] (simplea.com) and author of Content Engineering for a Multi-Channel World, as he discusses chatbots as a new content distribution channel that we can’t afford to ignore. Cruce will cover basic chatbot content requirements, components and construction. And, he’ll discuss how to future-proof content with a content model, making it chatbot-ready.
Attendees will learn:
* Practical steps to integrating chatbot content elements into your existing content types
* The various types of chatbots available today and the value they serve as an engagement tool and content channel
* How to leverage existing content to power one or more chatbots, and practical ways to integrate chatbot components into your CMS structured content types
* The high-level first steps to building a chatbot-enabled content model
Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. In particular, these systems challenge content strategists and technical, marketing, and support writers, and product managers alike to think in new ways since they deliver value mostly when the user isn’t paying them any attention.
Join me, Scott Abel, The Content Wrangler, and my special guest, Christopher Noessel, Global Design Practice Manager for Travel and Transportation at IBM for a free, one-hour discussion about agentive technology. Christopher will introduce us to the concepts from his new book, "Designing Agentive Technology" (Rosenfeld Media, 2017). bit.ly/agentivebook
Attendees will learn what agentive technology is (and what it isn't), its history, how it fits in the artificial intelligence mix, and why agentive systems are so interesting and potentially useful. Come prepared to ask questions.
About the presenter
Christopher Noessel is the Global Design Practice Manager for Travel and Transportation industries with IBM. He teaches, speaks about, and evangelizes design internationally. His spidey-sense goes off semi-randomly, leading him to speak about things from interactive narrative to ethnographic user research, interaction design to generative randomness, and designing for the future. He is co-author of Make It So: Interaction Design Lessons from Science Fiction (Rosenfeld Media, 2012), co-author of About Face: The Essentials of Interaction Design, 4th Edition (Wiley, 2015), keeper of the blog scifiinterfaces.com, and author of Designing Agentive Technology: AI That Works for People (Rosenfeld Media, 2017).
Just a few years ago, providing context-sensitive software product documentation was a goal for many technical communication teams. The aim was to provide contextually relevant—and helpful—content based on a customer's location in a software product. By breaking large technical documents into smaller pieces, these forward-thinking companies were able to make discrete chunks of content available in the product interface; no need for customers to go looking for assistance in a user manual or online help portal.
Today, contextually relevant content is expected by digitally-savvy consumers. The definition of context has broadened to include many additional factors (user profile data, geographic location, product model, version number, preferred language, time zone, previous interaction history, and the capabilities of the device used to consume the content). Providing contextually-relevant content today is no trivial matter. It's challenging, especially for teams that have not adopted advanced information development management practices, e-methods, and tools.
Join me, Scott Abel, The Content Wrangler, for a free, one-hour webinar with structured content expert, Alex Masycheff, co-founder and CEO of Intuillion Ltd. We'll discuss how emerging delivery technologies can leverage structured technical content to deliver contextually relevant content via conversational user interfaces like chatbots. We'll delve into how chatbots can be used to provide improved context-sensitive assistance and we'll demystify the five elements that make chatbots a valuable addition to our customer experience arsenal. Attendees will learn when chatbots bring the greatest value; what makes a chatbot helpful; and, why structured content is critical to chatbot project success.
Truly succeeding at enabling a standout customer experience depends on your ability to seamlessly and consistently deliver a strategic blend of the right content and commerce at all customer touchpoints. But how to get started? Join FitForCommerce experts and a leading retailer’s e-commerce director in this webinar.
You will learn:
• How to adopt a customer-centric mindset
• How to make product specifications relevant
• How to serve up a digital experience that’s seamless and consistent across channels
• How to personalize your customers' experience with content and commerce based on their past and current interactions
Advances in marketing technologies, programs and processes have exploded over the past few years. To take better advantage of these innovations, you need to fuel them with trusted, governed, relevant and authoritative data. The results are deeper customer insights around relationships so that you can unleash differentiated customer engagement and personalized experiences.
Businesses are drowning in a deluge of data collected from so many sources and in so many formats. To unleash the power of data, information needs to be intelligently shared by multiple applications across the business. However, the quality of the data can't always be guaranteed, resulting in errors and wasted effort. Equally important, analytics using bad data will produce inaccurate results leading to poor decision making. With the right technology and an intelligent data-driven approach, companies can effectively see, understand, and share data insights across their organizations.
Trusted by over 4,000 Salesforce customers, the Informatica Intelligent Cloud Services offers the most complete suite of modular data management services for the Salesforce Sales, Service, Marketing, Commerce, IoT and Analytics Clouds.
Attend this informative Informatica session, hosted by TechRepublic, and learn how:
• Integrating your data and applications provides the foundation for more effective marketing campaigns and information sharing
• Delivering great data quality will improve marketing ROI, analytics and improved customer experiences
• Robust master data management, data hubs, and automation can provide more accurate, real-time data across all your business applications
• Automation and best practices can significantly streamline repetitive and complex workflows reducing errors and saving time
The key to data-driven marketing is entirely in your control.
SiriusDecisions recently introduced the new Demand Unit Waterfall, a process that enables teams to track their lead flow, improve their processes and, ultimately, drive increased revenue and growth. Quality third-party data is a key driver in implementing a successful Demand Unit Waterfall in your organization, but exactly what data should you be looking for and how do you apply it?
In this Webinar we’ll cover
• Enhanced company profile data and how it can help you define and refine your TAM, and inform sales and marketing efforts throughout your demand generation activities
• Using Reverse technographic analysis to uncover your Ideal Customer Profile and identify Active Demand
• A case study from a customer who used technographic data to find the right customers to target and achieve well above average response rates on demand generation campaigns
Presenters for this webinar include John Donlon, Senior Research Director at SiriusDecisions, Barbara Winters, Vice President of Marketing at HG Data, and Zak Pines, Vice President of Marketing at Bedrock Data
Is your company on a data-driven digital transformation journey?
With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.
In this webinar, you will learn:
- Current digital transformation market trends driving the influence of cloud.
- Role of hybrid data management
- How National Instruments is growing at scale and reducing time to market for their products and services
- How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
Digital Transformation is the key in creating a true ‘customer-at-the-center’ approach that delivers relevant, personalized experiences across online and offline channels. And having an agile identity resolution strategy in place is critical to achieving this type of experience, yet many are unsure on how to drive such a powerful and personalized customer journey.
Join Chris Slovak, VP Global Solutions Consulting at Tealium, for a webcast on “Identity Resolution: The Key To Digital Transformation” and learn how to:
- Manage your entire data supply chain
- Leverage data to fuel more meaningful customer experiences
- Drive customer centricity with digital transformation
- Implement the 4 key strategies for strategic identity resolution
VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?
Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.
And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.
Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.
In this webinar you’ll:
*Hear the results - for the first time - of the latest VR market research
*Discover the compelling business case for VR
*Understand why consumer-generated VR content is important to business
*Find out how companies are using VR content to strengthen their bottom line
*Learn what’s next in the VR content world
* Dean Johnson, Head of Innovation, Brandwidth
* Crystal O’Hea, Senior Director Expedition X, SeaWorld Parks and Entertainment
* Stewart Rogers, Director of Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs.
Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.
This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
Most companies think they have an established channel marketing strategy, but can easily be left behind as soon as the next evolution of marketing hits. Organizations must be prepared to adapt to channel change. In order to stay ahead, it’s important to align your content, goals, and channel marketing program strategy.
Laz Gonzalez, Chief Strategy Officer at Zift Solutions, and Chad Reese, Director, Partner Digital Marketing at Cisco share:
•Disruptive forces in the channel and how to anticipate them
•Integrated marketing programs Cisco is delivering to partners
•Leveraging data and analytics to be more effective with channel partners
•Best practices in content marketing
•ROI expectations when marketing through partners
For LTV, engagement, and lifecycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.
ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.
For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!
In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies
* Trey Stout, CTO and Co-founder, ScribbleChat and Handwriting.io
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
The reality is virtual, but successful VR games still require cold, hard data. For wildly popular games like Survios’ Raw Data, the first VR-exclusive game to reach #1 on Steam’s Global Top Sellers list, data and analytics are the key to success.
And now online gaming companies have the full-stack analytics infrastructure and tools to measure every aspect of a virtual reality game and its ecosystem in real time. You can keep tabs on lag, which ruins a VR experience, improve gameplay and identify issues before they become showstoppers, and create fully personalized, completely immersive experiences that blow minds and boost adoption, and more. All with the right tools.
Make success a reality: Register now for our latest interactive VB Live event, where we’ll tap top experts in the industry to share insights into turning data into winning VR games.
* Understand the role of VR in online gaming
* Find out how VR company Survios successfully leverages the Exostatic analytics infrastructure for commercial and gaming success
* Discover how to deploy full-stack analytics infrastructure and tools
Nicolas Nadeau, President, Exostatic
Kiyoto Tamura, VP Marketing, Treasure Data
Ben Solganik, Producer, Survios
Stewart Rogers, Director of Marketing Technology, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Marissa Aydlett, VP Marketing, Appboy
* Colleen LeCount, SVP Global Sales and Marketing, Mobolize
* Kara Dake, Founder, Women in Wireless
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Rachael Brownell, Moderator, VentureBeat
The ultimate goal of marketing is to provide the consumer with a personalized experience across numerous channels and devices, at scale.
The first step to achieving omnichannel excellence starts with an often-underestimated channel, email. Why start here? The answer is simple; the consumer is constantly changing channels and devices, but not email address. In essence, an email address is the consumers’ digital ID. This is the first part of key data that the marketer needs to start the omnichannel journey.
In this presentation, we will focus on how to start your journey with the #1 digital channel for ROI, email.
Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.
This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
Tomorrow’s Marketer is focused on targeting key accounts to generate new business. What’s the secret to creating 1:1 moments with your key targets? Personalisation and Predictive Technologies are the secret weapons that empower account-based marketing (ABM) strategies to target and engage key accounts at the top of the funnel.
Join our webinar as Ray Coppinger, Head of Marketing EMEA at Marketo looks at how personalisation and predictive content can power your account-based marketing strategy. You will learn how to:
* Complement your account-based marketing (ABM) strategy with personalisation
* Generate more sales-ready leads by focusing on the accounts that matter
* Leverage best practices from companies personalising their websites for prospects
* Measure the impact of your personalised campaigns with an account-focus
* Leverage predictive content to drive engagement with target accounts
One of digital marketing's biggest bugbears is the ability for brands to follow customers, often clumsily. Join this webinar on BrightTALK to hear how to make 'real time' work really well for your brand.
Join us to find out:
· Why to use it
· How to use it effectively
· Whether it actually makes a difference
· If it's worth the time, money and effort to set-up for the long-term benefits
Brands are increasingly investing in 'real time' content. This webinar will feature experts in email and real-time marketing to give you the answers your business needs. Explore what this actually means, and what the implications and rules are for marketers.
The General Data Protection Regulation (GDPR) is fast approaching and whilst there's lots of information about GDPR from an IT security perspective, marketers are still trying to understand the implications it will have on their marketing efforts from 25 May 2018 and beyond.
As the modern email marketing landscape changes dramatically with the introduction of GDPR, this webinar explores the role of Marketing Automation in helping organisations stay GDPR compliant.
Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.
Join this webinar to learn more about Maurice's formula:
STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
- Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.
In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:
- Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
- We have the data, now what? AI & the Future of Customer Experience
- How to use Predictive Analytics to find the right customer on the right channel
- 3 ways to drive ROI for your business by applying AI to improve the Customer Experience
Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
One company increased their revenues from email by over 300% and another company doubled their open rates by doing just one key thing.
At SendPulse we researched over 100 websites and periodicals to find 5 case studies that demonstrated significant accomplishments in increasing open rates to include in our presentation, 5 Ways to Increase Your Open Rates by 50% or More.
In this presentation we will be presenting these 5 case studies in a live online webinar. We will also be answering all your questions to help you maximize your results in your email campaigns.
We invite you to attend and learn first-hand how they did it.
The email marketing landscape is a rapid and evolving one. Once colloquially referred to as the “red-headed step child” of digital advertising stemming from its salacious birth in the digital space: synonymous with spam encapsulating male enhancement solicitations, to its powerful advancement today as one of the most economical, effective digital conduits to get a message to a targeted audience and drive ROI.
Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and punditry. This presentation is designed to help consumers cut through the minutia and arm you with the constituent ingredients in crafting a successful email marketing campaign in 2017:
• The evolution of the email marketing landscape over the past decade
• Email does not always work, no advertising vehicle ‘always works’
• Where email has failed and succeeded
• The importance of segmentation and running tests
Presented by Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler: A formerly owned Jeff Bezos company and leader in the digital and data industry. The entirety of Melissa’s career has been within the media industry with a strong focus on digital advertising.
Winner of 2016’s Editor and Publisher’s “25 under 35” award: Melissa is regarded as an industry expert with regional and national speaking engagements with some of the highest-level media groups and conferences across the country.
Melissa’s development of Media Prowler’s most innovative digital products has helped the company win Inc. Magazine’s fastest growing companies in the country for the past 7 years.
At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.
According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.
Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.
The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?
Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
More than ever before, marketers are tasked with proving the ROI for all activities including events, which typically account for 30% of the budget. From field events like sales dinners to product roadshows and user conferences, events are a major contributor to business results like pipeline creation and influence, engagement and closed deals. Event marketing is sometimes reduced to driving event registrations, but leading marketers are looking for ways to increase results across the spectrum from pipeline to close. In this webinar, guest speaker Allison Snow will talk through the smart marketing tactics you can employ before during and after events to drive better business results and how to tie those tactics back to ROI.
In this webinar you will learn:
- Marketing tactics to deploy before an event to drive registration and measure success
- How to conduct real-time marketing at events to funnel highly engaged leads into nurture tracks
- Smarter event follow-up (70% of marketers say they are not satisfied with the time it takes them to follow up with leads after an event)
GDPR compliance regulations will be in effect before we know it, and though most marketers are aware of the law and what it requires they do, only 1% of people polled say they have a GDPR plan in place to ensure compliance.*
Join Clint Eagar, VP of Data Governance at ObservePoint and Chris Slovak, VP Global Solutions Consulting at Tealium, for 60-minutes and learn how to:
- Audit and document all of your digital properties to ensure compliance
- Establish solid security and privacy measures within your organization
- Effectively communicate your data governance plan to key stakeholders
- Employ the customer at the center mandate with everything you do
*Source: Forrester & Tealium Not-So-Normal Webinar: Creating Your Organization's Plan.
Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.
In this session, attendees will learn about:
1.Key challenges in today’s testing landscape that impact automation testing
2.Ways to set expectations for automation that accelerate buy-in and support
3.Considerations for prioritizing types of testing and technologies for automation
4.Understanding who should be included in planning for automation
If you are working on an AI project, drop it. Chances are good that you don’t have AI problems (yet) but instead have data challenges. In this webinar, we will share what we learned from running a large data platform ingesting 2 million data points/sec and running 7 million queries for hundreds of enterprises. We will focus on the problems that you can tackle on Monday so that you are best positioned for next year and beyond.
About the presenter:
Kiyoto is VP of Marketing at Treasure Data. Previously, he was a Software Engineer at TrialPay and Trader at DRW Trading. He is a self-proclaimed hacker at heart: “creativity and do-ocracy over passivity and bureaucracy any day.”
Join us on this webinar and learn:
- What are the new challenges with gaining consent for new and existing data.
- How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
- How to run your own GDPR audit
About Steve Henderson:
With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.
Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
AI is changing everything — and you know you have to get on the bandwagon. But you may not be as clear about the differences between chatbots and intelligent assistants. What do customers actually expect from one or the other? And are they a passing customer engagement fad, or does this trend have legs?
Our latest interactive VB Live event brings together a panel of developers who have long-term, hands-on experience in chatbot and intelligent assistant tools. They’ll discuss everything from the platforms they use, the metrics they keep tabs on, the data they collect, and all the other wisdom they’ve gathered on the ground, deep in chatbot and AI territory.
Register now to find out which solution fits your own digital customer engagement plan, how to plan a strategy, and how to get in on the game now.
In this webinar, you'll:
Understand the messaging platforms of the future
Learn which platforms people are using — and why
Measure the success of your chatbot through best-practice KPIs
Create personalized interaction between your organization and your customers
* Amir Shevat, Director of Developer Relations, Slack
* Darrius Jones, AVP, USAA Lab
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Rachael Brownell, Moderator, VentureBeat
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
Today's consumers come to the negotiating table with more information than ever before. They’ve researched your products online; they’ve read the reviews; they’ve scanned the social channels. For your sales channels to effectively work with these educated buyers, they need onboarding and enablement that goes way beyond basic access to marketing and sales assets. Based on more than a decade of experience deploying sales enablement software, we at CallidusCloud know that you need a dynamic solution that delivers training, content, and coaching in a prescriptive way, if you want to generate consistent revenue growth.
Attend this session to learn how to:
•Close deals faster and increase deal sizes and win rates, while reducing time-consuming enablement efforts.
•Establish a repeatable onboarding process that reduces new staff time to productivity.
•Deliver content in a prescriptive way that advances today's more informed buyers through the sales process.
•Improve communication with buyers as well as internally across product management, marketing, sales, and service roles.
•Apply a ready-to-use sales enablement maturity model that we’ll provide as a take-away to attendees.
FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.
How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?
David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.
Join this session where you will learn:
-What makes good FinTech content?
-How to keep your followers or subscribers engaged and coming back for more
-How to manage conversations where speakers might have opposing views
-How can incumbents create compelling content that helps them better compete with "cooler" challengers?
-How can speakers best position themselves to become credible thought leaders?
-What are the top trending keywords in FinTech that will help your marketing campaigns?
-How can you make the most out of a speaking opportunity?
Are you starting to build up difficult to manage data integration spaghetti as your cloud data integrations proliferate? Organize and simplify multi-point cloud data integrations with Cloud Integration Hub, the modern publish/subscribe solution for efficiency and productivity. Reduce data transfer and API charges by removing redundant Cloud synchronizations with Informatica’s Hub for data. Jumpstart your use of the Cloud Integration Hub with the new Salesforce Accelerator. Existing Informatica Intelligent Cloud Services Premium and Advanced customers can get started right way with the one year of basic Cloud Integration Hub with their subscriptions.
In this webinar we will:
•Provide a technical overview of the key capabilities and value of Cloud Integration Hub by Informatica experts
•Demo the latest version of Cloud Integration Hub including the new Salesforce Accelerator
•Show how existing Informatica Intelligent Cloud Services customers can get started with the one year of basic Cloud Integration Hub included in their subscriptions.