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Marketing Operations and Automation

  • 10 Mistakes Brands Make on Black Friday
    10 Mistakes Brands Make on Black Friday Cara Wilson, Digital Marketing Manager, Pure360 & Kristian Bannister, Senior Marketing Manager. Pure360 Recorded: Oct 18 2018 47 mins
    It’s almost here. The most wonderful time of the year for retailers: Black Friday and Cyber Monday.

    For many it can make or break an entire year.

    Yet many brands are still delivering the same generic Black Friday marketing. Year in. Year out.

    In this webinar we reveal the 10 Black Friday mistakes that brands make and how to avoid them.

    You'll learn:

    → How to supercharge your sales funnel this Black Friday
    → How to convert new customers cost effectively
    → Why you shouldn’t neglect your existing customers
    → How to avoid bland Black Friday marketing
    → Why short term thinking could be damaging to your results

    Watch the webinar. Avoid the mistakes. Make this Black Friday your best ever.
  • How To Get More Customers
    How To Get More Customers Peter Strohkorb Recorded: Oct 17 2018 54 mins
    B2B Sales and Marketing Growth Specialist Peter Strohkorb describes why and how every business now needs to apply push and pull selling techniques in order to win more customers.
    Peter will reveal the Ten Action Items you need to have in place to be successful.
  • How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers
    How AI-Powered Consumer Messaging Can Help You Engage & Retain More Customers Sameer Patel Recorded: Oct 17 2018 62 mins
    91% of consumers unsubscribe from emails. 60% of consumers opt out of push notifications. $280 billion is abandoned in digital shopping carts every year. Only 32% of customers make a second purchase with a brand within the same year.
    What do these startling facts about consumer habits tell us as marketers? Consumers’ attention and loyalty are not guaranteed. In fact, it’s an uphill battle for brands to stand out from the noise and compel consumers to not only listen to them but to buy from them, too.

    The great news is that AI technology is helping modern e-commerce brands take this challenge head-on by understanding the consumer at the individual level and then only sending them messages that are relevant, contextual, and timely, all in real time. As a result, consumers develop a deep connection to the brand as the brand starts meeting their expectations of a highly personalized experience time and time again. The brand starts to see an improvement in message engagement and conversion…and the rest is history.

    If an e-commerce marketer is struggling with one of the following problems, this webinar is for them:

    -Stagnant or decreasing marketing metrics: acquisition, engagement, conversion, revenue, and retention
    -Relying too heavily on demographic segmentation methods to “understand” the audience
    -Not having campaigns that are differentiated enough from competitors’
    -Trying to figure out how to survive and stand out amid the dominance of Amazon
  • How Identity Resolution Maximizes the Value of MDM
    How Identity Resolution Maximizes the Value of MDM Lesley Hanly, Sr Director, Product Management, Prash Chandramohan, Director, Product Marketing Recorded: Oct 11 2018 60 mins
    Enterprises seeking growth and competitive advantage turn to master data management (MDM). MDM provides the trusted foundation for delivering successful business outcomes from data-driven insights to mergers and acquisitions, governance and compliance, and customer experience programs.

    When identity resolution is at the heart of an MDM solution, it ensures the anticipated value of your most strategic business initiatives. Identity resolution enables you to search and analyze disparate data sets to find a match and create unique identities from multiple records. But not all identity resolution methodologies are created equal. In this webinar, Informatica experts will examine:
    •The common challenges associated with identity resolution
    •The various approaches to matching identities across applications, and where some methodologies fall short
    •How to evaluate your data matching tactics
    •The algorithms behind the most advanced data matching engine, only from Informatica

    Informatica’s innovative approach to identity resolution allows maximum impact from your MDM investment. Join the experts with more than a decade focused on applying the best techniques to ensure the success of your MDM journey.
  • Single Customer View – A Mythical Beast or the Holy Grail of Marketing?
    Single Customer View – A Mythical Beast or the Holy Grail of Marketing? Jim Kelly, Principal Consultant at BlueVenn Recorded: Oct 10 2018 55 mins
    According to our research to 1,000 global marketers only 1 in 5 have access to unified online and offline data in a Single Customer View. Having been referred to in some marketing circles as ‘the mythical beast of marketing’, we’re going to set the record straight and show you 3 things:

    (1) How to unify data and the process data must go through
    (2) The benefits and gains seen from a Single Customer View
    (3) Evolution of the marketing database and rise of Customer Data Platforms.

    Grab your notepad and pen and join us for this monster of a session!

    Questions to ask:

    1) Do you have a CDP, Single Customer View or Data Warehouse?
    2) If yes, is it owned by marketing or IT?
    3) What question would you like to post to the presenter Jim?
  • Publishing DITA Content to a Chatbot
    Publishing DITA Content to a Chatbot Patrick Bosek Recorded: Oct 9 2018 60 mins
    Chatbots have a long way to go to be self-sufficient, but if you build them on a base of structured content, they can be an extremely helpful content delivery tool.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Patrick Bosek, co-founder of Jorsek LLC, makers of easyDITA, to learn how to you can create a chatbot using your DITA content.

    As a part of this presentation, we’ll discuss how chatbots fit into your total content delivery strategy, how to transform DITA content for chatbots, and how to update and maintain chatbots as a delivery system.
  • Sirius Decisions Insights:  How Data Quality impacts the Demand Waterfall
    Sirius Decisions Insights: How Data Quality impacts the Demand Waterfall John Donlon, Senior Research Director, Marketing Operations Strategies, Sirius Decisions, Chris Lynde CEO, at SaleScout Recorded: Oct 4 2018 60 mins
    How much $ are you really losing from “bad” data in your demand gen campaigns?

    Given that the average B2B organization sees contact data double every 12-18 months, the sheer quantity of this data and its fluidity makes it very difficult for most companies to keep up. Sirius Decisions’ research shows that 10-25 percent of contact records include critical data errors that impact the day to day operations of marketing and sales teams.

    Join John Donlon, industry expert at Sirius Decisions, and Chris Lynde, CEO at SaleScout Data Solutions, for a one-hour webinar to discover:

    • Sirius Decisions insights on data quality, marketing operations, and the demand waterfall
    • How to estimate the impact of “bad” data on your company
    • Best practices in data quality processes that increase conversion rates and accelerate revenue
    • Case studies that demonstrate the revenue impact of improved data quality for companies like RingCentral, WeWork, and CenturyLink


    About the presenters:

    John Donlon is a dynamic, results-driven leader who thrives on helping organizations accelerate the maturity of their business operations. He has more than 20 years of experience in marketing operations implementing large-scale, enterprise-wide technology solutions for companies like Staples, Capital One, Wells Fargo and GE Capital to drive sustainable gains. John earned an MBA from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and a BA in Economics from the University of Virginia.

    Chris Lynde is a veteran of the big data industry. Under his leadership, SaleScout has become a B2B sales and marketing solutions provider recognized for data verification and accuracy, and the preferred partner for CRM hygiene, contact optimization and targeted leads. Chris is a serial entrepreneur with 35 years of experience leading startups and large database marketing divisions within public companies, including Equifax, Experian, MDC Partners and EDS/Neodata.
  • How to Use Your Data to Drive Sales Leads and Conversions
    How to Use Your Data to Drive Sales Leads and Conversions Danny Moschke, Digital Strategist, Tealium EMEA & Korbinian Spann, Data Management Industry Expert Recorded: Oct 4 2018 55 mins
    Data should not be underestimated as it is a company's greatest asset. The ability to collect customer data from multiple sources of interaction and act on it in a unified way is key to generating leads, increasing conversions and improving customer experiences.

    Join this interactive discussion to learn:

    - The relationship between data and revenue

    - How data sources can be used and the insights garnered

    - What are common problems and how to solve them

    - The role of data across your sales cycle

    - 5 Steps you can take to start driving sales leads and conversions from your data
  • How to Engage Buyers & Sellers in Your Digital Marketplace
    How to Engage Buyers & Sellers in Your Digital Marketplace Jeff Nolan, CMO, Kahuna and Sigrid Zeuthen, Marketing Manager, Besedo Recorded: Oct 3 2018 53 mins
    A whopping 94% of companies see higher engagement and conversion rates (Econsultancy) when they commit to optimizing the customer experience.

    In today’s competitive landscape, where buyers and sellers have numerous sites to choose from, marketplaces must do whatever they can to stand apart from others. It’s easy to be competitive on price and inventory, but delivering an effective and memorable customer experience to create a loyal user base is a whole different ball game. Customer experience is the deal-maker (or deal-breaker) for marketplaces.

    To ensure your platform will create committed, engaged buyers and sellers for the long-term, you must meet their expectations for a high quality and highly personalized experience throughout the customer journey. This means going beyond sending emails with a “Hello [First Name]” greeting; it means personalizing and polishing every component of the user’s interaction with the platform and with each other. The result? An increase in engagement, conversion, and retention.

    In this webinar, you’ll learn:
    -How to create an engaging onboarding experience that fosters buyer and seller stickiness
    -How to optimize for engagement at every buyer/seller touchpoint across your site
    -How to further encourage buyer and seller engagement post-transaction
    -How to incorporate personalization into every aspect of your user flow and deliver an unmatched customer experience as a result
  • Location data: The secret to really knowing your customer
    Location data: The secret to really knowing your customer David Bairstow, SVP Product Management, Skyhook Recorded: Oct 3 2018 60 mins
    Where are your target customers going, and how are they spending their time and, more importantly, their dollars? Location data and intelligence – not just on how consumers are interacting with your brand but also with your competitors – is key to crafting a killer consumer experience and reaching them when and where their hearts and minds (and wallets) are ready to be captured.

    From foot traffic patterns and location visits to frequency analysis, custom venue visit analysis offers powerful, actionable insights to companies looking for a competitive edge in a crowded field. Learn how to capture new customer interest, keep older customers coming back, and boost your market share when you join this VB Live event!

    Register for free now!

    During this webinar you’ll learn how to:
    * Boost engagement with location-based consumer insights and competitive intelligence
    * Gain insight into the behavioral patterns of customers and prospects
    * Apply the best use of location data for your business

    Speakers:
    * David Bairstow, SVP Product Management, Skyhook
    * Sheryl Jacobson, Principal Consulting Strategy and Analytics, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • How to Build a World-Class Email Personalisation Strategy
    How to Build a World-Class Email Personalisation Strategy Kath Pay, Holistic Email Marketing & Kristian Bannister, Pure360 Recorded: Oct 3 2018 57 mins
    We all know the benefits of personalisation for email marketing, yet many marketers are still struggling to advance beyond the basics.

    When used well, personalisation can have a transformative effect on not just an email marketing programme, but on your customer experience as a whole.

    And it goes without saying that personalisation generates amazing results. Research by Experian revealed that personalised emails deliver 6 times higher transaction rates.

    Earlier in the year Pure360 and Holistic Email Marketing surveyed marketers across a wide range of sectors to understand how email personalisation is being used today.

    In this webinar, we dive into the results and offer advice you can put into practice. From overcoming data issues through to creating seamless cross-channel experiences.

    No matter where you are on your journey, this webinar will guide you towards building a world-class personalisation strategy.

    You will learn:

    → How personalisation is currently being used in email marketing
    → How to overcome common challenges that hold marketers back
    → How to move beyond email and deliver true cross-channel personalisation
    → Why you need to think of personalisation as a tool and not a goal
    → What incredible personalisation looks like in practice
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • Can your data infrastructure support AI marketing?
    Can your data infrastructure support AI marketing? Rolf Schromgens, CEO, Trivago Recorded: Oct 3 2018 62 mins
    Are you AI-ready? You need to be. Artificial intelligence marketing applications are delivering on their promise to source new insights to grow your business fast, AI technology is becoming available to any company looking for a competitive edge, and now’s the time to move, if you want to stay ahead of the curve.

    But the challenge is not just in defining an AI strategy; it requires developing the infrastructure to support it.

    Should you be developing in-house, or look to available technology and collaborate with outside experts? Keep deployment on-premise, or reach for the cloud? Can your current infrastructure, from server performance to processing power, stand up to the demands of increasingly complex AI applications?

    Get ready to level up your marketing strategy with AI, advance your technological capabilities in smart, strategic ways, learn how to make sure your next infrastructure move helps you exploit the AI advantage and more when you join this VB Live event!

    Register for free!

    Attend this webinar and learn:
    * How to tell if your marketing and IT departments are AI-ready
    * The fundamentals of an AI-driven infrastructure
    * The role of clean, definable data goals in successful AI implementation
    * How to scale the AI workload

    Speakers:
    * Andrew Malinow, PhD., Principal Data Scientist, Zylotech
    * Rolf Schromgens, CEO, Trivago
    * Sherif Mityas, Chief Experience Officer, TGI Friday's
    * Michele Goetz, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Zylotech
  • The Ultimate Marketing Dashboard
    The Ultimate Marketing Dashboard Alex Poulos, CMO - Chartio, Erik Archer Smith, Marketing Director of ABM, Arm Treasure Data Recorded: Oct 2 2018 58 mins
    Marketers today are dealing with more customer data than ever before resulting in large MarTech solutions each with their own analytics and visualization. This leads to a huge amount of confusion and manual work for marketers when reporting on the success of lead gen, advertising campaigns, email outreach and events.

    Learn how to streamline your reporting and up-level your visualization with a hands-on webinar with Arm Treasure Data and Chartio as they walk step-by-step for the best marketing KPIs to tracking and how to setup your own Ultimate Marketing Dashboard.

    We’ll look at a real dashboard that combines all the metrics a marketing leader needs to run a business in a single location. We'll cover how to combine your traditional lead funnels with:
    - Account awareness scoring

    - Dynamic + aggregated customer journey reports for every contact on an account
    - Multi-touch attribution (including UTM reporting!)
    - Dynamic attribution for content to MQL, SQL, closed-won
    - And more!

    This webinar will include both a high-level overview as well as technical explanations for some of the most advanced charts we've built.
  • The Impact of CRM in the Relationship Era
    The Impact of CRM in the Relationship Era Director of Demand Generation, ProsperWorks - Harvey Rañola Recorded: Oct 1 2018 29 mins
    If you’ve ever wondered about the return on your CRM investment, this webinar is for you. We’re taking a deep dive into the results from a recent survey and crunched the numbers to see how using a CRM has helped:

    • Reduce the number of hours spent on data entry per week
    • Improve team collaboration on closing deals
    • Decrease the time it takes to follow up with prospects and customers
    • Increase business revenue
    • And more...

    Watch the on demand webinar today and see how your business stacks up!
  • Turning real time customer activity into real time revenue through Big Data
    Turning real time customer activity into real time revenue through Big Data Louis Polycarpou, Presales Manager Big Data Specialists and Rasmus Skov Knudsen, Senior Consultant, Deloitte Consulting Recorded: Sep 28 2018 44 mins
    Advancements in data management technology are enabling retailers to reinvent themselves to rapidly respond to changing customer expectations. In this session we will look at how Big data and streaming analytics allows retailers to derive insights from data generated by new technology deployed instore and online to offer unique and compelling customer experiences across all channels.

    Louis Polycarpou shares his knowledge of how big data management and streaming technologies are being used within the retail sector to better engage consumers and boost profits.
  • How to Expand Your Marketplace or Classifieds Business in Latin America
    How to Expand Your Marketplace or Classifieds Business in Latin America Sameer Patel, CEO, Kahuna Recorded: Sep 27 2018 34 mins
    Expanding your marketplace or classifieds platform into new markets across Latin America is a tempting idea, considering that by 2019, 155.5 million people in Latin America will buy goods & services online, accounting for 1 in 4 people in the population.

    But, expansion carries risks that you will need to manage. The geography is vast with culture and language differences along with different tax and regulatory structures. How do you know when it’s the right time to expand, where to expand to, or whether to expand at all?

    Listen to our short but impactful 30-minute webinar to hear from Kahuna along with Restorando, Latin America’s #1 restaurant bookings site, and UltraCasas.com, Bolivia’s #1 property portal, as we discuss driving growth in your digital marketplace and expanding into new markets.

    In this webinar, you’ll learn:

    -The playbook to successful expansion in Latin America, including both the internal and external signals indicating that expansion is the right decision
    -Mistakes, pitfalls, and wrong assumptions to be cautious about when expanding into new regions
    -How to expand into regions where there is already a dominant competitor
    -How Restorando and Ultracasas.com have approached this issue…and found success
  • An Introduction to Content Engineering
    An Introduction to Content Engineering Alan J. Porter Recorded: Sep 27 2018 61 mins
    The current content evolution necessitates a strong alignment of teams across all areas of our organizations. Each individual or department that touches content at any stage of its development — from CEOs, CMOs, and CTOs, to content strategists and authors, to developers and UX designers — must now work even more closely in order to effectively manage content production and distribution.

    Content engineers bridge the divides between departmental silos and between content lifecycles. Individuals in this position play an important role in the design and facilitation of content structure throughout the entire strategy, production, and distribution cycle from start to finish.

    Join Scott Abel, the Content Wrangler and his special guest, Alan J. Porter, content engineer and head of Strategic Services at [A] for this free one-hour webinar. Attendees will learn:

    1) Strategies that content engineers use for content valuation
    2) How content engineers apply these strategies to support intelligent content practices
    3) About the six core disciplines of the content engineering practice
    4) The content engineer’s ultimate tool to organize and orchestrate intelligent content — the Master Content Model™

    About Alan J. Porter

    Alan J. Porter is the Senior Executive responsible for strategic client services leadership at [A]. Alan has an extensive background within the industry and has consulted for large, well-known enterprises and organizations. He has helped shape the content intelligence space through his writing and thought leadership. As the author of The Content Pool, Alan promotes the concept of content as an enterprise asset with real value. He advocates the convergence of content across an organization and the foundational role of content intelligence in harnessing that convergence in order to deliver exceptional customer experiences.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Recorded: Sep 27 2018 54 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Sep 26 2018 59 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • Lead Generation: how to get more quality leads into your pipeline
    Lead Generation: how to get more quality leads into your pipeline Phil McGuin, Demand Generation Director, Stickyeyes Recorded: Sep 26 2018 52 mins
    Listen to our webinar and learn how to generate high quality leads that your sales team will love!

    85% of B2B marketers say lead generation is their most important content marketing goal but, many brands find it challenging to generate enough inbounds that they can nurture into a more qualified lead and eventually a sale.

    In this webinar, Phil McGuin, Demand Generation Director at digital agency Stickyeyes will cover:

    * The importance of audience insight and profiling
    * The difference between an ABM or Inbound Marketing strategy
    * CPM (cost per thousand), CPL (cost per lead) or P4P (pay for performance)?
    * Identifying the right content assets and ad format considerations

    Take away learnings from real-world businesses and start building a better pipeline to drive more sales.
  • [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation
    [Live Interview] Ask the Expert: How to be the IT Champion of a PRM Installation Gary Sabin, Senior Director, Product & UX and Dan Lang, Senior Salesforce Developer, Impartner Recorded: Sep 25 2018 27 mins
    Sales tech stack: ✓ Martech stack: ✓  This year’s hot tech stack is for the channel -- which typically represents 75% or more of a company’s revenue. 2018’s breakthrough technology is PRM – Partner Relationship Management. This foundational system of record sits at the core of a chantech stack and everyone from Splunk, to Zendesk to Xerox have made PRM this year’s must have technology. IT leadership is uniquely positioned to ensure the quick, on-budget implementation success.

    Join this intense “Ask the Expert” session with one of Impartner Channel Innovation Labs top installation experts to learn best practices on how to streamline deployment of this highly-visible, revenue-generating solution.
  • [Live Panel] Tech Stack Secrets from Top IT Teams
    [Live Panel] Tech Stack Secrets from Top IT Teams Dave R Taylor, CMO, Impartner, Lief Koepsel, Fortinet, Armin Moaddel, Marketo, Margaret Back, McAfee & Kevin Sequeira, Splunk Recorded: Sep 25 2018 43 mins
    How do you support your business units?

    How do you decide to make or buy?

    How do you decide whether to use functionality from an existing vendor or bring in a totally new technology provider?

    These are the questions top IT teams are and should be asking. In this webinar you’ll hear from top IT leaders – and one business unit buyer – from today’s most progressive tech companies for insights on how they’ve navigated these questions for their organizations and helped them construct a world-class tech stack that outpaces the competition.

    Join Dave R Taylor, Chief Marketing Officer at Impartner for this live streamed panel during Dreamforce 2018 in San Francisco.

    Panelists:
    Lief Koepsel, Senior Director, Channel - North America, Fortinet
    Armin Moaddel, Senior Partner Operations Manager, Marketo
    Margaret Back, Business Process Architect, McAfee
    Kevin Sequeira, Senior Director, Sales Technologies, Splunk
  • A Conversation about Conversational Content
    A Conversation about Conversational Content Scott Abel, Bill Rogers, Lauren Golembiewski, and Jim Compton Recorded: Sep 25 2018 61 mins
    Join Scott Abel, The Content Wrangler, for a lively discussion with three experts about the challenges inherent in creating conversational content for chatbots and intelligent devices. Scott will chat with Bill Rogers, Founder and CEO of Orbita, Lauren Golembiewski, CEO and Co-founder at Voxable, and Jim Compton, Technology Program Manager at Moravia.

    Register today! It's free. Not sure you can attend? Register anyway. Attendees receive a link to the recording shortly after each webinar.
  • Custom Tailor Your App Architecture To Improve Customer Satisfaction
    Custom Tailor Your App Architecture To Improve Customer Satisfaction Stephanie Dorman SVP of Client Services MediaOcean, Phill Ramey Product Manager Azuqua,Ted Smith, Product Marketing, Zendesk Recorded: Sep 25 2018 61 mins
    Learn about Mediaocean’s experience with Zendesk and how they created a Salesforce integration with Azuqua that was above and beyond their expectations. Join us for an honest conversation with Stephanie Dorman (SVP of Client Services, Mediaocean) to hear how using the right tools can improve product adoption and increase customer satisfaction.

    The Zendesk team found Azuqua’s flexibility to be invaluable for a best-of-breed application architecture that unlocked a wave of team improvements, including:

    - Customer Satisfaction: 98%
    - Customer adoption increased by 305%
    - Employee satisfaction rose by 40 points
  • Debunking Customer Experience Myths
    Debunking Customer Experience Myths Lynn Hunsaker Oct 23 2018 5:00 pm UTC 60 mins
    Ask ten people what customer experience or customer-centricity means and you could get ten different answers. This is a grave concern as studies show 90% of executives say customer experience is mission-critical. Like any hot topic, everyone wants to join the bandwagon, claiming their products and services enhance customer experience and customer-centricity. This has muddied the waters as mainstream adoption follows what’s advocated by the biggest marketing budgets and as benchmarking studies underscore mainstream practices.

    Join Scott Abel, The Content Wrangler, and his special guest, Lynn Hunsaker, Chief Customer Officer of ClearAction Continuum, for this free, one-hour webinar. Lynn will go beyond “best-practice” to a clear view of what’s what in customer experience and customer-centricity. Recent studies show that no brands today – even the ones perpetually at the top of the most admired companies lists – are performing to customer experience quality expectations.

    In this webinar, we’ll take a look at who’s doing best, and what’s still needed to deliver the financial promises of a truly customer-centric business. Join us to 1) Get real: what’s customer experience and what’s customer-centricity from customers’ viewpoint? 2) Raise your game: practical ways to leapfrog current practices to achieve higher performance, and 3) Keep it real: how to instill momentum to make highly profitable customer-centricity a way of life.
  • 5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns
    5 Easy Steps to Scaling Personalized Content Experiences in Marketing Campaigns Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Oct 24 2018 4:00 pm UTC 8 mins
    In this 9-minute webinar hosted by Randy Frisch and Jay Baer, you'll learn about a 5-step framework that will help you easily create personalized experiences for your marketing campaigns.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 24 2018 5:00 pm UTC 60 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • Five Ways to Prepare for AI in Sales, Marketing and Beyond
    Five Ways to Prepare for AI in Sales, Marketing and Beyond Nathan Decker, Director of eCommerce, evo Oct 24 2018 5:00 pm UTC 60 mins
    Enterprise preparation for AI has centered almost exclusively on data prep and data science talent. While without data there would be no AI, enterprises that fail to ready the broader organization, chiefly people, process, and principles, don’t just stunt their capacity for good AI, they risk sunk investment, jeopardize employee trust, brand backlash, or worse.

    Ensuring sustainable deployment starts with assessing enterprise data strategy, aligning myriad stakeholders, technological feasibility assessment, and a coordinated approach to ethics.

    Join VentureBeat and industry analyst and founding partner of Kaleido Insights, Jessica Groopman for discussion on the five fundamentals of AI readiness at our upcoming VB Live event!

    Attend this webinar and learn:
    * What you need to do to prepare for AI-- beyond the data science team
    * Real-world examples and research findings
    * Top 5 best practices for strategic AI implementation

    Speakers:
    * Nathan Decker, Director of eCommerce, evo
    * Ken Natori, President, Natori Company
    * Jessica Groopman, Industry analyst and founding partner of Kaleido Insights
    * Rachael Brownell, Moderator, VentureBeat
  • The Rise of Exponential Organizations (ExO)
    The Rise of Exponential Organizations (ExO) Salim Ismail Oct 24 2018 5:00 pm UTC 60 mins
    A new technology that scales quickly from one to a million users has become a common and straightforward phenomenon. Scaling an organization at exponential speed, however, is quite another matter. Organizational growth is usually linear—incremental and slow. In recent years, however, exponential organizations (ExOs) such as Oculus, Airbnb, WhatsApp, and DropBox have experienced dramatic growth trajectories and achieved multi-billion dollar valuations in just a few years.

    Unlike traditional businesses that combine assets and workforces within organizational boundaries, ExOs leverage the world around them, such as other people’s cars and spare rooms. In some cases, they are outperforming their competitors by as much as tenfold.

    Join Scott Abel, The Content Wrangler, for one of the most interesting presentations you will attend all year. Scott's special guest presenter is Salim Ismail, the best-selling author of Exponential Organizations, a sought-after business strategist, and a serial entrepreneur, having founded technology companies including Ångströ, which was acquired by Google in 2010. He is also the Founding Executive Director of Singularity University.

    Salim is a prolific speaker, having given more than 100 talks in 2017 to audiences of all sizes in 12 different countries. He has been profiled across a vast array of media outlets, including The New York Times, Bloomberg BusinessWeek, Fortune, Forbes, WIRED, Vogue, and the BBC.
  • The 7 Most Common Mistakes in Sales & Marketing Alignment
    The 7 Most Common Mistakes in Sales & Marketing Alignment Peter Strohkorb Oct 24 2018 8:00 pm UTC 49 mins
    We have been talking about Sales & Marketing Alignment for for a long time, yet we STILL see THE SAME SEVEN MISTAKES being made.
    This webcast describes all 7 mistakes and offers a solution to each.
    Highly informative and engaging. RECOMMENDED !
  • 4 Marketing Strategies That Bring Your Content to Life
    4 Marketing Strategies That Bring Your Content to Life Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Oct 30 2018 4:00 pm UTC 11 mins
    Inbound, demand generation, ABM, and sales enablement are all driven by content. In this 9-minute webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, explore how to use these strategies to bring your content to life.
  • Leveraging AI to boost customer acquisition, engagement, and retention
    Leveraging AI to boost customer acquisition, engagement, and retention Grant Langston, CEO, eharmony Oct 30 2018 5:00 pm UTC 60 mins
    Your instincts are good — but AI can make them flawless. With AI, every time a customer engages with your brand, you’re making that moment really count.

    Add AI powered predictive analytics to ensure the right message at the right time, targeting is accurate and high-value, and customer support is proactive. Automate chat-based customer service, and give your agents more info off the top. Level up the shopping experience by offering the right products at the right time — and add contextual conversation to narrow their choices down.

    Customers want this kind of service and attention. And if you can’t deliver, they’re going to find the company that can. So don’t miss this VB Live event, where you’ll learn more about being relevant to your customers, making their engagement meaningful, and more!

    Register now for free!

    Attend this webinar and learn:
    * How AI levels up personalization and customer engagement
    * How to use AI-fueled data analytics to create tactical marketing plans.
    * How to create personalized moments without being creepy
    * How to increase real and effective relevance to customers across channels

    Speakers:
    * Grant Langston, CEO, eharmony
    * Brian Witlin, CEO, Yummly
    * Stewart Rogers, Analyst at large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Drift
  • How to Use HG Data in Facebook for Advanced B2B Campaign Targeting
    How to Use HG Data in Facebook for Advanced B2B Campaign Targeting John Connell, Executive Vice President, Digital, HG Data & Grace Armstrong, Account Director, Data Partnerships, LiveRamp Oct 30 2018 6:00 pm UTC 45 mins
    Facebook is an enormous advertising platform with an audience of more than 2.23 billion users. But if you’re a B2B marketer, your focus must be narrow and precise to reach the Facebook users that matter for your campaign objectives. Through a partnership between HG Data and LiveRamp, you can now use HG Data Audience segments to target your ads to the most relevant audience on Facebook in just a few quick steps.

    In this webcast, you’ll learn:

    - How tech installation data and other company insights help you target the right B2B audience for your Facebook advertising campaign

    - How other companies have used HG Data Audience segments to target more precisely and generate extraordinary results

    - How to activate HG Data Audience segments for Facebook using LiveRamp

    Register for our webinar today to see how the right data and tools can help you precisely target your B2B advertising campaigns on Facebook so you can achieve impactful results.
  • Putting Predictive Analytics to use for delivering better customer experiences
    Putting Predictive Analytics to use for delivering better customer experiences Matt Dimond, Consultant at BlueVenn Oct 31 2018 3:00 pm UTC 45 mins
    Our research across 3000 consumers found that 9 out of 10 are willing to pay more for a better customer experience, and with predictive analytics, you can deliver this personalized experience on a large scale - but how?

    In this session we will look at the important, but less glamorous, aspect of predictive analytics – the data. We’ll explore the power of CDPs to provide the foundation for predictive modelling and look at some multi-channel retail examples of predictive models that can reinforce customer loyalty and increase purchase probability.

    You will learn:

    •What you should consider in order to prepare your data before using it for predictive analytics
    •How using predictive analytics can benefit your business
    •The different ways you can use predictive strategies

    Questions to ask:

    1)Do you use predictive models in your marketing campaigns?
    2)If yes, how effective are you finding predictive analytics?
    3)What question would you like to post to the presenter Matt?
  • How to Increase Facebook Reach with a Customer Data Platform
    How to Increase Facebook Reach with a Customer Data Platform Amit Erande - Director of Solution Engineering, Arm Treasure Data Oct 31 2018 5:00 pm UTC 60 mins
    Digital marketers who use Facebook ads have noticed a drop in organic and paid reach due to the algorithm changes. This has resulted in ad costs rising and overall reach decreasing, a bad situation for any digital marketer.

    Join our Director of Solutions Engineering as he demonstrates how using a Customer Data Platform (and the first party data you already have) with Facebook custom audiences can increase your reach and decrease your costs.
  • The MarTech Recipe For a Well Done ABM and Sales Strategy
    The MarTech Recipe For a Well Done ABM and Sales Strategy Carlyn Manly, Head of Marketing, Folloze - Gil Allouche,CEO, Metadata.io - Daniel Gaugler, CMO, PFL Nov 1 2018 11:00 am UTC 45 mins
    It’s happened to all of us—you think you have everything you need to make that great dish for your dinner party to only realise halfway through you are missing some essential ingredients. Sound familiar?

    Now apply that to your ABM and sales strategy at work—do you have everything you need to ensure a great result?

    Marketo has brought together three Partners that will help you create the perfect recipe for your ABM and sales strategy. Watch Marketo, Folloze, Metadata.io, and PFL for The MarTech Recipe For a Well Done ABM and Sales Strategy.

    You'll learn:

    - How to use AI technology to accelerate existing opportunities and target net new accounts

    - How to easily create and deliver single or multitouch content-based journeys to your high-value customers and prospects

    - How to accelerate productivity and drive business forward with tactile marketing automation, swag and create extreme personalised marketing campaigns
  • The Digital Consumer: How today's buyer has changed and what your business must
    The Digital Consumer: How today's buyer has changed and what your business must Marcus Sheridan — Professional Speaker, Author and Owner at Marcus SherIdan International Inc. Nov 1 2018 4:00 pm UTC 34 mins
    More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “digital consumer.” In this talk, Marcus Sheridan brings clarity to the way buyers have changed and exactly what companies must do to, not only align themselves with this shift in buyer patterns but take advantage of the digital age as well. If you like to be engaged, challenged, and moved, you’ll love this keynote with Marcus Sheridan!
  • Digital Transformation - Practical Advice to Evolve Faster
    Digital Transformation - Practical Advice to Evolve Faster Steve Walker and Abram Maldonado Nov 1 2018 5:00 pm UTC 45 mins
    Digital transformation requires specific investments and actions across many disciplines. How quickly an organization evolves depends on how it approaches the process. Learn the criteria to evaluate to enable faster, more agile digital transformation, and hear real-world examples of how a digital leader is using these principles to transform his organization.
  • Beyond Revenue Performance: Real KPIs of B2B Marketing
    Beyond Revenue Performance: Real KPIs of B2B Marketing Lori Wizdo, VP, Principal Analyst, Forrester Research Nov 6 2018 9:30 am UTC 30 mins
    Revenue performance has become standard for B2B marketers with more than 3/4 of global B2B marketing decision makers measuring marketing’s impact on pipeline & revenue. But as recently as a decade ago, the idea was radical. Marketing leaders adopted the practice, requiring cultural change, re-engineering of the marketing & sales process, & deep investment in marketing automation. We’ve seen the results; revenue marketers contribute nearly 30% more than other B2B marketers.

    But, there’s been an unintended consequence. In many firms, marketing is now seen as the supplier of leads to a load-bearing sales force. That belies the reality that marketing is evolving to be the steward of the customer relationship across the lifecycle. The question for marketing execs is: “what measures & metrics demonstrate the full value of marketing to my organization?” Check out this on-demand session with our guest, Lori Wizdo, VP, Principal Analyst, Forrester Research, we’ll dig into practical approaches to that challenge, specifically:

    - How to link marketing performance to corporate performance in ways the CEO, CFO & COO care about

    - Which 10 metrics are more important to measure than revenue performance

    - What metrics should be on the ‘Marketing Performance Dashboard’
  • Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It)
    Buying Group Blindness: 3 Reasons Why You’re Not Closing Deals & (How To Fix It) Jim Regan & Kerry Cunnigham Nov 6 2018 4:00 pm UTC 60 mins
    AI makes it possible to know the B2B buyer like never before and to begin to answer critical questions about what works in attracting and engaging those buyers. B2B buying is conducted by buying teams, so why do most sales teams focus on just individual buyers?

    Join MRP and SiriusDecisions for a conversation on how switching the focus from individuals to buying groups will improve your bottom line.

    During this webinar, we will highlight these common reasons why you’re not closing deals, and how to fix it.
    •You’re not noticing group buying signals
    •You’re not acting upon these group buying signals
    •Your systems and processes are causing missed opportunities

    Register for this webinar and join Kerry Cunningham, Senior Research Director of Demand Creation Strategies at SiriusDecisions and Jim Regan, CMO and Co-Founder of MRP and learn how to avoid buying group blindness.

    Register now for this LIVE webinar!
  • Top Three Insights to Boost Your Content Engagement and Conversions
    Top Three Insights to Boost Your Content Engagement and Conversions Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Nov 6 2018 5:00 pm UTC 9 mins
    If there's anything both demand generation and content marketers care about, it's driving engagement and conversions on the content they create. In this webinar, Randy Frisch, President & CMO at Uberflip, and Jay Baer, President at Convince & Convert, pull three of the top insights in the first-ever Content Experience Report to share how you can drive real results with a few tweaks to your content experience.
  • Outsourcing Multimedia Content Development
    Outsourcing Multimedia Content Development Barry Saiff and Elrik Jundis, Saiff Solutions Nov 6 2018 6:00 pm UTC 60 mins
    In 2018, life is faster. People can access information quickly. Attention spans are short. Multimedia content — videos, animations, infographics — can engage audiences, and make learning fun.

    Whether you are producing technical, creative, or eLearning content, outsourcing your multimedia content development can enable you to increase the quality and volume of content produced, beyond your local capacity. The bottom line is that if you want to produce — or produce more — videos and animations, learn how outsourcing can help you achieve your goals.

    Join Scott Abel, The Content Wrangler, and his special guests, Barry Saiff, Founder and CEO of Saiff Solutions, and Elrik Jundis, Business Development Manager for Saiff Solutions, for this free, one-hour webinar.

    Attendees will learn:

    –What specific activities are involved in multimedia outsourcing, and which are easiest to outsource?

    –What are the pros and cons of onshore vs. offshore, and freelancers vs. vendor?

    –How do I get started, and how can I scale up quickly?
  • Can you deliver the personalization your customers demand?
    Can you deliver the personalization your customers demand? David Hardtke, Director of Advertising Science, Pandora Nov 6 2018 6:00 pm UTC 60 mins
    More and more, savvy customers are willing to share info about themselves and their browsing behavior — but in return, you have to use those powers for good. Or in other words, start serving them up completely personalized web and mobile ads that reflects their tastes, values, and preferences in every (not-creepy) way. It’s the key to delivering the kind of goods and services that keep your customers clicking — and more than happy to keep handing over their personal information.

    It’s also hard to pull off. To learn how companies like Pandora flawlessly serve up the customized advertising that clicks, don’t miss this VB Live event!

    Register here for free.

    Attend this webinar and learn about:
    * How to offer your customers content that connects to their lifestyle and tastes
    * The intersection between art and science in the new world of hyper-personalized advertising
    * How to create customized content that connects without creeping out customers
    * Best practices companies like Pandora and Trulia use to create authenticity and bring in more revenue.

    Speakers:
    * David Hardtke, Director of Advertising Science, Pandora
    * Deep Varma, VP of Engineering Trulia
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Cvent
  • Lead Generation: how do you nurture good sales leads?
    Lead Generation: how do you nurture good sales leads? Phil McGuin, Demand Generation Director, Stickyeyes Nov 8 2018 12:30 pm UTC 60 mins
    Watch our webinar and follow the 4 stages of lead nurturing to drive more leads and sell more stuff!

    Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.

    This webinar, presented by Stickyeyes Demand Generation Director, Phil McGuin will take you through the four key stages of lead nurturing that will:

    -raise awareness and perception of your brand;
    -convince your prospects of your credentials; and
    -convert those leads into a positive commercial action.

    Sign up now and take away learnings from real-world businesses to help you nurture your sales leads more effectively and drive more sales.

    This webinar is part 2 of a series of webinars on Demand Generation. You can view our previous session on ‘How to get more quality leads into your pipeline’ - https://www.brighttalk.com/mybrighttalk/channel/16065/webcast/333345/brighttalkhd
  • Curiosity Factor: The psychological phenomenon you should implore to earn and ow
    Curiosity Factor: The psychological phenomenon you should implore to earn and ow Andrew Davis — Author of Brandscaping Nov 8 2018 5:00 pm UTC 57 mins
    Attention in today's online world is harder and harder to garner than ever before. Our clients, customers, prospects and leads tell us they have no time. No time to read our emails, download our e-books, listen to our podcasts, dive-in to our blog posts, or watch our videos. However, these very same customers can binge watch two seasons of Stranger Things on Netflix in one weekend! Where's the disconnect? Maybe, in our quest to make our content consumable we’ve eliminated every element that makes our content interesting? It turns out, the most successful content creators in the world don’t worry about how long their content is. Instead, they apply two infinitely powerful psychological phenomena to catch, keep and capture, their audience's attention. In this exhilarating presentation, former television producer and bestselling author Andrew Davis will show you how to keep your audience curious. You’ll be challenged to think like a reality TV editor, and he’ll show you the five things that brilliant businesses do to transform their content from boring to brilliant. More importantly, you'll learn the simple secret to creating infinitely engaging content. What's the secret? You'll have to wait and see.
  • Who Owns the Content Experience in Your Organization?
    Who Owns the Content Experience in Your Organization? Jay Baer, President @ Convince and Convert & Randy Frisch, CMO and President @ Uberflip Nov 13 2018 5:00 pm UTC 11 mins
    In the modern marketing department, roles tend to be largely defined. The content marketer creates and distributes content. The demand generation marketer turns that content into leads. The digital marketer amplifies that content’s reach.

    But what about that last missing piece of the puzzle—the content experience?

    In this short webinar hosted by Randy Frisch and Jay Baer, you'll learn about who in your organization should be owning the experience and how you can start rallying your team around the idea.
  • Content Collaboration Throughout the Organization
    Content Collaboration Throughout the Organization Stephani Clark Nov 13 2018 6:00 pm UTC 60 mins
    There’s often a disconnect between technical communication teams and others within their organization. This disconnect may be organizational, or may be due to the different tools used by each team. Often, this gap is bridged by PDF and many organizations have resigned themselves to the necessity of the emailed PDF review.

    Join Scott Abel, The Content Wrangler, and his special guest, Stephani Clark, Customer Success Manager for Jorsek LLC, the makers of easyDITA, to learn how you can get tech writers, engineers, and others to work together in a DITA environment and improve the efficiency of your content development process.

    During this presentation, attendees will learn about the problems inherent in collaboration, how unstructured and structured content differ, and what the typical barriers to content collaboration are.
  • How to turn customer experience into customer trust
    How to turn customer experience into customer trust Louise Thorpe, Chief Privacy Officer, American Express Nov 13 2018 6:00 pm UTC 60 mins
    Forrester found that only 11 percent of companies are able to deliver a customer experience (CX) that sets them apart from their competition. Without a CX that elevates the brand, companies are at risk of being left behind while customers choose to spend their purchase dollars or business investments elsewhere.

    There are four key ways to ensure that your CX is flawless and your market share keeps growing. It starts from the inside out, with a unified vision of CX; a strategy to solve problems fast while offering self-help; continuous, ongoing iteration and improvement of best practices, and a consistent, personalized experience in every way.

    To learn more about why CX has to be the core of your company and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!

    Register here for free.

    Webinar attendees will learn:
    * How to build trust with increasingly savvy consumers
    * Why brand reputation is your most important calling card -- and how to protect it
    * The key qualities customers look for in a trusted brand
    * The secrets of the modern customer-focused organization

    Speakers:
    * Louise Thorpe, Chief Privacy Officer, American Express
    * Andrew Leede, Product Owner, Blinker
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Docusign