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Marketing Operations and Automation

  • [Demo] Getting Ready for the "New Normal" with Connected Customer 360 for CPG
    [Demo] Getting Ready for the "New Normal" with Connected Customer 360 for CPG
    Danny Ellis, Reltio | Paul Veilleux, Reltio | Swati Sinha, Reltio Recorded: May 22 2020 25 mins
    We are seeing the impact of the global pandemic on consumer packaged goods(CPG) companies. Changing buying behavior will accelerate the Shift to Digital and Direct to Consumer transformations.

    Watch this 25-minute demo to learn:
    - How to use your customer data to create personalized customer experiences
    - How to manage multi-channel consent management and channel preferences
    - 6 easy steps to empower your teams with Connected Customer 360 profiles
  • Deal Execution: How to Maintain Momentum During Uncertainty
    Deal Execution: How to Maintain Momentum During Uncertainty
    Justin Welsh, Anna Phalen, Stephanie Jenkins, Ralph Barsi Recorded: May 21 2020 57 mins
    Listen to a panel discussion with sales leaders from Jellyvision, Glassdoor and Tray.io on how to maintain deal momentum during times of uncertainty. Originally aired at Gong.io's virtual event Celebrateonline.

    Speakers:
    Justin Welsh, Founder, The Official Justin Welsh
    Anna Phalen, VP Sales and Account Management, Jellyvision
    Stephanie Jenkins, VP of Sales, SMB, Glassdoor
    and Ralph Barsi, VP, Global Inside Sales, Tray.io
  • Stretch Spend Through Better Agency Management
    Stretch Spend Through Better Agency Management
    Sally Lopez- CMO Council, Nathan Clark- KPMG US Procurement, Jamie Kim- KPMG US Customer Advisory, Michelle Ganz- INWK Recorded: May 21 2020 62 mins
    Brought to you by CMO Council and KPMG
  • Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Acquire New Customers Faster, Easier, Cheaper—with a Customer Data Platform
    Micki Collart, Sr. Product Marketing Manager at Treasure Data and Yili Huang, Sr. Product Manager at Treasure Data Recorded: May 21 2020 46 mins
    Acquiring and keeping customers in uncertain times is a skill that everyone’s trying hard to sharpen. Customer Data Platforms for some, have been relegated to the ranks of customer retention and loyalty business process. But did you know that the same powerful technology that many successful businesses are already using to predict and personalize customer interactions can also be used to prospect for new customers?

    In the latest Arm Treasure Data release, we’ve introduced new features that not only streamline cross-channel advertising activities, but also empower marketers with visibility into their buyers’ journeys. In this webinar, we’ll show you how to extend your marketing reach through new identity resolution techniques and new advertising channels. We’ll also demonstrate how you can find and keep new buyers with greater visibility into customer journeys at scale. Join us on May 21 at 10:00 a.m. PST, for an overview of our new product launch and demonstration of our new Customer Journey Orchestration feature.

    Here are a few of the highlights of this release:

    ·Customer Journey Orchestration allows marketers to track buyers through a purchasing journey at scale. Influence the path to purchase for greater conversion and marketing attributable sales growth.

    ·New AdTech connectors open new channels for greater marketing reach. Marketers can now suppress ad lists intelligently across ad networks, reduce the days it takes to launch campaigns and decrease the overall costs of acquisition.

    ·Increased investment in supporting our global operations makes onboarding new Treasure Data users and implementing new use cases easier. Faster adoption across regions, divisions and functions, helps improve CDP return on investment.
  • Marketing Analytics: How to Create Better Campaign Names for Better Insight
    Marketing Analytics: How to Create Better Campaign Names for Better Insight
    Jared Sloan, VP of Product Development at Alight Analytics Recorded: May 21 2020 39 mins
    Everybody loves omnichannel marketing campaigns. NOBODY likes reporting on them. All those channels, all that data — it’s a nightmare to bring everything together so you can accurately measure performance.

    Unless, of course, you’re using consistent, well-structured campaign names. It’s one of the single most important habits for marketing teams that want deeper insight into their performance.

    Join Jared Sloan, VP of Product Development at Alight Analytics, for an insightful, practical session. You’ll learn:

    -Why consistent campaign names are so important for marketing analytics
    -What well-structured campaign names look like and how to create them
    -How to ensure your entire team is using consistent naming across all channels
  • Coffee and Content: Capabilities Enabled by Structured Content
    Coffee and Content: Capabilities Enabled by Structured Content
    Ann Rockley Recorded: May 21 2020 43 mins
    Join Patrick Bosek, Founder and CEO of Jorsek, Inc., and Scott Abel, The Content Wrangler, for a chat with Ann Rockley, known as the "mother of content strategy." Ann will talk about the capabilities organizations gain by creating structured content. As one of the world's most respected and experienced experts in the field, Rockley will help you understand the business reasons that drive companies to invest in the creation of structured content. If you're looking to convince your organization to move to structured content, you'll want to listen in to this episode of Coffee and Content.
  • How to Manage Marketing in Times of Crisis
    How to Manage Marketing in Times of Crisis
    Tom Treanor, VP Marketing at Arm Treasure Data and Ben Shapiro, Producer and Host at MarTech Podcast Recorded: May 20 2020 56 mins
    Marketing events cancelled. Sporting arenas closed. Bars and restaurants are closed. If someone told you about all this last year, would you have believed them? Today’s reality is affecting businesses across the globe as they shift and pivot to a digital landscape.

    Your marketing strategy is more important than ever. But does your martech stack give you the insights you need to keep prospects and customers engaged? In this session, Ben Shapiro, Host and Producer of the MarTech Podcast is sitting down with Treasure Data’s VP of Marketing, Tom Treanor, to discuss “How to Manage Marketing in Times of Crisis”.

    In this discussion, our hosts will provide marketing insights like:
    · Implementing new marketing strategies for today’s economy
    · How to thoughtfully leverage emerging opportunities
    · Which marketing channels are suffering and thriving
    · How to protect your home base: your product and customers
  • 10 Ways to Win the Hearts and Minds of more Customers
    10 Ways to Win the Hearts and Minds of more Customers
    Peter Strohkorb, Founder and CEO, Peter Strohkorb Advisory Recorded: May 19 2020 57 mins
    Customers no longer want to be sold to. They want sellers that help them to make an informed decision. But how do business leaders go about moving their business and their people into this new era?
    This webinar by internationally acclaimed SMarketing Expert Peter Strohkorb will give you 10 Action Points that you can implement in your business immediately.
  • Buy or Build: Adapting Your Marketing Strategy to the New Normal
    Buy or Build: Adapting Your Marketing Strategy to the New Normal
    Veronica Buitron, TangoCode - CEO & Co-Founder, Sahil Jain, TapClicks - General Manager of Marketing Intelligence Recorded: May 19 2020 59 mins
    Join special guests, Veronica Buitron of TangoCode, and Sahil Jain of TapClicks, along with your host, Kevin Yamano, for a live webinar event. Watch as they discuss the current state of digital marketing and how to customize tech stacks to meet the needs of agencies and media companies.
  • Closed Loop Marketing: Optimizing the flow of customer data across your business
    Closed Loop Marketing: Optimizing the flow of customer data across your business
    Paula Keogh, Enterprise Sales Manager, BlueVenn | Matt Dimond, Solution Consultant, BlueVenn Recorded: May 19 2020 36 mins
    For marketers to truly understand their customers and create omnichannel customer experiences they need a continuous flow of accurate and trustworthy customer data, transactions and behaviors flowing through their marketing technology ecosystem. From data storage and accessibility to marketing segmentation, CRM, customer services, execution of marketing messages and acting on responses and conversions, you need 'Closed Loop Marketing'.

    In this session we will take you through the schematics for Closed Loop Marketing and a continuous data flow that has been constructed from the feedback of over 100 marketing leaders and CMOs across the world, and look at the role of CDPs, analytics and marketing automation to put this into action.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Top 10 Customer Data Platform FAQs Answered
    Top 10 Customer Data Platform FAQs Answered
    Jim Kelly, Principal Consultant | Matt Dimond, Solutions Consultant | Gabrielle Schneider, Solutions Consultant, at BlueVenn Recorded: May 19 2020 44 mins
    How does a CDP improve data quality? Can our data warehouse provide the same business benefits? How does Master Data Management compare to a Customer Data Platform? These are just a few of the top 10 Customer Data Platform FAQs our panel of experts will be answering in this 30 minute session.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • 5 critical elements to transform the customer experience
    5 critical elements to transform the customer experience
    Lisa Flanagan, VP Sales (Europe), BlueVenn Jim Kelly, Principal Consultant, BlueVenn Recorded: May 19 2020 30 mins
    Customer experience is increasingly determining the success or failure of the physical store, with consumers demanding personalized experiences at every stage of the customer journey. To succeed, marketers need to move out of their comfort zone to influence company-wide culture, develop new customer-centric processes, and work with IT to rebuild technology and data foundations that may have been broken for a long time. In this workshop we’ll take you through proven methodology that bold marketers can follow to make their customer data strategy meet the sky-high cross-channel expectations of the modern consumer, with a focus on 5 key elements: data, technology, culture, processes and people.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Next-best action to super-charge the customer journey
    Next-best action to super-charge the customer journey
    Jim Kelly, Principal Consultant, BlueVenn Recorded: May 19 2020 36 mins
    What if you knew, when a customer walked into your store, visited your website or contacted your call centre, what they were going to do next? Wouldn’t that make it easier to present them with the perfect offer, on the perfect channel, at the perfect time to secure a sale? In this session, find out why this appealing concept of engaging the customer in-the-moment is no longer a fantasy. Find out how the capabilities of a Customer Data Platform, marketing automation and machine learning can help you to anticipate your customer’s next actions in time to give them the best possible brand experience.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Improve the effectiveness of your campaigns with 'CDP-powered email marketing'
    Improve the effectiveness of your campaigns with 'CDP-powered email marketing'
    Matt Dimond, Solutions Consultant at BlueVenn Recorded: May 19 2020 34 mins
    What can CDP-powered email marketing offer that email marketing platforms don’t? Matt Dimond, Solutions Consultant for BlueVenn, will delve into common issues that marketers face when attempting to personalize email offers and content at scale. We'll be talking segmentation, analytics, predictive modeling, and how to use these CDP capabilities for improved email marketing and cross-channel effectiveness - and the benefit of having all these capabilities inside one marketing toolkit.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • The Seven Stages of Customer Data Excellence
    The Seven Stages of Customer Data Excellence
    Anthony Botibol, VP Marketing, BlueVenn Recorded: May 19 2020 33 mins
    A lack of access to unified customer data, and the inability to use that data to gain accurate insights, is a huge issue for B2C marketing leaders who need to make agile decisions and be reactive to market conditions. In this session, we will take you through a new Seven Stage Customer Data Excellence Model, developed by leading marketing advisors, and which can be used as a strategic framework for building a world-class marketing data ecosystem for improvements across personalization, cross-channel marketing, attribution, acquisition, cross-sell and up-sell initiatives.

    *This is a recording from BlueVenn’s JOIN Digital pop-up online conference, between April 29th – May 13th 2020. For more JOIN Digital content visit www.bluevenn.com/join
  • Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy
    Customer Data Platforms: Choosing the Right Type For Your Customer Data Strategy
    Kunal Badiani, Regional Director Middle East and Africa at Tealium Recorded: May 19 2020 49 mins
    Arguably, Customer Data Platforms (CDPs) are one of the hottest technologies in the marketing technology space right now. Gartner recently released a report identifying the top four “Trends That Will Transform How Marketers Run Their Technology Ecosystems,” and CDPs were at the top of the list. But, as the report also notes, half of enterprise companies say the CDP is their CRM system. So…what's going on?

    As the CDP space becomes more crowded than ever, there are lots of questions around what a CDP should do, as well as which CDP is right for each business or organisation.

    Join to learn more about what is a Customer Data Platform (and what it isn't) along with:

    - The why of CDP

    - The state of the CDP today

    - Different types of CDPs

    - Which CDP is right for you?

    - Which strategy (Customer data orchestration vs. campaign orchestration) will drive your CDP adoption?
  • 4 Imperatives for CMOs Implementing and Optimising Martech
    4 Imperatives for CMOs Implementing and Optimising Martech
    Adam Sharp, CEO & Co-founder, Clevertouch Marketing Recorded: May 19 2020 35 mins
    Many organisations have over implemented marketing technology to the point of internal chaos and confusion. Few have taken the time to prioritise which platforms are necessary for their business and even less have built a strong and integrated marketing technology spine first.

    So how can the CMO continue to expand marketing’s influence throughout the organisation? This session explores the current state of martech in 2020 and the 3 imperatives that CMOs must consider when they’re implementing technology this year, including:

    - How to prioritise marketing technology and form an effective martech spine before building out the stack.
    - The importance of simplification when our ability to consume marketing technology exceeds our ability to apply it.
    - Why Marketing should focus on connecting to the business, not just connecting martech.
    - How to use marketing technology to provide insight and value to wider stakeholders.
  • Rapidly Maximising Media Efficiency in a Highly Competitive Market
    Rapidly Maximising Media Efficiency in a Highly Competitive Market
    Danny Moschke, Pieter-Paul van der Meer & Martijn de Kruijk Recorded: May 19 2020 49 mins
    In this use-case presentation, we will review and demonstrate how to
    - Build an impactful and data-driven use-case in one week,
    - Utilise predictive modelling as a driver for media efficiency,
    - Take both behavioural data and business context for conversion probability,
    - Share a test-setup, hypothesis and technical ins and outs,
    - Share insights in the results and clear next steps.
    This presentation is for brand-side decision makers looking to get the most out of their budgets.
  • Solve my Problem Series - Machine Learning: You need more than a score… to score
    Solve my Problem Series - Machine Learning: You need more than a score… to score
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery & Ross Macrae - Solutions Consultant, Tealium Recorded: May 19 2020 30 mins
    Many organisations attempt to deploy machine learning (ML), some succeed, while the vast majority fail.

    There could be many reasons why companies who start ML projects don’t report much success.

    It's easy to fall under the spell of technology that promises to solve all of your business challenges.

    Delivering on this magical formula is hard if customer information is scattered across systems and channels.

    So how can organisations use their customer data to deliver more effective customer experiences with ML?

    Allow our Customer Data ML experts to help and inspire you with their insights and expertise, while solving the ML problems your organisation may be facing, in an interactive and agile fireside chat.

    Taking place LIVE on Tuesday 19th May at 12:00pm, a thought-provoking discussion on ‘Machine Learning: You need more than a score… to score’.

    You will learn:
    - What it takes to get ML right
    - How ML and your existing customer data technologies need to work together
    - How to create effective experiences for your customers with ML

    Meet the experts for Solve my Problem:
    Edward Mcmutrie - Senior Strategist, Data & Analytics, The Lumery
    Ross Macrae - Solutions Consultant, Tealium

    Both Edward and Ross have an abundance of experience helping and guiding customers with successful customer data ML strategies and will be sharing their wealth of knowledge while answering your questions.

    Register now to save your seat.
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Recorded: May 13 2020 73 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Why ABM Should be at the Center of Your Digital Events Strategy
    Why ABM Should be at the Center of Your Digital Events Strategy
    James Huddleston, VP of Marketing, Certain Recorded: May 12 2020 120 mins
    With the recent increase in digital, virtual and hybrid events, event professionals and marketers are faced with a number of questions as they map out their strategies for the year ahead. How do you truly personalize an attendee experience when the event goes digital? And how can you ensure that you’re offering each individual attendee some semblance of the energy and momentum that comes from connecting with people face-to-face?

    If the past few years have taught us anything, it’s that account-based marketing (ABM) and events go hand-in-hand. Whether you’re hosting, sponsoring or attending, events provide sales and marketing teams with key insights that can help establish and deepen relationships with prospects and customers, so applying an ABM strategy to events allows you to focus your time and efforts on engaging with a set list of priority contacts within your target accounts.

    Join Certain and Engagio as we discuss why ABM should be at the center of your digital events strategy to help deliver business results from your events, including tips and best practices to take your digital events to the next level.
  • Automate Your Way to Campaign Success
    Automate Your Way to Campaign Success
    Sarah Nelson, Senior Director of Demand Generation at Tray.io and Sruthi Kumar Sr. Global Marketing Manager at Sendoso Recorded: May 12 2020 28 mins
    As a marketer, you’re responsible for generating leads and sales pipeline, and your goals get loftier every quarter. What’s your plan to scale up your reach and campaign execution to hit your targets?

    Join our webinar to learn exactly how marketers at leading firms such as Outreach and AdRoll orchestrate and scale pipeline growth by combining automation with forward-thinking strategy, meticulous testing, and innovative new tactics.

    - Test new channels and grow pipeline for any company stage
    - Automate time consuming processes to scale revenue faster
    - Push marketing boundaries and delight prospects with innovative new tactics
  • The Content Advantage: Recognizing the Role of Product Content
    The Content Advantage: Recognizing the Role of Product Content
    Guest: Kristina Halvorson — Hosts: Scott Abel and Megan Gilhooly Recorded: May 12 2020 41 mins
    A chat about the role product information with content strategy maven, Kristina Halvorson. Join Scott Abel, The Content Wrangler, and Megan Gilhooly, Vice President of Customer Experience for Zoomin Software, for a discussion about the value of product content and the role it plays in helping us provide exceptional customer experiences.
  • How to Build a Smart City in 40 Minutes (or Less)
    How to Build a Smart City in 40 Minutes (or Less)
    Tym Lawrence, Director, Solutions Consultants at TIBCO Software Recorded: May 7 2020 39 mins
    A smart city leverages digital technology and the IoT to improve government services, as well as energy, healthcare, traffic, transportation, waste and water management, and more.

    In this 45 minute webinar, we'll show how you can create an intelligent, connected, and predictive smart city that avoids or quickly solves problems, enhances the urban environment, and engages more effectively and actively with its citizens.

    Plus, you'll get a sneak peek at some of the latest innovations coming out of TIBCO and have a chance to ask questions.
  • Real-World RevOps with Jellyvision
    Real-World RevOps with Jellyvision
    Zack Blois, Director of Revenue Technology & Analytics at Jellyvision and Kyle Stanten, Customer Success Manager at Tray.io Recorded: May 7 2020 49 mins
    Learn how Jellyvision revenue operations leader Zack Blois cut down lead follow-up time from 30 minutes to just 10 using a strategy that combines marketing operations software with the Tray Platform to segment and route leads in just a fraction of the time.

    Watch this webinar and learn how to:
    - Easily integrate your revenue stack without the need for IT resources
    - Enable revenue teams to close operational gaps and field internal requests faster
    - Automate key revenue processes such as lead-to-account matching and lead routing
    - Follow-up 3x faster to speed up the sales cycle and enable sales to win more
  • The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    The Rise of Content Design and UX Writing: Where Does Content Strategy Fit In?
    Noz Urbina, Urbina Consulting May 26 2020 3:00 pm UTC 45 mins
    We chat with globally recognized content strategist, Noz Urbina, about the roles, relationships, and differences, of content designers, UX writers, and content strategists. Urbina will discuss ways we can improve our work by learning from others in related disciplines and by working to operationalize content production.

    Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits” and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz. In 2013 Noz founded his own consultancy Urbina Consulting and in 2018, co-founded the omnichannel events organisation OmnichannelX.
  • Flip the Switch: Polished events in a webcam world
    Flip the Switch: Polished events in a webcam world
    Trent Warrick, Frank Hanley and MB Welch, BrightTALK May 26 2020 3:00 pm UTC 60 mins
    Can you actually create a great piece of content with a webcam? BrightTALK's Content Marketing Manager, Trent Warrick, is here to showcase a few simple tips and tricks that can elevate your video marketing programs.

    As many professionals are faced with the challenge of remote working, creating video-based content and virtual events is more important than ever before. We'll highlight:

    - Webcam fails and how to avoid them
    - Angles, lighting and equipment that can be leveraged at home for professional-looking content
    - How and when to get virtual support from a video producer
  • AMP for Email: Use Cases & Considerations for Every Brand
    AMP for Email: Use Cases & Considerations for Every Brand
    Jon Harmer, Product Manager for Google; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable May 26 2020 4:00 pm UTC 58 mins
    Google Product Manager Jon Harmer joins us for a very special webinar covering one of the hottest topics around – AMP for Email and the future of email.

    Whether you’re already coding AMP emails or just curious to know what all the hype is about, you won’t want to miss this opportunity to dive into Jon’s world, gain perspective of what’s possible today, and get ahead of the curve.

    There is also plenty of space for answering questions as they pertain to Gmail, AMP for Email, and what lies ahead for email marketers.

    Expect to come away with:
    -A look at the challenges and opportunities with AMP for Email
    -A collection of amazing examples of AMP for Email in action
    -FAQ on Google’s relationship with email marketing
  • How To Turn Events Into A Measurable, Pipeline-Generating Machine
    How To Turn Events Into A Measurable, Pipeline-Generating Machine
    Chris Wickson, GM of Events, Integrate May 26 2020 4:30 pm UTC 33 mins
    The world of B2B face-to-face events has been hit harder than most by the Covid-19 pandemic. Uncertainty remains around when and how events will return, and the longer-lasting impact.

    One thing few people can argue against is that B2B events will be back. They will always play a key, strategic role in any B2B Marketing and Sales strategy.

    With that in mind and to coincide with the release of our new Guide entitled “How To Turn Events Into A Measurable, Pipeline-Generating Machine”, join on GM of Events at Integrate, Chris Wickson for this webinar.

    Chris will be sharing insights, tactics and takeaways from the Guide that will help B2B Event Marketers prepare for the return of physical events:

    -How to prepare a business strategy for your events
    -Building the right events mix to hit your objectives
    -Converting attendees into event qualified leads, pipeline and revenue
    -Measuring and reporting event success
  • Component Content Management System Foundations
    Component Content Management System Foundations
    John Baker, Jorsek Inc. May 26 2020 5:00 pm UTC 60 mins
    Creating DITA content for the first time is exciting! You’ve started creating structured content with incredible potential. But, now that it’s written, you need to actually… manage it.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, John Baker, Professional Explainer & Content Strategist at Jorsek Inc., makers of easyDITA, for this free one-hour webinar. In this webinar, we’ll explore the Component Content Management System, and we will unpack all the fundamental questions around these systems such as:

    1) What is a component content management system?
    2) How are they unique?
    3) Do you really need one?
    4) What criteria should you consider when selecting a system?
  • Supply Chain Resiliency: Countermeasures & Resource Mobilization
    Supply Chain Resiliency: Countermeasures & Resource Mobilization
    Frank Konieczny, CTO, U.S. Air Force & Mark Palmer, SVP Analytics, TIBCO Software. May 26 2020 5:00 pm UTC 52 mins
    Watch TIBCO’s Virtual Supply Chain Round Table on to gain access to exclusive thought leadership concerning the current state and future of supply chain.

    Gain industry perspective from guest speakers including; Frank Konieczny, CTO, U.S. Air Force and Mark Palmer, SVP Analytics, TIBCO Software.

    Explore how you can:
    Eliminate data silos with an integrated solution
    Ensure accuracy & one version of the truth
    Analyze and gather insights from designated data sources to create timely & reliable plans/forecasts
    Understand the impacts of potential outcomes in order to adapt to market conditions
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati May 26 2020 6:00 pm UTC 45 mins
    AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today. Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including these three use cases:

    - Digital ad revenue optimization using machine learning to identify and recommend high-potential microsegments that will return lift
    - Algorithmic and non-heuristic attribution modeling for a non-biased view across channels and campaigns
    - Predictive marketing performance forecasting for forward looking visibility to inform strategy and budgetary decisions
  • What is Identity Resolution & how does it enable true omnichannel marketing?
    What is Identity Resolution & how does it enable true omnichannel marketing?
    Matt Dimond, Consultant at BlueVenn May 27 2020 2:00 pm UTC 60 mins
    Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.

    In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
  • Winning with the Fundamentals
    Winning with the Fundamentals
    Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - Lionbridge May 27 2020 3:00 pm UTC 60 mins
    What Marketing During COVID-19 Reminds Us That We Should Already Be Doing

    Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.

    Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:

    Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
    Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
    Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience

    Speakers:
    Jaime Punishill, CMO, Lionbridge
    Brendan Walsh, Global Technical Search SME, Lionbridge
    Brian Randall, Director NA Strategic Accounts, Lionbridge
    Karen Dawson, VP of Brand Marketing, Lionbridge
  • TIBCO Anything 360 for Microsoft Azure
    TIBCO Anything 360 for Microsoft Azure
    Kevin Barrett, Senior Cloud Solution Architect, Microsoft May 27 2020 5:00 pm UTC 34 mins
    When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.

    Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.

    Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:

    Microsoft’s view of the modern data estate and predictions on upcoming industry trends
    How to overcome the challenge of obtaining complete business views in the cloud
    The benefits of Customer 360 and a real-world business example
    Step-by-step guidance on how to create 360-degree views for anything
  • What’s New at TapClicks - May 2020
    What’s New at TapClicks - May 2020
    Brian Childs May 27 2020 5:00 pm UTC 30 mins
    Become a TapClicks Expert! Join the head of our Product Training team, Brian Childs, for a brief conversation about the latest features from our engineering team. Also, learn about tips & tricks to help you work smarter.
  • Social Media: From Crisis to the New Normal
    Social Media: From Crisis to the New Normal
    Carter Hostelley, Founder and CEO at Leadtail.com May 27 2020 5:00 pm UTC 45 mins
    Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".

    In this webinar, you’ll learn:

    - The three stages of crisis and what it means for your social media strategy
    - How buyer conversations are changing on social media
    - Examples of social media posts done right and wrong
    - Six-point checklist for what you should do right now
  • Digital Transformation Next Steps, from the Analyst
    Digital Transformation Next Steps, from the Analyst
    Henry Peyret, Principal Analyst, Forrester May 28 2020 4:00 pm UTC 51 mins
    Today’s enterprises are now required to evolve into the next phase of their digital transformation journey. This next step is driven by value transformation—and integration plays an important role. During this thought leadership session, guest speaker, Forrester Principal Analyst, Henry Peyret, author of The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019, discusses what this evolving landscape looks like, its key drivers, and what enterprises should consider to be successful.

    Watch this webinar to learn more about:

    - Evolving from digital transformation to values transformation
    - The integration challenges and drivers in this transformation
    - Integration trends: iPaaS, strategic iPaaS, and API-led hybrid integration
    - What the next IT evolution looks like, and why you should care
    - How to design your next enterprise organization
    - Key recommendations

    For more information visit www.tibco.com.
  • Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Ready for What's Next: Future Proofing Your Data Privacy and Compliance Efforts
    Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium May 28 2020 4:00 pm UTC 45 mins
    Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.

    Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).

    You'll also take away:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies and best practices

    - Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
  • Top 10 Most Unforgettable Emails of 2019
    Top 10 Most Unforgettable Emails of 2019
    Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at Iterable May 28 2020 4:00 pm UTC 42 mins
    Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.

    Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.

    So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.

    -Best-in-class examples of a dozen or so categories of emails
    -Expert advice and tips for creating beautiful emails that engage and convert
    -Inspiration for your 2020 email campaigns
  • Increase Plan and Spend Agility
    Increase Plan and Spend Agility
    Jason Galloway- KPMG US Customer Advisory, Jennifer Linardos- KPMG US Customer Advisory, Pete Frend- KPMG US Advisory May 28 2020 5:00 pm UTC 75 mins
    Brought to you by CMO Council and KPMG

    What we will cover:
    Marketing agility is an essential quality in uncertain times. Learn how to obtain the highest returns from overall marketing campaign spend by actively reallocating dollars to areas of greatest opportunity. Develop an early warning system for assessing what is and isn’t working, in order to better manage spend across the portfolio.

    As part of a four-part webinar series, the CMO Council and KPMG will explore strategies for maximizing returns from prior investments, effectively managing assets and agencies, and improving plan and spend agility. Come away with immediate actions your organization can take in the next 30-60-90 days.


    Who should attend:
    This is an exclusive event extended to high-performing executives looking for guidance on immediate actions needed to generate the agility, productivity and cost-efficiencies needed to address current marketing challenges.
  • The Hidden Costs of a Bad Lead
    The Hidden Costs of a Bad Lead
    Toni Schmelzle from SAP Concur, Marina Lemas from Gigamon, Kristy Murphy from Verizon, Frannie Danzinger from Integrate May 29 2020 4:15 pm UTC 31 mins
    Today Marketing teams are under pressure to achieve ever-increasing lead targets which often end up in quality taking second place to quantity.

    The result: pipelines filled with low quality leads, disappointing conversation rates and un-productive friction between marketing and sales.

    Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:

    -How to navigate the pressure to meet lead targets without sacrificing quality
    -What makes a Good and Bad Lead in 2020
    -Strategies to eliminate Bad Leads
    -What it all means for Marketing & Sales alignment

    Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.
  • Marketing Automation: Software or Strategy?
    Marketing Automation: Software or Strategy?
    Adrienne Whitten and David Frick Jun 1 2020 9:30 am UTC 40 mins
    Marketing automation is much more than just software. Marketing automation is a strategy.

    Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:

    What “Marketing Automation is a Strategy” really means and what’s new with marketing automation

    What steps you need to take in order to prepare your organization for a shift in strategy

    What benefits marketing automation can provide to organizations ready to embrace digital transformation


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  • Dedicated Tech: Don’t NOC it Till You’ve Tried it
    Dedicated Tech: Don’t NOC it Till You’ve Tried it
    Dave Hodgdon, Founder & CEO PCGIT and Brian Clark, President & CFO CC Plus Jun 1 2020 3:00 pm UTC 55 mins
    Looking for more personalized support to help solve problems, improve processes and response times?
  • Your Crash Course to Cutting-Edge Email Marketing
    Your Crash Course to Cutting-Edge Email Marketing
    Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at Iterable Jun 2 2020 4:00 pm UTC 62 mins
    You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.

    In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.

    This session includes:

    -A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
    -Innovative examples of how today’s top brands are pioneering new email use cases
    -Live polls and chat for real-time interactivity with the email experts and other webinar participants
  • How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    How a Story-Driven Strategy Can Unify Your Team and Differentiate Your Brand
    Brendan Dell Jun 2 2020 5:00 pm UTC 60 mins
    Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for a one hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.

    Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.

    LinkedIn: https://www.linkedin.com/in/brendandell/
  • 6 Steps to Develop Your Inner Data Science Superhero
    6 Steps to Develop Your Inner Data Science Superhero
    Danny Stout, Senior Lead Solutions Consultant at TIBCO Software Inc Jun 2 2020 9:00 pm UTC 45 mins
    Data science is a differentiator (or secret weapon) for many companies today. Make data science your superpower and bask in the glory of saving the day.

    Much like superheroes, demand for data scientists outstrips supply. That shortage is due largely to the amount of training that goes into becoming a super data scientist. With so many skills needed to an effective, powerful data scientist, it’s often smart to focus on the top six:

    - Captain Obvious: Focus on Python
    - Agent Collaboration: Develop those people skills
    - The Incredible Scaler: Develop your ability to scale
    - Doctor Data: Develop your inner data engineer
    - Ethos: Keep ethics in mind
    - Vog: Learn to soar in the cloud

    Focus on these abilities to set yourself apart. But don’t feel overwhelmed, unlike many superheroes on the screen, you don’t have to do it alone. Let us be a part of your superhero team and get started on your quest to protect and strengthen your company with data science.
  • 10 Ways To Accelerate Your Sales Funnel
    10 Ways To Accelerate Your Sales Funnel
    Sales Funnel Advisory Specialist Peter Strohkorb Jun 2 2020 11:00 pm UTC 52 mins
    If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
    In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
    Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
    HIGHLY RECOMMENDED
    Register now, or miss out.
  • Accelerating Innovation in Insurance
    Accelerating Innovation in Insurance
    Tym Lawrence, Director, Solutions Consultants at TIBCO Software Jun 3 2020 4:00 pm UTC 42 mins
    The Insurance industry is facing major disruptions from trends including expectations of more personalised and engaging services, the rise of virtual platforms and insurtech competitors and the use of machine learning / AI. As IDC wrote, "Insurers that fail to act on the trends driving demand for insurance worldwide will eventually lose to more agile, flexible competitors who are adapting to the new world."

    In this presentation, you’ll learn how insurance companies can leverage new technologies to adapt to changing business drivers while still protecting their combined ratio. In 45 minutes, we will show you how insurers can develop a data fabric to unify siloed information and then use this to confidently predict outcomes and optimize their business. It will include a number of case studies and a sneak peek at the dynamic pricing accelerator that provides a freely available fast-start for AI-based pricing for insurance companies.
  • Powering Privacy Compliance with a CDP
    Powering Privacy Compliance with a CDP
    David Raab, Founder at CDP Institute Jun 3 2020 5:00 pm UTC 45 mins
    New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.

    In this webinar, David Raab, Founder at CDP Institute, will reveal:

    ·How to resolve the conflict between privacy and personalization
    ·Why the death of cookies will lead to a rebirth of advertising
    ·Tactics that make customers eager to share their personal data
    ·Privacy features to look for in a Customer Data Platform