The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
In today’s digital world, with the rich streams of customer data now available come important responsibilities in data governance. From the vendors we choose to work with, to the policies and practices we have in place, today’s marketers are increasingly responsible for ensuring customer data is handled with the utmost concern for security and privacy. In this session at Digital Velocity 2016, Chris Slovak, VP of Global Sales Solutions at Tealium, and Maltie Maraj, Senior Counsel at Tealium, detail the current legal landscape (in marketers’ terms!), and provide guidelines for a more comprehensive approach to data governance and informed technology decisions.
There’s no denying that we now live in an omnichannel world – and that organizations across industries are grappling with how to provide a consistent customer experience across channels. Connecting data across touch points, both online and offline, is not an easy feat - but is the key to delivering the highly relevant, personalized interactions that result in conversions. In this session at Digital Velocity 2016, Monique Trulson shares her deep experience in marrying online data with previously siloed offline data to build a unified customer view, and leveraging that unified view to transform customer engagement.
Marketers are makers of their own destiny. And the success of marketing efforts is now irrefutably impacted by a marketer’s ability to leverage data in the skillful planning and execution of campaigns, along both marketing and sales avenues.
But roadblocks still exist for marketers in how to use this data to their most strategic advantage. Join Travis Wright, Marketing Technologist and Keynote Speaker, in this May 25th webinar, as he takes a look at these challenges and how data-driven marketing can:
- Help B2B marketers take a fact-based approach and focus their efforts on what works
- Create a solid customer advantage and strengthen customer relationships for both marketing and sales
- Define and optimize critical marketing strategies
In this webinar, Ryan Deiss will show you how to maximize profit through email marketing using his concept of "The Ultimate Game Plan."
You’ll learn how to:
• Make more sales by sending fewer emails...
• Send emails with purpose – moving prospects from one stage to the next way faster
• Build a proven, 3-step follow-up series designed to doubles sales
What does it take to acquire and inspire the IT visionary in Europe? Symantec's Senior Specialist and BrightTALK's IT Community Manager dive into the habits of IT professionals and how to engage them in the multi-channel buyer's journey of today’s world.
This session will delve into many questions impacting the IT professional's digital experience, including:
- What engages an IT professional?
- What content types do IT professionals prefer to consume?
- What’s unique about persuading an IT pro?
Many B2B organizations have introduced webinars into their marketing mix. While it's a good idea to optimize your webinar strategy to increase registrants, attendees, interaction, and engagement, are these elements really moving the needle for your business?
By understanding how webinars can help your organization solve your biggest marketing challenges, you can start to shift your optimization efforts to achieve better results from your webinar strategy.
Join Thue Madsen, Marketing Operations Manager at Kissmetrics, and Hana Abaza, VP of Marketing at Uberflip, for a webinar on how to use webinars to meet your B2B marketing goals.
You’ll learn how to:
Optimize your webinar strategy to match your TOFU, MOFU, and BOFU goals
Leverage A/B testing to improve your webinar strategy
Gather the metrics and insights you need to produce better webinars
B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.
What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?
Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a look at how Pardot can:
- Provide the insight sales needs to lead the conversation
- Allow marketing to effortlessly nurture leads to a sales-ready state
- Identify target buyers and key stakeholders, and more.
Hear noted marketing technology analyst David Raab deliver clear steps on how to buy a B2B marketing attribution platform. During this 45-minute webcast, you'll learn why attribution is so important for today's marketers, what your options are, how to vet systems to find the best fit for your organization, and more.
It's vital to monitor how your customers feel about your business. But now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be. This session will help. With practical examples, we'll show how to deliver 'native mobile' customer surveys and feedback - interactions that customers respond to, and that result in data you can use to optimise your business!
In this webinar we will explore what’s happening in the world of chat bots and what benefit they can be to your apps - and we’ll even look at how to create one yourself.
Given that 90% of users’ time on their smartphones are spent on apps, getting users to your app is becoming more important than ever. But what users like most about apps can be accomplished in a more intuitive way: David Hu, VP of Engineering at Dexter, notes that transactions in apps are essentially call/response transactions: why not streamline the experience with a bot instead? Furthermore, messaging apps have a larger Monthly Average User base than social networks, and the trend is just kicking off.
Distimo found the 91% of top companies have apps, but as Facebook’s bet on bots suggests that bots are poised to become a major player. Marketers have always had to figure out their clients’ message; now they just have to figure out how a bot will say it.
Dexter is a platform that enables people to build meaningful digital experiences by connecting services across the web. David Hu is Dexter's VP of Engineering and is currently leading efforts to build better tooling for chatbot creators and partnerships to allow builders to connect even more services on Dexter.
Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will discuss the role of email marketing within an Omnichannel strategy.
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In less than 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.
Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.
Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.
In this half hour ASO masterclass, you'll:
*Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
*Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
*Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.
* Peggy Anne Salz, analyst, VentureBeat
* David Lane, Founder & Managing Director of Fat Fish Games
* Mika Levo, Head of User Acquisition at Pollen VC
Digitization is impacting all organization as they transform themselves into a full digital business to stay competitive – While customers want to engage and transact online and expect a quick and seamless experience. However, many organizations fail to deliver on both counts. For example,
If customers cannot find your products or when they do they are presented with missing or incorrect product information, you will lose the sale.
Challenges & Reality of Commerce (Online & Offline)
• 90% of all shopping cart abandonment happen because customers feel they do not have enough information,
• 40% of all returns are the result of poor product information,
• 65% of consumers find it frustrating to be presented with inconsistent offers, experiences or treatment through different channels when shopping for the same product or service.
This webinar will focus on how to address these challenges and how you can;
• Introducing products faster,
• Reduce the number of returns,
• Generate higher conversion rates,
• Ensure that you are always compliant with regulations,
• Automate your Product Information Data Quality processes.
Join us to hear how to deliver rich, clean and consistent product information that accelerates time to purchase and profit no matter which channel your customers use – And how to extending data quality to the entire customer journey.
You are sending more mail but fewer people are clicking. Why? Emails can no longer be the same for everyone, static and manually produced. Email marketers need to provide relevancy and leverage dynamic and real-time content to engage users and improve conversion. You have 3 seconds to make an impression - how do you do that?
With dynamic, personalized content you target individual subscribers with different content all within the same mailing. Using dynamic components will save you tons of time, get better results and is actually fun to use.
In this webinar you will learn how to:
•Match the right content with the right user based on a number of factors (hint: time, device and location, to name a few)
•Avoid the time sink of creating segments and automatically adapt email for each recipient with the same template
•Leverage data you already have and data you never knew you had to gain better insights
•Get positive results on your email campaigns
In this second webinar in a series of ‘Winning with Fibre’ by Comptel, you will learn about a great real life business case of Chorus, a CSP in New Zealand. They entered the fibre wholesale market successfully with a modernized service delivery architecture. Since service launch, Chorus have gained tangible business benefits thanks to the intelligent fulfillment and inventory solution built around Comptel’s FlowOne Fulfillment and GE Smallword software.
In this 30-minute joint webinar with Comptel and Analysys Mason, we will discuss the following topics:
-Dean Ramsay, Senior Analyst at Analysys Mason, will discuss the wholesale as a business model with fibre as well as the role and importance of service fulfillment in service delivery
-Patrick Wijngaarden, Account Director at Comptel, provides insights into the Chorus case, their service fulfillment architecture evolution and experiences with their modernized fulfillment infrastructure
Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:
How to leverage influencer content programs to attract and engage business buyers.
How to identify, qualify and recruit the right influencers
How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
Best and worst practices when working with influencers on an ongoing basis
• How to use the “Client/Customer Matrix” to get 5x the results
• 6 magic words to get more referrals
• What chocolate (yes, chocolate!) can do for your business
• ...and more than we can fit in this space!
* Brian Boroff, Head of Customer Success and User Operations, Asana
* Jon Ferrara, CEO/ Founder Nimble
* Stewart Rogers, Director Marketing Technology, VentureBeat
Customer experience is a tough one -- we all have seen those businesses who think they're building a great scalable customer experience, but have customers who might not have the same opinion. And it's not enough to build a great product -- we define ourselves in the marketplace through each and every interaction we have with the customer.
You might understand that the reason you're doing something is for a very valid business reason, but the customer may interpret that action entirely differently. And your world class customer service can sometimes start to falter as your startup organization adds more resources and more layers -- good for your growth but sometimes risking the very people who made your company successful. Ouch.
Customer engagement doesn't take costly tools and high priced business analysts -- but it's also not always intuitive. We're going to show you some no-nonsense ways to keep customers loyal and driving growth while also building amazing customer experience that scales along with your business. Our panel of experts will share tactics and strategies that will help you kick start and refine your approach to delivering service -- and helps your company grow even faster.
In this webinar you'll:
* Understand what your customer wants and needs throughout the product lifecycle.
* Learn strategies for rethinking the role of customer service within the organization
* Create a new process for empowering employees to retain a top tier customer experience
* Identify potential obstacles that may be causing customer attrition
You may be using a tag management solution to manage the implementation of your digital marketing technologies. But could you be missing out on powerful capabilities not offered by your current free or paid solution?
Join us for an engaging, 30-minute discussion to uncover what else your tag manager could be doing for you.
Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?
Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.
In this webinar, you’ll:
* Learn exactly what marketing automation can and can’t do
* Frame the marketing automation question for the C-suite
* Maximize ROI by using automation tactics that work best
* Jason John, CMO, Publisher's Clearing House
* Steve Neely, CMO, Casino del Sol
* Tim Parcell, VP Experience Planning, Allen and Gerritsen
* Evan Schuman, Moderator, VentureBeat
Did you know that the majority of big data projects fail? A mere 8% of executives describe their big data projects as “very successful” in a recent Capgemini report.
The reason big data and data lake initiatives are not delivering business value is because they are full of redundancies, conflicts, and errors. That is where master data management (MDM) comes in.
MDM resolves issues in the business-critical data in the data lake and reveals hidden relationships that are hard to find. By providing context to big data, MDM helps you uncover business insights from data lake.
Are you building a data lake to improve customer experience, marketing effectiveness, product innovation or fraud detection? Find out how to ensure the success of your big data project so that it delivers the business value your executives are expecting.
Come and join our experts to learn:
•The business value of linking master data to big data(web clickstream, call center logs, mobile, IoT data)
•How to position MDM as a valuable asset for your big data analytics initiatives
•Success stories of companies who were first movers in using MDM capabilities as a foundation for their big data initiative
Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?
In this webinar, you'll learn:
• How to build a super engaged community of ideal clients and buyers
• Exactly what makes up a highly effective lead capture system
• The hottest “lead magnets” that are working best right now
At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.
In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:
Image recognition and analytics
With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?
People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?
Advanced emotion detection
As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
In this webinar, Tyler Garns reveals the 18 keys that every small business needs to stop wasting time and money—and unlock REAL marketing results:
• The secret to strategically positioning your business as THE business to work with
• The power of creating raving fans who buy everything you’ve got to sell (and tell all their friends and family to do the same)
• How to convert sales like crazy by using the 6 stackable closing techniques that make your offers an instant no-brainer for potential customers
We are living in the age of profound change. Many industries have already been disrupted and many others are in process of being disrupted. Companies that are emerging on top are the ones which leverage Design Thinking. This is the common factor among: Facebook, Tesla, AirBnB, Barclays Bank, Amazon, Uber, Google, Nike and of course Apple, in amongst others. In this presentation we will look at how your company can adopt Design Thinking for their ultimate competitive advantage.
User experience (UX) has been a buzzword for so long that its exact definition has become hard to nail down concretely; it’s still ubiquitous in the industry (and even beyond), but it often holds different meanings for different people. The general confusion around UX is further compounded by the exponential growth of the new digital frontier we live in. The roles and responsibilities of a UX practitioner have been rapidly transforming to keep pace with the ever-changing digital evolution.
So what is UX really? How has UX changed over the last 20 years? How does UX fit into a modern, product-centric organization today? How is UX practiced now and what does the future hold? Do UX designers really have cyborg brains and robotic appendages?
In this 45-minute webinar, Centric Digital’s Jean-Marcel Nicolai, Chief Product Officer and Jackson Young, VP of User Experience, will answer the above questions and share their insights about UX discipline’s past, present and future.
In the past, the only ways marketers knew they could reach customers in one-to-one marketing was direct mail and email. Quietly and without much fanfare direct marketing has gone through a powerful revolution. Driven by new technologies and an explosion of accessible customer data, marketers can now reach prospects in one-to-one communication through social, display, native, search and video. This practical, how-to session will explore the main use cases and opportunities of direct marketing and what technologies and processes are needed to take advantage of them.
Join Amy Michaels, Head of Direct Acquisition at T-Mobile US and Amar Doshi, VP of Product at 6sense as they discuss how new techniques, technologies and marketing channels will define the next generation of business growth.
Marketers are maneuvering as quickly as possible to earn the attention and trust of some of the hottest professionals out there - IT Visionaries. So, what does it take to influence these individuals to identify (and purchase) your vision and products? BrightTALK’s VP of Audience, Val-Pierre Genton, delves into the new research of over 756,000 North American IT Visionaries on BrightTALK and discusses what it takes to acquire and inspire them.
This session will delve into many questions impacting the IT professional’s buyer’s journey, including:
- How do you engage an IT professional?
- What types of content do IT professionals prefer to consume?
- What are the consumption habits of these individuals?
- What’s unique about persuading an IT pro?
In this webinar, we will cover the top 5 tips for pitching to national publications and how this can give your brand and business professional credibility, brand exposure, social media following, clientele, and an increase in profitability.
Being featured in, or writing for an online national publication is an easy way to market your brand and business and all of these tips will work on mobile.
Big Data Analytics success has been constrained by the difficulty in accessing siloed data and by the traditional IT approach of gathering requirements, designing and building extracts to turn data into valuable data assets. As IT organizations are backlogged with servicing business requests, business analysts and data scientists are looking for alternative methods to discover relevant data, share data with colleagues across divisions or geographies and prepare data assets for actionable insights.
In this deep dive, you will have the opportunity to learn about new features of Informatica Big Data Management 10.1 and Informatica’s latest innovation, Intelligent Data Lake, leveraging self-service efficiency for business analysts and data scientists by incorporating semantic search, data discovery and data preparation for interactive analysis while governing data assets.
Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.
From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.
In this webinar, you’ll learn to:
•Understand the AI outlook
•Recognize the key players (what they know that you should too)
•Anticipate changes in the AI landscape and plan accordingly
•Find ways to integrate AI into your business plan
With more than 100 billion searches per month, Google answers a significant number of the world’s product and shopping-related queries.
Brands and manufacturers want to help shoppers make better buying decisions by providing richer, higher quality, and more accurate product information. They also want tools to understand the success of their products online.
In this webinar, marketers, product managers and e-commerce managers will learn how to use Google Manufacturer Center to improve their brand presence, access unique analytics, and improve performance, empowered by Informatica’s product information management app, Informatica MDM – Product 360.
• Nagesh Kanumury - Director Product Management, Informatica
• Christian Santiago - Strategic Partner Development Lead, Google
• Meg Mason - Lead Partner Operations Manager, Google
• Niaz Ahmed - Partner Technology Manage, Google
If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.
Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions
How is social advocacy going to change over the coming year? Here we will be joined with Sally-Anne Kaminski, Global social media manager at Zebra Technologies to discuss how the social landscape currently looks in the IT industry, and the action plan required to keep ahead of the game for the coming year. Tune in to hear the untold secrets we all want to know.
Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:
- How webinars can contribute to an organisations digital strategy,
- Best practices to follow when using webinars as part of a digital strategy.
- Measuring the success of webinar campaigns effectively.