Hi [[ session.user.profile.firstName ]]

Marketing Operations and Automation

  • Future-Proofing Your Marketing Technology Stack Future-Proofing Your Marketing Technology Stack David Raab, Principal at Raab Associates and Tealium Recorded: Dec 20 2016 41 mins
    It's a simple truth: no one can reliably predict the future of marketing technology. The onslaught of new vendors and capabilities is only getting more overwhelming, and in many cases, the purchase and deployment of a new solution is only a few clicks away. But without a crystal ball, how can today's marketers successfully plan for tomorrow?

    Raab Associates believes the key to planning for an uncertain future is flexibility. In this interactive discussion, industry analyst David Raab - in partnership with Tealium - will make the case for 'future-proofing' your marketing technology stack leveraging a modular, extensible, and flexible technology framework. More specifically, this webinar will explore:
    - the key components of a flexible marketing approach
    - the core functions a flexible marketing architecture must support
    - the key attributes of a flexible organization

    We hope you'll join us.
  • Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Digital Insurance: The Benefits of a Digital Workforce - Part 2 of 3 Kellan McClain, Account Executive, Financial Services and Insurance Recorded: Dec 16 2016 29 mins
    DocuSign and the Big “I” have partnered to bring you a three-part webinar series on digital insurance. Insurers continue to evolve and digitize their businesses to improve workflows, which makes for a better customer experience and a better return on investment.
  • The Life-Changing Magic of Tidying Your Marketing Stack The Life-Changing Magic of Tidying Your Marketing Stack Adam Corey, VP of Marketing at Tealium Recorded: Dec 15 2016 31 mins
    In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.

    We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.

    What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?

    Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Recorded: Dec 15 2016 59 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Dec 14 2016 62 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:
    * George Corbin, Senior Vice President, Marriott Digital
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
  • Know your customers better than they know themselves Know your customers better than they know themselves Jemma Hardyman, BlueVenn Consultant Recorded: Dec 14 2016 29 mins
    Consumers are statistics, customers are people. Gone are the days of mass marketing.

    Technology and data can now combine real-time marketing, online personalization and triggered customer journeys with a Single Customer View (SCV) and your existing analytics, empowering marketers to achieve customer-centric marketing in a hyperconnected world.

    BlueVenn Consultant, Jemma Hardyman, will explain how you can use marketing insight and the power of an SCV to drive one-to-one customer experiences, delving deeper into:

    - Modern marketing foundations and how they can be used
    - Using a data-driven approach to build brand loyalty and increase revenue
    - Listening to customers to know them better, evolving your messages to meet their ever- changing preferences
    - Knowing the difference between ‘real-time’ and ‘right-time’
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Recorded: Dec 13 2016 57 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Increase Productivity & Take your Business Global with eSignatures Increase Productivity & Take your Business Global with eSignatures Damon Mino Director, Legal Industry Vertical, DocuSign Recorded: Dec 12 2016 62 mins
    Growing your business across borders and gaining a competitive advantage requires use of all the electronic resources at your disposal and a deep understanding of the laws and regulations that affect those resources. What if you could spark global growth while saving time, increasing accuracy, providing a better experience, and ultimately getting faster approvals?
    This webcast will teach best practices regarding the adoption, use, and verification of electronic signatures and document management for growing companies conducting business globally, with an emphasis on the new EU eIDAS law and how the courts are handling that issue. Attendees will learn how to:
    Adapt to new regulatory and laws in different areas of the globe.
    Maintain visibility, compliance and control of important documentation.
    Increase efficiency and make processing transactional documents more cost effectiv
  • Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Content Marketing for Procrastinators – Your Guide to Finally Getting it Done Ian Campbell, CEO, Mission Suite Recorded: Dec 8 2016 37 mins
    Have you been planning on a content marketing strategy but just can’t seem to get it launched? If your goal for 2017 is to finally execute a solid content marketing strategy, check out this webinar to go through everything you’ll need to do – from content development to planning to promotion – to execute a successful content marketing plan.
  • Social Media Mining. Hype or Essential for Marketing Analytics? Social Media Mining. Hype or Essential for Marketing Analytics? Rosanna Garcia, Assoc. Professor of Marketing, North Carolina State University and CEO, co-founder of Vijilent Recorded: Dec 8 2016 33 mins
    Social Media mining has been touted as essential for listening in on your target market. But does it really work? This presentation discusses the different methods used for social media mining and introduces the usefulness of natural language processing for understanding your consumers with case studies that demonstrate how firms are listening into the segment-of-one.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Recorded: Dec 8 2016 60 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • Powering Data-Driven Marketing with Contact Data Verification Powering Data-Driven Marketing with Contact Data Verification Thomas Brence, Dir of Product Marketing at Informatica and Todd Lebo, Partner and CMO at Ascend2 Recorded: Dec 7 2016 40 mins
    Over the last twelve months, Ascend2 and Informatica have partnered to produce intriguing research on what’s working – and not working -- in marketing. The result has produced a clear understanding that data-driven marketing is here to stay, but that there are also numerous challenges standing in your way of achieving success. And, if you’re like most marketers, you’re probably spending the fourth quarter planning your budget and building your plan for the upcoming year.

    As you get ready to tackle 2017, this research discussion will prepare you with a plan to overcome your marketing data challenges as you enter the new year. During this webinar, we will explore the benchmark research we conducted and you will hear benchmarks from your peers, trends from your industry, and strategies to drive the best customer experience with your marketing tactics.
  • How to Solve Multi-Touch Marketing Attribution in Salesforce How to Solve Multi-Touch Marketing Attribution in Salesforce Grant Grigorian, CEO at Path to Scale & David Pitta, CMO at BrightTALK Recorded: Dec 7 2016 48 mins
    Every performance marketing professional is struggling to find a reliable campaign attribution strategy. As marketing leaders prepare budgets and forecasts for the new year, many live in agony to accurately measure their multi-touch demand waterfall. These leaders know a full-funnel strategy is required but have limited insight into the lead-to-customer path. Join us for this presentation to learn:

    - How the attribution journey has changed over time and what the future holds
    - Where the marketing stack has failed to deliver ROI metrics
    - What you can do (immediately) to fix attribution in your organization
  • How to target marketing campaigns that resonate with real people How to target marketing campaigns that resonate with real people Rob Heerdegen, Global Manager, Customer Success, Oracle Marketing Cloud Recorded: Dec 7 2016 30 mins
    This presentation, part of the 5 Tenets of Modern Marketing Series, gives marketers a how-to guide for transforming your database to support effective segmentation and persona-driven communication and engagement.

    Unreliable targeting can end a conversation from the beginning. The first step in building any sustainable structure is to ensure a proper foundation. Think of your database as this foundation.

    Join Rob Heerdegen, of OMC to discover how to:

    - Create persona-driven communications that power customer engagement
    - Build and implement marketing campaigns that resonate with real people
    - Extract laser targeted customer insights that deliver real value
    - Increase your conversion rate on your re-engagement campaigns through continual data cleansing tactics
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Recorded: Dec 7 2016 43 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • 2017: The year of the data-driven marketer? 2017: The year of the data-driven marketer? Michael Brennan, Strategic Consultant, Profusion Recorded: Dec 7 2016 49 mins
    Marketers are constantly told that data is going to significantly change their working lives. But give a marketer a pile of data and many won’t be able to make heads or tails of it. With the Internet of Things, smart cities and other connected tech beginning to hit the mainstream, it is clear that big data isn’t going to go away anytime soon and it is only going to get even bigger in 2017.

    This talk will focus on upcoming technological developments, what these mean for marketers and how marketers can use the data this technology will collect to finally become data-driven in 2017.
  • 5 game-changing marketing automations for 2017 5 game-changing marketing automations for 2017 Komal Helyer, Head of Marketing, Pure360 Recorded: Dec 7 2016 47 mins
    Start working smarter, not harder, with five essential automated campaigns that will transform your marketing in 2017
  • Launching a successful marketing strategy using Salesforce.com Launching a successful marketing strategy using Salesforce.com Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant Recorded: Dec 6 2016 37 mins
    Marketing automation must meet your business objectives in order to see ROI. In this webinar, we look at the importance of the customer journey, content planning and automation across the funnel and how visibility and insights on these elements in Salesforce can allow you to make continuous improvements on your marketing efforts.
     
    We will cover areas such as:
     
    - Understanding where you are today using situation analysis
    - Defining and prioritising your objectives for marketing automation
    - How to develop a strategic roadmap for marketing automation implementation and adoption
    - The key tactics to consider when delivering a marketing strategy for Salesforce
    - How to define the actions needed to deliver your marketing automation strategy 
    - How to use reports and dashboards to keep control and measure success 
  • Data-Driven B2B: The Power of Predictive Intelligence Data-Driven B2B: The Power of Predictive Intelligence Joseph Puthussery, Vice President Digital Marketing at Cisco Recorded: Dec 5 2016 33 mins
    Learn how Cisco is powering its digital efforts using predictive intelligence. Joseph Puthussery will share Cisco’s path to building a modern revenue engine and what the future holds for the data-driven enterprise.
  • All Aboard! 1-2-3s for the Account-Based Train All Aboard! 1-2-3s for the Account-Based Train Charlie Liang of Engagio and Nipul Chokshi Recorded: Dec 1 2016 61 mins
    In this webinar, Nipul Chokshi of Lattice Engines and Charlie Liang of Engagio will discuss the hacks that will fast-track your target account efforts into immediate results:

    Convince everyone internally to adopt Account Based Everything,
    Strengthen the fundamentals to be successful at Account Based Marketing and Sales, including getting the most out of existing data + additional insights you’ll need, and real life examples of successful ABM campaigns from start to finish
  • Improve Marketing & Sales Data Quality: Openprise Data Automation Demo Improve Marketing & Sales Data Quality: Openprise Data Automation Demo Allen Pogorzelski Recorded: Nov 30 2016 10 mins
    Find out how to improve data quality in Salesforce.com, Marketo, Pardot, and Eloqua, and eliminate the "garbage-in / garbage-out" problem once and for all. In this short online demo, see Openprise:

    - Analyze data quality
    - Clean your data - Dedupe and normalize key fields
    - Enrich data with missing values
    - Unify data across marketing and sales solutions

    This demo will show you how to improve your data quality to run more effective campaigns and deliver more revenue.
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Is there an ideal partner portal? Is there an ideal partner portal? Cath Hackett a veteran of the channel and Gary Morris, CEO / Founder at Successful Channels Inc. Jan 19 2017 4:00 pm UTC 30 mins
    Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Cath Hackett,a veteran of channel and Gary Morris, CEO and Founder at Successful Channels Inc will discuss their portal best practices. From resources they share to results they have achieved, they will be discussing and answering those all-important questions
  • Marketing Automation Hacks: Pardot Marketing Automation Hacks: Pardot Molly Futrell, Client Advocate at Pardot; Sam Brennand, VP of Customer Success at Uberflip Jan 19 2017 4:00 pm UTC 45 mins
    If you’re already using Pardot, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this webinar, Pardot Client Advocate Molly Futrell reveals various hacks for getting better results out of your Pardot software.

    You will learn:
    - How to ditch the drudgery of your manual marketing efforts by embracing marketing automation
    - Tips and tricks for improving audience segmentation and lead nurturing
    - Content creation hacks for busy marketers
  • How Mouser Electronics Differentiates with Rich Product Information How Mouser Electronics Differentiates with Rich Product Information Hayne Shumate, Matt Wienke, Prash Chandramohan Jan 24 2017 4:00 pm UTC 60 mins
    When a manufacturer wants a Wifi Module for the next generation of smart phone, the design engineers turn to Mouser Electronics to find the exact module they need. As a worldwide, leading authorized distributor of electronic components and semiconductors, Mouser specializes in the rapid introduction of new products and technologies for more than 600 manufacturers.
    With neither Inside Sales nor Outside Sales teams, new customers discover Mouser through the detailed product pages on the many country specific websites. Most sales are completed online and with 7 million active products and information on 14 million obsolete/unavailable products. Mouser.com serves as a primary reference for anyone designing a circuit. Mouser’s product data is a critical differentiator and is elemental to Mouser’s growth and success in providing engineers and buyers with product data that is highly searchable, complete, and accurate.
    Join this webinar to hear Hayne Shumate, SVP of Internet Business from Mouser Electronics, Matt Weinke of Infoverity, and Prash Chandramohan of Informatica share:
    -Product information management (PIM) requirements that help Mouser sustain 20% annual growth
    -How Mouser uses Informatica MDM Product 360 to maintain high-quality, detailed electronics data so that customers can quickly find, select and buy the components that meet their specifications
    -Best practices from Infoverity and their Quickstart framework that helps companies like Mouser start small and scale with their PIM implementations
    -Lessons learned from this experience, and the next steps in Mouser’s PIM journey
  • Why data is king when optimising your customer journeys Why data is king when optimising your customer journeys Josh Jones, Email Specialist, Pure360 Jan 25 2017 2:00 pm UTC 60 mins
    Discover why you need to fully understand your data when you create and maintain your customer journeys for your digital marketing strategy.
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Jan 25 2017 3:00 pm UTC 60 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • How to Power Account-Based Marketing with Search Data How to Power Account-Based Marketing with Search Data Zak Garner, Director of Solutions Consulting Jan 25 2017 5:00 pm UTC 60 mins
    Even the journey to a $3-million-dollar deal starts with an online search. That’s just how important online search and B2B centers of research have become in the day-to-day lives of professionals. So it comes as no surprise that for most marketers Search Engine Marketing (SEM) represents their largest marketing investment. The problem with SEM is that – even when prospects are searching for a solution you deliver - only a tiny fraction of this audience ever click on your ads and an even smaller fraction ask to be contacted by sales.

    We’re very excited to announce the launch of our brand new product, SearchSense, built on the 6sense Predictive Intelligence Platform to help marketers and sales professionals develop and hone their ABM lists. SearchSense uncovers which accounts are actively searching for your keywords and allows you to optimize your marketing and sales campaigns based on search data.

    Join us to learn how SearchSense can help ensure that your 2017 ABM campaigns target the right accounts.
  • Realities in the Age of the Customer - The Post-Digital CMO Realities in the Age of the Customer - The Post-Digital CMO Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium Jan 25 2017 5:30 pm UTC 60 mins
    2017 will bring to the forefront a new age of customer dynamics where emotional connections to brands play a bigger role in decision making than ever before. Marketing leaders and customer experience professionals will face an increasing sense of pressure to deliver agile, customer-obsessed strategies that go beyond traditional marketing and across the wider customer experience. To succeed in this changing market, brands must satisfy cross-functional needs that result in new relationships, processes and skill sets. The good news is that the solution is not buying several new tools and technology, but connecting what you have in a new, more powerful way.

    Join special guest Forrester Vice President and Principal Analyst, Shar VanBoskirk, and Adam Corey, VP of Marketing at Tealium, for this free webinar to discuss ways your business can invest in technology as well as internal and external partnerships that will result in winning in this new age of the customer.

    You will learn how to:
    •Develop the skills the modern marketer needs in order to survive and thrive in this new age
    •Break away from a myopic view of technology and digital strategies in order to satisfy the emotional needs of today’s customer
    •Successfully engage and sustain customer relationships with compelling, data-fueled experiences
  • Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Going Beyond Digital Disruption - Big Bad Wolf or Fairy Godmother? Lyndon Hedderly (Director of Digital Strategy, Acquia) and Lucy Tesseras (Marketing Week) Jan 26 2017 3:00 pm UTC 75 mins
    We’re living in historic times. Whether you want to call it digital disruption, digital transformation, digital evolution or digital darwinism, digital is hot but it’s also considered a threat. Everyone wants to 'go digital' but what does this really mean? Rarely has a word meant so much and yet been so ill-defined.

    Over the course of this Marketing Week webinar, in association with Acquia, we will explore the recent history of digital and how it has shaped the landscape we live and work in today, through to what the analysts and consultancy firms are saying about how to position digital within your organisation.

    You will learn:
    • How to go about putting together a digital framework to help with your strategic guidance, as well as things to be aware of along the way.
    • The importance of focusing on the customer and customer experience.
    • Real world examples of creating and implementing more personalised customer experiences on digital platforms.

    Overall, this webinar will help you turn digital from a threat (big bad wolf) into an opportunity (the fairy godmother effect).
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 6:00 pm UTC 75 mins
    Orchestrating Optimal Interactions: Establishing and Implementing a Customer Data Platform to Get Moving Forward

    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Orchestrating Optimal Interactions Orchestrating Optimal Interactions Liz Miller, CMO Council; Brandon Purcell, Forrester Research; Buck Webb, RedPoint Global Jan 26 2017 8:00 pm UTC 75 mins
    Most organizations are unable to deliver their brand promise in a consistent manner. Many marketers strive—but struggle—to present high contextual relevance across all channels and touchpoints that span everything from marketing to sales and service. Fragmented engagement systems create data silos that make it difficult to leverage all data sources in real-time to deliver the hyper-personalized experiences that customers expect today.

    Solving this problem requires a customer data platform that provides key foundational elements, including:
    1. A unified view of customers that is continually updated over time
    2. The ability to leverage this unified view in combination with in-line analytics to intelligently orchestrate interactions in real time across all channels and touchpoints.

    Join the CMO Council, in partnership with RedPoint, for a one-hour, interactive webcast featuring an expert panel of experience and data experts, including special guest Brandon Purcell, Senior Analyst–Customer Insights Professionals from Forrester Research. Through the course of this webcast, senior marketers will hear how unifying and activating data through a customer data platform enables organizations to better engage with consumers/customers while optimizing marketing campaign performance, building brand affinity and increasing customer lifetime valuation.
  • Marketing Automation Hacks: Oracle Eloqua Marketing Automation Hacks: Oracle Eloqua Taha Sheikh, Group Product Manager at Oracle Eloqua; Hana Abaza, VP Marketing at Uberflip Jan 31 2017 4:00 pm UTC 60 mins
    If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this webinar, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.

    You will learn:
    - How to use the platform more efficiently with new shortcuts and spotlight search
    - How to make insightful decisions with new visual reports and detailed campaign analysis
    - How to keep your database clean as it grows

    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
  • Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Marketing Analytics Hacks: 5 Free Tools to Skyrocket Your Business in 2017 Elizabeth Steward, VP Marketing, Stytch Jan 31 2017 6:00 pm UTC 45 mins
    We all know that building an optimal marketing strategy requires understanding your marketing data. But when your data is messy, spread everywhere, and you’re drowning in apps, it’s hard to know where to focus to get useful insights.

    In this practical webinar, we’ll share some of our favorite marketing analytics and data management tools and how you can use them to grow your business. We’ll also provide tactical implementation tips so you can get started right away. Join us to learn about:

    - Top 5 marketing analytics tools that you can start using today for free
    - How to apply them to your existing marketing analytics strategy
    - How to use them to get more leads and grow your business
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Feb 2 2017 10:00 am UTC 45 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • How to Build a B2B Social Content Calendar How to Build a B2B Social Content Calendar Michael Patterson, Sprout Social; Hana Abaza, Uberflip Feb 7 2017 4:00 pm UTC 60 mins
    Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?

    Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.

    In this webinar, Sprout Social shares tactical tips for how to build a B2B social content calendar. You will learn:
    - The benefits of implementing a social calendar
    - How to implement workflows to increase social marketing productivity
    - How to schedule content for maximum marketing effectiveness
  • Marketing Transformation in 2017 :: Driving change in your organization Marketing Transformation in 2017 :: Driving change in your organization Jim Kelly, Principal Consultant at BlueVenn Feb 8 2017 3:00 pm UTC 60 mins
    This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

    As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

    Register for this webinar if you are a marketer and any of the below applies to you:

    •I am championing a transformation in my organization
    •I am looking to invest in new technology
    •We are undergoing a marketing or digital transformation
  • The Do’s & Don’ts of Creating & Managing Global Content The Do’s & Don’ts of Creating & Managing Global Content Brendan Kenney (Transifex), Matt Grotenstein (Acclaro), Brian McConnell (Medium) Feb 8 2017 7:00 pm UTC 60 mins
    Learn best practices on how to effectively manage your multilingual content so you can deliver the most value to your customers and partners internationally.
  • What does it mean to be “data driven” in your demand generation? What does it mean to be “data driven” in your demand generation? Ricky Abbott, Marketing and Strategy Director at Pulse Feb 14 2017 11:00 am UTC 45 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Feb 14 2017 4:00 pm UTC 45 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this 45-minute presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • Marketing Automation Hacks: Marketo Marketing Automation Hacks: Marketo Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip Feb 15 2017 4:00 pm UTC 75 mins
    If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

    You will learn:
    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
    - How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Feb 15 2017 6:00 pm UTC 45 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Feb 15 2017 6:00 pm UTC 45 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • Developing a ‘customer strategy’ to FIND, WIN and KEEP your customers! Developing a ‘customer strategy’ to FIND, WIN and KEEP your customers! Ian Golding, CCXP Feb 16 2017 10:00 am UTC 45 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Top 5 Tips for Data Marketing Maturity Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Feb 22 2017 3:00 pm UTC 60 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • What You Need to Know About Account-Based Marketing What You Need to Know About Account-Based Marketing Ben Earle, AdRoll; Victoria Hoffman, Uberflip Feb 22 2017 4:00 pm UTC 60 mins
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

    It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

    In this webinar, we share the key elements you need to succeed with your ABM strategy.

    You will learn:
    - How to define your target accounts
    - How to use ABM to attract customers that will grow your business
    - How to measure the success of your ABM campaigns
  • Two Clicks to Find and Fix Data Quality Issues in Salesforce Two Clicks to Find and Fix Data Quality Issues in Salesforce Donal Dunne, Jason Medd Mar 2 2017 5:00 pm UTC 30 mins
    Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data.

    Bad data in your Salesforce environment impacts your ability to;
    •Communicate with customers
    •Identify cross sell and upsell opportunities
    •Plan and align territories
    •Score and route leads
    •Bill customers

    To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it.

    Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can:

    •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
    •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
    •Continuously monitor data quality across source systems