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Marketing Operations and Automation

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The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
  • To win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems simple, more often than not these teams aren’t playing by the same rules. Join us as we dive into how you can referee the following common marketing and sales scuffles:

    - Countless dead-end calls: your sales reps complain that all the leads sent over by marketing are a waste of their time
    - Operating in the dark: marketing doesn’t know what happens to their leads, and sales doesn’t know where to start their conversations — how can either expect to deliver a personalized customer experience?
    - Reps gone rogue: your marketing team is concerned about the content of messages that sales is sending to prospects

    Tune in on April 21st, as Bob Kelly, Founder & Chairman - Sales Management Association, and Katie Doyle, Product Marketing Director - Pardot, walk through how to address these scenarios and eliminate common roadblocks on the path to becoming a sales and marketing super team.
  • Being customer-ready means staying engaged with your customers with reliable communication that reaches its audience. Customer email addresses, phone numbers, and mailing addresses are at the heart of being customer-ready. Cleansing and verifying customer contact records reduces your costs, increases customer satisfaction, and helps improve your sales and marketing outreach. Informatica Data as a Service just announced new capabilities for its Phone Validation and Contact Record Verification products through new features that are helping enterprises reach customers while improving their overall data quality. Attend this webinar to be among the first to learn about new features of Informatica Data as a Service products, including a valuable global scope added to these products so you can validate contact data no matter where your customers are in the world. Register now to see the latest about Data as a Service’s industry-leading data quality services.
  • Amazon Redshift enables customers to innovate quickly using its fully managed and immensely scalable data warehousing solution. Tableau’s ability to connect directly to Redshift and leverage its massive computing power means even the most non-technical business user can quickly discover business insights with easy to use drag and drop visual analytics against mammoth data sets. Join Amazon Web Services (AWS), Mixpo and Tableau Software, an AWS Technology Partner, to learn how customers are leveraging both Tableau and AWS to tackle big data exploration projects and recognize business benefits in record time.
  • Being customer-ready means staying engaged with your customers with reliable communication that reaches its audience. Customer email addresses, phone numbers, and mailing addresses are at the heart of being customer-ready. Cleansing and verifying customer contact records reduces your costs, increases customer satisfaction, and helps improve your sales and marketing outreach. Informatica Data as a Service just announced new capabilities for its Phone Validation and Contact Record Verification products through new features that are helping enterprises reach customers while improving their overall data quality. Attend this webinar to be among the first to learn about new features of Informatica Data as a Service products, including a valuable global scope added to these products so you can validate contact data no matter where your customers are in the world. Register now to see the latest about Data as a Service’s industry-leading data quality services.
  • ClerksWell will teach you how to maximise conversion from your current marketing as well as showing you future trends and opportunities within marketing and technology.

    In this session you will learn how to:

    Create-
    • Leads by making your existing marketing work harder with easy to implement personalisation- supported by a case study with First Great Western
    • Gain and convert leads based on the information gathered on social networks

    Engage:
    • Identify where a lead is in their buying cycle and personalise their experience to convert

    Convert:
    • Use tests to optimise customer experience and gain leads, trough a case study Journey Latin America
    • Gain and nurture leads through automating your marketing process
    • How future trends will affect your business
  • Are problems with lead quality damaging the relationship between sales and marketing? It’s up to marketing to ensure that only the best marketing leads get passed to sales, and lead-scoring is a must have for successful marketing teams. In a study of B2B organisations using lead scoring systems Oracle Marketing Cloud found that on average:
    - Close rates increased by 30 per cent.
    - Company revenue increased by 18 per cent.
    - Revenue per deal increased 17 per cent.

    Join this session hosted by Sylvia Jensen, EMEA marketing director at Oracle Marketing Cloud, to get a better understanding of lead scoring and how it can benefit both the marketing department and business overall.
  • Sirius Decisions and 6sense are excited to present Finding In-Market Buyers With Predictive Intelligence.

    Do you know which of your prospects are in-market to buy now?

    Join SiriusDecisions Research Director Kerry Cunningham and 6sense CEO & Founder Amanda Kahlow to find out how predictive intelligence helps marketing and sales teams find in-market buyers and use data to close deals more quickly.

    Key takeaways will include:
    1. How to identify in-market prospects
    2. How to predict which ones are going to buy and when
    3. How to shorten the sales cycle by finding buyers early

    About the speakers:

    Amanda Kahlow, 6sense CEO and founder, is passionate about bringing the power of predictive marketing and sales intelligence to B2B enterprise and mid-market companies. Prior to 6sense, Amanda spent 14 years as the CEO and founder of CI Insights, a big-data services company that used multichannel analytics to help enterprise companies generate as much as $300 million in net-new business.

    Kerry Cunningham has more than 20 years of experience in B2B demand creation and management, spanning a broad array of industries and markets. As vice president of operations for a leading B2B teleservices organization for more than 15 years, Kerry has been a thought leader in the design and implementation of inside sales, tele-prospecting, telemarketing and processes and teams for a wide array of B2B products, solutions and services.
  • This webinar is a guide for marketers to initiate a marketing transformation across their organisation.

    Marketing is often stifled by business culture and is either not positioned to champion the important issue of change, or is reluctant to try.

    Marketing Transformation is a step-by-step journey that requires you to establish where you are now, where you want to get to and to plot your route from A to B.

    Blue Group’s Jim Kelly will discuss:

    -The Marketing Transformation Roadmap
    -Establishing where you are now
    -Defining your vision
    -Key considerations of transformation
    -The technology, people, process, data and culture components

    Register for this webinar to start your transformation.
  • In this webinar Sucharita Mulpuru, Forrester VICE PRESIDENT, PRINCIPAL ANALYST SERVING EBUSINESS & CHANNEL STRATEGY PROFESSIONALS, will share "5 Things That Are Driving Shopper Expectations Today" helping your organization to be "Customer Ready".

    1.Need for Speed: Expectations around delivery speed, innovations from companies like Amazon and Co.
    2.The Price Competition: The economy, driving prices down.
    3.M-Commerce: Mobile moments and the concept of continuous partial attention.
    4.Connectivity: Fast connectivity and ubiquitous connections.
    5.Customer Journey: The Ease of finding anything, anywhere, anytime. Seamlessly catalogued content.

    Business and information leaders will learn from Sucharita’s experience as a leading expert on eCommerce, multichannel retail, consumer behavior, and trends in the online shopping space. She is also a noted authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising.
  • For the last 4 years, CA Technologies has been building global communities of IT professionals who regularly attract new subscribers and engage returning viewers with rich webinar content, enabling CA to exceed their lead generation goals.

    Join this LaunchPoint session to learn how CA Technologies was able to implement a content strategy with real-time integration across marketing systems.

    Sign up today to discover how CA was able to:

    - Spend less time importing leads and more time engaging target audiences
    - Increase program relevancy with real-time platform integration and triggered responses
    - Respond quicker to sales opportunities by passing qualified leads
  • It is an exciting time for marketers investing in technology! The number of tools and platforms available is growing exponentially, all promising to make marketing easier, more efficient and more successful.

    What can you do to ensure your new tools play nicely together? Specifically, your webinar and video platform and marketing automation.

    In this webinar, BrightTALK’s Stuart West will be interviewing Adam Sharp, Co-founder and MD of the largest independent marketing automation consultancy in the world, CleverTouch. During the session, Adam will share the processes, metrics and workflows your organisation can implement to ensure your webinar and video technology feeds your marketing automation efficiently and seamlessly.
  • In this webinar you will learn more about the AddressDoctor spring release 5.7.0:

    •Improved Coverage of Business Names and Addresses in the United Kingdom
    •Building-Level Rooftop Geocoding for United Kingdom
    •Ability to Retrieve UPRN as Enrichment for United Kingdom Addresses
    •Ability to Retrieve Province ISO Codes in Batch, Interactive, and Fast Completion Results
    •Multi-Language support for localities in Switzerland
    •Ability to Retrieve NIS Code as Enrichment for Belgium Addresses
    •New point geocoding feature for Australia
    •Ability to Remove Locality and Province Descriptors from China and Japan Addresses
    •Improved Parsing and Validation of India Addresses
    •Ability to Retrieve FIAS ID as Enrichment for Russia Addresses
    •Introduction of Cyrillic Script for Bulgaria Addresses
    •Ability to Validate Slovakia Addresses that Contain Street Name Abbreviations
  • It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
  • April 30th 10am PST / 1pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Andrew Laffoon: CEO & Co-Founder; Mixbook

    Abstract:

    Is Mobile Marketing Automation the silver bullet to your apps success? How do you successfully leverage mobile marketing automation solutions to meet your business needs? With an increasingly complex market landscape, which solutions are tailored to your business?

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Swrve
  • The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand what makes a customer buy. In a recent CMO Council study, only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

    So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

    While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

    The CMO Council, in partnership with Trillium, will host an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we will explore how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in March, 2015.

    Check out VB Insight to access John's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers’ VB Insight report, which will be published in March, 2015.

    Check out VB Insight to access Stewart's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2015.

    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • With more than half of all programmatic display dollars expected to go to mobile this year, advertisers must take on a more holistic approach to their marketing . What’s holding them back? Some common mobile myths and the need to understand how they can activate the vast consumer data already at their fingertips.

    In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals well beyond desktop.

    What you’ll learn:
    What exactly mobile programmatic means from a media buying and data perspective
    How the existing data you collect is critical to developing valuable audience segments
    How to kickstart a comprehensive mobile programmatic strategy that fits the unique needs of your brand or app
  • BT Retail is all about productivity.

    The London-based telecommunications company offers broadband, phone and networking services, all with one goal in mind – helping it's customers become more efficient.

    And just like its customers, BT needs to make accurate, informative decisions to grow as a business.

    That growth starts with data.

    Join one of the world’s leading communications providers, BT Retail, to find out how they:

    - Unified reporting between multiple Salesforce instances
    - Provided optimal timely data to achieve a single view of customers
    - Migrated from a two week manual integration process to a daily automated run
    - Enable strategic decisions based on a unified dashboard in Salesforce!
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in April, 2015.

    Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.

    Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.

    Join us as Phil Simpson, Pardot Sales Manager, and a Pardot client, as they give us an inside look at how Pardot can help align your marketing and sales teams by:

    - Providing the insight sales needs to lead the conversation
    - Allowing marketing to effortlessly nurture leads to a sales-ready state
    - Identifying target buyers and key stakeholders, and more.
  • Digital disruption has revolutionised the sales and marketing landscape – 72 per cent of buyers use social media to research before making a purchase, and 81 per cent of buyers are more likely to engage with a strong professional brand. To reach buyers, sales and marketing teams must align themselves to create a compelling social media presence.

    Join LinkedIn and Oracle Marketing Cloud as they draw back the curtain and explore how to bridge the divide between sales and marketing.

    You'll learn:

    • Why social selling is important and valuable to both sales and marketing.

    • Which team is responsible for owning social selling.

    • How to implement a social selling strategy across both teams.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Stewart Rogers’ VB Insight report, which will be published in April, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.