Hi [[ session.user.profile.firstName ]]

Marketing Operations and Automation

  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Sep 29 2016 2:00 pm UTC 75 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • GamesBeat: How to get gamers to love your games and love your brand GamesBeat: How to get gamers to love your games and love your brand Matt Marshall, CEO, VentureBeat Sep 29 2016 5:00 pm UTC 60 mins
    Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?

    This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.

    Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.

    In this third installment of our Building Games Communities series, you will:

    * Learn how to use YouTube and other channels to drive brand awareness for mobile games;
    * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
    * Understand the right KPIs to measure ROI on awareness marketing.

    Our esteemed panel for this rockstar discussion includes:

    * Matt Marshall, CEO, VentureBeat
    * Phil Hickey, VP Marketing and Communications; Seriously
    * Rob Singer, CMO, Smule
    * Eli Danziger, product manager, YouTube
    * Wendy Schuchart, Moderator, GamesBeat

    Don't miss out. Register today and attend live for this interactive mobile gaming panel.
  • Is there an ideal partner portal? Is there an ideal partner portal? Cath Hackett, VP of Channel and Marketing at Becrypt and Gary Morris, CEO / Founder at Successful Channels Inc. Oct 6 2016 3:00 pm UTC 30 mins
    Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Oct 6 2016 7:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, and John McGarr, Fresh Squeezed Ideas Oct 11 2016 5:00 pm UTC 75 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, and author John McGarr, President of Fresh Squeezed Ideas.
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Oct 12 2016 2:00 pm UTC 75 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • Cloud Integration Hub Introduction and Demo Cloud Integration Hub Introduction and Demo Scott Hedrick, Director of Product Marketing and the Informatica Expert Team Oct 12 2016 4:00 pm UTC 60 mins
    Simplify your complex cloud and hybrid data integration with a publish/subscribe hub designed for enterprise data. Informatica's popular Integration Hub is now available as a service within Informatica Cloud. Learn how to boost the efficiency of your SaaS, cloud and hybrid data integration with Cloud Integration Hub.
  • Insurers & GDPR: Thinking beyond compliance, turn your obligation to opportunity Insurers & GDPR: Thinking beyond compliance, turn your obligation to opportunity Andrew Joss, Head of Industry Consulting – Financial Services, Informatica & Steve Parry, Executive Vice President, Entity Oct 13 2016 1:00 pm UTC 60 mins
    From 25 May 2018, the EU General Data Protection Regulation (GDPR) will affect every organisation that processes EU residents’ personally identifiable information (PII). Non-compliance with GDPR could be catastrophic – in terms of fines and reputational damage - however, non-compliance could also mean a significant loss of competitive advantage.

    This webinar explores the strategic impact GDPR will have across insurance organisations and their data landscapes. In reality, GDPR is a clarion call for treating data as a strategic asset – and affects all of us, regardless of whether you are a Chief Data Officer, Head of Risk/Legal or a CMO.

    Join this webinar and learn:
    - The data challenge GDPR poses to Insurers, and what compliance means to you and your organisation
    - How to treat Personally Identifiable Information (PII) as a strategic asset, and use it to create foundations for success across your organisation
    - How to address the GDPR compliance challenge, and turn it into competitive advantage
  • Optimizing customer journeys with the American Automobile Association (AAA) Optimizing customer journeys with the American Automobile Association (AAA) Terry Chegwin, AAA & Andrew Smith, BlueVenn Oct 18 2016 5:00 pm UTC 60 mins
    Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.

    Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.

    You will learn:

    •The fundamentals of the BlueVenn closed-loop marketing methodology
    •The importance of a Single Customer View for AAA
    •How AAA can build and coordinate complex, multi-tiered campaigns
    •How AAA look to move their members through customer journeys based on their behavior
  • Marketing tactics required to convert more leads in Salesforce Marketing tactics required to convert more leads in Salesforce Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant Oct 19 2016 9:00 am UTC 45 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant, will cover the essential tactics required to manage and convert more leads in Salesforce.


    Sign up now to discover


    ⁃ how to identify and prioritise leads showing interest in your services online
    ⁃ how to nurture leads across the customer journey
    ⁃ what digital channels and content are working


    The end result of this webinar will allow you to generate real time insights on your audience by assessing their digital footprint. This information will enable you to improve your customer journey, marketing activity and therefore lead count.
  • Attract More Customers with Inbound and Outbound Marketing Attract More Customers with Inbound and Outbound Marketing Lorna Purcell, Marketo Oct 19 2016 1:00 pm UTC 45 mins
    In today's competitive world, we all need a few extra tips to set our marketing efforts above the rest. Join us for this webinarr, Attract More Customers with Inbound and Outbound Marketing, and learn ready-to-implement best practices to help you optimise your inbound and outbound marketing efforts!

    Listen in as Marketo Expert, Lorna Purcell, give actionable tips on:
    SEO/PPC
    Social Marketing
    Content Syndication
    And more!
  • Account-Based Content Marketing Hacks Account-Based Content Marketing Hacks Dayna Rothman, VP Brand, Content and Demand Generation, EverString Oct 19 2016 5:00 pm UTC 60 mins
    ABM strategies require the coordination of a lot of moving parts.

    In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.

    You will learn:

    - How to leverage what you already have to create personalized content that resonates with accounts
    - About the different levels of account-based content marketing so you can prioritize where and how to spend your time
    - How to use different types of marketing technology to bring your account-based content to the next level
  • 2017 Planning: Making the Case for Predictive Intelligence 2017 Planning: Making the Case for Predictive Intelligence Will Vasquez, Demand Generation at Citrix and Kerry Cunningham, Research Director at SiriusDecisions Oct 19 2016 5:00 pm UTC 60 mins
    Are you in the middle of planning out your 2017 budget and interested in learning how predictive intelligence can help you hit your pipeline and revenue goals? This webinar will explore how predictive intelligence improves the targeting and conversion rates of your digital marketing and demand gen activities and increases the relevancy and quality of leads you pass on to Sales. We will also discuss the business processes and due diligence every company should go through before investing in predictive intelligence.

    In this presentation you’ll learn general best practices and the specific approach Citrix took to:

    -identifying major use cases of predictive intelligence for B2B marketing and sales;
    -building an evaluation committee for predictive intelligence;
    -justifying the investment to executives; and,
    -building implementation teams to increase your chances of a successful rollout.

    You’ll walk away from the presentation better prepared to make the right decision this year to take advantage of predictive intelligence in 2017.
  • Making Strides with Marketing Automation Making Strides with Marketing Automation Tom Coppock Director, Solutions Consulting, Marketo & Liam Jacklin Partner, ABM, Consulting & Services, Agent 3 Oct 20 2016 9:00 am UTC 60 mins
    Getting your marketing automation software investment signed off is just the first step to driving deeper customer intelligence and more meaningful customer relationships.
  • Lead generation through Social advocacy and selling Lead generation through Social advocacy and selling Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Oct 20 2016 3:00 pm UTC 45 mins
    Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Oct 20 2016 4:00 pm UTC 45 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Metrics that matter: Mastering mobile marketing KPIs Metrics that matter: Mastering mobile marketing KPIs Gwen Murray, Head of Mobile Marketing, Staples Oct 20 2016 5:00 pm UTC 60 mins
    In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).

    Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.

    By registering for this webinar you'll:


    * Learn the most widely used mobile marketing KPIs
    * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
    * Know unique KPIs that can help demonstrate value even if not a mobile-first business
    * Get action items for your new KPI data geared toward moving the needle for your business
    * See how your app stacks up against key industry benchmarks.

    Speakers:
    * Gwen Murray, Mobile Marketing Lead, Staples
    * Sheila Bhardwaj, Director of Account Management, TUNE
    * Wendy Schuchart, Analyst, VentureBeat
  • You Got the Lead, Now What?: How to Get a Lead to Take Action You Got the Lead, Now What?: How to Get a Lead to Take Action Ian Campbell, CEO, Mission Suite Oct 20 2016 6:00 pm UTC 45 mins
    Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.

    Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Oct 26 2016 3:00 pm UTC 60 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • Addressing Key Manufacturing Business Challenges with Total Customer Centricity Addressing Key Manufacturing Business Challenges with Total Customer Centricity Wipro and Informatica Oct 26 2016 4:00 pm UTC 60 mins
    The role of master data management (MDM) in the manufacturing industry has been evolving. Now it is tackling an array of business challenges in addition to addressing the traditional use cases like customer de-duplication and consolidation. Some of the early adopters in the industry have seen significant business advantages. In fact, a 360-degree view of customers fueled one $60 billion manufacturing company to improve cross-sell and upsell success by five percent. According to industry analysts, “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience by 2016.” And yet, “fewer than half of companies rate their customer experience as exceptional today, but two-thirds expect it to be in two years.”

    In this webinar, Wipro and Informatica will discuss how better customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:

    •Industry trends impacting the customer experience and need for a 360-degree view of customers
    •An overview of key TCC solution capabilities and value-add
    •Business benefits of improved customer information
    •A customer success story
  • 4 Steps to Clean Your Contact Data Across All Apps 4 Steps to Clean Your Contact Data Across All Apps Donal Dunne, Chris Phillips Nov 3 2016 5:00 pm UTC 30 mins
    Powering Your Marketing and Sales Applications with Clean Data. “According to 92 percent of marketing and sales influencers surveyed, having valid contact data to work with is “very important” for their marketing and sales success.” (Source: Ascend2). Positioned as a leader in Gartner’s Magic Quadrant for Data Quality Tools for the ninth consecutive year, Informatica is now offering an innovative, new approach to improving data quality designed specifically to turn this situation around: Cloud Data Quality Radar.

    Without clean data, you can’t communicate and engage effectively with your customers and prospects - This directly impacts marketing campaign effectiveness, sales productivity and the customer experience.

    One of the biggest challenges sales and marketing organizations face is that data decays over time - people move houses, switch jobs, or change their phone numbers. When combined with the fact that data is captured from an ever increasing number of sources and is used in different ways, the problem becomes exponentially worse.

    Informatica Cloud Data Quality Radar is a cloud application that quickly identifies, fixes, and monitors data quality problems in your business applications like Salesfroce and Marketo. Attend this short webinar to hear how you can:

    •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
    •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
    •Continuously monitor data quality across source systems
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.