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Marketing Operations and Automation

  • What You Need to Know About Account-Based Marketing What You Need to Know About Account-Based Marketing Ben Earle, AdRoll; Victoria Hoffman, Uberflip Recorded: Feb 22 2017 50 mins
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

    It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

    In this webinar, we share the key elements you need to succeed with your ABM strategy.

    You will learn:
    - How to define your target accounts
    - How to use ABM to attract customers that will grow your business
    - How to measure the success of your ABM campaigns
  • Top 5 Tips for Data Marketing Maturity Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • SDR's: A Marketer's Best Friend SDR's: A Marketer's Best Friend James Brett, SDR EMEA Manager, BrightTALK Recorded: Feb 16 2017 25 mins
    An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to creating this synergy is the effective use of a Sales Development Team (SDRs), who qualify marketing-generated leads and deliver them to the Account Executives.

    The SDRs are often the first point of contact for the business so they need to know the right messages, ways to overcome objections, and enough information about the product and the market to sound plausible on the phone. Many of these things aren’t really the domain of the sales organisation, so this is where it falls on Marketing to give the proper amount of sales enablement.

    Join James Brett, BrightTALK's SDR EMEA Manager, as he discusses aligning the SDR team and Marketing to work towards a common vision and working together to keep the relationship successful.
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Recorded: Feb 15 2017 39 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • Marketing Automation Hacks: Marketo Marketing Automation Hacks: Marketo Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip Recorded: Feb 15 2017 68 mins
    If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

    You will learn:
    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
    - How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Demand Generation Starts With Data Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • How to Fall in Love with Lead Generation in 2017 How to Fall in Love with Lead Generation in 2017 Shannon Dougall, VP of Marketing, Uberflip Recorded: Feb 14 2017 19 mins
    Even if your audience is head-over-heels for your content, it doesn't mean they'll convert to a marketing qualified lead.

    If you're looking for new ways to reach your demand generation goals in 2017, you won't want to miss this session by Shannon Dougall, VP of Marketing at Uberflip.

    You will learn:
    - How to optimize your content to attract and convert the right people
    - When and how to gate content without turning your audience off
    - How to analyze your existing campaigns and dump the ones that aren't driving results
  • SEO Success: What Is Working Today; What Will Work Tomorrow SEO Success: What Is Working Today; What Will Work Tomorrow Chris Raulf, International SEO Expert & Founder of Boulder SEO Marketing Recorded: Feb 14 2017 61 mins
    No doubt about it, search engine optimization (SEO) is one of the least expensive, yet most effective ways to boost online lead generation and sales. Unfortunately, it is still a mystery to many businesses. With more than 3 billion people around the globe now having access to the Internet, SEO presents an amazing opportunity to outrank competitors in Google search results and to increase a company’s bottom line. The search giant now processes over 3.5 billion searches per day and someone will get the click and potentially make the sale.

    In this presentation, international SEO expert Chris Raulf of Boulder SEO Marketing shares what is working today and what will be working in the future, including:

    •Developing an SEO strategy
    •SEO success: Two customers case studies
    •A look under the hood; Google’s algorithm is getting smarter and smarter
    •It’s a mobile world: AMP and the importance of mobile-friendly websites
    •Outrank your competition with these easy-to-implement SEO strategies

    Participants will walk away with a clear understanding of what is working today and where SEO is headed in the future. You’ll also learn how to take advantage of tactics and strategies that can be implemented immediately after the session in order to boost Google organic search traffic.
  • What Does it Mean to be “Data Driven” in your Demand Generation? What Does it Mean to be “Data Driven” in your Demand Generation? Ricky Abbott, Marketing and Strategy Director at Pulse Recorded: Feb 14 2017 34 mins
    Many B2B marketers tasked with driving demand spend their time pouring water over leaky buckets. Rather than fix the leaks, they pour more water in to hit their targets. However, without knowing what content your audience is consuming, why they need it and where they’re consuming it, you are never going to drive the right demand.

    But fear not; data is your friend. By layering social, search, intent and predictive data on top of traditional metrics, you can make your demand generation strategy water tight. Ricky Abbott, Marketing and Strategy Director at Pulse, explains how you can put data at the heart of your demand generation strategy in this 30 minute webinar.
  • The secret to turbo-charging your marketing automation results The secret to turbo-charging your marketing automation results Ashley Chandler of MarketMakers and Really B2B Recorded: Feb 13 2017 44 mins
    There’s one crucial factor that dramatically increases the effectiveness and ROI of marketing automation - and the chances are you’re not using it.

    Register now for this master-class webinar to learn the secrets of MA humanisation – what it is, how to use it and how it can double, treble or more, the effectiveness of your MA.

    Kirsty Dawe of MarketMakers and Really B2B will reveal:

    • How to ramp up the conversion rates from your lead scoring programme
    • How to combine social, email, content and telemarketing to see the best results
    • How best to support marketing automation with each channel
    • How to elevate a marketing qualified lead to a truly hot sales qualified lead with telemarketing
  • Achieve Successful Customer Communications with Email Verification Achieve Successful Customer Communications with Email Verification Thomas Brence, Director of Product Marketing and Allison Stilley, DaaS Product Specialist Recorded: Feb 8 2017 32 mins
    Customer communication counts. That’s why getting the most of your email program is essential. Your team works tirelessly to put together your best email campaigns. You work on the copy and the call to action. But if your message never makes it to your customers, it will not succeed. When you count on your email campaigns to generate interest and impact perception, you need to know that you can rely on each and every message making it to the inbox. The challenge is that the data that you rely on, your customer’s email address, might be inaccurate. Attend this webinar where our experts will walk you through what you need to know to make your customer communications successful.
  • Marketing Transformation in 2017 :: Driving change in your organization Marketing Transformation in 2017 :: Driving change in your organization Jim Kelly, Principal Consultant at BlueVenn Recorded: Feb 8 2017 42 mins
    This webinar gives you an understanding of the fundamental processes and elements you need to consider when undertaking a transformation of your internal marketing capabilities. The quintuple combination of people, culture, data, technology and process will all be discussed and we’ll arm you with everything you need to be able to initiate a new project within the business.

    As well as giving you the knowledge for change, Jim Kelly, Principal Consultant at BlueVenn will also provide tips for creating your vision to help you get to where you want to be.

    Register for this webinar if you are a marketer and any of the below applies to you:

    •I am championing a transformation in my organization
    •I am looking to invest in new technology
    •We are undergoing a marketing or digital transformation
  • How to Build a B2B Social Content Calendar How to Build a B2B Social Content Calendar Michael Patterson, Sprout Social; Hana Abaza, Uberflip Recorded: Feb 7 2017 58 mins
    Social media is still a powerful distribution channel for B2B content, but a number of challenges arise when trying to effectively schedule content on social. How can you ensure that your social content cuts through the noise, is aligned with your overall marketing initiatives, and actually resonates with your audience?

    Leveraging a social content calendar will help improve your impact on social media, as well as increase your social marketing productivity.

    In this webinar, Sprout Social shares tactical tips for how to build a B2B social content calendar. You will learn:
    - The benefits of implementing a social calendar
    - How to implement workflows to increase social marketing productivity
    - How to schedule content for maximum marketing effectiveness
  • CMO Priorities and Predictions for 2017 [EMEA Edition] CMO Priorities and Predictions for 2017 [EMEA Edition] David Pitta, CMO, BrightTALK Recorded: Feb 2 2017 31 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud IPaaS : Optimisez l’intégration de vos données, applications et processus Cloud Cédric Israël - Cloud Specialist, Informatica Recorded: Feb 2 2017 49 mins
    La transformation digitale pose des défis inédits en matière d’intégration de données. Les architectes sont confrontés à de nouveaux cas d’usages et de nouvelles sources de données, non adaptés aux modes d’intégration traditionnels. L’iPaaS est une technologie d’intégration qui permet de synchroniser les données, applications et processus de Cloud à Cloud ou du Cloud vers des systèmes on-premise.

    Participez au webinaire IPaaS et découvrez grâce à des exemples concrets comment :
    - L’IPaaS se distingue des modes d’intégration traditionnels (ETL, ESB…) dans les environnements hybrides ;
    - Réussir l’adoption de vos applications Cloud et accélérer vos migrations IaaS grâce à une intégration hybrides ;
    - Améliorer l’agilité de votre entreprise en proposant l'intégration en libre-service à vos utilisateurs métiers.

    Découvrez la plateforme Informatica Cloud
    Leader de l’Intégration Cloud selon Gartner, Informatica Cloud combine l’intégration de données batch, l’intégration d’applications en temps réél, le MDM, le Test Data Management, et la qualité de données au sein d’une plateforme unique et évolutive.
  • CMO Priorities and Predictions for 2017 CMO Priorities and Predictions for 2017 David Pitta, CMO, BrightTALK Recorded: Feb 1 2017 30 mins
    We asked BrightTALK’s community of CMOs and marketing executives one simple but important question: What are your marketing predictions for 2017?

    Join us live as we share the most compelling responses. We’ll review the biggest B2B marketing trends of 2016, the current martech landscape, and the priorities of marketing leaders in the year ahead.

    In this webinar, we will discuss:
    - Major trends currently top of mind for CMOs
    - How the marketing profession continues to evolve in 2017
    - Key data and trends in the marketing technology landscape
  • 10 Best Practices to Improve Marketing & Sales Data Quality 10 Best Practices to Improve Marketing & Sales Data Quality Allen Pogorzelski & Rey Ong Recorded: Jan 31 2017 44 mins
    With dirty data, segmentation is difficult, lead scoring is dicey at best, and reliable attribution is out of reach. And that’s just the tip of the iceberg when it comes to the challenges most data-driven marketers face.

    Well then, how can you fix that? In this webcast, Rey Ong and Allen Pogorzelski from Openprise will share with you best practices to:

    • Standardize key fields in systems like Salesforce, Marketo, Pardot, and Eloqua
    • Dump those duplicate values
    • Enrich key fields with outside data
    • Unify data across systems

    We’ll cover the business processes and logic you need to clean up your data, and discuss real-life case studies so that you can put what you’ve learned into action.

    Sign up now!
  • Marketing Automation Hacks: Oracle Eloqua Marketing Automation Hacks: Oracle Eloqua Taha Sheikh, Group Product Manager at Oracle Eloqua; Hana Abaza, VP Marketing at Uberflip Recorded: Jan 31 2017 55 mins
    If you’re already using Oracle Eloqua, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this webinar, Taha Sheikh, Group Product Manager at Oracle Eloqua, reveals various hacks for getting better results from your marketing efforts powered by Oracle Eloqua.

    You will learn:
    - How to use the platform more efficiently with new shortcuts and spotlight search
    - How to make insightful decisions with new visual reports and detailed campaign analysis
    - How to keep your database clean as it grows

    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
  • 3 Data-driven Ways to Power Marketing Campaigns 3 Data-driven Ways to Power Marketing Campaigns Adam Corey, VP Marketing, Tealium Recorded: Jan 31 2017 32 mins
    It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.

    This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
  • Customer Data Platform Vs Data Management Platform Vs Single Customer View Customer Data Platform Vs Data Management Platform Vs Single Customer View Jim Kelly, Principal Consultant at BlueVenn Recorded: Jan 31 2017 26 mins
    CDPs. DMPs. SCVs. Marketers swim in a sea of acronyms and the confusion surrounding them is muddying the waters. When building your marketing technology stack, do you need a Customer Data Platform, a Single Customer View, a Data Management Platform – or all three? In this webinar, Jim Kelly, Principal Consultant at BlueVenn will guide you through these troubled waters so you can set a course for more successful marketing in 2017.

    In this webinar you will learn:

    •What defines a Customer Data Platform and Data Management Platform
    •How they are related to one another
    •How they will benefit your marketing efforts
    •How they affect your Single Customer View
  • How National Instruments Automated Marketing for 1,700 Events How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Mar 1 2017 6:00 pm UTC 30 mins
    National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

    During this webinar, you will learn how to:

    - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
    - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
    - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
    - Deliver repeatable results from your event program

    Speakers:
    James Huddleston, Sr. Director of Product Marketing -- Certain
    Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
  • Two Clicks to Find and Fix Data Quality Issues in Salesforce Two Clicks to Find and Fix Data Quality Issues in Salesforce Donal Dunne, Jason Medd Mar 2 2017 5:00 pm UTC 30 mins
    Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data.

    Bad data in your Salesforce environment impacts your ability to;
    •Communicate with customers
    •Identify cross sell and upsell opportunities
    •Plan and align territories
    •Score and route leads
    •Bill customers

    To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it.

    Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can:

    •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
    •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
    •Continuously monitor data quality across source systems
  • How to solve the 3 biggest pains for B2B marketers How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Mar 7 2017 3:00 pm UTC 60 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • Making Salesforce Your Single Customer View Making Salesforce Your Single Customer View Fluido / Informatica Mar 9 2017 10:00 am UTC 60 mins
    Customer data is increasingly dispersed across various company platforms and processes. This webinar outlines how Informatica Cloud Customer 360 and Informatica Cloud Integration can enable Salesforce to become the customer master record – creating one single customer view and improving customer intimacy across the business.
  • Processing e-commerce payments: Mastering the subscription economy Processing e-commerce payments: Mastering the subscription economy Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (Fintech Review) Mar 16 2017 4:00 pm UTC 60 mins
    Join this session where the panelists will talk about:

    - Development of the subscription economy / adoption by the wider eCommerce system
    - Flexibility of the subscription economy for both merchants and consumers
    - Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
    - Shift from cashless commerce to instant / recurring payments through card vaulting
    -Securing online payments
    -Finding the right payment service for your e-commerce business
  • Lean data for marketers: How your org can stand out among lazy competitors Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Mar 16 2017 5:00 pm UTC 60 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Mar 16 2017 7:30 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come

    Sponsored by TreasureData
  • Customer Journey Optimization: Following in the steps of your customers Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Mar 22 2017 3:00 pm UTC 60 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • The Customer Data Best Practices Your Digital Transformation Needs The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Mar 29 2017 3:00 pm UTC 30 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • Transformez l’expérience client grâce à la vision à 360 degrés Transformez l’expérience client grâce à la vision à 360 degrés David Decloux, MDM Specialist Manager - Informatica Mar 30 2017 9:00 am UTC 45 mins
    Aujourd’hui, une expérience client réussie prévaut sur le prix et l’innovation dans la décision d’achat. Seule une connaissance accrue du client basée sur une donnée de qualité et largement diffusée peut permettre aux directions marketing et relation client d’offrir cette expérience sans couture que les consommateurs exigent.

    Participez à ce webinaire pour découvrir comment :

    - Mettre les données client au cœur de la stratégie de l’entreprise et de l’expérience client grâce à l’exemple de Hyatt Hotels ;
    - Améliorer la fidélité client en offrant des expériences personnalisées et fluides d’un canal à l’autre ;
    - Se doter d’une vision client unique grâce aux technologies de Master Data Management nouvelle génération, à travers une démonstration live.
  • MDM Launch: Prepare to Compete on Customer Experience with Next-Gen Customer 360 MDM Launch: Prepare to Compete on Customer Experience with Next-Gen Customer 360 Monica Mullen and Prash Chandramohan, Marketing Managers, and Manouj Tahiliani, Sr Director Product Management, Informatica Mar 30 2017 4:00 pm UTC 60 mins
    Customer experience can be your competitive advantage. But only if you harness your data to drive loyalty. See how our next-gen, customer 360 solution can transform your sales, service, and marketing organizations.

    Join this launch webinar to learn more about:
    - The advantages of a data-centric focus to customer experience
    - The four seemingly simple questions you must be able to answer about your customers--and how
    - The solution for putting your customers front and center

    Register today. Live demo and Q&A included.
  • Methods To Measure Marketing And The Metrics We Move Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Subscription success: What's Birchbox got that you don't? Subscription success: What's Birchbox got that you don't? Stewart Rogers, Director of Technology, VentureBeat Apr 13 2017 5:00 pm UTC 60 mins
    With $1.4 million in seed funding, 6 employees, 20 brand partners, and 1,200 subscribers, Birchbox disrupted the beauty industry and turned the subscription box concept on its head.

    In just six years, it has attracted an additional $70 million in funding, and expanded to 300 employees, 800 partners, and a million-plus subscribers, leaving competitors like Ipsy and Glossybox offering similar beauty subscription boxes in the dust.

    So how did Birchbox and other box subscription companies become more than just another fad? And how do you apply those lessons to your own subscription models, from SaaS to other online subscriptions? Join our latest interactive VB Live event for an in-depth conversation with top execs from the best subscription services in the biz.

    In this webinar you'll:
    * Learn how the best subscription box companies tweaked their model to make it big
    * Get best practices to every subscription-based business
    * Avoid pitfalls and challenges in subscription management
    * Strategize the billing and payment innovations that will impact you in the next five years

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Mobile commerce + AI: Not just a nice-to-have Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat May 11 2017 5:00 pm UTC 60 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat