The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
It's no secret that brands today are investing more money than ever in marketing technologies to gain better insight into customer preferences and behavior. We rely heavily on these systems to collect data and deliver the best experience for engaging and converting visitors. However, when this data isn’t shared between your vendors, you may be overlooking a big opportunity to maximize return on your investments.
This webinar will explore 3 ways to power intelligent marketing campaigns by leveraging real-time data you already have, as well as examine a more practical take on how to extract value from connecting data across your entire technology stack, allowing more timely, relevant, and meaningful interactions with the customer.
So what type of content really receives the most engagement from channel partners? And which channel do they respond best to? Here Heather Margolis, President & Founder of Channel Maven Consulting and Robert Cassard, CMO & Creative Director, Voodoo Viral Marketing Systems will reveal all as well as share our best practise approach to creating content that’s appealing to your audience.
Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.
Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
By empowering its associates worldwide with great customer data, Hyatt Hotels Corporation is creating seamless, memorable and personalized experiences to entice guests to choose Hyatt, increase customer lifetime value, improve efficiencies, and drive growth for their brand. Fueled by customer data management technology and a next-generation customer 360 view, Hyatt is reinvigorating its service culture and fostering innovation on a global scale.
Join this webinar, hosted by CRM Magazine, to hear Tom Smith and SriHari Thotapalli from Hyatt and Jakki Geiger from Informatica share:
•How Hyatt is creating a single view of the customer (SVOC) across 600 properties and 12 brands, managing highly complex B2C and B2B customer relationships
•How an SVOC empowers Hyatt's 100,000 associates to deliver memorable guest experiences
•The customer data management strategy at the heart of Hyatt's guest experience management strategy
•The lessons Hyatt's team has learned from this experience as well as the next steps on their journey
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?
In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.
Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!
This session will cover:
•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program
Embarking on a new data integration project can surface major issues with the quality of your data. Whether your integration efforts live on premise or in the cloud, you will be faced with the level of quality that is not always consistent. For many organizations this is never truer than when integrating with Salesforce in the cloud with many of your challenges coming from having poor quality contact data.
Join us for this Meet the Experts webinar where we outline how you can ensure that only high quality contact data lives within Salesforce. We’ll show you how to validate all of your addresses throughout the world to ensure accuracy for improved lead routing. We’ll cover how to ensure that not only are your customer email addresses accurate but also that they are safe to send to. And finally we’ll highlight how to validate customer phone numbers across the globe so that your version of Salesforce has the most reliable contact data for your sales team.
Watch our webinar today so that your next cloud data integration project will be a success and include only high quality contact data.
This thought-provoking webinar will help you discover how your organization can provide contextual experiences that delight your customers and keep you on the right side of disruption. View real world examples of successful organizations delivering the right content to the right person, in the right place and at the right time, helping to create customers for life.
With continuing pressure from sales to produce more high-quality leads, referral programs are being used by B2B marketers to meet demand. TSYS shares their experience in starting a referral program for their customers, employees and partners. They’ll share how they got started in referral marketing and how they changed their program design as referrals became an important part of their marketing mix.
In this presentation you’ll learn:
• Why and how TSYS got started in referral marketing
• How TSYS architected their referral program and how this changed as it matured
• The future plans for TSYS referral programs to continue to grow demand creation
The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.
Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.
By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.
Webinar attendees will learn how to:
• Understand omnichannel engagement and personalization strategies
• Create a segment of one approach to marketing
• Enable collaborative filtering
• Build custom email campaigns that increase customer engagement
* Faisal Masud, Chief Digital Officer, Staples
• Stewart Rogers, Director of Marketing Technology, VentureBeat
• Wendy Schuchart, Moderator, VentureBeat
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? In email, the impact of video is amplified. Why? Because unlike random videos or ads that pop up on Facebook, video emails are distributed directly and precisely to your subscriber audience.
In this webinar learn the reasons to incorporate video into email and tips on how to make your email campaigns even better for better engagement and ROI.
Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?
Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:
- Nik Badminton - Futurist & CEO at Design:Culture:Mind
- Josh Downs - AR/VR Community Manager, BrightTALK
- James Girling - AR & VR Channel Founder
Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
Users like to process information differently in the evolving digital landscape and that difference can be catered for through personalisation. So, what if we can go beyond personalisation based on explicit choices and create personalisation based on psychological processing style?
In recent years, spending on B2B marketing and sales technology has seen explosive growth. But sales closing rates and quota attainment have remained flat at best. What’s going on? Today’s companies are more data-driven than ever before, but in this new world of big data and increased business velocity something is clearly undermining the benefits that should come from sales and marketing investments in people, technology and process improvement.
Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.
Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.
oPlanning and delivering successful seasonal campaigns
oSegmentation strategies and re-engagement tactics
oMaximising historical data to drive sales this Christmas
oUsing dynamic creative to drive higher conversion rates
oExpanding reach across web, social and mobile
Enabling sales people is a key function of sales leaders. The best sales leaders are utilizing technology to enable their teams, provide discipline and methodology to the customer service and sales process. Learn how today's sales leaders are using CRM technology not only to track sales, but to train and enable sales teams, with unparalleled results. Join Jary Carter, Co-Founder and CRO of Oro and former Vice President of Worldwide Sales at Magento as he discusses best practices in sales process and enablement.
For many companies it can seem overwhelming to get started with the Sitecore Experience Platform. In this webinar we look at how to get started and give concrete advice on what you can do today, so you can get successes right from the start.
Get advice on:
- Where do we start?
- How can we measure the value right away?
- Quick wins that deliver instant results
If everyone agrees on customer experience being a market game changer then how come so few are doing it right? In this session, we will share our secrets on how to succeed with a experience platform. You will get true stories from the business frontline and five essential tips.
Listen in; the road blocking challenges might be very different from what you think.
Drømmer du også om bedre udnyttelse af de muligheder, som du ved ligger i din Sitecore platform? Man kommer ikke til Experience Management og Real-time marketing personalisation på en eftermiddag, men der er en lang række tiltag, som kan bringe dig et godt stykke af vejen. Især hvis det er forankret i en vision for, hvor I er på vej hen, så I sikrer, at tiltag trækker i den rigtige retning. Få vores 7 bedste tips og input til jeres handlingsplan, der skaber værdi fra dag 1.
E-commerce enables organizations to be closer to their customers, so choosing the right e-commerce platform is essential for your strategy. The Sitecore platform offers a variety of commerce solutions to meet your commerce and customer experience needs, but which one is good for your unique customers?
This webinar is an introduction to Sitecore and eCommerce and will cover how Sitecore works with eCommerce products and how you can determine which eCommerce product is the best solution for your customer.
Digital business isn’t just a fad. Digital business is now
just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.
In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:
- How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
- How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
- Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
- Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
Are you providing enough resources, news and updates to your channel partners? Do you know what they actually want to receive from you? Interviews with vendors such as Cath Hackett, VP of Channel and Marketing at Becrypt and their partners to determine what their partners want to receive, and what they are actually getting. Let’s examine together how different these really are.
Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.
The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.
In this webinar, you will:
* Understand how to move past quantity and generate quality opportunities
* Build the right marketing KPIs for defining lead quality and lead conversion
* Define a conversion strategy that builds retention
* Sam Yount, CMO, LendingTree
* Jason John, CMO, Publisher's Clearing House
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, VentureBeat
Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.
Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.
Topics to be explored include:
-The roots of brand attraction and cognitive connection
-How to survive and prosper amid market diversity and change
-The intersection of cultural and behavioral economics
-The essential ingredients for authenticity and credibility
-Fresh thinking on new ways to invigorate and magnetize brands
Webinar participants will include Liz Miller, SVP Marketing from CMO Council, and author John McGarr, President of Fresh Squeezed Ideas.
Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
Simplify your complex cloud and hybrid data integration with a publish/subscribe hub designed for enterprise data. Informatica's popular Integration Hub is now available as a service within Informatica Cloud. Learn how to boost the efficiency of your SaaS, cloud and hybrid data integration with Cloud Integration Hub.
From 25 May 2018, the EU General Data Protection Regulation (GDPR) will affect every organisation that processes EU residents’ personally identifiable information (PII). Non-compliance with GDPR could be catastrophic – in terms of fines and reputational damage - however, non-compliance could also mean a significant loss of competitive advantage.
This webinar explores the strategic impact GDPR will have across insurance organisations and their data landscapes. In reality, GDPR is a clarion call for treating data as a strategic asset – and affects all of us, regardless of whether you are a Chief Data Officer, Head of Risk/Legal or a CMO.
Join this webinar and learn:
- The data challenge GDPR poses to Insurers, and what compliance means to you and your organisation
- How to treat Personally Identifiable Information (PII) as a strategic asset, and use it to create foundations for success across your organisation
- How to address the GDPR compliance challenge, and turn it into competitive advantage
Find out how the world’s largest motoring services organization keeps one step ahead with more effective customer analytics and customer journey management.
Join Andrew Smith, Sales Director at BlueVenn and Terry Chegwin, Insights and Analytics Manager at the American Automobile Association (AAA) as they discuss strategies for utilizing the BlueVenn Customer Journey and Analytics platform to accelerate its marketing capability. Using the BlueVenn Closed-Loop marketing methodology, Terry will talk about how AAA can deploy sequences of strategies, combining its, mobile, digital and offline channels.
You will learn:
•The fundamentals of the BlueVenn closed-loop marketing methodology
•The importance of a Single Customer View for AAA
•How AAA can build and coordinate complex, multi-tiered campaigns
•How AAA look to move their members through customer journeys based on their behavior
In this webinar from SuccessFlow, Mark Donkin, Managing Director and Adam Dore, Senior Functional Consultant, will cover the essential tactics required to manage and convert more leads in Salesforce.
Sign up now to discover
⁃ how to identify and prioritise leads showing interest in your services online
⁃ how to nurture leads across the customer journey
⁃ what digital channels and content are working
The end result of this webinar will allow you to generate real time insights on your audience by assessing their digital footprint. This information will enable you to improve your customer journey, marketing activity and therefore lead count.
In today's competitive world, we all need a few extra tips to set our marketing efforts above the rest. Join us for this webinarr, Attract More Customers with Inbound and Outbound Marketing, and learn ready-to-implement best practices to help you optimise your inbound and outbound marketing efforts!
Listen in as Marketo Expert, Lorna Purcell, give actionable tips on:
ABM strategies require the coordination of a lot of moving parts.
In this session, Everstring’s Dayna Rothman shares a series of actionable ABM hacks to help you clarify your priorities and improve your processes and technology.
You will learn:
- How to leverage what you already have to create personalized content that resonates with accounts
- About the different levels of account-based content marketing so you can prioritize where and how to spend your time
- How to use different types of marketing technology to bring your account-based content to the next level
Are you in the middle of planning out your 2017 budget and interested in learning how predictive intelligence can help you hit your pipeline and revenue goals? This webinar will explore how predictive intelligence improves the targeting and conversion rates of your digital marketing and demand gen activities and increases the relevancy and quality of leads you pass on to Sales. We will also discuss the business processes and due diligence every company should go through before investing in predictive intelligence.
In this presentation you’ll learn general best practices and the specific approach Citrix took to:
-identifying major use cases of predictive intelligence for B2B marketing and sales;
-building an evaluation committee for predictive intelligence;
-justifying the investment to executives; and,
-building implementation teams to increase your chances of a successful rollout.
You’ll walk away from the presentation better prepared to make the right decision this year to take advantage of predictive intelligence in 2017.
Social Selling is a now buzzword and many are asking how to better use Social Media through sales and its partners to generate more opportunities and customer engagement. Here we will be joined by Ian Moyse, sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Come hear for simple, usable practical approaches and tips from Ian Moyse on how to leverage Social Media and Social Selling.
Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.
A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.
In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.
• Overcoming challenges to inbound marketing implementation
• Considerations before implementation
• Proving measurable ROI
• Innovative ways to make sure your system works for your goals
In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).
Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.
By registering for this webinar you'll:
* Learn the most widely used mobile marketing KPIs
* Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
* Know unique KPIs that can help demonstrate value even if not a mobile-first business
* Get action items for your new KPI data geared toward moving the needle for your business
* See how your app stacks up against key industry benchmarks.
* Gwen Murray, Mobile Marketing Lead, Staples
* Sheila Bhardwaj, Director of Account Management, TUNE
* Wendy Schuchart, Analyst, VentureBeat
Often B2B marketers will focus heavily on the generation aspect of lead generation and lose sight of what happens next. Generating new leads is one thing, but nurturing them to qualify themselves is what separates a lead in your funnel from a customer tied to revenue.
Join Ian Campbell, CEO, Mission Suite as he breaks down a lead generation and management process that generates results at the bottom of the funnel.
Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?
As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.
Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.
In this webinar, you’ll:
* Target precise messages and optimize user retention across all of your marketing channels
* Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
* Prevent or eliminate the potential of fraud.
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
The role of master data management (MDM) in the manufacturing industry has been evolving. Now it is tackling an array of business challenges in addition to addressing the traditional use cases like customer de-duplication and consolidation. Some of the early adopters in the industry have seen significant business advantages. In fact, a 360-degree view of customers fueled one $60 billion manufacturing company to improve cross-sell and upsell success by five percent. According to industry analysts, “eighty-nine percent of companies plan to compete primarily on the basis of the customer experience by 2016.” And yet, “fewer than half of companies rate their customer experience as exceptional today, but two-thirds expect it to be in two years.”
In this webinar, Wipro and Informatica will discuss how better customer data can help tackle some of the major strategic and operational business challenges manufacturers face. Our conversation will focus on:
•Industry trends impacting the customer experience and need for a 360-degree view of customers
•An overview of key TCC solution capabilities and value-add
•Business benefits of improved customer information
•A customer success story
Powering Your Marketing and Sales Applications with Clean Data. “According to 92 percent of marketing and sales influencers surveyed, having valid contact data to work with is “very important” for their marketing and sales success.” (Source: Ascend2). Positioned as a leader in Gartner’s Magic Quadrant for Data Quality Tools for the ninth consecutive year, Informatica is now offering an innovative, new approach to improving data quality designed specifically to turn this situation around: Cloud Data Quality Radar.
Without clean data, you can’t communicate and engage effectively with your customers and prospects - This directly impacts marketing campaign effectiveness, sales productivity and the customer experience.
One of the biggest challenges sales and marketing organizations face is that data decays over time - people move houses, switch jobs, or change their phone numbers. When combined with the fact that data is captured from an ever increasing number of sources and is used in different ways, the problem becomes exponentially worse.
Informatica Cloud Data Quality Radar is a cloud application that quickly identifies, fixes, and monitors data quality problems in your business applications like Salesfroce and Marketo. Attend this short webinar to hear how you can:
•Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
•Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
•Continuously monitor data quality across source systems
Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.