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Marketing Operations and Automation

  • The Top 8 ROI Considerations for Tag Management
    The Top 8 ROI Considerations for Tag Management Adam Corey, VP, Marketing Recorded: May 24 2017 33 mins
    ‘Why should my business pay for a tag management system (TMS) when there are free services available?’ That certainly is a valid question.

    There are various free tag management options available in the market today. While a free TMS can be a viable option, it is important to understand that “free” does not always mean “without cost.” While tag management systems are sometimes viewed just as a tool used to fix technical issues, enterprise solutions have proven to be critical in driving data strategies forward, leading to incremental revenue lifts, risk mitigation and tremendous cost savings.

    Join Adam Corey, VP Marketing at Tealium, for an informative discussion on the eight important ROI factors you should consider when choosing between a free tag management platform or an enterprise solution.
  • Bigger, better, faster subscription commerce growth
    Bigger, better, faster subscription commerce growth Emma Clark, Senior Product Manager, Recurly Recorded: May 24 2017 60 mins
    Better, stronger, faster subscription commerce growth

    The value of a subscription business model is its consistency: predictable revenue to lifetime customer value, you've got a solid foundation to start seeing incredible growth—and that comes directly from becoming the 6 million dollar man of customer acquisition.

    That's where the subscription model delivers another distinct advantage: The capability to identify your most profitable customers, and the technology—a wealth of key data about marketing, customer and billing events—right at your fingertips.

    Now how do you turn that data into insights to optimize subscriber acquisition and accelerate your business growth up to 60 mph or more? Join this interactive VB Live event to learn how, plus tap into the latest research and benchmarks on key subscriber acquisition metrics.

    In this webinar, you'll:

    * Identify the most effective subscription plans and promotions
    * Compare your trial program performance against industry benchmarks
    * Use best practices to create a frictionless subscription experience
    * Capture the key metrics for measuring acquisition performance--plan performance, MRR, LTV and more.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    * Emma Clark, Sr Product Manager, Recurly

    Sponsored by Recurly
  • Customer Journey Optimization: Following in the steps of your customers
    Customer Journey Optimization: Following in the steps of your customers Jim Kelly, Principal Consultant at BlueVenn Recorded: May 24 2017 41 mins
    Each customer undertakes a unique journey, incorporating multiple channels and exhibiting different behaviors. Although this means huge potential for marketers to better engage with customers, actually tracking this behavior, and making use of the data, can seem like an insurmountable challenge for marketers.

    In this webinar, BlueVenn Principal Consultant Jim Kelly will explore this topic in more detail and discuss concepts such as ‘cross-journey communication’ to manage the customer experience.

    You will learn:

    •New ways to monitor cost
    •Measure response
    •Attribute impact
    •Improve communications
  • Poor Sales Leads, And Six Other Revenue Disasters!
    Poor Sales Leads, And Six Other Revenue Disasters! Peter Strohkorb, Smarketing Expert, Author, Speaker, Business Coach Recorded: May 23 2017 42 mins
    "The Top 7 Sales Growth Challenges, And How To Solve Them."

    Working with our clients we come across many challenges to sales growth, but there are seven of these that we encounter all the time. They do not need to remain a challenge for your business as we have already solved them in our clients' organizations. Now you can benefit from our experience, too.
  • Fix These 10 Common Marketing Data Fails to Boost Conversion
    Fix These 10 Common Marketing Data Fails to Boost Conversion Allen Pogorzelski, VP of Marketing, Openprise and Eric Vidal, SVP of Marketing at Broadsuite Media Group Recorded: May 19 2017 54 mins
    Data-driven marketing is all about...the data. To get the performance you want from your MarTech systems, learn the most common marketing data fails and how to overcome them.

    Engage with experts from Openprise and The Marketing Scope as they share:

    * How to assess if data quality is holding your campaigns back.
    * Best practices to improve the data you already have.
    * How to improve your segmentation and personalization efforts.
    * Which processes to focus on to get the most bang for your buck.
  • Accelerating Business Operations with Live Data Management
    Accelerating Business Operations with Live Data Management Trae Wallace - Director of Business Operations Kapost Recorded: May 18 2017 23 mins
    Kapost knows better than anyone that non-data-driven companies are being left behind: their content marketing system is used by Fortune 50 companies to align resources and accelerate sales and marketing growth.

    However, when it came to internal analytics, Kapost ran into the same obstacle many companies encounter: they used multiple SaaS applications - each with its own, siloed, data-set - and creating a real-time, full-funnel view of their business operations was too resource intensive.

    In this webinar, you’ll learn how Kapost overcame this challenge, centralized their data across multiple databases and SaaS tools - with no engineering required - while still satisfying the security and access requirements of different teams.

    Key Takeaways:

    1. How to unify data from popular business systems like Salesforce, Marketo, Mixpanel, Intercom and more
    2. How to democratize data access while still securing sensitive information to specific teams / people
    3. How their new Live Data Management platform allowed them to quickly set up and ingest data from new sources without engineering help

    Speakers:

    Trae Wallace - Director of Business Operations, Kapost - Trae is strategy/operations/data guy who likes to solve interesting problems generally involving technology and fast-growing companies. He currently guides the core strategy of Kapost through analysis and working with teams across the organization.
  • Echo Chambers – How to Heal our Social Media Algorithms
    Echo Chambers – How to Heal our Social Media Algorithms Claire Woodcock, Founder, Olivaw Recorded: May 17 2017 36 mins
    We have a problem. We’ve created a machine which is narrowing our view of the world. For many people, social media is now their primary news source – algorithmically serving us with the opinions and values we want to see. This is driving divides in society and pushing opinions to their extremes; from the posturing of Trump, to Brexit.

    Most people are passive consumers of content, how then do we open their view of the world? How can we adjust feed algorithms for maximum impact? Should we trust private companies with the shaping of society? Is there ever a "good" way to manipulate sentiment?

    In this talk Claire Woodcock will:

    - Articulate why fixing echo chambers is a critical issue
    - Define a way to evaluate solutions for their ability to burst the filter bubble
    - Outline six potential solutions
    - Describe the most effective strategy for breaking out of echo chambers
  • Address Verification 5.11.0 – What’s New?
    Address Verification 5.11.0 – What’s New? Amarpal Sohi Recorded: May 11 2017 40 mins
    •The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:

    •USA Enhancements
    •UK Enhancements
    •APAC Enhancements including Native Support for Macau
    •Iran – Postal Code Updates
  • Mobile commerce + AI: Not just a nice-to-have
    Mobile commerce + AI: Not just a nice-to-have Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 9 2017 61 mins
    AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.

    Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.

    In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.

    Don't miss out!

    In this webinar you'll:
    * Dive into the current AI landscape, from free tools to enterprise-class options
    * Learn how conversational UI and AI will transform your mobile commerce
    * Understand which new platforms are right for your own commerce strategy
    * Get the key points to convince your CEO and CFO to put these master class tools in your hands

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jonathan Jarvis, CEO, Token
    * Wendy Schuchart, Moderator, VentureBeat
  • Better Data, Better Account Based Marketing: What You Need to Know
    Better Data, Better Account Based Marketing: What You Need to Know John Donlon, research director at SiriusDecisions, Mark Godley, CRO of HG Data, Vin Turk, COO of Madison Logic, Recorded: May 1 2017 45 mins
    There’s a lot of data available to B2B marketers, but having the right data is the first step toward building an effective account based marketing strategy. But what is the right data, and how do you apply it?

    When account based marketing is done right, sales and marketing teams can align behind the best prospects to target and develop messages that resonate with these prospects. This webinar will help you:

    - Recognize the right data for account based marketing campaigns
    - Apply that data to create hyper-relevant campaigns
    - Measure and continually optimize your ABM campaigns

    Moderated by John Donlon, research director at SiriusDecisions, and featuring presentations by Mark Godley, CRO of HG Data, and Vin Turk, COO of Madison Logic, this webinar demonstrates the type of data you need to succeed in your programs. Vin and Mark will also share use cases as to how data is helping them deliver extraordinary results in real-world ABM programs.
  • 3 Ways to Retool Your Business with Technology in 2017
    3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Recorded: Apr 25 2017 58 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017
  • Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach
    Unifying Customer Data Doesn't Have A One-Size-Fits-All Approach David Raab, founder of the Customer Data Platform Institute Recorded: Apr 20 2017 46 mins
    And that’s okay! When asked, digital marketers can rattle off a long list ways unified customer data would help them in their jobs, from better ad targeting (and retargeting) to smarter emails to more effective web personalization just to name a few. But there’s a big gap between knowing what you would do with customer data and actually deploying specific use cases. In this webinar, founder of the Customer Data Platform Institute David Raab takes attendees through how to approach customer data unification, so you get value right away – and set yourself up for more success as you go. Specifically:

    1. We’ll review the different scenarios that result when you’re using one data source, a few similar ones, or multiple disparate sources

    2. Then, we’ll look at how a customer data platform (CDP), depending on its features, supports an array of applications for the data, from simply providing access to adding messaging and analytics on top

    3. Lastly, we’ll bring those two dimensions together to look at the sequencing of use cases that result from the various combinations of these inputs
  • Unbeatable best practices in global subscriptions
    Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Recorded: Apr 20 2017 62 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Derek Blatter, Senior Manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Director, Digital Content, Worldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • Data - The Key to Effective Marketing Solutions and Automating Processes
    Data - The Key to Effective Marketing Solutions and Automating Processes Don Nanneman, Sr. Director, Product Marketing, Informatica & Mike Braund, Director, Marketing Operations, Tableau Recorded: Apr 19 2017 49 mins
    Advances in marketing technologies and the automation of processes have been on a huge upswing in the past several years, and for good reason.

    The problem marketers and business leaders face today isn't from a lack of data; it's just the opposite: Businesses can easily drown in the deluge of data that they are collecting from so many sources and in so many formats, and the quality of the data can't always be guaranteed. With the right technology, companies can effectively see, understand, and share data insights across their organization.

    Join Informatica and Tableau on this webcast, sponsored by CRM Magazine, and you will learn how:

    •Great data quality will improve marketing ROI and create excellent customer experiences
    •Master data management, data hubs, and automation will provide more accurate, real-time data and reduce errors
    •The disparate sources of data can be combined for a more holistic view of what's happening
    •Data and application integration is absolutely key to leveraging the data you have for more effective marketing campaigns
    •Best practices can be used to create a data-driven culture

    The key to great marketing is entirely in your control.
  • Three Ways to Make Sure Your Marketing Campaigns Connect
    Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Recorded: Apr 19 2017 27 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • The Impact of Video in B2B Marketing in 2017
    The Impact of Video in B2B Marketing in 2017 Panel: Lindley Gooden (moderator), Emma Staples (HSBC), Sophie Evans (Unruly), Simon Gerzina (BrightTALK) Recorded: Apr 19 2017 58 mins
    Video is no longer just a buzzword in marketing. It is a revenue generation tool that every B2B marketer needs to utilize in order to help their business grow.

    But the options available are countless. How should marketers establish their video marketing priorities to ensure maximum ROI? Where do you even begin with a video campaign? What strategic, creative, production and distribution resources do you need to engage with?

    Join us on BrightTALK on April 19th for a live panel discussion with industry thought leaders as we discuss:
    -why video is so important in 2017 for B2B marketers
    -the best ways of measuring ROI from video content
    -how to integrate video content into your wider marketing activity
  • Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey
    Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey Rachel Ready, Vice President of Digital Marketing and Zak Garner, Director of Solutions Consulting Recorded: Apr 11 2017 36 mins
    The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task.

    Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts.

    The webinar will cover:
    •Current search trends throughout B2B industries
    •Search engine marketing, search engine optimization and everything in between
    •The value of search data in marketing and sales
    •The future of search data
  • More Leads, More Sales: How to Make Your Funnel Wider
    More Leads, More Sales: How to Make Your Funnel Wider Bryan Tobin, Training and Usability Manager, SharpSpring Recorded: Apr 6 2017 37 mins
    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
  • Account Based Multi-Touch Attribution Modeling: A Practical Approach
    Account Based Multi-Touch Attribution Modeling: A Practical Approach Grant Grigorian, CEO and Co-Founder, Path to Scale Recorded: Apr 6 2017 37 mins
    Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?

    In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.

    Join us to get your questions answered so you can get started with your own modeling!
  • Multi-Touch Attribution in the age of AI
    Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Recorded: Apr 6 2017 46 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • Executive Roundtable: Marketing Attribution & ROMI
    Executive Roundtable: Marketing Attribution & ROMI Tom Campbell, Yellowfin; Robyn Forman, Zoomdata; David Pitta, BrightTALK Recorded: Apr 6 2017 48 mins
    For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.

    As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.

    Our panel will weigh in on topics including:

    - Selecting an attribution model that’s right for your organization
    - Measuring marketing ROI effectively and accurately
    - Interpreting attribution data to invest in more revenue-generating tactics
  • Triple Threat:  Protecting Data Throughout its Lifecycle
    Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Recorded: Apr 5 2017 46 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Training Webinar: Managing Events
    Training Webinar: Managing Events David Pyle, Trainer Recorded: Apr 5 2017 60 mins
    There are many steps to producing a successful event. From promoting your event through to registration, reminders and finally post event feedback. Our trainer will show you how to build an automated program in dotmailer to ensure you get the most from your events.
  • Intro to Agile Marketing: Work faster and smarter by changing how you work
    Intro to Agile Marketing: Work faster and smarter by changing how you work Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront Recorded: Apr 5 2017 58 mins
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

    Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.

    Attend this webinar and learn how to:
    •Secure leadership buy-in to move to an Agile marketing methodology.
    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
    •Avoid daily distractions and stay focused on the right priorities.
  • UK/GMT:: 3 Strategies for Smarter Customer Retention
    UK/GMT:: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex May 31 2017 2:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more.

    Aided by plenty of client examples and best practices, discover how to:
    •Enhance transactional messaging with user generated content and loyalty program marketing
    •Continue engagement after the first purchase with loyalty, referrals, and user generated content
    •Upgrade personalization with abundant data from all of your channels

    Smarter customer retention, sorted.
  • Building an agile team to drive amazing customer experiences
    Building an agile team to drive amazing customer experiences Jeff Julian, co-founder of Enterprise-Marketer.com, CEO of Squared Digital May 31 2017 3:00 pm UTC 60 mins
    In recent years, you can’t read a trade pub without hearing about the explosion and effectiveness of content marketing. More than 90% of marketers cite it as a key strategy in their mix. As marketers, we know we need content. We know audiences want it. But the question becomes, how to do it, do it well, and get it done on time?

    According to Jeff Julian, Co-founder of EnterpriseMarketer.com, the power is in planning. Jeff will share how marketing teams he has led have employed sophisticated and agile techniques to deploy content that works.

    About the presenter: Jeff Julian has been helping companies develop content strategies for over ten years, after launching one of the largest blogging communities, Geekswithblogs.net. He’s been a web developer since 1994, and a Microsoft Most Valuable Professional in XML and SharePoint. He is also the best-selling author of a book on SharePoint development and Jeff recently published a book titled, Agile Marketing: Building Endurance for your Content Marketing Teams
  • Building Partnerships Inside Your Organization for Better Customer Experiences
    Building Partnerships Inside Your Organization for Better Customer Experiences David Mickelson, Insights and Analytics Manager, 3M and Kevin Capeder, Analytics Specialist, 3M May 31 2017 4:00 pm UTC 60 mins
    As businesses work with an ever-increasing stack of marketing technologies, the need to work cross-functionally across the organization is greater than ever before. Teams must learn how to bridge cultural and organizational divides, share data between teams and tools, and work together to build cohesive customer experiences that go beyond just the marketing team.

    In this session at Digital Velocity New York 2017, hear from global innovation company 3M about their brand’s journey and the methods they used to break down organizational disconnects, balance innovation and governance, and share data across a multitude of brands and countries.
  • USA TIMEZONE: 3 Strategies for Smarter Customer Retention
    USA TIMEZONE: 3 Strategies for Smarter Customer Retention Brandon Briggs, dotmailer & Eliza Fisher, Social Annex Jun 1 2017 6:00 pm UTC 45 mins
    Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.

    Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:

    • Enhance transactional messaging with user generated content and loyalty program marketing
    • Continue engagement after the first purchase with loyalty, referrals, and user generated content
    • Upgrade personalization with abundant data from all of your channels


    Smarter customer retention, sorted.
  • The Importance of Email Verification, Why It Matters
    The Importance of Email Verification, Why It Matters Jack Wrigley, VP Business Development, Kickbox Jun 7 2017 3:00 pm UTC 45 mins
    Do you consider yourself a data-driven marketer? Are you in charge of email success at your company?

    dotmailer has teamed up with Jack Wrigley, VP Business Development at Kickbox to provide you with expert advice on email deliverability and email data quality.

    In this webinar, we’ll explore how email verification can drastically impact email campaign performance and ensure your deliverability and sender reputation remain in tip-top-shape.

    In 45minutes, you’ll takeaway:
    - Results to expect with email verification
    - What to do with legacy data
    - Dealing with big campaigns
  • Single Customer View: Mythical beast or reality?
    Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Jun 8 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • Discover How to Drive the Biggest Impact with ABM
    Discover How to Drive the Biggest Impact with ABM Luella Ben Aziza, Strategy Director at MomentumABM Jun 13 2017 9:00 am UTC 45 mins
    Hosted by Luella Ben Aziza, Strategy Director at MomentumABM

    Drawing on client examples and insights Luella will explore how ABM delivers the best returns – giving marketing a seat at the top table through closer alignment with sales and commercial goals. In this session Luella will discuss -
    • The different models of ABM and how to choose the best fit for your organisation
    • How to implement and grow a strategic ABM programme, balancing 1:1 focus for high-value opportunities whilst clustering and reaching a broader set of accounts.
    • Understand where automation fits in to ABM – including automated insight platforms and programmatic tactics – and how to blend tech tools with ABM expertise.
  • Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder
    Butting Heads: Why ABM Makes Sales and Marketing Alignment Easier, Not Harder Riaz Kanani, Joint-MD, Radiate B2B Jun 13 2017 10:00 am UTC 45 mins
    In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
  • Panel: ABM - The Route to Sales and Marketing Alignment Nirvana?
    Panel: ABM - The Route to Sales and Marketing Alignment Nirvana? Peter Lundie, Agent3; Greg Salmon, Agent 3; Emma Gould, BT; Rob Holmes, BT Jun 13 2017 2:00 pm UTC 45 mins
    Numerous studies tell us that when sales and marketing are aligned, revenue generation is accelerated. And increasingly, Account Based Marketing is being utilised as the means to achieve alignment around driving stronger key and named account revenue. But the route to success is littered with pitfalls and challenges, given it requires new thinking, new technologies and new ways of working.

    Join Peter Lundie, Managing Partner at Agent3 and Greg Salmon, Partner at Agent 3 along with Emma Gould, Marketing Manager at BT Business and Public Sector and Rob Holmes: Business Development Director at BT to learn how Agent3 and BT Business are executing an innovative Account Based Marketing campaign, based on insight, that is driving sales and marketing alignment and resulting in increased revenue opportunities.

    By joining the webinar you will better understand campaign strategy, how to deploy technology successfully, the timelines for success, the roles played by different members of the virtual team and how to measure progress.
  • Identity Resolution: How to build the golden customer record in the Digital Age
    Identity Resolution: How to build the golden customer record in the Digital Age Pedro Rego, Consultant at BlueVenn Jun 13 2017 2:00 pm UTC 60 mins
    Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?

    This webinar will cover:

    •Defining Identity Resolution
    •Future expectations for data driven organisations
    •Benefits and risks with undertaking Identity Management
    •What defines a successful Identity Resolution project
  • How NI's ABM Program of the Year Winner Built Initial Alignment with Sales
    How NI's ABM Program of the Year Winner Built Initial Alignment with Sales Joe Quinn, Account Based Marketing Section Manager, Americas at National Instruments Jun 13 2017 6:00 pm UTC 45 mins
    Sales and marketing have long been siloed, and alignment between the two departments is vital to gaining traction and support for an account-based approach.

    When sales and marketing align toward common account goals, sales has better account insights, contacts and positioning at their accounts and marketing has more substantial ROI for their efforts.

    So whether your ABM program is still in a pilot phase or fully integrated into your company, you'll be able to leverage the 7 approaches NI's award-winning ABM program uses to partner with their sales account managers.

    Key takeways:
    - Learn where and how ABM alignment starts and the most powerful tool for continued alignment
    - Leverage 5 best practices for building alignment when establishing new sales account manager relationships
    - Review 3 approaches you should consider for every account marketing objective you work on
  • Building Relevancy into Every Email Campaign
    Building Relevancy into Every Email Campaign Shefa Weinstein, VP Product, PowerInbox Jun 14 2017 10:00 am UTC 45 mins
    In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.

    Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.
  • Account Based Marketing in a Marketing Automation World
    Account Based Marketing in a Marketing Automation World Adam Sharp, MD & Co-Founder, CleverTouch Marketing Jun 14 2017 2:00 pm UTC 45 mins
    Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.
  • How to Increase Sales by 800% by Segmenting Your Target Market
    How to Increase Sales by 800% by Segmenting Your Target Market Ben Raffi, CEO at Growlabs.com Jun 14 2017 5:00 pm UTC 45 mins
    Market segmentation combined with tailored messaging and a scalable outbound process can lead to significant growth. Are you a B2B business trying to fill your pipeline with qualified leads? Are you scaling your sales and marketing operations? In this webinar, you will learn practical strategies to:

    1. Segment your target market
    2. Find qualified leads in each segment
    3. Tailor messaging for each segment
    4. Set up a scalable outbound process

    Ben Raffi, CEO of Growlabs.com, will share his insights and experience. At Universe, he led business development efforts globally, acquiring 28,000 clients in less than 3 years with a team of 10.
  • Orchestrating an ABM Campaign with Advertising, Content & Direct Mail
    Orchestrating an ABM Campaign with Advertising, Content & Direct Mail Sangram Vajre, Terminus; Nate Hurst, Domo; Daniel Gaugler, PFL Jun 14 2017 6:00 pm UTC 45 mins
    Account-based marketing is a proven strategy for growing revenue for B2B organizations. Ultimately, it's about delivering the right content, on the right channel, to the contacts in your target accounts.

    In this session, a brief overview of the steps in the #FlipMyFunnel model for doing ABM at scale. Our “ABM Superhero” Nate Hurst, Manager of Account-Based Marketing at Domo, will share his story about how in just a few months, Domo spun up an ABM program and got the sales team’s buy-in on the new process.

    Using advertising from Terminus and direct mail services from PFL enabled Domo to orchestrate a comprehensive, omnichannel ABM campaign that delivered powerful results. Session attendees listening live and tweeting with #ABM will have a chance to win a copy of Account-Based Marketing For Dummies.
  • Targeted Outreach: How to Get Noticed
    Targeted Outreach: How to Get Noticed Mark Godley, CRO at HG Data Jun 14 2017 7:00 pm UTC 30 mins
    Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?

    The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.

    In this webinar we'll cover:

    • Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
    • Developing messages that are focused on what you know about your prospect’s tech stack
    • Examples of what successful targeted messaging looks like

    The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
  • Battle-tested ABM Plays that Drive Engagement
    Battle-tested ABM Plays that Drive Engagement Sara Tatnall, Director of Marketing and Business Development, PFL Jun 14 2017 8:00 pm UTC 45 mins
    Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

    Join this session to learn:
    - ABM plays that work well for various target account segmentations
    - Ideas for account and contact personalization across channels
    - Tips for multi-channel execution and measurement
  • Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles
    Targeted ABM Strategies: Increase Conversions and Reduce Sales Cycles Val-Pierre Genton, VP of Audience at BrightTALK Jun 14 2017 9:00 pm UTC 45 mins
    As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle.

    That said, ABM is only as good as the quality of the underlying data in your database and performance varies substantially depending your approach to execution.

    Tune in to this session and learn how you can:
    - Increase the number of target accounts
    - Increase the number of contacts inside of target accounts
    - Increase appointments with target accounts
    - Improve sales and marketing alignment
    - Grow revenue inside target accounts

    Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
  • 5 tactics for more relevant email marketing
    5 tactics for more relevant email marketing Skip Fidura, Client Services Director, dotmailer Jun 15 2017 1:00 pm UTC 45 mins
    Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.

    Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.

    In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.

    In 45 minutes, we will cover:
    1.Which retailers are leading with their email marketing
    2.Current email marketing trends in retail
    3.The checkout recovery tactic that only 40% of brands are doing
    4.Examples of successful emails that don’t give a sales promotion
    5.How site search and email can supercharge relevancy for the customer
  • The Account Journey: Stage Automation and Attribution
    The Account Journey: Stage Automation and Attribution Grant Grigorian, Co-Founder and CEO of Path to Scale Jun 15 2017 5:00 pm UTC 45 mins
    In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.

    Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?

    Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.

    Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.

    We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.

    Note to Audience:
    This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.

    Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.

    If you'd like to learn more about Path to Scale products, please visit us our website.
  • Transforming Your Digital Advertising With the Power of First Party Data
    Transforming Your Digital Advertising With the Power of First Party Data Lakshmi Ramesh, Director of Digital Marketing at Treasure Data Jun 15 2017 5:00 pm UTC 60 mins
    Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.

    Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.

    The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.

    Join us for our webinar and you will learn:

    - How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
    - The common pitfalls of working only with 2nd and 3rd party data
    - Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
    - Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
  • A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan
    A Not-So Normal Webinar on GDPR: Creating your Organization’s Plan Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo, & Adam Corey, VP of Marketing at Tealium Jun 21 2017 4:00 pm UTC 60 mins
    The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.

    It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.

    Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, on Wednesday, June 21st at 9 a.m. PST/12 p.m. EST/ 5 p.m. BST for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.

    Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
  • Customers: Your Most Important Source of Demand
    Customers: Your Most Important Source of Demand Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies and Trisha Winter, CMO, Amplifinity Jun 22 2017 2:00 pm UTC 45 mins
    Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.

    What you'll learn:
    - Why peers are critical to creating demand
    - How to engage with customers to help create demand
    - Performance benchmarks for customer referral programs
    - Case study examples and business impact
  • Action GDPR – Execute on Data Rights
    Action GDPR – Execute on Data Rights Matthew Cawsey, Financial Services Master Data Management Specialist, Informatica Jun 28 2017 1:00 pm UTC 60 mins
    GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.

    Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.

    In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.

    This session will cover:

    -Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
    -Benefits which can be achieved in addition to preparation for GDPR Compliance
    -Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
  • Aligning Channel Technology with Channel Best Practices
    Aligning Channel Technology with Channel Best Practices Maria Chien, Channel Marketing Strategies, SiriusDecisions, Laz Gonzalez, Chief Strategy Officer, Zift Solutions Jun 28 2017 5:00 pm UTC 60 mins
    Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:

    • The top 5 priorities for channel marketing leaders
    • Aligning channel marketing efforts with corporate goals
    • Best practices for demand creation, partner enablement and functional development
    • How to solve integration challenges undermining channel program success