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Marketing Operations and Automation

  • Reimagine Data Governance: Data Governance. Meet Data Security.
    Reimagine Data Governance: Data Governance. Meet Data Security.
    Andy Joss, Head of Solutions & Data Governance, Steve Holyer, Solutions Specialist, Informatica Recorded: Aug 22 2019 58 mins
    With organizations collecting an ever-increasing volume of data, the risk of a data breach or falling foul of a regulator is also increasing. Data security, privacy and protection is fast becoming a “must have” requirement within many data programs.

    Organizations are starting to realize that there are potentially great synergies in having a much closer understanding of their data from both a governance and security viewpoint. Add in Artificial Intelligence and automation for remediation, together these capabilities are proving to be significant allies in the continuous battle of cyber-security and enabling Data Governance programs.

    This webinar explores how these two worlds can now better understand the role that each has to play, in supporting and protecting their organization.

    As part of the Reimagine Data Governance series of webinars, Informatica will demonstrate how having a closer relationship between the worlds of governance and security can enhance existing data use and data security capabilities. And how you, in taking that holistic approach, can provide governed and protected data to achieve key business outcomes.
  • The Real-World Impact of Product Data on User Experience
    The Real-World Impact of Product Data on User Experience
    EIS Director of Delivery Jason Hein and Principal Taxonomist Chantal Schweitzer Recorded: Aug 21 2019 15 mins
    Product content will make or break your digital commerce user experience. But what does that really mean? In this 15-minute session our digital commerce experts use real world examples to:

    -- walk through the basics of content strategy
    -- illustrate how product content can be used to differentiate from competitors (for better or worse)
    -- show how various components of your “Product Rulebook” directly impact the users experience
  • AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    AI for Business & IT - 8 Technologies, 9 processes, 10 checklist items
    Arun Trivedi Recorded: Aug 21 2019 45 mins
    As AI becomes all-pervasive, more and more companies need to start thinking about how AI can help in their business transformation and optimization journey. According to a Gartner survey, 54% respondents plan to start deployment within the next few years. However, their are multiple barriers, including finding a starting point and fear of the unknown.

    This webinar breaks down AI for the business & IT - what use cases should CIOs and business organizations focus on and how do we get started? What are the possible use cases? How do we even go about thinking about AI in our organization in a structured way?
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Recorded: Aug 20 2019 57 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Reaching new customers by optimizing your product data
    Reaching new customers by optimizing your product data
    Hamaad Chippa, Director of Industry Consulting and Roland O Ehigiamusoe, Senior Manager, Consumer, Analytics and Cognitive Recorded: Aug 20 2019 32 mins
    Retailers are looking to reach customers in as many channels as possible – stores, e-commerce, mobile applications, and partner marketplaces. As one can imagine, managing these various touchpoints and relationships can be complex, especially ensuring information about products are properly defined. As online shopping grew in popularity, retail organizations stood-up dedicated support teams to manage sales and marketing, separate from the rest of the business. Customers now expect retailer companies to interact with them in a seamless manner, regardless of channel.To guarantee brand continuity, a uniform customer experience, and high customer satisfaction, retailers must diligently manage product data, making sure that products are represented properly across all channels. With better product information and insight, retailers will be to engage with customers in a more personal and meaningful way, driving additional revenue.
  • Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Unlocking Your Offline and Online Customer Data to Boost Campaign Conversions
    Kris Irizawa - Director, Analytics and Gio Avila - Director, Business Development Recorded: Aug 15 2019 59 mins
    Join Principle and Arm Treasure Data to learn how to unify offline and online customer data for better marketing insights and improved conversion rates. 

    The Analytics team at Principle helps brands like Coach, Adidas, and Red Bull integrate data for deeper customer personalization and boosted campaign performance and 3 lucky participants will win a complimentary Google Audit.

    Here’s what you will learn: 

     - Best practices on ensuring your eCommerce website is setup for optimal tracking and reporting  
     - How to unify data from digital and physical channels 
     - How to visualize your data to find actionable insights 

    Save your seat today! 
  • Avoiding the Impact of Dirty Data
    Avoiding the Impact of Dirty Data
    John Muehling, Vice President of Client Strategy, Digital PI Recorded: Aug 14 2019 49 mins
    You've got the Data... Now what? Sourcing, normalization, routing. The data you bring in impacts all of your marketing initiatives and sales outreach. In this session, gets tips on how to bring in data cleanly to keep your march in tip-top shape and connect the data with the correct revenue team member for efficient follow up.
  • 2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    2020 Marketing Planning: Defining the Metrics That Matter for Revenue Growth
    Ken Evans, Senior Director, Marketing Operations at Fuze Recorded: Aug 14 2019 58 mins
    The marketing plan and how you execute it sets your marketing organization up for success or failure this coming year.

    Yet despite this, too many enterprise marketing organizations embark on ‘planning season chaos’ - they have no idea what worked (and why), what didn’t and where they need to invest next for maximum revenue impact this coming year.

    With FY20 planning season knocking on your door, now is your chance to break this vicious cycle by first examining the metrics that matter to your organization and secondly how to leverage the valuable insights to make smart decisions.

    In this webinar, Ken Evans, Senior Director, Marketing Operations at Fuze will show you how to drive maximum revenue impact by answering:
    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    The success of your year depends on a smart marketing plan - take the time to learn the metrics that matter to set your team up for success.
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Recorded: Aug 14 2019 46 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Recorded: Aug 14 2019 59 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • Data & Insights to Speed Customer Acquisition
    Data & Insights to Speed Customer Acquisition
    Natalie Robb, Principal Market Analyst, WaveLength Analytics Recorded: Aug 14 2019 45 mins
    Today’s B2B marketing teams are focused on lead gen to feed hungry sales teams. However, the buying process, especially for large deals, includes various buying committee members and longer sales cycles – which adds up to more complexity. Even with Account-based Marketing (ABM), B2B marketers still struggle to deliver qualified leads. To improve conversions amidst challenge, marketers need to more effectively use data for better go-to-market strategies, market positioning, messaging, and marketing campaigns.

In this live webinar, the founder of WaveLength Analytics, DC Marketing Tech Talks, and the MarTech Magnified conference, Natalie Robb, shares practical advice on using data to improve go-to-market plans, marketing campaigns, and gain share.

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    In this webinar, you’ll learn: 
    -Why you need to define your total addressable market and target market
    -How quick and easy customer base profiling helps identify and prioritize new target accounts
    -When and how to do custom, primary research-based market segmentation
    -How to tie custom market segmentation to marketing campaigns and operations

    About the Speaker, Natalie Robb
    As an analytical marketing pioneer at WaveLength Analytics, Natalie Robb is a market analyst with decades of experience crushing data to build go-to-market strategies and high-value marketing content. Natalie uniquely combines technology, data, and marketing with a keen business perspective that has long helped technology and telecom clients gain competitive advantage. Dedicated to helping grow markets and firms, the WaveLength client list includes innovative startups and large tech firms like Microsoft and Nokia. In addition, Natalie organizes the DC Marketing Tech Talks Community and its acclaimed annual conference, MarTech Magnified. Natalie has a BA from University of Michigan and an MBA from the University of Texas at Austin. Learn more at www.wavelength-analytics.com or connect with her on LinkedIn at https://www.linkedin.com/in/nrobb/.
  • Value Over Volume: Zeroing In on Data that Drives Revenue
    Value Over Volume: Zeroing In on Data that Drives Revenue
    Christa Tuttle, Founder and CEO, Launch Marketing Recorded: Aug 14 2019 47 mins
    In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.


    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
  • Marketing Data Driving You to Distraction
    Marketing Data Driving You to Distraction
    Thomas B. Cross CEO TECHtionary Recorded: Aug 14 2019 39 mins
    "Are you missing the mark by focusing too much on the point"

    Here are the Top-10 issues behind data driving business growth to distraction: Tracking, Timing,
    Technology, Tips, Tasks, Terrorism, Trust, Tools, Team and Trends. This 30-minute webinar will address each one and provide actionable tips and ideas:

    1 - Tracking - KTO-keep track of it all
    2 - Timing - market, industry, global
    3 - Technology - Faster than ever.
    4 - Tips - "You can sell what you don't know"; Knowing what you are selling and to all those throughout the channel.
    5 - Tasks - ahead and looking back
    6 - Terrorism - for purposes of this presentation, terrorism are events perpetrated by others against you. Trust are events or efforts of goodwill or negligence/incompetency by you.
    8 - Trust - You don't get a second chance to make a first impression.
    7 - Tools - Human, Power, Quantum
    9 - Team - Lead people, manage things
    10 - Trends - Direct, not predict or react

    By Thomas B. Cross CEO TECHtionary

    Winner Corporate Vision Magazine Social Media Company of 2019
  • Content Marketing Beyond Your Content: Getting value from the unengaged
    Content Marketing Beyond Your Content: Getting value from the unengaged
    David Pitta, CMO, BrightTALK Tom Campbell, Global Marketing Operations Manager, Yellowfin Recorded: Aug 14 2019 60 mins
    As B2B marketing evolves, new data products are making content marketing more personalized than ever. But if you’re only valuing clicks and views, this narrow definition of success could be causing you to overlook up to 60% of hand-raising leads and valuable opportunities to personalize the content journey.

    Join Tom Campbell, Global Marketing Operations at Yellowfin and David Pitta, CMO at BrightTALK for a live video talk exploring three often overlooked ways at collecting and connecting go-to-market data signals to drive business growth.
  • Essential data for marketing content that converts
    Essential data for marketing content that converts
    Rene Power, Founder, Vision B2B Marketing and Training Ltd Recorded: Aug 14 2019 47 mins
    If you don't know what aspects of your marketing deliver the most results; or if you have access to analytics but don't understand what's it's telling you; or if data is hoarded by I.T in your organisation, you'll love this primer on how accessible marketing data can help you make better marketing and business decisions.

    In another all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing and Training Ltd in the UK will share powerful strategies to help B2B product and service businesses maximise their expertise and marketing resources to drive the right kind of inbound enquiry.

    In this session you’ll learn how to
    - Understand what data you really need to help drive inbound traffic
    - Test and learn when it comes to all your marketing activities and content
    - Establish how free to use web, email and social media tools can give you a real advantage over competitors
    - Improve awareness, engagement and conversion of traffic

    Webinar attendees can get access to a bonus workbook for the webinar by emailing rene@visionb2b.co.uk ahead of live broadcast.
  • INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Recorded: Aug 14 2019 49 mins
    2020: The CMO is dead. Long live the Chief STOROI Officer !

    B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.

    Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?

    From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.

    In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.

    Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !

    We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!

    About Philippe Ruttens

    Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
  • The Role of Server-Side in the Future of Your Data Foundation
    The Role of Server-Side in the Future of Your Data Foundation
    Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at Tealium Recorded: Aug 13 2019 61 mins
    In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?

    Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.

    In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.

    Join this webinar and you’ll also learn:

    - Use cases where server-side data collection can help your customer experience efforts
    - The difference between client-side and server-side tracking
    - The history of server-side data collection and how new models are being applied today
    - Key considerations and questions you should be aware of as you move to server-side
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi Recorded: Aug 8 2019 65 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Recorded: Aug 7 2019 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Rahel Anne Bailie & Thomas Burg Recorded: Aug 7 2019 61 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • 5 Critical Elements of a Customer Data Transformation
    5 Critical Elements of a Customer Data Transformation
    Jim Kelly, Principal Consultant at BlueVenn Recorded: Aug 7 2019 46 mins
    Most businesses are still unable to use their available data effectively to create targeted, segmented and personalized marketing campaigns. Issues remain around poor data quality, a lack of skills, inadequate technology and/or a lack of support for a data-driven culture by the top brass.

    In this webinar we’ll take you through the core elements of a customer data transformation project. From the creation of a Single Customer View, to optimizing your usage of 3rd party data and assessing your data maturity and skills, you’ll learn how to bring about a transformation using a tried-and-trusted, stepped approach for turning your marketing campaigns into finely targeted, segmented and insight-driven customer journeys.

    PLUS, every registrant will receive an exclusive copy of a new 7-stage Customer Data Maturity Model and research report!
  • Automate SharePoint-Spotfire Data Connection & Present Dashboards Easily
    Automate SharePoint-Spotfire Data Connection & Present Dashboards Easily
    Botond Kopacz, product owner, Enterprise Analytics, EPAM Systems Recorded: Aug 6 2019 21 mins
    Watch this webinar and learn more about EPAM's accelerators, which are plugins for the TIBCO Spotfire platform. You will be introduced to EPAM's SharePoint Connector and EPAM Excel Export through live product demos and use cases.

    EPAM SharePoint Connector for TIBCO Spotfire Software enables SharePoint data to be embedded within analytics, automates data import, ensures regular data refresh and solves integration challenges, which would be otherwise very costly to automate.

    The EPAM Excel Export, Spotfire extension allows users to convert every Spotfire visual into Excel charts, export data tables, and manage them into .xlsx files without any third party's applications required on premises.

    Watch this webinar for detailed product introductions and contact us at EnterpriseAnalytics@EPAM.com for more information, or to schedule a free consultation.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Recorded: Aug 1 2019 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Recorded: Aug 1 2019 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes, Jerry Judge - The Fearless Group, Tiffany Grinstead - Nationwide Recorded: Aug 1 2019 69 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • Ultra AI - Building Corporate Intelligence Agency (CIA) - Part 1
    Ultra AI - Building Corporate Intelligence Agency (CIA) - Part 1
    Thomas B. Cross Aug 27 2019 3:00 pm UTC 45 mins
    Business Espionage & Sabotage Seminar on Building a Corporate Intelligence Agency (CIA)
    "Competitors have this time prevented us from knowing enough about them; but we have not prevented them from knowing far too much about us.”
    Critical analysis on building an ultra artificial intelligence and quantum computing for business intelligence gathering, internal and external threat assessment, competitive intelligence, customer assessment and actions and more.
  • Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Data Cleanup with Semantic Technologies — Cleaning Up Your Data Landfill
    Andreas Blumauer & Bruno Wildhaber Aug 28 2019 3:00 pm UTC 60 mins
    Data growth and chaotic data management is causing ever-increasing costs and user discontent. More and more “digital landfills” are created — completely obsolete data that continues to be stored and managed unnecessarily. International studies show that around 70-80% of all stored data is of no use to the organization, increasing the overall cost for managing data.

    How can the valuable data be separated from the Redundant, Outdated, Trivial (ROT) data which is duplicated, obsolete, or has no meaning for the organization?

    The traditional approach is to manually identify and clean files, folders, data structures and the like. But this manual approach is limited, merely because of the amounts of data stored in an average organization. Consequently, an automated solution is required. An important starting point is the automatic classification of all data in order to be able to eliminate ROT data objects continuously.

    Join Paul Perrotta, the Technical Communication Wrangler with his special guests, Andreas Blumauer, CEO and founder of Semantic Web Company and Bruno Wildhaber, Managing Partner at Swiss Information Governance Competence Centre. Andreas and Bruno will look into success criteria of data cleanup but also discuss the governance model.

    Topics to be covered include:

    • How is the cleanup process set up?
    • What is the role of semantic technologies and how can they support the cleanup process?
    • How to identify “valuable” vs. ROT-data? What is “valuable” data? Which quality criteria must valuable data meet and who defines them?
    • How can complex rules for automatic cleanup not only be implemented but also made maintainable?
  • Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Tech Docs & API Docs Under One Roof for Exceptional Content Experiences
    Joe Gelb, President of Zoomin Software Aug 28 2019 5:00 pm UTC 60 mins
    Developers are moving their API content out of traditional help tools to create a better user experience. However, this means users now need to find the content they need in two separate places, creating a disruptive, inconsistent user experience that puts your hard work to waste.

    With the growth of Software as a Service (SaaS), writing API documentation is fast becoming a major part of the success of technical content managers, ensuring that your users find, and are able to use, content in the way they need it, at the time they need it, on the device they need it, and in the language of their choosing.

    Great companies make sure their overall content strategy is holistic, and that all this content, including APIs, is united under one roof.

    Join Scott Abel, the Content Wrangler, and his special guest, Joe Gelb, President and Head of Business Development at Zoomin Software for this free, one-hour webinar. Joe will guide you through case studies of companies that successfully unified their technical and API documentation publishing, so you can do it too.

    Key takeaways:

    • Understand how API docs will impact on your success
    • Come to grips with commonly-used API doc formats
    • Learn how others successfully streamlined tech docs and API docs with amazing results
  • 5 Foundational Elements of a Successful Enterprise Data Governance
    5 Foundational Elements of a Successful Enterprise Data Governance
    Thomas Brence, Dir Product Marketing, Data Quality and Governance, & Patrick Dewald, Sr. Dir of Data Governance Strategy Aug 28 2019 6:00 pm UTC 41 mins
    In the webinar, “The 5 Foundational Elements of a Successful Enterprise Data Governance Program”, the Informatica Data Governance team will share how organizations can start their enterprise data governance journey.
  • From Basics to Best Practices: Building Your Client-Side Data Infrastructure
    From Basics to Best Practices: Building Your Client-Side Data Infrastructure
    Jamie Wells, US West Manager, Solutions Consulting at Tealium Aug 29 2019 5:00 pm UTC 60 mins
    For marketers who specialize in client-side data management, the shift towards a consumer privacy-first landscape means working more closely with an IT team to properly collect and activate that data. Today, tag management serves as the front-line of curating a customer experience and creating a secure, governable customer data supply chain.

    However, in order to have the most comprehensive, secure, and flexible data supply chain, your organization should be looking at employing both client-side and server-side collection and delivery based on your strategic business needs and budget.

    In this webinar, Jamie Wells returns to analyze current-day best practices for client-side data management and how the current industry trends are transforming the use cases for that data. Tune-in and you will:

    - Understand the influence of privacy regulations on the future of your tag management strategy
    - Learn how to determine what data should be collected client-side or server-side
    - Discover how to create a harmonious approach to both client-side and server-side data

    Whether you’re looking to deploy an enterprise tag management solution for the first time, or you’re a thousand tags deep, this webinar will give you a strategic view of where you should employ client-side data management in building a future-proof foundation for data collection.
  • Data Warehouse Modernization: 10 Must-Haves for Analytics and AI Projects
    Data Warehouse Modernization: 10 Must-Haves for Analytics and AI Projects
    Dave Wells, Director, ​Eckerson, Vamshi Sriperumbudur, Portfolio Marketing, Informatica Aug 29 2019 6:00 pm UTC 32 mins
    Are your data warehouses ready for advanced analytics and AI projects? Legacy data warehouses are ill-equipped to handle unstructured data complexities or today’s multi-cloud environments. But that doesn’t mean data warehousing is going away. Instead, your peers and competitors are modernizing their data warehouses, which, together with data lakes, form the basis of modern data architectures.

    Join experts from Eckerson Group and Informatica for an in-depth discussion of data warehouse modernization. You’ll learn about 10 must-haves for modernization and discover why modernizing your data warehouses is a natural next step in the evolution of data management.
    Make sure you’re prepared for tomorrow’s analytics.
  • The Power of First Impressions and Email Testing!
    The Power of First Impressions and Email Testing!
    Andrew Kuegler - Head of Deliverability at Act-On Aug 29 2019 6:00 pm UTC 61 mins
    Email testing and first impressions are not new but it can feel confusing.

     
When should you test? What should you test? How do you gauge success? Come learn about deliverability and testing for the best results! We’ll be sharing insights from our head of email deliverability, Andrew Kuegler, who will show you what to test and how to measure the efforts your team puts into email and testing!

During the webinar, we’ll discuss:


    * First impressions matter to Google too!
    * What does a first email need to have?
    * But what's the best way to do it? Test!
    * What changes make the most difference?
    *  Adaptive Sending
  • [#1] Data Governance im Fokus: Der Weg zum "Data Quality Detective"
    [#1] Data Governance im Fokus: Der Weg zum "Data Quality Detective"
    Dagmar Hillmeister-Müller - Data Governance Sales Specialist / Thomas Bodenmüller-Dodek - Product Expert Big Data & Analytics Sep 3 2019 7:00 am UTC 58 mins
    Unternehmen spüren kontinuierlich die Auswirkungen mangelhafter Datenqualität; dennoch ist die Erkenntnis, was genau Datenqualität bedeutet, immer noch nicht genug ausgeprägt.

    In diesem Webinar betrachten wir einige der Auswirkungen und wie neue Ansätze zu Datenqualität die Nutzung von Daten innerhalb von Organisationen verändern. Wir sprechen auch darüber, wie neue technische Lösungen Unternehmen bei der Untersuchung und Diagnose von Ursachen mangelhafter Datenqualität unterstützen können und wie sich deren Behebung positiv auf die Leistungsfähigkeit eines Unternehmens auswirkt.

    Datenqualität ist ein Grundpfeiler erfolgreicher Data Governance und entscheidender Erfolgsfaktor bei vielen Unternehmensinitiativen – wir zeigen Ihnen, welches Instrumentarium Sie als „Data Quality-Detective“ benötigen.
  • Next-Gen Enterprise Architectures: AI-driven Intelligent Data Platform
    Next-Gen Enterprise Architectures: AI-driven Intelligent Data Platform
    Darshan Joshi, SVP , Awez Syed, SVP, Amit Kara, Director Sep 3 2019 6:00 pm UTC 30 mins
    Your data-centric strategies depend on your ability to deliver trusted data quickly – even as you manage more types of data across hundreds of systems and fast-changing technologies. Can your data architecture handle the challenge?

    Learn about Informatica's approach to taking a data-first view of data architectures in our complimentary webinar, "AI-Driven Intelligent Data Platform for Next-Gen Data Architecture." Darshan Joshi, Informatica's Senior Vice President of Technology, will discuss how Informatica's intelligent data management platform:

    automates tasks

    facilitates collaboration

    provides intelligent recommendations to guide user behavior

    Find out how to implement a new approach to data architecture that will make your business truly data-driven.
  • Retention is the New Growth
    Retention is the New Growth
    Raghav Kumar, Head of Customer Marketing & APAC Marketing Lead Sep 4 2019 7:00 am UTC 60 mins
    Did you know that a 5% improvement in customer retention rates can drive a 25 to 95% increase in profits? Building loyal relationships with your users and customers is the biggest driver to growth and increased profitability for digital consumer businesses today.

    The key is to align your user segmentation and omnichannel marketing automation activity to significantly improve retention metrics and driving sustainable growth.

    In this webinar, you can expect to learn all about retention as a growth driver

    the following points:
    - The current state of mobile apps
    - Understanding the leaky bucket problem
    - User retention metrics to focus on
    - The pillars of sustainable growth and retention
    - How leading businesses are successfully driving growth with user retention
  • Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Matt Hertig, CEO, Alight Analytics Sep 4 2019 4:00 pm UTC 60 mins
    What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand.

    But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions!

    In this high-energy session, you’ll learn:

    -What customer journey analytics is (and isn’t) and how it can benefit your operation
    -What you need to more effectively understand your customers’ journey to conversion
    -How to overcome the most common obstacles to producing customer analytics
    -A step-by-step plan to get started using customer journey analytics in your organization
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company Sep 4 2019 5:00 pm UTC 57 mins
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • How Kelly Services Uses MDM & iPaaS for Data Estate Modernization
    How Kelly Services Uses MDM & iPaaS for Data Estate Modernization
    Ravi Ginjupalli - Kelly Services, Venkat Gupta - Capgemini, Monica Mullen - Informatica Sep 4 2019 6:00 pm UTC 52 mins
    At 70 years, Kelly Services is a global workforce solution company serving 91% of Fortune 100 companies with more than 1 million workers in the talent supply chain. In 2017, Kelly Services began modernizing its data platform with a cloud-first strategy to quickly connect the right talent with the right customers. Critical to the success of Kelly Services is a multidomain strategy for MDM, starting with the customer domain.



    During this webinar you will hear how the company began on its MDM journey to a 360-degree view for an end-to-end approach to data estate modernization.



    Join us to hear from Ravi Ginjupalli, Sr. Director of BI & Analytics Integrations at Kelly Services and Venkat Gupta, Director of Insights & Data at Capgemini, as they review the technical design and architecture considerations necessary to meet business needs using Informatica iPaaS (Informatica Intelligent Cloud Services, IICS) to connect MDM in a hybrid cloud environment that includes Azure and Salesforce and multiple cloud-based services.
  • CCPA: What you Need to Know & Tools to Prepare
    CCPA: What you Need to Know & Tools to Prepare
    Brian Philbrook, Data Privacy Counsel CIPP/E, CIPP/US, CIPM, CIPT, FIP, OneTrust Sep 5 2019 9:05 am UTC 40 mins
    Prepare for the CCPA by understanding the law. Our CCPA experts will discuss the tools you can utilize to tackle the regulatory requirements. Get a peek at our centralized resource library, OneTrust DataGuidance™, which includes the full CCPA text, as well as summaries, comprehensive guides, and regulatory guidance. OneTrust DataGuidance™ is continually updated by the OneTrust global research team and includes the latest amendments, news, and guidance.

    We will also discuss the importance of conducting a readiness assessment that can help assess your organization’s CCPA gaps and offer remediation recommendations to minimize risks.

    Speaker Biography:
    Brian Philbrook serves as Privacy Counsel at OneTrust, where he provides guidance on privacy and data protection issues to assist with compliance and product innovation efforts. Philbrook is also a member of OneTrust’s Information Security Management System (ISMS) Committee.

    Prior to OneTrust, Philbrook served on the Privacy Team for RxAnte, a leading predictive analytics and clinical services company committed to improving medication use. He also worked as an extern on the IAPP’s training and publications teams.

    Philbrook earned his JD from the University of Maine School of Law, where he was the inaugural recipient of the Certificate in Information Privacy Law. He holds CIPP/E, CIPP/US, CIPM and CIPT certifications, and is a Fellow of Information Privacy (FIP).
  • Adapting for CCPA Consumer Rights Management & "Do Not Sell"
    Adapting for CCPA Consumer Rights Management & "Do Not Sell"
    Ethan Sailers, Privacy Engineer CIPP/E, CIPM, OneTrust Sep 5 2019 9:50 am UTC 45 mins
    Our CCPA experts will discuss some of the new rights California residents have under the CCPA and how these rights will likely impact your privacy program. We will also offer solutions to handle consumer requests for information within the CCPA-stipulated 45-day response timeline, as well as how you can maintain records of consent and adapt your cookie consent and website scanning to help comply with the consumer right to opt out of the collection and sale of personal information.

    We will also discuss how you can easily update and centrally store your disclosure notices to comply with the CCPA.

    Speaker Biography:
    Ethan Sailers serves as a Privacy Engineer at OneTrust – the largest and most widely used dedicated privacy management technology platform to operationalize privacy, security and third-party risk management. In his/her role, Last name advises companies large and small on EU GDPR, California Consumer Privacy Act (CCPA), Brazil LGPD, and hundreds of the world's privacy laws, focused on formulating efficient and effective responses to data protection requirements as well as building and scaling privacy programs. Sailers is a Certified Information Privacy Professional (CIPP/E, CIPM) and earned an engineering degree from Georgial Institute of Technology.
  • Streamline your Privacy Management Program to Adhere to Unique CCPA Requirements
    Streamline your Privacy Management Program to Adhere to Unique CCPA Requirements
    Ethan Sailers, Privacy Engineer CIPP/E, CIPM, OneTrust Sep 5 2019 10:45 am UTC 45 mins
    Our CCPA experts will discuss ways to adhere to data minimization and purpose limitation considerations outlined under the CCPA; best practices for meeting mandatory disclosure requirements; how to streamline responses and quickly remedy violations within the CCPA’s 30-day cure period, in the result of a data breach; and the importance of communicating with third-party vendors to meet consumer requests for data access and deletion.

    Speaker Biography:
    Ethan Sailers serves as a Privacy Engineer at OneTrust – the largest and most widely used dedicated privacy management technology platform to operationalize privacy, security and third-party risk management. In his/her role, Last name advises companies large and small on EU GDPR, California Consumer Privacy Act (CCPA), Brazil LGPD, and hundreds of the world's privacy laws, focused on formulating efficient and effective responses to data protection requirements as well as building and scaling privacy programs. Sailers is a Certified Information Privacy Professional (CIPP/E, CIPM) and earned an engineering degree from Georgial Institute of Technology.
  • Q&A Session EMEA
    Q&A Session EMEA
    Stephanie Hanson | Ethan Sailers | Brian Philbrook Sep 5 2019 12:00 pm UTC 30 mins
    Join our expert team for an open question and answer session geared towards EMEA audiences. This 30-min session is dedicated to answering commonly asked questions about the CCPA, including live questions from the audience.

    Speakers:
    Stephanie Hanson, Offering Manager, OneTrust PreferenceChoice, One Trust
    Ethan Sailers, Privacy Engineer, CIPP/E, CIPM, OneTrust
    Brian Philbrook, Data Privacy Counsel CIPP/E, CIPP/US, CIPM, CIPT, FIP, OneTrust
  • State of marketing automation in 2019
    State of marketing automation in 2019
    Katie Jameson - Head of EMEA Marketing at Act-On Software Sep 5 2019 2:00 pm UTC 60 mins
    Chances are you're already using marketing automation (MA) in your business. If not, you’re more than likely to have explored the possibility of investing in the technology, considering how much it can transform your marketing.

    But with technology ever changing, what does MA really look like in 2019? Who’s using it successfully, to what end, and what sort of success are they seeing?

    Act-On recently teamed up with London Research to answer these questions and uncover the state of MA in 2019.

    In this webinar, led by Katie from Act-On, you'll learn:

    1. What the past, present and future of MA looks like and what changes you need to be ready for.
    2. How different industries are making the most of MA.
    3. The differences in adoption between B2B and B2C companies.
    4. What the common obstacles are for implementation and how to overcome them.
    5. What marketers want from their vendors in comparison to what they actually offer.

    Katie will also be sharing with you some tips to get the most out of your marketing automation and will be free to answer any questions you may have.


    Katie is Director, EMEA Marketing at Act-On Software. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Keynote: The Impact of CCPA to Your Global Privacy Program
    Keynote: The Impact of CCPA to Your Global Privacy Program
    Blake Brannon, Vice President of Product, OneTrust Sep 5 2019 4:30 pm UTC 30 mins
    The California Consumer Privacy Act (CCPA) introduces new rights for California residents – requiring organizations that fall within the scope of the CCPA to make structural changes to their privacy programs. The law is set to take effect on January 1, 2020 and two of the biggest obstacles organizations face when it comes to CCPA preparedness is a lack of time and bandwidth, followed by the complexity of the law and uncertainty as to what the final requirements will be. As a result, organizations are looking for ways to start preparing now.

    With emerging global regulations, increasing data misuse, and the reputational damage associated with a privacy breach, many organizations are taking a broader approach, leveraging the CCPA as a stepping stone to building a comprehensive privacy program.

    Speaker Biography:
    As Vice President of Product, Blake oversees all aspects of OneTrust’s product and is responsible for defining the privacy management and marketing compliance software market and OneTrust’s product capabilities. Brannon evaluates industry trends and analyst research, while driving product planning, design, customer advisory testing, and product launch activities. Prior to OneTrust, Brannon was one of the first employees at AirWatch, where he served as Global Director of Sales Engineering and Vice President of Product Marketing.
    Join us for a half-day online CCPA summit where we address key areas the CCPA is impacting privacy compliance. Our panel of CCPA experts will outline specific sections within the law expected to make the most impact on your business and discuss how a holistic approach to CCPA compliance can set you on the right trajectory for supporting a global privacy program.
  • CCPA: What you Need to Know & Tools to Prepare
    CCPA: What you Need to Know & Tools to Prepare
    Brian Philbrook, Data Privacy Counsel CIPP/E, CIPP/US, CIPM, CIPT, FIP, OneTrust Sep 5 2019 5:05 pm UTC 40 mins
    Prepare for the CCPA by understanding the law. Our CCPA experts will discuss the tools you can utilize to tackle the regulatory requirements. Get a peek at our centralized resource library, OneTrust DataGuidance™, which includes the full CCPA text, as well as summaries, comprehensive guides, and regulatory guidance. OneTrust DataGuidance™ is continually updated by the OneTrust global research team and includes the latest amendments, news, and guidance.

    We will also discuss the importance of conducting a readiness assessment that can help assess your organization’s CCPA gaps and offer remediation recommendations to minimize risks.

    Speaker Biography:
    Brian Philbrook serves as Privacy Counsel at OneTrust, where he provides guidance on privacy and data protection issues to assist with compliance and product innovation efforts. Philbrook is also a member of OneTrust’s Information Security Management System (ISMS) Committee.

    Prior to OneTrust, Philbrook served on the Privacy Team for RxAnte, a leading predictive analytics and clinical services company committed to improving medication use. He also worked as an extern on the IAPP’s training and publications teams.

    Philbrook earned his JD from the University of Maine School of Law, where he was the inaugural recipient of the Certificate in Information Privacy Law. He holds CIPP/E, CIPP/US, CIPM and CIPT certifications, and is a Fellow of Information Privacy (FIP).
  • Adapting for CCPA Consumer Rights Management & "Do Not Sell"
    Adapting for CCPA Consumer Rights Management & "Do Not Sell"
    Ethan Sailers, Privacy Engineer CIPP/E, CIPM, OneTrust Sep 5 2019 5:50 pm UTC 45 mins
    Our CCPA experts will discuss some of the new rights California residents have under the CCPA and how these rights will likely impact your privacy program. We will also offer solutions to handle consumer requests for information within the CCPA-stipulated 45-day response timeline, as well as how you can maintain records of consent and adapt your cookie consent and website scanning to help comply with the consumer right to opt out of the collection and sale of personal information.

    We will also discuss how you can easily update and centrally store your disclosure notices to comply with the CCPA.

    Speaker Biography:
    Ethan Sailers serves as a Privacy Engineer at OneTrust – the largest and most widely used dedicated privacy management technology platform to operationalize privacy, security and third-party risk management. In his/her role, Last name advises companies large and small on EU GDPR, California Consumer Privacy Act (CCPA), Brazil LGPD, and hundreds of the world's privacy laws, focused on formulating efficient and effective responses to data protection requirements as well as building and scaling privacy programs. Sailers is a Certified Information Privacy Professional (CIPP/E, CIPM) and earned an engineering degree from Georgial Institute of Technology.
  • Marketing Planning Mastery: 4 Strategies from the Best Global Organizations
    Marketing Planning Mastery: 4 Strategies from the Best Global Organizations
    Sam Melnick, VP Marketing at Allocadia Sep 5 2019 6:00 pm UTC 50 mins
    Your marketing plan and how well you execute it is the #1 thing that determines your success as a marketing organization, quarter after quarter and year after year.

    Effective marketing planning is a must-have for all high-performing teams yet too many enterprise organizations struggle to build and execute on a single planning process. For them, planning is disjointed and chaotic – they don’t know what’s working, what’s not and where they should invest next for maximum impact. As a result, their marketing execution can seem constantly behind the eight-ball: reactive, rather than proactive.

    We spoke to a group of high-performance marketing leaders and analysts to uncover four of the most effective and practical ways they’ve evolved planning at their organizations.

    We dive into each one:

    •Aligning marketing plans with company-wide strategy;
    •Making practical use of analyst frameworks;
    •Combining top-down with bottoms-up planning; and
    •Achieving harmony with the finance department.

    If you’re a marketing leader looking to build sound planning practices that give rise to functional, measurable plans that can truly drive revenue, this webinar is for you.
  • Marketing Strategy: Results-Based Outcomes and KPIs
    Marketing Strategy: Results-Based Outcomes and KPIs
    Jen Badder, Senior Marketing Strategist - Act-On, Kristin Foster, Programs and Events Manager - Act-On Sep 5 2019 6:00 pm UTC 50 mins
    : 61% of marketers say generating traffic and leads is their top challenge. So why is it so difficult?

    
Join us and gain valuable insights as Act-On Senior Marketing Strategist, Jenn Bader, and Event Manager, Kristin Foster, uncover the make-up of a powerful strategic roadmap that will ensure your next marketing automation campaign is fully optimized to exceed your expectations (and your boss'). 

In this first webinar of the series we will talk about how your company can:


    * Take control of your marketing
    * Improve sales
    * Achieve growth
    * Develop a plan
  • Streamline your Privacy Management Program to Adhere to Unique CCPA Requirements
    Streamline your Privacy Management Program to Adhere to Unique CCPA Requirements
    Ethan Sailers, Privacy Engineer CIPP/E, CIPM, OneTrust Sep 5 2019 6:45 pm UTC 45 mins
    Our CCPA experts will discuss ways to adhere to data minimization and purpose limitation considerations outlined under the CCPA; best practices for meeting mandatory disclosure requirements; how to streamline responses and quickly remedy violations within the CCPA’s 30-day cure period, in the result of a data breach; and the importance of communicating with third-party vendors to meet consumer requests for data access and deletion.

    Speaker Biography:
    Ethan Sailers serves as a Privacy Engineer at OneTrust – the largest and most widely used dedicated privacy management technology platform to operationalize privacy, security and third-party risk management. In his/her role, Last name advises companies large and small on EU GDPR, California Consumer Privacy Act (CCPA), Brazil LGPD, and hundreds of the world's privacy laws, focused on formulating efficient and effective responses to data protection requirements as well as building and scaling privacy programs. Sailers is a Certified Information Privacy Professional (CIPP/E, CIPM) and earned an engineering degree from Georgial Institute of Technology.
  • Q&A Session USA
    Q&A Session USA
    Stephanie Hanson | Ethan Sailers | Kelsey Naschek | Brian Philbrook Sep 5 2019 8:00 pm UTC 30 mins
    Join our expert team for an open question and answer session geared towards North American audiences. This 30-min session is dedicated to answering commonly asked questions about the CCPA, including live questions from the audience.

    Speakers:
    Stephanie Hanson, Offering Manager, OneTrust PreferenceChoice, One Trust
    Ethan Sailers, Privacy Engineer, CIPP/E, CIPM, OneTrust
    Brian Philbrook, Data Privacy Counsel CIPP/E, CIPP/US, CIPM, CIPT, FIP, OneTrust