The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Make your marketing teams more effective with function based roles and responsibilities. Join Amanda Wilson of Qvidian as she discusses the value of aligning your marketing team's roles and responsibilities based on function vs. tactic.
Harry Kaplowitz, Product Manager at Vocus will show you how your business can use e-mail marketing to build better relationships with potential customers. Harry will break it down into five easy tactics that you can use to create more engaging e-mail marketing campaigns.
The last decade has seen significant changes to the social fabric of the UK. The new version of Experian’s Mosaic has identified new consumer groups like ‘Boomerang Boarders’ and ‘Rural Vogue’, which have changed the landscape of society beyond recognition. Understanding these changes and what they mean for your marketing strategy is now more important than ever.
Join this live webinar to:
- Understand how UK consumer profiles have changed
- Find out what these changes mean for your marketing strategy
- Get intelligence to reach your customers with the right message at the right time, every time
Danny Thompson has been with Experian for over 13 years and has overall responsibility for the portfolio of customer insight products. For the last two years he has been dedicated to the development of Mosaic in the UK with the remit to deliver new and in-depth consumer insights utilising a mix of data innovation, analytics and cutting edge technology.
Mit Inhalten erfolgreicher verkaufen. In diesem Webinar spricht Daniel Horzetzky, Head of Content Marketing - plista, über die Entwicklung der Kommunikation zwischen Brands und Konsumenten und welche Rolle dabei Content Marketing heutzutage einnimmt. Neben einigen Content Marketing Beispielen aus dem B2C und B2B Bereich geht Daniel Horzetzky auf wichtige Faktoren der Content Strategy ein und erläutert in diesem Zusammenhang insbesondere die Rolle der aktiven Verbreitung von Inhalten(Content Distribution/Content Discovery). Welcher Content eignet sich um verbreitet zu werden, welche Kanäle gibt es und was sollte man beim distribuieren von Inhalten noch beachten, um nicht nur Leser für den Content zu begeistern sondern ebenso neue Kunden zu generieren und mehr abzuverkaufen.
Daniel Horzetzky ist seit 2011 Head of Content Marketing bei plista in Berlin. Zuvor war er 5 Jahre beim Axel Springer Verlag in verschieden Positionen tätig u.a. im Print und Online Sales sowie zuletzt als Crossmedia-Berater bei BILD/BILD.de. Das Berliner Unternehmen plista bringt über seine Content- und Werbeplattform Advertiser und Publisher zusammen. Der eigens entwickelte Empfehlungs-Algorithmus von plista ermöglicht es redaktionelle als auch Sponsored Content an passende User, nach Lese-& Klickverhalten auszusteuern.
Die Präsentation stellt die Ursachen für das Aufkommen von Inbound Marketing und Content Marketing vor.
Aus diesen Ursachen wird abgeleitet, dass es sich bei diesen Marketing Ansätzen nicht um kurzlebige Hypes handeln kann, sondern um Methoden-Ansätze, die im modernen Marketing unverzichtbar sind.
Die Präsentation stellt die Schlüsselelemente jeder Inbound/Content Marketing Implementierung vor und erläutert sie.
Abschließend werden Empfehlungen gegeben, zur Optimierung von Content Marketing Programmen.
Der heutige Kunde hat sein Kaufverhalten stark verändert. Er entscheidet nun selbst, wann und was er kauft. Wir Marketer müssen nun einen Weg finden unsere Marken auch ohne den Einsatz von Push-Marketing in den Fokus zu stellen. Inbound Marketing geht genau diesem Ansatz nach und richtet sich auf den Konsumenten und seinen Interessen aus. Dieses Webinar wird zeigen, wie Marken Inbound Marketing erfolgreich einsetzen können und warum es der Schlüssel zum schlussendlichen Erfolg ist. Nur ein persönlicheres Marketing wird in der heutigen Zeit Bestand und Erfolg haben.Lassen Sie 2014 das Jahr Ihres Erfolges sein und richten Sie Ihre Wettbewerbsstrategie durch dieses Webinar neu aus.
Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.
Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
Jeanne Bliss, Author of The Chief Customer Officer, will break down how to deliver meaningful customer experiences that drive profitability and growth. It’s not about a point in time; it’s about a process that leads to customer rave. Learn 5 key competencies every company must have and why a new kind of executive – the Chief Customer Officer – is paramount to this process.
Omer Gotlieb, Chief Customer Officer at Totango, will follow Jeanne to briefly share his experiences in setting up Totango's customer success team and how they strive to continuously deliver value to their customers.
Collaboration is crucial when it comes to your marketing team. No matter if you're based locally or globally, the concept of work and the way we interact is completely changing. With smartphones and tablets taking over our lives, efficient collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a marketing organization.
Join this webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
The goal for any marketer is organic growth, but how do you achieve it? Join Sean, leading marketing pioneer at companies such as Dropbox, LegMeIn and Uproar, as he shares the importance of product/market fit to your marketing strategy.
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, marketers struggle with communicating across the silos of their company. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this webinar with Fathom, a top digital marketing agency, to learn how their marketing team works together with Box to save time, keep branding consistent, and increase efficiency.
Big data has received a lot of media attention in the last two years, but the noise is drowning out the real opportunity. That is to use more available data to help your business win, serve and retain increasingly powerful customer. This webinar will present Forrester's point of view on why most firms are missing the true nature of big data, and illustrate how leaders are using data that is more diverse, messy, and large to make better competitive decisions.
You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.
In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.
Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:
●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline
●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns
●How to accurately calculate the true ROI and budget of omni-channel campaigns
Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).
What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?
Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.
Join Mike Phillips and Jerry Rackley as they discuss:
- Executive buy in - how high employee engagement adds to the bottom line
- How to increase and measure employee engagement
- Who should own employee engagement
- Examples of top engagement initiatives
- Insights and best practices from Demand Metric and Cvent's 250+ organization study
Your digital assets rest at the heart of any successful engagement strategy. Understanding how different asset types relate to the action and reaction you are attempting to drive is critical.
Sitecore solution partner Precedent have recently published their latest report - “Driving Actions and Reactions: Engaging your customers in the new digital world” and in this free webinar Precedent reveal their key findings to look at control, influence, tactics and strategies online. Precedent will also discuss how to know your customers and gives tips on how to deliver them value.
If you’re trying to market to customers without taking data into consideration, then you’re marketing in the dark. To have a truly effective engagement with customers, marketers must get into the minds of their customers. Predictive data science can help businesses anticipate a customer’s next move and even optimize that customer’s potential lifetime value.
This session will provide tips on how to leverage the power of predictive data science to build customer relationships that last a lifetime. Attendees will also learn how practitioners are putting predictive analytics into action to retain customers, boost margins and grow revenue.
Building a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. This presentation aims to walk through best practices for A/B testing, targeted for large organizations who are just getting into the optimization game. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.
Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.
The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.
In March 2014, senior B2B marketers attended Econsultancy's Digital Cream event to discuss the current content marketing challenges they are facing.
From these discussions we discovered that many of the early content marketing challenges are no longer keeping marketers up at night. Instead, they have evolved to include organisation challenges, distribution challenges, measurement challenges and more.
Attend this webinar to discover what is keeping your peers up at night and the emerging content marketing trends.
By signing up for this webinar, you will also have access to a free copy of Econsultancy's B2B Content Marketing Trends briefing.
The Single Customer View is for making informed decisions, not just storing data.
Marketers work with data from everywhere. Marketing databases, data marts, and customer databases have been talked about, built and rebuilt. In this webinar, we explore how simply gathering data to power intelligence isn't enough, the data must better inform the marketer to make better decisions - it must provide wisdom. We discuss how the fundamental facets of our personal relationships can be incorporated into a Single Customer View providing memory, perspective, and a trustworthy foundation for analytics, segmentation and campaign management.
Maximizing the trade show, conference and exhibition is always a priority for high performing technology marketers. Marketers will have multiple goals covering brand development, awareness, customer engagement and pure lead generation. Join Quoc Dang of BrightTALK and Thomas Stanley of Cloud Expo Europe as they discuss getting the most out of the event.
You will learn how to:
How to make impactful content at a physical event
How to avoid the pitfalls that marketers consistently make
How to engage with the best prospects before, during and after the event
How to enrich nurturing and trigger based campaigns with event content
How to measure the impact of your event on revenues using CRM and Marketing Automation tools.
The role of the B2B marketer has changed because of technology, and this change has been led by an evolution in buying and selling driven by technology. Marketing systems are collecting incredible amounts of data about millions of different (often fleeting) interactions that is practically never applied to anything useful. Furthermore, many technology systems are not properly integrated, and/or their implementation strategy did not plan for broader communication between complimentary technologies. We know both more and less about our prospects than ever before, all because of technology.
Campaign automation strategy needs to support a broader, more strategic approach to Demand Generation that involves aligning people, process, content and technology around the buyer in order to better support their purchasing journey.
In this panel discussion featuring demand generation and marketing automation experts, we will discuss how B2Bs should outline their Demand Generation strategy … before they make their marketing technology decisions.
Today’s B2B marketers looking to acquire new customers face two daunting challenges: email doesn’t reach 95 percent of their anonymous Web site traffic and more than 80 percent of prospects never even open their emails , contributing to massive missed opportunities.
Marketers need a better way to stay aligned with prospects beyond the inbox, reaching them anywhere on the Web and throughout the marketing funnel.
Join Amanda Halle, Senior Marketing Manager, Online Programs at Bizo as she explores how B2B marketers can combine the power of display advertising with marketing automation to generate more leads across all of their marketing channels.
Join this webinar to learn how to:
•Convert more anonymous prospects through automated nurturing using display and social ads
•Engage prospects far more often than possible with email alone by synchronizing display and social advertising with your existing email nurture campaigns
•Increase lead velocity and MQL throughput to Sales—and ultimately accelerate pipeline and revenue contribution
Is there more to Marketing Automation than selecting the right vendor and going on their training courses? I think there is.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. Since then I have helped several organisations get ready for marketing automation and have concluded that project success is dependent upon the vision you create, the planning you do, the expectations you create and the buy-in you achieve as much as it is about the software.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
- Marketing automation is one of the fastest growing components of the $4.0 billion CRM market. Marketers are moving from traditional email marketing to marketing automation. This presentation covers how to use marketing automation and how to implement it cost effectively, plus three B2C case studies
- The presenter is Mark Patron, CEO of RedEye, who has over 25 years’ experience in data driven marketing.
Many of today’s B2B marketers and sales teams are going full-speed ahead to implement the newest social technologies and run complex nurture campaigns. Unfortunately, results often don’t live up to expectations. Is it because they need more content or better marketing and sales integration? Some might say “yes,” but those are missing the most important step of the customer acquisition process: Knowing Your Buyer.
Not convinced? In this 20 minute video interview with 10 minute audience Q&A Christine Crandell and Amit Varshneya, Vice President, Consulting Services, Demandbase will have a live debate on why knowing your buyer is the game-changing missing that can transform sales and marketing.
Ah! You just sent all your requirements for a new campaign to your automation agency or internal resources and forgot a couple of points. Again. What if you could use a template that includes a collective wisdom of several marketers and a checklist?
The webinar will cover several template types you can download and use for your next campaign:
- automated campaign template with a check list
- campaign review list for stakeholders
- email templates considerations (best practices, translation ease, etc.)
- Word document template anybody can use for internal emails
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
In today’s world, it has become the norm for companies to spend large amounts of time and resources on social media marketing. Links to your site from Facebook, Twitter, Pinterest and (of course) Google+ not only drive traffic to your site, but increase your search rankings. So how can you complement the SEO value accrued via social media? Bring the social conversation onto your site through social communities.
Join the SEO experts from Titan SEO, who will provide tips on how social communities can drive SEO lift with DNN’s social community platform, Evoq Social.
Marketing automation delivers high-quality leads, shorter sales cycles and increased customer lifetime value. So why do only nine percent of SMBs use automation software?
Marketing automation myths make marketers believe they need big budgets, specialists on staff or no software at all. Separate fact from fiction by joining us for a special session about marketing automation.
He’ll help you:
· Understand how marketing automation software can work within your budget
· Grow business by arming existing staff with easy-to-learn automation skills
· Simplify core activities to drive leads, increase prospect quality, and generate revenue
Benefits of campaign automation are very well-documented. An increasing number of organizations have made marketing technologies an investment priority. As marketers continue to leverage automation to nurture leads and optimize cross-channel marketing, analytics has emerged to be a secret sauce to smarter marketing. Opportunities for marketers have amplified. They need intelligence to tap into a number of data sources in order to streamline their cross-channel marketing campaigns.
Predictive analytics offers critical cues to marketers about what action their customers are likely to take and which prospect should they prioritize for their next nurture campaign. Campaign automation, when paired with predictive analytics, gives marketers the most powerful tools to up the ante on their campaign efforts and drive effective personalization.
Simply put, you can’t. If you have no idea how your prospects go about the process of buying your products or services much of your marketing effort will go to waste! Despite what many would have you believe the traditional sales funnel doesn’t exist. Leads don’t just drop out of the funnel, instead prospects travel forwards and backwards through their own individual buying journeys seeking information and making numerous decisions. Our aim as sales and marketing is to advise and support them along their route.
Join Simon Harvey, one of the Europe’s leading inbound marketers, as he takes you through the buyer’s journey, identifying the key decision points within the process and providing you with advice on how to use content marketing combined with automation tools such as HubSpot, Eloqua and Pardot to nurture and facilitate the flow of leads through their buying journeys.