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Marketing Operations and Automation

  • Data Orchestration: Providing The “Single Source of Truth” On Your Customer
    Data Orchestration: Providing The “Single Source of Truth” On Your Customer Elizabeth Marshall, Sr. Solutions Consultant, Tealium Recorded: Feb 22 2018 30 mins
    Engaging with today’s modern audience along the linear customer journey we’re accustomed to isn’t keeping up with customer expectations. In today’s digital ecosystem, brands have more opportunities than ever before to communicate with their audience. But making sense of so much data, gleaning timely and relevant insights and becoming smarter about delivering personalized experiences at scale is difficult.

    So why is creating in-the-moment, cross-channel and cross-device experiences so hard? Data is fragmented and hard to integrate across all of the technologies savvy professionals use to communicate with their customers.

    Join this webinar to learn:

    - How integrating a data supply chain can help brands collect, transform, enrich and orchestrate their data
    - What data orchestration is and how your brand can start taking advantage of it
    - The key ways to create downstream, fully correlated data that is available in any format and any environment
    - Top solutions to data fragmentation and martech tool integration challenges
  • Building a Marketing Analytics Platform with Informatica, Google Cloud & Looker
    Building a Marketing Analytics Platform with Informatica, Google Cloud & Looker Naveen Punjabi, Strategic Technology Partnerships, Google & Erin Franz, Technology Alliances Manager, Looker Recorded: Feb 21 2018 51 mins
    Are you looking for ways to improve the effectiveness of your digital marketing efforts? Having the insight to provide the most relevant engagement across each touchpoint along a customer journey is key. Naveen Punjabi, Strategic Technology Partnerships of Data and Analytics, from Google, and Erin Franz, Technology Alliances Manager, at Looker will share how you can drive actionable marketing campaigns and establish a data-driven, self-service marketing culture by integrating data from across your enterprise to power your marketing campaigns.

    During this webinar, learn how to:
    • Access marketing and customer data from anywhere using Informatica Intelligent Cloud Services
    • Load marketing and customer data into BigQuery to power marketing analytics
    • Visualize and garner insights into all your marketing and customer data with Looker
  • Talk Triggers: How Content Creates Word-of-Mouth
    Talk Triggers: How Content Creates Word-of-Mouth Jay Baer, President @ Convice & Convert; Shannon Dougall, VP Marketing @ Uberflip Recorded: Feb 20 2018 48 mins
    In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.
  • GDPR 2018: Brexit
    GDPR 2018: Brexit Skip Fidura, James Koons Recorded: Feb 20 2018 4 mins
    James Koons, Chief Privacy Officer, discusses how the UK leaving the European Union will impact GDPR.
  • GDPR 2018: Opt-in & Re-Opt-in
    GDPR 2018: Opt-in & Re-Opt-in Skip Fidura, James Koons Recorded: Feb 20 2018 10 mins
    James Koons, Chief Privacy Officer, answers audience questions on preparing for GDPR by defining an opt-in, and re-opt-in process.

    Topics include:
    - What options do you have if you don't have formal consent to email your contacts?
    - When re-opting-in contacts, how should you deal with contacts who are engaging with your marketing emails?
  • GDPR 2018: dotmailer and GDPR
    GDPR 2018: dotmailer and GDPR Skip Fidura, James Koons Recorded: Feb 20 2018 8 mins
    James Koons, Chief Privacy Officer, explains what changes we're making to the platform to help our clients become, and remain GDPR-compliant.
  • GDPR 2018: What is GDPR?
    GDPR 2018: What is GDPR? James Koons Recorded: Feb 20 2018 9 mins
    James Koons, Chief Privacy Officer, explains what the new GDPR is and how it will effect email marketers in Europe.

    Discussions include:
    - What is 'consent'?
    - What is 'PECR'?
  • Data protection is not just the law - it's your commercial advantage
    Data protection is not just the law - it's your commercial advantage James Koons, CPO, dotmailer Recorded: Feb 15 2018 24 mins
    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • Five consumer and commerce trends for 2018 and beyond
    Five consumer and commerce trends for 2018 and beyond David Mattin, Global Head of Trends & Insights, TrendWatching Recorded: Feb 13 2018 62 mins
    Technology is rapidly changing the way brands interact with consumers. So you’ll want to understand the key commerce trends for 2018, how they are reshaping consumer expectations for the retail experience, and how smart brands around the world are already putting them into action.
  • 2018 Marketing Priorities & Predictions
    2018 Marketing Priorities & Predictions David Pitta, CMO at BrightTALK Recorded: Feb 8 2018 54 mins
    Want to know what innovative B2B marketing leaders are focused on in 2018? We interviewed 8 marketing experts to understand how their strategies are evolving and what predictions will shape the future of the function.

    Hear from:
    Doug Sechrist, VP, Demand Marketing at Zenefits
    Kelvin Gee, Sr. Director, Modern Marketing Business Transformation at Oracle
    Tommy Jenkins, VP, Demand Generation at AvidXchange
    Sangram Vajre, CMO at Terminus
    Scott Vaughan, CMO at Integrate
    Julia Stead, VP, Marketing at Invoca
    Jason Seeba, VP, Integrated Marketing at Dynamic Signal
    Steven Wastie, CMO at Origami Logic

    Join David Pitta as he shares learnings from our experts, including:
    - Evolving go-to-market strategies with content and demand marketing
    - Focusing on how marketing influences the customer experience
    - Leveraging artificial intelligence today and in the future
    - Evaluating the changing landscape of marketing teams and resources
  • GDPR: The Risks and Opportunities For Marketers
    GDPR: The Risks and Opportunities For Marketers Luke Knight, Senior Marketing Manager, Pure360 Recorded: Feb 8 2018 60 mins
    GDPR is coming—25th May to be precise—and you've likely heard that it will result in big changes across your business. But you might not be entirely sure what it means for your marketing team.

    A lot of the information around GDPR can be complex and difficult to digest.

    To help you get prepared we've hosted a webinar to explain—in plain English—how GDPR will impact marketers.

    Watch this on demand webinar to learn:

    • What GDPR is
    • The consequences of non-compliance
    • How your marketing team should be preparing
    • Examples of marketing tactics that will fall foul of GDPR
    • Why GDPR is an opportunity for savvy marketers.
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Jay Graves, CTO, Possible Mobile Recorded: Feb 6 2018 57 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Possible and Skyhook have both been able to actively engage fans in engaging experiences at large-scale sporting events. Enhanced insights into the fan experience via location data include crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Jay Graves, CTO at Possible Mobile
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook


    Sponsored by Skyhook
  • A New Model For Prospect Scoring: Separating Activity & Engagement
    A New Model For Prospect Scoring: Separating Activity & Engagement Ben Harrison, Managing Director @ Brainrider; Sam Brennand, VP Strategic Partnerships @ Uberflip Recorded: Feb 6 2018 39 mins
    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
    - How to move from an activity-based scoring model to an engagement-based scoring model
    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
    - How to determine where in the sales and marketing funnel your prospects are, based on content engagement
    - How to build tailored drip campaigns that adapt to your prospects content engagement
  • GDPR 2018: What is 'Legitimate Interest'?
    GDPR 2018: What is 'Legitimate Interest'? Skip Fidura, James Koons Recorded: Feb 5 2018 9 mins
    dotmailer's Chief Privacy Officer, James Koons, answers your questions on GDPR.

    James explains and defines 'legitimate interest', providing a real-life example of how it could be used for email marketing.

    He also explains where to look for all definitions of GDPR terms?
  • Women In Tech: Creating a more gender-equal industry
    Women In Tech: Creating a more gender-equal industry Alistair Wheate Recorded: Feb 1 2018 60 mins
    We were very lucky to have 3 of the top Women in Tech Tamara McCleary, Rachel Miller and Theodora Lau join us in this discussion. We talked about why the number of women in tech is decreasing and what we can do to help create a more diverse workforce and gender-equal industry.
  • ABM is a Team Sport: Stories from the Field
    ABM is a Team Sport: Stories from the Field Kristen Alexander, Jessica Fewless, & Rose Morabito Recorded: Feb 1 2018 59 mins
    You’ve seen the headlines. You’ve read the success stories. You know Account-Based Marketing (ABM) is key to your continued success. But how do you translate everything you’ve heard into execution and results for your organization?

    We’ll go beyond the buzz and hype surrounding the strategy and share real-world stories from two ABM pros. In this webinar, they will cover:

    -Their ABM campaign ideation, collaboration and measurement strategies
    -How they leveraged different teams to execute successful campaigns
    -Best practices for running integrated ABM campaigns
  • Surfing the Waves of Marketing Change in 2018
    Surfing the Waves of Marketing Change in 2018 Matt Dimond, Consultant at BlueVenn Recorded: Jan 31 2018 33 mins
    With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?

    For example, do you understand how a Customer Data Platform (CDP) uses a Single Customer View? Do you know how a CDP benefits from a layer of multi-channel campaign management? How best to manage complex customer journeys - and make the most effective and efficient use of your customer data?

    During this webinar, Matt Dimond, Consultant at BlueVenn, helps you cut through the noise to highlight how to enhance your customers relationships, by understanding which operational approaches best enable the convergence between technology and rich, personalized customer interactions.

    You will learn:

    - Which emerging digital marketing trends are vital for competitive advantage
    - How to build sustainable and profitable customer relationships
    - Achieve rapid actionable insight to understand and analyze customer behavior
    - How to champion marketing change in your organization and avoid internal operational pitfalls
  • What Will You Gain From The GDPR Changes?
    What Will You Gain From The GDPR Changes? Peter Wright, Managing Director, Digital Law UK & Lindsay McEwan, VP & Managing Director, Tealium EMEA Recorded: Jan 25 2018 60 mins
    The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.

    During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:

    - What is GDPR?
    - Penalties
    - Specific Informed Consent under GDPR
    - Breach Notification
    - Subject Access Requests
    - The Right to be Forgotten
    - A Consumer's Right to Data Portability
    - Privacy by Design
    - We’re in this Together
  • Advanced Practices in Technical Communication Management — A Panel Discussion
    Advanced Practices in Technical Communication Management — A Panel Discussion Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb Recorded: Jan 24 2018 60 mins
    Join us for a panel discussion designed to help you identify—and overcome—the big challenges associated with digital product content delivery. Join host Paul Perrotta, formerly Senior Director of Information Experience at Juniper Networks, Eeshita Grover of Cisco, Craig Prior, Director of Technical Communications at Mastercard, and Joe Gelb of Zoomin Software for this lively panel discussion. The panelists will share lessons learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, and prepares your content to support emerging delivery technologies such as chatbots, voice interfaces, the Internet of Things, and augmented reality.
     
    Attendees will learn about:
    –Increasing speed to delivery without sacrificing quality
    –Having consistent access to all of your technical content, no matter the source format
    –Exposing the right content to the right audience 
    –The value of scenario-based content design
    –Optimizing the maintainability of content over time
    –Building trust around your content
    –Preparing your content to support emerging technologies
  • AI-powered marketing: Put your customer data to work
    AI-powered marketing: Put your customer data to work Vijay Chittoor, CEO, Blueshift Recorded: Jan 24 2018 61 mins
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

    Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

    In this webinar you’ll:

    * Understand the power of the customer data you have at your fingertips
    * Learn how to leverage data to drive personalized, cross-channel marketing
    * Discover how AI can transform your marketing strategy

    Speakers:
    * Rusty Warner, Principal Analyst, Forrester Research
    * Vijay Chittoor, CEO, Blueshift
    * Shannon Johlic, Director of Marketing, Blueshift
    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • Optimizing Website Performance with Tag Management
    Optimizing Website Performance with Tag Management Jamie Wells, Solutions Consultant Manager, Tealium & Josh Wolf, Solutions Consultant Manager, Tealium Recorded: Jan 24 2018 32 mins
    Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages.

    Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including:

    - Perceived load time vs actual load time and why it matters to know both

    - How Multi-CDN’s improve client-side tagging

    - Why wait flags, script compression and tag bundling helps optimize web performance

    - As well as other strategic techniques and their associated benefits
  • Talk Triggers, Plus Ask Jay Baer Anything
    Talk Triggers, Plus Ask Jay Baer Anything Jay Baer, President @ Convince & Convert; Randy Frisch, CMO & Co-founder @ Uberflip Recorded: Jan 23 2018 50 mins
    Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
  • 5 Easy Steps to Master Email Automation
    5 Easy Steps to Master Email Automation Luke Knight, Senior Marketing Manager Recorded: Jan 18 2018 49 mins
    With 2018 in full swing, there’s never been a better time to refresh your email strategy, and consider new tools to help you increase your efficiencies and improve your results.

    Our research shows that only 1% of organisations are using email to its full potential. We want to change that in 2018.

    Join us on this live webinar to discover how to:

    • Get smarter with email segmentation
    • Enhance the customer journey
    • Build personalised campaigns that resonate
    • Sell while you sleep with email automations
    • Easily report on your success.
  • How to Use Uberflip and Terminus to Fuel Your ABM Strategy
    How to Use Uberflip and Terminus to Fuel Your ABM Strategy Lauren Patrick, Storyteller @ Terminus; Heidi Vandermeer, Account Based Marketer @ Uberflip Recorded: Jan 9 2018 29 mins
    Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.

    It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.

    You’ll discover strategies and tips to:
    Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
    Leverage content into your ABM plays and engage like a boss
    Personalize your B2B account based advertising at scale
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Dan Wulin, Director of Data Science, Wayfair
    * Michael Healey, President, Yeoman Technology Group
    * Rachael Brownell, Moderator, VentureBeat
  • Maximize Events: Supercharge Audience Engagement in 2018
    Maximize Events: Supercharge Audience Engagement in 2018 Certain & Heinz Marketing Feb 27 2018 7:00 pm UTC 60 mins
    3 out of 4 B2B professionals agree – the importance of hosted events to their company’s success is increasing. So, what can you do to maximize your event ROI to drive leads, pipeline, and revenue generation?

    Register now and you’ll learn:

    - The steps needed to plan, organize, and manage a hard-hitting event strategy
    - How to identify gaps and potential hindrances to your event success
    - Best practices for pre-, during, and post-event marketing

    Save your seat!

    Want to know more about this webinar?

    Everyone knows what it’s like to attend an event, but hosting your own event is another story altogether. From the showroom floor to the keynote panels, from the one-on-one meetings to the breakout sessions, events have the influential power to educate, connect, and engage prospects and customers far more than any whitepaper, eBook, or guide ever could.

    An event may look like an array of unconnected tactics from afar, but look a bit closer, and as any successful B2B event team knows, every effort plays a role with the goals in mind to drive demand, accelerate pipeline, and generate revenue to impact the overall business.

    So, how are today’s most successful companies planning, executing, and reaping the rewards of hosted events?

    Join us for this special webinar and discover how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps to reach event success.
  • Achieving True Sales and Marketing Alignment 
    Achieving True Sales and Marketing Alignment  Liz Miller - CMO Council, Justin Shriber, LinkedIn Feb 27 2018 7:00 pm UTC 75 mins
    Sales and marketing leaders alike chase efficiency through automation and tool integration to scale their functions. However, too often they’re operating in siloes, inadvertently bombarding prospects and customers with disconnected, non-contextual outreach from all sides.

    It’s bad customer experience. And in a time when businesses are trying to focus on building lasting customer relationships and a recurring revenue model, automating a bad experience creates alienation at a massive scale.


    Join Justin Shriber, VP of Marketing at LinkedIn, to learn what makes a good customer experience and the imperative new approach required to help sales and marketing overcome this fundamental gap to align towards an orchestrated approach to tap into the massive source of economic growth and opportunity that is the B2B market today.
  • Using Customer Data Platforms to Optimize Multi-Channel Marketing
    Using Customer Data Platforms to Optimize Multi-Channel Marketing Jeremy Bender, Consultant Director at BlueVenn Feb 28 2018 3:00 pm UTC 45 mins
    How do we deliver highly consistent and relevant multi-channel experiences for our customers?

    How do Customer Data Platforms optimize multi-channel marketing?

    In this 45 minute webinar you’ll learn how to use a 360 degree view of your customer data for better multichannel insights, more effective predictive analytics and to execute perfectly targeted, channel-optimized customer journeys.

    This webinar is aimed at marketing, analytics and CRM professionals seeking to improve their
    customer insight and optimize campaign performance through a Single Customer View of offline and online data.
  • The Austin Marketo User Group Presents: GDPR 201: What to Do Next
    The Austin Marketo User Group Presents: GDPR 201: What to Do Next Ed King, Founder & CEO of Openprise and Chris Arrendale, CEO of Inbox Pros Feb 28 2018 5:00 pm UTC 60 mins
    The Austin Marketo User Group has teamed up with Openprise and Inbox Pros to host a series of webinars to educate marketers on the practical steps needed to gain compliance with General Data Protection Regulation (GDPR) before it takes effect on May 25, 2018.

    Join us Wednesday, February 28, 2018 at 11:00 AM CT, for the first webinar of the series, GDPR 201: What to Do Next, featuring leading GDPR experts, Ed King, CEO and Founder of Openprise, and Chris Arrendale, CEO of Inbox Pros. Our experts will share a practical, step-by-step plan for gaining compliance and cover the tougher parts of GDPR that aren’t getting much attention. Webcast topics include:

    · How to inventory EU data in Marketo and across your MarTech stack.

    · Strategies for working with “data processors”, including 3rd party data providers.

    · How to implement data transfer controls.

    Special thanks to Openprise and Inbox Pros for sponsoring!


    Karen Fowler & Anthony Figgins
    Austin MUG Leaders
  • Thinking about email design
    Thinking about email design Phil Draper, CMO, dotmailer Mar 1 2018 4:00 pm UTC 15 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • 16 Tips and Recommendations to Capture Marketing Consent for GDPR
    16 Tips and Recommendations to Capture Marketing Consent for GDPR Nick Burrell, Co-Founder, CleverTouch Marketing Mar 6 2018 3:00 pm UTC 60 mins
    There are two areas of GDPR that are most relevant to us in Marketing - consent and legitimate interest. Without gaining one of these, we are unable to communicate with our marketing database in a post-GDPR world and therefore run the risk of losing a large percentage of our marketable database. Not only are we fearing that but with non-GDPR compliant fines being up to 4% of global turnover, this is a topic now very much on the radar of the c-suite.

    So how can we go about generating marketing opt-ins and capture consent?
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Mar 6 2018 5:00 pm UTC 45 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!
  • Shift happens: Trends and best practices in B2B commerce
    Shift happens: Trends and best practices in B2B commerce Justin King, eCommerceandB2B Mar 6 2018 6:00 pm UTC 60 mins
    B2B eCommerce is getting bigger, more competitive and more accountable to customer demands. How your customers buy is changing, how your competitors sell is changing. And yet, there is a reason customers buy from you today that will allow you to compete online and offline. In this keynote, you will learn about the trends in Digital and eCommerce as related to distributors and manufacturers, and learn a practical framework you can immediately integrate into your business.
  • Data vs. Goliath: how the rest of us can win in the age of Amazon
    Data vs. Goliath: how the rest of us can win in the age of Amazon Rob Glickman, CMO Mar 6 2018 6:00 pm UTC 45 mins
    Disruption from a few data behemoths and agile startups has forced the retail, CPG and eCommerce industries to innovate and retrain themselves to be data-driven. Join us as we look at two repeatable success stories about how Wish decided to use their data to close the data gap and give their customers an excellent mobile shopping experience.

    Who Should Attend:
    Retail, CPG and eCommerce executives, marketing operations, digital marketers, or data analysts who want to learn how a startup founded in 2011 beat Amazon to become the #1 shopping app on iOS and Android.
  • How to Reuse Structured Content with DITA
    How to Reuse Structured Content with DITA Gosia Radymiak Mar 8 2018 6:00 pm UTC 60 mins
    Reusing content can be beneficial, but complicated to manage without proper guidelines. You can reuse content on many levels and apply different methods, from conditional filtering on entire maps to variable phrases for single words.

    Join The Content Wrangler, and our special guest, Gosia Radymiak, Customer Success Manager at Jorsek LLC, the makers of easyDITA, for this free, one-hour webinar. In this webinar, attendees will learn how to 1) review reuse mechanisms available in DITA; 2) learn about reuse best practices, including content organization and localization do’s and don'ts; 3) learn how to create a reuse strategy suitable for your content; and finally, 4) to get links to useful resources about DITA and reuse, including articles and training.
  • Enabling Content in Chatbots and AI: Part II — The Microcontent Solution
    Enabling Content in Chatbots and AI: Part II — The Microcontent Solution Steve Manning Mar 13 2018 3:00 pm UTC 60 mins
    On December 12, 2017, Steve Manning presented a discussion on how new technology will change the way we approach content. The addition of Bots, voice-enabled interfaces, and Artificial Intelligence means we must change the way we structure content. We are moving from a broadcast style of communication – publish and hope for the best – to a more conversational style of communication. More question and answer.

    This imposes requirements on the content models you need to create if you want to talk to the Bots. We must be more granular in our models. We need to implement Microcontent.

    In Part II of this series, Steve will go a little deeper. He will discuss the language of bots/AI: intents, attributes, and assets. Then he’ll relate that to how the granularity you design into your models, the semantic labels you apply to elements, and the taxonomy you capture in creation can make or break your ability to publish DITA content to the new technologies. The session will include real-world scenarios that rely on a microcontent strategy.
  • Connecting the next big thing
    Connecting the next big thing Vasiliy Fomichev, XCentium Mar 13 2018 6:00 pm UTC 60 mins
    The future of commerce is connected. Come discover how to get ahead of the curve and prep for the future of digital Machine Learning, digital personal assistant, chatbots, headless – all emerging topics that we from a business POV have to consider to shape the next gen commerce experience.
  • The AI use cases that keep you competitive
    The AI use cases that keep you competitive Matthias Keller, Kayak Mar 14 2018 5:00 pm UTC 60 mins
    The hype surrounding AI has reached a fever pitch, but practical uses that are delivering concrete, practical business results are here, and it’s time to get real.

    From taking over the routine requests for customer service agents, reducing costs, speeding up service, and boosting customer satisfaction, to reliably helping marketers deliver what a customer wants, when they want it and where, AI is popping up everywhere, and companies need to figure out where they stand, fast, to stay competitive.

    Join this VB Live event, hosted by Forrester Senior Analyst Brandon Purcell and Kayak Chief Scientist Matthias Keller to learn more about how to identify the AI use cases that can transform your business, and how to get started, stat.

    You’ll learn:
    * What technologies fall under the AI umbrella
    * How companies like Kayak use AI to understand customers and personalize experiences
    * How to identify the right AI use case for your business
    * Common challenges firms face when implementing AI
    * Why AI’s time in the sun has finally come, and why it’s here to stay

    Speakers:
    * Brandon Purcell, Senior Analyst, Forrester
    * Matthias Keller, Chief Scientist, Kayak
    * Pradeep Elankumaran, CEO and Co-Founder of Farmstead
    * Rachael Brownell, Moderator, VentureBeat
  • Nailing the Art of Cold Emailing
    Nailing the Art of Cold Emailing Hayley Wickins, Sales Development Manager Mar 14 2018 6:00 pm UTC 60 mins
    Cold emailing prospects can be tricky – recipients most likely don’t know who you are, and therefore, won’t give you the time you deserve. That’s why you need great content to break the ice.

    So, how do you get through to your leads in a personalized and time effective way?
  • Office 365 As A Content Services Hub? Seriously!
    Office 365 As A Content Services Hub? Seriously! Steffen Frederiksen Mar 15 2018 3:00 pm UTC 60 mins
    Do you have Office 365 in your organization? You may not realize it, but you already have the perfect solution for delivering the right information to the right people, at the right time, in the right format and language – and on the device of their choosing.

    Most content services hubs are expensive and complicated. Office 365 is an affordable, cloud-based, scalable platform that allows you to build content for a future of AI, machine-learning, chatbots, and machine-to-machine communication. It enables everyone, whether experienced in content architectures like DITA and XML or not, to use Microsoft Word and other familiar tools to create and share content in real time. Gartner recognized Microsoft as a leader in the Content Management Platform Magic Quadrant in 2017. Find out why!

    Join The Content Wrangler and our special guest, Steffen Frederiksen, for this free, one-hour webinar, and learn exactly why and how Office 365 is a great platform for authoring, managing, and delivering the content of the future. Attendees will also learn the benefits that come with using it, as well as be taken through a specific use case in financial services.

    ABOUT STEFFEN FREDERIKSEN

    Since 1989, Steffen Frederiksen has been working with the creation, management, and distribution of structured, reusable business content. This work includes methods, software tools, training workshops and CMS solutions. He has managed the training of more than 200,000 writers around the globe, primarily in the financial services, pharma, and other regulated industries.

    While working for Information Mapping, Steffen developed the concept of “object-oriented information” as well as the MOM (Mapping Object Model) XML DTDs – some of the foundation of the DITA standard. With the objective of bringing the power of structured content to everyone, he founded DitaExchange in 2001 and developed its Dx4 software, which combines the DITA standard, Microsoft SharePoint and Microsoft Office.
  • Envisioning the future of omnichannel commerce
    Envisioning the future of omnichannel commerce Brendan Witcher, Forrester Mar 20 2018 6:00 pm UTC 60 mins
    “Omnichannel” is not a new concept, but B2C, B2B, and even B2B2C companies still struggle to grasp how to evolve from a multichannel approach to an omnichannel one. This webinar helps digital business professionals understand the four critical areas for winning and retaining business from today’s consumer—regardless of their channel.
  • Why your customers are your best marketers
    Why your customers are your best marketers Todd Revolt, Stackla Mar 27 2018 4:00 pm UTC 60 mins
    Are you trying to reach a wider audience, strengthen consumer trust in your product(s), lower costs and increase sales at the same time? If so, user-generated content (UGC) is your golden ticket. With 2.5 billion pieces of visual content created by consumers every day, more and more marketers are turning to UGC to tell their story. UGC is the most authentic, relevant and influential content marketers can get their hands on, and there is a wealth of it just waiting for you to tap into. In this webinar, you will learn how you can leverage UGC from Stackla with your Sitecore Experience Cloud to truly personalize every visitor’s experience with relatable and engaging user-generated content. 
  • Reduce churn and maximize subscription revenue with machine learning
    Reduce churn and maximize subscription revenue with machine learning Emma Clark, Sr Product Manager, Recurly Mar 28 2018 5:00 pm UTC 60 mins
    Subscription businesses can lose the happiest of subscribers because of involuntary churn—that deadly form of attrition that comes from card declines and invoice failures.

    Even slight variations in a subscription business’ churn rate can have significant impact on revenues, so it’s critical to address involuntary churn -- and easier than ever. The latest subscription technology leverages machine learning, which can improve transaction success rates and billing continuity, helping automatically reduce involuntary churn and boost monthly recurring revenue by an average of 9 percent.

    Want to know more about how subscription businesses are making a positive impact on revenue? How can you optimize decline management and revenue recovery strategies based on your own unique business needs? Join our latest VB Live event and you’ll learn how to start and where, plus get a first look at the latest Revenue Recovery Benchmarks, which reveal the powerful impact of machine learning.

    Don’t miss out!

    Registration is free.

    In this webinar, you’ll learn...
    * The power of dynamic retry logic, optimized for each individual invoice
    * The incremental lift that a well-designed dunning strategy can have on revenue
    * The key metrics every subscription business should understand to prevent churn
    * How to develop a comprehensive decline management and revenue recovery plan using proven strategies for successful transactions.


    Speakers:

    * Emma Clark, Director of Product, Recurly
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Recurly