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Marketing Operations and Automation

  • Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Insights That Drive Revenue: How to Transform Your Marketing Analytics
    Andrew Richardson, Elite SEM & Matt Hertig, Alight Analytics Recorded: Feb 20 2019 60 mins
    Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?

    In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.

    And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Feb 20 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • To CDP or Not to CDP? 5 ways to unify disconnected customer data
    To CDP or Not to CDP? 5 ways to unify disconnected customer data
    Matt Dimond, Consultant at BlueVenn Recorded: Feb 14 2019 30 mins
    Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.

    In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
  • 2019 trends: planning for an uncertain year
    2019 trends: planning for an uncertain year
    Robin Stephens, Director, Vuture Recorded: Feb 14 2019 38 mins
    Learn about the trends that will impact your business growth in 2019 and plan effectively to achieve your goals.

    It's time to build your strategy and sign off on your budget for the coming year. However, with all the change occurring around us, this year might feel more daunting than other years, so we've put together a webinar to showcase the trends that we believe will influence your organisation's strategy to help you with that all-important planning.
  • Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Blending Digital Analytics with Human Creativity to Deliver the Optimal CX
    Reid Bryant, VP Data Science, Blue Acorn iCi Recorded: Feb 13 2019 27 mins
    Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

    Join us for a 30-minute discussion on:

    - The importance of lateral thinking in digital analytics

    - The 3 components of building an impactful digital analytics programs

    - How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
  • Q1 2019 Community Update: IT Service Management
    Q1 2019 Community Update: IT Service Management
    Harriet Jamieson, Content Manager - BrightTALK and Rich Graves, Director of Product Management Recorded: Feb 7 2019 45 mins
    Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
  • The Future of Marketing Automation is MORE.  Brought to you by Tray.io.
    The Future of Marketing Automation is MORE. Brought to you by Tray.io.
    Mathew Sweezey: Author, Speaker, Marketing Insights Leader -Salesforce and hosted by Alex Ortiz, VP of Marketing, Tray.io Recorded: Feb 6 2019 46 mins
    Join author, speaker, and marketing insights leader Mathew Sweezey to unpack the relentless changes in the marketing automation landscape. See how marketing automation is becoming more contextual for leads that expect customized, just-in-time messaging; more connected across multiple platforms and devices; and more complex. You’ll learn how to leverage Automation 2.0 with tools and strategies that will keep you ahead of these constant changes...and ahead of your competitors. Hosted by Alex Ortiz, VP of Marketing at Tray.io.

    Watch this webinar recording to learn how to:

    - Execute modern messaging: right message, right time, right person
    - Utilize a connected marketing strategy across all channels
    - Master the complexities of marketing automation
    - Put the power of Automation 2.0 on your side
  • The Real State of Digital Business for 2019
    The Real State of Digital Business for 2019
    Seth Earley, CEO, Earley Information Science & Jennifer St. Hill, COO, Earley Information Science Recorded: Jan 30 2019 32 mins
    How far along are we when it comes to digital transformation? EIS set out to discover the answer by launching an industry-wide ‘State of Digital Business’ Survey which asked respondents to share their data readiness, planned digital projects, future goals, and more.

    This month, we’re ready to share these results with you. Join Seth Earley, Founder and CEO, Earley Information Science, and Jennifer St. Hill, COO, as they present results from our December 2018 ‘State of Digital Transformation Survey.’

    You will learn:

    **The trends your peers are experiencing that are driving digital business initiatives within your organization.
    **The challenges your peers are facing when implementing a digital business strategy, as well as the tactics they’re using to overcome those challenges.
    **Common (and not so common) digital business initiatives that are underway within your peer companies.

    We hope you'll join us on January 30th at 1:00PM ET to find out "The Real State of Digital Business for 2019."
  • Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers
    Bridging MarTech & AdTech: DMP, DSPs & CDP Best Practice for Digital Marketers
    Henry Li, Director of Business Development Recorded: Jan 30 2019 49 mins
    In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.

    This Webinar Will Cover:
    - DMPs, DSPs and CDPs definitions and use cases
    - How to leverage/enrich 1st party data inside existing martech and adtech
    - Security and ensuring you maintain customer privacy and ethical use of data
  • CRM In practice at Accounting firm Shaw Gibbs
    CRM In practice at Accounting firm Shaw Gibbs
    Fran Kidd, Business Development & Marketing Manager Recorded: Jan 28 2019 6 mins
    Hear about how this leading accountancy firm chose Workbooks, the integration between Workbooks and CCH, how they can now quickly report on sales and marketing activities to make informed decisions and ensure they focus on activities that win business.
  • 2019 Predictions: 10 Ways Conversational AI Will Change The Way We Work
    2019 Predictions: 10 Ways Conversational AI Will Change The Way We Work
    Conversica's Alex Terry CEO, Sid Reddy Chief Scientist, & Rashmi Vittal CMO Recorded: Jan 24 2019 35 mins
    Conversational AI made traction into many areas in 2018 with a growing number of businesses moving toward harnessing the power of conversational AI for a more diverse set of use cases, to increase productivity and drive higher performance across marketing, sales, and other organizations.

    Watch our exclusive 2019 Predictions video fireside chat featuring Conversica CEO Alex Terry and Conversica Chief Scientist Sid J. Reddy, as they discuss the 10 ways that Conversational AI will evolve in 2019. Moderated by Conversica CMO Rashmi Vittal.

    In this webinar, you will get a sneak peek into our predictions around:

    - How AI will enable a truly augmented workforce
    - How AI will turbocharge Marketing in 2019
    - How Sales teams will improve their visibility and accountability through AI
    - How AI will technologically advance into emotional intelligence
    - How AI will progress to include omnichannel and multi-turn communications
  • Using Technology to Power Relationships in Today's Changing World
    Using Technology to Power Relationships in Today's Changing World
    Ben Roles Recorded: Jan 22 2019 38 mins
    Today’s companies are feeling pressure like never before. Global shifts in social demographics play out against a backdrop of rapid urbanisation and digital revolution. How do firms engage with companies operating in new economic centres? What does service as a commodity actually look like?

    This webinar will explore how these global trends impact all professional service organisations, and asks how can technology enable firms to maintain the upper hand?
    Specifically, the importance of relationships will be highlighted, and the question asked if technology will become the driving force behind this most human of enterprises.

    Join this webinar to keep up-to-date on the trends likely to make an impact on your business.
  • Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Using Global Content Operating Models to Deliver Exceptional Digital Experiences
    Val Swisher - Content Rules, Inc. and Philip Delaney - SDL Recorded: Jan 17 2019 49 mins
    Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.

    In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.

    We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.

    Takeaways from this webinar:

    * Attendees will learn how to make their source content global-ready

    * Understand the technologies used to deliver exceptional multilingual digital experiences

    * See how AI is helping shape the digital landscape
  • The Power of Case Studies: How to Build Credibility, Trust, and Influence
    The Power of Case Studies: How to Build Credibility, Trust, and Influence
    Deborah Monfette Recorded: Jan 17 2019 52 mins
    Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.

    Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.

    Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
    Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
    Tip #3 — How to be the go-to resource and help buyers find relevant case studies.

    ABOUT DEB MONFETTE

    Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
  • Using TIBCO Apps Together: Greater than the Sum of Their Parts
    Using TIBCO Apps Together: Greater than the Sum of Their Parts
    Brendan Peterson, Sr. Technical Evangelist Recorded: Jan 16 2019 13 mins
    Learn how TIBCO Cloud™ Integration with Scribe and other TIBCO products are better together than standalone. We'll show you how to aggregate data and manage changes to make data import in TIBCO Spotfire® more efficient. See how TIBCO Mashery® can manage access to the TIBCO Cloud Integration API (which also helps your customers and partners manage their integrations), control versions of individual API endpoints, and more.
  • Principles, Not Prescriptions: The Coming of Age of ContentOps
    Principles, Not Prescriptions: The Coming of Age of ContentOps
    Rahel Anne Bailie, Chief Knowledge Officer at Scroll Recorded: Jan 15 2019 61 mins
    Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.

    Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.

    ABOUT RAHEL ANNE BAILIE

    Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
  • Embedded Analytics for the Agile Enterprise
    Embedded Analytics for the Agile Enterprise
    Host: Eric Kavanagh CEO The Bloor Group Analyst: Wayne Eckerson Principal Consultant, Eckerson Group Guest: Gene Arno Recorded: Jan 15 2019 60 mins
    We know that the evaluation process for choosing the right embedded BI product for your use case can be overwhelming. So here’s an easy webinar from a 3rd party that discusses:


    -Benefits and challenges of adopting embedded BI
    -Key issues with evaluating vendors
    -Top 12 evaluation criteria you need to consider
    -Live demo of one embedded BI product against the evaluation criteria


    You’ll get to hear from business intelligence expert Wayne Eckerson from the Eckerson Group. Wayne will discuss key insights from his popular report, “Ultimate Guide to Embedded Analytics.” He’ll cover criteria such as embedding, customization, extensibility, multi-tenancy, and vendors.

    Happy Learning!
    Your TIBCO JaspersoftⓇ Team
  • Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tech Comm Trends: Providing Value as a Generalist in a Sea of Specialists
    Tom Johnson Recorded: Jan 15 2019 62 mins
    Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.

    Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.


    ABOUT TOM JOHNSON

    Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
  • Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Sell More & Faster: B2B Sales Acceleration Techniques you can use right now!
    Peter Strohkorb Recorded: Jan 9 2019 49 mins
    This webinar is ideal for B2B Business Owners, Salespeople and Sales Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques.

    Secure your attendance now!
  • Demand Generation in the Age of Privacy: GDPR and Beyond
    Demand Generation in the Age of Privacy: GDPR and Beyond
    Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALK Recorded: Jan 9 2019 63 mins
    The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.

    But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:

    - How stringent data protection regulations will continue to impact marketing
    - Intent data, on-demand video programs, and legitimate interest
    - Ideas on targeting your core prospects ethically and efficiently
  • CRM for Soak.com
    CRM for Soak.com
    Ilyash Dedat, Director of Customer Services Recorded: Jan 9 2019 7 mins
    See how Workbooks have helped Soak manage their customer enquiries process.
  • The Fundamentals of Ad Hoc Reporting
    The Fundamentals of Ad Hoc Reporting
    Scott Andersen, Solutions Consultant , TIBCO Software Recorded: Jan 8 2019 60 mins
    Create a beautiful report-building oasis for your users.

    Providing your users and customers with helpful reports and dashboards is one thing. But you can’t expect to predict every question they will have.

    Ad hoc or self-service reporting puts the power of report-making into your users’ hands. Provided a drag-and-drop interface, users of any skill level can build reports and get answers to custom questions—all on their own.

    With a few simple steps, you can turn your complex source data into easy-to-understand fields & measures and create a beautiful report-building oasis for your users.

    In this webinar, you will learn how to:

    Prepare data for your users by creating a metadata layer that makes it easy for them to understand
    Build an ad hoc report from scratch using an intuitive, web-based design environment
    Make customizations to reports, save them for later use, and share reports with others
  • Innovit & 1WorldSync: "The Arthrex Journey” Achieving Data Requirements for UDI
    Innovit & 1WorldSync: "The Arthrex Journey” Achieving Data Requirements for UDI
    Ryan Larson, Todd Simons, Wes Bloemker Recorded: Jan 7 2019 63 mins
    Innovit and 1WorldSync experts discuss the Arthrex Journey” Achieving Data Requirements for UDI & Beyond and the delivery of a PIM Lite solution
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet
    Peter Strohkorb Recorded: Dec 19 2018 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Break the chains of legacy virtualization
    Break the chains of legacy virtualization
    Bhavani Yellapragada, AVP of DevOps, Nasdaq Recorded: Dec 19 2018 58 mins
    IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.

    How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.

    To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!

    Registration is free.

    Attend and learn:
    * How virtualization platform options on the market compare
    * Why to consider changing virtualization solutions
    * How to choose the right virtualization solution
    * How to save thousands in virtualization licensing costs

    Speakers:
    * Bhavani Yellapragada, AVP of DevOps, Nasdaq
    * Mike Wronski, Principal Marketing Manager, Nutanix
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Dilan Yuksel, Host, VentureBeat

    Sponsored by Nutanix
  • Why AI? A Case Study With ADP
    Why AI? A Case Study With ADP
    Seth Earley, CEO, Earley Information Science & Enid Martinez, Senior Director of Engineering and Automation, ADP Feb 21 2019 6:00 pm UTC 60 mins
    ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.

    The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.

    Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."

    Topics they will cover include:

    **The business drivers considered when evaluating AI for ADP
    **Best practices in building the initial project plan
    **Tips to overcome roadblocks and pitfalls to avoid
    **Lessons learned when implementing a large-scale AI initiative
  • The Future of Marketing Emerging from Technology of Today: 3 things to watch
    The Future of Marketing Emerging from Technology of Today: 3 things to watch
    Yana Lapitskaya - Managing Director, Yay!Starter Marketing; James Mclaughlin - Regional Account Manager, Intro Feb 26 2019 10:00 am UTC 60 mins
    Artificial intelligence has been around for a while and is already shaping the digital marketing – even if you haven’t noticed it. Every time you work with Google Ads – you are feeding in the data that informs Google’s AI enabling them to serve you with keyword suggestions, additional ad options and much more. Imagine this happening around the clock on a global scale! No wonder Google knows everything.

    Neuroscience has uncovered the decision-making process happening in our brain that advertisers knew very little about.

    Making advertisers understand how system 1 and system 2 brain works as well as their differences is like giving a video camera to someone used to drawing primitive pictures to capture and interpret the reality… It is changing the game forever – the TV, print and digital advertising will never be the same again! We are perhaps witnessing the biggest revolution in marketing since the launch of social media advertising.

    Blockchain is the newest kid on the block, and we are yet to see it manifesting itself in marketing but even now we can say it will go far beyond the cryptocurrency world, tokenizing and decentralizing the digital economy further.

    What does it all mean for you and your company?

    Sign up to our webinar ‘The Future of Marketing Emerging from Technology of Today: 3 things to watch closely’ to learn more about Artificial Intelligence, Neuroscience and Blockchain shaping the new marketing reality.
  • Building Unified Teams for Connected Customer Data
    Building Unified Teams for Connected Customer Data
    Prolet Miteva, Sr Product Manager, Analytics, Autodesk Feb 26 2019 5:00 pm UTC 30 mins
    Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.

    Join us for a lively discussion on:

    - Aligning your organization towards a shared goal

    - 3 keys to creating a high performing data and analytics program

    - Embracing the human side of data

    - And so much more!
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Feb 27 2019 10:00 am UTC 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Ecommerce personalisation and abandonment recovery in action
    Ecommerce personalisation and abandonment recovery in action
    Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360 Feb 27 2019 4:00 pm UTC 60 mins
    Join our free webinar where we’ll be discussing the growing need for ecommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your ecommerce business.

    44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.

    We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our ecommerce customers.

    See a range of PureTargeting’s features in action:

    - Cross-channel personalisation
    - Cart and browse abandonment recovery
    - Product recommendations
    - Social Proof
    - Post-purchase journeys
    - Overlays
    - Plus more

    Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.

    ‘Luke 1977 decreased abandonment rates by 17% and increased revenue from cart abandonment recovery by 60% using PureTargeting'.
  • Mind the gap: professional services and the need to embrace Generations Y and Z
    Mind the gap: professional services and the need to embrace Generations Y and Z
    Robin Stephens, Director Feb 28 2019 4:30 pm UTC 45 mins
    Learn more about the millennial and iGen generations: discover the many advantages their skills can bring to your organisation; find out how your company can drive more effective growth by harnessing their potential; and understand why the time is now to put these groups front and centre of your business, for enhanced culture and stability.

    Join Vuture Director Robin Stephens for his webinar: Mind the gap: professional services and the need to embrace Generations Y and Z, as he dispels the myths and does the maths that will push the boundaries of your business in 2019.
  • 5 Ways to Unify Data and Drive a Richer Digital Experience
    5 Ways to Unify Data and Drive a Richer Digital Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, Clicktale Mar 5 2019 5:00 pm UTC 60 mins
    Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.

    Join us to learn:

    - How to align online and offline data into a single, 360 view of your customer

    - Key ways to segment data to power the experiences your customers expect most

    - Top strategies to accomplish identity resolution and visitor stitching capabilities

    - How to turn data insights into action in your organization

    - And so much more!
  • The 7 Habits Your Reps Need to Crush their Quota
    The 7 Habits Your Reps Need to Crush their Quota
    Jesse Price, Director of Sales at Copper Mar 5 2019 6:00 pm UTC 35 mins
    As a sales leader you’re under constant pressure to hit your number. You’re probably sick of asking yourself: “How do I make sure we hit our quota this month?“

    Join our upcoming webinar on Thursday, 11/15 at 10am PST / 1pm EST to learn the 7 habits you need to instill in your reps to build a successful sales engine, that drives results every month.

    During this webinar, you will hear from Jesse Price, Director of Sales at Copper, and his journey as a sales rep at IBM to account executive at Salesforce to now leading Sales at Copper. He will share tangible best practices on how to make every rep a top performer to ensure they hit quota.
  • Email Deliverability 101: 4 Tips to Inbox Success
    Email Deliverability 101: 4 Tips to Inbox Success
    Kiersti Esparza & Carmi López-Jones Mar 6 2019 10:00 am UTC 44 mins
    Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

    With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.

    You'll learn how to:

    Define and leverage your engaged audience
    Collect and manage the right data
    Avoid spam traps
  • How to meet the Growing Challenges of Med Device Regulatory Compliance
    How to meet the Growing Challenges of Med Device Regulatory Compliance
    Volker Zeinar - B Braun, Grant Hodgkins - Smith & Nephew,Jenny James - Innovit, Mar 6 2019 6:00 pm UTC 60 mins
    Seven years ago when the Federal Drug Administration (FDA) announced its Unique Device Identification (UDI) regulations, there were no off-the-shelf solutions for submitting regulatory data to the Global UDI Database (GUDID).

    Now these options exist, so how will this influence your approach to Medical Device Regulations (MDR)? How would you do things differently for MDR and UDI, specifically European Databank on Medical Devices (EUDAMED)? Our panel of experts will weigh‑in on:
    - How this is a key priority for global medical device manufacturers.
    - Whether this is it just the structured master data or more?
    - What about forms and documents like: post-market vigilance and surveillance, clinical investigations and performance studies, actor registration, notified bodies & certificates?…
  • Automate to Accelerate: Close the Sales-to-Revenue Gap.  Hosted by Tray.io.
    Automate to Accelerate: Close the Sales-to-Revenue Gap. Hosted by Tray.io.
    Sean Passanisi, Head of Sales and Marketing Operations, Udemy and Alex Ortiz, VP of Marketing, Tray.io Mar 6 2019 6:00 pm UTC 32 mins
    Join sales and marketing operations leader Sean Passanisi to learn how Udemy implemented smart automation to close gaps in sales ops processes. See how the company saves hours of manual labor, rapidly sets up and provisions closed-won opportunities, enables its sales team to sell more, and captures hard savings in the process.

    You’ll learn how Udemy integrated critical components of its technology stack, including CRM, quote management software, and payment processing to solve a key operational pain point and move faster and more efficiently going forward.

    Join this webinar to learn how to:

    Use smart automation to make sales operations more efficient
    Close gaps in your tech stack to eliminate hours of manual labor
    Consolidate the time-consuming tasks of managing closed-won opportunities, account provisioning, and billing into a single, automated workflow
  • What is the Future of Identity Authentication and Key Trends
    What is the Future of Identity Authentication and Key Trends
    Thomas French, Industry Consultant, SAS Mar 7 2019 11:00 pm UTC 30 mins
    Join Thomas French, Industry Consultant, SAS for a live Q&A interview at RSA Conference 2019 to learn more about the key trends in digital identity and authentication, specifically in the Financial Services industry.

    Discussion topics will include:
    - Tends in payments fraud
    - Ways this data is being monetized today
    - Emerging cybersecurity and fraud trends that have resulted from the adoption of faster payments
    - How financial institutions manage their risk postures with increasing security and fraud challenges
    - How the concept of digital identity is changing in financial institutions
  • Let's Talk Cybersecurity
    Let's Talk Cybersecurity
    Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan Williams Mar 12 2019 5:00 pm UTC 60 mins
    All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.

    The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security. Phishing remains the number one intrusion vector for threat actors.

    Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.

    Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
  • What is a Customer Data Platform?
    What is a Customer Data Platform?
    Tom Treanor, Global Head of Marketing Arm Treasure Data Mar 13 2019 5:00 pm UTC 45 mins
    You may have heard of a Customer Data Platform (or CDP) but really not understand what that means or what functionality to expect. Join us for this webinar to learn about CDPs from how they help you manage your customer data, to how they’re architected, what use cases they serve, and what to look out for when selecting a CDP vendor.
  • Why Marketing Analytics Fails (And How to Do It Right)
    Why Marketing Analytics Fails (And How to Do It Right)
    Matt Hertig, CEO, Alight Analytics Mar 20 2019 4:00 pm UTC 60 mins
    Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?

    After this webinar, you will be able to:

    - Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
    - Understand the essential roles needed in a healthy analytics practice
    - Determine how to choose the right tools for data management and dashboards
    - Discover what you need to do to advance to the next level of performance
  • Got CRM? Why you need marketing automation, too
    Got CRM? Why you need marketing automation, too
    Katie Jameson - Head of EMEA Marketing at Act-On Software Mar 28 2019 10:00 am UTC 60 mins
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

    While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.

    In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:

    1. What is a lead to revenue process?
    2. How to enable a lead to revenue process with the right technology
    3. How marketing automation and CRM systems compliment each other
    4. How to get the best out of both platforms.

    Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.

    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Are We Prepared to Achieve Digital Transformation?
    Are We Prepared to Achieve Digital Transformation?
    Liz Miller - CMO Council Mar 28 2019 5:00 pm UTC 75 mins
    Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.

    But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.




    The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.