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Marketing Operations and Automation

  • Econsultancy’s social media manager David Moth will give an insight into the company’s social and content strategy, including planning, measurement and reporting. Find out why social media isn’t rocket science and discover some free tools that will make your life a lot easier.
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • Working with limited marketing resources? Well, you’re not alone! Juggling what often feels like hundreds of marketing responsibilities on a high-growth team can make it difficult to focus on your day-to-day lead- and revenue-driving efforts.

    Fortunately, with the the perfect blend of marketing technology and strategy, you help optimize your marketing efforts and get more out of your programs! In this upcoming webinar, we will share best practices and let you in on the secrets of some of the most successful tactics to boost pipeline!

    We’ll take a look at how to:
    - Maximize lead management efforts
    - Keep your content strategy optimized
    - Identify and use your team’s skills for revenue-generating results
  • Join Tori as she walks through how to take a video campaign strategy from conception to completion! She'll start with the campaign concept that was developed by the Marketing team at Moz and what you need to take into account before implementation like scope, man power, and more. Tori will also cover how to schedule and release a campaign to increase goals and how to get buy-in for future campaigns by displaying valuable metrics.
  • In today’s rapidly evolving marketing technology landscape, the one constant that remains is the need for a centralized source of customer data. With that, it becomes possible to build a unified customer view and create a superior customer experience across all stages of the customer lifecycle, from acquisition and growth to retention and service.

    Join David Raab, Principal at Raab Associates Inc., and Adam Corey, Vice President of Marketing at Tealium, as they discuss the emergence of the real-time customer data platform (CDP) as the critical element to achieving this. They will share:
    - Three components of a CDP
    - Five benefits of the CDP
    - How they work and what to look for
    - Customer case studies and best practices

    Register now to explore how this collection of new technologies allows marketers to re-imagine the boundaries of what can be done with customer data.
  • Editorial VB Insight webinar sponsored by Boomtrain

    Do you create the most relevant messages and experience possible for your customers? How's your accuracy?

    Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?

    Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.

    In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.

    We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:

    •Learn how to collect the right customer identity data
    •Benchmark according to what your peers are doing today
    •Objectives most commonly associated with personalization
    •Best practices for engaging customers across channels
    •Where in the funnel personalization can help most

    Andrew Jones, analyst, VB Insight, VentureBeat
    Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
    Brian Witlin, COO, Yummly
    Wendy Schuchart, moderator, VentureBeat

    Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Infotainment content is crucial to effective marketing programs, but content is nothing without an audience. Exceptional B2B marketers create more opportunities for lead generation by expanding beyond their own promotions and leveraging the network effect of social communities and channels for broad distribution.

    While the network effect can reap many benefits for marketers looking to generate leads, doing this manually can take time and result in lower ROI. Leading content platforms take the manual work out of promotion and sharing for the viewer to help B2B marketers increase their reach to generate more views and leads.

    Join Frost & Sullivan’s leading Unified Communications & Collaboration analyst to dive into some of the industry’s hottest trends and learn how to:
    - Distribute content and messages
    - Benefit from the network effect
    - Generate more views and leads
  • A referral program is a consistent channel for demand generation. Josh Beach, CTO of Amplifinity, walks through what marketers need to think about when planning to launch a referral program. You'll learn the key decision points in designing your program and best practices from the many customers Josh has helped to architect their referral success.
  • In this webinar, Rob Howze of CampFit will discuss the following topics:

    -Customer Service
    -Building your Brand
    -Understanding your Demographics
  • Join Maurice Flynn and Joe Pratt from Altaire as they discuss how to integrate your social media with your email marketing for max effectiveness including strategy, project planning & process, measurement & more!

    1. How we think email marketing and social media work best together - strategy, project planning & process, measurement & more!
    2. Which brands do this well and why - in retail, financial services, travel, utilities, other verticals.
    3. Final tips, tricks and solutions.
  • There are almost 3 billion potential customers online. In theory, the internet allows all brands equal access to them. But in practice, very few midsize brands succeed outside their home market.

    This talk will will help listeners assess their readiness to market abroad, explore different growth strategies and provide useful real-life cases.
  • So I think we can all agree Social Media in digital years is getting on a bit. Might not be the "email grandfather" yet but is definitely getting the middle-aged spread – or maybe that’s just me… anyway …

    Back when social media started, the companies who were first to adopt, typically got the first advantage, failed faster, learnt quicker and could show the results. We live in a world of too much content, the churn is horrible! Now, more than ever, it’s important to be brave with your social media communications and engagement, to get the ROI you need for the business.

    In this presentation Joe discusses what it takes to be brave with your social media efforts and the need for it, from putting your brand in the hands of others (employees and influencers) to sacrificing your brand for the greater good of results. From the presentation Joe will provide you with actions you can take to the office tomorrow.
  • Do you have questions about Twitter? Maybe you’re not sure who to follow or how to find interesting people to follow? Are you stuck at the dreaded following 2000 people limit?

    Learn how to compose the perfect Tweet, with tips on how to get more engagement during this Twitter Masterclass with @DanielDoherty. Learn some top twitter tips and tricks, plus tools and techniques to get ahead.

    In this webinar, Daniel wil cover:
    - How to manage multiple twitter accounts with 1 app
    - Learn where your followers are in the world
    - Add a Twitter widget to your website without worrying about moderating the tweets
    - How to do analysis of competitors twitter accounts for FREE

    Use this great opportunity to ask any Twitter questions that might be bothering you.
  • Webinars are a critical, proven lead generation tactic that can fuel your pipeline with buyers across all stages. However, not all B2B marketers are maximizing their webinar efforts to see the best ROI.

    Join the BrightTALK Academy live with Salesforce as their webinar lead shares critical learnings from executing 100+ broadcasts annually, and how webinars became invaluable to Salesforce’s go-to-market strategy. Whether you are small company delivering your first broadcast or a large organization keeping pace with the industry trend, you’ll be able to elevate your program through the actionable takeaways presented in this webinar.

    Register to learn how to -
    - A real-life case study of Salesforce’s most successful webinar in 2015
    - Salesforce’s promotion strategy that lead to a 34% increase in registrations year-over-year
    - Create a two-way dialogue with your audience
    - Deliver flawless productions that are scalable
    - Transform on-demand assets into often missed lead generation opportunities
  • These days, marketing is under big time pressure to perform. With budgets rapidly shifting to the CMO, the demand for marketing to prove its value to the business is only going up.

    Smart organizations are using data science to capture and disseminate this insight. The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    Advanced analytics and data science, when used the right way, can result in better allocated budgets and a more accurate measure of marketing performance — which can mean better, smarter marketing overall.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with analytics.

    Attendees will:

    * Learn about the different types of advanced analysis most commonly used today and how they impact marketing (segmentation, multi-variate testing, marketing-mix modeling, etc.)

    *Learn about attribution, and the most common models used that aren’t last touch.

    * Gain guidance on how top companies are investing in data talent, and best practices for building a data-focused marketing team

    Jon Cifuentes, Insight analyst, VentureBeat
    Steven Rosenblatt, CRO, Foursquare
    David Giannetto, SVP Services, Astea International
    Wendy Schuchart, Moderator, VentureBeat

    More panelists to be announced

    This editorial webinar will be based on the data uncovered in Cifuentes' latest research report "State of Marketing Analytics: Insights in the Age of the Customer"


    Check out VB Insight to access Jon's marketing analytics report, and to access the latest research on Marketing Technology:

  • How would a B2B intent data aggregator, a modern media agency and one of the most recognizable B2B publishers build a marketing engine to target, engage and convert your prospects with precision and accuracy? 6sense is bringing together Bombora, DWA and Forbes to explore how data and predictive intelligence technologies can connect what is currently 3 silo-ed areas of media campaigns.

    Speakers include:

    Frannie Danzinger, Head of Market Development, 6sense
    Michael Burton, Co-Founder, SVP Data Sales, Bombora
    Ben Barenholtz, Sr. Director, Global Marketing and Communications, DWA
    Mark Howard, Chief Revenue Officer, Forbes 

    We’ll look at how the strategy and products of these 4 organizations can together create an unstoppable B2B marketing engine. You’ll learn:

    - What is intent data and how can it be leveraged in your marketing strategy?
    - How predictive intelligence can create feedback loops that target your content marketing and display advertising dollars for the greatest effect. 
    - How access to B2B intent data is changing the way the media planning and publishing industries operate.  
    - What you can start doing today to prepare to take advantage of the latest B2B marketing strategies. 

    Join us as we turn our attention attention to the future of B2B marketing.
  • In the digital marketplace, your customers are engaging with dozens of partners and hundreds of offers each day. Measuring behavior has always been a critical component of your marketing because it’s what lets you learn about the preferences of your customers.

    When your customer data is onboarded with 3rd party partner data, you can open new possibilities and expand the size of your core audience.This knowledge can be your best tool for modeling a new target audience, but how do you apply attributes known about your core audience to your customer expansion strategies?

    Sign up to hear experts from MediaMath, Connexity and LiveRamp speak about:

    – How you can refine your data with 3rd party sources that produce meaningful segmentation
    – How data sources, such as shopper intent data, enables more efficient and targeted campaigns
    – Practical examples on how brands and agencies are actually leveraging new data sources to improve their campaigns
  • What will marketers be tackling next year? Salesforce shows you why and how marketers can tackle the world of IoT and managing the customer journey across channels, at scale and integrated with sales and service experiences.

    Join a lively debate with Jeremy Waite, Head of Digital Strategy, Salesforce and Tom Smith, Product Marketing, Salesforce and see demos with examples showing Mattel and others' real life digital customer journeys and how you can manage yours with Salesforce marketing cloud.
  • Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.

    Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:

    More effectively capture mobile behaviors, preferences and sentiment
    Deliver integrated mobile experiences at every touch point
    Engage your customers in the moment with contextually relevant interactions
    Use the data you’ve captured to enrich the customer experience across channels
    Influence intent in new ways in a world of interconnected devices
  • In this webinar, you will learn how and why Pure360's new solution Customer Intelligence will transform your digital marketing results by:

    * Easily segmenting data across any internal system(s) you use.
    * Reduce your campaign setup time by over 70%.
    * Achieve 75% campaign engagement.
    * Consolidating all your internal market data sources into one place
    * Visualising data segments that convert much quicker and with higher AOVs.
    * Automating multi-stage campaigns via emails, SMS and any other channel you use