The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.
Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
In this session, Lee Jorgenson, senior account manager at Compendium (recent addition to the Oracle Eloqua family) will discuss the changes happening in search, social & email marketing that are changing content marketing from infrequent thought leadership pieces to high volume, micro-relevant content elements that collectively create measurable value at low cost.
Attend this webinar to better understand the changing face of content marketing.
The battle between sales and marketing has been raging for years. With the digital marketing revolution, many thought the cold war between both groups would thaw. In many companies, it hasn’t; despite thousands of blog posts and webinars on the topic. For this first time, a webinar will start with both points of view and present honest and sometimes raw feedback from both sides. By the end of the webinar, we hope to settle a truce. Whether you are in marketing, sales, or are an executive, you must attend this webinar.
Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
This webinar will detail how mobile can be used as part of a multi-channel customer engagement strategy. It will explain how mobile along with email, print and social media can support each other in both marketing and operational messages. The webinar will look at some success stories from brands in retail and gaming.
The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the benefits that ‘live’ human interaction can bring to B2B sales.
The whirlwind advance of digital marketing has resulted in a stampede as marketing managers race to ‘land grab’ their part of the digital space.
In the frenzy we may have lost sight of one enduring fact...that buyers are people; always have been, always will be. Can our marketing truly connect with buyers if we treat them as just ‘data’ and a ‘digital footprint’?
This webinar will compare HI and non-HI channels, examine where HI is most effective and look at how frequently it should occur. It will also outline the top five benefits of human interaction and reveal a unique research conducted by the SCi Sales Group.
Marketers today want to use all their data to give richly optimized experiences to their visitors. Thought leaders in the space are achieving this via data layers to collect all sorts of data and push it in real time to their conversion solutions. Hear how these innovative digital marketing organizations are implementing real-time data layers across their websites in order to power their analytics and optimization programs. Also discover how digital businesses are accelerating their data and tag control to drive analytics and optimization success and therefore become far more agile.
In this webinar, you will learn:
• Best practices on how to implement a custom data layer for your site
• How to use it to transform your data into actionable marketing initiatives
• How digital businesses accelerate their data & tag control to become agile
Speakers: James Niehaus, VP of analytics & digital strategy at Ensighten, Adrian James, managing director EMEA at Ensighten and Richard Clogg, Director of Data and Integration Services at Acceleration
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
As markets become more fluid and fragmented, it becomes increasingly complicated for marketers to deliver the right messages to the right potential buyers to cultivate ready-to-buy leads. Traditional demographics are failing as a method for identifying likely buyers, so how do modern marketers keep up?
Join us to explore the world of lead scoring. Learn how to cultivate a tight relationship between sales and marketing by identifying hot leads, ranked and scored based on profile characteristics and tracked online behavior.
This session will cover:
• Why traditional demographics are failing as an identifier for likely buyers
• The lead scoring equation: Profile + Behavior = Likely Buyers
• Using lead scores to influence marketing & sales messages
• Cultivating sales & marketing alignment
• Case Study: NuGrowth Solutions
Can you leverage the power of a single, well-crafted sentence to earn business from all over the world? Smart companies are devising ways to reach and attract new customers through social media with high-quality content that converts. The rewards can be considerable. If your company isn’t profiting from your social media presence, what’s stopping you?
If you’re a marketer looking to get the most out of social media, join our expert, Kemp Edmonds, as he discusses how to create and distribute content that translates into profit. Topics will include:
What content are social media users looking for? What do they not want to see?
How to use images and videos, including Instagram and Vine.
Are paid social ads worth their cost?
What are companies currently finding most profitable on social media today?
Blogs, whitepapers, and social content are now a staple in the marketing diet. With the rise of content marketing, the rate at which content is produced and distributed has vastly increased, and your customers are bombarded with a virtual buffet of content and media on the daily. So what’s the secret sauce? How do you develop attention-grabbing content that will generate those allusive lead conversions? Join Janelle Johnson, Director of Demand Gen, and Linda West, Manager of Demand Gen to learn the recipe modern marketers use to hit the content sweet spot.
This session will cover:
· Identifying the right buyer persona characteristics to influence content topics
· Pinpointing corporate and product values that need to be communicated
· Finding the sweet spot: overlap between persona characteristics and product values
· Developing tone and keeping it consistent
With the news of Yahoo! poaching New York Times and television journalists and large brands across the industry spectrum increasingly hiring into their content functions, content marketing comes to the forefront as a key player in the marketing mix. But has it changed? Are brands trying to adopt new storytelling tactics to engage audiences and foster conversations? And how do you measure the success of this new way of telling the world about your brand?
Join this webinar and share the views of industry professionals on what will be the next move in content marketing.
Reliable engagement, additional sales and incremental revenue might be slipping through the cracks if your email marketing program doesn't embrace content marketing. Learn four approaches for integrating content into marketing email, including both the types of content that should be a mainstay of all programs as well as content that performs for specific marketing objectives. Learn why content is the oft-missing piece of a successful long-term email messaging strategy and how to integrate it into your promotional mix to add flavor, spice and variety to your programs.
Content Marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. They can’t create enough content to keep up with the scheduled demands across all their channels. But in our quest to build more content, we marketers sometimes lose focus of the real goal of our content marketing: to engage viewers so you can build your sales pipeline. The key problem, then, is to focus on optimizing for content engagement. What is the perfect recipe for content engagement? David will talk about key strategies you can take to use your content to engage with prospects – and turn them into customers!
You are busy! Content marketing demands your time an attention, and your other responsibilities don't want to be forgotten either. Once in a while you still need to find an industry guru who advocates your approach to be taken seriously in your organization. Finding the right resource when you need it can be time-consuming, but it usually worth the efforts to "borrow" solution tested by other marketers and adjust it for your company. It saves your time.
The webinar will cover a few industry resources that you can adjust for your needs (and also use as a reference):
- content maps based on a sales cycle
- examples of content assets
- content strategy resources
- content marketing platforms
Webinars and videos are becoming important tools to attract, engage and nurture prospects across the buying cycle. Engage with experts from Getty Images, BrightTALK™ and DemandGen as they discuss using webinars and videos to generate demand.
Content creation at Getty Images
Implementation of an integrated marketing system
Connecting revenues to content
Learnings and future developments at Getty Images
The future of demand creation
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
CMX Summit is a new conference focused entirely on community building. This year CMX brought together unique perspectives from fields and companies like community psychology, behavioral analysis, habit building, Apple, Lyft, AirBnB, Facebook, 500 Startups and more. The audience was made up of the industry's leading community professionals, startup founders and anyone interested in learning how to build healthy communities.
Robin Dreeke - Head of the FBI Behavioral Analysis Program, Federal Bureau of Investigation
David McMillan - Community/Clinical Psychologist, Author of the "Sense of Community" Theory
Emily Castor - Director of Community Engagement, Lyft
Lauren Anderson - Chief Knowledge Officer, Collaborative Lab
Josh Miller - Founder of Branch (Acquired by Facebook), Venture Partner at Betaworks
Ligaya Tichy - Advisor, Angel Investor, Led Community for Airbnb
Nir Eyal - Author of "Hooked: How to Build Habit-Forming Products"
Dave McClure - Founding Partner, 500 Startups
Ellen Leanse - Apple's First User Evangelist
Full agenda is available on the website: http://www.cmxsummit.com/
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.
Why do we treat professionals differently than consumers? Putting on my suit doesn't mean I want to die of boredom. Consumer content sizzles with entertainment while informing and influencing. B2B content can do the same.
With all the changes happening in tech and telecom channels, it’s now more vital than ever to be smart, efficient, and effective at aligning, engaging, and strategizing with key partners in your channel ecosystem. But how do you do this in a way that is measurable and effective without forcing your PAMs to work 14- hour shifts?
On January 30, CCI’s SVP Steven Kellam will be joined by PartnerPath CEO Diane Krakora and CCI’s Peter Hornberger to explain the keys to measurable, scalable joint partner planning JPP success, and look at some tools that can help introduce discipline, efficiency, and accountability to the process.
In this webinar, you will:
- Discover what recent research tells us about modern partner needs and use of joint partner planning
- Find out how all vendors must evolve beyond the traditional CHAMP plan model
- Learn the 3 key areas of joint planning and how to address them
Email - most commonly used communication channel in the world. Organisations rely on email to maintain dialogue with customers, to drive education, engagement and loyalty. And yet, 67% have had issues with deliverability in the last 12 months*.
Harnessing your reputation with Internet Service Providers through improved accuracy is the key to ensuring your emails reach their intended destination. Real-time validation of email addresses can protect the integrity of your email data, which in turn will improve your conversion rates and performance.
In this webinar we discuss:
•The importance of email deliverability?
•Protecting your sender reputation with ISPs
•How we can improve the accuracy of your email data
*Dynamic Markets/Experian Data Quality Global Research 2014
Ben Wallace, director of drpdigitalmedia lays out his top strategies, techniques and tips for connecting seamlessly with audiences using two devices simultaneously.
Covering everything from events and exhibitions, through to experiential and standalone digital strategies – he will be laying out some of the best ways to interplay between two or more devices practically and cost-effectively. With the "iGeneration" now fully fledged, there are a number of new, exciting and innovative ways to personalise content, engage audiences and help change and direct their behaviour.
This webinar will take you through the psychology of the second screener, through handy optimisation tips and ending with some great ways to measure your dual-device success
Having a robust digital marketing platform gives you a head start in the race toward marketing success. However, today’s marketing plans are fueled by data—with personalization, relevancy and timeliness being important hurdles to clear along the way. Key to a first place finish is a rich data plan, as without it you risk being stuck in the back of the pack with one-size-fits all messages that become increasingly irrelevant to your customers and prospects.
Join Ellen as she breaks down the important steps you must take in order to build a data blueprint for your organization and how you can leverage your data for sophisticated digital marketing success.
You’ve implemented an advertising campaign, you’re generating new website traffic, and you’re getting great visibility. But is all that traffic and visibility actually getting bottom-line results? If you’re not converting ad responders into leads and customers, then your advertising budget could be going to waste. Join us to learn how to optimize your website for ad responders, and create a conversion pathway all the way to the big sale. In this session we’ll cover:
Optimizing landing pages for conversions
Conversion follow up with lead nurturing and lead scoring
On-site visitor tracking and sales intelligence
Closed-loop reporting for tracking ad spend ROI
Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".
In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
Sales has always been marketing's toughest customer. Not only does sales want more leads, they want leads that convert to closed business at higher rates and they want more insight into marketing's processes and programs.
At BrightTALK, we see a great deal of success combining excellent content and strategic distribution methods and technologies. This framework allows our marketing team to optimize each conversion stage through the sales cycle and share results with sales. Join Quoc Dang and Andy Wiggans as they share their sales and marketing success through content marketing.
You will learn how to generate:
- Content that sales WILL love
- Qualified leads sales will beg for
- A revenue marketing structure that makes an impact across the business
In this live webinar, BrightTALK will be joined by Marketo and ClickSoftware to discuss the latest trends in engagement tools and technologies.
Marketo will share their engagement best practices that will generate and nurture your audience through your buying cycle. To bring these points to life, BrightTALK and ClickSoftware will illustrate the best practices by providing case studies and practical examples.
Join this webinar to hear the latest thinking around topics such as marketing automation, lead scoring, big data, content and more. In addition, go away with practical tips and case studies that you can implement at your organisation.
Responsive design was the buzz word for email marketers in 2013. It is an increasingly important way of creating emails, enabling any interface from website to email to adapt to fit multiple screen resolutions.
With more mobile and tablet devices on the market than ever, email marketers are finding it difficult to optimise their content for each platform.
Responsive design can help overcome this challenge.
Pure360’s Senior Creative Developer, Kavan Webb, is our in house expert in responsive design. During this new webinar Kavan will focus on:
- What exactly is responsive design?
- How has it evolved?
- It’s all about the recipients
- Responsive design techniques
- The future of responsive design
Marketers take prospective buyers on a journey to becoming loyal customers. By organizing events, launching website content, developing white papers, distributing email campaigns and more, marketers own a significant piece of the customer experience. Yet most aren’t able to fully measure the impact of all their efforts on revenue—which is critical in order to ensure a seat at the strategy table and necessary budget for next year.
It's time to learn the three secrets to more effectively measuring marketing’s impact on revenue.
Today’s marketers must treat their customers as individuals in order to develop engaging relationships that convert to revenue. To do so, they must learn a lot about each person. This includes not only the preferences they tell you, but also the preferences and interests they express based on their actions. Collecting buyer behaviors can result in a very powerful customer database, and when marketers then incorporate this wealth of knowledge into automated, personalized campaigns, the resulting revenue can be impressive.
Join Dave as he unveils the power behind behavioral marketing automation and shares the results of several campaigns that achieved success by taking this approach.
Learn how to write optimized blog content and promote your business blog to your desired target audience – YOUR prospects and customers. Webinar viewers will also learn the elements of successful blogging, from blog configuration ideas to content writing tips.
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
Your company’s brand plays a critical role in generating new and returning business opportunities As marketers integrate branded content into their marketing plans and resource centers, it raises the question, “How can marketers provide a branded experience for their audience?”
Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.
Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
A/B testing is a method that allows you to determine changes to a website that will lead to increases in KPIs of interest. In this talk we go through good practices when implementing multiple A/B tests at the same time, methods of dealing with conflicting test results, and deciding for how long to run a test. We'll finish off making a point about the importance of A/B testing, by sharing a story of everything that can go wrong when you don't A/B test.
We all think we’re rational beings. So when we create our marketing strategies, we project rationality into our customers’ decision-making process. But we’ve all been proven to be predictably irrational creatures, making the same bizarre decisions over and over again.
So how best to make your marketing budget pay? Nick Barthram, Indicia’s DMA-Grand-Prix-winning Principal Planner and Chief Futurist Mike Fisher, Indicia’s ‘man behind the maths’ will enable you to explore consumer behaviour and why it doesn’t always make sense.
Nick and Mike will share a wealth of strange decision-making processes customers (and you) use, and how to turn them to your advantage. You’ll also leave with seven steps to ensure you spot the genuine patterns within data.
Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).
You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.
In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
Während in Deutschland immer mehr Marketing-Verantwortliche Content-Marketing einsetzen, haben viele noch keine dokumentierte Content-Strategie entwickelt. Dabei ist klar, dass die verschiedenen Content-Marketing-Taktiken dann am effektivsten sind, wenn Sie strategisch geplant und umgesetzt wurden. In diesem Webinar lernen Sie, wie eine Content-Strategie vorbereitet, geplant und ausgeführt wird und wie Sie deren Wirksamkeit messen - auch auf mehrsprachigen Webseiten. Von Buyer Personas bis zum Redaktionsplan und mit Praxisbeispielen einer breiten Palette von Unternehmen bietet dieses Webinar eine Reihe von Werkzeugen, um Ihr Content-Marketing effektiver zu machen.
Frank Hartkopf ist Head of European Content bei NewsReach, einer internationalen Content-Marketing-Agentur mit Sitz in London. Als Deutscher in Großbritannien ist es ihm eine Herzenssache, deutsche Vermarkter dabei zu unterstützen, die Kraft des Content-Marketing besser zu nutzen.
Der heutige Kunde hat sein Kaufverhalten stark verändert. Er entscheidet nun selbst, wann und was er kauft. Wir Marketer müssen nun einen Weg finden unsere Marken auch ohne den Einsatz von Push-Marketing in den Fokus zu stellen. Inbound Marketing geht genau diesem Ansatz nach und richtet sich auf den Konsumenten und seinen Interessen aus. Dieses Webinar wird zeigen, wie Marken Inbound Marketing erfolgreich einsetzen können und warum es der Schlüssel zum schlussendlichen Erfolg ist. Nur ein persönlicheres Marketing wird in der heutigen Zeit Bestand und Erfolg haben.Lassen Sie 2014 das Jahr Ihres Erfolges sein und richten Sie Ihre Wettbewerbsstrategie durch dieses Webinar neu aus.
Is there more to Marketing Automation than selecting the right vendor and going on their training courses? I think there is.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. Since then I have helped several organisations get ready for marketing automation and have concluded that project success is dependent upon the vision you create, the planning you do, the expectations you create and the buy-in you achieve as much as it is about the software.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
- Marketing automation is one of the fastest growing components of the $4.0 billion CRM market. Marketers are moving from traditional email marketing to marketing automation. This presentation covers how to use marketing automation and how to implement it cost effectively, plus three B2C case studies
- The presenter is Mark Patron, CEO of RedEye, who has over 25 years’ experience in data driven marketing.
Ah! You just sent all your requirements for a new campaign to your automation agency or internal resources and forgot a couple of points. Again. What if you could use a template that includes a collective wisdom of several marketers and a checklist?
The webinar will cover several template types you can download and use for your next campaign:
- automated campaign template with a check list
- campaign review list for stakeholders
- email templates considerations (best practices, translation ease, etc.)
- Word document template anybody can use for internal emails