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Marketing Operations and Automation

  • Practically every business collects terabytes of data from an array of sources, looking to analyze that data into meaningful insight that drives decisions. How come some organizations appear so successful while others simply vacuum up data, and then seemingly do little with the information?

    No matter their individual results, overall investment shows no sign of slowing: Brands plan to increase their spending on cloud-based data platforms alone by 73 percent over the next three years, according to VB Insight's "The State of Marketing Analytics" report. They spend more than one-third of their marketing budgets on analytics tools, but marketing executives have limited confidence in analytics tools' ability to generate insight – despite the availability of more than 800 software options.

    A VentureBeat webinar helps marketers wade through the tech-speak and discover how to:

    • Determine your organization's primary objectives for analytics
    • Winnow down your options to a handful of appropriate platforms
    • Come up with ways to measure success
    • Generate meaningful business insight from data
    • Plan for the future by the ability to add new data sources and tools

    Speakers:
    * Jon Cifuentes, Analyst, VB Insight
    * Ken Davis, CEO, TaskEasy
    * Ware Sykes, CEO, Nowait
    * Mike Osborn, CMO, Upstart
    * Wendy Schuchart, moderator, VentureBeat


    No analysis needed for this decision. Register today!

    This webinar will be based on the results of Jon Cifuentes' VB Insight Marketing Analytics report.

    Check out VB Insight to access Jon's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • It's 2016, and it's clear that content is no longer only in the marketer's domain — it fulfills the entire buyer journey from engagement and lead generation all the way through to sales and customer retention.

    As such, the marketing technology landscape has exploded with content marketing software options. While this explosion of solutions is exciting, it can also be confusing and difficult to navigate. Should you seek a platform or point solutions? How do you avoid "software silos"? What kind of software do you actually need to crush your B2B marketing goals?

    In this webinar, Uberflip co-founder and CEO Yoav Schwartz discusses an authentic framework through which content marketing software should be evaluated to build a powerful marketing technology stack.
  • Before every company executive sits down to write a blog, pull together a slideshow, or provide data for an infographic, marketers must come up with an overarching strategy for their content marketing initiative.

    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
  • Trying to break through the noisy marketplace to identify leads who want your solutions? With the rise of predictive analytics, intent data has become a key way to identify those high-quality leads (HQLs).

    Find out how BrightTALK provides you the insights to understand the best prospects to follow-up with as well as what their needs are before contacting them.
  • Companies around the globe are leveraging online presentations to attract, connect and engage professionals to convert followers into customers. However, mediocre presentations can drive prospects the other way. With over 50,000 webinars and videos on BrightTALK, BrightTALK's VP of Audience shares what it means to present an extraordinary webinar.
  • Webinars are continuously ranked as one of the most effective marketing tactics for B2B companies. Whether you're leveraging webinars for thought leadership, product demos or customer testimonials here's what it takes to have a stellar presentation that accelerates your business forward.
  • S-E-who? S-E-what? Today is the day to seize control of your promotional strategy and push it to the limits. It may not be easy. Some days you may feel like giving up. But your SEO & SEM trainers are here to make sure you taste that sweet, sweet success.

    Have you ever wondered how we tackle SEO and SEM here at Salesforce Pardot? Hear from expert trainers, Katie Blair and Bob Dinsmore - Salesforce Online Marketing, on how we approach SEO and SEM to drive leads and pipeline. Our trainers will also be joined by Christina Rohde, Online Sales Account Manager at Google, who will share her expert perspective on goal-crushing, gold-medal-earning, ninja-warrior-level SEM promotional plan ideas for 2016.
  • We've tracked over $3.8 Billion in fundings, $3.8 Billion in acquisitions and IPOs for marketing tech in Q4 of 2015. The results are staggering.

    We know that you're hearing all the reports of doom and gloom in the VC landscape, but here's the thing: The volume of deals, in both amounts and frequency shows VC confidence in marketing tech, but what you need to understand is where they're gravitating towards and why that matters.

    This webinar will answer:

    •Which types of companies are gaining funding, and where in the marketing tech universe they fit.
    •Where we're seeing the biggest areas of consolidation.
    •Who the most involved / most active VCs are.
    •Implications for investors, vendors, and most importantly marketing technology buyers and users.
    *What you need to do to get noticed by the top VC, straight from the VC themselves.

    Here's our panel line up

    Speakers:
    * Jon Cifuentes, VB Insight analyst, VentureBeat
    * Lisa Calhoun, Partner, Valor Ventures
    * Sloan Gaon, CEO, PulsePoint
    * Ravi Belani, Managing Partner, Alchemist Accelerator, Stanford University
    * Wendy Schuchart, Moderator, VentureBeat

    Register today and participate in a free interactive hour where we pick the brains of today's best minds in venture capital.
  • This video will explain why the Engineering serendipity is the individualized future of loyalty and engagement
  • Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.

    To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.

    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

    After this webinar, you’ll:

    * Create email campaigns that incorporate cross-channel behavioral data
    * Understand the role of email in a holistic omnichannel experience with push, in-app, and more
    * Learn how intelligent communication plays a crucial part in each customer’s individual journey


    Speakers:

    * Brian Witlin, COO, Yummly
    * Doug Roberge, Strategic Services Consultant, Kahuna
    * Wendy Schuchart, Moderator, VentureBeat


    Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!

    Sponsored by Kahuna
  • B2B marketers are quickly embracing an account-based approach to generating demand and building pipeline. The change is being driven by a closer alignment with sales (which sells to accounts not leads), a demand for higher ROI (which can be achieved through better targeting) and a desire to deliver personalized, customer-centric interactions (which are built on understanding account needs).

    If account based marketing (ABM) represents a new approach to B2B demand generation, predictive intelligence is the hub that will drive the strategy and tactics of its execution. Join Carol Krol of DemandGen Report, and Zak Garner of 6sense as they explore:

    - what is account based marketing?

    - how predictive intelligence can power ABM by:

    a. identifying your target accounts
    b. discovering decision makers and influencers
    c. providing insight into the buying stage of your target accounts
    d. developing account-based lead generation strategies
    e. honing account-based outbound sales initiatives
    f. delivering personalized and targeted web and display experiences in partnership with publishers

    - how predictive and account based marketing will continue to evolve together in 2016

    We’ll conclude our conversation with a discussion of actionable next steps that can help you implement a predictive-powered account based marketing strategy.
  • B2B buying is becoming increasingly complex. The number of influencers, decision makers and stakeholders involved in the process is one driver of this. It’s further compounded by today’s multiplicity of marketing communications channels.

    How can you master these challenges to deliver real and continuous pipeline for your products and solutions?

    The secret is to align your approach to various channels, touchpoints and moments in time. Each interaction with your audience – be it customer, prospect or influencer - should be based on insight, tailored to the individual and deliver an impact.

    This is ‘smarter demand generation’. It’s an approach that integrates data, technology, people and tactics. It leverages insight to improve targeting and messaging, and it’s optimised to deliver real, measurable impact to your pipeline.

    This webinar will outline practical tips on achieving smarter demand generation. It will enable you to:

    •Gain insights into the changing approach of B2B organisations when buying products/solutions
    •Learn how to design and execute demand generation that delivers results in this new buying paradigm
    •Encompass both digital and human interactions, aligning demand generation to the way buyers educate themselves, learn about solutions and ultimately select their vendors
    •Understand the pitfalls to avoid
    •Plan the steps needed to improve your own marketing and sales for smarter demand generation
  • In 2016, it's time to revamp your mobile app strategy.

    It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.

    To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.

    These real-life case studies will help inform your 2016 mobile marketing strategy.

    In this webinar, you'll:

    * Optimize your user onboarding to improve lifelong retention
    * Learn about tools you didn’t know existed for driving deeper personalization
    * Triple mobile push notification opt-ins through new tactics that are proven success factors

    Speakers:
    Fabian Seelbach, GM International, Lumosity
    Tim Annan, Product Manager, Slice
    Momchil Kyurkchiev, Co-founder & CEO, Leanplum

    Wendy Schuchart, Moderator, VentureBeat


    Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today!

    Sponsored by Leanplum
  • Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.

    Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.

    We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.

    By attending this webinar, you’ll

    * Learn how to use machine learning against user profile data to increase user engagement.
    * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
    * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.


    Speakers:

    * Michael Powers, Vice President of Product, CBSi
    * Ken Peltzer, Vice President of Technology, Thrillist Media Group
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.

    Sponsored by Boomtrain
  • Overheard in the Salesforce Pardot office...
    Ryan: Hey, wanna go grab lunch?
    Maureen: Namast’ay and work on this email template.

    Email marketing is still the most effective way to reach prospects and customers, and we know that all the smartest marketers include “better emails” on their list of New Year’s resolutions. Email guru, Maureen Flaherty, will share how she approaches email marketing to drive leads and pipeline, all while remaining calm and centered.

    Maureen will be joined by guest guru Kristen Craft, Director of Business Development, who will share how Wistia does email marketing and talk trends for the new year.
  • It’s all too common for websites to experience significant drops in traffic, leads and revenue after a site redesign or migration. The good news is, this can be prevented!

    If you’re planning on launching a new website or moving to a new CMS, it’s critical that you evaluate and address all potential risks. The SEO team at Titan SEO has implemented hundreds of site migrations and has seen it all.

    In this webinar, Titan SEO’s President, Danny Shepherd, and Vice President Mike Tretinjak will share website redesign and migration tips you may not have considered. You’ll also learn how to leverage your website migration to increase your organic rankings and traffic.

    You’ll leave the webinar with the confidence and knowledge you’ll need to execute a smooth website transition.
  • Understand the value of cross-platform advertising with leading insight from Research Now

    New research reveals different roles each device plays in the consumers’ path to purchase, highlighting the importance of cross-device, advertising activity.

    Join this Marketing Week webinar, in association with Research Now, to discover:

    •The value of multi-platform advertising
    •The methodology behind measuring digital effectiveness
    •The role each device plays in cross-device advertising campaigns

    Liam Corcoran (Division Director EMEA, Digital and Mobile, Research Now), will outline how Research Now measures campaign effectiveness uplift amongst those exposed to campaigns across two or more devices. Partnering with PHD, Manning Gottlieb, OMD, Celtra and the Association of Online Publishers, they measured the effectiveness of cross-platform campaigns by a major retailer and car manufacturer – understanding differences between creative, device and publisher.

    Register now and join Liam for this insightful look at how cross device advertising is becoming ever more integral to digital campaigns.
  • Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
    To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

    •Why personalisation is important and how you can personalise the experience for your users
    •How to boost sales with the right type of offers at the right time
    •how to leverage your mobile app to build long-term relationships with your customers
  • The inbound marketing methodology for lead generation and lead nurturing is increasingly popular year over year in B2B industries. Yet many business don’t fully understand what it takes to transition to a content driven and automated form of marketing via the internet.

    Everyone wants to experience success as quickly as possible, but not every company is in a position to execute inbound marketing for many reasons. It’s a big change for businesses who are use to event based campaigning, advertising, or cold calling.

    The goal of this presentation is to help you assess - for those who want to transition to inbound marketing - how ready you are to start campaigning. Or perhaps you’ve invested in a marketing automation platform but not getting the traction you’d like to see. In either case, after this presentation you’ll have a precise understanding of what to tackle operationally to make your company's inbound machine roar to life.

    Here are just a few of the issues we’ll address:

    •How ready is your marketing leader and inbound advocate?
    •How ready is your email list?
    •What should your first marketing goals be?
    •What services will you outsource?
    •Appropriate document management for security and version control
    •Is the needed social media protocol in place?
    •Roles of team members

    The presenter, Marguerite Inscoe had a 12 year career in workplace learning and performance before transitioning to inbound marketing 5 years ago. She is a blogger, social media marketer, email marketer, and certified with Hubspot as a partner. This fits around her other full time job as mom, wife, choir member, and a martial arts practitioner.

    Marguerite’s full service agency, ReLaunchU, specializes in internet marketing for B2B companies - particularly those in the consulting and training industries.
  • Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.

    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you, based on business type, size, and industry
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Moderator: Natascha Thomson, CEO, MarketingXLerator

    Presenters: Paula Morris, Head of Campaign Management EMEA, Polycom; Cindy Garcia, Director Modern Marketing Best Practices, Oracle; Shino Tanaka, Director of Communications & Community Engagement, Madison Reed; Peter Tait, Founder, Customer Engines

    If you listen to people talk, it seems pretty obvious that everybody hates email.

    But do they really?

    Turns out that recent statistics do not support this myth. People hate bad email. But they like (and respond to) email that is timely, relevant and valuable.

    According to eConsultancy’s Email Marketing Industry Census 2015, 74% of companies surveyed consider email one of the best channels to deliver ROI.

    But shouldn’t modern marketers focus on social media and mobile marketing?

    According to McKinsey it’s a mistake to ignore email:

    “Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined".

    So how do you get most out of your email marketing efforts?

    This webinar brings together a panel of Silicon Valley marketing veterans who will share strategies and best practices to make you a better email marketer in B2B and B2C.

    Learn how you can improve your own email marketing programs by sending the smallest number of emails, with the greatest impact.

    At the end of the webinar, you will understand how to:

    • Send emails that your customers anticipate and value
    • Achieve high email open rates and conversions
    • Successfully integrate email and social media
    • Build long-term customer relationships
    • Have your customers seek your guidance on their journey through the buyer cycle
  • Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.

    The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.

    In this webinar you'll become an email personalization powerhouse when you:

    • Learn how to can increase your email open rate and click-through rates

    • Discover new data types for personalization: It goes far beyond the recipient's name

    • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)

    • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size

    • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."

    Sign up now and you'll get a reminder – personalized, of course.

    Speakers:
    Andrew Jones, Analyst, VB Insight
    Monica Zent, CEO, Foxwordy
    Kevin Michael Gray, Founder, ApproveMe
    Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Andrew Jones' VB Insight report, published in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In the past 12 months, consumer expectations of email marketing have rapidly increased. Broad messages to mass audiences are achieving limited results, with 54% of consumers saying they would end a relationship with a brand if they were sent irrelevant content.

    To be successful in 2016 and beyond, email marketing campaigns need to be hyper-personalized to each recipient, leveraging demographic, behavioral and real-time contextual data to create a compelling email experience.

    In this webinar, Katrina McEwan, UK/EMEA Marketing Manager at Movable Ink will discuss the current email marketing landscape and the trends that will make an impact in 2016. In addition, she will share how leading brands are using personalization and contextualization to create high-performing campaigns with results to match.
  • From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

    Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programmes.

    You’ll learn the ins and outs of how BrightTALK can help you:
    - Design the key emails you need to boost webinar registration and attendance
    - Optimise email sends to maximise open and click-through rates up to 10x higher
    - Re-engage up to 25% more audience with strategically crafted emails
  • The digital age has changed marketing forever. Consumers are increasing expecting marketing to be more of a service to them, than for brands to use marketing as mouthpiece. Marketers have to ‘adapt or become obsolete’, as the future of marketing has already arrived. There is an unprecedented amount of possibilities with that makes life easier for consumers who are looking to buy. The winners in 2016 will be those marketers who adopt and innovate new best practices with a best of breed marketing automation ecosystem.
  • According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.

    Keynote speaker: information will follow soon

    Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • Email marketing has become a hugely powerful marketing tool which can help build strong relationships with your customer and drastically expand your business. However with growing competition, there is a need to create content that not only stands out but engages the reader. This can be managed with a few easy check points.

    · Managing your database
    · Who to target
    · What to write to create stand out
    · Analysis and follow up
  • Social advocacy has become a key component of many organisations’ social media strategies, whether they want to focus on Employee, Customer, Ambassador, Channel, or Influences advocacy. Join Microsoft, Xerox, Avalara, Zoe Sands, the social selling expert and Ian Moyse the number 1 cloud influencer on social media in a panel discussion about social media advocacy and the best practices and tips to making your program a great success in 2016 and beyond.
  • From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

    Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programs.

    You’ll learn the ins and outs of how BrightTALK can help you:
    - Design the key emails you need to boost webinar registration and attendance
    - Optimize email sends to maximize open and click-through rates up to 10x higher
    - Re-engage up to 25% more audience with strategically crafted emails
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • Purpose, value, trust - these words that are the foundation of the new world of B2B marketing. Incredibly telling, they provide critical clues to the 2016 buyer. Your buyer’s expectations, discovery paths, and mindset are all quite different from just a few years ago. But, how and why are they different?

    Unlocking these mysteries holds the key to discovering our new roles as marketers, success in marketing and sales, pipeline, lifecycle for 2016 and beyond. Join Mathew Sweezey, Principal of Marketing Insights at Salesforce, as he shares with us valuable information on the ever-evolving B2B marketing world. You will:

    - Explore how today’s buyer is different, and why identifying these differences is crucial to a B2B marketer’s success
    - Discover how and why a CMO’s understanding of the new B2B marketing landscape and technology can spell success (or otherwise) for both marketing teams and buyers
    - Learn why the future of demand is undeniably now the new “middle” and how this effort is fueling new marketing roles and relationships

    Fair Warning: Be prepared to be inspired!
  • How to overtake competitors and gain insights into your market by getting one step closer to your customers.

    Let’s face it, your acquisition strategy isn’t considerably different to anyone else in your space, even incumbents seem to be catching up with the new methodologies. But there are always ways to outpace your competitors.

    Let me introduce you to marketing’s new weapon, the demand generation rep, a new breed of marketeer/salesperson who isn’t afraid to jump on the phone when he needs to but is also great at delivering value via content, social media and running e-mail campaigns.
  • We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.

    In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.

    You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.

    In this webinar, you’ll:

    * Get five key tips to move the needle in your existing digital strategy
    * Learn what Gamestop and Playboy are doing to keep ahead of the competition
    * Discover new ways to engage with mobile customers (and some of them are surprisingly simple).

    Speakers:

    Robin Zucker, SVP Marketing, Digital Media, Playboy
    Jason Allen, VP of Digital, Gamestop
    John Koetsier, Mobile Economist, Tune
    Wendy Schuchart, analyst, VentureBeat

    Register today for this free and interactive CMO roundtable discussion.

    Sponsored by TUNE
  • In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.

    In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.

    Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.

    You’ll learn:
    How to define your event marketing goals and measure progress
    How to reimagine your event experience to engage attendees
    How to demonstrate the value of events to your leadership team
  • Referral programs generate a clear impact on top line revenue and provide leads that convert better and faster than traditional marketing leads. If you are thinking about starting a referral program there are many things to consider and you most likely have a few questions.

    Join Trisha Winter, CMO at Amplifinity to discuss how to start a referral program that will garner success and provide unparalleled ROI.

    What you'll learn:

    • The benefits of a referral program
    • How to take advantage of your current assets
    • What referral features spark success
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    Speakers:
    * John Koetsier, Mobile Economist, Tune
    * Scott Monty, Principal and Author, former head of global social media, Ford Motor Corporation
    * Andrew Paradise, CEO, Skillz
    * Wendy Schuchart, Moderator, VentureBeat


    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.


    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology solution. With Pardot, B2B Marketing Automation by Salesforce, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 30-minute look at how Pardot can:

    - Provide the insight sales needs to lead the conversation
    - Allow marketing to effortlessly nurture leads to a sales-ready state
    - Identify target buyers and key stakeholders, and more.
  • This live webinar will be led by key insights from Econsultancy’s Quarterly Digital Intelligence Briefing: 2016 Digital Trends, published in partnership with Adobe.

    Based on trends and data gleaned from a global survey of 7,000 marketing professionals, hear lively discussion that will outline:

    - The importance of customer experiences to develop sustainable competitive advantage
    - Key dependencies such as personalisation, marketing automation and other implications for managing marketing activities
    - Trends that will impact your role and the wider competitive environment
    - First-hand examples of companies that are taking the lead to contextualise the insights that have surfaced from this research
  • Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels.

    Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see.

    Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’

    Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session.

    In this half-hour webinar, you'll:

    * Learn how to save face with your angriest customers -- and turn them into your most valuable asset.
    * Use social media management tools to curry favor with the faceless customers you don't even realize you had.
    * Increase customer engagement across the board.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology
    * Jay Baer, social media guru and best-selling author "Hug your Haters"
    * Wendy Schuchart, moderator, VentureBeat

    For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.
  • This year is going to be THE year of Instagram marketing. In the last quarter of 2015, Instagram rolled out paid programs for select partners and ad-tech companies.

    In this Marketing Week webinar in association with AdRoll; Alan Fitzgerald, Solutions Specialist EMEA AdRoll, and Erica Moss, Community Manager Bitly, break down just how businesses can make the most of Instagram from organic, paid, and partner campaigns.

    • Why Instagram might just be the best channel for social media marketing
    • Prime examples of how to build effective Instagram content
    • How to build great partner marketing campaigns
    • How paid ads on Instagram work & what companies can do to make them the most effective
  • When it comes to advancing the pipeline, B2B marketers face a common problem: audiences are rarely want to be sold, but you have to generate new opportunities for sales. Webinars are amongst the best formats to engage with prospects, but how do we resolve the tension of not being sales-y while still generating revenue?

    The good news is that research has analyzed how the brain wants to consume information when your intent is to persuade. The end result? Influencing decision makers with integrity to successfully increase marketing-influenced pipeline.

    Join Roger Courville, CSP, author of The Virtual Presenter’s Playbook and connectorship expert for a lively session on how to:
    - Get inside your prospect's brain so that it hears your message
    - Create a sound story foundation that works for both webinar invitations and presentations
    - Incite action through this simple process for creating webinar presentations
    - 4 techniques for non-salesy persuasion in your webinar presentation

    Bonus: Two attendees at the live presentation will receive a signed copy of Roger’s not-even-on-the-market-yet book, The Virtual Presenter’s Playbook.