Hi [[ session.user.profile.firstName ]]

Marketing Operations and Automation

  • Move From One Bot to Many
    Move From One Bot to Many
    Steve Walker, Roger Arias Recorded: Jun 13 2019 28 mins
    Robotic process automation, or RPA, can speed up and improve many rote business processes. Learn how to scale up or expand into other areas of your business with tips to accelerate your success, from technologies to processes, in a center of excellence framework.
  • Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Getting Ready for CCPA: How it Differs from GDPR and Strategies for Compliance
    Maltie Maraj, Senior Counsel, Tealium & Ted Sfikas, Director, Solutions Consultants, NA & LATAM Recorded: Jun 11 2019 61 mins
    In just 7 months from now the California Consumer Privacy Act (CCPA) will go into effect. This new privacy legislation is slated to be one of the toughest data privacy laws in the US and reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.

    Most brands are quickly trying to ramp up and understand how to comply for CCPA but are left wondering what CCPA means for them, what the differences are between CCPA and GDPR and what key initial steps towards compliance they need to be taking.

    The CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals. Hear from both a legal and a technological perspective and earn:

    - The differences between GDPR and CCPA

    - How crucial it is to have your customer data governed in an automated fashion to ensure compliance with both laws

    - What specific rights each regulation focuses on

    - The legal and technologist approach to ensuring compliance with both

    - How ensuring the vendors and martech solutions you’re working with can help ensure compliance and overall data governance

    - And so much more!
  • Real World Applications of AI in FinServ Customer Data Strategy
    Real World Applications of AI in FinServ Customer Data Strategy
    Peter Ku, VP Informatica, Chris Cingrani, Informatica, Glenn Riedel, Informatica, Bryan Weinman, Informatica Recorded: Jun 11 2019 36 mins
    There are hidden insights in your data that can help you improve experiences and reduce risk. During this webinar, Informatica experts will share several examples of how Financial Services organizations are improving experiences and reducing risk by leveraging a Customer 360 view to get a better understanding of the individuals they interact with. We will also share how those insights can be confidently linked to individuals and key relationships identified so that timely action can be taken.
  • Data, Attribution & Reporting: Question & Answer Session
    Data, Attribution & Reporting: Question & Answer Session
    CleverTouch Marketing Recorded: Jun 10 2019 11 mins
    A Q&A session with speakers Iron Mountain, Robert Walters and CleverTouch.
  • Pathways to Cloud Data Warehouse Modernization
    Pathways to Cloud Data Warehouse Modernization
    David Loshin, TDWI Deepa Sanker, Informatica Recorded: Jun 9 2019 61 mins
    As the volume of data across enterprises continues to grow exponentially, organizations are looking to cloud data warehouses for scalability, flexibility at lower costs. But moving to a cloud data warehouse requires planning and a strategic approach.

    In this upcoming webinar, join David Loshin from TDWI along with Deepa Sankar and Nassir Khan from Informatica for a discussion of best practices to achieve faster time-to-value from cloud data warehousing.

    You’ll learn:
    - Economic benefits of cloud data warehousing
    - Core capabilities for modernizing your data warehouse in the cloud
    - Why a comprehensive integration platform as a service (iPaaS) plays a key role in success
  • Digital Twins for Yield
    Digital Twins for Yield
    Mike Alperin, Manufacturing Industry Consultant, Steven Hillion, Sr. Director Data Science Recorded: Jun 6 2019 24 mins
    Digital twins are virtual representations of physical systems. The current interest in them is fueled by the convergence of IoT, machine learning and big data technology. As process complexity increases, they are becoming key to efficient operations and high product yields.

    There is now a demand for ‘wide-and-big data’ analytic solutions that detect associations between product quality metrics and thousands to millions of process variables. These cutting edge solutions can support root-cause and predictive analyses. Further, the results must be available close to "real-time" to enable useful process interventions — for example to identify subtle equipment changes, process shift or drift, or to predict and remedy substandard yield for a lot in the line.

    This webinar focuses on the implementation of a semiconductor manufacturing digital twin for yield that detects associations between product quality metrics and up to millions of predictor process.

    What you will see via demos and learn about:

    -How hybrid big-data plus in-memory systems are being utilized to address the various new analytic and IT-architecture problems associated with this challenge
    -How to combine large-scale distributed analytics capabilities with comprehensive server- and in-memory-based advanced analytics
    -How to deliver actionable interactive results through intelligent visualizations.
  • Masters of Data: Connecting Events to Results
    Masters of Data: Connecting Events to Results
    Jon Phillips, VP of Product Management, Certain Recorded: Jun 5 2019 60 mins
    As the importance of data grows for marketing organizations, marketing ops is taking on an increasingly prominent role. Events, the channel that delivers the highest engagement, is the one channel marketing ops pros have struggled to incorporate into their data strategy and is the final frontier for digital transformation. Brad West, Global Manager, Marketing Technology at Rockwell, will walk through how Rockwell has transformed their marketing ops organization globally. Supported with a strong data strategy for events, Rockwell captures more intent data and develops detailed insights on their attendees. Using these insights, Rockwell’s marketing and sales teams are take personalized, real-time action to drive better results and improved efficiency.
  • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK Recorded: Jun 5 2019 51 mins
    Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

    In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

    •The confluence of trends, new players and events fueling this revolution
    •How customer journey “shopping modes” are critically different in grocery
    •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
    •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
    •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
  • Smart City Solutions: Futuristic or Feasible?
    Smart City Solutions: Futuristic or Feasible?
    Ritika Sehgal Director PreSales Analytics and Ashwin Datla Senior Solution Consultant TIBCO Software Recorded: Jun 3 2019 29 mins
    How does a modern city transform into a smart city? A city that would like to function as an integrated orchestration of people, processes, services, organizations and technologies to enhance living conditions has some challenges.

    What’s needed is an agile AI and machine learning-enabled ecosystem that can provide intelligent, connected and predictive services in healthcare, utilities, and/or transportation.

    Watch this short webinar on smart cities for real-life customer examples of how TIBCO’s Connected Intelligent solutions can help:

    - Make use of data sources for informed decision-making
    - Monitor and manage change through streaming analytics
    - Realize new revenue streams and engagement models for modern urban environments
  • EPAM: Engage Users & Accelerate Analytics Adoption
    EPAM: Engage Users & Accelerate Analytics Adoption
    Botond Kopacz, product owner, -Enterprise Analytics, EPAM Systems, Recorded: May 30 2019 27 mins
    EPAM Systems’ Visualization Suite for TIBCO Spotfire

    EPAM Systems’ Visualization Suite is a package of accelerators for improving user experience through embedded features, self-service guidance, and custom look & feel:

    -EPAM Guided Tour
    -EPAM Floating Visuals
    -EPAM Visual Replacement
    -EPAM Visualization Widgets
    -Using the EPAM Visualization Suite, you can increase business user engagement and accelerate analytics adoption by:

    -Enhancing analytics understanding
    -Automating training guidance
    -Creating transparent and easy-to-overview reporting
    -Providing visually appealing analytics

    Watch this webinar featuring Botond Kopacz, product owner, -Enterprise Analytics, EPAM Systems, to learn how EPAM Visualization Suite integrates BI & analytics into your corporate culture to contribute to your success.

    Contact EnterpriseAnalytics@EPAM.com for more information or to schedule a free consultation.



    About EPAM SYSTEMS
    Since 1993, EPAM Systems, Inc. (NYSE: EPAM) has leveraged its software engineering expertise to become a leading global product development, digital platform engineering, and top digital and product design agency. Through its engineering DNA and innovative strategy, consulting, and design capabilities, EPAM works in collaboration with customers to deliver next-gen solutions that turn complex business challenges into optimized business outcomes.
  • Blockchain & Manufacturing
    Blockchain & Manufacturing
    Nelson Petracek, Chief Technology Officer TIBCO Software Inc. Recorded: May 29 2019 64 mins
    A Smarter Way to Drive Efficiency in the Semiconductor and Electronic Supply Chains

    For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing.

    Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities.

    Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.

    Topics addressed:

    -Enterprise blockchains
    -Associated manufacturing use cases
    -Considerations & myths behind successful blockchain implementation

    With over 20 years’ experience, Nelson works to deliver solutions for the next stage of digital business, drawing upon his deep knowledge of cloud, blockchain, low­-code applications, microservices, and event -driven applications.
  • Deliver More Personalized, Real-Time & Relevant Customer Experiences
    Deliver More Personalized, Real-Time & Relevant Customer Experiences
    Chris Slovak, VP Global Solutions, Tealium Recorded: May 29 2019 42 mins
    It’s crucial that organizations start focusing more on people, and less on campaigns, when it comes to launching successful personalization strategies that exceed customer expectations. Most brands are focusing on leveraging Campaign Orchestration to enable personalization with their data, however, the secret weapon to really connecting data between multiple teams, tools and technologies is Customer Data Orchestration.

    Confused as to what each approach is? And why one is more impactful for your business than the other? We don’t blame you as both approaches aim to capture and synchronize customer data across multiple technologies in the hopes of delivering more relevant and personalized experiences for customers.

    Join to learn the differences between Customer Data Orchestration and Campaign Orchestration, as well as:

    - Why personalized experiences are so important to the customer journey

    - How to see data as an asset (and leverage people, technology and processes) to see it as your company’s greatest competitive advantage

    - Key benefits and differences between Customer Data Orchestration and Campaign Orchestration (and which strategy your brand should be employing)

    - How to put Customer Data Orchestration into play in your organization

    - Use case examples of why Customer Data Orchestration is so crucial to a brand’s personalization success

    - And so much more!
  • Think Like an Instructional Designer When Delivering Technical Documentation
    Think Like an Instructional Designer When Delivering Technical Documentation
    Kristine Murphy, Margaret Collins, Lawrence Orin, and Joe Gelb Recorded: May 29 2019 60 mins
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, and Danny Stout, Sr. Solutions Consultant, TIBCO Software Inc. Recorded: May 29 2019 30 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    -Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    -How multi-variate statistical process control can help to detect deviations from a baseline
    -How to monitor in real time the OEE and produce a 360 view of your factory

    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • Embedded Reporting 101
    Embedded Reporting 101
    Scott Anderson, Senior Solutions Consultant Shane Swiderek, Product Marketing Manager Recorded: May 23 2019 55 mins
    Guiding principles for adding reporting to your application

    This webinar will examine the fundamental methods and considerations to start an embedded reporting project. Most importantly, it will help you answer the tough questions that are critical to ensure your project’s success.

    Topics covered:

    -What type of reporting do you need? (static, interactive, and/or self-service reporting)
    -What level of embedding do you need? (separate reporting portal, an in-application reporting tab, or a fully embedded, inline reporting solution)
    -How do you deploy embedded reporting within your application? (best practices for shared security and access permissions, performance & load balancing, data architecture, and more)
  • Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Red Hat acquires more of their ideal audience on BrightTALK using Content Leads
    Susan Gilchrist, Red Hat, Principal Program Marketing Manager Recorded: May 16 2019 2 mins
    Red Hat primarily came to BrightTALK with demand generation needs. They found that many of their converted leads, engaged with their content on BrightTALK multiple times.
  • Data Science: Collaborate, Operationalize, and Scale ML across the Organization
    Data Science: Collaborate, Operationalize, and Scale ML across the Organization
    Danny W. Stout,, David Sweenor Recorded: May 16 2019 42 mins
    If yours is like most organizations, you are keenly aware that analytics is the fuel for a successful digital transformation. So, given that you have access to voluminous amounts of data and a plethora of algorithms, is there a secret ingredient that you (and most other organizations) are missing?

    To deliver predictive insights, you need to increase focus on deployment, management, and monitoring of analytic models. To monetize and realize the value of data science, you need to focus on production refinement. This is the secret ingredient leading to competitive advantage. Watch this webinar to learn more.

    Speakers:
    
Danny W. Stout, Ph.D., Senior Solutions Consultant and Pre-Sales Professional, TIBCO Data Science, TIBCO Software 

    David Sweenor, Global Analytics Marketing Leader, TIBCO Software
  • Ready-to-Use Marketing Dashboard Templates For Tableau
    Ready-to-Use Marketing Dashboard Templates For Tableau
    Matt Hertig, CEO, Alight Analytics Recorded: May 16 2019 45 mins
    Get a guided tour of Alight’s new Tableau dashboard templates, powered by ChannelMix, the world’s most powerful data engine for marketing. These turnkey templates give marketers unmatched insight into campaign and channel performance.

    In this webinar, you'll learn:

    > Why data connectors aren't enough for real-world marketers
    > How to unleash the full power of Tableau for visual analytics
    > How ChannelMix's OneView technology has changed the analytics game for marketers
  • Meet the Experts: Enrich Informatica MDM with Dun & Bradstreet Data
    Meet the Experts: Enrich Informatica MDM with Dun & Bradstreet Data
    Monica Mullen, Informatica, Michael Anderson, Dun & Bradstreet, and Rob Caplan, Globalsoft Recorded: May 15 2019 58 mins
    Business data changes at a fast pace, which makes it a challenge to keep current and enrich existing mastered records as businesses merge, titles change, and locations move. D&B Direct for Informatica, lets you quickly take advantage of Dun & Bradstreet Data and deliver the data structure, connectability, coverage, and quality you need to create and maintain a reliable and consistent experience across your organization and business relationships.
    In this webinar, you’ll learn how D&B Direct for Informatica can help you achieve a common, trusted view of your business relationships across enterprise workflows in a fraction of the time, enabling better decision-making while decreasing the time-to-value of your MDM investment. Helping you to accelerate data-driven digital transformation with D&B Direct for Informatica.
  • Easy Data Integration Tips for Building High-Value Reporting Systems
    Easy Data Integration Tips for Building High-Value Reporting Systems
    Shane Swiderek, Product Marketing Manager, TIBCO Software and Gene Arnold, Senior Solutions Consultant, TIBCO Software Recorded: May 9 2019 60 mins
    Setting up a reporting system is a process: Connect to data. Integrate data. Develop reports. Distribute reports. It sounds so simple, yet those who have done it, know it is far from easy.

    Too often the process involves writing painful integration code, multi-page queries, custom report logic, and applying a lot of technical “glue” to get things up and running. In this webinar, you’ll learn a highly simplified process for integrating data and distributing reports—and how it can be used to support many powerful reporting use cases.

    Topics covered:

    -Two popular data integration + reporting use cases
    -Step-by-step tutorials on how to set up solutions for burst and event-based reporting
    -How to use the Connect capability within TIBCO Cloud™ Integration and TIBCO Jaspersoft® to handle all data integration and reporting needs
    -Product Demos and Q&A
  • WhiteHat is getting a 6.3x return on investment through BrightTALK
    WhiteHat is getting a 6.3x return on investment through BrightTALK
    Savina Angel, WhiteHat Security, Director, Demand Generation Recorded: May 8 2019 2 mins
    WhiteHat came to BrightTALK needing to reach new audiences and increase their reach beyond those that visited their website. Through a regular cadence on their BrightTALK Channel, WhiteHat has seen a 6.3x return on their investment through revenue from BrightTALK sourced leads.
  • The ROI for VR/AR in Advertising and Marketing + Monetization
    The ROI for VR/AR in Advertising and Marketing + Monetization
    VR/AR Association, Sophia Moshasha, Brightline, David Ripert, Poplar, Terry Proto, Alan Smithson, Deborah Worrell Recorded: May 8 2019 76 mins
    We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others
  • The Digital Economy Happened, What's the Next Disruptor?
    The Digital Economy Happened, What's the Next Disruptor?
    Shawn Rogers, Senior Director Analytic Strategy Alan Herron, Analytics Campaigns Architect Recorded: May 2 2019 55 mins
    The Digital Economy was a term coined 1995. It's materialized, and the world is a vastly different place for everything from getting a taxi to buying a book. Now, here comes the next disruptor: the Algorithmic Economy. How do data scientists and business analysts get out in front of it?

    In this discussion, we look at the Algorithmic Economy and how you can embed and distribute analytics across all your data: big, streaming and anything else. 

    Join Shawn Rogers, internationally recognised thought leader, speaker, author and instructor on the topics of analytics, big data, cloud, data integration and social analytics, and Alan Herron, analytics architect. They will take you through how the Algorithmic Economy will reshape our lives and impact our world for good.

    As we move into an era of positive disruption ― The Algorithmic Economy ― this is a session you just shouldn’t miss.
  • Maximizing CRM ROI: Top 5 Underutilized Features You Never Knew About
    Maximizing CRM ROI: Top 5 Underutilized Features You Never Knew About
    Jenna Bunnell, Marketing Manager at Copper Recorded: May 1 2019 23 mins
    Survey says...

    We're not using our CRM to its full potential.

    Contact management is just the beginning of what your CRM should be doing for you—and if you’re only using it as a database, you’re probably wasting money every month on tools you don’t need.

    Aside from keeping you organized, your CRM should be providing you visual sales forecasts, task management, and the ability to be fully functional in your CRM on the go. And if it isn’t doing these things, chances are, you have another tool in your tech stack that you’re paying for that is.

    We want to show you all the little things that make the best teams run smoothly and efficiently like:

    - Task automation
    - Event reminders
    - Email tracking alerts

    Sign up for the on-demand webinar to learn about all the little-known CRM hacks that can save you $$$.
    .
  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell Recorded: May 1 2019 60 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • How to start using the Luminati Proxy Manager
    How to start using the Luminati Proxy Manager
    Roi Paz, Product Manager Jun 19 2019 2:00 pm UTC 10 mins
    Learn how to start with Luminati’s Proxy Manager.

    Agenda:
    - What is the Luminati Proxy Manager
    - Proxy ports and preset’s
    - IP rotation
    - Long single session
    - Geo, ISP, ASN and carrier targeting
    - Success metrics
    - HAR viewer and session logs
  • Event Execution - Get Your ROI and More
    Event Execution - Get Your ROI and More
    Expert Marketing Advisors Jun 20 2019 5:00 pm UTC 60 mins
    End-to-End Event Execution: Elevate Physical Events to Digital Success

    Events are a handy tool in a marketer’s toolbox. At the surface, they serve as a great opportunity to get in front of the right target audience, interact with potential and current customers, spread brand awareness, and lead generation. Most businesses focus on the booth look, SWAG, table arrangement, etc. Though those are all important things to focus on, we are here to urge you- Don’t be like most businesses! Take your event beyond!

    In this webinar we will teach you how to extend the life of your event and the depth of your marketing arsenal. Get more leads and better leads than your competitors through our proven end-to-end event execution strategy.

    In this webinar you will learn:
    - Pre-Event, During Event and Post-Event Best Practices
    - How to leverage the event to supplement your Digital Footprint, SEO, SEM
    - Capturing Onsite Event Value to make an impact online for months after the event has ended

    At the end of the day, events are expensive $$$ and though they are a valuable vehicle in generating quality leads, there is more that you can do to get extreme ROI for your business. Join us as we cover big picture event strategies and day-of tactics that will make a big difference in growing your marketing reach.


    About Expert Marketing Advisors: With over 20+ years experience in B2B marketing, we have proven success in the market and in the tech industry. Our team of highly-seasoned experts reach all areas of marketing and bring companies to the next level at a pace your competitors will not be able to match.
  • Precision Content Structured Authoring Training Workshop: Writing Microcontent
    Precision Content Structured Authoring Training Workshop: Writing Microcontent
    Rob Hanna Jun 25 2019 5:00 pm UTC 60 mins
    In an omnichannel world, people want information they can easily use. To do that, you need content that is designed and structured for user-intent and optimized for today’s technologies. It needs to be microcontent. However, when it comes to creating content, most organizations are stuck with outdated processes and old-school tools. Your organization needs to have the right information flowing to the right people so your business can thrive.

    Structuring your content is a critical first step. Structured Authoring Training is a standardized, methodological approach to content creation based on decades of research into how the human brain reads and understands information and modern content creation best-practices.

    Join Scott Abel and his special guest, Rob Hanna and attend this webinar to learn about the three-day Precision Content® Structured Authoring training course and receive a $300 discount for the upcoming three-day public course in San Jose CA, August 14-16, 2019.

    By the end of this webinar you will have learned:

    1) What structured authoring is and why it’s important when considering omnichannel digital transformation
    2) Why we need to write differently and focus on user-intent
    3) How the five information types will help you align your writing for microcontent delivery
  • Blockchain & Manufacturing
    Blockchain & Manufacturing
    Nelson Petracek, Chief Technology Officer TIBCO Software Inc. Jun 25 2019 6:00 pm UTC 64 mins
    A Smarter Way to Drive Efficiency in the Semiconductor and Electronic Supply Chains

    For years, manufacturers have been trying to streamline processes and associated supply chains by building marketplaces, standardized exchanges, and monolithic systems. In many cases, these solutions missed the mark, resulting in fragmented and brittle processes without easy data sharing.

    Blockchain, the underlying technology behind Bitcoin and other cryptocurrencies, can potentially solve these problems. Sharing information via a trusted distributed network with embedded business logic offers many benefits for manufacturing, especially when combined with the IoT and AI communities.

    Watch this webinar: Blockchain & Manufacturing: A Smarter Way to Drive Efficiency in the Semiconductor and Electronics Supply Chains, with speaker Nelson Petracek, chief technology officer, TIBCO Software.

    Topics addressed:

    -Enterprise blockchains
    -Associated manufacturing use cases
    -Considerations & myths behind successful blockchain implementation

    With over 20 years’ experience, Nelson works to deliver solutions for the next stage of digital business, drawing upon his deep knowledge of cloud, blockchain, low­-code applications, microservices, and event -driven applications.
  • 3 ways to navigate your way to Business Transformation enabled by digital
    3 ways to navigate your way to Business Transformation enabled by digital
    Arun Trivedi Jun 26 2019 4:00 pm UTC 45 mins
    Digital Transformation is dead! As you plan your journey, one of the first steps is to think about what needs to be done, why and how. The webinar presents 3 ways to navigate your way without losing track of your goal(s).

    Each path has its own set of focus areas. Irrespective of he approach you take, their are 6 dimensions of transformation that you must plan around to be successful.
  • Is Your Company’s Data Ready for Machine Learning?
    Is Your Company’s Data Ready for Machine Learning?
    Ted Sfikas, Director of Solutions Consultants, North America and LATAM, Tealium Jun 27 2019 3:00 pm UTC 47 mins
    Machine Learning (ML) is a new field, and there is a competitive advantage to those first adopters. Yet, many companies are buying ML technologies and developing strategies before they have taken the appropriate step back to evaluate whether their data is ready or not.

    In this webinar, we’ll explore the evolution of Machine Learning as part of the broader data science discipline, and discuss why the fundamental need for data readiness is so crucial. Learn key steps to evaluate the readiness of your data and review how a governed data supply chain using automated orchestration can deliver a reliable engine for Machine Learning platforms today.
  • Turning your Documentation into Answers Using Taxonomy
    Turning your Documentation into Answers Using Taxonomy
    Lawrence Orin Jun 27 2019 5:00 pm UTC 60 mins
    In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.

    Join Scott Abel, The Content Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
  • Making marketing automation a reality
    Making marketing automation a reality
    Katie Jameson - Head of EMEA Marketing at Act-On Software Jul 2 2019 2:00 pm UTC 60 mins
    The case for marketing automation (MA) is clear, with companies well aware of the benefits such as increased sales, reduced costs, and improved customer experience.

    But the path to successful adoption and implementation of this technology is not always clear.

    Which is where this webinar will help you take the right steps on your marketing automation journey.

    In this webinar, led by Katie from Act-On, you’ll learn the 7 steps to make MA a reality, plus:

    1.What the first steps of your MA journey should look like
    2.What questions to ask potential vendors before purchase
    3.The importance of culture, ownership and process
    4.Building a business case for MA
    5.What an effective MA process and strategy looks like
    6.How to leverage MA to encourage sales and marketing alignment



    Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Jul 10 2019 5:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Ramesh Veerappan,Shawn Petway,Khuan Tan, Dharma Kuthanur Jul 10 2019 5:00 pm UTC 58 mins
    As Railinc modernizes its data infrastructure, critical data has become distributed across Oracle, data lake and tools like SAS, and business users have been challenged to find and understand the data they need. Railinc embarked on a major effort across business & IT to address this problem by cataloging all data assets and adding business context to the data to enable easy search and discovery. Confidence in the data was improved through visibility into how datasets were created and business descriptions and tags that added business context, along with a focused/phased approach to drive business user adoption. Railinc will share valuable lessons and best practices related to both: (1) deployment and scaling; (2) driving business user adoption.
  • How to Build a Better Marketing Dashboard
    How to Build a Better Marketing Dashboard
    Dan Duncan, Analytics Product Manager, Alight Analytics Jul 17 2019 4:00 pm UTC 60 mins
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
  • Manage Your Time; Skyrocket Your Success
    Manage Your Time; Skyrocket Your Success
    Alexis Haselberger, Time Management Coach Jul 17 2019 5:00 pm UTC 60 mins
    In this webinar we discuss the 3 primary roadblocks to productivity and simple methods to overcome them. Learn easy-to-implement techniques that will allow you to spend more time on the things that matter, decipher the difference between immediacy and priority, and make more progress on your goals and projects than you previously thought possible.

    Join Scott Abel, The Content Wrangler, and his special guest, time management expert Alexis Haselberger to learn the most common roadblocks around productivity, and how to overcome them with these three takeaways:

    1) How to create an effective task management system

    2) How to make time for your most important projects and

    3) Easy-to-implement techniques for minimizing distractions and increasing focus.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Jul 23 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • [#ContentOps] Content Operations: Myths vs. Facts
    [#ContentOps] Content Operations: Myths vs. Facts
    Moderator: Rahel Bailie. Panelists: Joe Gollner, France Baril, Adam Hawes, and Deane Barker Jul 24 2019 5:00 pm UTC 60 mins
    Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.

    We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?

    Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Aug 7 2019 5:00 pm UTC 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company Sep 4 2019 5:00 pm UTC 57 mins
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • Creating Simplified Graphics with Snagit!
    Creating Simplified Graphics with Snagit!
    Daniel Foster, Strategy Lead, TechSmith Sep 24 2019 5:00 pm UTC 60 mins
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
     
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 2 2019 5:00 pm UTC 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Dec 4 2019 6:00 pm UTC 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.