Marketing Operations and Automation

Community information
The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
  • Marketers today enjoy potential opportunities from data like never before. While the insights gained from this information can lead to great things, in the age of Big Data, there is more information available than can be easily managed.

    Marketers must cope with obtaining meaningful data from a growing range of sources, maintaining and updating the data as it decays, and being able to use the data across systems and applications to draw actionable insights.

    Looking at these big challenges, it’s easy to see why a Gartner survey found that 82% of CMOs feel underprepared to deal with the data explosion. CRM tools that help manage customer relationships help direct a marketer’s focus and create efficiencies, but without quality data, a CRM’s potential benefits cannot be fully realized. In turn, the customer relationship suffers.

    Marketers need a way to make technology work for them to drive insights, while being able to acquire and retain the referential external data from trusted sources to fully understand their prospects and customers. With this ideal world in place, marketers can drive decisions, increase ROI, and maintain great customer relationships to keep their organizations competitive. Register for this webinar for a look at the three key challenges marketers face with data today, and the strategy for mitigating the issue using a new way of looking at data.

    Presented by Dun & Bradstreet and Informatica Data as a Service.
  • Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.

    Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).

    Join Frost & Sullivan and BrightTALK to learn how to:
    - Leverage activity data to interact with prospects & customers
    - Engage with customers and prospects through key content
    - Deliver real value to your prospects through webinars
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews


    Speakers:
    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.

    RNDC's challenges were:
    Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
    Keep pace with emerging technologies
    Build mobile solutions focused on Sales Force Automation
    Standardize wherever possible and drive utilization

    In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.
  • There is a lot of buzz about Advocacy, but should you care? Jonathan Murray, Draper Triangle Managing Director, provides a breakdown of the types of technologies that are being grouped under “Advocacy”. Brian Gladstein, EVP of Technology Marketing at GYK Antler discusses what both brand awareness and demand generation marketers should be considering within Advocacy and will provide an approach to help you figure out how to get started with advocacy technology.

    What you’ll learn:
    The 4 different technology groups under the Advocacy market
    The challenges that are driving technology purchases
    The buyers for each group
    Where to start leveraging advocacy for your business
  • For the best chance of winning well-deserved publicity and prestige for you team, you’ll want to be working with all the information available. Join Ashley Friedlein, President of Centaur Marketing, to get insider insight on exactly what the judges are looking for and discover how you can truly benefit from the wider Masters experience.

    We understand that there’s no one-size-fits-all approach to this, so Ashley will explore what ideas and formats could work for the different categories and talk through the judging criteria, as well as the opportunities available to entrants and how best to benefit from them.

    You’ll also be able to put your questions to him, so join us at 3pm, 29 August and put yourself ahead of the competition.
  • Despite past investments, obtaining a trusted 360-degree view your customer information across business lines to increase wallet share, streamline client on boarding, and improve customer experience has been difficult to achieve in the financial services industry. If these challenges are familiar to you, you are not alone. But what does it take to achieve success and become Customer Ready?

    It starts with treating data as a critical business asset, investing in a repeatable data governance program, supported by the latest data management solutions. Solutions that automate the creation, governance, and sharing of trusted customer profiles across the business that require a single, trusted, and consistent view of their customers, accounts, products, and business relationships.

    Join us for this special one-hour webinar as Informatica experts show the latest and proven Customer Ready solutions adopted by leading financial institutions to support the industry’s most pressing needs from growing revenue to complying with new and existing regulations. During this session, you will see how Informatica solutions can help:

    *Automate the connection, cleansing, reconciliation and enrichment of disparate customer data on an ongoing basis

    *Relate customer profiles across product and business lines with critical data about interrelated customer, accounts, products, services, and employees to gain a multi-dimensional view of customers’ preferences and interactions

    *Future-proof customer-centric strategies with flexible technology that quickly adapts to changing business needs and new data sources

    Register today and learn how great data can fuel your financial enterprise with trusted customer profiles.
  • The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.

    Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:

    •Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.

    •Help find new and high value audiences and monetize them.

    •Drive efficiencies across multiple channels and devices.

    •Learn how to create high value audiences and increase conversions on media campaigns.

    Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.
  • We’ve entered an unprecedented age in B2B marketing.

    Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.

    But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.

    Enter, Pardot. Join us on August 20th for this 30-minute webinar, as we explore the capabilities of this powerful tool and discuss how Pardot can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:

    - provide real-time visibility into a prospect’s digital engagements
    - deliver content to prospects how and when they want it
    - translate data into actionable insights for both sales and marketing
  • Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Learn how to:

    - Leverage content curation to generate content at scale
    - Amplify your content reach by integrating content, social and email
    - Extend the lifetime of your content
    - Measure ROI and content impacts on revenue
  • Knowing who your customers are, increasing customer satisfaction ratings, and improving customer interactions are among some of the most popular goals for companies striving to be customer centric. At the heart of these total customer relationship plans lies the ability to reach each and every customer - without fail - making it a number one priority.

    In this Meet the Experts Webinar, participants will learn how Informatica’s Data as a Service Contact Record Verification service can help you confidently connect with your customers using accurate and verified data.

    We’ll discuss Contact Record Verification to show how you can:

    - Ensure every mailing address in your database - regardless of what country your customers are in - can be verified for accuracy. Never have a returned piece of mail again!

    - Validate that every email address in your contact records is accurate at the mailbox level for both B2B and B2C customers. No more bounced email messages or blacklist threats!

    - Confirm that your customer’s phone numbers are accurate and up to date in over 240 countries and territories. No more complaints of, "You have the wrong number."

    Join the team from Informatica Data as a Service on August 18th to learn about these services and how they can be easily implemented wherever you acquire or store data - and start connecting with your customers today!
  • Knowing who your customers are, increasing customer satisfaction ratings, and improving customer interactions are among some of the most popular goals for companies striving to be customer centric. At the heart of these total customer relationship plans lies the ability to reach each and every customer - without fail - making it a number one priority.

    In this Meet the Experts Webinar, participants will learn how Informatica’s Data as a Service Contact Record Verification service can help you confidently connect with your customers using accurate and verified data.

    We’ll discuss Contact Record Verification to show how you can:

    - Ensure every mailing address in your database - regardless of what country your customers are in - can be verified for accuracy. Never have a returned piece of mail again!

    - Validate that every email address in your contact records is accurate at the mailbox level for both B2B and B2C customers. No more bounced email messages or blacklist threats!

    - Confirm that your customer’s phone numbers are accurate and up to date in over 240 countries and territories. No more complaints of, "You have the wrong number."

    Join the team from Informatica Data as a Service on August 18th to learn about these services and how they can be easily implemented wherever you acquire or store data - and start connecting with your customers today!
  • The secret is out! Our latest research 'Forget friendship. Show me the goods!' discovered the essential ingredients to creating irresistible emails - temptation, relevancy and clarity. In this webinar James Cooper, Professional Services Consultant at Pure360 will delve deeper into the findings on how to create emails recipients can't wait to receive.

    Watch this webinar and learn:


    - How you can feed temptation, relevancy and clarity into your campaigns, regardless of how advanced your email marketing is

    - Brands which have sent best practice campaigns and what you can learn from them

    - Advice on how best to use demographic and behavioural data to implement automations to improve your results
  • Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • August 13, 2015 at 10 am PT / 1 pm ET



    Speakers: Stewart Rogers, Director of Marketing Technology; VentureBeat
    Preeti Kelapure; Marketing Manager, Glassdoor
    Andrew Jones, Analyst, VentureBeat


    Hi there [first_name],

    We know that using personalization in marketing works, and not just in isolated incidents either. In looking at case studies across industries and channels, from email to web to location-based marketing, it produces amazing results.

    But consumers are worried about the use of their personal data: 96% of American consumers are concerned about data privacy, and 80% of consumers have changed their privacy settings. Today's customers have legitimate worries over the type of data marketers want to use in messaging, and advertising.

    In this webinar we'll deliver the latest research into how consumers feel about personalization. We'll tell you what consumers want, what they hate, and best practices on how to introduce personalization without being "creepy."

    After this webinar, you'll:

    * Know what types of personalization are acceptable, and which to avoid
    * Learn the correct process for on-boarding personalization, and how to manage when consumers opt-out
    * Understand what the future of personalization looks like, for both B2C and B2B organizations
    * Get an overview of the rules and regulations at play
    * Find out the marketing technologies that will save all marketers from crossing the "uncanny valley" into "Creepyville"

    If you're a CMO, SVP/VP of Marketing, Marketing Director, or Marketing Manager, you won't want to miss this. Sign up now...

    This webinar will be based on Stewart Rogers’ VB Insight report, which released on July 22, 2015.

    Check out VB Insight to access Stewart's report on personalization, and to access the latest research on Marketing Technology: http://insight.venturebeat.com


    Sponsored by Localytics
  • Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
    - How emotion is an essential element of great storytelling
    - Balancing structure and planning with spontaneous events
    - Necessity of a talented "crew"
    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • The state of digital marketing has changed dramatically as of late, and many companies are struggling to keep up with the massive shifts of strategy and related tactics. Everything you were told to do from as recently as six months ago might no longer work.

    Food trucks bring a dining experience to the people. How can we make content marketing serve your business in the same way? Join business advisor and author Chris Brogan to find out.

    Photo credit: Vendela Media
  • Whether you’re a marketer in a Fortune 100 company or a 100-person company, every piece of content starts with an idea. Big budgets can power high production content factories, but a little creativity can supercharge any campaign. Join Kathryn Kilner of GE Software to get ideas from some of the largest companies in the world that you can adopt with any budget to build awareness and capture leads for your business.
  • "Content Strategy Simplified" gives you the insight needed to get the most out of your content marketing efforts, regardless of what stage you are at.

    Learn how to setup, implement, monitor and adjust your strategies, ensuring you get the best results possible.
  • 70% of B2B organisations have increased their investment in content marketing over the past 12 months, but how do you ensure that your collateral resonates with your prospect audience – and generates tangible lead engagement?

    In this webinar, B2B marketing agency Fieldworks – specialists in the retail and technology sectors – will outline their roadmap from concept to conversation, covering topics such as:

    · What role does content marketing even play within lead engagement strategies?

    · How to come up with a great idea – and execute it too

    · Getting the audience right: segmenting content by persona

    · Getting the tone right: business people are still people!

    · The different roles of content throughout the engagement funnel

    · The final furlong: personalising content for hot prospects
  • We may not know what the future holds, but we can be confident as we move towards it. In this content marketing webinar, we take a look at emerging trends in content marketing, distribution and analytics. What will change? What will stay the same? And what marketing fundamentals will be useful as you move into the future?

    Join Chris Brosnahan, Content Manager at Hay Group, as he shares tips from his experience in his career in content, marketing and communications, and looks at lessons from a classic marketing text that have remained relevant over the years.
  • Five9 and American Support have come together to create more jobs for American veterans and their spouses with the help of cloud technology and a drive to deliver social change.

    Join Christine Crandell as she sits down with Dan Burkland, SVP Sales & Business Development at Five9, and Matt Zemon, President & CEO of American Support, to discuss how social responsibility and profitability have aligned in Silicon Valley.
  • From making CRM an administrative nightmare to deterring users – discover seven of the most common “deadly sins” companies make with their CRM - and how to correct and avoid these pitfalls.

    Join the operations manager of a leading electronics manufacturer and Scott Mangelson,

    Partner of Armanino’s CRM practice as they share the impact the Seven Deadly Sins of CRM have on users and your bottom-line. Use these tips to breathe new life into your current CRM or plan your next project.
  • Powerful reporting and actionable insights are key to optimizing your funnel, but 48% of B2B marketers feel they lack the analytics and reporting skills to measure their return on investment, and 33% aren't measuring ROI at all (Omobono).

    Fortunately, B2B marketers can use the power of Pardot + Salesforce to easily understand which campaigns, content, and channels truly impact ROI. Join Thomas Krawczyk, Solutions Engineer at Salesforce Pardot, for a 40-minute webinar to learn more about:

    - how Salesforce and Pardot work together to illuminate the marketing activities that are closing deals
    - which stage of the sales cycle your prospects are in — and where there are bottlenecks in your funnel
    - how to use data to optimize and forecast for better results
  • In today’s rapid-fire market, the time has come for everyone in the channel to embrace digital marketing or suffer the consequences. It is no longer a question of whether or not to engage, but rather to what degree and how to execute. Tune in as Heather K. Margolis of Channel Maven Consulting and Steven Kellam of CCI lead a strategic discussion and offer real-world recommendations on how to drive partner engagement and success through digital marketing.
  • Agile marketing in the age of the customer

    Sponsored by Workfront

    Presenters:
    Scott Brinker, CTO of Ion Interactive and Chiefmartec.com
    Stewart Rogers, Director, Marketing Technology, VentureBeat
    Dave Lesué, Creative Director, Workfront

    Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?

    Oil and water? Chalk and cheese?

    Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.

    Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.

    In this webinar, you'll:

    * Learn how top-performing marketing teams win by planning work in sprints
    * Understand how to organize priorities strategically
    * Discover how to prove your value as a creative team with continuous improvement
    * Find out why agile methodologies are the key to driving results

    Register today!
  • Predictive intelligence gives companies the ability to identify in-market buyers early in the buyer’s journey, increasing conversion rates and growing revenue. Both sales and marketing are eager to implement predictive for their teams, but many are unsure of where to start.

    We’re here to help. This webinar will focus on the methodology of successful predictive intelligence implementation for marketing and sales development teams. Cisco’s Sean Beierly will join Kerry Cunningham, of Sirius Decisions and Zak Garner, of 6sense to talk about the right way to roll out predictive intelligence. You’ll learn:

    - What predictive intelligence is and how it works
    - How Cisco and 6sense created a staged rollout plan for predictive intelligence
    - Why predictive may have the power to eliminate the “cold” lead
    - What tools and training your marketing and sales development teams will need to succeed with predictive prospects
    - How Cisco has implemented predictive intelligence and the results they’re seeing

    Join us on September 10th at 9am PT for this live webinar and learn how to empower your marketing and sales teams with predictive intelligence.
  • Sponsored by Capterra

    Did you know that, according to Google data from 2014, B2B buyers do an average of 12 searches before engaging on a specific brand’s site? Twelve!! But with so many different channels to reach B2B buyers and hundreds of lead generation tactics to try, how can you stand out from your competition and break through the noise?

    Find out exactly how from three, expert B2B marketers doing exactly that. Our panel of savvy SaaS marketers will share their first hand experiences of what has worked well and what hasn’t in their journey to a fully-optimized sales funnel.

    In this webinar, you’ll hear from a panel of your B2B marketing peers about:

    *Under-the-radar B2B ad channels they’ve tried, like technology reviews sites and content syndication
    *How to make the most of search, display, and paid social media campaigns for B2B audiences
    *Low-risk ways to test new lead gen tactics before scaling your spending

    Plus, there will be time at the end for Q&A to ask your specific lead gen questions to our panel.

    Speakers:
    Nick Bhutani, Senior Digital & Acquisition Marketing Manager, Booker
    Rochelle Sanchirico, VP of Marketing, mHelpDesk
    Jamaal Saunders, Senior Marketing Analyst, Salesforce

    Register today!
  • Organisations are very good at measuring the things they do - revenue; profit; costs etc.. Yet in 2015, there are still many who are not great at balancing what they want to know about themselves with measuring what their customers AND employees think about the things they do! This webinar will look at the most effective way of creating a robust, effective customer experience measurement system that will ensure that you have the RIGHT customer focused measures to understand exactly what your business needs to do to continuously and demonstrably improve the customer experience.

    You will learn about the following:

    1. How measurement fits in to a Customer Experience Management Framework

    2. The 4 CX measurement principles

    3. The three 'voices' of customer experience measurement

    4. Voice of the Customer - methods and things to be aware of

    5. Voice of the Employee

    6. Voice of the Process

    7. The importance of measuring the 'end to end' customer journey

    8. Turning measurement into ACTION!
  • This webinar will share how customer data plays a predominate role in determining the quality of an organization's order to cash process. It will share as well how improving and enriching customer data can play a key role in reducing order, invoice, and fulfillment errors; customer disputes; incorrect application of payment terms; approval of inappropriate orders: and incorrect delivery of tax documents.It will finally show how these actions maximize cash preservation, quicken collections, reduce the cost of collections, and improve working capital turnover and days sales outstanding.
  • At The Crocodile we believe data analysis is at the heart of getting the best out of social media and proving its value to the business. In our experience many B2B organisations are struggling to move their social media marketing to the next level. Doing social media well demands strategic thinking, technology driven insight, and a relentless focus on the customer across place, device and time.

    In this webinar you will learn how to evaluate the opportunity and optimise your approach. We will also show you how to move your reporting beyond basic reach and engagement metrics to start distilling valuable business insights from the vast amounts of data in the social media landscape. Using real world B2B case studies we will reveal how to go beyond what’s being said and start uncovering insights that can be used to inform brand strategy and decision-making.
  • Sponsored by IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • According to the Aberdeen group, "Best-in-Class" companies are 67% more likely to use a marketing automation platform. However without an strategic road map, marketing expertise and effective processes your doomed for failure. Technology alone will not work.

    Join Shawn Elledge, founder of Sales Lead Automation, Michael Westafer, CEO of Roger West and Troy Burk, founder of Right On Interactive for a lively presentation on how to:

    Develop a Strategic Road Map
    Create a Content Assessment and Strategy
    Adopt a Marketing Automation Platform (track, score and nurture leads)
    Develop an Inbound and Outbound Strategy
    Create Effective Emails (format and copy)
    Use Social Media Technologies to Expand Your Reach
    Track Customer Engagement and Manage the Entire Lifecycle
    Develop Processes to Ensure Success
  • If you ask digital marketers what content is proving best for ROI, you’ll probably find a fairly even split of answers between video, long form and short form articles. Now, the scary bit. If you ask them what that answer is based on, more often than not you’ll find it’s the result of opinion or gut feeling. Of course, there’s nothing wrong with this. Most of us have a good idea of what our audience broadly is looking for.

    However, it makes the next set of questions really difficult to answer:
    - Do I need to be creating more videos, or more long form articles?
    - Are infographics a waste of time?
    - Do I have the right mix of content for my audience or could I be serving them even better?

    Added to this, there are many well-intentioned bloggers eager to share their best practice ideas, which can lead to truths, half-truths and sometimes pure myth. But how can we separate fact from fiction?

    In this webinar, we’ll explore how analytics can be used to debunk myths and really inform marketing intelligence. We’ll do this by analysing real live data against some of the common hypotheses, such as:

    - Long form articles are more engaging than short form
    - Videos are the most efficient form of content
    - Infographics are expensive and least effective for driving content marketing ROI

    In this webinar, we’ll explore how to link content to ROI and how to optimise ROI in a world where content has to reach a cross-device audience. Learn some top tips for how to plan a really rewarding content marketing strategy.
  • Social Media provide a veritable feast of data that we can prod, poke and generally pull apart to uncover valuable insight. For those businesses that are not yet using social media to engage, this is the entry point for business social media use. In fact it’s more than that. It’s the absolute minimum you should be doing. It allows you to understand what’s being said about you business, your competitors, your audiences. It allows you to listen to influencers in your niche. It can also measure your activity online. All of these insightful gems will help you to uncover intelligence so important to your business, you’ll wonder why you haven’t been using this before.

    In this webinar, I’ll take you through the basics of listening online, how you do it, the tools you need and what you can learn.
  • In 2014, The COPD Foundation launched a branded online community on their website. They named it COPD360social and saw 1,000 member sign-ups in the first month alone. Today, COPD360social has over 7,000 members and engagement is through the roof.

    Register for this DNN webinar to learn how Vincent Malanga (CIO) and Sara Latham (Communications Director) planned and executed their community strategy. You’ll hear how they engaged with influencers before the launch (and what they asked them to do) and how they generated off-the-charts engagement, all without spending a dollar on outbound marketing.

    You’ll leave this webinar with actionable ideas to increase user engagement on your own website.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.
  • There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance


    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Today’s marketing professionals need to work efficiently to produce engaging content that generates high-quality leads and accelerates the sales process. They are often bogged down by necessary, yet time-consuming and tedious tasks. Leading content platforms remove many of the pain points traditionally associated with creating and producing webinars, which are often at the heart of many B2B lead generation campaigns.

    In this webinar, Frost & Sullivan will discuss how marketers can use webinar technology to:
    - Increase productivity
    - Drive lead generation efficiency
    - Expand your reach
  • For your message to resonate, you need to be thinking not just at a regional level, but at a global one as well. Localization efforts are a tough art. Your content has to be spot on and it has to get out the door quickly. But how can you balance speed, quality, and the right message for the right individual? We can help.

    Localization isn't limited to simple translation -- you can't set it and forget it. Companies shouldn't assume, for instance, that a campaign created for Spain will be equally as effective to all Spanish-speaking consumers in the U.S. or Mexico. It's not just language, but cultural differences. Consider the message you might send to someone in Berkeley, California, versus one you might send to someone in Phoenix, Arizona or New York City. And once your unique branding content has been sent out to different geographies, your localization efforts aren't over just yet. True experts understand that the campaign as a whole is not a sum of its parts -- a campaign's success can be in the granular regions, creating a truly unique customer experience with that added local flavor to resonate within the audience.

    In order to conquer the tougher elements of localization, we'll walk you through the most common mistakes that companies make and help you improve your campaign's quality, accuracy and relevance to reach the right consumer. From simple documents and emails, to the more advanced website and app localization, we'll give tips on not only improving the localization process but help you deliver better metrics to senior leadership that tell the true story of your brand's reach and globalization.

    In this webinar, you'll learn how to:

    - Re-think campaign creation at the regional level -- and the global one
    - Effectively use in-market experts to drive better impact
    - Make your branding as world-ready as possible.
    - Use metrics to show the truest picture of your campaign's effectiveness
    - Enhance the customer experience through added local flavor
  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Marketing Campaigns Manager, Meghan Weinreich, and Dallas Jessup, our Content Marketing Manager, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • You are working hard to generate great leads for sales, nurture them in marketing automation and transfer them to Salesforce. But sales still complains. There isn’t enough information to qualify the leads. The leads are low quality. There aren’t enough leads. Salesforce and Amplifinity have a new integration that can help make your sales team fall back in love with marketing and your Salesforce CRM. Join the live webinar with Salesforce
    ISV of Strategic Partnerships, Eric Rosenstine, and Amplifinity Product Manager, Josh Swenson to learn how referral automation can change the sales and marketing dynamic.

    What you’ll learn:

    • Common issues between Sales and Marketing seen by Salesforce customers

    • What referral automation is

    • Features of integration into Salesforce

    • The Salesforce perspective on why this is so valuable for sales teams
  • A successful lead generating webinar program doesn’t just need stellar content. Once you’ve crafted the perfect title and abstract, you’ll need to execute strategic tactics in your marketing automation system to drive registrations, views and leads.

    BrightTALK’s Senior marketing Manager, Andrea Goodkind, will share top industry insights and proven ways to see an increase in ROI from your webinars with Marketo.

    Join the BrightTALK Academy and learn how to:
    - Perfect your program setup
    - Implement successful promotions
    - Segment your target list
    - Score and nurture your leads through the funnel
    - Effectively push webinar leads to sales
    - Measure your results
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in August, 2015.

    Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Jon Cifuentes' VB Insight report, which will be published in September, 2015.

    Check out VB Insight to access Jon's report and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details will be announced shortly.