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BrightTALK Academy

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Webinar and Video Knowledge - From Beginner to Advanced

The BrightTALK Academy features the fundamentals of executing webinars and best practices to develop channel owners into advanced hosts.

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5 Common Lead Generation Myths Busted Jen Gray, Extole; David Pitta, Directly; Janelle Johnson, Act-On Software; Stacy Gentile, Invigra In recent years, changes in the buyer’s journey have had an enormous impact on marketers. The shift from outbound to inbound marketing has forced marketers to prioritize tactics like content marketing and search engine optimization over advertisements and cold calls to most effectively generate quality leads. The question is, what’s working and what is outdated?

In this webinar, our panel of experts will discuss and debunk five of the most popular myths about lead generation:

1. Social media is ineffective for lead generation
2. New leads are immediately ready to be contacted
3. Webinars are a tired lead generation tactic
4. Lead quantity is more important than lead quality
5. Marketing qualified leads are unnecessary
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Apr 23 2015
55 mins
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