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Media and Marketing

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  • How to Write Cold Emails that Boost your Sales Pipeline in 2017
    How to Write Cold Emails that Boost your Sales Pipeline in 2017 Rod Sloane, Predictable University UK Country Manager Recorded: Oct 17 2017 48 mins
    This webinar will show you how to write emails that start more conversations that lead to sales opportunities.

    Presenter, Rod Sloane, will expalin how you can write in the language of your prospect.

    This webinar will expalin how you can boost your sales pipeline immediately..

    Ideal for salespeople, management and executive teams.
  • 3D 360 Live Streaming: Adding the Social Factor to VR
    3D 360 Live Streaming: Adding the Social Factor to VR Samuel McLean Recorded: Oct 6 2017 50 mins
    How to enhance the live streaming experience with 3D 360 VR and live communication with a new platform by Suometry: conVRsation
  • Building a community the FinTech way, from digital banking to blockchain
    Building a community the FinTech way, from digital banking to blockchain Ina Yulo and David Edwards, Senior Content Strategy Managers for FinTech and Financial Services (BrightTALK) Recorded: Sep 6 2017 49 mins
    FinTech is one of the biggest buzzwords these days, and unfortunately this means the market can get quite saturated with content.

    How can you grow, nurture and continue to engage a community of professionals who are keen to learn, educate themselves, and stay updated on the latest trends and topics in FinTech and Financial Services?

    David and Ina are Senior Content Strategy Managers for BrightTALK's FinTech and Financial Services communities which have over 400,000 members globally. Together, they organise online and offline events where leading experts debate and discuss topics ranging from innovation in payments, blockchain, mobile banking, and more.

    Join this session where you will learn:
    -What makes good FinTech content?
    -How to keep your followers or subscribers engaged and coming back for more
    -How to manage conversations where speakers might have opposing views
    -How can incumbents create compelling content that helps them better compete with "cooler" challengers?
    -How can speakers best position themselves to become credible thought leaders?
    -What are the top trending keywords in FinTech that will help your marketing campaigns?
    -How can you make the most out of a speaking opportunity?
  • The Key to Exceeding Advertiser Expectations
    The Key to Exceeding Advertiser Expectations Tore Frihagen, EVP at Cxense | Kimmo Kiviluoto, CEO at Enreach | Tor Helge Løvåsen, Head of AdOps with Agderposten Mediagroup Recorded: Aug 24 2017 39 mins
    Your Audience Data is a treasure trove of insights that can deliver premium services to the readers who expect a personal and engaging experience, and the advertisers who are looking for audience segements that convert.

    Join Tore Frihagen, EVP of Strategic Alliances at Cxense, Kimmo Kiviluoto, CEO of Enreach and special guest Tor Helge Løvåsen, Head of AdOps at Agderposten Mediagroup, as they dive deep into the gap between what advertisers want and what publishers deliver. On this webinar you'll discover how premium publishers are closing the gap and exceeding advertiser expectations with out-of-the-box, next-generation solutions that provide a win-win for publishers, agencies and ad op teams alike.
  • Getting your email marketing team GDPR compliant
    Getting your email marketing team GDPR compliant Steve Henderson, Compliance Officer, Communicator Corp Recorded: Aug 24 2017 48 mins
    Join us on this webinar and learn:
    - What are the new challenges with gaining consent for new and existing data.
    - How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy)
    - How to run your own GDPR audit

    About Steve Henderson:

    With over a decade’s experience, Steve is a data protection and email deliverability specialist and is an expert on the impact of the GDPR to the email marketing industry. Steve has worked with the DMA since 2012 and was elected to the DMA Email Council in 2015.
    Steve belongs to the CIPP/E (Certified Institute of Privacy Professionals – Europe), the CIPT (Certified Institute of Privacy Technologists) and was recently awarded the IAPP Fellow of Information Privacy.
  • Is Email The Junk Mail of Tomorrow? Not if We Can Help It!
    Is Email The Junk Mail of Tomorrow? Not if We Can Help It! Liz Miller - CMO Council, Julie Gibbs - Gigamon, Tommy Lamb - Teleflora Recorded: Aug 23 2017 61 mins
    At the dawn of the digital age, email heralded a bold turn away from junk mail and battling the paper bulge of the overworked mailbox. But in today’s crowded engagement landscape, email has started to feel more like a cheap imitation of its scan-and-junk bulk snail mail predecessor.

    According to the technology research group, Radicati, 205 billion emails are sent each day. Not even social can compete with the power of email, according to a Forrester report that indicates that people are twice as likely to sign up to receive a brand’s emails as they are to interact on Facebook. But, as email open rates are increasing year over year according to Epsilon, rising from 31 percent to 34.1 percent, email CLICK rates are in decline, dropping from 3.5 percent to 3.1 percent in Q3 of 2016.

    Nonetheless, email continues to deliver. According to the Direct Marketing Association, in 2016, email had a median ROI of 122 percent, nearly four times higher than other marketing tactics including social, direct mail and search. And, according to a recent CMO Council study, 52 percent of consumers surveyed say email is a critical part of the customer experience, second only to access to a corporate website.

    The spray and pray messaging approach of old is no longer applicable to emails. Where personalization reigns, what are the new rules of email marketing engagement and how have CMOs adjusted strategies to optimize emails as part of a holistic customer experience?

    Join the CMO Council as we assemble a panel of marketing leaders who have all evolved email strategy to advance the customer experience and pull this powerful point of connection out of the junk mail pit.
  • The Four Must Do's to Win the Inbox in 2017
    The Four Must Do's to Win the Inbox in 2017 Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler Recorded: Aug 23 2017 47 mins
    The email marketing landscape is a rapid and evolving one. Once colloquially referred to as the “red-headed step child” of digital advertising stemming from its salacious birth in the digital space: synonymous with spam encapsulating male enhancement solicitations, to its powerful advancement today as one of the most economical, effective digital conduits to get a message to a targeted audience and drive ROI.

    Email marketing is truly the proverbial brick and mortar of the digital world. But with the influx of “Email Best Practices” articles claiming hamburger emojis increase inbox penetration to specific days of the week that supposedly drive better email engagement, consumers ostensibly find it hard to discern between fact and punditry. This presentation is designed to help consumers cut through the minutia and arm you with the constituent ingredients in crafting a successful email marketing campaign in 2017:

    • The evolution of the email marketing landscape over the past decade
    • Email does not always work, no advertising vehicle ‘always works’
    • Where email has failed and succeeded
    • The importance of segmentation and running tests

    Presented by Melissa Turqman, Executive Director of Marketing and Product Development at Media Prowler: A formerly owned Jeff Bezos company and leader in the digital and data industry. The entirety of Melissa’s career has been within the media industry with a strong focus on digital advertising.

    Winner of 2016’s Editor and Publisher’s “25 under 35” award: Melissa is regarded as an industry expert with regional and national speaking engagements with some of the highest-level media groups and conferences across the country.

    Melissa’s development of Media Prowler’s most innovative digital products has helped the company win Inc. Magazine’s fastest growing companies in the country for the past 7 years.
  • Using Predictive Analytics to Empower Customer Experience
    Using Predictive Analytics to Empower Customer Experience Patrick Rice, CEO, Lumidatum Recorded: Aug 23 2017 44 mins
    Predictive analytics & artificial intelligence are transforming the way all companies connect with customers. The customer experience is on the verge of being completely redefined with A.I.

    In this talk, you will learn what it takes for a business to deliver this new 21st-century customer conversation. Patrick will cover:

    - Collecting & Managing CX data - What I learned analyzing 3 billion records at Amazon
    - We have the data, now what? AI & the Future of Customer Experience
    - How to use Predictive Analytics to find the right customer on the right channel
    - 3 ways to drive ROI for your business by applying AI to improve the Customer Experience

    Patrick is CEO of Lumidatum which helps CMOs apply artificial intelligence to the customer experience in order to grow revenue. He has been in the data and analytics space for over a decade including running a machine learning and advanced analytics team at Amazon.
  • Learn How to Save Time and Money When Creating Email Content
    Learn How to Save Time and Money When Creating Email Content Renee Chemel, VP Marketing, PowerInbox Recorded: Aug 23 2017 45 mins
    Do you have too much email content? Not enough email content? Does your website team get all of the glory and cool content?

    In this webinar we will give you tips on how to save time and money when looking for ways to create content for your email campaigns. It really is as easy as using the same bells and whistles incorporated in your websites and using them directly on your email campaigns.

    Your emails will shine with relevant and engaging content that will be the envy of your colleagues and make your customers want to click whatever your content is offering.
  • How to Use Agile to Drive Marketing Campaigns
    How to Use Agile to Drive Marketing Campaigns Aniel Bhaga, Head of Growth, Ungapped Recorded: Aug 23 2017 46 mins
    Agile Marketing is a hot topic right now, but not everyone is doing it right. Changing the copy or content during your campaign does not make you agile.

    To be agile, there is a methodology to follow, which allows your marketing campaigns to shift and change faster and easier.

    In this webinar, Aniel Bhaga, Head of Growth at Ungapped, will show you how to use the Agile methods to drive your marketing campaigns to a higher level.

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