Marketing technology offers new possibilities for delivering personalised, automated experiences across on and offline channels. However, before this begins the first great challenge for marketers and IT professionals is to transfer data from disparate legacy systems into new CRM tools capable of enabling automated marketing campaigns.
In this webinar we will look at the process for migrating a wide range of fragmented data sources into a CRM system. We will look at landscape analysis, data quality rules, data aggregation and transformation, ongoing master data management challenges and the importance of all this for businesses and organisations striving for highly personalised, automated marketing campaigns.
The session will be hosted by Rob Jones, Director at Qbase, with panelists including Holly Gage, Marketing Services Director at Bluewolf, Nick Kelly, Technical Solutions Director at Qbase, and Delia Stuber, Senior Database Support Officer at Great Ormond Street Hospital Children's Charity, fielding questions and sharing their expertise with hints, tips and golden rules for delegates.