DemandGen

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A series of webinars on key topics in Lead Management

Our Lead Management Clinic, will focus on the Lead Management Framework, which consists of following topics covered in our webinar series:
- Lead Scoring
- Lead Nurturing
- Lead Capture Using Smart Forms (Progressive Profiling)
- Subscription Management Centers
- Reporting and Measurement
- Data Governance

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SiriusDecisions & BrightTALK Interview: The Future of Sales & Marketing Join the Co-founders of SiriusDecisions and BrightTALK in this video session as they discuss the key themes of the upcoming SiriusDecisions Summit Europe taking place in London 5 & 6 November 2013. Read more >
Oct 17 2013
23 mins
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Webinars and videos

  • Live and recorded (20)
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  • Join the Co-founders of SiriusDecisions and BrightTALK in this video session as they discuss the key themes of the upcoming SiriusDecisions Summit Europe taking place in London 5 & 6 November 2013.
  • Marketers are no longer measuring the success of their programs with simple metrics: opens, clicks, or page views. They are now challenged to align success metrics to prospects, leads, and pipeline development.

    However, is that enough for modern marketers to earn a seat at the revenue table? In order to grow a business, team and career, marketers need to know their contribution to the bottom line. Join David Pitta, as he shares how his team grew revenue in 12 months by 519%, increased the team from 5 to 15 people and furthered his career to senior management.

    In this webinar, you will learn practical and cost effective marketing strategies and tactics that include:

    - Developing a rich-media editorial calendar for your content
    - Winning prospects using proven community based marketing strategies
    - Growing revenue with integrated and measured marketing techniques
  • When you think about your next email campaign, is your first thought usually “How on earth am I going to get that done in time?”
    In this “meet the experts” workshop, you’ll discover:
    • The 4 levels of process management maturity
    • How to build an optimized campaign execution process
    • Actionable workflow examples and tactical tools
    These best-practice insights have been honed through thousands of successful campaigns.
  • Savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains.
    In this panel session leading B2B marketing practitioners explore the enormous impact these shifts have on marketing teams, their relationship with sales and the skills todays marketing teams need to drive revenue for their business.
    Guests:
    Rachel Dennis Getty Images
    Doug Sechrist five9
    Dave Lewis,DemandGen

    Host: John Sweeney
  • How modern marketers can leverage a prospect’s “digital body language” to determine engagement and likelihood to buy.

    Your buyers are evolving and they are changing the buying patterns that we’ve traditionally observed. It’s stating the obvious that B2B Customers will take certain actions and make certain decisions in order to buy your products and services. But are these activities random? Are there patterns you can detect and leverage? Based on qualitative research conducted from companies using marketing automation and CRM systems, this webinar will teach you 10 ways to leverage online buyer behavior for your content strategy, lead scoring modeling, nurture triggering, and sales insight.

    What You’ll Learn:

    - Which behaviors do prospects commonly exhibit early in a buying cycle

    - What type of activity patterns suggest that it’s time for sales to engage with a prospect

    - How can online engagement be used in lead scoring models

    - Which activities should be used to trigger your nurture programs

    - How you should display these behaviors through your marketing automation and CRM system for better sales insight

    Join us for this exciting webinar hosted by David Lewis, CEO of DemandGen International, Inc. (www.demandgen.com) and author of Manufacturing Demand – The Principles of Successful Lead Management (www.manufacturingdemand.com).
  • Demand Gen are the world’s leading consultancy for Integrated Lead Management, Marketing Automation and Inbound Marketing. In this webcast John Sweeney and Richard Harris from DemandGen will provide practical insights learned from projects with data driven marketing departments.

    In this session you will discover how a data driven marketing approach feeds an integrated lead management system and delivers an increase in marketing attributed revenue. Content includes case studies from award winning clients leading the successful deployment of marketing automation platforms.
  • Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.”

    In this webinar, you’ll learn how to align sales and marketing by creating a demand funnel that provides the taxonomy, process, and metrics for effective demand generation.

    You'll learn:
    •How to start the process of aligning sales and marketing
    •Why a Demand Funnel is a critical first step for effective demand generation
    •Sample funnel models and case studies
    •How lead scoring and nurturing interact with the Demand Funnel
    •How the Demand Funnel should used to measure pipeline velocity


    David Lewis is a dynamic speaker, metrics-based marketer, and successful "Inc. 500" entrepreneur. As founder and CEO of DemandGen International, his team educates and works with sales and marketing teams on effective lead management, online marketing, marketing automation, and CRM systems. His speaking style is humorous and energetic; he keeps his audience continually engaged through interaction, sharing stories, and relating experiences.
    With 20+ years of sales and marketing experience, David and has team have helped 100's of the top sales and marketing teams improve their demand generation and customer acquisition programs. His extensive experience will provide you great insight into the challenges and opportunities of the sales/marketing relationship -- which is at the heart of every closed sale.
  • Like every other B2B Marketer you need to generate a constant stream of qualified leads for your sales team. Are you finding traditional marketing tactics are no longer as effective as they used to be? It’s because your audience don’t want interruptions and so only a small percentage will ever respond to your outbound efforts. Increasingly, web-savvy prospects start their buying journey independently. They research for the products and services they need long before they engage with sales people. So how will they find your company and your offerings?

    Are you leveraging Inbound Marketing and Social Media to generate Sales qualified leads?

    Join us for our Inbound Marketing webcast with Claudia Hoeffner, Director Marketing at DemandGen, Amber Stevens Director of Marketing at SnapApp and Bob Apollo Founder of Inflexion Point Strategy Partner,
    And learn how to generate revenue with Inbound Marketing and Social Media activities.During this session, the speakers will share a roadmap to increase your reach:

    - Which channels are relevant to you?

    - What results can you expect?

    - Where should you start?

    - What happens after leads covert?


    Attend the webcast, learn from the case study and start building your own Inbound Marketing blueprint.
  • 84% aller B2B Geschäfte bahnen sich bereits im Internet an, bevor jemand einen persönlichen Kontakt zu dem Verkäufer aufgenommen hat. Durch die technische Veränderung der Märkte und die Aufgeklärtheit der Web 2.0 Kunden ist Reaktionsgeschwindigkeit enorm wichtig für Firmen, um die potenziellen Kunden auch als Käufer gewinnen zu können.

    In dem Webinar wird die Ausbildung zum "Lead Management Consultant" vorgestellt.

    Mit der Ausbildung werden die Lead Managementprozesse, die verschiedenen Softwarekonzepte und Analyse- und Scoring-Verfahren als Handwerkszeug des Lead Management Consultants vermittelt. Dazu wird sich der Lead Management Consultant im Eigenstudium Wissen aneignen, praktisch umsetzen und Checklisten als nützlichen Leitfaden für den Berufsalltag erarbeiten.

    Der Lead Management Consultant wird u.a. in die Lage versetzt, Lead Management Prozesse in Unternehmen einzuführen, Marketingkampagnen mittels der neuen Kanäle aufzusetzen, zu steuern, Leads zu qualifizieren und entsprechende Analysen der Prozesse vorzunehmen. Damit lassen sich neue Strategien für das Unternehmen ableiten. Lead Management Consultants können sowohl Produktinformationsseiten (sog. Landingspages), die dazugehörigen Formulare und Skripts zur Traffic Messung im Hintergrund erstellen, haben einen sicheren Umgang mit Social Media Kanälen, wissen wie man Content für solche erzeugt, steigern die Kundenkonversationsraten und qualifizieren Leads, entwickeln daraus Interessenten und gewinnen damit schließlich Kunden.

    Erfahren Sie mehr über diese Ausbildung und melden Sie sich an.
  • Join DemandGen for another close up study of Marketing Automation in EMEA. Renee Himelhoch Chemel is a marketing automation and lead-gen advocate with a passion for driving high quality leads to the sales organization. As part of the centralized Corporate Marketing team, she is responsible for prospect and customer engagement. With almost two decades of high-tech B2B marketing and communications experience. Renee is a true believer in face-to-face marketing for the complex sales cycle.

    A re-engagement program is a little like a first date. When you reacquaint yourself with someone, usually, your first statement wouldn't be, "Hello, I love you. What's your phone number?" That would be too forward and scare people away. Instead you want to offer the person something interesting about yourself that would engage him/her in conversation, or ask them a question to get the conversation started. By doing a little online flirting, you offer your potential customers a way to get to know your company.

    By offering your audience an incentive, content, which is part of your market positioning, you begin that first conversation. As that conversation progresses you also begin to profile your customer with advanced segmentation. A re-engagement program is the first step in getting to know your customers better. Jump in and get started, because maybe if you're lucky - you will have them at "hello".

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