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Technology Marketing

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  • In this webinar you'll learn:

    • How to use the “Client/Customer Matrix” to get 5x the results
    • 6 magic words to get more referrals
    • What chocolate (yes, chocolate!) can do for your business
    • ...and more than we can fit in this space!
  • Watch Lee Odden - CEO of Top Rank & ranked No #1 Content Marketer by Entrepreneur Magazine as he chats about:

    How to leverage influencer content programs to attract and engage business buyers.

    You’ll learn:

    How to identify, qualify and recruit the right influencers
    How to use the 'Attract, Engage, Convert' model for influencer and content performance optimization
    Best and worst practices when working with influencers on an ongoing basis
  • In this webinar, Howard Partridge is going to reveal how he turned his own business into a multi-million dollar, predictable, profitable, turnkey operation.

    You’ll learn:
    • 5 business systems that will create more freedom in your life
    • The small tweak that turns your sales from “blah” to phenomenal
    • The 5 vital components of a phenomenal system that fills your bank account on virtual autopilot
  • Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.

    Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
    - building detailed customer profiles using anonymous data
    - developing personalized experiences -- before an identifier is provided
    - the technology solutions that enable you to capitalize on anonymous data

    We hope that you'll join us.
  • All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.

    Where do you create value and how can you make technology the enabler of your connected customers journey?

    What role does data play and help autonomous machines make decisions to change our lives, industries and future.

    How can you tap into this to build customer intimacy and understand customer intent to serve them better?

    Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.

    Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
  • It’s easy to get sucked in by alarmist headlines about shrinking investor confidence. But hear this: last year, more than 400 VC’s poured over $11 billion into 323 marketing tech startups. For martech, it was a record year. There’s no question that software startup funding is booming, and 2016 is off to a similarly torrid start.

    The unprecedented growth has been experienced across all factors: deal sizes, frequency, and valuations. Yes, VC's cooled on growth capital investments, particularly in tech at the end of last year. There were a number of reasons: fluctuating financial markets, markdowns from institutional investors, global conflict, and others.

    But what's clear is that investors are making a strong pivot to value revenue over growth in the later stages. That's an important distinction, and will shape the industry moving forward.

    So what does all that mean for you? Based on the most current Q1 research, we’ll break down what kinds of companies investors are responding to, which VCs are leading the pack, and what’s important to them when considering where to park their investment dollars, i.e. what you need to do to get their attention.

    In this webinar, you’ll:

    * Learn which types of companies are gaining funding, and where in the marketing tech universe they fit.
    * Discover where we're seeing the biggest areas of consolidation.
    * Find out who the most involved / most active VCs are.
    * Understand implications for investors, vendors, and most importantly marketing technology buyers and users.
    * Learn how to get noticed by top VCs, straight from investors.

    Speakers:
    * Jon Cifuentes, analyst, VentureBeat
    * Ravi Belani, Managing Partner, Alchemist Accelerator
    * Adam J Plotkin, Partner, ff Venture Capital
    * Wendy Schuchart, moderator, VentureBeat
  • Learn about best practices that allow companies to transform the mobile customer experience

    Consider this: every interaction with your customers is your “customer experience.”

    In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.

    We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?

    In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:

    •How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
    •What are the best practices for building strong relationships built on data?
    •What are the first steps in building a data-centric and mobile-first marketing organization?
  • Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a business forward, both in acquiring new customers and building customer loyalty. Every interaction between an individual and a brand can be considered one of those experiences, and therefore, it’s imperative to get it right - every time, in every channel.

    In the attempt to effectively engage a customer across all channels and devices, the focus of many marketers shifted from building the best possible customer experiences to managing the many technologies that drive it. And in the attempt to build the perfect technology infrastructure, the marketer has become a hacker first - and creator of the brand experience second.

    In this interactive discussion on March 17th, we'd like to give the technological and organizational guidance needed to allow marketers to redirect the time and energy being spent on hacking back to driving rich, real-time customer interactions. David Raab, Principal at Raab Associates, and Chris Slovak, VP of Global Sales Solutions at Tealium, will dive into:

    •The four strategic pillars of successful customer engagement
    •The importance of a strategy executed by technology, rather than just a technology strategy
    •The four tent-poles of a well-functioning marketing technology stack
    •The approach of putting customer data at the center, and building out

    We hope you’ll join us.
  • If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Michael Healey, CEO, Yeoman Technologies
    * Rachel Silva, Assistant VP, Marketing, Pep Boys
    * Wendy Schuchart, Moderator, VentureBeat


    Register today!

    Sponsored by IBM Silverpop

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