Silverpop EMEA

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Get more personal by getting more automated. Increase relevance and engage customers and prospects with messages that drive revenue.

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Closing the Loop: Intelligently Connect Your Campaigns Across Channels Ellen Valentine, Silverpop & Cliff Bell, Genesys Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.

In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.

Get tips for:

•Better integrating your call centre into your overall communication strategy
•Having more relevant conversations and increasing customer loyalty
•Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
•Fostering a more rewarding customer journey across all channels
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Sep 2 2015 1:00 pm
60 mins
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