Ken Chow [CEO, Growth Curve Marketing], Holger Schulze [Founder, B2B Technology Marketing Community on LinkedIn]
The job of running b2b marketing today demands functional mastery over a LOT of different disciplines. So many, in fact, that it’s all too easy to get pulled into the minutiae and to lose track of what’s really going on holistically in your marketing operation. This online workshop, "Big Picture Marketing - 8 Steps to B2B Marketing Success", takes a step back and examines the major components of the job of today’s marketing leader, and offers practical steps and approaches that can help optimize each one.
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