Marketing Operations and Automation

Community information
The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
    • Digital Marketing Analytics

    • Upcoming Mar 18 2015
    • One of the most overlooked yet important aspects of digital marketing is the analytics behind it. Marketers are pressured to prove their impact on the bottom line. Don’t miss this summit to learn how to become a master at measuring the ROI of your campaigns and best practices to optimizing your efforts.
    • 8 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Feb 18 2015
    • Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
    • 15 webinars
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    • Customer Success

    • Recorded: Feb 12 2015
    • Subscription business models are on the rise. With that, comes the evolution of the customer success department. If you’re interested in learning how to scale your current team, make the business case to create a team or how to hire top talent, you won’t want to miss this summit.
    • 5 webinars
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    • Demand Generation 2015

    • Recorded: Jan 20 2015
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2015. Learn how to align content with your funnel, the latest on lead scoring, best practices to better align with sales and more.
    • 18 webinars
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    • CMO Roundtables

    • Recorded: Dec 10 2014
    • By the end of 2015, the CMO role will look vastly different than it does today. We are already witnessing fundamental changes to marketer’s KPI’s thanks to new technologies that can more tangibly measure our efforts on the bottomline. Explore these panel discussions to gain insights from executives as they debate technology’s role in marketing, measuring performance metrics, marketing automation and more.
    • 10 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Nov 19 2014
    • Marketers are realizing the importance of their advocates. From happy customers to happy employees, your advocates have the power to shape your brand and impact your bottom line. Join this summit to hear industry leaders share tips on launching your own program, growing your advocate base and game changers that will help you make an impact.
    • 19 webinars
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    • Demand Generation

    • Recorded: Oct 21 2014
    • Marketers are getting the message - the modern buyer requires a new way of looking at creating demand and generating leads. With the repercussions of longer sales cycles and delayed engagement with the sales team, marketers need to be on top of the constantly evolving space of demand generation. Whether you are writing your first blog post or are a seasoned marketing automation user, join this summit to learn from experts who will uncover the biggest challenges in demand generation and trends that await in 2015.
    • 11 webinars
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    • B2B Digital Marketing

    • Recorded: Sep 12 2014
    • B2B marketing is about building lasting relationships that rely on reputation, credibility and capability. Modern marketers have to look beyond traditional techniques to take these relationships and their businesses further. Join this summit to learn from experts about trends and emerging technologies in this space, from the rise of content marketing to the latest developments in optimizing the customer experience.
    • 17 webinars
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    • Digital Marketing Analytics

    • Recorded: Jul 16 2014
    • No matter your main focus as a marketer, inefficient data analysis from your campaigns may be your biggest liability. Join this summit to hear from industry experts on strategic approaches to apply now. Sessions will dive into tips on collecting actionable data, digital analytics best practices and metrics that will help you succeed.
    • 14 webinars
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    • Marketing and Sales Alignment

    • Recorded: Jun 18 2014
    • Implementation of marketing and sales alignment remains a challenge as much deeper optimization is needed than simply using the same technology and each adhering to their own KPI. Join this summit to learn how to successfully integrate the two through shared definitions, strategy, training and technology to improve win rates from MQL, sales outcomes and above all, top-line growth.
    • 17 webinars
    • View summit