Marketing Operations and Automation

Community information
The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
    • Customer Marketing

    • Upcoming Jun 12 2014
    • Not all customers are created equal, but you have the opportunity to turn any customer into a vocal brand advocate. Customer marketing relies heavily on the exploitation of strong customer relationships. To be successful, however, different resources, such as skills and technology are required. Join this summit to hear experts from around the world present case studies, best practices and solutions that will help you create a successful strategy.
    • 6 webinars
    • View summit
    • Accelerate Conference

    • Upcoming May 29 2014
    • The future’s bright – at least if current economic indicators are anything to go by, with international growth forecasts being revised upwards on an almost weekly basis. Sentiment is on the rise, and budget holders are releasing funds for investment in new products and services. After five years of gloom and doom, B2B brands at last have the opportunity to break free of the shackles and explore new opportunities and drive new growth through the latest marketing techniques and technologies. This online conference will provide a wealth of practical tips and information for marketers how to improve their knowledge and performance – and more importantly their results.
    • 4 webinars
    • View summit
    • Campaign Automation

    • Upcoming May 15 2014
    • As marketers, the pressure to do more with less time always seems to be the challenge. Automating your marketing campaigns is the most efficient way to keep your customers coming back and knowing how to keep them engaged with your brand. Join the Campaign Automation Summit to learn more about identifying your target buyers, next generation marketing automation trends that deserve your attention and tips to increasing customer engagement.
    • 12 webinars
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    • Analytics and Optimization

    • Live Mar 13 2014
    • Companies have now more data about their customers than ever before as they can capture, store, analyze, and use a plethora of data from new sources to create a multidimensional view of the customer. The real challenge lies in how you use the data to spur an enviable competitive advantage. Join this summit to learn from how can you leverage valuable insights from both structured and unstructured data to create more meaningful interactions with your multichannel customers and optimize your marketing spend.
    • 18 webinars
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    • Demand Generation 2014

    • Recorded: Jan 16 2014
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2014. Marketing leaders will share insights in what it takes to achieve the results you're looking for in the new year. Topics include funnel analytics, understanding the buyer's journey and tips to being more buyer-centric.
    • 19 webinars
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    • CMO Roundtables

    • Recorded: Dec 11 2013
    • The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
    • 6 webinars
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    • Campaign Automation

    • Recorded: Nov 6 2013
    • Join leading marketing experts at the Campaign Automation Summit to learn key takeaways that you can apply now to help optimize your B2B marketing campaigns. Topics covered will include exploring the right automation solution for your organization, lead management and scoring best practices and analytics techniques.
    • 13 webinars
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    • Big Data Marketing

    • Recorded: Sep 12 2013
    • Big data is the next greatest trend in marketing, yet a recent survey from the EIU says that 45% of marketing executives lack the capacity for analyzing “big data.” Ultimately, big data earned through marketing channels such as email or social media can help marketers better reach their customers with their messaging. How are marketers turning this data into real business insights and revenue? What technology or services are available for making sense of marketing trends? Join marketing experts at the Big Data Marketing Summit to learn strategies for unleashing big data.
    • 8 webinars
    • View summit
    • Big Data Week 2013

    • Recorded: Sep 10 2013
    • Join BrightTALK's inaugural Big Data Week. Industry experts will present the latest in big data research, trends and best practices. Industry experts will discuss how to manage evolving risks from unstructured data, tips on using big data to drive results and techniques to manage newly developing technical challenges.
    • 37 webinars
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    • Customer Engagement

    • Recorded: Aug 8 2013
    • The online marketplace is noisy. With the vast amount of content being created, B2B organizations are challenged to move beyond impressions and engage the customer, driving them to fill out a contact me form, register for an event, or respond to a social post. What types of content are most engaging for B2B audiences? How are organizations measuring engagement and optimizing around results? How are modern marketers continuing to nurture engaged customers? Join the Customer Engagement Summit to find out how best-in-class marketers are effectively targeting and engaging their customers.
    • 15 webinars
    • View summit