Marketing Operations and Automation

Community information
The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
    • Customer Marketing

    • Recorded: Jul 15 2015
    • Today, anyone can be a marketer for your brand. With a plethora of social channels available, there is a battle to get your content in front of your potential buyers. For modern marketers, there are more than just traditional ways to get to winning your prospect’s attention. In this summit, you will learn how marketers incorporate influencer, advocacy, referral marketing and more into their marketing strategies for more robust results.
    • 6 webinars
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    • Marketing Automation 2.0

    • Recorded: Jun 12 2015
    • Marketing automation was once a tool of only the most financially successful businesses. However, thanks to the variety of platforms available today, sophisticated software is more readily available to companies of all sizes and revenues. With the sophistication of platforms available, modern marketers are faced with the challenge of using these tools to generate new customers, generate pipeline and increase revenue. Marketing 2.0 allows marketers to use data and analytics to solve these challenges and simplify the process.
    • 9 webinars
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    • Lead Generation

    • Recorded: Apr 15 2015
    • The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of generating leads for their sales team. This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to hear the latest from the experts on scoring, KPIs and tips on which B2B lead generation methods work best.
    • 10 webinars
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    • Digital Marketing Analytics

    • Recorded: Mar 18 2015
    • One of the most overlooked yet important aspects of digital marketing is the analytics behind it. Marketers are pressured to prove their impact on the bottom line. Don’t miss this summit to learn how to become a master at measuring the ROI of your campaigns and best practices to optimizing your efforts.
    • 10 webinars
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    • Market Movers

    • Recorded: Mar 2 2015
    • The Market Movers series covers high profile innovators from coast to coast who are not only changing the rules, but writing their own. Join host, Christine Crandell, as she interviews today’s best leaders on how they propelled their companies to the top and what factors drive them forward into uncharted territory.
    • 3 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Feb 18 2015
    • Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
    • 14 webinars
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    • Customer Success

    • Recorded: Feb 12 2015
    • Subscription business models are on the rise. With that, comes the evolution of the customer success department. If you’re interested in learning how to scale your current team, make the business case to create a team or how to hire top talent, you won’t want to miss this summit.
    • 5 webinars
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    • Demand Generation 2015

    • Recorded: Jan 20 2015
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2015. Learn how to align content with your funnel, the latest on lead scoring, best practices to better align with sales and more.
    • 18 webinars
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    • CMO Roundtables

    • Recorded: Dec 10 2014
    • By the end of 2015, the CMO role will look vastly different than it does today. We are already witnessing fundamental changes to marketer’s KPI’s thanks to new technologies that can more tangibly measure our efforts on the bottomline. Explore these panel discussions to gain insights from executives as they debate technology’s role in marketing, measuring performance metrics, marketing automation and more.
    • 10 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Nov 19 2014
    • Marketers are realizing the importance of their advocates. From happy customers to happy employees, your advocates have the power to shape your brand and impact your bottom line. Join this summit to hear industry leaders share tips on launching your own program, growing your advocate base and game changers that will help you make an impact.
    • 19 webinars
    • View summit