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Marketing Operations and Automation

    • User Experience Design

    • Upcoming Jun 15 2016
    • While the user experience (UX) discipline is still a field in evolution, its infancy could be the cause for the fundamental core values that are in direct opposition to one another in marketing and UX. There is also a common misconception between marketers that UX design cannot make a real business impact as it’s not as measurable as other marketing practices. The reality is that it is a discipline deeply rooted in behavioural and neurosciences that when implemented correctly can help drive revenue and reduce cost. Join experts and leading vendors from around the world as they explore how organisations can transform to become market leaders using UX design.
    • 5 webinars
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    • Campaign Automation

    • Recorded: Oct 8 2015
    • Marketing automation has evolved from the automated email send to delivering personalized experiences throughout the many customer touch points across the buyers journey. Join this summit to learn how you can create that seamless experience to engage customers and create a better experience for your brand.
    • 10 webinars
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    • Customer Marketing

    • Recorded: Jul 15 2015
    • Today, anyone can be a marketer for your brand. With a plethora of social channels available, there is a battle to get your content in front of your potential buyers. For modern marketers, there are more than just traditional ways to get to winning your prospect’s attention. In this summit, you will learn how marketers incorporate influencer, advocacy, referral marketing and more into their marketing strategies for more robust results.
    • 6 webinars
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    • Marketing Automation 2.0

    • Recorded: Jun 12 2015
    • Marketing automation was once a tool of only the most financially successful businesses. However, thanks to the variety of platforms available today, sophisticated software is more readily available to companies of all sizes and revenues. With the sophistication of platforms available, modern marketers are faced with the challenge of using these tools to generate new customers, generate pipeline and increase revenue. Marketing 2.0 allows marketers to use data and analytics to solve these challenges and simplify the process.
    • 9 webinars
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    • Lead Generation

    • Recorded: Apr 15 2015
    • The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of generating leads for their sales team. This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to hear the latest from the experts on scoring, KPIs and tips on which B2B lead generation methods work best.
    • 10 webinars
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    • Digital Marketing Analytics

    • Recorded: Mar 18 2015
    • One of the most overlooked yet important aspects of digital marketing is the analytics behind it. Marketers are pressured to prove their impact on the bottom line. Don’t miss this summit to learn how to become a master at measuring the ROI of your campaigns and best practices to optimizing your efforts.
    • 8 webinars
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    • Market Movers

    • Recorded: Mar 2 2015
    • The Market Movers series covers high profile innovators from coast to coast who are not only changing the rules, but writing their own. Join host, Christine Crandell, as she interviews today’s best leaders on how they propelled their companies to the top and what factors drive them forward into uncharted territory.
    • 4 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Feb 18 2015
    • Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
    • 14 webinars
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    • Customer Success

    • Recorded: Feb 12 2015
    • Subscription business models are on the rise. With that, comes the evolution of the customer success department. If you’re interested in learning how to scale your current team, make the business case to create a team or how to hire top talent, you won’t want to miss this summit.
    • 5 webinars
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    • Demand Generation 2015

    • Recorded: Jan 20 2015
    • Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2015. Learn how to align content with your funnel, the latest on lead scoring, best practices to better align with sales and more.
    • 18 webinars
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