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Marketing Operations and Automation

    • 2017 Marketing Strategy

    • Upcoming Dec 7 2016
    • There was a lot on the marketer’s plate in 2016. Were you able to improve your efforts across the board or do you have carryover tasks now slated for Q1 2017? Don’t worry, we’ve got you covered. Explore these presentations on Demand Generation, Content Marketing, and Marketing Analytics to gain insights from leaders in each space. This Summit will discuss the fundamental changes marketing has seen over the past year, how to tackle old challenges, as well as, approach new ones, and how technology’s role in marketing can transform you and your team into juggernauts in your space.
    • 15 webinars
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    • Marketing Intelligence and Analytics

    • Recorded: Jul 7 2016
    • Without question, one of the top beneficiaries of the big data boom has been marketing intelligence. From industry mapping to customer and competitor intelligence, data has filled in the gaps that had previously made it difficult to explain marketing decision-making. This summit will look at the technologies, the metrics and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.
    • 14 webinars
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    • User Experience Design

    • Recorded: Jun 14 2016
    • While the user experience (UX) discipline is still a field in evolution, its infancy could be the cause for the fundamental core values that are in direct opposition to one another in marketing and UX. There is also a common misconception between marketers that UX design cannot make a real business impact as it’s not as measurable as other marketing practices. The reality is that it is a discipline deeply rooted in behavioural and neurosciences that when implemented correctly can help drive revenue and reduce cost. Join experts and leading vendors from around the world as they explore how organisations can transform to become market leaders using UX design.
    • 5 webinars
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    • Campaign Automation

    • Recorded: Oct 8 2015
    • Marketing automation has evolved from the automated email send to delivering personalized experiences throughout the many customer touch points across the buyers journey. Join this summit to learn how you can create that seamless experience to engage customers and create a better experience for your brand.
    • 10 webinars
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    • Customer Marketing

    • Recorded: Jul 15 2015
    • Today, anyone can be a marketer for your brand. With a plethora of social channels available, there is a battle to get your content in front of your potential buyers. For modern marketers, there are more than just traditional ways to get to winning your prospect’s attention. In this summit, you will learn how marketers incorporate influencer, advocacy, referral marketing and more into their marketing strategies for more robust results.
    • 6 webinars
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    • Marketing Automation 2.0

    • Recorded: Jun 12 2015
    • Marketing automation was once a tool of only the most financially successful businesses. However, thanks to the variety of platforms available today, sophisticated software is more readily available to companies of all sizes and revenues. With the sophistication of platforms available, modern marketers are faced with the challenge of using these tools to generate new customers, generate pipeline and increase revenue. Marketing 2.0 allows marketers to use data and analytics to solve these challenges and simplify the process.
    • 9 webinars
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    • Lead Generation

    • Recorded: Apr 15 2015
    • The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of generating leads for their sales team. This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to hear the latest from the experts on scoring, KPIs and tips on which B2B lead generation methods work best.
    • 10 webinars
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    • Digital Marketing Analytics

    • Recorded: Mar 18 2015
    • One of the most overlooked yet important aspects of digital marketing is the analytics behind it. Marketers are pressured to prove their impact on the bottom line. Don’t miss this summit to learn how to become a master at measuring the ROI of your campaigns and best practices to optimizing your efforts.
    • 8 webinars
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    • Market Movers

    • Recorded: Mar 2 2015
    • The Market Movers series covers high profile innovators from coast to coast who are not only changing the rules, but writing their own. Join host, Christine Crandell, as she interviews today’s best leaders on how they propelled their companies to the top and what factors drive them forward into uncharted territory.
    • 4 webinars
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    • Customer and Advocacy Marketing

    • Recorded: Feb 18 2015
    • Arm your advocate army and make your customers your ultimate asset. Join for sessions on customer lifecycle mapping, tips on content creation for advocate marketing and best practices to create the ultimate customer experience.
    • 14 webinars
    • View summit