The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
The advent of marketing intelligence and machine learning has led many businesses begin hyper-targeting prospects. A personalized approach to business to prospect and business to client interactions has its benefits including a focused sales and marketing strategy and a happier customer base.
Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization, and performance metrics, leading to less waste and increased revenue.
There was a lot on the marketer’s plate in 2016. Were you able to improve your efforts across the board or do you have carryover tasks now slated for Q1 2017? Don’t worry, we’ve got you covered. Explore these presentations on Demand Generation, Content Marketing, and Marketing Analytics to gain insights from leaders in each space. This Summit will discuss the fundamental changes marketing has seen over the past year, how to tackle old challenges, as well as, approach new ones, and how technology’s role in marketing can transform you and your team into juggernauts in your space.
Without question, one of the top beneficiaries of the big data boom has been marketing intelligence. From industry mapping to customer and competitor intelligence, data has filled in the gaps that had previously made it difficult to explain marketing decision-making. This summit will look at the technologies, the metrics and processes needed to achieve the level of sophistication required to position your company amongst the data-driven elites.
While the user experience (UX) discipline is still a field in evolution, its infancy could be the cause for the fundamental core values that are in direct opposition to one another in marketing and UX. There is also a common misconception between marketers that UX design cannot make a real business impact as it’s not as measurable as other marketing practices. The reality is that it is a discipline deeply rooted in behavioural and neurosciences that when implemented correctly can help drive revenue and reduce cost.
Join experts and leading vendors from around the world as they explore how organisations can transform to become market leaders using UX design.
Marketing automation has evolved from the automated
email send to delivering personalized experiences
throughout the many customer touch points across the
buyers journey. Join this summit to learn how you can
create that seamless experience to engage customers
and create a better experience for your brand.
Today, anyone can be a marketer for your brand. With a plethora of social channels available, there is a battle to get your content in front of your potential buyers. For modern marketers, there are more than just traditional ways to get to winning your prospect’s attention. In this summit, you will learn how marketers incorporate influencer, advocacy, referral marketing and more into their marketing strategies for more robust results.
Marketing automation was once a tool of only the most financially successful businesses. However, thanks to the variety of platforms available today, sophisticated software is more readily available to companies of all sizes and revenues.
With the sophistication of platforms available, modern marketers are faced with the challenge of using these tools to generate new customers, generate pipeline and increase revenue. Marketing 2.0 allows marketers to use data and analytics to solve these challenges and simplify the process.
The rise of digital channels in recent years has caused substantial changes in lead generation, with marketers struggling to meet the unique challenges of generating leads for their sales team.
This summit will help shape your strategy with insights from leading B2B vendors and thought leaders. Sign up to hear the latest from the experts on scoring, KPIs and tips on which B2B lead generation methods work best.
One of the most overlooked yet important aspects of digital
marketing is the analytics behind it. Marketers are pressured to
prove their impact on the bottom line. Don’t miss this summit
to learn how to become a master at measuring the ROI of your
campaigns and best practices to optimizing your efforts.