The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Start the year off right with your comprehensive guide to planning and implementing a successful demand generation strategy in 2014. Marketing leaders will share insights in what it takes to achieve the results you're looking for in the new year. Topics include funnel analytics, understanding the buyer's journey and tips to being more buyer-centric.
The role and responsibilities of today's CMO has matured significantly. With more pressure than ever to evolve and innovate, it's imperative for marketers to stay current on the newest industry trends in order to efficiently transform the bottom line. Join the CMO roundtables and hear from influencers as they dissect everything from content strategy and lead generation, to which KPI's really matter.
Join leading marketing experts at the Campaign Automation Summit to learn key takeaways that you can apply now to help optimize your B2B marketing campaigns. Topics covered will include exploring the right automation solution for your organization, lead management and scoring best practices and analytics techniques.
Big data is the next greatest trend in marketing, yet a recent survey from the EIU says that 45% of marketing executives lack the capacity for analyzing “big data.” Ultimately, big data earned through marketing channels such as email or social media can help marketers better reach their customers with their messaging. How are marketers turning this data into real business insights and revenue? What technology or services are available for making sense of marketing trends? Join marketing experts at the Big Data Marketing Summit to learn strategies for unleashing big data.
Join BrightTALK's inaugural Big Data Week. Industry experts will present the latest in big data research, trends and best practices. Industry experts will discuss how to manage evolving risks from unstructured data, tips on using big data to drive results and techniques to manage newly developing technical challenges.
The online marketplace is noisy. With the vast amount of content being created, B2B organizations are challenged to move beyond impressions and engage the customer, driving them to fill out a contact me form, register for an event, or respond to a social post. What types of content are most engaging for B2B audiences? How are organizations measuring engagement and optimizing around results? How are modern marketers continuing to nurture engaged customers? Join the Customer Engagement Summit to find out how best-in-class marketers are effectively targeting and engaging their customers.
As the leading marketing channels for engaging with buyers off organizational websites, search and social marketing are seeing aggressive growth. The challenge for marketers is to sort through impressions, clicks and registration form fill outs to track buyer engagement and make connections to revenue.
What digital marketing trends are crucial to optimized search and social marketing? How are marketers benchmarking search and social campaigns against those of competitors? And, what technologies are available for tracking these programs and tying success to revenue?
Join experts at the B2B Search and Social Marketing Summit, as they discuss successful strategies and tactics for search and social domination.
We are entering a new era of demand generation. The digital, performance-based marketing movement has been in swing for 10 years now. We have learned a lot. This summit presented by the Funnelholic was designed to showcase the newest, latest and greatest demand generation strategies that work. Our goal is to educate you, surprise you, and deliver actionable insight to turn your marketing efforts into demonstrable revenue. We will tackle the hottest marketing topics of the day: content marketing, social marketing, video marketing, and overall demand generation. Our goal is for our attendees to walk away from the summit with the ability to make build, make changes, or optimize their current demand generation. And we plan to have fun in the process.
With a surge of social, mobile and cloud apps capturing data from various channels, marketers are challenged with driving insight from all data sources. Join this summit to learn how big data impacts marketing, how to use insights to drive revenues and the ROI marketers should be focused on to propel business forward.
Talent acquisition is no longer just-in-time.The hiring cycle is shifting from filling jobs to developing relationships and expanding network. Therefore, talent solution experts are challenged to find scalable solutions for maintaining relationships with colleagues, candidates and clients through marketing channels.
Join talent solution experts as they discuss:
- Effective marketing channels for connecting with and engaging colleagues, candidates and clients
- How platforms such as the human cloud are changing the way recruiters are marketing to talent
- The role of video as a talent marketing and management tool
- How recruiters and their marketing teams use content to nurture relationships