Scott Brinker, CTO of Ion Interactive and Chiefmartec.com
Stewart Rogers, Director, Marketing Technology, VentureBeat
Dave Lesué, Creative Director, Workfront
Think about your creative, dynamic marketing team. Now, think about your process-driven, planning-centric IT department. What comes to mind?
Oil and water? Chalk and cheese?
Maybe, but it turns out there is a lot that marketing can learn from how IT gets things done. In fact, the top performing teams have a lot more in common with each other than you may think.
Join Chief Martec's Scott Brinker, and other experts as we explain how marketing teams can adopt IT's best practices to best effect -- without losing the creative and artistic elements that make them shine.
In this webinar, you'll:
* Learn how top-performing marketing teams win by planning work in sprints
* Understand how to organize priorities strategically
* Discover how to prove your value as a creative team with continuous improvement
* Find out why agile methodologies are the key to driving results
Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?
Knowing who each customer is and what she cares about is a major challenge with two parts:
* Data collection - picking up the digital breadcrumbs from each customer interaction
* Data unification - tying together customer details from multiple interactions and databases
This webinar will explain:
* Why customer identity is more critical than ever
* The challenges of collecting and unifying customer data
* Key tools for capturing customer data
* Best options for enriching existing customer profiles
* Methods and technologies to unify customer data
And includes data from:
* A survey of 506 marketers about customer identity and personalization
* 27 vendor and brand interviews
Andrew Jones, Analyst, VentureBeat
Scott Kabat, CMO, Prezi
Shawn Burns, SVP web and digital marketing, Schneider Electric
Zouhair Belkoura, CEO, KeepSafe
This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.
Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Marketers today enjoy potential opportunities from data like never before. While the insights gained from this information can lead to great things, in the age of Big Data, there is more information available than can be easily managed.
Marketers must cope with obtaining meaningful data from a growing range of sources, maintaining and updating the data as it decays, and being able to use the data across systems and applications to draw actionable insights.
Looking at these big challenges, it’s easy to see why a Gartner survey found that 82% of CMOs feel underprepared to deal with the data explosion. CRM tools that help manage customer relationships help direct a marketer’s focus and create efficiencies, but without quality data, a CRM’s potential benefits cannot be fully realized. In turn, the customer relationship suffers.
Marketers need a way to make technology work for them to drive insights, while being able to acquire and retain the referential external data from trusted sources to fully understand their prospects and customers. With this ideal world in place, marketers can drive decisions, increase ROI, and maintain great customer relationships to keep their organizations competitive. Register for this webinar for a look at the three key challenges marketers face with data today, and the strategy for mitigating the issue using a new way of looking at data.
Presented by Dun & Bradstreet and Informatica Data as a Service.
Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.
Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).
Join Frost & Sullivan and BrightTALK to learn how to:
- Leverage activity data to interact with prospects & customers
- Engage with customers and prospects through key content
- Deliver real value to your prospects through webinars
In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.
RNDC's challenges were:
Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
Keep pace with emerging technologies
Build mobile solutions focused on Sales Force Automation
Standardize wherever possible and drive utilization
In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.
There is a lot of buzz about Advocacy, but should you care? Jonathan Murray, Draper Triangle Managing Director, provides a breakdown of the types of technologies that are being grouped under “Advocacy”. Brian Gladstein, EVP of Technology Marketing at GYK Antler discusses what both brand awareness and demand generation marketers should be considering within Advocacy and will provide an approach to help you figure out how to get started with advocacy technology.
What you’ll learn:
The 4 different technology groups under the Advocacy market
The challenges that are driving technology purchases
The buyers for each group
Where to start leveraging advocacy for your business
For the best chance of winning well-deserved publicity and prestige for you team, you’ll want to be working with all the information available. Join Ashley Friedlein, President of Centaur Marketing, to get insider insight on exactly what the judges are looking for and discover how you can truly benefit from the wider Masters experience.
We understand that there’s no one-size-fits-all approach to this, so Ashley will explore what ideas and formats could work for the different categories and talk through the judging criteria, as well as the opportunities available to entrants and how best to benefit from them.
You’ll also be able to put your questions to him, so join us at 3pm, 29 August and put yourself ahead of the competition.
Despite past investments, obtaining a trusted 360-degree view your customer information across business lines to increase wallet share, streamline client on boarding, and improve customer experience has been difficult to achieve in the financial services industry. If these challenges are familiar to you, you are not alone. But what does it take to achieve success and become Customer Ready?
It starts with treating data as a critical business asset, investing in a repeatable data governance program, supported by the latest data management solutions. Solutions that automate the creation, governance, and sharing of trusted customer profiles across the business that require a single, trusted, and consistent view of their customers, accounts, products, and business relationships.
Join us for this special one-hour webinar as Informatica experts show the latest and proven Customer Ready solutions adopted by leading financial institutions to support the industry’s most pressing needs from growing revenue to complying with new and existing regulations. During this session, you will see how Informatica solutions can help:
*Automate the connection, cleansing, reconciliation and enrichment of disparate customer data on an ongoing basis
*Relate customer profiles across product and business lines with critical data about interrelated customer, accounts, products, services, and employees to gain a multi-dimensional view of customers’ preferences and interactions
*Future-proof customer-centric strategies with flexible technology that quickly adapts to changing business needs and new data sources
Register today and learn how great data can fuel your financial enterprise with trusted customer profiles.
The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.
Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:
•Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.
•Help find new and high value audiences and monetize them.
•Drive efficiencies across multiple channels and devices.
•Learn how to create high value audiences and increase conversions on media campaigns.
Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.
Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
Learn how to:
- Leverage content curation to generate content at scale
- Amplify your content reach by integrating content, social and email
- Extend the lifetime of your content
- Measure ROI and content impacts on revenue
Ross McNab, Director of Digital Advertising Solutions at Eyeblaster is an experienced and prolific contributor to the digital media landscape, delivering thought leadership across the globe by leading conversations with high-level business, marketing and agency executives worldwide. Throughout McNab’s global experience, he’s worked closely with agencies to roll out solutions on a regional scale, helping advertisers to work in diverse markets to achieve brand impact through digital.
With a background in mobile, online and marketing, McNab is instrumental in helping advertisers and agencies implement enhanced marketing strategies which balance across direct response and brand requirements and establish a framework that monetizes media and tracks results. Past speaking engagements include iMedia Summits, Ad Tech, Asia Business Forum and MSN Roadshow among others. Prior to joining Eyeblaster in 2005, McNab worked with Microsoft, PBL Media and Australia’s BlueSkyFrog and now resides in New York City.
The explosion of "Web 2.0" distribution models offers corporate communicators free sharing, huge reach...and very little control over the audience or message. This session will cover how affordable enterprise video publishing systems can provide the best of both worlds: boundless distribution options with complete control over creation, approval, presentation, and measurement of video communications.
In this session, you'll learn how a successful strategy always begins with your own Web site, including tips on how embedding video content into contextually relevant pages on a site -- together with social networking features, podcasts and other documents -- can dramatically increase viewership, relevance and brand affinity. Learn 10 secrets to success that the world's most successful brands already know!
Marketers today are required to find and connect with target audiences in real-time, wherever they live, work, play and learn. In order to boost ROI and campaign effectiveness, marketers should consider applying "tri-messaging" best practices - a catalyst for conversations and marketing ROI across three dominant channels. Tri-messaging is essentially marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile experiences. Through this method, marketers can essentially understand and reach end-users where they prefer to engage and interact. In turn, this facilitates conversations, commerce and loyalty that can subsequently be managed, measured and monetized.
Landon Ray - CEO, OfficeAutopilot.com : SendPepper.com
You're probably spending time and money to drive visitors to your website. Maybe it's a pay-per-click campaign, direct mail, or print ads. Maybe you spend a bunch of time on twitter, or flying around to trade shows. Whatever you do, if you're not testing everything, measuring your results, and optimizing over time... you're leaving a TON of opportunity on the table.
In this 10 minute presentation, you'll see how one small business lowered his cost per lead 80% with 3 hours of work. You'll learn not just WHY to test your marketing but HOW to test anything and WHAT kinds of changes are most likely to improve results.
Marketing Automation technologies – including lead nurturing, lead scoring and lead management are critical today more than ever. During this webinar, Manticore Technology's vice president of marketing, Christopher Doran will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation.
If you have researched a product or service either for personal or business use in the last 12 months, ask yourself how your search began. It’s a good bet a significant percentage of your pre-purchase research occurred online. As a B2B marketer, you can rest assured; the vast majority of your sales pipeline in the next 12 months will come from prospects that began their search for products and services on the web – probably through some combination of Google, association websites or via direct organic research.
Marketing automation has become an even more critical opportunity for any business with a marketing budget as the pressure to ensure ROI for marketing campaigns increases. As part of the Upshot Institute Marketing SuperPlatform Summit, this presentation provides an overview of marketing automation basics and how to apply these ideas to your organization.
Scott Mersy, Senior Director of Products - Genius.com
In today’s world, Sales and Marketing needs to be aligned to ensure that no lead is left behind and that every opportunity receives the right service at the right time from the right team member. In this informative session, you’ll learn how new technologies are eliminating the Sales and Marketing disconnect, driving more qualified leads into Sales for a more efficient pipeline, better customer service and ultimately faster sales.
Direct Digital Marketing, a relatively new term that is defining a new technology market segment, has become increasingly important in today’s digital marketing landscape as consumers are demanding relevance in communication they receive from marketers. However, there has always been a disconnect between the consumer’s demand for relevance and the marketer’s ability to supply it. In his presentation, Brian will discuss the evolution of direct digital marketing, the definition of direct digital marketing and how it will affect the industry, the tools needed to successfully execute it, and common misconceptions surrounding direct digital marketing.
As the Director of Operations, Tim Kauffold is in charge of planning and overseeing the execution of Oneupweb’s strategic vision. Handling everything from employee concerns to client side technology issues, Kauffold’s role in the organization is critical to its mission. Tim brings nearly a decade of experience in successful online operations and innovative marketing to the Oneupweb team.
Matt Dombrow - Master of Clickability and Founding Partner @ Clixo
The rate at which your landing pages convert traffic to leads and sales is one of the most important aspects of Internet marketing. This 15 minute presentation is jam packed with actionable tips and examples you can use to create new landing pages or instantly boost conversion rates on existing pages.
Maureen Michaels - Media Planner and Public Relations Manager
Lisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She has been counseling clients on improving website ROI and search engine marketing since 1996. Oneupweb is an innovator in digital marketing, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. To contact her, visit OneUpWeb.com, email email@example.com or send her a tweet @LisaWehr.
Gone are the days when marketers could get away with “shouting” at customers by blasting them with messages and treating them differently in every channel. Today’s customers and prospects have too little patience for irrelevant marketing messages and too much control over their own exposure to them. The time has come for marketers to engage their customers and prospects in a cross-channel dialog that builds on past and current behavior. Unica calls this “Interactive Marketing.” In this presentation, attendees will learn more about Interactive Marketing and the key technology requirements needed to support it.
In this fact filled webinar, Jon Miller, author of the Modern B2B Marketing blog and VP Marketing of Marketo, will share his “secret sauce” for generating a continuous supply of hot leads for the sales team. Using Marketo’s own marketing programs as an example, he’ll share
· The effectiveness of various lead generation channels (paid and organic)
· How to use lead nurturing to develop relationships with prospects that are not sales ready – plus the ROI of lead nurturing
· Best practices for using lead scoring to identify sales-ready leads
· Metrics and conversion rates for every stage of the demand generation funnel