Today’s consumer has digital connectivity at their fingertips 24/7, and they are flocking to social networks for customer care. Twitter alone recently reported a 250% increase in customer service-related content over the past two years, and 60% of these consumers expect a response within an hour or less. However, many if not most of these messages continue to be ignored.
What’s the problem? Social media ownership was first tucked under Marketing, with a focus on branding and campaigns, but customer care queries through social networks continue to surge. Most Marketing teams are not trained to deal with customer service and do not prioritize these mentions. This disconnect is growing, and the failure to integrate and include customer service in overall social strategy is having a negative impact on company bottom line.
Join this webinar and learn why it’s imperative for Customer Service and Marketing to collaborate on social media efforts to provide the best customer experience. We’ll cover the key considerations for developing a mutually beneficial program, and discuss how strong social care drives brand advocacy and overall revenue.
As a response to the never-ending bandwidth demand, CSPs are constantly enhancing their networks. Fiber brings superior transport capacity and quality compared to the other broadband media and has therefore become commonplace for CSPs.
This is the first in a series of ‘Winning with Fibre’ webinars. Get a comprehensive outlook on the fibre market and learn how it builds a perfect business opportunity for CSPs. You will gain multiple viewpoints of and hands-on experiences on the topic in the course of the series.
In this joint webinar with Comptel, Analysys Mason and GE Energy Connections, we will discuss the following topics:
-Dean Ramsay, Senior Analyst from Analysys Mason, outlines the fiber market and services as well as how it opens great business avenues for CPS
-James Wheatley, Product Line Manager from GE Energy Connections, shares experiences and lessons learnt from the global CSP market relating to the management of the physical fibre network across the entire plan, design, build, operate and maintain lifecycle
-Simon Osborne, CTO of Comptel Service Orchestration, explains the key principles in the service delivery processes with which CSPs can run healthy business both today and in the future
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
When it comes to customer relationships, big data can usher in big opportunities or big problems. That’s why it’s vital for organizations to take a strategic approach to big data. They must clean their data, integrate it, maximize data value, comply with security and governance requirements, and make sure the right people have the right access to the data at the right times.
Join Pitney Bowes, Informatica, Looker, and Snowflake in this interactive webinar and learn how to:
•Easily integrate diverse data for more robust analysis
•Reduce time to analysis by leveraging the cloud
•Yield more effective conversions
•Achieve the elusive single customer view in context
•Deliver more relevant marketing
•Get more trusted customer insights without more risk
•Make analyzing CRM data with other sources easier
•Put analytics in the right places at the right time
What hurts a campaign more than bad data? The answer is simple - nothing. Basically, if you don't have accurate customer contact data, your campaigns are going to fail. Join the experts from the Informatica Data as a Service team to learn how you can verify the accuracy of your customer data, increase campaign performance, and reach more of your prospects through our simple contact data verification services implemented into Marketo.
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.
This is what separates average companies from what we call “sticky brands.”
When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.
In this talk, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.
Join us on April 20th to learn:
- How to adapt your marketing for active and inactive buyers
- How to build relationships early and often
- The trick to ABC — Always Be Converting
Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company.
This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.
Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.
Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.
This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:
After analyzing millions of customer interactions, Sykes has identified operational areas that require attention to REALLY cause change to the customer experience. During this interview, Bo Young, Sr. Director, Insight Analytics, has promised to reveal those areas and share key tactics for you to take away and bring back to your own company.
Ross McNab, Director of Digital Advertising Solutions at Eyeblaster is an experienced and prolific contributor to the digital media landscape, delivering thought leadership across the globe by leading conversations with high-level business, marketing and agency executives worldwide. Throughout McNab’s global experience, he’s worked closely with agencies to roll out solutions on a regional scale, helping advertisers to work in diverse markets to achieve brand impact through digital.
With a background in mobile, online and marketing, McNab is instrumental in helping advertisers and agencies implement enhanced marketing strategies which balance across direct response and brand requirements and establish a framework that monetizes media and tracks results. Past speaking engagements include iMedia Summits, Ad Tech, Asia Business Forum and MSN Roadshow among others. Prior to joining Eyeblaster in 2005, McNab worked with Microsoft, PBL Media and Australia’s BlueSkyFrog and now resides in New York City.
The explosion of "Web 2.0" distribution models offers corporate communicators free sharing, huge reach...and very little control over the audience or message. This session will cover how affordable enterprise video publishing systems can provide the best of both worlds: boundless distribution options with complete control over creation, approval, presentation, and measurement of video communications.
In this session, you'll learn how a successful strategy always begins with your own Web site, including tips on how embedding video content into contextually relevant pages on a site -- together with social networking features, podcasts and other documents -- can dramatically increase viewership, relevance and brand affinity. Learn 10 secrets to success that the world's most successful brands already know!
Marketers today are required to find and connect with target audiences in real-time, wherever they live, work, play and learn. In order to boost ROI and campaign effectiveness, marketers should consider applying "tri-messaging" best practices - a catalyst for conversations and marketing ROI across three dominant channels. Tri-messaging is essentially marketing messages that are written, packaged, orchestrated and unleashed for email, social and mobile experiences. Through this method, marketers can essentially understand and reach end-users where they prefer to engage and interact. In turn, this facilitates conversations, commerce and loyalty that can subsequently be managed, measured and monetized.
Landon Ray - CEO, OfficeAutopilot.com : SendPepper.com
You're probably spending time and money to drive visitors to your website. Maybe it's a pay-per-click campaign, direct mail, or print ads. Maybe you spend a bunch of time on twitter, or flying around to trade shows. Whatever you do, if you're not testing everything, measuring your results, and optimizing over time... you're leaving a TON of opportunity on the table.
In this 10 minute presentation, you'll see how one small business lowered his cost per lead 80% with 3 hours of work. You'll learn not just WHY to test your marketing but HOW to test anything and WHAT kinds of changes are most likely to improve results.
Marketing Automation technologies – including lead nurturing, lead scoring and lead management are critical today more than ever. During this webinar, Manticore Technology's vice president of marketing, Christopher Doran will provide insight into how your peers are adopting marketing automation and the business impact they are seeing. He'll offer insights on marketing processes and share best practices necessary to get the most out of marketing automation.
If you have researched a product or service either for personal or business use in the last 12 months, ask yourself how your search began. It’s a good bet a significant percentage of your pre-purchase research occurred online. As a B2B marketer, you can rest assured; the vast majority of your sales pipeline in the next 12 months will come from prospects that began their search for products and services on the web – probably through some combination of Google, association websites or via direct organic research.
Marketing automation has become an even more critical opportunity for any business with a marketing budget as the pressure to ensure ROI for marketing campaigns increases. As part of the Upshot Institute Marketing SuperPlatform Summit, this presentation provides an overview of marketing automation basics and how to apply these ideas to your organization.
Scott Mersy, Senior Director of Products - Genius.com
In today’s world, Sales and Marketing needs to be aligned to ensure that no lead is left behind and that every opportunity receives the right service at the right time from the right team member. In this informative session, you’ll learn how new technologies are eliminating the Sales and Marketing disconnect, driving more qualified leads into Sales for a more efficient pipeline, better customer service and ultimately faster sales.
Direct Digital Marketing, a relatively new term that is defining a new technology market segment, has become increasingly important in today’s digital marketing landscape as consumers are demanding relevance in communication they receive from marketers. However, there has always been a disconnect between the consumer’s demand for relevance and the marketer’s ability to supply it. In his presentation, Brian will discuss the evolution of direct digital marketing, the definition of direct digital marketing and how it will affect the industry, the tools needed to successfully execute it, and common misconceptions surrounding direct digital marketing.
As the Director of Operations, Tim Kauffold is in charge of planning and overseeing the execution of Oneupweb’s strategic vision. Handling everything from employee concerns to client side technology issues, Kauffold’s role in the organization is critical to its mission. Tim brings nearly a decade of experience in successful online operations and innovative marketing to the Oneupweb team.
Matt Dombrow - Master of Clickability and Founding Partner @ Clixo
The rate at which your landing pages convert traffic to leads and sales is one of the most important aspects of Internet marketing. This 15 minute presentation is jam packed with actionable tips and examples you can use to create new landing pages or instantly boost conversion rates on existing pages.
Maureen Michaels - Media Planner and Public Relations Manager
Lisa Wehr is CEO and founder of Oneupweb, a digital marketing agency. She has been counseling clients on improving website ROI and search engine marketing since 1996. Oneupweb is an innovator in digital marketing, creating integrated online marketing plans that incorporate natural search engine optimization (SEO), paid search marketing (PPC), conversion improvement and analytics, podcast production, social media marketing, online media planning and placement and search marketing consultation for in-house marketing teams. Heralded by an independent research firm for their leadership team, Midwestern work ethic and solid experience in optimizing complicated sites, Oneupweb has twice been named a Top 20 Search Marketing Agency by Advertising Age, and CEO Lisa Wehr is recognized as an Ernst & Young Entrepreneur of the Year. To contact her, visit OneUpWeb.com, email email@example.com or send her a tweet @LisaWehr.
Gone are the days when marketers could get away with “shouting” at customers by blasting them with messages and treating them differently in every channel. Today’s customers and prospects have too little patience for irrelevant marketing messages and too much control over their own exposure to them. The time has come for marketers to engage their customers and prospects in a cross-channel dialog that builds on past and current behavior. Unica calls this “Interactive Marketing.” In this presentation, attendees will learn more about Interactive Marketing and the key technology requirements needed to support it.
In this fact filled webinar, Jon Miller, author of the Modern B2B Marketing blog and VP Marketing of Marketo, will share his “secret sauce” for generating a continuous supply of hot leads for the sales team. Using Marketo’s own marketing programs as an example, he’ll share
· The effectiveness of various lead generation channels (paid and organic)
· How to use lead nurturing to develop relationships with prospects that are not sales ready – plus the ROI of lead nurturing
· Best practices for using lead scoring to identify sales-ready leads
· Metrics and conversion rates for every stage of the demand generation funnel