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Learning Organization Insights and Marketing Effectiveness

Gary Katz
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
Sep 8 2009
29 mins
Learning Organization Insights and Marketing Effectiveness
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Marketing Operations and Automation

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  • What the All Blacks Can Teach Us About the Business of Storytelling May 19 2015 9:00 am UTC 45 mins
    James Kerr, bestselling author, speaker and leadership consultant
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    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Fast-Track Your Content Marketing Plan May 14 2015 6:00 pm UTC 60 mins
    Barry Feldman, Feldman Creative
    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running.
  • Mapping Communications Strategies to Resonate With the New Buyer May 14 2015 4:00 pm UTC 60 mins
    Adam B. Needles, Chief Strategy Officer & Principal, ANNUITAS; Ken Wincko, SVP, Marketing, PR Newswire
    Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • A Conversation with NewsCred May 5 2015 5:00 pm UTC 15 mins
    Michael Brenner Head of Strategy, Newscred
    Christine sits down with Michael Brenner the head of strategy at NewsCred to talk about what makes great content
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    Stefan Tornquist, VP Research, Econsultancy
    It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

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    - Challenges of connecting to digitally-empowered customers
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    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
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    ClerksWell will teach you how to maximise conversion from your current marketing as well as showing you future trends and opportunities within marketing and technology.

    In this session you will learn how to:

    Create-
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    Engage:
    • Identify where a lead is in their buying cycle and personalise their experience to convert

    Convert:
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    • Gain and nurture leads through automating your marketing process
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  • Explore Big Data Analytics with Amazon Redshift Recorded: Apr 22 2015 57 mins
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    Amazon Redshift enables customers to innovate quickly using its fully managed and immensely scalable data warehousing solution. Tableau’s ability to connect directly to Redshift and leverage its massive computing power means even the most non-technical business user can quickly discover business insights with easy to use drag and drop visual analytics against mammoth data sets. Join Amazon Web Services (AWS), Mixpo and Tableau Software, an AWS Technology Partner, to learn how customers are leveraging both Tableau and AWS to tackle big data exploration projects and recognize business benefits in record time.
  • The Evolving DataTech Landscape: Spend, Trend and Impact Recorded: Apr 21 2015 59 mins
    Bruce Biegel, Justin Schuster
    As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

    Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.
  • 3 Strategy Rules for Driving Effective Lead Generation Recorded: Apr 16 2015 32 mins
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    A B2B marketer’s life is often focused on creating killer campaigns, generating leads and developing content to fill the top of the sales funnel. Unfortunately, that is why many B2B marketers are so busy, yet have only a small percentage of revenue, if any, that they can attribute to their activities.

    Why? Without a solid Demand Generation Strategy – lead generation is nothing more than a bunch of tactics that attempt to build pipeline, ineffectively.

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    •Become more buyer-centric throughout our marketing
    •Eliminate tactical-focused campaigns
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  • 3 B2C Customer Experience Secrets Every B2B Should Know Recorded: Apr 10 2015 62 mins
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    Join industry leaders to learn:
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    -Where is the organisation spending too much money, and what can you do about it?
    -Where is the business performing well, not well, and why?
    -How can you automate many of the reporting processes to make everything simpler and quicker?
  • How to Create Video Content that Aligns with Your Buyers’ Journey Recorded: Mar 25 2015 49 mins
    Joe Gelata, Director of Demand Generation, Vidyard; Rachel Rosin, Marketing Specialist Demand Generation, Act-On Software
    65-90% of the buying process happens before you even know a prospect exists. Which means it’s critical for your marketing collateral to help prospects through the process on their own, particularly with video.

    If you join us at this webinar, you’ll learn:

    • The step-by-step process that today’s buyer follows before purchase and how video can promote movement through it.
    • The types of videos you can produce and where they’ll have the most impact in your buyers’ journey.
    • Ways to approach your own unique buyer’s journey and questions to answer before production.
    • A real-world example from Act-On of how one video is mapped to the buyer journey and what’s considered prior to production.
  • Six Ways to Maximize the Power of Your Data Recorded: Mar 25 2015 58 mins
    Jonathan Wu President, NAVinture
    Organizations of all types and sizes are awash in Big Data but lack the right tools to take advantage. Discover how to get the most from your own stores of information with a solution that provides everything from fast analytics and ease of use to ubiquitous to database and cloud services through smart dashboards and automatic updates.
  • Using Predictive Analytics to Optimize Your Funnel Recorded: Mar 19 2015 46 mins
    Heather Foeh, Head of Culture and Customer Advocacy, Lattice Engines
    Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
  • The Creation, Care and Feeding of an Analytics Center of Excellence Recorded: Mar 19 2015 35 mins
    Laura Patterson, President, VisionEdge Marketing
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    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
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    Leah Tsang, Director of Solutions, SocialChorus; Lee Diaz, Director of Strategy, SocialChorus
    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
Live regular webcast on strategic, sustainable, accountable Marketing
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly?

Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.

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  • Title: Learning Organization Insights and Marketing Effectiveness
  • Live at: Sep 8 2009 7:15 pm
  • Presented by: Gary Katz
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