Learning Organization Insights and Marketing Effectiveness

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Gary Katz
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
Sep 8 2009
29 mins
Learning Organization Insights and Marketing Effectiveness
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  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.

    Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.

    Key Takeaways:
    •How to determine the health of your IT Environment
    •Identify the top 10 recommended Service Desk Metrics
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

    - help generate new business
    - identify quality leads for quick conversion
    - create a faster, smoother buyer’s experience
    - prove real results

    Also, hear from one of Pardot's incredible clients as they share how using Pardot has their benefited their teams and business!
  • Ever wonder how we use our own products?

    At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

    Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

    - how Pardot powers their day-to-day marketing and sales processes
    - specific challenges that Pardot has helped them overcome
    - the killer results they’ve seen with marketing automation

    Speakers:
    - Ryan Johnston, Demand Generation Manager - Pardot
    - Ginny McSwine, Campaigns Manager - Salesforce Foundation
    - Tracy Foster, Sr. Manager, Marketing Automation & Email - Desk.com
  • To help drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.

    Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

    Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

    During this webinar, Jeff Semonovich from First Niagara, Satish Puskoor, Specialist Leader in Information Management from Deloitte, and Jakki Geiger, Senior Director, Solutions Marketing in Information Quality Solutions from Informatica, will:

    • Discuss barriers to seeing a total customer relationship view across products and channels
    • Explain how First Niagara is shifting from a product-centric to a customer-centric view
    • Share the business benefits First Niagara expects to achieve
    • Reveal the lessons First Niagara has learned from this experience
    • Answer your customer data management questions in the live Q&A
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  • Channel profile
  • Using Automated Email to Drive pre-MQL Engagement with Personas Oct 13 2015 4:00 pm UTC 60 mins
    Ceri Jones, VP of Demand Generation, Basware
    A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • Lean and Mean: How to Scale Your Content Marketing Plan Aug 20 2015 5:00 pm UTC 45 mins
    Guillaume Decugis, Co-Founder & CEO, Scoop.it
    Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Lear how to:

    - Leverage content curation to generate content at scale
    - Amplify your content reach by integrating content, social and email
    - Extend the lifetime of your content
    - Measure ROI and content impacts on revenue
  • How to Run 85 Webinars a Year Without Losing Your Mind Aug 13 2015 6:00 pm UTC 45 mins
    Louis Adam, Director of Marketing-Communications, Exfo and Cameron Jahn, Director of Product Marketing, BrightTALK
    Have you ever felt frustrated, stuck or completely lost on how to run a successful webinar program? Perhaps it even seems like you’ve burnt out your webinar production engine. This webinar will provide a fresh, unique perspective on how to run a successful program without exhausting your marketing team.

    Heading a multidisciplinary team comprised of 35 professionals, Louis is in charge of EXFO’s global webinar marketing activities. His team includes project managers, event coordinators, designers, copywriters and translators, as well as e-marketing, media placement, public relations and online education specialists.

    This webinar will include practical tips on:
    - Increasing your global webinar program leads by 250%
    - Growing your attendance rate from 30% to 47%
    - Boosting the number of webinar influenced sales opportunities
  • Authentic Stories: Applying Documentary Filmmaking Concepts to Content Creation Aug 13 2015 4:00 pm UTC 60 mins
    Curt Wallin, Documentary filmmaker; Chris Ross, CEO/Founder, Systym
    Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
    - How emotion is an essential element of great storytelling
    - Balancing structure and planning with spontaneous events
    - Necessity of a talented "crew"
    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • Personalization - The key to long term brand success Recorded: Jul 15 2015 62 mins
    Andrew Jones - Analyst; VB Insight
    Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Customer Advocacy is the New Demand Generation Recorded: Jul 15 2015 47 mins
    Bob Peterson, Research Director for Customer Advocacy, Sirius Decisions; Trisha Winter, CMO, Amplifinity
    Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • Why You Can’t Do Content Marketing Without a CMS Recorded: Jul 9 2015 49 mins
    Dennis Shiao, Director of Content Marketing, DNN Software
    While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

    Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

    - Permissions and workflow
    - Publishing
    - Analytics
    - Integration with content repositories
  • Marketing Automation Systems: The top marketing automation point solutions Recorded: Jun 18 2015 61 mins
    Andrew Jones - Analyst; VB Insight
    Join us live on June 18, 2015 at 10 am PST/ 1 pm EST

    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.


    Speakers:
    Andrew Jones, VB Insight analyst; VentureBeat
    Jory Des Jardins, Senior Vice President, Strategic Global Alliances; SheKnows Media /BlogHer
    Britta Meyer, Chief Marketing Officer; WageWorks



    Sponsored by Autopilot

    Abstract:

    Fundamentally, marketing automation refers to software designed for marketing departments to automate repetitive tasks. It helps identify, qualify, convert, and grow (up/cross-sell) customers by delivering relevant messages across channels. And it’s no longer just for B2B companies.

    Only 5% of businesses are currently using this technology today, yet those that do are generating outsized leads, conversions, and revenue.

    Our research shows that marketing automation:
    *Delivers value: 80% of MAP users see their leads increase, and 77% see conversions increase.

    *Is hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them.

    *Isn’t easy to implement: Only 29% said they had no issues or delays in getting results.

    Avoid the pitfalls your peers have already dealt with. Understand the opportunity value and how to get ahead fast.

    This research includes data from 243 marketing automation users and details on features, pricing, and services on 24 of the top vendors. We also conducted dozens of interviews and incorporated market share from data partners who spider close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best



    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • 24 Tips & Tricks to Improve Your Website’s SEO Recorded: Jun 18 2015 61 mins
    Bruce Chapman, SEO Strategist & Product Manager, DNN Corp.
    You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes Recorded: Jun 17 2015 34 mins
    Jason Stewart, VP of Strategy, ANNUITAS
    Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind
  • Are you Over-Automating? How to Stay Mindful in a Data-Driven World Recorded: Jun 12 2015 58 mins
    Natascha Thomson, MarketingXLerator; Peter Ebert, vtricity; Randy Milanovie, Kayak Online Marketing; Petra Neiger, Red Pantz
    Social media is about people. The holy grail of marketing is currently personalization.

    And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

    More and more social media strategies are employing auto-response, auto-Retweet, auto-content generation, auto-whateverpossible tools. This goes against the grain of social media and is a recipe for getting out of touch with your constituents.

    As @JoshDSullivan of Booz Allen put it, “No machine can be a miracle cure. Humans have to find patterns, ask questions, make the connections.”

    • How can you do that?
    • How can you ensure that your social media team is not getting overwhelmed and side-tracked by too much data and technological stimuli?
    • How can you enable them to respond vs. react to stay at the top of their game?
  • What Digital Marketers Can Learn From Political Campaigns Recorded: Jun 8 2015 30 mins
    Michael Beach, Targeted Victory; Eden Joyner, Revolution Messaging; Michael Palmer, i360;
    Learn how the data-driven marketing strategies from recent political campaigns can be adapted for use by brands. Featuring: Michael Beach, CoFounder at Targeted Victory, Eden Joyner, VP Media Strategy at Revolution Messaging, Michael Palmer, President at i360, and Michael Schneider, Director of Product Development at Bully Pulpit Interactive, moderated by Kaitie Coghlan, Customer Success Team Lead - Data and Political at LiveRamp.
  • How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My! Recorded: May 28 2015 39 mins
    Katie Martell, Co-Founder & CMO, Cintell
    Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

    In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
  • How Brands Use Data Onboarding Recorded: May 19 2015 46 mins
    Lindsay Chastain, Director of Digital Marketing at Sephora
    If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

    Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

    - Understand whole customer journeys
    - Accurately measure the impact of marketing
    - Determine which marketing and advertising investments worked
  • What the All Blacks Can Teach Us About the Business of Storytelling Recorded: May 19 2015 49 mins
    James Kerr, bestselling author, speaker and leadership consultant
    The All Blacks are the most successful sporting team on the planet – with an extraordinary winning percentage of 94% over the last decade. But it hasn’t always been straightforward. In this Webinar, best selling author, speaker and consultant James Kerr explains how the world’s most successful sporting team hit rock bottom in 2004 and how they used language, ritual and storytelling to turn their fortunes around. The lessons are directly applicable to achieving a sustainable high performance environment in whatever field you compete in.

    James Kerr is a bestselling author, speaker and leadership consultant specialising in high performance business, sport and military environments. Recent clients include the US Navy Seals, the FBI, UK Sport, the English Rugby Football Union, UK Swimming, UEFA, the Premier League, HSBC, Shell, Adidas and the Savoy. His latest bestseller, Legacy, reveals 15 leadership lessons from the world's most successful sporting team, the All Blacks, and he is a regular contributor to broadcast and print media including the Guardian, Times, Daily Mail, Bloomberg, BBC and the Telegraph. He lives in London.
  • Simple Ways to Significantly Increase Content Recorded: May 19 2015 44 mins
    Rob Heerdegen, Manager, Marketing Cloud Success Program, EMEA & APAC
    Ideas for managing high-volume content across today's most important channels.
  • Fast-Track Your Content Marketing Plan Recorded: May 14 2015 59 mins
    Barry Feldman, Feldman Creative
    Most companies fail to fully develop a content marketing plan and instead jump from content piece to content piece, spitting out one after the other without a clear overarching goal. What is the main objective of your content marketing plan?

    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running with a final destination.
  • Mapping Communications Strategies to Resonate With the New Buyer Recorded: May 14 2015 51 mins
    Ken Wincko, SVP, Marketing, PR Newswire; Adam B. Needles, Chief Strategy Officer & Principal, ANNUITAS
    Consumers today have access to more information than ever before when making a purchase decision. Buyers are looking for informative and trusted thought leadership content as they research their purchases, meaning that your brand's PR strategy needs to be working in tandem with marketing campaigns. As buyer behavior continues to change, marketers are re-examining their campaign and product launch strategy to incorporate PR storytelling tactics.

    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • Why Michael Brenner Thinks Marketing is Broken Recorded: May 5 2015 4 mins
    Michael Brenner, Head of Strategy, NewsCred
    “Most of marketing is ineffective pushing and that is stuff we as consumers are tuning out,” says Michael Brenner, Head of Strategy at NewsCred. What is the solution that has the power to drive change in your organization?

    Join Christine Crandell as she sits down with Michael in the latest episode of Market Movers. Watch to learn why he believes marketing should shift away from Madison Avenue and focus more on enabling the kinds of communication that occur from person to person.
  • Building Engaging Websites and Digital Experiences Recorded: Apr 30 2015 61 mins
    Stefan Tornquist, VP Research, Econsultancy
    It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
Live regular webcast on strategic, sustainable, accountable Marketing
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly?

Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.

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  • Live at: Sep 8 2009 7:15 pm
  • Presented by: Gary Katz
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