Learning Organization Insights and Marketing Effectiveness

Gary Katz
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
Sep 8 2009
29 mins
Learning Organization Insights and Marketing Effectiveness
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Marketing Operations and Automation

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  • Upcoming (36)
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  • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa.

    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
    How organic installs and engaged users affect your paid strategy and spend
    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

    #paidorganic
    #appmktg

    Speakers:
    Ian Sefferman, GM, App Store Analytics
    Christian Calderon, Head of Marketing, DOTS
  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

    Learn how to:
    ●Minimise overtime by planning work in sprints
    ●Organise priorities strategically by grooming your backlog
    ●Keep work and deadlines visible with burndown charts
    ●Prove your value as a team with continuous improvement
  • Retailers today must juggle multiple priorities to achieve success. The most important of these priorities is adapting to a world where shoppers have unprecedented power in their interactions with retailers.

    Attend our webinar on Feb 25th at 1PM Eastern, 10AM Pacific, to learn how Best-in-Class retailers make strategic use of data to overcome their challenges. Our discussion will help you increase brand awareness, grow revenue, achieve operational excellence and minimize risks when managing customer data. So join the webinar to learn:
    •The Profile of a Data-Driven Retailer
    •How to Meet and Exceed Evolving Consumer Expectations
    •Steps to Optimize your Merchandising & Supply Chain Activities
    •Best Practices to Ensure Data Security & Privacy
    •How to Leverage IT to Drive Better Shopper Experiences
  • Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively.

    With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management.

    Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector.

    Speakers:

    Christine Barry, Research Director, Wholesale Banking Practice, Aite Group

    Kathryn Petralia, Co-Founder & COO, Kabbage

    Andy Childs, Vice President of Marketing, Paychex

    Greg Weddell, Practice Manager, Small Business, Yodlee
  • What tools do other marketers use? Find out in Lattice's Special Sauce Series: Show Me Your Stack! with Influitive VP of Marketing, Jim Williams.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jim Williams:

    Jim Williams is a veteran marketer for early and growth stage tech companies. He loves bringing transformative concepts to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies.
  • Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • Mobilizing your employees as advocates directly addresses three of the most urgent human capital must-haves: leadership development, engagement & retention.

    Join this panel discussion with Denise Holt to discover how implementing an Employee Advocacy program can meet these needs head on and the its longterm effects on the organization.
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  • Using Predictive Analytics to Optimize Your Funnel Mar 19 2015 6:00 pm UTC 45 mins
    Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
  • The Creation, Care and Feeding of an Analytics Center of Excellence Mar 19 2015 5:00 pm UTC 45 mins
    Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about:

    · How an Analytics Center of Excellence make a difference to the company, customers, marketing

    · What is an Analytics Center of Excellence, establishing its purpose, and creating the vision

    · The key functions and capabilities needed

    · The journey’s key stages, associated challenges, and what do you need to do to get to the next step

    · What metrics you should select to measure the value and impact of an Analytics Center of Excellence
  • How To Sell Your Company on Employee Advocacy Mar 19 2015 5:00 pm UTC 60 mins
    Want to grow your social media team by the hundreds or thousands? Employee advocacy is the solution that leading brands are investing in to raise brand awareness, drive sales leads and better engage their employees. However, to set up your employee advocacy program for success, you’ll need more than just the social media team’s support.

    Learn how leading companies achieve internal buy-in to launch an employee advocacy program, how to make a business case for adoption and the company-wide benefits of employee advocacy.
  • Ask the Experts: The Most Important Analytics for Marketers Today Mar 19 2015 4:00 pm UTC 60 mins
    If 2014 was the year of big data, 2015 may be the year that marketers learn to effectively harness and act on that data. But which tools are must-haves, and which are distractions? Join our panel of experts as they discuss:

    • The biggest attribution challenges facing marketers today
    • The top analytics tools that all marketers should have in their technology stack
    • Important new metrics you should be thinking about
  • Optimising content marketing performance in a multiscreen world Mar 19 2015 4:00 pm UTC 45 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • Optimizing your Message with Advanced Analytics Mar 19 2015 3:00 pm UTC 45 mins
    Digital targeting tools, data and advanced analytics have evolved to the point where you can understand and target desirable customer segments with customized messages. See a case study and learn best practices of how to use advanced analytics to focus and personalize your digital marketing on your most desired audiences.
  • Show Me Your Stack! with Doug Sechrist VP Demand Marketing, Five9 Recorded: Feb 27 2015 53 mins
    Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Social Selling: Leveraging Social Media & Employee Advocacy to Drive Revenue Recorded: Feb 26 2015 62 mins
    Learn how leading organizations are engaging in social media and using new employee advocacy platforms to publish compelling content, position themselves as topic experts, identify leads and even drive acquisitions. As Employee Advocacy programs mature, companies are finding new ways to turn sales and marketing professionals into brand ambassadors. In this webinar, you will learn:

    - How these organizations and others are having success
    - Some actual best practices and secrets to social selling
    - 5 Steps to launching your own employee advocacy program
  • Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers Recorded: Feb 26 2015 45 mins
    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • Transform Your Mobile Engagement Strategy Recorded: Feb 26 2015 59 mins
    Join to learn how to:

    1. develop a messaging strategy based on "mobile moments"
    2. intelligently message your guests "in the moment" based off where they are in their shopper journey
    2. leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
    3. use targeting to boost mobile message response rates four to seven times greater than non-targeted messages
  • Show Me Your Stack! with Jim Williams VP of Marketing, Influitive Recorded: Feb 24 2015 59 mins
    What tools do other marketers use? Find out in Lattice's Special Sauce Series: Show Me Your Stack! with Influitive VP of Marketing, Jim Williams.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jim Williams:

    Jim Williams is a veteran marketer for early and growth stage tech companies. He loves bringing transformative concepts to market. Before joining the Influitive team he held marketing leadership roles at Eloqua, Unveil Solutions, Lernout & Hauspie, and several PR agencies.
  • Mobile Customer Experience - One Careful User, or one size fits all? Recorded: Feb 20 2015 44 mins
    Think about it - your customers have a very intimate relationship with their mobiles. Beware!

    It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
    But what about the unique mobile customer?

    Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.

    - Create a great first impression - any screen, any time, any place
    - Wow the early adopters - win the hearts & minds of your greatest fans and resellers
    - Develop exceptional UX - across sites, apps
    - Make it personal, keep them coming back for more - across the whole customer journey
  • Trust Bombs: Ignite the Explosive Power of Social Proof Recorded: Feb 19 2015 43 mins
    Social proof is the most powerful weapon on the web. Recommendations from friends, opinions and reviews blow away all other forms of marketing. Go into battle without them and you'll soon be dead meat.

    Attend the Trust Bombs webinar and you'll leave armed with an arsenal of strategies for igniting the power of persuasion.
  • Employee Advocacy Case Studies from Hilton, Adobe & Dell Recorded: Feb 19 2015 43 mins
    Hear how Hilton Hotels, Adobe and Dell have launched successful Employee Advocacy Programs to achieve key business results. The case studies will include organizational adoption challenges, lessons learned, popular content employees like to share, plus how to sustain the program through rewards and recognitions.
  • How to Develop Leaders & Engage Your Workforce Through Employee Advocacy Recorded: Feb 19 2015 47 mins
    Mobilizing your employees as advocates directly addresses three of the most urgent human capital must-haves: leadership development, engagement & retention.

    Join this panel discussion with Denise Holt to discover how implementing an Employee Advocacy program can meet these needs head on and the its longterm effects on the organization.
  • Employee Advocacy: Fuel for Paid, Owned, Earned Marketing ROI Recorded: Feb 19 2015 21 mins
    You know your employees are your best brand advocate. You want to help them engage with your customers. How will you tie an employee advocacy program back to revenue? This case study will define how to build your employee advocacy program to amplify paid asset, earn additional marketing reach, drive to your owned content, and ultimately deliver ROI.
  • Making Digital Customer Experiences Easy to Understand Recorded: Feb 19 2015 29 mins
    Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
  • Is Mobile Gamification the Future for Customer Engagement? Recorded: Feb 19 2015 64 mins
    Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.

    This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
  • Have you made Content Marketing your New Year’s resolution? Recorded: Feb 18 2015 31 mins
    Join SuccessFlow’s MD, Mark Donkin, for our New Year webinar that will provide the latest insights on how to create and implement a successful Content Marketing strategy. If you want to increase your sales and marketing activities in 2015, we can provide you with the necessary knowledge.

    This webinar will cover
    - Creating a successful content strategy
    - Using personas to segment your database
    - Optimising your content for lead generation
    - Managing your content build by creating content timelines
    - Choosing appropriate software for your needs
    - Using nurture programmes and scoring frameworks to enhance conversion rates
  • How your business can unleash high-value web and mobile leads Recorded: Feb 11 2015 61 mins
    As more consumers use smart phones to search for information while on the go, advertisers are embracing a new (old) way to connect with consumers by turning mobile searches and mobile ads into phone leads. According to Google, 70% of all mobile searchers have called a business directly from search ads using Adwords click-to-call ads and research firm BIA, estimates that mobile search will generate more than 70 billion calls from consumers to businesses in 2018!

    While the prospect of moving beyond impressions and clicks to drive new, high-value, phone leads is incredibly appealing to many businesses; it is also raising some important questions:

    •How will businesses manage the exploding call volume?
    •How can inbound calls be identified by the advertisement that was clicked on?
    •How can non-lead related calls be routed to self-service channels?
    •How can the most important calls be routed to right person to respond?
    •How will they be tracked?
    •How can businesses staff to handle fluctuate call volume?

    Join Michael Boland, industry analyst from research firm BIA/Kelsey and Richard Dumas, Director of Product Marketing at Five9 for this informative webinar that addresses the above questions around this mobile click-to-call trend and provides useful advice for businesses that want to maximize sales conversions from mobile click-to-call campaigns.

    If you run local business and want to learn how to acquire more new customers you will benefit by attending this webinar!
Live regular webcast on strategic, sustainable, accountable Marketing
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly?

Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.

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  • Live at: Sep 8 2009 7:15 pm
  • Presented by: Gary Katz
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