Learning Organization Insights and Marketing Effectiveness
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
RecordedSep 8 200929 mins
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As a response to the never-ending bandwidth demand, CSPs are constantly enhancing their networks. Fiber brings superior transport capacity and quality compared to the other broadband media and has therefore become commonplace for CSPs.
This is the first in a series of ‘Winning with Fibre’ webinars. Get a comprehensive outlook on the fibre market and learn how it builds a perfect business opportunity for CSPs. You will gain multiple viewpoints of and hands-on experiences on the topic in the course of the series.
In this joint webinar with Comptel, Analysys Mason and GE Energy Connections, we will discuss the following topics:
-Dean Ramsay, Senior Analyst from Analysys Mason, outlines the fiber market and services as well as how it opens great business avenues for CPS
-James Wheatley, Product Line Manager from GE Energy Connections, shares experiences and lessons learnt from the global CSP market relating to the management of the physical fibre network across the entire plan, design, build, operate and maintain lifecycle
-Simon Osborne, CTO of Comptel Service Orchestration, explains the key principles in the service delivery processes with which CSPs can run healthy business both today and in the future
We live in a world where almost 90% of consumers read emails on their mobile devices. It is therefore imperative for marketers to ensure that their sites and email marketing is optimized for all channels - especially mobile in 2016. Watch this video to learn how you can create engaging mobile emails and problem-solving tips to boost clicks
What hurts a campaign more than bad data? The answer is simple - nothing. Basically, if you don't have accurate customer contact data, your campaigns are going to fail. Join the experts from the Informatica Data as a Service team to learn how you can verify the accuracy of your customer data, increase campaign performance, and reach more of your prospects through our simple contact data verification services implemented into Marketo.
In her New York Times Best Seller, 'The Life-Changing Magic of Tidying Up,' Japanese cleaning consultant Marie Kondo takes tidying to a whole new level - promising that if you properly simplify and organize your home once, you’ll never have to do it again.
We think it's a concept worth exploring, and not just in our home life. Recent survey data from the Association of National Advertisers notes that 78% of marketers identify the ability to understand customer behavior, and develop content and experiences across the entire customer journey, as critical priorities in this age of constant disruption and change. But it's not just about capturing - or hoarding - data... it's about putting it into practice across teams, disciplines, and initiatives.
What if you could properly simplify and organize your marketing data once, and use it to continuously spark customer engagement? What if you could de-clutter your marketing data strategy, to finally unify your customer data and deliver better customer experiences in real time?
Join Adam Corey, Vice President of Marketing at Tealium, for an interactive discussion focused on tidying up your marketing stack and unearthing the life-changing benefits of a unified customer view.
Do customers choose your brand first? This question is the essence of branding. Branding isn’t about logos, taglines, websites, or colors. Branding is about the bond you form with your customers — a bond where they choose you first.
This is what separates average companies from what we call “sticky brands.”
When you have a brand that works, your customers think of you first, and they come back again and again. You form real relationships with your audience. But here’s the challenge. The pace of marketing is changing rapidly, and your brand must evolve to keep up.
In this talk, Jeremy Miller will show you how to transform your marketing to create a first choice advantage. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your brand.
Join us on April 20th to learn:
- How to adapt your marketing for active and inactive buyers
- How to build relationships early and often
- The trick to ABC — Always Be Converting
Marketing is evolving from a “push” mentality – “Let’s push out everything we have to our customers and see what sticks” – to a customer-centric “pull” approach using personalised, valuable and relevant content that aligns with your customer’s experiences with your company.
This Marketing Week webinar in association with dotMailer will help you understand how a holistic approach to customer experience can improve consumer’s perceptions of your brand and help boost sales.
Join this webinar to learn how triggered messaging can improve your campaign performance, and how to provide timely updates and messages to your customers and subscriber base.
Pure360's Online Marketing Manager Lee Davies will be presenting this webinar, where he will explain and detail how you can use email automation to provide your customers and subscriber base with relevant messaging at the right time.
This webinar will be focused around our new Advanced Email Series: Automation guide, grab it ahead of the webinar on 20th April here:
After analyzing millions of customer interactions, Sykes has identified operational areas that require attention to REALLY cause change to the customer experience. During this interview, Bo Young, Sr. Director, Insight Analytics, has promised to reveal those areas and share key tactics for you to take away and bring back to your own company.
Whether you have an offline business with an online element or you have a 100% online business, this webinar is for you my friend.
You see, there are many elements that need to be in place for an online business to be a success, but it's so easy to lose sight of them when you get stuck in the day-to-day.
Sometimes it get's so overwhelming you forget the reason you started your business in the first place (remember that thing you were REALLY passionate about right at the beginning?).
Shall we try to recapture that passion and push you closer to your goals by sorting out a few fundamentals?
In this webinar we're going to look at some essential elements you can put in place to bolster your business and help you to get the results you crave.
From managing your mindset, setting goals, positioning and pricing to digital strategy, funnel creation, outsourcing and growth plans. I'll share some of the key elements I've learned in my 10 years of working with online business owners and the success I've had with my own businesses (which makes me proud as punch).
Anastasia Antonakis, Principal Content Strategist, Incite. Creative Media House
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
Adaptive businesses have found success in creating a digital footprint by publishing original content. Savvy digital marketing tactics offer branding and audience growth. Come learn:
- Why content is at the forefront of digital strategy
- How to evangelize the importance of content marketing for your brand, product, service, or sector
- Tips and tricks of the trade
- Making a case for content marketing resources and measuring your efforts
Webinars have evolved into becoming one of the most cost effective, yet powerful tools, in lead generation, nurturing and customer acquisition. With Digital Marketing, becoming the name of the game in 2016, your webinar strategy needs to sit at the heart of your digital strategy Join this webinar to learn:
- How webinars can contribute to an organisations digital strategy,
- Best practices to follow when using webinars as part of a digital strategy.
- Measuring the success of webinar campaigns effectively.
Werner van Ekkendonk, CEO EURObizz Group & Keynote (t.b.a.)
According to Wikipedia, email marketing is a form of direct marketing that uses e-mail to send commercial or fundraising messages to an audience. Or as Entrepreneur.com says: Marketing via e-mail, usually through the use of sales letters or customer newsletters. In this webinar we will interactively discuss the role of email marketing within an Omnichannel strategy.
Keynote speaker: information will follow soon
Email marketing is no longer more the sending of just the ordinairy weekly e-newsletter. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of email marketing and the 2016 trends on this area.
Stewart Rogers, Director of Marketing Technology, VentureBeat
Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.
Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.
In this webinar, you’ll:
* Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
* Determine the ROI you can expect from cloud marketing
* Engage users across channels more effectively
* Diversify your marketing strategy through unexpected SaaS possibilities
* Andy Lark, CMO, Xero
* Stewart Rogers, Director of marketing technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today and don't miss this free web discussion on marketing clouds.
Andrew Jones, Industry Analyst/ Jay Calavas, Tealium Chief Innovation Officer
While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.
Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
- building detailed customer profiles using anonymous data
- developing personalized experiences -- before an identifier is provided
- the technology solutions that enable you to capitalize on anonymous data
Sudha Jamthe, Mobile Business Leader & Stanford Instructor, IoT Author; Interviewer: Natascha Thomson, MarketingXLerator
All things around us are coming to life with sensors and Internet connectivity. As a result there is the opportunity in this new world to create disruptive innovations to enhance your customer value. Plenty of questions arise as a result.
Where do you create value and how can you make technology the enabler of your connected customers journey?
What role does data play and help autonomous machines make decisions to change our lives, industries and future.
How can you tap into this to build customer intimacy and understand customer intent to serve them better?
Sudha Jamthe is a technology futurist, CEO of IoT Disruptions, an instructor at Stanford Continuing Studies and author of "IoT Business Primer Book" and "IoT Disruption 2020." She is a thought leader in IoT space, focusing on guiding companies with innovation to adopt IoT and to build ecosystems for Digital Business Transformations. She shares her research on IoT with her weekly "The IoT Show" on YouTube.
Sudha serves on the advisory board of Blockchain university and Barcelona Technology School.
It’s easy to get sucked in by alarmist headlines about shrinking investor confidence. But hear this: last year, more than 400 VC’s poured over $11 billion into 323 marketing tech startups. For martech, it was a record year. There’s no question that software startup funding is booming, and 2016 is off to a similarly torrid start.
The unprecedented growth has been experienced across all factors: deal sizes, frequency, and valuations. Yes, VC's cooled on growth capital investments, particularly in tech at the end of last year. There were a number of reasons: fluctuating financial markets, markdowns from institutional investors, global conflict, and others.
But what's clear is that investors are making a strong pivot to value revenue over growth in the later stages. That's an important distinction, and will shape the industry moving forward.
So what does all that mean for you? Based on the most current Q1 research, we’ll break down what kinds of companies investors are responding to, which VCs are leading the pack, and what’s important to them when considering where to park their investment dollars, i.e. what you need to do to get their attention.
In this webinar, you’ll:
* Learn which types of companies are gaining funding, and where in the marketing tech universe they fit.
* Discover where we're seeing the biggest areas of consolidation.
* Find out who the most involved / most active VCs are.
* Understand implications for investors, vendors, and most importantly marketing technology buyers and users.
* Learn how to get noticed by top VCs, straight from investors.
* Jon Cifuentes, analyst, VentureBeat
* Ravi Belani, Managing Partner, Alchemist Accelerator
* Adam J Plotkin, Partner, ff Venture Capital
* Wendy Schuchart, moderator, VentureBeat
Julie Ask, VP Principal Analyst, Forrester Research; Raj Aggarwal, CEO and Co-Founder, Localytics
Learn about best practices that allow companies to transform the mobile customer experience
Consider this: every interaction with your customers is your “customer experience.”
In order to be the champion of meaningful interactions, you must create data-driven marketing experiences that leverage everything that you know about your users, including their lifecycle stage. But that’s only half of the story; today’s interactions are all happening on the go, in people’s mobile moments and especially through mobile apps.
We are in a brave, new world of data + mobile - and that’s no small feat for marketers to overcome. If data gathered from users' mobile moments has the potential to transform every business, and every customer relationship, what does it take to be successful?
In this webinar, hear Localytics, and our guest Forrester Research, discuss the data and mobile best practices that will allow companies to transform their customer experience, making marketing more personal to their customers. Topics of conversation include:
•How is mobile driving changes in consumers' expectations, and what must organizations do to rise to the challenge?
•What are the best practices for building strong relationships built on data?
•What are the first steps in building a data-centric and mobile-first marketing organization?
David Raab, Principal at Raab Associates and Chris Slovak, VP of Global Sales Solutions at Tealium
Marketers know better than anyone that a compelling brand experience is one of the most essential elements in driving a business forward, both in acquiring new customers and building customer loyalty. Every interaction between an individual and a brand can be considered one of those experiences, and therefore, it’s imperative to get it right - every time, in every channel.
In the attempt to effectively engage a customer across all channels and devices, the focus of many marketers shifted from building the best possible customer experiences to managing the many technologies that drive it. And in the attempt to build the perfect technology infrastructure, the marketer has become a hacker first - and creator of the brand experience second.
In this interactive discussion on March 17th, we'd like to give the technological and organizational guidance needed to allow marketers to redirect the time and energy being spent on hacking back to driving rich, real-time customer interactions. David Raab, Principal at Raab Associates, and Chris Slovak, VP of Global Sales Solutions at Tealium, will dive into:
•The four strategic pillars of successful customer engagement
•The importance of a strategy executed by technology, rather than just a technology strategy
•The four tent-poles of a well-functioning marketing technology stack
•The approach of putting customer data at the center, and building out
Stewart Rogers, Director of Marketing Technology, VentureBeat
If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.
Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.
When you leave, you'll know:
* What makes up a marketing cloud and why it may be right for your organization
* The five different types of marketing cloud
* VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
* The ROI marketers can expect from their implementation
* How to improve adoption by encouraging user adoption
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Michael Healey, CEO, Yeoman Technologies
* Rachel Silva, Assistant VP, Marketing, Pep Boys
* Wendy Schuchart, Moderator, VentureBeat
Travelex went from having no mobile presence to the ownership of two category-defining mobile apps in under 6 months. Their apps have been featured by Apple as the “Best New Apps” and they’ve driven insatiable consumer demand for Travelex products.
This session will be led by Adam Warburton, Head of Mobile at Travelex, and will explain how they achieved this through a customer centric mobile strategy a commitment to building meaningful relationships on mobile.
You've been creating content for a while now, but is it really resonating with your audience?
Great marketing is all about building connections. All your marketing efforts – from content to programs – will only be effective if they manage to capture and leverage your audience's interest. This starts with a deep understanding of your audience, and must be reflected in the content you create and the environment in which your content lives.
In this webinar, SnapApp's Lena Prickett provides actionable tips for how to deliver a powerful experience full of content that resonates with your audience.
How to get to know your audience and identify what will resonate with them
How to find the data you need to continue creating and delivering resonant content
How to organize your content and provide an engaging content experience
In-person events are consistently regarded as one of the most effective channels among B2B marketers. Not only do they build brand awareness and generate massive demand, they also accelerate the sales process and empower customer advocacy.
In order for B2B marketers to reap the benefits of events, they need to adapt a new mindset that incorporates engagement into their overall event strategy. With this approach, they'll be able to continue to foster the sense of community that is built at events and meet their marketing goals.
Join Justin Gonzalez, Senior Marketing Manager at DoubleDutch, and Hana Abaza, VP Marketing at Uberflip, for a webinar that will provide expert insight on how engagement is a key piece to increasing your ROI at B2B marketing events.
How to define your event marketing goals and measure progress
How to reimagine your event experience to engage attendees
How to demonstrate the value of events to your leadership team
Olivier Choron, CEO and Founder of purechannelapps
Social advocacy has become a key component of many organisations’ social media strategies, whether they want to focus on Employee, Customer, Ambassador, Channel, or Influences advocacy. Join Microsoft, Xerox, Avalara, Zoe Sands, the social selling expert and Ian Moyse the number 1 cloud influencer on social media in a panel discussion about social media advocacy and the best practices and tips to making your program a great success in 2016 and beyond.
The digital age has changed marketing forever. Consumers are increasing expecting marketing to be more of a service to them, than for brands to use marketing as mouthpiece. Marketers have to ‘adapt or become obsolete’, as the future of marketing has already arrived. There is an unprecedented amount of possibilities with that makes life easier for consumers who are looking to buy. The winners in 2016 will be those marketers who adopt and innovate new best practices with a best of breed marketing automation ecosystem.
The holidays are over and you’re a month into the New Year. Do you have a plan or did you jump in where you left off in December? For many, it’s hurry all the time and what you need is a little leg up on what do to in 2016, but also how to set the right expectations. During this energetic session, we will touch on the 5 things that marketers should look to change in 2016 to increase their KPI’s and the level of sophistication. From transactional and triggered common optimization, segmentation, testing, process and how to get the most out of your ESP, we will touch on the most common challenges we see in the market. You’ll walk away with a plan that you can apply hours after the session! Join us!
Presenters: Paula Morris, Head of Campaign Management EMEA, Polycom; Cindy Garcia, Director Modern Marketing Best Practices, Oracle; Shino Tanaka, Director of Communications & Community Engagement, Madison Reed; Peter Tait, Founder, Customer Engines
If you listen to people talk, it seems pretty obvious that everybody hates email.
But do they really?
Turns out that recent statistics do not support this myth. People hate bad email. But they like (and respond to) email that is timely, relevant and valuable.
According to eConsultancy’s Email Marketing Industry Census 2015, 74% of companies surveyed consider email one of the best channels to deliver ROI.
But shouldn’t modern marketers focus on social media and mobile marketing?
According to McKinsey it’s a mistake to ignore email:
“Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined".
So how do you get most out of your email marketing efforts?
This webinar brings together a panel of Silicon Valley marketing veterans who will share strategies and best practices to make you a better email marketer in B2B and B2C.
Learn how you can improve your own email marketing programs by sending the smallest number of emails, with the greatest impact.
At the end of the webinar, you will understand how to:
• Send emails that your customers anticipate and value
• Achieve high email open rates and conversions
• Successfully integrate email and social media
• Build long-term customer relationships
• Have your customers seek your guidance on their journey through the buyer cycle
Live regular webcast on strategic, sustainable, accountable Marketing
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly?
Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.