Learning Organization Insights and Marketing Effectiveness

Gary Katz
Learning is the operative word when it comes to maturity. The ability of an organization to learn – to become a learning organization – is fundamental to its long-term development. This webinar discusses how to apply best practices of learning organizations – as initially introduced by MIT professor and author Peter Senge in his landmark book, The Fifth Discipline – into the marketing function to increase marketing effectiveness.
Sep 8 2009
29 mins
Learning Organization Insights and Marketing Effectiveness
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Marketing Operations and Automation

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  • Using Automated Email to Drive pre-MQL Engagement with Personas Oct 13 2015 4:00 pm UTC 60 mins
    Ceri Jones, VP of Demand Generation, Basware
    A case study on how Basware has combined content management, marketing automation and demand generation disciplines in the early stages of the buying cycle to increase engagement via personalised content, generate more quality leads and drive sales pipeline.
  • How to Build an Influencer Community that Works Jul 16 2015 5:00 pm UTC 60 mins
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    Learn how to develop an influencer community and harness the power of a game-changing crowd to drive big results across all aspects of your business.
  • Marketing Automation Systems: The top marketing automation point solutions Jun 18 2015 5:00 pm UTC 60 mins
    Andrew Jones - Analyst; VB Insight
    This webinar will be based on Andrew Jones' VB Insight report, published May 5, 2015.

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    Check out VB Insight to access Andrew's Marketing Automation Systems report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • 24 Tips & Tricks to Improve Your Website’s SEO Jun 18 2015 4:00 pm UTC 60 mins
    Bruce Chapman, SEO Strategist & Product Manager, DNN Corp.
    You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes Jun 17 2015 4:00 pm UTC 60 mins
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    Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
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    • Fine-tune their lead scoring to deliver better leads to sales
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    Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

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  • Simple Ways to Significantly Increase Content Recorded: May 19 2015 44 mins
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  • Fast-Track Your Content Marketing Plan Recorded: May 14 2015 59 mins
    Barry Feldman, Feldman Creative
    Most companies fail to fully develop a content marketing plan and instead jump from content piece to content piece, spitting out one after the other without a clear overarching goal. What is the main objective of your content marketing plan?

    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running with a final destination.
  • Mapping Communications Strategies to Resonate With the New Buyer Recorded: May 14 2015 51 mins
    Ken Wincko, SVP, Marketing, PR Newswire; Adam B. Needles, Chief Strategy Officer & Principal, ANNUITAS
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    Join us as we discuss how to tell a unique story through a cohesive content plan to build audience trust and achieve campaign success.

    During this webinar we will discuss:

    • How to influence behavior through authentic and transparent content
    • The evolution of earned media, and how to harness it
    • The role of distribution as the missing link to any content plan
  • Why Michael Brenner Thinks Marketing is Broken Recorded: May 5 2015 4 mins
    Michael Brenner, Head of Strategy, NewsCred
    “Most of marketing is ineffective pushing and that is stuff we as consumers are tuning out,” says Michael Brenner, Head of Strategy at NewsCred. What is the solution that has the power to drive change in your organization?

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  • Building Engaging Websites and Digital Experiences Recorded: Apr 30 2015 61 mins
    Stefan Tornquist, VP Research, Econsultancy
    It's harder than ever to reach your target audience online. In a 2014 research study commissioned by DNN, 79% of marketing executives say it's a challenge to get (and hold) the attention of target customers. To stand a chance, you need to build engaging websites and digital experiences.

    Join Stefan Tornquist, VP Research at Econsultancy, as he shares trends, best practices and case studies around engaging websites and digital experiences. In this webinar, Stefan will share:

    - Challenges of connecting to digitally-empowered customers
    - Methods of engagement through customer experience mapping
    - Challenges and opportunities in building great digital experiences
    - Case studies showcasing best practices in engaging digital experiences
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    PR Newswire
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    • How social and mobile tools are changing event interaction
    • Common mistakes in event planning (and how to avoid them)
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    • Winning strategies to better measure event ROI
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    1. Social media is ineffective for lead generation
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    3. Webinars are a tired lead generation tactic
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  • App Love: How to keep your mobile relationship going strong Recorded: Apr 23 2015 28 mins
    Alyssa Meritt and Heidi Tretheway, Urban Airship
    From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • How to Create, Engage and Convert Leads Through Personalisation Recorded: Apr 23 2015 28 mins
    Nina Anderson, Digital Marketing Consultant, ClerksWell
    ClerksWell will teach you how to maximise conversion from your current marketing as well as showing you future trends and opportunities within marketing and technology.

    In this session you will learn how to:

    Create-
    • Leads by making your existing marketing work harder with easy to implement personalisation- supported by a case study with First Great Western
    • Gain and convert leads based on the information gathered on social networks

    Engage:
    • Identify where a lead is in their buying cycle and personalise their experience to convert

    Convert:
    • Use tests to optimise customer experience and gain leads, trough a case study Journey Latin America
    • Gain and nurture leads through automating your marketing process
    • How future trends will affect your business
  • The Evolving DataTech Landscape: Spend, Trend and Impact Recorded: Apr 21 2015 59 mins
    Bruce Biegel, Justin Schuster
    As marketers in the digital age, it is important to understand the complexity and new demands of today’s evolving data landscape. In this webinar, Bruce Biegel, senior managing director at Winterberry Group will examine today’s evolving data landscape and the trends that marketers and suppliers need to be thinking about for 2015 and beyond. Based on new research from Winterberry Group, Mr. Biegel will also provide deeper insights into the impact of the $11.5 billion (and growing) U.S. market spend on data, data technology and data services across the direct mail, email and display channels.

    Attendees will leave this session with a deeper understanding of the changing marketing data landscape, how to tackle the complexities of marketing technology and what needs to be accomplished to deliver best in class data-driven marketing programs.
Live regular webcast on strategic, sustainable, accountable Marketing
How critical is Marketing Operations as a distinct discipline inside your organization? Is it important enough to be independently funded? It is well enough understood for your organization to embrace it holistically and wholeheartedly?

Marketing operations instills operational discipline (process, technology, metrics) and facilitates better alignment between Marketing and its internal stakeholders (C-level, sales, finance, IT, etc.). It enables organizations to embrace the Science side of Marketing while helping individuals to navigate the turbulent winds of change. Done right, Marketing Operations can literally transform the MO of Marketing organizations.

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  • Title: Learning Organization Insights and Marketing Effectiveness
  • Live at: Sep 8 2009 7:15 pm
  • Presented by: Gary Katz
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