Browse communities
Browse communities
Presenting a webinar?

A Strategic Approach to Selling Your IP in a Challenging Market

Stephen Willis, Mike Nault and Matt Troyer, TAEUS International
There have been many changes in the Intellectual Property transactions market recently, including economic conditions, which have created a more challenging situation for market participants, specifically sellers. In light of these changes, sellers must take a strategic and comprehensive approach to their market offers in order to ensure a successful outcome. During this webcast, the presenters will discuss some key strategies to facilitate a more efficient transaction, including:

* Assess your IP portfolio relative to the competition
* Identify prime licensing and sale candidates
* Include supporting technical package
* Set reasonable value expectations
* Identify non-obvious acquirers/licensees
* Utilize the right marketing channels to promote your offer

Speakers:

Stephen I. Willis, VP of IP Finance, TAEUS International
Mr. Willis has extensive experience with the legal, economic and scientific or engineering aspects of the due diligence process. His expertise encompasses valuation and pricing, the management of IP and expert testimony. He has also negotiated and participated in the economic aspects of technology transfer and IP brokering transactions.

Mike Nault, Engineering Program Manager, TAEUS International
Mr. Nault manages Intellectual Property engineering projects for clients located in Japan, Korea, and Taiwan. He has managed worldwide product development teams and managed new-product startups in a variety of commercial settings.

Matthew Troyer, VP of Online Innovations, TAEUS International
Mr. Troyer develops and manages a suite of software applications for TAEUS including the Global Patent Syndicate (GPS), IPortalware (turnkey patent marketing portal), IP Analytics tools including TAEUSreports and Keyhole (semantic analytics), and an online patent review framework called TAEUSworks.
Sep 17 2009
60 mins
A Strategic Approach to Selling Your IP in a Challenging Market
Join us for this summit:
More from this community:

Marketing Operations and Automation

  • Live and recorded (864)
  • Upcoming (37)
  • Date
  • Rating
  • Views
  • Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

    In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
  • In his recently published white paper, Pete Jenkins, Chair at Gamfed, examined the science behind driving engagement, and how marketers can leverage gamification, insight, proximity marketing and social media to generate exceptional engagement and influence behaviour.

    But how do marketers go about implementing these techniques?

    Pete has condensed gamified marketing down to just 6 critical strategies, and in this webinar he will present the 6 C’s of gamified marketing and how to apply them to gain the highest levels of customer engagement. He will take you through case studies where these ideas have been used successfully, and you’ll take away a practical framework to apply to your own marketing activities.
  • The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
  • Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.

    So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
  • Speakers:
    John Koetsier: VP Research; VentureBeat
    Kristina Wallender: VP Marketing; Ticketfly
    Kelly Seelig: Head of Marketing & Communications; Blue Jeans Network
    Allyson Campa: VP of Marketing; Dot & Bo

    Abstract:

    In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.

    At least, that’s the theory. To find and report the reality, we surveyed 1,483 marketing technologists, studied marketing cloud penetration data on 10s of millions of websites, combed through vendor financials, conducted more than 20 personal interviews, collected over 150 feature and functionality data points on 19 vendors, and gathered and analyzed revenue share statistics for key vendors.

    Our webinar will be a condensed overview of our VB Insight Marketing Clouds report, which covered:

    - What is a marketing cloud, anyways?
    - Features of marketing clouds (plus: most used, least used)
    - Marketing cloud penetration data, including who is using them
    - The 5 different kinds of marketing clouds
    - Our scoring matrix
    - Vendors’ scores on 12 different categories
    - VB’s “best bet” marketing clouds for enterprise, midmarket, small companies, and startups
    - What existing marketing cloud clients say about what ROI they’re getting, what effect having a marketing cloud has had on their marketing, how long they took to research marketing clouds, how long it took to set up their marketing clouds, how much they intend to invest next year.

    Sponsored By: SDL
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • By using an Issue--Solution--Impact diagram, three Tableau power analysts from Deloitte's analytics team will discuss actual problems organisations have faced and will share practical techniques for interpreting and communicating tonnes of heavy data into digestible content and visuals. Be ready for some amazing tips to take your dashboards to the next level!

    This presentation aims to answer the following:

    -How can data visualization and agile analytics be used to turn a mess of data into a clear, visual masterpiece?
    -Where is the organisation spending too much money, and what can you do about it?
    -Where is the business performing well, not well, and why?
    -How can you automate many of the reporting processes to make everything simpler and quicker?
  • Speakers:

    Steven Hill: Senior Analyst for Business Technology and Solutions at Current Analysis
    Sky Sharma: CIO at US Air Force
    Sam Eaton: Director of Engineering Operations at Yelp

    Abstract:

    Got cloud? If you’re an SMB, you’ve already been there, done that. But are you really extracting maximum value out of your cloud hosted solutions?

    SMBs use an average of five hosted services, between IaaS, hosted email and collaboration and business applications – and that number is expected to climb to almost ten cloud services by next year. Everyone’s dabbling, but SMBs crave the cloud sophistication of their enterprise-grade competitors.

    - How are enterprises pivoting so quickly to respond to operational goals and drive bottom line results?
    - How can SMBs use cloud functions to serve an ever-impatient customer base?
    - Can SMBs realize the kind of growth and innovation through cloud services that enterprises expect?
    - And more importantly, how do SMB CIOs get their hands on all of those pretty, shiny enterprise toys?

    We’ll answer those questions and more with this expert panel of enterprise leaders who will share their strategies for success that SMBs can copy by using cloud services.
  • Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
  • Organizations of all types and sizes are awash in Big Data but lack the right tools to take advantage. Discover how to get the most from your own stores of information with a solution that provides everything from fast analytics and ease of use to ubiquitous to database and cloud services through smart dashboards and automatic updates.
  • Channel
  • Channel profile
  • A Strategic Approach to Selling Your IP in a Challenging Market Recorded: Sep 17 2009 60 mins
    Stephen Willis, Mike Nault and Matt Troyer, TAEUS International
    There have been many changes in the Intellectual Property transactions market recently, including economic conditions, which have created a more challenging situation for market participants, specifically sellers. In light of these changes, sellers must take a strategic and comprehensive approach to their market offers in order to ensure a successful outcome. During this webcast, the presenters will discuss some key strategies to facilitate a more efficient transaction, including:

    * Assess your IP portfolio relative to the competition
    * Identify prime licensing and sale candidates
    * Include supporting technical package
    * Set reasonable value expectations
    * Identify non-obvious acquirers/licensees
    * Utilize the right marketing channels to promote your offer

    Speakers:

    Stephen I. Willis, VP of IP Finance, TAEUS International
    Mr. Willis has extensive experience with the legal, economic and scientific or engineering aspects of the due diligence process. His expertise encompasses valuation and pricing, the management of IP and expert testimony. He has also negotiated and participated in the economic aspects of technology transfer and IP brokering transactions.

    Mike Nault, Engineering Program Manager, TAEUS International
    Mr. Nault manages Intellectual Property engineering projects for clients located in Japan, Korea, and Taiwan. He has managed worldwide product development teams and managed new-product startups in a variety of commercial settings.

    Matthew Troyer, VP of Online Innovations, TAEUS International
    Mr. Troyer develops and manages a suite of software applications for TAEUS including the Global Patent Syndicate (GPS), IPortalware (turnkey patent marketing portal), IP Analytics tools including TAEUSreports and Keyhole (semantic analytics), and an online patent review framework called TAEUSworks.
Monthly Webcasts on IP Strategy, Management and Execution
For nearly twenty years, TAEUS International Corporation has helped market leaders around the world maximize the value of their intellectual property through comprehensive intellectual property business-cycle solutions.

Organizations such as Samsung, IBM, Renesas, Nokia, Qualcomm and the European Commission have turned to TAEUS to help them maximize shareholder value in mergers, acquisitions and other corporate transactions as well as gain a competitive advantage in the marketplace through the strategic application of their unique intellectual property.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: A Strategic Approach to Selling Your IP in a Challenging Market
  • Live at: Sep 17 2009 5:00 pm
  • Presented by: Stephen Willis, Mike Nault and Matt Troyer, TAEUS International
  • From:
Your email has been sent.
or close
You must be logged in to email this