2012 MDF round table discussion with VMware, WWT and bChannels

Sarah Vaughan, WWT; Riadh Dridi, VMware; Chris Bard, bChannels
Tune in to this thought leadership discussion to learn how VMware, WWT and bChannels are optimizing around online marketing to get the best return on their MDF marketing investment. B2B marketing is rapidly evolving as buyers continue to use the web to self-educate their purchasing decisions. Successful marketers have capitalized on this opportunity by creating, distributing and measuring multimedia content that drives audience engagement, thought leadership, brand awareness, and lead generation. Tune in to find out how you can apply some of the insights and best practices to your 2012 demand generation campaigns.

The marketing heroes on this panel are:

Sarah Vaughan, Marketing Manager at World Wide Technology (WWT) who started driving MDF innovation in sales by overseeing the implementation of salesforce.com across more than 400 users and then proceeded to connect the sales systems with marketing to measure ROI and provide technology partners reliable proof of performance.

Riadh Dridi, Head of Partner Marketing for VMware. His organization is responsible for channel loyalty and development programs. Prior to joining VMware, Riadh managed HP's partner organization and was responsible for driving demand and revenue for industry vertical segments.

Chris Bard, co-founder and International Development Director at bChannels, a leading global specialist in the development and management of indirect channel programs for technology companies. Prior to joining bChannels in 2003, Chris was responsible for managing the EMEA Channel for the Xerox Office Business, including the integration of the Tektronix printer business bought out in 2000.

Tune in to this thought leadership panel webinar if you're wondering:
- What are the buyer trends that should be taken into account when planning for 2012?
- What are simple things I can do right now to optimize revenue generation for 2012?
- How do I prove my programs are working and get more MDF marketing budget as a result?
Dec 8 2011
64 mins
2012 MDF round table discussion with VMware, WWT and bChannels
Find us on AppExchange
More from this community:

Marketing Operations and Automation

Webinars and videos

  • Live and recorded (594)
  • Upcoming (35)
  • Date
  • Rating
  • Views
  • Channel
  • Channel profile
Up Down
  • 10 Crimes Against Content Marketing May 29 2014 12:00 pm UTC 45 mins
    There’s great content and there’s bad content marketing - it’s a fact. With the current state of content marketing at an all time hype, B2B Marketers need not jump on the bandwagon and commit crimes against Content Marketing. Join Quoc & Catarina of BrightTALK as they share the top 10 worst practices in content marketing. You will also learn how to create compelling content, drive the best audiences and accelerate pipeline.
  • Spinning Plates: Personalisation vs. Automation Roundtable May 15 2014 2:00 pm UTC 55 mins
    The connected, digital savvy consumers are more demanding than ever: they expect to receive the right messages and content at just the right time and through the channels they use.

    This requires a often difficult balancing act: making content relevant and self-service whilst not draining the company's resources to do so.

    Join this panel session to learn from the experts how to achieve personalisation through automation and make spinning plates a doodle in 2014.
  • Beware the Giraffes in your Data! Recorded: Apr 16 2014 35 mins
    Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
  • How can you save 90% on your PPC budget using Social Media amplification? Recorded: Mar 20 2014 32 mins
    Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
  • What social content do partners want to drive customer engagement? Recorded: Feb 13 2014 28 mins
    In this webinar we will take a look at the type of social media content that works best for channel partners to post to their social media accounts. We will look at what the channel partners think will work and what actually the customers are interested in. We will also review the best way to ensure the content remains fresh and the partner engaged
  • Is Your Marketing Good Enough to Automate? Recorded: Nov 7 2013 43 mins
    Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses.

    I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. That experience helped me realise that we're not only deploying some software, but we're really attempting to transform our whole approach to marketing campaigns.

    Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
  • Key Partner Scorecarding Practices for Channel Success Recorded: Oct 29 2013 47 mins
    With shrinking or static budgets and increasingly aggressive revenue targets, channel managers’ success increasingly hinges on achieving, and proving, maximum return for your partner program investments.

    It’s safe to say that every channel vendor measures the total bookings brought in by each partner. However…

    • How many of us are adequately measuring the true value add of each partner?
    • Have you ever had a queasy feeling that you’re paying out too many financial incentives to partners for doing things that they probably would have done anyway?
    • How do you differentiate the proactive partners from the passive ‘order takers’ milking cozy relationships with your sales team?
    • And how do you best measure who is on track to make you the most money over the next ten years instead of the last ten years?

    On October 29th, CCI’s Steven Kellam will be joined by PartnerPath CEO Diane Krakora, who advises many of the world’s top channel organizations on best practices and growth strategies. They will explore the evolving science of partner scorecarding.

    In this one hour webinar, you will:

    • Learn the process needed to achieve a scorecarding approach that is representative of your company’s unique aspects, not someone else’s.
    • Discover what many of the world’s smartest channel organizations are doing to scorecard their partners and stay ahead of the competition
    • See how the revolutions in cloud, bundled services, and virtualization are shaping how we evaluate partner performance
    • Learn easy-to-utilize techniques and metrics that reveal who is most actively engaged in your business, investing in it, finding new opportunities, and positioning you for future success.
  • How to Drive Relevant, Strategic Conversation with Email Marketing Recorded: Sep 17 2013 59 mins
    Information is abundantly, overwhelmingly available. As a result, today's buyer is more empowered and harder to persuade. To cut through the noise and capture your audience's attention, you need to elevate your email strategy with messages that resonate.

    Join us for this live webinar where Jon Miller (VP Marketing and Co-founder, Marketo) and DJ Waldow (Digital Marketing Evangelist, Marketo) will discuss tips and techniques to create engaging email marketing, including how to:

    · Implement the latest techniques in email deliverability
    · Create great email content, subject lines, and from names
    · Measure and optimize engagement
    · Prove marketing’s impact on revenue


    Jon Miller, VP Marketing and Co-founder, Marketo

    Jon leads strategy and execution for all aspects of Marketo's communications, thought leadership, and content marketing programs. Before co-founding Marketo, Jon was VP Product Marketing at Epiphany and held positions at Exchange Partners and Gemini Consulting. He is executive editor of the popular Marketo Marketing Blog, and author of the comprehensive handbooks, The Definitive Guide to Marketing Metrics and Analytics and The Definitive Guide to Marketing Automation. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Follow Jon on Twitter: @jonmiller.

    DJ Waldow, Digital Marketing Evangelist, Marketo

    DJ is Marketo's Digital Marketing Evangelist. He is also a writer, blogger, speaker, and co-author of The Rebel’s Guide to Email Marketing. He has spent more than 8 years in the email, social, and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the “best practice” rules. Follow DJ on Twitter: @djwaldow.
  • Multichannel Marketing in an Era of Hyper-Accommodation Recorded: Aug 15 2013 40 mins
    Customers have become increasingly empowered and discerning through technology. They no longer let brand owners, retailers, or mass media dictate their agenda. So accommodating customers today is more challenging for marketers than ever before.

    This webinar focuses on the strategic dimensions and success factors for engaging customers across discreet yet interconnected marketing channels. The emphasis includes: (1) perspectives on effective multichannel strategy, (2) frameworks for building omni-channel architecture, and (3) tools for equipping organizations to deliver brand designed experiences across channels . . . seamlessly.

    The takeaway will be a better understanding of how to develop & deploy multichannel strategies in a fiscally responsible way that fits your business model, brand positioning, and organizational culture.
  • Utilizing Community Marketing to Reach Through the Media Clutter Recorded: Aug 15 2013 34 mins
    Along with social media, the use of web based marketing has drastically increased over the last 10 years. At one time an invitation to a webinar was occasional, now many people are bombarded with invitations. The key to breaking through this clutter is not the “shot gun” approach but something that is effectively focused on the subject matter that matters most to your audience. This could be new or existing customers, partners, resellers or any other group that makes your business effective. Community marketing is an effective way to match the right marketing message with the right audience.
    Paul Waadevig, a consultant to top conferencing companies for over 13 years will show you effective ways to build and effectively engage your communities, leverage existing marketing material content by customizing it for different audiences, and partnering with others in to co-brand your message effectively.
  • Social Media Customer engagement strategy through the channel and results Recorded: Aug 15 2013 41 mins
    Andrew Moloney who has 20 years’ experience of marketing, channel marketing and social media will review the social media customer engagement strategies he has seen and used in his career with companies like RSA, 3Com, Redbourne, Commtag and others. Olivier Choron, CEO and Founder, purechannelapps will also provide an enlightening insight into how purechannelapps supports its clients by helping them to better communicate to employees and partners and how they use socialondemand to syndicate, share and amplify their social media content through their partners’ social media networks to reach and influence more customers. With Olivier’s 20 years’ experience of working with and achieving great results for clients such as Adobe, Avnet, Citrix, Jabra, Symantec and Microsoft, amongst others, this is a webinar that you don’t want to miss!
  • Content Marketing, Tracking and Revenue Success - Interview with Kaseya Recorded: Aug 15 2013 48 mins
    Do you currently have a content marketing program in place? How do you effectively engage your buyers with content and track the success? Join Quoc Dang of BrightTALK as he interviews Kaseya's Wing-Kin Tsoi and discusses content, tracking and revenue generation.
  • Playing games in the Channel: How our game achieved 46% partner engagement Recorded: Aug 15 2013 34 mins
    It’s not all work, work, work… You can have great fun playing and developing games as part of launching client marketing campaigns.

    Join us on this webinar to find out how we generated 46% engagement for Microsoft partners, when launching the new Office 2013. During this webinar we will discuss the original brief and objective, what we did, how we came up with an intriguing concept – something the client had never done before – and how we executed it over a period of 6 weeks following launch.

    Of course, the entire marketing landscape is changing for everyone, including the channel. There is an ever-increasing desire to be ‘more social’, ‘more digital’, ‘more interactive’, ‘more accessible’. So how do you achieve success in this arena without jeopardising a) the desired outcome, b) the original objectives and most importantly c) client integrity.

    By taking an integrated approach, and combining ‘new media’ with more traditional methods, we saw excellent results, client satisfaction and … did we mention getting to play around with games at work for days one end?!

    Hear what it’s all about… and how you too can take this approach by joining the Gamification webinar on 8/8/2013 at 3pm.
  • Case Study: Palo Alto Networks social channel communications and results Recorded: Jul 11 2013 30 mins
    Palo Alto Networks has seen some phenomenal growth over the last few years. They have set themselves apart in the way they have gone about developing their best in class products and routes to market. They have always been on the cutting edge of technology, embracing new and innovative ways to market and sell their products.

    In this enlightening presentation Cristina Salmastlian, Channel Marketing and Communications Manager, will present the social channel communications leveraging their channel partners to amplify the message and generate partner and customer engagement.
  • How to Generate SaaS Leads via LinkedIn Ads and Facebook Ads Recorded: Jul 11 2013 44 mins
    Learn how to use the powerful and unique targeting options that LinkedIn and Facebook offer.
    Learn how to pinpoint your target audience, serve them with the right ads and generate signups and leads for your SaaS/Cloud-based service.

    Jellop is a results-driven online promotion agency, co-founded by Gil Shterzer and Iddo Sternberg, two Internet veterans working in the online arena since the year 2000.
  • The Intersection of the Channel and the Cloud Recorded: Jun 20 2013 49 mins
    The explosion of cloud technology is dramatically changing rules for how best to manage, engage, and motivate our resellers and distributors. How we and our channels evolve through the next few years will be a critical for success.

    Join CCI’s Chris Becwar and channel veteran/thought leader Ian Moyse to learn where the rise of cloud technology is taking channel ecosystems and what the most innovative channel organizations in the world are doing to:
    - Find their partners of the future
    - Inspire their existing partners to evolve their businesses
    - Reward progress toward success in selling cloud.
    - Ensure a loyal, engaged channel in a time of flux
  • The CRM Lottery – What CRM Salespeople Don’t Tell You! Recorded: Jun 13 2013 48 mins
    CRM (Customer Relationship Management) Systems promise a lot, but do they deliver? Do you already have one or are considering implementing one sometime soon?

    There are winners and some big losers in the CRM Lottery. Find out in this pragmatic session how many CRM projects fail and why. Get some top tips for CRM best practices and hear from a sales and business leader who has managed both small and large sales teams across the UK, Europe and the USA about his real world experience of many different systems.
  • Regaining Control of the Sales Cycle Recorded: Jun 6 2013 45 mins
    With information so freely available, buyers are often more educated than sales reps when they sit down in a meeting. With buyers self-educating up to 57% into the buying cycle, how can vendors, distributors and partners regain control of the buying cycle? Tune in to this presentation to find out! Val-Pierre Genton, VP Strategic Accounts at BrightTALK, has worked with over 500 sales and marketing leaders to help them increase revenues by winning and engaging audiences online.

    During this presentation, he will provide some actionable frameworks, best practices and real-life examples to help you:
    - Develop sales-play aligned content that will actually be used by partners and end customers
    - Improve call to appointment and appointment to opportunity conversions
    - Increase pipeline velocity during the opportunity life-cycle
  • Content Marketing for Cloud & Virtualization Vendors Recorded: Jun 6 2013 49 mins
    A study by B2B Marketing and Ogilvy put content marketing at the top 2 marketing priorities in 2013, even above brand marketing. What makes content marketing such a priority? Modern marketers are seeing great returns on their content marketing spends, turning content and audiences into revenues. Join us as we share how leading cloud and virtualization vendors are creating compelling content and the best practices in content follow-up.
  • A Case Study - How socialondemand® Doubled Avnet’s Connections Recorded: May 15 2013 35 mins
    When global IT solutions distributor, Avnet, wanted to create unique channel value for its vendors and business partners, it turned to purechannelapps to leverage the power of socialondemand®.

    Now working with Microsoft, IBM, EMC among others, Avnet uses socialondemand® to provide a regular source of free social media content for its entire channel of business partners and its own internal staff.

    Over 120 of Avnet’s partners have seen over 55,000 clicks or downloads from content provided by socialondemand® and recent survey of participating Avnet partners revealed 100% believe socialondemand content adds value to their business.

    Join Julie and you’ll get an insight into the key components of Avnet’s social media strategy and how their channel partners are amplifying their message and generating increased brand awareness and lead generation.
Sales and marketing tips from channel pros, for channel pros
With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.
Try a powerful marketing platform for your videos and webinars. Learn more  >

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 2012 MDF round table discussion with VMware, WWT and bChannels
  • Live at: Dec 8 2011 6:00 pm
  • Presented by: Sarah Vaughan, WWT; Riadh Dridi, VMware; Chris Bard, bChannels
  • From:
Your email has been sent.
or close
You must be logged in to email this