2012 MDF round table discussion with VMware, WWT and bChannels

Sarah Vaughan, WWT; Riadh Dridi, VMware; Chris Bard, bChannels
Tune in to this thought leadership discussion to learn how VMware, WWT and bChannels are optimizing around online marketing to get the best return on their MDF marketing investment. B2B marketing is rapidly evolving as buyers continue to use the web to self-educate their purchasing decisions. Successful marketers have capitalized on this opportunity by creating, distributing and measuring multimedia content that drives audience engagement, thought leadership, brand awareness, and lead generation. Tune in to find out how you can apply some of the insights and best practices to your 2012 demand generation campaigns.

The marketing heroes on this panel are:

Sarah Vaughan, Marketing Manager at World Wide Technology (WWT) who started driving MDF innovation in sales by overseeing the implementation of salesforce.com across more than 400 users and then proceeded to connect the sales systems with marketing to measure ROI and provide technology partners reliable proof of performance.

Riadh Dridi, Head of Partner Marketing for VMware. His organization is responsible for channel loyalty and development programs. Prior to joining VMware, Riadh managed HP's partner organization and was responsible for driving demand and revenue for industry vertical segments.

Chris Bard, co-founder and International Development Director at bChannels, a leading global specialist in the development and management of indirect channel programs for technology companies. Prior to joining bChannels in 2003, Chris was responsible for managing the EMEA Channel for the Xerox Office Business, including the integration of the Tektronix printer business bought out in 2000.

Tune in to this thought leadership panel webinar if you're wondering:
- What are the buyer trends that should be taken into account when planning for 2012?
- What are simple things I can do right now to optimize revenue generation for 2012?
- How do I prove my programs are working and get more MDF marketing budget as a result?
Dec 8 2011
64 mins
2012 MDF round table discussion with VMware, WWT and bChannels
Join us for this summit:
More from this community:

Marketing Operations and Automation

  • Live and recorded (825)
  • Upcoming (36)
  • Date
  • Rating
  • Views
  • The B2B buying process can be long and complex. But if marketers want to be successful, they need to understand what buyers really do to arrive at their final decision. What kind of information do they seek? And where do they get it from? And who does the buying – how do the different parts of the decision-making unit interact? Do B2B buyers use social media? And what are the characteristics of the suppliers they choose – as opposed to the also-rans who missed out?

    This presentation looks into findings from the recent Buyersphere Report and raises a number of fascinating points that will both interest and inform B2B marketers who want to understand their target markets more fully.

    More specifically, the session will cover:

    -B2B buyers’ description of their ‘perfect’ supplier
    -Insight into content preferences
    -Analysis of channels used to gather information
    -The composition of the buying team, including involvement of C-level
    -Tips on how to engage buyers during the buying cycle
  • Find out what's in Five9's marketing tech stack in Lattice's Secret Sauce Series: Show Me Your Stack.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business. Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Doug Sechrist:

    Doug Sechrist is Vice President of Demand Marketing at Five9, the leading provider of cloud contact center software. Before joining Five9, he served as Vice President of Demand Generation at Eloqua as well as Taleo. He has also held Corporate and Field Marketing positions at ZANTAZ, an Autonomy Company, Intira Corporation, and Ascend Communications.
  • Growing installs is the number one mission for any mobile app developer, and any user acquisition strategy generally consists of a mix of organic installs and paid campaigns. But many see these as separate and distinct. Not true. To get the most out of each — especially for smaller developers — it’s critical to understand how paid installs impact organic installs, and vice versa.

    In this webinar, Ian Sefferman of TUNE will share the eye-opening results of a study investigating the correlation between paid campaigns and organic installs (yes, it’s positive), and how this varies depending on the app category and operating system. Christian Calderon of DOTS will dive into the strategies and tactics that increase both paid and organic installs, and how they work together.

    What you’ll learn:
    For every paid install, how many organic installs an app can expect to see
    How the multiplier effect impacts app categories differently
    How organic installs and engaged users affect your paid strategy and spend
    Best-practice examples on what really works to maximize both organic installs and paid campaigns for highest yield

    #paidorganic
    #appmktg

    Speakers:
    Ian Sefferman, GM, App Store Analytics
    Christian Calderon, Head of Marketing, DOTS
  • Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • As technology investments are increasingly important to marketers, the marketing operations function is developing rapidly within organizations. A relatively new role in the marketing world, this function is becoming essential as marketing teams adopt and integrate more tools and technologies.

    For those modern B2B marketing teams who are using webinars as a demand generation tactic, it is critical from a process and efficiency standpoint that the right webinar program metrics are being tracked across those investments: webinar platform, marketing automation and CRM. Join this session to learn how best in class marketers are successfully structuring, reporting on and measuring their webinar programs.

    This session will highlight best practices to achieve webinar program success, including:

    - Reporting on webinar program performance and ROI
    - Scoring webinar data in your marketing automation system
    - Routing webinar leads and engagement information to sales
    - Establishing a set of webinar program KPIs
  • Learn the secrets to the productivity behind an agile creative team.

    Watch how one in-house creative team’s innovative agile workflow has helped them meet deadlines and increase productivity.

    Learn how to:
    ●Minimise overtime by planning work in sprints
    ●Organise priorities strategically by grooming your backlog
    ●Keep work and deadlines visible with burndown charts
    ●Prove your value as a team with continuous improvement
  • Retailers today must juggle multiple priorities to achieve success. The most important of these priorities is adapting to a world where shoppers have unprecedented power in their interactions with retailers.

    Attend our webinar on Feb 25th at 1PM Eastern, 10AM Pacific, to learn how Best-in-Class retailers make strategic use of data to overcome their challenges. Our discussion will help you increase brand awareness, grow revenue, achieve operational excellence and minimize risks when managing customer data. So join the webinar to learn:
    •The Profile of a Data-Driven Retailer
    •How to Meet and Exceed Evolving Consumer Expectations
    •Steps to Optimize your Merchandising & Supply Chain Activities
    •Best Practices to Ensure Data Security & Privacy
    •How to Leverage IT to Drive Better Shopper Experiences
  • Small businesses are facing a massive shift driven by technology. To stay competitive they are turning to technology and the Internet to manage cash flow, increase productivity and streamline operations. And the small business market is primed to accelerate its adoption as newly developed apps are helping small business owners save time, reduce costs, increase revenue and productivity, and work more effectively.

    With traditional banks slow to respond, non-banking technology providers have obliged with innovative, intuitive solutions that integrate payments, receivables, and online banking data and offer reporting and cash flow management.

    Join Yodlee Interactive and a panel of experts for an animated roundtable discussion on how the development and start-up community can capitalize on the transformation occurring in the small business sector.

    Speakers:

    Christine Barry, Research Director, Wholesale Banking Practice, Aite Group

    Kathryn Petralia, Co-Founder & COO, Kabbage

    Andy Childs, Vice President of Marketing, Paychex

    Greg Weddell, Practice Manager, Small Business, Yodlee
  • Instant Messaging is quickly overtaking email and phone calls as a dominant form of communication on the go. Quick to embrace the trend, brands are finding inventive ways of integrating themselves to reach these massive audiences, especially the millennials they may not reach on more traditional media. And although it’s still early days of testing and optimizing advertising, platforms like Kik, Snapchat, and WeChat will become meaningful players in the media business and will start to command both creative mindshare as well as share-of-wallet.
  • It’s inescapable. Marketing is increasingly a technical discipline. Data and algorithms allow us to scale up the reach while refining targeting and personalization. But most brands are selling products that can’t be instrumented as easily as a digital product, especially after purchase. Ashu Garg of Foundation Capital will talk with Doug Miliken, VP, Global Brand Development, Clorox, Jeremy Wacksman, VP, Marketing & Product, Zillow about the challenges facing both traditional and digital brands. How can CPG brands monitor digital attribution the way mobile-first businesses do? And should they? Can a strictly digital brand like Zillow learn a few new tricks from an old dog like Clorox?
  • Channel
  • Channel profile
  • Optimising content marketing performance in a multiscreen world Mar 19 2015 4:00 pm UTC 45 mins
    The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:

    • Is my content successfully driving more traffic?
    • Are those visitors actually engaging with my content?
    • Which traffic sources provide the most engaged and highest-converting customers?
    • Which of my content is driving positive ROI?
    • How can I improve my content to meet sales or conversion targets?
    • How can I accurately measure which content is most effective and evaluate why some content performs better than others?

    In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
  • Partners in Crime - How Microsoft Used Their Sales Partners to Engage Customers Recorded: Feb 26 2015 45 mins
    Partners are incredibly valuable when it comes to B2B marketing; they can unlock your marketing potential by accessing a wide customer base. But there are also some challenges: keeping control of content and channels while maximising the impact of your initiatives.

    In this webinar we will show you how Microsoft used their partners to amplify their content through social media.
  • Mobile Customer Experience - One Careful User, or one size fits all? Recorded: Feb 20 2015 44 mins
    Think about it - your customers have a very intimate relationship with their mobiles. Beware!

    It’s amazing how many marketers still enthuse about their “mobile first” approach to digital. Sure, many of you will have over half your web traffic from mobile devices, and most of your social engagement of smartphones.
    But what about the unique mobile customer?

    Drawing on case studies from Amazon, Clever Cards, FT.com, Selfridges and Starbucks, this 45 minute session looks at how to deliver the best mobile customer experience in your sector.

    - Create a great first impression - any screen, any time, any place
    - Wow the early adopters - win the hearts & minds of your greatest fans and resellers
    - Develop exceptional UX - across sites, apps
    - Make it personal, keep them coming back for more - across the whole customer journey
  • Making Digital Customer Experiences Easy to Understand Recorded: Feb 19 2015 29 mins
    Creating a great digital customer experience is about incorporating a digital footprint with a business’s products or services. It can be difficult to define but it is easy to understand. It combines client needs with marketers’ desires to create interactions and communications that drive brand loyalty. This in turn creates loyal relationships that are focused and personal. The net benefits for marketers are efficiency in techniques and marketing automation leading to KPI’s being met. Through different client case studies we will show you how digital customer experience KPI’s have been exceeded by understanding and creating personas that allow for tailored and personal experiences. All this will help you to clearly understand your analytics and manage your customer experiences’.
  • Is Mobile Gamification the Future for Customer Engagement? Recorded: Feb 19 2015 64 mins
    Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.

    This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
  • Have you made Content Marketing your New Year’s resolution? Recorded: Feb 18 2015 31 mins
    Join SuccessFlow’s MD, Mark Donkin, for our New Year webinar that will provide the latest insights on how to create and implement a successful Content Marketing strategy. If you want to increase your sales and marketing activities in 2015, we can provide you with the necessary knowledge.

    This webinar will cover
    - Creating a successful content strategy
    - Using personas to segment your database
    - Optimising your content for lead generation
    - Managing your content build by creating content timelines
    - Choosing appropriate software for your needs
    - Using nurture programmes and scoring frameworks to enhance conversion rates
  • Sales is from Mars and Marketing from Venus Recorded: Jan 28 2015 32 mins
    This exciting new webinar will address the issues surrounding the relationship between sales and marketing, while also providing strategies for optimising alignment. The presenters will share real-world examples of businesses which have obtained operational efficiency by integrating their marketing automation and CRM functions. We will also provide insight on how companies can harness the power of modern marketing technologies to brand, expand, and personalize the customer experience.
  • Emerging Trends in Digital Marketing Recorded: Jan 22 2015 46 mins
    Do you ever wonder whether your digital marketing campaigns are really working?

    In our recent research project, ‘Emerging Trends in Digital Marketing’, First Point Research & Consulting and Sitecore surveyed 330 marketing managers… and the results tell a pretty worrying tale.

    When we dug deeper, we discovered that the majority of these respondents were senior marketers with over 15 years’ experience.

    So, to sum-up most marketing managers:

    - are spending most of their budgets on apparently ‘overrated’ offline channels
    - aren’t tracking ROI correctly (or, in some cases, at all!)

    BUT

    - think they’re doing a darn good job when it comes to digital marketing…
    - If you'd like to learn more about these insights and many others watch this webinar today.
  • Leveraging the power of Marketing Playbooks and Marketing Automation Recorded: Jan 22 2015 45 mins
    The deployment of Marketing Playbooks have support Exact’s efforts in generating more impact with their marketing campaigns as they are opening up their SaaS portfolio to new markets. With the use of Modern Marketing techniques like the playbooks and Oracle Marketing Cloud Exact increased Sales Qualified Leads by 35%.

    Join this session to learn more.
  • Life after Automation Recorded: Dec 11 2014 49 mins
    When thinking about marketing automation everyone jumps to software purchases. But what happens after the purchase? Does this big piece of software solve all you marketing problems?

    Most marketers find that the biggest challenges with marketing automation come from implementing and running it. From creating the right content to ensuring and the lead flow is strong enough, marketers sometimes find it hard to find results after automation.

    Join this panel of experts as they discuss what it takes to make automation a success in your business.
  • CTO vs CMO - The Impact of Technology in Marketing Recorded: Dec 10 2014 58 mins
    Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.

    Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.
  • The Metrics that Matter Recorded: Dec 3 2014 45 mins
    According to Gartner, 80 percent of companies around the world only measure results. Often they don’t know what impacted these results, or what is best done to improve them going forward. That’s because there’s a major gap between the information executives want and the information they get.

    For all of the good that data can do for businesses though, there’s one major issue that it presents: information overload. Many companies try to focus on too many different metrics without focusing on those that truly matter.
    Want better results? Take a closer look at your leading indicators. In this webinar, we’ll show you how your company can do it best.
  • The Advocate Factor: Ensuring your Customers Become your Best Salespeople in B2B Recorded: Nov 20 2014 47 mins
    In this all new webinar, business development director Rene Power from international b2b marketing agency BDB talks about how to build sector leading customer advocacy programmes in the b2b sector, exploring do's and don'ts and shining a light on best practice. Webinar attendees will leave equipped with a stepped process to creating their own customer advocacy programmes.
  • 12 Golden Rules of Customer Advocacy Recorded: Nov 20 2014 32 mins
    Steve Ellis, founder Metia Group distils 25 years of agency experience into the 12 Golden Rules of Customer Advocacy. Invest 45 minutes of time to learn how to nurture, identify and amplify positive word of mouth among your customers. What to do, and what not to do. The presentation features practical examples from client advocacy programmes.
  • Why Data is Your Customer Engagement Superhero Recorded: Nov 20 2014 31 mins
    IBM found that over 80% of the 'C' suite feel under-prepared for the data revolution ('C' survey '13). This matters in a world where less than 4 % of us don't look online before making a purchase (eConsultancy multi-channel shopper stats), and 70-90% of the B2B buying cycle is complete before buyers contact brands (Forrester).

    So what's stopping organisations fully embracing data driven, customer engagement? And how can you, pragmatically, break down the barriers? Alan Thorpe will share a methodology that's the result of 20 successful years experience delivering data driven marketing solutions for leading brands including ITV, Fidelity, RSA, LA Fitness.
  • Change the Game - Bringing Customer Data Together When and Where it Matters Recorded: Nov 19 2014 44 mins
    Data is the foundation for improved targeting and personalisation of customer marketing communication. Making effective use of the data you have can result in some significant and immediate uplifts.

    Learn how to audit your current data availability and hear how GAME have put their customer data to use to drive their digital strategy forward.
  • Gartner Webcast: The Power of Mobile Selling Recorded: Oct 30 2014 57 mins
    Drive Smarter Sales – get insight into the future of sales force automation and mobile selling
    Dramatic shifts in workplace norms as a result of remote, on-the-go sales teams are now a reality.
    In the past few years, sales mobility has evolved from being a wish-list item to becoming mandatory as increased competition and demand from customers are driving the need for optimal sales effectiveness. Research shows that best-in class sales organizations today are using mobile-selling practices and tools to achieve higher quota attainment, increase customer retention and ensure forecasting accuracy.
  • Constellation Research: Turbo Charging Sales Recorded: Oct 30 2014 50 mins
    Moving Beyond Traditional Sales Force Automation
    Do you struggle with getting sufficient high quality leads to meet revenue goals?
    Are you or your reps spending too much time on leads that won’t close in the near term or at all?

    New buyer behavior and the emergence of new technologies and social channels are making old marketing and selling models ineffective. In today’s modern selling environment, the need for Marketing and Sales alignment is even more critical for success. “Getting it right” requires new approaches in both processes and technology.
  • Social Marketing: Listen To, Convert, and Engage Customers Recorded: Oct 23 2014 44 mins
    This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.

    You will learn:
    · How to Identify social trends and opportunities through listening to your audience, advocates and competitors
    · The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
    · A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
    · How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
    · How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration
  • How Modern is Your Data Warehouse? Recorded: Oct 22 2014 61 mins
    Clients are looking to modernize their data warehouse environments to boost performance, add capacity, meet new analytic requirements and incorporate new technologies to take advantage of big data. Incorporating data warehouse appliances, next generation database technology, and new technologies - like in-memory, stream computing, or Hadoop – help organizations gain new business insights across all data, build confidence in those insights and optimize their warehouse infrastructure.

    Data warehouse modernization is about leveraging solutions that build on existing investments rather than replacing them, enabling organizations to analyze more information, deliver insight faster and drive new analytic capabilities.

    Join this webcast to learn more about the challenges facing organizations and how you can modernize your data warehouse to capitalize on big data.
Sales and marketing tips from channel pros, for channel pros
With buyers increasingly self-educating using the web and devices, sales and marketing techniques are evolving. Hear from trusted experts on how to generate demand online. Includes real-life case studies, ROI insights and actionable tips.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 2012 MDF round table discussion with VMware, WWT and bChannels
  • Live at: Dec 8 2011 6:00 pm
  • Presented by: Sarah Vaughan, WWT; Riadh Dridi, VMware; Chris Bard, bChannels
  • From:
Your email has been sent.
or close
You must be logged in to email this