Kelly Abner, Director of Marketing at Marketo
In this tough economy, you have to find ways to get results from the leads you have. In this session, you will learn how lead nurturing and scoring can help you deliver greater numbers of qualified leads to your sales team. You'll get:
Practical steps for developing your lead nurturing plan
Tips and hints for defining nurturing stages and content
A behind the scenes look at Marketo's own lead nurturing program
This session is designed for marketers who are responsible for B2B lead management and want a deep dive into program details.