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Increasing Marketing ROI with Data Enhancement & CRM Integration

Research from Sirius Decisions has revealed that organisations which follow data management best practice can achieve a 66% lift in bottom-line performance. Despite this, many organisations struggle with data quality issues, and fail to realise the potential of their CRM data resource.

Research from Sirius Decisions has revealed that organisations which follow data management best practice can achieve a 66% lift in bottom-line performance. Despite this, many organisations struggle with data quality issues, and fail to realise the potential of their CRM data resource.

OneSource Information Services, will discuss specific strategies on enhancing CRM data to drive sales and marketing performance:
Recorded Dec 14 2010 28 mins
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Presented by
Karim Iskandar, VP of International Sales at OneSource Information Services
Presentation preview: Increasing Marketing ROI with Data Enhancement & CRM Integration
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  • Title: Increasing Marketing ROI with Data Enhancement & CRM Integration
  • Live at: Dec 14 2010 1:00 pm
  • Presented by: Karim Iskandar, VP of International Sales at OneSource Information Services
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