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Connecting Your Brand and Audience with Smart Future-Proof Mobile

Today's brands face pressure from competitors and customers to embrace mobile marketing. But where do your start, how do you get stakeholders onside, select the right mobile channels, find the best partner agencies, avoid costly errors and benefit from the hard-won knowledge of the leading bra
Today's brands face pressure from competitors and customers to embrace mobile marketing. But where do your start, how do you get stakeholders onside, select the right mobile channels, find the best partner agencies, avoid costly errors and benefit from the hard-won knowledge of the leading brands which make with mobile work for them. Whether you are yet to get started with mobile for customer acquisition, CRM and commerce, or you are engaging regularly with your customers via their mobiles, this session will help you develop, execute and monitor effective mobile campaigns using the key mobile channels, and explain where you should focus resource and budgets.
Recorded Jul 14 2011
42 mins
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Presented by
Rob Thurner, Mobile Consultant, Strategist and Trainer
Presentation preview: Connecting Your Brand and Audience with Smart Future-Proof Mobile
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  • Title: Connecting Your Brand and Audience with Smart Future-Proof Mobile
  • Live at: Jul 14 2011 2:00 pm
  • Presented by: Rob Thurner, Mobile Consultant, Strategist and Trainer
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