The Power of Creative

Marti Konstant, VP, Marketing, Open Kernel Labs and Mike Hensley, EVP – Global Client Service, GyroHSR
Marti Konstant, Vice President, Marketing Open Kernel Labs (Chicago. IL)
Mike Hensley, Executive Vice President – Global Client Service GyroHSR (Cincinnati , OH)
Mar 14 2012
45 mins
The Power of Creative
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  • Big Data In The Age Of The Customer Apr 17 2014 7:00 pm UTC 45 mins
    Big data has received a lot of media attention in the last two years, but the noise is drowning out the real opportunity. That is to use more available data to help your business win, serve and retain increasingly powerful customer. This webinar will present Forrester's point of view on why most firms are missing the true nature of big data, and illustrate how leaders are using data that is more diverse, messy, and large to make better competitive decisions.
  • Find Out What’s Really Stopping Your Customers from Converting Apr 17 2014 6:00 pm UTC 45 mins
    You already use analytics tools to get important data about your web traffic. But if you aren’t getting feedback from your users about why they’re doing what they’re doing, you’re only getting part of the story.

    In this webinar, Phil Sharp, Senior Marketing Manager of UserTesting, will show you how usability testing can help you get inside your customers’ heads and uncover the hidden problems that are affecting your bottom line.
  • Unnecessarily Naked: The Digital Marketer’s New Clothes Apr 17 2014 5:00 pm UTC 45 mins
    Modern data provides a multidimensional view of the customer, giving necessary insight into campaign and budget planning. Digital marketers feel like they’re well covered. But there is still a major dimension that is missing from most digital marketer’s view, leaving them naked to a critical data point - those high value, offline conversions. Creating a clear, accurate marketing plan and budget is tricky enough on it’s own, and it becomes especially challenging when you don’t have insight into all of your conversion points and accurate ROI.

    Join Invoca CMO Eric Holmen and special guest Paul Wicker with Kenshoo, as they discuss how to get a complete picture of cross channel conversions, to create a complete and accurate marketing budget and plan. You’ll learn:

    ●How to leverage inbound call intelligence to get an accurate picture of your digital campaigns that convert offline

    ●How to overcome the challenges that come with connecting the data and budgets spread across multi-location and local campaigns

    ●How to accurately calculate the true ROI and budget of omni-channel campaigns
  • How Does Cisco Use Big Data to Predict Sales? Apr 17 2014 4:00 pm UTC 45 mins
    Learn how Cisco is using big data to predict sales, improve marketing effectiveness and forecast business. Cisco uses a method called ESP—Enterprise Sales Predications — to understand in advance which prospects are likely to buy, what products/services interest them, when and how much they’ll buy. Get a sneak peak at their secret sauce, and deep dive insights into how these predictions accelerate the sale cycle, increase the funnel, and seamlessly integrating into all downstream sales and marketing systems (CRM, SFDC, marketing automation, and CMS for targeting and personalization).
  • Measuring the Company-Wide Impact of Employee Engagement Apr 17 2014 3:00 pm UTC 45 mins
    What is the value of an engaged, satisfied staff when it comes to influencing tangible customer metrics like retention, loyalty and even revenue?

    Learn how employee engagement is critical to your organization's overall wellness, and how happy employees will benefit your bottom line.

    Join Mike Phillips and Jerry Rackley as they discuss:
    - Executive buy in - how high employee engagement adds to the bottom line
    - How to increase and measure employee engagement
    - Who should own employee engagement
    - Examples of top engagement initiatives
    - Insights and best practices from Demand Metric and Cvent's 250+ organization study
  • Tapping Data Science to Create Lasting Customer Relationships Apr 16 2014 7:00 pm UTC 45 mins
    If you’re trying to market to customers without taking data into consideration, then you’re marketing in the dark. To have a truly effective engagement with customers, marketers must get into the minds of their customers. Predictive data science can help businesses anticipate a customer’s next move and even optimize that customer’s potential lifetime value.

    This session will provide tips on how to leverage the power of predictive data science to build customer relationships that last a lifetime. Attendees will also learn how practitioners are putting predictive analytics into action to retain customers, boost margins and grow revenue.
  • Tips for Building a 'Culture of Optimization' to Drive Business Impact Apr 16 2014 6:00 pm UTC 45 mins
    Building a culture of optimization from scratch is no easy task, especially in a large Enterprise organization. This presentation aims to walk through best practices for A/B testing, targeted for large organizations who are just getting into the optimization game. Educating teammates, showing & evangelizing big wins, and leading an organization mindset shift are key steps to taking your business to the next level of insights & growth.
  • Growth-Hacking: Real or Hype Apr 16 2014 6:00 pm UTC 30 mins
    Growth-hacking rose to prominence in 2010 as a model to rapidly grow a company through unconventional techniques. The concept caught on with marketers at large and small companies as well as its fair share of detractors. In this spirited interview, Christine Crandell discusses with Greg Ott, Intuit’s VP of Marketing for QuickBooks Online, growth-hacking’s applicability to larger organizations and if it can help to reverse Marketing’s cred as corporate bad boy.

    The 20 minute video interview with 10 minute audience Q&A will also explore how technology drives change companies may not be ready for and how marketers can turn to their advantage.
  • Panel: Driving More Profitable Customer Interactions with Big Data Apr 16 2014 5:00 pm UTC 55 mins
    Companies today face tough challenges in trying to maximize the value of their customer data to achieve next-generation business results. Marketing teams rely on data from digital marketing channels, while IT teams depend on machine data to understand their operations. Currently, these data sources are extracted and analyzed in completely separate silos, which prevents organizations from gaining a true unified view of their customers across digital touch points. However, with new technologies and best practices, organizations can now integrate these two key data sources to create unparalleled – and actionable – insights about their customers.

    Join Tealium, Splunk and InsideView for an insightful panel discussion moderated by Frost & Sullivan to learn about these new trends and best practices for solving the ‘big data’ challenge and gaining a holistic view of customer behavior.
  • Turn Big Social Data Into Little Actionable Data Apr 16 2014 4:00 pm UTC 45 mins
    Chances are that Justin Bieber is not the top influencer for your business, but chances are also good that he has more likes and followers than the top influencer for your business. Every day your influencers are generating signals in social media for your business and it's up to you to identify, interpret and leverage these signals. With billions of posts every day, social data is big data and it is continuing to grow.

    Join us for our live webinar and you will learn how to:

    -Design and identify key influencer indicators in social data
    -Create a unique influencer model for your business
    -Identify your businesses' top influencers
    -Leverage your influencers for marketing, brand advocacy, and more
  • Crimes in Survey Design Apr 16 2014 3:00 pm UTC 60 mins
    Feedback and survey research is about asking the right questions of the right people at the right time. If we can master these three things then the likelihood of delivering action- oriented information to your “clients” (whether internal, like senior management, or external) increases significantly. However, impediments to good survey design are on every corner.

    Join this webinar to learn more about:

    ** The Importance of Collecting Feedback
    ** The Worst Survey Crime
    ** How to Right the Wrongs
  • Beware the Giraffes in your Data! Apr 16 2014 12:00 pm UTC 45 mins
    Savvy marketers spend a lot of their time analyzing big data, on the lookout for exciting new insights which can translate into action items and strategic advantage. Unfortunately, “giraffes” in their data – portions of data which dominate the rest of it – often hide important insights and lead to erroneous strategic decision making. In this webinar, we will discuss how to spot giraffes in your data and how to make sure they’re not misleading you.
  • 5 key lessons in A/B testing Recorded: Apr 16 2014 40 mins
    A/B testing is a method that allows you to determine changes to a website that will lead to increases in KPIs of interest. In this talk we go through good practices when implementing multiple A/B tests at the same time, methods of dealing with conflicting test results, and deciding for how long to run a test. We'll finish off making a point about the importance of A/B testing, by sharing a story of everything that can go wrong when you don't A/B test.
  • 2 Minutes on BrightTALK: What is growth hacking? Recorded: Apr 15 2014 2 mins
    What's all the hype really about? Join Natascha as she tells you more about the trend of growth hacking and why this concept may be a game changer for your organization.
  • Peeking Into the Black Hole: Social Media ROI Roundtable Recorded: Apr 10 2014 59 mins
    Social Media has now established itself as a fundamental part of any Marketing Strategy. But when it comes to measure its ROI marketers get sucked into a black hole of irrelevant metrics and confusing data.

    Join this panel session where the expert will discuss what metrics matter, how to capture the data you need and how to measure the return of your social media strategies.
  • Leveraging Social Data For More Informed Business Decisions Recorded: Apr 10 2014 45 mins
    Social data is exploding and companies of all sizes are struggling to understand how to make sense of the data. Even the largest and most sophisticated brands are just scratching the surface of social business potential.

    DataSift is powering the next generation of social business for leading brands, social technology companies and agencies around the globe. We are transforming how organizations convert social data into key insights that drive better decisions for brand leaders and market disrupting companies.

    Join Chris Parsons, Product Marketing Manager at DataSift, for a live webinar on Thursday, April 10, where he will share how to unlock the potential of social data, including:

    *Making social make sense in the real world – what the core tenets of a successful social strategy are and where you should start

    *How to move from data to insight: A closer look at common use cases and brand best practices

    *How to get started and get to fast impact: Actionable steps and best practices to unlock social insight and value for your business
  • Intro to Box Recorded: Apr 9 2014 29 mins
    Join us for our Intro to Box series, a monthly discussion of the latest in the world of enterprise IT, content collaboration, cloud technology, and Box. We'll cover an overview of Box, how businesses like yours are changing the way they work with Box and other cloud technologies, and walk through a demo of the latest and greatest in the product. The sessions will be led by Box product experts, and you might even get a guest appearance from one of our fearless leaders.
  • Technology Marketers Meetup Group London Recorded: Apr 7 2014 66 mins
    Watch the panel debate recorded at the Technology Marketers Meetup Group in London where experts discussed the latest and greatest challenges facing technology marketers. Panelists from Adobe, CleverTouch, DWA and NokNok Labs discussed the latest thinking across content marketing, advertising, marketing technologies and social.
  • Panel Session: Native Advertising For B2B Marketers: Is It Right For You? Recorded: Apr 2 2014 60 mins
    Today marketers can publish their content directly on major media sites, but is this the right content marketing investment for you? Join us for a discussion of today's most interesting native advertising opportunities for B2B content marketers. We will cover how to evaluate your options, the type of content you need to be successful, how it fits within your larger content marketing plans, how to measure your results and some alternatives you can also consider.
  • Say Hi! Engage your Customers With the Right Message Recorded: Mar 28 2014 36 mins
    Today's customer dictates how the conversation flows with brands. To reach consumers you often have to do it on their terms and through the multiple channels they use. Get it right, however, and you will see engagement rates increase.

    In this webinar, Holger Bürger, Director of Operations, XING and Dain McCracken, SVP EMEA, Message Systems, will show how Xing built its brand relying on user preference data to better meet customer expectations for information and frequency of interaction.

    Watch this webinar to learn how your company can grow engagement from smarter messaging.
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  • Title: The Power of Creative
  • Live at: Mar 14 2012 8:45 pm
  • Presented by: Marti Konstant, VP, Marketing, Open Kernel Labs and Mike Hensley, EVP – Global Client Service, GyroHSR
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