Aaron Stead, Vice President of Sales, Infusionsoft & Peter Daly-Dickson, Founder, Conquer the Chaos
Robert Pirsig’s 1974 philosophical novel, Zen And The Art Of Motorcycle Maintenance, has more to do with creating a Marketing Automation roadmap than, at first sight, it might appear! Using a case study of creating a roadmap for a 10-employee business, Peter Daly-Dickson hopes to leave you feeling excited and inspired to incorporate a “non-rational” approach in your pursuit of producing high-quality marketing automation plans.
the real reason business owners want marketing automation
the biggest hurdle to effective implementation of marketing automation
what a quality marketing automation plan is, and what it isn’t