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Zen and the Art of Marketing Automation

Robert Pirsig’s 1974 philosophical novel, Zen And The Art Of Motorcycle Maintenance, has more to do with creating a Marketing Automation roadmap than, at first sight, it might appear! Using a case study of creating a roadmap for a 10-employee business, Peter Daly-Dickson hopes to leave you feeling e
Robert Pirsig’s 1974 philosophical novel, Zen And The Art Of Motorcycle Maintenance, has more to do with creating a Marketing Automation roadmap than, at first sight, it might appear! Using a case study of creating a roadmap for a 10-employee business, Peter Daly-Dickson hopes to leave you feeling excited and inspired to incorporate a “non-rational” approach in your pursuit of producing high-quality marketing automation plans.

You’ll learn…

the real reason business owners want marketing automation
the biggest hurdle to effective implementation of marketing automation
what a quality marketing automation plan is, and what it isn’t
Recorded May 28 2012 17 mins
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Presented by
Aaron Stead, Vice President of Sales, Infusionsoft & Peter Daly-Dickson, Founder, Conquer the Chaos
Presentation preview: Zen and the Art of Marketing Automation
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    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

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  • Title: Zen and the Art of Marketing Automation
  • Live at: May 28 2012 11:30 am
  • Presented by: Aaron Stead, Vice President of Sales, Infusionsoft & Peter Daly-Dickson, Founder, Conquer the Chaos
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