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B2B Content Marketing = Search & Social Domination

The individuals who buy B2B products and services are increasingly behaving like consumers online. We call it B2CC (Business to Commercial Consumer). They need to be wooed with content, given reasons to return to your site and incentives to give you permission to stay in touch with them.

The individuals who buy B2B products and services are increasingly behaving like consumers online. We call it B2CC (Business to Commercial Consumer). They need to be wooed with content, given reasons to return to your site and incentives to give you permission to stay in touch with them.

I will be covering the why and the how of content marketing for B2B and how it helps you dominate in search and social.

Takeaways:

Boss-friendly stats on the arguments for investing properly in content
Strategic approaches to B2B content

Tactical tips and tricks for making the most of your efforts (with examples)
Recorded May 28 2012
49 mins
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Presented by
Will Critchlow, Founder, Distilled
Presentation preview: B2B Content Marketing = Search & Social Domination
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  • Title: B2B Content Marketing = Search & Social Domination
  • Live at: May 28 2012 11:25 am
  • Presented by: Will Critchlow, Founder, Distilled
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