John Bottom and Richard Bush, Base One
The behaviour of business buyers has changed dramatically in response to social media and other assorted digital channels - but what does this mean for B2B brands? This webcast will examine the findings of the second annual Buyersphere Report, a major piece of research produced by B2B Marketing and Base One, which polled over 1,000 business decision makers in the UK and Europe on their attitudes to communications channels and
decision making, revealing key insights into how these trends are impacting on behaviour. The webcast will be presented by John Bottom and Richard Bush of Base One, Kate Thomson of McCallum Layton and will include a 15 minute interactive Q&A with B2B Marketing editor Joel Harrison.