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Improving marketing effectiveness with marketing automation

Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company’s growth worldwide.

Join us for this webinar to learn how Basware, working with expe
Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company’s growth worldwide.

Join us for this webinar to learn how Basware, working with experts from CRM Technologies, used marketing automation to help them achieve their goals and increased their digital marketing footprint globally.

Attend this event to learn how Basware was able to:

Increase their database by 115%
Improve data quality and segmentation
Double their email volumes
Improve the perception of marketing within the entire organisation
Recorded Feb 23 2012
62 mins
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Presented by
David Henshall, VP Marketing Operations, Basware Global; Andrew Freeman, CRM Technologies
Presentation preview: Improving marketing effectiveness with marketing automation
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  • Title: Improving marketing effectiveness with marketing automation
  • Live at: Feb 23 2012 3:30 pm
  • Presented by: David Henshall, VP Marketing Operations, Basware Global; Andrew Freeman, CRM Technologies
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