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Improving marketing effectiveness with marketing automation

Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company’s growth worldwide.

Join us for this webinar to learn how Basware, working with expe
Creating and deploying marketing campaigns is always a challenge. Trying to maintain effectiveness is even more difficult with a geographically distributed group tasked with accelerating the company’s growth worldwide.

Join us for this webinar to learn how Basware, working with experts from CRM Technologies, used marketing automation to help them achieve their goals and increased their digital marketing footprint globally.

Attend this event to learn how Basware was able to:

Increase their database by 115%
Improve data quality and segmentation
Double their email volumes
Improve the perception of marketing within the entire organisation
Recorded Feb 23 2012 62 mins
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Presented by
David Henshall, VP Marketing Operations, Basware Global; Andrew Freeman, CRM Technologies
Presentation preview: Improving marketing effectiveness with marketing automation
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    • How to design a content marketing program that complements your marketing initiatives
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    Speakers:
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    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
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    Without this, consumers will see a scattershot approach that doesn't fit with your organization's messaging – and they'll miss out on the opportunity to learn more about your business. Do it well and you'll have forged the foundation for real connections between the faces of your org and your customers, separating yourself from competitors and producing a return on your content marketing investment.

    Given that so many companies today use content marketing, how can you rise over your competitors? How can your content sparkle, capturing consumers' eyes (or ears), versus the virtual noise of paid and unpaid content filling the Internet and mobile devices?

    This VentureBeat webinar stars some of the top experts in content marketing. When it concludes you'll know:

    • How to design a content marketing program that complements your marketing initiatives
    • The way to find your voice – and how to adhere to it across media and platforms
    • Which internal professionals to target for particular platforms (and how to get them to agree to do it)
    • The benefits of content marketing, such as lead generation, expanded social presence, cementing brand recognition, and building individual executives' brands
    • How to determine the ROI of content marketing, plus the tools and metrics to use.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VB Insight
    * Corey Weiner, COO, Jun Group
    * Chase Hooley, Senior Manager, Content Marketing, MapR Technologies
    * Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Stewart Rogers' VB Insight report, which will be published in February, 2016.

    Check out VB Insight to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Searchmetrics, Inc.
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    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

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    Sponsored by Kahuna

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  • Title: Improving marketing effectiveness with marketing automation
  • Live at: Feb 23 2012 3:30 pm
  • Presented by: David Henshall, VP Marketing Operations, Basware Global; Andrew Freeman, CRM Technologies
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