How to Build an Online Community in Financial Services

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Val-Pierre Genton, BrightTALK & Charlie Osmond, CEO, FreshMinds
With the emergence of online communities, many financial services companies are looking at ways to build and capitalize on their own community aimed at targeted groups. Join Charlie Osmond, CEO of Fresh Networks and Val Pierre Genton of BrightTALK™ as they present “How to Build an Online Community in Financial Services”. You will learn how to strategically build an online community relevant for your financial services audiences and learn how to use appropriate metrics for tracking and ROI.

Topics covered:
•The current state of the industry with facts and figures
•The meaning of online communities
•Using social media as part of your strategy
•Evaluation of social media and ROI
•Key best practices of building a community
Feb 17 2011
49 mins
How to Build an Online Community in Financial Services
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Digital marketing best practices for fund groups
Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.

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  • Title: How to Build an Online Community in Financial Services
  • Live at: Feb 17 2011 3:00 pm
  • Presented by: Val-Pierre Genton, BrightTALK & Charlie Osmond, CEO, FreshMinds
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