Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?
Knowing who each customer is and what she cares about is a major challenge with two parts:
* Data collection - picking up the digital breadcrumbs from each customer interaction
* Data unification - tying together customer details from multiple interactions and databases
This webinar will explain:
* Why customer identity is more critical than ever
* The challenges of collecting and unifying customer data
* Key tools for capturing customer data
* Best options for enriching existing customer profiles
* Methods and technologies to unify customer data
And includes data from:
* A survey of 506 marketers about customer identity and personalization
* 27 vendor and brand interviews
Andrew Jones, Analyst, VentureBeat
Scott Kabat, CMO, Prezi
Shawn Burns, SVP web and digital marketing, Schneider Electric
Zouhair Belkoura, CEO, KeepSafe
This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.
Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Marketers today enjoy potential opportunities from data like never before. While the insights gained from this information can lead to great things, in the age of Big Data, there is more information available than can be easily managed.
Marketers must cope with obtaining meaningful data from a growing range of sources, maintaining and updating the data as it decays, and being able to use the data across systems and applications to draw actionable insights.
Looking at these big challenges, it’s easy to see why a Gartner survey found that 82% of CMOs feel underprepared to deal with the data explosion. CRM tools that help manage customer relationships help direct a marketer’s focus and create efficiencies, but without quality data, a CRM’s potential benefits cannot be fully realized. In turn, the customer relationship suffers.
Marketers need a way to make technology work for them to drive insights, while being able to acquire and retain the referential external data from trusted sources to fully understand their prospects and customers. With this ideal world in place, marketers can drive decisions, increase ROI, and maintain great customer relationships to keep their organizations competitive. Register for this webinar for a look at the three key challenges marketers face with data today, and the strategy for mitigating the issue using a new way of looking at data.
Presented by Dun & Bradstreet and Informatica Data as a Service.
Most savvy businesses understand that webinars can help them connect with prospects and customers by building brand awareness, driving loyalty, and feeding the sales pipeline. However, many companies don't leverage the data online events deliver to successfully customize follow-up sales calls.
Whether prospects are reading reviews, looking for analysis and insights, asking questions, or sharing their own best practices, sales people can use this information to further the relationship and offer meaningful, relevant content. This awareness helps the sales team become trusted advisors, drive loyalty, and close more deals (even faster).
Join Frost & Sullivan and BrightTALK to learn how to:
- Leverage activity data to interact with prospects & customers
- Engage with customers and prospects through key content
- Deliver real value to your prospects through webinars
In 2014 RNDC, the second largest wholesaler of alcoholic beverages in the US, built a suite of Sales Force Automation tools that would transform the way their field sales force went to market. Their focus was to drive sales success by increasing the sales rep’s effectiveness on each sales call, delivering higher customer satisfaction with the sales process and information.
RNDC's challenges were:
Provide best-in-class information technology that outpaces their competitors and creates a significant point of difference
Keep pace with emerging technologies
Build mobile solutions focused on Sales Force Automation
Standardize wherever possible and drive utilization
In this presentation, Bill Smith, Director of Sales Quality Assurance, will discuss how sales leadership and BI developers, working with MicroStrategy Mobile technology, developed best-in-class mobile applications, delivering real-time analytics to the field sales teams at RNDC.
There is a lot of buzz about Advocacy, but should you care? Jonathan Murray, Draper Triangle Managing Director, provides a breakdown of the types of technologies that are being grouped under “Advocacy”. Brian Gladstein, EVP of Technology Marketing at GYK Antler discusses what both brand awareness and demand generation marketers should be considering within Advocacy and will provide an approach to help you figure out how to get started with advocacy technology.
What you’ll learn:
The 4 different technology groups under the Advocacy market
The challenges that are driving technology purchases
The buyers for each group
Where to start leveraging advocacy for your business
For the best chance of winning well-deserved publicity and prestige for you team, you’ll want to be working with all the information available. Join Ashley Friedlein, President of Centaur Marketing, to get insider insight on exactly what the judges are looking for and discover how you can truly benefit from the wider Masters experience.
We understand that there’s no one-size-fits-all approach to this, so Ashley will explore what ideas and formats could work for the different categories and talk through the judging criteria, as well as the opportunities available to entrants and how best to benefit from them.
You’ll also be able to put your questions to him, so join us at 3pm, 29 August and put yourself ahead of the competition.
Despite past investments, obtaining a trusted 360-degree view your customer information across business lines to increase wallet share, streamline client on boarding, and improve customer experience has been difficult to achieve in the financial services industry. If these challenges are familiar to you, you are not alone. But what does it take to achieve success and become Customer Ready?
It starts with treating data as a critical business asset, investing in a repeatable data governance program, supported by the latest data management solutions. Solutions that automate the creation, governance, and sharing of trusted customer profiles across the business that require a single, trusted, and consistent view of their customers, accounts, products, and business relationships.
Join us for this special one-hour webinar as Informatica experts show the latest and proven Customer Ready solutions adopted by leading financial institutions to support the industry’s most pressing needs from growing revenue to complying with new and existing regulations. During this session, you will see how Informatica solutions can help:
*Automate the connection, cleansing, reconciliation and enrichment of disparate customer data on an ongoing basis
*Relate customer profiles across product and business lines with critical data about interrelated customer, accounts, products, services, and employees to gain a multi-dimensional view of customers’ preferences and interactions
*Future-proof customer-centric strategies with flexible technology that quickly adapts to changing business needs and new data sources
Register today and learn how great data can fuel your financial enterprise with trusted customer profiles.
The world of ad technologies is exploding and Data Management Platforms (DMPs) are the next wave. Companies are talking about audience management capabilities, but they may not be offering true data management platforms.
Join this Marketing Week webinar, in association with Adobe, to learn the jargon and get smart on DMPs. In this webinar, James Trudgian, Head of Strategy, Data & Insight at Adobe, and Aiden Caroll at Digital Doughnut, will demonstrate how DMPs:
•Create a single customer view, providing ways to identify users, enrich their profile and action these across the digital landscape.
•Help find new and high value audiences and monetize them.
•Drive efficiencies across multiple channels and devices.
•Learn how to create high value audiences and increase conversions on media campaigns.
Register today to overcome your growing data challenges, create powerful customer insights and deliver personalised marketing campaigns.
Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.
Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
Learn how to:
- Leverage content curation to generate content at scale
- Amplify your content reach by integrating content, social and email
- Extend the lifetime of your content
- Measure ROI and content impacts on revenue
We’ve entered an unprecedented age in B2B marketing.
Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.
But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.
Enter, Pardot. Join us on August 20th for this 30-minute webinar, as we explore the capabilities of this powerful tool and discuss how Pardot can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:
- provide real-time visibility into a prospect’s digital engagements
- deliver content to prospects how and when they want it
- translate data into actionable insights for both sales and marketing
Steve Lockshin, Brent Brodeski, Grant Rawdin, Sterling Shea
In a sea of advisor rankings offered by such well known media outlets including Barron's, CNBC and Financial Times as well as a variety of trade publications, commonalities appear. However, the paths that each have taken to get there are unique. While past performance is not always indicative of future results in investing, enduring strong businesses are suggestive of strong insight and practices. Barron's Managing Director, Sterling Shea, assembles some of the country's most recognized financial advisors, Grant Rawdin (Wescott Financial Advisory Group), Steve Lockshin (Convergent), and Brent Brodeski (Savant Capital Management) to discuss what the future holds for their businesses.
Elizabeth Nesvold, Daniel Seivert, Leonard Chang, Corey Kupfer
Corey Kupfer (Hamburger Law Firm) will sit down with Lenny Chang (Co-Founder and Managing Director of Focus Financial Partners), Elizabeth Nezvold (Managing Partner of Silver Lane Advisors), and Dan Seivert ( CEO and Managing Partner of Echelon Partners), to discuss the levers available and mindset required to get deals consummated for investment advisers. Whether it’s inorganic growth, implementation of a succession plan, a business combination, or an outright purchase/sale, all present challenges that each of these panelists have helped numerous advisers overcome.
Why should the strategic acquirers have all the fun?
Raising capital is important to your business too- but it’s no secret that access to it is more difficult. Traditional banks don’t (generally) understand the advisory business and private lenders and investors are more cautious and have upped their standards- and the cost of their capital. What are the options?
The panel, moderated by Paul Lally of Gladstone Associates will discuss current market trends in capital sourcing and present two options for access. Joining Paul will be Phil Green, CFO of Brinker Capital, a $17.5 Billion RIA who strategically deploys capital to advisory firms to fund acquisitions and Steve Smits, General Manager of Live Oak Bank, a leading provider of business loans to independent business people in niche industries.
Lindley Gooden; Andrew Hatton, Greenpeace;Simon Bennet, Sitecore; Raj Samani, McAfee; Dave Martin, Tableau Software
Big Data, Marketing Automation, Real-time Personalisation... technology has permeated every aspect of modern marketing. The impacts of this intricate relationship are complex: the CMO has to rise to an understanding of technology much greater than before, and the CTO has other departments requiring massive technology investments.
Join this live video panel session to get an under the hood perspective on this relationship and what the future holds of modern marketers and technology experts alike.
Harvey Pitt, Eliot Spitzer, Brian Hamburger, Skip Schweiss
A curriculum comprised of the top 3 regulatory issues effecting the growth trajectory of independent advisers. Brian Hamburger will moderate former New York Governor and Attorney General Eliot Spitzer and former SEC Commissioner Harvey Pitt, while TD Ameritrade's Managing Director of Advisor Advocacy & Industry Affairs will provide his color commentary on these important issues.
In an era where segmentation and targeting no longer cut it, personalisation brings brands the chance to speak to consumers on a one-to-one basis. Making the digital experience relevant allows deeper connections and reduces consumers' aversion to mass marketing messages.
Join this session for an under-the-hood look at how personalisation and automation have been used to help skiweekends.com, an innovative travel company achieve impressive sales growth and customer service.
Eileen Sutton, Principal, Sutton Creative; Patrick Williams, CEO, DailyWorth.com; Josh Reich, CEO and Co-Founder, Simple
Post-crash, clients expect and need financial brands to "speak human." This means firms need to take a fresh look at the role of "voice" in content-marketing efforts. It may not be enough to create a Twitter feed or get some videos on a corporate site. Trust and integrity are still top of mind for customers. And a more "human" approach may require deeper changes. In this podcast we'll explore easy strategies to help financial brands create more authentic communications.
This short video explains how BrightTALK will help Asset Managers build trust with all clients by creating engaging, relevant and instant content, distribute to all audiences and follow up to drive fund inflows.
Lucy Wren, Barclay card, Katy Howell, Immediate Future, Darren Jones, Post Office, Stewart Conway, Jupiter Asset Management,
If a few years ago social networking was only a small component of marketing strategies that served to entertain trainees more than to create value for the business, today the scenario has changed drastically. Not only social media has assumed a central role in the marketing plans, but also the pressure to prove its ROI grew exponentially.
Join this panel of experts who will discuss the challenges that social media pose to the financial services sector, how to prove the ROI of their initiatives and the value of social networks for business.
Australian banks are innovating the marriage of story and brand leadership. Join us in conversation with leading story teller Shawn Callahan of Anecdote, who will talk about how the National Australia Bank trains its leaders to tell better brand stories.
Olivier Choron, CEO and Founder of purechannelapps explains how with social media amplification could save your business 90% on your PPC budget. By amplifying content through your employees, channel partners and other influencers on social media, you can generate more clicks for less cost when compared with Search Engine Marketing.
Cameron Simonsen, Sales Development Representative, BrightTALK
What is the best contact strategy for a webinar lead? Join Cameron Simonsen, Sales Development Representative at BrightTALK as he shares his best practices for lead follow-up, qualification and a few tips that will help you along the way.
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
Irene Etzkorn, Chief Clarity Strategist for Siegelvision, helps you see the connection between clear financial communications and effective stories, in our 3rd installment of "Profit and Lunch: Financial Stories at Noon."
Lindley Gooden; John Humpish, Olivier Choron, Stuart West, Paul Fennemore
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Why are businesses like Blockbuster not here today? Traditional business models need to be reviewed and updated. In this video Peter Veash covers the biggest changes brought about by digital and the factors that determine whether a business succeeds or fails in adapting to these changes.
How do you get people to care about your brand and believe in your products and services? Find out how real thought leadership and simple digital tools can help you engage and motivate your target audience.
In less than 30 minutes, you’ll learn:
· Why it’s time to modernize traditional investment sales and marketing
· How to generate authentic and powerful thought leadership within your firm
· How to implement a scalable strategy to activate your brand and drive sales
Are you using email to extend the engagement of your live audiences, capture on-demand viewings and keep your subscribers actively interacting with your content over time? Join this presentation to learn how you can craft an email journey that will generate webinar leads, nurture prospects and build customer trust and loyalty for your business.
This webinar will explore real-life examples and tested optimization tips for webinar emails, including:
- On-boarding and activation emails
- Behavioral and transactional emails
- Marketing emails and invites
- Engagement and re-engagement emails
Keith Evins, J.P. Morgan; Stuart West, BrightTALK; Justin Mould, Fin International moderated by Lindley Gooden, Green Screen
Now that fund managers can publish their "thinking" through so many more media channels it is putting pressure on the marketing departments to be packaging it in relevant and engaging formats with a joined up strategy. How do you go about doing this and what are the tips for success?Join Keith Evins of JP Morgan, Justin Mould,founder of Fin International,Stuart West of BrightTALK and more will be discussing the challenges for the industry to differentiate their content and compete for time poor investors attention.
Marketing Automation is simple, if you believe the sales pitch from some of the software vendors. So why do most automation projects fail to deliver promised ROI benefits? Perhaps it's not all as straightforward as first thought, and there is much work to be done beyond the user training courses.
I led the deployment of Marketing Automation at IBM in the UK - now the largest B2B Automation deployment on the planet. That experience helped me realise that we're not only deploying some software, but we're really attempting to transform our whole approach to marketing campaigns.
Join this webinar to hear me share lessons from this and other MA projects - perhaps it could give you that little insight that would make the difference to your success.
Attend free webcasts to learn how to successfully apply the latest digital techniques to meet your sales and marketing objectives. During these live webcasts, which are also available on-demand, asset management marketers will share best practices and well-respected experts will offer advice on creating, distributing and actioning audience insight from your digital content.