Hi {{ session.user.profile.firstName }}

6 Key Metrics That Impact Webinar Performance: Before, During and After

Manage webcast
Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract
Not all demand generation webinars are created equal – some inspire you while others bore you. Ever wonder why? Producing, delivering and hosting successful webinars means using metrics to know when you're on target, when you're not and what to do about it. Metrics not only help you navigate to attract and keep your target audience engaged, they add value after the webinar with actionable intelligence for you to establish a warm 1:1 conversation, to better qualify prospects and convert them into customers.

Join Mike Agron of WebAttract as he reveals 6 key metrics that will help you produce and deliver high-performing, high-impact webinars. Attend this interactive webinar to discover beyond email metrics:

· The 6 key benchmark targets for improving your webinars
· How to add value after the webinar ends
· Tips to convert webinar prospects into customers

Mike Agron is an entrepreneur, speaker, thought leader, author of “WebinarReady™” and “The Five Things You Need to Know About Webinar Audio”, and is also the Executive Webinar Producer and Co-Founder of WebAttract, LLC. WebAttract is a professional services organization of B2B webinar experts, helping sales and marketing professionals excel at using webinars for demand creation to convert more prospects into customers.

As an Executive Webinar Producer Mike has produced and moderated informational webinars for global industry brands such as Citrix Online, Dex One, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories as well as many emerging B2B and SMB firms.

Mike’s approach is to look at each webinar as a mini event, and uncover something unique that will delight his webinar audiences with an engaging experience. His ultimate objective is to help his clients meet and exceed their demand generation goals by acquiring fresh new sales leads, as well as promoting their brand awareness and thought leadership.

Follow Mike on Twitter at @WebinarReady.
Aug 16 2012
44 mins
6 Key Metrics That Impact Webinar Performance: Before, During and After
More from this community:

Marketing Operations and Automation

  • Date
  • Rating
  • Views
  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.

    Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.

    Key Takeaways:
    •How to determine the health of your IT Environment
    •Identify the top 10 recommended Service Desk Metrics
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

    - help generate new business
    - identify quality leads for quick conversion
    - create a faster, smoother buyer’s experience
    - prove real results

    Also, hear from one of Pardot's incredible clients as they share how using Pardot has their benefited their teams and business!
  • Ever wonder how we use our own products?

    At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

    Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

    - how Pardot powers their day-to-day marketing and sales processes
    - specific challenges that Pardot has helped them overcome
    - the killer results they’ve seen with marketing automation

    Speakers:
    - Ryan Johnston, Demand Generation Manager - Pardot
    - Ginny McSwine, Campaigns Manager - Salesforce Foundation
    - Tracy Foster, Sr. Manager, Marketing Automation & Email - Desk.com
  • To help drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.

    Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

    Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

    During this webinar, Jeff Semonovich from First Niagara, Satish Puskoor, Specialist Leader in Information Management from Deloitte, and Jakki Geiger, Senior Director, Solutions Marketing in Information Quality Solutions from Informatica, will:

    • Discuss barriers to seeing a total customer relationship view across products and channels
    • Explain how First Niagara is shifting from a product-centric to a customer-centric view
    • Share the business benefits First Niagara expects to achieve
    • Reveal the lessons First Niagara has learned from this experience
    • Answer your customer data management questions in the live Q&A

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: 6 Key Metrics That Impact Webinar Performance: Before, During and After
  • Live at: Aug 16 2012 5:00 pm
  • Presented by: Mike Agron, Executive Webinar Producer and Co-Founder, WebAttract
  • From:
Your email has been sent.
or close
You must be logged in to email this