Top Tips: Building a B2B Demand Centre

John Sweeney, DemandGen; Jay Gaines, Sirius Decisions; Kees Henniphof, NetApp & Amit Malhotra, Colt
Is finding new revenue from prospects or existing customers the biggest marketing challenge you face in 2012? Ensuring that your global marketing investments are fully-integrated, connected to your content and the results are measurable is a business imperative. Meanwhile the "skills-gap" widens as field marketers struggle to acquire the technical skills necessary to utilize the full potential of today's marketing tools.

One increasingly successful strategy to pursue is the developments of DEMAND CENTRES to provide field marketers with 'on-demand' access to marketing services.

For this webcast we've assembled a panel of experts to provide "top tips" on building Global DEMAND CENTRES from COLT, NetApp and leading B2B marketing advisor Sirius Decisions
Feb 16 2012
47 mins
Top Tips: Building a B2B Demand Centre
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Real life case studies and insights from leading technology marketers
Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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  • Title: Top Tips: Building a B2B Demand Centre
  • Live at: Feb 16 2012 3:00 pm
  • Presented by: John Sweeney, DemandGen; Jay Gaines, Sirius Decisions; Kees Henniphof, NetApp & Amit Malhotra, Colt
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