Automated and Dynamic: Lead Nurturing Success from the Inside

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Ben Chamlet, Product Consultant, Silverpop
Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
Aug 7 2012
42 mins
Automated and Dynamic: Lead Nurturing Success from the Inside
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Marketing Operations and Automation

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    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • For today’s digitally demanding customer, a rich, personalized customer
    experience is quite simply the cost of doing business. It is no longer a differentiator, but the standard. It is a journey defined by the customer, who is setting a new pace in an intensely personal race that, in their mind, only involves one runner. This leaves leading marketers to question where and how the next great evolution will happen…and whether their organizations are set up to leap ahead of the curve. Are they set up to thrive, or will they become irrelevant and eventually obsolete?

    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

    Liz Miller, SVP, Marketing - CMO Council

    Jeff Goldberg, Product Marketing Lead for Customer Information Management - Pitney Bowes

    Maureen Duff, Managing Director, Head of Global Marketing - Pershing
  • In today’s fast changing IT support environments companies are looking to find ways to reduce cost while, increasing quality of service which are often opposing forces. By understanding IT support metrics, companies can better position themselves to measure success and turn opposition into opportunity.

    Join us on Wednesday, July 29th at 2pm EDT and learn about metrics that can help measure your IT support environment’s health, reduce costs and improve your IT support services.

    Key Takeaways:
    •How to determine the health of your IT Environment
    •Identify the top 10 recommended Service Desk Metrics
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • How do you deliver great digital experiences in today's mobile-first, multi-touchpoint, omnichannel world? The answer is to map customers' journeys against your mobile and web touchpoints, then harness context - full knowledge of a customer's history, preferences, behaviors, and location - to tailor the experience.

    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

    In this session you will:

    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

    - help generate new business
    - identify quality leads for quick conversion
    - create a faster, smoother buyer’s experience
    - prove real results

    Also, hear from one of Pardot's incredible clients as they share how using Pardot has their benefited their teams and business!
  • Ever wonder how we use our own products?

    At Pardot, we’ve used our own marketing automation solution to build our business as we’ve grown from a small start-up to a part of a Fortune 500 company. Now, Pardot is changing the way that other areas of Salesforce do business as well.

    Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot,, and Salesforce Foundation to share insights on:

    - how Pardot powers their day-to-day marketing and sales processes
    - specific challenges that Pardot has helped them overcome
    - the killer results they’ve seen with marketing automation

    - Ryan Johnston, Demand Generation Manager - Pardot
    - Ginny McSwine, Campaigns Manager - Salesforce Foundation
    - Tracy Foster, Sr. Manager, Marketing Automation & Email -
  • To help drive incremental revenue and long-term value for its shareholders, First Niagara made a commitment to compete on customer experience and product innovation. By creating a customer-centric culture, the bank is empowering all of its team members to be even more responsive to customers’ individual needs across lines of business, channels and touch points.

    Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

    Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

    During this webinar, Jeff Semonovich from First Niagara, Satish Puskoor, Specialist Leader in Information Management from Deloitte, and Jakki Geiger, Senior Director, Solutions Marketing in Information Quality Solutions from Informatica, will:

    • Discuss barriers to seeing a total customer relationship view across products and channels
    • Explain how First Niagara is shifting from a product-centric to a customer-centric view
    • Share the business benefits First Niagara expects to achieve
    • Reveal the lessons First Niagara has learned from this experience
    • Answer your customer data management questions in the live Q&A
  • Channel
  • Channel profile
  • Customer Journey Planning to Drive Your Digital Marketing Success Recorded: Jul 23 2015 46 mins
    Ellen Valentine, Silverpop
    Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
    Learn how to:
    •Determine the key stages in the customer journey
    •Map out the buyer’s thoughts and needs at each stage
    •Identify areas you can improve to enhance the customer experience
    •Use a multichannel approach to connect more effectively with contacts
    •Expedite prospects’ and customers’ movement along the customer journey
  • #spopbookclub presents Mobile Marketing Recorded: May 19 2015 56 mins
    Silverpop and Daniel Rowles
    In this book club webinar, Daniel Rowles, author of Mobile Marketing, will explore the key technologies, opportunities and challenges of Mobile Marketing. The session will explore how we can optimise every stage of our digital marketing to give the best experience to users across a range of mobile devices. As well as providing a range of tools and techniques that attendees will be able to take away and use straight away, Daniel will also explore what the future of Mobile holds for us.
  • #spopbookclub presents Global Content Marketing with Pam Didner Recorded: Nov 20 2014 61 mins
    Pam Didner with Ellen Valentine
    Engage Customers Around the World with Cross-Regional Content Marketing

    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
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    Silverpop & Scott Stratten
    UnSelling is about everything but the sell.
    It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
  • Recommend This! Recorded: Aug 13 2014 64 mins
    Jason Thibeault & Kirby Wandsworth
    When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors?

    Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you!

    Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This!

    Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand.

    “Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures
  • #spopbookclub presents The Presentation Lab with Simon Morton Recorded: May 8 2014 57 mins
    Simon Morton, Author & Michael Cottrell, Silverpop
    Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.

    Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.

    The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.

    Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.
  • #spopbookclub presents Epic Content Marketing by Joe Pulizzi Recorded: Mar 6 2014 50 mins
    Joe Pulizzi with Silverpop's Ellen Valentine
    Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.

    Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
  • #spopbookclub presents Jab, Jab, Jab, Right Hook with @GaryVee Recorded: Feb 6 2014 44 mins
    Gary Vaynerchuk & Dave Walters, Silverpop
    Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.

    Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
  • The M Factor - Tom Maddocks Recorded: Dec 10 2013 41 mins
    Tom Maddocks and Silverpop
    Forget Simon Cowell...there's an opportunity for every business leader to have the real 'M' Factor and we have just the book to show you how...

    It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".

    Intrigued? Join us for a look into how to develop the M-Factor....
  • Silverpop Book Club - Optimize with Lee Odden Recorded: Nov 26 2013 32 mins
    Lee Odden
    Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Learn to incorporate essential content optimization and social media engagement principles thereby increasing your ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
  • Silverpop Bookclub - QR Codes Kill Kittens with Scott Stratten Recorded: Nov 6 2013 49 mins
    Scott Stratten
    Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.

    With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on

    Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.
  • Silverpop Bookclub - Digital Disruption with James McQuivey Recorded: Oct 17 2013 54 mins
    James McQuivey
    You always knew digital was going to change things, but you didn’t realize how close to home it would hit. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

    Now he’s sharing his approach with you.
  • A New Era of Personalisation: 1-to-1 marketing Recorded: Jul 9 2013 61 mins
    Pini Yakuel, CEO & Co-Founder, Optimove & Dave Walters, Product Evangelist, Silverpop
    Welcome to the era of personalisation: 1-to-1 marketing

    Join marketing experts from Optimove and Silverpop for an exclusive webinar and learn:

    •How to use an algorithmic approach to segmenting customers

    •How to use personalised dynamic content to send emails to millions of segments of one

    •The impact personalisation can have on: conversions, customer spend and retention

    With examples from the gaming industry and beyond, this is a must-watch webinar.
  • Silverpop Book Club - 7 Steps to Brilliant B2B Digital Marketing! Recorded: Apr 11 2013 48 mins
    René Power
    Brilliant Business-to-Business (B2B) Digital Marketing is the first ebook focusing on good practices for business-to-business marketing!

    Join Rene as he explains his 7 steps to Brilliant B2B Digital Marketing!

    As a starting point or a refresher, join us and make your marketing brilliant!
  • Silverpop Book Club with Bryony Thomas Recorded: Feb 27 2013 45 mins
    Silverpop and Bryony Thomas
    Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....

    Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.
  • 2013: What to Expect and How to Succeed in the Year of the Customer Recorded: Dec 12 2012 62 mins
    The Marketing Team, Silverpop EMEA
    The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...

    Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:

    Tap the powers of "big data" and a unified behavioural database
    Develop a content marketing strategy for the full buying cycle
    Weave social throughout the entire user experience
    Deliver content that’s easy to interact with across multiple device
  • Travel Marketing: Upgrade your campaigns to first class Recorded: Sep 5 2012 22 mins
    Give us 30 minutes of your time, and we’ll cover tips on:

    Your customers are online – but not always!
    -How to grow your database using, online, offline and mobile methods.

    From coach to first class – creating personalised experiences!
    -How to create campaigns unique to your customer’s preferences and behaviour.

    What happens in Vegas, doesn’t have to stay in Vegas!
    -How to use post booking communications to optimise your marketing ROI, retain customers and gain brand loyalty.
  • Automated and Dynamic: Lead Nurturing Success from the Inside Recorded: Aug 7 2012 42 mins
    Ben Chamlet, Product Consultant, Silverpop
    Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

    So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
  • The EU Privacy Directive: Tracking & analysing the ‘cookie law’ changes Recorded: Mar 30 2012 57 mins
    Richard Austin, eMarketing Strategy Consultant, Silverpop & Andrew McClelland, Director of Operations, IMRG, + Panel
    Join us at Silverpop, the IMRG, an expert panel and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

    The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing into the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

    This enforcement has wide reaching consequences for any business using web tracking and cookies, and the potential to impact marketing departments across the globe.

    An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

    So how can we as online facing organisations, balance the need to comply with the law, our business needs, and of course the visitor experience?
  • Deliverability - A Silverpop & Return Path Keynote Recorded: Feb 2 2012 57 mins
    Richard Evans, Director of Marketing -EMEA, Silverpop & Richard Gibson, Manager, Channel Relationships -Return Path
    Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.

    Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:

    • Authenticate your messages
    • Optimise design and HTML coding
    • Increase engagement and interaction
Get more personal by getting more automated. Increase relevance and engage customers and prospects with messages that drive revenue.

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  • Presented by: Ben Chamlet, Product Consultant, Silverpop
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