Consumers are on the move and eager to engage with brands that provide seamless interactions across channels and devices, but often the experience they encounter is fragmented. Successful marketers realize the buyer journey must be better integrated, but as channels continue to proliferate, it’s challenging to get the full picture of what the customer experience looks like.
Join IBM Mobile Engagement Leader Josh Rochlin as he shares tips and insights marketers can use to deliver an improved mobile experience and better incorporate mobile into their overall digital marketing efforts. Learn how to:
More effectively capture mobile behaviors, preferences and sentiment
Deliver integrated mobile experiences at every touch point
Engage your customers in the moment with contextually relevant interactions
Use the data you’ve captured to enrich the customer experience across channels
Influence intent in new ways in a world of interconnected devices
Prospective customers are more difficult to entice than ever, and retaining them is equally challenging. With contacts increasingly seeking a seamless experience across a company’s call centre, emails, website and mobile channels, marketers can step up to help exceed prospect and customer expectations, and even achieve higher lead-to-sale conversion and retention rates.
In this session, Silverpop Marketing Evangelist Ellen Valentine and Genesys Solution Foundry Director, Cliff Bell, will share best practices for how you can deliver the right cross-channel communications and content at this great moment of opportunity.
Get tips for:
•Better integrating your call centre into your overall communication strategy
•Having more relevant conversations and increasing customer loyalty
•Using contact centre data and digital behaviours to trigger proactive communications that increase engagement
•Fostering a more rewarding customer journey across all channels
Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
Learn how to:
•Determine the key stages in the customer journey
•Map out the buyer’s thoughts and needs at each stage
•Identify areas you can improve to enhance the customer experience
•Use a multichannel approach to connect more effectively with contacts
•Expedite prospects’ and customers’ movement along the customer journey
In this book club webinar, Daniel Rowles, author of Mobile Marketing, will explore the key technologies, opportunities and challenges of Mobile Marketing. The session will explore how we can optimise every stage of our digital marketing to give the best experience to users across a range of mobile devices. As well as providing a range of tools and techniques that attendees will be able to take away and use straight away, Daniel will also explore what the future of Mobile holds for us.
Engage Customers Around the World with Cross-Regional Content Marketing
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
UnSelling is about everything but the sell.
It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors?
Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you!
Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This!
Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand.
“Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures
Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.
Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.
Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
Forget Simon Cowell...there's an opportunity for every business leader to have the real 'M' Factor and we have just the book to show you how...
It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".
Intrigued? Join us for a look into how to develop the M-Factor....
Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Learn to incorporate essential content optimization and social media engagement principles thereby increasing your ability to acquire and engage relevant customers online.
Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.
With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.
Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.
You always knew digital was going to change things, but you didn’t realize how close to home it would hit. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.
Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....
Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.
The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...
Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:
Tap the powers of "big data" and a unified behavioural database
Develop a content marketing strategy for the full buying cycle
Weave social throughout the entire user experience
Deliver content that’s easy to interact with across multiple device
Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.
So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
By empowering its associates worldwide with great customer data, Hyatt Hotels Corporation is creating seamless, memorable and personalized experiences to entice guests to choose Hyatt, increase customer lifetime value, improve efficiencies, and drive growth for their brand. Fueled by customer data management technology and a next-generation customer 360 view, Hyatt is reinvigorating its service culture and fostering innovation on a global scale.
Join this webinar, hosted by CRM Magazine, to hear Tom Smith and SriHari Thotapalli from Hyatt and Jakki Geiger from Informatica share:
•How Hyatt is creating a single view of the customer (SVOC) across 600 properties and 12 brands, managing highly complex B2C and B2B customer relationships
•How an SVOC empowers Hyatt's 100,000 associates to deliver memorable guest experiences
•The customer data management strategy at the heart of Hyatt's guest experience management strategy
•The lessons Hyatt's team has learned from this experience as well as the next steps on their journey
Three-quarters of Americans believe that control over their personal data is very important, but only 9% believe they have this control. Up until now, data governance and protection have been a low priority for brands, but the long-term impact of a data breach can lead to a loss of consumer confidence – not to mention massive financial implications. How do you balance the opportunity to provide the best customer experience with the increasing responsibilities in data privacy and security?
In this webinar, we’ll discuss five industry best practices for building an effective data governance plan. From the vendors you choose to work with, to the policies and practices in place today, learn how to make sense of the current legal landscape and how Tealium’s solutions allow you to provide these safeguards to your customers.
The way you think about web content management needs to change—fast. If you’re not delivering meaningful digital experiences across channels in real-time, you risk losing them to competitors who are. Hear how WCM as a category is evolving way beyond delivering content storage for web pages and why it matters to your business.
Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.
In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:
• 8 different video types to support the BoFu
• How to map your content to different stages of the funnel
• What information your potential buyers are looking for
• How to connect your video marketing campaigns to ROI
With continuing pressure from sales to produce more high-quality leads, referral programs are being used by B2B marketers to meet demand. TSYS shares their experience in starting a referral program for their customers, employees and partners. They’ll share how they got started in referral marketing and how they changed their program design as referrals became an important part of their marketing mix.
In this presentation you’ll learn:
• Why and how TSYS got started in referral marketing
• How TSYS architected their referral program and how this changed as it matured
• The future plans for TSYS referral programs to continue to grow demand creation
Embarking on a new data integration project can surface major issues with the quality of your data. Whether your integration efforts live on premise or in the cloud, you will be faced with the level of quality that is not always consistent. For many organizations this is never truer than when integrating with Salesforce in the cloud with many of your challenges coming from having poor quality contact data.
Join us for this Meet the Experts webinar where we outline how you can ensure that only high quality contact data lives within Salesforce. We’ll show you how to validate all of your addresses throughout the world to ensure accuracy for improved lead routing. We’ll cover how to ensure that not only are your customer email addresses accurate but also that they are safe to send to. And finally we’ll highlight how to validate customer phone numbers across the globe so that your version of Salesforce has the most reliable contact data for your sales team.
Watch our webinar today so that your next cloud data integration project will be a success and include only high quality contact data.
Webinars have proved to be one of the most cost effective and successful mediums of engaging with a global audience. While many organizations deploy a webinar strategy, they are often erratic and unorganized.
Join this webinar to learn how you can move away from one-off webinars to building a program that will “improve your demand generation funnel!
This session will cover:
•The evolution of webinars
•Key determinants of a successful webinar strategy
•Necessary evils and how to avoid them
•How to build a consistent strategy for your webinar program
This thought-provoking webinar will help you discover how your organization can provide contextual experiences that delight your customers and keep you on the right side of disruption. View real world examples of successful organizations delivering the right content to the right person, in the right place and at the right time, helping to create customers for life.
Beginning a video marketing campaign can be daunting, in this webinar we will discuss what to expect when hiring a video production company, where to look for inspiration within your business, and how to leverage one video shoot into multiple pieces of content.
The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.
Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.
By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.
Webinar attendees will learn how to:
• Understand omnichannel engagement and personalization strategies
• Create a segment of one approach to marketing
• Enable collaborative filtering
• Build custom email campaigns that increase customer engagement
* Faisal Masud, Chief Digital Officer, Staples
• Stewart Rogers, Director of Marketing Technology, VentureBeat
• Wendy Schuchart, Moderator, VentureBeat