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Travel Marketing: Upgrade your campaigns to first class

Silverpop
Give us 30 minutes of your time, and we’ll cover tips on:

Your customers are online – but not always!
-How to grow your database using, online, offline and mobile methods.

From coach to first class – creating personalised experiences!
-How to create campaigns unique to your customer’s preferences and behaviour.

What happens in Vegas, doesn’t have to stay in Vegas!
-How to use post booking communications to optimise your marketing ROI, retain customers and gain brand loyalty.
Sep 5 2012
22 mins
Travel Marketing: Upgrade your campaigns to first class
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Marketing Operations and Automation

  • Live and recorded (861)
  • Upcoming (35)
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  • Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.

    So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
  • Speakers:
    John Koetsier: VP Research; VentureBeat
    Kristina Wallender: VP Marketing; Ticketfly
    Kelly Seelig: Head of Marketing & Communications; Blue Jeans Network
    Allyson Campa: VP of Marketing; Dot & Bo

    Abstract:

    In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control it all.

    At least, that’s the theory. To find and report the reality, we surveyed 1,483 marketing technologists, studied marketing cloud penetration data on 10s of millions of websites, combed through vendor financials, conducted more than 20 personal interviews, collected over 150 feature and functionality data points on 19 vendors, and gathered and analyzed revenue share statistics for key vendors.

    Our webinar will be a condensed overview of our VB Insight Marketing Clouds report, which covered:

    - What is a marketing cloud, anyways?
    - Features of marketing clouds (plus: most used, least used)
    - Marketing cloud penetration data, including who is using them
    - The 5 different kinds of marketing clouds
    - Our scoring matrix
    - Vendors’ scores on 12 different categories
    - VB’s “best bet” marketing clouds for enterprise, midmarket, small companies, and startups
    - What existing marketing cloud clients say about what ROI they’re getting, what effect having a marketing cloud has had on their marketing, how long they took to research marketing clouds, how long it took to set up their marketing clouds, how much they intend to invest next year.

    Sponsored By: SDL
  • You've just learned that your CMS vendor has been acquired. Don't panic. Be prepared. Create an action plan that will guide you and your team through the uncertainty and to an informed decision that's best for your company.

    You’re probably asking a few questions:
    - What about the product roadmap they just showed me? Is it still valid?
    - What does this mean for our website update?
    - Who do we turn to for technical support?
    - What's the impact on our relationship with our service provider?

    Your CMS is the foundation for your website, so we know that this can be a time of stress, uncertainty, and misinformation. That’s why we've brought Cathy McKnight to the rescue. Cathy is a co-founder and the Vice President of Consulting at Digital Clarity Group, and has advised numerous clients who faced precisely this scenario. In this DNN webinar, Cathy covers:

    - Immediate next steps
    - How to weigh your options
    - Strategic advice on migrating your CMS to a new vendor (if necessary)

    Join Cathy to learn how to address your current (or future) situation.
  • By using an Issue--Solution--Impact diagram, three Tableau power analysts from Deloitte's analytics team will discuss actual problems organisations have faced and will share practical techniques for interpreting and communicating tonnes of heavy data into digestible content and visuals. Be ready for some amazing tips to take your dashboards to the next level!

    This presentation aims to answer the following:

    -How can data visualization and agile analytics be used to turn a mess of data into a clear, visual masterpiece?
    -Where is the organisation spending too much money, and what can you do about it?
    -Where is the business performing well, not well, and why?
    -How can you automate many of the reporting processes to make everything simpler and quicker?
  • Speakers:

    Steven Hill: Senior Analyst for Business Technology and Solutions at Current Analysis
    Sky Sharma: CIO at US Air Force
    Sam Eaton: Director of Engineering Operations at Yelp

    Abstract:

    Got cloud? If you’re an SMB, you’ve already been there, done that. But are you really extracting maximum value out of your cloud hosted solutions?

    SMBs use an average of five hosted services, between IaaS, hosted email and collaboration and business applications – and that number is expected to climb to almost ten cloud services by next year. Everyone’s dabbling, but SMBs crave the cloud sophistication of their enterprise-grade competitors.

    - How are enterprises pivoting so quickly to respond to operational goals and drive bottom line results?
    - How can SMBs use cloud functions to serve an ever-impatient customer base?
    - Can SMBs realize the kind of growth and innovation through cloud services that enterprises expect?
    - And more importantly, how do SMB CIOs get their hands on all of those pretty, shiny enterprise toys?

    We’ll answer those questions and more with this expert panel of enterprise leaders who will share their strategies for success that SMBs can copy by using cloud services.
  • Join DemandGen for an exclusive “State of the Union” address on the Oracle Marketing Cloud from special guest Kevin Akeroyd, general manager and senior vice president for Oracle Marketing Cloud. Coinciding with Oracle’s first ever Modern Marketing Experience (taking place the following week in Las Vegas), David will ask Kevin to share his insights on what attendees can expect at the show -- including the future of Eloqua and Responsys, Oracle’s flagship B2B and B2C marketing automation systems.
  • Organizations of all types and sizes are awash in Big Data but lack the right tools to take advantage. Discover how to get the most from your own stores of information with a solution that provides everything from fast analytics and ease of use to ubiquitous to database and cloud services through smart dashboards and automatic updates.
  • Get your website visitors to take action:

    Social network share. Invite advocates to share content on Twitter, Facebook and LinkedIn.

    Create content. Incent users to create blog posts, discussions, ideas and questions.

    Comment on content. When users receive comments on their content, they’re more likely to remain interested in participating.

    Answer a question. Save the time of your customer care team by having your customers help answer questions.

    Vote on an idea or answer. Encourage customers to provide feedback on ideas and answers submitted by the community.
  • Modern buyers are self-educating on purchase decisions at every stage of the sales funnel. However, many lead generation professionals reserve the most engaging content formats for specific stages – a strategy misstep that fails to encourage prospects to move to the next stage. Webinars and videos can be used to engage prospects in all phases of the lead generation process, allowing marketers to better qualify leads and pass them to sales teams with more confidence.

    In this webinar Frost & Sullivan will discuss:

    •What moderns buyers expect from lead generation content
    •When to use webinars and videos in the sales funnel
    •Tailoring the message to fit each stage of the sales cycle
  • Predictive analytics is old news in the B2C world with companies like Amazon driving as much as 35% of revenues through their recommendation engine. But over the past year, B2B companies have been adopting this powerful technology to better understand purchase propensity and focus their resources on the highest converting leads, most effective campaigns and best customer expansion opportunities.

    Learn about the most common uses of predictive scoring to prioritize leads for sales and hear how three Lattice customers creatively put their predictive scores to use to increase conversion and campaign performance rates.
  • Channel
  • Channel profile
  • #spopbookclub presents Global Content Marketing with Pam Didner Recorded: Nov 20 2014 61 mins
    Pam Didner with Ellen Valentine
    Engage Customers Around the World with Cross-Regional Content Marketing

    Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.

    Join Pam and Silverpop's very own Ellen Valentine for a deep dive into this expert new book.
  • #spopbookclub presents Unselling with Scott Stratten Recorded: Oct 3 2014 63 mins
    Silverpop & Scott Stratten
    UnSelling is about everything but the sell.
    It's about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.
  • Recommend This! Recorded: Aug 13 2014 64 mins
    Jason Thibeault & Kirby Wandsworth
    When every customer, and indeed prospective customer, is within easy access of broadcasting an opinion on your brand, your service, your product, what do you do? How do you turn contacts into engaged customers, and maybe even brand ambassadors?

    Jason Thibeault and Kirby Wandsworth have some ideas on this, and they want to share them with you!

    Join them for the latest Silverpop Book Club webinar where they’ll discuss highlights and key takeaways from their book Recommend This!

    Register now and join us on live on Wednesday 13 August at 4pm GMT; alternatively register now and we’ll let you know as soon as the recording is live to watch on demand.

    “Big Data makes it possible to create personalized online interactions, and now Recommend This! shows us how to use that power to fully engage every visitor” - Chris Lynch, Partner, Atlas Ventures
  • #spopbookclub presents The Presentation Lab with Simon Morton Recorded: May 8 2014 57 mins
    Simon Morton, Author & Michael Cottrell, Silverpop
    Marketing and presentations go hand in hand; whether it’s a pitch, a presentation to the board, or simply a staff briefing, most marketers accept that presentations are part and parcel of the job.

    Whether you’re a seasoned on-stage rock star or just starting out, this Silverpop Book Club webinar will introduce you to the formula behind powerful presentations.

    The book; The Presentation Lab brings together ten years of presentation experience and development allowing readers to access the very latest thinking and apply it to their own presentations.

    Author Simon Morton founded a consultancy and design service that started in a spare bedroom in the UK and went on to become one of the best regarded presentation companies in the world.
  • #spopbookclub presents Epic Content Marketing by Joe Pulizzi Recorded: Mar 6 2014 50 mins
    Joe Pulizzi with Silverpop's Ellen Valentine
    Joe’s third book is titled: Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less which takes business owners and marketers from A-to-Z toward creating a content marketing strategy that works to grow their business.

    Join Joe and Silverpop’s Ellen Valentine on 6 March for a webinar introduction to Epic Content Marketing and learn how to break through the clutter and tell your story.
  • #spopbookclub presents Jab, Jab, Jab, Right Hook with @GaryVee Recorded: Feb 6 2014 44 mins
    Gary Vaynerchuk & Dave Walters, Silverpop
    Author of ‘Crush It’ and ‘The Thank You Economy’ Gary Vaynerchuk joins Silverpop for a special Silverpop Book Club Webinar on Thursday 6 February. Register here to join us at 2.30pm and here from the author himself about ‘Jab, Jab, Jab, Right Hook!’ a compelling ‘How-To’ book on telling your story in a noisy, social world.

    Known as @GaryVee to his 1 million plus twitter fanbase, Vaynerchuck is an author and entrepreneur with an enviable CV. He developed his social media expert credentials whilst running winelibrary.com; turning it into a $45million business, before launching Vaynermedia in 2009 to help companies like GE, PepsiCo and the NY Jets. Gary is also an angel investor in a range of Tumblr, Uber, Birchbox and Twitter and an inspirational and entertaining public speaker.
  • The M Factor - Tom Maddocks Recorded: Dec 10 2013 41 mins
    Tom Maddocks and Silverpop
    Forget Simon Cowell...there's an opportunity for every business leader to have the real 'M' Factor and we have just the book to show you how...

    It's not every day an ex-BBC presenter and Media Training expert shares his secrets' in a book, and very rarely does Sir Stuart Rose, former Chairman and CEO of Marks and Spencer comment: " If you want to understand how to get the media on-side, in good times or bad this book is a good place to start".

    Intrigued? Join us for a look into how to develop the M-Factor....
  • Silverpop Book Club - Optimize with Lee Odden Recorded: Nov 26 2013 32 mins
    Lee Odden
    Attract, engage, and inspire your customers with an “Optimize and Socialize” content marketing strategy. Learn to incorporate essential content optimization and social media engagement principles thereby increasing your ability to acquire and engage relevant customers online.

    Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing.
  • Silverpop Bookclub - QR Codes Kill Kittens with Scott Stratten Recorded: Nov 6 2013 49 mins
    Scott Stratten
    Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing.

    With two best-selling books, and a third on the way entitled “QR Codes Kill Kittens”. Scott now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com.

    Listen to Scott discuss his latest book 'QR Codes Kills Kittens', including a question and answer session.
  • Silverpop Bookclub - Digital Disruption with James McQuivey Recorded: Oct 17 2013 54 mins
    James McQuivey
    You always knew digital was going to change things, but you didn’t realize how close to home it would hit. The only way to compete is to evolve. James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries like insurance and consumer packaged goods, and changed the way they think about innovation.

    Now he’s sharing his approach with you.
  • A New Era of Personalisation: 1-to-1 marketing Recorded: Jul 9 2013 61 mins
    Pini Yakuel, CEO & Co-Founder, Optimove & Dave Walters, Product Evangelist, Silverpop
    Welcome to the era of personalisation: 1-to-1 marketing

    Join marketing experts from Optimove and Silverpop for an exclusive webinar and learn:

    •How to use an algorithmic approach to segmenting customers

    •How to use personalised dynamic content to send emails to millions of segments of one

    •The impact personalisation can have on: conversions, customer spend and retention

    With examples from the gaming industry and beyond, this is a must-watch webinar.
  • Silverpop Book Club - 7 Steps to Brilliant B2B Digital Marketing! Recorded: Apr 11 2013 48 mins
    René Power
    Brilliant Business-to-Business (B2B) Digital Marketing is the first ebook focusing on good practices for business-to-business marketing!

    Join Rene as he explains his 7 steps to Brilliant B2B Digital Marketing!

    As a starting point or a refresher, join us and make your marketing brilliant!
  • Silverpop Book Club with Bryony Thomas Recorded: Feb 27 2013 45 mins
    Silverpop and Bryony Thomas
    Silverpop Book Club; a carefully curated series of short webinars designed to give you our pick of the latest and greatest marketing knowledge, brought to you by some of the smartest marketers we know....

    Hear Bryony Thomas, author of Watertight Marketing, explain 13 of the most common profit ‘leaks’ in business and learn how to begin to make your marketing ‘watertight’.
  • 2013: What to Expect and How to Succeed in the Year of the Customer Recorded: Dec 12 2012 62 mins
    The Marketing Team, Silverpop EMEA
    The world of marketing can change dramatically in a year, and in 2013 focusing on the customer will be crucial...

    Join this webinar and get ahead of the six biggest digital marketing trends of 2013, whilst learning how to listen to your customer's behaviour to:

    Tap the powers of "big data" and a unified behavioural database
    Develop a content marketing strategy for the full buying cycle
    Weave social throughout the entire user experience
    Deliver content that’s easy to interact with across multiple device
  • Travel Marketing: Upgrade your campaigns to first class Recorded: Sep 5 2012 22 mins
    Silverpop
    Give us 30 minutes of your time, and we’ll cover tips on:

    Your customers are online – but not always!
    -How to grow your database using, online, offline and mobile methods.

    From coach to first class – creating personalised experiences!
    -How to create campaigns unique to your customer’s preferences and behaviour.

    What happens in Vegas, doesn’t have to stay in Vegas!
    -How to use post booking communications to optimise your marketing ROI, retain customers and gain brand loyalty.
  • Automated and Dynamic: Lead Nurturing Success from the Inside Recorded: Aug 7 2012 42 mins
    Ben Chamlet, Product Consultant, Silverpop
    Whilst many of us look forward to welcoming the games to our capital, we still need to ensure that your marketing doesn’t finish last behind your competitors. Now is more important than ever to ensure you maximise the effectiveness of your email campaigns.

    So whether it’s business or usual or you’re working from home during the games - join Silverpop’s webcast on the 7th August to learn how Automated Lead Nurturing can take your marketing to an elite level.
  • The EU Privacy Directive: Tracking & analysing the ‘cookie law’ changes Recorded: Mar 30 2012 57 mins
    Richard Austin, eMarketing Strategy Consultant, Silverpop & Andrew McClelland, Director of Operations, IMRG, + Panel
    Join us at Silverpop, the IMRG, an expert panel and your peers for a deep dive look into the new Directive, with tips on how you can risk assess your marketing and put steps in place to comply.

    The EU Privacy Directive comes into force in the UK on 25 May; it mandates that all companies marketing into the UK need to obtain consent from visitors to their websites in order to store and retrieve usage information from users’ computers...

    This enforcement has wide reaching consequences for any business using web tracking and cookies, and the potential to impact marketing departments across the globe.

    An analysis of Silverpop’s own marketing shows it affects everything from lead generation, to email nurturing, through to our website analytics and even customer marketing.

    So how can we as online facing organisations, balance the need to comply with the law, our business needs, and of course the visitor experience?
  • Deliverability - A Silverpop & Return Path Keynote Recorded: Feb 2 2012 57 mins
    Richard Evans, Director of Marketing -EMEA, Silverpop & Richard Gibson, Manager, Channel Relationships -Return Path
    Getting Emails Delivered in the World of the Intelligent Inbox- a Silverpop & Return Path Keynote Webinar.

    Attendees will hear the latest changes to inbox deliverability and learn several strategies for successfully navigating their way through the deliverability maze, including how to:

    • Authenticate your messages
    • Optimise design and HTML coding
    • Increase engagement and interaction
  • 7 Trends to Watch in 2012 + Key Tactics You'll Need to Address Them Recorded: Dec 15 2011 30 mins
    Richard Evans, Director of Marketing -EMEA, Silverpop
    A 35 minute webinar, packed with 2012 trends, and tactics to make them work for you!

    Join us and hear how to:

    •Build a better behavioural database
    •Deliver the right message at the right time
    •Buck the increasing cart abandonment trend
    •Make local marketing a key differentiator for you

    Don't miss out on this chance to get ahead for 2012...
  • Email's Role in a World Gone "Mocial" Recorded: Nov 30 2011 59 mins
    Richard Evans, Director of Marketing -EMEA, Silverpop
    Social, mobile and local = "Mocial". But it's not just another new media buzz word...

    This webinar will examine how 'mocial' email marketing has gained results such as:

    -Creating 40% of one e-commerce operator's revenue stream
    -Helped one customer gain 13000 opt-ins using Facebook
    -Lead to a 30% increase in orders for one retailer

    This 45 minute session, with time for questions and discussion will cover key trends, how they are affecting consumer use and interaction with email and more importantly, how you can turn these challenges into opportunities.
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  • Title: Travel Marketing: Upgrade your campaigns to first class
  • Live at: Sep 5 2012 2:00 pm
  • Presented by: Silverpop
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