Integrating Social Media into Sales & Marketing Automation

Manage webcast
Lydia Sugarman, CEO and founder of Venntive
Many companies are finding it challenging to embrace Social Media as a viable way to engage customers and integrate it into their marketing and sales initiatives. How to integrate Social Media into your business is the topic of an upcoming Webinar offered by Venntive – a leader in integrated CRM, sales contact management, marketing automation, email and social media marketing.

During the 30 minute, complimentary live Webinar topics will include:
• Realizing all the opportunities Social Media offers
• Engaging with customers by taking full advantage of Social Media
• Integrating Social Media into your sales and marketing programs

This brief introductory Webinar will help executives, sales and marketing, Social Media managers and Web managers discover how to engage your audience with a single, integrated communication approach across all platforms including Social Media!
Apr 18 2012
52 mins
Integrating Social Media into Sales & Marketing Automation
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    For sales. For service. For feedback. For support. For … everything.

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    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
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    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
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    Agility becomes a key denominator in this new marketing equation. With customer knowledge dispersed across systems of records, insights, interactions and an array of new sources of data, organizations need the business agility to be able to leverage insight from these disparate sources of information. This also requires the ability for the entire customer experience to be optimized—not just the deployment of campaigns—so that opportunities can be captured faster in order to beat out rivals also looking to connect through revitalized customer experience strategies.

    We will be joined by Pitney Bowes’ Jeff Goldberg, Product Marketing Lead for Customer Information Management, who will share an expert perspective around creation of a digital marketing record for increasing conversion rates and improving marketing communications overall.

    Full list of speakers are:

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    Increasingly, organizations are looking at Web Content Management (WCM) solutions in the cloud. Why? Because in the cloud, you can rapidly deploy sites, reach mobile devices, secure against attacks, and scale to meet demand.

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    * See the data highlighting major trends driving interest in "WCM in the Cloud"

    * Understand the pros and cons of moving your WCM to the Cloud

    * Master the role of the cloud in delivering great digital experiences.

    * Build support and a roadmap to use the cloud in your digital experience delivery strategy.
  • Join Silverpop Marketing Expert Ellen Valentine, as she reviews customer journey planning techniques and how to use the output from this strategic work to improve your digital marketing efforts.
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    •Map out the buyer’s thoughts and needs at each stage
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    •Use a multichannel approach to connect more effectively with contacts
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  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

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    Also, hear from one of Pardot's incredible clients as they share how using Pardot has their benefited their teams and business!
  • Ever wonder how we use our own products?

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    Hear straight from the experts in this 40-minute webinar on how Salesforce uses Pardot. We’ll have representatives from Pardot, Desk.com, and Salesforce Foundation to share insights on:

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    Speakers:
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    Join us for a webinar to hear how Jeff Semonovich, SVP & Managing Director of Enterprise Services at First Niagara, is leading the effort to implement a Customer360 platform to help improve customer service and increase cross sell revenue. He will explain how the bank is rethinking the way it manages and internally shares customer data to be more agile, to innovate faster, and to future-proof the bank’s customer-centricity strategy.

    Find out how First Niagara is using the Informatica Total Customer Relationship solution to bring together business-critical customer data from multiple siloed applications, clean and enrich it, merge duplicates, and manage household, business and influencer network relationships. Then, fuel their analytics and operational applications so employees are empowered to execute the bank’s customer-centric strategy.

    During this webinar, Jeff Semonovich from First Niagara, Satish Puskoor, Specialist Leader in Information Management from Deloitte, and Jakki Geiger, Senior Director, Solutions Marketing in Information Quality Solutions from Informatica, will:

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  • Channel profile
  • Using Automated Email to Drive pre-MQL Engagement with Personas Oct 13 2015 4:00 pm UTC 60 mins
    Ceri Jones, VP of Demand Generation, Basware
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    Content is the fuel of marketing. But delivering enough content to generate consistent results is hard.

    Lean Content Marketing is a set of strategies and best practices that help resource-constrained marketers achieve ROI from their content efforts.
    Lear how to:

    - Leverage content curation to generate content at scale
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  • Why Data Storytelling Matters Aug 14 2015 5:00 pm UTC 45 mins
    Jason Lankow, CEO/Cofounder, Visage and Cofounder, Column Five
    Data storytelling is more important than ever to help you win over your audience. In this webinar, I'll cover why communicating with data is a mandatory marketing skill, how to mobilize your team to find interesting data, and how to make your data story engaging for your audience.
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    Documentary filmmaker Curt Wallin and Systym CEO/Founder Chris Ross will share how many of the core principles so important in documentary filmmaking can be applied to content marketing.

    Ideas such as:

    - The importance of authenticity
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    - Even in long-form content, less is more

    Curt Wallin has done work for BBC, CNN, NBC, ABC, CBS, Fox, MTV, Bloomberg, Sky, AMC, HBO, ESPN, Discovery Channel, National Geographic, PBS, Sundance Channel and others. His documentary film Boys of Bonneville won film festival honors around the country including the Berkeley Film Festival Grand Cinema Award and the Geneva International Film Festival Best Emerging Filmmaker Award. Chris Ross has led marketing teams for Sprint, Gartner and others and is the creator of the Systym Optimal Message MAP and MODEL content strategy frameworks.
  • Show Me Your Stack! with Shantel Shave, Director of Demand Generation, Hootsuite Aug 12 2015 5:00 pm UTC 60 mins
    Shantel Shave - Director of Demand Generation, Hootsuite
    Join Lattice for a guided tour of the marketing tech stack that powers Hootsuite's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Shantel Shave:

    Shantel Shave is the Director of Demand Generation at Hootsuite, the world's most widely used social relationship platform. Prior to Hootsuite, she built successful B2B marketing technology stacks at Colligo Networks, ActiveState, and Sophos.
  • Show Me Your Stack! Inside Acquia’s Account-Based Marketing Engine Recorded: Jul 23 2015 49 mins
    Claudia Hoeffner, Jamie Sloan & Katelyn Fogarty of Acquia
    Join Lattice for a guided tour of the marketing tech stack that powers Acquia's demand gen engine.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Acquia:
    Acquia is the digital experience company. Intuit, Warner Music Group and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia’s open cloud platform. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
  • Personalization - The key to long term brand success Recorded: Jul 15 2015 62 mins
    Andrew Jones - Analyst; VB Insight
    Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub
    Elena Zheleva, Director of Data Science, LivingSocial

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Customer Advocacy is the New Demand Generation Recorded: Jul 15 2015 47 mins
    Bob Peterson, Research Director for Customer Advocacy, Sirius Decisions; Trisha Winter, CMO, Amplifinity
    Customer advocacy is great when you can get it, but getting it is usually ad hoc. With new technology available, savvy customer marketers are realizing that there are ways to scale customer advocacy and harness it for demand generation.

    Bob Peterson, Research Director for Customer Advocacy at Sirius Decisions will discuss the drivers behind investment in customer advocacy and Trisha Winter, CMO of Amplifinity will share examples of how Customer Marketing can get started.
  • Why You Can’t Do Content Marketing Without a CMS Recorded: Jul 9 2015 49 mins
    Dennis Shiao, Director of Content Marketing, DNN Software
    While “content marketing” (the term) has been in vogue the past 2+ years, the discipline has existed for far longer. Many of us have been creating, publishing and sharing content with our target audience for years, all enabled by a Web CMS.

    Dennis Shiao manages content marketing for DNN. Join this webinar to learn how Dennis uses a CMS to fuel DNN’s content marketing. Topics covered include:

    - Permissions and workflow
    - Publishing
    - Analytics
    - Integration with content repositories
  • 24 Tips & Tricks to Improve Your Website’s SEO Recorded: Jun 18 2015 61 mins
    Bruce Chapman, SEO Strategist & Product Manager, DNN Corp.
    You’ve read about keyword research, inbound links and optimizing web copy for search. If you follow the leading SEO experts, you undoubtedly know about Penguin, Hummingbird and Mobilegeddon… But what are they NOT telling you about?

    In this webinar, SEO expert Bruce Chapman from DNN shares 24 rapid-fire tips that you haven’t considered, including the role testing plays toward conversions. You’ll leave the webinar with tricks that you can apply to your website right away, tools you can use to test to find out the best results, increase engagement and outcomes.
  • Accelerating Sales: How Marketing Can Be The Hero Recorded: Jun 18 2015 50 mins
    Kerry O'Shea Gorgone, MarketingProfs; Tim Duranleau, Acc Manager & Jennifer Kling, Product Marketing Manager, CallidusCloud
    Complex, closed, time-based nurturing often keeps leads hidden away from sales in the “black box” of lead processing. Frequently, prospects are visiting your content and signaling interest, but legacy marketing systems prevent those engagement signals from reaching sales quickly and intelligently, thereby diminishing your marketing efforts.

    What will you learn?

    • How to use real-time customer intelligence, the social sphere, and email to better engage customers and prospects
    • How to use technology to accelerate sales, including mobile
    • Why sales and marketing automation isn’t the silver bullet
    • How to help sales engage customers to close more business, faster
  • Marketing Automation is Not a Strategy: 5 Common Tactical Mistakes Recorded: Jun 17 2015 34 mins
    Jason Stewart, VP of Strategy, ANNUITAS
    Marketing Automation is not a strategy. Too often marketers allow their technology to dictate their strategy, instead of leveraging technology to support it. Every company is unique, and cookie-cutter implementations are doomed to fail before you even send your first email or launch your first nurture program. Jason Stewart, VP of Strategy at B2B Demand Generation Strategy firm ANNUITAS, will share some of the most common mistakes made in marketing automation implementations and offers advice on how to make your technology serve your strategy (instead of the other way around).

    This webinar will help marketers:
    • Develop a content strategy to support your Buyer’s Journey
    through nurture programs
    • Fine-tune their lead scoring to deliver better leads to sales
    • Optimize performance over time so that no leads get left behind
  • Are you Over-Automating? How to Stay Mindful in a Data-Driven World Recorded: Jun 12 2015 58 mins
    Natascha Thomson, MarketingXLerator; Peter Ebert, vtricity; Randy Milanovie, Kayak Online Marketing; Petra Neiger, Red Pantz
    Social media is about people. The holy grail of marketing is currently personalization.

    And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

    More and more social media strategies are employing auto-response, auto-Retweet, auto-content generation, auto-whateverpossible tools. This goes against the grain of social media and is a recipe for getting out of touch with your constituents.

    As @JoshDSullivan of Booz Allen put it, “No machine can be a miracle cure. Humans have to find patterns, ask questions, make the connections.”

    • How can you do that?
    • How can you ensure that your social media team is not getting overwhelmed and side-tracked by too much data and technological stimuli?
    • How can you enable them to respond vs. react to stay at the top of their game?
  • What Digital Marketers Can Learn From Political Campaigns Recorded: Jun 8 2015 30 mins
    Michael Beach, Targeted Victory; Eden Joyner, Revolution Messaging; Michael Palmer, i360;
    Learn how the data-driven marketing strategies from recent political campaigns can be adapted for use by brands. Featuring: Michael Beach, CoFounder at Targeted Victory, Eden Joyner, VP Media Strategy at Revolution Messaging, Michael Palmer, President at i360, and Michael Schneider, Director of Product Development at Bully Pulpit Interactive, moderated by Kaitie Coghlan, Customer Success Team Lead - Data and Political at LiveRamp.
  • Show Me Your Stack! with Jesse Noyes, Kapost Recorded: May 28 2015 63 mins
    Jesse Noyes Sr. Director of Marketing, Kapost
    What tools do marketers at Kapost rely on? Find out on Lattice's Show Me Your Stack! with Jesse Noyes.

    In recent years, B2B marketers have been confronted with a barrage of new technologies and systems aimed at making them more productive, efficient and successful. But which technology investments are worth making and what do you need to know before adding new systems to your technology stack?

    Show Me Your Stack (#MKTGstack) is an ongoing webinar series featuring a roster of forward-thinking B2B marketers that provides a glimpse into the marketing infrastructure that powers their demand gen engines and serves as the critical backbone to their business.

    Everything from CRM and marketing automation to content management, business intelligence and analytics systems will be covered – basically, anything in the stack!

    Each episode features a different marketer who will walk you through their marketing tech stack, share their goals and explain how their teams are structured. Don’t miss this rare chance to see how the best in the business invest in and use marketing technology.

    About Jesse Noyes:

    Jesse Noyes is the Senior Director of Marketing, Content and Product at Kapost. Before Kapost from Offerpop, where he was Director of Content Marketing. Before that, he was pumping out content and drawing up strategy at Eloqua. He got his start as a business reporter, first at the Boston Herald and then the Boston Business Journal, before jumping into marketing. You can hit him up on Twitter @noyesjesse.
  • How Buyers Buy in 2015: Psychology, Technology, and B2B, Oh My! Recorded: May 28 2015 39 mins
    Katie Martell, Co-Founder & CMO, Cintell
    Why do people do the things they do? As marketers, we're constantly asking why, and how, buyers buy. The truth is the ways in which we shop and consume are drastically different than ever before.

    In this session, Katie shares some of the thinking, research, and ideas from the world of psychology that she's found in her own attempt to understand why buyers (especially B2B) do what they do. She'll also share some strategies for addressing this brave new world of marketing, as we all work to keep up, and stay relevant. Join Katie as she uncovers the truths about today’s B2B buyer. 
  • A Killer Website Starts with a Great CMS: in 30 minutes or less! Recorded: May 21 2015 31 mins
    Dennis Shiao, Director of Content Marketing at DNN Corp.
    The website is the center of your marketing universe: it’s your foundation for brand awareness, customer engagement, sales leads and revenue. Because websites serve so many functions and have so many moving parts, it's a serious undertaking to design, build, launch and manage a site. At the center of killer websites is a great Content Management System.

    Watch this 30-minute or less webinar that reveals the ways you can leverage key features of your CMS to attract new visitors, sustain longer visits and drive more returns.

    This webinar covers:

    - Content personalization
    - How to use analytics to inform content strategy
    - Advocate marketing and visitor engagement
  • How Brands Use Data Onboarding Recorded: May 19 2015 46 mins
    Lindsay Chastain, Director of Digital Marketing at Sephora
    If you only sold to a few hundred local people from one shop on a single street, all your knowledge about your customers would be in one place, and you’d look smart whenever a customer walked in. But if that’s not your world and you market to millions of people in hundreds of places, then this webinar is for you.

    Join Lindsay Chastain, director of digital marketing at Sephora, to learn more about how Sephora adopted data onboarding to track the offline impact of their digital marketing efforts. You will leave this webinar with a clear understanding of how brands are using LiveRamp to onboard data and:

    - Understand whole customer journeys
    - Accurately measure the impact of marketing
    - Determine which marketing and advertising investments worked
  • Fast-Track Your Content Marketing Plan Recorded: May 14 2015 59 mins
    Barry Feldman, Feldman Creative
    Most companies fail to fully develop a content marketing plan and instead jump from content piece to content piece, spitting out one after the other without a clear overarching goal. What is the main objective of your content marketing plan?

    Join Barry Feldman as he goes through a step by step process on how to get your content marketing engines off and running with a final destination.
  • Social Media Management: Tools, tactics.. and how to win Recorded: May 14 2015 62 mins
    Stewart Rogers; Director, Marketing Technology VB Insight
    Panelists:
    Stewart Rogers: Director, Marketing Technology; VB Insight
    Jason George: CEO; Telescope, Inc.
    Douglas Karr: CEO; DK New Media

    Abstract:
    In a world where the customer is constantly connected to social networks, understanding that space and the tools that help drive support, engagement, leads, demand, brand awareness, and more is imperative.

    Choosing the right SMM tools and tactics, therefore, is a ‘must do,’ not a ‘nice to have’ or something that can be ignored in favor of other marketing channels.

    Join us to find out how to leverage social media management tools, and which tools are tailored to your social media needs.

    Check out VB Insight to access Stewart's Social Media Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
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  • Live at: Apr 18 2012 3:00 pm
  • Presented by: Lydia Sugarman, CEO and founder of Venntive
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