The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.
In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.
Join us to learn:
- Customer data best practices to support your digital transformation investments
- How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
- The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.
The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.
Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!
You will learn:
- Most beneficial ways of segmenting your database
- Case Study: the real ROI of segmentation
- How to discover more of your best customers
This webinar is run by Blue Sheep, a BlueVenn partner.
Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.
With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.
EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.
Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
As 2017 gets moving, the incentive world seems to be changing daily. The new buyer’s journey, digital marketing, social media ROI, cloud-based partners, digital body language, new specialized channels – the channel world is in flux. The one thing that has not changed is the need for growth. And love it or hate it, MDF and partner enablement still play a significant role in these efforts.
A little back to basics, along with a good measure of the latest trends seems like a good place to start the year. While the core elements of a successful MDF program haven’t changed much, the increasingly dynamic context in which they are viewed and the rapidly changing landscape of the buyer’s and seller’s journey make it necessary to continue to dig deep into the details of each step of even the most historically successful program.
A new year, a new strategy, and new tools for winning sales! Join us for this webinar to get the inspiration and tips you need to set your intention to make 2017 the year of hustle, value creation, and digital transformation. Bestselling author and award-winning blogger, Anthony Iannarino, will share his top sales insights in this interactive webinar that welcomes audience participation and questions.
Key takeaways for this webinar will include
- The year of hustle. Learn how to create the right mindset and skillset to stay a step ahead of your competition.
- The year of value creation. Discover how top performers focus on value creation - Anthony will share his secret sauce for winning more sales.
- The year of digital transformation. Learn how to avoid time-wasting technology and social media traps and instead leverage the best tools to work 100 percent smarter, not harder.
Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
Speakers: Anthony Iannarino, Bestselling Author and Sales Leader
Teja Vora, Director of Marketing, DocuSign
Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.
Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.
Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.
In this webinar you’ll:
* Learn how speech recognition impacts the SEO value on your web presence
* Understand the full ROI of fully automated chat bots for artificial human interaction
* Integrate deep learning into your marketing strategy to realize unbelievable lift
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Keith Johnson, EVP Strategic Data Solutions, Wunderman
* Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
* Jim D'Arcangelo, VP of Marketing, WhenIWork
* Wendy Schuchart, Moderator, VentureBeat
Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.
But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?
Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.
In this webinar, you’ll:
* Discuss how big data and marketing data collection tools have made marketers lazy
* Learn about conscious choosers and how trust can help grow your business performance
* Hear about lean data practices and practical tips
* Jascha Kaykas-Wolff, CMO, Mozilla
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Join this session where the panelists will talk about:
- Development of the subscription economy / adoption by the wider eCommerce system
- Flexibility of the subscription economy for both merchants and consumers
- Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
- Shift from cashless commerce to instant / recurring payments through card vaulting
-Securing online payments
-Finding the right payment service for your e-commerce business
The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
Customer data is increasingly dispersed across various company platforms and processes and brought into Salesforce. This webinar outlines how Informatica Cloud Customer 360 and Informatica Cloud Integration can enable Salesforce with clean, consistent customer data – creating better sales opportunities and improving customer intimacy across the business.
Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:
1. No insight on anonymous website visitors
2. No idea if content is being seen by the right people
3. Lots of budget being wasted on display ads
If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.
During this interactive webinar, you will learn how to:
• Identify your anonymous website traffic
• Ensure content is seen by target accounts on your website
• Take control of the buyer journey from the beginning
• Deliver targeted personalised display ads
Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data.
Bad data in your Salesforce environment impacts your ability to;
•Communicate with customers
•Identify cross sell and upsell opportunities
•Plan and align territories
•Score and route leads
To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it.
Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can:
•Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
•Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
•Continuously monitor data quality across source systems
National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.
During this webinar, you will learn how to:
- Scale your event program by standardizing your event campaigns and increasing operational efficiencies
- Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
- Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
- Deliver repeatable results from your event program
James Huddleston, Sr. Director of Product Marketing -- Certain
Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.
CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.
Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.
In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to creating this synergy is the effective use of a Sales Development Team (SDRs), who qualify marketing-generated leads and deliver them to the Account Executives.
The SDRs are often the first point of contact for the business so they need to know the right messages, ways to overcome objections, and enough information about the product and the market to sound plausible on the phone. Many of these things aren’t really the domain of the sales organisation, so this is where it falls on Marketing to give the proper amount of sales enablement.
Join James Brett, BrightTALK's SDR EMEA Manager, as he discusses aligning the SDR team and Marketing to work towards a common vision and working together to keep the relationship successful.
‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.
As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.
In this webinar you will learn about the following:
1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
2. Why businesses have lost sight of their true purpose and are failing their customers and employees
3. Why business strategy is a balance of what the business wants AND what the customer wants
4. How to create a clear customer focused strategy
5. The importance of measuring the success of your strategy through the Customer Journey
Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services. That means welcome emails are prime real estate for educating new prospects about your business and for encouraging them down the path toward becoming a customer. The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Infusionsoft, a leading provider of sales and marketing software for small businesses, have teamed up for this e-book on crafting effective welcome emails.
Aujourd’hui, une expérience client réussie prévaut sur le prix et l’innovation dans la décision d’achat. Seule une connaissance accrue du client basée sur une donnée de qualité et largement diffusée peut permettre aux directions marketing et relation client d’offrir cette expérience sans couture que les consommateurs exigent.
Participez à ce webinaire pour découvrir comment :
- Mettre les données client au cœur de la stratégie de l’entreprise et de l’expérience client grâce à l’exemple de Hyatt Hotels ;
- Améliorer la fidélisation en offrant des expériences personnalisées et fluides d’un canal à l’autre ;
- Se doter d’une vision client unique grâce aux technologies de Master Data Management nouvelle génération, à travers une démonstration live.
Customer experience can be your competitive advantage. But only if you harness your data to drive loyalty. See how our next-gen MDM customer 360 solution can change the game with your customers.
Join this launch webinar and demo to see how Informatica MDM can help you:
- Take a data-centric focus to customer experience
- Streamline your customer onboarding processes
- Visually explore and link big data to your mastered customer information
- Share clean, consistent, and trusted data securely
Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.
In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:
- What does marketing prediction mean and how can we cut through the jargon?
- How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
- What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?
This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.
Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?
Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
Predictive analytics and AI are quickly becoming “the new electricity” for modern businesses. Sales & Marketing in particular is starting to see great success taking on the daily onslaught of Data to learn, adapt, and drive efficiencies.
In this webinar you’ll learn:
- How predictive models are created
- Key GTM challenges associated with predictive
- Real life use cases for Sales & Marketing
- How to measure success
For B2B marketers looking to regain control in an increasingly digital and programmatic world, marketing analytics technology has proven to be a powerful enabler. With marketing budgets ranging from the high thousands to multi-millions, marketers rightly continue to focus on driving the customer experience to compel engagement and, eventually, convert business.
Unfortunately, marketers are only able to track, measure, and derive data value from less than 10% of that spend. This leaves B2B marketing with ‘The 90% Problem:’ when there’s a greater percentage of buyers participating in a marketing campaign than those who ever actually raise their hand. While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.
Join this webinar to hear Amar Doshi, VP of Product at 6sense, share:
1.An introduction to The 90% Problem, and how marketers and marketing technologies are solving it.
2.How The 90% Problem impacts predictive analytics and what it means for the future of marketing analytics.
3.Tactical next steps B2B marketers can take today to set their companies up for a successful data-driven tech stack.
So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to measure results. Now what?
Well, what kind of campaigns will you run?
This webinar will walk you through several real-world examples of companies that have
run winning ABM campaigns using a combination of creativity, data and AI.
Join us to learn:
- What targeting strategies should you pursue and how do you go about actually doing the segmentation?
- Examples of sales and marketing tactics you can use to engage your targets to maximum effect
- Ideas around how you can test different tactics and measure success
Join us to walk through common questions marketers have about how to leverage predictive. You'll learn: Where predictive fits in the marketing stack, how predictive vendors improve your marketing efforts, what tactics you can use to leverage predictive, what the first 30-60-90 days with a predictive solution looks like, and how predictive will drive marketing evolution in the future.
How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?
This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.
Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.
Attend this webinar and learn how to:
•Secure leadership buy-in to move to an Agile marketing methodology.
•Respond to market changes more quickly.
•Improve collaboration between departments and locations.
•Avoid daily distractions and stay focused on the right priorities.
Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.
In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.
About the presenters:
Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.
Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
Marketing measurement is nothing new. Many marketers are well versed in measuring the performance of their campaigns through metrics such as click through rates, open rates, conversion rates, and many other operational measures. But with the increasing number of channels and tactics, connecting these operational metrics to strategic goals, such as pipeline generation, revenue, and profit can be a pipe dream.
This webinar will discuss best practices for setting up a marketing measurement framework to connect your operational metrics to your strategic goals. We’ll also discuss several use cases that demonstrate the success that can be gained from implementing these frameworks. Finally, we’ll talk about how to turn this framework into optimal reporting to help you make decisions and drive positive growth.
For most marketers, connecting the dots between campaigns and revenue poses a complex challenge. With extended B2B sales cycles, it’s difficult to track and analyze each touchpoint, and even harder to determine which action was most influential in closing a deal.
As a result, only 22% of marketers believe they’re using the right attribution model, according to Bizible. In this live roundtable, our panel of marketing experts will discuss the current landscape of attribution and ROI, highlighting areas where marketers can improve and fine tune their strategies.
Our panel will weigh in on topics including:
- Selecting an attribution model that’s right for your organization
- Measuring marketing ROI effectively and accurately
- Interpreting attribution data to invest in more revenue-generating tactics
Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.
The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.
But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:
- Turbocharge ROI across all your marketing channels
- Grow your funnel with one-to-one marketing to customers most likely to buy
- Predict the customers most likely to buy, and increase per-purchase spend
Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?
In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.
Join us to get your questions answered so you can get started with your own modeling!
The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task.
Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts.
The webinar will cover:
•Current search trends throughout B2B industries
•Search engine marketing, search engine optimization and everything in between
•The value of search data in marketing and sales
•The future of search data
Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.
You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.
Attend this webinar to learn how you can:
•Quickly visualize and monitor the health of your Marketo data
•Fix the most impactful data quality problems right inside Marketo
•Enrich your data with business and/or consumer information
Some things you can count on — and recurring revenue from subscriptions is one of them.
To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.
In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?
To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!
By registering for this webinar, you'll:
* Provide subscribers with the right payment options at the right time
* Get users to pick the subscription option you WANT them to
* Increase payment conversion with an effective pricing strategy
* Create and execute a payments strategy that enables you to reliably scale globally
* Stewart Rogers, director of marketing technology, VentureBeat
* Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
* Kevin Hennessy, Business development director, North America, Worldpay
* Wendy Schuchart, Moderator, VentureBeat
Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.
View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.
Topics covered include:
- Streamlining clinical research, sales and HR processes with digital tools
- Elevating the digital agenda at your organization
- Scaling technologies globally
- Applying nimble design models for life science operations
- Implementing top life sciences trends in 2017
•The Spring release of Address Verification is now available. Come and learn about the new capabilities available in Address Verification 5.11.0, which will add value to your organization and help you make more informed decisions. Some of the highlights include:
•APAC Enhancements including Native Support for Macau
•Iran – Postal Code Updates
AI ain't a maybe anymore. New payments and mobile commerce conversion strategies are erupting, all in the wake of the impact that AI and bots are having. More than 2.5 billion people worldwide use instant messaging services, and you need to be where your customers are – it's where AI and commerce meet.
Indeed, messaging platforms are revving up to let businesses dive face-first into the buffet of expanded commerce opportunities, letting businesses leverage customized communications like receipts, shipping notifications, and even direct conversations with customer service.
In this interactive VB Live event, we'll dive deep into the latest Bot Insight consumer study to show you why you need to get on board, and take you on a deep dive into how to take a running start, with full C-suite support.
Don't miss out!
In this webinar you'll:
* Dive into the current AI landscape, from free tools to enterprise-class options
* Learn how conversational UI and AI will transform your mobile commerce
* Understand which new platforms are right for your own commerce strategy
* Get the key points to convince your CEO and CFO to put these master class tools in your hands
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat