The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
In 2015, hardly anyone knew what a customer data platform was. Honestly, most people groaned at another three letter acronym clawing for attention in the marketing tech space. Twenty-four months later, however? CDPs are dominating the conversation at events, in the media, and most importantly, among marketers who want a flexible solution, designed for them, to take their data to new levels.
In this webinar, we’ll cover:
• How dramatic the rise of the CDP has been and why – according to analysts and marketers, alike
• Trends that haven’t undergone much change in two years, the good and the bad
• New research about how a customer data platform is uniquely suited to help marketers of all kinds
Join us on Thursday June 22nd at 1pm EST/10am PST for a 45 minute webinar to look back, around, and ahead at customer data platforms.
Lisa Nakano, SiriusDecisions Service Director for Customer Engagement Strategies, will share research and methodology behind the value that customers can bring to your company if engaged with strategically. A new data report on the performance of B-to-B customer referral programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will prove with data the case for leveraging customers for demand generation and the results seen by companies that are running this as an always on channel.
What you'll learn:
- Why peers are critical to creating demand
- How to engage with customers to help create demand
- Performance benchmarks for customer referral programs
- Case study examples and business impact
The General Data Protection Regulation (GDPR) is less than a year away from taking effect with all businesses having to be compliant by May 25, 2018. It will be one of the biggest changes to data privacy law that organizations have seen in decades as it consolidates data privacy regulations across Europe, gives business guidelines on the collection of customer data and gives consumers control over their data.
It’s becoming increasingly important to understand how your data is being collected, where your data is going and who is using that data - but the overwhelming sense of having so much to do and prepare for has a lot of organizations wondering how to do it and when to start.
Join Special Guest and Forrester Principal Analyst, Fatemeh Khatibloo & Adam Corey, VP of Marketing at Tealium, for a Not-So Normal Webinar on GDPR: Creating your Organization’s Plan. We’ll have a lively and interactive discussion on creating and executing a comprehensive and strategic plan your business can put into practice before the impending GDPR deadline.
Hear personal examples from Fatemeh & Adam on the strategic plans they have each implemented inside each of their organizations and in conversations with their customers. They’ll discuss strategies they initiated one year out from GDPR, the successes they have had and the learnings they’ve gained from failures so you can ensure your organization is prepared, planning and proactive in complete compliance.
You know you have a data quality problem, and you know that addressing it will make a huge difference in campaign performance. The question is, how do you build support at your company to get a project funded, even when budgets are getting tighter?
We’ll show you how! Experts at Openprise and ZoomInfo will share proven strategies you can apply today to:
• Generate excitement within Marketing, Sales, and the C-suite about data quality.
• Quantify the ROI of data quality project with bullet-proof numbers.
• Articulate your vision of how people, processes, partners, and technologies can come together to solve the data quality problem once and for all, for everyone.
There’s no reason to wait and hope your project gets funded. Join this webcast to find out how you can build a business case, get the support you need, and get your initiative moving.
Data Management Platforms (DMPs) have helped marketers improve digital advertising in the last 10 years by providing easy access to 3rd party global audience segments, but smart marketers have realized that this isn’t enough.
Modern marketers are now looking for ways to incorporate 1st party data into their entire marketing strategy but the problem is that this data is frequently siloed and challenging to access/analyze fast enough to keep up with market demands.
The solution is a Customer Data Platform (CDP) which is a new system - recently recognized by Gartner - that works in harmony with existing marketing technology to connect internal 1st party data, with external 2nd or 3rd party data.
Join us for our webinar and you will learn:
- How to leverage your most valuable asset - 1st party data - to maximize your programmatic advertising impact.
- The common pitfalls of working only with 2nd and 3rd party data
- Gain a deep understanding why it’s crucial to unify 1st party data for holistic customer insights as well as activation.
- Why a Customer Data Platform is essential to integrate 1st party data with your Data Management Platform.
In this webinar noted analysts and channel experts, Tim Harmon, Managing Director of Nuvello, and Zift’s Chief Strategy Officer Laz Gonzalez, will provide actionable insight and best practices for aligning priorities to capture partner mindshare, drive breakthrough performance and ensure a stronger ROI with PRM (Professional Risk Manager).
Watch live and learn:
- How changes in the channel landscape have created higher demand for PRM
Why B2B channel organizations need PRM even if they already have CRM and/or SFA in place
- Key components and operational processes required to “start smart” with PRM
- Best practices for partner recruitment, onboarding, shortening time-to-revenue and measuring performance with PRM
- Why integration and prioritization matters when it comes to PRM and CMM
In this webinar we'll explore how to design and begin to measure the Account Journey by mapping out the end-to-end marketing and sales processes.
Specifically, we'll introduce the idea of an "Account Stage" and map out a few variations of an Account Lifecycle Model - ie how do we take a prospect from "Target Account" to "Customer"?
Once we've established an account lifecycle model driven by the Account Stage, we'll fully automate it by using information about the contacts and sales deals in the account. The Account Stage will serve as the high-level indicator of where the account is in the sales cycle, making it easier to evaluate the health of our sales pipeline overall.
Mapping out the Account LIfecycle will also improve marketing and sales alignment for Account Based Marketing orchestration and performance measurement.
We'll conclude the webinar by showing examples of how Account Based Marketing Attribution can be used to analyze the performance of the account lifecycle.
Note to Audience:
This webinar is NOT a product demo or a pitch. Instead, our webinars offer an in-depth exploration of challenging topics that our customers and partners are working through - and that we hope to shed some light on.
Please attend the webinar to learn more about this topic and bring your own questions/comments to make the session more interactive - and more valuable to everyone.
If you'd like to learn more about Path to Scale products, please visit us our website.
Customers now expect relevant content from brands they follow to be delivered to them as and when they need it - whether they are searching for a product on the website or opening an email in their inbox.
Klevu (the smart search experts) and dotmailer (email marketing automation experts) have partnered to bring customers a more relevant shopping experience.
In this webinar, dotmailer will give learnings from their annual benchmarking report ‘Hitting the Mark’ on how 100 retailers are measuring up against the current needs of the customer.
In 45 minutes, we will cover:
1.Which retailers are leading with their email marketing
2.Current email marketing trends in retail
3.The checkout recovery tactic that only 40% of brands are doing
4.Examples of successful emails that don’t give a sales promotion
5.How site search and email can supercharge relevancy for the customer
As marketers are being asked to increase their contribution to bookings and revenue, account-based marketing is being used as a strategy to improve conversions and reduce the sales cycle.
That said, ABM is only as good as the quality of the underlying data in your database and performance varies substantially depending your approach to execution.
Tune in to this session and learn how you can:
- Increase the number of target accounts
- Increase the number of contacts inside of target accounts
- Increase appointments with target accounts
- Improve sales and marketing alignment
- Grow revenue inside target accounts
Over the past 17 years, Val has built and sold an Internet business and helped business, sales and marketing executives at Fortune 500, mid market and start-up companies to create value, move markets and accelerate growth. He combines this knowledge with deep insights from millions of data points that are generated as nearly 6M professionals connect with experts and companies on BrightTALK to learn and grow.
Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.
Join this session to learn:
- ABM plays that work well for various target account segmentations
- Ideas for account and contact personalization across channels
- Tips for multi-channel execution and measurement
Join SAS experts for this webinar and demo and learn how to take your workforce analytics from good to great. Learn how to put data-driven decisions within everyone’s reach when you empower your HR department with advanced (yet easy-to-use) SAS® analytics, BI and data visualization.
Your customers and prospects are busy people. Every week they are inundated with e-mails, phone calls and social media intrusions from companies pitching their solutions. How do you make sure your outreach stands out and leads to further engagement?
The sales and marketing teams who run the most successful cross-sell/up-sell and competitive takeaway campaigns do so my learning all they can about the technology their prospects use to run their business. This allows them to craft highly tailored messages that directly address the pain points prospects are having with their current tech stack, in a language that resonates and encourages follow up.
In this webinar we'll cover:
• Using targeted technographics to identify the right accounts to target for your cross-sell/up-sell and competitive takeaway campaigns, as well as your ABM programs
• Developing messages that are focused on what you know about your prospect’s tech stack
• Examples of what successful targeted messaging looks like
The presenter for this webinar is Mark Godley, the chief revenue officer for HG Data. Mark has held leadership positions at technology companies of all sizes, from pre-revenue to publicly traded. Mark is best known for driving revenue that significantly outpaces industry growth while rejecting the herd mentality.
Account-based marketing is a proven strategy for growing revenue for B2B organizations. Ultimately, it's about delivering the right content, on the right channel, to the contacts in your target accounts.
In this webinar, our “ABM Superheroes” Daniel Gaugler, CMO of PFL, and Sangram Vajre, CMO of Terminus, will discuss how they use marketing technology to do ABM at scale.
They'll provide a brief overview of the steps in the #FlipMyFunnel model for doing ABM, then discuss how to orchestrate comprehensive, omnichannel ABM campaigns that deliver powerful results.
Session attendees listening live and tweeting with #ABM will have a chance to win a copy of Account-Based Marketing For Dummies.
Market segmentation combined with tailored messaging and a scalable outbound process can lead to significant growth. Are you a B2B business trying to fill your pipeline with qualified leads? Are you scaling your sales and marketing operations? In this webinar, you will learn practical strategies to:
1. Segment your target market
2. Find qualified leads in each segment
3. Tailor messaging for each segment
4. Set up a scalable outbound process
Ben Raffi, CEO of Growlabs.com, will share his insights and experience. At Universe, he led business development efforts globally, acquiring 28,000 clients in less than 3 years with a team of 10.
Account Based Marketing is one of the biggest marketing buzzwords at the moment. This webinar aims to dispel some of the hype around ABM and provide a reality check on what it really means for B2B marketers in the context of Marketing Automation.
In this webinar we are going to cover 7 easy and fast ways to Kick Your B2B campaigns up a notch by building relevancy into every email campaign. Users are now expecting each email to be handcrafted to their wants and needs. And you need to convince them to read and click, by giving them a reason. In addition, content can now be generated on time of open, keeping it the most relevant it can be.
Over the course of this session, we will show you ways to help target your audience by GeoLocation or device, automate content so you get more but work less, collect data and build a better list, highlight events with countdown timers and add to calendar action buttons, adding exciting video and including social feeds - providing you with a new toolbox of ideas to make all of your email campaigns relevant without costing you more time.
Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/live-email-personalization-secret-weapon-abm-strategy/
Sales and marketing have long been siloed, and alignment between the two departments is vital to gaining traction and support for an account-based approach.
When sales and marketing align toward common account goals, sales has better account insights, contacts and positioning at their accounts and marketing has more substantial ROI for their efforts.
So whether your ABM program is still in a pilot phase or fully integrated into your company, you'll be able to leverage the 7 approaches NI's award-winning ABM program uses to partner with their sales account managers.
- Learn where and how ABM alignment starts and the most powerful tool for continued alignment
- Leverage 5 best practices for building alignment when establishing new sales account manager relationships
- Review 3 approaches you should consider for every account marketing objective you work on
Numerous studies tell us that when sales and marketing are aligned, revenue generation is accelerated. And increasingly, Account Based Marketing is being utilised as the means to achieve alignment around driving stronger key and named account revenue. But the route to success is littered with pitfalls and challenges, given it requires new thinking, new technologies and new ways of working.
Join Peter Lundie, Managing Partner at Agent3 and Greg Salmon, Partner at Agent 3 along with Emma Gould, Marketing Manager at BT Business and Public Sector and Rob Holmes: Business Development Director at BT to learn how Agent3 and BT Business are executing an innovative Account Based Marketing campaign, based on insight, that is driving sales and marketing alignment and resulting in increased revenue opportunities.
By joining the webinar you will better understand campaign strategy, how to deploy technology successfully, the timelines for success, the roles played by different members of the virtual team and how to measure progress.
Read more about this topic on the BrightTALK blog: https://business.brighttalk.com/blog/abm-route-to-sales-marketing-alignment-nirvana/
Identity Resolution is at the forefront of database marketing in 2017 as brands look to connect disparate data sources and data types to build a unique profile of each customer. The possibilities of linking online and offline data, optimizing the use of 1st, 2nd and 3rd party data, cookies and social ids, alongside the traditional single customer view, has the potential to change the way we interact with customers. The marketing potential for connecting offline and online, martech with adtech, known and unknown is proving limitless. But how and where do you begin?
This webinar will cover:
•Defining Identity Resolution
•Future expectations for data driven organizations
•Benefits and risks with undertaking Identity Management
•What defines a successful Identity Resolution project
In the B2B world, aligning sales and marketing has been a challenge going back decades. If you believe the stereotype, it's because marketing is the colouring-in department and sales are know-it-alls who don’t listen. This session will look at how to align the two when adopting an Account Based Marketing strategy.
Hosted by Luella Ben Aziza, Strategy Director at MomentumABM
Drawing on client examples and insights Luella will explore how ABM delivers the best returns – giving marketing a seat at the top table through closer alignment with sales and commercial goals. In this session Luella will discuss -
• The different models of ABM and how to choose the best fit for your organisation
• How to implement and grow a strategic ABM programme, balancing 1:1 focus for high-value opportunities whilst clustering and reaching a broader set of accounts.
• Understand where automation fits in to ABM – including automated insight platforms and programmatic tactics – and how to blend tech tools with ABM expertise.
This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at BlueVenn, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.
Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
Email is a proven channel for keeping customers engaged once they have left the website. But with returning customers out-spending first time customers and marketers battling to get attention in the inbox, smarter loyalty efforts are crucial.
Social Annex (the only complete customer loyalty and advocate marketing platform) has teamed up with dotmailer for a 45minute session to give you 3 strategies that can be implemented for communications that convert, generate repeat purchases and more. Aided by plenty of client examples and best practices, discover how to:
• Enhance transactional messaging with user generated content and loyalty program marketing
• Continue engagement after the first purchase with loyalty, referrals, and user generated content
• Upgrade personalization with abundant data from all of your channels
The Operational Value Chain is collection of the seven core processes or phases that make up the very heart of what SYKES does as a business. It’s the operational part of the business, where SYKES delivers for clients and customers, divided into seven segments: Talent Acquisition, Talent Development, Transaction Handling, Coaching & Engagement, Workforce Management, Risk Management, and Continuous Improvement. There are three elements to the strategic phase to make sure we deliver on the Operational Value Chain: Human Capital (Do we have the right people in the right roles?), Information Capital (Do we have the right tools and technology to be effective?), and Organizational Capital (Do we have the right forums and communication to be effective?).
GDPR (General Data Protection Regulation) is only a year away, and many organisations are still trying to understand what this new regulation means to them, and their data practices.
Join us for the final in a series of webinars which focus on how organisations can begin to action GDPR - this short session is all about creating a single place to access, maintain and administer Data Subjects and manage their Consent - with Master Data Management.
In the context of GDPR, a mastering process collects Subject Data from across the enterprise and a range of techniques are applied to match & merge data related to the same party, enabling an organization to accurately identify all records related to that data subject from a single place.
This session will cover:
-Essentials in the ‘right to be forgotten’ and SAR GDPR Clauses
-Benefits which can be achieved in addition to preparation for GDPR Compliance
-Live Demo of Informatica’s Master Data Management Capabilities for Subject and Consent Mastering
In this webinar for sales and marketing, join us for a discussion on the steps you should consider to implement the new B2B Next Generation Demand Waterfall® that Kerry Cunningham and Terry Flaherty covered in this year’s SiriusDecisions Summit keynote.
• How to identify Total Addressable Market
• How to find Total Addressable Market Now (TAMnow®)
•How to execute on a TAM NOW, account-centric approach to demand creation; full funnel activation from brand to demand to closed-won
• How to measure the success of your TAM NOW full-funnel activation strategy
• How to use this approach to build trust, efficiency, and improved metrics across sales and marketing
We will cover these topics while referencing examples of organizations who are aligning their demand centers and sales teams to this approach such as Cisco, Netsuite, PGi, Arkadin, Panasas, Lenovo, Dell, Box, Qlik and others who have implemented the Next-Generation Demand Waterfall and witnessed success across the entire funnel, including increased pipeline, optimized spend, higher win rates, larger average deal sizes and improved campaign efficiency.
• PGi: witnessed a 58% faster time to close, lift in win rates and 4x the average deal size
• Dell: saw a 3x lift on MQL to SQL conversion, a 2x-6x lift in opportunity size, 50% higher deal sizes, and a 12x return in media spend
• Cisco: achieved a 3x higher MQL to SQL conversion rate than any other campaign ever run, 5x higher average opportunity size and 13x more pipeline that three other intent vendors combined
Learn how to align emerging channel technology with proven channel best practices to support program growth, partner engagement and ROI. Channel experts Maria Chien, Service Director, Channel Marketing Strategies for SiriusDecisions, and Laz Gonzalez, Chief Strategy Officer at Zift Solutions, detail:
• The top 5 priorities for channel marketing leaders
• Aligning channel marketing efforts with corporate goals
• Best practices for demand creation, partner enablement and functional development
• How to solve integration challenges undermining channel program success
Data, data everywhere…but where is the insight to drink? This could be the new battle cry for today’s CMO. Regardless of industry or region—whether it’s a B2B or B2C company—all CMOs are facing the evolution of data and its twin: digital. From what digital transformation means to an organization to the challenges we each face as our customer demands even higher levels of personalization, CMOs today are talking about where and how digital and data converge and what that collision means for the bottom line.
Join Liz Miller, Senior Vice President of Marketing for the CMO Council, as she gets to know Maria Winans, CMO of IBM Watson Customer Engagement. The discussion will span from insights into how Winans is facing the digital revolution to the trends she believes will shape marketing and engagement in the months and years ahead. The one-hour, interactive conversation will also take questions from the live audience, giving participants a unique opportunity to pick the brain of a true peer.
A graduate of University of North Carolina at Chapel Hill, Winans has spent more than two decades at IBM and has been at the forefront of both data and digital’s evolution. A true global business leader, Winans has served in leadership roles at IBM across Business Analytics, Collaboration Solutions, Mobile, Industry Solutions and PC Company, as well as serving as a Marketing Strategist for IBM Latin America.
Nearly 70 percent of business data contains some level of location information. But business analysts rarely use this data within their BI and analytics workflows.
Location analytics is more than just putting points on a map. It’s part of a much larger picture of using location to provide context in visualizations, reports and analytics. Utilizing geographic data in descriptive and predictive analytics helps companies discover new patterns, identify location-specific opportunities, and get a complete picture before making business decisions.
In this webinar, Esri and SAS discuss the role that location analytics can play in determining practical next steps for your organization. A product demonstration will be shown as well.
• How does location analytics add value to BI and analytics initiatives?
• What are the right uses for location analytics?
• What pitfalls should organizations consider as they implement processes and technology for analyzing geographic data?
• Are special skill sets required to use location information?
• How can organizations best develop a strategy for using geographic data?
Path to Scale is pleased to announce the launch of a new FREEMIUM edition of our analytics solution for Salesforce.com to enable even more marketers to measure the impact of their campaigns on business revenue using Account Based Attribution models.
In this webinar, we will discuss:
- why Salesforce is great platform for marketing reports and dashboards
- revenue attribution modeling in Salesforce
- opportunity vs account based attribution
- example reports and dashboards
- what's included in the freemium edition and what's not
- how to install and try out the app
Zift Solutions and Oracle Marketing Cloud are proud to bring together some of the brightest minds in marketing automation and channel marketing and management (CMM) to discuss how different platforms and practices can work together to help drive revenue for both direct and indirect sales and marketing organizations.
In this webinar, the all-star panel will discuss:
• Why is partner adoption such a problem in the channel, and what can we learn from direct to consumer marketing?
• How does concierge offerings factor into the CMM process and what are some best practices when working with channel organizations?
• What are real, actionable steps you can take when working with channel partners who are less marketing savvy?
• How to support both high touch and low touch channel partners (while keeping your sanity)
• Getting the most out of your unique partner ecosystem including exclusive and non-exclusive partners or dealers
A push notification is a tricky kind of social engagement: it can be a tap on the shoulder, a punch in the face, or water torture. In other words, it can be tremendously successful at driving commerce and engagement, or it could piss your customer off so badly they'll go rip you a new one on Twitter. And we've seen how well that works out for brands.
At the very least, every misstep reduces open rates, strikes a blow against retention and destroys engagement. You want to know how to not be the boor at a cocktail party, because push notifications, one of the most powerful and immediate engagement tools in your arsenal (when you do it right) can garner 2770% higher conversion rates.
Don't be part of the 63 percent of marketers who stumble on the messaging, timing, and frequency of your notification strategy—join this interactive VB Live event.
* Discover the one trick to never-fail push notifications everywhere, not just apps
* Drive 2770% higher conversion rates through a specific kind of push notifications
* Learn how to apply behavioral triggered push notifications in your own marketing strategy
* Build better timing into your push notifications to increase conversions
* Stewart Rogers, Director of Marketing Technology for VentureBeat
• Wendy Schuchart, Moderator, VentureBeat
Kathy Contreras, SiriusDecisions Sr. Research Director for Channel Marketing Strategies, will share best practices to building a market-leading referral partner program. A new data report on the performance of B-to-B referral partner programs will be shared by Trisha Winter, CMO of Amplifinity. Together they will provide guidance on enabling referral partners to drive growth and the expected impact to your business.
What you'll learn:
- Key decision points for building a partner referral program
- Best practices from successful programs
- Performance benchmarks for referral partner programs
For LTV, engagement, and lifecycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.
ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.
For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!
In this webinar you'll:
* Learn why ASO is fundamental to the success of any app
* Familiarize yourself with the pillars of solid ASO strategy
* Leverage technology to increase your lifetime user value
* Think beyond keywords for your search strategies
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Peggy Anne Salz, Chief Analyst, MobileGroove
* Wendy Schuchart, Moderator, VentureBeat
Behavior-Driven Development with Ruby/Cucumber automation is a practical, fail-proof, read-to-use strategy or process that improves software quality and decreases costs.
Ambiguity and miscommunication cause the majority of critical defects and undesirable outcomes in the software development lifecycle. Behavior Driven Development (BDD) ensures that requirements are accurate. It builds a mutual understanding of what should be developed and tested through a common vocabulary.
This webinar introduces BDD methods that promote product quality by generating business requirements in Gherkin (Given-When-Then) format. Tool agnostic, BDD emphasizes communication between business, requirements analysts, developers, and testers to ensure quality expectations are achieved. Describing requirements in the form of system behavior eliminates scope creep and guarantees proper software functionality.
VR creates infinite storytelling possibilities, but it’s also infinitely difficult to pull off. It’s a completely new medium that requires an entirely new way of creating content, and endless inventiveness, and have you ever seen a 360-degree camera?
Join our latest interactive VB Live event to hear how companies are reducing travel expenses but improving employee connection, conducting interviews, and giving presentations. Learn about companies like Walmart using VR technology to train employees; how doctors are leveling up their skills; educators are transforming learning; and audience engagement skyrockets when you give them a whole new way to see, touch and interact.
And discover how consumers are interacting with VR right now, and what the marketplace is expected to look like in the year ahead.
Register now for real talk on the possibilities of virtual reality, the resources you need, and the rules to break.
In this webinar you’ll:
*Hear the results - for the first time - of the latest VR market research
*Discover the compelling business case for VR
*Understand why consumer-generated VR content is important to business
*Find out how companies are using VR content to strengthen their bottom line
*Learn what’s next in the VR content world
*Taylor Freeman, CEO, of Upload, Inc.
*Stewart Rogers, Director of Technology, VentureBeat
Is your company on a data-driven digital transformation journey?
With cloud being a strong directive, managing the enterprise data across cloud and on-premises environments is a common impediment in this journey. However, you are not alone when facing this hybrid data management challenge.
Join Forbes contributor and analyst, Joe McKendrick and James Humphrey, Principal Architect at National Instruments as they share critical business drivers, use cases and challenges shaping the success of the journey to cloud.
In this webinar, you will learn:
- Current digital transformation market trends driving the influence of cloud.
- Role of hybrid data management
- How National Instruments is growing at scale and reducing time to market for their products and services
- How National Instruments is making cloud work for their Data Lake projects to scale cost-effectively and augment existing hybrid landscape
You better get good at conversational video marketing, fast—or you're going to be obsolete.
Videos and photos get the most retweets. Last year, Facebook's video viewership doubled from 4 billion views per day to 8 billion views per day in seven months. Google owns YouTube, and coincidentally, rich media is a favorite of the search engine's algorithms.
Conversational videos drive traffic, boost engagement, and serve up information better than any other medium. They promote trust in your brand and your products. They're eminently shareable, potentially viral, and taking over the internet: 74 percent of all Internet traffic in 2017 will be video.
Step up and stand out in every step of the sales funnel with conversational video marketing when you join our latest interactive VB Live event.
By watching this webinar, you'll:
* Optimize your audience takeaways for video content
* Get tips from the savviest sales and marketing people on their video content strategy
* Focus your energy on the right distribution channels for your adverts
* Personalize video content to lock in the close
* Stewart Rogers, Director of Marketing Technology, VentureBeat
More speakers to be announced soon!
Personalisation is the latest trend within email marketing and with good reason - it delivers the goods. However, the reason behind its success is not what you may think. In this must-attend session, Kath Pay, CEO of Holistic Email Marketing de-mystifies personalisation and reveals that contrary to popular opinion, personalisation should not in fact be our objective, but instead it should be to deliver a great customer experience using personalisation as a strategy to achieve this.
This session will be packed full of practical tips and advice on not only how to achieve a better customer experience using personalisation, but will also demonstrate as to why it's so powerful. Beware though - you may well be pleasantly surprised at the many ways to achieve personalised emails beyond product recommendations!
Maurice Flynn is a recognised expert in real time, marketing prediction (data+tech) & it's real world, enterprise scale application. With his 20+ years in email marketing for companies big and small, he has built a process/algorithm over time to help
companies achieve dramatic improvement in their marketing across email and other channels with an integrated approach.
Join this webinar to learn more about Maurice's formula:
STAGE 1. WHAT 1a - Data:Loyalty/Commerce/ CRM/App/Web/Social /Other 1b
- Simple Data ETL 1c -Predict::ML+Clustering/ DecisionTrees/Regression
Test automation has become a must, especially in agile and DevOps projects with their goals of continuous integration and fast deployment. QA teams face many challenges today with testing including emerging technologies, digital maturity, and fast-paced delivery expectations.
In this session, attendees will learn about:
1.Key challenges in today’s testing landscape that impact automation testing
2.Ways to set expectations for automation that accelerate buy-in and support
3.Considerations for prioritizing types of testing and technologies for automation
4.Understanding who should be included in planning for automation
Predictive analytics can be a great way to uncover historical trends in your customer’s transactions and behaviors to help better predict what they will do or buy next. Retailers have been using this approach for many years but now with AI and machine learning on the way back, this webinar will look at predictive modelling, how it can be applied to lifetime value and RFV and the importance of giving your predictive models attention when trying to scale as a business.
This webinar will be delivered by Mark Jameson, Chief Operating Officer at BlueVenn, who will show examples of customer segmentation using predictive models and how to use these to improve the success of your marketing campaigns.
As digital is changing everything, most enterprises are embracing the transformation to streamline processes at the pace of technology and remain relevant to customers. The transformation involves an end-to-end, systemic change enterprise-wide including interactions with customers, partners and employees. Cloud is an important enabler of this multifaceted digital strategy.
Join Forbes Contributor and analyst Joe McKendrick and Anthony Smith, EMEA Head of Technology Solutions at JLL to learn more about market trends, business drivers and lessons, important for any enterprise undergoing such a transformation with cloud.
In this webinar, you will:
- Market facts around why cloud is driving digital transformation
- How JLL is innovating with flexible cloud computing to serve its clients better
- Significance of standardized data management principles and data governance for increased consistency and accuracy of enterprise-wide data
- The role of hybrid data management platform in enabling faster, deeper data analytics