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Marketing Operations and Automation

  • How to Use Uberflip and Terminus to Fuel Your ABM Strategy
    How to Use Uberflip and Terminus to Fuel Your ABM Strategy Lauren Patrick, Storyteller @ Terminus; Heidi Vandermeer, Account Based Marketer @ Uberflip Recorded: Jan 9 2018 29 mins
    Watch this behind-the-scenes webinar of how Uberflip and Terminus users power their integration to build ABM campaigns that win. Gain perspective on the organizational infrastructure needed for account-based marketing to work, as well as how you can use content to drive your ABM cadence.

    It’s time to move away from the traditional demand gen tactics with a focus on pure volume and towards a targeted approach. And who to learn it best than from both Uberflip and Terminus’ internal ABM champions? They will be diving deep into the nitty gritty platform pluses that drive their key account engagement.

    You’ll discover strategies and tips to:
    Use your existing buyer personas to hyper-target your key - accounts like nobody’s business
    Leverage content into your ABM plays and engage like a boss
    Personalize your B2B account based advertising at scale
  • The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy
    The Dreamforce Dialogues: Applying the Best of DF17 to your 2018 Event Strategy Angelina Elhassan, James Huddleston, & Lillian Bui Recorded: Dec 14 2017 57 mins
    Join Certain, Demandbase, and Radius as we discuss the ins and outs of our events strategy in a live webcast on Thursday, December 14th at 1pm. From the planning timeline to key successes and challenges, we’re taking a look behind the curtain.

    You’ll walk away knowing how to:
    -Strategize your presence at conferences & tradeshows to make the most impact
    -Measure leading indicators of success and KPIs post event
    -Allocate your budget in the best way possible
  • Tracking and Controlling Technical Documentation Projects
    Tracking and Controlling Technical Documentation Projects Barry Saiff, Saiff Solutions Recorded: Dec 14 2017 59 mins
    Ten years ago, The Content Wrangler published details about a survey that found most documentation managers don’t use metrics as a performance measure. Has that changed? Have documentation managers stuck to their old, metric-less ways, or have they all become “quants” in 10 years’ time?

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Barry Saiff, CEO of Saiff Solutions. Barry is the author of The Seven Habits of Highly Effective Technical Communications Leaders, and a 30-year veteran documentation leader. He will lead a discussion about the ins and outs of calculating costs and return on investment for documentation projects.

    Attendees will learn from the results of a real-world case study of a technical documentation project that required technical writing, technical illustrations, and a couple of key metrics: cost per page and pages per date. You’ll learn how difficult it was for the team to track, calculate, and report these seemingly simple numbers and how they overcame these challenges. You’ll discover the connection between measurement and process design and learn valuable lessons that should help you avoid getting lost in the weeds of data- and cost-tracking.
  • How to Think Systematically About Tone for Your Content
    How to Think Systematically About Tone for Your Content Pierre Gagnier, ADP Recorded: Dec 12 2017 57 mins
    Are you thinking about incorporating tone into your content strategy? If so, you've probably seen how confusing this topic can be.

    We know, because we are human beings, that language can misfire. Tone is where understanding and emotion come together – and sometimes that’s messy.

    Join Paul Perrotta, sitting in for Scott Abel, The Content Wrangler, and his special guest, Pierre Gagnier, Content Strategist at ADP Innovation Lab, for this free, one-hour webinar. Pierre will show you how a team of researchers at ADP were able to tame some of the trickiness of tone and measure its impact. What they learned will help you to make sense of tone and change it from a source of risk into a tool for creating effective content.

    Attendees will learn about 1) a simple, workable set of definitions that you can use to promote shared understanding among stakeholders of what tone is; 2) A framework for identifying and applying tone attributes so that you can create a foundation for consistent practice, and 3) Some typical factors that will help you to see how tone can go awry and will help you create your own risk factors.

    ABOUT THE PRESENTER

    Pierre Gagnier is a content strategist at ADP's Innovation Lab in New York. He works extensively with user experience researchers to help ADP web and mobile product teams align their content strategies consistently with users' realities.
  • GDPHuh? A Data-Driven Marketer's Guide to GDPR
    GDPHuh? A Data-Driven Marketer's Guide to GDPR Ed King, Founder & CEO, Openprise, and Maggie Taylor Aherne, Director of Operations, KickFire Recorded: Dec 12 2017 49 mins
    Just what every marketer needs—yet another alphabet soup regulation to deal with that takes time away from your most exciting initiatives.

    No need to panic, though. We’ll boil it down to what you need to know as a marketer. The General Data Protection Regulation (GDPR) takes effect in May 2018. In this webcast, speakers from Openprise and KickFire team up to share:

    - What GDPR is and why it matters
    - Concrete steps you need to take as a marketer to gain compliance
    - The top misconceptions you’re likely to hear around the water cooler
    - Case studies about the approach leading marketing teams are taking

    We’ll save you from dozens of 10-point font legalise and focus on the practical considerations. Don’t forget to bring your questions!
  • The Path to Digital Transformation: Adapting to a New Digital Economy
    The Path to Digital Transformation: Adapting to a New Digital Economy Gerry Campbell, CTO, Beachbody Recorded: Dec 12 2017 27 mins
    What if the music industry had created Napster before their industry was turned upside down? Or if Blockbuster acquired Netflix and became the streaming powerhouse? What would these businesses look like today if they had more readily responded to a changing market? Recently, wellness and fitness company, Beachbody, found themselves faced with a customer base whose needs and behaviors were drastically shifting. Instead of maintaining status quo, Beachbody forged a new, transformative path and set goals to serve more people, get them more engaged and serve the company.

    Join Beachbody CTO, Gerry Campbell, at the Digital Velocity conference, as he shares a true story of digital transformation and walks us through how the organization laid out goals and plans to holistically transform their digital business to adapt to the changing expectations of customers.
  • Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps
    Brand Analytics Management: Measuring CLV Across Platforms, Devices and Apps Nicolas Nadeau, President, Exostatic Recorded: Nov 30 2017 32 mins
    Companies with multiple products often struggle to calculate accurate Customer Lifetime Value (CLTV) across their portfolio. This is because user data is often analyzed in silos so companies are unable to get a clear picture of ROI and CLTV across platforms, devices and apps.

    In this webinar we’ll look at how you can apply a holistic and complete approach to your CLTV and ROI through the lens of gaming companies, though this technique is applicable for any company who has products spanning platforms.

    We’ll also explore:
    How the integral power of data in business has shifted over the past 10 years.
    Discover the current technologies and processes used to analyze data across different platforms by combining multiple data streams, looking at examples in brand and portfolio-based LTV.
    How to process and centralize dozens of varying data streams.

    Nicolas Nadeau will speak from his extensive experience and show how leveraging data from multiple product strategies spanning many platforms can be highly beneficial for your company.
  • What does GDPR mean to you? Part Four
    What does GDPR mean to you? Part Four Skip Fidura Recorded: Nov 29 2017 85 mins
    If you're struggling to understand how the new General Data Protection Regulations (GDPR) will affect your business, come along to this session where we'll:

    - Provide an overview of the new regulations
    - Inform you of the changes to the dotmailer platform in light of the new regulations
    - Explain what you should be thinking about to get ready for GDPR

    We'll be running an interactive Q&A throughout the session to answer your burning questions. Download Sli.do and submit your questions to us using our hashtag #dotmailer to join the event.

    *The materials and information in this seminar is not intended to convey or constitute legal advice. You should seek your own advice specific to your business’ requirements.
  • Centralizing Intelligence to Power Individualized Experiences
    Centralizing Intelligence to Power Individualized Experiences Mary Anne Hensley, CMO Council; John Timmerman, Teradata; Peter Francis, T-Mobile Recorded: Nov 16 2017 63 mins
    True one-to-one interaction is considered the holy grail of customer experience. However, according to a recent CMO Council study, only 7 percent of marketers are able to consistently create these individualized experiences across all channels.

    For the third and final webinar of this series, the CMO Council and Teradata are concluding the conversation around shaping customer experiences by focusing on the importance of coordinated cross-channel messaging through a centralized hub for all customer interactions—one that listens to all interactions, automatically tells marketing channels when and about what to say based on all the latest data and machine-learning analytics, and applies contact governance so that your marketing is smart and optimized, not fragmented by channel.

    During this one-hour webinar, our expert panel will share insights around how companies can build one central messaging hub for all customer interactions, regardless of channel. Marketers can elevate their marketing with a marketing hub to optimize and coordinate messaging, analytics and data so that the messaging automatically shifts, whether it’s time to sell or time to provide customer care, ensuring that each interaction is good for the customer and the brand. A featured brand expert will also share their company’s challenges in this area, as well as the steps they have taken in order to create consistent cross-channel messaging for the customer and make one-to-one experiences a reality for their organization.

    Among the topics to be discussed:

    • Challenges to achieving a full, cohesive view of all customer interactions
    • How to balance multiple customer interaction strategies amid the focus on clicks and conversions
    • Industry best practices and results from marketers who are coordinating their
    marketing in a hub and how it has elevated their marketing
  • Preparing Your Content for the Future: Bots, Machine Learning and AI
    Preparing Your Content for the Future: Bots, Machine Learning and AI Steffen Frederiksen, DitaExchange Recorded: Nov 16 2017 59 mins
    Are you ready for how AI, machine learning, and other future technology will affect content development?

    The database revolution changed our relationship to data, making it reusable for different target audiences, contexts and situations. It also made it ready for flexible delivery to different apps and across many different platforms and media. But somehow these outcomes never fully transferred over to content. How can we bring this same revolution to content and win the same kind of enormous improvements that would prepare us for the future?

    Structured content management enables organizations to store, organize and build their content so that pieces are easily discoverable, reusable, reconfigurable and adaptable. It provides the perfect solution for constructing large, complex documents, but also for delivering modular content to chatbots, portal sites, and mobile apps. But, more importantly, it is also key to future-proofing your content for emerging technological trends.

    Join Paul Perrotta, sitting in for Scott Abel, and his special guest, Steffen Frederiksen, Founder and CSO of DitaExchange, for this free one-hour webinar. Attendees will learn what structured content management is and how it works. They will understand what benefits structured content can have for writers, project managers, business owners, IT departments and content consumers. They will also learn how to prepare their content to be fed into new technologies with practical examples from the field.
  • Tackling the f-word: The smarter approach to ad fraud
    Tackling the f-word: The smarter approach to ad fraud Emily Storino, Network Strategy Lead, Electronic Arts (EA) Recorded: Nov 15 2017 61 mins
    Ad fraud isn’t becoming more prevalent -- the fraudsters are just getting slicker. From bot nets to device ID spoofing, the tricks are getting more sophisticated, and raking in more and more cash for the swindlers.

    Staying ahead of the fraudster’s learning curve is the key — and collaboration is the crucial element. While vendors and advertisers are directly impacted by fraud, tracking partners provide the technology to help fight fraud – all three players have to work together to circle the wagons.

    Making a game plan can be complex, when there are no clear benchmarks for defining or measuring fraud, as each player defines it differently and different benchmarks are needed for each app type, geo, traffic source, and so on.

    Join this VB Live event to learn how to tackle that complexity, how to define benchmarks, detect and manage fraud, and work with your partners to circle the wagons against the fraudsters.

    Register for free!

    You’ll learn:
    * Who the stakeholders are, plus why and how is each is affected
    * The MMPs’ role in this ecosystem
    * What fraud is and what benchmarks should be used for defining it
    * How to collaborate to detect and manage fraud on an ongoing basis
    * What tools are out there to fight fraud

    Speakers:
    * Emily Storino, Network Strategy Lead, Electronic Arts (EA)
    * Grant Simmons, Head of Client Analytics, Kochava
    * Tal Nissenson VP Client Success US, Taptica
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by: Taptica
  • GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy
    GDPR: Increasing Brand Trust By Knowing Your Consumers' Views on Data Privacy Meredith Albertson, Senior Director of Marketing, Tealium Recorded: Nov 14 2017 31 mins
    A significant legislative shift in data privacy and governance is taking place in Europe and it’s leading the way towards global change. With the General Data Protection Regulation (GDPR) set to become law in May of 2018, organizations will face severe penalties for non-compliance.

    And it’s not just legal risk alone, but the loss of consumer trust that is associated with data leakage, usage and storage. It’s crucial that brands manage evolving data-protection expectations of their customers. But how do consumers feel about brands using their data?

    Join Tealium for a 30-minute webcast and learn:

    - The basics of GDPR

    - 7 key findings on how consumers view their data privacy with brands

    - Consumer attitudes and views on data privacy in regards to their personalization expectations

    - Tealium tips and strategies for compliance as well as increasing brand trust

    - And so much more!
  • Informatica Address Verification 5.12 – What’s New?
    Informatica Address Verification 5.12 – What’s New? Amarpal Sohi, Product Manager, Informatica Recorded: Nov 9 2017 47 mins
    Only with relevant and actionable contact data, can you most effectively engage with your customers and prospects. Customer experience and engagements is a top focus across all industries, ensuring that communication about your products and services make it to their intended targets is essential. With the Autumn release of Address Verification 5.12, we extended the capabilities of the world’s leading solution for certified international address verification, improving decision-making confidence while facilitating speedy postal delivery worldwide.

    During this webinar, join Amarpal Sohi, Product Manager at Informatica, to learn about:

    •Enhancements to USA, UK and APAC address verification and data
    •Improvements to South Africa & Spanish address verification and data
    •Single line support for Argentina, Colombia and Mexico
    •Support for native Thai address verification
  • The 5 Key Influencer Personas
    The 5 Key Influencer Personas Alistair Wheate Recorded: Nov 9 2017 36 mins
    Alistair Wheate from Onalytica takes us through the 5 different influencer profiles, how to engage with them and how they can add value to your brand
  • Optimize Omnichannel Marketing with Analytics for Big Results
    Optimize Omnichannel Marketing with Analytics for Big Results Robin Way (Corios) and Noah Powers (SAS) Recorded: Nov 2 2017 55 mins
    As a marketer, you're charged with delivering the right message to the right audience at the right time - without wasting budget. It's a tall order, but data and analytics have helped top companies achieve the optimal balance. Tune in to this webinar to hear Corios President Robin Way and SAS Principal Solutions Architect Noah Powers share optimization lessons from retail, hospitality and financial services that you can apply to your own business to boost your marketing ROI.
  • Automating Analytics With Artificial Intelligence
    Automating Analytics With Artificial Intelligence Pat Richards, Director of Big Data and Analytics, Intel and Mary Beth Ainsworth, AI and Language Analytics Strategist, SAS Recorded: Nov 1 2017 54 mins
    Buzzwords can be daunting. Take artificial intelligence – everyone's talking about it, so you feel like if you're not using it to further your business goals, you're falling behind. The good news is the real action around AI is happening now through advancements in analytics – faster computing, more complex algorithms and intelligent analytical output. But, because computers don’t understand strategy, human integrity is needed to identify and implement your organization’s vision for embracing AI. In this webinar, join Intel and SAS for a discussion on what’s needed to enable AI and what industry use cases can support development of your strategy.
  • 6 ABM Programs to Consider
    6 ABM Programs to Consider David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Nov 1 2017 58 mins
    In Part 3 of our webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn:

    •How the ABM lifecycle is different from traditional lead management
    •How to develop an account-based marketing strategy
    •How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting
  • The 4 Types of Customer Data Platforms & How to Select the Best Fit for You
    The 4 Types of Customer Data Platforms & How to Select the Best Fit for You Matt Parisi, Sr. Product Marketing Manager, Tealium Recorded: Oct 31 2017 32 mins
    Any business looking to drive exceptional customer experiences is most likely leveraging a variety of digital marketing tools that could include an Email Service Provider (ESP), big data analytics tools, CRM systems, data warehouses, tag management systems, DMPs or mobile SDK managers and more. The hope is that these tools will seamlessly sync together to become the solid foundation needed to run powerhouse marketing campaigns, be able to extract important insights from data and ultimately create more relevant and real-time moments with their audiences.

    Customer Data Platforms (or CDPs) are quickly rising to the top of the martech solution as a tool businesses are using to house all of their data coming in from multiple channels to transform the customer experience. And while there seems to be no shortage of vendors to choose from - many are left wondering how to determine which system is best for them? And how do CDP’s differ from one another? Do they all meet the same outcome? And what’s the best approach to take in choosing one?

    Join this 30-minute webcast and learn:

    - 4 main types of CDP’s and the problem each solves

    - How to select the best CDP for your organization

    - 5 key things that you will want in your CDP

    - And so much more
  • Exceeding Your 2018 Revenue Targets With AI And Data
    Exceeding Your 2018 Revenue Targets With AI And Data Miguel Gernaey, VP Global Demand Generation at Sage, Nipul Chokshi, VP Product Marketing at Lattice Engines Recorded: Oct 30 2017 48 mins
    This session will walk through the key plays you must have in your 2018 plan to increase sales and marketing alignment, drive pipeline and exceed revenue targets.

    You will see how Sage Software, which sells software to businesses of all sizes in Europe, North America and Asia, used these plays to achieve 6x higher opportunity conversions and 12x higher customer revenue. With a target market of 72M businesses worldwide, Sage used AI and Oracle Eloqua to transform their sales and marketing to drive global market leadership.

    Key takeaways from the session will include:
    -How to drive sales and marketing alignment at scale
    -Key use-cases for AI across the entire buyer’s journey from account selection to lead prioritization to retention to upsell; and
    -How to drive sales adoption and follow-up on leads provided by marketing.
  • Plays for Revenue Success in an AI world
    Plays for Revenue Success in an AI world Malachi Threadgill, Masergy. Matt Senatore, Sirius Decisions. Nipul Chokshi, Lattice Engines. Recorded: Oct 25 2017 58 mins
    Like most revenue teams, you are likely looking to accelerate revenue success in 2018. How can you align your teams on a common set of objectives and the buying cycle? What role can ABM play and what are the key plays you can use to achieve quick wins and turbocharge results?

    This webinar will walk you through how Masergy, a leading networking and security solutions company, achieved their growth targets by aligning sales and marketing on their ABM strategy and taking a data-driven approach to scaling their ABM program for sustained growth.

    In this webinar, you will learn the following:

    -Aligning your team on the buying cycle with the Sirius Demand Unit Waterfall framework
    -Key sales and marketing plays you can use at each stage of the Waterfall to jump start your ABM strategy
    -How Masergy’s used these plays to fuel their ABM strategy and drive a 20% increase in revenue within 3 months

    Speakers:
    Malachi Threadgill, Director of Demand Generation, Masergy
    Matt Senatore, Service Director, Sirius Decisions
    Nipul Chokshi, VP Product Marketing, Lattice Engines
  • What you need to know about IoT and Customer Intelligence in Retail
    What you need to know about IoT and Customer Intelligence in Retail Dan MItchell, Global Retail Lead, SAS | Wilson Raj, Global CI Lead | Bill Roberts, Global IoT Lead Recorded: Oct 25 2017 40 mins
    30-minute webinar to learn why data and advanced analytics are at the heart of a successful digital transformation from brick and mortar to unified commerce retailing.
  • How to Implement your ABM Strategy and Systems
    How to Implement your ABM Strategy and Systems David Lewis, CEO DemandGen, Nova Kopitar, Senior Solution Architect at DemandGen, Will Waugh, Consultant at DemandGen Recorded: Oct 25 2017 52 mins
    In Part 2 of our webinar series, we’ll take a deep dive into considerations for a successful ABM implementation. You’ll learn:

    • How to determine if you’re ready for ABM
    • What you need to begin a successful implementation
    • How to select the right AMB solution for your specific business needs
    • How to create and execute an implementation project plan
  • The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces
    The Role of Taxonomy in Delivering Tech Docs to Chatbots and Voice Interfaces Seth Earley and Joe Gelb Recorded: Oct 24 2017 60 mins
    As technology moves forward at a rapid clip, new content delivery channels are coming online. Technical communication professionals today are beginning to understand the impact of these changes on their profession. Providing content to chatbots, voice interfaces, and machine learning systems involves tech comm pros learning new skills like understanding customer journeys and crafting conversational content experiences with machine-ready content.

    Join me, Scott Abel, and my guests, information access expert, Seth Earley, Earley Information Science, and content delivery guru, Joe Gelb, Zoomin Software, for a discussion about the role taxonomy plays in helping organizations automate the process of content delivery and discovery. The duo will explore the need for machine-ready content—content that is optimized for automated delivery to consumers by computers. Discover the important role technical communicators can play in the creation of content that supports consumer demand for convenient access to relevant content when and where they need it.
  • How to Optimize Your Content for Funnel Conversion and Revenue Impact
    How to Optimize Your Content for Funnel Conversion and Revenue Impact Feng Hong, Senior Product Marketing Manager, Full Circle Insights Recorded: Oct 19 2017 37 mins
    “How can I get smarter about my content creation? What topics and types really impact performance?” You work hard to generate and market the content you believe is valuable and educational for your audience. When it comes to B2B, a performance-driven marketer needs to go beyond wordsmithing and growth hacking, and enter the realm of analytics and insights.

    Join Feng Hong, a Senior Product Marketing Manager at Full Circle Insights with a background in performance analytics in B2B, as he discusses a step-by-step methodology for using content performance data in your CRM and marketing automation to guide content planning and creation.

    Learn how to:
    ·Categorize and cross-compare dimensions of content to optimize for performance
    ·Leverage Salesforce to understand content impact on your sales funnel KPIs
    ·Utilize attribution modeling to trace revenue contribution back to the content you generated
  • 5 Easy Steps to Master Email Automation
    5 Easy Steps to Master Email Automation Luke Knight, Senior Marketing Manager Jan 18 2018 4:00 pm UTC 45 mins
    With 2018 in full swing, there’s never been a better time to refresh your email strategy, and consider new tools to help you increase your efficiencies and improve your results.

    Our research shows that only 1% of organisations are using email to its full potential. We want to change that in 2018.

    Join us on this live webinar to discover how to:

    • Get smarter with email segmentation
    • Enhance the customer journey
    • Build personalised campaigns that resonate
    • Sell while you sleep with email automations
    • Easily report on your success.
  • Talk Triggers, Plus Ask Jay Baer Anything
    Talk Triggers, Plus Ask Jay Baer Anything Jay Baer, President @ Convince & Convert; Randy Frisch, CMO & Co-founder @ Uberflip Jan 23 2018 5:00 pm UTC 60 mins
    Jay Baer recently unveiled his new framework, Talk Triggers: Content that Creates Word-of-Mouth, and he has done exactly that – sparked incredible discussions among marketers everywhere on how to turn customers into volunteer marketers. Word-of-mouth is the most efficient and effective marketing tactic available, and content can (and should!) be the catalyst for those conversations. Watch this webinar to hear about Jay's new framework plus his answers to real questions submitted by B2B marketers!
  • Optimizing Website Performance with Tag Management
    Optimizing Website Performance with Tag Management Jamie Wells, Solutions Consultant Manager, Tealium & Josh Wolf, Solutions Consultant Manager, Tealium Jan 24 2018 6:00 pm UTC 30 mins
    Website performance matters - even just a 3 second delay in page response will cause 40% of website users to abandon your website. And one of the biggest factors that impacts site performance is the accumulation of digital marketing vendor tags and pixels on web pages.

    Join us for a 30-minute webinar on Optimizing Webinar Performance With Tag Management. Tealium has pioneered many of the best practices in tagging and has incorporated various techniques to minimize the effect of tags on website performance, including:

    - Perceived load time vs actual load time and why it matters to know both

    - How Multi-CDN’s improve client-side tagging

    - Why wait flags, script compression and tag bundling helps optimize web performance

    - As well as other strategic techniques and their associated benefits
  • AI-powered marketing: Put your customer data to work
    AI-powered marketing: Put your customer data to work Vijay Chittoor, CEO, Blueshift Jan 24 2018 6:00 pm UTC 60 mins
    Brands have access to terabytes more customer data than they did just a few years ago, but most organizations are using only 10% of what they collect — and are unsure how to turn data into sophisticated, personalized cross-channel marketing.

    That kind of high-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. Yet, the hype-cycle that surrounds AI-powered marketing leaves many companies wondering what’s truth, what’s fiction — and most importantly, how to even start applying it for notable returns.

    Join Forrester, VentureBeat, and Blueshift in this frank discussion of AI, customer data, and cross-channel marketing. You’ll walk away with a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing.

    In this webinar you’ll:

    * Understand the power of the customer data you have at your fingertips
    * Learn how to leverage data to drive personalized, cross-channel marketing
    * Discover how AI can transform your marketing strategy

    Speakers:
    * Rusty Warner, Principal Analyst, Forrester Research
    * Vijay Chittoor, CEO, Blueshift
    * Shannon Johlic, Director of Marketing, Blueshift
    * Stewart Rogers, Analyst at Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Don’t miss out! Register today.

    Sponsored by: Blueshift
  • Advanced Practices in Technical Communication Management — A Panel Discussion
    Advanced Practices in Technical Communication Management — A Panel Discussion Paul Perrotta, Eeshita Grover, Craig Prior, and Joe Gelb Jan 24 2018 6:00 pm UTC 60 mins
    Join us for a panel discussion designed to help you identify—and overcome—the big challenges associated with digital product content delivery. Join host Paul Perrotta, formerly Senior Director of Information Experience at Juniper Networks, Eeshita Grover of Cisco, Craig Prior, Director of Technical Communications at Mastercard, and Joe Gelb of Zoomin Software for this lively panel discussion. The panelists will share lessons learned that you can use to develop a streamlined content delivery process that takes advantage of modern content creation and management practices, and prepares your content to support emerging delivery technologies such as chatbots, voice interfaces, the Internet of Things, and augmented reality.
     
    Attendees will learn about:
    –Increasing speed to delivery without sacrificing quality
    –Having consistent access to all of your technical content, no matter the source format
    –Exposing the right content to the right audience 
    –The value of scenario-based content design
    –Optimizing the maintainability of content over time
    –Building trust around your content
    –Preparing your content to support emerging technologies
  • What Will You Gain From The GDPR Changes?
    What Will You Gain From The GDPR Changes? Peter Wright, Managing Director, Digital Law UK & Lindsay McEwan, VP & Managing Director, Tealium EMEA Jan 25 2018 2:00 pm UTC 60 mins
    The General Data Protection Regulations (GDPR) give customers control of their data. Discover the opportunities for you and your business in becoming GDPR compliant.

    During this webinar we will explore the key topics within these legislative changes and the advantages each one presents, including:

    - What is GDPR?
    - Penalties
    - Specific Informed Consent under GDPR
    - Breach Notification
    - Subject Access Requests
    - The Right to be Forgotten
    - A Consumer's Right to Data Portability
    - Privacy by Design
    - We’re in this Together
  • Surfing the Waves of Marketing Change in 2018
    Surfing the Waves of Marketing Change in 2018 Matt Dimond, Consultant at BlueVenn Jan 31 2018 3:00 pm UTC 45 mins
    With a New Year comes new challenges, new data to understand, new laws to consider, and emerging technology trends. How do you keep your head above the water and ride the waves of change?

    For example, do you understand how a Customer Data Platform (CDP) uses a Single Customer View? Do you know how a CDP benefits from a layer of multi-channel campaign management? How best to manage complex customer journeys - and make the most effective and efficient use of your customer data?

    During this webinar, Matt Dimond, Consultant at BlueVenn, helps you cut through the noise to highlight how to enhance your customers relationships, by understanding which operational approaches best enable the convergence between technology and rich, personalized customer interactions.

    You will learn:

    - Which emerging digital marketing trends are vital for competitive advantage
    - How to build sustainable and profitable customer relationships
    - Achieve rapid actionable insight to understand and analyze customer behavior
    - How to champion marketing change in your organization and avoid internal operational pitfalls
  • A New Model For Prospect Scoring: Separating Activity & Engagement
    A New Model For Prospect Scoring: Separating Activity & Engagement Ben Harrison, Managing Director @ Brainrider; Sam Brennand, VP Strategic Partnerships @ Uberflip Feb 6 2018 5:00 pm UTC 45 mins
    Do you know who your hottest leads are? Are you able to control the volume of leads passed to your sales team so that they only get their hands on the cream of the crop? Are you able to offer the right content to the right prospect at the right time?

    Lead scoring gives you insight into activity, but how much can you really tell from a single number? If your content strategy is mature and prospects are highly engaged, you may find yourself wanting more data to act upon. Ben Harrison, Managing Director at Brainrider, and Sam Brennand, VP of Customer Success at Uberflip are here to help. Join them as they take a deep dive into lead scoring and learn:

    - The incorrect assumptions baked into Pardot's standard scoring model
    - How to move from an activity-based scoring model to an engagement-based scoring model
    - The secret sauce that a best-in-class Uberflip implementation can bring to Pardot
    - How to determine where in the sales and marketing funnel your prospects are, based on content engagement
    - How to build tailored drip campaigns that adapt to your prospects content engagement
  • How to leverage location data to revolutionize customer engagement
    How to leverage location data to revolutionize customer engagement Prince Nasr Harfouche, Principal, Deloitte Consulting LLP Feb 6 2018 6:00 pm UTC 60 mins
    Incorporating location intelligence into digital strategies to engage consumers in real time, increase brand loyalty and provide actionable data will be more critical in 2018 than ever before.

    Using cutting edge location data, Deloitte was able to actively engage fans in an interactive touchscreen experience at a large-scale sporting event. These enhanced insights into the fan experience included crowd density at various locations within the venue, the best spots for spectators to view the action, the movement of fans relative to players, and more.

    In this case, location intelligence provided insight into consumer engagement via foot traffic patterns, location visits, and frequency analysis to help brands deliver dynamic user experiences, better understand their customers and prospects, and boost consumer engagement and delight.

    During this webinar you’ll learn how to:
    * Boost engagement with real-time, location-based consumer engagement and experiences
    * Gain insight into the behavioral patterns of customers and prospects
    * Understand the future of location data for your business

    Speakers:
    * David Bairstow, VP Products, Skyhook
    * Prince Nasr Harfouche, Principal, Deloitte Consulting LLP
    * Stewart Rogers, Analyst at Large, VentureBeat (Moderator)

    Sponsored by Skyhook
  • Talk Triggers: How Content Creates Word-of-Mouth
    Talk Triggers: How Content Creates Word-of-Mouth Jay Baer, President @ Convice & Convert; Shannon Dougall, VP Marketing @ Uberflip Feb 20 2018 7:00 pm UTC 45 mins
    In this fast-paced webinar, you'll learn how to use content to turn customers into volunteer marketers. Join best-selling author and digital marketing celebrity Jay Baer, and he'll unveil his framework for Talk Triggers: content that creates word-of-mouth.
  • AI-powered customer engagement isn’t optional anymore
    AI-powered customer engagement isn’t optional anymore Brian Gross, VP Digital Innovation, Aeromexico Feb 27 2018 6:00 pm UTC 60 mins
    AI isn’t a nice-to-have any more, it’s a must-have. There’s a reason why corporate giants like Google, IBM, Yahoo, Intel, Apple, and Salesforce are competing to snatch up private AI companies. In the first quarter of 2017 alone, 37 AI companies were swallowed whole.

    Companies aren’t just using these AI tools to enable existing marketing strategies; they’re taking those strategies to the next level, going beyond simple retention and delivering active engagement. AI technology offers companies unprecedented insight into customer behaviors, patterns, and beliefs, allowing you to seamlessly anticipate customer needs and serve up hyper-personalized, emotionally resonant campaigns where and when they’re most welcome.

    2018 is the year to seize the AI advantage. To learn more about the technology you need, the opportunities it unlocks, and what it takes to get your ball in the game, don’t miss this VB Live event!

    In this webinar, you'll learn:
    * What’s new in AI for 2018 -- and what’s coming down the pike
    * How businesses are using AI to drive results
    * How to go beyond customer retention and power customer engagement

    Speakers:
    * Brian Gross, VP Digital Innovation, Aeromexico
    * Michael Healey, President, Yeoman Technology Group
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape
    Balanced, Strong & Flexible: 3 Ways to Get Your Content In Stand-Out Shape Melissa Nazar, Director of Content Strategy @ SnapApp; Tara Robertson, Director of Revenue Marketing @ Uberflip Mar 6 2018 5:00 pm UTC 45 mins
    70% of marketers have pledged to create more content this year. How are you going to stand out from the increase in blog posts, ebooks, and white papers across all marketing campaigns? Learn 3 ways to transform your PDF-first marketing strategies into stronger, more engaging experiences that connect with your audience!