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Marketing Operations and Automation

  • New Ways to Boost Sales Productivity in 2017 [Panel Discussion] New Ways to Boost Sales Productivity in 2017 [Panel Discussion] Gerhard Gschwandtner (Moderator); Anthony Iannarino, Teja Vora Recorded: Mar 21 2017 57 mins
    A new year, a new strategy, and new tools for winning sales! Join us for this webinar to get the inspiration and tips you need to set your intention to make 2017 the year of hustle, value creation, and digital transformation. Bestselling author and award-winning blogger, Anthony Iannarino, will share his top sales insights in this interactive webinar that welcomes audience participation and questions.

    Key takeaways for this webinar will include
    - The year of hustle. Learn how to create the right mindset and skillset to stay a step ahead of your competition.
    - The year of value creation. Discover how top performers focus on value creation - Anthony will share his secret sauce for winning more sales.
    - The year of digital transformation. Learn how to avoid time-wasting technology and social media traps and instead leverage the best tools to work 100 percent smarter, not harder.

    Moderator: Gerhard Gschwandtner, Founder & CEO, Selling Power
    Speakers: Anthony Iannarino, Bestselling Author and Sales Leader
    Teja Vora, Director of Marketing, DocuSign
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Recorded: Mar 16 2017 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Keith Johnson, EVP Strategic Data Solutions, Wunderman
    * Terrilyn Tourangeau, Director of Loyalty Marketing, Choice Hotels
    * Jim D'Arcangelo, VP of Marketing, WhenIWork
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by TreasureData
  • Lean data for marketers: How your org can stand out among lazy competitors Lean data for marketers: How your org can stand out among lazy competitors Jascha Kaykas-Wolff, CMO, Mozilla Recorded: Mar 16 2017 61 mins
    Today’s marketing has a dirty secret: it’s gotten lazy. During the past decade the number of marketing technology tools has exploded to well over 3,000. Overwhelmingly those tools have focused on collecting, organizing and finding insights from data. In response, marketers have defined growth as a mathematical exercise of collecting bigger and bigger datasets. Get all the data you can, goes the conventional wisdom, and software will find the magic bullet buried within the numbers.

    But what if we’re buying these marketing tools, because we think they will help us achieve growth where there isn’t a viable product market fit? What if it’s easier to continue to collect data than to take a risk without absolute certainty? What if we don’t need customer data beyond what’s explicitly been given to us by the customers already?

    Join our latest VB Live event for insight into how to adapt to the emergence of conscious choosers and build trust with your customers.

    In this webinar, you’ll:
    * Discuss how big data and marketing data collection tools have made marketers lazy
    * Learn about conscious choosers and how trust can help grow your business performance
    * Hear about lean data practices and practical tips

    Speakers:

    * Jascha Kaykas-Wolff, CMO, Mozilla
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • Processing e-commerce payments: Mastering the subscription economy Processing e-commerce payments: Mastering the subscription economy Jennifer Riggins (eBranding ninja), Rob Barr (ReCharge Payments), Alex O'Byrne (We Make Websites),Ross Pert (GoCardless) Recorded: Mar 16 2017 54 mins
    Join this session where the panelists will talk about:

    - Development of the subscription economy / adoption by the wider eCommerce system
    - Flexibility of the subscription economy for both merchants and consumers
    - Growth of platforms such as Shopify which utilise an ecosystem of third party apps for payments
    - Shift from cashless commerce to instant / recurring payments through card vaulting
    -Securing online payments
    -Finding the right payment service for your e-commerce business
  • Thinking about Design Thinking about Design Phil Draper, CMO, dotmailer Recorded: Mar 16 2017 14 mins
    Phil has a background in design and the subject is very close to his heart. This video outlines the link between design and success.

    Design is not just a designer’s job. It can be a brand’s key differentiator.
  • Data protection is not just the law - it's your commercial advantage Data protection is not just the law - it's your commercial advantage James Koons, CPO, dotmailer Recorded: Mar 14 2017 24 mins
    The GDPR is the biggest issue facing marketers right now. Brexit is in motion but if you’re following the rules of the GDPR you should be fine.
    James suggests keeping an eye on the ICO website to stay in the loop as the cost of getting it wrong is huge.
  • AI is trending....what does this mean for marketers? AI is trending....what does this mean for marketers? Tink Taylor, dotmailer Recorded: Mar 14 2017 17 mins
    Hear from Rory Sutherland, Simon Bird and Shar VanBoskirk on what AI means to the Marketing world.

    This panel debate was hosted and moderated by Tink Taylor at the inaugural dotmailer Summit.
  • Creating a Single Customer View in Salesforce Creating a Single Customer View in Salesforce Fluido / Informatica Recorded: Mar 9 2017 48 mins
    Customer data is increasingly dispersed across various company platforms and processes and brought into Salesforce. This webinar outlines how Informatica Cloud Customer 360 and Informatica Cloud Integration can enable Salesforce with clean, consistent customer data – creating better sales opportunities and improving customer intimacy across the business.
  • How to solve the 3 biggest pains for B2B marketers How to solve the 3 biggest pains for B2B marketers Paul Gibson, EMEA Demandbase and Leanne Moir, Sr. Field Marketing Manager EMEA Demandbase Recorded: Mar 7 2017 53 mins
    Many B2B marketers face 3 key challenges that are potentially holding back their ability to generate those opportunities the business desires, namely:

    1. No insight on anonymous website visitors
    2. No idea if content is being seen by the right people
    3. Lots of budget being wasted on display ads

    If any of these pains resonate with you, this session is a must as we explore the effect these issues have on your business. We will cover how to solve these pains and build a marketing strategy based on this data.

    During this interactive webinar, you will learn how to:

    • Identify your anonymous website traffic
    • Ensure content is seen by target accounts on your website
    • Take control of the buyer journey from the beginning
    • Deliver targeted personalised display ads
  • Two Clicks to Find and Fix Data Quality Issues in Salesforce Two Clicks to Find and Fix Data Quality Issues in Salesforce Donal Dunne, Jason Medd Recorded: Mar 2 2017 27 mins
    Contact and lead records enter Salesforce from various sources, but bad data is costly, and leaves you unable to communicate with your customers. While many departments have different needs they are typically using the same contact data – And each one has their own approach to fixing bad data.

    Bad data in your Salesforce environment impacts your ability to;
    •Communicate with customers
    •Identify cross sell and upsell opportunities
    •Plan and align territories
    •Score and route leads
    •Bill customers

    To fix these and other issues caused by bad data it is imperative that you implement the right tools and processes to understand the scale of the problem and fix it.

    Informatica Cloud Data Quality Radar quickly identifies, fixes, and monitors data quality problems in your Salesforce environment. Attend this short webinar to hear how you can:

    •Easily identify and visualize data quality issues within your applications – and drive increased confidence in data
    •Automatically fix the most impactful data quality problems sooner - while reducing reliance on IT for data quality related activities
    •Continuously monitor data quality across source systems
  • How National Instruments Automated Marketing for 1,700 Events How National Instruments Automated Marketing for 1,700 Events James Huddleston, Sr. Director of Product Marketing; Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology Recorded: Mar 1 2017 29 mins
    National Instruments is a Fortune 1000 company that provides test, measurement, and control solutions that allow scientists and engineers to innovate and integrate technologies faster. National Instruments runs 1,700 live events globally per year including user conferences, roadshows, and local events. As their event program has grown over time with goals to increase event attendance and engagement, the investment in manual processes throughout the event lifecycle has grown as well, requiring resources from regional and country teams, marketing, event planning and data management teams. To address this problem, National Instruments is reengineering their event program using Certain Event Automation integrated with the Oracle Eloqua Program Canvas to deliver highly repeatable and scalable event marketing using templated event workflows to eliminate manual processes and re-focus efforts on delivering the best customer experience.

    During this webinar, you will learn how to:

    - Scale your event program by standardizing your event campaigns and increasing operational efficiencies
    - Create and launch event campaigns in Oracle Eloqua in 5 minutes or less using EventStream
    - Deploy business applications that leverage the power of the Oracle Eloqua Program Canvas to deliver more profitable marketing outcomes
    - Deliver repeatable results from your event program

    Speakers:
    James Huddleston, Sr. Director of Product Marketing -- Certain
    Helena Lewis, Sr. Group Manager-- Marketing Operations and Technology at National Instruments
  • What You Need to Know About Account-Based Marketing What You Need to Know About Account-Based Marketing Ben Earle, AdRoll; Victoria Hoffman, Uberflip Recorded: Feb 22 2017 50 mins
    Over 90% of marketers recognize the value of account-based marketing (ABM), but few understand where to get started and how to successfully implement ABM at their B2B organization.

    It's time to clear the fog and take a comprehensive look at the people, processes, and tools that are involved when putting ABM into action.

    In this webinar, we share the key elements you need to succeed with your ABM strategy.

    You will learn:
    - How to define your target accounts
    - How to use ABM to attract customers that will grow your business
    - How to measure the success of your ABM campaigns
  • Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Chasing Shadows: Part 3 - How to Accelerate Service Delivery in the Age of Cloud Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 22 2017 27 mins
    In Session I, we introduced CloudForms as an enterprise-grade cloud management platform that can give you more control over you infrastructure. In Session III, we’ll go deeper; we’ll leverage CloudForms to demonstrate the deployment of applications in VMware and RHEV, working with Red Hat Satellite to manage our content repos and system configuration standards.

    CloudForms – Gone are the days when multiple management tools juggled a complex, hybrid environment. Red Hat CloudForms unifies management and operations, and maintains a consistent user interface and functionality even as you evolve from traditional virtualization to Infrastructure-as-a-Service (IaaS). CloudForms accelerates service deliver, reduces operational costs, improves operational visibility and control, and ensures compliance and governance – no other management tools, no redundant policy implementations, and no extra staff required.
  • Top 5 Tips for Data Marketing Maturity Top 5 Tips for Data Marketing Maturity Pedro Rego, Consultant, BlueVenn Recorded: Feb 22 2017 35 mins
    ‘Data Marketing maturity’ can mean a different thing for different organizations but is an essential requirement for all marketing departments in the fast changing world we’re in. Data is never going to get smaller yet many organisations are being left behind not realizing that they need to upskill before it’s too late. For SMB marketing departments utilizing email marketing this could be a step towards analytics and segmentation, for enterprise organizations this could be consolidation of data sources, across multiple brands, to create a Single Customer View. Or perhaps it’s the big plunge into Big Data, Programmatic or Machine Learning.

    Whatever the steps are towards ‘data marketing maturity’ there will always be a requirement for new skills, new technology and a requirement for change and learning new processes.

    In this webinar, BlueVenn Consultant Pedro Rego will talk through the top five techniques necessary for marketing maturity success, including examples of those who are using these capabilities, and the ROI of executing them successfully.
  • SDR's: A Marketer's Best Friend SDR's: A Marketer's Best Friend James Brett, SDR EMEA Manager, BrightTALK Recorded: Feb 16 2017 25 mins
    An ongoing discussion within most revenue-driven businesses is how to align the sales and marketing teams, potentially the biggest opportunity for improving business performance today. The key to creating this synergy is the effective use of a Sales Development Team (SDRs), who qualify marketing-generated leads and deliver them to the Account Executives.

    The SDRs are often the first point of contact for the business so they need to know the right messages, ways to overcome objections, and enough information about the product and the market to sound plausible on the phone. Many of these things aren’t really the domain of the sales organisation, so this is where it falls on Marketing to give the proper amount of sales enablement.

    Join James Brett, BrightTALK's SDR EMEA Manager, as he discusses aligning the SDR team and Marketing to work towards a common vision and working together to keep the relationship successful.
  • What are the Most Important Steps to Demand Generation Success in 2017? What are the Most Important Steps to Demand Generation Success in 2017? Maurice Flynn, Altaire Recorded: Feb 16 2017 43 mins
    Demand generation is getting ever harder and more complicated across multiple channels, so what's a business to do?

    In this session we outline the most important steps to success in Demand Generation in 2017, based on the latest case studies. We will look across multiple channels including:

    - Email marketing and eCRM
    - Maximising for mobile
    - Personalisation across channels
    - Influencer outreach and experiential

    Participants will walk away with a clear understanding of these key steps to take across their most relevant channels.
  • Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Developing a ‘Customer Strategy’ to FIND, WIN and KEEP your Customers! Ian Golding, CCXP Recorded: Feb 16 2017 41 mins
    ‘So tell me – what is our strategy to KEEP the customers we WIN?’ Now that is a question. Intuitively, it sounds so obvious, but when you lift up the ‘bonnet’ or ‘hood’ of the workings of most companies, understanding how to KEEP customers is not always very clear.

    As both a customer and an employee, I have been exposed to businesses who have quite clearly never thought about it. I have always found it a sense of frustration when a business offers better deals and incentives to WINNING new customers than they do to KEEPING their loyal, long standing customers. Call it what you will, but it smacks of ‘taking customers for granted to me’ – or a clear sign of having no defined strategy to KEEP customers.

    In this webinar you will learn about the following:

    1. What Customer Experience (CX) actually is and the difference is between Customer Service, CX and Customer Centricity
    2. Why businesses have lost sight of their true purpose and are failing their customers and employees
    3. Why business strategy is a balance of what the business wants AND what the customer wants
    4. How to create a clear customer focused strategy
    5. The importance of measuring the success of your strategy through the Customer Journey
  • Bad Welcome Emails Bad Welcome Emails Infusionsoft Recorded: Feb 15 2017 5 mins
    Compared with other promotional emails, welcome emails are four times more likely to be opened and five times more likely to be clicked, according to a report by Experian Marketing Services. That means welcome emails are prime real estate for educating new prospects about your business and for encouraging them down the path toward becoming a customer. The best welcome emails result from the combination of digital marketing strategy and marketing automation software that automatically sends relevant emails when new leads come in. That’s why Digital Marketer, a leading strategy and consulting group, and Infusionsoft, a leading provider of sales and marketing software for small businesses, have teamed up for this e-book on crafting effective welcome emails.
  • Events on Autopilot: How Savvy Marketers Drive Higher Results from Events Events on Autopilot: How Savvy Marketers Drive Higher Results from Events David Johnson, Director of Product Marketing at Oracle Marketing Cloud, & Ron Corbisier, CEO of Relationship One Recorded: Feb 15 2017 39 mins
    On average, events make up 30% of a marketing organization's budget, yet 59% of marketers have no way of measuring the success of their events. Fragmented data and the inability to capture insight-rich customer and prospect data from events inhibits the ability to launch highly targeted, real-time campaigns with the right message at the right time.

    Join David Johnson, Director of Product Marketing at Oracle Marketing Cloud, and Ron Corbisier, CEO of Relationship One, to learn how innovative marketing teams are using technology and deep, native integrations to not only quantify the ROI from their events but also drive greater pipeline, revenue, and operational efficiency from their teams.
  • Leveraging the Sales Development Team to Convert your Campaigns Leveraging the Sales Development Team to Convert your Campaigns David Dulany, Founder & CEO, Tenbound Recorded: Feb 15 2017 35 mins
    Alignment between Sales and Marketing is essential to any demand generation strategy. It's pivotal to ensure you get the most out of your campaigns by being in lock-step with the SDR team.

    This discussion will focus on:
    - Goal setting
    - Internal campaign communication strategy
    - Training sessions
    - Running productive check-in meetings
    - Delivering results
  • How to Solve the 4 Biggest Data Problems from the MarTech Explosion How to Solve the 4 Biggest Data Problems from the MarTech Explosion Ted Sfikas, Director of Solution Consultants at Tealium Recorded: Feb 15 2017 50 mins
    The number of marketing technologies available to businesses has soared in the last five years – from about 150 in 2011 to over 3,800 in 2016, according to ChiefMarTech.com. This rapid expansion of the MarTech space has created significant challenges for marketing, technology, and management teams alike ─ making it difficult to build cohesive, end-to-end customer experiences because of gaps between marketing technologies, the data they leverage, and how they are implemented.

    Left unaddressed, these gaps spread across an organization, resulting in four key problems:

    - An increase in operational lag from vendor implementations taking too long and requiring more resources to maintain, update, and optimize

    - Inefficient teams caused by a lack of data continuity and centralization

    - Poor customer experiences from underlying data fragmentation

    - Customer trust and data-privacy risks

    Join Ted Sfikas, Director of Solution Consultants at Tealium, for this free webinar to discuss ways your business can address the cost, time, and risk associated with the four key problems, as well as how to enable cross-organizational access and activation for your most powerful data with a Universal Data Hub.
  • The Anatomy of a Successful Account Based Everything Play The Anatomy of a Successful Account Based Everything Play Justin Gray, CEO & Founder, LeadMD Recorded: Feb 15 2017 37 mins
    n this session executives and practioners alike will take a dive deep into the critical element of Account Based Everything, the buyer engagement playbook. We'll define the key ingredients in a "play," reveal best practices in threading those plays across the org chart and create the type of alignment critical for creating winning engagement within today's committee driven buying decisions.
  • Marketing Automation Hacks: Marketo Marketing Automation Hacks: Marketo Brian Glover, Sr. Product Marketing Manager at Marketo; Hana Abaza, VP Marketing at Uberflip Recorded: Feb 15 2017 68 mins
    If you’re already using Marketo, then you know that marketing automation is an indispensable tool for executing your B2B marketing strategy. But the majority of B2B marketers still feel that they’re not using the technology to its full potential.

    In this presentation, Brian Glover, Sr. Product Marketing Manager at Marketo, will reveal various hacks for getting better results out of Marketo.

    You will learn:
    - How to effectively nurture your leads with a personalized conversation using Marketo's Customer Engagement Engine
    - How to use first-touch and multi-touch attribution to determine marketing's contribution to sales
    - How to take your personalized campaigns across all channels including social (using AdBridge) and your website (using Website Personalization)
  • Chasing Shadows: Session 2 - Ansible Tower Chasing Shadows: Session 2 - Ansible Tower Jesse Barker, Red Hat Practice Lead, IIS Technology Recorded: Feb 15 2017 33 mins
    Ansible Tower – Ansible makes everything easier. Its simple, agentless IT automation improves your current processes, migrates applications for better optimization, and does it all in a single language for DevOps practices across your organization.

    Repetitive tasks are automated using a simple, human-readable language that anyone in your IT organization can understand. Ansible’s graphical interface is as intuitive as they come, allowing automation, role-based access control, job scheduling, graphical inventory management and real-time job status updates, all from a single visual dashboard. And because it allows control and reporting capabilities, Ansible Tower is enterprise-ready right away.
  • Demand Generation Starts With Data Demand Generation Starts With Data Steve Masters, Service Director, Vertical Leap Recorded: Feb 15 2017 46 mins
    Many people talk about demand generation in the context of inbound marketing. You may think about it as an active effort – where you use technology and smart ideas to attract people’s attention.

    This session states that demand generation starts with an understanding of your target audience and your marketplace. We have access to so much data that can help us identify who is the ideal customer, where they congregate and what language they use.

    We can use these insights to audit out own offering to identify gaps in our offering. Does our content answer their questions? Do the products we sell appeal to them more than the products of our competitors? Are we trying to reach them in the wrong places or in the wrong way?

    We will look at ways to track and analyse trends and some methods for carrying out your own gap analysis.
  • Pros and Cons: Analyzing MarTech for the Single View of the Customer Pros and Cons: Analyzing MarTech for the Single View of the Customer Jay Calavas, CIO at Tealium Mar 23 2017 5:00 pm UTC 60 mins
    Call it what you want-- the customer 360, a single view of the customer, a unified customer profile -- it’s clear that, as businesses, we need it. What’s not as clear is how to pick a technology to pull it off.

    With the number of technologies vying for this central component of the tech stack (not to mention the number complicating things by providing another stream of data), it’s bewildering to even consider where to begin. And looking at promises on the market…vendors aren’t making it easy.

    EDWs (enterprise data warehouses), DMPs (data management platforms), CDPs (customer data platforms), the UDH (Universal Data Hub), Personalization vendors, even legacy CRM and Web Analytics systems are competing to be this unified source of data that feeds all other enterprise systems. But, it’s not an even playing field and it's essential to know the strengths and weaknesses of each solution prior to committing to such a critical piece of technology infrastructure.

    Join this interactive webinar to determine which technology is best suited to create and act on a single view of the customer.
  • Uncover the B2B Marketing Trends That Matter Uncover the B2B Marketing Trends That Matter Matt Heinz, Heinz Marketing & Hana Abaza, Uberflip Mar 29 2017 3:00 pm UTC 45 mins
    Understanding industry benchmarks and navigating marketing trends can be difficult.

    We recently conducted a survey with Heinz Marketing and gathered real data to better understand the issues faced by B2B marketing teams, as well as B2B audience expectations.

    In this webinar, Matt Heinz will take you through the survey findings and help you determine where to focus your B2B marketing efforts and comprehend the changing content marketing landscape.
  • The Customer Data Best Practices Your Digital Transformation Needs The Customer Data Best Practices Your Digital Transformation Needs Thomas Brence, Director of Product Marketing, Informatica & Monica Mullen, Principal Solutions Marketing Manager, Informatica Mar 29 2017 3:00 pm UTC 30 mins
    If you’re betting your future on digital transformation initiatives to increase the loyalty of a changing customer base, don’t overlook the state of your customer data. It’s not only customer expectations and demographics that are changing, but how you reach customers is in a perpetual state of flux. Twenty percent of addresses, thirty percent of email addresses and eighteen percent of phone numbers change every year. People change jobs, get married, have families – and have different needs as a business person, with their families, or with their friends. Relying on customer data that is inaccurate and unreliable leads to offers that fall flat, higher program costs, and lower team productivity.

    Join us to learn:

    - Customer data best practices to support your digital transformation investments
    - How you can keep customer contact data in Salesforce relevant and accurate to boost team productivity and increase trust in your data
    - The ways you can easily verify, validate and enrich your customer data for better customer understanding and actionable insights
  • ASO or GTFO: App store optimization FTW ASO or GTFO: App store optimization FTW Stewart Rogers, Director of Marketing Technology, VentureBeat Mar 29 2017 5:00 pm UTC 60 mins
    For LTV, engagement, and life­cycle, organic installs blow paid install campaigns out of the water—and they're a lot cheaper. VB Insight analysts report that if you want to boost organic downloads by at least 20 percent—or in some cases double or even triple that rate—you need to get in the ASO game.

    ASO basics have been buried alive in the avalanche of new apps, flawed app search, and rapid-fire algorithm changes that aren't always developer friendly. To get the most out of your entire marketing funnel, not just your app store presence, you need to step up your ASO game with these key takeaways from our latest in-depth, Godzilla-sized ASO report.

    For report highlights, key best practices and can't-miss ASO insights from super-analyst Stewart Rogers, join our latest interactive VB Live event!

    In this webinar you'll:
    * Learn why ASO is fundamental to the success of any app
    * Familiarize yourself with the pillars of solid ASO strategy
    * Leverage technology to increase your lifetime user value
    * Think beyond keywords for your search strategies

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Peggy Anne Salz, Chief Analyst, MobileGroove
    * Wendy Schuchart, Moderator, VentureBeat

    Don't miss out, register today!
  • 6 Things Marketers Should Know about Data and Privacy for 2017 6 Things Marketers Should Know about Data and Privacy for 2017 Adam Corey, Analytics Industry Veteran Mar 29 2017 5:00 pm UTC 60 mins
    Marketers are driven by data. That’s no secret, but as consumer attitudes shift about how data is collected, managed, and distributed, marketers need to be at the forefront of the data revolution. A recent study found that more Americans are more concerned about their online data privacy than they are about losing their primary source of income.

    In this webinar, analytics industry veteran Adam Corey will walk through the changes in consumer sentiment, recent legislation, and technology shifts that affect how marketers work with data, as well as the six things every marketer should know as they build their marketing roadmaps.
  • Transformez l’expérience client grâce à la vision à 360 degrés Transformez l’expérience client grâce à la vision à 360 degrés Eléonore AIT-LEBON, MDM Sales Specialist - Informatica & David Decloux, MDM Specialist Manager - Informatica Mar 30 2017 9:00 am UTC 45 mins
    Aujourd’hui, une expérience client réussie prévaut sur le prix et l’innovation dans la décision d’achat. Seule une connaissance accrue du client basée sur une donnée de qualité et largement diffusée peut permettre aux directions marketing et relation client d’offrir cette expérience sans couture que les consommateurs exigent.

    Participez à ce webinaire pour découvrir comment :

    - Mettre les données client au cœur de la stratégie de l’entreprise et de l’expérience client grâce à l’exemple de Hyatt Hotels ;
    - Améliorer la fidélisation en offrant des expériences personnalisées et fluides d’un canal à l’autre ;
    - Se doter d’une vision client unique grâce aux technologies de Master Data Management nouvelle génération, à travers une démonstration live.
  • Customer Insight :: Don’t let tyre kickers leave your marketing flat Customer Insight :: Don’t let tyre kickers leave your marketing flat Jemma Hardyman, Consultant at Blue Sheep Mar 30 2017 2:00 pm UTC 60 mins
    How many hours do your sales and marketing teams waste on “Tyre Kicker” prospects that never buy anything?! Blue Sheep has found that organisations waste 80% of their total time chasing prospects that contribute 15-20% of the revenue and just 20% of their time on clients that provide 60-80%.

    The issue happens time and again where a business is not able to identify these ‘Tyre Kickers’ early enough in the marketing-sales cycle.

    Using customer insight and a unique process called ‘Money Mapping’, Jemma Hardyman – lead consultant for the Blue Sheep Data Services team – will discuss how all B2B organisations can utilize simple analytics and segmentation techniques to ensure you devote your marketing and sales efforts on the right prospects that are going to spend big and stay longer!

    You will learn:

    - Most beneficial ways of segmenting your database
    - Case Study: the real ROI of segmentation
    - How to discover more of your best customers

    This webinar is run by Blue Sheep, a BlueVenn partner.
  • Compete on Customer Experience with Our Next-Gen MDM Customer 360 Solution Compete on Customer Experience with Our Next-Gen MDM Customer 360 Solution Monica Mullen and Prash Chandramohan, Marketing Managers, and Manouj Tahiliani, Sr Director Product Management, Informatica Mar 30 2017 4:00 pm UTC 60 mins
    Customer experience can be your competitive advantage. But only if you harness your data to drive loyalty. See how our next-gen MDM customer 360 solution can change the game with your customers.

    Join this launch webinar and demo to see how Informatica MDM can help you:

    - Take a data-centric focus to customer experience
    - Streamline your customer onboarding processes
    - Visually explore and link big data to your mastered customer information
    - Share clean, consistent, and trusted data securely

    Register today. Live demo and Q&A included.
  • How Predictive Algorithms Help Businesses Make Data-Driven Decisions How Predictive Algorithms Help Businesses Make Data-Driven Decisions Maurice Flynn, Marketing Director, Altaire Apr 4 2017 8:00 am UTC 45 mins
    Advancements in marketing intelligence and analytics have enabled marketers to streamline demand, performance and ROI to better align with business metrics and support growth. Marketers are using analytics to analyze the effectiveness of automation, build out predictive models, personalization and performance metrics, leading to less waste and increased revenue.

    In this session we look at the key trends, techniques, tools and tricks in this space to help get you off to a fast start and build on success, including:

    - What does marketing prediction mean and how can we cut through the jargon?
    - How can we combine predictive models and personalization to deliver more profitable revenue (or other business objectives) with less resources?
    - What are the options when it comes to marketing predictive models and personalization? How can we compare and contrast the pros and cons?

    This talk Included case studies and examples based on personal experience. Suitable for all levels as it has all the basic building blocks for success and advanced techniques too built from personal experience.
  • Single Customer View: Mythical beast or reality? Single Customer View: Mythical beast or reality? Jim Kelly, Principal Consultant at BlueVenn Apr 4 2017 2:00 pm UTC 60 mins
    This webinar examines the common misconceptions and questions surrounding starting a SCV project. Jim Kelly, Principal Consultant at Blue Group, takes you through the benefits, technicalities, improvements and ROI that an SCV could bring your organization.

    Having consulted for some of the biggest names in the retail, leisure, finance and insurance industries, Jim provides an honest and fair representation of the benefits and complexities of building an SCV.
  • BrightTALK Live Panel: AI and Machine Learning BrightTALK Live Panel: AI and Machine Learning Joel Harrison, B2B Marketing; Justin Hall, Soto Apr 4 2017 4:00 pm UTC 75 mins
    Last year, marketers were focused on predictive analytics and ABM. This year is proving to be all about how machine learning and artificial intelligence will impact marketing strategies.

    Leading organisations powering the marketing technology landscape are quickly innovating to introduce new technologies and are determined to make marketers successful. But just how will this happen? What questions should you be asking in order to innovate on your go-to-market plans?

    Join us on Tuesday 4th April as we discuss how machine learning and artificial intelligence is shaping marketing decisions, driving growth and improving the customer experience.
  • The 90% Problem: A Missed Opportunity for B2B Marketers The 90% Problem: A Missed Opportunity for B2B Marketers Amar Doshi, VP of Product, 6sense Apr 4 2017 6:00 pm UTC 45 mins
    For B2B marketers looking to regain control in an increasingly digital and programmatic world, marketing analytics technology has proven to be a powerful enabler. With marketing budgets ranging from the high thousands to multi-millions, marketers rightly continue to focus on driving the customer experience to compel engagement and, eventually, convert business.

    Unfortunately, marketers are only able to track, measure, and derive data value from less than 10% of that spend. This leaves B2B marketing with ‘The 90% Problem:’ when there’s a greater percentage of buyers participating in a marketing campaign than those who ever actually raise their hand. While this audience consumes 90% of a marketer’s budget, time, and effort – and also plays a significant role in a buying decision – their anonymity makes it difficult to take advantage of the data and analytics that can inform marketing and sales strategy in a more comprehensive, efficient and cost effective way.

    Join this webinar to hear Amar Doshi, VP of Product at 6sense, share:

    1.An introduction to The 90% Problem, and how marketers and marketing technologies are solving it.

    2.How The 90% Problem impacts predictive analytics and what it means for the future of marketing analytics.

    3.Tactical next steps B2B marketers can take today to set their companies up for a successful data-driven tech stack.
  • AI and Data FTW: Create Winning Campaigns for your ABM Program AI and Data FTW: Create Winning Campaigns for your ABM Program Nipul Chokshi, VP of Product Marketing, Lattice Engines Apr 4 2017 7:00 pm UTC 45 mins
    So, you’ve decided that 2017 is the year you’ll be “doing ABM.” You’ve got alignment with sales. You’ve put together a list of a few hundred (maybe even thousands) of target accounts. You’ve got a dashboard and/or report ready to measure results. Now what?

    Well, what kind of campaigns will you run?

    This webinar will walk you through several real-world examples of companies that have
    run winning ABM campaigns using a combination of creativity, data and AI.

    Join us to learn:

    - What targeting strategies should you pursue and how do you go about actually doing the segmentation?
    - Examples of sales and marketing tactics you can use to engage your targets to maximum effect
    - Ideas around how you can test different tactics and measure success
  • How Can Predictive Add Value To Your Marketing Stack? How Can Predictive Add Value To Your Marketing Stack? Shari Johnston, SVP, Marketing, Radius Apr 4 2017 8:00 pm UTC 60 mins
    Join us to walk through common questions marketers have about how to leverage predictive. You'll learn: Where predictive fits in the marketing stack, how predictive vendors improve your marketing efforts, what tactics you can use to leverage predictive, what the first 30-60-90 days with a predictive solution looks like, and how predictive will drive marketing evolution in the future.
  • Methods To Measure Marketing And The Metrics We Move Methods To Measure Marketing And The Metrics We Move Dean Levitt, Founder, Teacup Analytics Apr 5 2017 8:00 am UTC 45 mins
    How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?

    This webinar will cover the best method to calculate the true impact of your actions. We'll also discuss which metrics are the right ones to measure depending on business goals and lastly, we'll talk about clarity in reporting and monitoring and how to quickly catch issues that indicate a change of course is needed.
  • Intro to Agile Marketing: Work faster and smarter by changing how you work Intro to Agile Marketing: Work faster and smarter by changing how you work Andrea Fryrear , Founder and Chief Content Officer, Fox Content and David Lesué, Creative Director, Workfront Apr 5 2017 2:00 pm UTC 60 mins
    Are you struggling to keep pace with rapidly changing customer needs and market demands? Are you slowed down by organisational silos, hierarchies, and processes? It may be time to get Agile. More than 90% of marketers who have adopted Agile marketing say it has improved their speed to market for ideas, products, and campaigns.

    Whether your marketing organisation is just curious, starting the transition or all in on Agile, the time to learn about Agile marketing is now! Join Agile marketing expert Andrea Fryrear, and Workfront Creative Director David Lesué, as they explore what it means to be an Agile marketer and provide practical tips on how your organisation can make the transition.

    Attend this webinar and learn how to:
    •Secure leadership buy-in to move to an Agile marketing methodology.
    •Respond to market changes more quickly.
    •Improve collaboration between departments and locations.
    •Avoid daily distractions and stay focused on the right priorities.
  • Triple Threat:  Protecting Data Throughout its Lifecycle Triple Threat: Protecting Data Throughout its Lifecycle Don Vilen, Joel Rubinson Apr 5 2017 5:00 pm UTC 45 mins
    Marketers have never seen a challenge like this: unprecedented amounts of data, transferred at unprecedented rates, with data breaches doubling in just the past year. Many solutions have protected data in its various states, but no solution has secured data at rest, in use, and in motion – until now.

    In Triple Threat: Protecting Data Throughout its Lifecycle, IIS Chief Data Scientist Don Vilen and Strategic Advisor Joel Rubinson show you how to utilize the most advanced algorithms, format-preserving encryption to protect PII, and tokenization.

    About the presenters:
    Don Vilen - Formerly a Data Scientist at AOL and Chief Data Scientist at Buysight, IIS Chief Data Scientist Don Vilen brings over 30 years of software development and data analytics experience to this webinar. He has worked on some of the most groundbreaking database and web advertising products the industry has seen.

    Joel Rubinson - Joel is an adjunct professor of marketing at New York University. A published author and marketing analytics consultant, Rubinson has allowed IIS to streamline the conversation between its customers’ marketing and IT departments.
  • Multi-Touch Attribution in the age of AI Multi-Touch Attribution in the age of AI Glenn Davis, Product Marketing, Treasure Data Apr 6 2017 4:00 pm UTC 45 mins
    Ordinary attribution metrics tell us next to nothing about what parts of the customer journey are more likely to influence a customer to make a purchase.

    The holy grail of marketing, true multi-touch attribution modeling, has remained frustratingly out of reach. The best marketers could hope for were difficult-to-parse proxies like linear attribution and time decay attribution.

    But now, in the age of AI, we can finally achieve the real thing—probabilistic attribution modeling. In this webinar, we will tell you how true multi-touch attribution can let you:

    - Turbocharge ROI across all your marketing channels
    - Grow your funnel with one-to-one marketing to customers most likely to buy
    - Predict the customers most likely to buy, and increase per-purchase spend
  • Account Based Multi-Touch Attribution Modeling: A Practical Approach Account Based Multi-Touch Attribution Modeling: A Practical Approach Grant Grigorian, CEO and Co-Founder, Path to Scale Apr 6 2017 5:00 pm UTC 45 mins
    Multi-touch attribution modeling and analytics are a must for a metrics driven marketing organization - but how should we approach measuring account based marketing strategies? How are account based attribution models different from more traditional models?

    In this webinar we will explore how to think about account based multi-touch marketing attribution and provide practical advice on how to get started. We'll also show example dashboards and business use-cases for the derived metrics.

    Join us to get your questions answered so you can get started with your own modeling!
  • More Leads, More Sales: How to Make Your Funnel Wider More Leads, More Sales: How to Make Your Funnel Wider Bryan Tobin, Training and Usability Manager, SharpSpring Apr 6 2017 9:00 pm UTC 45 mins
    Everyone wants a wider funnel to capture more leads. Let’s ditch the theories and get practical. How do you do it?

    This webinar will challenge you to think about the phases of a sales and marketing funnel: Driving Leads, Messaging and Closing.

    We’ll apply the specific tools and features that marketers use in each phase, and see how they multiply when used together.

    Whether you are new to marketing automation or you are a pro user, you'll see how these features work in concert to drive more leads, convert leads to sales and optimize the marketer's spend.
  • Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey Online Research: The Key to Uncovering Prospects Early in the B2B Buying Journey Rachel Ready, Vice President of Digital Marketing and Zak Garner, Director of Solutions Consulting Apr 11 2017 4:00 pm UTC 60 mins
    The value of search in B2B marketing is beyond question. Marketers spend massive amounts of time and money on selecting, revising and purchasing keywords in an effort to drive visits to their website, raise brand awareness and influence buying decisions. For marketers who want to reach their target buyers during the pivotal first moment of research, being able to understand, harness and measure online research and search data is no longer negotiable. But staying up-to-date and on top of the ever-changing world of search marketing is no easy task.

    Join BusinessOnline and 6sense as we discuss how marketers can use search as a key tactic in their arsenal and leverage online research to power their account-based marketing and sales efforts.

    The webinar will cover:
    •Current search trends throughout B2B industries
    •Search engine marketing, search engine optimization and everything in between
    •The value of search data in marketing and sales
    •The future of search data
  • Three Ways to Make Sure Your Marketing Campaigns Connect Three Ways to Make Sure Your Marketing Campaigns Connect Allison Stilley, Sales Consultant; Jason Medd, Sr Product Manager; Donal Dunne, Sr Product Marketing Manager Apr 19 2017 4:00 pm UTC 60 mins
    Marketo helps marketers get the most relevant messages to prospects at the right time. But too many companies’ Marketo systems are full of inaccurate or outdated data—including bad email addresses, postal addresses, and phone numbers.

    You need to protect these fields’ quality and integrity if you want to communicate with your customers and prospects, and obtain a single view of them across all channels. Fortunately, this is easy to achieve with the right knowledge and technology.

    Attend this webinar to learn how you can:

    •Quickly visualize and monitor the health of your Marketo data
    •Fix the most impactful data quality problems right inside Marketo
    •Enrich your data with business and/or consumer information
  • Unbeatable best practices in global subscriptions Unbeatable best practices in global subscriptions Stewart Rogers, Director of Technology, VentureBeat Apr 20 2017 4:00 pm UTC 60 mins
    Some things you can count on — and recurring revenue from subscriptions is one of them.

    To make it work, you need to set an effective pricing strategy, design an attractive subscription — and then make the payment process utterly seamless. The payment technology exists, but the real magic is in your overall subscription strategy for the global marketplace.

    In the U.S., consumers overwhelmingly pay online with credit cards, but outside the U.S. it's another story, with payment methods like bank transfers preferred in the Netherlands and cash vouchers in Latin America. On top of that, what considerations need to be made to set a comfortable pricing strategy?

    To find out how industry leaders in subscription pricing marry strategy and tech seamlessly to make the global leap, join our interactive VB Live event!

    By registering for this webinar, you'll:

    * Provide subscribers with the right payment options at the right time
    * Get users to pick the subscription option you WANT them to
    * Increase payment conversion with an effective pricing strategy
    * Create and execute a payments strategy that enables you to reliably scale globally

    Speakers:

    * Stewart Rogers, director of marketing technology, VentureBeat
    * Derek Blatter, senior manager, electronic payments and fraud prevention, Ancestry.com
    * Kevin Hennessy, Business development director, North AmericaWorldpay
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Worldpay
  • 3 Ways to Retool Your Business with Technology in 2017 3 Ways to Retool Your Business with Technology in 2017 Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software; Jeinnfer Royer, Direct Product Marketing, DocuSign Apr 25 2017 8:00 pm UTC 60 mins
    Nearly 50% of business leaders fear they will become obsolete over the next several years, and nearly 80% feel threatened by digital startups. Why? New technologies and digital strategies are challenging existing business models and forcing companies of all sizes to reimagine patient care, product innovation and distribution models to remain competitive.

    View this on-demand webinar hosted by PharmaVOICE to learn from Andrea Bradbury, Co-Founder and Chief Quality Officer, Suvoda Software, a leader operating at the intersection of life sciences and technology as she shares how she built her business on a digital platform to accelerate her organization’s global expansion while meeting the needs of mobile, digital customers and employees.

    Topics covered include:

    - Streamlining clinical research, sales and HR processes with digital tools
    - Elevating the digital agenda at your organization
    - Scaling technologies globally
    - Applying nimble design models for life science operations
    - Implementing top life sciences trends in 2017