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Marketing Operations and Automation

  • How to Update Marketing Channels for GDPR - A Practical Guide
    How to Update Marketing Channels for GDPR - A Practical Guide Erik Archer Smith, Marketing Director - ABM, Treasure Data Recorded: May 25 2018 47 mins
    The new GDPR regulation goes into effect on May 25th. While a majority of conversations have revolved around the security and IT aspects of the law, marketing teams will play a crucial role in helping organizations meet GDPR standards and playing a strategic role across the organization.

    Join us to learn more, engage with your peers and get prepared.

    This webinar will cover:

    - How complying with the GDPR will drive better marketing and raise the standard of the quality of your customer engagement
    - The GDPR elements marketers must know about
    - The elements of PII that will be affected and what marketers need to do about it
    - A deep dive on how GDPR regulations will affect your marketing channels - email, programmatic advertising, cold calls, etc.
    - Tactical marketing updates needed to meet GDPR guidelines
  • Email Marketing in a Post-GDPR World
    Email Marketing in a Post-GDPR World Jack Clay, Account Director at Pure360 Recorded: May 24 2018 24 mins
    GDPR is here. And email marketing will never be the same again! Or will it?

    Watch this on-demand webinar to learn what changes for email marketing and how we can prosper in a post-GDPR world.

    You’ll learn:

    • How GDPR will impact your email marketing
    • How to grow your email list in a compliant manner
    • How to ensure your subscribe forms are compliant and optimised for conversions.

    Learn from real-life examples of brands who are getting it right and practical advice on how you can ensure GDPR isn’t holding back your marketing.
  • CRM for Sales
    CRM for Sales Workbooks Recorded: May 24 2018 2 mins
    Workbooks CRM enables you to work more effectively, to better identify opportunities, close more deals and grow revenue.
  • Subject Access Rights: GDPR Implementation Guide
    Subject Access Rights: GDPR Implementation Guide Brian Philbrook, Privacy Counsel at OneTrust | Dr Andreas Splittgerber, Partner, Reed Smith Recorded: May 23 2018 66 mins
    The GDPR grants data subjects new rights including: data portability, access to their data, erasure or “the right to be forgotten”, and rectification. For data controllers, there are specific record-keeping requirements around the time to respond, the ability to request an extension, the requirement to validate the identity, and securely transmitting the response to the individual.

    Join us for this educational web conference to hear about the new rights of data subjects and how organizations can use privacy management software to streamline and automate requests, validation, and notification processes.

    About the presenters:

    Brian Philbrook serves as Privacy Counsel at OneTrust where he provides guidance on global privacy regulations to assist compliance efforts and drive product innovation. Philbrook also conducts training and workshops on the GDPR and contributes to various publications and web-conferences on a regular basis. Prior to OneTrust, Philbrook served on the Privacy Team for RxAnte, a leading predictive analytics and clinical services company committed to improving medication use. He also worked as an extern on the IAPP’s training and publications teams. Philbrook earned his JD from the University of Maine School of Law, where he was the first recipient of the Certificate in Information Privacy Law.

    Dr Andreas Splittgerber is a partner in the Munich office of Reed Smith and member of the IP, Tech & Data Group.

    Andreas specialises in IT law, data protection/privacy, social media law and internet law (Germany and EU). He is passionate about technology and privacy and thought-leader when it comes to legally evaluating new technologies (e.g. internet of things, artificial intelligence).
  • Get To Know A CMO
    Get To Know A CMO Frank Grillo, CMO, Harte Hanks ; Liz Miller, SVP Marketing, CMO Council Recorded: May 22 2018 58 mins
    Imagine, for a moment, walking into a store where you have only made a purchase one time before. The salesperson runs up to you and greets you by name, and before you can get a word in edge-wise, he offers you five other products that are almost identical to the one you purchased before. Then, without warning, he invites you to talk with five other customers who not only look eerily similar to you, but are also all wearing the same item you purchased. Then, as you begin to hasten your exit—because at this point, you are fairly certain that the salesperson is a stalker—he begins to shout down the corridor after you, begging you to come back and offering you coupons and discounts as your brisk walk turns into an all-out sprint away from the insanity.

    It is so easy to imagine this scenario in real life, but it is far more difficult to admit that this is the very experience that many of us have inadvertently created for our customers across the omnichannel landscape. So it begs the question: When did we forget how to build real relationships with real, live human beings?

    In this latest installment of the CMO Council’s thought leadership series, “Get to Know a CMO,” Liz Miller will have a one-on-one session with Frank Grillo, Chief Marketing Officer at Harte Hanks, seasoned veteran of the advertising, marketing and telecommunications industries, and a passionate advocate for bringing the human back to marketing.

    Join the CMO Council as we hear Frank’s position on what customer centricity truly is (and what it isn’t), how marketing can be made human again, and where we lost our relationship skills somewhere along the way. Liz will also be asking Frank about his own path to becoming a CMO, which has seen stops along the way as the COO of telecommunications companies and a long track record of serving as the chief growth engine and customer experience orchestrator for large, dynamic organizations.
  • Workbooks CRM for Marketing
    Workbooks CRM for Marketing Workbooks CRM Recorded: May 21 2018 2 mins
    See what we have to offer for marketing professionals within our CRM
    Workbooks CRM helps you run campaigns and generate more quality leads.
    We give you the tools you need to execute your marketing strategy and measure ROI.
  • How AI is Changing Marketing
    How AI is Changing Marketing Gil Allouche, CEO, Metadata.io Recorded: May 17 2018 43 mins
    In this webinar, Metadata.io CEO Gil Allouche will talk about the different ways AI is being used by marketers. From analyzing data to orchestrating new marketing campaigns, AI is powering marketing activities in new and exciting ways and affecting interactions throughout the entire customer lifecycle. As an example of how AI can have a tremendous impact on marketing practices, Gil will focus on its role in lead generation. Webinar attendees will learn:

    - What Machine Learning is in relation to AI and how it connects your data to find patterns
    - Examples of how machine learning can identify target audiences, including the 20 percent that creates 80 percent of your revenue
    - How AI technology can help marketers prioritize their budgets to focus on the most effective programs
    - Starting with small, iterative uses of AI in marketing can be the most effective way to understand what will yield the most ROI

    Gil Allouche founded Metadata.io to make demand generation easy for non-technical marketers. The Metadata.io platform and AI Operator evolved from Gil's experiences hacking various marketing and CRM systems to get the solutions he needed.
  • Not Good Enough: The Need for a Patient-Focused Content Strategy
    Not Good Enough: The Need for a Patient-Focused Content Strategy Paul Perrotta and Scott Abel Recorded: May 17 2018 62 mins
    Being a patient in need of life-saving medical treatment can be cripplingly frightening—even the bravest humans often find their nerves of steel are no match for fear of invasive surgery or therapy for serious illnesses like heart disease or cancer. Many patients find themselves trapped on an anxiety-ridden ride made worse by the presence of poorly designed, ambiguous, frustrating and confusing healthcare content. Confusing jargon, misplaced focus, and a lack of empathy are common problems with information provided to patients during their journey toward healthfulness. But it doesn’t have to be that way.

    Join Paul Perrotta for a lively discussion with Scott Abel, The Content Wrangler, about his recent battle with brain cancer. Scott will discuss the content challenges he discovered while attempting to navigate the disorganized, inconsistent, and often less-than-useful healthcare content provided to him by hospitals, doctors, laboratories, transporters, specialists, nurses, medical device companies, technicians, pharmacies, and insurance providers.

    We’ll hear Scott’s first-hand account of his experiences navigating brain surgery and cancer treatments and learn how adopting a patient-focused content strategy may help professional communicators improve healthcare information provided to those who need it. Come prepared to ask questions of Scott.

    One lucky attendee will win a free pass to Information Development World conference, November 27-29, 2018, in Menlo Park, CA. The theme of the conference is “Creating a Modern Online Technical Resource Center.”
  • The Content Convergence Has Arrived
    The Content Convergence Has Arrived Alan J. Porter Recorded: May 16 2018 60 mins
    Intelligent content is the foundation of the new age of digital customer experiences in any language. As a consequence, the worlds of marketing communication, technical communication, and localization are converging as companies need to take a more holistic view of how customers interact with their global brands. This presentation will discuss this convergence and how companies can best position themselves and their content to power their digital transformation.

    Join The Content Wrangler and our special guest presenter, Alan J. Porter, Head of Strategic Services at [A], for this free one-hour webinar. Porter will demystify how to start the discussion of content convergence in your own organization and he’ll provide samples of metadata you should consider adding when attempting to manage global content. Attendees will also gain insight into a content engineering approach to holistic content use.
  • How strategic VCs are priming healthcare startups for success
    How strategic VCs are priming healthcare startups for success Daniel Galles, Partner, Providence Ventures Recorded: May 15 2018 61 mins
    The healthcare system feels as though it’s years behind, compared to other consumer-dominated industries, and for good reason. Fluctuating payment models, care structures, patient journeys, and shifting relationships between patients and their physicians have complex, ever-shifting barriers to implementing innovative solutions – and do it at scale.

    But the potential to disrupt healthcare with innovative solutions and technology at scale is huge. It just takes an astute venture capital partner who can help you navigate the complexities, paired with your own healthcare expertise. Join this webinar to learn how VC partnerships can help you navigate through the regulations and complicated nature of healthcare, and get your startup thriving.

    By attending this webinar, you’ll:

    * Learn what it takes for a startup to be successful in the highly complex and regulated healthcare industry
    * Gain perspective from established health tech CEOs
    * Understand the importance of having a strategic VC in an industry like healthcare
    * See what VCs are looking for in the healthcare and health tech categories

    Speakers:

    * Mike McSherry, CEO of Xealth
    * Daniel Galles, Partner, Providence Ventures
    * Stewart Rogers, Analyst-at-Large, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by Providence Ventures
  • How to Combat Basket Abandonment - the £18 Billion Problem
    How to Combat Basket Abandonment - the £18 Billion Problem Kristian Bannister, Senior Marketing Manager, Pure360 Recorded: May 15 2018 40 mins
    New research has revealed that £18 billion worth of products are left in online baskets every year.

    That’s a startling amount of revenue that retailers are just letting slip away.

    And the vast majority of brands aren’t doing anything to combat this.

    There are so many quick wins when it comes to tackling basket abandonment and we're going to show you what they are.

    Join us for our latest webinar and learn:

    - The common reasons why people abandon their baskets
    - How to improve your website experience to reduce abandonment
    - How a single email campaign can help retailers recover £2.2 billion of that lost revenue
  • The true value of combining CRM and Marketing Automation
    The true value of combining CRM and Marketing Automation Christelle Fraysse, CMO and Clare Hordle, CRM Consultant Recorded: May 11 2018 63 mins
    During this webinar we will cover:

    - Marketing priorities
    - How can CRM & Marketing Automation support those priorities
    - Practical examples
    - Conclusion
  • Cash in at scale on the esports explosion
    Cash in at scale on the esports explosion Dean Takahashi, Lead Writer, GamesBeat Recorded: May 9 2018 60 mins
    The esports market is on fire. Last year 43 million people watched the League of Legends world championships, a multiplayer fighting game. And it's not a niche market of teenage boys in basements. A recent report found that 31 million people watch esports tournaments in the U.S., and more than double that -- 68M -- in China.

    And the question is -- how do you monetize that at scale?

    Look to the wild success of the Asia-Pacific esports companies. The companies who stage events like China’s 2017 Riot Championships, which posted more than 32 million viewers, have been able to compel customers to actually pay to view content, and even tip players, with the right streaming and payment technologies.

    Don’t miss this VB Live event for keen insights from leaders in the space on how U.S. companies can effectively operate globally or begin to expand globally. You’ll learn how to confront the challenges that scaling your audience can pose and improve it, from west to east, as you look to capture more of the global audience opportunity.

    Register now for free.

    You’ll learn about:
    * The opportunities provided by the growth in the esports streaming content market
    * What's causing the streaming content surge and market growth
    * The technology making this explosive esports growth possible on a global scale
    * Confronting the problems around scale in markets like China and elsewhere

    Speakers:
    * Dean Takahashi, Lead Writer, GamesBeat
    * Johannes Waldstein, CEO, FanAI Inc.
    * Roc Harry, Relationship Director, Worldpay
    * Carter Rogers, Senior Analyst, SuperData Research

    Sponsored by Worldpay
  • Data Preparation Done Right
    Data Preparation Done Right Davinder Mundy, Specialist Big Data Technologies, Informatica Recorded: May 9 2018 45 mins
    How do you avoid your enterprise data lake turning into a so-called data swamp? The explosion of structured, unstructured and streaming data can be overwhelming for data lake users, and make it unmanageable for IT. Without scalable, repeatable, and intelligent mechanisms for cataloguing and curating data, the advantages of data lakes diminish. The key to solving the problem of data swamps is Informatica’s metadata driven approach which leverages intelligent methods to automatically discover, profile and infer relationships about data assets. Enabling business analysts and citizen integrators to quickly find, understand and prepare the data they are looking for.
  • How to Design your Data Supply Chain for GDPR
    How to Design your Data Supply Chain for GDPR Ted Sfikas, Director of US Engineering, Tealium & Jason Koo, Developer Evangelist, Tealium Recorded: May 8 2018 48 mins
    While the dawn of massive change approaches with GDPR, it’s critical for brands to be transparent and ethical with the customer data they’re handling. They must ensure that the data being collected is only used for the purposes of transforming interactions and creating better customer experiences.

    And as brands scramble to orchestrate and execute their compliance plans before May 25th, many are unsure which tools, processes, internal groups and roles their organization should employ.

    Sound familiar? Join to discover how to design your data supply chain for GDPR, plus:

    - 4 critical components of GDPR that every brand needs to know
    - 3 key GDPR roles every company should assign internally
    - Best-in-class solutions to top mobile data challenges with GDPR
    - Real-world examples of how employing data privacy efforts has led other brands to increased customer access to privacy controls and increased transparency to 3rd party tools

    It’s crucial that data, marketing and analyst professionals focus on overall data governance, rather than just legal ramifications, and the effect that leakage and security events can have on the brand itself when it comes to GDPR compliance. Safeguard your brand and consumer trust by ensuring your compliance today.
  • Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018
    Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018 Kath Pay, Founder, Holistic Email Marketing Recorded: May 3 2018 60 mins
    Looking at an email subscribe form, you may think it takes very little effort to get it right. But this is an area where a lot of retailers are going wrong.

    Our research shows:

    • 54% of retailers don’t even list the benefits to signing up to their emails
    • 87% of brands are hiding the signup below the fold

    Watch this on-demand webinar to learn:

    • How to make your forms GDPR compliant
    • The dos and don'ts of email subscribe forms
    • Practical ways to optimise your forms to increase conversion rates.
  • State of the MarTech Stack 2018
    State of the MarTech Stack 2018 David Lewis, DemandGen, Jessica Cross, Rollworks, Erik Smith, Treasure Data and David Pitta, BrightTALK Recorded: May 2 2018 55 mins
    We’ve all seen the explosion of marketing technology companies over the past several years, clearly illustrated in Scott Brinker’s Marketing Technology Landscape that grew from 150 companies in 2011 to over 5,000 last year.

    Today, we’re seeing many marketers who have been part of the martech tool buying spree in recent years take a step back and assess both how their stack works together and if they’re getting ROI from each piece. On the other hand, exciting developments in Artificial Intelligence (AI) have added capabilities and enhanced others.

    So how do we make sense of the martech landscape today? How do you build a stack that answers business needs and takes advantage of cutting edge technology?

    We’re excited to feature David Lewis, CEO of DemandGen, a leader at the forefront of making sense of today’s marketing tools for his clients, along with several innovative marketers who will discuss:

    - Martech’s evolution in recent years
    - Building a stack that makes business sense and delivers ROI
    - Where martech is going, notably the impact of AI
  • Operationalizing Sales & Marketing Alignment
    Operationalizing Sales & Marketing Alignment Matt Heinz, Heinz Marketing Inc, Adam Koster, BNY Mellon, Matt Wellschlager, Ceros and Victor Baglio, BrightTALK Recorded: May 1 2018 46 mins
    When asked if they have good Sales and Marketing alignment, many leaders would quickly nod their heads. "Of course we do!" But when it comes down to it, is that alignment real? Are there clear SLAs in place for the treatment of leads and opportunities on both the Sales and Marketing sides? Is the impact of that alignment measurable? Do lead flow, reporting and other critical operations plumbing work as they should? How does this need to evolve as marketing is being asked to support growth across the customer experience?

    We're excited to feature noted Marketing and Sales expert Matt Heinz, who will moderate a roundtable with visionaries from both functions where we'll discuss how to make tangible, measurable Sales and Marketing alignment a reality.

    In this roundtable we'll cover topics like:

    - How the best teams have operationalized Marketing and Sales' responsibilities
    - How to measure the Marketing's influence at all stages of the buying cycle
    - Which operational pitfalls to avoid
  • The State of Engagement: Bridging the Customer Journey Across Every Last Mile
    The State of Engagement: Bridging the Customer Journey Across Every Last Mile Liz Miller, SVP of Marketing, CMO Council and John Nash, Chief Marketing and Strategy Officer, RedPoint Global Recorded: May 1 2018 60 mins
    The Chief Marketing Officer (CMO Council) and RedPoint Global are partnering to host a one-hour webinar on May 1, 2018, at 10am PST/1pm EST to discuss our latest report—titled “The State of Engagement: Bridging the Customer Journey Across Every Mile”—which reveals how brands are using connected, contextual and personalized engagements to reach customers through the last mile of their journey with a brand.

    Join Liz Miller, SVP of Marketing here at the CMO Council, and John Nash, Chief Marketing and Strategy Officer for RedPoint Global, as they unveil the findings from a quantitative survey of more than 150 marketers, in addition to insights from interviews with marketing leaders at Coca-Cola, AllRecipes.com, Aston Martin and more.

    Miller and Nash will explore the issues and challenges that organizations continue to struggle as they look to deliver consistent, reliable, data-driven and personalized engagements across an ever-expanding list of touchpoints. They will also share the strategies that leading companies are using to turn intentions into measurable action. The webcast will also take a closer look at the brands that are successfully differentiating themselves through better engagements by delivering the experiences that consumers want.
  • Content Marketing Across the Customer Journey
    Content Marketing Across the Customer Journey Steve Gershik, Koyne Marketing, Jason Stewart, Annuitas, Chris Finneral, SketchDeck and Val-Pierre Genton, BrightTALK Recorded: Apr 30 2018 51 mins
    Every B2B marketer knows that great content is a key ingredient for winning growth strategy. Content marketing has changed dramatically since the “more is more” days. The best marketing teams, armed with better measurement capabilities, are taking a more thoughtful approach, delivering helpful, high-quality content and attributing its impact on growth. They’re also shifting their content mix. With 80% of web traffic expected to be video by 2020 (Cisco), streaming content like webinars and videos are no longer just a tick box for a top funnel asset. Target audiences want more engaging, interactive and human experiences online. Successful content teams are acquiring and inspiring their ideal audiences how, when and where they want at all stages of the customer journey.

    In this lively roundtable, marketing content expert Steve Gershik and top marketers on the cutting edge of content will discuss:

    - Leveraging the most compelling forms of content in 2018 at every stage of the buyer’s journey
    - Making great storytelling a key part of your process
    - Tips for measurement of content performance, connecting campaigns to revenue
  • From CMO to CGO: Marketing Takes its Seat at the Revenue Table
    From CMO to CGO: Marketing Takes its Seat at the Revenue Table Liz Miller, CMO Council, Daniel Gaugler, PFL, Maneeza Aminy, Marvel Marketers and Scott Vaughan, Integrate Recorded: Apr 30 2018 46 mins
    The CMO role is in a time of great change. On the B2C side, we're seeing several noted CPG brands like Coca Cola eschewing the CMO role and instead hiring Chief Growth Officers. In B2B, there is some traction in the rise of CGOs but the broader trend shows the CMO role becoming much more metrics and revenue-driven. It's an exciting time for marketers but it's critical to understand what's driving this dramatic shift.

    Liz Miller, SVP, Marketing at CMO Council will host a lively roundtable with several notable CMOs. In this session we'll explore why this shift is happening, how businesses should think about these leadership roles, and what this means for Marketing as a whole.

    You'll learn:
    - How the emergence of key technologies has powered the shift to CGOs and revenue-focused CMOs
    - How the need for growth influences breaking down old siloes across organizations and placing big bets on innovation
    - What a CGO does and whether your company needs one today
  • How to Make Your Business a Customer Magnet
    How to Make Your Business a Customer Magnet Peter Strohkorb Recorded: Apr 26 2018 59 mins
    If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

    Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.
  • Driving B2B Engagement with Personalized Content
    Driving B2B Engagement with Personalized Content Greg Kelly, Manager of Partner Programs, Vidyard; Howard Sewell, President, Spear Marketing Group Recorded: Apr 26 2018 48 mins
    Join us for a webinar with Vidyard and Spear Marketing to learn how B2B marketers are using personalized content to drive engagement.

    We discuss the trends in content personalization, the challenges marketing teams face when implementing it and some real-world examples of how other organizations are personalizing their content experience.
  • Developing financial wellness tools with artificial intelligence
    Developing financial wellness tools with artificial intelligence Katy Gibson, VP of Application Products, Envestnet | Yodlee Recorded: Apr 26 2018 63 mins
    Recent research shows that consumers are interested in using a digital financial coach to help them proactively manage their finances. However, most are using online banking tools that just give a full view of their financial picture without offering up any advice or guidance on how to improve their financial behavior. and that’s where engagement ends. Discover how the industry’s most innovative companies are using artificial intelligence (AI) and machine learning to build financial solutions and apps to attract and engage today’s evolving consumer.

    The future of financial wellness informed by AI is here. Machine learning has the capability to continuously analyze data and deliver specific insights that can help consumers improve their financial health.

    In this webinar, you’ll find out how to transform your data into insights and intelligence. Using a unified API to drive intuitive and powerful user experiences is key.

    Attendees will also learn:

    * How AI and machine learning are powering today’s financial wellness tools
    * Recent research from Aite Group on financial wellness tools and virtual financial wellness coaches
    * How digital tools, chatbots, and interactive assistants can revive the concept of traditional personal financial management (PFM)
    * Using an API to gain insight and deliver actionable advice
    * How to leverage data intelligence to build apps and solutions that help users improve their financial health

    MODERATOR:
    * Evan Schuman, VentureBeat

    SPEAKERS:
    * Katy Gibson, VP of Application Products, Envestnet | Yodlee
    * Keith Armstrong, Founder and COO, abe.ai
    * Tiffani Montez, Retail Banking Sr Analyst, Aite Group

    Sponsored by Envestnet | Yodlee
  • Improving Customer Experience: The Content Optimization Maturity Model
    Improving Customer Experience: The Content Optimization Maturity Model Val Swisher Recorded: Apr 26 2018 57 mins
    The key to providing a great customer experience is having great content. Content optimization is about making sure your content performs at its best. Content sells, describes, and evangelizes your product or service. In many cases, it is your product or service.

    Val will help you identify which content optimization stage you are in and how to take your content to the next level.

    In this webinar, you will learn to:

    • Improve customer experience
    * Increase quality and consistency
    * Improve your brand
    * Decrease creation and translation costs
    * Improve time to market

    Get your questions ready and we hope to see you there!
  • How to Create Personalized Content Experiences at Scale With Uberflip
    How to Create Personalized Content Experiences at Scale With Uberflip Jason Oakley, Product Marketing Manager @ Uberflip May 29 2018 6:00 pm UTC 60 mins
    More than ever, buyers are educating themselves with content at every stage of the customer journey. And with an average of seven different buyers involved in any B2B purchase decision, the need for a personalized approach is now more critical than ever.

    Jason Oakley, Product Marketing Manager at Uberflip, explains how Uberflip's Content Experience Platform (CEP) enables you to create engaging, personalized content experiences at scale.
  • Holy Trifecta of Global Content Success
    Holy Trifecta of Global Content Success Val Swisher May 30 2018 5:00 pm UTC 60 mins
    Technical communication professionals revolutionized the publishing world with the introduction of structured writing and intelligent content. By adopting innovative methods, approaches, and content standards, we were able to craft and deliver content to multiple channels quickly, often with reduced effort and cost. And, we’re not done yet.

    When technical content is required for global audiences, intelligent content alone is not enough to tackle the obstacles multilingual content introduces. Combining structured intelligent technical content, terminology management, and translation memory together can solve these challenges. We call this the Holy Trifecta of Intelligent Technical Content. When all three of these are leveraged together, we can produce consistent content that is on-brand, on-message, and easy to read in every language.

    In this session, attendees will learn:

    * A clear description of intelligent content, terminology management, and translation memory

    * An understanding of how they are interrelated and why they are important to technical communication projects

    * A game plan for coordinating all three in order to create intelligent content that works, all the time, on any device, in any language
  • How to Listen, Learn, and Engage with the Modern B2B Buyer
    How to Listen, Learn, and Engage with the Modern B2B Buyer Jill Rowley May 31 2018 9:00 am UTC 45 mins
    Nobody wants to sold to or to be just a database target. You need to engage prospects. Today’s buyers want to be heard and helped, on their terms, not yours. Join Jill Rowley, Marketo’s own Chief Growth Advisor and social selling evangelist, to discuss how marketing and sales teams can work together to transform your digital sales strategy.
  • How Subaru Revolutionized the Customer Experience Through Personalization
    How Subaru Revolutionized the Customer Experience Through Personalization Jeremy Bender, Consultant Director at BlueVenn May 31 2018 2:00 pm UTC 60 mins
    Buying a new vehicle can be a personal and significant purchase. Often starting with an aspirational poster on a bedroom wall, the car-buying journey is one that could take weeks, if not years. That’s why delivering the most relevance and tapping into those emotions is so important for automotive marketers.

    BlueVenn Consultant Director Jeremy Bender will discuss how IM Group, distributors for Subaru, use pioneering personalization approaches to deliver marketing content to the right person at the most opportune moments to see automotive dreams become reality.

    During this webinar, you will learn:

    - How Subaru used a closed loop marketing methodology to revolutionize the customer experience
    - The importance of relevance in a marketing echo system
    - How personalization helped increase purchase interest by a third
  • AI-powered location: A step closer to the future?
    AI-powered location: A step closer to the future? Peter Frans Pauwels, Co-founder, TomTom Jun 5 2018 5:00 pm UTC 60 mins
    By leveraging the power of the cloud, artificial intelligence and machine learning, mapping devices are getting smarter over time, recognizing patterns and farming insight from contextualized data. And that means smart cities and data-based Location of Things navigation is becoming a reality.

    Cities can analyze and improve congested traffic. Freight companies with connected trucks can better manage logistics, optimize fleets, and track customer engagement. And cars will learn to make split-second decisions on our behalf, making the call on turning left or hitting the breaks when it recognizes a pedestrian is in the crosswalk.

    To find out more about how cloud-based, AI-powered location technology is creating the highly accurate and always up-to-date maps that can revolutionize everything from autonomous cars to connected cities, don’t miss this VB Live event!

    In this webinar you'll learn:

    * How to leverage the power of the cloud, AI, and machine learning across devices by contextualizing location data in real time
    * Understand the role of location-based data mapping in the "Location of Things"
    * The application of data-enriched mapping to industries like retail and automotive
    * How "Location of Things" powered by geographical data can be used to connect autonomous driving, smart mobility, and smarter cities

    Speakers:
    * Chris Pendleton, Principal PM, Azure Maps
    * Peter Frans Pauwels, Co-founder, TomTom
    * Jennifer Belissent, Principal Analyst, Forrester
    * Rachael Brownell, Moderator, VentureBeat

    Sponsored by TomTom
  • 5 Key Ingredients to Winning ABM Campaigns
    5 Key Ingredients to Winning ABM Campaigns Andrew Mahr, VP Client Success, Triblio Jun 6 2018 7:00 pm UTC 45 mins
    Triblio has nailed down 5 key ingredients to award-winning ABM campaigns. We’ve enabled thousands of ABM campaigns, and our clients have won recognition from Demand Gen Report, SiriusDecisions, and TOPO. Distilled down to 5 essentials, the secret sauce to ABM incorporates the right mix of organizational support, target account assessments, segmentation, goals & metrics, and ABM campaign tactics.

    As you build out your ABM program, we’ll help you explore essential questions in modern B2B marketing such as:
    - How do I reach anonymous stakeholders?
    - How do I help multiple stakeholders in a buying center reach a consensus?
    - How do I deliver relevant messaging at each purchase stage?

    We’ll also show real examples of how clients tackle 1:1, 1:FEW and 1:MANY account targeting, including case studies on Plex and FinancialForce.
  • Your Data Is A Mess: Take Control Of Data Quality Issues
    Your Data Is A Mess: Take Control Of Data Quality Issues Joe Christopher, VP Analytics, Blast Analytics & Marketing, & Adam Corey, CMO, Tealium Jun 7 2018 5:00 pm UTC 60 mins
    If you feel like you don’t trust your data, there’s probably a good reason. It happens all the time; companies implement analytics, customize their solutions and don’t audit the implementation to ensure ongoing data accuracy. This leads to multiple inaccuracies, gaps in tracking, and — even worse — information that’s simply missing. Inaccurate data can send a brand down the wrong path, leading to bad decisions and additional costs for tools and resources that could have otherwise been avoided.

    Join and learn:

    - What data quality is and why it’s critical to an organization's overall success
    - Why your data is a mess and how to identify the warning signs of poor data quality
    - Best practices to ensure clean and quality data and how to take back control
    - And so much more!

    The webinar will conclude with a Fireside Chat with live questions from the audience on all things data quality.
  • Influencers - Who They Are and How to Pick Them for Your Business
    Influencers - Who They Are and How to Pick Them for Your Business Alistair Wheate Jun 11 2018 3:00 pm UTC 60 mins
    A webinar discussing what makes someone an influencer, and how to find the right influencer for your brand.


    About Ian Moyse

    Ian Moyse is the Sales / Channel Director for Natterbox Limited. He was recently awarded
    Sales Director of the Year (Institute of Sales Management). He is a board member of the Cloud Industry Forum & FAST and a LinkedIn Top 10 Tech Power Profile.

    Ian was also identified as the #1 Social Influencer on cloud in 2017, 2016 & 2015 by Onalytica
  • What is Technographic Data and Why You Need it in Salesforce Now
    What is Technographic Data and Why You Need it in Salesforce Now Jim Hopkins, Salesforce | James Schoensiegel, Tegile, a Western Digital brand | Justin Kitagawa, HG Data Jun 12 2018 6:00 pm UTC 45 mins
    If you sell or market a B2B technology product or service, you’re accustomed to developing call scripts or marketing collateral that highlights how you solve the pain points of a competing technology, or enhance the functionality of a complementary solution. However, all the work you’ve invested in crafting that refined message gets lost if you’re not delivering it to the people that would benefit from your offering the most.

    In this webinar, we’ll show you how to get your message to the right audience by enriching your Salesforce accounts with comprehensive technology installation data (technographics). Through real use cases from our customer, Tegile, a Western Digital brand, you’ll not only see how easy this is to do, but also understand how effective it can be. In brief, here’s what we’ll cover:

    - How Tegile, a Western Digital brand, is using technographic data to deliver personalized content for their ABM programs, develop custom product pitches for their SDRs, choose the right channel partners their accounts, and conduct strategic target market assessments.

    - A brief overview of Salesforce’s new Lightning Data app platform and how you can use it to quickly enrich your Salesforce accounts with trusted third-party data

    - An introduction to technographic data and how easy it is to add to your Salesforce accounts using our HG Data for Salesforce app
  • The Lifecycle of Digital Transformation
    The Lifecycle of Digital Transformation Kerry Dawes, Head of Digital Experience & Intel at The Rank Group Jun 13 2018 6:00 pm UTC 30 mins
    The phrase ‘Digital Transformation’ has been increasingly used throughout the industry as a strategic goal organizations want to achieve. This initiative implies that Digital Transformation has an endpoint, a stage where companies will be ‘transformed’ - however this certainly isn’t the case.

    Join Kerry Dawes, Head of Digital Experience & Intel at The Rank Group from her main stage presentation at Digital Velocity New York as she discusses:

    - 3 main drivers of digital transformation
    - Key ways to think of digital transformation as a longterm campaign rather than a one-time project
    - Common challenges most brands face around digital transformation and ways to solve them
    - How centralized and real-time decision making helps drive digital transformation
  • Beyond the hype: How to transform B2B sales with AI
    Beyond the hype: How to transform B2B sales with AI Charles Bleadnall, CTO, GoDaddy Jun 14 2018 5:00 pm UTC 60 mins
    Let’s push past the hype and the BS and look at the facts: Artificial intelligence has evolved to the point where any sales organization that leverages AI will see measurable improvements in customer engagement, LTV, and overall sales.

    AI can take on the simplest tasks, like automation of admin work such as activity logging, flagging high-priority emails, and managing contacts in your CRM. It can swiftly and accurately sift through leads, deals, and accounts to identify what’s actually worth your time, and dynamically identify which leads are ready to convert. It’ll help you ditch the sandbagging with accurate quarterly forecasting — and more.

    To learn more about how to sell smarter, harder, and more with AI, how to seamlessly integrate the technology into your organization, and to learn of real-world results from leading brands, don’t miss this VB Live event!

    Register now for free!

    Attend this webinar and learn:
    * AI fact versus fiction when it comes to sales
    * How to build a data- and AI-friendly sales organization
    * How leading brands build real results and how they do it
    * Which AI tools actually bring results and which are still in development
    * What's next for AI and sales?

    Speakers:
    * Charles Bleadnall, CTO, GoDaddy
    * Jenny Lin, Data Scientist, Yelp
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap
    Designed for Speed: Providence Health Plan's Enterprise Data Management Roadmap Jaydeep Ghosh, Director of Data Services, Providence Health Plan & Monica Mullen, Solutions Marketing Manager, Informatica Jun 21 2018 5:00 pm UTC 60 mins
    Providence Health Plan has grown organically over the last 30+ years. With the adoption of the Affordable Care Act as well as growth in other lines of business, the organization was at a crossroad. As new applications and vendors were introduced into the ecosystem to respond to the business’s need, system complexity had increased substantially. The result was a data management challenge that would limit ongoing business success if it remained unsolved.

    Join Jaydeep Ghosh, Director of Data Services at Providence Health Plan, and Monica Mullen, Principal Solutions Marketing Manager at Informatica, as they discuss the enterprise data roadmap that the organization put together to address the current state, position the health plan for future growth, and address these top challenges:

    • Time to business value
    • Multiple, but incomplete, versions of the truth
    • Overall lack of trust in data
  • Reimagine Data Governance: Data Governance & AI
    Reimagine Data Governance: Data Governance & AI Andy Joss, Head of Solutions & Data Governance, Informatica & Giuseppe Mura, Principal Architect, Informatica Jul 5 2018 10:00 am UTC 60 mins
    As organisations struggle to cope with an explosion of data volumes, new data consumers, new types of data and increasing amounts of data in the cloud; they’re increasingly recognising the complexity of the task around governing their data. But help is at hand. During this webinar, Informatica will explain how Data Governance has been reimagined and how the latest technology innovations, namely AI and machine learning, are applied to reduce complexity and the effort required to enable organisations to unlock the value of their most precious asset: their data.
  • How AI is changing the customer retention game
    How AI is changing the customer retention game Stewart Rogers, Analyst-at-Large, VentureBeat Jul 11 2018 5:00 pm UTC 60 mins
    Your users are like fine wine or good cheese: They get better over time. Which is why user retention is essential. With a steady retention rate your revenue just compounds over time. And increasing retention by just 10 percent will boost your business value by more than 30 percent.

    That’s where artificial intelligence comes in. AI marketing tools let you anticipate customer needs, create personalized campaigns that make them feel seen and heard, lock on to essential customer purchasing patterns, deliver highly relevant messaging, marketing, and offers when and where they want to see them, and more. And with the volume of customer data you have at your fingertips, you can identify what characteristics make up high-value customers, so you know exactly where to put your focus.

    Learn how tapping into your oil well of data, and harnessing it via marketing automation platforms powered by AI and machine learning, can strengthen your bottom line when you join this VB Live event!.

    Register here free.

    In this webinar you'll learn:

    * Key engagement strategies using AI
    * How to use AI to strengthen campaigns (including creative, messaging, segmentation and personalization)
    * The role of time-based triggering in automation and monetization
    * The trends in automation and IoT in ecommerce

    Speakers:

    * Rachael Brownell, Moderator, VentureBeat
    * Stewart Rogers, Analyst-at-Large, VentureBeat

    More speakers coming soon!

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