Marketing Operations and Automation

A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.

Join this webinar to hear from DataGrail's CEO and Co-founder Daniel Barber and ZoomInfo General Counsel Anthony Stark to learn more about the compliance landscape for 2020 and the trends we predict for the year ahead that will impact privacy and legal professionals.

As the systems have become more complex and the lines around ownership more blurred, the explosion in data collection - not just the volume but also the variety and velocity of data - has led to some major security and privacy concerns.

While we’ve made headway with the data privacy regulations that exist today, we shouldn’t be surprised if consumers demand more. As we head into a new decade, 2020 will be the year that data privacy regulation finally takes off and the government begins to put stakes in the ground for a national privacy framework.

The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

The webinar will cover:

- What challenges must companies solve to conquer the machine learning conundrum

- What capabilities are key to get real value from ML projects

- How a data supply chain approach supercharges ML results

- Learnings from developing ML-powered products

- Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!

This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.

Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

- How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
- How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
- How data analytics is transforming risk and fraud management
- Discussions and participant poll results surrounding the good, the bad, and the ugly of AI

Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

Webinar Agenda

•The different segments of CDP vendor
•CDP market trends, dynamics and growth
•Defining ‘Core’ and ‘Adjacent’ CDP capabilities
•How different segments of CDP stack up in terms of capability
•What type of CDP your company needs

Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.

The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization.

Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their CCPA opt-out.

You’ll also learn:

- How CCPA opt-ins to "Do Not Sell My Data" will affect the working experience of your marketing and data teams

- Why you should think of consent as the first part of your funnel

- 5 things you should be doing to optimize your opt-out

- The ROI of building consent directly into your data collection capabilities

Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.

If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
BUT THERE IS A TWIST.
Unlike other forums, this is not about YOU learning how to do it yourself.
Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

So, if you are in Sales you must not miss this critical webinar. Book yourself in now.

Everything you've always wanted to know about Customer Data Platforms.

Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

Enter the Customer Data Platform.

Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

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Speaker: Michael Harrison, Managing Partner of Winterberry Group

With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.

Calling all Marketers!

It is officially the year 2020, so what’s your vision?
No seriously — no pun intended. What is your 2020 vision?
When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.

- Consideration 1. What programs should you stand up to support business objectives?

- Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at?

- Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals?

- Consideration 4. What about direct mail?

- Consideration 5. You know you should leverage webinars, but how much is too much?

- Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey?

Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.

The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.

When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?

But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
-Why it’s so difficult to use data to guide campaigns
-How to shift from “who” to “how” questions in your marketing strategy
-How to get the data necessary for increased marketing performance

In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

You'll see innovative examples of how to put data into action, and find out:

– How to distinguish between useless analytics and actionable insights
– How to supercharge your documentation team’s efficiency
– How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support

Repeat after me: Your agency CAN succeed with marketing analytics. You CAN turn data into a reliable source of business, revenue and actionable insights.

In this webinar, you’ll hear the story of Infinity Marketing, a Greenville, SC agency that has built a successful, profitable analytics program — in just a few short years, with a team of two.

You’ll learn:
-Why efficiency is the foundation of a profitable analytics practice
-What kinds of technology, talent and support you need to produce reporting and analysis at scale
-How to create a tiered analytics offering that appeals to clients at all price points

It may feel like there are a million things to do to meet the CCPA’s requirements, but starting by focusing on the customer experience of the “Do Not Sell My Personal Information” button and the way that your tag manager integrates with your consent management is a great place to start as the clock counts down to enforcement on July 1, 2020.

In this webinar, we will be walking through exactly what you will need to get set up with Tealium and your Consent Management Platform (CMP). Join to see how technology, teams and strategies combine to put data privacy into practice for CCPA. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.

You’ll also learn:

- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with other Consent Management Platforms (CMP)

- How to bring together teams and technology to implement your data privacy strategies

- Where you GDPR efforts can help in getting you ready for CCPA enforcement

Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.

By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.

In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.

The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!

Discover how:

•To apply Intent Data to both B2B and B2C marketing strategies
•To supercharge your retargeting and advertising strategy using Intent Data
•The different types of Intent Data and why they’re important
•Intent Data fits into your scoring models

A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.

Participants will learn:

- How to define their business problem better, and choose the right method(s) to solve it.

- How to practically implement several very useful methods without the need for proprietary software.

- How to leverage the data they already have to find insightful patterns.

- Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.

About the speaker:

Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.