Marketing Operations and Automation

The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.

This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.

Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.

Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
- Consumer rights under the CCPA
- Key requirements and compliance details
- The impact CCPA has on your company
- A strategic roadmap to CCPA compliance
- The role of a data supply chain in CCPA
- And so much more!

Make your crawler be seen as a ‘real-user’ and not get blocked.

Webinar agenda:
- Select the right tools for browser automation
- Selenium vs. Puppeteer, pro and cons
- Setup Selenium and Puppeteer to work with proxy
- Proxy manipulation for an automated crawler
- Setup your Proxy Manager with Selenium and Puppeteer

Make your crawler be seen as a ‘real-user’ and not get blocked.

Webinar agenda:
- Select the right tools for browser automation
- Selenium vs. Puppeteer, pro and cons
- Setup Selenium and Puppeteer to work with proxy
- Proxy manipulation for an automated crawler
- Setup your Proxy Manager with Selenium and Puppeteer

How often have you seen marketing report outstanding results while business growth goals are not being met?

When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.

ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.

In other words, what does the rest of C-suite think of the decisions of a CMO?

In this webinar, you will learn:

- Why marketing success doesn't always align with business growth
- The difference between a Brand focused and Revenue focused CMO
- Whether the C-Suite is happy with marketing's KPI's and how they would change them
- Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.


Presenter information:

Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.



The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Customers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?

The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.

Join this webinar to learn:

- How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
- Key strategies for orchestrating and combining customer behavior and experiences with other online and offline data points
- Real-world use cases and examples that top brands have put into place to optimize the customer experience
- And so much more

Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's' videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the “cost of being online”? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

Register today for this free event!

You’ll learn:

*How to start a dialogue in your organization around protecting your audience without imposing on free speech
*The business benefits of joining the growing movement to “raise the bar”
*Practical tips and content moderation strategies from industry veterans
*Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

Speakers:

Brian Solis, Principal Digital Analyst at Altimeter, author of “Lifescale”
Chris Priebe, CEO & founder of Two Hat Security

Survey says...

We're not using our CRM to its full potential.

Contact management is just the beginning of what your CRM should be doing for you—and if you’re only using it as a database, you’re probably wasting money every month on tools you don’t need.

We'll be talking about things you didn't know your CRM could do in this webinar.

Learn how:

-To use your CRM for sales forecasting, communicating better between teams, and more...

-Your CRM can save you hours every week
To streamline your tech stack and pay less in monthly subscriptions to different tools

-Sign up for the on-demand webinar to learn about all the little-known CRM hacks that can save you $$$.

EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

What does it take to successfully deliver a digital experience for the B2B market?

While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

The must-haves include:

• Robust, shoppable product catalogue.
• Rich, well-structured content.
• Optimized site-search, chatbots, and product recommendations.
• Real value for shared customer information.

The Digital Economy was a term coined 1995. It's materialized, and the world is a vastly different place for everything from getting a taxi to buying a book. Now, here comes the next disruptor: the Algorithmic Economy. How do data scientists and business analysts get out in front of it?

In this discussion, we look at the Algorithmic Economy and how you can embed and distribute analytics across all your data: big, streaming and anything else. 

Join Shawn Rogers, internationally recognised thought leader, speaker, author and instructor on the topics of analytics, big data, cloud, data integration and social analytics, and Alan Herron, analytics architect. They will take you through how the Algorithmic Economy will reshape our lives and impact our world for good.

As we move into an era of positive disruption ― The Algorithmic Economy ― this is a session you just shouldn’t miss.

We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others

Setting up a reporting system is a process: Connect to data. Integrate data. Develop reports. Distribute reports. It sounds so simple, yet those who have done it, know it is far from easy.

Too often the process involves writing painful integration code, multi-page queries, custom report logic, and applying a lot of technical “glue” to get things up and running. In this webinar, you’ll learn a highly simplified process for integrating data and distributing reports—and how it can be used to support many powerful reporting use cases.

Topics covered:

-Two popular data integration + reporting use cases
-Step-by-step tutorials on how to set up solutions for burst and event-based reporting
-How to use the Connect capability within TIBCO Cloud™ Integration and TIBCO Jaspersoft® to handle all data integration and reporting needs
-Product Demos and Q&A

Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

•The confluence of trends, new players and events fueling this revolution
•How customer journey “shopping modes” are critically different in grocery
•How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
•Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
•How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”

The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience.

But the path to successful adoption and implementation of this technology is not always clear.

We have recently been working with London Research to put together a report aimed at helping companies take their first steps in their Marketing Automation journey.

This webinar includes invaluable advice and recommendations about what is required for success.

In this webinar, led by Katie from Act-On, you'll learn:

- Why you need marketing automation to excel your marketing
- What the first steps of the journey look like
- What you need to look for when choosing the right technology and partner
- The importance of culture, ownership and process
- How to develop the right data capabilities


Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.


The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy

Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

You will learn:

1.Good governance is empowering, not (only) a “necessarily evil”
2.The Effective As: Automation, Assignment, Attitude
3.Analytics for achieving fast failure (and recovery)

Speakers:
Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.

The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

In this panel you will learn specifics about:

--The archetypes of B2B buyer
--Motivators and demotivators for making purchases
--How to identify, structure and present content and assets that move the sale forward
--The critical role of personalization
--How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.

In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

Host: Seth Earley, Earley Information Science, CEO
Panelists:
--Marc Shimpeno, Etsy, Taxonomist & Data Specialist
--Noel McDonagh, Dell EMC, Director of Information Development
--Megan Koleff, Genuine Parts Company, User Experience Lead

Topics to be covered include:

* How are manufacturers and distributors using taxonomies to improve site search?
* How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
* How do taxonomies help with personalization?
* How are part relationships managed and presented?
* How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?

Business agility rests upon a well-architected environment of business processes, workflows, and communications.

So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

In this webcat you will learn:

• Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
• How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

Speaker: Carla Pealer, Consultant, Earley Information Science

In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

In this session our leadership panel discuss:
•    What is enriched product data
•    Enhancing your brand position and value to customers
•    How enriched product data enables innovation
•    Preparedness for interoperability

This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.

As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

In this session you will learn:

* The milestones that signal your readiness to take on a commercial PIM
* Best practices when making the transition to a commercial PIM
* How to align your PIM strategy to a logical data model

SPEAKERS
Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.