Marketing Operations and Automation

Do you know what the future of retail holds?

Many changes have hit retail in this year’s whirlwind of unpredicted events!

Some of these changes are here to stay, while others may continue to evolve, especially as digital transformation is playing a big role and e-commerce is almost certainly a must.

So where do retailers go from here? Where do they begin and how can they know and better understand their customers in-store and online?

By going BACK TO THE FUTURE OF RETAIL of course!

Please join our speakers:
- Chakyl Camal, CEO, Panthera Technology Group
- Hassan Seoud, Solutions Consultant, Tealium

For our latest virtual fireside chat - ‘Back to the Future of Retail‘ on Thursday, 26th November at 2:00pm AEDT.

Get tips and advice to help you tackle where the retail industry is headed.

Learn everything you need to know about customer data changing the shopping experience in 2020 and beyond!

No time machine will help you here, be sure to register to save your spot!

Become a TapClicks Expert! Join our Product Training team for a brief conversation about the latest features from our engineering team. Also, learn about Tips & Tricks to help you work smarter.

Ci stiamo avviando verso un futuro sempre più on line: questo processo è totale e genera nel tempo ulteriori nuove informazioni. Alle informazioni certe (di utenti registrati) si aggiungono anche quelle dei navigatori che non si dichiarano, ma che comunque lasciano tracce e preferenze. Una buona tecnologia è in grado di qualificare e inserire questi “ignoti” in profili molto precisi, utili ad elaborare una relazione on line
con la controparte sempre più soddisfacente per entrambi.

Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.

昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。

The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
• Artificial Intelligence and Machine Learning
• Automation and Robotics
• Core network technologies and 5G

Attendees to this webinar will hear about:
• The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
• Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
• How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

Speakers:
Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
Simon Parry, CTO, Nokia Enterprise UK, Nokia
John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business

Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.

How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

- Build trust in times of uncertainty
- Create a central source of trusted customer data for your decentralized workforce
- Double down on digital in times of lower foot traffic
- 4 ways Tealium can help
- And much more!

Now more than ever, the global pandemic has created a need to accomplish more virtually. How will your email marketing stand out above the crowd in a world dominated with email marketing campaigns? Email alone is not enough in today’s on-demand economy. Today’s customers want to ask and receive instantly. Once you’ve driven your customer to your website, then what? What if they can’t find what they’re looking for? Ed and Anu recommend combining email and AI chat to increase the interactive engagement factor by 10X, handle objections and advance the cycle faster to deliver highly qualified prospects to sales who don't have the option of in-person meetings.

Related topics that will be discussed:
- Combining AI Chat with Email Creates a Richer Conversation
- Intelligent Chat Builds Relationships, While Email Retains Customers
- Intelligent Chat is Immediate, While Simultaneously Email Plays the Long Game

Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.

With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

Watch Kylie Alexander, Marketing Operations Manager and lead scoring expert, share how you can create a lead scoring model that will scale with your business.

You'll learn:

How to partner with the right stakeholders to make decisions that are aligned across the business

Lessons the Marketo Engage operations team has learned so you don't make the same mistakes

How to plan for a scoring model that will scale

John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

We hope you will leave inspired anew about the power of storytelling in ABM.


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Got a question about marketing analytics? Matt Hertig is here to help.

Each month, Matt shares the strategies and lessons he’s accumulated in more than 13 years as the CEO of Alight Analytics, helping marketers win with data.

So bring your questions (and bring a drink) to our live monthly Q&A. Send questions in advance to hello@alightanalytics.com, or submit them during the session.

Learn top rewarded video integrations by game type!

Research has shown that the ad-supported model of in-game advertising is a major win for
publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
gaming revenue ($82.6B) – and that number is expected to triple by 2024.

But no matter your game genre, if your goal is to maximize the revenue impact of ad
monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
latest best practices and research on what works best for your genre.

In this VB Live event, experts will share stats and user sentiment from research and analyst
reports covering everything from the best ad formats for every game type — from casual and
hypercasual, to strategy, action, and RPG, social casino games and more.

You’ll get an in-depth look at the best rewarded video entry points for your game type, including
what works best for each genre, common placements, design innovations and value exchange.
And you’ll learn about how to test ads in your game, no matter what genre it is.

In this webinar you’ll learn:
- Insights into in-app ad success by genre
- The best rewarded video entry points for each game genre
- How to leverage common A/B testing methods
- How to make sure ad integrations complement in-app purchases
- How leading publishers test and prove the revenue potential of ads

Speakers:
- Kiel LeBaron, Senior Director, Ad Monetization, Jam City
- Hahn Kim, Strategic Partner Manager, Facebook Audience Network
- Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)

So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

You will learn about:
- Tips for starting your own game studio
- The landmines you should watch out for
- The best way to approach technical decisions as you grow

Speakers:
- Glen Schofield, Chief Executive Officer, Striking Distance Studios
- Emily Greer, Co-founder & CEO, Double Loop Games
- James Dobrowski, Managing Director, Sharkmob London
- Jonathan Singer, Senior Manager – Global Games Industry, Akamai
- Dean Takahashi, Lead Writer, GamesBeat (moderator)

Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

In this webinar, you will learn:

Why componentized content is a requirement for personalization
The 3 biggest pitfalls of componentized content (and how to avoid them)
What an enterprise component eco system really looks like

Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator.

In this webinar we’ll explore:
- How to turn your customers into advocates with marketing automation
- Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
-Real-life examples of programs that engage around your product and service offerings
- Ways to expand your relationships with brand advocates

As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?

Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life

Discover how a CDP can help you take advantage of this digital spike with the ability to:

- Find new customers without relying on third-party cookie tracking
- Uphold and adjust privacy preferences with access to consent data in real time
- Increase return on ad spend and click-through rates like the Utah Jazz!

Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers.

It’s where action turns into revenue.

There are numerous features that factor into your inbound lead conversion rate -- everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important.

In this webinar, we’ll take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.

Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.

Improving the customer experience – innovation and automation for the digital savvy enterprise.

Customer experience is a top five priority for CIOs around the world: the pandemic has only increased the importance of digital communications, enabling effective and efficient interaction with customers whilst reducing reliance on overburdened agents.

Verizon employs over 130,000 people around the world and around 30,000 contact centre agents. Within the United States, it has recently introduced Google Contact Center AI into centres which serve 94 million subscribers and provides advanced natural language processing techniques to deliver a faster, more accurate interaction. During this session, Steffen Selbmann, a contact center specialist based here in Europe, discusses our use case: why Verizon decided to make this investment and the benefits it promises to deliver.

In this two-part webinar series, we will dive into what it means to scale ABM based on your organization’s maturity. ABM is more critical now than ever, BUT there is still a place for some traditional Demand Generation (there we said it!)

In part 1, we will define what “scaling ABM” even means. (Hint: it’s different for every company). We’ll also walk through what it is to do ABM with Demand Generation elements by showing real-life stories of companies who are doing it with success.

Watch this webinar and learn how to:

-Define what ABM at scale looks like for your company.
-Harness the power of both Demand Generation and ABM.
-Deliver results with ABM no matter where you are on your scaling journey.

New year resolutions are a time-honored tradition: they mark the departure from bad habits and unrealized goals of one year and the optimism and renewed focus for the next. But 2020 has been a year unlike any other. A global pandemic increased the enterprise attack surface exponentially and handed bad actors a perfect opportunity to double down on attacks, leaving many security teams spread thinner than ever.
David Grady, Verizon’s Chief Security Evangelist, has some suggestions for enterprise security leaders on how to rethink and reset for next year. He offers eight resolutions you can make today to secure your organization, energize your team and prepare yourself for 2021 and beyond. 
Resolving to become a more formidable opponent to security adversaries requires more than installing new policies or purchasing more security software. It involves tapping into valuable internal and external resources to improve your security program and grow as an individual leader and as a team. 
Join this webinar to learn:
•How to start 2021 with well-balanced set of priorities
•How to set goals that will make your organization more secure
•Why threat intelligence is so important to improving your organization's security posture

The New Normal has accelerated the auto industry’s race toward a superior ecommerce-driven customer experience for new car sales and aftersales. But the obstacles are many:

· Lackluster digital retailing experiences—characterized by misalignment of dealer and OEM offers plus an absence of real-time inventory access—are undermining a full digital shift.
· Fragmenting paths-to-purchase have increased the importance of marketing attribution as consumers turn their attention, interest, and buying activity to digital channels.
· A siloed approach to managing data—created by the distinct repositories OEMs and dealers maintain for customer, transactional, and marketing performance data—is inhibiting insights and activation.

As automakers learn to leverage data and undergo digital transformation at the same time, marketers are also looking into the future to better position themselves. Discover the future of automotive marketing in a customer-centric world.

Topic: Dark, Deep, Surface Web Hunting

Join us—the Verizon Threat Research Advisory Center – for our Monthly Intelligence Briefing (MIB) to discuss the dark, deep, surface web hunting and the current cybersecurity threat landscape.

Farzad Seihoun with the Verizon Threat Research Advisory Center will cover:
•Defining the space and accessing it
•Overview of what the dark web hunting team is seeing and reporting
•Dark web hunting as a service solutions

And then we'll turn things over to David Kennedy, Managing Principal, Open Source Intelligence to cover:
•Current Intelligence Overview
•Attacks and Threat Indicators
•Latest Malware Trends
•Significant Vulnerabilities

If you have any questions that you'd like us to cover on the call, please send them to the following email address: Intel.Briefing@verizon.com

By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

We will cover:

- Key segmentation models every marketing team should be using
- Which models work best for certain campaigns
- Customer segmentation best practices
- The importance of blending first and third party data for audience selection