Marketing Operations and Automation

Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.

In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.

Learn about the trends that will impact your business growth in 2019 and plan effectively to achieve your goals.

It's time to build your strategy and sign off on your budget for the coming year. However, with all the change occurring around us, this year might feel more daunting than other years, so we've put together a webinar to showcase the trends that we believe will influence your organisation's strategy to help you with that all-important planning.

Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.

Join us for a 30-minute discussion on:

- The importance of lateral thinking in digital analytics

- The 3 components of building an impactful digital analytics programs

- How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience

Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.

Join author, speaker, and marketing insights leader Mathew Sweezey to unpack the relentless changes in the marketing automation landscape. See how marketing automation is becoming more contextual for leads that expect customized, just-in-time messaging; more connected across multiple platforms and devices; and more complex. You’ll learn how to leverage Automation 2.0 with tools and strategies that will keep you ahead of these constant changes...and ahead of your competitors. Hosted by Alex Ortiz, VP of Marketing at Tray.io.

Watch this webinar recording to learn how to:

- Execute modern messaging: right message, right time, right person
- Utilize a connected marketing strategy across all channels
- Master the complexities of marketing automation
- Put the power of Automation 2.0 on your side

In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.

This Webinar Will Cover:
- DMPs, DSPs and CDPs definitions and use cases
- How to leverage/enrich 1st party data inside existing martech and adtech
- Security and ensuring you maintain customer privacy and ethical use of data

How far along are we when it comes to digital transformation? EIS set out to discover the answer by launching an industry-wide ‘State of Digital Business’ Survey which asked respondents to share their data readiness, planned digital projects, future goals, and more.

This month, we’re ready to share these results with you. Join Seth Earley, Founder and CEO, Earley Information Science, and Jennifer St. Hill, COO, as they present results from our December 2018 ‘State of Digital Transformation Survey.’

You will learn:

**The trends your peers are experiencing that are driving digital business initiatives within your organization.
**The challenges your peers are facing when implementing a digital business strategy, as well as the tactics they’re using to overcome those challenges.
**Common (and not so common) digital business initiatives that are underway within your peer companies.

We hope you'll join us on January 30th at 1:00PM ET to find out "The Real State of Digital Business for 2019."

Hear about how this leading accountancy firm chose Workbooks, the integration between Workbooks and CCH, how they can now quickly report on sales and marketing activities to make informed decisions and ensure they focus on activities that win business.

Conversational AI made traction into many areas in 2018 with a growing number of businesses moving toward harnessing the power of conversational AI for a more diverse set of use cases, to increase productivity and drive higher performance across marketing, sales, and other organizations.

Watch our exclusive 2019 Predictions video fireside chat featuring Conversica CEO Alex Terry and Conversica Chief Scientist Sid J. Reddy, as they discuss the 10 ways that Conversational AI will evolve in 2019. Moderated by Conversica CMO Rashmi Vittal.

In this webinar, you will get a sneak peek into our predictions around:

- How AI will enable a truly augmented workforce
- How AI will turbocharge Marketing in 2019
- How Sales teams will improve their visibility and accountability through AI
- How AI will technologically advance into emotional intelligence
- How AI will progress to include omnichannel and multi-turn communications

Today’s companies are feeling pressure like never before. Global shifts in social demographics play out against a backdrop of rapid urbanisation and digital revolution. How do firms engage with companies operating in new economic centres? What does service as a commodity actually look like?

This webinar will explore how these global trends impact all professional service organisations, and asks how can technology enable firms to maintain the upper hand?
Specifically, the importance of relationships will be highlighted, and the question asked if technology will become the driving force behind this most human of enterprises.

Join this webinar to keep up-to-date on the trends likely to make an impact on your business.

Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.

Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.

Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
Tip #3 — How to be the go-to resource and help buyers find relevant case studies.

ABOUT DEB MONFETTE

Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.

Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.

In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.

We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.

Takeaways from this webinar:

* Attendees will learn how to make their source content global-ready

* Understand the technologies used to deliver exceptional multilingual digital experiences

* See how AI is helping shape the digital landscape

Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.

Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.

ABOUT RAHEL ANNE BAILIE

Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.

Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.

Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.


ABOUT TOM JOHNSON

Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.

This webinar is ideal for B2B Business Owners, Salespeople and Sales Leaders who want to quickly fill their sales pipeline and accelerate their sales results with field-proven techniques.

Secure your attendance now!

The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.

But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:

- How stringent data protection regulations will continue to impact marketing
- Intent data, on-demand video programs, and legitimate interest
- Ideas on targeting your core prospects ethically and efficiently

See how Workbooks have helped Soak manage their customer enquiries process.

Innovit and 1WorldSync experts discuss the Arthrex Journey” Achieving Data Requirements for UDI & Beyond and the delivery of a PIM Lite solution

If you are a B2B business owner or run a B2B business and want sustainable sales growth then this is a must-see webinar for you!

Peter Strohkorb, international expert on customer centricity in sales and marketing (smarketing) outlines the ten customer touch points that will make or break your business.

Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.

Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:

- 5 factors that are changing a customers experience

- How data plays a critical role in creating engaging and meaningful moments

- 5 mandates for adjusting to the evolving expectations of customers

- And so much more!

IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.

How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.

To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!

Registration is free.

Attend and learn:
* How virtualization platform options on the market compare
* Why to consider changing virtualization solutions
* How to choose the right virtualization solution
* How to save thousands in virtualization licensing costs

Speakers:
* Bhavani Yellapragada, AVP of DevOps, Nasdaq
* Mike Wronski, Principal Marketing Manager, Nutanix
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Dilan Yuksel, Host, VentureBeat

Sponsored by Nutanix

How to make it easy to do business with big box retailers by democratizing master data managment

Admit it: sometimes even you get bored with your company's content. After all, there's a limit to how many ways you can say the same thing to the same people. Or is there? As it turns out, the answer doesn't lie in figuring out ways to reuse and recycle your content. It lies in understanding how to re-mix your content around the ideas that matter most—to you and to your customers. In this highly interactive workshop session, Tamsen will show you how to do just that.

Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.

TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
 
Takeaways:

–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.

ABOUT WOUTER MAAGDENBERG

Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR. 

Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.

Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.

In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.

You will learn:

--How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
--The infrastructure you’ll need to consider when planning for your AI initiative
--How AI enables new product associations and personalized experiences to drive deeper engagement with your customers