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Marketing Operations and Automation

  • Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Trust is Golden: How Brands Can Prioritize Privacy in the Age of Data
    Jake Spencer, Product Marketing Manager, Tealium; Matt Berger, Content, Tealium; & Maltie Maraj, Sr. Counsel, Tealium Recorded: Jan 16 2020 48 mins
    Consumer sentiments are taking shape around the changing data privacy landscape. Consumers are now willing to trust brands they like, but data privacy is becoming more important to them especially as they become more aware of how that data is being processed and used.

    Join us for a discussion on the state of consumer data privacy based on recent research, as well as:

    - Why consumers default to trust -- and how brands can shore up that feeling

    - Why transparency is key throughout the customer journey

    - What companies can do to better serve the consumer in this landscape

    - Best practices for getting started addressing regulations like CCPA
  • [Quickinar] What is Conditional Processing?
    [Quickinar] What is Conditional Processing?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 6 mins
    For content, conditional processing is when similar but distinct content is delivered to different audiences. Watch the video and learn more.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    With Structured Content Reuse, your company knowledge is ready to deploy.
  • Squeeze More Revenue Out of Your Brand Campaigns ... conDati Shows You How
    Squeeze More Revenue Out of Your Brand Campaigns ... conDati Shows You How
    Ken Gardner, CEO and Founder - conDati Recorded: Jan 15 2020 29 mins
    At first glance it appears your brand digital ad campaigns are saturated. Throwing additional spend at them is not producing the revenue lift you hoped for. It seems you have hit the point of diminishing returns… but have you?

    Campaigns can appear saturated, especially if you limit analysis for bid optimization decisions to the confines of your ad platforms, but with the right tools in hand you could get 10%+ lift from those campaigns. In today’s complex marketing environment, an AI-based revenue optimization process that is continuous and sequential is needed. Sophisticated algorithms that identify high potential micro segments and can adapt to changes in market and competitive conditions are required to lift the return.

    Join conDati’s CEO Ken Gardner as he showcases how an online retailer leveraged conDati RevenueLift™ (an AI-driven marketing platform for campaign decisioning and predictive analytics) to drive an impressive 13% lift in e-commerce revenue over a historically low holiday period.
  • Using Intent Data to Fuel Your Sales Automation Programs
    Using Intent Data to Fuel Your Sales Automation Programs
    Charles Crnoevich, Head of Partnerships - Bombora and Shawn Elledge, CEO - Sales Lead Automation Recorded: Jan 15 2020 43 mins
    Join us for an educational webinar on how to use intent data to fuel your sales automation programs featuring Charles Crnoevich, Head of Partnerships at Bombora and Shawn Elledge, CEO of Sales Lead Automation and the founder of the Lead Generation Institute.

    You will learn:

    How to identify companies consuming content related to your products and services
    How to pull and prepare your data
    How to target ideal prospects at those companies using sales automation platforms
    What types of subject lines that will get your emails opened
    Body copy that generates responses
    The importance of email domain strategies
    How to manage responses
    How to develop cadences that ensure no lead gets left behind
  • 5 Best Practices to Transform your Webinar Editorial Calendar
    5 Best Practices to Transform your Webinar Editorial Calendar
    Nick Markwith, Director, Communities Recorded: Jan 15 2020 46 mins
    Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.

    Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.

    In this session, you will learn how to:

    • Understand what drives your audience
    • Explore new sources of novel editorial ideas and formats
    • Identify best practices to keep your audience engaged and nurtured
  • Quantifying the impact of marketing campaigns on your business using Real Impact
    Quantifying the impact of marketing campaigns on your business using Real Impact
    Hiral Jasani, Anand Prasad Recorded: Jan 8 2020 46 mins
    Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Recorded: Jan 7 2020 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • How to Reduce False Positives? - Intro to Fraud Accelerator
    How to Reduce False Positives? - Intro to Fraud Accelerator
    Chris Lowe, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jan 6 2020 8 mins
    A short introduction to TIBCO's Fraud Accelerator, an intelligent, automated, analytical system, that helps businesses reduce false positives and augment human intelligence with data science models that can help predict fraudulent business events.
  • Drive costs down with Vehicle Route Optimization
    Drive costs down with Vehicle Route Optimization
    Philip Walker, Transportation & Logistics Account Executive & Ashwin Datla, Senior Solutions Architect at TIBCO Software Inc. Recorded: Jan 6 2020 24 mins
    Based on McKinseys Navigating a World of Disruption 2019 report, the industries that stand to gain the mostvalue from AI are Travel, Transport and Logistics.

    With digital transformation, there's a polarisation of outcomes: winners win more, losers lose more.

    To win, we need to grasp the advantages of digital before your competitors do, and nowhere is this more true than in transport and logistics. Within these industries, vehicle route optimization is recognised as significant business opportunity. But what does it take to implement and stay ahead of the competition?

    This short webinar will show you how TIBCO’s Connected Intelligence Cloud provides the tools needed to make your vehicle route optimization journey a success.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Recorded: Jan 3 2020 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Fraud Investigation Management
    Fraud Investigation Management
    Chris Lowe, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jan 2 2020 7 mins
    Fraud is one of the biggest overheads for most financial firms. Detecting crime is hard as fraud constantly evolves and the tools have to be able to evolve with it. Also one of the key areas of focus for most firms is to address the cost of handling the false positives that all automated systems generate.

    Watch this short demonstration to learn how TIBCO’s advanced analytics and data science solutions can help you overcome these challenges.
  • Connected Intelligence in Financial Services
    Connected Intelligence in Financial Services
    Michael Araneta, AVP at IDC Financial Insights & David Rosen, Digital Transformation Thought Leader at TIBCO Software Recorded: Dec 23 2019 57 mins
    Connected Intelligence in Financial Services - Action plans for creating competitive advantage through data

    Banks and insurance companies are betting big on artificial intelligence and machine learning to give them the technological edge for more real-time, personalized, predictive services. A framework will help differentiate early winners and provide them with sustained advantages.

    Watch this webinar with guest speaker from IDC Financial Insights Associate VP Michael Araneta, and TIBCO Software Digital Transformation thought leader David Rosen.

    They have an inspiring conversation on what it takes to be disruptive in today’s challenging, competitive, and highly regulated financial services market.

    What you will learn:

    - Trends that reveal FSI company readiness for connected intelligence
    - Pitfalls to avoid & ways to bridge the gaps
    - AI & ML building blocks for personal, real-time, and predictive services
    - Essential guidance from IDC and 2020 predictions
  • The Easy Way to Document & Prove Consent for TCPA Compliance
    The Easy Way to Document & Prove Consent for TCPA Compliance
    Adam Chickman - VP of Sales at ActiveProspect Recorded: Dec 19 2019 10 mins
    The Telephone Consumer Protection Act (TCPA) requires proof of prior written consent to contact prospects via telephone or SMS. Learn how you can acquire proof of consent for every lead you generate or buy from a third-party vendor.
  • Data Strategies Designed to Improve Your Lead Generation Efforts
    Data Strategies Designed to Improve Your Lead Generation Efforts
    Jason Hubbard, VP of Growth, SalesIntel & Shawn Elledge, Founder of the Lead Generation Institute Recorded: Dec 18 2019 34 mins
    Please join us for an educational webinar on how to use advanced data strategies to improve your lead generation efforts.

    Research studies suggest it takes 6-13 touches to generate a sales qualified lead. So the role data plays in any sales or marketing strategy is critical. Data impacts your targeting options, personalization capabilities, and the number of channels you can touch your prospects which impacts your cadences and overall effectiveness in generating SQL’s. The better the data, the better the results, period.

    Shawn Elledge will share a case study where he decided to focus on data quality vs. quantity and how the campaign open rates nearly tripled and response rates jumped 1200% generating over 8 million in opportunities on 30 days.

    Joining Shawn will be Jason Hubbard, Vp of Growth at SalesIntel.

    You will learn:

    Advanced database strategies
    Data preparation for lead generation
    Data appending options
    Data workflows and processes
    Data collection methods
    What to look for in a data provider
  • CMO Discussion: Turning Marketing Data into Business Growth
    CMO Discussion: Turning Marketing Data into Business Growth
    Christy Marble (Visier), Elissa Fink (Former Tableau), Denise Persson (Snowflake), Linh Ho (conDati), Lynn Girotto (Amperity) Recorded: Dec 18 2019 76 mins
    In this video, an amazing lineup of CMOs share key learnings in leveraging data and tech innovations to drive successful business growth.

    Christy Marble, CMO, Visier
    Elissa Fink, Former CMO, Tableau Serial Board Member and Advisor
    Denise Persson, CMO, Snowflake
    Linh C. Ho, CMO and Co-Founder, conDati
    Lynn Girotto, CMO, Amperity

    From the CMO fireside chat at Date/a Night Seattle held July 23, 2019.
  • The event marketing opportunities you’re probably missing
    The event marketing opportunities you’re probably missing
    Cvent x VentureBeat Recorded: Dec 17 2019 60 mins
    Your live events, the ones you host, and the ones you sponsor, can do so much more. How do you know the marketing spend you’re investing is reaping sufficient ROI? And how do you measure the gains you're making over time?

    Event marketing technology can help demystify the whole process — and they're the key to event marketing success. When you integrate your events into your overall marketing mix, each one becomes an opportunity to reach, engage, and convert new customers. They'll play a central role in driving adoption, boosting customer loyalty, and opening up brand new ways to upsell and cross-sell across your company.

    To learn more about how to make event marketing a meaningful portion of your overall marketing budget, the event tools and tech that work with the marketing automation platform and CRM you already have, and how to win demonstrable results with every event, don't miss this VB Live event!

    Register for free!

    You'll learn how to:

    -Pitch events as an important part of a holistic marketing strategy to leadership
    -Run an integrated event marketing program and optimize it for success
    -Capture the data that uncovers attendee behavior at events

    Speakers:

    -Patrick Smith, CMO, Cvent
    -Sharon Summers, Director, Global Events, CPA Global
    -Ivo Lukas, CEO/Founder, 24Notion

    More speakers coming soon!
  • Product Experiences: A/B Testing for Better App Design
    Product Experiences: A/B Testing for Better App Design
    Alexandra Moeser, Jay Magdani Recorded: Dec 17 2019 23 mins
    Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product.

    Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.

    In this webinar, learn how to:

    - Optimize app design to improve customer lifetime value and increase retention
    - Create effective goals and hypotheses with our proven best practices
    - Reduce cart abandonment and increase sign-ups
    - Save hours of developer time and make fewer App Store submissions
  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, TIBCO Software Inc. Danny Stout, Sr. Solutions Consultant, TIBCO Softwar Recorded: Dec 17 2019 8 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    How multi-variate statistical process control can help to detect deviations from a baseline
    How to monitor in real time the OEE and produce a 360 view of your factory
    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • End user computing trends, predictions, and best practices for 2020
    End user computing trends, predictions, and best practices for 2020
    Ruben Spruijt, Senior Technologist at Nutanix and former CTO at Frame Recorded: Dec 12 2019 59 mins
    Nowadays business consumers expect a modern workspace to get work done, recruiting and retaining new talent has become a bigger challenge, and keeping employees engaged and productive has become more difficult than ever. IT departments are faced with an increasingly mobile workforce with devices that need to be updated, optimized, and secured no matter where they are in the world.

    That's why Desktop-as-a-Service (DaaS) is disrupting end user computing and virtual desktop infrastructure, and companies like Google and Microsoft are getting into the mix. They're partnering with end user computing firms to create solutions that can run remote applications and desktops on any device, vastly improving the user experience and making the lives of your business consumers and IT department so much easier.

    Data is centralized and infinitely more secure, the IT department can manage thousands of workspaces anywhere in the world from one console, and the end user's device, whether it's their own or corporate-owned is optimized, making the experience faster and easier to use than ever.

    For a look at the latest developments in End User Computing (EUC), virtual desktop infrastructure (VDI), and DaaS, the pros and cons of VDI versus DaaS, unique use cases and more, don't miss this VB Live event!

    Registration is free here!

    Key takeaways:

    + Tips and advice for VDI and DaaS success in 2020
    + How DaaS and VDI is evolving, and how to prepare your IT department
    + Pros and cons for Desktop-as-a-Service vs. VDI
    + Best practice for DaaS in public clouds and on-premises
  • A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    A Winning Demand Gen Strategy: Optimizing the Funnel Across the Buyer's Journey
    Mike Madden, Head of Commercial, Tim Ozmina, Sr. Marketing Specialist, Hayley Ferrante, Sr. Marketing Specialist, Marketo Recorded: Dec 12 2019 49 mins
    You'll learn:

    - How to select lead generation programs and evaluate successes
    - How to plan email and nurture programs to move prospects through each stage of the marketing funnel
    - Strategic tactics to create sales-ready leads
  • The New Decade for Events: What to Expect in 2020
    The New Decade for Events: What to Expect in 2020
    James Huddleston, VP of Marketing, Certain Recorded: Dec 11 2019 61 mins
    Join our panel of industry experts & influencers as we dive into what to expect from events in 2020. We'll look at top trends from 2019, and cover a range of topics including:

    - Event marketing & promotion
    - Personalizing the attendee experience
    - Event technology
    - Event data management
    - Privacy & security
    - And much more!

    Panelists:
    * Nick Borelli, President of Borelli Strategies, Events Industry Influencer
    * Kathy Isola, Chief Customer Officer at Certain
    * Merideth Ranahan, Sr. Manager of Executive Event Production at Capital One
    * Beth Tiltges, Director of Field Marketing at Demandbase
  • Data, Data Everywhere — But Where are the Campaign Insights?
    Data, Data Everywhere — But Where are the Campaign Insights?
    John Lovett - Senior Director (Search Discovery) and Kelly McKeown - Senior Director, Revenue Marketing (conDati) Recorded: Dec 11 2019 54 mins
    Marketers continue to be inundated from all sides about artificial intelligence (AI) and machine learning. But what good is it when your campaign data exists in silos and you can’t see the “big picture” to actually understand your customer engagement better and improve your marketing campaign results?

    It’s now time to capitalize on the real gains AI and machine learning (ML) can provide to unify, anticipate and activate the cross-channel insights that are hidden within your customer journeys.

    Join our martech and data insights experts as they show you how to use AI and ML to drive pipeline and revenue growth. You’ll learn techniques to better plan, manage and execute your digital campaigns.

    Watch this webinar and learn:

    Ways to blend data silos to create a unified measurement data set
    How to define KPIs that matter to see what actions need to be taken
    Techniques to course correct campaigns in real time
    Tips for more accurate pipeline and revenue forecasting
  • Measuring Website Usage and Taxonomy Effectiveness
    Measuring Website Usage and Taxonomy Effectiveness
    Eli Cooley, Solution Architect, EIS & Jason Hein, Director of Delivery, EIS Recorded: Dec 11 2019 29 mins
    Use analytics to understand and optimize your Taxonomy to drive high-performance eCommerce.

    In this session you will learn how many organizations leverage analytics to better harmonize their product taxonomy and their eCommerce capabilities for greater revenue and profit.
  • The 3 product experimentation pitfalls & how to avoid them
    The 3 product experimentation pitfalls & how to avoid them
    Jon Noronha, Director of Product Management at Optimizely Recorded: Dec 11 2019 53 mins
    To make the most of the products they design, product teams need to keep iterating, time and again. Experimentation is an incredibly powerful technique — the trick is choosing the right metrics to measure. Choose the wrong ones and you've A/B tested yourself into a hole, and sent your product in exactly the wrong direction. It's time wasted, opportunities wasted, and a big hit to your budget.

    Join this VB Live event now and come away with a blueprint for avoiding the experimentation mistakes and faulty A/B testing habits that can lead product teams down the wrong path, the common errors product teams encounter, tips to avoid pitfalls, and more.

    Registration is free here!

    You'll learn about:

    - The most common mistakes product teams make when running experiments
    - Which metrics correlate best with your business’s success
    - Strategies to scale experimentation across multiple teams and squads
    - How the world’s top technology companies are able to experiment on all product decisions

    Speakers:

    -Jon Noronha, Director of Product Management at Optimizely
  • Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Digital Transformation of Manufacturing: From Reactive to Proactive Management
    Mike Alperin, Manufacturing Industry Consultant, TIBCO Software Data Science team Jan 21 2020 2:00 pm UTC 49 mins
    A major transformation is taking place in manufacturing. New capabilities for processing streaming sensor data—along with big data, machine learning, and edge technologies—are driving the industry from reactive problem-solving towards increasingly proactive management of equipment, processes, products, and factories. It is now becoming possible to aggregate, analyze, and rapidly act on vast quantities of data being generated.

    In this webinar, discover how we are enabling customers with solutions such as predictive maintenance, automated pattern classification, anomaly detection, and product and process digital twins.
  • Top Five Privacy Predictions for 2020
    Top Five Privacy Predictions for 2020
    Daniel Barber, CEO and Co-founder, DataGrail and Anthony Stark, General Counsel, ZoomInfo Jan 21 2020 7:00 pm UTC 45 mins
    Join this webinar to hear from DataGrail's CEO and Co-founder Daniel Barber and ZoomInfo General Counsel Anthony Stark to learn more about the compliance landscape for 2020 and the trends we predict for the year ahead that will impact privacy and legal professionals.

    As the systems have become more complex and the lines around ownership more blurred, the explosion in data collection - not just the volume but also the variety and velocity of data - has led to some major security and privacy concerns.

    While we’ve made headway with the data privacy regulations that exist today, we shouldn’t be surprised if consumers demand more. As we head into a new decade, 2020 will be the year that data privacy regulation finally takes off and the government begins to put stakes in the ground for a national privacy framework.
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Jan 21 2020 7:00 pm UTC 45 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Jan 22 2020 1:00 pm UTC 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    AI's Impact on Financial Service & Insurance - The Good, The Bad & The Ugly
    Mark Palmer, SVP and General Manager of Analytics at TIBCO Software & David Skerrett, Digital Transformation Leader Jan 23 2020 11:00 am UTC 59 mins
    Delve into the FSI computing trends that will facilitate next-generation banking systems. From adaptive data science for real-time and predictive intelligence, to visual intelligence that helps humans effectively “query the future,” this webinar examines:

    - How artificial intelligence is innovating the industry and how humans and machines can combine to achieve strategic enhancement
    - How FSI leaders can make sense of millions of data points and turn them into meaningful insights, and how AI is making this easier than ever before
    - How data analytics is transforming risk and fraud management
    - Discussions and participant poll results surrounding the good, the bad, and the ugly of AI
  • Benchmarking CDPs to fuel better insights, personalization and compliance
    Benchmarking CDPs to fuel better insights, personalization and compliance
    CMO at BlueVenn, Anthony Botibol & Managing Partner at Winterberry Group, Michael Harrison Jan 23 2020 3:00 pm UTC 45 mins
    Enterprise marketers face an increasingly complex marketing mandate, driven by changing consumer behaviour and privacy challenges. Marketers increasingly look to Customer Data Platforms (CDPs) to act as a solution to address these challenges, but confusion still persists about the technology and its role.

    BlueVenn’s CMO, Anthony Botibol will be joined by Michael Harrison, Managing Partner at Winterberry Group to discuss the origins of data management, core and adjacent CDP capabilities, how to solve common business problems, and a benchmark of CDP capabilities that will help you to make the best choice for your CDP needs.

    Webinar Agenda

    •The different segments of CDP vendor
    •CDP market trends, dynamics and growth
    •Defining ‘Core’ and ‘Adjacent’ CDP capabilities
    •How different segments of CDP stack up in terms of capability
    •What type of CDP your company needs
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Jon Mycroft, Jeff Kunken, Roma Patel, BrightTALK Jan 23 2020 5:00 pm UTC 60 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest milage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    CCPA and Ongoing Data Privacy: Opt-In, Opt-Out and Consent Optimizations
    Julian Llorente, Director of Product, Privacy, Tealium & Jake Spencer, Product Marketing Manager, Tealium Jan 28 2020 5:00 pm UTC 45 mins
    The CCPA is much more than an opt-out button, but that little button holds the key to your ability to collect and use data about your customers. As a critical part of the customer experience — and a determining factor in whether you’ll be able to turn that customer experience into usable customer data and profiles — the consent request will be a critical part of your funnel optimization.

    Join to learn how brands should be thinking about consent management in the changing data privacy landscape and review a checklist for brands looking to optimize their CCPA opt-out.

    You’ll also learn:

    - How CCPA opt-ins to "Do Not Sell My Data" will affect the working experience of your marketing and data teams

    - Why you should think of consent as the first part of your funnel

    - 5 things you should be doing to optimize your opt-out

    - The ROI of building consent directly into your data collection capabilities
  • Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Augment Human Capability with Intelligent Automation for Superior ‘In Moment CX’
    Geetali Raj, Head, Solutions & Presales – Intelligent Process Automation, Automation & AI, TCS Jan 29 2020 2:00 pm UTC 29 mins
    Happy employees make happy customers. Automation and AI play a significant role in enabling employees to provide an ‘In the Moment’ experience at every touchpoint in the customer journey. Learn how intelligent automation elevates the role in delivering seamless customer experience.
  • The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    The Secret Sauce to Better Leads and More Sales Revenue by leveraging LinkedIn
    Peter Strohkorb Jan 29 2020 9:00 pm UTC 60 mins
    If you are in a Sales role you must not miss this webinar on how to generate sales leads on LinkedIn.
    BUT THERE IS A TWIST.
    Unlike other forums, this is not about YOU learning how to do it yourself.
    Instead, Peter will show you how you can have a constant stream of high-quality engagements with your ideal prospects WITHOUT you having to do much work at all!

    So, if you are in Sales you must not miss this critical webinar. Book yourself in now.
  • Demystifying Customer Data Platforms, with Winterberry Group
    Demystifying Customer Data Platforms, with Winterberry Group
    Michael Harrison, Managing Partner of Winterberry Group Jan 30 2020 6:00 pm UTC 60 mins
    Everything you've always wanted to know about Customer Data Platforms.

    Marketers are dealing with more technology than ever. The average martech stack includes 14 tools which leads to huge problems for marketers when trying to get a clear picture of their customer journeys, personalize ads and messaging across channels, and unify their customer data.

    Enter the Customer Data Platform.

    Join Winterberry and Arm Treasure Data to learn more about what a CDP is and isn’t, current market trends, CDP best practices and real life success stories online!

    ************

    Speaker: Michael Harrison, Managing Partner of Winterberry Group

    With 20 years of marketing experience, Michael leads Winterberry Group’s marketing consulting practice. He brings strategic and executive competencies in all aspects of business and digital transformation, customer journey mapping, omnichannel development, marketing operations, supplier management, data integration and management, data procurement, prescriptive and predictive analytics, and quantitative analysis.

    Before joining Winterberry Group, he served as Chief Strategy Officer at Ansira. In this capacity, Mr. Harrison led the strategic direction of Ansira and their clients including, but not limited to Domino’s, Panera, Nestle N.A., Mitsubishi, and La-Z-Boy. He was accountable for strategic planning, analytics, technology development (data and digital), programmatic and social media.

    The Winterberry Group is a specialized management consultancy that offers more than two decades of experience and deep industry expertise in the intersecting disciplines of advertising, marketing, data, technology and commerce.

    Leveraging a combination of custom consulting methodologies, intensive research efforts and decades of operating experience, Winterberry Group supports its clients'​ growth objectives through a wide range of services, including growth strategy, data-driven marketing transformation, M&A transaction support, and market intelligence.
  • 6 Integrated ABM Campaign Considerations for 2020
    6 Integrated ABM Campaign Considerations for 2020
    Leanne Chescoe, Sr. Manager, Marketing, Demandbase and Tenessa Lochner, Sr. Manager ABM Education, Manager, Demandbase Feb 5 2020 10:00 am UTC 52 mins
    Calling all Marketers!

    It is officially the year 2020, so what’s your vision?
    No seriously — no pun intended. What is your 2020 vision?
    When it comes to kicking off the new year with a full-funnel ABM campaign, there are quite a few things to consider.

    - Consideration 1. What programs should you stand up to support business objectives?

    - Consideration 2. How do you enable sales with kick-ass field marketing events that meet key accounts where they’re at?

    - Consideration 3. Does your content strategy ladder up to key themes, objectives, personas and pipeline goals?

    - Consideration 4. What about direct mail?

    - Consideration 5. You know you should leverage webinars, but how much is too much?

    - Consideration 6. ABM is better with friends, so when and how should you leverage strategic partnerships every step of the way in your ABM journey?

    Register today so that you can get real-deal, actionable insights on this marketer-to-marketer style webinar. During the session, Leanne and Tenessa will layout a best-in-class framework for full-funnel ABM along with recommendations on how your team can turn these considerations into action.
  • 4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    Jeff Kunken, Jon Mycroft, BrightTALK Feb 11 2020 5:00 pm UTC 60 mins
    The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

    Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
    In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
  • Marketing Analytics: How to Ask Better Questions for Better Campaign ROI
    Marketing Analytics: How to Ask Better Questions for Better Campaign ROI
    Matt Hertig, CEO and Co-founder, Alight Analytics Feb 11 2020 5:30 pm UTC 60 mins
    When most marketers plan a campaign, they’re trying to answer the same basic questions: Who should we target? Where should we spend our budget? When should the campaign start and stop?

    But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking better questions.

    In this session with Alight Analytics CEO Matt Hertig, you’ll learn …
    -Why it’s so difficult to use data to guide campaigns
    -How to shift from “who” to “how” questions in your marketing strategy
    -How to get the data necessary for increased marketing performance
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Feb 12 2020 6:00 pm UTC 60 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • How Small & Midsize Agencies Can Turn Marketing Analytics into a Profit Center
    How Small & Midsize Agencies Can Turn Marketing Analytics into a Profit Center
    Blake Hodges - Account Director at Alight Analytics & Meghan Dimas - Marketing Analytics Manager at Infinity Marketing Feb 20 2020 5:00 pm UTC 60 mins
    Repeat after me: Your agency CAN succeed with marketing analytics. You CAN turn data into a reliable source of business, revenue and actionable insights.

    In this webinar, you’ll hear the story of Infinity Marketing, a Greenville, SC agency that has built a successful, profitable analytics program — in just a few short years, with a team of two.

    You’ll learn:
    -Why efficiency is the foundation of a profitable analytics practice
    -What kinds of technology, talent and support you need to produce reporting and analysis at scale
    -How to create a tiered analytics offering that appeals to clients at all price points
  • Setting Up for CCPA Compliance: A Technical Deep Dive
    Setting Up for CCPA Compliance: A Technical Deep Dive
    Julian Llorente, Director of Product, Privacy @ Tealium and Jake Spencer, Product Marketing Manager @ Tealium Feb 25 2020 5:00 pm UTC 60 mins
    It may feel like there are a million things to do to meet the CCPA’s requirements, but starting by focusing on the customer experience of the “Do Not Sell My Personal Information” button and the way that your tag manager integrates with your consent management is a great place to start as the clock counts down to enforcement on July 1, 2020.

    In this webinar, we will be walking through exactly what you will need to get set up with Tealium and your Consent Management Platform (CMP). Join to see how technology, teams and strategies combine to put data privacy into practice for CCPA. Viewers will also take a deep dive into how Tealium can help in regulatory compliance efforts and consent management.

    You’ll also learn:

    - How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with other Consent Management Platforms (CMP)

    - How to bring together teams and technology to implement your data privacy strategies

    - Where you GDPR efforts can help in getting you ready for CCPA enforcement
  • Top 5 Customer Data Platform use cases for multi-channel retailers
    Top 5 Customer Data Platform use cases for multi-channel retailers
    Jim Kelly, Principal Consultant at BlueVenn Feb 26 2020 3:00 pm UTC 45 mins
    Multi-channel retail organizations struggle to truly understand their customers and the buyer journey, due to consumers touching as many as seven or more online or offline channels on their path to purchase. This creates a myriad of use cases and business requirements for technology purchases that need to be answered to enable the retailer to maximize revenue across the entire customer journey.

    By ingesting, cleansing and unifying first, second and third party data sources Customer Data Platforms can piece together all the touchpoints to create a full view and then enable the activation of data to maximize personalization and attribution requirements.

    In this webinar we’ll explore the top 5 use cases from hundreds of multi-channel retail organizations to help you to uncover yours, and to help you make better choices when investing in database marketing solutions.
  • Best Practice: Using Intent Data to Identify, Personalize and Orchestrate
    Best Practice: Using Intent Data to Identify, Personalize and Orchestrate
    Chief Revenue Officer at Intent Data, Ed Marsh & Solutions Consultant at BlueVenn, Gabrielle Schneider Mar 25 2020 3:00 pm UTC 30 mins
    The Single Customer View provides marketing with a complete view of every customer or subscriber, and as new data become available, the SCV improves. The new 3rd party data on the block is “intent data” and if you’re not using it yet then you’ll get left behind. Discover how to combine intent data with a CDP to deliver the most complete 360˚ Single Customer View ever!

    Discover how:

    •To apply Intent Data to both B2B and B2C marketing strategies
    •To supercharge your retargeting and advertising strategy using Intent Data
    •The different types of Intent Data and why they’re important
    •Intent Data fits into your scoring models
  • How to Grow Your Startup and Scale Your Product Using Rigorous Research
    How to Grow Your Startup and Scale Your Product Using Rigorous Research
    Robert J. Lewis, Ph.D. Jun 17 2020 5:00 pm UTC 60 mins
    A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.

    Participants will learn:

    - How to define their business problem better, and choose the right method(s) to solve it.

    - How to practically implement several very useful methods without the need for proprietary software.

    - How to leverage the data they already have to find insightful patterns.

    - Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
    Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.

    About the speaker:

    Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective.  Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.