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Marketing Operations and Automation

  • Back To The Future of Retail Fireside Chat
    Back To The Future of Retail Fireside Chat
    Chakyl Camal, CEO, Panthera Technology Group & Hassan Seoud, Solutions Consultant, Tealium Recorded: Nov 26 2020 35 mins
    Do you know what the future of retail holds?

    Many changes have hit retail in this year’s whirlwind of unpredicted events!

    Some of these changes are here to stay, while others may continue to evolve, especially as digital transformation is playing a big role and e-commerce is almost certainly a must.

    So where do retailers go from here? Where do they begin and how can they know and better understand their customers in-store and online?

    By going BACK TO THE FUTURE OF RETAIL of course!

    Please join our speakers:
    - Chakyl Camal, CEO, Panthera Technology Group
    - Hassan Seoud, Solutions Consultant, Tealium

    For our latest virtual fireside chat - ‘Back to the Future of Retail‘ on Thursday, 26th November at 2:00pm AEDT.

    Get tips and advice to help you tackle where the retail industry is headed.

    Learn everything you need to know about customer data changing the shopping experience in 2020 and beyond!

    No time machine will help you here, be sure to register to save your spot!
  • What's New at TapClicks - Nov 2020
    What's New at TapClicks - Nov 2020
    TapClicks Training Recorded: Nov 25 2020 32 mins
    Become a TapClicks Expert! Join our Product Training team for a brief conversation about the latest features from our engineering team. Also, learn about Tips & Tricks to help you work smarter.
  • CDP -  Soluzioni in tempo reale per la nuova Customer Experience
    CDP - Soluzioni in tempo reale per la nuova Customer Experience
    Umberto Giuliani (Country Manager Tealium Italia) & Renato Comes (Responsabile vendite e Marketing TecnetDati) Recorded: Nov 25 2020 42 mins
    Ci stiamo avviando verso un futuro sempre più on line: questo processo è totale e genera nel tempo ulteriori nuove informazioni. Alle informazioni certe (di utenti registrati) si aggiungono anche quelle dei navigatori che non si dichiarano, ma che comunque lasciano tracce e preferenze. Una buona tecnologia è in grado di qualificare e inserire questi “ignoti” in profili molto precisi, utili ad elaborare una relazione on line
    con la controparte sempre più soddisfacente per entrambi.

    Per arrivare a questo risultato, è necessaria una Base Dati specifica, la Customer Data Platform che è in grado di integrare queste informazioni provenienti anche quando di origine multicanale (PC, Mobile, App, Streaming etc.).

    Attualmente sul mercato c’è molta confusione poiché molti sono convinti che soluzioni CRM o Data Warehouse siano sufficienti a raggiungere questo obiettivo, ma non lo sono poiché risolvono egregiamente altri problemi.

    Quali sono le caratteristiche di una CDP? Quali differenze rispetto alle altre soluzioni? Quando è meglio una soluzione rispetto alle altre?

    Questo webinar vuole fare chiarezza delineando casi pratici di applicazione e mostrando le linee generali di Audience, la soluzione Customer Data Platform di Tealium, il leader mondiale di mercato.
  • 個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    個客の重要なモーメントを予測する「Tealium Predict ML」ご紹介ウェビナー
    Tealium Japan シニア ソリューション コンサルタント 阿部 憲幸 Recorded: Nov 25 2020 47 mins
    昨今企業でのAIや機械学習導入が増える中、多くのプロジェクトが道半ばで頓挫してしまっているという統計データがあります。その理由として、データのサイロ化や事前準備のデータ整備の手間、事後のデータ活用向けた連携に時間がかるといった問題があります。

    Tealium では、7月1日より当社CDPに搭載された機械学習機能「Tealium Predct ML」を一般提供開始いたしました。

    本ウェビナーでは、機械学習導入の課題に触れ、それに対してTealium Predict MLがどのように解決でき、企業のデータ活用を加速できるのか、デモと事例を交えて解説します。
  • Industry 4.0: Radical Digitisation
    Industry 4.0: Radical Digitisation
    Toby Redshaw | Simon Parry | John Crawford Recorded: Nov 25 2020 38 mins
    The pandemic has shone a spotlight on how digital can be a truly transformative investment. Enabling companies to not only boost productivity, but also engage and communicate with their employees, customers and stakeholders in a way that they didn't think possible.

    In this session, we’ll discuss the technologies that forward-thinking business are prioritising and already investing in, such as:
    • Artificial Intelligence and Machine Learning
    • Automation and Robotics
    • Core network technologies and 5G

    Attendees to this webinar will hear about:
    • The importance of maintaining the human touch in organisations by finding the right balance when allocating tasks between automation, AI, and humans
    • Why 5G can be such a game-changer. How it can be used to create private wireless networks that provide secure, high-bandwidth, low-latency connections, enabling exciting new solutions like driverless vehicles such as robots and automated forklifts and near-real-time tracking of manufacturing lines. The range of solutions is huge from tracking to safety, predictive maintenance to digital twins.
    • How to leverage these technologies whilst ensuring that human choices shape the workplace and that we are not drawn into an algorithm-driven structure

    Speakers:
    Toby Redshaw, Senior Vice President – 5G Solutions & Enterprise Innovation, Verizon Business
    Simon Parry, CTO, Nokia Enterprise UK, Nokia
    John Crawford, General Manager, Enterprise Innovation and 5G solutions, Verizon Business
  • Search Engine Optimization for Technical Documentation
    Search Engine Optimization for Technical Documentation
    Mordy Oberstein and Justin Simon Recorded: Nov 24 2020 63 mins
    Join us for a free, one-hour topic-based presentation on the value of investing in optimizing technical documentation content for search. SEO experts Mordy Oberstein of Wix and Justin Simon of TechSmith will demystify search engine optimization and its relation to technical documentation. This event is brought to you by TechSmith and Precision Content.
  • How a CDP Can Help Financial Service Orgs in a Time of Uncertainty
    How a CDP Can Help Financial Service Orgs in a Time of Uncertainty
    Heidi Bullock, CMO, Tealium & Jake Spencer, Product Marketing Manager, Tealium Recorded: Nov 24 2020 35 mins
    How can banking and financial services organizations build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how banking and financial services firms can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help
    - And much more!
  • How to add AI chat to email marketing to turbocharge conversions
    How to add AI chat to email marketing to turbocharge conversions
    Ed Henrich, Anu Shukla & Rebecca Clyde Recorded: Nov 24 2020 51 mins
    Now more than ever, the global pandemic has created a need to accomplish more virtually. How will your email marketing stand out above the crowd in a world dominated with email marketing campaigns? Email alone is not enough in today’s on-demand economy. Today’s customers want to ask and receive instantly. Once you’ve driven your customer to your website, then what? What if they can’t find what they’re looking for? Ed and Anu recommend combining email and AI chat to increase the interactive engagement factor by 10X, handle objections and advance the cycle faster to deliver highly qualified prospects to sales who don't have the option of in-person meetings.

    Related topics that will be discussed:
    - Combining AI Chat with Email Creates a Richer Conversation
    - Intelligent Chat Builds Relationships, While Email Retains Customers
    - Intelligent Chat is Immediate, While Simultaneously Email Plays the Long Game
  • How Structured Content Powers Health Education at Healthwise.org
    How Structured Content Powers Health Education at Healthwise.org
    Sonja Deines Recorded: Nov 24 2020 43 mins
    Join us for an informative discussion with content strategist, Sonja Deines, about how non-profit patient education provider, Healthwise.org, uses structured content to power their innovative educational efforts. You’ll discover why the organization leverages structured information to deliver evidence-based, easy-to-understand content that helps people make better healthcare decisions.

    The Content Advantage is brought to you by Zoomin Software. Leading brands use Zoomin to help customers and employees find the answers they need, when and where they need them. Zoomin unifies all your product content and makes it available in full fidelity in your doc portal, Salesforce, ServiceNow, and even your product itself. And with actionable analytics into your content, you can continually optimize the knowledge experience.
  • Future Proof: How to Create a Lead Scoring Model That Scales
    Future Proof: How to Create a Lead Scoring Model That Scales
    Kylie Alexander Recorded: Nov 24 2020 47 mins
    With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.

    Watch Kylie Alexander, Marketing Operations Manager and lead scoring expert, share how you can create a lead scoring model that will scale with your business.

    You'll learn:

    How to partner with the right stakeholders to make decisions that are aligned across the business

    Lessons the Marketo Engage operations team has learned so you don't make the same mistakes

    How to plan for a scoring model that will scale
  • Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    Jennifer Aniston, storytelling and why sales know best about customer lifecycle
    John Aloy, head of strategic sales, O2; and David van Schaick, CMO, The Marketing Practice Recorded: Nov 24 2020 31 mins
    John Aloy is Head of Strategic Sales at O2 Telefonica. He’s been using ABM to improve customer value in strategic accounts for over four years.

    In this webinar, he’ll share his journey with TMP CMO, David van Schaick. Together they’ll take you on a journey that will reveal the art of growing strategic customers, and what all this has to do with Jennifer Aniston.

    We hope you will leave inspired anew about the power of storytelling in ABM.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and The Marketing Practice who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November
    Two-Drink Maximum | Marketing Analytics Q&A and Happy Half-Hour | November
    Matt Hertig, CEO and Co-founder, Alight Analytics Recorded: Nov 19 2020 31 mins
    Got a question about marketing analytics? Matt Hertig is here to help.

    Each month, Matt shares the strategies and lessons he’s accumulated in more than 13 years as the CEO of Alight Analytics, helping marketers win with data.

    So bring your questions (and bring a drink) to our live monthly Q&A. Send questions in advance to hello@alightanalytics.com, or submit them during the session.
  • Why Genre Matters for Mobile Game Monetization
    Why Genre Matters for Mobile Game Monetization
    VentureBeat x Facebook Recorded: Nov 19 2020 60 mins
    Learn top rewarded video integrations by game type!

    Research has shown that the ad-supported model of in-game advertising is a major win for
    publishers. By the end of 2019, in-game ads accounted for 17% of total worldwide smartphone
    gaming revenue ($82.6B) – and that number is expected to triple by 2024.

    But no matter your game genre, if your goal is to maximize the revenue impact of ad
    monetization, it’s important to hone in on the right formats and strategies, and stay on top of the
    latest best practices and research on what works best for your genre.

    In this VB Live event, experts will share stats and user sentiment from research and analyst
    reports covering everything from the best ad formats for every game type — from casual and
    hypercasual, to strategy, action, and RPG, social casino games and more.

    You’ll get an in-depth look at the best rewarded video entry points for your game type, including
    what works best for each genre, common placements, design innovations and value exchange.
    And you’ll learn about how to test ads in your game, no matter what genre it is.

    In this webinar you’ll learn:
    - Insights into in-app ad success by genre
    - The best rewarded video entry points for each game genre
    - How to leverage common A/B testing methods
    - How to make sure ad integrations complement in-app purchases
    - How leading publishers test and prove the revenue potential of ads

    Speakers:
    - Kiel LeBaron, Senior Director, Ad Monetization, Jam City
    - Hahn Kim, Strategic Partner Manager, Facebook Audience Network
    - Emma Bullen, Product Marketing Manager, Hyper Hippo Entertainment (moderator)
  • From the ground up: Building your ideal game studio infrastructure
    From the ground up: Building your ideal game studio infrastructure
    VentureBeat x Akamai Recorded: Nov 19 2020 60 mins
    So you’re starting your own game studio. This is an incredible opportunity! You and your team get to start fresh, with no technical debt, and build the infrastructure of your dreams.

    But what does that look like? Where have other new studios found success and failure? And how can you best build a platform on which to launch your new game? Join our panel of technical and operational experts for help on how to start strong, and prepare to scale. Plus hear from developers at other independent studios about how they started small and achieved big success.

    You will learn about:
    - Tips for starting your own game studio
    - The landmines you should watch out for
    - The best way to approach technical decisions as you grow

    Speakers:
    - Glen Schofield, Chief Executive Officer, Striking Distance Studios
    - Emily Greer, Co-founder & CEO, Double Loop Games
    - James Dobrowski, Managing Director, Sharkmob London
    - Jonathan Singer, Senior Manager – Global Games Industry, Akamai
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • Curate Your Components: The Personalization Paradox #4
    Curate Your Components: The Personalization Paradox #4
    Val Swisher Recorded: Nov 19 2020 60 mins
    Components are where all of the work you’ve done so far to manage your words, sentences, and paragraphs come together to create a customer experience. Only by creating small, reusable content components (and tagging them correctly), can you make sure that only the right pieces of content are delivered to the right person, at the right time.

    Join Val Swisher, CEO of Content Rules, to learn how curating your components can have a big impact on how personalizable your content is.

    In this webinar, you will learn:

    Why componentized content is a requirement for personalization
    The 3 biggest pitfalls of componentized content (and how to avoid them)
    What an enterprise component eco system really looks like
  • How to Extend the Customer Lifecycle with Marketing Automation
    How to Extend the Customer Lifecycle with Marketing Automation
    Sarah Moore, Senior Customer Marketing Manager, Act-On Software Recorded: Nov 19 2020 34 mins
    Your unique product or service offering distinguishes you from the competition. And since 91% of customers are likely to shop with brands that deliver personalized recommendations, tailoring your brand experience along their entire lifecycle journey is crucial. Doing so fosters retention and cultivates a loyal following. It also strengthens customer relationships based on the quality and benefits of your offerings. Let's discover why customer advocacy is the new competitive differentiator.

    In this webinar we’ll explore:
    - How to turn your customers into advocates with marketing automation
    - Tactics such as segmentation and scoring to assess your customer’s unique set of needs and interests
    -Real-life examples of programs that engage around your product and service offerings
    - Ways to expand your relationships with brand advocates
  • Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
    Acquisition, Loyalty and Retention: How a CDP Creates Customers for Life
    Jacob Spencer, Product Marketing Manager Recorded: Nov 19 2020 46 mins
    As more companies turn to digital-first customer engagement, brand loyalty continues to be tested. Consumers are eager to try new brands which means marketers have a unique opportunity to engage with consumers they might not have in the past. But what is the key to actually capturing and retaining these consumers?

    Join us for the second webinar in our Definitive Guide to CDPs series to hear our Product Marketing Manager, Jacob Spencer, share powerfully inspiring CDP use cases to create customers for life

    Discover how a CDP can help you take advantage of this digital spike with the ability to:

    - Find new customers without relying on third-party cookie tracking
    - Uphold and adjust privacy preferences with access to consent data in real time
    - Increase return on ad spend and click-through rates like the Utah Jazz!
  • Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today
    Jason Oakley, Director of Product Marketing, Kaylee Edmondson, Director of Demand Gen, Dan Cmejla, Community & Partnerships Recorded: Nov 19 2020 48 mins
    Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers.

    It’s where action turns into revenue.

    There are numerous features that factor into your inbound lead conversion rate -- everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important.

    In this webinar, we’ll take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.
  • Webinar: Brand Authenticity and the Power of Personalisation
    Webinar: Brand Authenticity and the Power of Personalisation
    DMA, AAR, Mind, Swizzels Matlow, Worldwide Cancer Research Recorded: Nov 19 2020 66 mins
    Uncover the power of personalisation and brand authenticity alongside AAR, MIND, Swizzels Matlow, and other experts and discover how it can be used to your advantage. Tune in for discussion, debate, and leading insights, as you unpick the theory and dive into the makings of personalisation and brand authenticity.
  • Best in Class Contact Centres: A Use Case in Innovation
    Best in Class Contact Centres: A Use Case in Innovation
    Steffen Selbmann, Principal CX Consultant, Verizon Recorded: Nov 19 2020 46 mins
    Improving the customer experience – innovation and automation for the digital savvy enterprise.

    Customer experience is a top five priority for CIOs around the world: the pandemic has only increased the importance of digital communications, enabling effective and efficient interaction with customers whilst reducing reliance on overburdened agents.

    Verizon employs over 130,000 people around the world and around 30,000 contact centre agents. Within the United States, it has recently introduced Google Contact Center AI into centres which serve 94 million subscribers and provides advanced natural language processing techniques to deliver a faster, more accurate interaction. During this session, Steffen Selbmann, a contact center specialist based here in Europe, discusses our use case: why Verizon decided to make this investment and the benefits it promises to deliver.
  • ABM Master Class: Scaling, Part I
    ABM Master Class: Scaling, Part I
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Recorded: Nov 19 2020 50 mins
    In this two-part webinar series, we will dive into what it means to scale ABM based on your organization’s maturity. ABM is more critical now than ever, BUT there is still a place for some traditional Demand Generation (there we said it!)

    In part 1, we will define what “scaling ABM” even means. (Hint: it’s different for every company). We’ll also walk through what it is to do ABM with Demand Generation elements by showing real-life stories of companies who are doing it with success.

    Watch this webinar and learn how to:

    -Define what ABM at scale looks like for your company.
    -Harness the power of both Demand Generation and ABM.
    -Deliver results with ABM no matter where you are on your scaling journey.
  • 8 Cybersecurity Resolutions for the New Year and Next Normal
    8 Cybersecurity Resolutions for the New Year and Next Normal
    Dave Grady, Mike Restivo Recorded: Nov 18 2020 45 mins
    New year resolutions are a time-honored tradition: they mark the departure from bad habits and unrealized goals of one year and the optimism and renewed focus for the next. But 2020 has been a year unlike any other. A global pandemic increased the enterprise attack surface exponentially and handed bad actors a perfect opportunity to double down on attacks, leaving many security teams spread thinner than ever.
    David Grady, Verizon’s Chief Security Evangelist, has some suggestions for enterprise security leaders on how to rethink and reset for next year. He offers eight resolutions you can make today to secure your organization, energize your team and prepare yourself for 2021 and beyond. 
    Resolving to become a more formidable opponent to security adversaries requires more than installing new policies or purchasing more security software. It involves tapping into valuable internal and external resources to improve your security program and grow as an individual leader and as a team. 
    Join this webinar to learn:
    •How to start 2021 with well-balanced set of priorities
    •How to set goals that will make your organization more secure
    •Why threat intelligence is so important to improving your organization's security posture
  • Leveraging Data and Digital to Transform Automotive Marketing
    Leveraging Data and Digital to Transform Automotive Marketing
    Michael Harrison, Managing Director at Winterberry Group and Charles Martin, Partners & Global BD at Treasure Data Recorded: Nov 18 2020 54 mins
    The New Normal has accelerated the auto industry’s race toward a superior ecommerce-driven customer experience for new car sales and aftersales. But the obstacles are many:

    · Lackluster digital retailing experiences—characterized by misalignment of dealer and OEM offers plus an absence of real-time inventory access—are undermining a full digital shift.
    · Fragmenting paths-to-purchase have increased the importance of marketing attribution as consumers turn their attention, interest, and buying activity to digital channels.
    · A siloed approach to managing data—created by the distinct repositories OEMs and dealers maintain for customer, transactional, and marketing performance data—is inhibiting insights and activation.

    As automakers learn to leverage data and undergo digital transformation at the same time, marketers are also looking into the future to better position themselves. Discover the future of automotive marketing in a customer-centric world.
  • Verizon Threat Research Advisory Center Monthly Intelligence Briefing (MIB)
    Verizon Threat Research Advisory Center Monthly Intelligence Briefing (MIB)
    Dave Kennedy, Managing Principal, Open Source Intelligence Recorded: Nov 18 2020 74 mins
    Topic: Dark, Deep, Surface Web Hunting

    Join us—the Verizon Threat Research Advisory Center – for our Monthly Intelligence Briefing (MIB) to discuss the dark, deep, surface web hunting and the current cybersecurity threat landscape.

    Farzad Seihoun with the Verizon Threat Research Advisory Center will cover:
    •Defining the space and accessing it
    •Overview of what the dark web hunting team is seeing and reporting
    •Dark web hunting as a service solutions

    And then we'll turn things over to David Kennedy, Managing Principal, Open Source Intelligence to cover:
    •Current Intelligence Overview
    •Attacks and Threat Indicators
    •Latest Malware Trends
    •Significant Vulnerabilities

    If you have any questions that you'd like us to cover on the call, please send them to the following email address: Intel.Briefing@verizon.com
  • Customer segmentation: key models every successful marketer is using
    Customer segmentation: key models every successful marketer is using
    Matt Dimond, Consultant at BlueVenn Recorded: Nov 18 2020 44 mins
    By segmenting customers, marketers are making the most of budgets and resource by targeting campaigns in the most effective way possible. Depending on access to data sources, there’s usually a plethora of attributes that could be used to segment customers into groups - the most popular being geographic, demographic, technographic, psychographic and behavioural. In this session we’ll be looking at how you can drill down into these audiences, cross analyse key attributes and elevate these insights to predict what move your customers will make next.

    We will cover:

    - Key segmentation models every marketing team should be using
    - Which models work best for certain campaigns
    - Customer segmentation best practices
    - The importance of blending first and third party data for audience selection
  • Marketing Attribution: The Journey from Cost Center to Cash Cow
    Marketing Attribution: The Journey from Cost Center to Cash Cow
    Andy Schneider Nov 30 2020 10:30 am UTC 21 mins
    Watch Adobe’s webinar, Marketing Attribution: The Journey from Cost Center to Cash Cow.



    Featured speaker Andy Schneider, Solutions Consultant at Adobe, discusses the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.



    During this webinar, you will:



    Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
    Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
    Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
    Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
  • Webinar: Brexit - What are Marketers Doing to Prepare?
    Webinar: Brexit - What are Marketers Doing to Prepare?
    DMA Nov 30 2020 3:00 pm UTC 75 mins
    DMA’s resident legal and policy experts will take you through all you need to know to prepare your business for any outcome.
  • How to Get More Out of Customer Data with Machine Learning
    How to Get More Out of Customer Data with Machine Learning
    Matthew Parisi, Sr Product Marketing Manager, Tealium & Dave Lucas, Sr Director of Product,Tealium Nov 30 2020 5:00 pm UTC 54 mins
    The promise of machine learning (ML) is huge. We’ve all benefited from machine learning technology, whether it’s something as simple as a song recommendation or something as complex as a self-driving car. And that’s just the tip of the iceberg. Yet, while the vast majority of companies have started ML projects, very few report much success. Why? Hint: it’s all about the data.

    Join us as we explore the challenges companies must solve to unlock the promise of ML and how companies can use it to deliver more effective customer experiences. We’ll also show off our newest ML-powered feature, Tealium Predict, adding machine learning insights to Tealium’s Customer Data Platform.

    The webinar will cover:

    - What challenges must companies solve to conquer the machine learning conundrum

    - What capabilities are key to get real value from ML projects

    - How a data supply chain approach supercharges ML results

    - Learnings from developing ML-powered products

    - Walkthrough of Tealium Predict, Tealium’s newly released ML-powered customer insights tool for our Customer Data Platform

    Get practical tips, proven approaches and the inside scoop on Tealium’s latest product release. Sign up today to reserve your spot!
  • Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Webinar: Why Insight-Driven Marketers are the Engine of Growth
    Lead Forensics, VervelQ, Peak Indicators, Radisson Hotel Group, Kingpin Communications Dec 1 2020 3:00 pm UTC 75 mins
    Join our webinar to hear from Peak Indicators and learn why marketers need to adopt growth as their key directive and get a handle on the complexity of marketing data.
  • The state of events: What is in store for 2021?
    The state of events: What is in store for 2021?
    Chris Wickson, VP & General Manager, Events at Integrate Dec 1 2020 4:00 pm UTC 60 mins
    In-person B2B events are slated to return in 2021. And it’s forcing marketers to talk about the elephant in the room. Because events remain one of the most siloed and expensive of all marketing channels. But that’s about to change.

    Since marketing budgets are under the microscope now more than ever, it’ll be up to event marketers to rethink their game plan and take a new approach that overcomes past challenges and limitations.

    Sign up to hear the results of Integrate’s latest research on how top marketers across the US and UK are thinking about 2021 event strategy.

    Join Chris Wickson, VP & GM of Events at Integrate, to hear:

    • What the new, expanded scope of the event marketer includes.
    • How to plan for hybrid virtual and in-person events
    • How to better align events with demand gen and revenue goals.
    • Why creating connected customer journeys is critical to success.


    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Integrate who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Grow Your Business with Customer Retention Strategies in 2021
    Grow Your Business with Customer Retention Strategies in 2021
    David Greenberg, SVP of Marketing, Act-On Software and Cara Frank, Chief of Staff & VP of Marketing, Simpleview Dec 1 2020 5:00 pm UTC 43 mins
    Given the online revolution of the past decade, paired with the current COVID-19 pandemic, businesses are looking for new opportunities to grow through digital innovation. Now is the time to create product and service affinity for your products and services early-on and implement engagement strategies that attract and retain customers beyond the point-of-sale.

    And since 87% of customers are more willing to renew or repeat their purchases with brands that deliver exceptional personalized experiences, developing effective customer marketing campaigns that exceed their expectations and support their initiatives is paramount.

    In this webinar, we’ll explore how you can:
    - Evolve your marketing strategies beyond the traditional point-of-sale
    - Use customer marketing to boost retention
    - Engage and track behaviors at various funnel stages using marketing automation
    - Implement campaign strategies to properly welcome, onboard, and support new customers for sustained success
  • Demystifying Personalisation for the Holiday Shopper Wins
    Demystifying Personalisation for the Holiday Shopper Wins
    Kait Creamer, CRM Marketing Manager at Framer; Kath Pay, CEO at Holistic; Jeffrey Vocell, Product Marketing at Iterable Dec 1 2020 5:00 pm UTC 66 mins
    The unknowns of this year’s holiday shopping season are plenty. But while the pandemic has impacted consumer confidence and turned retail shopping upside down, we do know that consumers will be spending for the holidays… no matter what.

    In this discussion, we’ll help you demystify how to engage with your customers with more relevant messaging across all channels.

    Join us and learn:
    -Peak season trends and quick festive wins
    -The importance of leveraging personalisation this season
    -Top tips for your cross-channel marketing strategy.
  • B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    B2B Selling in the 2020's: The Ten Critical Steps That Drive A Sale Forward Now.
    Peter Strohkorb, International Sales Acceleration Specialist Adviser, USA, Australia, UK Dec 1 2020 9:00 pm UTC 47 mins
    Highly recommended for Business Leaders, Sales Leaders and Reps everywhere.
    International Sales Acceleration Specialist Adviser Peter Strohkorb brings you his views on current market conditions and offers his expert advice on acceleration strategies in the challenging selling environment.
  • The Digital Workplace
    The Digital Workplace
    Dirk Schlotter Dec 2 2020 3:00 am UTC 36 mins
    68% of companies now believe that the future workforce will be remote*. A hybrid of remote working and reduced office working will be the new reality. On one hand, this could have positive outcomes such as increased productivity for some departments, but on the other hand, it may also negatively impact work/life balance and raise mental health issues.

    In this session, we will be discussing the changing concept of work, the workplace and the environment that business leaders need to create to thrive in this new world in relation to:

    • Changes to the physical workplace: Offices may need to be repurposed as drop‐in collaboration centres rather than everyday bases, and use more tech such as VR
    • Smarter working: With the proliferation of video and web conferencing, how can you enable more productive collaboration tools such as document sharing, annotation and white‐boarding
    • The importance of security: How to protect the organisation from today's evolving threat landscape especially when the employee's environment is out of your control
    • What to prioritise to enable your digital workplace: Simplicity and integration are key in this area in order to provide employees with a single, app‐like experience across the tools they use every day

    Attend this session to solidify your plans and uncover the journey to the new digital workplace.

    Presented by:
    Dirk Schlotter, Director Global Real Estate & Supply Chain for Verizon Communications.

    * 2020 The Future of Work, Reimagining business as usual, Verizon Research report
  • How Marketers are Leveraging Customer Success for CDP (EMEA)
    How Marketers are Leveraging Customer Success for CDP (EMEA)
    Rajiv Gandhi, Sr. Customer Success Manager at Treasure Data Dec 2 2020 10:00 am UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilising the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • ABM Master Class: Scaling, Part II
    ABM Master Class: Scaling, Part II
    Tenessa Lochner, Director of ABM Strategy and Execution, Demandbase Dec 2 2020 10:00 am UTC 53 mins
    In part 2 of our Scaling series, we talked about where the rubber meets the road, personalization. ABM practitioners know all-too-well the challenges that come with mobilizing that unique, account-specific information for 1-to-few or 1-to-many programs.

    We discussed different approaches to research and information gathering, approaches for customization based on the insights gathered, and the technology and tools that support impactful ABM at scale.

    You will leave with:

    -A clear framework for how to pursue personalization based on your ABM strategy.
    -Tools and technology that support impactful personalization by role and account at scale.
    -Real-world examples of successful programs using next-level personalization.
  • How to build a through-partner channel program that works for you
    How to build a through-partner channel program that works for you
    James Taylor, Commercial Director at Kingpin Communications and Judit Nagypal, Partner Recruit Lead at Microsoft Dec 2 2020 12:00 pm UTC 60 mins
    For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty.

    To succeed, channel leaders need to harness new data, technology, tactics and techniques to ensure their channel is delivering genuine measurable business impact.

    In this 45 minute webinar, we will hear how Judit Nagypal, Partner Recruit Lead at Microsoft and James Taylor, Commercial Director, Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe.

    In this webinar, you'll learn:

    • How to choose the right partners
    • How to build a scalable through-partner lead-generating engine.
    • How to understand your partners better – their challenges and priorities, their go-to-market strategy and their specialization.
    • How to measure the success of your program, scale and optimize.
    • What you need to avoid.

    Your personal data:

    The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Effective Leadership in a Virtual Workplace
    Effective Leadership in a Virtual Workplace
    Ron Insana, Senior Analyst, CNBC & Susan Scott, Fierce Founder Dec 2 2020 6:00 pm UTC 60 mins
    Authenticity, inclusion and transparency are always key to effective leadership. But they're more important than ever when workers have gone virtual. These are the muscles that today's leaders must exercise if teams are to succeed, because "team" means something different now than it did a few months ago.

    Find out what Susan Scott, founder of Fiercelnc.com, and business journalist Ron Insana have to say about leadership in this new way of working.
  • How data is revolutionizing game creatives for UA
    How data is revolutionizing game creatives for UA
    VentureBeat x YellowHEAD Dec 2 2020 6:00 pm UTC 60 mins
    Creative is the key to user acquisition and is going through an evolution. Gone are the days of
    guesswork and hunches for creative production — data is now leading the charge, and
    industry/category best practices have evolved. With data, you can optimize creatives for
    different social media platforms, find the right creative for each audience in each geo on each
    platform, drill down to the elements that resonate with your audiences, and more.

    In this VB Live event, GamesBeat, yellowHEAD, Zynga, and Snapchat will discuss how to
    optimize creative for user acquisition; how to create your own set of best practices for every
    target audience and geo; how to gain a competitive edge through new, groundbreaking creative
    processes and technologies; and more.

    Registration is free!

    You'll learn about:
    - How data-based creatives boost user acquisition
    - Developing your own set of best practices
    - Optimizing creatives for every social media platform
    - How to gain a competitive edge in your UA efforts with smart creative ideation
    - And more!

    Speakers
    - Maria Waters, Head of Conversion Optimization, Zynga
    - Oliver Wapshott, Creative Strategist, Snap
    - Noa Miller, Marketing Creative Strategist, yellowHEAD
    - Dean Takahashi, Lead Writer, GamesBeat (moderator)
  • How Marketers are Leveraging Customer Success for CDP
    How Marketers are Leveraging Customer Success for CDP
    Max King, Customer Success Engineer at Treasure Data Dec 2 2020 6:00 pm UTC 60 mins
    ‘CDP is to a Marketer, what Marketer is to a CSM’ - For data-driven marketers, customer data platforms (CDPs) are becoming a critical component of their martech stack. CDPs enable marketers to drive deeper engagements with their brands across customer journeys - Join us to understand how to climb further up the CDP maturity model and make exponential gains utilizing the key resources in your Customer Success Team.

    Key Takeaways:

    · Evolution of Customer Success
    · Key features of an Enterprise CDP
    · 7 Steps of CDP Maturity Model
    · How Customer Success can help - Case Studies
    · Key areas where CSM’s add value to the relationship
  • Configuration Database Enables Automatic Assembly of Technical Documentation
    Configuration Database Enables Automatic Assembly of Technical Documentation
    Alex Masycheff Dec 2 2020 6:00 pm UTC 60 mins
    When complex products, such as aircraft, automobiles, or factory machines, are delivered to customers, they typically come in a customer-specific configuration. The configuration determines the components included in a particular product.

    For example, when an aircraft maker sells an aircraft to airlines, each airline orders their own configuration of the aircraft. Needless to say that a component (such as an engine or a certain version of the software) may be part of multiple configurations, and new configurations are constantly built. Engineers provided with the configuration name, usually have a way to find out which components should be included in each configuration.

    Technical documentation teams also need to have an efficient (and preferably automated) way to identify which content describing individual components is required for a specific configuration and to assemble it into a complete set of documentation deliverables.
     
    In this webinar, you will learn:

    - What a configuration database is
    - How product content is matched to the product configuration
    - Why the traditional way of content profiling doesn't always work for configuration-based product assembly
    - How Boolean statements can be used in conditional content expressions and why they make conditional content filtering more flexible
    - Why content has to be in a structured format to enable automatic content assembly
  • Proactive Security and Incident Response in the “New Normal”
    Proactive Security and Incident Response in the “New Normal”
    Chris Hallenbeck, Tanium CISO Americas and Chris Novak, Global Director, VTRAC Dec 2 2020 7:00 pm UTC 75 mins
    The COVID-19 pandemic forced organizations to transition to a remote work environment overnight, disrupting processes and workflows, reducing budgets, and increasing their attack surface exponentially. One recent global survey of more than 1,000 IT leaders found that 90% saw more frequent cyberattacks than usual due to the shift to remote work during the COVID-19 pandemic.

    Nowadays, organizations know it’s not about if they are going to be compromised, but when. The Verizon Rapid Response Retainer provides organizations access to the expertise, tools, and intelligence they need to limit the theft of data, preserve incident evidence, and maintain their reputation.  New add-on capabilities, such as endpoint telemetry analysis (ETA) allows organizations to create a customized, proactive incident response agreement that helps mitigate risk, augment cybersecurity personnel and control costs.
     
    In this webinar, you’ll learn:
    How to strengthen security posture despite budget constraints

    The fundamental importance of IT health and hygiene, and how to improve it

    How the Verizon’s Rapid Response Retainer can provide enhanced SLA’s, reduced incident response time, and drastically improve security posture, all remotely
  • 5G Built Right for Business
    5G Built Right for Business
    Jeremy Godwin | Tami Erwin | Brian Fitzgerald | Sowmyanarayan Sampath Dec 3 2020 10:00 am UTC 60 mins
    5G built right for business: another chance to hear Verizon Enterprise’s International launch announcement.

    You might not have heard that Verizon now stands ready and able to help you innovate, increase your competitive edge and accelerate your digital transformation with private 5G services available in Europe.

    This webinar is another opportunity to hear direct from Verizon’s senior leadership on why 5G and MEC are foundational technology layers that will help drive the fourth industrial revolution forward. You will learn about why 5G is so important in the next wave of digital transformation and will help you understand how your organisation can be at the forefront of technological change that can help elevate your product offerings, heighten customer satisfaction, improve supply chain processes and more.

    Presented by:
    Jeremy Godwin, Corporate communications Director, Verizon
    Tami Erwin, EVP & Group CEO, Verizon Business
    Sowmyanarayan Sampath, SVP & President Enterprise, Verizon Business
  • Flip the Switch: Content That Converts
    Flip the Switch: Content That Converts
    Val-Pierre Genton, VP of Corporate Development, and Olivia Dassler, Manager of Marketing Programs, (BrightTALK) Dec 3 2020 3:00 pm UTC 72 mins
    Plan. Develop. Promote. Amplify. Repeat. The sheer amount of time and energy needed to create tactical, engaging content that converts can drag down a team when not done strategically.

    Join our VP of Corporate Development, Val-Pierre Genton, and Manager of Marketing Programs, Olivia Dassler, as they pull-back the curtain on BrightTALK’s own content production engine. You’ll come away with actionable best practices that set you up for success and prepare your team to capitalize on opportunities as they arise.

    They’ll focus on:
    - Generating scalable awareness and demand through always-on webinar and video programs
    - Creating a content plan that features all potential forms of content
    - Tips and tricks to speed up the content development process without sacrificing quality
    - Best practices that put your content to work for you
    - How to push measurement and performance monitoring to the next level

    As a special bonus, get access to the real-life templates the BrightTALK marketing team uses to plan, develop, promote, and maximize our own game-changing content.
  • Why We Bother To Map The Customer Journey
    Why We Bother To Map The Customer Journey
    Noz Urbina, Patrick Bosek, and Scott Abel Dec 3 2020 4:00 pm UTC 60 mins
    Customer Journey Maps (CJMs) are recognized across industries as key components to improving customer experience or the content that supports it. Why?

    Especially in times of crisis, understanding the priorities and pain points of your audience is essential. Maybe you want to be more customer-centric; to increase relevance or personalize content; to cut out content that's not driving improvements to customer experience; or to simply optimize your processes and team interactions.

    Ok, great. But what do you actually change? What do you focus on this week, month or year? CJMs help align strategy to zero in on what will deliver the greatest ROI in your unique brand situation.

    Join us for the next episode of Coffee & Content with omnichannel content strategist, Noz Urbina. We'll tease out how to best build content strategies and experiences. Attend this session to learn the benefits and the key concepts to making your CJMs better than the rest.

    Coffee & Content is brought to you by The Content Wrangler and Jorsek, the makers of easyDITA.
  • Marketing Dashboard Design: How to Tell More Effective Stories with Data
    Marketing Dashboard Design: How to Tell More Effective Stories with Data
    Leigh Doner, Senior Report Developer, Kim Journot & Taylor Grimmett, BI Developers | Alight Analytics Dec 3 2020 5:00 pm UTC 45 mins
    Are you spending waaaaay too much time building marketing dashboards that people look at once and then never use again?

    Alight Analytics is gonna help you fix that. In this information-packed session, you’ll learn strategies for building dashboards that wow your users, including how to:

    -Keep your projects on track (and avoid time-consuming revisions) with a standardized design process
    -Create visualizations that do exactly what your users need them do — even if they don’t know exactly what they want yet
    -Build dashboards that look amazing and make it easy for your audience to answer their biggest questions
  • “Is This Creepy?” Balancing Privacy and Personalization
    “Is This Creepy?” Balancing Privacy and Personalization
    Fatemeh Khatibloo, VP, Principle Analyst at Forrester; Stephanie Liu, Analyst at Forrester Dec 3 2020 5:00 pm UTC 60 mins
    The interplay between privacy and personalization has only become more important as we spend more time online, navigating uncertain times.

    Come hear veteran Forrester analysts Fatemeh Khatibloo and Stephanie Liu explore the ethics and new landscape of privacy, what consumers expect, and how people make the choices that they do.

    PolicyGenius’s Jessica Owen will join to speak about how Iterable was instrumental in helping them implement a game-changing personalization strategy.

    Join this powerhouse panel to:
    -Learn how people make choices—and how to reduce their decision-making stress
    -See examples of “creepy” personalization—and how to avoid cringey mistakes
    -Learn appropriate personalization—and how to leverage to empathize with customers
  • 2020 Learnings You Need to Heed Heading into 2021
    2020 Learnings You Need to Heed Heading into 2021
    Linh Ho, COO and Co-Founder - conDati Dec 3 2020 6:00 pm UTC 45 mins
    For many of us this past year has changed the way we do business. Not all of it being bad. Digital transformation accelerated a whopping 5-10 years in just 90 days! But what does this mean heading into 2021?

    For those that held back, thinking we would be back to ‘normal’ by now, it’s time to act to stay competitive. Companies need to adopt an agile mindset to pivot and adapt to whatever is thrown their way. Temporary band-aid solutions need to be replaced with permanent adaptable solutions. Trusted strategic partnerships need to be forged.

    Join conDati COO and co-founder Linh Ho as she shares her perspective on 2020 and what marketing and ecommerce leaders should focus on in 2021.
  • From In-Person to Online: How a CDP Can Help Retailers in a Time of Change
    From In-Person to Online: How a CDP Can Help Retailers in a Time of Change
    Matt Parisi, Sr. Product Marketing Manager, Tealium & Jake Spencer, Product Marketing Manager @ Tealium Dec 3 2020 6:00 pm UTC 42 mins
    How can retailers build customer trust and provide one-to-one engagement in a time when in-person interactions are limited?

    Join us as we discuss how retailers can find growth and opportunity in existing customer data with a Customer Data Platform. During this webinar, you’ll discover how to:

    - Build trust in times of uncertainty
    - Create a central source of trusted customer data for your decentralized workforce
    - Double down on digital in times of lower foot traffic
    - 4 ways Tealium can help retailers
    - And much more!
  • Beyond Centers of Excellence: Operating models for the data-driven organization
    Beyond Centers of Excellence: Operating models for the data-driven organization
    VentureBeat x Dataiku Dec 3 2020 6:00 pm UTC 60 mins
    When it comes to AI initiatives, everyone talks about building a so-called Center of Excellence. But what does that mean? Ultimately, the reality of operating models is much more complex. The most pressing consideration is choosing the operating model that works best for your use cases and business objectives.

    But how should data leaders and executives decide which of the three primary models, Decentralized, Hub and Spoke, or Centralized, works for your situation?

    Join this VB Live event for a deep dive into the details of each of the three models, the pros and cons of each, plus real-world examples of organizations that use each model -- and why. Plus, you'll uncover a framework of questions for understanding which model — or models — are best suited for your organization to get the most out of AI, so you'll leave with a firm grasp on best practices and your next steps.

    Register for free!

    You'll hear:
    - A detailed look at each of the three primary operating models for AI initiatives
    - The pros and cons of each operating model for a variety of business uses
    - Case studies from companies that have implemented each type of model
    - And more

    Speakers:
    - Beaumont Vance, Head of AI, Advanced Analytics and Emerging Technology DevOps, TD Ameritrade
    - Jennifer Roubaud-Smith VP, Global Head of Strategic Advisory, Dataiku
    - Kyle Wiggers, AI Staff Writer, VentureBeat (moderator)