The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
Matt Dimond, Consultant at BlueVennRecorded: Feb 14 201930 mins
Despite the widespread popularity of the term Customer Data Platform, multi-channel organizations have, in reality, been attempting to create a Single Customer View ever since the dawn of database marketing.
In this webinar - To CDP or Not to CDP?, we’ll look at five different methods that organizations invest in to unify their data, from working with marketing solution providers or data bureaus to an investment in a “marketer-controlled” Customer Data Platform.
Robin Stephens, Director, VutureRecorded: Feb 14 201938 mins
Learn about the trends that will impact your business growth in 2019 and plan effectively to achieve your goals.
It's time to build your strategy and sign off on your budget for the coming year. However, with all the change occurring around us, this year might feel more daunting than other years, so we've put together a webinar to showcase the trends that we believe will influence your organisation's strategy to help you with that all-important planning.
Reid Bryant, VP Data Science, Blue Acorn iCiRecorded: Feb 13 201927 mins
Successful brands understand the important role humans play in the evolving technological landscape. It’s critical we understand and continue to learn key strategies, tactics, and recommendations on how to optimize the customer journey with human capital and technology.
Join us for a 30-minute discussion on:
- The importance of lateral thinking in digital analytics
- The 3 components of building an impactful digital analytics programs
- How creative thinking can make the difference between an acceptable customer experience and an optimal customer experience
Harriet Jamieson, Content Manager - BrightTALK and Rich Graves, Director of Product ManagementRecorded: Feb 7 201945 mins
Discover what's trending in the IT Service Management community on BrightTALK and how you can leverage these insights to drive growth for your company. Learn which topics and technologies are currently top of mind for IT Service Management professionals.
Mathew Sweezey: Author, Speaker, Marketing Insights Leader -Salesforce and hosted by Alex Ortiz, VP of Marketing, Tray.ioRecorded: Feb 6 201946 mins
Join author, speaker, and marketing insights leader Mathew Sweezey to unpack the relentless changes in the marketing automation landscape. See how marketing automation is becoming more contextual for leads that expect customized, just-in-time messaging; more connected across multiple platforms and devices; and more complex. You’ll learn how to leverage Automation 2.0 with tools and strategies that will keep you ahead of these constant changes...and ahead of your competitors. Hosted by Alex Ortiz, VP of Marketing at Tray.io.
Watch this webinar recording to learn how to:
- Execute modern messaging: right message, right time, right person
- Utilize a connected marketing strategy across all channels
- Master the complexities of marketing automation
- Put the power of Automation 2.0 on your side
Henry Li, Director of Business DevelopmentRecorded: Jan 30 201949 mins
In the last 10 years the digital advertising space exploded with the growth of DMPs and DSPs, giving digital marketers new ways to find and attract audiences. In the last few years, the market has shifted again with the introduction of CDPs giving marketers a new and powerful tool to augment and supercharge existing services. This webinar will walk you through what each service does, when you should consider using it, and best practices for combining them together.
This Webinar Will Cover:
- DMPs, DSPs and CDPs definitions and use cases
- How to leverage/enrich 1st party data inside existing martech and adtech
- Security and ensuring you maintain customer privacy and ethical use of data
Seth Earley, CEO, Earley Information Science & Jennifer St. Hill, COO, Earley Information ScienceRecorded: Jan 30 201932 mins
How far along are we when it comes to digital transformation? EIS set out to discover the answer by launching an industry-wide ‘State of Digital Business’ Survey which asked respondents to share their data readiness, planned digital projects, future goals, and more.
This month, we’re ready to share these results with you. Join Seth Earley, Founder and CEO, Earley Information Science, and Jennifer St. Hill, COO, as they present results from our December 2018 ‘State of Digital Transformation Survey.’
You will learn:
**The trends your peers are experiencing that are driving digital business initiatives within your organization.
**The challenges your peers are facing when implementing a digital business strategy, as well as the tactics they’re using to overcome those challenges.
**Common (and not so common) digital business initiatives that are underway within your peer companies.
We hope you'll join us on January 30th at 1:00PM ET to find out "The Real State of Digital Business for 2019."
Fran Kidd, Business Development & Marketing ManagerRecorded: Jan 28 20196 mins
Hear about how this leading accountancy firm chose Workbooks, the integration between Workbooks and CCH, how they can now quickly report on sales and marketing activities to make informed decisions and ensure they focus on activities that win business.
Conversica's Alex Terry CEO, Sid Reddy Chief Scientist, & Rashmi Vittal CMORecorded: Jan 24 201935 mins
Conversational AI made traction into many areas in 2018 with a growing number of businesses moving toward harnessing the power of conversational AI for a more diverse set of use cases, to increase productivity and drive higher performance across marketing, sales, and other organizations.
Watch our exclusive 2019 Predictions video fireside chat featuring Conversica CEO Alex Terry and Conversica Chief Scientist Sid J. Reddy, as they discuss the 10 ways that Conversational AI will evolve in 2019. Moderated by Conversica CMO Rashmi Vittal.
In this webinar, you will get a sneak peek into our predictions around:
- How AI will enable a truly augmented workforce
- How AI will turbocharge Marketing in 2019
- How Sales teams will improve their visibility and accountability through AI
- How AI will technologically advance into emotional intelligence
- How AI will progress to include omnichannel and multi-turn communications
Today’s companies are feeling pressure like never before. Global shifts in social demographics play out against a backdrop of rapid urbanisation and digital revolution. How do firms engage with companies operating in new economic centres? What does service as a commodity actually look like?
This webinar will explore how these global trends impact all professional service organisations, and asks how can technology enable firms to maintain the upper hand?
Specifically, the importance of relationships will be highlighted, and the question asked if technology will become the driving force behind this most human of enterprises.
Join this webinar to keep up-to-date on the trends likely to make an impact on your business.
Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions.
Join Scott Abel, The Content Wrangler, and his special guest, Deborah Monfette, Chief Content Writer and Strategist at Contenttriggers LLC, for this free one-hour webinar. In this webinar, Deborah will discuss four major things B2B buyers expect from companies in their search. You’ll learn 3 tips captured from 10 hands-on technology experts. These tips will help you give buyers what they expect and build more credibility, trust, and influence with your case studies even if you’re limited in what you can tell.
Tip #1 — This key ingredient, often missing, can derail the credibility of your case study.
Tip #2 — A critical strategy you must implement to build your buyer’s confidence and trust.
Tip #3 — How to be the go-to resource and help buyers find relevant case studies.
ABOUT DEB MONFETTE
Deborah Monfette works with B2B technology companies to create engaging content that helps people see the possibilities for change and solve problems. She is the chief content writer, strategist, and founder at Contenttriggers LLC. Her experience spans over 20 years in high tech where she’s worked directly with customers in dozens of beta programs, conducted over 1000 sales and product demonstrations, and worked in support and training to solve problems and build customer loyalty. Her recipe for content success is a combination of her love for customer experience, creative thinking, storytelling, great design, and simplifying complex ideas.
Val Swisher - Content Rules, Inc. and Philip Delaney - SDLRecorded: Jan 17 201949 mins
Companies need a global content operating model (GCOM) to address the growing complexities of the content supply chain in order to deliver multilingual digital experiences.
In this session we will walk you through the GCOM and detail how you can optimize your source content to make it global-ready: easier, cheaper and faster to translate, with better translation results.
We will also discuss the translation and content management technologies that help enable GCOM and why they are necessary, and the phases of GCOM maturity where we see these technologies appear. And finally, the role artificial intelligence (AI) is playing in helping augment these technologies.
Takeaways from this webinar:
* Attendees will learn how to make their source content global-ready
* Understand the technologies used to deliver exceptional multilingual digital experiences
* See how AI is helping shape the digital landscape
Rahel Anne Bailie, Chief Knowledge Officer at ScrollRecorded: Jan 15 201961 mins
Content operations, ContentOps for short, has been around for a long time, though the average content professional would be hard-pressed to define it. ContentOps means having a system for content production, day in and day out, that allows us to deliver content at scale. Processes that include copy-and-paste have limited capacity, and it's time for organizations to change their processes that have lots of administrative overhead. It's time to replace outdated production methods with streamlined operational models.
Join Scott Abel, The Content Wrangler, and his special guest, Rahel Anne Bailie, Chief Knowledge Officer at Scroll UK for this free, one-hour webinar. Come learn why ContentOps works nicely with DevOps, which helps software developers uses established processes to create and manage code efficiently, and DesignOps, which helps designers use established processes to create and manage aspects of design more efficiently. We'll talk about why organizations have been slow to adopt ContentOps, and how to move toward using content processes to be able to develop and manage great content efficiently and effectively.
ABOUT RAHEL ANNE BAILIE
Rahel Anne Bailie is Chief Knowledge Officer at Scroll, an STC Fellow, an industry author, and a results-driven content strategist. She has a strong track record of developing successful digital content projects, tackling the complexities of managing content for clients globally. Her strength is diagnostics: calculating how to use content to deliver compelling experiences.
Trends in technical communication can be hard to decipher, even when looking at data. But one underlying trend is that technology seems to be getting more specialized and complex. This trend toward specialization is driving up the value of technical knowledge, making it more prized than writing skills. At the same time, writers are often wearing multiple hats as they work on a variety of generalist writing tasks and a diversity of technical projects. The requirement to be both specialist and generalist makes tech comm a particularly challenging field to navigate.
Join Scott Abel, The Content Wrangler, and his special guest, Tom Johnson, for this free one-hour webinar. Tom will talk about the growing complexity in the technology landscape that is ratcheting up the importance of technical knowledge in organizations, and overshadowing writing skills. Creating documentation is becoming more of a collaborative effort with engineers due to the increasing level of complexity and specialization in the technology landscape.Specialized knowledge about writing and language doesn't seem to have as much weight in the workplace as technical knowledge. Join Scott and Tom for a lively discussion about these recent trends in tech comm.
ABOUT TOM JOHNSON
Tom Johnson is a senior technical writer for Amazon in Sunnyvale, California, who is best known for his blog “I’d Rather Be Writing,” on technical communication topics. The blog has one of the largest followings of technical communicators online. Additionally, Tom has created an extensive web API documentation course that has helped hundreds of technical writers transition into API documentation. Lately, he has been working on a series of essays around information design (http://idratherbewriting.com/simplifying-complexity) for simplifying complexity. Tom has given more than 90 presentations over the past decade at various technical communication events.
Daniel Barber, CEO & Co-founder, DataGrail and David Pitta, CMO, BrightTALKRecorded: Jan 9 201963 mins
The introduction of GDPR in the EU last year took the marketing world by storm. Teams worked furiously to evaluate their data handling protocols and to construct new processes that are both effective and compliant.
But what does this new age of privacy mean for 2019 and beyond? In this session, we’ll reboot traditional demand generation tactics with fresh thinking that reflects the regulatory world we live in. Join Daniel Barber, CEO & Co-founder of DataGrail and David Pitta, CMO at BrightTALK for a discussion on:
- How stringent data protection regulations will continue to impact marketing
- Intent data, on-demand video programs, and legitimate interest
- Ideas on targeting your core prospects ethically and efficiently
Chris Slovak, VP Global Solutions ConsultingRecorded: Dec 19 201832 mins
Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data -- the language of those relationships. Organizations are now understanding the power in data to guide an experience and understand what consumers are telling them.
Join us to learn how to create exceptional customer experiences through data. During this webinar, we’ll discuss:
- 5 factors that are changing a customers experience
- How data plays a critical role in creating engaging and meaningful moments
- 5 mandates for adjusting to the evolving expectations of customers
Bhavani Yellapragada, AVP of DevOps, NasdaqRecorded: Dec 19 201858 mins
IT leaders look to technology as a business differentiator and rely on it to foster innovation. Enterprises have discovered that hyper-converged infrastructure (HCI) can be the foundation of a modern, cloud-like datacenter. But don’t stop there — going beyond HCI delivers more savings, increases IT agility, and supports multi-cloud goals when you add virtualization as an integral part of your stack.
How do you harness the power of HCI and virtualization? Sure, there are a wide variety of tools on the market, but choosing the wrong HCI platform could limit your options in how you operate your datacenter or could impede cloud goals — including those associated with virtualization.
To learn more about the power of HCI and virtualization, how virtualization can remove complexity and increase efficiency, and how to choose the right HCI tool, don’t miss this VB live event!
Registration is free.
Attend and learn:
* How virtualization platform options on the market compare
* Why to consider changing virtualization solutions
* How to choose the right virtualization solution
* How to save thousands in virtualization licensing costs
* Bhavani Yellapragada, AVP of DevOps, Nasdaq
* Mike Wronski, Principal Marketing Manager, Nutanix
* Stewart Rogers, Analyst-at-Large, VentureBeat
* Dilan Yuksel, Host, VentureBeat
Tamsen Webster, Chief Idea Whisperer @ The Red ThreadRecorded: Dec 18 201833 mins
Admit it: sometimes even you get bored with your company's content. After all, there's a limit to how many ways you can say the same thing to the same people. Or is there? As it turns out, the answer doesn't lie in figuring out ways to reuse and recycle your content. It lies in understanding how to re-mix your content around the ideas that matter most—to you and to your customers. In this highly interactive workshop session, Tamsen will show you how to do just that.
Wouter Maagdenberg, TXTOmediaRecorded: Dec 13 201847 mins
Structured content is an ideal starting place for creating and producing rich media in bulk. A new technology created by TXTOmedia transforms this native and localized written documentation into rich media, such as animation, live-action video, and interactive visuals in an automated, fast, and cost-effective way — enabling versioning and respecting existing workflow processes within large organizations.
TXTOmedia supports XML and Structured Content in multiple languages which is then parsed by and transformed into rich media automatically. This allows you to take existing structured content and create video, slides, visual TOC, Hot Spot Images and Interactive Product Models.
–Watch instead of read; visuals and video are preferred above text by most audiences.
– Rich media creation is no longer a painful manual and disconnected process
–Technical publications become more vital for sales.
ABOUT WOUTER MAAGDENBERG
Wouter Maagdenberg started his career in 1996 with a specialized web agency for the media, music and sports industry in Amsterdam. He focussed on streaming media and continued to develop rich media software. In 2011 he sold his technology company to SDL. Today, Wouter focuses on the auto-creation of video and other rich media content. His company TXTOmedia delivers solutions to transform existing content into rich media such as animations and video for today's screens, AR and VR.
Dino Eliopulos, Managing Director, EIS & Bryan Kohl, VP, Business Development, EISRecorded: Dec 13 201848 mins
Artificial Intelligence (AI) has the potential to completely revolutionize the B2B selling function. And depending on who you talk to, AI will either enable massive productivity gains from your employees or replace them entirely.
Hype aside, AI is coming, and B2B companies need to understand how to harness it. And despite the promise of ‘plug and play‘ technology, real AI requires varying degrees of knowledge engineering, product and content architecture, and high-quality data sources to be effective.
In this session, EIS's Bryan Kohl, VP, Business Development and Dino Eliopulos, Managing Director demystify AI for your B2B organization.
You will learn:
--How you can leverage best practices to re-think processes for the product content lifecycle, from initial onboarding to post-production syndication
--The infrastructure you’ll need to consider when planning for your AI initiative
--How AI enables new product associations and personalized experiences to drive deeper engagement with your customers
Gerald Murray & Janet DulskyFeb 20 201910:00 amUTC63 mins
Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.
Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.
The definition of CX and big trends
CX leadership, roles, and metrics
The new rules for marketers, including harnessing the power of customer centric data
Andrew Richardson, Elite SEM & Matt Hertig, Alight AnalyticsFeb 20 20196:00 pmUTC60 mins
Ready to build a marketing analytics practice that delivers powerful insights and lightning-fast reporting — and ultimately boosts your revenue?
In this webinar, you’ll hear from Elite SEM’s Andrew Richardson how Elite, one of the nation’s largest digital agencies, has streamlined and evolved its analytics — and how that’s allowed them to achieve even greater results for its clients.
And you’ll discover a proven framework for advancing your own marketing analytics practice, courtesy of Alight Analytics’ Matt Hertig.
Seth Earley, CEO, Earley Information Science & Enid Martinez, Senior Director of Engineering and Automation, ADPFeb 21 20196:00 pmUTC60 mins
ADP shares their successes in harnessing AI to drive engagement and information sharing with customers.
The age of customer-driven, Artificial Intelligence (AI)-powered enterprises is here, and B2B/B2C companies are beginning to harness its value. Yet, while many companies are considering AI initiatives, few are provided with a clear roadmap and best practices to evaluate, develop, implement, and measure the impact of their efforts.
Join Seth Earley, Founder and CEO, Earley Information Science and special guest Enid Martinez, Senior Director of Engineering and Automation, ADP, for "Why AI? A Case Study with ADP."
Topics they will cover include:
**The business drivers considered when evaluating AI for ADP
**Best practices in building the initial project plan
**Tips to overcome roadblocks and pitfalls to avoid
**Lessons learned when implementing a large-scale AI initiative
Yana Lapitskaya - Managing Director, Yay!Starter Marketing; James Mclaughlin - Regional Account Manager, IntroFeb 26 201910:00 amUTC60 mins
Artificial intelligence has been around for a while and is already shaping the digital marketing – even if you haven’t noticed it. Every time you work with Google Ads – you are feeding in the data that informs Google’s AI enabling them to serve you with keyword suggestions, additional ad options and much more. Imagine this happening around the clock on a global scale! No wonder Google knows everything.
Neuroscience has uncovered the decision-making process happening in our brain that advertisers knew very little about.
Making advertisers understand how system 1 and system 2 brain works as well as their differences is like giving a video camera to someone used to drawing primitive pictures to capture and interpret the reality… It is changing the game forever – the TV, print and digital advertising will never be the same again! We are perhaps witnessing the biggest revolution in marketing since the launch of social media advertising.
Blockchain is the newest kid on the block, and we are yet to see it manifesting itself in marketing but even now we can say it will go far beyond the cryptocurrency world, tokenizing and decentralizing the digital economy further.
What does it all mean for you and your company?
Sign up to our webinar ‘The Future of Marketing Emerging from Technology of Today: 3 things to watch closely’ to learn more about Artificial Intelligence, Neuroscience and Blockchain shaping the new marketing reality.
Prolet Miteva, Sr Product Manager, Analytics, AutodeskFeb 26 20195:00 pmUTC30 mins
Siloed, fragmented and disparate data sources have become a challenge that are all too common for brands today. There are many processes and procedures brands should put into place to remove those silos so they can see a single view of their customer – but the first step in unifying data starts with unifying people.
Join us for a lively discussion on:
- Aligning your organization towards a shared goal
- 3 keys to creating a high performing data and analytics program
As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!
The definition of a triggered campaign and how they work
How triggered campaigns can be applied to amplify the marketer's relevance in the moment
Ways triggered campaigns can be leveraged across the entire buyer's journey
Luke Knight, Senior Marketing Manager at Pure360, Russell Flawn, Head of Partnerships at Pure360Feb 27 20194:00 pmUTC60 mins
Join our free webinar where we’ll be discussing the growing need for eCommerce brands to implement a personalisation and abandonment recovery strategy. With some hard hitting industry statistics, what the capabilities are of such solutions and real life examples of how these personalisation and abandonment recovery solutions can transform your eCommerce business.
44% of consumers say that they will likely become repeat buyers after a personalised shopping experience, now is the time to rethink your personalisation strategy.
We’ll also showcase our PureTargeting solution, giving you the ins and outs of its powerful capabilities and features, how it works and the real ROI our solution offers our eCommerce customers.
See a range of PureTargeting’s features in action:
- Cross-channel personalisation
- Cart and browse abandonment recovery
- Product recommendations
- Social Proof
- Post-purchase journeys
- Plus more
Book your place today and discover how personalisation and abandonment recovery solutions will offer your visitors a superior personalised experience, increase conversions, improve customer retention and show significant ROI in a short space of time after implementation.
‘Luke 1977 decreased abandonment rates by 17% and Increased revenue from cart abandonment recovery by 60% using PureTargeting'.
Robin Stephens, DirectorFeb 28 20194:30 pmUTC45 mins
Learn more about the millennial and iGen generations: discover the many advantages their skills can bring to your organisation; find out how your company can drive more effective growth by harnessing their potential; and understand why the time is now to put these groups front and centre of your business, for enhanced culture and stability.
Join Vuture Director Robin Stephens for his webinar: Mind the gap: professional services and the need to embrace Generations Y and Z, as he dispels the myths and does the maths that will push the boundaries of your business in 2019.
Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jason Miller, VP Product Strategy, ClicktaleMar 5 20195:00 pmUTC60 mins
Providing a stellar customer experience starts with having good data - data that is clean, correlated and unified. But as most brands attempt to reach their customers on different channels and devices, the data being collected becomes fragmented across the organization and is difficult to take action on.
Join us to learn:
- How to align online and offline data into a single, 360 view of your customer
- Key ways to segment data to power the experiences your customers expect most
- Top strategies to accomplish identity resolution and visitor stitching capabilities
- How to turn data insights into action in your organization
Jesse Price, Director of Sales at CopperMar 5 20196:00 pmUTC35 mins
As a sales leader you’re under constant pressure to hit your number. You’re probably sick of asking yourself: “How do I make sure we hit our quota this month?“
Join our upcoming webinar on Thursday, 11/15 at 10am PST / 1pm EST to learn the 7 habits you need to instill in your reps to build a successful sales engine, that drives results every month.
During this webinar, you will hear from Jesse Price, Director of Sales at Copper, and his journey as a sales rep at IBM to account executive at Salesforce to now leading Sales at Copper. He will share tangible best practices on how to make every rep a top performer to ensure they hit quota.
Kiersti Esparza & Carmi López-JonesMar 6 201910:00 amUTC44 mins
Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.
With the right approach, you can overcome an ever-evolving email ecosystem. Join Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, to learn how to ensure your emails make it to the inbox.
You'll learn how to:
Define and leverage your engaged audience
Collect and manage the right data
Avoid spam traps
Volker Zeinar - B Braun, Grant Hodgkins - Smith & Nephew,Jenny James - Innovit,Mar 6 20196:00 pmUTC60 mins
Seven years ago when the Federal Drug Administration (FDA) announced its Unique Device Identification (UDI) regulations, there were no off-the-shelf solutions for submitting regulatory data to the Global UDI Database (GUDID).
Now these options exist, so how will this influence your approach to Medical Device Regulations (MDR)? How would you do things differently for MDR and UDI, specifically European Databank on Medical Devices (EUDAMED)? Our panel of experts will weigh‑in on:
- How this is a key priority for global medical device manufacturers.
- Whether this is it just the structured master data or more?
- What about forms and documents like: post-market vigilance and surveillance, clinical investigations and performance studies, actor registration, notified bodies & certificates?…
Sean Passanisi, Head of Sales and Marketing Operations, Udemy and Alex Ortiz, VP of Marketing, Tray.ioMar 6 20196:00 pmUTC32 mins
Join sales and marketing operations leader Sean Passanisi to learn how Udemy implemented smart automation to close gaps in sales ops processes. See how the company saves hours of manual labor, rapidly sets up and provisions closed-won opportunities, enables its sales team to sell more, and captures hard savings in the process.
You’ll learn how Udemy integrated critical components of its technology stack, including CRM, quote management software, and payment processing to solve a key operational pain point and move faster and more efficiently going forward.
Join this webinar to learn how to:
Use smart automation to make sales operations more efficient
Close gaps in your tech stack to eliminate hours of manual labor
Consolidate the time-consuming tasks of managing closed-won opportunities, account provisioning, and billing into a single, automated workflow
Thomas French, Industry Consultant, SASMar 7 201911:00 pmUTC30 mins
Join Thomas French, Industry Consultant, SAS for a live Q&A interview at RSA Conference 2019 to learn more about the key trends in digital identity and authentication, specifically in the Financial Services industry.
Discussion topics will include:
Tends in payments fraud
Ways this data is being monetized today
Emerging cybersecurity and fraud trends that have resulted from the adoption of faster payments
How financial institutions manage their risk postures with increasing security and fraud challenges
How the concept of digital identity is changing in financial institutions
Scott Abel, Tonie Flores, M.K. Palmore, and Keyaan WilliamsMar 12 20195:00 pmUTC60 mins
All systems have weaknesses – places where a determined attacker has the potential to breach security and either disrupt your organization or steal your data. Defending your organization and its digital assets starts with understanding your vulnerabilities. Therefore, cybersecurity planning must begin with a solid understanding of the places where your systems, processes, and staff are vulnerable to attack.
The single weakest part of any system is the people who use it. People are vulnerable to a wide range of exploits, including social engineering attacks such as phishing, which attempt to fool people into revealing passwords or other sensitive information, to insider threats, where employees take advantage of their position to breach security. Phishing remains the number one intrusion vector for threat actors.
Cyberattacks can come from software, hardware, and people. Business professionals must defend against attacks from all of these sources. Although it may seem out of your control, you are not helpless against cyberattacks. There are things you can do to help protect your digital assets.
Join Scott Abel, The Content Wrangler, for a discussion about cybersecurity with Toni Flores, editor of “The Language of Cybersecurity," M.K. Palmore, Senior Federal Law Enforcement Executive for the FBI, and cyberdefense specialist, Keyaan Williams of Cyber Leadership and Strategy Solutions, LLC. We’ll discuss the current state of cyber warfare and help you understand a variety of vulnerabilities, exploits, defenses and controls.
Matt Hertig, CEO, Alight AnalyticsMar 20 20194:00 pmUTC60 mins
Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?
After this webinar, you will be able to:
- Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
- Understand the essential roles needed in a healthy analytics practice
- Determine how to choose the right tools for data management and dashboards
- Discover what you need to do to advance to the next level of performance
Katie Jameson - Head of EMEA Marketing at Act-On SoftwareMar 28 201910:00 amUTC60 mins
CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.
While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.
In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:
1. What is a lead to revenue process?
2. How to enable a lead to revenue process with the right technology
3. How marketing automation and CRM systems compliment each other
4. How to get the best out of both platforms.
Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.
Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.
Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.