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Marketing Operations and Automation

  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, TIBCO Software Inc. Danny Stout, Sr. Solutions Consultant, TIBCO Softwar Recorded: Jul 18 2019 8 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    How multi-variate statistical process control can help to detect deviations from a baseline
    How to monitor in real time the OEE and produce a 360 view of your factory
    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Achieving and maintaining compliance with NYDFS cybersecurity regulation
    Antonio Anderson, Executive Director -Trustmark, John Ford, Founder&CEO - Sienna group, Yomar Rosendo, Director - Informatica Recorded: Jul 18 2019 40 mins
    Join us for this case study that takes you through a NYDFS compliance journey featuring Trustmark, Sienna Group and Informatica. Three thought leaders who bring a wealth of experience share how organizations are protecting their most sensitive information. Learn the importance of the regulation and how leading organizations are able to get ahead of critical mandates using innovative technologies that support data privacy governance along with data retention requirement in mind that create risk. Hear from the experts and start your journey to NYDFS compliance today!
  • Fraud Investigation Management
    Fraud Investigation Management
    Ashwin Datla, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jul 17 2019 7 mins
    Fraud is one of the biggest overheads for most financial firms. Detecting crime is hard as fraud constantly evolves and the tools have to be able to evolve with it. Also one of the key areas of focus for most firms is to address the cost of handling the false positives that all automated systems generate.

    Watch this short demonstration to learn how TIBCO’s advanced analytics and data science solutions can help you overcome these challenges.
  • How to Reduce False Positives? - Intro to Fraud Accelerator
    How to Reduce False Positives? - Intro to Fraud Accelerator
    Chris Lowe, Senior Solutions Consultant, TIBCO Software Inc. Recorded: Jul 17 2019 8 mins
    A short introduction to TIBCO's Fraud Accelerator, an intelligent, automated, analytical system, that helps businesses reduce false positives and augment human intelligence with data science models that can help predict fraudulent business events.
  • Manage Your Time; Skyrocket Your Success
    Manage Your Time; Skyrocket Your Success
    Alexis Haselberger, Time Management Coach Recorded: Jul 17 2019 64 mins
    In this webinar we discuss the 3 primary roadblocks to productivity and simple methods to overcome them. Learn easy-to-implement techniques that will allow you to spend more time on the things that matter, decipher the difference between immediacy and priority, and make more progress on your goals and projects than you previously thought possible.

    Join Scott Abel, The Content Wrangler, and his special guest, time management expert Alexis Haselberger to learn the most common roadblocks around productivity, and how to overcome them with these three takeaways:

    1) How to create an effective task management system

    2) How to make time for your most important projects and

    3) Easy-to-implement techniques for minimizing distractions and increasing focus.
  • 4 ways to improve customer retention - for B2B SaaS companies
    4 ways to improve customer retention - for B2B SaaS companies
    Arun Trivedi Recorded: Jul 17 2019 20 mins
    According to Gartner, 34% Product Marketers at Technology & Service Providers select retaining clients as one of their most important challenge. Growth continues to be a strategic business priority for CEOs. This webcast presents 4 strategies companies can adopt to improve customer retention & grow the business
  • How to Build a Better Marketing Dashboard
    How to Build a Better Marketing Dashboard
    Dan Duncan, Analytics Product Manager, Alight Analytics Recorded: Jul 17 2019 32 mins
    Dashboards are more than eye-catching charts and graphs — or they should be, at least. Done right, your marketing dashboard can help you answer the most meaningful questions about your business, ASAP. In this webinar, we’ll cover:

    -Why it’s essential to correctly identify your audience and how they’ll be using your dashboard
    -How to select KPIs that accurately measure your progress and performance
    -Why blended datasets are so important to assessing marketing ROI
    -How to design your dashboard so that it’s easy for users to understand and interact with their data
  • Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Harnessing the power of a Customer Data Platform to grow digital subscriptions
    Matt Dimond, Consultant at BlueVenn UK & Daniel Williams, President at BlueVenn US Recorded: Jul 17 2019 34 mins
    Our recent research report found that CDP-equipped organizations are 2.5X more likely to overachieve against their marketing goals and more than x3 likely to deliver personalized content based on visitor behavior!

    In this webinar we’ll delve into more results from the survey and look at why Customer Data Platforms (CDPs) are fast becoming the cornerstone of an effective marketing technology stack, enabling companies to unify multiple sources of data to drive subscription growth and monetize their customer intelligence. We’ll also take a look at a seven stage Customer Data Maturity Model designed to help give marketers greater clarity and structure around what they are trying to achieve with a CDP.
  • Leading Research Across the AI Spectrum
    Leading Research Across the AI Spectrum
    Qualcomm Recorded: Jul 16 2019 59 mins
    Artificial Intelligence (AI) is revolutionizing industries, products, and core capabilities by delivering dramatically enhanced experiences. However, the deep neural networks of today are growing quickly in size and use too much memory, compute, and energy. Plus, to make AI truly ubiquitous, it needs to run on the end device within a tight power and thermal budget.

    Fundamental research, in AI as well as applying that research, is required to advance AI further and speed up adoption. In this webinar, we’ll discuss:

    * Several research topics across the entire spectrum of AI, such as generalized CNNs and deep generative models
    * AI model optimization research for power efficiency, including compression, quantization, and compilation
    * Advances in AI research to make AI ubiquitous

    Speakers:

    * Jilei Hou, Sr. Director, Engineering, Qualcomm Technologies, Inc.
    * Jack Gold, Principal Analyst, J.Gold Associates, LLC.
  • All About Marketing Automation - What It Is & Why It Works
    All About Marketing Automation - What It Is & Why It Works
    Mike Madden Recorded: Jul 16 2019 56 mins
    As a marketer, you've probably wished you could respond to prospective buyers anywhere and everywhere, at any moment in time, right? With triggered campaigns, you can! Watch Mike Madden, Director of North America Commercial & Customer Demand Generation, as he broke down the powerful use cases for triggered campaigns, from scoring specific actions to prioritizing leads for sales to creating timely emails from website visits!

    You'll learn:

    The definition of a triggered campaign and how they work

    How triggered campaigns can be applied to amplify the marketer's relevance in the moment

    Ways triggered campaigns can be leveraged across the entire buyer's journey
  • Optimizing the continuous flow of customer data in your business
    Optimizing the continuous flow of customer data in your business
    Matt Dimond, Consultant at BlueVenn Recorded: Jul 11 2019 31 mins
    For marketers to truly understand their customers and become omnichannel they need a continuous flow of customer data, transactions and behaviors flowing through the marketing technology ecosystem.

    In this session we will take you through the design for a continuous data flow which is born out of the feedback from over 100 marketing leaders and CMOs across the world. We’ll then look at some of the transformational ROI statements from marketers that have put a continuous data flow into action.
  • Neuromarketing - How to be Remembered
    Neuromarketing - How to be Remembered
    Dr Carmen Simon, Cognitive Neuroscientist and Lauren Adam, Head of Marketing, Marketo Recorded: Jul 11 2019 61 mins
    Did you know that 90% of content that you share are forgotten after 2 days? How do you expect your buyers to act on your message if they only remember a tenth of it? How do you even know which tenth they'll remember?

    Join this webinar to hear from Dr Carmen Simon, a Cognitive Neuroscientist, author of Impossible to Ignore: Create Memorable Content to Influence Decisions, and a renowned keynote speaker.

    You will learn:
    - Strategies for transforming yourself and your marketing message into something worth noticing and remembering
    - How people pay attention, remember content, and ultimately act on it
    - How you can turn Neuroscience into Neuromarketing by using insights from how the brain process information and tend to remember it - or, more often - forget it
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Recorded: Jul 10 2019 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Railinc: Best Practices for Deploying and Adopting an Intelligent Data Catalog
    Ramesh Veerappan, Shawn Petway, - Railinc, Dharma Kuthanur- Informatica Recorded: Jul 10 2019 58 mins
    As Railinc modernizes its data infrastructure, critical data has become distributed across Oracle, data lake and tools like SAS, and business users have been challenged to find and understand the data they need. Railinc embarked on a major effort across business & IT to address this problem by cataloging all data assets and adding business context to the data to enable easy search and discovery. Confidence in the data was improved through visibility into how datasets were created and business descriptions and tags that added business context, along with a focused/phased approach to drive business user adoption. Railinc will share valuable lessons and best practices related to both: (1) deployment and scaling; (2) driving business user adoption.
  • Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Is the End of Cookies Near?: What ITP 2.x Is and How to Navigate
    Ty Gavin, VP of Software Development, Tealium Recorded: Jul 10 2019 57 mins
    The GDPR and CCPA have put digital privacy at the forefront of consumers’ concerns. With its Intelligent Tracking Prevention (ITP), Apple is leveraging consumer concerns to promote the security of their browser, Safari.

    The question for marketers and data professionals is whether ITP’s changes to cookies will alter their data and analytics strategies. When Apple first introduced ITP in 2017, it disrupted third-party ad tech companies and their ability to create cross-site tracking. With ITP 2.x this year, Apple has updated how Safari, the most popular mobile browser in the U.S., handles first-party cookies.

    The changes to first-party cookies will have a big impact on personalized mobile campaigns for seasonally-driven industries and campaigns in mobile browsers (i.e. Safari). Short-term workarounds are available to digital marketers, but they may be quickly undone as Apple works to clamp down on them in subsequent updates.

    Join this webinar and learn how to build a better long-term strategy that balances the customer experience with customer privacy, as well as:

    - A deeper understanding of ITP’s limitations
    - Gaining clarity on the true impact it has on analytics
    - Key strategies to improving implementation of first-and-third-party cookies
    now and in the future
    - Ideas for Customer Experience and Marketing teams to improve cookies-related experiences like authentication
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Jul 9 2019 59 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • Blockchain: A Money-maker for Marketers
    Blockchain: A Money-maker for Marketers
    Lakshminarsimhan Srinivasan, Global Head - Blockchain Services, TCS Recorded: Jul 9 2019 32 mins
    Discover how CMOs can leverage blockchain with other digital technologies to create new value.

    In the Business 4.0 world, organizations need to shift the mindset from resource paucity to resource abundance. Marketing organizations are in a great position to leverage ecosystems and blend life experiences into customer experiences. Blockchain, along with other key technologies, like AI, AR/VR, 5G, makes that possible. Backed by the power of digital technologies, CMOs can reimagine business model to foster disruptive innovation to the benefit of the enterprise and its customers.
  • You’re Not as Digital as You Think: Leveraging Technology-centric Marketing
    You’re Not as Digital as You Think: Leveraging Technology-centric Marketing
    Sunil Karkera, Global Head - TCS Interactive Recorded: Jul 9 2019 32 mins
    Discover how MarTech can empower CMOs to fulfill their digital vision and change the game for the marketing function.

    Technology must do more than enable traditional marketing strategies—it has to create, deliver and measure customer experience, and help CMOs embrace a true digital path for marketing strategy and execution.
  • Marketing & Supply Chain are building Data-driven and Intelligent Enterprises
    Marketing & Supply Chain are building Data-driven and Intelligent Enterprises
    Ponnanna Uthappa, Global Head, Comms & Media Solutions, CBO, TCS Recorded: Jul 9 2019 19 mins
    Discover how marketing and supply chain are leveraging data to achieve higher customer focus.

    Data has rapidly emerged as the foundational element for innovation, business growth and optimization. By forging strong partnerships across business functions, corporate leaders are reimagining customer experience.
  • Data Privacy Regulations: The Impact on Marketing
    Data Privacy Regulations: The Impact on Marketing
    Sachin Khalap, Head - GRC COE, TCS Cyber Security | Hussain Mirza, Lead–Data Privacy Solutions, TCS Cyber Security Recorded: Jul 9 2019 29 mins
    Can marketers become the custodians of customer data?

    In today’s world, with connectivity, fast networks, and mobile devices, data has truly emerged as the new currency. But as enterprises embark on this new trade journey, questions around data privacy and protection and regulatory compliance need to be answered even as marketers look to data to unearth insights and truly deliver value to their customers.
  • How Demand Centers are Transforming B2B Marketing through innovation
    How Demand Centers are Transforming B2B Marketing through innovation
    Ponnanna Uthappa, Global Head, Comms & Media Solutions, CBO, TCS Recorded: Jul 9 2019 22 mins
    How can marketing leaders harness the latest digital technologies to drive data monetization and value creation for the enterprise and the ecosystem in which they operate?

    For marketing leaders, the adoption of digital technologies to develop new business models and revenue streams is a tremendous opportunity to shift corporate perceptions of marketing from cost center to growth enabler. Discover how demand centers delivers innovation and impact through their B2B marketing strategies.
  • Marketing Results Soar with Consistent Omni-Channel Experience
    Marketing Results Soar with Consistent Omni-Channel Experience
    Santha Subramoni, Head for Intelligent Process Automation, Automation & AI, TCS Recorded: Jul 9 2019 32 mins
    Hear how a Finnish telecommunications provider is creating an omni-channel environment with predictive analytics to deliver relevant, timely, and consistent customer interactions across channels, including e-mail, SMS, telesales, web, call center, and retail outlets.
    By applying predictive analytics and using leading self-learning adaptive models, the telecom company empowers customers to migrate seamlessly to their preferred channel, without losing context. As a result, the company has seen a significant impact on its business, including:

    20-times increase in offers presented

    600% boost in e-mail click-throughs
  • CX and the Power of Customer Centric Data
    CX and the Power of Customer Centric Data
    Gerald Murray & Janet Dulsky Recorded: Jul 9 2019 63 mins
    Digital transformation has forever changed the rules of engagement with our audiences. Buyers now expect a seamless and engaging experience throughout their journey, putting the burden on organizations to break down departmental silos and create a seamless, unified customer experience (CX). Whether you end up a winner or not will depend on how you respond to these market shifts and change the way you acquire, use, and steward customer data.

    Join us for a live webinar featuring IDC Research Analyst, Gerry Murray, and Marketo Director of Customer Marketing, Janet Dulsky, as they explore the power of customer centric data and the impact it can have on CX.

    You'll learn:

    The definition of CX and big trends

    CX leadership, roles, and metrics

    The new rules for marketers, including harnessing the power of customer centric data
  • Harnessing Intelligent Automation to Transform Experiences: The M&S Story
    Harnessing Intelligent Automation to Transform Experiences: The M&S Story
    Anantha Sekar, Global Head, Conversational Experiences, TCS | Ian Mahoney, Contact Centre Solution Advisor, TCS Recorded: Jul 9 2019 30 mins
    Hear how Marks & Spencers created great experiences across channels with intelligent automation.

    When an enterprise deals with 15M+ customer interactions annually, how can intelligent automation help transform customer experience? One of UK’s leading retail specialists, M&S is using digital technologies to their advantage, with a cloud-based NLP solution to identify, classify and route customer queries to enable cost savings and automate call handling for 85K+ calls a week. The result: curated, impactful and memorable experiences across channels.
  • Smarter Audience Targeting and Engagement with Machine Learning
    Smarter Audience Targeting and Engagement with Machine Learning
    Dhayalan P, Business Analytics Leader - Retail, CPG, TTH, Govt., TCS Recorded: Jul 9 2019 27 mins
    Discover how Machine Learning can power smarter marketing campaigns.

    The holy grail for any successful retail organization is reaching the right target market in the right way. By leveraging ML-based predictive modeling, a leading North American retailer realized a 32% increase in direct mail campaign responses. That’s intelligent marketing powered by automation and insights.
  • How to Win in Business with Content Intelligence
    How to Win in Business with Content Intelligence
    Colleen Jones Jul 23 2019 5:00 pm UTC 60 mins
    Make smarter content decisions for better business results with content intelligence. That sounds great, but how?

    Join Scott Abel, The Content Wrangler, for this free, one-hour webinar with Colleen Jones, CEO of Content Science, and learn why content decisions are like playing poker. This webinar reveals secrets to succeeding with content intelligence inspired by world-class poker.

    Three Takeaways:

    • Recognize three types of content decisions that benefit from content intelligence.
    • Understand four ways content intelligence can improve content decisions.
    • Find out what it takes to win big on content.

    ABOUT COLLEEN JONES

    A content expert and Star Wars fan, Colleen Jones is the founder of Content Science, a content strategy and intelligence firm where she has advised or trained many of the world's leading organizations to become Jedi Masters of digital content. She is also the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. Colleen has earned recognition as one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by the Society for Technical Communication's Intercom Magazine, and one of the Top 50 Most Influential Content Strategists.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Thomas Burg & Rahel Anne Bailie Jul 24 2019 3:00 pm UTC 60 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Marketing Analytics: How to Deliver Faster Reporting and Insights with Tableau
    Marketing Analytics: How to Deliver Faster Reporting and Insights with Tableau
    Will Stentz, Director of Analytics, Carmichael Lynch & Matt Hertig, CEO and Co-founder, Alight Analytics Jul 24 2019 4:00 pm UTC 60 mins
    The single biggest problem facing data-driven marketers? Collecting, cleaning and organizing performance data is a world-class time suck. But it doesn’t have to be that way.

    Learn how Carmichael Lynch — the Minneapolis agency that serves leading brands like Phillips 66, Subaru and Xcel Energy — streamlined its data aggregation with Tableau, the leader in visual analytics, and ChannelMix, the industry’s best solution for marketing performance analytics.

    Watch this webinar, and you’ll learn:

    -Why a data-first approach is the foundation of a fast, powerful analytics program
    -How to build a scalable, flexible system for marketing analytics — and why using a stack of best-in-class solutions is a better way to accomplish that
    -Where you should invest time and resources in order to evolve your team’s ability to produce valuable forecasts and recommendations
  • [#ContentOps] Content Operations: Myths vs. Facts
    [#ContentOps] Content Operations: Myths vs. Facts
    Moderator: Rahel Bailie. Panelists: France Baril, Angus Edwardson, Jörg Schmidt, and Deane Barker Jul 24 2019 5:00 pm UTC 60 mins
    Content operations is an emerging practice, aimed at scaling content production, for more efficiency while maintaining content quality.

    We know what we want, and why we want it, but the most misunderstood question is how do we go about it? Are the tools, skills, and processes we have today good enough? Is it a matter of adding more sprints to our agile board, or putting more business rules into the CMS? Or do we need to get our inspiration by thinking outside the box?

    Join veterans in the content field, who have developed models for large-scale content operations inside multinationals and government agencies, as they separate fact from fiction and provide some perspective on this new area of ContentOps.
  • How Customer Data Maturity Powers the Modern Enterprise (Part 1)
    How Customer Data Maturity Powers the Modern Enterprise (Part 1)
    Matt Parisi, Senior Product Marketing Manager Jul 25 2019 4:00 pm UTC 32 mins
    In this four-part series, we will help your organization learn how to create a strategic approach to customer data. Top performing companies are using customer data insights from across the organization to power better customer experiences from awareness to renewals. For many companies, however, much of the necessary data remains locked away in departmental and technological silos.

    In our first installment, we’ll be taking a deep dive into the Tealium-commissioned Forrester research report, “Customer Data Maturity Powers the Modern Enterprise,” as well as looking at the state of customer data maturity to understand why so many companies struggle to break down the barriers and put data into action. The recent report surveyed the state of customer data and found that even though almost 90% of organizations have some level of customer data strategy in place, many struggle to impact key business outcomes effectively.

    By surveying 330 decision makers at companies across the globe – including the US, UK, France, Germany, and Japan – the report gives insight into businesses’ approach to using customer data to drive customer satisfaction, increase revenue, implement better data governance, and improve profitability.

    Join us for a deep dive into the state of customer data maturity and uncover the key takeaways to help your organization build a sound customer data strategy that can drive business results.

    You’ll also learn :
    - The 6 dimensions of customer data maturity in an organization
    - How you can put your own organization’s customer data maturity to the test
    - Recommendations for beginning to build your customer data strategy and establishing a center of customer data excellence
  • Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Salesforce Implementation Checklist: 10 Must Do’s in Every New Salesforce Org
    Stacy O'Leary Jul 25 2019 5:00 pm UTC 60 mins
    Having a great Salesforce implementation strategy from the start is the best way to achieve optimal ROI on your Salesforce investment while building a scalable, long-term solution that your company can use for years to come.

    Join Expert Marketing Advisors and Quickly Consulting to learn what tools are needed to help achieve the best ROI for your business. 5X certified specialist, Stacy O’Leary will take you step-by-step through the process of setting up Salesforce to meet the needs of your organization. With Salesforce specific marketing guidance we are here to help give the best direction for your organization.
  • A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    A Winning Events Strategy: Wow Your Guests and Accelerate Pipeline
    Caroline Hull, Head of Field Marketing, Esther Kim, Sr. Field Marketing, Shannon Mellen, Field Marketing - Marketo and Adobe Jul 30 2019 9:00 am UTC 38 mins
    You'll learn:

    - Which KPIs to consider when planning your events
    - How to plan different type of events for each stage of the funnel
    - How marketing should align with sales to ensure successful closing events
  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Jul 31 2019 8:00 pm UTC 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Create Incredible Customer Experiences Using Conversational Marketing
    Create Incredible Customer Experiences Using Conversational Marketing
    Kate Adams, Sr. Director of Demand Generation at Drift, and Tim Ozmina, Sr. Marketing Specialist at Marketo, an Adobe Company Aug 1 2019 9:00 am UTC 46 mins
    You'll learn:

    - How to incorporate chat bots into your overall marketing strategy
    - How, when, and why you should use conversational marketing
    - How to measure your success
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes Software, Jerry Judge - The Fearless Group Aug 1 2019 3:30 pm UTC 75 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • Endesa Transforms with TIBCO for the Digital Energy Era
    Endesa Transforms with TIBCO for the Digital Energy Era
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio, Endesa Aug 1 2019 8:00 pm UTC 2 mins
    Head of Integration and BPM Manager Ainhoa Ortiz del Rio on accelerating innovation through IoT automation at the second largest electric and gas utility in Portugal.
  • AA Ireland Transforms Itself and Insures Predictable Success
    AA Ireland Transforms Itself and Insures Predictable Success
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen - AA Ireland Aug 1 2019 9:15 pm UTC 3 mins
    Chief Analytics Officer Colm Carey and Senior Quantitative Analyst Nina Jensen on the advantages of putting analytics in the hands of every business user.

    AA Ireland specializes in home, motor, and travel insurance and provides emergency rescue for people in their homes and on the road, attending to over 140,000 car break downs every year, 80% of which are fixed on-the-spot.
  • Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data
    Jordan Con, Product Marketing Manager, Marketo, an Adobe Company Aug 6 2019 9:00 am UTC 41 mins
    Marketing analytics is at the top of every marketing team’s priority list. But for many, it can feel overwhelming. Watch Jordan Con, Product Marketing Manager at Marketo, for our webinar, Marketing Analytics 101: How to Prove and Improve Marketing Impact with Data, where he sets the foundation for a solid marketing data and analytics strategy, no matter where you are in your journey.

    You'll learn:

    How, when, and why to use journey and impact analytics
    How to prove and improve impact with attribution data
    What goes into good dashboards and reports
  • 5 Critical Elements of a Customer Data Transformation
    5 Critical Elements of a Customer Data Transformation
    Jim Kelly, Principal Consultant at BlueVenn Aug 7 2019 4:00 pm UTC 30 mins
    Creating a single view of the customer, by unifying customer touchpoints across offline and online channels, is the first step towards a successful customer experience marketing strategy, and in this joint webinar, consultants from Allant Group and BlueVenn, will explain a formula and 5 crucial elements, for brands to follow when embarking on a transformational customer data project. Registrants will also exclusively receive a copy of a new Customer Data Maturity Model and Customer Data Platform research report.
  • Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Marketing Analytics: Learning to Decipher Your Customers’ Decision Journey
    Matt Hertig Aug 7 2019 4:00 pm UTC 60 mins
    What’s really driving customers to take the actions you want? And why do some potential customers and prospects get lost along the way? Those have always been difficult questions to answer, but they’re even tougher in today’s omnichannel world, where there are hundreds of ways for customers and prospects to interact with your brand.

    But you can get the answers you need — with customer journey analytics! It’s the discipline of looking at all marketing touchpoints for all your customers to determine which paths are most (and least) likely to drive conversions!

    In this high-energy session, you’ll learn:

    -What customer journey analytics is (and isn’t) and how it can benefit your operation
    -What you need to more effectively understand your customers’ journey to conversion
    -How to overcome the most common obstacles to producing customer analytics
    -A step-by-step plan to get started using customer journey analytics in your organization
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Aug 7 2019 5:00 pm UTC 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Exceeding the Requirements of the Trust Economy
    Exceeding the Requirements of the Trust Economy
    Liz Miller - CMO Council Aug 8 2019 5:00 pm UTC 75 mins
    Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
  • The Role of Server-Side in the Future of Your Data Foundation
    The Role of Server-Side in the Future of Your Data Foundation
    Chris Slovak, Global VP, Solutions Consulting & Jamie Wells, US West Manager, Solutions Consulting at Tealium Aug 13 2019 5:00 pm UTC 60 mins
    In a hyper-competitive, cross-device, cross-experience world, consumer expectations for personalized, omnichannel experiences have put increasing pressure on brands to utilize their customer data well. At the same time, technology limitations like ITP 2.x, Google’s same-site cookies, ad blockers, and more are eliminating access to that data in an increasing push for more privacy on the web. So how do brands navigate these opposing drivers?

    Data professionals will need both client-side and server-side data collection capabilities to build a scalable, future-proofed foundation to manage the increasing number of customer data sources and channels in this landscape – but each approach comes with its respective benefits and drawbacks.

    In this presentation, you’ll learn about the state of server-side capabilities today as well as key considerations and use cases. We’ll also talk about how to build out a data foundation with both client-side and server-side data collection capabilities so you have the power to make the right choice for your data strategy, business needs, and budget.

    Join this webinar and you’ll also learn:

    - Use cases where server-side data collection can help your customer experience efforts
    - The difference between client-side and server-side tracking
    - The history of server-side data collection and how new models are being applied today
    - Key considerations and questions you should be aware of as you move to server-side
  • INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    INSIGHTS > STORIES > TRUST > REVENUE > ROI : 5-phase guide to STOROI marketing
    Philippe Ruttens, B2B Marketing & Sales Transformation Consultant & Coach Aug 14 2019 8:00 am UTC 45 mins
    2020: The CMO is dead. Long live the Chief STOROI Officer !

    B2B marketing used to be simple, now we live in a post-big data world, inundated by information, reports and dashboards.

    Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen, pipeline, ROI and revenue marketing models... but few have really been able to analyse data and visualise insights in the right way yet. Why is it so? Lack of process, talent, tools or wrong mindset?

    From personas & pain points to channels & content, you will learn in one hour the key steps, tools and tips to save your and team’s career by increasing your stakeholders’ trust and becoming a revenue growth engine, from Insights to Stories and ROI.

    In 2020, most CMOs and their teams will face the ultimate battle with their CEO/CFO: defending their budget and job by proving their value, strategy, campaigns and optimising their ROI fully.

    Transforming to a Revenue Marketing Center of Excellence is a must and marketeers MUST act NOW !

    We will shortlist 5 main phases, 10 KPIs and 25 actions to focus on the right 20/80 of your marketing operations and increase commercial ROI. Get ready for an energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!

    About Philippe Ruttens

    Bringing over 25 years of experience as a B2B marketer at firms like Accenture, EY, MasterCard and Iron Mountain, Philippe coaches CMOs and helps sales & marketing teams transform faster into Revenue / ROI-driven marketing centres of excellence. Leveraging his multi-sector consultant and interim manager expertise combined with templates & process applied at many B2B clients, he combines his strategic demand generation vision, quick wins on campaigns & channels with a pragmatic people- and data-focused approach. Philippe’s WHY is to boost marketing teams transformation and help executives achieve faster & higher commercial objectives.
  • Essential data for marketing content that converts
    Essential data for marketing content that converts
    Rene Power, Founder, Vision B2B Marketing and Training Ltd Aug 14 2019 12:00 pm UTC 45 mins
    If you don't know what aspects of your marketing deliver the most results; or if you have access to analytics but don't understand what's it's telling you; or if data is hoarded by I.T in your organisation, you'll love this primer on how accessible marketing data can help you make better marketing and business decisions.

    In another all new BrightTalk webinar, regular contributor René Power from Vision B2B Marketing and Training Ltd in the UK will share powerful strategies to help B2B product and service businesses maximise their expertise and marketing resources to drive the right kind of inbound enquiry.

    In this session you’ll learn how to
    - Understand what data you really need to help drive inbound traffic
    - Test and learn when it comes to all your marketing activities and content
    - Establish how free to use web, email and social media tools can give you a real advantage over competitors
    - Improve awareness, engagement and conversion of traffic

    Webinar attendees can get access to a bonus workbook for the webinar by emailing rene@visionb2b.co.uk ahead of live broadcast.
  • Marketing Data Driving You to Distraction
    Marketing Data Driving You to Distraction
    Thomas B. Cross CEO TECHtionary Aug 14 2019 2:00 pm UTC 45 mins
    "Are you missing the mark by focusing too much on the point"

    Here are the Top-10 issues behind data driving business growth to distraction: Tracking, Timing,
    Technology, Tips, Tasks, Terrorism, Trust, Tools, Team and Trends. This 30-minute webinar will address each one and provide actionable tips and ideas:

    1 - Tracking - KTO-keep track of it all
    2 - Timing - market, industry, global
    3 - Technology - Faster than ever.
    4 - Tips - "You can sell what you don't know"; Knowing what you are selling and to all those throughout the channel.
    5 - Tasks - ahead and looking back
    6 - Terrorism - for purposes of this presentation, terrorism are events perpetrated by others against you. Trust are events or efforts of goodwill or negligence/incompetency by you.
    8 - Trust - You don't get a second chance to make a first impression.
    7 - Tools - Human, Power, Quantum
    9 - Team - Lead people, manage things
    10 - Trends - Direct, not predict or react

    By Thomas B. Cross CEO TECHtionary

    Winner Corporate Vision Magazine Social Media Company of 2019
  • Value Over Volume: Zeroing In on Data that Drives Revenue
    Value Over Volume: Zeroing In on Data that Drives Revenue
    Christa Tuttle, Founder and CEO, Launch Marketing Aug 14 2019 3:00 pm UTC 45 mins
    In order to make intelligent decisions from marketing data, B2B marketing execs need smart, precise data. Locating, vetting and analyzing this data, however, is one of the least exciting things for companies to prioritize. Many companies will choose volume over value and continue piling new data into their CRMs rather than taking on the slower, long-term work on proper data cultivation.

    Join Launch Marketing’s Founder and CEO Christa Tuttle as she explores the importance of a strong data foundation in maximizing the profit potential of marketing. This presentation will discuss the true value of data in several components of an integrated marketing plan, from messaging, lead generation and more.


    About Christa Tuttle

    Christa founded Launch Marketing, a boutique marketing firm that acts as a virtual marketing team to B2B tech companies, in 2001. Under her leadership, the company has grown exponentially, to a portfolio of more than 150 clients to date.

    Prior to founding Launch Marketing, Christa worked for Austin venture capital firm TL Ventures, where she managed marketing in-house and lent her expertise to its portfolio companies, helping them develop marketing plans and bring their first products to market. Before that, she led a marketing team at enterprise software company Trilogy, where her team successfully drove more than 50% of the lead generation.
  • The Truth About Personalization: Using a CDP to Personalize Marketing
    The Truth About Personalization: Using a CDP to Personalize Marketing
    Erik Archer Smith, Director of Marketing, Arm Treasure Data Aug 14 2019 5:00 pm UTC 60 mins
    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale. But is this level of personalization really needed for all companies on all channels?

    In this webinar we’ll share the results of a new Forbes personalization survey with industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a Customer Data Platform can be used to maximize personalization results on the right channels that matter for your business.

    Marketers will learn:
    1. What personalization consumers expect and want from companies and which channels actually matter to customers and prospects and where to get the best ROI for your marketing dollars
    2. Strategies for segmenting your customers/prospects by using the data you already have to compete with the data goliaths like Amazon, Netflix and more.
    3. How a Customer Data Platform can help enable marketers to be more data driven.
  • Uncovering the Most Useful Metrics for Planning Season
    Uncovering the Most Useful Metrics for Planning Season
    Ken Evans, Senior Director, Marketing Operations at Fuze Aug 14 2019 6:00 pm UTC 58 mins
    It seems like every year, once the chaos of your marketing planning process is over, you look back and think to yourself, “next year, I’ll be more prepared for this!” Yet when the next year rolls around, planning season sneaks up and becomes just as troublesome once again.

    With FY19 planning season knocking on your door, now is your chance to break this vicious cycle. But where should you start?
    By examining the metrics that will guide marketing as to where to invest their resources in the coming year.

    Watch this recording to learn how Ken Evans, Senior Director, Marketing Operations at Fuze wrangles the right metrics to make sure planning season is a success.

    In this webinar, we’ll answer these questions:

    • What metrics should I use during planning season and why?
    • Who within marketing (and beyond) cares about these metrics?
    • What technologies does Ken use to collect these metrics?

    You’ve still got time to get ahead of planning season. Don’t miss your opportunity!
  • Beyond Marketing BI: How AI Is Transforming Business Growth
    Beyond Marketing BI: How AI Is Transforming Business Growth
    Jonathan Joseph, Chief Strategy Officer, and John Zicker, Chief Data Scientist, at conDati Aug 14 2019 6:00 pm UTC 45 mins
    As marketing leaders build out their marketing stacks in the pursuit of better understanding and delighting their customers, the steady stream of disparate data from these platforms is constantly being accumulated. One critical component to achieving their goal, which ultimately will drive business growth, is unifying all of that data and applying data science. AI driven marketing intelligence is the new standard in marketing analytics. And it’s all within your reach today.


    Join conDati’s Chief Strategy Officer Jonathan Joseph and Chief Data Scientist John Zicker to learn about the evolution of marketing intelligence, and best practices in applying AI/ML for higher pipeline and revenue conversions including:

    - building data science into the tech stack and workflow
    - modules for optimization, budget allocation and forecasting
    - Journey analytics and attribution using statistical models