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Marketing Operations and Automation

  • Manufacturing Intelligence: Keep Your Processes Under Control
    Manufacturing Intelligence: Keep Your Processes Under Control
    Alessandro Chimera, Manufacturing Industry Expert, and Danny Stout, Sr. Solutions Consultant, TIBCO Software Inc. Recorded: Apr 18 2019 30 mins
    The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products.

    Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs.

    What You Will Learn:

    -Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes
    -How multi-variate statistical process control can help to detect deviations from a baseline
    -How to monitor in real time the OEE and produce a 360 view of your factory

    The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models.
  • Looking To The Future
    Looking To The Future
    Dale Kirby - Microsoft, Andy Pink - Citrix Systems, Mike Preston - Rubrik, Kathi Grumke & Richard Coile - CDW Recorded: Apr 18 2019 68 mins
    As organizations look to set bold goals for the future, many will turn to people, platforms and processes to power their journey forward. But what are the big trends in data and analytics, technology and computing that will directly impact how we work, how we secure and how we advance organizations to a better tomorrow? From shifts in data management, analytics and security to new thinking in how to orchestrate digital transformation and activation, the future holds endless opportunities for those who can navigate it effectively.
  • The Truth About Personalization
    The Truth About Personalization
    Erik Archer Smith, Director of Marketing Recorded: Apr 11 2019 46 mins
    Using a CDP to personalize marketing on the channels that really matter.

    For the last several years, pundits have predicted that THIS would be the year mass personalization takes off. Industry giants like Facebook and Amazon have been held up as shining examples of how to personalize at scale.  But is this level of personalization really needed for all companies on all channels?

    In this talk we’ll share personalization industry benchmarks collected from marketing leaders from global 2000 companies to help better define what’s working, what’s not, and how a CDP can be used to maximize personalization results on the right channels that matter for your business.
  • The Value of Visual Content and a Simplified User Interface
    The Value of Visual Content and a Simplified User Interface
    Daniel Foster, TechSmith & Scott Abel, The Content Wrangler Recorded: Apr 10 2019 59 mins
    It can be difficult to onboard users to new and complex interfaces and workflows. New research shows that images and video enhance understanding and retention of complex information and tasks and can even increase productivity, but software often changes quickly and requires regular updates and localization. How can we leverage the power of visual communication without having to constantly localize new visual content?

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead for TechSmith, for this free one-hour webinar. Daniel will show you how a Simplified User Interface helps you create powerful and useful images to help your users better understand your content, while extending its shelf life and often eliminating the need for localization.
  • Accelerate Sales Growth by Streamlining Customer Experiences
    Accelerate Sales Growth by Streamlining Customer Experiences
    DocuSign Recorded: Apr 10 2019 61 mins
    Customers choose to work with you not just based on what you deliver, but how you deliver it. Traditionally the big guys have had the advantage in resources and personnel. But with the digitization of customer communications, sales processes, and customer service, small and medium-size companies can now do more than catch up -- they can compete.

    Affordable, accessible business technology is at your fingertips, and it can help you manage prospect and customer relationships in a way that feels personalized, accelerate business workflows and processes, and not just meet but exceed customer expectations while you boost your sales growth.

    To learn more about how technology is transforming the way SMBs do business, and how to launch the strategy that ensures your company maintains competitive advantage, don’t miss this VB Live event!


    Register here for free.


    Webinar attendees will learn:

    * How to deliver success across the entire customer lifecycle from lead to retention
    * How to configure, price, and quote complex deals, fast and efficiently
    * How to accelerate business by closing deals with instant sign-offs on agreements
    * How customer-focused organizations win business with personalized experiences


    Speakers:

    * Katie Foote, Vice President, Demand Generation for Small Business, Salesforce
    * Dave Simon, Vice President, Small Business Sales, DocuSign

    Sponsored by DocuSign
  • What you need to know about Device Fingerprints
    What you need to know about Device Fingerprints
    Rachel Holander, Roi Paz Recorded: Apr 10 2019 26 mins
    Learn about different types of device fingerprints and how to manipulate them to ensure you never get blocked when crawling websites.

    - Introduction to device fingerprinting:
    - Headers
    - Plugins and fonts
    - Zombie and sync cookies
    - Canvas and WebGL
    - WebRTC
    - Web Audio API
    - Manipulating and disabling device fingerprinting
    - Preventing IP leaks
    - Rotating headers
    - Real-time debugging
  • The culture of digital transformation in 2019
    The culture of digital transformation in 2019
    Jennifer Miller, Global VP, Vuture Recorded: Apr 10 2019 45 mins
    Digital disruption is a challenge for any business but one that many organisations must embrace. Learn who is driving these projects forward in 2019 and how culture changes can be as important as the technology deployed.
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.

    ABOUT JAROD SICKLER:

    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Recorded: Apr 3 2019 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • The Future of Retail Must Blend Marketing and IoT Data
    The Future of Retail Must Blend Marketing and IoT Data
    Erik Archer Smith, Senior Director of Marketing Recorded: Apr 2 2019 39 mins
    The future of personalized shopping experiences is upon us. Retail and eCommerce leaders are using online and offline data to create better personalized experiences to disrupt their peers. IoT data like RFID sensors, smart screens and augmented reality are being smartly incorporated allowing forward-thinking retailers to leapfrog their competition in the next decade.

    In this session we’ll explore the technologies that make this possible and look at a few real world examples of how data-driven strategies are being implemented by retail leaders Subaru, Muji and Kirin.

    Attendees will learn:
    • Four tactics retailers can implement now by leveraging their existing infrastructure
    • Details on the fifth wave of computing and how this will empower the next wave of customer experiences like smart shelves and AI enabled cameras and what technologies are enabling them
    • How "Boomers", "Gen X" and "Millennials" view the trust vs personalization relationship and what segments companies are most commonly using for personalization today.
  • Action Packed: How Analytic Solutions Drive Real-World Change
    Action Packed: How Analytic Solutions Drive Real-World Change
    Eric Kavanagh CEO The Bloor Group, Shane Swiderek, Product Marketing Manager, TIBCO Software Recorded: Apr 2 2019 59 mins
    The Briefing Room with TIBCO Jaspersoft and The Bloor Group


    The power of analytics cannot be denied, but the speed of response tells the tale of success. The faster you can change a business process to take advantage of your data-driven insights, the faster and greater the results. That's why operational intelligence can provide such bang for the buck: the benefits start accruing right away.

    Watch now to learn why analytics is no longer just for the elite. We’ll cover:

    -Why "BI for the masses" has finally arrived
    -What that means for your organization
    -Several cutting-edge analytics solutions & how they help companies navigate the increasingly choppy waters of modern business
  • Customer Obsession Through Data-Led Strategies
    Customer Obsession Through Data-Led Strategies
    Reltio Recorded: Apr 2 2019 61 mins
    For organizations to succeed in the dynamic and constantly evolving world of commerce today, the rapidly rising bar for customer expectations must be met with exceptional, relevant, and value-oriented experiences. To that end, digital professionals have a buffet of choice when it comes to technology investments to support this endeavor -- personalization, omnichannel, predictive/prescriptive analytics, artificial intelligence/machine learning...

    However, no organization can do it all, and good strategy requires data-led decisions around both prioritization and execution of new digital experiences.

    In this informative session, guest speaker and Forrester VP/Principal Analyst, Brendan Witcher, will discuss:

    * What drives consumer choice in today’s world of digital commerce
    * Top capabilities that leading organizations are investing in to win business
    * How data is being used as a competitive weapon for servicing and retaining the new digitally-savvy consumers
  • Connected Intelligence for AI and ML - Smart Energy
    Connected Intelligence for AI and ML - Smart Energy
    Michael O'Connell, Chief Analytics Officer - TIBCO Software, Inc. Hosted by: Bill Vorhies, Editorial Director - Data Science Recorded: Apr 2 2019 61 mins
    TIBCO Connected Intelligence solutions connect data, systems, processes, and people—and it delivers predictive analytics, AI, and data visualizations for all aspects of asset management, customer information, distribution, forecasting, production, and supply chain.

    Wouldn’t it be great if you had a one-stop-shop, a single platform to connect data, systems, processes, and people? What if this solution could also incorporate predictive analytics, data visualization, and analytic actions for applications such as asset management, customer engagement, risk investigation, and supply chain management?

    We’ve got you covered!

    Watch this webinar hosted by Data Science Central to learn how the TIBCO® Connected Intelligence portfolio helps you:

    Reduce costs and downtime
    Increase output, and
    Improve customer retention

    With TIBCO Connected Intelligence you can easily construct and embed visual analysis and machine learning models into business processes—and even into field equipment—for responsive batch and on-demand software action.
  • Are We Prepared to Achieve Digital Transformation?
    Are We Prepared to Achieve Digital Transformation?
    Liz Miller-CMO Council, Stew Maurer-Convercent, Brandon Ebken-Insight, Alvin Lu-HashiCorp, Jen Mills-Microsoft Recorded: Mar 28 2019 64 mins
    Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.

    But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.

    The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
  • Digital Transformation Next Steps, from the Analyst
    Digital Transformation Next Steps, from the Analyst
    Henry Peyret, Principal Analyst, Forrester Recorded: Mar 28 2019 51 mins
    Today’s enterprises are now required to evolve into the next phase of their digital transformation journey. This next step is driven by value transformation—and integration plays an important role. During this thought leadership session, guest speaker, Forrester Principal Analyst, Henry Peyret, author of The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019, discusses what this evolving landscape looks like, its key drivers, and what enterprises should consider to be successful.

    Watch this webinar to learn more about:

    - Evolving from digital transformation to values transformation
    - The integration challenges and drivers in this transformation
    - Integration trends: iPaaS, strategic iPaaS, and API-led hybrid integration
    - What the next IT evolution looks like, and why you should care
    - How to design your next enterprise organization
    - Key recommendations
  • Got CRM? Why you need marketing automation, too
    Got CRM? Why you need marketing automation, too
    Katie Jameson - Head of EMEA Marketing at Act-On Software Recorded: Mar 28 2019 60 mins
    CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement.

    While marketing automation and CRM have different capabilities, when used together this dynamic duo forms a powerful sales and marketing tool.

    In this webinar, led by Katie Jameson, Head of Marketing at Act-On Software, you'll learn:

    1. What is a lead to revenue process?
    2. How to enable a lead to revenue process with the right technology
    3. How marketing automation and CRM systems compliment each other
    4. How to get the best out of both platforms.

    Katie will also share with you some top tips on how to get the most out of your marketing automation and successfully integrating it within your tech stack.

    Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

    Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.

    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Smart City Solutions: Futuristic or Feasible?
    Smart City Solutions: Futuristic or Feasible?
    Ritika Sehgal Director PreSales Analytics and Ashwin Datla Senior Solution Consultant TIBCO Software Recorded: Mar 28 2019 29 mins
    How does a modern city transform into a smart city? A city that would like to function as an integrated orchestration of people, processes, services, organizations and technologies to enhance living conditions has some challenges.

    What’s needed is an agile AI and machine learning-enabled ecosystem that can provide intelligent, connected and predictive services in healthcare, utilities, and/or transportation.

    Watch this short webinar on smart cities for real-life customer examples of how TIBCO’s Connected Intelligent solutions can help:

    - Make use of data sources for informed decision-making
    - Monitor and manage change through streaming analytics
    - Realize new revenue streams and engagement models for modern urban environments
  • How To Improve Your Email Deliverability in 2019
    How To Improve Your Email Deliverability in 2019
    Andrew Kugler, Manager of Deliverability & Compliance, Act-On Software Recorded: Mar 26 2019 52 mins
    Email Success Starts with Data! Data is not just a buzzword; it’s the secret sauce to a successful email marketing strategy. Join us for the next webinar in our Act-On Deliverability Webinar Series with resident expert, Andrew Kugler. He will discuss the topic of data focusing primarily on emails.
  • Throwing IoT in the Trash (literally)
    Throwing IoT in the Trash (literally)
    Shane Swiderek, Brett Orr, Peter Girgis, Gavin Adams Recorded: Mar 26 2019 55 mins
    Innovative IoT solutions are solving real-world problems, with data serving communities in ways you would never expect. Who would have predicted the hidden insights and cost savings waiting to be uncovered in our trash? Well, Bigmate! This IoT solutions provider turns real-time sensor data into insights.

    Realizing the trash collection process was outdated and inefficient, Bigmate developed a system with IoT sensors providing location, temperature, and bin level monitoring to optimize trash pickup. Saving money, streamlining operations, and optimizing processes, IoT sensor data can help your business discover new ways to solve old problems.

    Join our interactive webinar panel with Bigmate and AWS to learn:

    -How city-wide IoT implementation is optimizing trash pickup
    -How to translate raw data into actionable insights for users
    -The ins and outs of Bigmate’s IoT platform


    Presented By:

    -Gavin Adams, Sr. Solutions Architect, IoT at Amazon Web Services
    -Peter Girgis, Chief Technology Officer, Bigmate
    -Brett Orr, General Manager, Bigmate
    -Shane Swiderek, Product Marketing Manager, TIBCO Jaspersoft
  • How to Prepare for Your HubSpot-CRM Integration Project
    How to Prepare for Your HubSpot-CRM Integration Project
    TIBCO Recorded: Mar 26 2019 31 mins
    Any integration project can have gotchas, such as custom fields or duplicate records that can slow you down. Proper up-front planning can help you successfully manage the gotchas, reduce the time needed and achieve better results.

    In this presentation, integration experts from LyntonWeb discuss:

    - How to prepare for your HubSpot-Dynamics CRM integration project to get the results you want
    - How to apply this advice to other marketing automation-CRM integration projects, including Salesforce integrations
  • Blockchain: Flying the Friendly Skies
    Blockchain: Flying the Friendly Skies
    Nelson Petrack, CTO, TIBO Software Recorded: Mar 26 2019 36 mins
    According to the newest research released by SITA, Blockchain is fast emerging among airports and airlines as the priority technology for making the travel experience more efficient. The most commonly expected use of blockchain is for passenger identification, with 40% of airlines saying it would offer a major benefit, and more use cases around passenger experience and airport operations are emerging.

    Watch this webinar with TIBCO CTO Nelson Petrack presenting:

    -A new business model where the traveller is highly connected. Can a blockchain be used to streamline airport operations and improve the customer experience? Increase security?
    -How can blockchain play a role in passenger identity management? What about issues like privacy, GDPR, and blockchain’s immutable behaviour (meaning no deletes)?
    -What is the role of consensus in an enterprise/permission blockchain deployment? What are some examples?

    Learn more about Project Dovetail™ at https://www.tibco.com/resources/community/project-dovetail.
  • Lessons Learned from an Enterprise-Scale Migration Project
    Lessons Learned from an Enterprise-Scale Migration Project
    Lars Muller, CRM Partners AG, TIBCO MVP Recorded: Mar 25 2019 37 mins
    Data migration projects are growing more complex. With companies adopting more applications, especially cloud applications, and using more data sources than ever before, migrating just one system to the cloud can be a high-stakes, risky project. CRM Partners AG has a history of implementing successful migration projects, such as a recently completed project for a global manufacturer. Their methodology for data migration projects is designed to reduce the cost and risk they may encounter.

    Watch this webinar to learn:

    - The advantage of using the TIBCO Cloud™ Integration cloud-based (iPaaS) integration platform for your migration project vs. custom code
    - Key decisions you need to make at the outset of your project that will minimize risks
    - How to prepare your data for a successful migration
    - How to test and execute your migration to ensure a smooth launch
  • The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    The AI Advantage – Practical Steps Toward Realizing the Promise of AI
    Seth Earley, Founder and CEO, Earley Information Science, Tom Davenport, author of The AI Advantage Recorded: Mar 21 2019 48 mins
    Artificial Intelligence (AI) for organizations of all sizes is becoming more practical every day. Many successful implementations are having subtle, but far reaching implications for companies across industries. In this roundtable we will discuss:

    1. Where to begin looking for practical opportunities to leverage AI in your organization
    2. How market forces are driving this evolution
    3. Prioritizing incremental wins over big hit projects
  • Why Marketing Analytics Fails (And How to Do It Right)
    Why Marketing Analytics Fails (And How to Do It Right)
    Matt Hertig, CEO, Alight Analytics Recorded: Mar 20 2019 58 mins
    Marketers spent $5 billion on analytics tools last year — yet most organizations still struggle to turn data into insight. Successful analytics and reporting requires investing in the right mix of technology and people. What’s the right investment mix for your organization?

    After this webinar, you will be able to:

    - Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
    - Understand the essential roles needed in a healthy analytics practice
    - Determine how to choose the right tools for data management and dashboards
    - Discover what you need to do to advance to the next level of performance
  • Intelligent Fraud Management – Banking and Insurance
    Intelligent Fraud Management – Banking and Insurance
    Ritika Sehgal Director Pre-Sales Analytics and Alain Martens Analytics Solutions Consultant, TIBCO Software Recorded: Mar 19 2019 54 mins
    A perfect storm of legislation, market dynamics, and increasingly sophisticated fraud strategies require you to be proactive in detecting fraud quicker and more effectively.

    TIBCO’s Fraud Management Platform allows you to meet ever-increasing requirements faster than traditional in-house development, easier than off-the-shelf systems, and with more control, because you’re in charge of priorities, not a vendor.
    All this is achieved using a single engine that can combine traditional rules with newer predictive analytics models.
    This webinar will cover:

    - Why is a fraud management platform necessary
    - How to gain an understanding of the components of a fraud management platform
    - The benefits of implementing a fraud management platform
    - How TIBCO’s platform has helped other companies
  • California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    California Consumer Privacy Act: What it is, Why it Matters and How to Prepare
    Ted Sfikas, Director of Solutions Consultants, NA & LATAM, Tealium Apr 23 2019 4:00 pm UTC 60 mins
    The California Consumer Privacy Act (CCPA) will go into effect January 1, 2020 and is slated to be one of the toughest data privacy laws in the US. The law will expand and enforce the rights of California consumers in several new regulatory areas and businesses will be required to be extremely transparent about how they are collecting, using and disclosing their customers’ personal data.

    This new privacy law reflects a global trend of the growing importance for brands to invest in data governance, security, orchestration and automation. Regulatory compliance is now equating to the quality of a company’s brand.

    Like the recent GDPR law in the European Union, the CCPA reinforces the modern theme that operating a real-time, secure, and auditable platform for collecting, enriching and activating customer data has become mandatory - not only for compliance objectives, but also for new revenue and customer loyalty goals.

    Join this webinar to learn what the CCPA is and how it applies to your organization, as well as:
    - Consumer rights under the CCPA
    - Key requirements and compliance details
    - The impact CCPA has on your company
    - A strategic roadmap to CCPA compliance
    - The role of a data supply chain in CCPA
    - And so much more!
  • Crawler Automation - Selenium vs. Puppeteer (USA time)
    Crawler Automation - Selenium vs. Puppeteer (USA time)
    Rachel Holander, Roi Paz Apr 23 2019 6:00 pm UTC 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • Crawler Automation - Selenium vs. Puppeteer (UK time)
    Crawler Automation - Selenium vs. Puppeteer (UK time)
    Rachel Holander, Roi Paz Apr 24 2019 10:00 am UTC 18 mins
    Make your crawler be seen as a ‘real-user’ and not get blocked.

    Webinar agenda:
    - Select the right tools for browser automation
    - Selenium vs. Puppeteer, pro and cons
    - Setup Selenium and Puppeteer to work with proxy
    - Proxy manipulation for an automated crawler
    - Setup your Proxy Manager with Selenium and Puppeteer
  • How does your CMO stack up? Leadership perspectives on marketing performance
    How does your CMO stack up? Leadership perspectives on marketing performance
    Adam Needles - CEO of ANNUITAS Apr 24 2019 4:00 pm UTC 60 mins
    How often have you seen marketing report outstanding results while business growth goals are not being met?

    When it comes to measuring marketing's impact on sales and revenue, stellar performance against KPI's doesn't always tell the whole story.

    ANNUITAS recently surveyed more than 200 business leaders across departments to classify marketing leaders by expertise and focus, and then asked business leaders across the organization to evaluate CMO performance.

    In other words, what does the rest of C-suite think of the decisions of a CMO?

    In this webinar, you will learn:

    - Why marketing success doesn't always align with business growth
    - The difference between a Brand focused and Revenue focused CMO
    - Whether the C-Suite is happy with marketing's KPI's and how they would change them
    - Why Revenue-focused CMO's are seen to be more successful than Brand-focused ones.


    Presenter information:

    Adam Needles is CEO of ANNUITAS. He is an expert in helping companies build buyer-driven perpetual demand generation programs and transform their lead-to-revenue processes to drive profitable revenue growth and build sustainable brands.

    Lauren has more than 24 years of B2B marketing experience, ignited by a passion for driving business outcomes with brands that are ready to define and deliver optimal buyer and customer-centric experiences. In her role as Chief Revenue Officer, Lauren helps marketing and sales leaders at enterprise organizations transform their demand marketing to drive profitable revenue growth and build sustainable brands.



    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and ANNUITAS who we are running this webinar in association with. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • From Reaction to Real-time Action: Optimizing the Customer Experience
    From Reaction to Real-time Action: Optimizing the Customer Experience
    Kyle Brierley, Director, Global Integrated Solutions, Tealium & Jake Makler, Director, Technical Partnerships, Quantum Metric Apr 25 2019 4:00 pm UTC 60 mins
    Customers today expect the brands they’re interacting with to know exactly who they are - they are revealing their likes, dislikes and giving organizations massive amounts of behavioral and engagement information when they interact with companies digitally. In fact, 86% of buyers are willing to pay more for a great customer experience. But are brands delivering?

    The goal of any mature customer data organization should be to leverage unknown and known customer data to create the exceptional experiences their customers are demanding. Rather than being reactive to customers, imagine being able to act on the behavioral signals they provide, in real-time. Yes, it’s possible to meet your customers right where they are in their journey and deliver what they need.

    Join this webinar to learn:

    - How to use digital experience data to act, rather than react, to consumers who are interacting with your brand
    - Key strategies for orchestrating and combining customer behavior and experiences with other online and offline data points
    - Real-world use cases and examples that top brands have put into place to optimize the customer experience
    - And so much more
  • Raising the bar on content moderation for social & gaming platforms
    Raising the bar on content moderation for social & gaming platforms
    Two Hat Security Apr 25 2019 5:00 pm UTC 60 mins
    Social networks today are undergoing a massive paradigm shift when it comes to content moderation. From tragic shootings broadcast live on Facebook, to YouTube removing comments on children's' videos due to child predator concerns, social platforms are under fire from users, governments, and law enforcement to adopt better technology and strengthen their content moderation practices.

    It’s not all bad news. Business leaders have also realized that accurate, efficient moderation, coupled with positive reinforcement, can increase user retention and encourage growth.

    But who is responsible for enforcing these policies and practices? How did hate speech, abuse, and extremism become the “cost of being online”? And how can like-minded businesses band together to raise the bar and make their social platforms engaging, safe for all users, and ultimately, more profitable?

    Join Two Hat CEO and founder Chris Priebe and veteran analyst and market influencer Brian Solis for an insightful talk about the changing landscape of online conversations and the role of content moderation. Social abuse and objectionable materials need no longer be the price of admission.

    Register today for this free event!

    You’ll learn:

    *How to start a dialogue in your organization around protecting your audience without imposing on free speech
    *The business benefits of joining the growing movement to “raise the bar”
    *Practical tips and content moderation strategies from industry veterans
    *Why Two Hat’s blend of AI+HI (artificial intelligence + human interaction) is the first step towards solving today’s content moderation challenges

    Speakers:

    Brian Solis, Principal Digital Analyst at Altimeter, author of “Lifescale”
    Chris Priebe, CEO & founder of Two Hat Security
  • Maximizing your CRM ROI
    Maximizing your CRM ROI
    Jenna Bunnell, Marketing Manager at Copper May 1 2019 5:00 pm UTC 23 mins
    Survey says...

    We're not using our CRM to its full potential.

    Contact management is just the beginning of what your CRM should be doing for you—and if you’re only using it as a database, you’re probably wasting money every month on tools you don’t need.

    We'll be talking about things you didn't know your CRM could do in this webinar.

    Learn how:

    -To use your CRM for sales forecasting, communicating better between teams, and more...

    -Your CRM can save you hours every week
    To streamline your tech stack and pay less in monthly subscriptions to different tools

    -Sign up for the on-demand webinar to learn about all the little-known CRM hacks that can save you $$$.
  • 4 Digital Experience Tools That Drive Real Results
    4 Digital Experience Tools That Drive Real Results
    Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell May 1 2019 5:00 pm UTC 60 mins
    EXECUTIVE SPOTLIGHT with Matthew Clark, VP of eCommerce & Digital Marketing, Premier Farnell

    What does it take to successfully deliver a digital experience for the B2B market?

    While, the whole enterprise needs to be aimed at driving a digital experience, there are 4 key areas which, if overlooked, will cause your B2B digital experience to suffer or fail, no matter how good your digital platforms or your core products are. Digital experiences are made of content, knowledge and data.

    In this one-on-one conversation with Matthew Clark, Premier Farnell's VP of eCommerce & Digital Marketing, EIS's Dino Eliopulos will explore what companies need to do to ensure that their product information, content, and know-how combine with insights that they have about their customers to elevate their digital experiences to the top of the industry.

    The must-haves include:

    • Robust, shoppable product catalogue.
    • Rich, well-structured content.
    • Optimized site-search, chatbots, and product recommendations.
    • Real value for shared customer information.
  • The Digital Economy Happened, What's the Next Disruptor?
    The Digital Economy Happened, What's the Next Disruptor?
    Shawn Rogers, Senior Director Analytic Strategy Alan Herron, Analytics Campaigns Architect May 2 2019 5:00 pm UTC 55 mins
    The Digital Economy was a term coined 1995. It's materialized, and the world is a vastly different place for everything from getting a taxi to buying a book. Now, here comes the next disruptor: the Algorithmic Economy. How do data scientists and business analysts get out in front of it?

    In this discussion, we look at the Algorithmic Economy and how you can embed and distribute analytics across all your data: big, streaming and anything else. 

    Join Shawn Rogers, internationally recognised thought leader, speaker, author and instructor on the topics of analytics, big data, cloud, data integration and social analytics, and Alan Herron, analytics architect. They will take you through how the Algorithmic Economy will reshape our lives and impact our world for good.

    As we move into an era of positive disruption ― The Algorithmic Economy ― this is a session you just shouldn’t miss.
  • The ROI for VR/AR in Advertising and Marketing + Monetization
    The ROI for VR/AR in Advertising and Marketing + Monetization
    VR/AR Association, Sophia Moshasha, Brightline, David Ripert, Poplar, Terry Proto, Alan Smithson, Deborah Worrell May 8 2019 6:00 pm UTC 75 mins
    We will present the latest use cases and ROI for VR/AR in marketing and advertising highlighting brands such as Loreal, Island, WarGaming, King, Snapchat and others
  • Easy Data Integration Tips for Building High-Value Reporting Systems
    Easy Data Integration Tips for Building High-Value Reporting Systems
    Shane Swiderek, Product Marketing Manager, TIBCO Software and Gene Arnold, Senior Solutions Consultant, TIBCO Software May 9 2019 5:00 pm UTC 60 mins
    Setting up a reporting system is a process: Connect to data. Integrate data. Develop reports. Distribute reports. It sounds so simple, yet those who have done it, know it is far from easy.

    Too often the process involves writing painful integration code, multi-page queries, custom report logic, and applying a lot of technical “glue” to get things up and running. In this webinar, you’ll learn a highly simplified process for integrating data and distributing reports—and how it can be used to support many powerful reporting use cases.

    Topics covered:

    -Two popular data integration + reporting use cases
    -Step-by-step tutorials on how to set up solutions for burst and event-based reporting
    -How to use the Connect capability within TIBCO Cloud™ Integration and TIBCO Jaspersoft® to handle all data integration and reporting needs
    -Product Demos and Q&A
  • The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    The Grocery Revolution: How Does Your Digital Customer Experience Stack Up?
    Tim Madigan, VP, eCommerce at Tyson Foods & Alex Murray, Digital Director at Lidl UK Jun 5 2019 5:00 pm UTC 51 mins
    Whereas most Retailers have already made the leap to a digital paradigm, Grocery has lagged behind. And now, as major digital players jump into the fray (Amazon, Whole Foods,) it’s now officially ‘game on’ for the industry at large.

    In this lively roundtable discussion, experts from Earley Information Science, Lidi UK, and Tyson Foods discuss the ever-changing digital landscape in Grocery, and identify key areas where differentiation can mean prosper or perish. You will learn:

    •The confluence of trends, new players and events fueling this revolution
    •How customer journey “shopping modes” are critically different in grocery
    •How to provide customized digital experiences based on customer shopping mode (Commodity, Quick Eats, Meal Planning)
    •Creative digital and in-store product merchandizing through in-depth understanding of your assortment, partners, region, and customers
    •How to shift from stocking-centric to customer-centric in category management, “ways to shop” and new concierge “ways to serve”
  • Making marketing automation a reality
    Making marketing automation a reality
    Katie Jameson - Head of EMEA Marketing at Act-On Software Jul 2 2019 2:00 pm UTC 60 mins
    The case for marketing automation is becoming more and more compelling, with companies becoming more aware of the benefits such as increased sales, reduced costs, and improved customer experience.

    But the path to successful adoption and implementation of this technology is not always clear.

    We have recently been working with London Research to put together a report aimed at helping companies take their first steps in their Marketing Automation journey.

    This webinar includes invaluable advice and recommendations about what is required for success.

    In this webinar, led by Katie from Act-On, you'll learn:

    - Why you need marketing automation to excel your marketing
    - What the first steps of the journey look like
    - What you need to look for when choosing the right technology and partner
    - The importance of culture, ownership and process
    - How to develop the right data capabilities


    Katie is Director, EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On. Katie's hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.


    The data we collect here will be used to manage your webinar booking and provide you with useful and relevant sources of B2B Marketing content. By registering for this webinar you specifically consent to us passing on your details to Act-On so that they can contact you by email or by telephone with details of marketing products that they provide. For more information on how we manage your personal data please see our privacy policy below:

    https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
  • Data Governance: Achieving Sustainability Among Whiners
    Data Governance: Achieving Sustainability Among Whiners
    Seth Maislin, Principal Consultant, Earley Information Science & Seth Earley, CEO, Earley Information Science Jul 10 2019 5:00 pm UTC 60 mins
    Let’s face it - no one likes the ‘G’ word. It’s too often a sour antidote to excitement and nimbleness: Triple checks, security barriers, privacy forms, council reviews. It’s as awful as pulling teeth and paying taxes, right?

    Thankfully it doesn’t have to be, and many organizations have found an effective rhythm for long-term, sustainable data stewardship.

    Join us on Tuesday, August 28th, at 11:00 AM ET as we discuss ‘Data Governance: Achieving Sustainability Among Whiners,’ where we’ll explore how you can implement this necessary rhythm, even if you’re surrounded by governance resistors.

    You will learn:

    1.Good governance is empowering, not (only) a “necessarily evil”
    2.The Effective As: Automation, Assignment, Attitude
    3.Analytics for achieving fast failure (and recovery)

    Speakers:
    Seth Maislin is a Principal Consultant with Earley Information Science. For more than 20 years he has demonstrated strengths in classification and taxonomy, indexing and content modeling, information architecture, search, and usability. He has dedicated the last 10+ years to providing sustaining information management solutions to clients facing real and complex findability challenges.

    Seth Earley is the Founder and CEO of Earley Information Science. An expert with 20+ years experience in Knowledge Strategy, Data and Information Architecture, Search-based Applications and Information Findability solutions. Seth has worked with a diverse roster of Fortune 1000 companies helping them to achieve higher levels of operating performance by making information more findable, usable and valuable through integrated enterprise architectures supporting analytics, e-commerce and customer experience applications.
  • The Secret to Successful Marketing to the Technical B2B Buyer
    The Secret to Successful Marketing to the Technical B2B Buyer
    EarleyInfoSci, Mouser Electronics, Brock White Aug 7 2019 5:00 pm UTC 59 mins
    The B2B technical buyer is a unique persona with specialized needs. In order to get and keep this valuable customer on your site you must speak directly to their needs. So, how are the needs of technical buyers defined and translated into an engaging experience? The B2B and B2C ecommerce experiences have many similarities. Some lessons learned from B2C can be valuable to B2B. However, the two markets also have important differences, and the customer journey needs to reflect them.

    In this panel you will learn specifics about:

    --The archetypes of B2B buyer
    --Motivators and demotivators for making purchases
    --How to identify, structure and present content and assets that move the sale forward
    --The critical role of personalization
    --How merchandizing, cross-sell and up-sell leverage organizational knowledge about customer challenges

    This roundtable delivers valuable insights for CMOs, VPs of Digital, and Senior Marketing executives in organizations that operate as manufacturers, suppliers, and/or distributors in the industrial, high-tech, aerospace, life-sciences, and MRO spaces.
  • Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Beyond Taxonomy - How Manufacturers & Distributors are Innovating in Ecommerce
    Seth Earley, EIS, Marc Shimpeno, Etsy, Noel McDonagh, Dell EMC, Megan Koleff, Genuine Parts Company Sep 4 2019 5:00 pm UTC 57 mins
    In this session our panel of experts discuss the challenges in building more powerful capabilities based on a foundation of a well-constructed taxonomy.

    Host: Seth Earley, Earley Information Science, CEO
    Panelists:
    --Marc Shimpeno, Etsy, Taxonomist & Data Specialist
    --Noel McDonagh, Dell EMC, Director of Information Development
    --Megan Koleff, Genuine Parts Company, User Experience Lead

    Topics to be covered include:

    * How are manufacturers and distributors using taxonomies to improve site search?
    * How are taxonomies used in merchandising – assessing product mix and grouping products for specific targets or solutions?
    * How do taxonomies help with personalization?
    * How are part relationships managed and presented?
    * How are multi-tiered product entity models like base-variant being leveraged to improve data management, reporting and navigation?
  • The Business Value and Bottom Line Impact of Taxonomy
    The Business Value and Bottom Line Impact of Taxonomy
    Seth Earley, CEO, EIS & Carla Pealer, Taxonomy Consultant, EIS Oct 2 2019 5:00 pm UTC 52 mins
    Business agility rests upon a well-architected environment of business processes, workflows, and communications.

    So how does taxonomy fit in? It’s everywhere - taxonomy is the foundational building block that improves efficiencies, collaboration, and cost reductions across the enterprise. And the more agile you are, the better opportunity you have to compete and win.

    In this webcat you will learn:

    • Industry-agnostic best practices to boost your bottom line and beat your competition through taxonomy design and semantic integration
    • How taxonomy design enables customer acquisition, search relevancy, structured data, faster time to market, asset reuse, and more.

    Speaker: Carla Pealer, Consultant, Earley Information Science
  • Product Data - the Great Enabler for IoT, Marketplaces, and more
    Product Data - the Great Enabler for IoT, Marketplaces, and more
    David Bonk Graco | Russ Sharer, Fulham | Luis Marcos, Honeywell Nov 6 2019 6:00 pm UTC 59 mins
    In this webinar we explore how intelligently enriched product data drives growth and differentiation in the marketplace. Ecommerce websites, replacement part reference guides, online marketplaces and IoT monitoring platforms all have one thing in common.  They all depend on detailed, accurate and comprehensive product information databases.
    Product data is a critical driver for core offerings today, and will be even more critical as organizations innovate across their value chains in the future.

    In this session our leadership panel discuss:
    •    What is enriched product data
    •    Enhancing your brand position and value to customers
    •    How enriched product data enables innovation
    •    Preparedness for interoperability

    This webinar will be of interest to marketing, product management, service management and data management executives with manufacturers, distributors, and service providers.  Also, anyone exploring the role that product data plays in defining and growing their offerings and transforming their customer value propositions.
  • From Homegrown to Commercial PIM: Transition Strategies for Success
    From Homegrown to Commercial PIM: Transition Strategies for Success
    Alison Tran, Client Partner, EIS; Chantal Schweizer, Principal Consultant, EIS Dec 4 2019 6:00 pm UTC 53 mins
    As your business and product data complexity grows, so too may your need for an enhanced PIM system that accounts for numerous operating units, separate companies, global operations, and more.

    How do you judge whether you are ready to jump from your homegrown solution? And if you’re ready to make the jump, what is the best path to ensure that you transition from one system to another successfully?

    In this session you will learn:

    * The milestones that signal your readiness to take on a commercial PIM
    * Best practices when making the transition to a commercial PIM
    * How to align your PIM strategy to a logical data model

    SPEAKERS
    Alison Tran, EIS, Client Partner, brings over 14 years of business and technology consulting experience in technology adoption, software implementation, organizational redesign, change management and process reengineering.
    Chantal Schweizer, EIS, Principal Consultant, a senior information organization professional with over 10 years experience in product information and taxonomy design.