The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.
April Mullen, Director of Strategic Insights at SparkPost; Jen Capstraw, Director of Strategic Insights at IterableRecorded: Jun 4 202067 mins
What are you doing to level up your email marketing maturity for the year – and decade – ahead? Tune in to hear from two industry pundits and weigh in with your own perspective as we explore the resolutions you should make and break here in the ’20s.
In this session, we dive into:
-The biggest trends of the last decade driving email marketing forward
-A calendar outlining the biggest opportunities you should take advantage of in 2020
-The hot-or-not innovations for the new decade
William McLane, TIBCO thought leader for global data distributionRecorded: Jun 4 202034 mins
You are certainly not in Kansas anymore! With the rise in open source options for data distribution, stream processing, IoT, and messaging, what’s a person to do when choosing the best solution for enterprise communications requirements?
What use cases best fit prominent open source options like Apache Kafka, and how can communications be facilitated between various cloud platforms?
The road might not be paved with bricks, but in our ever changing world, a solid communications nervous system is the key to unlocking data for analytics, stream processing, and event driven architectures. Open source is one of the many paths that you can follow, so let this session be your guide on an adventure into open source messaging.
Danielle Barthelemy, Sr. Digital Strategist, Vicky Walker & Ally DelGuidice-Bove, Digital Strategist, MediacurrentRecorded: Jun 4 202056 mins
Measuring the effectiveness of marketing activities and proving impact on revenue are on the mind of every marketer. There’s no question that there’s value in properly identifying, tracking, and analyzing KPIs to understand the value marketing brings to your organization, but it can be challenging getting the framework in place to do this properly.
When thinking through an attribution strategy to prove ROI, the right mindset is critical. It’s helpful to take an iterative approach, and make improvements over time.
In this webinar, you will learn:
-How to overcome challenges marketers are facing with an attribution strategy
-How to create a ROI-driven mindset at your organization
-How to define goals and KPIs that align with your organization’s vision
-Actionable steps to creating and optimizing an attribution strategy
-The importance of an agile approach
David Edwards, Greg Johnson, Jeff Kunken, and Michael Lacy (BrightTALK)Recorded: Jun 4 202063 mins
The current climate has brought about rapid and likely longstanding changes worldwide. In only a matter of months, we’ve seen local businesses, multinational corporations, and even entire industries, quickly pivot business operations and strategies just to stay afloat.
As marketers, we find ourselves asking, “where do we go from here?”
Join the BrightTALK team as our production experts unpack not only what they have seen working, but also what is on the horizon for virtual events. David Edwards, Business Manager & Associate Managing Director, Greg Johnson, Managing Producer, Jeff Kunken, Director, Creative Accounts, and Michael Lacy, Manager, Webinar Services, will use a rapid roundtable format to discuss:
- How virtual events have shifted recently
- What’s next for both marketers and the events industry
- How to set your team up for success and get ahead of the competition
We chat with Rahel Anne Bailie, Director of Content at Babylon Health, about the dirty little secrets seldom discussed amongst content industry professionals. A world-renowned content strategy expert, and co-author of the book, "Content Strategy: Connecting the Dots Between Business, Brand, and Benefits", Bailie argues that in order to be prepared for success, we must have a practical and realistic vision of what's possible.
Tenessa Lochner, Snr. Manager, ABM Education & Training, Demandbase & Jay Tuel VP Sales Development, DemandbaseRecorded: Jun 4 202055 mins
Learn how to transform your sales organisation from a reactive, lead-based model into a proactive, engagement savvy, Account-Based model.
Discover how to leverage data insights and internal partnerships to prioritise and personalise your outreach for pipeline generating engagement with your target accounts. Watch the webinar so that you and your sales team can understand:
- The state of ABM for Sales
- Why intent + engagement is the new lead
- The anatomy of a target account
- How to leverage marketing insights and intent data
- Best practices for operationalising ABM for Sales at scale
Alex Ortiz, VP Marketing @ Tray.ioRecorded: Jun 3 202029 mins
We need to adjust our strategies to work better and more efficiently at home. Join this webinar and learn how Alex Ortiz, VP of Marketing at Tray.io, has managed to align his team to accomplish more with less during the WFH era. In this webinar, Alex shares some of his team’s secrets.
Ken Gardner, CEO and Founder - conDatiRecorded: Jun 3 202042 mins
The past few months have been wild and scary for most businesses. The speed and force of the shutdown being way outside anyone’s experience. But some companies have snapped back quickly from the shock. So, what are these companies doing differently?
Join conDati’s CEO Ken Gardner as he shares what he is seeing across conDati's customers and the playbook that has emerged that is setting these companies up to greatly benefit as the economy rebounds.
• Which paid marketing campaigns to focus on
• Marketing channels that are performing
• Whether sales promotions are a key strategy
• Where you should be investing budget
David Raab, Founder at CDP InstituteRecorded: Jun 3 202038 mins
New privacy rules have triggered changes that are reshaping the customer experience landscape. Customer Data Platforms (CDPs) are central to balancing privacy requirements with marketing effectiveness.
In this webinar, David Raab, Founder at CDP Institute, will reveal:
·How to resolve the conflict between privacy and personalization
·Why the death of cookies will lead to a rebirth of advertising
·Tactics that make customers eager to share their personal data
·Privacy features to look for in a Customer Data Platform
Tym Lawrence, Director, Solutions Consultants at TIBCO SoftwareRecorded: Jun 3 202042 mins
The Insurance industry is facing major disruptions from trends including expectations of more personalised and engaging services, the rise of virtual platforms and insurtech competitors and the use of machine learning / AI. As IDC wrote, "Insurers that fail to act on the trends driving demand for insurance worldwide will eventually lose to more agile, flexible competitors who are adapting to the new world."
In this presentation, you’ll learn how insurance companies can leverage new technologies to adapt to changing business drivers while still protecting their combined ratio. In 45 minutes, we will show you how insurers can develop a data fabric to unify siloed information and then use this to confidently predict outcomes and optimize their business. It will include a number of case studies and a sneak peek at the dynamic pricing accelerator that provides a freely available fast-start for AI-based pricing for insurance companies.
Sales Funnel Advisory Specialist Peter StrohkorbRecorded: Jun 2 202052 mins
If you are in Sales then you have a Sales Funnel. Just how effective is it? How can it be streamlined and accelerated for growth?
In this webinar, Sales Funnel Specialist Peter Strohkorb will present and explain the 10 ways you can streamline and accelerate your Sales Funnel.
Peter will leave time for your Q&A and he will make you an unbelievable and complimentary offer at the end of the webinar.
Register now, or miss out.
Danny Stout, Senior Lead Solutions Consultant at TIBCO Software IncRecorded: Jun 2 202045 mins
Data science is a differentiator (or secret weapon) for many companies today. Make data science your superpower and bask in the glory of saving the day.
Much like superheroes, demand for data scientists outstrips supply. That shortage is due largely to the amount of training that goes into becoming a super data scientist. With so many skills needed to an effective, powerful data scientist, it’s often smart to focus on the top six:
- Captain Obvious: Focus on Python
- Agent Collaboration: Develop those people skills
- The Incredible Scaler: Develop your ability to scale
- Doctor Data: Develop your inner data engineer
- Ethos: Keep ethics in mind
- Vog: Learn to soar in the cloud
Focus on these abilities to set yourself apart. But don’t feel overwhelmed, unlike many superheroes on the screen, you don’t have to do it alone. Let us be a part of your superhero team and get started on your quest to protect and strengthen your company with data science.
Join award-winning messaging strategist, Brendan Dell, founder of B2H Agency and The Daily Creative, for this one-hour webinar covering how and why you should consider adopting a story-driven go-to-market messaging strategy. Dell will share with you the eight elements of a positioning story and will provide tips on how to craft your own. You'll also learn the six questions to ask that reveal if you have a positioning problem.
Brendan Dell is an author of "The 12 Immutable Laws of High-Impact Messaging" and has been called “one of the finest minds working in marketing today.” He and his team at B2H create unignorable tech brands—including Cvent, Expedia Group, UserTesting, Radar First, and other market-leading companies. At the Daily Creative, he shares advice and resources to help creatives level up their life, earnings, and work.
Seth Weisfeld, Product Manager, Growth Channels at Pinterest; Jen Capstraw, Director of Strategic Insights at IterableRecorded: Jun 2 202062 mins
You’ve mastered Email 101. You could write your thesis on email marketing tactics. Now you’re ready to take your skills to the next stage.
In this webinar, Product Manager at Pinterest – Seth Weisfeld – will be teaming up with Iterable’s Jen Capstraw to host a PhD-level discussion at the cutting edge of email.
This session includes:
-A deep dive into the future of email – AMP, machine learning, hyper personalization, and more
-Innovative examples of how today’s top brands are pioneering new email use cases
-Live polls and chat for real-time interactivity with the email experts and other webinar participants
Adrienne Whitten and David FrickRecorded: Jun 1 202040 mins
Marketing automation is much more than just software. Marketing automation is a strategy.
Join Adrienne Whitten and David Frick as they discuss how digital transformation is touching marketer’s lives and changing the way we do business, and how to ensure your organization is prepared to join the digital revolution and not be left behind. In this webinar on marketing automation, you will learn:
What “Marketing Automation is a Strategy” really means and what’s new with marketing automation
What steps you need to take in order to prepare your organization for a shift in strategy
What benefits marketing automation can provide to organizations ready to embrace digital transformation
Toni Schmelzle from SAP Concur, Marina Lemas from Gigamon, Kristy Murphy from Verizon, Frannie Danzinger from IntegrateRecorded: May 29 202031 mins
Today Marketing teams are under pressure to achieve ever-increasing lead targets which often end up in quality taking second place to quantity.
The result: pipelines filled with low quality leads, disappointing conversation rates and un-productive friction between marketing and sales.
Join leading marketers Toni Schmelzle, Senior Marketing Manager at SAP Concur, Marina Lemas, Integrated Demand Marketer at Gigamon, Kristy Murphy, Senior Marketing Manager, Demand Generation at Verizon along with Frannie Danzinger, VP Sales at Integrate as they discuss:
-How to navigate the pressure to meet lead targets without sacrificing quality
-What makes a Good and Bad Lead in 2020
-Strategies to eliminate Bad Leads
-What it all means for Marketing & Sales alignment
Bad leads damage more than just revenue. They diminish organizational trust and weaken down funnel programs before they even begin.
Matt Helbig, Co-founder at ReallyGoodEmails; Jen Capstraw, Director of Strategic Insights and Evangelism at IterableRecorded: May 28 202042 mins
Iterable & Really Good Emails are teaming up to close out 2019 with an interactive webinar extravaganza.
Join us as Jen & Matt unveil the winners of their unofficial, unconventional awards for the year’s most unforgettable emails. Warmest welcome email? Check. Most magnificent Shark Week-themed email? We’ll have an award for that, too.
So whether you’re looking for inspiration or information, this is a webinar you won’t want to miss.
-Best-in-class examples of a dozen or so categories of emails
-Expert advice and tips for creating beautiful emails that engage and convert
-Inspiration for your 2020 email campaigns
Henry Peyret, Principal Analyst, ForresterRecorded: May 28 202051 mins
Today’s enterprises are now required to evolve into the next phase of their digital transformation journey. This next step is driven by value transformation—and integration plays an important role. During this thought leadership session, guest speaker, Forrester Principal Analyst, Henry Peyret, author of The Forrester Wave™: Strategic iPaaS And Hybrid Integration Platforms, Q1 2019, discusses what this evolving landscape looks like, its key drivers, and what enterprises should consider to be successful.
Watch this webinar to learn more about:
- Evolving from digital transformation to values transformation
- The integration challenges and drivers in this transformation
- Integration trends: iPaaS, strategic iPaaS, and API-led hybrid integration
- What the next IT evolution looks like, and why you should care
- How to design your next enterprise organization
- Key recommendations
Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at TealiumRecorded: May 28 202040 mins
Now that you’ve gone from the basics to best practices data privacy strategies for regulatory compliance, let’s talk about what’s next. While the CCPA may be at the forefront of the customer data privacy conversation today, more regulations will continue to pop up. Rather than scrambling to maintain compliance with each new law, brands need to establish a real time data supply chain upon which data governance can be built to comply with local regulations.
Join Jake Spencer, Product Marketing Manager at Tealium and Julian Llorente, Director of Product at Tealium to hear real-world stories of how some of the world’s biggest companies are future-proofing their data privacy efforts to stay ahead of the game (and how you can too).
You'll also take away:
- How Tealium’s Consent Manager and Data Privacy Extensions work as well as how Tealium integrates with Consent Management Platforms (CMP)
- How to bring together teams and technology to implement your data privacy strategies and best practices
- Where your CCPA and GDPR efforts can help in future-proofing your customer data privacy practices
Kevin Barrett, Senior Cloud Solution Architect, MicrosoftRecorded: May 27 202034 mins
When moving to the cloud, many businesses struggle to obtain complete business views across all of their disparate data sources. Information today is increasingly spread out across on-premises and cloud environments. To gain a comprehensive view of the business, organizations must modernize their data management techniques.
Only TIBCO’s Anything 360 solution enables 360-degree views of any business entity—customers, products, employees, locations, assets, inventory, and more. It combines data virtualization and master data management (MDM) technologies and can be used in partnership with cloud computing services to help organizations gain 360-degrees of anything in the cloud.
Watch this webinar with Kevin Barrett, Senior Cloud Solution Architect from Microsoft, to learn more about:
Microsoft’s view of the modern data estate and predictions on upcoming industry trends
How to overcome the challenge of obtaining complete business views in the cloud
The benefits of Customer 360 and a real-world business example
Step-by-step guidance on how to create 360-degree views for anything
Become a TapClicks Expert! Join the head of our Product Training team, Brian Childs, for a brief conversation about the latest features from our engineering team. Also, learn about tips & tricks to help you work smarter. Check out the Q1 Benchmark Report from AdStage that's mentioned in this talk: https://bit.ly/Q1benchmark2020AdStage
Carter Hostelley, Founder and CEO at Leadtail.comRecorded: May 27 202036 mins
Social media is the frontline of digital marketing. Not an easy job in normal times let alone during a global pandemic. Whatever your marketing role, it’s critical you understand the right way to approach social media in these precarious times. This is especially true as buyers start to transition their mindset from "Crisis to the New Normal".
In this webinar, you’ll learn:
- The three stages of crisis and what it means for your social media strategy
- How buyer conversations are changing on social media
- Examples of social media posts done right and wrong
- Six-point checklist for what you should do right now
Jaime Punishill, Brendan Walsh, Brian Randall & Karen Dawson - LionbridgeRecorded: May 27 202060 mins
What Marketing During COVID-19 Reminds Us That We Should Already Be Doing
Crises - like the current COVID-19 pandemic -- only serve to amplify the importance of the strategies we already knew were vital to successfully connecting with buyers in today’s world. While we chase conversational bots, AI driven marketing, ABM, video-based sales, and other strategies du jour, we are distracted from the basics necessary to reach, connect, and engage with potential & current customers.
Don’t be paralyzed by the environment or distracted. Come join our fireside chat and hear how one team has leaned into the current environment by focusing on the fundamentals and meeting buyers where they are right now. Join this hour-long panel discussion to get actionable advice, with specific examples, for how to create winning approaches that:
Amp up employee engagement to keep your employees focused, productive, happy, and thriving through this uncertain environment
Create emotional connections with your audiences by engaging your crisis response mode, staying true to your brand, & messaging empathically and authentically to connect your products or services to your buyer’s pain
Harness the digital only customer journey to make data driven decisions, pivot to agile marketing, and complete/optimize your remote buying experience
Jaime Punishill, CMO, Lionbridge
Brendan Walsh, Global Technical Search SME, Lionbridge
Brian Randall, Director NA Strategic Accounts, Lionbridge
Karen Dawson, VP of Brand Marketing, Lionbridge
Matt Dimond, Consultant at BlueVennRecorded: May 27 202029 mins
Understanding or determining the identity of an individual customer across multiple data sets is not easy - particularly for enterprise organizations with millions of customers and billions of potential data points. Equally, resolving anonymous identities across multiple online devices is fast becoming the obsession for organizations that realise they only legally hold personal data for 1% of their overall digital traffic.
In this session, we’ll take you through the principles of identity resolution, different approaches to identity management, and top tips for creating a set of identity resolution requirements for your organization that enable you to choose the right marketing technology platforms to create the sought after Single Customer View.
Matt Senatore and Dave RigottiJun 9 202010:30 amUTC60 mins
ABM is one of the hottest topics in B2B Marketing. Still, achieving success is no slam dunk. Watch special guest Matt Senatore, Service Director for ABM at SiriusDecisions, and Dave Rigotti, Marketo's Head of ABM, for their webinar, Change Your ABM Game with Top Tips from the Experts, where they dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.
The 5 things you need to get right with ABM
How to set strategy and drive execution with Sales
How ABM works alongside other demand strategies
Join us for a chat with serial entrepreneur, Brian Alvey, the founder of Weblogs, a web publishing platform he and his co-founder sold to AOL for $25 million. We'll discuss why Alvey says he was born with publishing in his DNA and we'll learn about his latest adventure building a product he believes can that help people leverage video content in powerful ways.
Alyssa Jarrett, Director Brand & Content Marketing at Iterable; Ginny Tonkin, Sr. Demand Generation Manager at IterableJun 9 20204:00 pmUTC48 mins
This was one of our most popular webinars in 2018, and we dove right in to review what cross-channel campaigns made a splash in 2019.
Check out this interactive session where we had the audience vote on their favorites in each category.
This session includes:
-Innovative examples of this year’s best cross-channel marketing campaigns
-Voting and chats with our webinar experts about this year’s best cross-channel campaigns
-Fresh inspiration for your campaigns in 2020
Kenneth Goh, MarTech Solutions Director, Verticurl & Gerrard Te Brake, Senior Solutions Consultant, TealiumJun 10 20206:00 amUTC60 mins
Everyday, enormous amounts of customer data are being collected by organisations.
Having it all in one place, and gaining valuable insights from it, to make better decisions on how customers behave at each point in their journey is the key to success.
All of this can be achieved with a Customer Data Platform (CDP). Have you heard of a CDP before and the value it brings?
If not, that’s okay, that's where Verticurl and Tealium can help!
In this webinar, you’ll learn:
- What is a CDP
- How CDPs can be leveraged through use cases
- How to get started with a CDP (where to start, what questions to ask…)
- And so much more!
Sign up today to get all your questions answered to be well on your way to CDP success in 2020!
Dennis Shiao, Marketing Consultant and Founder of Bay Area Content Marketing MeetupJun 10 20205:00 pmUTC45 mins
What is a "virtual event" and how should marketers be thinking about them? Dennis Shiao is a marketing consultant who's helped plan and execute virtual events for HP, Oracle, Cisco and other technology companies.
In this webinar, Dennis will break down all of the different types of virtual events and show marketers how they can make use of each type. In addition, he'll detail the questions all marketers need to answer before they start planning a virtual event.
Aaron Bollinger, CRO (Kronologic), Frank Burns, Director of Account Management (Kronologic), David Pitta, CMO (BrightTALK)Jun 11 20204:00 pmUTC60 mins
In a time when many organizations are reducing quarterly goals and struggling to keep revenue flat, it’s rare for a business to uncover new opportunities and grow pipeline. Worse still, overburdened sales teams often lack the time and resources to work every lead, meaning large swaths of potential profits end up deprioritized and underworked.
The solution? Using AI to confirm virtual meetings.
Join David Pitta, CMO of BrightTALK, as he sits down with Aaron Bollinger, CRO of Kronologic, and Frank Burns, Director of Account Management at Kronologic, to discuss how teams, both big and small, can seamlessly cultivate high-value lead sources with always-on communication. Plus, we'll share how BrightTALK’s recent use of AI has increased response to opportunity creation by 22%, resulting in 12,000% ROI in only 90 days!
James McCormick, Principal Analyst, Forrester; Dave Lucas, Sr. Director - Product; Matt Parisi, Sr. Product Marketing ManagerJun 11 20205:00 pmUTC45 mins
Next generation ML approaches and technologies provide enhanced opportunities for digital personalization. Given the rapidly changing digital environment the need to adopt new approached could never be greater. It's time to review the landscape. Join Tealium and guest speaker and Forrester analyst James McCormick as they:
- Discuss the evolution of AI techniques for personalization.
- Review the risks and opportunities technologies in the space.
- Describe strategies and approached for getting it right.
Jake Spencer, Product Marketing Manager, Tealium and Ted Sfikas, RVP of Solutions Consulting, NA and LATAM, TealiumJun 16 20203:30 pmUTC45 mins
Personalization is a top priority in almost every industry. What if there were a way to personalize the patient experience?
Better patient care starts with better data.
Join us as we discuss how healthcare businesses can deliver personalized care and increase engagement by collecting and unifying data across channels in real time. During this webinar, you'll discover how to:
- Leverage real-time, unified data to build stronger relationships with patients
- Deliver more timely/targeted messaging and better digital experiences
- Keep patient data safeguarded and secure with an end-to-end Customer Data Hub that is secured to privacy and industry regulations, including HIPAA.
- And much more!
Technical content is often the most valuable content we have at our disposal, and the most under-utilized. It gets relegated to FAQ sections of our websites and off-site help documentation wikis. In this webinar, technical communication expert, Guiseppe Getto, will share how to leverage your existing technical content and turn it into a robust content funnel that can help you attract, land, and retain consumers who are hungry for this type of information. You'll also receive a ton of resources, including exclusive access to free information from Getto's new book, "Content Strategy in Technical Communication."
Science plays a pivotal role in modern society and the key way in which science is disseminated is through scholarly publishing. In this webinar, Mathias Astell (Chief Marketing Officer, Hindawi) will walk you through the ways in which a leading open access scholarly publisher uses customer and market data to develop a clear understanding of the trends and requirements in science communities around the world and uses this understanding to serve them with relevant, meaningful and impactful marketing. Through this webinar, attendees will gain an understanding of:
- The makeup of the science publishing market, including the actors, levers, risks and opportunities for a marketer
- The data required in effectively understanding this market
- How these behavioural, market and community data are practically utilised to engage this market
Science publishing is a fascinating, multi-billion dollar industry that is often somewhat obscure to those not in science or publishing – this webinar offers the chance to find out more about this industry and the interesting challenges and opportunities faced by marketers working in this space and the data they use to tackle them.
Cynthia Stephens | Brendan Walsh | Sandra Wendland | Mike McKenzieJun 17 20201:00 pmUTC45 mins
How to build, optimize and measure digital experiences.
At last count there were 8,000 martech solutions, and thousands of corresponding datapoints for marketers to ingest and make sense of. Most senior marketers receive daily emails with meeting requests to be pitched on the latest solution. How do we wade through this morass of solutions and data to pinpoint critical metrics needed for effective digital experiences demonstrating marketing’s impact on the business?
Measure marketing impact on outcomes that count. Come join our fireside chat and hear how Lionbridge has transitioned to a data-driven marketing approach and put customers at the forefront of its strategy. Join this 30-minute panel discussion to get actionable advice, with specific examples on:
1. Understanding the 7 telltale signs that you’re not optimizing your eCommerce site to increase conversion
2. Pitfalls to avoid when building a multi-lingual SEO program to drive engagement across regions, languages, and industries
3. How to build a high-performing content strategy with frequent, relevant messaging for personas
4. Focus on the right accounts with an account-based strategy for B2B enterprise selling
Caroline Hull and Shannon TaschereauJun 17 20201:30 pmUTC37 mins
As digital experiences are taking the place of in-person events, many marketing teams are needing to shift their strategies and focus on other creative tactics to help drive pipeline. Now more than ever, it's imperative to develop an events strategy that cuts through the noise and allows your customers to connect with your brand.
Watch Adobe Experience Cloud's Caroline Hull and Shannon Taschereau for their webinar, From In-Person to Digital: Tips for Shifting Your Event Strategy.
How Marketo is shifting their events strategy from in-person to digital
The different factors to consider when shifting your strategy
How to attract and engage buyers through digital experiences
Joshua Zerkel, Head of Global Community, AsanaJun 17 20203:00 pmUTC75 mins
Remote working and virtual teams have gone from being an ideal or aspiration to a reality almost overnight for many B2B marketers – and that means a lag in terms of understanding best practice, let alone deploying it!
Consequently, many B2B marketing teams are failing to achieve their potential, and unlock the enormous potential of technology to enable better working practices and improve performance.
In this webinar, we’ll examine the challenges faced by marketers working in remote or virtual teams, and the role that technology can play in addressing these – and creating a happier and more effective team to boot.
In this webinar we’ll explore:
• How to build a roadmap which team members readily accept
• How to create the right structure and processes for your team
• How to bridge the gap between real-world and online team management
• How to manage resistance and ensure consistent behaviours
Your personal data:
Christa Tuttle, Founder and CEO, Launch MarketingJun 17 20205:00 pmUTC45 mins
Much like B2C, B2B customers have become most responsive to marketing that’s tailored to
them. According to SmarterHQ, 72% of B2B customers will only engage with personalized marketing messages. So how do you achieve marketing that speaks to each customer without completely invading their online personal space? It starts with effective, consistent and regulation-abiding data collection. In this webinar, Launch Founder and CEO Christa Tuttle will walk through the modern landscape of data-driven personalization, highlighting not only the data management best practices that make up the backbone of your personalization efforts, but also how to transform this data into the information you need for personalized marketing. Topics discussed will include tools for automation and personalization, the power of manual processes in personalization, creating targeted emails and more.
Steven Tsao, Digital Marketing Futurist at Arm Treasure DataJun 17 20205:00 pmUTC45 mins
CMO’s and CIO’s are tasked with a lot of responsibilities today, while minimizing costs and maximizing revenues. What if we can give CMO’s and CIO’s super powers that will accomplish your objectives, and improve the way your teams work with each other? What would that super power look like?
Here are some of the questions we will go over:
· How has competition changed?
· Do we have end-to-end, holistic view of the customer?
· Are we equipped to personalize the customer experience across the journey?
In this session, Steven Tsao, Treasure Data’s Digital Marketing Futurist will share the super powers you can develop to weather the storms today and brave the “New Normal.”
Jean Patrick and Joe GelbJun 17 20205:00 pmUTC45 mins
Most companies have content stored all over the place. Some of that content is made available through a documentation portal or product website; other content is delivered through corporate knowledge bases or served up inside learning management systems. This scattered approach to content hampers internal productivity, increases the risk of miscommunication and misinformation, which leads to redundancy and unnecessary costs.
To become an effective content-producing organization, you must be capable of providing unified access to all of your organization's content to whomever needs it; when, where, and how they need it. Your content needs to be available not only to prospective customers and existing clients, but also to employees, partners, regulators, and other stakeholders, so they can easily find the answers they need, when, where, and how they need them.
Join Scott Abel, the The Content Wrangler, Joe Gelb, President of Zoomin Software, and Jean Patrick, Chief Transformation Officer of Cherwell, to find out how the company unified multiple sources of content to propel productivity and help enable sales.
As a strategist, consultant and implementer, Jean leads activities within Cherwell focused on operational execution of key strategic initiatives based on priorities of the company and the CEO. As Chief Transformation Officer, Jean oversees the following teams: Strategic Initiatives, Customer Experience, Learning Services, Systems, Pricing, and Facilities. Jean arrived at Cherwell in early 2017 as the Chief of Staff, providing valuable oversight and guidance to projects of high strategic importance and leads the transformation of operational process and procedures focused on efficiency, financial impact, and business scalability.
Robert J. Lewis, Ph.D.Jun 17 20205:00 pmUTC60 mins
A broad overview of basic research methods accessible to product-based businesses of all sizes. The discussion focuses on the most common and useful qualitative and quantitative research methods, and how to overcome each technique's individual disadvantages.
Participants will learn:
- How to define their business problem better, and choose the right method(s) to solve it.
- How to practically implement several very useful methods without the need for proprietary software.
- How to leverage the data they already have to find insightful patterns.
- Which methods are out there. Business leaders often do not realize there is a method that has been built specifically for their class of problem.
Having a broad understanding of the types of techniques that are out there (*and what they are for*) can be 90% of the battle.
About the speaker:
Robert J. Lewis, Ph.D. is a quantitative social scientist and software developer. His academic work in media psychology and entertainment has garnered more than 700 citations in his discipline. He has worked with multiple clients on various types of research problems, including Whatsmywine.com, Summery.ai, Crux Climbing Gym, and Rhu Collective. Additionally, he taught analytics and research methods to advertising students for seven years at The University of Texas at Austin.
Guy Arama - Tech-Marketing Leader & Multi-Unit Restaurant Owner, and Linh Ho - Co-Founder & CMO, conDati, Inc.Jun 17 20206:00 pmUTC45 mins
When restrictions across North America went into effect mid-March to curb the spread of COVID-19 many small businesses and restaurants were forced into survival mode. Now with civil emergencies, small business owners have to act quickly and efficiently to preserve their businesses and safety of their employees.
Join conDati CMO Linh Ho for a candid conversation with Guy Arama, a corporate marketing executive previously at Microsoft, SAP, Automation Anywhere, and multi-unit restaurant owner. Learn how Guy has pivoted his restaurant business by doubling down on digital channels and data to guide his efforts to survive.
What you will learn:
•Struggles of SMBs are real; insights into the daily struggles
•SMB strategy for recovery
•How to pivot for long-term success
Verrion Wright, Director of Marketing, ContentlyJun 17 20207:00 pmUTC45 mins
SEO is a critical component of content marketing – bridging the gap between consumers and content. Unfortunately, it’s a key component missing from many marketers’ skillset. Google is the gatekeeper between you and your most valuable audience - the people searching for answers to the big questions and challenges related to your brand. In many ways, it’s the most powerful distribution channel at your disposal. Yet many marketers struggle to integrate SEO into their content strategy, and underestimate SEO’s intrinsic value to standing out in a competitive digital arena.
A strong SEO strategy can transform your content marketing program, delivering compounding returns over time. In this webinar, Verrion Wright, Director of Marketing at Contently, will reveal how to create high quality content that Google loves, increases traffic, leads and revenue.
- Key trends that are making SEO the smartest investment for any marketing team
- How to build your prospect pipeline and identify growth opportunities
- 4 strategies that are sure to grow your SEO traffic
Frank Cowell, CEO, DigitopiaJun 17 20209:00 pmUTC45 mins
COVID-19 was a wake-up call for most businesses. If technology wasn’t powering your buyer experience before, now going digital is the only option. As a business leader, do you know what tech you can and should be using? Not sure how much time and effort you should dedicate to advancing your company’s data capabilities?
Frank Cowell, CEO of Digitopia, will break it down in simple terms so you can quickly adapt to the changing landscape, and most importantly….empower growth in your business!
In this talk you’ll learn:
- How to build a data-driven, revenue-centric marketing strategy
- How to define each stage of your buyer’s journey (and nurture them through the sales pipeline)
- What outcomes your buyers expect from your brand at each stage
- How to identify the right platform to create alignment across Marketing, Sales and Service
Frank Cowell is a speaker, best-selling author, and CEO at Digitopia, a digital strategy and execution agency based in San Diego, California. He works regularly with CEOs, CMOs, and VPs of Marketing who are looking to create amazing brand experiences while driving inbound leads. A self-taught programmer with a deep understanding of technology, Frank enjoys a unique blend of brand development and marketing savvy that enables him to offer fresh perspectives on often-complex marketing concepts that he distills into actionable, easy-to-understand language. An energetic and entertaining speaker, Frank presents regularly to regional and national organizations on topics related to branding and digital marketing, and he recently released his latest book, Building Your Digital Utopia, on Amazon.
We talk with information development guru, Rob Hanna, about why content creators should focus their efforts on the creation of micro—moments. Hanna will help us understand the role of microcontent — self-contained, atomic pieces of content — in the construction and management of exceptional content experiences.
Stefano Fanfarillo, Boston Consulting Group; Lucas Borges, AB InBev; Henry Li, Arm Treasure DataJun 18 20203:00 pmUTC45 mins
In this panel discussion, industry experts from Boston Consulting Group, AB InBev (Anheuser-Busch InBev), and Arm Treasure Data are coming together to share their perspective on:
-The state of digital transformation in various industries
-Top trends, challenges, and investment areas for the new normal
-The pandemic’s impact on marketing practices and technology choices
-Why a recent Gartner survey listed Customer Data Platform as the "least likely to be cut" technology investment for enterprises
The coronavirus pandemic presented a serious business challenge for many industries--from supply chain interruptions to significant changes in consumer behaviors. Travel and hospitality industries saw bookings evaporate practically overnight while supermarkets couldn’t get enough supplies to keep essential items stocked. While the pandemic forced companies to react quickly, it also gave organizations an opportunity to evaluate their digital competency against real customer expectations. Companies with a strong digital presence are reaping the benefits. For many, the pandemic actually accelerated their pace towards digital transformation.
Looking ahead, the ability to unify and utilize customer data across multiple channels, and connect the dots between audience, message, offer, and channel will only become more important as organizations enter the “new normal."