Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.
Technology has changed the game for small businesses. For decades, being “the little guy” has been a disadvantage, but not anymore. The right technology can turn an SMB from a niche player in an industry to a major threat to established enterprise players.
Join us for a special webinar featuring Canada-based EXOCLOUD to learn how they’ve quickly grown their business by finding, winning, and keeping more customers with Salesforce.
Learn how one of Canada’s fastest growing small businesses:
· Developed a repeatable, winning sales process that grew revenue by 258%
· Created a complete 360-degree customer view
· Brought in 79% more qualified sales leads
· Resolved customer issues 75% faster
IT organizations face rising challenges to protect more data and applications in the face of growing data security threats as they deploy encryption on vastly larger scales and across cloud and hybrid environments. By moving past silo-constrained encryption and deploying encryption as an IT service centrally, uniformly, and at scale across the enterprise, your organization can benefit from unmatched coverage— whether you are securing databases, applications, file servers, and storage in the traditional data center, virtualized environments, and the cloud, and as the data moves between these different environments. When complemented by centralized key management, your organization can apply data protection where it needs it, when it needs it, and how it needs it—according to the unique needs of your business. Join us on November 25th to learn how to unshare your data, while sharing the IT services that keep your data secure, efficiently and effectively in the cloud and across your entire infrastructure.
Productivity matters to everyone, but the pressure’s really on if you carry a quarterly sales quota. This demo shows new, more efficient ways to communicate with enterprise-class cloud communications integrated into Salesforce and Desk.
Learn how users can initiate PSTN calls and SMS, host meetings and video conferences, view screen pops with relevant information, and more, without leaving Salesforce or Desk.
Our Sales Engineer will demo this integrated communications solution from RingCentral that is simple for end-users to adopt and use, and for IT to deploy and manage. See how to:
- Make and receive calls through the RingCentral phone system
- See business SMS messages as conversations
- Schedule Meetings & Conferences from Your Calendar
- View your complete communications history, including Calls, SMS messages, Faxes, Voicemail
Join us for our webinar to learn the insights into effective McAfee Email Security migration and improving protection effectiveness.
Email-based attacks have become more targeted—and harder to detect with conventional tools. That’s why today’s email security does so much more than filter spam and bulk email. Modern businesses need a solution that helps them stop threats, protect information, and respond to security events quickly and effectively. As Intel Security retires its email products, Proofpoint Enterprise Protection can help keep your organization secure.
Join us for a live discussion on November 19, at 1:00 pm PT, and learn why Proofpoint is Intel Security’s exclusive McAfee Email Protection transition partner and the recognized market leader in stopping advanced threats.
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
To help enterprises integrate data, accelerate mobile development and create secure, revenue-generating, digital ecosystems - CA is introducing three new products in the API Management family at CA World 2015.
Join this webcast to be one of the first to receive an inside look into the next evolution of API management and mobile development tools which which directly help API Owners, Developers, Enterprise Architects, and Chief Digital Officers succeed in their roles.
Watch this webcast to discover:
- What new CA API Management products are being announced at CA World 2015
- What challenges they solve in mobile & IoT development
- How they expand the role of API Management in the API lifecycle
- How they fit into an enterprise architecture
ECC ist der modernste Verschlüsselungsalgorithmus, der beim Schlüsselaustausch und der Authentifizierung mit den Protokollen SSL und TLS zum Einsatz kommt.
ECC wird RSA voraussichtlich ablösen, da der explosionsartige Anstieg der Mobilgerätenutzung und der Kommunikation zwischen Maschinen (M2M) sowie die Entwicklung des Internet der Dinge die Grenzen der Skalierbarkeit des derzeitigen Standardalgorithmus RSA übersteigen.
Die Zuverlässigkeit und Leistung von ECC sind inzwischen klar erwiesen. Die größte Hürde für den Einsatz des Algorithmus ist mangelnde Kompatibilität mit vorhandener Technik. Deshalb hat Symantec Hybrid-SSL-Zertifikate mit ECC und RSA entwickelt. Mit diesen Zertifikaten können Sie Ihre bisherigen Infrastrukturinvestitionen weiterhin nutzen und gleichzeitig Kompatibilitätsprobleme vermeiden.
In diesem Webcast erfahren Sie,
welche Vorteile ECC in puncto Sicherheit, Zuverlässigkeit und Kapazität bietet,
wie die Zertifikatskette eines Hybrid-SSL-Zertifikats mit ECC und RSA aussieht und
wie Sie ein solches Zertifikat beantragen.
Whether adopting Exchange Online, or rolling out Office 365 web or native mobile apps, many organizations are still trying to figure out a deployment and user management strategy that spans the mobile cloud. Learn how VMware Identity Manager can simply federate even the most complex Active Directory environments and then automate the provisioning and licensing of Office 365 accounts while users simply login with their existing credentials. Then learn how to integrate Office 365 for mobile platforms with AirWatch Mobile Management to secure data at rest on iOS, Android and Windows 10 devices.
Join this session to find out more about what's new with the Horizon portfolio of desktop and application virtualization solutions--including Horizon 6, Horizon Air and Horizon Flex and how these products tie into the software defined datacenter-understand how other customers are taking advantage of these technologies and map out a plan for when to deliver these services through a cloud provider and when to manage these on premises.
The retail industry is becoming more complex and changing faster than ever before. Join us as we talk about the latest industry trends and explore how retailers are adopting End User Computing solutions to revamp customer engagement, store operations, employee communication, and security.
The blending of our work and personal lives is a reality for many digital employees. While many organizations continue to maintain strong lines of division, other organizations are struggling to find the right balance of security and privacy. This session will review trends, myths and best practices with our own VMWare in-house privacy council for establishing and communicating Bring-Your-Own policies.
Microsofts’ Windows 10 offers many new management and deployment features that will help customers move to a mobile-cloud first world. Getting there will be a challenge, as customers will need to re-architect the assumptions, processes, and tools needed for effective EUC management. Most customers will find benefit in deploying a variety of EUC management tools that can deliver desktops, applications, and data in a easy to use and secure way.
It’s no secret that the purpose of having people answering phones in a contact center is to help customers purchase your goods and services, and then keep them happy after the sale. However, achieving these goals is difficult for many companies because they rely on contact center technology leftover from an era when the voice phone call was king. Meanwhile, the consumer—and even the B2B customer—has moved to using multiple channels of communications: voice calls, email, online chat, SMS, and social media. In this webinar we will discuss the benefits and opportunities of an integrated and multi-channel cloud contact center for both customer and agent satisfaction.
The promise of a digital workspace is simple enough… Any app on any device with enterprise security and consumer simplicity – But what does that look like for the different types of users in your environment? This session will explore both the concepts of our digital workspace vision as well as prescriptive guidance for what is required in a digital workspace solution to meet the needs of your users.
Pharmaceutical companies play an ever increasing role in the treatment and prevention of illnesses. Many leading Pharma companies depend on third-party organizations, like the Almac Group, to help conduct testing, research and trials to improve the overall drug development process.
Almac is a global leader in contract pharmaceutical development and manufacturing services, and recently deployed scriptless test automation to improve its core business application testing in support of its overall business agility goals.
This session will focus on how Almac and TurnKey Solutions partnered to successfully shorten test cycles and improve test outcomes - supporting more rapid deployment cycles for core applications and end-to-end business critical processes.
Shauna Quinn, Software Test Manager for Almac, will share recent results and 4 lessons learned in Almac’s implementation of scriptless test automation, including:
How to build a better alternative to manual testing methods, which for Almac, previously took 20 people and 12 weeks to run
How to streamline operations and shrink testing cycles from multiple weeks to only 3-4 days
How automation helped to quickly and easily validate core business systems using a comprehensive regression suite
How this intuitive software provided a solid testing strategy moving forward
Bring Your Own : BYO planning for the Post Hype-Cycle
Bring-Your-Own programs have been out of the headlines for a bit, but now that we’re beyond the hype, IT organizations are still struggling to find the right answer. BYO is being embraced by business leadership, but implementation remains a challenge. This session will cover some of the best practices in use by organizations to support Bring-Your-Own programs wherever practical with clear expectations of services and support.
Are you ready for the next wave in endpoint computing? It’s multi-platform, multi-device, mobile, virtual, - get ready to gain control!
Employees are no longer chained to desktops in one location, but constantly on the move, using a variety of devices, and accessing a multitude of applications. The dramatic growth of Apple technologies in the enterprise, coinciding with the growth of mobility, and the increase in employee-owned devices is making it more challenging for organizations to manage and secure their infrastructure.
Join our webinar to learn about the top challenges and 3 strategies to manage and secure your cross-platform environment and future-proof your organization for the next wave.
Selecting the right mobile application architecture for your app can be a daunting decision - and it should be. Going down the wrong road can be extraordinarily painful and fraught with costly overruns, project delays, and throwaway code. Our mobile app development experts share lessons learned from developing their own mobile architecture and from helping hundreds companies pick the right mobile path.
In this session, you will learn how to navigate the mobile architecture decision process to select the right mix of native and HTML5 in order to achieve the perfect balance of richness of use, development productivity, and apps built for the long haul.
The enterprise-computing environment is rapidly transitioning to support an increasing demand for unmanaged mobile devices, remote workers, partners, and vendors to easily access corporate resources. With resources distributed in "the cloud,” traditional enterprise authentication methods are not effective for unmanaged devices, and passwords alone are insufficient as a security access control.
Meanwhile, consumer-facing businesses are using device intelligence to implement strong authentication technologies without adding challenges to the user. Leveraging the same intelligence used to fight credit card fraud, account takeover and other fraudulent behaviors across the globe, iovation's device intelligence empowers organizations to make adaptive, real-time decisions using risk context, including:
Has this device already been explicitly authorized for this account on a previous visit?
Has this device been associated with cyber criminal activity or linked to other devices or users that have been?
Is this device exhibiting anomalous behavior or other risk indicators that suggest the use of evasion techniques or existence of malware?
Learn how to implement strong 2-factor authentication methods without giving your employees, partners, and vendors a poor user experience.
Communications for business is moving to the cloud for easier tools for teams to meet, collaborate, and get their job done. However, the traditional “build it and they will come” approach to deploying Unified Communications and Collaboration (UC&C) drives less than optimal results because knowledge workers frequently grab a set of tools on their own, creating islands of knowledge and collaborative work.
To respond to this challenge, organizations need integrated tools that help knowledge workers gain the full benefits of cloud solutions that enable teams to connect, communicate and collaborate using their favorite methods and devices, anytime, anywhere. In this webinar, we will discuss:
•The current state of knowledge workers today
•How UC&C is changing, especially by taking advantage of cloud deployment
•Assessing your workforce’s needs, including remote offices, mobility, and collaboration with people outside your organization such as vendors and customers
•Efficiencies gained by standardizing unified communications in the cloud
•Key steps needed to evaluate and plan your transition to cloud based UC&C
Enterprise IT organizations continuously need to prove their value. Operational excellence is at the core. Attending this webinar allows you to get first hand insights into a unique closed-loop process for a highly effective and fast incident response. If you are an IT Admin, on-call engineer, IT Manager, Business Continuity Manager or need to stay up-to-date on everything that is going on - this is the perfect session for you.
Enterprise mobility (EM) has proved to be an opportunity for organizational transformation. Anytime, anywhere access to information and realization of business benefits like better customer service, employee satisfaction, new business opportunities and reduced operating cost are crucial drivers to implementing enterprise mobility across industry verticals.
EM to continue evolving and thus posing challenges for vendors and service providers. “As enterprises' use of mobility becomes increasingly complex, their requirements to protect data and support users will become more complex as well.
The primary challenges of enterprise mobility come down to three Cs:
- Corporate data security
4G LTE is one of the technologies used to answer the questions/challenges raised by the 3C.
The world's most recognizable brand, Coca-Cola is entering a new phase of innovation by connecting with its customers through mobile apps, new product innovations, and smart dispensers. Coke's IT team has evolved from being managers of the back office to becoming critical enablers of innovation.
While 4G-LTE is early in the enterprise adoption lifecycle, a majority of large distributed enterprises have successfully deployed at least one use case (ie, failover, transportation, IoT) using 4G LTE connectivity. Examples of these enterprise deployments include top Retail Stores, Quick Serve Restaurants, Banks, Insurance Firms, Kiosk Deployments and Convenience Stores.
The opportunity within distributed enterprise goes well beyond a single application. Significant opportunities exist within these enterprises for multiple 4G LTE networks, but most enterprise networks struggle to keep up with the growth of Internet traffic, cloud-based applications, and customer-facing marketing initiatives (customer WiFi, analytics, digital signage, etc.). To address this, IT departments need solutions that are cost-effective, flexible and quick to deploy.
This webinar with Cradlepoint Solutions Engineers addresses frequently asked questions and current myths regarding wireless networks using 4G LTE. It will also be a deep dive into network best practices and considerations for these deployments.
Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.
In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.
In this webinar, you’ll:
* Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
* Enhance your paid and owned media and connect with individuals
* Learn how communication automation reduces engagement friction and opens the door for a rich dialog
* Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce
Register today! If you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!
Michael Becker, Managing Partner and Co-Founder, mCordis
Doug Roberge, Strategic Services Consultant, Kahuna
Mark Sullivan, Writer, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.
Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.
By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.
Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.
In this webinar, you'll:
* Get insights into the changing consumer landscape
* Learn how successful on-demand companies are effectively addressing customer needs
* Enhance customer experience and offer better deals
* Change the relationship between your customer and the business
* Terry Angelos, Co-Founder and CEO, Trialpay
* Jared Simon, Co-Founder and COO, Hotel Tonight
* Sean Behr, CEO, Zirx
* David Frankel, Managing partner, Founder Collective
End users are increasingly shifting their IT services to managed service providers and the scope of both technology and services offered by MSPs is constantly evolving. Join ESET and LabTech Software, the industry-leading IT automation software, as we explore these changes and what it means for businesses.
In this fast-paced, informative webinar, you’ll learn how to drive agility with mobile cloud communications that engage prospects faster.
• Enable your team to use the leading business communications solutions from within Oracle Sales Cloud.
• Deepen relationships by communicating the way your customers and prospects most prefer.
• Save time and increase business agility.
Are you interested in saving time, responding to your customers faster, and being able to communicate efficiently from anywhere, on any device?
Join us on December 4th to learn how RingCentral’s cloud-based communications platform integrated into your favorite business apps like Google, Office 365, Salesforce and others can help boost productivity and reduce costs.
This live demo will show you how easy it is for team members to initiate phone calls and SMS, host meetings and video conferences, view screen pops with relevant information, and more, without having to click from one tool to another -- from anywhere, any time.
Our Solutions Engineer will show you how it works and answer your questions. You’ll see:
* How to place calls with one click from within your business apps
* How to view customer profile and communications history
* How to add and manage users
* And more!
A data strategy is only as good as its execution. In the world of Data Science it has become increasingly apparent that business leaders focus on the technical aspects for success in data projects, when in fact the quality of the data team is key. I will in this talk share my experiences training data scientists, and give some key insights into how to build an effective, high-performing Data Science team.
Security is no longer the only priority for organizations, as productivity begins to drive enterprise mobility. Learn more about this and other enterprise mobility trends that will affect businesses of all sizes in 2016. Hosted by Lua, the secure mobile messaging application and AirWatch, the leading enterprise mobility management solution.
On average, the 58 United States companies participating in the 2015 Cost of Cyber Crime study lost $15 million due to cyber crime, an increase of 19 percent from $12.7 million in last year's study. And other countries are close behind. These are results from the recently completed Ponemon Institute 2015 Cost of Cyber Crime study. You know the risks, but you need the data to plan your defenses and demonstrate the cost of inaction.
For a fuller look at these and other findings from the institute’s study, join Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, to learn:
-What cyber crimes are most common and most costly
-The hidden internal and external costs you incur
-What security defenses are most effective in reducing losses
-How businesses with a strong security posture drive down costs
Many service organizations are handcuffed by rigid, overly complicated systems and processes. Service teams often need to access 3 to 5 disparate applications to help customers and users, limiting their ability to improve service delivery and satisfaction. IT or business changes further magnify the challenge when it leads to potential service disruptions, prompting a flood of customer and user calls.
In this webinar you’ll learn how this customer increased its flexibility and streamlined its operations to handle large demand spikes and improve call coverage — without increasing costs. Hear directly from David Mora, Sr. Manager, IT Support Services at the second-largest staffing company in the United States.
Mr. Mora will share how his organization was able to:
•Boost agent efficiency
•Increase customer satisfaction and loyalty
•Improve service responsiveness and coverage
•Increase focus on the goals of the IT, HR and Customer Service departments
•Handle a greater than 6-fold increase in daily call volume with no additional staff
A large portion of Salesforce customers use Microsoft products on a daily basis. The same is true for Microsoft customers using Salesforce products. Because of that, both companies agreed to a strategic partnership designed to usher in a new era of efficiency and effectiveness.
The Salesforce and Microsoft partnership is now proud to introduce ten new and powerful integrations that seamlessly combine the vast resources of the top CRM and productivity app, allowing you to work with more efficiency, intelligence, and collaboration.
Join us to hear from one of our successful customers, who will share their own Salesforce success story. The webinar will also feature product experts, a product demo and a chance for you to ask your questions live.
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.
One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.
We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.
In this webinar, you'll:
*Learn where the youth and millennial markets are watching their video content
* Focus your marketing strategy on the right platform for your niche
* Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
* Monetize your content the right way... once and for all.
Register today for this interactive marketing executive roundtable. You don't want to miss this one!
*John Koetsier, Mobile Economist, TUNE
*Andrew Paradise, CEO and Founder, Skillz
* Wendy Schuchart, Moderator, VentureBeat
This webinar is based on John Koetsier's October 2015 report.
Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Join Managed Solution and Microsoft for best practices, resources and great business stories that all transpired from companies simply deploying and driving adoption on the cutting edge productivity tools they already own.
See how companies your size deployed unused business applications and successfully drove employee wide adoption, resulting in cross-departmental innovation, huge cultural gains and serious KPI achievements.
Join us for a look at how deploying Skype for Business and SharePoint specifically can meld with the tools staffers have already adopted to boost productivity, output and morale!
Many organizations adopted MDM solutions to deal with the increasing demand for BYOD. Unfortunately, adoption by employees has been far lower than anticipated due to privacy concerns, poor user experience, and deployment complexity. Armed with knowledge of the shortcomings of early attempts to secure BYOD, enterprises are actively hunting for alternatives - a huge opportunity for companies that take the lead with the next generation of agentless, data-centric solutions.
Join our webinar December 16, 2015 at 10am PT. You'll learn more about why MDM is not working for BYOD, why MAM never lived up to its promises, and how to build a differentiated offering that enables successful, secure BYOD programs in your customer base - without MDM hassles.
Receive (ISC)² CPE credits for attending this webinar.
Attracting great talent and keeping employees engaged is getting tougher by the day. At Salesforce, we're using culture plus technology to transform employee engagement and win the war for talent. In this webinar, Jody Kohner, VP Employee Marketing & Engagement, and Jennifer Johnston, Sr. Dir. Global Employer Branding, will:
• Explore the importance of employee engagement in today's climate
• Walk you through our four step approach to building culture
• Show you how we use the Salesforce Customer Success Platform for Employee Success
You will walk away with actionable ideas you can start using to start transforming employee engagement at your company to win the war for talent today.
I am not a number! And neither are the various users and user communities active on your network. Traditional firewalls make access control decisions by the numbers - source IP address, destination IP address, and port numbers.
Pulse Policy Secure adds context to those decisions, enabling your firewall to incorporate user identity and role, device platform and health, location, behavior, and beyond into everyday access control. Context-based network segmentation enables a wide variety of enterprise security scenarios, from secure mobility to guest access to compliance.
Come learn how Policy Secure enables intelligent deperimeterization!
Regardless of your company size or industry, it’s critical that your business stays ahead of the competition. That’s why it’s more important than ever for sales teams to arm themselves with the tools they need to reach the right prospects at the right time. And even more than that, with the right message.
Enter Salesforce Engage. Join us as we explore how this powerful tool can help tailor every prospect interaction, streamline your selling workflows, and enable sales to own their own pipeline. During this 30-minute webinar, you’ll learn how Salesforce Engage can help you:
- be first into every deal
- make every interaction relevant and personal
- put time back into your day, so that you’re productive no matter where you are
Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:
Determine the ROI of your mobile app investments
Partner with software developers to create innovative, multi-platform apps
Leverage programmatic transactions with analytics
Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
Expand into mobile ad search.
Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us on Wednesday, Feb. 3 at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.
Jon Cifuentes, Analyst, VB Insight
Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced
This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.
Check out VB Insight to access John's Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.
Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.
The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.
Marketing professionals will learn how to:
• Increase sales, loyalty, and engagement through localization and translation
• Think globally for campaign creation
• Partner with in-market experts for enhanced effectiveness
• Prepare your brand for an international reputation
• Capture, use, and analyze metrics from around the globe
• Empower customer's experiences through localized storytelling
Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).
Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
Organic installs are hugely important for mobile app marketers.
For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.
App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.
John Koetsier, Mobile economist, VentureBeat
Wendy Schuchart, Moderator, VentureBeat
Check out VB Insight to access John's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com