Mobile Computing

Community information
Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.
  • Low-code platforms have become a critical factor in helping AD&D organizations rapidly deliver applications to win, serve and retain customers.

    With these platforms, enterprises are routinely delivering apps much faster than conventional methods. But can these platforms truly scale across the full modern app lifecycle? What are the top use cases for deploying a low-code platform?

    Join John Rymer of Forrester Research for an engaging discussion about the innovative ways organizations are utilizing low-code platforms across the app lifecycle. Hear from IT executives with Autoliv, Estafeta and NES Financial as they talk candidly about how low-code platforms have driven growth and competitive advantage in their organizations.
  • IT security risks are changing, and undoubtingly increasing in complexity and frequency. Enterprises across the globe are struggling to not only keep up, but to maintain a secure network environment. From a recent breach by hackers to gain sensitive information of more than 100,000 taxpayers, to the breach of 110 million consumer records, the cyber threat landscape is getting worse every year. Hackers are faster, and organizations are taking longer to discover the breaches, giving thieves hours, days, and even weeks to explore the most private and sensitive company data.

    Gemalto has identified key steps to help secure your enterprise network, certainly one of the first areas fraudsters attempt to infiltrate.

    Join us on September 28th for an informative presentation that will help you plan a strategy to protect your most critical assets.
  • VMware Horizon View allows IT organizations to deliver virtual or hosted desktops and applications through a single platform to users. The success of these virtual desktop deployments is linked to the user experience: virtual desktops have to deliver better performance than physical desktops.

    The heterogeneous, multi-tier, inter-dependent nature of the underlying infrastructure makes performance monitoring, diagnosis and reporting a challenge. When users complain that “the virtual desktop or application is slow”, IT administrators often struggle to determine the actual cause of the problem. Is it the network, database, application, virtualization platform, connection server, storage or the virtual desktop?

    This webinar will help you learn how to unlock the benefits of desktop and application virtualization by enabling your organization to monitor, diagnose and report on the performance of your VMware Horizon View infrastructure.
  • Robots and drones have captivated us for more than half a century. When you think about a robot, you might automatically think about Rosie from the Jetsons. However, the next revolution of robotics will be very different than what you think. Robotics will enhance everyday life by enabling a broad range of applications from smart home to healthcare and transportation.

    Why now? Historically, robots have been pre-programmed to complete tasks in industrial settings, but thanks to the same technology powering our smart phones, robots are poised to evolve into intelligent, intuitive machines capable of processing their environments quickly and efficiently - both on the ground and in the air. Robots will be seamlessly integrated with everyday life, handling tasks once too time-consuming or tedious for us.

    In this webinar, we'll discuss:

    *The key consumer and commercial applications of robots and drones

    *The role robots will play in societies and economies

    *How smartphone technologies will pave the way to robotics' future

    * How cognitive technologies will transform our lives and business

    * How Qualcomm is fostering innovation and helping the ecosystem

    * The foundation of many IoT applications in shaping the way to robotics


    Jim McGregor, Principal Analyst, Tirias Research
    Andra Keay, Managing Director of Silicon Valley Robotics
    Anthony Lewis, Senior Director of Technology, Qualcomm
    Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc.

    Sponsored by Qualcomm
  • There are many ways in which people approach adding real-time communications with WebRTC to their service. While the dominant approaches are probably self development and using a WebRTC PaaS vendor, there’s a wider range of approaches.

    In this session, Tsahi Levent-Levi, consultant and analyst of everything WebRTC, will go over the various approaches, revealing their advantages along with real vendor use cases.
  • We've all heard how DevOps can greatly accelerate velocity and efficiency. The challenge is how to transform an enterprise which was not born with the cloud, with established processes and systems. Join us on this webinar and hear how HP IT is making the move from:
    • organizational silos to integrated teams and continuous delivery pipelines
    • physical systems and storage to cloud infrastructure and Docker containers
    • templates and forms to infrastructure-as-code
    • change requests to change records
  • IDC Announces the Best Vendors for Client Computing Software

    In the multi-device workplace, there are many vendors IT can choose from to better manage applications and desktops. So, which vendors offer the best client computing solutions with a commitment to long-term end-user computing innovation?

    Find out how a variety of vendors compare and the reasons why VMware has moved into the Leaders category in the IDC MarketScape: Worldwide Virtual Client Computing Software 2015 Vendor Assessment.

    Join us and learn:
    Which vendors are well aligned when it comes to customer needs
    Which vendors offer the best client computing solutions with a commitment to long-term end-user computing innovation?
    Which vendors have the commitment to providing resources and continued expansion of the EUC infrastructure
  • Are you communicating with your customers the same way you did 5 years ago? As technology evolves, so do your customers’ communication preferences. The customer service industry has seen a significant increase in SMS (aka texting) due to its ability to deliver convenient, proactive service for today’s on-the-go customer. Register for our webinar to learn how SMS technology can help you lower wait times and keep your customers informed.

    In this webinar you’ll learn how SMS can:
    - Reduce wait times and lower call volumes
    - Help you stay proactive with your customers
    - Mitigate risks for your business or customers
    - Pair well with other communications solutions
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • Learn how to use the latest advances in cloud communications to activate your customer data and call activity into profitable sales accelerators. Every day, you collect more data in your CRM and telephone call reports. 8x8 will show you how to turn that data into higher close rates and more satisfying customer engagement experiences and provide you the analytics tools required to measure the results.
  • Getting more from your UC investment:
    Using Cisco APIs and SDKs to extend Cisco functionality directly to your users

    Cisco provides APIs and SDKs which allow users to integrate their existing or new products on top of Cisco's UC platforms. Most customers don't realize these features are available to them out-of-the-box with their Cisco products.

    Join us for a discussion and demonstration of how some of these APIs and SDKs, including the Jabber SDK, AXL API and other UC specific integrations that Cisco packages with their popular UC products.

    In 2014, Hogan-De Paul joined the ranks at NYC-based Akkadian Labs as an experienced software engineer, specializing in custom Cisco Collaboration software with the company. His day to day role consists of gathering customer requirements, designing, testing, and implementing custom software solutions on top of Cisco VoIP platforms. Previously, Peter has also worked on configuring Cisco device firmware and technical marketing for VoIP based services. Peter graduated in 2013 from the New Jersey Institute of Technology with a degree in Software Engineering, with previous education credits from Rensselaer Polytechnic Institute and Stevens Institute of Technology.
  • Reduce Time to Value with Automated Discovery and Service Model Maps

    Service Models have been an aspirational goal for many organizations. The time and effort required to create and maintain effective service maps has prevented many organizations from achieving desired business outcomes. The need for quick time to value in building new products and establishing the ability to quickly support and maintain applications has never been higher in today’s digital world.

    Access to industry leading discovery, configuration management, and automated service mapping and modeling technologies combined with the right business processes and personnel have proven to be the key ingredients to reducing mean time to repair and improved customer experience and satisfaction.

    In this webinar you will receive an overview of how you can utilize HP Configuration Management System to discover and automate the creation of service maps.

    Key take aways from attending this webinar include:

    How to select and prepare for the creation of an automated service model
    How to execute and monitor the auto creation of selected service models
    How to review, validate, and deploy new service maps
    How to maintain and update service models so they remain current
    Don’t miss out on this opportunity to learn the proven processes and key technology capabilities to plan, setup, and maintain service models with dependency maps across critical configuration items.
  • This briefing will interest ICT vendors seeking to understand how cities are investing in open and big data, and how they plan to invest beyond the proof-of-concept stage. Participants from cities will gain an overview of activities and best practices in Europe.

    During this webinar we will:

    · Share results of the Real-time Cities Survey
    · Discuss implications for future commercialization
    · Identify the leading cities
    · Point to the emerging ICT opportunities
  • Sponsored by Tableau

    There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

    Jon Cifuentes, VB Insight Analyst
    Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
    Dmitri Williams, CEO, Ninja Metrics

    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology:
  • This session provides an overview and demonstrations for the latest HP Propel innovations – from effective front door to IT to Systems of engagement to simplicity in integrating IT systems.

    In this webinar you will learn:

    How Service Brokering is bridging the central IT (Core) and LOB IT (Fluid)
    Three components of HP Propel and how they address the needs of IT as a service broker
    Key new features in HP Propel 2.0
    Come to learn about all of the new HP Propel features and see them live in action.
  • Join NFC World and Gemalto to find out how issuers and processors can develop a mobile payments strategy that offers both a winning service for customers today and a long-term roadmap for the future.
  • This Friday’s live online demo showcases how RingCentral helps you collaborate with colleagues throughout the world with cloud-based voice, email, chat, SMS, audio and web conferencing. You’ll also learn about RingCentral Global Office, an additional service that allows your company to expand your current phone system to international offices in supported countries.

    See how to add your international offices’ extensions into your current account to easily manage one cloud phone system across international offices. Enjoy efficient office-to-office communications with free extension-to-extension dialing and cost-effective international calling with competitive dial plans.

    Our Sales Engineer will show you how it works and answer your questions in this lively 30-minute live demo.
  • Businesses are moving applications and communications to the cloud, which offers a unique opportunity to bridge the two with integrated capabilities. They are at a junction to break down silos and utilize tools that enable greater productivity. This webinar offers businesses an opportunity to learn how they can benefit from integrated communications and the options they need to consider.
  • Sponsored by Autopilot

    A person’s name is the sweetest and most important sound in any language, according to Dale Carnegie. Clearly Mr. Carnegie would have heartily approved of personalization technology.

    Marketing personalization is different across every channel. Sometimes subtle, often jarring, the differences in using personal data in advertising, email, on websites, and via social media must be understood, or you run the risk of alienating your audience.

    In this editorial webinar, Stewart Rogers of VB Insight will discuss the latest findings in Andrew Jones' study of marketing personalization. He'll be joined by several esteemed personalization experts who will add their knowledge, understanding, and actionable takeaways on everything from how to achieve personalization, through to the psychology of using personal data in marketing.

    Stewart Rogers, director of marketing technology, VentureBeat
    Talia Wolf, CEO, Conversioner
    Sam Wolf, Vice President, Lucky Vitamin

    In this webinar, you'll:

    * Learn how marketers are dropping bounce rates by 35%, increasing conversions by 46%, and raising revenues by 73% using personalization
    * Find out why personalization matters, the psychology behind it, and why marketing channels change how you use personal data.
    * Discover the gap between what is possible, and what is happening right now, to help you understand the opportunity.

    Don't miss out! Register today for this live interactive discussion.
  • This webinar will provide an overview of the new features added to HP Network Automation 10.10. The webinar will provide insight in to new CLI commands, security features and other new functionalities introduced in HP Network Automation 10.10.
  • Sponsored by IBM Silverpop

    John Koetsier, VP of Research, VentureBeat
    Josh Rochlin, Mobile Customer Engagement Leader, IBM Silverpop

    Consumers are constantly on the move and always eager to engage with any brand that will make their lives better. Smart marketers recognize the need to combine mobile into the overall brand experience but, why are so many businesses failing to keep up?

    Behavior is changing quickly. Consumers may start an interaction on one device on the go, transition to a tablet at home or in the office, and subsequently interact in person. These consumers are expecting a seamless experience that today is fragmented. Successful marketers realize that the experience must be integrated to live up to the brand across all touch points but as marketing channels continue to proliferate, it is extremely challenging to get the full picture of what that individual customer experience looks like.

    After this webinar you'll have insights to

    •Gain new techniques to enrich the customer experience by understanding and acting on behaviors, preferences and sentiment;

    •Deliver amazing and integrated mobile experiences at every single touchpoint of your brand;

    •Engage your customers in the moment with contextually relevant interactions; and

    •Move beyond marketing campaigns to manage the overall experience along the customer journey.

    Mobile is driving new engagement models for your clients. Are you ready? Register today!
  • Software-as-a-Service. Cloud services. On demand applications. These concepts, which have forever transformed the way IT consumer computing power and software applications, have now come to the world of mobility. Business and IT buyers today don’t have the time – or desire – to sort through the minutia of mobile service agreements or fight over prices or overage charges. They want simple, predictable, monthly pricing, an easy way to equip their teams with the latest devices, flexible mobile data services, all the apps and services they need to do their jobs and 24/7/365 support. When technology and IT hoop-jumping disappears, creativity, innovation and business growth thrive.

    Join our Webinar and learn about the trends – from bring-your-own-device to the consumerization of technology to the enabling power of high-speed mobile data services – that are driving today’s IT mobile revolution. And learn how bringing as-a-Service and Cloud advantages to how you manage mobility can save you money, make your IT life simpler and empower your employees – and business – to reach new heights.
  • As more and more applications moved to the Cloud it became clear that the network needed to change to accommodate new levels of agility and automation. Over the past few years the concept of a Software-defined Network (SDN) has emerged as a way to adapt to new requirements. One of the primary ways customers are evolving their networks is by building a Software-defined Wide Area Network, or SD-WAN, to more effectively connect users to applications, particularly those in the Cloud.

    During this webinar, learn how Interroll, a global leader in providing high-quality core products for internal logistics and automation, evolved its network to improve the delivery of applications such as Microsoft 365, Sharepoint, SAP and Autodesk Computer Aided Design (CAD) by building its own SD-WAN.

    Giuseppe Genovesi, Head of Corporate IT at Interroll, will review how they went about selecting an SD-WAN overlay and the initial results they’ve seen to date. You will also find out how they avoided thousands of pounds a month in additional Multi-protocol Label Switching (MPLS) costs by using broadband without compromising performance.

    Attend this webinar to learn:
    •How the branch and remote networking landscape is evolving
    •How to connect your users to applications with greater flexibility and performance
    •Details on how Interroll dramatically reduced their WAN costs and improved SaaS application performance in days
    •What to look for when building an SD-WAN
    •How to easily transition your WAN to an SD-WAN without disruption and with zero touch deployment

    Register now to learn more.
  • In advance of October's Executive Women's Forum, Security Researcher Lysa Myers will look at the evolving landscape for women in IT, risk management, information security and other privacy industries.
  • In an increasingly mobile-first world, IT needs to be ready to support the growing number of mobile applications while ensuring that the data transmitted and stored is secured. Whether the data is coming from legacy on-premise infrastructure or next-generation cloud services, the communication link between these corporate data silos and an employee’s device of choice needs to be scalable and secure.

    This webinar will detail the challenges in securing the delivery of corporate data to mobile devices, and will identify the tools that will help IT to address these challenges.

    Whether your data resides on-premises, in a cloud, or distributed across a hybrid environment, you’ll learn how to securely support a growing mobile workforce. In this webinar you will also learn:

    1. The types of apps being adopted and deployed in the enterprise today and into the future
    2. How the decision to support bring your own device (BYOD) affects the ability to secure corporate data traveling through and to mobile devices
    3. How to ensure you’re meeting the needs of mobile users while providing secure bidirectional communications with a strong user experience
    4. And much more!