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Mobile Computing

  • The New Frontier: How IoT is Changing Business As We Know It The New Frontier: How IoT is Changing Business As We Know It Theresa Bui Revon, Head of Enterprise Product Marketing, IoT Cloud Business Unit, Cisco Jasper Recorded: Jul 26 2016 46 mins
    The Internet of Things (IoT) is empowering businesses with unprecedented ways to serve customers, rapidly solve problems, and optimize operations. Using IoT, savvy companies are transforming their products to enable the delivery of connected services that deliver new customer experiences and unlock new sources of revenue.

    From enabling leaders in agribusiness to increase crop yields, to amplifying connected car innovation, Cisco Jasper Control Center cloud platform powers more than 5,000 companies in dozens of industries. Leveraging learnings from a decade of IoT experience, we’ll look at how real-world businesses are using IoT innovation to capture their share of this multi-billion-dollar opportunity.

    Key takeaways:

    - How IoT helps you drive successful business outcomes

    - Best practices for accelerating your IoT service business

    - Lessons from leaders that can help you work smarter and scale faster
  • Predictive and Prescriptive Power Discovery from Fast, Wide, Deep Big Data Predictive and Prescriptive Power Discovery from Fast, Wide, Deep Big Data Kirk Borne, Principal Data Scientist, Booz Allen Hamilton Recorded: Jul 22 2016 45 mins
    I will summarize the stages of analytics maturity that lead an organization from traditional reporting (descriptive analytics: hindsight), through predictive analytics (foresight), and into prescriptive analytics (insight). The benefits of big data (especially high-variety data) will be demonstrated with simple examples that can be applied to significant use cases.

    The goal of data science in this case is to discover predictive power and prescriptive power from your data collections, in order to achieve optimal decisions and outcomes.
  • CMO Checklist: Why brands should engage with bots CMO Checklist: Why brands should engage with bots Jon Cifuentes, Analyst, VentureBeat Recorded: Jul 21 2016 56 mins
    A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game.

    Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean?

    Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape.

    In this webinar, you’ll learn to:

    * Understand the importance of bots to brands
    * Know bot landscape and what it means for your business
    * Recognize the potential synergies and pitfalls between bots and brands

    Speakers:

    * Paul Gray, Director of Platform Services, Kik
    * Jon Cifuentest, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free executive leadership live event today!

    Sponsored by ArcTouch
  • The Agile Supply Chain: API-led Connectivity and B2B/EDI The Agile Supply Chain: API-led Connectivity and B2B/EDI Kent Brown, CTO, ModusBox David Chao, Industry Marketing, MuleSoft Recorded: Jul 21 2016 46 mins
    Today's supply chains are faced with an increasing number of distribution channels, a broader set of suppliers and ever decreasing product cycles. A new approach is required that delivers a step change in agility. MuleSoft's API-led approach delivers up to 200% faster development cycles through leveraging re-usable assets. Join us for a walkthrough of this approach, including a demo of Anypoint Platform and Anypoint B2B.
  • Reduce your TCO with a full-featured software load balancer Reduce your TCO with a full-featured software load balancer Ashish Shah, Director of Product, Avi Networks Recorded: Jul 21 2016 44 mins
    Hardware or software applicance-based load balancers do not scale horizontally. They often cause configuration delays, overspending, and overprovisioning. Avi Networks leverages the power of central management and insights derived from distributed load balancing resources to provide predictive autoscaling of load balancers as well as application components. Enterprises can eliminate upfront capital costs and adopt an elastic subscription-based model for load balancing. The Avi Vantage platform alleviates operational complexities inherent in buying hardware and managing multiple appliances.

    In this webinar learn new best practices for autoscaling load balancers and applications. Learn the flexibility and cost savings achieved through:

    • Software-defined L4-L7 services and central management
    • Use of commodity x86 servers for load balancing
    • Elastic scaling based on real-time traffic that eliminates overprovisioning
    • Avoiding CapEx and significantly reduced OpEx
  • Identity & KYC Webinar Series Identity & KYC Webinar Series Sue Dawes, Sarah Munro, Steve Pannifer, Don Thibeau Recorded: Jul 18 2016 36 mins
    Advances in identity verification and management: How new technologies can reduce oversharing of personally identifying information, fraud and identity theft
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Recorded: Jul 14 2016 32 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Christian Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free webinar today.
  • Using Analytics to Deliver Flawless Digital Experiences Using Analytics to Deliver Flawless Digital Experiences 451 Research & CA Technologies Recorded: Jul 14 2016 56 mins
    The new competitive battleground for business is customer experience. Your success hinges on ensuring every customer interaction is the best it can be, but for businesses undergoing digital transformations, that means developing comprehensive monitoring across a growing number of channels while gaining valuable insights into all aspects of the customer experience. To successfully deliver a five star experience you need insights that will allow you to optimize the complete buyer’s journey across web, mobile, and wearables and provide flawless operational performance.

    Join us for an exclusive webinar with Donnie Berkholz, Research Director from 451 Research to learn about the latest market trends, the importance of becoming a data-driven business and the need for analytics.
  • IT Support in Higher Education: Unique Challenges and Opportunities IT Support in Higher Education: Unique Challenges and Opportunities Jeff Rumburg, Managing Partner at MetricNet Recorded: Jul 13 2016 62 mins
    If you work as an IT Service and Support professional in higher ed, you are all too familiar with the challenges of the profession. Students, staff and faculty that need help…right away! Staffing and knowledge management challenges that accompany a student support model! Classrooms, dormitories, technology hubs, and administrative offices spread over a wide geographic area! And a huge variety of devices and equipment that require on-demand support! The simple fact is this…You have the most demanding job in the service and support industry…period!

    To learn best practices in Service and Support for Higher Ed, register NOW for this first of its kind MetricNet webcast!
  • Scriptless Testing with UFT & BPT Scriptless Testing with UFT & BPT Clint Sprauve, Roee Weisbert Recorded: Jul 13 2016 60 mins
    With the rising implementations of Agile and DevOps methodologies, many organizations that have more business experts than technical experts are finding it difficult to keep up with the pace of development. These teams need a way to fully engage the business experts in the test automation process without sacrificing speed, quality and scale.

    Join Roee Weisbert, Senior Functional Architect, and learn how HPE Business Process Testing is the bridge that provides the ultimate scriptless framework for technical and non-technical users. See how the latest updates to BPT & UFT allow testers to automate in an intuitive and easy to use platform, optimizing efficiency, time, and quality of your applications.
  • Securing the IoT: next generation Code Signing Securing the IoT: next generation Code Signing Abhinav Sharma and Dave Roche, Product Managers for Symantec Secure App Service Recorded: Jul 13 2016 49 mins
    With the explosion of connected objects and mobile devices, publishing or sharing software - even internally - has become a real challenge for companies with a coding activity. In this webinar, we will explore the code signing threat landscape and share our best practice and solutions to all your code signing needs. You will learn about:

    - the value of code signing today and the new code signing use cases in the world of IoT

    - the risks associated with traditional code signing: key management, auditing and reporting, multitude of signing platforms and files, compliance, embedding in the development process, etc.

    - the security and development costs to take into account

    - how to transition from a traditional to a next generation code signing activity thanks to Cloud based signing
  • Protecting Privileged Accounts in the Cloud Protecting Privileged Accounts in the Cloud Troy Cunningham, CISSP, Sales Engineer, ANZ, APAC Professional Services, CyberArk Recorded: Jul 13 2016 59 mins
    Cloud environments are widely adopted because of the powerful, flexible infrastructure and efficient use of resources they provide to organizations of all sizes. Whether organizations are using private, public or hybrid cloud environments for infrastructure or software-as-a-service, the common goal is to achieve operational and cost benefits without giving up full control over infrastructure and data.

    Introducing a real challenge, privileged accounts in cloud environments are at a critical juncture of control and management because once an unauthorized user has access to privileged account credentials, control over the entire infrastructure is in the hands of the attacker. This is where securing privileged accounts plays a critical role in securing cloud environments and meeting audit and compliance requirements.

    Join CyberArk and (ISC)2 on July 13 (Wednesday) at 2:00p.m. (Singapore time) for a Security Briefings to learn how to protect your privileged accounts in the Cloud.

    Presenter:Troy Cunningham, CISSP, Sales Engineer, ANZ, APAC Professional Services, CyberArk
    Moderator: Chuan-Wei Hoo, CISSP, CISA, CFE, BCCE, Technical Advisor, Asia-Pacific, (ISC)²
  • How to Successfully Plan Your Migration to the Cloud How to Successfully Plan Your Migration to the Cloud Cloudamize and Google Cloud Platform Recorded: Jul 12 2016 47 mins
    There a number of major decision points in the journey to the cloud that can have a substantial impact on your success. In-depth, granular analytics are the only way you can make those decisions with ease and confidence. Capturing the right insights will ensure you know which cloud configuration is optimal for your workload, and how you should go about migrating your infrastructure to the cloud.

    In this webinar, you’ll learn:
    The top questions to consider when assessing your cloud options and planning for migration
    How to take a strategic, data-driven approach to moving to the cloud
    Which analytics are essential to choosing the right cloud configuration for your infrastructure
    How to successfully plan your cloud migration
  • How The Financial Times is Transforming its App Dev Process with Heroku Flow How The Financial Times is Transforming its App Dev Process with Heroku Flow Robert Shilston, Director of Engineering, Financial Times | Angelos Kottas, Sr. Director of Product Marketing, Salesforce Recorded: Jul 12 2016 42 mins
    The speed of business is accelerating. In order to keep up, organizations need to adapt and transform in order to deliver software innovation in a continuous manner. You need a new approach and way of designing, deploying and scaling your applications from development through production and back again, because the innovation cycle never ends.

    How can you steer your IT organization towards this new paradigm, and deliver the digital experiences that will differentiate your enterprise quickly and efficiently? In this webinar, you’ll learn how Financial Times is transforming its business with Heroku Flow - a powerful new continuous delivery (CD) toolchain that delivers on the promise of transformation by offering a new and flexible way to make CD visual, easy to manage, and accessible to all team members, from design and engineering, to product management, QA and operations - and discover how you can too.
  • CA Test Data Manager per il provisioning "fit for purpose" dei dati di test. CA Test Data Manager per il provisioning "fit for purpose" dei dati di test. Domenico Maracci Recorded: Jul 12 2016 32 mins
    Oggi l'Application Economy è alla guida di un processo di trasformazione digitale senza precedenti; il risultato è che le organizzazioni sono continuamente sotto pressione per il rilascio continuo di applicazioni con un eccellente livello di qualità.
    Nel processo di Quality Assurance, la qualità del software non può prescindere dalla qualità dei dati a supporto dell'esecuzione dei test cases, e la creazione dei dati giusti, nel posto giusto ed al momento giusto è la reale sfida nell'ottimizzazione del processo di test.
    La soluzione CA Test Data Manager è in grado di supportare le organizzazioni a creare dati di test in modo rapido ed automatico, accelerando il processo di delivery, riducendo il time to market ed ottimizzando i costi.
  • Protect Your Office 365 Email from Three Key Threats Protect Your Office 365 Email from Three Key Threats Catherine Hwang, Proofpoint Product Marketing Recorded: Jul 8 2016 63 mins
    Find the Email Threats Lurking in Your Office 365 Environment

    As you look to migrate your email infrastructure to Office 365, you might be wondering what the right approach and technology is to stop exploding threats such as business email compromise and ransomware.

    Join Catherine Hwang, Proofpoint Product Marketing, in a live Redmond webinar to hear about key requirements for catching email spoofs, emerging and zero day threats, and even commodity threats. Considerations for threat visibility and response requirements will also be explored.

    See attacks for what they really are.
    Whether broad or targeted, Proofpoint safeguards your Office 365 users with superior efficacy against BEC, ransomware and other email attacks.
  • The Virtues of HPE Mobile Center 2.0 The Virtues of HPE Mobile Center 2.0 David Landsberg, Alon Inditzky, HPE Recorded: Jul 6 2016 62 mins
    Delivering great quality apps demands great scrutiny to the various aspects of the user experience. This attention to quality goes far beyond the initial design phase. Achieving this level of success requires investment and maturity from the entire organization in time, resources, and skills. HPE Mobile Center software is your single gateway that enables you to redefine such 5-star experience. By delivering a predictable and repeatable mechanism for testing, monitoring and improving your mobile apps throughout its lifecycle you create an unforgettable experience.
    And today, HPE Mobile Center got even better. With Mobile Center 2.0, we are bringing the following capabilities – and more - to further enhance your mobile app lifecycle:
    Multiple hybrid cloud options to choose from: locally or distributed, locked in a secure room, in Amazon Device Farm
    End-to-end testing with full control over devices, inclusive of system apps
    We expand Appium and Selenium to enterprise-grade testing
  • Un Cliente, Un Recorrido - Creación de Customer Journeys Unificados Un Cliente, Un Recorrido - Creación de Customer Journeys Unificados Óscar Martín, Account Director LATAM Recorded: Jul 5 2016 60 mins
    Sus clientes están en una recorrido con su organización, y esa recorrido toca casi todos los departamentos de su empresa. Las mejores experiencias de los clientes vendrán de la gestión de los recorriodos como un todo a través de todos los puntos de contacto, no sólo en lo que afecta a Marketing. Este el momento para que usted pueda romper los silos de la organización y administrar cada interacción con el cliente de una manera integrada, holística, con datos individuales de sus clientes en el centro de todo, conduciendo cada interacción.

    En este webinar usted aprenderá como proporcionar Customer Journeys únicos, al largo del Marketing, Ventas y Servicios, asi como a desarrollar verdaderas relaciones con sus clientes a través de cada paso del cliente en sus recorridos con su organización.
  • Navigating a Perfect Storm of Payments Disruption hosted by PYMNTS.com Navigating a Perfect Storm of Payments Disruption hosted by PYMNTS.com Carol Alexander, Sr Dir Product Marketing PaySec, CA; Hannah Preston, Solution Strategist PaySec, CA; Karen Webster, CEO MPD Recorded: Jul 4 2016 55 mins
    Brace yourself, there's a storm coming. Soon you will see more and more global regulatory changes that could impact your payment security strategy. In fact, you may not even be aware that some changes are already underway.
    Find out how to leverage innovative, already-available payment technologies during this evolution in the payment industry.
    Join our distinguished panelists as they discuss regulatory disruption. Learn the steps you should be taking - right now - to help implement best practices in your fraud prevention strategies:
    •Are you future-proofing your e-Commerce operations?
    •Is your data at the center of your security strategy?
    •Are you tracking the predictions for next 18 months?
  • Cisco ACI and Avi Networks deliver automated L2 - L7 services Cisco ACI and Avi Networks deliver automated L2 - L7 services Ashish Shah, Director of Product, Avi Networks Recorded: Jun 30 2016 55 mins
    Application-centric enterprises recognize the importance of automating infrastructure to deliver applications quickly. Software-defined networking solutions such as Cisco ACI enable programmable infrastructure for networking and operations teams. However, appliance-based load balancers require manual configurations, cannot scale horizontally, and are expensive in many cases. They represent a "last-mile" challenge for automation.

    A software-defined approach to application services can extend the value delivered by SDN solutions to load balancing and L4-L7 services.

    Join Avi Networks to learn how native integration with Cisco APIC/ACI:
    • Simplifies deployment with one-click service insertion
    • Enables zero-touch autoscaling
    • Provides tenant isolation and security
    • Reduces troubleshooting time to minutes with pinpoint analytics
  • Launching FTW: Acquiring high-value players for your game Launching FTW: Acquiring high-value players for your game Erica May, Director, Global Mobile Engagement & Acquisition, EA Recorded: Jun 30 2016 61 mins
    Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.

    Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.

    In this VB Live event, you’ll:

    * Understand which marketing tools will reward you the most from early play testing through successful app launch
    * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
    * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.

    Speakers:
    * Erica May, Director, Global Mobile Engagement & Acquisition, EA
    * Chris Luhur, Director of Marketing, Pocket Gems
    * Alex Valle, Product Manager, Mobile Ads, Google
    * Jason Wilson, Managing Editor, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.
  • 5 New Ways to Focus Operations Through a Business Lens with Bridge Suite 5 New Ways to Focus Operations Through a Business Lens with Bridge Suite Ian Bromehead, HPE, Harald Burose, HPE, Luke Bradley Vodofone Recorded: Jun 30 2016 67 mins
    83% of recently surveyed companies agree that end-to-end visibility is critical to operating a hybrid cloud.

    94% state that a single integrated solution is needed to monitor Hybrid IT environments.

    But how do you monitor private and public cloud services? How do you make sure you're delivering appropriately? What if you're paying far too much for services you consume? Does monitoring providers give access to any use? With the new HPE Operations Bridge Suite, we'll show you how you can address these issues, and with the help of our customer Vodofone Group, you'll learn what benefits you can extract through adopting it
  • Your Top 5 IT Security Threat Questions Answered Your Top 5 IT Security Threat Questions Answered ESET North America & Michael Aguilar, Business Product Technical Lead Recorded: Jun 29 2016 37 mins
    Winter is coming. Our three-eyed raven answers your top 5 IT security questions based on our most recent survey including email security, ransomware, protecting IoT and more. Additionally, here's your chance to ask our in-house cybersecurity expert, Michael Aguilar, your most challenging questions to help you defend the wall. It’s an open forum just for you!

    With a personal record of 34 questions in 30 minutes, Michael will torch your questions like Drogon. Sign up today and get those questions ready.
  • Developing a Secure and Compliant Cloud Strategy for Financial Services Developing a Secure and Compliant Cloud Strategy for Financial Services Mike Schuricht, Director of Product Management & Salim Hafid, Product Marketing Manager Recorded: Jun 29 2016 53 mins
    For financial services firms eager to migrate to the cloud, security and compliance requirements can pose a challenge. Personally identifiable information (PII) and non-public information (NPI) is often entrusted to financial services orgs with the expectation that access be limited, that the data be encrypted, and that activity involving that sensitive information be monitored. In fact, mandates including GLBA and PCI DSS require that firms maintain control over both data residency and privacy, capabilities that are not the focus for most cloud app vendors.

    In this webinar, we'll discuss the essential components of a complete cloud security strategy and the tools that can help protect financial data in any cloud app. Learn how Cloud Access Security Brokers (CASBs) implement full-strength encryption for data-at-rest in Salesforce, provide contextual access controls, apply content-aware DLP to sensitive customer data, and more.
  • Webcast:  Mid-Year Threat Review Webcast: Mid-Year Threat Review Stephen Cobb, Senior Security Researcher, ESET Jul 27 2016 5:00 pm UTC 60 mins
    ESET’s Sr. Security Researcher, Stephen Cobb, will analyze the current cybersecurity threats trending during the first half of 2016. We’re covering everything from ransomware to regulatory risks and mobile malware to IoT vulnerabilities. Learn about what trends are on the horizon and gain practical advice for managing these risks:
    •Ransomware
    •Regulatory risk
    •PoS malware
    •PCI and two-factor authentication
    •PUAs and scamware
    •IoT vulnerabilities
    •Privacy by design
    •General Data Protection Regulation (GDPR)
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Marissa Tarleton, CMO, RetailMeNot Jul 28 2016 5:00 pm UTC 60 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • A New Approach to Data Security A New Approach to Data Security Ted Hendriks, Data Security Pre-Sales Architect, APJ, HP Enterprise Security Aug 3 2016 6:00 am UTC 60 mins
    With the phenomenal growth of data and the IT trends toward cloud and mobility adoption, enterprises are facing rising threats to sensitive data from both inside and outside the organization. They need to be able to protect data end to end without introducing complexities to users, while lowering the implementation and management costs of security solutions.

    Join Hewlett Packard Enterprise and (ISC)2 on Aug 03 (Wednesday) at 2:00p.m. (Singapore time) for a Security Briefing on how to protect data from end to end.
  • The Intersection of IoT and Payments: An Emerging Commerce Opportunity The Intersection of IoT and Payments: An Emerging Commerce Opportunity Jordan McKee, Christian Renaud Aug 3 2016 4:00 pm UTC 60 mins
    Join 451 Research to learn how IoT and connectivity are shifting user behavior and payment vendors' offerings, and will ultimately make transactions far more integrated while far less visible to consumers and enterprises. In this webinar we’ll examine previous attempts at integrated commerce, discuss what worked and what didn't, and detail the drivers underpinning the next frontier of commerce. Throughout the discussion, 451 will leverage recent insights from its Voice of the Connected User Landscape and Voice of the Enterprise: IoT surveys to paint a 360 degree picture of the key opportunities rapidly emerging at the intersection of IoT and payments.
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Aug 3 2016 5:00 pm UTC 60 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * Wendy Schuchart, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • Identity & KYC Webinar Series Identity & KYC Webinar Series Jonathan Hardinges, Dominic Mac Aug 4 2016 12:30 pm UTC 45 mins
    Rethinking the way we verify identity and how this feeds through to improved KYC, client onboarding and AML
  • Mobile ROI: How to achieve massive results Mobile ROI: How to achieve massive results Jonathan Winters, Miniclip Games Aug 4 2016 5:00 pm UTC 60 mins
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    Speakers
    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Analyst, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • Five Steps to Overcome Customer Authentication Chaos Five Steps to Overcome Customer Authentication Chaos Dan Miller, Lead Analyst, Opus Research; Brand Whichard, IBM Security Aug 9 2016 5:00 pm UTC 45 mins
    As digital, mobile commerce crescendos, Identity and Access Management (IAM) techniques are key to providing a consistent, individualized experience, regardless of the device used or communications channel employed. Providing secure access from a trusted device was hard enough. Now customers control their device-of-choice, channel-of-choice and time-of-choice. It is important to develop and employ technologies that make authentication friction-free and pleasant.

    Join Dan Miller, lead analyst at Opus Research, and Brandon Whichard, from IBM Security, as they provide “Five Concrete Steps” toward keeping each customer happy. Opus Research has coined the term “Intelligent Authentication” (IAuth) to describe simple, secure and seamless ways to authenticate individuals and support digital commerce.
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Aug 11 2016 7:30 pm UTC 30 mins
    Monetizing the mobile user is becoming more complex these days, especially as monetization expectations are higher as time goes on.

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Aug 17 2016 5:00 pm UTC 60 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Wendy Schuchart, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
    Register for this free event today

    Sponsored by: mParticle
  • How to build a thriving games community How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Aug 18 2016 5:00 pm UTC 60 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Sissie Hsiao, Director of Product Management, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • 利用大数据实现积极且具有高度关联性的安全防御Using Big Data For Active And Contextual Security 利用大数据实现积极且具有高度关联性的安全防御Using Big Data For Active And Contextual Security 周德振(Adam), 高级解决方案顾问, Akamai Technologies Aug 24 2016 6:00 am UTC 60 mins
    *This webinar will be conducted in Mandarin
    Organizations are turning to leverage big data and analytics to ‘look’ for indicators of intent or indicators of compromise, thus helping organizations focus their security resources on the threats at hand. The challenge though is how to process the vast amount of data, and furthermore, keep it relevant, timely, actionable – contextual. The challenge becomes harder when threat actors utilize a variety of techniques to maintain anonymity, reduce their ‘fingerprint’ and mask their intent.

    In this webinar, Adam will share how Akamai leverages the vast amount of data that it sees daily to help its customers improve their security decisions, when the threat would otherwise be unclear. John will showcase how Akamai’s big data and analytics platform, Cloud Security Intelligence, powers its Client Reputation service. A service that provides the ability to forecast intent and protect applications against Distributed Denial of Service (DDoS) and application layer attacks, and how active defence can be applied to a variety of response mechanisms, delivering an intelligent contextually aware defence.

    各家机构正越来越倾向于使用大数据资源来“查找”各种恶意行为的迹象、甚至是破坏的先兆,来帮助机构把有限的安全资源集中在关注现有的威胁之上。但是,挑战在于如何处理这样大量的数据,而且保证数据的相关性、及时性和可用性不会受到影响。而且,随着安全威胁使用了更多样的技术来保证其匿名性、减少留痕并掩盖其意图,机构所面临的安全挑战也越来越严峻。

    在本次的网络研讨会中,Akamai 高级解决方案顾问-周德振先生(Adam),将会向您展示Akamai是如何在威胁尙不明确的情况下,使用每日承载的海量数据来帮助客户做出更加明智的网络安全决策的。Adam将会展示Akamai的大数据及分析平台、云安全智能是如何强化其客户端信誉(Client Reputation)服务。这种服务能够提前预告各种行为的迹象,并保护应用程序不会受到DDoS和应用层攻击。此外,您还将看到这种积极的安全防御是如何帮助各种响应机制,是如何交付智能化、高度关联的防御。

    *This webinar will be conducted in Mandarin
  • Executive Survey on Speech Analytics: Proven Value and Future Potential Executive Survey on Speech Analytics: Proven Value and Future Potential Dan Miller, Lead Analyst, Opus Research; Derek Top, Director of Research, Opus Research Aug 24 2016 3:00 pm UTC 45 mins
    In a recent survey commissioned by Uniphore, Opus Research asked 500 influential executives in the contact center and customer experience domain about the perceived value of Speech Analytics and to ascertain the impact on plans to procure and deploy such resources in the future.

    With completed interviews of decision-makers (Director, VP, C-level) from firms with revenue of more than U.S. $50 million, the survey respondents included a mix of vertical industries, including: telecommunications, healthcare, financial services, retail, pharmaceuticals, travel & tourism, and commercial banking.

    Join Dan Miller, lead analyst & founder at Opus Research, and Derek Top, director of research with Opus Research, as they unveil the key findings from this exclusive executive survey on speech analytics:

    * Implementation of speech analytics is poised for growth: New, real-time applications create better customer experience
    * Findings attest to maturity of technologies, applications and options: Support of multi-channel support strategies
    * Mix of premises, cloud and “hybrid” architectures
    * Respondents see a bright future: Most expect to increase spending and investment & finding means to build a business case
  • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Aug 30 2016 5:00 pm UTC 60 mins
    Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

    A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

    Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

    * Use the right technology to maximize LTV of app users
    * Optimize each user engagement to avoid app abandonment and churn
    * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers include:
    * Aaron Price, SVP of Marketing, Expedia
    * Rob Willey, VP of Marketing, TaskRabbit
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free executive session!

    Sponsored by: mParticle
  • B2B and B2C use case for bots B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Aug 30 2016 7:30 pm UTC 30 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    •Elements of a successful bot strategy
    •Where consumers prefer to interact with bots
    •What Pokemon Go means for the rest of us
    •In –depth discussion of the B2B use cases for bots

    Speakers include:

    •Jon Cifuentes, Analyst, VentureBeat
    •Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free executive event.
  • Manage any device, anywhere from a single console with HEAT LANrev Manage any device, anywhere from a single console with HEAT LANrev Margreet Fortune Sep 6 2016 9:45 am UTC 60 mins
    HEAT LANrev was Highly Commended in the recent Computing Vendor Excellence Awards in London - Mobile Management category.
    With the fragmentation of technology platforms and proliferation of mobile devices organisations today need a unified management approach for smart connected devices. Join this session to learn how HEAT LANrev can provide end to end multi-platform support for Windows, Mac, Linux, iOS and Android.
  • VR in Education: Moving the Classroom to Mars (and other field trips)! VR in Education: Moving the Classroom to Mars (and other field trips)! David Burden - CEO, Daden Limited, an immersive learning and visualisation company Sep 13 2016 1:00 pm UTC 45 mins
    For years, even decades, people have talked about how virtual and augmented reality and technologies could be used in the classroom, but it is only with the current wave of consumer VR devices that there is in schools on a large scale is becoming practicable. But to be effective we need to understand the pedagogic basis on which such technologies can be used, and provide the tool for teachers to be able to create their own VR experiences tailored to their own students.

    This presentation will look at the scope for the use of VR technologies in schools, describe some of the pioneering systems, and summarise the pedagogic underpinnings of VR use. It will then describe the Fieldscapes system as one example of a VR authoring system that will allow educators to create and share VR content, and how for the short-medium term a mix of VR and non-VR usage will need to be supported in order to cope with school ICT budgets, issues and concerns and different modes of use in and out of the classroom.
  • AR & VR in Education - Going Beyond the Page! AR & VR in Education - Going Beyond the Page! Paige Brooks-Jeffiers - Director for Innovative Strategies, Office for Professional Development and Innovation Sep 13 2016 4:00 pm UTC 45 mins
    If a picture is worth a thousand words, what would an interactive picture be worth? What about an entire interactive world where you can learn, play, and experiment in a safe environment?

    Student engagement is not only a 21st century buzz word, it is an important step in getting students to take on the responsibility of their own learning. Engaging students is not a new issue but, thanks to technology, there are now new ways to bring more engaging content to students – one example is through AR and VR.

    These new technologies are allowing students to get inside the content and learn from a different perspective - giving them a better understanding. Initial research is showing much improved engagement from the student’s perspective. Join us for some ideas on using AR and VR to go beyond the page and improve your students' engagement.
  • Self-service BI for SAP and HANA – Dream or Reality? Self-service BI for SAP and HANA – Dream or Reality? Swen Conrad, CEO, Ocean9 Sep 14 2016 5:00 pm UTC 45 mins
    Gartner predicts that “analytics will be pervasive … for decisions and actions across the business.” Sounds like analytics nirvana with instant access for any analysis you want to do, in other words self-service BI. Is this dream or reality?

    Join this webinar to find out how clouds like AWS or Azure are moving the industry close to this nirvana today through simple assembly of cloud services combined with the appropriate consumption model of these services.

    We will demonstrate how easy it is to provision your high end SAP HANA Database right next to your BI Analytics tier.

    Maybe we are closer to this nirvana than you think?
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat

    Sponsored by Growmobile