Mobile Computing

Community information
Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.
  • Many organizations have struggled with BYOD programs due to MDM/MAM deployment challenges, user privacy concerns, and low adoption. This is causing some to question BYOD altogether. Fortunately, data shows that there is huge demand for BYOD, but such programs must meet employee needs in addition to IT needs.

    In this webinar, you'll learn where existing BYOD programs have fallen short, and how the next-generation of mobile security products will ensure secure, broad adoption of BYOD.

    Receive (ISC)² CPE credits for attending this webinar.
  • Virtual desktops are being widely adopted as a cost-effective way of providing users access to enterprise applications. Performance of these desktops and the scalability of virtual desktop deployments are a key to the success of these IT initiatives.

    In this webinar, Jeff Stokes, Senior Content Developer, Microsoft and Bala Vaidhinathan, CTO, eG Innovations will focus on Windows virtual desktops and VDI image creation best practices that you can adopt to get the most of your virtual desktop infrastructure investments. Some topics will include:

    - Best practices for building images in persistent and non-persistent virtual desktop deployments
    - Tools for building optimized virtual desktop images
    - Optimization techniques for Windows 7, 8 and 10 workloads
    - Performance impact of changes and how to measure them at the desktop level
  • Much like a great UI is designed for optimal user experience, a great API is designed for optimal consumer experience. But what defines great consumer experience? And how can you deliver it consistently in every API you develop? In this session we’ll cover these topics in-depth and demonstrate best practices for developing great APIs through collaboration.

    You will learn:
    - Elements that define a great API consumer experience
    - How to consistently drive API design in every API developed
    - Best practices for API strategy
    - API design pitfalls to avoid
  • Data preparation is occasionally referred to as data plumbing, suggesting that it is dirty grunge work that is an unglamorous necessity. We will see how this point of view misses entirely the discovery potential, value, and “thrill of the chase” that data preparation can offer. Data prep includes the all important first step in any analytics project: “Know Thy Data” (which is one of the fundamental principles of data science). We discuss data profiling, data transformations and normalization, feature selection and engineering, and more data prep approaches that empower you to begin learning from your data right out of the “starting gate” on your analytics project. Learning from Data (i.e., data science) doesn’t begin after data prep, but right from the start.
  • In 2011 Mark Andreessen stated “software is eating the world." Fast-forward to 2015, and it’s mobility eating the world. Today's mobile applications ignite business innovation and customer engagement. Success means transforming IT while engaging the business in mobile. Join HP software ADM, and see the latest App Delivery Management innovations. Explore a fast path to mobile software innovation and time to market. Learn how to deliver amazing mobile apps with confidence now.
  • Are you a data scientist working on a project with constantly changing requirements, flawed changing data and other disruptions? Guerrilla Analytics can help.

    The key to a high performing Guerrilla Analytics team is its ability to recognise common data preparation patterns and quickly implement them in flexible, defensive data sets.

    After this webinar, you'll be able to get your team off the ground fast and begin demonstrating value to your stakeholders.

    You will learn about:
    * Guerrilla Analytics: a brief introduction to what it is and why you need it for your agile data science ambitions
    * Data Science Patterns: what they are and how they enable agile data science
    * Case study: a walk through of some common patterns in use in a real project
  • MDM and MAM solutions for BYOD create a poor user experience. In this video, watch 5-year old Brooke onboard an iPad to Bitglass Mobile Security in seconds, with one step. Easy Peasy!!
  • Low-code platforms have become a critical factor in helping AD&D organizations rapidly deliver applications to win, serve and retain customers.

    With these platforms, enterprises are routinely delivering apps much faster than conventional methods. But can these platforms truly scale across the full modern app lifecycle? What are the top use cases for deploying a low-code platform?

    Join John Rymer of Forrester Research for an engaging discussion about the innovative ways organizations are utilizing low-code platforms across the app lifecycle. Hear from IT executives with Autoliv, Estafeta and NES Financial as they talk candidly about how low-code platforms have driven growth and competitive advantage in their organizations.
  • IT security risks are changing, and undoubtingly increasing in complexity and frequency. Enterprises across the globe are struggling to not only keep up, but to maintain a secure network environment. From a recent breach by hackers to gain sensitive information of more than 100,000 taxpayers, to the breach of 110 million consumer records, the cyber threat landscape is getting worse every year. Hackers are faster, and organizations are taking longer to discover the breaches, giving thieves hours, days, and even weeks to explore the most private and sensitive company data.

    Gemalto has identified key steps to help secure your enterprise network, certainly one of the first areas fraudsters attempt to infiltrate.

    Join us on September 28th for an informative presentation that will help you plan a strategy to protect your most critical assets.
  • VMware Horizon View allows IT organizations to deliver virtual or hosted desktops and applications through a single platform to users. The success of these virtual desktop deployments is linked to the user experience: virtual desktops have to deliver better performance than physical desktops.

    The heterogeneous, multi-tier, inter-dependent nature of the underlying infrastructure makes performance monitoring, diagnosis and reporting a challenge. When users complain that “the virtual desktop or application is slow”, IT administrators often struggle to determine the actual cause of the problem. Is it the network, database, application, virtualization platform, connection server, storage or the virtual desktop?

    This webinar will help you learn how to unlock the benefits of desktop and application virtualization by enabling your organization to monitor, diagnose and report on the performance of your VMware Horizon View infrastructure.
  • Robots and drones have captivated us for more than half a century. When you think about a robot, you might automatically think about Rosie from the Jetsons. However, the next revolution of robotics will be very different than what you think. Robotics will enhance everyday life by enabling a broad range of applications from smart home to healthcare and transportation.

    Why now? Historically, robots have been pre-programmed to complete tasks in industrial settings, but thanks to the same technology powering our smart phones, robots are poised to evolve into intelligent, intuitive machines capable of processing their environments quickly and efficiently - both on the ground and in the air. Robots will be seamlessly integrated with everyday life, handling tasks once too time-consuming or tedious for us.

    In this webinar, we'll discuss:

    *The key consumer and commercial applications of robots and drones

    *The role robots will play in societies and economies

    *How smartphone technologies will pave the way to robotics' future

    * How cognitive technologies will transform our lives and business

    * How Qualcomm is fostering innovation and helping the ecosystem

    * The foundation of many IoT applications in shaping the way to robotics


    Jim McGregor, Principal Analyst, Tirias Research
    Andra Keay, Managing Director of Silicon Valley Robotics
    Anthony Lewis, Senior Director of Technology, Qualcomm
    Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc.

    Sponsored by Qualcomm
  • There are many ways in which people approach adding real-time communications with WebRTC to their service. While the dominant approaches are probably self development and using a WebRTC PaaS vendor, there’s a wider range of approaches.

    In this session, Tsahi Levent-Levi, consultant and analyst of everything WebRTC, will go over the various approaches, revealing their advantages along with real vendor use cases.
  • We've all heard how DevOps can greatly accelerate velocity and efficiency. The challenge is how to transform an enterprise which was not born with the cloud, with established processes and systems. Join us on this webinar and hear how HP IT is making the move from:
    • organizational silos to integrated teams and continuous delivery pipelines
    • physical systems and storage to cloud infrastructure and Docker containers
    • templates and forms to infrastructure-as-code
    • change requests to change records
  • IDC Announces the Best Vendors for Client Computing Software

    In the multi-device workplace, there are many vendors IT can choose from to better manage applications and desktops. So, which vendors offer the best client computing solutions with a commitment to long-term end-user computing innovation?

    Find out how a variety of vendors compare and the reasons why VMware has moved into the Leaders category in the IDC MarketScape: Worldwide Virtual Client Computing Software 2015 Vendor Assessment.

    Join us and learn:
    Which vendors are well aligned when it comes to customer needs
    Which vendors offer the best client computing solutions with a commitment to long-term end-user computing innovation?
    Which vendors have the commitment to providing resources and continued expansion of the EUC infrastructure
  • Are you communicating with your customers the same way you did 5 years ago? As technology evolves, so do your customers’ communication preferences. The customer service industry has seen a significant increase in SMS (aka texting) due to its ability to deliver convenient, proactive service for today’s on-the-go customer. Register for our webinar to learn how SMS technology can help you lower wait times and keep your customers informed.

    In this webinar you’ll learn how SMS can:
    - Reduce wait times and lower call volumes
    - Help you stay proactive with your customers
    - Mitigate risks for your business or customers
    - Pair well with other communications solutions
  • Learn how to use the latest advances in cloud communications to activate your customer data and call activity into profitable sales accelerators. Every day, you collect more data in your CRM and telephone call reports. 8x8 will show you how to turn that data into higher close rates and more satisfying customer engagement experiences and provide you the analytics tools required to measure the results.
  • Sponsored by FollowAnalytics

    Since the beginning of time, marketers have understood that location matters. From putting guys on corners wearing sandwich boards to having airplanes dragging message banners, marketers use proximity marketing to snag hot prospects and leads when the moment is hot. Knowing where your customers are has never been easier, thanks to their own smartphone's internal GPS. Now you can target those prospects who are in the same state, city or even the same block as your salesman. Through geo-fencing and iBeacons you can even send a message to them the moment they step inside your store -- or try to lure them out of your competitor's store too.

    The flip side? You risk creeping out and alienating your customer base. Don't know where to start? Want that next great idea? Our experts will talk through the basics to master level geolocation triggers through mobile marketing automation in a fast-paced discussion. Register today!

    In this webinar, you'll
    * Learn the difference between geo-fencing, geo-targeting and geolocation
    * Discover the savvy geolocation techniques being used by today's top marketers
    * Integrate geo-fencing or geo-targeting technologies into your marketing strategy, regardless of budget
    * Understand how competitors may be luring your customers out of your business through their own geo-fencing activities on your own home turf.

    John Koetsier, VP of Research, VentureBeat
    Joe Megibow, SVP/Chief Digital Officer, American Eagle Outfitters

    Register today for this free discussion on how geo-location mobile marketing automation can take your marketing initiative to the next level.
  • Getting more from your UC investment:
    Using Cisco APIs and SDKs to extend Cisco functionality directly to your users

    Cisco provides APIs and SDKs which allow users to integrate their existing or new products on top of Cisco's UC platforms. Most customers don't realize these features are available to them out-of-the-box with their Cisco products.

    Join us for a discussion and demonstration of how some of these APIs and SDKs, including the Jabber SDK, AXL API and other UC specific integrations that Cisco packages with their popular UC products.

    In 2014, Hogan-De Paul joined the ranks at NYC-based Akkadian Labs as an experienced software engineer, specializing in custom Cisco Collaboration software with the company. His day to day role consists of gathering customer requirements, designing, testing, and implementing custom software solutions on top of Cisco VoIP platforms. Previously, Peter has also worked on configuring Cisco device firmware and technical marketing for VoIP based services. Peter graduated in 2013 from the New Jersey Institute of Technology with a degree in Software Engineering, with previous education credits from Rensselaer Polytechnic Institute and Stevens Institute of Technology.
  • Reduce Time to Value with Automated Discovery and Service Model Maps

    Service Models have been an aspirational goal for many organizations. The time and effort required to create and maintain effective service maps has prevented many organizations from achieving desired business outcomes. The need for quick time to value in building new products and establishing the ability to quickly support and maintain applications has never been higher in today’s digital world.

    Access to industry leading discovery, configuration management, and automated service mapping and modeling technologies combined with the right business processes and personnel have proven to be the key ingredients to reducing mean time to repair and improved customer experience and satisfaction.

    In this webinar you will receive an overview of how you can utilize HP Configuration Management System to discover and automate the creation of service maps.

    Key take aways from attending this webinar include:

    How to select and prepare for the creation of an automated service model
    How to execute and monitor the auto creation of selected service models
    How to review, validate, and deploy new service maps
    How to maintain and update service models so they remain current
    Don’t miss out on this opportunity to learn the proven processes and key technology capabilities to plan, setup, and maintain service models with dependency maps across critical configuration items.
  • This briefing will interest ICT vendors seeking to understand how cities are investing in open and big data, and how they plan to invest beyond the proof-of-concept stage. Participants from cities will gain an overview of activities and best practices in Europe.

    During this webinar we will:

    · Share results of the Real-time Cities Survey
    · Discuss implications for future commercialization
    · Identify the leading cities
    · Point to the emerging ICT opportunities
  • This session provides an overview and demonstrations for the latest HP Propel innovations – from effective front door to IT to Systems of engagement to simplicity in integrating IT systems.

    In this webinar you will learn:

    How Service Brokering is bridging the central IT (Core) and LOB IT (Fluid)
    Three components of HP Propel and how they address the needs of IT as a service broker
    Key new features in HP Propel 2.0
    Come to learn about all of the new HP Propel features and see them live in action.
  • Sponsored by Tableau

    There’s more marketing data available than ever, and that’s exactly why it’s so challenging to truly make sense of it all. While cloud-based data platforms have accelerated the availability and access of marketing data, it hasn’t made the marketer’s job any easier. It’s just the opposite. ‘Mo’ data, mo’ problems.’
    VB Insight’s new research on analytics shows that brands plan to increase their spending on the category by a whopping 73 percent over the next 3 years. For big market cap B2C companies, it’s closer to a 100 percent increase.

    The trouble is most marketing organizations are lukewarm on both how good their own insights are and how good their business partners are at making their insights actionable.

    This webinar will cover how top marketers are using marketing data to their advantage and driving huge value with data.

    Attendees will:
    * Learn the primary objectives for marketing analytics organizations today
    * Get an overview of the massively complex marketing data ecosystem. We counted 800+ vendors in use across 10 key marketing use cases
    * Understand and be able to outline the top vendors available for every use case, who's meeting expectations and who's lagging
    * Gain guidance for the types of advanced analysis your marketing organization needs to be investing in now to compete for customer relevance

    Jon Cifuentes, VB Insight Analyst
    Scott Beck, Program coordinator, Master of Science in Customer Analytics, Xavier University
    Dmitri Williams, CEO, Ninja Metrics

    This webinar will be based on Jon Cifuentes' VB Insight report, published August 21, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology:
  • Join NFC World and Gemalto to find out how issuers and processors can develop a mobile payments strategy that offers both a winning service for customers today and a long-term roadmap for the future.
  • This Friday’s live online demo showcases how RingCentral helps you collaborate with colleagues throughout the world with cloud-based voice, email, chat, SMS, audio and web conferencing. You’ll also learn about RingCentral Global Office, an additional service that allows your company to expand your current phone system to international offices in supported countries.

    See how to add your international offices’ extensions into your current account to easily manage one cloud phone system across international offices. Enjoy efficient office-to-office communications with free extension-to-extension dialing and cost-effective international calling with competitive dial plans.

    Our Sales Engineer will show you how it works and answer your questions in this lively 30-minute live demo.
  • Businesses are moving applications and communications to the cloud, which offers a unique opportunity to bridge the two with integrated capabilities. They are at a junction to break down silos and utilize tools that enable greater productivity. This webinar offers businesses an opportunity to learn how they can benefit from integrated communications and the options they need to consider.
  • Today, every company needs to be an apps company. For start-ups and young digital natives, it’s in their DNA. These organizations reflect the agility, tools and expertise needed to respond to a fast evolving marketplace. The traditional enterprise may face a greater challenge to stay competitive, as they attempt to create modern apps using their existing development approach, which is optimized for a different business landscape.

    How can you steer your IT organization towards this new horizon, and deliver the digital experiences that will differentiate your enterprise?
  • Mobile is changing the way we work in the enterprise. Today’s workforce is demanding the ability to access and share business files from any device. In this webinar learn why Fortune 5000 companies select Syncplicity to achieve the promise of mobile productivity and solve the “Dropbox” problem.
  • Every superhero needs an origin story...This is the story of Pulse Policy Secure, the most mature, flexible, and reliable solution for context-based access security that integrates with existing network infrastructure.

    From its humble beginnings as a policy engine for identity-enabled network segmentation, Pulse Policy Secure has evolved into today's feature-rich solution that enables visibility, compliance, BYOD, and a variety of other enterprise security use cases. Come join us for an overview of the power of Pulse Policy Secure!
  • The file sharing market is evolving at a fast pace, with particular change since 2013. Changing user requirements and fluid vendor approaches are creating explosive market dynamics. Join us on this 1-hour webinar to hear:

    Forrester’s view of today’s file sharing user, vendor and market landscape and where it’s headed, including how:
    - Increased privacy and data control pressures have shaped the demands of the market
    - Demand for secure, controlled sharing has resulted in a shift in pure-play sync & share vendors who now have to juggle freedom with control
    - Established document management players are responding to disruptive technologies and market dynamics by re-inventing themselves as cloud players
    - A frank discussion and suggested real-world strategies to:
    - Embrace existing “systems of record” and extend to the new possibilities of file sharing
    - Enable governance around content against a backdrop of increased security/privacy mandates
    - Empower IT to choose the tools their users need to be productive want without sacrificing control and manageability

    During this webinar, we’ll be open to questions and opinions from the audience – don’t miss your opportunity to interact with thought leaders from the analyst and vendor communities!
  • Sponsored by Bloc

    The tech boom has resulted in an insatiable appetite for qualified web developers. Programming skills have become the golden ticket to accessing high impact, high paying jobs. Coding bootcamps offer a compelling value proposition - highly immersive, project led curricula focused on training students with the skills needed to land a job as a junior developer. We'll discuss online, one-on-one mentor led programs, as well as our career support. We'll also answer your burning questions for how you can start your lucrative career in tech.

    In this webinar, you'll

    * Gain insight into what skills you'll need to get ahead in the tech field
    * Learn how to leverage your great idea into the next billion dollar project
    * Research the next step for your future in coding, whether you want to build apps, games or mobile-driven on-demand services.

    Register today!

    Dave Paola, Cofounder & CTO, Bloc
    Prasid Pathak, Director of Marketing, Bloc

    Moderator: Wendy Schuchart, analyst, VentureBeat
  • Join us on October 16th to see how RingCentral’s recent acquisition of Glip will deliver better, faster teamwork and increased productivity.

    Our sales engineer will demonstrate how Glip’s integrated task and project management, along with RingCentral Office, lets team members edit and comment on shared documents online, offline, or even during a RingCentral meeting. See how team members can use shared directories and communication tools to connect via voice, SMS and messaging, reducing email clutter.

    You’ll see:

    • Basic Glip team collaboration tools
    • How to share files, directories, tasks, links and more
  • Blockchain technology is set to have a big impact on many sectors as it securely and quickly enables peer to peer transactions, records and confirms identity and much more.

    You may be an advocate, or a cautious observer. But quite possibly you may not have really heard of it at all.

    In this webinar interviews Sian Jones of COINsult. We explore why it is important for all senior executives to understand the emergence of Blockchain technology; and highlight some of the key considerations you need to form an opinion on in advance of the industry and internal discussions you will soon face.
  • Why Experience is the New Channel for Advertisers

    The online adtech ecosystem is in the middle of a fundamental shift in the way it conducts user targeting. With the amount of user intelligence and precision location technology capabilities available today, combined with an audience that is increasingly more receptive to relevant messaging, advertisers need to have a plan. What’s the most plausible way to successfully transition from the “okay” strategy of today to the advanced targeting of tomorrow?

    Join us as we take a deeper dive into understanding the complete view of location and how you can use context to take your audience targeting to the next level.

    In this webinar, you'll:

    * Get new insight into the adtech ecosystem's current migration in user targeting.
    * Hear new strategies for planning relevant messaging to target your ideal customer.
    * Learn how user intelligence and precision location targeting is the key to build a robust marketing strategy.

    Stewart Rogers, director of marketing technology, VentureBeat
    Jim Crowley, CEO, Skyhook
    Mike Schneider, VP of Marketing, Skyhook

    Register today for this live interactive roundtable discussion.
  • Is antivirus dead? Absolutely not. Join Distinguished Researcher, Aryeh Goretsky, as we explore how antivirus is evolving to adapt to modern threats and why it is still a critical layer to a complete security solution. This webcast will look at trends reported at the annual Virus Bulletin conference in Prague.
  • Managing IT services has rarely been as challenging as it is today. Many IT organizations are being called upon to improve service levels while being asked to control costs. In this webinar, you’ll learn about three approaches IT organizations can take to streamline incoming service inquiries to improve productivity, efficiency and agility to handle escalating demands without increasing costs. Join us to learn more about how to:
    • Cut the incident backlog
    • Increase first call resolution
    • Reduce mis-assigned tickets
    • Create more self-service opportunities
    • Modernize the user experience
    • Focus more on business issues and outcomes
  • Oct 21, 2015
    10 am PST/ 1 pm EST

    How do you get the best mobile users? That's a question thousands of app publishers ask themselves daily. We have the answer.

    If you build the best app in the world, it's going to be wasted if no one ever finds it. But there is a virtual sea of mobile apps out there, each clamoring for the attention of those top users -- the ones with the great attention spans or the deepest pockets. Most consumers will only tolerate so many apps on their phone -- that means yours has to really count. Mobile ad spending doubled last year and top apps are spending anywhere from $4 to $30 per user for fresh users.

    VB Insight took a hard look at mobile user acquisition -- the major players, the best strategies and the top user acquisition companies. We surveyed 731 mobile developers with over a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts. And now John Koetsier is going to give a first look at the data -- for free. We'll also talk to two experts in the field of mobile user acquisition and get their real world take on a very tempestuous arena. Your mobile strategy can't afford to wait another day -- don't miss this vital information and free interactive web roundtable.

    This webinar will be based on John Koetsier’s VB Insight report "Mobile User Acquisition: How top publishers get the best users for less money", which was published Sept 10, 2015. This is independent analysis and vendors did not have any influence on the outcome of this report.

    John Koetsier, VP Research, VentureBeat
    Rob Singer, CMO, Ancestry
    Robin Joy, VP Web and Digital, Docusign

    Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology:
  • Driving the adoption of a new technology within your company takes persistence. By creating excitement around change management, from the initial buy-in to the company-wide roll out, companies are finding greater adoption successes and ultimately a better return on their investments.

    Join Lifesize Chief Customer Success & Happiness Officer, Amy Downs, as she sits down with IT Directors Michael Maloney of IMA and Shane Dickinson of Silicon Labs for an inside scoop on why they chose Lifesize for their collaboration and how they helped the technology thrive throughout their organizations.
  • What do you do when adversaries don’t use any malware or exploits? We will show how to deal with malware-free intrusions; how to detect, prevent, attribute and respond. This session will feature techniques we’ve observed in the field, from the stealthiest adversaries who leave no malware footprints behind. We will demonstrate a live attack and show how CrowdStrike’s next-generation endpoint protection solution, Falcon Host, can detect the activity in real-time and provide relevant countermeasures for protection and response.
    In this session, you will learn how to:
    •Determine whether advanced adversaries have gained a foothold in your organization without using malware
    •Identify and observe adversary’s lateral movement to understand what they want and who they are targeting in your organization
    •Gain the ability to record and reconstruct an incident completely to understand what systems and data the adversary has touched
  • The EMV Compliance Mandate is set to take effect in the United States in October 2015. These new credit card processing procedures mean big changes for retailers and businesses. Is your company ready? Find out what you need to know.
  • "Moneyball", the bestselling book and Hollywood movie, shows how the Oakland A's, a small-market team in Major League Baseball, have used data analytics to develop a "David" strategy to compete with resource-rich goliaths such as the New York Yankees. "Moneyball" has encouraged teams around the world to embrace analytics as a potential source of competitive advantage. Bill, a former consultant with the A's, has developed coach-led analytics with several teams in different sports in several countries.

    In his presentation, Bill will share the lessons he has learnt on how to integrate data analytics effectively into the performance management process. He will argue that it is crucial for organisations to have a strong cultural commitment to evidence-based practice in which managers and analysts have a mutual respect for each other's contributions to the continuing search for the best ways to improve future performance.
  • Today's enterprise is responsive to the digital economy, where business is defined by software and the speed of business innovation is measured in minutes not months. Many IT and business leaders are choosing DevOps as a path to increase velocity, quality and reduce risk. Hear from DevOps thought leaders and practitioners on how to manage the change and risk associated with DevOps, making IT a leader in innovation and the New Style of Business
  • Is there any device more personal than the mobile phones consumers keep glued to themselves 24/7? It tracks where they go, when they go, and often, how long they stay there. They visit city parks and day care centers regularly? Chances are they’re a mom (or dad). They go to concert venues and trendy cafés? While they may or may not be a hipster, they’re probably a millennial.

    Not to mention all that content on their phones. The apps they download. The podcasts they listen to. The searches they perform.

    Personalization takes a giant leap when applied to mobile, and mobile marketing automation is essential to any marketer trying to reap its sweet rewards. It’s the only way to action all that data and turn it into meaningful mobile interactions.

    But what exactly do you need? And what’s the full potential? After all, you can’t act on what you don’t know.

    In this webinar, we’ll share how mobile unlocks the biggest gateway to personalization yet. You’ll hear how leading-edge companies today are turning the data from our GPS-enabled devices into profitable insights. And you’ll learn the best tools to get there.

    What you’ll learn:

    * How to use mobile devices to zero in on those tough customers
    * Get insight on VB Insight's latest personalization research
    * Hear tips from the top experts in personalization and mobile presence.


    Andrew Jones, VB Insight Analyst, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    Jesse Grittner, Senior Director, Loyalty, Strategy and Analytics, Aimia

    Check out VB Insight to access Andrew's personalization report, and to access the latest research on Marketing Technology:
  • Many organizations adopted MDM solutions to deal with the increasing demand for BYOD. Now, many employees are put off by the invasive profiles and certs required to ensure complete visibility and control over corporate data. Fortunately, Cloud Access Security Brokers (CASBs), like Bitglass, offer an easy-to-use alternative for securing corporate data stored in public cloud applications on both managed and unmanaged devices.

    In this webinar, you'll learn about the shortcomings of MDM solutions and how CASBs like Bitglass can help fill in the gaps.
  • According to CIO Insight, 43% of IT executives believe a failure to integrate with legacy systems is the biggest perceived barrier to future mobile initiatives. These legacy systems contain a tremendous amount of business data and processes that don’t easily align with emerging technologies, specifically mobile devices. In this webinar, Aaron Landgraf, Product Marketer at MuleSoft and DJ Deng, leader of the Enterprise Mobility practice at Pactera will outline a strategy for how to unlock legacy investments to deliver world-class mobile experiences.
  • In architecting true next generation endpoint protection, CrowdStrike made a deliberate decision to embrace the Cloud. Why? The Falcon platform was built by people fed up with the limitations of building on-premise products, who realized that ‘Cloud-supported’ wasn’t enough. Only an endpoint security product designed from the ground-up to be based on the Cloud would work.
    In this session you will learn:
    • Why the Cloud provides the scale, resources and power to protect you
    • The privacy, security, control and legal issues to be considered in using the Cloud for endpoint security
    • Why the Cloud-based Falcon endpoint protection platform is the right decision for your organization.
  • A conversation about cloud insurance and the cloud industries lack of, and an introduction to the worlds first cloud insurance program, designed for cloud consumers.
  • Sponsored by Kahuna

    Consumer behavior is evolving. As a consequence, so must marketing. The heart of marketing is about making a connection with people, engaging with them, and creating mutually beneficial value. Traditional and even digital media have been used to broadcast messages to mass audiences, but today’s consumer expects to be treated as an individual. While brands are investing heavily in paid and social media, they risk building communities on platforms they don’t control. Successful brands are using owned communication channels -- push, email and in-app messaging -- as a bridge between paid marketing and high value, long term customers.

    In this session, Michael Becker, Managing Partner at mCordis, and Doug Roberge, Strategic Services Consultant at Kahuna, will explain how paid and owned communications can be used in tandem to connect, communicate, and generate commerce from consumers on an individual basis by first learning to understand and engage them, then automating and optimizing the process to scale.

    In this webinar, you’ll:
    * Balance the advertising (paid) and direct (owned) marketing in your overall marketing mix
    * Enhance your paid and owned media and connect with individuals
    * Learn how communication automation reduces engagement friction and opens the door for a rich dialog
    * Anticipate the consumer demand for individualized messages and how that impacts engagement and commerce

    Register today for the VentureBeat webinar "Own Your Audience: How Marketers Drive Connection, Communication, and Commerce.”
    Please note, if you can't attend live, registering ensures you'll receive on-demand access, so secure your seat today!

    Michael Becker, Managing Partner and Co-Founder, mCordis
    Doug Roberge, Strategic Services Consultant, Kahuna
    Wendy Schuchart, Moderator, VentureBeat
  • Sponsored by Trialpay

    Customers want your products, and they want them now. They want to be able to pay through their favorite devices, whether it be with their computer, tablet, phone or wearable, and to receive their product or services quickly, if not instantly. The on-demand economy is booming in a tech world where convenience is the name of the game. It's crucial that you understand the changes in consumer behavior in order to keep up.

    We've tracked some key players in this space, and identified some burgeoning trends in the on-demand market -- as well as opportunities for savvy mobile marketers.

    In this online interactive event, we'll highlight key consumer behaviors, and give you the tools you'll need to form a solid strategy to interact with them -- no matter where they do their shopping. Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.

    In this webinar, you'll:

    *Get tips to enhance your mobile payment strategy, starting right now

    * Learn how to enhance customer experience and offer better deals

    * Change the relationship between your customer and the business

    * Build a larger customer base by solving a problem that the customer wasn’t aware they had.

    Terry Angelos, Co-Founder and CEO, Trialpay
    Jared Simon, Co-Founder and COO, Hotel Tonight
    More speakers TBD
  • End users are increasingly shifting their IT services to managed service providers and the scope of both technology and services offered by MSPs is constantly evolving. Join ESET and LabTech Software, the industry-leading IT automation software, as we explore these changes and what it means for businesses.