Mobile Computing

Community information
Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.
  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    Julie Gerola, VP Marketing, Viggle
    Arthur Madrid, Founder and CEO, Pixowl

    Sponsored by LeanPlum
  • Tom Bowers, vCISO for ePlus and their clients, will cover what he sees as the looming threats for 2016, including Threat Intelligence and Sharing, State Sponsored Code and Commercial Malware, Security of Big Data, Embedded Systems, and the Physical and Cyber Convergence.
  • This live demo will show you how you can seamlessly blend business communications into your cloud work environment, transforming Microsoft Office 365 into an enterprise-grade communications hub with an easy-to-use interface that is very simple for end-users to deploy and IT to manage.

    Make it easy for employees to initiate PSTN calls and SMS, view screen pops with relevant information, automatically log the calls, and more -- without ever leaving Office 365. You’ll also see how easy it is to add new users and make changes as your business evolves with RingCentral’s cloud based communications system.

    Our expert presenter will walk you through how it works and answer your questions. You’ll see:

    •How to place calls with one click from within Office 365
    •Views of customer profile and communications history
    •Automated ticket creation from calls
  • August 5, 2015 at 10 am PST / 1 pm EST

    Speakers:
    John Koetsier, VP Research, VentureBeat
    Anne-Marie Kline, Senior Vice President of Marketing, Living Proof
    Amanda O'Brien, eMarketing Manager, JiffyLube/Shell

    Abstract:

    Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.

    So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken?

    We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases.

    * Get strategies from major players in the mobile ad networks to increase engagement
    * Learn the many ways fraud can wreak havoc on your mobile ad strategy
    * Hear the best practices in mobile advertising
    * Drive huge engagement with one mobile concept you're probably not doing today





    This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015.

    Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • We are in an era where data is being used at a bigger scale, from government to philanthropy, business, and even to everyday citizens.

    In this webinar, we will answer your burning questions on Big Data and will also discuss the Big Data ephemeralization and current trends in the Big Data movement. The data-driven Caldera will be presented as an agile methodology to help you start your Big Data projects.

    We will also show different stories like how we mashed-up data from hundreds of thousands of news articles and other big data sources to tell interesting insights like the falling Oil Prices.

    Join Ali Rebaie, one of the top Big Data influencers worldwide who has appeared in several lists of "Who's Who in Big Data" as he shares his insights on:

    •The Big Data Ephemeralization.
    •From BI to Big Data: Where is the Big Data movement taking us and what about the Data Agora?
    •Being “Data-Driven”.
    •We all know the alphabet soup, but did you hear about the magical soup of Big Data?
    •Learn about the Data-Driven Caldera: an agile methodology to help you start your Big Data projects.
    •Telling big stories by running basic data projects
  • IT spend has become one of the largest budget line items in companies today. IT organizations worldwide spent over $4 trillion dollars in 2013 alone. Despite the growth in IT spend, many IT organizations do not have the capability to clearly and easily articulate where that spend is going, how it correlates to the services they are delivering or what value the business is realizing from the services.

    In order to stay competitive, businesses are seeking ways to optimize and align future IT investment decisions with the strategic direction of the company. By making all of the costs of running IT transparent, IT can change the way business units consume IT resources, drive down total enterprise IT costs and focus on IT spending that delivers real business value.

    Join Jerry Wertelecky as he discusses:

    • Facilitate collaboration between IT and Finance to increase visibility into the costs, utilization and operations of all IT Services

    • Leverage a deep understanding of what drives IT costs and performance to improve scenario planning capabilities and make better IT decisions

    • Provide IT cost and consumption data to business owners in the form of a “Bill of IT” to more effectively communicate the value of IT to the business.
  • In the digital transformation of companies, many questions have arisen: how can Business Intelligence meet new business needs? How can Business Intelligence deliver insights in real-time? How can it analyse and scale increasingly growing data? How do you deploy business applications without training or user manuals?

    In this webinar, you will learn through case studies how Big Data is transforming business intelligence via a technological transformation and with agile methods and a business-oriented approach.
  • The CIO is faced with reconciling the, apparently, irreconcilable. How does he build a cost effective technology platform that provides business agility, and manages risk?

    In this session, Steve O’Donnell explains the critical success factors in achieving that desired outcome, the considered compromises, the strategies and tactical approaches that the CIO will need to adopt to deliver business benefits and keep his stakeholders onside. He will look at the different types of application and how they need to be managed and hosted. Where do we build, where do we buy and where is configuration the right answer? How do we choose between in-house infrastructure, managed cloud services and engineered systems?

    Join Stephen for a structured approach to providing a cohesive strategy for IT investment that makes sense, and optimises business outcomes whilst being simple enough to gain business stakeholder buy in and approval.
  • Implementing Hadoop can be complex, costly, and time-consuming. It can take months to get up and running, and each new user group typically requires their own infrastructure.

    This webinar will explain how to tame the complexity of on-premises Big Data infrastructure. Tony Baer, Big Data analyst at Ovum, and BlueData will provide an in-depth look at Hadoop multi-tenancy and other key challenges.

    Join us to learn:

    - The pitfalls to avoid when deploying Big Data infrastructure
    - Real-world examples of multi-tenant Hadoop implementations
    - How to achieve the simplicity and agility of Hadoop-as-a-Service – but on-premises

    Gain insights and best practices for your Big Data deployment. Find out why data locality is no longer required for Hadoop; discover the benefits of scaling compute and storage independently. And more.
  • Join Security Researcher, Cameron Camp, as he reviews the latest in cyber security covered at this year's Black Hat Conference.
  • This webcast will give an overview of deploying Hadoop within the organization as a strategic initiative for business advantage. Rather than viewing distributed databases as an incremental solution to an IT problem, Ioana Hreninciuc look at the bigger picture: what can Hadoop do not for the database administrators but for the organization as a whole?

    Business users have problems and budgets to fix them, but Hadoop is a technical product sold by technical people. The market for big data intake and analytics is growing but the people who could support this growth more than anyone are the business users, not IT managers. IT is shrinking or in some cases completely outsourced so it becomes very difficult to take bold steps in IT.

    It is essential to consider the strategic questions in prioritizing Hadoop and other technologies. This webcast will give a framework and starting point in these issues:

    · IT or business user – who benefits more from deploying Hadoop?

    · Who could or should bring Hadoop into the organization?

    · Is Hadoop really necessary? What are the organization’s alternatives?

    · How can you leverage an existing Hadoop deployment from your organization?

    · What should a business user know about Hadoop?

    · How long does it take to get started with Hadoop?

    · Is Hadoop as a Service a reasonable alternative for your organization?

    · What are the PROs and CONs of Hadoop as a Service?
  • From ecommerce platform selection to warehouse, order and product management systems, join ecommerce architect specialist Mike Bainbridge as he gives an overview of key software solutions for retailers.
  • With 82% of all data now having location content, brands cannot afford to ignore the importance of location when gaining insight on the customers, they need to understand where they are, and where they are going to be. With this additional insight, clients not only understand the attributes of existing data, but also gain insight into what influences customers.

    In essence: data with location gives context. Combine context with influence, and there is Insight
  • Business Intelligence vs. Data Analytics or Data Analytics vs Business Intelligence?

    Most companies are wrestling internally to get clear and valuable data/insights to predict the change that could affect their business. Traditional BI could be improved on with the help of Data Analytics, while at the same time Data Analytics needs to be fed by BI. More and more BI and real-time analytics are converging and supporting each other to deliver valuable insights and critical reports.
    Let’s look together at some tips and real life examples.
  • Just back in 2012, for the first time ever 'data' made the cut as a critical new form of economic currency at the prestigious World Economic Forum in Davos, Switzerland. And conversations were about more than just raising bottom lines—they were discussions by world leaders on the global socioeconomic impact of the "quantification of everything." In other words, data is a big, big deal.

    Attend this 45-minute webinar to learn about:

    · What defines something as big data and why you should care

    · The technologies that support it and how you can benefit

    · The challenges and opportunities it creates

    · Best practices when working with it


    The world is abuzz with the tidal wave of data-empowered solutions transforming our industries and our lives, and this webinar will catch you up to speed.
  • Text Messaging (SMS) is the gateway into the wide world of messaging apps that are becoming mainstays for search, comparison shopping, product selection and all manner of digital commerce. Join Dan Miller, Lead Analyst & Founder at Opus Research, and Tobias Goebel, Director of Emerging Technologies with Aspect Software, as they describe how the organic growth in messaging services from Twitter, WhatsApp, WeChat Facetime, and others have revolutionized digital commerce, technical support and customer care.
  • Thriving in today’s Application Economy requires a new approach to APM

    On Tuesday, August 18th at 12:00 pm ET / 9:00 am PT,  join Chris Kline, VP Product Management in an online webinar to learn about our philosophy and the relentless focus we have to accelerate innovation, execution and speed in the APM product line.  As a proof point, in our recent releases, we delivered 3X more features than our previous three releases combined!  And we’re doing it 3X faster than any other CA APM release window.   

    This new investment and focus has one goal – to better serve our customers and users enabling you to provide a better experience for your customers.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Jon Cifuentes' VB Insight report, which will be published in July, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • The reality for today’s IT administrators has shifted from a world of IT-controlled datacenters and endpoints to a hybrid of BYOD mobility, cloud services, and datacenter applications. While basic VPN solutions provide simple connectivity to the datacenter, Next Generation Secure Access is needed to help IT oversee and control a hybrid world that delivers a seamless enterprise user experience to workers with the latest apps and services.

    Join guest speaker Tyler Shields, Principal Analyst – Forrester Research, and Kevin Sapp, VP of Strategy – Pulse Secure, for a 60-minute webinar on August 20 at 11:00AM PDT/2:00PM EDT where you will learn about:

    1. The changing landscape of secure access and why you need to reevaluate your current access needs
    2. The gap between basic VPN and Next Generation Secure Access
    3. How you can bridge the gap and implement Next Generation Secure Access tools and solutions into your network
  • Today’s banking customers are a demanding bunch. They expect mobility, transparency, instant access, and competitive products from their providers. In response, financial institutions are hard at work optimizing online and mobile banking. However, all too often, the solutions and apps they create fall short of the mark.

    At the same time, technology advancements are making it easier than ever for small, agile fintech startups to quickly turn ideas into marketable products across multiple channels, including wearables.

    To compete in the digital age, banks must deliver smart, friendly technology, and they must do it quickly. The best way to do this is to partner with the experts. Leading banks and fintech firms need one another to thrive, if not survive.

    Join Yodlee Interactive for a webinar hosted by VentureBeat on August 20th at 10 a.m. PT, featuring panelists Josh Gordon-Blake, SVP of Global Partnerships at Pangea, Grant Karsas, VP of Customer and Member Success at HelloWallet, Dr. Richard M. Smith, Founder and CEO of TradeStops, and Elizabeth Gunderson, Senior Manager of Customer Success at Yodlee Interactive.

    We’ll explore:
    · What’s driving change in fintech
    · How to prepare for the coming wave of wearable technology
    · How to prepare for Generation Z
    · Why collaboration is the path forward to create killer fintech applications

    Don’t wait. Register now. And follow the discussion using #FintechApps on Twitter and other social media platforms.
  • Security Researcher, Cameron Camp, discusses seven ways in which malware threatens your virtual systems and the increasingly mission critical data and services that those systems handle. Given a thriving black market in stolen information, and the wide availability of the tools with which to acquire it, no virtual attack vector is likely to be neglected by the bad guys, from compromised executables in virtual server images to virtual networking connections between mobile end points. Drawing on the latest malware research, Camp looks at how malicious code is adapting, and may be adapted, to penetrate virtual systems.
  • Date & Time are TBD and are subject to change.

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    Data collection - picking up the digital breadcrumbs from each customer interaction
    Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews

    This webinar will be based on Andrew Jones' ID Unification report, which will be published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    Sponsored by Janrain
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in August, 2015.

    Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • In advance of October's Executive Women's Forum, Security Researcher Lysa Myers will look at the evolving landscape for women in IT, risk management, information security and other privacy industries.
  • This briefing will interest ICT vendors seeking to understand how cities are investing in open and big data, and how they plan to invest beyond the proof-of-concept stage. Participants from cities will gain an overview of activities and best practices in Europe.

    During this webinar we will:

    · Share results of the Real-time Cities Survey
    · Discuss implications for future commercialization
    · Identify the leading cities
    · Point to the emerging ICT opportunities