Welcome to the mobile computing community on BrightTALK! With the consumerization of IT and the widespread adoption of mobile devices across the globe, mobile computing has become an important part of many people's lives in a culture of bring your own device (BYOD). With mobile devices doubling as work phones and more employees working from home, businesses need to provide secure access to data and work applications from anywhere at any time. Join this growing community and hear from industry thought leaders in webinars and videos as they share their insight on mobile computing research and trends.
Your workforce is using 3+ devices, is working from many locations, uses both business apps and a plethora of personal apps, and all while expecting to access their data easily and securely. How do you implement a solution that empowers your workforce while protecting your Corporate assets and resources? Discover Enterprise Mobility Suite (EMS) - a comprehensive cloud solution designed specifically to address the challenges of a mobile workforce.
Join this webcast to learn:
What components make up EMS
How to get up and running with EMS
How to provide secure access to corporate data
Protect everything—across devices, operating systems and applications
Proofpoint stellt neue dynamische Sicherheitslösung gegen betrügerische Emails vor
Erfahren Sie in unserem Live-Webcast am 31. Mai, mehr über die Motivation und Folgen betrügerischer E-Mails und wie Proofpoint Unternehmen hilft, betrügerische E-Mails automatisch zu erkennen und vor Cyber-Kriminellen geschützt zu bleiben.
Betrügerische E-Mails sind aufwendig erstellte Anfragen, die vorgeben von der obersten Führungsebene zu kommen und im letzten Jahr um mehr als 270 Prozent zugenommen haben. Die betrügerische E-Mail ist eine Bedrohung, die Mitarbeiter dazu verleiten soll, Gelder oder persönliche Informationen an Cyber-Kriminelle zu senden. Sicherheits-Tool werden sie nicht alarmieren. Es gibt keinen Erpresserbrief. Ihre Systeme laufen weiter und alles scheint wie immer. Das genau ist der Punkt.
Erfahren Sie in dem Webcast
• Wie diese betrügerischen Emails aussehen und warum sie so „gut“ funktionieren
• Welche Auswirkungen diese betrügerische Emails auf die Security-Landschaft haben
• Warum dynamische Analysen helfen, Unternehmen und deren Mitarbeiter zu schützen
Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.
Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.
With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.
In this webinar you’ll learn to avoid similar mistakes, including how to:
* Use not abuse user engagement
* Target and personalize ads to maximize ROI
* Understand the difference between social advertising and advertising
* Identify which social channels are most effective for which advertising
Register for free today!
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Travis Wright,Chief Marketing Technology Officer, CCP Global
* Nancy Smith, CEO Bevy.co
Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?
We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.
Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.
Learn how to:
* Target the right players, and the key engagement strategies that work
* Maximize profits from ads and IAP, and which players are most receptive
* Predict and measure the lifetime value of players by acquisition channel
* Apply killer strategies, taking lessons from the most successful games
* Unlock the lesser-known data secrets behind monetization
Sign up now!
* Dean Takahashi, GamesBeat editor, VentureBeat
* Stefano Melucci, VP of Product, Thumbspire
* Mark Robinson, CEO, DeltaDNA
* Jon Burg, Product Marketing Lead, AppsFlyer
Attackers today do not just use one channel to launch their targeted attacks – they use all of them. Emails, links posted to social media, and even apps in public app stores are all part of the modern cybercriminal’s arsenal, and many of these attacks are invisible to traditional security tools. Join this webinar and learn how to protect the cloud-enabled, mobile-friendly, and socially networked way users work today.
In un momento in cui le iniziative IT corrono di pari passo col business, l’abilità di comunicare i requisiti di business in un modo che sia direttamente comprensibile all’IT diventa un imperativo. CA ARD utilizza l’approccio Model Driven Testing per eliminare ambiguità nei requisiti, ottimizzando i cicli di test garantendo totale test coverage.
You’ve seen the headlines on ransomware, developed by cybercriminals to encrypt and hold computers or data hostage. Now, join this webcast for an in-depth look.
Join an ESET business product technical lead to learn:
•How ransomware has evolved and spread
•Why mobile phones and Apple OS X are increasingly vulnerable
•Best practices for avoiding and dealing with ransomware
•Why to implement backup and recovery solutions now
Poor application performance and crashes cost millions of dollars to businesses globally. Yet, recent surveys show that only 26% of application teams will proactively examine user experience metrics in production. 72% of app teams first learn of UX issues through user complaints.
Today’s impatient and intolerant user is quick to abandon slow performing, crashing and error prone apps. So it is up to application teams to quickly isolate issues, understand what went wrong and know how to fix it fast.
Join us for this webinar and learn how HPE AppPulse Trace cuts through the complexity of isolating transaction performance issues. During this live webcast, user experience experts will demonstrate how to correlate performance issues from the user action to service code execution and diagnose issues down to the line of code and log messages.
During this Webinar, you will learn how to:
Quickly drill down to server-side transactions for rapid investigation of performance bottlenecks
Trace transactions from the browser or mobile app all the way to the backend
Trace all aspects of transaction execution including end-to-end flow, code timing, contextual logs, exceptions and database queries
Attend this webinar to find out why USG&E, Engie and other energy companies choose OutSystems for application development and integration. You’ll see:
•How to build a mobile application visually in minutes
•How easy continuous change can be with Integrated App Feedback
•How simple and fast integration with existing back-office systems and data can be
Traditional project management approaches focus on measuring performance in terms of respecting time and cost estimates. Those measures confirm performance after the fact and do not address the main driver of project success: engaged high-performing teams.
This webinar, co-hosted by Charlotte Goudreault and Claude Emond, will present the link between continuously engaged teams, superior performance and successful high value project delivery, as well as explain how agile values, principles and tools can help build and develop continuously engaged, high-performing project teams.
Charlotte and Claude will also present and demonstrate, using real project data, a simple 3-step approach, based on agile techniques and inspired by their own experiences in projects, that will help you to quickly mobilize your teams (any types of teams, project-oriented or production-oriented) and keep them engaged and high-performing.
Those who attend the webinar will be given access to a pdf copy of the presentation slides as well as to a copy of an Excel template that can be used as a support tool to monitor and improve team engagement.
Moving to the cloud can be daunting; often organizations struggle understanding where to begin and the steps required to realize a migration. In this one hour webinar, Google's migration architect, Peter-Mark Verwoerd will walk through a framework on how to assess cloud migration. Though the course of this presentation, you will also become familiarized with the services offered by Google Cloud Platform.
In this webcast Simon Keates, Business Development Manager, Thales and Rob Macmillan, VP Marketing, Proxama will present and discuss the history, scope and current status of mobile payments based on Cloud Based Payment (CBP) and Host Card Emulation (HCE) technology. Since HCE first became available in Android handsets, card issuers have been using it to deliver mobile payment solutions to the customers. With scheme specifications and the arrival of tokenisation there has been an increasing rate of adoption. Now, with an increasing number of payment options becoming available from the 'X-Pays' and a growing convergence between on-line, in-store and in-app transactions, what is the future for CBP?
App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.
Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.
Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.
In this half hour ASO masterclass, you'll:
*Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
*Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
*Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.
* Peggy Anne Salz, analyst, VentureBeat
* David Lane, Founder & Managing Director of Fat Fish Games
* Mika Levo, Head of User Acquisition at Pollen VC
Organizations in every major vertical are looking to Cloud Access Security Brokers (CASBs) to protect corporate cloud apps like Office 365 end-to-end, from the cloud to the device.
In this webinar, guest speaker Andras Cser, VP and Principal Security & Risk Analyst at Forrester, and Rich Campagna, VP Products at Bitglass will discuss the functionality of these solutions and the importance of a hybrid architecture. The webinar will also highlight case studies of enterprises that have deployed CASB solutions to secure public cloud apps.
Managing the performance of multiple suppliers isn’t easy, especially if each has a unique sourcing agreement. Lack of visibility to metrics, issue tracking and subpar reporting across the ecosystem impacts performance as a whole—and not in a good way.
But this doesn’t have to happen. With a SIAM framework, you can redefine the way you work with your suppliers to drive the quality of service up, while bringing costs down.
Join our webinar to learn ways to improve supplier performance, including a firsthand success story from guest presenter Ernst & Young. From simplifying supplier management to providing more visibility and control, you’ll learn:
· What it takes to make your SIAM project a success with outcome-based results
· Best practices for on-boarding, off-boarding, measurement, and bid stages for SIAM
· How Ernst & Young leveraged ServiceNow to deliver their SIAM solution and provide supplier visibility, reporting, and accountability for a major US bank
· Platform integration, across instance bonding: data exchange, ticket sharing, and reporting
65% of organizations currently mine data from equipment, devices or other connected endpoints and use that data for a business purpose. Endpoints range from datacenter IT equipment to medical devices to buildings and structures. What value are organizations gaining from these Internet of Things (IoT) initiatives? Who are the major influencers? What effect will these initiatives have on IT investment? Who are the major IT vendors and suppliers most commonly used?
Join Dan Harrington, Research Director, Voice of the Enterprise, IoT, for an interactive webinar where he summarizes key takeaways and insights derived from 451 Research’s inaugural, quarterly Voice of the Enterprise: Internet of Things survey of more than 1,000 enterprise buyers and end users.
During the webinar, you will learn:
• What industries are leading adopters of IoT and why
• Where IoT data is stored and analyzed and how it will result in more demand for IT
• Who the leading vendors are for analytics, database and cloud services
Computing models in today’s dynamic data centers and clouds are changing dramatically. Application-centric enterprises are finding that they need to develop nimble operational models for infrastructure, networking, and application services. Application delivery controllers (ADCs) are an important part of the networking and application services considerations for software-defined data centers.
New software-defined load balancers are significantly improving the way that application services are delivered and scaled, while freeing IT from repetitive tasks through intelligent automation. Application developers and lines of business are benefiting from better APIs that align with their goals for continuous integration and delivery (CI/CD) and cloud-native applications.
In this webinar, you’ll learn:
– How to eliminate the overprovisioning and overspending that is typical with traditional hardware-based load balancing solutions?
– How to scale not just load balancers but also applications, elastically and predictively based on real-time traffic patterns?
– How to take advantage of x86 servers, VMs, or containers to deliver application services close to individual applications?
– What are the best ways to support multi-cloud deployments and cloud-native applications?
– Ways to troubleshoot applications in minutes with the ability to record and replay traffic events, security and client data.
– How to accelerate application services for SDN environments such as Cisco ACI and private clouds such as OpenStack or for container-based microservices applications?
– The move to agile infrastructure and operations is already happening and it is now reaching critical networking components in the stack such as ADCs.
The retail industry is in a period of unprecedented change - discover secrets to empowering your retail business in this webcast series:
Part 1 - Identify Sales Priorities and Discover Opportunities Quickly in Retail: https://www.brighttalk.com/webcast/14265/206275
Part 2 - Keeping Information Secure While Being Productive in Retail: https://www.brighttalk.com/webcast/14265/206277
Part 3 - Quickly Analyzing Complex Data in Retail: https://www.brighttalk.com/webcast/14265/206279
Part 4 - Accessing, Completing and Sharing Work Anywhere in Retail: https://www.brighttalk.com/webcast/14265/206281
Part 5 - Empowering Modern Retail Teams: https://www.brighttalk.com/webcast/14265/206283
* Brian Boroff, Head of Customer Success and User Operations, Asana
* Jon Ferrara, CEO/ Founder Nimble
* Stewart Rogers, Director Marketing Technology, VentureBeat
Customer experience is a tough one -- we all have seen those businesses who think they're building a great scalable customer experience, but have customers who might not have the same opinion. And it's not enough to build a great product -- we define ourselves in the marketplace through each and every interaction we have with the customer.
You might understand that the reason you're doing something is for a very valid business reason, but the customer may interpret that action entirely differently. And your world class customer service can sometimes start to falter as your startup organization adds more resources and more layers -- good for your growth but sometimes risking the very people who made your company successful. Ouch.
Customer engagement doesn't take costly tools and high priced business analysts -- but it's also not always intuitive. We're going to show you some no-nonsense ways to keep customers loyal and driving growth while also building amazing customer experience that scales along with your business. Our panel of experts will share tactics and strategies that will help you kick start and refine your approach to delivering service -- and helps your company grow even faster.
In this webinar you'll:
* Understand what your customer wants and needs throughout the product lifecycle.
* Learn strategies for rethinking the role of customer service within the organization
* Create a new process for empowering employees to retain a top tier customer experience
* Identify potential obstacles that may be causing customer attrition
Boost worker productivity with support for the latest end-user services. Pulse Connect Secure can now securely connect users to Office 365, Box, Salesforce and other cloud services from their mobile devices. It’s an all-in-one solution for mobile, cloud and VPN that gives users seamless and secure access to both the cloud and data center.
It’s an easy way to create new possibilities with the cloud and mobile using something that’s already in place. Join us to learn how!
How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.
Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.
In this webinar, you’ll learn how to;
* Personalize without being creepy
* Utilize in-app ads without losing customers
* Turn loyal customers into influencers
* Create effective feedback loops that are simple and easy
REGISTER TODAY FOR FREE!
* Eric Grosse, CEO, Chairish
* Paul Malicki, CMO, EasyTaxi
* Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Is #GenMobile straining your IT support team and your network security?
Due to an increasing number of mobile devices on your network a new generation has been born– is your business ready for #GenMobile?
If not it could be costly – #GenMobile is creating a new and unknown attack vector for cyber criminals.
Let HPE Aruba’s ClearPass help you – no matter what hardware vendor you're using:
•Plug the security holes of user network access
•Reduce onerous administration
•Improve visibility of who, what and where.
“We save at least 10-15% of our IT departments time & Resources by using ClearPass capabilities” - Doug Breitmayer, Head Network Engineer , NuScale.
Are you looking for an easy way to support BYOD? Do you need to provide users with access to Office 365, Box, Salesforce or some other cloud service? If so, you’ll be interested in our latest VPN software.
It’s an all-in-one solution for mobile, cloud and VPN that gives users single sign-on to the cloud and data center but only from managed devices and without hairpinning traffic. Join us to dive deep into the solution!
With adoption of Office 365, Google Apps, and others up massively in the last year, IT leaders are curious to know which features are most commonly used by your peers to protect corporate data in a cloud-first world.
In this webinar, we’ll discuss the questions every IT leader should ask when evaluating a cloud security solution. As many know, not all cloud security products are created equal. Some provide real-time protection while others can only offer next-day alerts after sensitive files have already been compromised. Join us to learn how best to evaluate Cloud Access Security Brokers.
Digital is everywhere—big data, cloud, mobile, social, the Internet of Things – and its changing the way we all work and play. Today, retailers are facing three major challenges: digital transformation initiatives, abandoned online shopping carts, and online identity fraud and data breaches. The common thread for success is to ensure that security becomes synonymous with a frictionless user experience.
Join security experts from CA Technologies and Deloitte in a discussion on how leading retailers are addressing these challenges and how a comprehensive Omnichannel Access solution can enable you to engage your customers in a secure and frictionless fashion across multiple devices and channels.
By all accounts, support for BYOD is growing rapidly across all industries as IT leaders respond to end-user demands. Adoption, however, has stagnated due to privacy concerns, cumbersome third-party apps required to secure mobile devices, and issues supporting the latest operating systems.
In this webinar, we will discuss the major trends that are reshaping the mobile landscape, from changing end-user needs to the shift toward data-centric security. Learn how IT leaders across all major sectors are rethinking their approach to mobile security to keep pace with evolving employee behaviors.
Bots have taken over the headlines of major tech journals and keynotes at major industry events. Media hype has put the spotlight on smart bots and 'conversational commerce' but their impact will go beyond consumer-facing apps. Smart bots will further enhance the capabilities in mobile apps by enabling personalized, structured responses and automating services and business workflows for enterprises at large. You will also have the opportunity to see first-hand bots in action.
The webinar featuring 451 Group Senior Analyst Raul Castanon will cover:
-What are bots and how did they become one of the key mobility trends to watch in 2016?
-Are smart bots the new mobile apps?
-What does the bot revolution mean for IT, the enterprise workforce, and customers?
If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.
That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.
In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.
Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.
In this webinar, you’ll:
* Learn the price app publishers are currently paying to acquire quality users across several categories
* Review the top user acquisition platforms and why
* Understand the role of timing in UA
* Maximize organic installs of your mobile application
* Jon Cifuentes, Analyst, VentureBeat
* Rachna Ahlawat, VP of Product, Ondot
* Jeff McConathy, VP of engineering, Trulia
* Wendy Schuchart, Moderator, VentureBeat
More speakers to be announced soon
Basic functional testing and mobile simulators/emulators can only take you so far. If you’re serious about mobile testing you eventually, have to get on the road testing with REAL DEVICES, under REAL CONDITIONS and measuring REAL RESPONSES.
Today we live in a mobile-first world with discriminating users who engage with applications many times using less-than-ideal devices and conditions. Ultimately, ease of use, response time and successful completion of a request are how a user judges any app. But how do you successfully test in a world with so many unknowns?
Learn how you can deliver better mobile experiences by:
•Eliminating the complexity of testing on real devices
•Testing using the same conditions your users will experience the application
•Moving beyond functional testing by also looking at the request and response times of supporting systems
Market demands are requiring that traditional OEMs transform themselves into connected product companies in order to stay relevant. However, IoT is about more than just connecting devices and gathering data. An IoT strategy requires company-wide business transformation that supports broad IoT adoption and standardization.
This webinar will explain:
- Why companies must shift internally to support an end-to-end IoT strategy,
- Aspects to consider when devising a business transformation strategy,
- How companies can leverage their current offering as a launch pad for their connected solutions,
- Infrastructure, Platforms, & Tools to accelerate the development of connected devices, and
- The importance of establishing organization-wide metrics and business intelligence, so companies can analyze and contextualize their data in ways that optimize their IoT strategies.
Participants will learn that by adopting and implementing IoT Business Transformation best practices and products company-wide, organizations will reduce time-to-market, accelerate time to revenue, reduce implementation costs, mitigate risks, and enhance the quality of their connected products.
In a recent survey commissioned by Uniphore, Opus Research asked 500 influential executives in the contact center and customer experience domain about the perceived value of Speech Analytics and to ascertain the impact on plans to procure and deploy such resources in the future.
With completed interviews of decision-makers (Director, VP, C-level) from firms with revenue of more than U.S. $50 million, the survey respondents included a mix of vertical industries, including: telecommunications, healthcare, financial services, retail, pharmaceuticals, travel & tourism, and commercial banking.
Join Dan Miller, lead analyst & founder at Opus Research, and Derek Top, director of research with Opus Research, as they unveil the key findings from this exclusive executive survey on speech analytics:
* Implementation of speech analytics is poised for growth: New, real-time applications create better customer experience
* Findings attest to maturity of technologies, applications and options: Support of multi-channel support strategies
* Mix of premises, cloud and “hybrid” architectures
* Respondents see a bright future: Most expect to increase spending and investment & finding means to build a business case
Do you know how your users are using Salesforce? What pages are they accessing? What reports are they downloading? And what features and partner apps are they using and how?
As you add more users and more data into Salesforce, you need to manage risk coming from internal users as well as optimize your Salesforce apps. Event Monitoring gives customers valuable usage insights for security, adoption and performance.
And now, with the new Event Monitoring Wave app, customers get 15 powerful, pre-built dashboards to easily track and act on valuable usage data. Join this webinar to see how you can benefit from Salesforce usage analytics in your organization!
Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.
From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.
In this webinar, you’ll learn to:
•Understand the AI outlook
•Recognize the key players (what they know that you should too)
•Anticipate changes in the AI landscape and plan accordingly
•Find ways to integrate AI into your business plan
For financial services firms eager to migrate to the cloud, security and compliance requirements can pose a challenge. Personally identifiable information (PII) and non-public information (NPI) is often entrusted to financial services orgs with the expectation that access be limited, that the data be encrypted, and that activity involving that sensitive information be monitored. In fact, mandates including GLBA and PCI DSS require that firms maintain control over both data residency and privacy, capabilities that are not the focus for most cloud app vendors.
In this webinar, we'll discuss the essential components of a complete cloud security strategy and the tools that can help protect financial data in any cloud app. Learn how Cloud Access Security Brokers (CASBs) implement full-strength encryption for data-at-rest in Salesforce, provide contextual access controls, apply content-aware DLP to sensitive customer data, and more.
Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.
Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.
Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:
* Acquire high quality not just large quantities of users
* Understand the power of analytics as a mobile acquisition strategy
* Identify how to uncover the secrets of effective acquisition
* Learn how to build loyalty amongst users
* James Peng, Head of Mobile Acquisition, Match Group
* Chris Calderon, Chief Revenue Officer, Ketchapp Games
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
More speakers coming soon!
Register for this free webinar today.
Finding the right mix of mobile marketing tactics is more than jamming the airwaves with every social conversation, word game, and clever video. After all, more is just more. Getting it right the first time takes far more than luck, spit, and duct tape. It requires a subtle and sophisticated understanding of your audience, their appetites for mobile messaging, as well as gauging their potential loyalty.
Smart mobile content and technology lives at the intersection of scale, frequency, inclusion and personalization. Whether sponsored apps, location-based services, or ringback tones and call alerts, SMS or MMS, finding the right mix of mobile starts requires smart analytics and creativity.
In this webinar, you’ll learn to:
* Create genuine inclusion to boost brand awareness and loyalty across channels
* Build multi-channel location-based services to build unique customer experiences
* Use smart mobile-video to promote products and services
* Offer loyalty based coupons and deals to craft artisanal experiences
* Utilize analytics to understand customer base
* Rivers Pearce, Director of Marketing, BoomTown
* Stewart Rogers, Director of Marketing Technology, VentureBeat
* Wendy Schuchart, Webinar Manager and Moderator, VentureBeat
With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.
But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?
Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.
In this webinar, you will:
* Explore key strategies for efficient, highly-optimized user acquisition
* Gain new best practices for engaging and retaining users while reducing churn
* Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition