Opus Research

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Mobile Internet, Voice Biometrics, Conversational Commerce

News, information, and exclusive research detailing mobile Internet trends, conversational commerce and voice biometrics -- Webcasts include in-depth analysis of market forecasts, real case studies, and proven business models.

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Voice Biometrics: The Benefits of a Unified Approach to Mobile Authentication As smartphones now play key roles in e-commerce and personal communications for hundreds of millions of mobile users, our advice is, “authenticate early and often.” As using the prevailing PIN and password-based systems is easier said than done, voiceprints provide the easy-to-implement and easy-to-use alternative that supports a “unified” approach to mobile authentication.
 
Join Dan Miller, senior analyst and founder of Opus Research, and Nik Stanbridge, vice president of product marketing at VoiceVault, to engage in a lively discussion of:
 
· How mobility is driving the need for stronger authentication to build trusted links between and among individuals and enterprises

· What voice biometrics technologies are; and how they differ from other factors for promoting security and personalization

· How a unified approach to design and deployment saves time, money and effort for application developers and solution providers

· How to get started to gain experience with a unified voice biometric product
 
Executives at firms with an interest in providing the best, most personalized mobile experience for customers and employees should take part in this webcast. So should mobile application developers who recognize that strong, simple authentication is key to supporting secure payments and highly personalized services. 
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Apr 29 2014 5:00 pm
UTC
45 mins
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Webinars and videos

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  • There’s a great deal of hype surrounding iBeacon right now. But that technology is just one part of a much larger story about indoor location.

    Using a range of technologies, major retailers, malls, airports and others are testing or rolling out indoor location in their venues and stores. We’ve come a great distance since last year when few people understood the benefits of indoor positioning and real-world analytics.

    Join aisle411, iInside and Opus Research’s Greg Sterling for a webinar and discussion about the current state of indoor location. The webinar will feature existing, in-market B2B and B2C case studies.

    What you’ll learn:

    •How in-store mobile brand advertising impacts sales
    •How indoor location can be used to combat retail showrooming
    •How in-store (and even department level) presence is being used to measure the offline effectiveness of traditional and digital advertising.
  • Dan Miller, Senior Analyst with Opus Research, presents results from the latest Opus Research “Intelliview” report. He will describe criteria that should be taken into account when marketing, sales and contact center professionals evaluate vendors of Enterprise Virtual Assistants (EVAs) – especially those providing human-like interactions on the Web and with mobile devices.

    Miller will be joined by Brett Beranek, Solutions Marketing Manager at Nuance Communications, who will provide insights into customer acceptance of EVAs based on implementations of Nuance’s Nina Web and Nina Mobile services.
  • Place Conference 2013 brought together the entire spectrum of companies building the indoor location ecosystem. Retailers, technology vendors, mobile developers, data providers, advertisers, agencies, and investors attended this unique, one-day event at the Palace Hotel in San Francisco and was the first-of-its-kind anywhere.
  • Demand for safe, secure, simple ways to carry out business online and over mobile phones is building. People are tired of remembering passwords or carrying pieces of hardware. It’s time to take concrete steps to implement safe, simple and secure authentication methods.

    Join Dan Miller, Senior Analyst at Opus Research and Nik Stanbridge, Vice President of Product Marketing at VoiceVault, to hear about the best ways to get started with the technology. Find out what’s working among the dozens of implementations and learn what solutions are available “off-the-shelf” and why it's getting easier to integrate voice into mobile and multi-factor authentication initiatives and see the potential to make voice-based authentication foundational to personalized mobile services.
  • Join Opus Research and NICE Systems for a fact-filled discussion of passive voice authentication. Companies deploy this technology in the contact center to overcome adoption barriers and garner financial and operational benefits that pave the way for bringing strong authentication to all customer touchpoints.

    Customer care specialists have already discovered that huge benefits result when they shorten the time required for caller authentication. Shorter calls save costs and increase customer satisfaction. New technologies enable them to take a passive approach to customer enrollment, accelerating the time it takes to extend these benefits to all callers and stepping up the pace at which trusted communications links can be established.

    Dan Miller, senior analyst at Opus, will describe the trend toward passive enrollment and authentication, what it is and why it’s important for firms in financial services, telecommunications, retailing, healthcare, insurance and government. Jade Kahn, Solutions Marketing Manager at NICE, will then outline the steps that companies can take to move ahead with passive authentication and provide a proposed roadmap from contact center to support multiple customer and consumer touchpoints.

    Register now to learn:
    •Why is there so much excitement about passive enrollment?
    •Where passive enrollment can be leveraged?
    •What is involved from the caller’s perspective
    •What are the financial benefits in the contact center?
    •Where do I start?

    Opus Research webcasts follow at BYOQ (Bring Your Own Questions) policy. Learn how you can benefit almost immediately from this exciting new technology.
  • The offline impact of digital ads has always been elusive. Marketers track “online conversions” mostly because they can’t follow consumers into stores (where 94% of buying happens). But online conversions are just a fraction of “online-to-offline” sales.

    Increasingly it’s becoming possible to track how online/mobile ads directly impact offline consumer behavior. The implications are dramatic for all of digital media and marketing.

    Placed CEO David Shim and xAd VP Monica Ho will discuss how new measurement tools let agencies, brands and marketers go beyond CTR to understand mobile advertising’s impact on store visits.

    Placed has developed a “Nielsen panel for the real world” and xAd is starting to use it on client campaigns. Join them, together with Greg Sterling, senior analyst with Opus Research, for a free webinar that will examine:

    •The market trend toward closed-loop measurement
    •How offline panel measurement works
    •What new insights are now available to marketers, publishers and networks
    •Why offline ROI measurement is a key to shifting more ad budgets to digital
    •A just-completed case study on mobile-to-store measurement
  • One of the most profound developments in digital marketing, customer care and analytics is advent of indoor location. While this new "industry" is in its infancy, it's impact will be profound over time. 

    Indoor location and marketing are being made possible by the mass adoption of smartphones and nearly ubiquitous public WiFi. But we're just starting to imagine what's possible: more personalized shopping experiences, better data on customer behavior, and greater visibility into what online and mobile ads actually deliver people to the point of sale. 

    Indoor location represents the true marriage of the online with the offline. Yet indoor location and marketing are still not well understood. Join Jon Rosen, EVP with iInside, and Greg Sterling, senior analyst with Opus Research, as they explore: 

    • What indoor location technologies are in use today? 
    • What data can be captured and are being captured? 
    • Consumer willingness to share indoor location 
    • Specific retail and merchant case studies 
    • Privacy considerations
    • Venue adoption timelines 
    • Broader digital marketing implications 
  • This is a "Defining Moment" for the PVA (Personal Virtual Assistant). More than two years have passed since Apple introduced us to Siri and raised expectations for mobile phones and other computing platforms to be able to recognize, understand and react to our spoken input. Siri's success, as well as its perceived deficiencies has attracted a slew of competitors, imitators and alternatives. This begs several questions:

    What does the term "Virtual Assistant" mean?
    What problems to Virtual Assistants solve?
    Are they mobile, by definition, or are the prospects better for "branded" virtual assistants offered by business enterprises?
    What tasks can we reasonably expect them to carry out for us today… and in the future?
    What business models support PVAs? Do revenues come from transaction support? (Cost-savings for automating customer care, phone-based marketing, etc.)

    Join us for an unrehearsed, spontaneous discussion that includes:

    Norman Winarsky - Siri Co-Founder & VP of Ventures, SRI
    Phil Gray - Executive Vice President, Interactions Corporation
    Dan Miller - Senior Analyst and Founder, Opus Research
    Greg Sterling - Program Director, Internet2Go, Opus Research
  • Voice biometrics are a natural for mobile phones, but may not always achieve the level of accuracy that some banks or payment processors require to carry out certain transactions. Front-facing cameras provide a mechanism for adding facial to voice recognition to provide high confidence rates for identifying or authenticating individuals to support mobile commerce.

    Join Dan Miller, Sr. Analyst at Opus Research and Bryan Chaney, Vice President of SpeechPro, as they discuss the challenges of speaker ID and Verification over mobile phones, culminating with a demonstration of OnePass, an authentication technology that combines the unique attributes of the mobile subscribers voice with facial recognition to deliver simple, strong mobile authentication.

    What you’ll learn:
    * How strong authentication fights fraud, promotes personalization and leads to customer loyalty
    * What makes biometric-based authentication better
    * How easy it is to combine voice and facial recognition
    * Where and how to get started

    Who should attend:
    * Mobile marketing customer experience specialists
    * IT support pros for remote workforce and BYOD
    * Service strategists for finance, retail, travel, insurance
    * Security and access control experts
    * Professionals creating the most personalized and secure e-commerce services.
  • A new generation of voice biometrics is being deployed in call centers. Technological advancements now enable "passive" authentication with high levels of accuracy, which overcomes historical challenges to customer adoption of voice authentication.

    Participants in this webinar will learn about the new approach to caller authentication and fraud detection, and hear how major financial institutions are implementing passive voice biometrics in the call center.

    What you'll learn:
    * A primer on "passive voice biometrics" highlighting enrollment & verification
    * Underlying new technologies: Passive operation, dual screening, multi-factor analysis
    * Real-world field implementations showing business results and performance metrics

    Who should attend:
    * Executives and managers in customer care and call centers who want to know alternatives for strong, convenient user authentication
    * Experts in information security and access control<
    * Fraud and risk management specialists

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