The C-Suite's Perspective On Using Data To Boost In-Store Conversion
Retailers have been collecting data within their brick-and-mortar stores for years, but have struggled to turn it into actionable insight. To succeed, retailers need to implement the tools that will help them understand their customers’ in-store experience and integrate that knowledge into their business. In this session, Bob Willett, Former CEO, Best Buy International and Chairman of the Board, Metapack, will share insights into the their strides in changing the in-store experience to engage customers. First merchants must improve the supply chain. Next, they must improve in-store conversion by arming associates with real-time information and understanding high-velocity spots in the store.
RecordedJun 11 201257 mins
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Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?
Over the past few years, malware authors have developed increasingly sophisticated and creative ways to infect endpoints. Encrypting ransomware is no longer merely an annoyance. It's a highly persistent and organized criminal activity in full deployment, with Ransomware-as-a-Service at its core. The damage from becoming a ransomware victim is considerable, and can even put organizations out of business.
At Webroot, we believe it's possible to effectively protect enterprises and users, but only by understanding your adversary and the techniques they use for their attacks. In this webinar, Webroot's own Senior Threat Research Analyst, Tyler Moffitt, will offer expert insights into the past, current, and emerging encrypting ransomware variants--and how businesses can stay ahead.
Live from the 2016 Hosting & Cloud Transformation Summit in Las Vegas, Katie Broderick of 451 Research will interview David Leighton, President of Women in Technology about a recent survey of 1,100 WITI members, which found that early STEM (science, technology, engineering and math) exposure is crucial and a variety of support mechanisms are needed to achieve women's goals in a predominantly male field.
Join CounterTack and Paladion Networks for a live webinar as we walk through the attack that shook banks across the globe. We'll hear from the incident response team at Paladion who supported the investigation, and will discuss:
· How the criminals gained access to the SWIFT servers
· The timeline of events that took place
· A fatal mistake that led investigators to the discovery
· Takeaways organizations can learn from to prevent similar attacks
Oggi l’Application Economy richiede un approccio Agile anche nel controllo quotidiano delle infrastrutture IT e nel controllo delle sue performance.
Gli ambienti IT tendono sempre di più ad essere eterogenei con la presenza di sistemi legacy e cloud sia in forma privata che pubblica (hybrid cloud). Allo stesso tempo agli operation manager viene chiesto di essere proattivi e sempre più veloci nel tenere sotto controllo lo stato dei servizi di business erogati.
Un approccio ai tool di monitoraggio a “silos” non risponde a questi requisiti e rischia di mantenere alti i tempi di risoluzione delle criticità e dei problemi (MTTR alti).
CA Unified Infrastructure Monitoring (UIM) consente di avere una visibilità a 360 gradi sulle applicazioni, servizi e infrastruttura (fino al mainframe) in modo moderno e ottimale unificando i vari tools di monitoraggio dipartimentali, offrendo un controllo puntuale sia sui sistemi più tradizionali che sulle nuove tecnologie cloud e micro-service.
Phishing has been well established as the top entry method for hackers trying to access corporate networks. Yet, in spite of record spending on security technology, data breach reports continue to highlight the substantial lag between incident occurrence and detection.
That technology- those investments are failing while organizations continue to neglect their final and best line of defense – their employees. Employees hold the key to fortifying the last line of defense and providing IT and Security teams with critical real-time attack intelligence.
In this presentation, PhishMe’s COO, Jim Hansen, will draw on his 25 years in law enforcement and IT security to discuss:
•The current state of phishing
•The success and failure of technology systems and how human systems can protect the last mile
•How conditioning – not training - activates employees to identify and report phishing attacks
•The critical attack intelligence generated from employees and how it can be used to detect attacks-in progress and aid phishing incident response
Join PhishMe and (ISC)² on Sept 21 (Wed) at 2:00p.m. (Singapore time) for a security briefing on phishing awareness and response.
Presenter: Jim Hansen, Chief Operating Officer, PhishMe
Jim has over twenty-two years’ experience in sales, operations and
executive management in the information security industry,
including co-founding and serving as COO of Mandiant. He has also
held numerous executive and management positions in both sales
and consulting organizations, and regularly speaks and publishes
articles on information security topics.
We all know that data is growing at a really fast rate for a variety of reasons. At the same time, budgets for storing and protecting that growing data are not changing, or not as quickly as the data is growing. The classic ‘do-more-with-less’ drumbeat in IT continues.
With tape as the primary backup target, companies are facing many limitations which are becoming more and more problematic in a world where data security, compliance, and availability are critical.
Hear from Dave Elliot (Google) and Randy Serafini (Veritas) as they discuss about cloud storage, backup, and some of key aspects of making the decisions on moving to the cloud as a backup destination.
Controlling and protecting smartphones and tablets and the applications they run is an important part of the extended endpoint protection environment. Endpoint security is vital, and you need to treat your mobile endpoints with the same urgency as your Windows and server endpoints.
Join Zimperium’s latest webinar featuring Ovum’s Andrew Kellett. Andrew and John will discuss the importance of adding mobile devices to your endpoint security procedures and how to detect attacks via mobile OSs, applications, malware and Wi-Fi networks.
- Mobile Devices are a Viable Vector of Attack
- Ovum Research: Endpoint Security & Mobile Security Requirements Differ
- Enabling mobile devices as threat detection sensors
This presentation will explore not just who is my marketing video audience, but how are they viewing the video? David, Mark, and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective.
We'll breakdown these important questions: Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story?
Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David, Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
Gartner has recently alerted enterprise IT, security and mobility managers that Mobile Threat Defense (MTD) is necessary to defend enterprises in today’s threat environment. Learn first-hand about details of mobile device attacks that lure employees in with fake Pokemon Go apps. We will also discuss zero day attacks such as the recent Pegasus attack that used zero-day technologies to completely compromise mobile security and spy on all communications and data.
In between scrum meetings, user stories and ever shortening sprints, have you penciled in load testing? How do you detect performance degradation and shorten time spent finding and fixing problems in production? Join us and learn how StormRunner can help you deliver high quality projects faster and make load testing a natural fit into your agile development. Your admission also secures you a live demo of the product.