Male and female, young and old, a fast-growing number of today’s shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
Not long ago, pushing a button and immediately receiving your product seemed the stuff of futuristic movies with the likes of time travel and hover cars. While we’re still waiting on the latter, the On-Demand Economy has made (almost) immediate delivery a reality.
Companies like Uber, Airbnb, Postmates, and more, have disrupted their respective industries by creating solutions to meet the unstoppable demand from consumers to have what they want, when they want it – and that usually means right now.
By putting control over delivery into the hands of the consumer (i.e. do you want it now, or at a specified later time?), companies are allowing them to interact with products and services truly on their terms. This requires a deep understanding of consumer behavior and expectations, as well as the tools, payment options and customer experience to drive on-demand loyalty.
Join us for a conversation on the on-demand economy, and how it's changing the future, and the present, of commerce.
In this webinar, you'll:
* Get insights into the changing consumer landscape
* Learn how successful on-demand companies are effectively addressing customer needs
* Enhance customer experience and offer better deals
* Change the relationship between your customer and the business
* Terry Angelos, Co-Founder and CEO, Trialpay
* Jared Simon, Co-Founder and COO, Hotel Tonight
* Sean Behr, CEO, Zirx
* David Frankel, Managing partner, Founder Collective
Technology has changed the game for small businesses. For decades, being “the little guy” has been a disadvantage, but not anymore. The right technology can turn an SMB from a niche player in an industry to a major threat to established enterprise players.
Join us for a special webinar featuring Canada-based EXOCLOUD to learn how they’ve quickly grown their business by finding, winning, and keeping more customers with Salesforce.
Learn how one of Canada’s fastest growing small businesses:
· Developed a repeatable, winning sales process that grew revenue by 258%
· Created a complete 360-degree customer view
· Brought in 79% more qualified sales leads
· Resolved customer issues 75% faster
IT organizations face rising challenges to protect more data and applications in the face of growing data security threats as they deploy encryption on vastly larger scales and across cloud and hybrid environments. By moving past silo-constrained encryption and deploying encryption as an IT service centrally, uniformly, and at scale across the enterprise, your organization can benefit from unmatched coverage— whether you are securing databases, applications, file servers, and storage in the traditional data center, virtualized environments, and the cloud, and as the data moves between these different environments. When complemented by centralized key management, your organization can apply data protection where it needs it, when it needs it, and how it needs it—according to the unique needs of your business. Join us on November 25th to learn how to unshare your data, while sharing the IT services that keep your data secure, efficiently and effectively in the cloud and across your entire infrastructure.
Productivity matters to everyone, but the pressure’s really on if you carry a quarterly sales quota. This demo shows new, more efficient ways to communicate with enterprise-class cloud communications integrated into Salesforce and Desk.
Learn how users can initiate PSTN calls and SMS, host meetings and video conferences, view screen pops with relevant information, and more, without leaving Salesforce or Desk.
Our Sales Engineer will demo this integrated communications solution from RingCentral that is simple for end-users to adopt and use, and for IT to deploy and manage. See how to:
- Make and receive calls through the RingCentral phone system
- See business SMS messages as conversations
- Schedule Meetings & Conferences from Your Calendar
- View your complete communications history, including Calls, SMS messages, Faxes, Voicemail
Join us for our webinar to learn the insights into effective McAfee Email Security migration and improving protection effectiveness.
Email-based attacks have become more targeted—and harder to detect with conventional tools. That’s why today’s email security does so much more than filter spam and bulk email. Modern businesses need a solution that helps them stop threats, protect information, and respond to security events quickly and effectively. As Intel Security retires its email products, Proofpoint Enterprise Protection can help keep your organization secure.
Join us for a live discussion on November 19, at 1:00 pm PT, and learn why Proofpoint is Intel Security’s exclusive McAfee Email Protection transition partner and the recognized market leader in stopping advanced threats.
Editorial VB Insight webinar sponsored by Boomtrain
Do you create the most relevant messages and experience possible for your customers? How's your accuracy?
Or do they see generalized messages and offers that may be completely different depending on whether they engage with your company via ads, email, website, or your mobile app?
Consumers are tuning out noise — unsubscribing from email, turning off notifications, blocking ads — and are increasingly expecting and engaging with personalized content. What's more, they're incredibly intolerant of mistakes and errors -- a recent study found that upon finding an error in personalized messaging, 16% would consider a competitor's business and 13% would immediately abandon the transaction all together. Yikes.
In short, personalization is critical to the success of modern marketers, yet few are doing a good job today -- and are hemorrhaging customers without even realizing it.
We'll help you not only understand who customers are, and how to personalize their experiences. By attending this webinar you'll:
•Learn how to collect the right customer identity data
•Benchmark according to what your peers are doing today
•Objectives most commonly associated with personalization
•Best practices for engaging customers across channels
•Where in the funnel personalization can help most
Andrew Jones, analyst, VB Insight, VentureBeat
Cate Twohill, Senior director and managing partner of CRM services, WGBH, Boston
Brian Witlin, COO, Yummly
Wendy Schuchart, moderator, VentureBeat
Check out VB Insight to access Andrew's Personalization research, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
To help enterprises integrate data, accelerate mobile development and create secure, revenue-generating, digital ecosystems - CA is introducing three new products in the API Management family at CA World 2015.
Join this webcast to be one of the first to receive an inside look into the next evolution of API management and mobile development tools which which directly help API Owners, Developers, Enterprise Architects, and Chief Digital Officers succeed in their roles.
Watch this webcast to discover:
- What new CA API Management products are being announced at CA World 2015
- What challenges they solve in mobile & IoT development
- How they expand the role of API Management in the API lifecycle
- How they fit into an enterprise architecture
ECC ist der modernste Verschlüsselungsalgorithmus, der beim Schlüsselaustausch und der Authentifizierung mit den Protokollen SSL und TLS zum Einsatz kommt.
ECC wird RSA voraussichtlich ablösen, da der explosionsartige Anstieg der Mobilgerätenutzung und der Kommunikation zwischen Maschinen (M2M) sowie die Entwicklung des Internet der Dinge die Grenzen der Skalierbarkeit des derzeitigen Standardalgorithmus RSA übersteigen.
Die Zuverlässigkeit und Leistung von ECC sind inzwischen klar erwiesen. Die größte Hürde für den Einsatz des Algorithmus ist mangelnde Kompatibilität mit vorhandener Technik. Deshalb hat Symantec Hybrid-SSL-Zertifikate mit ECC und RSA entwickelt. Mit diesen Zertifikaten können Sie Ihre bisherigen Infrastrukturinvestitionen weiterhin nutzen und gleichzeitig Kompatibilitätsprobleme vermeiden.
In diesem Webcast erfahren Sie,
welche Vorteile ECC in puncto Sicherheit, Zuverlässigkeit und Kapazität bietet,
wie die Zertifikatskette eines Hybrid-SSL-Zertifikats mit ECC und RSA aussieht und
wie Sie ein solches Zertifikat beantragen.
Whether adopting Exchange Online, or rolling out Office 365 web or native mobile apps, many organizations are still trying to figure out a deployment and user management strategy that spans the mobile cloud. Learn how VMware Identity Manager can simply federate even the most complex Active Directory environments and then automate the provisioning and licensing of Office 365 accounts while users simply login with their existing credentials. Then learn how to integrate Office 365 for mobile platforms with AirWatch Mobile Management to secure data at rest on iOS, Android and Windows 10 devices.
Join this session to find out more about what's new with the Horizon portfolio of desktop and application virtualization solutions--including Horizon 6, Horizon Air and Horizon Flex and how these products tie into the software defined datacenter-understand how other customers are taking advantage of these technologies and map out a plan for when to deliver these services through a cloud provider and when to manage these on premises.
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?