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Embracing the Social Shopper

Male and female, young and old, a fast-growing number of today’s shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But
Male and female, young and old, a fast-growing number of today’s shoppers are tapping into social media to find product information, get deals, read reviews and share opinions on purchases. In order to meet the needs of these social shoppers, retail organization must join the social media fray. But to be successful in the social realm, merchants must carefully plan and execute a strategy that will appeal to their particular target audience. This session will provide top tips and tactics for retailers wanting to get up-to-speed on the latest and greatest social strategies.
Recorded Jun 14 2012
58 mins
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Presented by
Christina Heggie, AT Kearney
Presentation preview: Embracing the Social Shopper
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  • Title: Embracing the Social Shopper
  • Live at: Jun 14 2012 5:00 pm
  • Presented by: Christina Heggie, AT Kearney
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