In order to meet the needs of today’s demanding consumers, store associates need to have real-time product information on hand. In fact, 51% of retailers recently surveyed by Retail Systems Research (RSR) say that “Making our employees ‘smarter’ and better informed’ is one of the most important uses of in-store technology in 2011.
Mobile tools, such as tablet PCs, bring the information to the sales floor, so associates no longer need to walk away from their customers to find answers to questions. Additionally, with this data at their fingertips, associates can more effectively promote cross-sells and upsells.
Join Steve Rowen from RSR Research along with Motion Computing in this upcoming webinar for a look at the key drivers of in-store sales enablement using mobile technology.
RecordedJun 15 201261 mins
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Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?
Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?
This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.
Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.
In this third installment of our Building Games Communities series, you will:
* Learn how to use YouTube and other channels to drive brand awareness for mobile games;
* Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
* Understand the right KPIs to measure ROI on awareness marketing.
Our esteemed panel for this rockstar discussion includes:
* Matt Marshall, CEO, VentureBeat
* Phil Hickey, VP Marketing and Communications; Seriously
* Rob Singer, CMO, Smule
* Eli Danziger, product manager, YouTube
* Wendy Schuchart, Moderator, GamesBeat
Don't miss out. Register today and attend live for this interactive mobile gaming panel.
Consumers want payment options that function in all channels—research confirms it. They want to buy things with as little frustration as possible and merchants want to accept payments from legitimate customers. It seems so simple.
As digital wallets emerge, however, security remains the primary hurdle facing mobile payments. How do digital wallets fit into the formula of customer convenience and merchant confidence?
Join Hannah Preston, Solution Strategist, Payment Security Division, CA Technologies and D.J. Murphy, Editor-in-Chief, CardNotPresent.com as they discuss digital wallet adoption and how companies can keep pace with the demands of mobile commerce, while balancing fraud risks.
Learn the "must haves" for any digital wallet solution:
• Specifically designed to fuel the mobile economy, avoiding the frustration and complexity of legacy payment infrastructure
• Securely provisioned with the cardholder's credentials, a vital feature for card issuers who want to offer cardholders digital wallet platforms
• Industry sanctioned to effect a large scale shift in payment culture for merchants, issuers and customers
Digital transformation is a top business priority and it includes embracing consumer trends around mobility. However, recent stats on the state of mobile app development in the enterprise are dismal. Gartner has also concluded that the enterprise mobile app journey is a complicated one for IT.
All too often mobile apps fail before they’re off the ground because companies try to do too much, too quickly. The road to digital transformation – and mobile – is a journey, not a race.
Join Tom Ku, VP Enterprise Mobility and hear him share our recommendation around breaking this journey down into digestible, easy to rollout and test steps before achieving ultimate mobile nirvana!
The competitive landscape of cloud computing in China and India looks very different today than it did a few years ago. Aside from gaining wholehearted support from local governments, positive investment climate has a role to play to ignite market interest and vendor support. While early cloud leaders like Amazon and Salesforce have helped define the evolving marketplace and invited further competition, local players, which used to be hampered by process oversights, are now turning to cloud-based business models and service delivery to reinvent themselves and stay agile as technology innovation collides with reality. How does the cloud market shape up in China and India so far? What types of cloud services will be important in near future? What does it mean for you going forward?
As application security moves into the realm of monitoring and protecting applications in production, it’s becoming even more critical to adopt solutions that are automated, continuous and natural. New technology innovations from HPE Security Fortify enable practitioners to continuously discover, profile and assess application portfolios of all sizes.
Next Generation Firewalls are Next Generation Firewalls…or maybe NOT.
In the light of new advanced attacks and the demands to lower security infrastructure costs, just how can one get the most out of the Next Generation Firewall (NGFW) solutions? Are all NGFW solutions the same?
What criteria should one consider for a NGFW solution that is best for your distributed enterprise environment? Join Forcepoint™’s Michael Ferguson and find out key value points when selecting a network security solution catered to your environment:
• Latest trends in NGFW
• Addressing total cost of ownership
• Security effectiveness in increasingly complex threat landscape
• Challenges in policy management
Also, find out why Forcepoint Stonesoft NGFW has won NSS Labs' coveted highest rating of “Recommended” for the 4th year in a row. Learn how it can provide the scalability, protection and visibility needed to effectively manage your distributed networks. Plus, rapidly and easily deploy, monitor and manage thousands of firewalls from a single pane of glass.
Success in the idea economy requires technological agility. You have to act quickly to seize opportunity, respond to threats, turn great ideas into reality and stay ahead of the competition – and these capabilities rely on having an amazing IT organization.
Amazing IT teams are competent, aligned to the business, highly collaborative and constantly adapting to change. These attributes just don’t happen. You need talent, you need a continuous education strategy and you need the tools to make it happen. Join this webinar to learn how implementing a continuous education strategy using the new HPE ART Enterprise Learning Edition (ELE) will help your journey to amazing.
Over the past few years, malware authors have developed increasingly sophisticated and creative ways to infect endpoints. Encrypting ransomware is no longer merely an annoyance. It's a highly persistent and organized criminal activity in full deployment, with Ransomware-as-a-Service at its core. The damage from becoming a ransomware victim is considerable, and can even put organizations out of business.
At Webroot, we believe it's possible to effectively protect enterprises and users, but only by understanding your adversary and the techniques they use for their attacks. In this webinar, Webroot's own Senior Threat Research Analyst, Tyler Moffitt, will offer expert insights into the past, current, and emerging encrypting ransomware variants--and how businesses can stay ahead.