The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
Join us on October 9th to learn how you can reduce costs and boost productivity with an enterprise-grade communications platform integrated into your favorite business apps like Salesforce, Zendesk, Office 365, and others.
This live demo will show you how easy it is for team members to initiate PSTN calls and SMS, host meetings and video conferences, view screen pops with relevant information, and more, without having to click from one tool to another --from anywhere, any time.
Our Sales Engineer will walk you through how it works and answer your questions. You’ll see:
•How to place calls with one click from within your business apps
•How to view customer profile and communications history
•How to add and manage users
Data preparation is occasionally referred to as data plumbing, suggesting that it is dirty grunge work that is an unglamorous necessity. We will see how this point of view misses entirely the discovery potential, value, and “thrill of the chase” that data preparation can offer. Data prep includes the all important first step in any analytics project: “Know Thy Data” (which is one of the fundamental principles of data science). We discuss data profiling, data transformations and normalization, feature selection and engineering, and more data prep approaches that empower you to begin learning from your data right out of the “starting gate” on your analytics project. Learning from Data (i.e., data science) doesn’t begin after data prep, but right from the start.
In 2011 Mark Andreessen stated “software is eating the world." Fast-forward to 2015, and it’s mobility eating the world. Today's mobile applications ignite business innovation and customer engagement. Success means transforming IT while engaging the business in mobile. Join HP software ADM, and see the latest App Delivery Management innovations. Explore a fast path to mobile software innovation and time to market. Learn how to deliver amazing mobile apps with confidence now.
Are you a data scientist working on a project with constantly changing requirements, flawed changing data and other disruptions? Guerrilla Analytics can help.
The key to a high performing Guerrilla Analytics team is its ability to recognise common data preparation patterns and quickly implement them in flexible, defensive data sets.
After this webinar, you'll be able to get your team off the ground fast and begin demonstrating value to your stakeholders.
You will learn about:
* Guerrilla Analytics: a brief introduction to what it is and why you need it for your agile data science ambitions
* Data Science Patterns: what they are and how they enable agile data science
* Case study: a walk through of some common patterns in use in a real project
Low-code platforms have become a critical factor in helping AD&D organizations rapidly deliver applications to win, serve and retain customers.
With these platforms, enterprises are routinely delivering apps much faster than conventional methods. But can these platforms truly scale across the full modern app lifecycle? What are the top use cases for deploying a low-code platform?
Join John Rymer of Forrester Research for an engaging discussion about the innovative ways organizations are utilizing low-code platforms across the app lifecycle. Hear from IT executives with Autoliv, Estafeta and NES Financial as they talk candidly about how low-code platforms have driven growth and competitive advantage in their organizations.
IT security risks are changing, and undoubtingly increasing in complexity and frequency. Enterprises across the globe are struggling to not only keep up, but to maintain a secure network environment. From a recent breach by hackers to gain sensitive information of more than 100,000 taxpayers, to the breach of 110 million consumer records, the cyber threat landscape is getting worse every year. Hackers are faster, and organizations are taking longer to discover the breaches, giving thieves hours, days, and even weeks to explore the most private and sensitive company data.
Gemalto has identified key steps to help secure your enterprise network, certainly one of the first areas fraudsters attempt to infiltrate.
Join us on September 28th for an informative presentation that will help you plan a strategy to protect your most critical assets.
VMware Horizon View allows IT organizations to deliver virtual or hosted desktops and applications through a single platform to users. The success of these virtual desktop deployments is linked to the user experience: virtual desktops have to deliver better performance than physical desktops.
The heterogeneous, multi-tier, inter-dependent nature of the underlying infrastructure makes performance monitoring, diagnosis and reporting a challenge. When users complain that “the virtual desktop or application is slow”, IT administrators often struggle to determine the actual cause of the problem. Is it the network, database, application, virtualization platform, connection server, storage or the virtual desktop?
This webinar will help you learn how to unlock the benefits of desktop and application virtualization by enabling your organization to monitor, diagnose and report on the performance of your VMware Horizon View infrastructure.
Robots and drones have captivated us for more than half a century. When you think about a robot, you might automatically think about Rosie from the Jetsons. However, the next revolution of robotics will be very different than what you think. Robotics will enhance everyday life by enabling a broad range of applications from smart home to healthcare and transportation.
Why now? Historically, robots have been pre-programmed to complete tasks in industrial settings, but thanks to the same technology powering our smart phones, robots are poised to evolve into intelligent, intuitive machines capable of processing their environments quickly and efficiently - both on the ground and in the air. Robots will be seamlessly integrated with everyday life, handling tasks once too time-consuming or tedious for us.
In this webinar, we'll discuss:
*The key consumer and commercial applications of robots and drones
*The role robots will play in societies and economies
*How smartphone technologies will pave the way to robotics' future
* How cognitive technologies will transform our lives and business
* How Qualcomm is fostering innovation and helping the ecosystem
* The foundation of many IoT applications in shaping the way to robotics
Jim McGregor, Principal Analyst, Tirias Research
Andra Keay, Managing Director of Silicon Valley Robotics
Anthony Lewis, Senior Director of Technology, Qualcomm
Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc.
There are many ways in which people approach adding real-time communications with WebRTC to their service. While the dominant approaches are probably self development and using a WebRTC PaaS vendor, there’s a wider range of approaches.
In this session, Tsahi Levent-Levi, consultant and analyst of everything WebRTC, will go over the various approaches, revealing their advantages along with real vendor use cases.
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?