Hi {{ session.user.profile.firstName }}

Courting And Capturing The Mobile Consumer

Manage webcast
Gary Schwartz, Impact Mobile
The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
Jun 18 2012
61 mins
Courting And Capturing The Mobile Consumer
More from this community:

Mobile Computing

  • Date
  • Rating
  • Views
  • Join us on Friday, August 28 for a live online demo. Learn how RingCentral supports your mobile workforce with powerful communications that work on the desktop, desk phone, smartphone, and tablet, making everyone productive and professional no matter where they are.

    Understand how cloud-based solutions overcome many of the limitations of legacy PBX systems and make a BYOD environment easier and less costly to manage. See a demo of our powerful mobile app that lets you take HD voice, fax, text, online meetings, conferencing and more with you anywhere on your smart devices.

    You’ll see how it works and get answers to your questions. Learn how to:
    •Call, text, or fax anyone, anytime from your mobile app with Company Directory
    •Use a single business identity with one business number.
    •Manage your entire system of locations, departments, extensions, and direct numbers
    •Use advanced call control for call flip, transfer, park, recording, and more.
  • Sponsored by Janrain

    Modern marketing has become customer-centric. Rather than one-way, generic message broadcasting, marketing today is about delivering a relevant, personalized experience… but how do you deliver relevance if you don’t know who you’re talking to?

    Knowing who each customer is and what she cares about is a major challenge with two parts:

    * Data collection - picking up the digital breadcrumbs from each customer interaction
    * Data unification - tying together customer details from multiple interactions and databases

    This webinar will explain:
    * Why customer identity is more critical than ever
    * The challenges of collecting and unifying customer data
    * Key tools for capturing customer data
    * Best options for enriching existing customer profiles
    * Methods and technologies to unify customer data

    And includes data from:
    * A survey of 506 marketers about customer identity and personalization
    * 27 vendor and brand interviews


    Speakers:
    Andrew Jones, Analyst, VentureBeat
    Scott Kabat, CMO, Prezi
    Shawn Burns, SVP web and digital marketing, Schneider Electric
    Zouhair Belkoura, CEO, KeepSafe

    This webinar will be based on Andrew Jones' ID Unification report, published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Security Researcher, Cameron Camp, discusses seven ways in which malware threatens your virtual systems and the increasingly mission critical data and services that those systems handle. Given a thriving black market in stolen information, and the wide availability of the tools with which to acquire it, no virtual attack vector is likely to be neglected by the bad guys, from compromised executables in virtual server images to virtual networking connections between mobile end points. Drawing on the latest malware research, Camp looks at how malicious code is adapting, and may be adapted, to penetrate virtual systems.
  • The rise of mobile offers a once-in-a-generation chance for deeper connections with consumers because mobile is inherently intimate and always-on. Being able to reach customers at any time, on any device, allows brands to boost engagement, increase retention, and grow revenue. But with so many avenues of communication, including email, push notifications, and social, businesses run the risk of spamming users rather than communicating with each individual person in a valuable way. So, how can brands intelligently leverage the bevy of marketing channels to better understand and engage customers?

    Winning brands must embrace an omnichannel engagement strategy that’s built specifically for their channel-agnostic customer base. This webinar outlines the key issues in delivering a seamless omnichannel experience and provides actionable tactics that deliver proven ROI.

    You’ll learn:

    * Why today’s marketing automation solutions fall short of customer expectations
    * How winning omnichannel marketing strategies balance push notifications, in-app messages, email, and social communications
    * Why understanding users on a person level, and not device level, is critical in mobile
    * Why “Marketing” is evolving to “Communicating” and how to prepare for that transition

    Register today!

    Speakers:
    Doug Roberge, Strategic Services Consultant, Kahuna
    Gee Chuang, CEO and Founder, Listia
    Jon Cifuentes, Insight Analyst, VentureBeat

    Sponsored by Kahuna
  • Join us for a WebTech Series webcast to learn how you can realize your insights faster using the Hitachi Live Insight Center of Excellence. Hear how we have helped companies along their Social Innovation journey with holistic approaches and deep industry expertise. Ask questions about how we can enable your analytics initiatives and Social Innovation solutions. Find out how to:
    •Start planning a comprehensive big data strategy.
    •Gain consensus for your analytics initiatives.
    •Move forward with your Social Innovation solutions.
  • Availability is one of the core principles in the security CIA triad and one which business leaders tend to grasp more so than other technical risks associated with security. Customers want and expect access to their finances anytime and from anywhere. How is the financial industry grappling with distributed denial of service (DDoS)? What is the financial impact to an institution under DDoS attack? Are financial services firms witnessing an increase in DDoS attacks and duration? If so, what countermeasures are in place to ensure availability does not suffer?

    Lastly, what is the financial services industry relying on as sources of intelligence?

    Join us to hear answers to these questions and more as IANS Research and Arbor Networks present poll results from financial services’ security executive management surveyed.
  • Today’s banking customers are a demanding bunch. They expect mobility, transparency, instant access, and competitive products from their providers. In response, financial institutions are hard at work optimizing online and mobile banking. However, all too often, the solutions and apps they create fall short of the mark.

    At the same time, technology advancements are making it easier than ever for small, agile fintech startups to quickly turn ideas into marketable products across multiple channels, including wearables.

    To compete in the digital age, banks must deliver smart, friendly technology, and they must do it quickly. The best way to do this is to partner with the experts. Leading banks and fintech firms need one another to thrive, if not survive.

    Join Yodlee Interactive for a webinar hosted by VentureBeat on August 20th at 10 a.m. PT, featuring panelists Josh Gordon-Blake, SVP of Global Partnerships at Pangea, Dr. Richard M. Smith, Founder and CEO of TradeStops, and Elizabeth Gunderson, Senior Manager of Customer Success at Yodlee Interactive.

    We’ll explore:
    · What’s driving change in fintech
    · How to prepare for the coming wave of wearable technology
    · How to prepare for Generation Z
    · Why collaboration is the path forward to create killer fintech applications

    Don’t wait. Register now. And follow the discussion using #FintechApps on Twitter and other social media platforms.
  • The value of cloud applications such as Microsoft Office 365 is not just in the ability to simplify usage and management, but in integrating with other often-used cloud business applications, such as communication tools. The ability to manage and track all business communications in one place—calls, texts, faxes and voicemails—and to make and receive calls directly within Office 365, are both productivity advantages that integration can deliver. In this presentation we will discuss the benefits of an integrated Office 365 and business communication system for both IT and the end user.
  • The value of cloud applications such as Microsoft Office 365 is not just in the ability to simplify usage and management, but in integrating with other often-used cloud business applications, such as communication tools. The ability to manage and track all business communications in one place—calls, texts, faxes and voicemails—and to make and receive calls directly within Office 365, are both productivity advantages that integration can deliver. In this presentation we will discuss the benefits of an integrated Office 365 and business communication system for both IT and the end user.
  • The value of cloud applications such as Microsoft Office 365 is not just in the ability to simplify usage and management, but in integrating with other often-used cloud business applications, such as communication tools. The ability to manage and track all business communications in one place—calls, texts, faxes and voicemails—and to make and receive calls directly within Office 365, are both productivity advantages that integration can deliver. In this presentation we will discuss the benefits of an integrated Office 365 and business communication system for both IT and the end user.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Courting And Capturing The Mobile Consumer
  • Live at: Jun 18 2012 5:00 pm
  • Presented by: Gary Schwartz, Impact Mobile
  • From:
Your email has been sent.
or close
You must be logged in to email this