The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailer
The digital world is changing the way consumers view and participate in the shopping experience. As mobile technology becomes part of their everyday lives, shoppers expect to be able to use their smartphones to research and review products, and complete in-store purchases. To compete today, retailers must refocus their strategies, including adding digital spend to their ad budget, providing store associates with mobile devices and personalizing promotional messages. Join Gary Schwartz of Impact Mobile in this session to learn about how brands including Hot Topic, Estee Lauder and Coca-Cola are increasing conversion by engaging shoppers across channels.
After a record-setting year in 2015, where will the tech M&A market go in 2016? What trends that pushed M&A spending to its highest level since the Internet Bubble burst will continue to drive deals and which ones will wind down? What other sectors are likely to see the most activity this year? And most importantly, what valuations will be handed out in deals over the coming year? Drawing on data and views from across 451 Research, the Tech M&A Outlook webinar maps many of the major developments in the IT landscape (IoT, Big Data, cloud computing) to how those influence corporate acquisition strategies. Join us for a look ahead to what we expect for tech M&A in 2016.
Everything is getting digitized - everything is becoming “software empowered”. Who is writing all this software? It is central IT or is it business IT and the third parties they employ? How can central IT ensure that it is relevant this exciting new, software empowered, world?
The new release of Scaled Agile Framework Version 4 features extensive refinements to many elements of the framework, as well as new content and guidance that helps enterprises better organize around value delivery, develop systems that include hardware and software, and improve development, coordination, and delivery of value streams.
In this webinar, Dean Leffingwell will highlight what’s new in SAFe 4.0:
• SAFe now supports both software and systems development
• a new Value Stream Level – including new roles, activities and artifacts – is provided for those building the world’s largest systems
• Enterprise Kanban systems manage the flow of work across all systems
• the SAFe Requirements Model has been updated to reflect additional backlog items and to clarify the expression for each
• built-In Quality practices now support software and systems development
• and much, much more!
Register now to hear Dean speak about SAFe 4.0 in this exciting webinar!
Hear about Playtech’s story of a successful deployment of predictive analytics monitoring method. Playtech implemented the Predictive Analytics as a complementary monitoring to allow additional fault detection in places where standard monitoring can’t be applied. Using its business activity as a health indicator, problems are detected faster, sooner and even before it gets to a complete downtime.
Join us to hear about:
How monitoring your business metrics can provide another method of monitoring
How Predictive Analytics can help detect faults
Why dynamic thresholds can be better than static thresholds.
How easy it is to implement Predictive Analytics and help reduce the MTTR in your organization
Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.
To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.
Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.
After this webinar, you’ll:
* Create email campaigns that incorporate cross-channel behavioral data
* Understand the role of email in a holistic omnichannel experience with push, in-app, and more
* Learn how intelligent communication plays a crucial part in each customer’s individual journey
Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!
Microsoft’s Enterprise Mobility Suite (EMS) allows you to manage devices, applications, and access simply and securely. In this webinar, we will dive deeper into this industry-leading solution and discuss some of the newest features.
Register for this webcast to learn about:
•New EMS features, including Advanced Threat Analytics (ATA) and Mobile Application Management (MAM)
•How to provide remote access and single sign-on to on-premises web applications with Application Proxy
•Azure AD auditing capabilities, and how you can easily report on security events for any Azure-AD protected application or service
Register now to watch live or receive notification when this program is available on-demand.
Reliance on IT to support business’ strategic goals and objectives are continuing to increase year over year. With this heavy reliance, IT organizations are modernizing and transforming the way they deliver services.
Join ServiceNow and Okta, as they review the key strategies and solutions for Identity and Service Management that unite and automate IT processes. Watch this webinar and learn how to:
•Standardize service processes by automating request fulfillment and user provisioning
•Consolidate redundant legacy IT service tools to a single system of record
•Secure connections between people and technology
In 2016, it's time to revamp your mobile app strategy.
It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.
To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.
These real-life case studies will help inform your 2016 mobile marketing strategy.
In this webinar, you'll:
* Optimize your user onboarding to improve lifelong retention
* Learn about tools you didn’t know existed for driving deeper personalization
* Triple mobile push notification opt-ins through new tactics that are proven success factors
Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.
Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.
We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.
By attending this webinar, you’ll
* Learn how to use machine learning against user profile data to increase user engagement.
* Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
* Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.
* Michael Powers, Vice President of Product, CBSi
* Ken Peltzer, Vice President of Technology, Thrillist Media Group
* Andrew Jones, Analyst, VentureBeat
* Wendy Schuchart, Moderator, VentureBeat
Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.
Taking a strategic approach to location performance measurement can reap big rewards by boosting sales and increasing customer satisfaction. Retailers must strive to understand shopper behavior in each department, including when they visit, how long they stay and what they do after visiting specific locations, information vital to defining and quantifying the desired customer experience. This data can help to determine performance at the departmental, brand or end-cap level – affecting customer experience and retail success.
This presentation will offer insights into the highest value applications of location analytics, including how location analytics measure the effects of marketing, merchandising and store operations on consumer experience and retail performance.
Marge Laney, CEO & Brian Laney, VP Marketing, Alert Tech
In this session, attendees will learn about the truth behind the some of the most valuable square footage in a retail store: the fitting room! This part of the retail store often is overlooked as a revenue generator or customer engagement opportunity. Presenters will share tips and tricks about transforming the fitting room into an engine to increase sales and build customer loyalty. Using a SaaS-based analytics solution, retailers can track store activity and assign data-informed goals to coordinate shopper behavior with fitting room activity. You will be able to take these lessons and apply them to your customer experience to ensure you can define and quantify this process.
Peter Blum, VP of Product Management, Instart Logic
This holiday season, your customers are going to be shopping via mobile devices across wireless networks. Is your website geared up to deliver an optimal shopping experience?
Join us for this session where we will discuss 5 steps you can take to ensure the performance of your online store is optimized for all your customers across any device class.
•Learn why web performance is closely linked with driving higher revenue
•Beat the performance challenges of latency, last mile bottlenecks, and image load time and deliver your website to every mobile device
•Dynamically serve the right image size to the right device - fast
•Increase product image quality and size without reducing performance
•Dramatically improve page load times and therefore conversions
•Case studies: How leading online retailers Dollar Shave Club and One Kings Lane have increased both performance and conversions
Miya Knights, Senior Research Analyst, IDC Retail Insights ; Mike Haze, Director Of Product Management, Mozu
In today’s competitive business landscape, retailers can't afford any delays when releasing new products to market. With a single, integrated commerce platform in place, marketing and merchandising teams can experience a new agility that enables them to rapidly introduce products or open pop-up stores based on market trends and needs.
Join Miya Knights from IDC Research and Mike Haze from Mozu as they discuss how to directly empower marketers and merchandisers with streamlined and powerful tools that create smarter, faster go-to-market strategies. With freedom from IT, retailers can now bring brand consistency and unique product experiences to customers.
Gary Schwartz, President, Impact Mobile ; Eileen Kolev, Retail Program Manager, MicroStrategy
"Do you want to learn how leading retailers such as Whole Foods, The Container Store and Gucci are improving customer service by arming store associates and managers with best-in-class mobile technology? Register for this webinar to find out Retailers know they need to be mobile to meet today’s customer demands. More than half (56%) of retailers say their top business challenge is knowing that “Consumers are using mobile as part of their shopping experience and we need to be there,” according to Retail Systems Research (RSR). This will be vitally important moving into the competitive holiday season.. During the webinar Gary Schwartz, President of Impact Mobile and Chairman of 4more Innovation, will talk about how mobile technology is transforming the store into a “smart location” led by the Internet of Things (IOT): “The IOT allows the retailer to finally build intelligent space around their offering to fulfill their mobile shopper demands.” Central to this next-generation mobile strategy, mobile apps are transforming the way retailers operate and engage with customers. EKN reports that 77% of retailers believe that store operations will have the greatest positive impact from mobility initiatives. Webinar participants will learn about the key benefits of a best-in-class mobile app strategy in time for the holidays, including the ability to: Improve sales, reduce stockouts and improve promotion execution
Enable real-time product information and assisted selling for shoppers; and
Improve employee productivity through mobile training, task-driven alerts, and gamification.
Zimm Zimmerman, VP of Personalization, Merkle and Arif Damji, Senior Director of Strategy & Development, 500Friends
What sets you, as a retailer, apart from your competitors? It is the relationship you have with your customers. During this holiday season, it’s not just price that will separate winners from losers. Instead, retailers who can deliver relevant and personalized conversations with their customers — at scale — will realize the true advantage.
During this webinar we will explore what consumers expect from retailers in regards to personalization and how this affects their holiday shopping patterns. Presenters will provide the steps you can take now to improve personalized communications and how you can use the holiday rush to advance your personalization strategies in the coming year — for real bottom-line results.
Key Take-Aways include how to:
» Uncover the expectations of consumers in regards to personalized communications and how this affects their holiday shopping;
» Explore 10 tips to optimize personalization strategies this holiday season; and
» Use learnings from the 2014 holiday season to improve personalization strategies into 2015.
Richard Mader, Director Emeritus, ARTS; John-Pierre Kamel, Principle, RFID Sherpas
Even if you have not been waiting patiently to find out when RFID would finally reach market saturation in retail, you might be interested to know that the emergence of the Internet of Things (IoT) combined with the omnichannel imperative may have created the perfect storm of circumstances to propel RFID into mass implementation.
Find out more during this upcoming webinar “Inventory accuracy is critical to endless aisle and buy online/pick up in-store,” said Richard Mader, Director Emeritus for the Associate of Retail Technology Standards (ARTS). “RFID is the best technology to achieve up to 99.9% inventory accuracy. And having RFID in all products is the foundation to the IoT. If you want to talk to a device, it must be identified.” During this event, Mader will be joined by John-Pierre Kamel from RFID Sherpas to analyze the latest RFID news, trends and insights — and the impact on omnichannel retail.
Lorenz Jakober, Sr. Product Marketing Manager, Akamai & Daniel Shugrue, Director of Product Marketing, Akamai Technologies
"As much as 41% of sales during Thanksgiving weekend take place online, according to the National Retail Federation (NRF). In fact, online holiday sales generated $78.7 billion in revenue in 2013, and showed yearly increases of 15%.
For retailers, that means you need to do all you can to ensure your web site is available, high-performing, and able to handle peak capacity However, not all traffic is the kind your business desires. During the 2013 holiday season retailers saw a 5x increase in Black Friday attack traffic compared to the beginning of November, and malicious traffic is only expected to increase in the coming retail season.
To learn how to overcome the challenges of the upcoming holiday season, sign up for this webinar today!
During this event, attendees will receive the following strategic insights, tips and tactics:
• Best practices for scaling to meet peak demand;
• How to tackle the complexities of delivering high-quality user experiences across different networks; and
• Strategies that offer scalable protection without compromising performance.
Jim Davidson, Director of Research, Bronto Software
For many retailers, the holiday season actually begins in September. Are you ready? Now don’t panic. Actually, it may be time to panic just a little.
With fewer days between Thanksgiving and Christmas, you need to start planning early in order to finish strong for the year.
Let Retail TouchPoint’s six-part Holiday Connected Consumer Series lead the way to a happy holiday.
Jim Davidson, Director of Research at Bronto Software, kicks off the series with an in-depth analysis of seasonal trends and hour-by-hour data from the 2013 holiday season designed to help you perfect your holiday plan and react with confidence when last-minute, make-or-break situations arise.
This first webinar will address some of the most critical holiday planning questions, such as:
• Should I start my Black Friday sales early?
• How many messages can I send on Black Friday and Cyber Monday?
• What do I do when mistakes happen?
• How can I boost an underperforming campaign?
• What trends should I expect during the 2014 Holiday Season?