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  • This video will explain why the Engineering serendipity is the individualized future of loyalty and engagement
  • Evidence is mounting that traditional batch and blast email marketing is broken. Without the ability to smartly segment and truly personalize email campaigns based on consumers’ actual behaviors on web and mobile, brands are simply turning up the volume in an attempt to rise above the noise.

    To get noticed in an increasingly crowded inbox, marketers must be able to leverage contextual customer data to effectively engage their audience and drive results. Join the upcoming webinar, “5 Ways to Use Mobile Behavioral Data to Send Engaging Emails” to see how brands can create impactful emails that are ideal for a mobile-first world.

    Kahuna’s Doug Roberge will lead a panel discussion including Yummly’s COO Brian Witlin about how innovative companies are rethinking email. This includes leveraging insights from consumer behavior across all channels to deliver the right message to the right person on the right channel.

    After this webinar, you’ll:

    * Create email campaigns that incorporate cross-channel behavioral data
    * Understand the role of email in a holistic omnichannel experience with push, in-app, and more
    * Learn how intelligent communication plays a crucial part in each customer’s individual journey


    Speakers:

    * Brian Witlin, COO, Yummly
    * Doug Roberge, Strategic Services Consultant, Kahuna
    * Wendy Schuchart, Moderator, VentureBeat


    Please join us for “Five ways to increase email engagement through mobile behavioral data” on January 27, 2016. Even if you can’t attend live, registering ensures you’ll have on-demand access to the webinar materials. Save your seat today!

    Sponsored by Kahuna
  • In 2016, it's time to revamp your mobile app strategy.

    It’s no longer enough to target mobile customers based on bare-bones demographics. Now you need to understand who your customers are by segmenting them based on in-app behaviors. This includes their interests, activities, and even the times of day they’re most likely to interact with your business.

    To kick off new year, we’re laying down the law in The State of Mobile 2016. Alongside top mobile brands, we will analyze key learnings from the past year — the strategies that succeeded and the surprises that didn't. Next, our speakers share their biggest mobile secrets, including predictions and plans for the rest of the year.

    These real-life case studies will help inform your 2016 mobile marketing strategy.

    In this webinar, you'll:

    * Optimize your user onboarding to improve lifelong retention
    * Learn about tools you didn’t know existed for driving deeper personalization
    * Triple mobile push notification opt-ins through new tactics that are proven success factors

    Speakers:
    Fabian Seelbach, GM International, Lumosity
    Tim Annan, Product Manager, Slice
    Momchil Kyurkchiev, Co-founder & CEO, Leanplum

    Wendy Schuchart, Moderator, VentureBeat


    Get the inside scoop on leading mobile marketing automation strategies, with insights on from the biggest brands on driving maximum growth all year long. Register today!

    Sponsored by Leanplum
  • Relationships are hard work. Relationships in the modern mobile age are about ten times harder. It comes down to more than just a message and smart branding – it's one part heart, one part messaging and about four parts data science. What worked yesterday probably won't work today and it definitely isn't going to be good enough tomorrow.

    Publishing superpowers CBSi and Thrillist are two best in class examples of mobile success stories. CBSi of course comes from the same organization that gave our great grandparents the news – this monolithic media company has now transitioned gracefully into the digital age. VentureBeat lifestyle peer Thrillist, meanwhile, is dominating the new media publishing space. What do they have in common? Each of these titans adopted to changing usage models through predictive tech and machine learning to build robust user data banks.

    We’ll learn how they’re delivering relevant user experience at scale. We’ll find out how they went mobile to triple their user engagement and find out how machine learning can be applied in actionable ways to increase personalization and deliver bottom line results – today.

    By attending this webinar, you’ll

    * Learn how to use machine learning against user profile data to increase user engagement.
    * Boost user engagement and retention by 300% through predictive technology applied against email, website and mobile deliverables.
    * Get the scoop on how digital marketing is changing – and is no longer the same space as it was last year.


    Speakers:

    * Michael Powers, Vice President of Product, CBSi
    * Ken Peltzer, Vice President of Technology, Thrillist Media Group
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free interactive web event and get the opportunity to have your burning questions answered by Powers and Peltzer LIVE in the panel discussion.

    Sponsored by Boomtrain
  • Tapping into people’s growing awareness of apps, many brands and retailers are using mobile apps to boost sales by offering convenient 24/7 shopping, while also keeping their brands prominently in front of customers. But are they really getting the most out of their apps?
    To investigate this, we conducted an international study to learn how the top retailers use their apps to engage their customers. In this presentation we will reveal the surprising results and discuss our recommendations on how to leverage your mobile app to build long-term relationships with your customers. We will discuss:

    •Why personalisation is important and how you can personalise the experience for your users
    •How to boost sales with the right type of offers at the right time
    •how to leverage your mobile app to build long-term relationships with your customers
  • Marketing automation platforms (MAPs) help to identify, qualify, convert, and grow customers. It does this by enabling marketers to define rules and processes by which to engage customers at greater scale and with greater relevance, driving a demand generation overall strategy.

    Marketers using marketing automation are substantially increasing key metrics like demand generation, leads, conversions, and revenue. We find in our own research that 80% of MAP users see their leads increase, and 77% see conversions increase.

    Yet only a fraction of businesses are using marketing automation for demand generation today. Why?

    First and foremost, it’s hard to choose: The top challenge in vendor-selection is simply understanding the differences in functionality between them. Not only are there more vendors than ever, but more features. MAPs are made up of many different feature-sets.

    Implementation is also a challenge. Nearly three in four MAP users said they had issues or delays in getting results.

    This webinar is based on data from 243 marketing automation users. The findings cover features, pricing, and services for 24 of the top vendors. We also conducted dozens of interviews and incorporated market share close to 20 million websites.

    In this webinar you will learn how to:
    * Select the right vendor for you, based on business type, size, and industry
    * Understand and avoid delays and challenges
    * Maximize ROI by using tactics that work best


    Speakers:
    Andrew Jones, VB Insight Analyst, VentureBeat
    Gina Kilby, Sr. Digital Marketing Director, Stonyfield
    Steve Neely, CMO, Casino del Sol
    Wendy Schuchart, Moderator, VentureBeat

    This webinar will be based on Andrew Jones' VB Insight report, refreshed in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Creating a mobile app is easy. The hard part is making sure it turns into a viable business, not a one-hit wonder.

    That’s why Localytics and Branch Metrics are teaming up to give you a sweeping, 360-degree view of what it takes to build a booming mobile business. In 45 minutes, we’ll reveal the four big stages of app growth, and teach you how to succeed during each one.

    Specifically, here’s what we’ll discuss:
    – The anatomy of a powerful mobile growth engine
    – How to earn, engage, and activate your users into influential app evangelists
    – Real-world examples and lessons from apps that have skyrocketed to success

    Plus: Get the inside scoop on how to turbo-charge your mobile engine with deep links and predictive app marketing!
  • You wouldn't order a grinder in New York any more than you'd request a sub in Boston. Residents of both states might understand your sandwich order, but using the wrong lingo is a surefire way to discourage customers from clicking on your mobile app.

    Cross outside the U.S. borders and the need to use local language, including slang, only increases; get something translated incorrectly and it could be illegible, incorrect, or offensive. If businesses don't work with regional experts or truly know a nation's preferences they come across as arrogant, uninformed, or both. Words, though, paint only half the picture. Equally important: Cultural innuendos, monetization differences, and personalization expectations vary in each nation and region, and marketers should tailor their messages accordingly.

    The VentureBeat Insight webinar, "How to Spell Success Everywhere in the World," discusses the steps marketing pros can take to build an international message that cements their brand while tailoring it to specific regions.

    Marketing professionals will learn how to:

    • Increase sales, loyalty, and engagement through localization and translation

    • Think globally for campaign creation

    • Partner with in-market experts for enhanced effectiveness

    • Prepare your brand for an international reputation

    • Capture, use, and analyze metrics from around the globe

    • Empower customer's experiences through localized storytelling

    Speakers:
    * Stewart Rogers, Director of marketing technology, VentureBeat
    * Pam Webber, CMO, 99 Designs
    * Diego Lomanto, CMO, Talent, Inc
    * Wendy Schuchart, Moderator, VentureBeat


    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, January 13 for the webinar "How to Spell Success Everywhere in the World." Sign up now from anywhere (with Internet).


    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • It’s been said many times: mobile is eating the world. As a result the digital customer journey as we know it is not only outdated, perhaps it has become irrelevant. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they have their smartphone at their side all the time, perhaps it’s time for marketers to rethink the customer journey and invest in a customer engagement model that is centered around the customers' first screen, the mobile phone.

    Today's consumers have high expectations and little patience when it comes to mobile. Forrester describes this phenomenon as great mobile moments that are simply expected and defined by immediacy, simplicity and depth of context. Swrve offers a Mobile Engagement Marketing Platform that enables Salesforce Marketing Cloud customers to extend the digital journey to mobile devices and orchestrate a customer journey that is personalized, compelling, and in sync with today's mobile consumers.

    With more than 52% of all 2015 holiday retail traffic originating from mobile devices and over 1/3 of Cyber Monday sales driven by mobile devices smart marketers already know that mobile marketing and mobile engagement is the new battleground today and into the future.

    Tune in to learn:
    - How to customize your mobile marketing strategy
    - How to create memorable mobile moments
    - How to leverage your existing MarTech infrastructure
    - 3 essential mobile marketing best practices
    ...and how to succeed in less than 30 days
  • Mobile marketing is about more than just the channel delivery. It’s about the value of the interaction with your customers and using those data points to power future strategy and communication with each individual customer. When it comes to shopping, many retailers already understand the power of mobile and are invested in mobile apps – but are marketers fully leveraging the range of capabilities for mobile apps when it comes to interaction and individualization?

    Join Itay Levy, Managing Director Mobile Center of Excellence at Teradata Applications, and gain actionable, how-to guidance on how to:
    Fully leverage the capabilities that mobile apps offer
    Use push messages to build a long term relationships with your customers
    Increase engagement, sales and revenue without being intrusive
  • Regardless of your company size or industry, it’s critical that your business stays ahead of the competition. That’s why it’s more important than ever for sales teams to arm themselves with the tools they need to reach the right prospects at the right time. And even more than that, with the right message.

    Enter Salesforce Engage. Join us as we explore how this powerful tool can help tailor every prospect interaction, streamline your selling workflows, and enable sales to own their own pipeline. During this 30-minute webinar, you’ll learn how Salesforce Engage can help you:

    - be first into every deal
    - make every interaction relevant and personal
    - put time back into your day, so that you’re productive no matter where you are
  • Attracting great talent and keeping employees engaged is getting tougher by the day. At Salesforce, we're using culture plus technology to transform employee engagement and win the war for talent. In this webinar, Jody Kohner, VP Employee Marketing & Engagement, and Jennifer Johnston, Sr. Dir. Global Employer Branding, will:

    • Explore the importance of employee engagement in today's climate
    • Walk you through our four step approach to building culture
    • Show you how we use the Salesforce Customer Success Platform for Employee Success

    You will walk away with actionable ideas you can start using to start transforming employee engagement at your company to win the war for talent today.
  • Delighting app users used to be as easy as a quick, one-off “we miss you come back” push message. But times were simpler back then. Now, delighting your app users means sending contextually relevant, engaging messages based on both behavioral and profile user data.

    While this may sound a bit complex, with the right tools, you can master the tricks of the trade in no time.

    During this webinar you’ll learn:

    – The major differences between push and in-app messages, and the benefits of both
    – Data-driven best practices for reaching your users in the most valuable ways
    – The top 10 lessons for delighting your app users with app marketing

    *Plus: Learn how predictive app marketing is changing the way you communicate with your app users!
  • If you've ever seen a picture of Taylor Swift or Jon Hamm in a magazine, you'll know the outfit they are wearing wearing probably cost in the region of $1-10k. You really, really want to look like Taylor Swift or Jon Hamm, but that's a bit out of your price range. Fortunately, the magazine has your back, and tells you how to buy (almost) the same looks for under $100.

    We thought it was high time someone did that, but with marketing technology.

    In this webinar, we'll tell you which marketing technologies are most popular among the Fortune 500s of this world, and then explain how to "get the look" for considerably less. Sometimes free.

    By attending this webinar, you'll:

    * Find out which marketing technologies have the most 'enterprise-class' users
    * Discover free or cheap alternatives to start using today
    * Learn the limitations of those more cost-effective solutions
    * Get the scoop on the up-and-coming products making waves

    Tune in, and we'll show you how to get Saks Fifth Avenue products for an Old Navy price.

    Speakers:
    * Stewart Rogers, Director of Marketing Research, VentureBeat
    * Sean Moeller, Founder and CEO, Daytrotter
    * Amber Whiteman, Vice President, Metia
    * Andrew Jones, Analyst, VentureBeat
    * Wendy Schuchart, Analyst, VentureBeat

    This webinar will be an early look at Stewart Rogers' VB Insight report in early January 2016.

    Sponsored by SalesFusion

    Check out VB Insight to access Stewart's Marketing Technology report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • What separates mobile innovators from firms ticking the mobile box? It’s simple: ongoing customer engagement. The first key is getting customers to opt-in to notifications. On average, they are four times more engaged with apps and retained at double the rate of opt-out users. Urban Airship recently compiled the industry’s largest study of opt-in rates and trends to provide benchmarks across 15 different industries.

    In this Marketing Week webinar join Alyssa Merrit, head of strategic consulting at Urban Airship, and Neel Banerjee, senior product manager at Urban Airship, to learn if you are ahead, behind or (shudder) simply average in this webinar that will address key questions:

    • How do my engagement rates compare to peers?
    • What’s the difference between average and top performers?
    • Are notification opt-in rates remaining steady?
    • What are the top 10 tips to improve opt-in rates?
  • There's no disputing that email marketing is an integral part of successful marketing organizations, but as with all marketing channels, it's no longer enough to be the master of one siloed discipline. Sitting squarely at the intersection of technology, data, and creativity, email marketers are primed to lead the new era of customer engagement and drive true cross-channel marketing.

    We'll start this interactive discussion by exploring the three core strengths of email marketers that are critical to pioneering this new era, including:
    - strong experience with handling personally identifiable information
    - a keen eye for detail and expectation of operational excellence
    - ability to see the whole conversion path

    Then, we'll dive into how these characteristics are essential in overcoming the three key challenges email marketers now face, including:
    - the increasing difficulty to identify, reach, and engage new visitors
    - the inevitable issue of email fatigue
    - the new normal of a non-linear customer journey, due in large part to anonymous research

    We hope you'll join us on Dec. 15th.
  • Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, clicking, liking, and commenting on digital content on the two global superpowers of digital content's sites: Facebook, and Google's YouTube. And every single day, more and more of the world's $600 billion advertising spend moves from TV and other legacy media to digital.

    Cue WWIII.

    One of the hottest battlegrounds is digital video. Mobile video advertising has jumped 5X in past months, and video offers the clearest path for TV's $172.5 billion in ad spend to go digital. Facebook's been staking a claim here, and media outlets have been proclaiming Google's demise.

    We'll dig into the findings of John Koetsier's latest VB Insight report and investigate actionable strategies for today's video marketer. We're also going to talk to hot video-based marketing leaders about what works for them in their own video content -- and their biggest tips for avoiding pitfalls and costly mistakes.

    In this webinar, you'll:

    *Learn where the youth and millennial markets are watching their video content
    * Focus your marketing strategy on the right platform for your niche
    * Get contextual and in-depth data to make informed decisions about your video platform today... and tomorrow
    * Monetize your content the right way... once and for all.

    Register today for this interactive marketing executive roundtable. You don't want to miss this one!

    Speakers:
    * John Koetsier, Mobile Economist, TUNE
    * Greg Jarboe, president and co-founder, SEO-PR
    * Stephanie Carls, YouTube Digital Lifestyle blogger and Client Success Manager at Rivet
    * Wendy Schuchart, Moderator, VentureBeat

    This webinar is based on John Koetsier's October 2015 report.

    Check out VB Insight to access John's "FB versus GOOG" report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • According to a recent CMO Council study, the ability to achieve a truly personalized, enriched and highly relevant digital experience has been challenged by data availability and aggregation—and more specifically, getting to the right intelligence that can be learned from this wealth of data. “Brand Attraction From Enriched Interaction,” a report completed in partnership with IBM, reveals that only 21 percent of corporate marketers believe they are doing a very good job of captivating and engaging their audiences while only 19 percent feel they are doing a good job of creating campaigns that reach and resonate with their diverse and complex customer bases.

    But just as customers keep evolving their own expectations for experience, service and engagement from the brands they choose to do business with, global trends and technology evolutions also threaten to drive the ability to exceed customer expectations further and further out of marketing’s reach. This digital disruption that is being powered by the customer requires each marketer to look forward to spot key trends that are on the horizon so that organizations can start laying a solid foundation to enable the rapid advancement of the digital agenda.

    Join the CMO Council, in partnership with IBM Digital Experience, as we explore the opportunities, requirements, challenges and strategies needed to stay ahead of the curve and take optimal advantage of the key experience trends and transformations shaking up marketing in the coming year. Among the issues to be discussed in the interactive hour-long webcast:

    •Marketing’s reaction to how key tech trends will impact operations and business
    •Insights into where, how and why these technology trends will change how our customers choose to engage—and who customers will turn to for new experiences
    •Best practices in leveraging and integrating these technology trends, from APIs to capitalizing on the Internet of things
  • A large portion of Salesforce customers use Microsoft products on a daily basis. The same is true for Microsoft customers using Salesforce products. Because of that, both companies agreed to a strategic partnership designed to usher in a new era of efficiency and effectiveness.

    The Salesforce and Microsoft partnership is now proud to introduce ten new and powerful integrations that seamlessly combine the vast resources of the top CRM and productivity app, allowing you to work with more efficiency, intelligence, and collaboration.

    Join us to hear from one of our successful customers, who will share their own Salesforce success story. The webinar will also feature product experts, a product demo and a chance for you to ask your questions live.
  • Every second, 800 apps are downloaded from the App Store, but 20% of those apps will only be used once. Listen in as we discuss the two most powerful ways you can keep users engaged with your app: push and in-app messaging.

    During this webinar, designed for mobile marketers, you'll learn:

    • What mobile engagement is and how to improve this critical app metric
    • How push and in-app messaging differ, and when to use each
    • The best practices of push and in-app messaging campaigns to set you up for success
    • What great app marketing campaigns look like with industry specific examples

    Plus: Get the inside scoop on what's next in this space to help you stay ahead of the curve!
  • Moderator: Natascha Thomson, CEO, MarketingXLerator

    Presenters: Paula Morris, Head of Campaign Management EMEA, Polycom; Cindy Garcia, Director Modern Marketing Best Practices, Oracle; Shino Tanaka, Director of Communications & Community Engagement, Madison Reed; Peter Tait, Founder, Customer Engines

    If you listen to people talk, it seems pretty obvious that everybody hates email.

    But do they really?

    Turns out that recent statistics do not support this myth. People hate bad email. But they like (and respond to) email that is timely, relevant and valuable.

    According to eConsultancy’s Email Marketing Industry Census 2015, 74% of companies surveyed consider email one of the best channels to deliver ROI.

    But shouldn’t modern marketers focus on social media and mobile marketing?

    According to McKinsey it’s a mistake to ignore email:

    “Email remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined".

    So how do you get most out of your email marketing efforts?

    This webinar brings together a panel of Silicon Valley marketing veterans who will share strategies and best practices to make you a better email marketer in B2B and B2C.

    Learn how you can improve your own email marketing programs by sending the smallest number of emails, with the greatest impact.

    At the end of the webinar, you will understand how to:

    • Send emails that your customers anticipate and value
    • Achieve high email open rates and conversions
    • Successfully integrate email and social media
    • Build long-term customer relationships
    • Have your customers seek your guidance on their journey through the buyer cycle
  • The holidays are over and you’re a month into the New Year. Do you have a plan or did you jump in where you left off in December? For many, it’s hurry all the time and what you need is a little leg up on what do to in 2016, but also how to set the right expectations. During this energetic session, we will touch on the 5 things that marketers should look to change in 2016 to increase their KPI’s and the level of sophistication. From transactional and triggered common optimization, segmentation, testing, process and how to get the most out of your ESP, we will touch on the most common challenges we see in the market. You’ll walk away with a plan that you can apply hours after the session! Join us!
  • Done well, email personalization cements the relationship between consumer and brand. Performed poorly, perhaps nothing drives a bigger wedge between the two.

    The good news: Organizations are willing to invest in email and related tools given its proven ROI, $38 for every $1 spent, according to VB Insight's research. The more points of contact you can correctly personalize, the stronger the bond, and those organizations pushing beyond dynamic field insertion (e.g., "Dear Jane") stand to reap the highest rewards from engagement, loyalty, and spending.

    In this webinar you'll become an email personalization powerhouse when you:

    • Learn how to can increase your email open rate and click-through rates

    • Discover new data types for personalization: It goes far beyond the recipient's name

    • Hear about the latest technologies that ease email personalization pain points – without hurting your wallet (or relationship with the CFO)

    • Figure out the best partners for your business, depending on specific requirements, vertical, existing solutions, and company size

    • Avoid the gotchas of personalization: Wrong names, outdated information, and missing data points

    Join VentureBeat Insight at 10 a.m. Pacific / 1 p.m. Eastern on Wednesday, February 17 for a live interactive exec roundtable "Becoming an email personalization powerhouse."

    Sign up now and you'll get a reminder – personalized, of course.

    Speakers:
    Andrew Jones, Analyst, VB Insight
    Monica Zent, CEO, Foxwordy
    Kevin Michael Gray, Founder, ApproveMe
    Wendy Schuchart, Moderator, VentureBeat


    This webinar will be based on Andrew Jones' VB Insight report, published in December 2015.

    Check out VB Insight to access Andrew's report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • From organic to paid social media to PPC to influencer relations - marketers today have a vast number of distribution channels at their disposal to promote their content. But despite the buzz around these mediums, email still remains the most effective.

    Join the BrightTALK Academy as we provide a comprehensive overview on how to leverage emails to see greater ROI from your webinar programmes.

    You’ll learn the ins and outs of how BrightTALK can help you:
    - Design the key emails you need to boost webinar registration and attendance
    - Optimise email sends to maximise open and click-through rates up to 10x higher
    - Re-engage up to 25% more audience with strategically crafted emails
  • In the past 12 months, consumer expectations of email marketing have rapidly increased. Broad messages to mass audiences are achieving limited results, with 54% of consumers saying they would end a relationship with a brand if they were sent irrelevant content.

    To be successful in 2016 and beyond, email marketing campaigns need to be hyper-personalized to each recipient, leveraging demographic, behavioral and real-time contextual data to create a compelling email experience.

    In this webinar, Katrina McEwan, UK/EMEA Marketing Manager at Movable Ink will discuss the current email marketing landscape and the trends that will make an impact in 2016. In addition, she will share how leading brands are using personalization and contextualization to create high-performing campaigns with results to match.
  • Social advocacy has become a key component of many organisations’ social media strategies, whether they want to focus on Employee, Customer, Ambassador, Channel, or Influences advocacy. Join Microsoft, Xerox, Avalara, Zoe Sands, the social selling expert and Ian Moyse the number 1 cloud influencer on social media in a panel discussion about social media advocacy and the best practices and tips to making your program a great success in 2016 and beyond.
  • Organic installs are hugely important for mobile app marketers. For the average app, they comprise 70-80% of all your installs, and they can be among your most valuable installs in terms of life-time value, user engagement, and customer life-cycle. While they’re seldom “free” -- everything you do to incentivize, encourage, and promote organic installs has a cost -- they can be significantly cheaper than paid install campaigns.

    App publishers can realistically expect a 20% lift in organic downloads via app store optimization, and can in some cases double or even triple their organic downloads.

    In this webinar, you'll:

    * Learn how to position your app on the top of app store lists
    * Help your customers find your hot mobile properties
    * Gain new methods for generating demand for your mobile content.

    Speakers:
    Stewart Rogers, Director of Marketing Technology, VentureBeat
    Amanda Bradford, CEO, The League
    Japheth Dillman, CCO, Yetizen
    Aaron Kardell, CEO, Homespotter
    Wendy Schuchart, Moderator, VentureBeat


    Check out VB Insight to access VB Insight's App Store Optimization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com

    This editorial Insight webinar is sponsored by NativeX. The sponsor has no input on the report findings or panel discussion.

    Sponsored by NativeX who specialize in helping developers meet their ASO (chart and keyword ranking) goals
  • We already know the smartphone has taken over the entire planet -- most of us are never more than three feet away from our devices. Same goes for your customers. But with that proximity comes a lot of competition. We get that. We’re going into 2016 with a rock solid foundation to make major innovative leaps forward. And we’ve got a bunch of great advice from game shakers at major organizations who are revolutionizing their industries, one device at a time.

    In the second part of this CMO Roundtable discussion, we’ll talk with Robin Zucker of Playboy and Jason Allen of Gamestop about their best strategies in the mobile landscape.

    You’ll leave this webinar with at least five great ideas to put into practice in your role immediately. It’s time to learn from the best.

    In this webinar, you’ll:

    * Get five key tips to move the needle in your existing digital strategy
    * Learn what Gamestop and Playboy are doing to keep ahead of the competition
    * Discover new ways to engage with mobile customers (and some of them are surprisingly simple).

    Speakers:

    Robin Zucker, SVP Marketing, Digital Media, Playboy
    Jason Allen, VP of Digital, Gamestop
    John Koetsier, Mobile Economist, Tune
    Wendy Schuchart, analyst, VentureBeat

    Register today for this free and interactive CMO roundtable discussion.

    Sponsored by TUNE
  • Once the domain of early adopters, more organizations are buying into mobile apps and seeking ways to monetize their investments. More players adds up to more expensive ads, and mobile ad revenue is expected to have a 26.5% CAGR by 2020, according to BI Intelligence's "US Digital Media Ad Spend Report." In addition, mobile ad search is predicted to increase 25.2%, while traditional ad spend basically stays flat.
    Programmatic transactions – where marketers purchase ads via computerized algorithms – also grew fast, making up most U.S. digital ad spending this year, BI Intelligence says.
    As a marketing pro who's increasingly pay more for a tool your competitors are probably using to reach prospects and customers, it's really critical you've got the best, most accurate mobile ad strategy and that your investment is working optimally. That's why we've gathered some top experts for this webinar, during which they'll share insight into how you can:

    * Determine the ROI of your mobile app investments
    * Partner with software developers to create innovative, multi-platform apps
    * Leverage programmatic transactions with analytics
    * Incorporate insight from social media, public data, and in-house information to create more complete customer profiles
    *Expand into mobile ad search.

    Speakers:
    * John Koetsier, Mobile Economist, Tune
    * Scott Monty, Principal and Author, former head of global social media, Ford Motor Corporation
    * Andrew Paradise, CEO, Skillz
    * Wendy Schuchart, Moderator, VentureBeat


    Mobile app advertising is no longer a trade secret. Knowing what to do and knowing how to do it well (and cost-effectively) can be worlds apart. Join us at 1 p.m. Eastern/10 a.m. Pacific, to claim your edge.


    Check out VB Insight to access the Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Customers that take to social media to complain are ignored to the tune of over 280 million messages per year. The retail industry is the worst offender, ignoring eight out of ten customers on social channels.

    Understanding the tools that help drive support, and engagement is imperative, not just for your current bottom-line, but for the future. Don't forget, Google is indexing all those complaints for all to see.

    Choosing the right social media marketing tools and tactics for customer support is a ‘must do,’ not a ‘nice to have.’

    Join us to find out how to leverage social media management tools to win over unhappy customers. VentureBeat's own director of marketing technology Stewart Rogers is joined by New York Times' best-selling author Jay Baer ("Hug Your Haters" 2016) for this fast-paced half hour discussion, complete with audience interactive Q&A session.

    In this half-hour webinar, you'll:

    * Learn how to save face with your angriest customers -- and turn them into your most valuable asset.
    * Use social media management tools to curry favor with the faceless customers you don't even realize you had.
    * Increase customer engagement across the board.

    Speakers:

    * Stewart Rogers, Director of Marketing Technology
    * Jay Baer, social media guru and best-selling author "Hug your Haters"
    * Wendy Schuchart, moderator, VentureBeat

    For more information on VB Insight, go to Insight.venturebeat.com to read the latest research and marketing analysis.
  • This talk is aimed at startups or companies that are seeking to expand internationally for the first time. In this talk, Dr. Roturier will use two Web application examples to review multiple internationalization and localization tasks in the light of recent advances in the field.

    • Presentation of the conceptual framework introduced in “Localizing Apps”

    • Focus on the ACCEPT Portal, an open-source demonstration and experimentation Web application that was created during the FP7 ACCEPT project and partly localized using the Transifex platform

    • Review a small mobile-ready Web application to illustrate a different set of localization challenges
  • How do mobile app marketers convert a large number of casual users into that coveted group of loyal customers who engage with the brand, make regular purchases and remain engaged month after month - all while fending off the competition? We can show you how.

    During this webinar we'll help you identify key techniques to “listen” to what users are saying with their actions and behavior. We’ll answer questions like: When is a user ready to recommend you to others? How do you find out when users are ready to deepen the relationship? How do you know the relationship is in jeopardy?

    In this webinar, you'll
    * Learn effective combinations of push, in-app messages and email messaging to drive casual users toward the loyal customer zone and keep them there once they arrive.
    * Discover how personalization to add more end user value to your marketing campaigns
    * Create a more robust user dialogue using behavioral triggers combined with app messaging

    Speakers:

    * Marissa Tarelton, CMO, RetailMeNot
    * Amanda Richardson, VP Product, Hotel Tonight
    * Yuri Moreira, CEO, Swaggr
    * Ehren Maedge, VP, MoEngage
    * Wendy Schuchart, Moderator, VentureBeat


    Register today for a fast paced interactive discussion on how to take your organization's app to the next level.

    Sponsored by MoEngage
  • Your customer's journey is crucial for building long-term loyalty. That's why your marketing strategy isn't one you can set and forget. It's crucial to have a top level look at the entire customer journey -- and understand that it might even be more than one journey.

    How are leading CMOs at top-performing companies planning to spend their budget and time across the buyer’s journey? From brand marketing, to demand generation to expanding customer advocacy, this webinar will illuminate where marketing leaders are allocating their money and efforts, and the key performance indicators used to measure the success of marketing teams throughout the buyer’s journey.

    We've gathered together top CMOs for a one hour candid look at their best advice for nailing the key components of the customer's journey. You'll learn which KPIs to watch, how best to budget across the board and what you're not measuring correctly -- or at all.

    Join this panel discussion as we take a deeper look at where marketing money is going – and why.

    After this webinar, you'll:

    * Gain CMO perspectives on KPIs, team structure, and resource allocation
    * Learn how CMO’s are measure marketing results
    * Get tips and advice on setting your organization up for success

    Register today for this free CMO roundtable discussion with interactive live audience question and answer session!

    Speakers:
    * Jeffrey Rohrs, Chief Marketing Officer, Yext
    * Chip House, Chief Marketing Officer, Four51
    * Ramon Chen- Chief Marketing Officer, Marketing & Product Management, Reltio
    * Moderator: Kevin Bobowski, Chief Marketing Officer, Act-On Software

    Sponsored by Act-On Software
  • While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. Combined with title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation, chief marketing officers are constantly being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations.

    Along with trying to establish themselves in the C-Suite, global marketers are also facing an increasingly complex, distributed and digitally driven marketing ecosystem. With unmeasured pressure to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions, they are also called on to collaborate on an unprecedented level with CFOs, CIOs and COOs as well.

    A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to transform.

    To get an inside look into the Chief Marketing Officer (CMO) Council’s upcoming CMO Summit in Singapore, please register for our exciting webcast that will explore key Summit topics and how the role of the CMO must be reshaped in order for the CMO to rise as a true business leader.

    Some of the broad areas we will explore include:

    ● The biggest shifts in the CMO role during the past five years
    ● What has most impacted the CMO role: talent, technology or transformation of the business and the customer?

    Further webcast details will be announced shortly.
  • Travelex went from having no mobile presence to the ownership of two category-defining mobile apps in under 6 months. Their apps have been featured by Apple as the “Best New Apps” and they’ve driven insatiable consumer demand for Travelex products.

    This session will be led by Adam Warburton, Head of Mobile at Travelex, and will explain how they achieved this through a customer centric mobile strategy a commitment to building meaningful relationships on mobile.
  • Ecommerce has come a long way in the past decades. Think about guest blogging, ecommerce stores, new techniques and facilities that make online business a whole new experience.

    Keynote speaker: information will follow soon

    According to Statista global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars in 2016 and according to internetretailer.com, B2B e-commerce sales will top $1.13 trillion by 2020.

    Ecommerce Marketing & Technology is now or never. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Ecommerce Marketing & Technology and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • If you're like most marketers, your marketing cloud probably looks more like a Google spreadsheet. And that's a shame. Marketing clouds offer feature-rich platforms to deliver a complex and fully fleshed out marketing team experience. Essentially, they do the heavy lifting for you. But marketing clouds are pretty new -- and we're not seeing a huge penetration right now, partially due to a layer of complexity that could be off-putting to some. But the marketing cloud landscape is changing -- and if you're clever, you'll want to get in on the ground floor.

    Marketing clouds encompass smart emails and SMS messaging; social targeting; integrated call center and customer relationship management (CRM) support; data-supported marketing; smart apps, and more. Because they incorporate all data an organization knows about each customer, these cloud-based solutions empower marketing to be more efficient, engaged, and effective. While cloud solutions can be complex, time-consuming, and costly to implement, they are a good investment, according to about two-thirds of executives VentureBeat surveyed for its report, "Marketing Clouds: How the best companies are winning via the best technology." In this webinar, VentureBeat Research Analyst will discuss the hurdles and benefits of marketing clouds, most useful features, and cloud's impact on marketing initiatives.

    When you leave, you'll know:

    * What makes up a marketing cloud and why it may be right for your organization
    * The five different types of marketing cloud
    * VentureBeat's best marketing cloud software bets for SMBs, enterprises, and startups
    * The ROI marketers can expect from their implementation
    * How to improve adoption by encouraging user adoption

    Panelists:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
    More panelists to be announced

    Register today!

    Sponsored by IBM Silverpop
  • · IoT represents the biggest IT opportunity since decades. How to find the path of market or targeted audience?

    · The hype of IoT attracts a vast majority of new vendors, products and solutions. How to position, reposition your offering/message to find your niche and to be unique?

    · For a vendor of an end-to-end IoT solution there is a mix of business models to reach an one-stop-shop for the their customers. What could be of guidance in exploring new business models and what are the boundaries in making them successful RoI?

    · Is a “blue ocean strategy” a perfect concept to use for an IoT offering?

    · Much of IoT focus in offerings and media channels are consumer driven. How to make a consumer driven demand in a IoT B2B solution?
  • Is Marketing Disruption in the IoT really disruptive? According to a White Paper publish by Machina Research, ‘Enterprise IoT will disrupt your industry’! So the question is not if it will happen, but when. Are you and your business ready for that?

    Keynote speaker: information will follow soon

    Enterprise IoT embraces the merging of information technology and operational technology. It's about an irreversible process where IT will become an integrated and intrinsic part of today's and tomorrows products and services.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Marketing Disruption in the IoT and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
  • According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .

    Keynote speaker: information will follow soon

    Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com