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  • Data Center Colocation: Is it the Right Approach for the Enterprise? Data Center Colocation: Is it the Right Approach for the Enterprise? Kelly Morgan - 451 Research, Jim Leach- RagingWire, Bill VanCuren- NCR Recorded: Oct 21 2016 36 mins
    Is Data Center Colocation the Right Approach for the Enterprise? A 451 Conversation with the CIO of NCR.

    Large enterprises have traditionally owned and operated their own data centers. But the capital and personnel requirements of owning and operating your own data centers as well as the strategic distraction, are causing many enterprises to consider replacing their data centers with a mix of colocation and cloud computing.

    In this webinar, Kelly Morgan, Vice President at 451 Research and one of the leading authorities on the economics and finances of the data center and hosting industries, will present the key considerations for enterprises as they evaluate colocation. Then, William VanCuren, Chief Information Officer at NCR, will join Kelly for a discussion on NCR’s hybrid cloud strategy, including their convergence of public cloud and colocation to support the enterprise
  • Gen 4 Attacks: Web Behavior Analytics to Protect Websites Gen 4 Attacks: Web Behavior Analytics to Protect Websites Eric Ogren, Senior Analyst at 451 Research, & Omri Iluz, CEO of PerimeterX Recorded: Oct 20 2016 58 mins
    Join Eric Ogren, Senior Security Analyst at 451 Research, and Omri Iluz, CEO of PerimeterX, as they discuss how your best defense against automated website attacks rests with an approach founded on analyzing the behavior of humans and bots. 451 Research has talked with organizations that have saved millions in fraudulent transactions after embracing a behavioral analysis approach to security.

    Sophisticated attackers are commercially motivated, using automated attacks to inflict damage. By abusing encoded business logic, they utilize real browsers to take over accounts, perform fraudulent purchases and scrape intellectual property, without triggering traditional security mechanisms. Through advanced techniques of cloaking from the world of malware, they disguise their nefarious intentions. Signature-based bot detection and WAFs are blind to these new threats, leaving your organization’s website defenseless.

    In this webinar you will learn:

    •How bots have evolved from simple scripts to sophisticated Man-in-the-Browser attacks
    •How to protect against advanced modern attacks utilizing real-user browsers
    •How to detect malicious behavior with Web Behavior Analytics (WBA) technologies
    •Real-world attacks and how organizations use behavioral analysis to prevent them
    •How to future-proof your business and your infrastructure
  • Metrics that matter: Mastering mobile marketing KPIs Metrics that matter: Mastering mobile marketing KPIs Sheila Bhardwaj, Director of Account Management, TUNE Recorded: Oct 20 2016 60 mins
    In an era when analytics and business intelligence allows just about anything to be measured, how do you determine the metrics that matter to your app’s marketing performance? Apps have the potential to drive major value for your company, with the global revenue from mobile apps stores set to reach $52 billion this year. How do you ensure you’re capitalizing on the potential that a popular, engaging app can offer? Avoid analysis paralysis by focusing on a few key performance indicators (KPIs).

    Join Gwen Murray, Mobile Marketing Lead at Staples, and Sheila Bhardwaj, Director of Account Management at TUNE, for a webinar that will teach you everything you need to know about mobile marketing KPIs, including how to decide on the right ones based on your goals, app, and business. If you’re a mobile marketer looking to understand which KPIs are available and how to use them, you won’t want to miss this.

    By registering for this webinar you'll:

    * Learn the most widely used mobile marketing KPIs
    * Understand KPIs to target depending on your type of app, goals, and user lifecycle stage
    * Know unique KPIs that can help demonstrate value even if not a mobile-first business
    * Get action items for your new KPI data geared toward moving the needle for your business
    * See how your app stacks up against key industry benchmarks.

    * Gwen Murray, Mobile Marketing Lead, Staples
    * Sheila Bhardwaj, Director of Account Management, TUNE
    * Wendy Schuchart, Analyst, VentureBeat
  • Digital Transformation with Inbound: An Enterprise Guide Digital Transformation with Inbound: An Enterprise Guide Shellie Hutchens, Director of Marketing, Mediacurrent Recorded: Oct 20 2016 33 mins
    Inbound marketing has surged in popularity in recent years, effectively generating 3 times as many leads as traditional outbound.Yet, many large enterprise organizations struggle to dedicate the resources needed to get started.

    A properly-implemented inbound marketing strategy improves the impact of your overall marketing efforts by increasing audience engagement, driving traffic to all of your content, fostering stronger relationships, and ultimately, building your pipeline.

    In this webinar, Shellie Hutchens, Director of Marketing at Mediacurrent will give you actionable advice to get a handle on this untapped resource.

    Topics include:

    • Overcoming challenges to inbound marketing implementation
    • Considerations before implementation
    • Proving measurable ROI
    • Innovative ways to make sure your system works for your goals
  • Virtual Reality is here. How should your brand activate today? Virtual Reality is here. How should your brand activate today? Bottle Rocket, Facebook, Playful, BigLook360 Recorded: Oct 13 2016 76 mins
    VR is opening new opportunities for brands to engage with their consumers right now. According to Forrester, the demand for VR technology and experiences is expected to increase nearly sixteen times by the year 2020. Join our discussion on how to leverage virtual reality to create a quick and deep understanding of your brand. The technology is ready to activate – from tetherless solutions like VR videos to high-end experiential with hand controllers for trade shows. What are the development factors your brand will need to consider? What types of narrative and interaction will be valuable for your business? Let’s talk about how you can become a recognized innovator in your industry.
  • The Data Dilemma The Data Dilemma Charlotte Rogers (Marketing Week) and Steve McNicholas (Managing Director of Marketing Solutions at Callcredit) Recorded: Oct 12 2016 43 mins
    Data and analytics are the lifeblood of effective marketing and consumer engagement. However, we found many of the marketers we recently surveyed are facing a data dilemma. On the one hand, they know data analytics is integral to achieving their marketing objectives. On the other hand, many are struggling with the resource-intensive nature that navigating data demands. This data dilemma is two sides of the same coin, where marketers can feel overpowered, rather than empowered, by data.
    In this Marketing Week webinar, in association with Callcredit, we will explore some of the reasons behind The Data Dilemma and ways in which marketers can gain control over their data, to translate it into insight that drives growth.
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, Jennifer Grabenstetter, Sealed Air and John McGarr, Fresh Squeezed Ideas Recorded: Oct 11 2016 63 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jennifer Grabenstetter, Executive Director of Global Communications- Product Care at Sealed Air and author John McGarr, President of Fresh Squeezed Ideas.
  • Database as a Service: What should you consider before migrating to the cloud? Database as a Service: What should you consider before migrating to the cloud? Matt Aslett - 451 Research Director, Data Platforms and Analytics Recorded: Oct 11 2016 48 mins
    Database-as-a-service offers multiple potential benefits, including lower database licensing and infrastructure costs, faster time to application development, and reduced administration overheads. These benefits are most likely to be experienced by database administrators and architects, although senior decision-makers and business users also stand to gain from having on-demand access to database services, rather than waiting for databases to be configured and deployed on dedicated physical or virtual server infrastructure.

    While 451 Research anticipates growing adoption of database-as-a-service (DBaaS), adoption is currently nascent compared with other cloud services, as enterprises look to make the most of their investments in on-premises database deployments, and also to identify the most appropriate workloads for transition or migration to DBaaS. This webinar explores the factors shaping those adoption trends, including the potential benefits and challenges to DBaaS adoption, the economics of the cloud as they relate to database workloads, and adoption lifecycles.

    Based on research involving enterprises currently deploying database workloads in the cloud, the webinar will:

    • Highlight the trends driving enterprises to move database workloads to the cloud
    • Identify the challenges causing enterprises to be hesitant about migrating database workloads to the cloud
    • Identify the use-cases that are prime candidates for migrating database workloads to the cloud
    • Highlight the critical success factors for database migration to the cloud
  • GamesBeat: How to get gamers to love your games and love your brand GamesBeat: How to get gamers to love your games and love your brand Matt Marshall, CEO, VentureBeat Recorded: Sep 29 2016 59 mins
    Building brand affection is one of the best things you can do for any product. Think about it -- do you ask for a tissue or do you ask for a Kleenex? Do you look for a plastic bandage or do you ask for a Band-Aid? Do you "use a search engine to find out information about your blind date" or do you Google them?

    This is more than performance marketing -- which evolved solely to drive transactions and downloads -- this is awareness marketing. And for the games community, it's about getting people to remember and associate an emotion with your game, so they seek it out now -- and later. But brand awareness is hard to measure -- and hard to get your arms around. Many games teams spend little to no budget, favoring the results-focused performance marketing. We're going to show you how to be better than them -- and get the advantage for your mobile game, starting today.

    Venturebeat's own CEO Matt Marshall will sit down with execs from the gaming industry such as Seriously's VP of marketing and Eli Danziger, product manager for YouTube Ads as well as the CMO of Smule, Rob Singer. Together, we'll discuss storytelling and brand awareness marketing tips tailored to mobile games today.

    In this third installment of our Building Games Communities series, you will:

    * Learn how to use YouTube and other channels to drive brand awareness for mobile games;
    * Find the right time to invest in brand awareness marketing in your mobile game lifecycle; and
    * Understand the right KPIs to measure ROI on awareness marketing.

    Our esteemed panel for this rockstar discussion includes:

    * Matt Marshall, CEO, VentureBeat
    * Phil Hickey, VP Marketing and Communications; Seriously
    * Rob Singer, CMO, Smule
    * Eli Danziger, product manager, YouTube
    * Wendy Schuchart, Moderator, GamesBeat

    Don't miss out. Register today and attend live for this interactive mobile gaming panel.
  • Staying Ahead of Digital Disruption Staying Ahead of Digital Disruption Leonie Roderick (Marketing Week), David Aponovich (Senior Director, Digital Experience - Acquia) Recorded: Sep 29 2016 55 mins
    Digital business isn’t just a fad. Digital business is now
    just business. And it has created a whole new level of expectations among your customers, prospects and new competition in your industry. Your organisation’s success will be determined based on your ability to deliver more personalised digital experiences that meet customer expectations in the moment, as well as your ability to move quickly to combat digital savvy competitors trying to push you aside.

    In this Marketing Week webinar, in association with Acquia, we will help you stay ahead and not fall behind in a world of digital disruption that’s changing faster than many can keep up with. We’ll talk about:

    - How to stay ahead of digital disruption, and customers’ changing demands, by blending the right combination of digital experience technology and organisational strategy
    - How personalisation, new modes of interaction like voice-based interaction (Amazon Echo), digital screens and signage, and other digital channels are expanding the definition of digital experience success
    - Describe common internal organisational barriers that cause you to fall behind and prevent you from moving quickly to stay ahead of the market and your stakeholders
    - Address how a flexible digital experience platform can help Business and IT to work together and provide a strong foundation for whatever comes next in a fast-changing, digital-first world
  • The Proven Formula for Retaining App Users The Proven Formula for Retaining App Users SC Moatti, bestselling author and technology visionary Recorded: Sep 28 2016 54 mins
    Getting users to download your app is hard and expensive. Engaging them is even harder. This is why retention is increasingly critical, yet there are powerful strategies that help apps solve this challenge. In this webinar, we'll examine some of these proven strategies to help you increase retention and revenue.

    Our special guest, SC Moatti, a technology visionary, venture capital investor, and bestselling author of "mobilized" will share her expert insights on mobile engagement and retention.

    We will also unveil findings from our newest data science report focused on mobile app retention. You will walk away with powerful strategies from this groundbreaking mobile study, including:

    Real-life examples of how retention translates to revenue
    Why a retention strategy is necessary to preserve your acquisition investments
    How personalizing push notification send times can increase retention 7x
  • Enterprise Mobile Journey–The 3 keys to digital transformation success (Part 3) Enterprise Mobile Journey–The 3 keys to digital transformation success (Part 3) Tom Ku, VP Enterprise Mobility Recorded: Sep 28 2016 17 mins
    Digital transformation is a top business priority and it includes embracing consumer trends around mobility. However, recent stats on the state of mobile app development in the enterprise are dismal. Gartner has also concluded that the enterprise mobile app journey is a complicated one for IT.

    All too often mobile apps fail before they’re off the ground because companies try to do too much, too quickly. The road to digital transformation – and mobile – is a journey, not a race.

    Join Tom Ku, VP Enterprise Mobility and hear him share our recommendation around breaking this journey down into digestible, easy to rollout and test steps before achieving ultimate mobile nirvana!
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Recorded: Sep 27 2016 44 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • How to Make Video for Mobile Audiences How to Make Video for Mobile Audiences Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager Recorded: Sep 15 2016 45 mins
    This presentation will explore not just who is my marketing video audience, but how are they viewing the video? David, Mark, and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective.

    We'll breakdown these important questions: Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story?

    Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David, Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Recorded: Sep 15 2016 47 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • Reaching customers across channels: Effective omnichannel personalization Reaching customers across channels: Effective omnichannel personalization Faisal Masud, Chief Digital Officer, Staples Recorded: Sep 14 2016 61 mins
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    * Faisal Masud, Chief Digital Officer, Staples
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Wendy Schuchart, Moderator, VentureBeat

    Register for this free executive event today!

    Sponsored by Blueshift
  • Virtual Reality is About to Change Everything: Developing VR Innovation Strategy Virtual Reality is About to Change Everything: Developing VR Innovation Strategy David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com Recorded: Sep 14 2016 46 mins
    We are on the doorstep of the biggest tech revolution in the history of the world. This new digital universe is a virtual reality ecosystem that is a convergence of a range of exploding technologies - virtual and augmented reality, AI, cloud computing, nano, wifi penetration - to name just a few. The radical toolkit provided by VR will transform every industry and sector across the board and even create new ones along the way.

    Every brand and company needs to start thinking strategically now about how they port their existing business into the new VR computation platform.

    - What is your VR strategy?

    - How can you bring VR to your business to create profound solutions that will define a next generation of your companies offerings?

    This talk will be big picture thinking around how you can 'virtualize' your brand and company with strategic VR innovation. We'll talk the types of things you need to be thinking about as we make the leap in the new virtual world web and beyond.

    Contact us: david@virtualizevr.com
  • Location-based Virtual Reality: Practical Experiences and Opportunities Location-based Virtual Reality: Practical Experiences and Opportunities Maren Demant, Immersive Experience Designer Recorded: Sep 14 2016 38 mins
    Founded by Winnie Christiansen and Maren Demant, Transceiving Reality X [TRX] merges Immersive Theatre and multisensory Virtual Reality for their project 'Empfaenger Verzogen". It aims to explore the interplay of virtual and physical environments to develop a format for Story-living that is driven by technology, personal interaction and sensory perception.

    This presentation gives insights into what they've learned so far from the project and an outlook for use cases and opportunities of locationbased perceptible VR experiences.
  • Fuel sales by 50% using social analytics Fuel sales by 50% using social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Sep 13 2016 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line

    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • Wanted: Women in Science, Technology, Engineering & Math Wanted: Women in Science, Technology, Engineering & Math Katie Broderick, Research Director, 451 Research Recorded: Sep 13 2016 37 mins
    What are some of today's biggest challenges for women in STEM? We will examine the findings from the WITI/451 Research report examining the impact of gender in the workplace for the science, technology, engineering and math (STEM) fields. Titled "Wanted: Women in STEM - An Exploration of Influential Factors, Their Professional Journey & Ways to Foster Change," the survey of 1,100 WITI members found that early STEM exposure is crucial and a variety of support mechanisms are needed to achieve women's goals in a predominantly male field. Read more at: http://www.witi.com/STEMwomen

    Katie Broderick is Research Director at 451 Research. She has collaborated on some of the industry's leading quantitative research on colocation, cloud computing, and datacenter infrastructure management. Currently, Ms. Broderick runs 451 Research's Datacenter KnowledgeBase. She also studies market dynamics on a custom basis for clients including topics such as cloud computing, hosting, software-defined infrastructure, and brand awareness.
  • Social VR: Empowering Individuals and Effecting Positive Change Social VR: Empowering Individuals and Effecting Positive Change Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Recorded: Sep 13 2016 49 mins
    Virtual Reality puts you on the other side of the computer screen, but it isn’t all about games. VR has the ability to enable individuals, bring them together and invoke true empathy and feelings. This technology has the potential to change people’s lives for the better.

    Join us for an informative discussion of the power of Social VR.

    Ryan A Bell talks about the beginning of content creation in VR, how it fits into social and a very powerful case study of one nonprofit utilizing the empathy machine to reach the masses. Rob Crasco talks about the power of virtual worlds to empower people, bring them together and create true connections across the globe.
  • AR & VR in Education - Going Beyond the Page! AR & VR in Education - Going Beyond the Page! Paige Brooks-Jeffiers - Director for Innovative Strategies, Office for Professional Development and Innovation Recorded: Sep 13 2016 46 mins
    If a picture is worth a thousand words, what would an interactive picture be worth? What about an entire interactive world where you can learn, play, and experiment in a safe environment?

    Student engagement is not only a 21st century buzz word, it is an important step in getting students to take on the responsibility of their own learning. Engaging students is not a new issue but, thanks to technology, there are now new ways to bring more engaging content to students – one example is through AR and VR.

    These new technologies are allowing students to get inside the content and learn from a different perspective - giving them a better understanding. Initial research is showing much improved engagement from the student’s perspective. Join us for some ideas on using AR and VR to go beyond the page and improve your students' engagement.
  • VR in Education: Moving the Classroom to Mars (and other field trips)! VR in Education: Moving the Classroom to Mars (and other field trips)! David Burden - CEO, Daden Limited, an immersive learning and visualisation company Recorded: Sep 13 2016 40 mins
    For years, even decades, people have talked about how virtual and augmented reality and technologies could be used in the classroom, but it is only with the current wave of consumer VR devices that there is in schools on a large scale is becoming practicable. But to be effective we need to understand the pedagogic basis on which such technologies can be used, and provide the tool for teachers to be able to create their own VR experiences tailored to their own students.

    This presentation will look at the scope for the use of VR technologies in schools, describe some of the pioneering systems, and summarise the pedagogic underpinnings of VR use. It will then describe the Fieldscapes system as one example of a VR authoring system that will allow educators to create and share VR content, and how for the short-medium term a mix of VR and non-VR usage will need to be supported in order to cope with school ICT budgets, issues and concerns and different modes of use in and out of the classroom.
  • Marketing & Advertising in a personalized world: the impact of Augmented Reality Marketing & Advertising in a personalized world: the impact of Augmented Reality Nik Badminton, Futurist & CEO, Design:Culture:Mind, Josh Downs, BrightTALK & James Girling, AR/VR Channel Owner Recorded: Sep 13 2016 61 mins
    Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?

    Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:

    - Nik Badminton - Futurist & CEO at Design:Culture:Mind
    - Josh Downs - AR/VR Community Manager, BrightTALK
    - James Girling - AR & VR Channel Founder

    Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
  • The Social Future of Virtual Reality The Social Future of Virtual Reality Alice Bonasio, Technology Author and Journalist Recorded: Sep 13 2016 49 mins
    VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
  • How to use AI in designing the customer experience How to use AI in designing the customer experience Jon Cifuentes, CEO, FoundRobot Oct 25 2016 5:00 pm UTC 60 mins
    Smart marketers know that the sweet spot between AI and the org’s branding is where true customer engagement spikes. It’s not enough to give the customers what they want. It’s about giving them what they didn’t realize they wanted. Like how every time you upload a photo to your Facebook account -- its DeepFace artificial intelligence program suggests that you need to tag your friend. Or how Starwood’s bot butler “Botlr” has not only freed up staff time in Aloft properties but also underlined its brand’s enthusiasm for AI and machine learning technologies.

    It’s time to take that AI one step further. We’ll talk about how to build and design the customer experience by using AI and machine learning. We'll show you how successful companies are making tremendous strides in moving the needle toward optimized customer engagement. And what's more, we're going to show you how to get started today by taking the guesswork out of your marketing strategy.

    Join us for this hour long deep dive into using AI and machine learning to design the customer experience.

    After this webinar you'll:

    * Learn how to build a customer engagement strategy from the ground up using artificial intelligence.
    * Hear valuable tips on improving your customer engagement now
    * Get insight from top execs who have been down this road and have the best advice to design the customer experience. In this VB Live curated hour long workshop.

    * Jon Cifuentes, CEO, FoundRobot and VentureBeat analyst
    * Robert Hoffer, founder, Smarter Child
    * Chris Monberg, President and CTO, Boomtrain
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by Boomtrain
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Oct 27 2016 2:00 pm UTC 75 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Veronica Belmont, Product Manager, Growbot Oct 27 2016 5:00 pm UTC 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • Mobile Strategy: The Benefits of Using an Integrated Solution Mobile Strategy: The Benefits of Using an Integrated Solution Chris Marsh, Research Director at 451; Emil Stoychev Progress, Product Manager at Progress Digital Factory for Mobile Oct 27 2016 7:00 pm UTC 60 mins
    Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.
  • Big Data Drives Big Efficiency Big Data Drives Big Efficiency Matt Aslett - 451 Research Director, Data Platforms and Analytics with Aali Masood, Senior Director, Oracle Nov 1 2016 4:30 pm UTC 60 mins
    Improving the efficiency of existing processes is critical for enterprises, and one of the first proof points of many big data projects. In the long-term enterprises may be looking for big data to generate revenue from new projects and applications, but proving the potential benefits by improving the efficiency of existing business processes – such as optimizing supply chains, or accelerating compliance – is a good place to start. Additionally, operating more efficiently at lower cost and with lower risk enables an organization to redirect budget towards driving growth.

    Join Oracle and 451 Research for a webinar exploring how to make this operational efficiency possible through a combination of data management, statistical analysis and visualization.
  • Build the Rocket for Your Journey Build the Rocket for Your Journey Eva Tsai, VP Marketing and Business Operations, vArmour Nov 1 2016 6:00 pm UTC 45 mins
    Eva Tsai will share her experience as a woman in tech charting a journey spanning multiple disciplines and excelling as a strategic business leader, her thoughts on the challenges women are facing, both in entering and advancing in their careers, and what her recommendations are on both professional and personal fronts.

    Presenter Bio:
    Eva has extensive experience leading go-to-market transformation and managing company telemetry to drive growth worldwide. Her innovation and leadership has been recognized with significant industry awards and patents. She was selected by Silicon Valley Business Journal in 2015 as one of Silicon Valley's 100 Most Influential Women and won the 2014 Marketer That Matters™ award, sponsored by The Wall Street Journal. At vArmour, Eva has transformed the company into a growth machine via innovative and well-executed go-to-market strategy, insightful telemetry, and process optimization. vArmour has been named a “Company to Watch” by TechCrunch and a "Cool Vendor" by Gartner. Prior to vArmour, Eva held strategic roles at Citrix, BroadVision and Oracle. Eva holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.
  • Mobile game statistics every publisher needs to know for 2017 Mobile game statistics every publisher needs to know for 2017 David Rose, PocketGems Nov 2 2016 5:00 pm UTC 60 mins
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, PocketGems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • How to Effectively Localize Customer Support Content How to Effectively Localize Customer Support Content Tricia Rosetty, Content Strategy Mgr, Customer Experience, & Patrick McLoughlin, Sr. Localization Program Mgr, Eventbrite Nov 2 2016 5:00 pm UTC 60 mins
    The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?

    This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.

    Tricia and Patrick will cover:
    - how to present support content effectively in localized materials
    - what approaches are available for delivering translated content
    - and what are key success measures for your localized support content
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Nov 10 2016 6:00 pm UTC 60 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Nov 15 2016 8:30 pm UTC 30 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free executive session today
  • Organic: recipes for B2B social media success Organic: recipes for B2B social media success Charlie Sanchez, Social Media Manager, Fieldworks Marketing Nov 16 2016 3:00 pm UTC 45 mins
    “In world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Nov 16 2016 6:00 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Nov 17 2016 4:00 pm UTC 60 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Nov 22 2016 3:00 pm UTC 75 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Mobile Moments: Where and How your Brand Fits In Mobile Moments: Where and How your Brand Fits In Ted Schadler, VP & Principal Analyst, Forrester; Scott Anderson, Chief Marketing Officer, Sitecore Nov 29 2016 4:00 pm UTC 60 mins
    Mobile technology has reprogrammed our brains—we turn to our mobile devices the instant we want to know, buy, compare, connect, learn, and more. In a split second, wherever we are, we can tap or swipe our way to satisfaction.
    If your brand isn’t yet delivering experiences in context of these mobile moments, you risk being shunted aside in favor of nimbler competitors. Join us to hear a discussion on how to win on mobile with Forrester Vice President and Principal Analyst Ted Schadler. You’ll learn:

    • What the mobile mind shift means for consumer expectations and business opportunities
    • How to create your own mobile moment journey map
    • Why contextual content improves the effectiveness of mobile moments

    “Mobile” is much more than a channel or device—it’s wherever your digital interactions occur. Register now to hear why effective mobile moments rely on context marketing, how to get started, and what’s required in your technology to deliver mobile content in context.
  • Understanding Strategies for VR/AR in Business – Methods and Cases Understanding Strategies for VR/AR in Business – Methods and Cases Prof. Mark Skilton, Warwick Business School & Strategic Leader in Digital Strategy, enzen Nov 29 2016 4:00 pm UTC 45 mins
    The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.

    We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.

    We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
  • VR The Future of the Creative World VR The Future of the Creative World Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Nov 30 2016 5:00 pm UTC 45 mins
    Will Virtual Reality connect us to the world or separate us?

    Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Evan Schuman, Moderator Dec 7 2016 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat