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  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Recorded: Aug 23 2016 63 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • GamesBeat: How to build a thriving games community GamesBeat: How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Recorded: Aug 18 2016 61 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, content marketing, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn content marketing opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Alexis Fritzsche, Developer Partner Manager, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Recorded: Aug 18 2016 40 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • Multiscreen Video Best Practices Multiscreen Video Best Practices Thomas Deneke Recorded: Aug 18 2016 25 mins
    Welche Erfolgsfaktoren sichern bei mobiler Videowerbung eine hohe Reichweite und ein hohes Engagement? Welche Unterschiede bestehen zwischen den verschiedenen Generationen?

    Millward Brown Digital hat sich diesen Fragen zusammen mit IAB und Tremor Video gewidmet und die
    Antworten in dem Report „Multiscreen Video Best Practices“ zusammengestellt.

    Dieser Bericht beinhaltet die Ergebnisse einer Werbewirkungsstudie, die durchgeführt wurde um zu verstehen, welchen Einfluss verschiedene Spotlängen und Bildschirmgrößen auf die Werbewirkung haben.

    In unserem Webinar präsentieren wir Ihnen die Ergebnisse dieses Reports und geben Ihnen Empfehlungen, wie Sie ihre Videowerbung für den Einsatz auf verschiedenen Screens optimieren können.
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Recorded: Aug 17 2016 61 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Brian Monahan, Former CMO Walmart.com, CEO/Founder NewCo
    * Paul Mander, Director Solutions Consulting, mParticle
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today

    Sponsored by: mParticle
  • 5 Must-Haves for Successful Enterprise Mobile Apps (Part 1) 5 Must-Haves for Successful Enterprise Mobile Apps (Part 1) Alfred Chuang, CEO Magnet Systems Recorded: Aug 17 2016 20 mins
    From Facebook Messenger’s bots to the recent Pokémon Go craze, mobile apps are becoming the vehicles for some of the most disruptive consumer technologies today. Yet, enterprise mobile innovation continues to lag behind. As Gartner reported in June, the average mobile enterprise application development budget is actually shrinking even though demand for mobile apps in the enterprise is actually quite high.

    Join Alfred Chuang, CEO Magnet Systems, as he shares the five must-haves for implementing successful enterprise mobile apps – quickly and efficiently.
  • 6 Powerful Marketing Ideas for B2B Companies 6 Powerful Marketing Ideas for B2B Companies Catrinel Bartolomeu Recorded: Aug 17 2016 26 mins
    It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.

    But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
  • Content Strategy: Is your content connected to your customer? Content Strategy: Is your content connected to your customer? Mark Donkin, Managing Director and Karl Horton, Creative Director Recorded: Aug 17 2016 42 mins
    In this webinar from SuccessFlow, Mark Donkin, Managing Director and Karl Horton, Creative Director, will take you through the process of understanding your audience, to better align your content strategy and content marketing strategy with your customer journey. With a documented strategy, you will feel considerably less challenged and have the right tools to become more effective at content marketing. The end result being a more personalised and valuable journey for your customer, and creating consistent brand experience.
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Jason Allen, VP Multi-Channel, GameStop Recorded: Aug 16 2016 61 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting). Join Jason Allen from mega-retailer GameStop and Marissa Tarelton from RetailMeNot as they discuss how to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Jason Allen, VP, Multi-Channel at GameStop
    * Marissa Tarleton, CMO, RetailMeNot
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Recorded: Aug 11 2016 30 mins
    Recent studies show that people spend 80 percent of their time using only five apps on their smartphones. This makes monetizing apps even more difficult than it used to be.

    Not surprisingly, apps that have a chat element such as SnapChat, WhatsApp, and Facebook remain the most popular. Apps with less obvious but potentially higher benefits remain untouched. And as people are drawn away from apps to chatbots, app makers are faced with some difficult decisions.

    In the highly competitive world of mobile apps, how to monetize is an increasingly difficult challenge. And customizing a strategy for each app isn't always a scalable solution. Join VentureBeat expert Stewart Rogers and GSN Games executive Eyal Grundstein as they discuss the challenges facing app makers and how to address them.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • Gateway to Gamification: Using Pokemon Go to Connect with Bank Customers Gateway to Gamification: Using Pokemon Go to Connect with Bank Customers Suzan Szollar, Solution Manager at NCR/Digital Insight Recorded: Aug 11 2016 59 mins
    No doubt, you’ve heard about the mobile app that’s taken the world by storm. Within a week of going live in the US, Pokémon Go reached 26 million daily active users, approximately 60 percent of which were Millennials. Businesses across the country have taken notice and many have begun exploring ways to take advantage of this trend, such as leveraging proximity to Pokéstops and generating Pokémon-themed marketing content and campaigns.

    Suzan Szollar and a panel of some of our adventurous Digital Insight financial institution clients will discuss what they’ve tried, and what business goals may be supported by participating in augmented and virtual reality mobile gaming. They’ll also share our recommended approach to stepping into this space, and what’s on the horizon for Pokémon Go.
  • High Performance Mobile Growth & Retention: A Conversation with Andrew Chen High Performance Mobile Growth & Retention: A Conversation with Andrew Chen Andrew Chen, Growth at Uber Recorded: Aug 10 2016 45 mins
    Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

    Join Andrew Chen, growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

    - How to build a complementary strategy for mobile growth and retention
    - How to create a system of mobile growth built in and around the product
    - Predictions for the future of mobile growth and retention hacking
  • Mobile ROI: How to achieve massive results Mobile ROI: How to achieve massive results Jonathan Winters, Miniclip Games Recorded: Aug 4 2016 61 mins
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    Speakers
    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Director of Marketing Technology, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Recorded: Aug 3 2016 61 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Dave Myers, COO and Co-Founder, mParticle
    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * John Koetsier, Mobile Economist, TUNE
    * Rachael Brownell, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Massively engaged: Building mobile apps that inspire loyalty not just downloads Massively engaged: Building mobile apps that inspire loyalty not just downloads TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone Recorded: Jul 27 2016 62 mins
    If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money.

    Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science.

    Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to:
    • Leverage in-app personalization to build loyalty
    • Proactively seek and secure high levels of customer satisfaction
    • Increase customer retention rate
    • Raise revenue per user
    • Implement strategies that increase LTV and increase ARPU


    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Benjamin Weiss, Mobile Product Manager, Walgreens
    * Shahar Kaminitz, Founder & CEO, Insert
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by: Insert

    Register for this free executive level learning opportunity today!
  • Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Thomas Deneke Recorded: Jul 22 2016 32 mins
    Seit Jahren nimmt der Anteil von Online am Gesamtwerbekuchen zu. Unternehmen investieren verstärkt in Display- und Video-Formate. Doch viele der Kampagnen die wir sehen werden eins zu eins aus der Offlinewelt übertragen.

    Millward Brown’s AdReaction Studie zeigt, dass Online ganz andere Spielregeln gelten.

    Darauf haben wir mit der Entwicklung von Lösungen reagiert, welche die speziellen Anforderungen an Onlinewerbung berücksichtigen. Die Kombination von validierten Messgrößen mit Verhaltensmessung zeigt, welches Durchsetzungspotenzial die Werbemittel wirklich haben.

    In unserem Webinar zeigen wir Ihnen, wie erfolgreiche Onlinewerbung entwickelt wird.
  • CMO Checklist: Why brands should engage with bots CMO Checklist: Why brands should engage with bots Jon Cifuentes, Analyst, VentureBeat Recorded: Jul 21 2016 56 mins
    A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game.

    Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean?

    Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape.

    In this webinar, you’ll learn to:

    * Understand the importance of bots to brands
    * Know bot landscape and what it means for your business
    * Recognize the potential synergies and pitfalls between bots and brands

    Speakers:

    * Paul Gray, Director of Platform Services, Kik
    * Jon Cifuentest, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free executive leadership live event today!

    Sponsored by ArcTouch
  • ASO Master Class 4: The Terrible Truth About Black Hat ASO ASO Master Class 4: The Terrible Truth About Black Hat ASO Peggy Anne Salz, Analyst, VentureBeat Recorded: Jul 20 2016 28 mins
    Keyword stuffing, deceptive reviews, buying installs from a growing sector of Shuabang companies springing up across China. In a market where some app companies are harnessing these (and other) Black Hat ASO tactics to push their apps up the charts, you need to fight back — and fight smart. But you also need to choose your battles carefully, not squander your already limited resources.

    In Part 4 of this in-depth 8-part masterclass series built around the insights and advice compiled in our forthcoming VB Insight Practitioner’s Guide we help you to recognize how, when and where app companies are using Black Hat ASO tactics to manipulate algorithms, and how you can counter these tricky attacks with appropriate and effective strategies to get your app noticed (not banned) in the app store.

    Learn to optimize your app presence in a marketplace transformed by tidal wave of Black Hat ASO practices by attending this VentureBeat webinar with Gabriel Machuret — a world-leading ASO expert and author of the first book on the subject available via Amazon — and Peggy Anne Salz, author of the report.


    In this half hour masterclass, you'll:


    * Understand the "hard truth" around app store search and discovery mechanisms that are working against your app — and in favor of clever competitors.
    * Learn proven strategies and tactics to help 'bulletproof' your app against attacks.
    * Ignite your app appeal with the power of human user reviews to battle bots and Black Hat devotees.


    Speakers:

    * Peggy Anne Salz, VentureBeat analyst
    * Gabriel Machuret, world-leading ASO author and authority
    * Rachael Brownell, Moderator
  • IoT: Market Developments and Adoption IoT: Market Developments and Adoption Brian Partridge and Christian Renaud Recorded: Jul 20 2016 62 mins
    Internet of Things deployments are well underway across all industry verticals. In this webinar, Brian Partridge, VP, Mobility & Telecom, and Christian Renaud, Research Director, IoT, will review key technologies such as IoT platforms and security, potential M&A activity, and discuss recent research on edge and fog computing.
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Recorded: Jul 14 2016 32 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Christian Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free webinar today.
  • 4 Ways to Boost Mobile Engagement with Push Notifications 4 Ways to Boost Mobile Engagement with Push Notifications Lauren Wendland, Sr. Director of Customer Success, Leanplum Recorded: Jul 14 2016 25 mins
    We'll take a deep dive into the findings from out last two data science reports to better understand what factors affect app engagement. Specifically, we'll examine four key elements: platform, content, delivery type, and geographic region. If you can effectively personalize any combination of these factors using our tips and tactics, there’s a good chance you’ll see high user engagement.
  • Magnet Mobile Platform: A Deep Dive (Part 2) Magnet Mobile Platform: A Deep Dive (Part 2) Tom Ku, VP Enterprise Mobility Aug 30 2016 5:00 pm UTC 30 mins
    The journey to the mobile enterprise is a challenging one. Employees expect consumer-app-like experiences, business owners want sophisticated apps quickly and IT is dealing with maintaining current infrastructure while tackling other hot priorities such as moving to the cloud and big data.

    At Magnet, our mission is to help the enterprise move to mobile. Our enterprise-grade Magnet Mobile Platform empowers companies to build powerful and highly engaging mobile apps that take advantage of all the innovative features in the native OS.

    Join Tom Ku, VP Enterprise Mobility to learn more about the Magnet Mobile Platform and see how you can build and deploy successful enterprise mobile apps.
  • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Aug 30 2016 5:00 pm UTC 60 mins
    Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

    A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

    Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

    * Use the right technology to maximize LTV of app users
    * Optimize each user engagement to avoid app abandonment and churn
    * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers include:
    * Aaron Price, SVP of Marketing, Expedia
    * Rob Willey, VP of Marketing, TaskRabbit
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free executive session!

    Sponsored by: mParticle
  • BotBeat: B2B and B2C use case for bots BotBeat: B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Aug 30 2016 7:30 pm UTC 45 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    • Elements of a successful bot strategy
    • Where consumers prefer to interact with bots
    * In-depth discussion of the B2B use cases for bots

    Speakers include:
    * Amir Shevat, Head of Developer Relations, Slack
    * Robert Hoffer, "The Bot Father"
    • Jon Cifuentes, Analyst, VentureBeat
    • Rachael Brownell, Moderator, VentureBeat


    Register today for this free executive event.
  • Amplify your Christmas marketing: How to capture the attention of early shoppers Amplify your Christmas marketing: How to capture the attention of early shoppers Sara Hajjar (AdRoll), Lucy Tesseras (Marketing Week) Sep 7 2016 2:00 pm UTC 75 mins
    Savvy marketers are already planning their Christmas campaigns, tailoring their approach to win new business, maximise ROI and stay front-of-mind with customers and prospects.

    Join AdRoll and Marketing Week to find out what tactics and strategies can be used to prepare your business for digital-marketing domination this Christmas.

    Highlights include:

    oPlanning and delivering successful seasonal campaigns
    oSegmentation strategies and re-engagement tactics
    oMaximising historical data to drive sales this Christmas
    oUsing dynamic creative to drive higher conversion rates
    oExpanding reach across web, social and mobile

  • 5 ways to get more money from your mobile app 5 ways to get more money from your mobile app Maximo Cavazzani, CEO & Founder, Etermax (Trivia Crack) Sep 8 2016 7:30 pm UTC 30 mins
    Given that only a small portion of apps are utilized regularly (versus those downloaded), app publishers are faced with the difficulty of creating relationships with users, not just downloads. Take the world of freemium games, for example. Of those consumers downloading their games, only a very small portion actually bring money to the table.

    In fact, a recent report found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    VB'S own Stewart Rogers is going to sit down the CEO of TriviaCrack and talk about how to maximize mobile monetization through these ever-growing mobile touch points for whatever kind of app you have.

    Webinar attendees will learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users


    Speakers:
    * Maximo Cavazzani, CEO & Founder, Etermax (maker of Trivia Crack)
    * Jessy Hanley, VP Marketing & Customer Experience, GSN Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free event today!
  • The Social Future of Virtual Reality The Social Future of Virtual Reality Alice Bonasio, Technology Author and Journalist Sep 13 2016 10:00 am UTC 45 mins
    VR is sometimes perceived as an isolating technology, where the user is cut off entirely from the real world in order to be fully immersed in the virtual one. Yet this doesn’t take into account how much of our lives are lived online, and how our identities and relationships are already built in connected virtual worlds. The Internet and social media have transformed every aspect of society by connecting people in ways that were previously unimaginable. Virtual Reality will build upon this interconnectedness, while at the same time making those connections much more compelling, meaningful and emotional. This introductory webinar will look at the unique aspects of the medium and ask how VR content producers can best leverage them to engage their audience.
  • Marketing & Advertising in a personalized world: the impact of Augmented Reality Marketing & Advertising in a personalized world: the impact of Augmented Reality Nik Badminton, Futurist & CEO, Design:Culture:Mind & Simon Gosling, Creative Evangelist, Happy Finish Sep 13 2016 1:00 pm UTC 45 mins
    Everyone knows what a huge success Pokemon Go has been - combining Augmented Reality with GPS location tracking. We can also see the impact of personalized ads “following us” when we visit different websites online... But how will we feel when we start seeing personalized location based marketing in the ‘real’ world, as Augmented Reality starts to change the way we experience supermarkets, high streets, and even getting around on public transport?

    Join us as we speak to two highly regarded experts in the world of Augmented and Mixed Reality:

    - Nik Badminton - Futurist & CEO at Design:Culture:Mind
    - Simon Gosling - Creative Evangelist at Happy Finish

    Using Keichi Matsuda’s "Hyper-Reality" video as a starting point, we will be asking where we think boundaries will be set by consumers and how much our lives will change as a result of Augmented Reality infiltrating our daily lives.
  • VR in Education: Moving the Classroom to Mars (and other field trips)! VR in Education: Moving the Classroom to Mars (and other field trips)! David Burden - CEO, Daden Limited, an immersive learning and visualisation company Sep 13 2016 2:00 pm UTC 45 mins
    For years, even decades, people have talked about how virtual and augmented reality and technologies could be used in the classroom, but it is only with the current wave of consumer VR devices that there is in schools on a large scale is becoming practicable. But to be effective we need to understand the pedagogic basis on which such technologies can be used, and provide the tool for teachers to be able to create their own VR experiences tailored to their own students.

    This presentation will look at the scope for the use of VR technologies in schools, describe some of the pioneering systems, and summarise the pedagogic underpinnings of VR use. It will then describe the Fieldscapes system as one example of a VR authoring system that will allow educators to create and share VR content, and how for the short-medium term a mix of VR and non-VR usage will need to be supported in order to cope with school ICT budgets, issues and concerns and different modes of use in and out of the classroom.
  • Augmented Reality: Engaging a Minecraft Generation Augmented Reality: Engaging a Minecraft Generation Drew Minock - Education Program Manager, DAQRI Sep 13 2016 3:00 pm UTC 45 mins
    Why will kids sit for hours immersed in a Minecraft world, but have trouble staying engaged during class? As a group, we will discuss how new augmented reality (AR) tools give educators and students the power to:

    - Create meaningful learning experiences that combine the digital and physical worlds
    - Build interactive experiences to show and share knowledge with a global audience
    - Understand complex concepts
    - Retain information longer

    Together will we address how we can take existing curriculums, and enhance them to appeal to the Minecraft Generation.
  • AR & VR in Education - Going Beyond the Page! AR & VR in Education - Going Beyond the Page! Paige Brooks-Jeffiers - Director for Innovative Strategies, Office for Professional Development and Innovation Sep 13 2016 4:00 pm UTC 45 mins
    If a picture is worth a thousand words, what would an interactive picture be worth? What about an entire interactive world where you can learn, play, and experiment in a safe environment?

    Student engagement is not only a 21st century buzz word, it is an important step in getting students to take on the responsibility of their own learning. Engaging students is not a new issue but, thanks to technology, there are now new ways to bring more engaging content to students – one example is through AR and VR.

    These new technologies are allowing students to get inside the content and learn from a different perspective - giving them a better understanding. Initial research is showing much improved engagement from the student’s perspective. Join us for some ideas on using AR and VR to go beyond the page and improve your students' engagement.
  • Social VR: Empowering Individuals and Effecting Positive Change Social VR: Empowering Individuals and Effecting Positive Change Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Sep 13 2016 4:00 pm UTC 45 mins
    Virtual Reality puts you on the other side of the computer screen, but it isn’t all about games. VR has the ability to enable individuals, bring them together and invoke true empathy and feelings. This technology has the potential to change people’s lives for the better.

    Join us for an informative discussion of the power of Social VR.

    Ryan A Bell talks about the beginning of content creation in VR, how it fits into social and a very powerful case study of one nonprofit utilizing the empathy machine to reach the masses. Rob Crasco talks about the power of virtual worlds to empower people, bring them together and create true connections across the globe.
  • Fuel sales by 50% using social analytics Fuel sales by 50% using social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 13 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you are missing valuable data from your users that will increase conversions.

    Anyone can call themselves a social media expert these days -- but what really separates the wheat from the chaff is whether you know how to spin those social media analytics into gold. The good news? We're here to help. We've gathered data from our own VB Insight reports, and selected two experts who have built their business on the backs of their social media empires. They have the goods. Now it's your turn.

    In this free webinar, join VB's own Stewart Rogers, Chrissy Hansen, Director of Marketing, from Reverb and Ethan Smith, Chief Growth Officer, from Yummly experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    From this webinar, you'll learn to:

    * Gather the right data from your users
    * Utilize social analytics to target the right consumers
    * Translate social interactions into sales
    * Increase brand awareness in a way that feeds the bottom line


    Speakers:
    * Chrissy Hansen, Director of Marketing, Reverb
    * Ethan Smith, Chief Growth Officer, Yummly
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free webinar

    Sponsored by Sysomos
  • Virtual Reality is About to Change Everything: Developing VR Innovation Strategy Virtual Reality is About to Change Everything: Developing VR Innovation Strategy David Mullett, Virtual Reality Content Innovator, Virtualize Sep 14 2016 3:00 pm UTC 45 mins
    We are on the doorstep of the biggest tech revolution in the history of the world. This new digital universe is a virtual reality ecosystem that is a convergence of a range of exploding technologies - virtual and augmented reality, AI, cloud computing, nano, wifi penetration - to name just a few. The radical toolkit provided by VR will transform every industry and sector across the board and even create new ones along the way.

    Every brand and company needs to start thinking strategically now about how they port their existing business into the new VR computation platform.

    - What is your VR strategy?

    - How can you bring VR to your business to create profound solutions that will define a next generation of your companies offerings?

    This talk will be big picture thinking around how you can 'virtualize' your brand and company with strategic VR innovation. We'll talk the types of things you need to be thinking about as we make the leap in the new virtual world web and beyond.
  • Reaching customers across channels: Effective omnichannel personalization Reaching customers across channels: Effective omnichannel personalization Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 14 2016 5:00 pm UTC 60 mins
    The modern customer expects brand communications that are extremely relevant, timely, and on point. The truly omnichannel marketer needs to account for these increasingly sophisticated customers as they move between devices and platforms. From data mining to web analytics, savvy marketers know that finding and keeping consumers across channels rests squarely on the ability to personalize communications.

    Elements of personalization across channels include conversion reporting and analysis, platform-based analysis such as Facebook Insights and mobile app analytics, and customer-based analytics to create accurate segmentation, attribution and predictive modeling.

    By using these and other tools, marketers can capture and keep customers by targeting, testing, and personalizing communications across channels and platforms. Join VB experts and other panelists as the steps to omnichannel personalization are identified.

    Webinar attendees will learn how to:

    • Understand omnichannel engagement and personalization strategies
    • Create a segment of one approach to marketing
    • Enable collaborative filtering
    • Build custom email campaigns that increase customer engagement

    Speakers:
    * Carol Wentworth, SVP, Performance Bicycle
    • Stewart Rogers, Director of Marketing Technology, VentureBeat
    • Rachael Brownell, Moderator, VentureBeat


    Register for this free executive event today!

    Sponsored by Blueshift
  • 8 Ways Video Can Supercharge the Bottom of Your Funnel 8 Ways Video Can Supercharge the Bottom of Your Funnel Joe Gelata, Head of Global Revenue Operations, Vidyard Sep 15 2016 4:00 pm UTC 45 mins
    Video is a very persuasive medium; it’s engaging and leads can use it to make their way through the entire funnel at their own pace – all you have to do is set up the content journey. At the bottom of the funnel, video can help you seal the deal when it comes to closing and can even help you post-purchase when you want to reinforce that you were the right choice.

    In this webinar, we will share tips on how real-world B2B marketers can use video to turn late stage prospects into buyers. We'll also cover:

    • 8 different video types to support the BoFu
    • How to map your content to different stages of the funnel
    • What information your potential buyers are looking for
    • How to connect your video marketing campaigns to ROI
  • How to Make Video for Mobile Audiences - Brella Productions How to Make Video for Mobile Audiences - Brella Productions Mark Mallchok, Director of Accounts; Dave Less, Director of Video; Mark Rochon, Content Team Manager Sep 15 2016 5:00 pm UTC 60 mins
    Brella Productions’ Director of Video, Dave Less, and Content Team Manager, Mark Rochon join forces with Brella's Account Director, Mark Mallchok, to explore how one of the most important questions ask when making a marketing video is not just who is my audience, but how are they viewing the video? David, Mark and Mark will discuss the different approaches required for mobile video from the storytelling and the aesthetic/technical perspective. Can you be sure that your audience will have the audio turned on? Why does direct address to camera work so well for mobile? What’s the ideal length for a mobile video? Could a slick, commercial style video actually be less successful than a playful more personal story? Addressing these ideas through the concepts of mobile aesthetics, user authenticity, personalization, humor, narrative, and serialization, David Mark, and Mark explain how to optimize your video marketing for the vast mobile audience.
  • Authentic Brands and Their Emotional Connection With Fans Authentic Brands and Their Emotional Connection With Fans Liz Miller, CMO Council, Jill Cress, Mastercard, Andrew Shripka, Kellogg's and John McGarr, Fresh Squeezed Ideas Sep 21 2016 5:00 pm UTC 75 mins
    Winning hearts and minds is a continuing challenge for marketers seeking to connect with consumers on an emotional, cultural or behavioral level. Whether you run marketing for a distinguished, dynamic or developing brand, there is always a need to continually search for ways to stay relevant, real and rewarding for customers.

    Drawing on best practices and perspectives from the CMO Council’s latest report, titled “Building Brands That Attract and Engage Fans,” this upcoming webinar will feature both brand leaders and domain experts.

    Topics to be explored include:

    -The roots of brand attraction and cognitive connection
    -How to survive and prosper amid market diversity and change
    -The intersection of cultural and behavioral economics
    -The essential ingredients for authenticity and credibility
    -Fresh thinking on new ways to invigorate and magnetize brands 

    Webinar participants will include Liz Miller, SVP Marketing from CMO Council, Jill Cress, Executive Vice President Consumer Marketing at Mastercard, Andrew Shripka, Associate Director Brand Marketing at Kellogg's and author John McGarr, President of Fresh Squeezed Ideas.
  • No theory or waffle – just 10 great personalisation campaigns No theory or waffle – just 10 great personalisation campaigns Mindi Chahal (Marketing Week), Andrew Furlong (CRO Director at RedEye) Sep 27 2016 2:00 pm UTC 75 mins
    Personalisation is the key to boosting sales, customer loyalty and conversion, yet only a handful of brands are doing it. How’s this for startling? 72% of companies say they know they need to implement personalisation but aren’t sure how to do it.

    Well that’s where we come in. Andrew Furlong, RedEye’s CRO Director, will not only explain the importance of personalisation, but give real, tangible actions you can take to start ramping up your personalisation efforts. We’ll be focussing on real-life campaign examples you can take away and implement quickly to rapidly see increased conversion, loyalty and ROI.
  • Social appetizing: Winning at the intersection between social ads and apps Social appetizing: Winning at the intersection between social ads and apps Phillip Morelock, Chief Digital Officer and CRO, Playboy Oct 20 2016 7:30 pm UTC 30 mins
    Social appetizing, driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach, is often a missed opportunity for companies. Part user-acquisition, part smart social advertising, the world of social appetizing can be complicated and confusing. Leveraging social networks to push app downloads doesn't have to be.

    In 2015, 2 billion mobile users downloaded over 350 billion apps and spent approximately 76 percent more time on their devices than in 2014. Mary Meeker’s trend report estimates that the industry is under-spending on mobile ads by around $25 billion. And gaining high-quality users is harder than ever.

    Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to:

    • Maximize social app advertising (appetizing) without scaring customers away
    • Influence consumers within apps to leverage social for a 360 degree effect
    • Understand how social ads help drive the app economy
    • Find out what works, what doesn’t, and who is the rising star in social appetizing

    Speakers include:
    * Phillip Morelock, Chief Digital Officer and CRO, Playboy
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Rachael Brownell, Moderator, VentureBeat
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Stewart Rogers, Director of Marketing Technology, VentureBeat Oct 27 2016 5:00 pm UTC 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    Speakers:
    * Stewart Rogers, Director of Marketing Technology
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Nov 15 2016 8:30 pm UTC 30 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free executive session today
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Evan Schuman, Moderator Dec 7 2016 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat