• Join guest Julie Ask, Vice President at Forrester Research Inc. and Bill Schneider, Director of Product Marketing at Urban Airship.

    Mobile has fundamentally changed customer expectations. They expect access to anything, anytime, anywhere and in context. Organizations that are successfully navigating this shift are transforming their customer journey into mobile moments.

    In this webinar, we'll present strategies and technologies to help you navigate the new mobile mindshift and seamlessly stitch together a contextual view of your customers. New data listening technologies that bridge key customer events in an offline system like a CRM with the rich behavioral mobile data captured by Urban Airship, can make your messaging more personal and relevant. Studies have shown that segmentation on even one data attribute like location history can increase mobile response rates by 4-7x. Join us to hear how the leaders in mobile are winning the hearts and minds of the mobile customer.
  • Social media, email marketing, local search, back-office solutions, mobile marketing and more are the focus of the third edition of The Local Merchant Report and topics for discussion in this webinar.

    The report offers an inside look at 500+ local businesses to understand which platforms they trust most, how they manage spend, where they struggle in local digital marketing, and much more.

    Join Street Fight's research director David Card and report author Stephanie Miles for a review of the findings and insights into the implications and opportunities for improving local marketing results.

    http://streetfightmag.com/localmerchantreport2015
  • June 30, 2015, 10 am PST/ 1 pm EST

    Analyst: Jon Cifuentes, Research Analyst, VB Insight
    Expert Panel:
    Bobby Uhlenbrock, CTO, Everything But The House
    Danny Hsia, Head of Email and CRM, LivingSocial


    Moderator: Wendy Schuchart, Analyst, VentureBeat

    Sponsored by SparkPost by Message Systems

    This webinar will be based on Jon Cifuentes' VB Insight report, published in May 2015.


    Over 84% of marketers think email contact is important for building brand loyalty -- the thing about email? It works. It works well. It might even work so well that marketers are satisfied with the ROI and don't even know to mine the tools for more gold. In the latest VB Insight report, we learn that a third of marketers don't even know what kinds of devices are opening their emails. And that's leaving money on the table.

    In this webinar, VB Insight analyst Jon Cifuentes will dig deep into email marketing, providing an overview for proven ROI, desired volume and velocity of email.

    With this webinar, you'll:

    Gain a greater understanding of email marketing ROI, volume and ideal velocity
    Learn strategies and competencies for running a great email program
    Develop new methods for email subscriber acquisition
    Understand best practices for email validation and email hygiene


    Check out VB Insight to access Jon's Email Marketing report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • June 25, 2015 at 10 am PST/ 1 pm EST


    We are on the verge of a new era of smart connected things, where devices and machines are much more intuitive, simplifying and enriching our daily lives. As smart devices pack more powerful processors and sensors, they will become more aware of our preferences and surroundings, anticipate our needs, and provide us with relevant information at the right time. As machines of the future begin to see and hear in 3D through computer vision and perceive and understand through machine learning, new worlds of possibilities open. Cars, machines, robots, and other smart devices will become autonomous, anticipating outcomes far faster and more accurately.

    In this webinar, we’ll dig into how industry leaders are using cognitive technologies, such as machine learning, computer vision, and always-on sensing to reshape industries, including transportation, healthcare, banking and retail. Can your business keep up with the disruption that will be caused by these technologies? How can device intelligence add value to your organization? How can you balance the benefits of device intelligence with associated risks?

    In this webinar, you’ll:

    -Find out how you can drive innovations and create new business opportunities through these technologies

    - Discover ways cognitive technologies can help businesses drive revenue in unexpected -- and uncharted – ways

    -Balance the benefits of device intelligence and user privacy

    -Get the scoop on why on-device intelligence will be key in the new era of smart connected things

    - Realize the role of cognitive technologies and biometrics on securing your organization’s critical devices

    Speakers:

    Maged Zaki, Director of Technical Marketing, Qualcomm Technologies, Inc.
    Jim McGregor, Principal analyst and founder, TIRIAS Research
    Russ Fadel, President and General Manager; ThingWorx
    Chris Clayton, Senior vice president, business development; ColdLight

    Sponsored by Qualcomm
  • B2B marketing and sales teams are on a constant quest to improve upon their revenue-generating efforts, and the tasks involved — seeking out new business, creating a seamless buyer experience, building and tracking campaign efforts — all require significant time and effort.

    What if there was a way marketers and sales teams could save time and effort and increase revenue generation at the same time?

    Enter, your technology toolbox. With Pardot marketing automation, marketing and sales teams can maximize campaign efforts, boost productivity, and shorten sales cycles — yielding consequential benefits both marketing and sales teams. Join us for a quick 40-minute look at how Pardot can:

    - help generate new business
    - identify quality leads for quick conversion
    - create a faster, smoother buyer’s journey
    - prove real results

    Also hear from an awesome Pardot client, Gina Spero, Marketing Automation Manager at Mimeo, as she describes how using Pardot has helped their business!
  • June 24, 10 am PST/1 pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Ian Woods: Chief Engagement Officer; IMM
    Brian Witlin; COO and Mobile; Yummly

    Moderator: Wendy Schuchart, analyst; VentureBeat

    Abstract:

    If you're only focusing on push notifications with your MMA solutions, you're leaving a lot of money on the table. We've got the inside story on the features used by the most successful mobile app teams ... and which vendors deliver those features. We'll also talk to industry insiders on how they're using MMA in ways you might not have thought of.

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    In this webinar, you'll learn:

    * Which features the most successful mobile app companies focus upon
    * Which MMA features you can't afford to ignore
    * How successful apps are using MMA in creative and unique ways

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Kahuna
  • Personalisation in advertising has become a hot topic for UK brands and marketers. Retargeting uses the power of personalisation to turn shopping basket abandoners into customers, but what else can it do?

    In this Marketing Week webinar join Shane Murphy, AdRoll’s director of EMEA marketing, as he walks through the insights from our survey of 250 European marketers and AdRoll retargeting campaign data from nearly 4,000 advertisers:

    • Real world use cases for retargeting in driving brand awareness, customer retention, and driving sales

    • Industry insight on social, mobile, and attribution

    • Retargeting and attribution best practices
  • Did you know that 73% of mobile customers say they're fed up with being shown irrelevant content?

    In this webinar Duncan Clark, Global Head of Research at Netbiscuits, will explain why you need to think differently about some familiar digital marketing metrics and how to use analytics to prove ROI on your content. Using concrete examples and case studies, we'll give you the tools you need to succeed with multiscreen content marketing. Including amongst others:

    * Content analysis blueprint: How to easily get started on improving your multiscreen content experience without getting swamped in data.

    * Case Study: Is my content mix increasing customer engagement across devices? And how much is my content costing me for every minute a user spends on my site?

    * Case Study: How to ensure you show the most relevant content to customers across different channels and devices.

    You'll come away with a clear plan of key steps to optimize your content marketing campaigns as well as tried-and-tested methodologies for proving the ROI on your content.
  • If you’ve been pouring both time and money into creating beautiful content marketing, then you’ll probably want to know how effective your assets actually are, right? We’ve compiled some practical examples for improving web traffic and customer engagement with content marketing campaigns across any screen.
  • In this hands-on tutorial, Netbiscuits uncovers some powerful content marketing insights that marketers can quickly and easily act upon to help them understand where they should be focusing their time and resources.
  • Whether currently engaging in online commerce or contemplating such a move in the future, successful CMOs are realizing that their customers want a personalized, frictionless purchasing experience. Consumers seek agile interactions, painless fulfillment, and a memorable experience. CMOs are increasingly embracing a new priority: Identifying new and recurring revenue opportunities and optimizing the consumer experience to maximize customer lifetime value. The good news is that the global digital consumer is ready to spend. According to analyst firm Ovum, global consumer spend on digital content will increase from $76 billion in 2013 to $145 billion in 2018, doubling in a short five-year span.

    Working in lockstep with CFOs, successful CMOs are implementing new strategies to price products and services, bill customers, offer seamless payment facilities, create new opportunities to retain customers, and grow recurring revenue streams – all while defining new business metrics to measure success in terms of customer lifetime value. They team with product management to identify new opportunities and even new products that meet their customers’ growing expectations for innovation, engagement and relevance.

    To address these new mandates for digital marketing, monetization, and frictionless commerce and experience, the CMO Council will be hosting an online webcast (06/18, 10am PST/1pm EST/5pm GMT) to discuss and debate the realities of transforming organizations, strategies and revenue models and develop winning strategies to successfully navigate the online revenue maze. Vindicia, a subscription billing and recurring revenue leader that is driving the pace of the digital economy, will share expert perspectives, along with key questions that marketers must consider when building new digital revenue models.

    Speakers:
    Gene Hoffman, CEO/Chairman-Vindicia
    Miriam Volle, Business Marketing Communications Leader-Kaiser Permanente
    Vidya Vishal, Enterprise Growth Leader-Equifax
  • We caught up with Paul Berney, co-founder of mCordis, on how content marketers should think about the challenges of the multi screen world.
  • Social media is about people. The holy grail of marketing is currently personalization.

    And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

    More and more social media strategies are employing auto-response, auto-Retweet, auto-content generation, auto-whateverpossible tools. This goes against the grain of social media and is a recipe for getting out of touch with your constituents.

    As @JoshDSullivan of Booz Allen put it, “No machine can be a miracle cure. Humans have to find patterns, ask questions, make the connections.”

    • How can you do that?
    • How can you ensure that your social media team is not getting overwhelmed and side-tracked by too much data and technological stimuli?
    • How can you enable them to respond vs. react to stay at the top of their game?
  • We’ve entered an unprecedented age in B2B marketing.

    Today’s buyers are savvier, more connected, and more informed than ever before — and they’re well aware of the power they possess. When companies fail to deliver the smooth and personalized buyer experience that consumers have come to expect, favorable alternatives are little more than a Google search away; it’s no secret and it’s a challenge that all B2B organizations face.

    But here’s the bottom line that’s too-often forgotten: delivering a seamless buyer’s experience starts with seamless alignment internally. Marketing and sales must work together throughout the decision-making journey, sharing insights and updates and allowing each team to play to their greatest strengths.

    Enter, Pardot plus Salesforce Engage. Join us on June 11th for this 30-minute webinar, as we explore the capabilities of these two powerful tools and discuss how they can streamline workflows to enable joint sales and marketing success. Attendees will learn how to:

    - provide real-time visibility into a prospect’s digital engagements
    - deliver content to prospects how and when they want it
    - translate data into actionable insights for both sales and marketing
  • May 28th, 10 am PST/1 pm EST

    Sponsored by: FollowAnalytics

    Abstract:

    If you think MMA is just a toy for small hip startup game companies -- you'd be wrong. From car companies like Kia and Land Rover to banking companies like ING and retailers like Starbucks, Walgreens and Macy's, enterprises are leading the charge in this space -- and winning the fight for marketshare in their verticals. When it comes to mobile marketing automation, the enterprise has a unique problem -- many MMA solutions are built for small app dev houses and don't have a feature set equipped to tackle enterprise-grade demands.

    VB Insight surveyed 375 mobile developers and 1.8 million apps to uncover the hottest MMA solutions. We also figured out the best bets for the big guys and some best practices from industry leaders.

    What you'll learn

    •How top enterprises are using mobile marketing automation to reach their audience
    •How to MMA can be the x-factor for achieving value back to the organization
    •VB Insight’s best bets for mobile marketing automation solutions for the enterprise


    Speakers:
    John Koetsier: VP Research; VentureBeat
    Gregg Colvin, Former COO, UM Worldwide
    Scott Carlis; VP Digital, Social Media and Marketing, AEG Global Partnership


    Moderator: Wendy Schuchart, analyst; VentureBeat
  • Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.

    Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.

    Join us as Phil Simpson, Pardot Sales Manager, and Dustin Tattoli, Digital Marketing Specialist-Integrated Project Management Company, Inc., as they give us an inside look at how Pardot can help align your marketing and sales teams by:

    - Providing the insight sales needs to lead the conversation
    - Allowing marketing to effortlessly nurture leads to a sales-ready state
    - Identifying target buyers and key stakeholders, and more.
  • More than half of all programmatic display dollars are expected to go to mobile this year. However, a few myths regarding mobile continue to persist and are keeping brand advertisers from taking a more holistic approach to their marketing. With the explosion of mobile, it is imperative that marketers better understand how they can activate the vast amount of consumer data already at their fingertips to more effectively allocate their marketing spend and maximize returns.

    In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals across all screens.
  • The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand what makes a customer buy. In a recent CMO Council study, only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.

    So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.

    While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.

    The CMO Council, in partnership with Trillium, will host an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we will explore how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.
  • April 30th 10am PST / 1pm EST

    Speakers:
    John Koetsier: VP Research; VentureBeat
    Andrew Laffoon: CEO & Co-Founder; Mixbook
    Erik Tarui, VP Marketing and CRM, textPlus

    Moderator: Wendy Schuchart, analyst; VentureBeat

    Abstract:

    Is Mobile Marketing Automation the silver bullet to your apps success? How do you successfully leverage mobile marketing automation solutions to meet your business needs? With an increasingly complex market landscape, which solutions are tailored to your business?

    We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.

    Join us to learn how to successfully leverage mobile marketing automation to your advantage.

    Sponsored by: Swrve
  • This webinar is a guide for marketers to initiate a marketing transformation across their organisation.

    Marketing is often stifled by business culture and is either not positioned to champion the important issue of change, or is reluctant to try.

    Marketing Transformation is a step-by-step journey that requires you to establish where you are now, where you want to get to and to plot your route from A to B.

    Blue Group’s Jim Kelly will discuss:

    -The Marketing Transformation Roadmap
    -Establishing where you are now
    -Defining your vision
    -Key considerations of transformation
    -The technology, people, process, data and culture components

    Register for this webinar to start your transformation.
  • From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.

    How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
  • To win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems simple, more often than not these teams aren’t playing by the same rules. Join us as we dive into how you can referee the following common marketing and sales scuffles:

    - Countless dead-end calls: your sales reps complain that all the leads sent over by marketing are a waste of their time
    - Operating in the dark: marketing doesn’t know what happens to their leads, and sales doesn’t know where to start their conversations — how can either expect to deliver a personalized customer experience?
    - Reps gone rogue: your marketing team is concerned about the content of messages that sales is sending to prospects

    Tune in on April 21st, as Bob Kelly, Founder & Chairman - Sales Management Association, and Katie Doyle, Product Marketing Director - Pardot, walk through how to address these scenarios and eliminate common roadblocks on the path to becoming a sales and marketing super team.
  • The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.

    To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, will host a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation will be brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.
  • Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction

    The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.

    In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
  • Date and time: July 15, 2015; 10 am PST/1 pm EST

    Analyst: Andrew Jones, VentureBeat
    Panel of Experts:
    Greg Petro, Chief Executive Officer, First Insight
    Rich Lesperance, VP Digital Marketing and CRM, GrubHub

    Sponsored by Autopilot

    Abstract:

    Personalization is critical to the success of your business model. Many of the most innovative and beloved companies in recent history -- think Facebook, Amazon, Google, Netflix, Pandora, Spotify and Hulu, just to name a few -- have transformed customer expectations and disrupted their individual industries. Now customers expect it. It increases clicks, open rates and conversions -- usually by pretty substantial margins. But -- how do you DO it?

    The process is different at every step of the customer journey and there's a lot that goes into personalization. What's more, there's a lot more ways to reach your customers than ever. Personalizing display ads is very different from personalizing emails or a mobile app experience. The data, content, and delivery mechanisms necessary to personalize those messages changes -- and so should your strategy.

    We're taking a holistic look at the art of personalization -- from customer expectations to ROI. We'll show you a new way of looking at identity -- from both the customer's behavior to predicting their behaviors.

    In this webinar, you'll:

    * Learn how to collect data that helps visualize the customer's journey
    * Get tips on one of the biggest challenges to increasing the ROI of marketing automation
    * Access the theory of identity enrichment
    * Gain insight into best practices for personalization in different channels

    Register for this webinar today and get started doing personalization right!
  • Millennial consumers have different needs, wants and behaviours when compared to more traditional consumers that brands have typically engaged with. Many brands are struggling to find the best approach to engaging with this group and time is running out as Millennials are growing in purchasing power and will very quickly represent a very large proportion of brands’ market share.

    During this webinar 3radical will expose what motivates Millennials. Will Stuart-Jones will present on what drives their attitudes and behaviours as well as the challenges brands marketers face in reaching them. He will then present a range of best practice techniques to help marketers gain a competitive edge by creating a fun, challenging and rewarding brand experience that drives long term profitable engagement with Millenials; via their preferred channel of choice – ‘mobile first'.
  • July 23, 2015 at 10 am PST / 1 pm EST

    Speakers:
    John Koetsier, VP Research, VentureBeat
    Anne-Marie Kline, Senior Vice President of Marketing, Living Proof
    More speakers TBA

    Abstract:

    Advertising used to be simple. As the number of potential advertisers and publishers grew, however, it was nearly impossible to track down and maintain a handle on all direct media buying processes. That is when ad networks were born – to help marketers scale in a fragmented world. With all this complexity, advertisers just can't keep up. There's a $25 billion -- that's with a B -- mobile advertising gap.

    So what are you going to do about it? And how do you start pulling in the mad revenue that's waiting to be taken?

    We'll share the findings of our most recent VB Insight report on mobile advertising, chock full of advice to help you understand the mobile advertising ecosystem. We've got the best practices for mobile advertising and the five biggest mistakes you can make as a marketer in this space. And best of all, we'll walk through the best ad networks for various use cases.



    This webinar will be based on John Koetsier’s VB Insight report, which published in June, 2015.

    Check out VB Insight to access John's Mobile Advertising report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Join us on 29th July for a webinar looking at how to make the most of your entry into the Masters of Marketing. Covering the entry process, what to include, some ideas to help capture the judges attention, as well as some hints and tips to help you showcase your work in the best possible light.
  • Mobile is taking over as the pre-eminent way companies connect with customers.

    For sales. For service. For feedback. For support. For … everything.

    In just 8 years, smartphones have taken over the world. In just 3.5 years, smartphone media consumption has overtaken television. In just 5 years, we have been talking on our phones the same amount, but our data usage has skyrocketed more than 3400%. Mobile commerce has jumped 123% just in the first quarter of this year. It's happening. It's happening right now.

    We're taking a hard look at how mobile is the new normal. Your customers expect it. Business demands it. Mobile marketing automation is only used by 1.5% of businesses today -- and those businesses are making a killing because they understand the unique relationships we have grown to expect with our mobile devices.

    In this webinar, you'll:

    * Learn how psychology meets technology with mobile marketing automation
    * Improve customer engagement and retention through marketing efforts
    * Get a running start on using the mobile revolution to drive massive engagement

    Speakers: John Koetsier, VP Research, VentureBeat
    More speakers TBD

    Sponsored by LeanPlum
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Jon Cifuentes' VB Insight report, which will be published in July, 2015.

    Check out VB Insight to access Jon's Marketing Analytics report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details to be announced.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in August, 2015.

    Check out VB Insight to access John's Mobile User Acquisition report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in August, 2015.

    Check out VB Insight to access John's Mobile Monetization report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in July, 2015.

    Check out VB Insight to access John's CRM & SFA report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on Andrew Jones' ID Unification report, which will be published in July, 2015.

    Check out VB Insight to access Andrew's ID Unification report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details to be announced.
  • Chief marketing officers are being challenged to fortify their positions, expand authority and assert ownership of critical leadership roles in their organizations. They are surrounded by title inflation in the C-suite with multiplying turfs and sub-divisions of responsibility, including “chiefs” of revenue, digital, data, customer experience, relationships, insights and innovation. In many organizations, marketing still struggles for legitimacy and credibility.

    While the appointment of a CMO sends the right signal, the credentials, character and capability of this emerging C-level executive member are of critical importance to internal acceptance and permanency. A true CMO must be the CEO-in-waiting, groomed in all aspects of the business and a true leader and value-setter for the organization. Many CMOs aspire to this role, but few make it to the corner office and even less serve on corporate boards. As the realities and requirements for a CMO are reflected in the selection and appointment process, this is likely to change.

    Today’s increasingly complex, distributed and digitally driven marketing ecosystem is putting pressure on global marketers to better integrate and manage data, best of breed solutions, creative resources, brand assets and go-to-market functions. While digital marketing complexity is enormous—providing most CMOs with major transformation challenges—many are thriving on new customer insights and campaign measurement tools that make a strong case for marketing value, spend and sales pipeline contributions. They are collaborating at unprecedented levels with CFOs, CIOs and COOs, as well as establishing themselves as market experts, customer experience architects, and well-informed global strategists.

    Further webcast details to be announced.
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Networks report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in December, 2015.

    Check out VB Insight to access John's new report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com
  • Date & Time are TBD and are subject to change.

    Abstract: Stay tuned for more details!

    This webinar will be based on John Koetsier’s VB Insight report, which will be published in November, 2015.

    Check out VB Insight to access John's Mobile Ad Network report, and to access the latest research on Marketing Technology: http://insight.venturebeat.com