Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.
Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.
Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.
Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.
In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.
In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.
This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
With consumers expecting more from brands to tempt them to engage, and the explosion in smartphones as a key communication channel, marketers need to adapt their current strategies to win.
3radical are teaming up with Forrester Research to present a webinar on the current hot topic of how "Gamification of Mobile Marketing" can deliver a competitive advantage to brands.
Mike Talbot Chief Visionary and Rusty Warner, Principal Analyst at Forrester Research, will cover topics including :
- Why is mobile a strategic channel for brands in the world of the connected consumer?
- How does gamification and contextual relevance drive consumer engagement?
They will also bring the information to life with :
- Expert best practice tips and advice on how brands can develop a winning mobile gamification strategy
- Examples of how brands are succesfully driving consumer engagement with mobile gamification
Don't miss out, sign up for this free webinar now.
Want to understand what Mobile Gamification is and how your brand can leverage it to drive more business? Then watch our brief introductory video which explains the key challenges marketers face today and how the 3radical platform addresses them.
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.
Please join our webcast on November 20 at 10am PT/1pm ET as we delve into our recent study, “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity,” where the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.
Joy Armitage, Social media and Innovation Director will talk about how dunnhumby and Batiste used word of mouth to change perception and educate customers about the benefits of their new range. The presentation will cover how BzzAgent used their unique targeting capabilities to engage with Batiste’s most socially active customers and get them talking about the power of the Batiste range.
A new study by the Chief Marketing Officer (CMO) Council and Tealium shows that business and marketing performance improvements are directly related to having a formal roadmap for managing digital marketing technologies and integrating the data produced from multiplying customer touchpoints.
This webcast will discuss the findings of the report—titled “Quantify How Well You Unify”—which explores the degree to which chief marketers are architecting digital marketing technology strategies and unifying and extracting value from multiplying customer data sources.
Join Gimbal, Urban Airship and guest Forrester Research, Inc. for a live webinar on October 29 at 1 p.m. Eastern to learn about:
• Forrester analyst Julie Ask tell how developing a messaging strategy based on "mobile moments" can transform your mobile engagement strategy
• How to intelligently message your guests "in the moment" based off where they are in their shopper journey
• Best practices to use real-time and historical location data to learn about consumer traffic patterns and identify messaging opportunities
• How to leverage a users context: where they are, where they’ve been, what they like and how they want to receive messages
• How targeting boosts mobile message response rates four to seven times greater than non-targeted messages
This session is designed for Modern Marketers who understand the demand for a fully integrated, personalised customer experience across all channels, including social media. This webinar will outline the key elements of Social Marketing including the ability to listen, convert and engage your best advocates that spend more and drive a greater lifetime value.
You will learn:
· How to Identify social trends and opportunities through listening to your audience, advocates and competitors
· The components required for an integrated lead generation campaign across traditional and non-traditional channels that mirrors a landing page created in Eloqua
· A method to promote a campaign across multiple social channels simultaneously via SCAPP integration
· How to measure a campaign in social channels via Campaign ID & Dynamic Link Tracking integrations
· How to create a cost-effective, hyper-targeted paid media campaign in Facebook via Custom Audience integration
In its recent launch announcement, Apple did more than hype a nifty watch and a ground-breaking mobile payment solution. With iOS8, Apple has made push notifications interactive, letting you engage with your customers in a whole new way.
The webinar, scheduled for October 15, will review Urban Airship’s Fall 2014 release which includes a number of significant enhancements. We’ll cover:
• What's in iOS 8 that matters for messaging
• Urban Airship cross-platform interactive notifications
• Using Widgets in iPhone and Android for messaging
• Conversion tracking
• A/B testing of push messages
Product experts from Urban Airship will be on hand to discuss these topics and address questions and comments.
A breathtaking three-day occasion at CityCenter, Las Vegas - IMPACT14 featured distinguished keynote speakers on vital Internet marketing topics, a series of breakout sessions presented by the industry’s leading experts and recognized the winners of the 2014 IMPACT Awards.
Join marketing technology platform Turn and data provider VisualDNA for a 45 minute discussion about making data your competitive advantage by turning insights into actions. Utilise these powerful tools to achieve a greater return from your digital investment.
Discover how to:
• Align digital analytics with your key business goals
• Utilise the full power of 1st, 2nd and 3rd party data
• Leverage lookalike modelling techniques to find new prospects
• Identify gaps and deficiencies in your current data approach
• Optimise online performance to increase lifelong customer value
In our first conversation around the new requirements for today’s digital CMO, we learned that CMOs still have work to do specific to building a robust digital marketing and engagement practice.
In this latest discussion of the to-do list for today’s digital CMO, we will focus on this issue of social preparedness. What has been holding marketing back from truly understanding where and how social can be leveraged? Where can social media impact the advancement of today’s business agenda? How are we using this channel to listen and better understand the customer, from their issues and challenges to their needs and behaviors?
Join the CMO Council, together with IBM, as we explore these new priorities and the required to-do list for the senior-level marketer. This one-hour webcast will focus on how these industry leaders are shaping their own social strategies, teams and businesses for future success. From achieving a deeper understanding of the customer to creating new channels to loyalty and revenue, our speakers will share their own views on the evolving requirements and new emerging challenges being faced in this age of digital, social and mobile engagement.
Mary Anne Hensley, Executive Editor for the CMO Council's PeerSphere magazine, CMO Council
Linda Ban, Global C-Suite Studies Director, IBM
Sean Kapoor, Vice President, Global Marketing,Harman International
All publishers want to increase the value of their ad inventory while advertisers are demanding increasingly higher conversion rates. Both need to keep consumers happy, and coming back for the best content and experiences. Is there a world where publishers, advertisers and consumers can win?
This webinar will explore new mobile and contextual technology that makes that world a reality by unlocking the power of place. Schneidermike of Skyhook Wireless and Aaron Strout of WCG discuss how first-party mobile location data yields incredible insight into consumer behavior. It’s precisely that insight that will make advertising so relevant, it feels just like content.
Join ITX’s Executive Vice President of Strategy, Sean Flaherty and Paychex’s Director of Program, Product and UX, Jeremy Durham for an informational webinar that discuses how your technology plan can earn your company brand advocacy.
Abstract: As a marketer, brand advocacy is always your end goal. There is no better feeling than one of your customers, being so inspired by your solution and sharing that experience with their connections. In order to move clients to brand advocates, you must have a centralized technology strategy.
So what strategy do you choose? In the webinar, Sean Flaherty and Jeremy Durham will take you through the questions you must answer in order to obtain a technology plan that puts you on a track to inspire brand advocates. The key is to have technology solutions that are worthy of your brand and fully represent the experience clients and prospects can expect from partnering with your company. Creating digital experiences that engage, inform, inspire, and influence the people that matter to you most, where and when they need it, is critical to your success. With so many opportunities to explore, like mobile, social, and location-based offerings, the clever use of technology needs to be a differentiator for your business.
Be sure to listen in as Sean and Jeremy go through the steps and thought processes required to come up with a winning solution around your technology experiences.
What You Will Learn:
It’s important to understand why you do what you do.
Learn the steps you much achieve to obtain brand advocacy.
How various technology features can engage your users.
How various organizations aligned their top executives and executed their technology roadmaps
As consumers spend more time using mobile devices, it gets increasingly harder to capture their attention. Join Turn and our partners, Nexage and Precision Market Insights from Verizon, to explore best practices for targeting mobile users and engaging with them to meet your advertising goals.
Presenters are: Mark Balabanian VP Business & Corporate Development at Turn, Mark Connon CRO & EVP Corporate Development at Nexage, and Kyle West Director Sales at Precision Market Insights from Verizon.
Is your app helping you win the battle for screen time?
Consumers have hundreds of mobile moments every day, and every retailer is scrambling to get their fair share. Your customers are hitting web and mobile-commerce sites and entering stores every day with devices in-hand, pre-shopping, show rooming, and tweeting. How are you creating mobile moments that matter to your customers, letting you deliver relevant information and get profiling data in return? Your app, the newest owned media channel, has emerged as the best way to reach customers in a timely and relevant way that helps you build a dialog.
Join agency guest Chaotic Moon and Urban Airship on July 30 at 10 a.m. PST as we explore how your app can help you address some of the biggest issues facing retailers today:
• Connecting mobile to in-store visits and purchases
• Personalizing customer experiences
• Maximizing revenue through store, web, mobile web and app
• Loyalty and downstream revenue
• App adoption and usage
This webinar will look at:
- Industry trends and insights as to why it’s now essential for businesses to look at customer service and customer experience to deliver marketing ROI
- Successful strategies to create customer loyalty using data insight to drive relevant, personalised customer experiences across channels
- How to use astute data insight to deliver consumer value
- Techniques and strategies for delivering better customer experience
Much has been reported about the new technology buying power of the CMO, and it appears that savvy CMOs have fully embraced the role that technology plays in effectively reaching and engaging their digital customers. But all too often, marketers are buying technology first without clearly thinking through their strategy, goals and processes. According to new research by the CMO Council, only 19 percent of senior marketers believe that their back-office systems and technologies enable their companies to live up to their marketing claims and customer experience promises.
A new mindset is needed as CMOs become more seasoned marketing technologists. These new mandates will require a more rigorous and strategic approach to technology investment and application.
Join the CMO Council as we speak with Sheryl Pattek, Vice President and Principal Analyst with Forrester Research, and Tracy Hansen, Chief Marketing Officer of Tealium, as we debate and discuss the role that the CMO needs to play in selecting the best solutions to drive marketing and overall business success.
The hour-long interactive webcast will identify the key components of a winning technology strategy; define how CMOs should engage in the road map development and vendor selection process; and explore how CMOs must assess their long-term role as technologists.
From how to maximize your technology investments to achieving the “holy grail” of marketing, this webcast will look to uncover best practices from leading marketing technologists and experts.
• Liz Miller, Senior Vice President, CMO Council
• Sheryl Pattek, Vice President, Principal Analyst Serving CMOs, Forrester Research
• Tracy Hansen, CMO, Tealium
The Internet of Things and massive volumes of user generated digital data on thousands of connected devices makes it almost impossible to be effective at marketing unless organizations become data driven.
Big data is overwhelming. Big data analytics is the solution. But it is only effective when used strategically. Big Data Analytics gives a marketer the necessary tools to survive in this world of hyper-connectivity.
In this webinar, we discuss the new age solutions available for marketers to effectively manage their digital marketing campaigns and become smarter with their marketing strategy for highly profitable marketing programs.
Join the CMO Council as we explore how today’s marketing leaders are driving business performance across the customer-centric enterprise. During the one-hour session, we will focus on how the customer experience impacts business performance, profitability, competitive differentiation, loyalty, advocacy and affinity.
Liz Miller, SVP of Marketing at the CMO Council, will share advance findings from the soon-to-be announced study—titled “Mastering Adaptive Customer Engagements”—which surveyed more than 300 senior-level marketers to explore the journey toward a more connected and engaged customer experience model. She will delve into the core mandates and business objectives that modern marketers must manage in relation to the advancement of the business and how those relate to and impact customer experience management. You will also hear how best practices from leading-edge brands from around the world have helped mold new marketing strategies.
•Ariel Kelman, Vice President Worldwide Marketing, Amazon
•Ingrid Lindberg, Chief Experience Officer, Prime Therapeutics
•Bernard Chung, Senior Director of Global Solution Marketing–LOB, SAP
•Liz Miller, Senior Vice President of Marketing, CMO Council
Everyone who joins this webcast will also receive a complimentary copy of the executive summary of the final report once available.
Today’s mobile users are savvy and hold high expectations for their experience as mobile continues to become a more sophisticated and valuable resource. According to a Forrester survey, 62% of smartphone users now expect companies to provide a mobile optimized website, and 42% expect a mobile app designed for their convenience. Whether looking for the nearest coffee shop, attending a concert, or discovering a great deal from a nearby retailer, customers are depending on their smartphones to make their lives easier. Every one of these mobile moments represents an opportunity to engage or monetize customers in the real world through offers, rewards, or exclusive information.
Join us for our webinar and learn techniques for leveraging data to learn more about your mobile users and creating a customized location-based marketing strategy to optimize engagement and monetization.
Think your search strategy is performing well? It may be time for a reality check. Mobile ad spending is growing at 3x the rate of desktop digital ad spending. Next year mobile search queries are expected to overtake desktop search queries. So why are marketers continuing to try and convert mobile users with conversion techniques built for desktop?
Join our panel of SEM experts as they explore:
-- Hands on tactics to rethink your paid search strategy to win at mobile
-- How to optimize for all conversion paths - and boost your performance results as a result
-- Paid Search 3.0 - the newest tools and technologies on the market to give you the growth you want
John Koetsier: VP Research; VentureBeat
Jen Kavanagh: EVP, General Manager (US); Beamly
The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.
We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.
The result is the most complete report on mobile marketing automation available.
The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:
• Is my content successfully driving more traffic?
• Are those visitors actually engaging with my content?
• Which traffic sources provide the most engaged and highest-converting customers?
• Which of my content is driving positive ROI?
• How can I improve my content to meet sales or conversion targets?
• How can I accurately measure which content is most effective and evaluate why some content performs better than others?
In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
The ubiquity of mobile has ushered in new opportunities for marketers, such as targeting mobile consumers geographically and offering tools to be used when they’re in-store. But perhaps the greatest potential is in mobile's revival of the value of a phone call, and the phone call's ability to attribute online to offline activity. As mobile offers consumers the opportunity to take immediate action by placing a call, marketers begin to connect campaigns to calls and, ultimately, purchases.
In this “After the Click” webinar, Grow.co's Jay Weintraub and CJ Arseneau from Telmetrics will provide insights, case studies and strategies into creating digital campaigns that drive action, leveraging call analytics and attribution technologies in the path to purchase.
Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction
The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.
In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.