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  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson & Russell Parsons Recorded: Jul 28 2016 59 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • Massively engaged: Building mobile apps that inspire loyalty not just downloads Massively engaged: Building mobile apps that inspire loyalty not just downloads TJ Hunter, Sr Director of Consumer Marketing, Rosetta Stone Recorded: Jul 27 2016 62 mins
    If you’re an app product manager or marketer without a robust strategy to increase ARPU and raise LTV, you’re leaving money on the table. Whether because of poor engagement, low social engagement, or poor user interface, your app limitations are costing you money.

    Everyone knows that the difference between success and failure in mobile app business is long-term customer engagement and higher LTV, but lighting a fire in the hearts of consumers is easier said than done. From app discovery to customer retention to long term value, finding the right combination of strategies to build massively effective customer engagement is part art and part science.

    Join VentureBeat and our panel of experts as we demystify app engagement and the technology that supports it. In this webinar, you’ll learn to:
    • Leverage in-app personalization to build loyalty
    • Proactively seek and secure high levels of customer satisfaction
    • Increase customer retention rate
    • Raise revenue per user
    • Implement strategies that increase LTV and increase ARPU


    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Benjamin Weiss, Mobile Product Manager, Walgreens
    * Shahar Kaminitz, Founder & CEO, Insert
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by: Insert

    Register for this free executive level learning opportunity today!
  • Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Im Netz gelten andere Spielregeln - Erfolgreiche Online Kampagnen gestalten Thomas Deneke Recorded: Jul 22 2016 32 mins
    Seit Jahren nimmt der Anteil von Online am Gesamtwerbekuchen zu. Unternehmen investieren verstärkt in Display- und Video-Formate. Doch viele der Kampagnen die wir sehen werden eins zu eins aus der Offlinewelt übertragen.

    Millward Brown’s AdReaction Studie zeigt, dass Online ganz andere Spielregeln gelten.

    Darauf haben wir mit der Entwicklung von Lösungen reagiert, welche die speziellen Anforderungen an Onlinewerbung berücksichtigen. Die Kombination von validierten Messgrößen mit Verhaltensmessung zeigt, welches Durchsetzungspotenzial die Werbemittel wirklich haben.

    In unserem Webinar zeigen wir Ihnen, wie erfolgreiche Onlinewerbung entwickelt wird.
  • CMO Checklist: Why brands should engage with bots CMO Checklist: Why brands should engage with bots Jon Cifuentes, Analyst, VentureBeat Recorded: Jul 21 2016 56 mins
    A few years ago, kik might have seemed like just another messaging app. Today it boasts 275 million users and its very own Bot Shop a platform for companies like Sephora and Weather.com to display their bot prowess. More and more smart companies are sitting up and paying attention, as Yahoo, Facebook, and others get into the messaging bot game.

    Today most bots center around the conversational interface offered by Facebook Messenger and the likes of kik, but who knows what tomorrow might mean?

    Join our VB Live event as our panel of experts talks about what smart companies know about bots. From messaging to shopping, bots are increasingly part of the business landscape.

    In this webinar, you’ll learn to:

    * Understand the importance of bots to brands
    * Know bot landscape and what it means for your business
    * Recognize the potential synergies and pitfalls between bots and brands

    Speakers:

    * Paul Gray, Director of Platform Services, Kik
    * Jon Cifuentest, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    Register for this free executive leadership live event today!

    Sponsored by ArcTouch
  • IoT: Market Developments and Adoption IoT: Market Developments and Adoption Brian Partridge and Christian Renaud Recorded: Jul 20 2016 62 mins
    Internet of Things deployments are well underway across all industry verticals. In this webinar, Brian Partridge, VP, Mobility & Telecom, and Christian Renaud, Research Director, IoT, will review key technologies such as IoT platforms and security, potential M&A activity, and discuss recent research on edge and fog computing.
  • 4 Ways to Boost Mobile Engagement with Push Notifications 4 Ways to Boost Mobile Engagement with Push Notifications Lauren Wendland, Sr. Director of Customer Success, Leanplum Recorded: Jul 14 2016 25 mins
    We'll take a deep dive into the findings from out last two data science reports to better understand what factors affect app engagement. Specifically, we'll examine four key elements: platform, content, delivery type, and geographic region. If you can effectively personalize any combination of these factors using our tips and tactics, there’s a good chance you’ll see high user engagement.
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Recorded: Jul 14 2016 32 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Christian Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat


    Register for this free webinar today.
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Dean Levitt, Founder, Teacup Analytics Recorded: Jul 14 2016 49 mins
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • How to become a personalization ninja and delight every customer How to become a personalization ninja and delight every customer Brian Monahan, former VP Marketing, Walmart.com Recorded: Jul 13 2016 60 mins
    With the perpetually connected consumer (aka “perpetuals”) comes the ever-increasing need for marketers to reach every customer on the channel they are using in a personal, 1:1 interaction. Unfortunately, according to Econsultancy, only 5% of marketers say they adequately do this. Further, legacy technologies that marketers have at their disposal aren’t built for this level of scalable cross-channel engagement. The consumer has evolved and so must the marketer.

    In this webinar, Brian Monahan, former VP of Marketing for Walmart.com, will present the solution to real-world personalization challenges, including deploying timely messaging and increasing customer engagement, and share what he learned while at Walmart.com.

    Brian will share lessons learned about deploying personalized communication across multiple customer touchpoints, from emails, to website, to mobile push notifications, to display advertising. He will share opportunities uncovered while driving rapid growth for one of the most highly trafficked ecommerce sites in the world.

    Webinar attendees will learn to:
    * Understand every customer on an individual basis in real-time
    * Build user graphs that account for the persistent and transient behaviors of consumers
    * Create rich, aesthetic user-experiences that engage
    * Deliver timely, consistent messages across multiple channels

    Speakers:

    * Brian Monahan, former VP Marketing Walmart.com
    * Vijay Chittoor, CEO and Cofounder, blueshift
    * Rachael Brownell, Moderator, VentureBeat


    Register today for this free event.

    Sponsored by Blueshift
  • How Marketing Analytics Can Help Brands Medal in Rio How Marketing Analytics Can Help Brands Medal in Rio Devra Prywes, VP of Marketing and Insight at Unruly Recorded: Jul 13 2016 39 mins
    What makes a great Olympic ad? What’s the play by play to launch content effectively? Join Unruly for emotional marketing analytics, based on the best Olympic ads of all time, and our 10 tips to medal in Rio. You’ll learn which emotions dominate the games, optimal launch timing and, and how sponsors and non-sponsors can win gold (in audience reach and engagement)!

    We’ll analyze recently released Rio ads using Unruly Pulse and Unruly Custom Audiences to visualize emotional metrics, and the brand and business metrics they drive. We’ll show you how to use this data to target the consumers who love your ad best, and how to create ads that will consistently win the hearts and minds of consumers.
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Recorded: Jul 13 2016 56 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • How to make analytics your new best friend How to make analytics your new best friend René Power, B2B & Digital Marketing Strategist Recorded: Jul 13 2016 53 mins
    If you're investing in websites, marketing with content, running multiple social media accounts and building lists for email, how do you ensure your time and financial commitment is paying back? Join our new marketing analytics webinar with b2b marketing expert Rene Power from Vision B2B to learn how to

    - Set marketing campaign goals aligned to the needs of customers that can be tracked
    - Set up and understanding Google Analytics data from your website
    - Track the eight most important website metrics with ease
    - Evaluate the effectiveness of your email marketing
    - Use platform specific and third party intelligence to improve social media marketing
  • Connecting the Customer Journey Connecting the Customer Journey Steve Donatelli/ Matt Beck/ Noah Brooks, SolarCity Recorded: Jul 6 2016 35 mins
    A core element of successful customer engagement is not just a comprehensive understanding of an individual’s preferences and interests, but also any and all interactions with your brand. That sounds basic enough when dealing with known customers, but the critical piece is the ability to associate previously anonymous behavior with those known customers. In this session, Steve Donatelli and team of SolarCity detail the arduous process of stitching together data across systems – including web analytics, customer relationship management (CRM), and digital marketing applications – to finally build a comprehensive view of the customer journey for the first time. They also explore the profound impact of this unified customer view on their business, from better understanding hits and misses to lower acquisition costs.
  • Gain immediately profitable new customers – find out how Gain immediately profitable new customers – find out how Thomas Hobbs (Marketing Week), Jessica Stephens (CMO at SmartFocus) Recorded: Jul 6 2016 59 mins
    Not all new customers are created equal. You might spend more acquiring them than they give back to you in lifetime value. So imagine a world where ALL of your new customers were profitable customers? Join the SmartFocus webinar, in association with Marketing Week, for immediate tactics on how cross-channel content plays a role in finding new customers automatically without extra resource or the use of agencies. By personalising in real-time for even the unknown prospect, contextualisation at the top of the funnel drives impressive growth for your business.
  • Un Cliente, Un Recorrido - Creación de Customer Journeys Unificados Un Cliente, Un Recorrido - Creación de Customer Journeys Unificados Óscar Martín, Account Director LATAM Recorded: Jul 5 2016 60 mins
    Sus clientes están en una recorrido con su organización, y esa recorrido toca casi todos los departamentos de su empresa. Las mejores experiencias de los clientes vendrán de la gestión de los recorriodos como un todo a través de todos los puntos de contacto, no sólo en lo que afecta a Marketing. Este el momento para que usted pueda romper los silos de la organización y administrar cada interacción con el cliente de una manera integrada, holística, con datos individuales de sus clientes en el centro de todo, conduciendo cada interacción.

    En este webinar usted aprenderá como proporcionar Customer Journeys únicos, al largo del Marketing, Ventas y Servicios, asi como a desarrollar verdaderas relaciones con sus clientes a través de cada paso del cliente en sus recorridos con su organización.
  • Launching FTW: Acquiring high-value players for your game Launching FTW: Acquiring high-value players for your game Erica May, Director, Global Mobile Engagement & Acquisition, EA Recorded: Jun 30 2016 61 mins
    Let’s face it: Mobile game developers better have a solid acquisition and monetization plan in place before they know what the main character’s name is going to be. In fact, acquisition and monetization often drive game design and leveling – and most pre-launch testing is focused on justifying the acquisition budget for launch.

    Join us for the first in a three-part series “Games Growth and Monetization” with leaders from the mobile games industry, Google and VentureBeat. In this first session, we dig deep into your plan of attack for a successful launch marketing strategy – from Ready Player One to Mission Accomplished.

    In this VB Live event, you’ll:

    * Understand which marketing tools will reward you the most from early play testing through successful app launch
    * Hear case studies and success strategies for search and other behavior-targeted campaigns that deliver the highest value users
    * Get tips to unlock the intense power of Google’s platform and hear about the latest tools and product updates.

    Speakers:
    * Erica May, Director, Global Mobile Engagement & Acquisition, EA
    * Chris Luhur, Director of Marketing, Pocket Gems
    * Alex Valle, Product Manager, Mobile Ads, Google
    * Jason Wilson, Managing Editor, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Join VentureBeat, Google and other games business experts in the first of a four-part series on "Games Growth and Monetization." Don’t miss out on this live and interactive learning session. Register today.
  • Applying the Mini-MBA in Marketing Applying the Mini-MBA in Marketing Mark Ritson Recorded: Jun 30 2016 64 mins
    In this entertaining and useful 40 minute webinar, Professor Mark Ritson will discuss the structure of the Marketing Week Mini-MBA in Marketing and the logic behind the approach. He will then look at some recent case studies in marketing where the topics he will teach on the Mini-MBA are directly applicable. It’s a great chance to learn a bit more about the September course but also to get Ritson’s take on some of the big marketing moments of the past few months.
    The topics covered during the session will include:
    -Brand Equity
    -Market Orientation
    -Segmentation
    -Positioning
    -Marketing Communications
  • The AI revolution: How artificial intelligence can boost your bottom line The AI revolution: How artificial intelligence can boost your bottom line Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo! Recorded: Jun 28 2016 35 mins
    Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

    From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

    In this webinar, you’ll learn to:
    • Understand the AI outlook
    • Recognize the key players (what they know that you should too)
    • Anticipate changes in the AI landscape and plan accordingly
    • Find ways to integrate AI into your business plan

    Speakers include:
    * Ron Brachman, IEEE Fellow, Former Chief Scientist of Yahoo!
    * Tobias Goebel, Director of Emerging Technologies, Aspect Software
    * Akhil Aryan, VP of Product & Growth at Haptik.
    * Jon Cifuentes, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free webinar.
  • The business case for bots: Understanding the bot landscape The business case for bots: Understanding the bot landscape Paul English, Co-Founder of Kayak Recorded: Jun 21 2016 60 mins
    Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic.

    What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to:

    •Recognize bad as well as good bots and their implications for your business
    •Understand the difference between chatbots and SMS
    •Take advantage of developments in bot technology
    •Identify the key players in the bot landscape

    Speakers include:
    * Paul English, Cofounder, Kayak
    * Eugenia Kuyda, CEO, Luka
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    Register today for this free webinar.
  • The Transformation of UX in the New Digital Frontier The Transformation of UX in the New Digital Frontier Jean-Marcel Nicolai, Chief Product Officer, Centric Digital Jackson Young, Vice President of User Experience, Centric Digital Recorded: Jun 16 2016 49 mins
    User experience (UX) has been a buzzword for so long that its exact definition has become hard to nail down concretely; it’s still ubiquitous in the industry (and even beyond), but it often holds different meanings for different people. The general confusion around UX is further compounded by the exponential growth of the new digital frontier we live in. The roles and responsibilities of a UX practitioner have been rapidly transforming to keep pace with the ever-changing digital evolution.

    So what is UX really? How has UX changed over the last 20 years? How does UX fit into a modern, product-centric organization today? How is UX practiced now and what does the future hold? Do UX designers really have cyborg brains and robotic appendages?

    In this 45-minute webinar, Centric Digital’s Jean-Marcel Nicolai, Chief Product Officer and Jackson Young, VP of User Experience, will answer the above questions and share their insights about UX discipline’s past, present and future.
  • Why Design Thinking Is The Ultimate Competitive Advantage Why Design Thinking Is The Ultimate Competitive Advantage Jason Grant, UX Coach Recorded: Jun 15 2016 45 mins
    We are living in the age of profound change. Many industries have already been disrupted and many others are in process of being disrupted. Companies that are emerging on top are the ones which leverage Design Thinking. This is the common factor among: Facebook, Tesla, AirBnB, Barclays Bank, Amazon, Uber, Google, Nike and of course Apple, in amongst others. In this presentation we will look at how your company can adopt Design Thinking for their ultimate competitive advantage.
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Luke Moore (Head of EMEA and APAC Sales for Crimson Hexagon) Recorded: Jun 9 2016 40 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Get More Subscribers, Customers and Fans - by Building a Community Get More Subscribers, Customers and Fans - by Building a Community Christine Gallagher, Founder & CEO, ShesGotClients.com Recorded: Jun 8 2016 64 mins
    Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?

    In this webinar, you'll learn:
    • How to build a super engaged community of ideal clients and buyers
    • Exactly what makes up a highly effective lead capture system
    • The hottest “lead magnets” that are working best right now
  • Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Stewart Rogers, VentureBeat Recorded: Jun 2 2016 34 mins
    How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.

    Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.

    In this webinar, you’ll learn how to;
    * Personalize without being creepy
    * Utilize in-app ads without losing customers
    * Turn loyal customers into influencers
    * Create effective feedback loops that are simple and easy

    REGISTER TODAY FOR FREE!

    Presenters:
    * Eric Grosse, CEO, Chairish
    * Paul Malicki, CMO, EasyTaxi
    * Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Why everything you think about marketing automation is wrong Why everything you think about marketing automation is wrong Jason John, Publisher's Clearing House Recorded: Jun 2 2016 61 mins
    Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?

    Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.

    In this webinar, you’ll:
    * Learn exactly what marketing automation can and can’t do
    * Frame the marketing automation question for the C-suite
    * Maximize ROI by using automation tactics that work best

    Speakers:
    * Jason John, CMO, Publisher's Clearing House
    * Steve Neely, CMO, Casino del Sol
    * Tim Parcell, VP Experience Planning, Allen and Gerritsen
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free webinar!
  • Masters of Mobile Data: Acquiring High-Value Users, The Right Way Masters of Mobile Data: Acquiring High-Value Users, The Right Way Ashley Blackmon, VP marketing, Zillow Group Aug 3 2016 5:00 pm UTC 60 mins
    In Part 1 of this compelling Masters of Mobile Data series, you'll learn how to acquire high value users the right way. If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar that will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Ashley Blackmon, VP marketing, Zillow Group
    * Alexandra Press Maguire, Digital Marketing Director, Gilt Group
    * Wendy Schuchart, Moderator, VentureBeat

    SPONSORED by mParticle

    Register today for this free VentureBeat Live event
  • How to use digital intelligence to create nurture paths that resonate How to use digital intelligence to create nurture paths that resonate Gemma Went - Digital Marketing & Online Business Consultant Aug 4 2016 1:00 pm UTC 60 mins
    Nurture paths and sales funnels are the life blood of any business. Without them you might as well be broadcasting your message into the wind.

    But even if you have nurture paths set up, are they right? Have you researched what your audience needs to see and here to create the right action?

    We'll delve into the psychology of the nurture path development using digital intelligence and help you understand how to create funnels that resonate with your audience.
  • Mobile ROI: How to achieve massive results Mobile ROI: How to achieve massive results Jonathan Winters, Miniclip Games Aug 4 2016 5:00 pm UTC 60 mins
    If it's done right, ROI is the ultimate marketing metric. There are few marketing initiatives that aren't ultimately supposed to strengthen the bottom line. Yet without a clear idea of how your campaigns are targeted, and what your objectives are, a fuzzy focus on ROI becomes an insecure and confusing metric. So how do you do it? When should you start focusing on ROI as your main metric? How do you encompass all the different ways in which marketing outreach (email campaigns, in-app messaging, retargeting, segmentation) contributes to and multiplies ROI?

    Join VentureBeat and its panel of experts from top gaming and ecommerce outfits to discuss their own approaches to the problem. In this webinar, we'll be debating:

    + How the best of the best measure ROI (Calculations, methods & techniques: how the experts do it)
    + How to solve key challenges and roadblocks to getting great results
    + Why and when ROI should become your core metric

    Speakers
    * Sebastian Goldt, Lead Performance Ad Networks, Lead Performance Ad Networks, Innogames
    * Jonathan Winters, User Acquisition Specialist, Miniclip Games
    * Paul H Müller, Co-Founder and CTO, adjust
    * Stewart Rogers, Analyst, VentureBeat

    Join us for this executive session and register for free today.

    Sponsored by adjust
  • High Performance Mobile Growth & Retention: A Conversation with Andrew Chen High Performance Mobile Growth & Retention: A Conversation with Andrew Chen Andrew Chen, Growth at Uber Aug 10 2016 6:00 pm UTC 45 mins
    Growth is the major buzzword in mobile. Yet, what does it mean to grow your active user base if you can’t effectively engage and retain those users? The challenge many mobile apps are now facing is how to keep users once they’re onboarded. It costs more to acquire new users than it does to retain existing customers, however, it’s not easy to scale growth with retention.

    Join Andrew Chen, head of growth at Uber, and Momchil Kyurkchiev, CEO and co-founder of Leanplum, to learn:

    - How to build a complementary strategy for mobile growth and retention
    - How to create a system of mobile growth built in and around the product
    - Predictions for the future of mobile growth and retention hacking
  • Mobile User 30 min series 4 of 6:  Understanding monetization Mobile User 30 min series 4 of 6: Understanding monetization Eyal Grundstein, VP Growth & User Acquisition, Game Show Network Aug 11 2016 7:30 pm UTC 30 mins
    Monetizing the mobile user is becoming more complex these days, especially as monetization expectations are higher as time goes on.

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eyal Grundstein, VP Growth & User Acquisition, Game Show Network
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat
  • 6 Powerful Marketing Ideas for B2B Companies 6 Powerful Marketing Ideas for B2B Companies Catrinel Bartolomeu Aug 17 2016 4:30 pm UTC 30 mins
    It's official: it's 2016 and Content Marketing is here to stay, especially for B2B brands. From startups to international corporations, from the most well-known brands like Coca-Cola's blog "Unbottled" to niche companies looking to reach (and teach) new audiences, executives are turning to content. But not just any content will do; readers are more discerning than ever, and only content that provides value to the people you want to reach will get the job done.

    But how do you provide content that really adds value to your customers? Catrinel Bartolomeu, Head of Content at Oz Content, shares six of her favorite content marketing ideas for B2B marketers. These ideas will help you stand out from your competition, improve your SEO rankings, and attract new clients. Want even more insight? Catrinel will answer audience questions live-- all you have to do is tune in and ask.
  • Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Masters of Mobile Data: Harnessing Mobile to Drive Omnichannel Success Brian Kim, VP of Media & Acquisition, Dollar Shave Club Aug 17 2016 5:00 pm UTC 60 mins
    In part 2 of this compelling Masters of Mobile Data series, you'll learn that there’s no such thing as a smartphone user, tablet user, or web user. Rather, it’s the same user who hops between the different experiences. By the same logic, there’s no point in developing a “push messaging” strategy when what you need is a holistic communications strategy.

    How are some companies able to use mobile as part of a broader customer engagement strategy, when so many others struggle to even get mobile right within its own silo? How are these marketers able to know what’s really working, taking into account all of the various multichannel effects that drive people to the app and from the app into transactions that occur outside the app, using real data, not guesswork.

    Join our group of experts from retail, ecommerce, and travel as they review what works and what doesn’t when it comes to omnichannel success.

    In this webinar you’ll learn:
    * How to think about mobile apps versus the web, and the role of mobile in the wider customer journey
    * How omnichannel marketers integrate user preferences and profile information across multiple sources
    * Mobile strategies that work in an omnichannel environment (hint: it’s more than in-app messaging and email)
    * Techniques for leveraging user-knowledge to personalize messages across channels

    Speakers:
    * Brian Kim, VP of Media & Acquisition, Dollar Shave Club
    * Wendy Schuchart, Analyst, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!
    Register for this free event today

    Sponsored by: mParticle
  • What a marketer couldn’t tell you about email marketing What a marketer couldn’t tell you about email marketing Ben Rothke, Senior eGRC Consultant, Nettitude Group Aug 18 2016 4:00 pm UTC 45 mins
    As a Senior eGRC Consultant at the Nettitude Group, Ben Rothke knows little about how to create a successful email marketing campaign. But as someone who has received tens of thousands of emails from such campaigns, he’s seen what works and what doesn’t.

    In this webinar, Ben will share some of the worst email fails he has received, which immediately went into the deleted folder. He’ll also share those emails that were effective, and resulted in a successful follow-up for the sender.
  • How to build a thriving games community How to build a thriving games community Mathieu Nouzareth, CEO of FreshPlanet Aug 18 2016 5:00 pm UTC 60 mins
    Pokemon Go has taken the gaming world by storm. Released in a few countries on July 6, Pokémon Go shot to No. 1 in the top downloads, shooting ahead of games like Clash Royale, Clash of Clans, and Candy Crush Saga. Pokémon Go is making at least $1.6 million a day in the U.S. alone, according to tracking firm Sensor Tower. Even more importantly, it appears to be getting reluctant indoors-y types out of doors. Together. In groups.

    Building an explosively thriving games community is no longer a pipe dream for many companies. And the elements that make a community thrive can be understood as a combination of brilliant idea, smart analytics, and great platforms. It turns out that the success of games like Pokemon Go are within reach.

    Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to:

    * Understand the aspects of gaming platforms that can help a community succeed
    * Define and refine the elements of community success
    * Turn opportunities into actionable insights
    * Utilize Google to harness unique insights and tools to maximize community performance.

    Speakers:

    * Mathieu Nouzareth, CEO of FreshPlanet
    * Wright Bagwell, CEO of OutPost Games
    * Sissie Hsiao, Director of Product Management, Mobile Apps, Google
    * Dean Takahashi, Lead Writer, GamesBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free executive session.

    Sponsored by Google
  • Hacking mobile retail: Marketing automation for LTV Hacking mobile retail: Marketing automation for LTV Marissa Tarleton, CMO, RetailMeNot Aug 18 2016 7:30 pm UTC 60 mins
    Shoppers have an unlimited number of retail apps that promise to deliver the right product at the right price at the right time. The latest and greatest app bells and whistles may attract the new user, but developing them into a long-term follower/ user is easier said than done. It’s easier to get them then to keep them, after all.

    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through efficient user acquisition initiatives, but also via engagement and retention activities. Leveraging marketing automation technology to increase user lifetime value and minimize cost per install is the crux of the issue. Let VentureBeat’s panel of experts shed light on how to use marketing automation to implement acquisition strategies that work.

    By identifying synergies between acquisition and user engagement, this webinar hits the high points of reactivation tactics (via push, email, retargeting) and virality initiatives to increase LTV and lower CPI.

    In this webinar, you will:

    * Harness the power of marketing automation to build a user acquisition program that works
    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers
    * Marissa Tarleton, CMO, RetailMeNot
    * Gilad Rotem, Co-Founder and COO, CUPS
    * Wendy Schuchart, Moderator, VentureBeat


    Sponsored by IBM Marketing Cloud

    Register today for this free VB Live event!
  • The State of Influencer Marketing The State of Influencer Marketing Brian Solis, Principal Analyst, Altimeter Group Aug 23 2016 5:00 pm UTC 60 mins
    Traditional digital advertising channels are delivering declining results, forcing marketers to look for new alternatives that deliver better ROI. Influencer marketing has emerged as a powerful new addition to the marketing mix.

    This study takes an in-depth look at the current state of influencer marketing and provides insight into how to run programs successfully. Both influencers and brands were surveyed to identify where they are aligned in their approach to influencer marketing and where there are gaps between the two. Topic areas covered include:

    - Budget allocation
    - Preferred social platforms
    - Key challenges faced
    - Measuring success
    - Top performing tactics
    - Why influencer marketing works

    About the speaker:
    Brian Solis is principal analyst at Altimeter Group (a Prophet company). Solis is globally recognized as one of the most prominent thought leaders, speakers, and published authors in new technology, digital marketing and culture shifts.
  • Masters of Mobile Data: Maximizing the Lifetime Value of App Users Masters of Mobile Data: Maximizing the Lifetime Value of App Users Aaron Price, SVP of Marketing, Expedia Aug 30 2016 5:00 pm UTC 60 mins
    Join us for Part 3 of this compelling 4-part series on mobile data. After all, it’s not news that when it comes to apps, consumers can be very fickle, engaging for one download and then abandoning the app. In many ways, an app marketer’s real job only begins after the install. Boosting engagement metrics and increasing the lifetime value of app users is what really matters more than ever.

    A compelling value prop and smart design are necessary but not sufficient to keeping people engaged. You also need to apply data and technology on an ongoing continuous basis to strengthen and sustain your user relationships, and in turn boost the LTV of the average app user by extending both their “lifetime” and their value. Furthermore, being proactive about managing churn, and retargeting users outside of the app itself, can mean the difference between success and failure.

    Join this exclusive VB Live event as experts from retail, hospitality and on-demand services demonstrate how to:

    * Use the right technology to maximize LTV of app users
    * Optimize each user engagement to avoid app abandonment and churn
    * Learn acquisition-engagement tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers include:
    * Aaron Price, SVP of Marketing, Expedia
    * Rob Willey, VP of Marketing, TaskRabbit
    * Rachael Brownell, Moderator, VentureBeat

    Register today for this free executive session!

    Sponsored by: mParticle
  • B2B and B2C use case for bots B2B and B2C use case for bots Jon Cifuentes, Analyst, VentureBeat Aug 30 2016 7:30 pm UTC 30 mins
    Bots are more than just trendy. They’re increasingly becoming a smart business decision and one that more than just the big players are sitting up and noticing. From Foursquare’s Marsbot (eatery recommendations) to Uber (rides) to the many bots that plug in to Slack, it’s clear there is both a B2B and B2C purpose for bots.

    For Activision, using bots via Facebook to announce this year’s Call of Duty: Infinite Warfare release to consumers netted them over 6 million messages between users. The beauty of bots, as Activision and others have discovered, is that they allow businesses greater access to increasingly mobile messaging consumers. Facebook is investing fully in the chatbot experience with brands including Staples, Bank of America, and Taco Bell.

    For both consumer brands and B2B companies, the time is now to consider the implications of bots for the bottom line.

    Join this panel of executive leaders as they discuss the use cases for bots for consumers and between businesses, including:

    •Elements of a successful bot strategy
    •Where consumers prefer to interact with bots
    •What Pokemon Go means for the rest of us
    •In –depth discussion of the B2B use cases for bots

    Speakers include:

    •Jon Cifuentes, Analyst, VentureBeat
    •Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free executive event.
  • VR in Education: Moving the Classroom to Mars (and other field trips)! VR in Education: Moving the Classroom to Mars (and other field trips)! David Burden - CEO, Daden Limited, an immersive learning and visualisation company Sep 13 2016 1:00 pm UTC 45 mins
    For years, even decades, people have talked about how virtual and augmented reality and technologies could be used in the classroom, but it is only with the current wave of consumer VR devices that there is in schools on a large scale is becoming practicable. But to be effective we need to understand the pedagogic basis on which such technologies can be used, and provide the tool for teachers to be able to create their own VR experiences tailored to their own students.

    This presentation will look at the scope for the use of VR technologies in schools, describe some of the pioneering systems, and summarise the pedagogic underpinnings of VR use. It will then describe the Fieldscapes system as one example of a VR authoring system that will allow educators to create and share VR content, and how for the short-medium term a mix of VR and non-VR usage will need to be supported in order to cope with school ICT budgets, issues and concerns and different modes of use in and out of the classroom.
  • AR & VR in Education - Going Beyond the Page! AR & VR in Education - Going Beyond the Page! Paige Brooks-Jeffiers - Director for Innovative Strategies, Office for Professional Development and Innovation Sep 13 2016 4:00 pm UTC 45 mins
    If a picture is worth a thousand words, what would an interactive picture be worth? What about an entire interactive world where you can learn, play, and experiment in a safe environment?

    Student engagement is not only a 21st century buzz word, it is an important step in getting students to take on the responsibility of their own learning. Engaging students is not a new issue but, thanks to technology, there are now new ways to bring more engaging content to students – one example is through AR and VR.

    These new technologies are allowing students to get inside the content and learn from a different perspective - giving them a better understanding. Initial research is showing much improved engagement from the student’s perspective. Join us for some ideas on using AR and VR to go beyond the page and improve your students' engagement.
  • Social media series: Social analytics Social media series: Social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Sep 13 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions.

    How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan.

    In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Rachael Brownell, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar

    Sponsored by Sysomos
  • Social Media Marketing that creates Return on Investment Social Media Marketing that creates Return on Investment Werner van Ekkendonk, CEO EURObizz Group and Menker Johannes, Fortune 500 brands Consultant & former Account Director Twitter Nov 17 2016 2:30 pm UTC 60 mins
    According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .

    Keynote speaker: Menker Johannes
    As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!

    Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
    Menker Johannes: www.linkedin.com/in/menkerjohannes
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Evan Schuman, Moderator Dec 7 2016 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat

    Sponsored by Growmobile