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  • Connected Life 2017 Connected Life 2017 Walter Freese, Associate Director, Kantar TNS und Thomas Deneke, Client Director, Kantar Millward Brown Recorded: Dec 1 2016 35 mins
    Unser Schwesterunternehmen Kantar TNS zeigt, wie die ständige Konnektivität der User über digitale und mobile Endgeräte das Konsumentenverhalten in verschiedenen Produktkategorien verändert hat.

    Mit der ständig zunehmenden Anzahl von On- und Offline Touchpoints und den Möglichkeiten, auch mit spitzen Zielgruppen oder gar einzelnen Konsumenten in Kontakt zu treten, wird die optimale Ansprache des Connected Consumer immer komplexer.

    Im Rahmen von Connected Life wurden weltweit mehr als 70.000 Interviews in 57 Ländern – davon 4.000 Interviews allein in Deutschland durchgeführt. Die Studie repräsentiert 90% der weltweiten Online-Bevölkerung.

    Die Webinarreihe deckt die 4 Themenbereiche Consumers – Connections – Content – Commerce ab.

    Im Themenfeld Consumers untersuchte Kantar TNS wie digital und mobile „connected“ die Zielgruppen sind.

    -Welchen Einfluss hat die sich verändernde Gerätenutzung auf die Medienlandschaft?
    -Was sind die aktuellen Trends in der Device- und Mediennutzung?
    -Wie stark ist das digitale Verhalten fragmentiert und wir granular muss die Ansprache sein?
    -Welche Segmente dominieren meine Zielgruppe und wie spreche ich diese gezielt an?

    In einem ersten Termin wurde dieses Webinar den Kunden von Kantar TNS bereits vorgestellt, wir haben nun die Gelegenheit erhalten, Connected Life auch noch einmal auf dem Kantar Millward Brown Webinar Kanal zu präsentieren.
  • Exploring Mobile VR: Insights and Strategy Exploring Mobile VR: Insights and Strategy David Mullett, Virtual Reality Content Innovator, Virtualize: david@virtualizevr.com Recorded: Nov 30 2016 36 mins
    Mobile VR is going to be far and away the largest market for virtual reality in both the immediate term and as the VR market expands. This is where VR is going to come in and disrupt entrenched competition in the digital landscape. Currently less than 1% of PCs worldwide are powerful enough to run the Oculus Rift or HTC Vive, so producing VR for low end hardware specs on Mobile VR is going to be the best strategy for accessing large numbers of consumers. 5G and expanding wifi is going to explode current bandwidth limitations and be the backbone for next generation Mobile VR experiences. Together with the new WebVR format, 5G and Mobile VR will be the place to build your disruptive VR application and open up a whole new realm of solution, acquisition, and engagement. Through social VR, sharing, avatars, and solutions-based VR, Mobile VR is going to be the brand of VR that changes the world. What can you build in VR that has the same value, or more value, than non-VR applications?
  • VR The Future of the Creative World VR The Future of the Creative World Ryan A Bell, Head of Studio, VRScout & Rob Crasco: VR Influencer/Entrepreneur Recorded: Nov 30 2016 49 mins
    Will Virtual Reality connect us to the world or separate us?

    Join world creator Rob Crasco and speaker Ryan A Bell for a special live discussion on immersive media, tipping points and the future of creating. In this session you’ll learn how to get started in VR, the mentality of the future creator, building worlds and, of course, what will happen in the future.
  • Getting to the heart of what makes communities tick Getting to the heart of what makes communities tick Mark Hallums (Toluna), Cara Edwards (Toluna), Rachel Gee (Marketing Week) Recorded: Nov 30 2016 53 mins
    Join Marketing Week and Toluna for a webinar dedicated to exploring and maximizing the value of branded communities, along with the latest, most innovative applications for community approaches.
    We’ll dive into the customer experience and learn about what keeps community members engaged, and will hear case studies from leading brands within the education, media, and entertainment sectors.

    Topics we'll cover:
    - Branded Communities Through the Eyes of Community Members
    - Digital Tracking Adds Depth to Communities (Learn More about the What Behind the Why)
    - How Top Brands are Using Communities and Achieving Success
  • Mobile Moments: Where and How your Brand Fits In Mobile Moments: Where and How your Brand Fits In Ted Schadler, VP & Principal Analyst, Forrester; Scott Anderson, Chief Marketing Officer, Sitecore Recorded: Nov 29 2016 55 mins
    Mobile technology has reprogrammed our brains—we turn to our mobile devices the instant we want to know, buy, compare, connect, learn, and more. In a split second, wherever we are, we can tap or swipe our way to satisfaction.
    If your brand isn’t yet delivering experiences in context of these mobile moments, you risk being shunted aside in favor of nimbler competitors. Join us to hear a discussion on how to win on mobile with Forrester Vice President and Principal Analyst Ted Schadler. You’ll learn:

    • What the mobile mind shift means for consumer expectations and business opportunities
    • How to create your own mobile moment journey map
    • Why contextual content improves the effectiveness of mobile moments

    “Mobile” is much more than a channel or device—it’s wherever your digital interactions occur. Register now to hear why effective mobile moments rely on context marketing, how to get started, and what’s required in your technology to deliver mobile content in context.
  • Understanding Strategies for VR/AR in Business – Methods and Cases Understanding Strategies for VR/AR in Business – Methods and Cases Prof. Mark Skilton, Warwick Business School & Strategic Leader in Digital Strategy, enzen Recorded: Nov 29 2016 49 mins
    The session will explore how this rapidly developing area of VR / AR / Mixed Reality and its position and convergence in the areas of advanced Customer Experience, Digital Asset Management and new A.I. led augmentation strategies starting to transform processes and experience.

    We introduce a novel approach to framing digital spaces and how to measure Augmented impact on performance metrics and then explore how this is further developing into A.I. Intelligent spaces and what this may mean for Business Operating Models and future work automation design in what is described as Intelligent Business Strategy.

    We include a few actual cases studies of how Cyber-physical systems driving “Digital Twins” are extending across processes and changing supply chain feedback and interaction for smart energy, smart design and new knowledge capabilities.
  • Amplifying The Social Experience At Every Touchpoint Amplifying The Social Experience At Every Touchpoint Mindi Chahal (Marketing Week), David Chalmers (Senior Director of Marketing at Cvent) Recorded: Nov 24 2016 57 mins
    In a recent survey, 75% of respondents had no social strategy in place or a fuzzy one at best.* Don’t be like most people; tune into this live Marketing Week webinar, in association with Cvent. An effective social media strategy should take attendees on a seamless journey, from pre-event through to post-event. This interactive discussion will approach each part of the event cycle – before, during and after. Tune in to discover how to effectively integrate social at every touchpoint, amplify the live event content on all platforms, and engage all of your attendees.
    * Aberdeen Benchmark Report, Inc
  • The 2016 State of Marketing Attribution in the UK, France, and Germany The 2016 State of Marketing Attribution in the UK, France, and Germany Gavin Flood (Marketing Director, AdRoll EMEA) and Jim Clark (Research Director, Econsultancy) Recorded: Nov 22 2016 53 mins
    Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion.

    However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best attribution strategies.

    Thus, AdRoll has partnered with Econsultancy to evaluate the state of marketing attribution in the UK, France and Germany. Join Gavin Flood, AdRoll EMEA marketing director, and Jim Clark, Econsultancy research director on November 22nd for a live webinar to make sense of attribution in 2016.

    In this webinar you will learn how to tackle numerous attribution challenges:

    - Learn why most organisations don’t carry out attribution across the majority of their campaigns and how to remedy this.
    - Benchmark your organisation against your peers and find out which methods and technologies they are using.
    - Discover the skills and training needed for successful attribution.
    - Ask any and all your questions live.
  • Programmatic CRM: Reach micro-targeting nirvana at half the cost Programmatic CRM: Reach micro-targeting nirvana at half the cost VentureBeat Recorded: Nov 17 2016 61 mins
    Imagine the holy grail: getting the right message to the right customer at exactly the right time — every time. And what if you could deliver hyper-relevant cross-channel customer experiences that amplify loyalty and result in increased Average Order Value, reduced churn, and increased conversions faster?

    As hyper-scalable programmatic technology shifts from the adtech space and into the martech world, organizations are, for the first time, able to leverage predictive scoring on an incredible scale built upon a real-time view of every customer. Leading companies have already implemented user-centric strategies that place an emphasis on marrying systems of record, systems of intelligence, and systems of action to create what is now being called Programmatic CRM.

    Join master marketers in our latest VB Live executive event, where you’ll learn how to turn martech innovation into user-centric, budget-stretching, personalized marketing that works.

    In this webinar, you’ll:

    * Target precise messages and optimize user retention across all of your marketing channels
    * Learn how your first-party data, including user behavior, transactions, and your catalog of content/products drives scalable individualized user experiences
    * Prevent or eliminate the potential of fraud.

    Speakers:
    * Brian Monahan, co-founder, NewCo, former CMO, Walmart
    * Jeff Pash, Director of CRM, The Muse
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon

    Sponsored by Blueshift
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Recorded: Nov 17 2016 43 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • LTE Network Technology: Bringing Seamless Connectivity to the Enterprise LTE Network Technology: Bringing Seamless Connectivity to the Enterprise Ken Rehbehn -451 Research, Mike Carper -Nokia, Amit Jain- SpiderCloud Recorded: Nov 17 2016 52 mins
    During this webinar, the MulteFire Alliance will provide an overview of MulteFire technology and detail how it provides a new wireless connectivity option for enterprises. MulteFire is an LTE-based technology that operates in unlicensed and shared spectrum, enabling an enterprise to deploy its own high-performance wireless network. 451 Research analyst Ken Rehbehn and Alliance members will discuss MulteFire in enterprise IT applications and share why IT decision makers should start planning to incorporate MulteFire into their networks.

    Attendees will learn how MulteFire:
    •Improves indoor and outdoor capacity
    •Delivers a neutral host to serve any user
    •Offers opportunity to cover more area and devices with fewer nodes than Wi-Fi
    •Leverages LTE’s strong security, authentication, and more
    •Supports features such as VoLTE, LTE broadcast, interface management, advanced radio resource management and more
    •Plans for the continued evolutionary path established for LTE
  • Is Your Mobile App Ready for 2017? Is Your Mobile App Ready for 2017? Joyce Solano, VP of Corporate Marketing, Leanplum Recorded: Nov 16 2016 34 mins
    2016 is quickly coming to a close and if you haven’t already, it’s time to start looking ahead to 2017 and how you will crush the challenge of measuring mobile app ROI.

    We’re sitting down with leading mobile brand, Publishers Clearing House, to discuss 2016 app trends and lessons learned — and how they’ll apply those to their 2017 strategies.

    In this webinar, you’ll learn:

    - How apps still struggle with retention and solutions to combat this
    - How to leverage predictive data to deliver more personalization in 2017
    - Tools to differentiate in a saturated mobile industry
  • Organic: recipes for B2B social media success Organic: recipes for B2B social media success Charlie Sanchez, Social Media Manager, Fieldworks Marketing Recorded: Nov 16 2016 49 mins
    “In a world where money talks and organic reach is at an all-time low across social media, how can those without large advertising budgets get their message seen by the right people? In this session, we examine organic B2B social media marketing strategies that will help businesses grow brand awareness, identify and pursue potential leads and add a vital element of personalisation to their marketing. On top of this, we will discuss some of the best practice approaches when it comes to optimising and measuring the success of organic activity.”
  • Webinar: Mind the social gap Webinar: Mind the social gap Julie Atherton, Managing Director, Small Wonder and Hannah Bland, Digital Marketing Coordinator, Royal Society of Medicine Recorded: Nov 16 2016 47 mins
    Social media constantly evolves and demands that practitioners upskill to keep pace with change. Join this webinar, led by the DMA’s Social Media Council, and add to your skillset with a bit of help from the experts.
  • Are buy buttons working? Social commerce for 2017 Are buy buttons working? Social commerce for 2017 Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Nov 15 2016 31 mins
    A recent survey of 506 marketers indicated that 36 percent of respondents reported an increase in sales from buy button integration into social media and email interfaces. That percentage will likely increase in 2016 with 60 percent more marketers projected to utilize buy buttons throughout the year. Selling through social, social commerce, is a hot topic and one to watch as marketers look for more ways to connect with consumers.

    Companies use buy buttons and the like within social networks like Facebook to increase their visibility to the consumer, have one-on-one conversations with potential buyers, and make it easier to bridge the gap between consumers and brands. With the insights gained from the analytics provided by various social networks, companies are armed with more data about customers and a greater ability to personalize offerings. Join VB experts and panelists as they suss out trends to watch in the social commerce space.

    Attendees at this webinar will learn how to:

    * Optimize social selling across social media outlets
    * Understand the impacts of increasingly mobile consumers on social commerce
    * Unlock sales using social networks
    * Find and connect with more prospects
    * Leverage the analytics from social sites to gain a deeper understanding of customers

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Jim Tuerk, Director of Business Development, Reverb
    * Wendy Schuchart, Moderator, VentureBeat


    Register for this free executive session today
  • Avoid the pitfalls of integrating real-time communications in SaaS offerings Avoid the pitfalls of integrating real-time communications in SaaS offerings Sean Hsieh, Founder and Chief Product Officer at Flowroute, & Donnie Berkholz, Research Director at 451 Research Recorded: Nov 15 2016 48 mins
    Communications is undergoing a massive transformation from on-premise systems that support generic calling uses, to innovative hosted solutions, allowing organizations to benefit from developers integrating communications tightly into their business processes.

    Much of this shift is causing businesses to migrate away from integration with and maintenance of legacy systems to using hosted PBX, unified communications, and contact center solutions, with the primary goal of freeing internal resources to focus on areas that will differentiate the business. But in moving to hosted offerings, they are often able to tap into increased capabilities with lower barriers to entry and faster time to value. Similarly, some businesses are using the chance to move away from on-premises equipment to adopt highly tailored, industry-specific solutions that integrate all communications into the flow of work and enable them and their customers to benefit from solutions that previously were beyond economic or technical reach.

    As digital transformation becomes pervasive, your customers expect simple, seamless, customized experiences across multiple channels at any time and on any device. Their desire for immediate outcomes is pushing businesses to think outside of the box to implement real-time communications that will ultimately drive transactions.

    During this webcast, we will discuss:
    ● How businesses can programmatically add and customize communication services like voice calling, text messaging and authentication into their applications.
    ● Key factors to help businesses select the right communications provider during the decision-making process
    ● Real-life use cases that have successfully built and deployed real-time communications such as call masking, appointment reminders, call tracking, and contact center.
  • Enterprise Mobility as a Service for the SMB Market Enterprise Mobility as a Service for the SMB Market Chris Marsh, RD of Enterprise Mobility from 451; Craig Riegelhaupt, Director of Product Marketing at Tangoe Recorded: Nov 15 2016 45 mins
    The door is open for the savvy business to get more bang for their buck due to the increased choice from mobile carriers. But increased choice can be paralyzing for the SMB market when it is still coming to grips with some of the basics of enterprise mobility.

    In this webinar, 451 Research will discuss the market trends in enterprise mobility for the SMB market, and how organizations can support remote and mobile workers when carriers are pushing for a return to corporate-liable arrangements. To help focus on this underserved market, Tangoe will provide examples of simple services that can help overcome common hurdles to value creation through Mobility as a Service
  • Scaling infrastructure for global multiplayer games without going broke Scaling infrastructure for global multiplayer games without going broke Nelson Rodriguez, Director of Games Industry Marketing, Akamai Technologies Recorded: Nov 10 2016 61 mins
    How are you going to reach new players in new regions with your current team and budget? It’s no easy feat, and can be an expensive risk for a new game. You’re stuck between the costs and workload of meeting the needs of new players, and the risks of taking on more infrastructure than your game can support. You might think the promise of the cloud will save the day, but moving from a centralized infrastructure to the cloud can be a massive undertaking, with lots of pitfalls and hidden costs.

    Join us for a deep dive into how some publishers are pushing the limits of technology to deliver great multiplayer experiences globally, without having to scale up their server footprint, or launch a painful, time consuming migration to a cloud infrastructure.

    In this webinar you'll learn:
    * What game mechanics and protocol questions you need to ask when designing your global launch
    * What risks to look out for in terms of network stability and reach in different parts of the world
    * How to mitigate internet roadblocks from a centralized data center

    Speakers:
    * Nelson Rodriguez, Director, Games Industry Marketing, Akamai Technologies
    * Vincent Low, Director of Business Development for Gaming, Akamai Technologies
    * Wendy Schuchart, Moderator, VentureBeat

    Register today for this free VB Live event with interactive Q&A session!

    Sponsored by Akamai
  • Identity & KYC Webinar Series Identity & KYC Webinar Series Husayn Kassa Recorded: Nov 4 2016 34 mins
    How Machine Learning is improving the User Experience
  • How to Effectively Localize Customer Support Content How to Effectively Localize Customer Support Content Tricia Rosetty, Content Strategy Mgr, Customer Experience, & Patrick McLoughlin, Sr. Localization Program Mgr, Eventbrite Recorded: Nov 2 2016 59 mins
    The focus of many discussions on localization is the impact that localization can have on growing your customer base through marketing and product localization efforts. But what happens when you bring those international customers into the fold? How do you effectively serve them with the same quality support materials as in your native locale?

    This webinar covers a best-practices approach to localizing customer support documentation presented by experts in the field, Tricia Rosetty and Patrick McLoughlin of Eventbrite. The Eventbrite team is supporting global customers in 17 locales and 35 currencies, and they'll be sharing their practical experience for how to approach the problem effectively.

    Tricia and Patrick will cover:
    - how to present support content effectively in localized materials
    - what approaches are available for delivering translated content
    - and what are key success measures for your localized support content
  • Mobile game statistics every publisher needs to know for 2017 Mobile game statistics every publisher needs to know for 2017 VentureBeat Recorded: Nov 2 2016 62 mins
    With millions of apps vying for installs, how are the top earning publishers growing and acquiring high quality users at scale, and how do the top channels & formats fit into their strategy? Learn what’s working for the top 100 app install marketers — and what isn’t — during this session revealing the results from the latest App Install Survey.

    The Q3 2016 App Install Marketing survey provides insights, benchmarks, and trends from the top 100 grossing app developers, revealing over 100 detailed questions and enjoying a 65% survey response rate. 62% of respondents represented mobile game developers, and 38% represented non-gaming developers for various app categories, including entertainment, music, news, and others.

    The webinar will cover:
    * Top app install formats by usage
    * Most effective app install formats
    * App install budget allocation by channel
    * Key KPIs of top advertisers
    * Top 5 campaign trends
    * Top drivers of app install scale and quality
    * The targeting methods that work
    * What’s changed in mobile apps since 2015
    * The big new mobile app trends for 2017

    Speakers include:

    * Christian Calderon, CRO, Ketchapp
    * David Rose, Director of Performance Marketing, Pocket Gems
    * Kevin Teng, Sr. Director, User Acquisition, AdColony
    * Wendy Schuchart, Moderator, VentureBeat

    Sponsored by AdColony
  • Build the Rocket for Your Journey Build the Rocket for Your Journey Eva Tsai, VP Marketing and Business Operations, vArmour Recorded: Nov 1 2016 46 mins
    Eva Tsai will share her experience as a woman in tech charting a journey spanning multiple disciplines and excelling as a strategic business leader, her thoughts on the challenges women are facing, both in entering and advancing in their careers, and what her recommendations are on both professional and personal fronts.

    Presenter Bio:
    Eva has extensive experience leading go-to-market transformation and managing company telemetry to drive growth worldwide. Her innovation and leadership has been recognized with significant industry awards and patents. She was selected by Silicon Valley Business Journal in 2015 as one of Silicon Valley's 100 Most Influential Women and won the 2014 Marketer That Matters™ award, sponsored by The Wall Street Journal. At vArmour, Eva has transformed the company into a growth machine via innovative and well-executed go-to-market strategy, insightful telemetry, and process optimization. vArmour has been named a “Company to Watch” by TechCrunch and a "Cool Vendor" by Gartner. Prior to vArmour, Eva held strategic roles at Citrix, BroadVision and Oracle. Eva holds a BS and a MS in Computer Science from Massachusetts Institute of Technology.
  • Mobile Strategy: The Benefits of Using an Integrated Solution Mobile Strategy: The Benefits of Using an Integrated Solution Chris Marsh, Research Director at 451; Emil Stoychev Progress, Product Manager at Progress Digital Factory for Mobile Recorded: Oct 27 2016 54 mins
    Companies have struggled to find their feet when it comes to combining technology, people and workflow in their mobile application development strategies. All too often fragmented technologies have impeded progress. As technologies mature however and mobile (as distinct from pure web development) becomes better understood, there is light at the end of the tunnel. In particular integration across the lifecycle is delivering significant productivity gains for developers and business stakeholders that makes moving from handfuls of apps to a scaled mobile app strategy more of a reality.
  • BotBeat: The state of chatbots -How to win BotBeat: The state of chatbots -How to win Veronica Belmont, Product Manager, Growbot Recorded: Oct 27 2016 60 mins
    Chatbots are everywhere right now, but there's a problem. Almost every article is telling you about a particular bot, or the future implications of chatbots. That's fine, but where are the instructions on how to build chatbots, what they can do to help your business, how to set them up for success, and what the market opportunity is?

    Look no further as in this session we'll reveal the results of a new study into chatbot usage, detail how to build your own (at any budget), explain why you should care about the bot revolution, and help you take grab a competitive advantage while it still exists. It is time to jump on the bot-wagon, and we'll help you steer the right course.

    From this webinar, attendees will learn to:

    * Identify and harness competitive advantage
    * Understand the bot landscape and the opportunities it presents
    * Build your own bot on a budget

    Speakers:
    * Veronica Belmont, Product Manager, Growbot
    * Stewart Rogers, Director of Marketing Technology
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
  • Funnel Vision: How to Improve your Digital Marketing Efforts Funnel Vision: How to Improve your Digital Marketing Efforts Sarah Vizard (MW), Alan Fitzgerald (Head Market Specialist, AdRoll) & Éadaoin Murphy (Senior Manager, HubSpot EMEA) Recorded: Oct 27 2016 57 mins
    Digital advertising has proven to be an effective tool for many marketers as display ads enable you to reach new audiences and retargeting can allow you to reconnect with existing prospects and customers. But how can digital marketing be most effectively leveraged within an inbound marketing strategy?

    In this Marketing Week webinar, in association with HubSpot and AdRoll, learn how to:

    Define the inbound marketing and sales funnel

    Create effective ads to support your retargeting efforts

    Identify where in the inbound methodology various forms of ads are most effective
  • Influencer Marketing: The Creator's Perspective Influencer Marketing: The Creator's Perspective Francis Trapp (Founder & CEO, Brandnew IO) and Jonathan Bacon (Marketing Week) Dec 7 2016 3:00 pm UTC 75 mins
    Run better Influencer Marketing campaigns when you find out what influencers really think!

    Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from your campaigns.


    Key Learnings:

    ●How creators view sponsored content
    ●How creators are currently working and hope to work with brands in the future
    ●Gaps in expectations between marketers and influencers
    ●Challenges in influencer marketing and how we can address them to build better campaigns


    Register now for the chance to learn how to build better Influencer relationships to get the most out of your campaigns.
  • Demand Generation at a Startup: Launch, Rinse, Repeat Demand Generation at a Startup: Launch, Rinse, Repeat Alice Heck, Senior Director, Demand Generation & Marketing, Niara, Inc. Dec 7 2016 7:00 pm UTC 45 mins
    Here's a scenario: You know the definition of demand generation. You have an idea of who your target audience is and you have a funnel loosely defined. You know what you are supposed to do with this information yet you run up against challenges time and again and can’t get programs rolling fast enough.

    Welcome to the exciting life of demand generation in a startup!

    Join this webinar to find out tips on:

    getting buy-in on strategy and learn how to prioritize programs and tools so you can get started and create a momentum for generating leads while gathering the necessary data for optimization.
  • The new marketing reality: how organisations can capitalise on opportunities The new marketing reality: how organisations can capitalise on opportunities Jeremy Waite (EMEA Marketing Evangelist, IBM), Jim Clark (Research Director, Econsultancy) Dec 8 2016 3:00 pm UTC 75 mins
    This webinar will highlight results from Econsultancy’s New Marketing Reality report in partnership with IBM.

    The traditional funnel no longer works. It assumes audiences are linear and predictable in their behaviour. At the same time, it doesn’t take into account the fact that people will act the way they want to act, rather than sticking to a sequence designed by marketers.
    Despite this being the perceived wisdom among practitioners, organisations still spend billions creating awareness to acquire new customers. What they should be doing is spending this on keeping existing customers happy by providing a superior customer experience.
    This webinar will seek to explore why organisations are failing to take into account this new marketing reality. In doing so, it will underline the challenges marketers face when trying to get a joined-up view of the customer and the opportunities that can be had from unlocking the value of customer data.

    As part of this, the webinar will address some of the following points:

    · What role does first-party data play in marketer’s strategies, and what facts are preventing organisations from making better use of their customer data?
    · How effectively are organisations joining the dots when it comes to linking their understanding of consumer journeys from online to offline? What sources of data are they using?
    · How do organisations rate the importance of understanding the customer journey and for more progressive marketers, what have been the business benefits of this understanding?
    · What’s driving this overall strategy – are organisations using this intelligence of the customer to drive business-focussed outcomes or measure the performance of individual campaigns?
    · What new technologies are practitioners using to make sense of audiences, from marketing automation to AI and intelligent algorithms?
  • 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" 451 Group and Gemalto Present "The Keys to Multi-Cloud Security" John Ray, Senior Product Strategist and EricHanselman, Chief Analyst at 451 Group Dec 13 2016 4:00 pm UTC 60 mins
    The cloud isn’t consumed by enterprises in just one way. Enterprises have varying internal capabilities and infrastructure means using different deployment models, on or off-premises, private and public clouds, hosted clouds through via multiple cloud vendors, which lends to a complex environment. Today, enterprises run roughly 41% of applications in the cloud, but workloads in cloud environments are expected to increase to 60% over the next two years. Organizations with multiple cloud platforms is becoming a fact of life, but creates challenges for businesses needing to secure them.

    Understanding the risks of each cloud platform is crucial to defining and implementing strong, dynamic data protection policies with comprehensive key management across all cloud-enabled environments. When encryption is used, the risk is transferred from the data itself to the cryptographic key. This is why it is essential that organizations control their own key infrastructure. Diving deeper into the topic, Eric Hanselman from 451 Group and John Ray from Gemalto will discuss the three key considerations to a successful multi-cloud security strategy: interoperability, control and compliance.

    Join our webinar “The Keys to Multi-Cloud Security” on Tuesday, December 13th 2016 and learn about:
    • Recent findings on enterprise cloud usage from 451 Group
    • How to analyze the security risks of your cloud platforms
    • Security practices for different cloud platforms and business processes
    • Future-proofing your Cloud security and data protection compliance
    • How security can work in the multi-cloud universe
    • Implementing a key management system that you own
  • Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Who You Gonna Call? Arm the Service Desk to Ghost-Bust Issues Before They Occur Chris Marsh, 451 Research; Chris Dunn, Easy Vista; & Bruce Aboudara, Scalable Software Dec 13 2016 6:00 pm UTC 60 mins
    The Service Desk is at the frontlines of a changing landscape in IT. IT is now, more than ever, required to provide 100% uptime of their services, and provide them to users anytime and anywhere – thanks in large part to the growth in new consumer apps and services accessed through mobile devices.

    To support this demand the service desk must be aware of and prepared for several key trends:

    •Mobile. More and more, users are accessing their services through their mobile devices. Powerful trends are shaping the mobile world that will impact the Service Desk. We in the service desk must adapt, but what does that mean?

    •Service Availability. Users expect their services to always be up – just like they experience with their other mobile apps and should there be an issue, they expect it to be resolved immediately. What can the Service Desk to make this dream a reality?

    •New Technologies. Prompted by this need for always-on, mobile-available services, infrastructure teams are looking toward newer technologies such as public clouds, software defined networking (SDN), and hyperconverged architectures. How does this impact the Service Desk?

    Join, Chris Marsh, lead mobility analyst at 451 research, Chris Dunn, Global Director of Product marketing for EasyVista, and Bruce Aboudara SVP at Scalable Software as they discuss the key trends the service desk need to know about as well as actions the service desk can take to capitalize on those trends.
  • Squad goals:  Why cost per lead is failing your lead gen strategy Squad goals: Why cost per lead is failing your lead gen strategy Sam Yount, CMO, LendingTree Dec 13 2016 8:30 pm UTC 60 mins
    Cost per lead. It’s like your basic black dress or suit -- never lets you down and crucial in crunch time. But everything we knew about about lead generation has changed. Marketing now owns most of the IT budget and is on tap for the lion’s share of revenue generation. If we’re supposed to Always Be Closing, the marketing team is on the line to deliver qualified leads with high ROI. That’s where we start to get into trouble.

    The new world order has moved way past cost per lead into outcome-based performance. It’s not quantity anymore -- it’s quality. How do you pull your marketing lead generation strategy out of this paradigm? We’re going to walk you through it in this free and interactive executive session with VB’s own director of marketing technology, Stewart Rogers, and his panel of lead generation and demand generation experts.

    In this webinar, you will:

    * Understand how to move past quantity and generate quality opportunities
    * Build the right marketing KPIs for defining lead quality and lead conversion
    * Define a conversion strategy that builds retention

    Speakers include:

    * Sam Yount, CMO, LendingTree
    * Jason John, CMO, Publisher's Clearing House
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, VentureBeat
  • Instant messaging: The future of mobile marketing Instant messaging: The future of mobile marketing Stewart Rogers, Dir. of Marketing Technology, VentureBeat Dec 14 2016 6:00 pm UTC 60 mins
    The rise of instant messaging has created the largest and fastest-growing potential consumer audience ever—and a powerful opportunity to form instant, one-to-one connections between your brand and your customers. According to Juniper research, by 2019, over 160 trillion messages will be sent every year. That amounts to 438 billion messages daily.

    Most messages are read within three minutes of being opened—this kind of immediacy is unparalleled in other communications. And IMs can include a stunning variety of contextual, relevant, interactive content, and create conversations, engagement, and a deeply personalized connection that’s never been possible with email.

    Join our latest VB Live executive workshop to learn how to leverage the power of instant messaging to form meaningful connections and reimagine how you think about retail, customer service, and the entire customer experience.

    By participating in this VB Live event you’ll:
    * Learn how to leverage instant messaging
    * Capture customer details in IM
    * Leverage instant messaging technologies to improve your marketing strategy overall
    * Use the high engagement of messaging in terms of viewabilty

    Speakers:

    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Quinn Banks, Sr. Mobile Marketing Manager, Farmer's Insurance
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers announced soon
  • Masters of Mobile Data IV: From hype to reality in 2017 and beyond Masters of Mobile Data IV: From hype to reality in 2017 and beyond James Peng, Head of Mobile and Social Acquisition, Match Group Dec 15 2016 6:00 pm UTC 60 mins
    Remember when the experts scoffed at the idea that people would buy stuff with their smartphones? In an industry that reinvents itself every five years, what was once groundbreaking becomes table stakes in the blink of an eye.

    Staying ahead of the curve isn’t simply adopting new technology, but reinventing your approach as new platforms and channels emerge. The next wave is about to crest with the advent of wearables, VR, and the Internet of Things. Are you ready to catch it?

    In our latest VB Live event, we’re going to smash the myths that are holding your company back, and make some big, audacious predictions about the state of mobile business over the next five years—from 2017 and beyond.

    Join industry leaders for a lively hourlong discussion on the future of mobile apps -- and get your real world questions answered live.

    In this webinar you’ll:
    * Learn which mobile analytics will matter in the next five years
    * Understand the ways that KPIs monthly active users (MUA) can be interpreted
    * Measure beyond smartphones -- including wearables, connected cars and more.


    Speakers:
    * Mark Rasch, Chief Security Evangelist, Verizon
    * James Peng, Head of Mobile and Social Acquisition, Match Group
    * Bob Sherwin, VP Direct Marketing, Wayfair
    * Jesse Robbins, CEO, Orion Labs former CEO of Chef
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by mParticle
  • How to make money off of Facebook Messenger How to make money off of Facebook Messenger Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jan 12 2017 8:30 pm UTC 60 mins
    With over 1 billion monthly active users, Facebook Messenger is beginning to change the world for companies looking for ways to connect with, engage, and retain an unprecedented number of customers. And we’re guessing that’s probably you.

    It’s all because of Messenger’s developer tools, which have leapt on the promise of bots for customer service and native payments without ever leaving the platform--and have thoroughly delivered on it. Users stay cozily inside the Messenger platform to play games, search, shop, pay, and more, meaning they’re fully engaged with your brand in multiple ways in a single brand context.

    Facebook’s long-term plan: make Messenger the center of users’ lives. Your short-term plan: start positioning yourself to take advantage of this revolution in messenger tech innovation. Register for this free VB Live event now and learn how you can monetize Messenger.

    In this webinar, you’ll:

    Understand the broader digital wallet strategy to connect with customers through chatbots
    Get valuable tips to spin chatbots into gold
    Learn the biggest mistake organizations are making with payments through Messenger

    Speakers:
    * Neil Ishibashi, Sr. Director, Design and Development, Fandango
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers to be announced soon.
  • How machine learning and AI will impact your marketing forever How machine learning and AI will impact your marketing forever Stewart Rogers, Dir. of Marketing Technology, VentureBeat Jan 19 2017 6:00 pm UTC 60 mins
    Nearly $1.5 billion in funding went into over 200 AI companies in 2016, ads powered by IBM’s Watson tech lets users ask questions about the promoted product via voice or text, Google’s RankBrain is changing the business of SEO, and they’ve just announced not only a new range of machine learning APIs, products and upgrades, but a whole new Cloud Machine Learning group.

    Let’s call it: It’s honest-to-god paradigm shift, not just an excuse for another round of “open the pod bay doors, HAL” jokes—and it’s one that’s going to inevitably, unavoidably revolutionize marketing to the extent that if you’re not on board, you are going to be buried.

    Want to disrupt instead of be disrupted? To learn how to leverage machine learning and artificial intelligence to deliver highly personalized, real-time consumer engagement at a significantly lower cost? Join this interactive VB Live event.

    In this webinar you’ll:
    * Learn how speech recognition impacts the SEO value on your web presence
    * Understand the full ROI of fully automated chat bots for artificial human interaction
    * Integrate deep learning into your marketing strategy to realize unbelievable lift

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    Wendy Schuchart, Moderator, VentureBeat
    More speakers to come
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Evan Schuman, Moderator Jan 25 2017 6:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Maximo Cavazzani, founder and CEO, Etermax (Trivia Crack)
    * Wendy Schuchart, Analyst, VentureBeat
    * Evan Schuman, Moderator, VentureBeat

    Register today for this free webinar.