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Mobile Marketing

  • Align your c-suite: A CMO's playbook for securing buy-in
    Align your c-suite: A CMO's playbook for securing buy-in
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy Recorded: Feb 18 2020 51 mins
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
  • Align your c-suite: A CMO's playbook for securing buy-in
    Align your c-suite: A CMO's playbook for securing buy-in
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy Recorded: Feb 18 2020 51 mins
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
  • Align your c-suite: A CMO's playbook for securing buy-in
    Align your c-suite: A CMO's playbook for securing buy-in
    Paige O'Neil Chief Marketing Officer, Sitecore; Stefan Tornquist VP Research, Econsultancy Recorded: Feb 18 2020 51 mins
    Most executives don’t really understand the technology and processes required for successful digital transformation, and in turn underestimate the effort, time, and cost required. Neither do they understand the expected results.

    Which is a problem, because meeting modern customer expectations demands digital investment. You know that, but you need buy-in from the rest of your C-Suite. Discover how to win their support.

    Our on-demand C-Suite alignment webinar outlines the perceptions and motivations of:

    CEOs

    CTOs

    CFOs

    Head of Sales

    Discover what matters to them, the specific language that resonates, and how to inspire each to action.
  • Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Webcam Panel: Are you Leveraging New Technologies to Maximum Marketing Effect?
    Janice Dru, Cambridge Innovation Center | Ray Renna, IVI RMA GLOBAL | Christie Post, Hypergiant Recorded: Feb 12 2020 43 mins
    Social media, data analytics and artificial intelligence are all changing how marketers are connecting with their customers—are you ready for the revolution? This panel will explore the ways in which new technology is forcing marketing teams to rethink their practices, spanning everything from building the brand to developing new campaigns. Join us for a lively discussion that will help you drive your organization into the next decade.

    Join the Conversation to Learn:

    - How does social media affect brand/campaigns/engagement?
    - How are AI and analytics impacting campaigns?
    - What role does personalization play, and how can I make it happen?
    - What compliance requirements do I need to worry about?
    - How are internal relationships and networks affecting the marketing team?

    Moderated by Melanie Turek, VP Research and Fellow - Connected Work, Frost & Sullivan

    Panellists
    Janice Dru, Senior Marketing Director, Cambridge Innovation Center
    Christie Post, Marketing Director, Hypergiant
    Ray Renna, US Marketing Director, IVI RMA GLOBAL
  • The 7 Habits of Highly Effective Demand Gen Marketers
    The 7 Habits of Highly Effective Demand Gen Marketers
    Mary McCoy, Demand Gen Marketing Manager, Klaviyo Recorded: Feb 12 2020 46 mins
    Every demand gen marketer knows how complex the marketing mix has become—every day you get a LI message, cold email, or ABM outreach about how X new tool can get you Y% more leads. It’s incredibly exciting, but it poses a challenge. When constrained by time, resources, and budget, how do you grow acquisition meaningfully and scalably?

    During this webinar, I'll share seven tenets I've learned in my experience leading demand generation for two high-growth SaaS companies. Whether you're just starting out or looking to deepen your marketing know-how, you'll discover how to keep yourself grounded with strategies and tactics that drive results.

    Being a successful DTC marketer isn’t about relying on a silver bullet or mastering one paid channel. I'll show you how to think holistically about the sales and marketing funnel, develop a multi-channel approach, and accelerate sales pipeline. Register now!
  • Perpetual demand generation for continuous growth
    Perpetual demand generation for continuous growth
    David Pitta, CMO, BrightTALK and Olivia Dassler, Programs Manager, BrightTALK Recorded: Feb 12 2020 52 mins
    Living campaign-to-campaign to make demand generation ends meet is a way of life for many B2B marketers. While there will always be a place for a burst of demand around a campaign, is this the best vehicle to drive consistent predictable growth for your company?

    Your sales and marketing resources operate on a consistent schedule, demand for your products and services ideally should align to your capacity to act on that demand. Turn your business into a growth machine by using channels that are always driving demand, and techniques to consistently turn that demand into activity.

    Join BrightTALK’s CMO, David Pitta, and Programs Manager Olivia Dassler as they discuss innovative channels and techniques for perpetual demand and business growth.
  • Marketing’s Digital Divide:  It’s Just Marketing
    Marketing’s Digital Divide: It’s Just Marketing
    Marianne S. Hewitt, Marketing Strategy and Technology Leader, The Growth Strategy Group Recorded: Feb 12 2020 33 mins
    Customers are demanding intelligent omni-channel engagement. Marketers are expecting satisfying and challenging work experiences and rich career opportunities. Businesses require profitable organic growth.

    Read how to achieve all of the above through cross-functional work teams in an integrated marketing ecosystem!
  • How to Become a Data-Driven Documentation Team
    How to Become a Data-Driven Documentation Team
    Joe Gelb and Lawrence Orin Recorded: Feb 12 2020 62 mins
    In the world of technical communications, there's a lot of talk about content strategy. But what about the data you need to guide the decisions that drive that strategy? Documentation teams continue to deliver high volumes of content, but without meaningful data to gauge their productivity and measure success.

    Armed with the right data, forward-thinking companies are discovering the tremendous impact technical content has on customer enablement, self-service, support, marketing, and sales enablement.

    Join Scott Abel, The Content Wrangler, and Joe Gelb and Lawrence Orin of Zoomin, for this one-hour webinar and Q&A session.

    You'll see innovative examples of how to put data into action, and find out:

    – How to distinguish between useless analytics and actionable insights
    – How to supercharge your documentation team’s efficiency
    – How to demonstrate your impact on the organization and the trickle-down benefits for every other department, from product to marketing to support
  • Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Great Campaigns Don’t Chase: Demand Generation Starts with Knowing Your Audience
    Keith Johnstone & Dennis Le, Contrast Digital Marketing Recorded: Feb 12 2020 36 mins
    Simplify your demand generation process by breaking it down and focusing on the components that matter most. Dividing the process into 4 steps, you can create an effective demand generation strategy that will drive interested leads into your sales team's open arms. Rather than chasing potential customers down and selling them on the same value propositions you and all your competitors are using, consider what it will take to make them chase you.

    · Define your audience

    o Maximize the effectiveness of your campaigns by starting with understanding the needs your product satisfies, and who will benefit most

    · Gather insights

    o Consider how and where your audience spends their time to identify what their interests, needs, or parallel pain points they may suffer from are

    · Demonstrate value

    o Create compelling content that attracts them to you and demonstrates value – something that will make your audience say thank you

    · Set the bait

    o Lastly, use your content and leverage targeted marketing channels to drive leads to you

    Bios:

    As General Manager of Contrast Digital, Keith directs all marketing activities and has a track record of successfully growing client revenues and lead volume quarter over quarter. He has had his insights featured in publications like Forbes, Entrepreneur Magazine, Sales and Marketing Magazine, and HubSpot Sales to name a few.

    Specializing In digital demand generation, Dennis has been in the marketing industry for nearly a decade. He has worked on campaigns across industries including software, professional services, and construction, executing campaigns that have helped drive leads in excess of $20M in potential revenue.

    Presenters:

    Keith Johnstone, GM, CMO, CDO, Contrast Digital Marketing

    Dennis Le, Digital Demand Generation Manager, Contrast Digital Marketing
  • LinkedIn: your best Demand building tool
    LinkedIn: your best Demand building tool
    Rod Sloane, LinkedIn Champion Recorded: Feb 12 2020 41 mins
    Whether you are in sales and marketing you will be aware of the growth and adoption of LinkedIn. LinkedIn is now the preferred platform of choice for many when it comes to lead generation.

    You may be using the platform for content sharing, advertising or brand awareness. This webinar outlines why you should consider LinkedIn for direct lead generation, too.

    Rod Sloane will be sharing

    Three key insights
    Five key questions

    that you should be asking your sales team to improve their LinkedIn cold prospecting to build your early pipeline activities.
  • Crafting Cross-Channel Campaigns in Today’s Fragmented Landscape
    Crafting Cross-Channel Campaigns in Today’s Fragmented Landscape
    Lauren Pettiglio, Director - Demand Generation, BlueConic Recorded: Feb 12 2020 1 min
    With the ever-rising audience expectations and constant changes in technology and regulations, today’s landscape can feel more like a minefield than a greenfield for marketers. But what may initially appear as challenges, can be opportunities for you and your team to change your approach to campaigns and uncover new ways to meet your department and company goals.

    Resister for this webinar to explore:

    The growing number of considerations for today’s landscape
    How technology can help – or hurt – your marketing campaigns
    Tips and tricks for optimizing cross-channel campaigns

    Lauren Pettiglio is a B2B marketer with nearly 10 years of marketing automation and campaign management experience. From strategy to analysis and reporting, her passion for demand generation has driven many creative solutions to challenges felt across industries. When she is not planning the next campaign or determining the best way to automate a process, you’ll likely find her singing along to a Broadway musical soundtrack.
  • B2B Demand Generation Myths DEBUNKED
    B2B Demand Generation Myths DEBUNKED
    Sowmya Moni, Marketing Director, Incture Technologies Recorded: Feb 12 2020 21 mins
    Demand generation is a critical input to the sales process, but with competition on the rise and sophistication in martech stack, B2B demand generation has never been more complex. Fortunately, along with the swell of competition, a whole host of digital marketing tools have arrived as well. This has made generating leads both more complex and if done correctly, more effective. However, myths still continue to plague the whole demand generation process—confusing even the smartest marketers. In this webinar, we’ll look at debunking myths that lead to wastage of effort and money, so you can focus your efforts on your demand generation best practices.

    About Sowmya Moni:

    Sowmya is responsible for driving marketing & communications for Incture’s (www.incture.com) portfolio, globally. She has 20 years of marketing and product management leadership experience launching brand awareness, demand generation and sales enablement programs and campaigns at both start-ups and Fortune 500 companies such as HP and Oracle.

    Sowmya holds an MBA from Management Development Institute, Gurgaon and a B.Com Honours degree from Delhi University, India. She also holds a PMP certificate from PMI.org and a certificate in Digital Marketing from Columbia Business School. She’s an active PMI global volunteer, CMO Council Member, and advocate for Gender Inclusivity in the Workplace.

    About Incture

    Incture® is a digital systems company and we deliver solutions with speed and at scale to address our customers’ complex business challenges. We are one of the largest providers of Digital Applications and Technology Solutions on SAP Cloud Platform and SAP On-Premise Platform. Incture is headquartered in Bangalore, India with offices in NA, SEA and the Middle East. We are currently serving more than 90 customers globally, many of which are on the Fortune 500 list.
  • Why influencer marketing deserves its place in today’s marketing mix
    Why influencer marketing deserves its place in today’s marketing mix
    Jeanette Okwu, Co - Founder & CMO, 1nfluencersmarketing Recorded: Feb 12 2020 33 mins
    The increasing role of digital and big data technologies in advertising has disrupted traditional ad agency business models. As advertisers consider how to confront these new challenges, a myriad of technology platforms can offer a variety of Ad/MarTech solutions.

    Approaches like content marketing, reviews & recommendations, and social or influencer marketing are all considered viable ways to drive impact. But as advertising continues to decline, it’s Influencer marketing ($10BN industry in 2020) that has shown the greatest potential to reverse the trend of ad-fatigue, use of ad-blocker technology, and changing consumer behaviours of the new digital and mobile-only generation.

    Take one look at the media landscape, and the bold new pioneer on the horizon is Influencer Marketing. But while it’s blazing new trails as the newest, boldest player in the advertising scene, it is often grossly misunderstood. Some point to its revolutionary successes. Others criticise its ineffectiveness. Leaving many with the perception that Influencer Marketing is simply a gleaming, glossy riddle wrapped in a mystery inside an enigma. Real observers know the truth: this pioneer has proven to be the only marketing discipline that delivers tangible consistent results for brands. And yet significant knowledge gaps on both the brand and creator sides keep the misconceptions alive.

    Partnering with influencers is already familiar to us, but the market is undergoing constant change: Brands must continually evolve their strategies accordingly. The space is rapidly expanding as influencer types have proliferated and consequently fill every conceivable niche and sub-niche interest.

    Each of these types offers distinct benefits and trade-offs for brands. But how to create a meaningful scalable program that folds into the entire marketing stack?

    Here’s how: with date, insights, and a human touch.
  • What’s next in B2B Marketing: Looking beyond Inbound and ABM
    What’s next in B2B Marketing: Looking beyond Inbound and ABM
    Karthik Nair, Director of Demand Generation, JOOR Recorded: Feb 12 2020 40 mins
    For every B2B marketer who ever wondered 'why should B2C marketers have all the fun?', the 2010’s had all the answers. We got to learn frameworks such as inbound, ABM, conversational marketing, talk triggers and had access to technologies that helped us achieve those goals.

    So, what’s next? Evoking strong emotions among your users/prospects for your product is the future for B2B companies, and the Product Led Growth (PLG) framework, combined with building communities is how you get there. Marketers should look at adopting specific elements of PLG’s framework whether you sell to SMBs, Mid-market or Enterprise businesses. PLG will soon become a basic expectation, like Inbound became a few years ago.

    At the heart of PLG is the approach of giving users the ability to easily experience the product before the paywall and equip them to appreciate the value in the trial period or trial version. While companies have begun finding their stride with successful sales-marketing alignment, the stakes how now increased, the future is going to be about sales-marketing-product alignment.

    Join this session for:

    1. A quick introduction to PLG and how it will take you further along in the journey to higher personalization and higher organizational alignment

    2. An approach to generating demand with traditional approaches, with some creative nuances, as you set yourself up for PLG

    3. Build alignment with technology/product teams to structure data to move to PLG

    4. A guide to building ‘tribes’ by connecting audiences with each other and with your company around theme of the problem you are solving for them

    5. A recommended approach to structuring your team

    6. Metrics you should track to measure performance
  • 4 Pillars of Video Marketing: Treat video as part of a campaign
    4 Pillars of Video Marketing: Treat video as part of a campaign
    Trent Warrick, Jeff Kunken, BrightTALK Recorded: Jan 30 2020 51 mins
    Rich content is a hugely powerful demand generation resource, but developing that content is often resource intensive in itself. To get the greatest mileage out of your content, a thoroughly planned promotional strategy should be considered at the outset.

    From atomization to follow-up content and additional steps prospects can take to advance the sales process, to the promotional emails ahead of your initiative, all stages should be considered.

    In this webinar learn best practices to get more bang for your content buck through mindful planning and tips to improve any campaign.
  • Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Beyond DAUs and MAUs: 3 Key Levers to Understanding User Engagement
    Andy Carvell, Ketan Pandit Recorded: Jan 22 2020 35 mins
    This is where the Acknowledgment – Interest – Conversion (AIC) Customer Engagement and Retention framework comes into play and helps marketers.
  • [Quickinar] What is Structured Content?
    [Quickinar] What is Structured Content?
    easyDITA and The Content Wrangler Recorded: Jan 21 2020 5 mins
    We demystify structured content — briefly explain what it is, why it's needed, and how it works.
  • [Quickinar] What is a Component Content Management System?
    [Quickinar] What is a Component Content Management System?
    easyDITA and The Content Wrangler Recorded: Jan 18 2020 6 mins
    We'll teach you what a component content management system is, why you might need one, who uses them, and for what purposes.
  • [Quickinar] What is Content Reuse?
    [Quickinar] What is Content Reuse?
    easyDITA & The Content Wrangler Recorded: Jan 16 2020 8 mins
    How should you reuse content? Copy and paste? Before doing that, consider the long-term health of your documentation. Structured content offers some incredible forms of content reuse that are fast, powerful, and sustainable.
  • 5 Best Practices to Transform your Webinar Editorial Calendar
    5 Best Practices to Transform your Webinar Editorial Calendar
    Nick Markwith, Director, Communities Recorded: Jan 15 2020 46 mins
    Webinars are a proven tactic for driving engaged, qualified leads but are often executed poorly or without the audience in mind. A poor presentation can have the opposite effect intended if marketers and presenters don’t approach the webinars that deliver value, insights, and authenticity to your audience.

    Join Nick Markwith as he reviews how BrightTALK’s editorial team manages their 2,000 webinar editorial calendar and discusses the five best practices for developing a webinar editorial calendar that excites, engages and educates your target audience.

    In this session, you will learn how to:

    • Understand what drives your audience
    • Explore new sources of novel editorial ideas and formats
    • Identify best practices to keep your audience engaged and nurtured
  • [Quickinar] What is Conditional Processing?
    [Quickinar] What is Conditional Processing?
    easyDITA & The Content Wrangler Recorded: Jan 15 2020 6 mins
    Conditional processing is a powerful way to hyper-personalize your reader’s content experience. With structured content in a CCMS, content strategists can create reusable components and tag them for multiple audiences.
  • Quantifying the impact of marketing campaigns on your business using Real Impact
    Quantifying the impact of marketing campaigns on your business using Real Impact
    Hiral Jasani, Anand Prasad Recorded: Jan 8 2020 46 mins
    Your marketing is only as good as you measure. With Real Impact, our measurement dashboard, we show you exactly how and to what extent your marketing campaigns have impacted your business – everything from revenue generated to users retained.
  • An introduction to the Open Transport Initiative
    An introduction to the Open Transport Initiative
    Hayden Sutherland, Founder, Open Transport Initiative and Marie Walker, Founder & Head of Content, Open Banking World Congres Recorded: Jan 8 2020 23 mins
    The Open Transport Initiative aims to do for transport and mobility what open banking has done for finance. Hot on the heels of launching the world's first open standards for transport interoperability (3rd Jan) founder Hayden Sutherland speaks to Marie Walker, Founder & Head of Content, Open Banking World Congress.
  • Product Experiences: A/B Testing for Better App Design
    Product Experiences: A/B Testing for Better App Design
    Alexandra Moeser, Jay Magdani Recorded: Dec 17 2019 23 mins
    Every day, product managers make important decisions about feature design, pricing, user flow, messaging and countless other variables to build a customer-centric product.

    Product Experiences gives product teams the power to easily test ideas on controlled segments. A/B testing app UI and UX flows removes guesswork and provides actionable data to improve the app experience.

    In this webinar, learn how to:

    - Optimize app design to improve customer lifetime value and increase retention
    - Create effective goals and hypotheses with our proven best practices
    - Reduce cart abandonment and increase sign-ups
    - Save hours of developer time and make fewer App Store submissions
  • The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    The Right (and Wrong) Way to Bring Documentation into Your Knowledge Base
    Lawrence Orin Recorded: Dec 11 2019 61 mins
    Your company has invested in purchasing a Customer Relationship Management (CRM) platform, and your colleagues are expecting to add documentation to its knowledge base. But knowledge bases were built for standalone support articles, not complex publications and hierarchical task-based content. So how can you use a CRM to publish your product documentation?

    Join Scott Abel, The Content Wrangler, and Lawrence Orin, Product Evangelist & Customer Implementation Expert at Zoomin, to learn how these two types of content can work well together.

    Whether you’re a documentation manager, support professional, or CRM user or administrator, here are some key takeaways you’ll gain from this one-hour webinar:

    1) Understand the problems of housing product documentation in a typical knowledge base.
    2) Help others in your organization understand the differences between support content and product content.
    3) Learn how you can have the best of both worlds: a complete docs experience in knowledge bases like Salesforce or ServiceNow.
  • The CMO Guide to Personalization Trends: SoDA & Sitecore
    The CMO Guide to Personalization Trends: SoDA & Sitecore
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA Feb 25 2020 2:00 am UTC 63 mins
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • The CMO Guide to Personalization Trends: SoDA & Sitecore
    The CMO Guide to Personalization Trends: SoDA & Sitecore
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA Feb 25 2020 1:00 pm UTC 63 mins
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • The CMO Guide to Personalization Trends: SoDA & Sitecore
    The CMO Guide to Personalization Trends: SoDA & Sitecore
    Paige O'Neill, CMO, Sitecore; Tom Beck, Executive Director, SoDA Feb 25 2020 6:00 pm UTC 63 mins
    The biggest barrier to effective personalization isn’t a lack of data; it’s overconfidence. How do we know? We recently asked more than 350 CMOs and senior marketing executives how their brand personalizes customer experiences, and their answers were fascinating.

    Join Sitecore CMO Paige O’Neill and SoDA Executive Director Tom Beck as they dive into the findings of the research to reveal:

    • Why senior marketers may not be as good at personalization as they think
    • The biggest priorities for marketing departments
    • Top findings of the research — including investment plans, adoption, priorities, and key challenges
    • Actionable insights to move forward
    • Concrete examples of the trends among CMOs across global markets, and more
  • Solving the Content Crisis
    Solving the Content Crisis
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub Mar 3 2020 2:00 am UTC 47 mins
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • Solving the Content Crisis
    Solving the Content Crisis
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub Mar 3 2020 1:00 pm UTC 47 mins
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • Solving the Content Crisis
    Solving the Content Crisis
    Stephanie Stahl, General Manager, Content Marketing Institute; Tim Pashuysen, CSO, Sitecore Content Hub Mar 3 2020 6:00 pm UTC 47 mins
    Between content marketing and omnichannel strategies, operational challenges in marketing revolve around content production. The scale, pace, and ambition of providing content to an abundance of channels becomes the bottleneck for delivering customer experiences. This is The Content Crisis.

    As we look ahead, channels will continue to be more decentralized, making content even less manageable. So, what can be done? Brands need to manage their content planning and organization tools with their delivery and optimization tools - enabling ownership of the entire content life cycle.

    Join us in this webinar and learn:

    • What really keeps CMOs awake at night?
    • How to clarify your content process?
    • How to leverage technology to support the entire content life cycle?
  • 4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    4 Pillars of Video Marketing: Measure and Optimize your video campaigns
    Jeff Kunken, Jon Mycroft, BrightTALK Mar 5 2020 4:00 pm UTC 60 mins
    The need for a content marketing program is nearly universally understood, however, only 25% of B2B marketers report being able to effectively measure their effectiveness.

    Without accurate and actionable metrics and reporting, how can a marketer expect to improve?
    In this webinar we'll discuss what metrics are most useful, how to get richer engagement data, and how this data can be used to optimize your programs and content.
  • The Path to Personalization: Learn how to get moving along the path quickly
    The Path to Personalization: Learn how to get moving along the path quickly
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore Mar 10 2020 2:00 am UTC 39 mins
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • The Path to Personalization: Learn how to get moving along the path quickly
    The Path to Personalization: Learn how to get moving along the path quickly
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore Mar 10 2020 1:00 pm UTC 39 mins
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • The Path to Personalization: Learn how to get moving along the path quickly
    The Path to Personalization: Learn how to get moving along the path quickly
    Sean Rusinko, Industry Business Lead – Retail & Hospitality, Sitecore Mar 10 2020 5:00 pm UTC 39 mins
    We know that personalization is a capability that most marketers aspire to deliver, but research shows that very few actually do.

    To help you get on board the Path to Personalization, we’ve created a jam-packed session that will cover:

    Steps to launching a future-proof personalization strategy that’s data-driven, generates brand loyalty, increases conversions, and is ready for any new device that emerges on the market.

    Companies who are doing it right—and how they’re doing it.

    The team you need, and much more!
  • Create a Simple, Effective Animated GIF Within Minutes
    Create a Simple, Effective Animated GIF Within Minutes
    Patricia D'Ambrosio, Pearson Education Mar 10 2020 5:00 pm UTC 60 mins
    Delivering and updating content can be time-consuming and expensive. According to recent research, users increasingly rely on animation for information. And, the demand for animation is miring many companies in a video swamp.

    But there's a fast, free, and effective alternative that improves ROI and delivers within minutes instead of hours or weeks.

    Join Scott Abel, The Content Wrangler, and his special guest, Pat D'Ambrosio of Pearson Education, for this free, one-hour webinar. Learn why users are demanding animated GIFs. Pat will show you how you can create custom GIFs fairly easily. You will also learn how to develop a template, and Pat will show you a few time-saving tips.

    Takeaways:

    1) Learn about the research
    2) Learn about a new and free program, and
    3) Pick up tips that will dramatically reduce the costs of providing animation in your content.
  • DITA Satisfaction: Preparing for Success
    DITA Satisfaction: Preparing for Success
    Rob Hanna, Val Swisher & Scott Abel Mar 11 2020 3:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with content strategy gurus Rob Hanna (Precision Content) and Val Swisher (Content Rules) about the findings from the 2020 DITA Satisfaction Survey. Rob and Val will explore several of the trends uncovered in the report and their impact on satisfaction in technical documentation shops that leverage the Darwin Information Typing Architecture to create technical documentation content.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • DITA Benefits: Building Capabilities
    DITA Benefits: Building Capabilities
    Patrick Bosek, Dawn Stevens & Scott Abel Mar 11 2020 4:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with technical communication content experts, Patrick Bosek (Jorsek/easyDITA), and Dawn Stevens (Comtech Services, Inc.) about the findings from the 2020 DITA Satisfaction Survey. Patrick, Dawn, and Scott will discuss the benefits — including the development of valuable capabilities — realized by technical documentation shops that leverage the Darwin Information Typing Architecture.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • DITA Metrics: Selling to Executives
    DITA Metrics: Selling to Executives
    Steve O'Sullivan, Mark Lewis, Joe Gelb & Scott Abel Mar 11 2020 5:00 pm UTC 45 mins
    Join Scott Abel, The Content Wrangler, for a discussion with intelligent content experts Mark Lewis and Steve O’Sullivan (Caliper Content Services), and Joe Gelb (Zoomin Software) about the findings from the 2020 DITA Satisfaction Survey. Mark, Steve, Joe, and Scott will propose the collection of metrics that matter — and share proven approaches used by technical communication team leaders to convince executives to support the adoption of the Darwin Information Typing Architecture.

    A copy of the DITA Satisfaction Report will be provided to all registrants.
  • Why You Need to Connect the Upstream and Downstream for Growth
    Why You Need to Connect the Upstream and Downstream for Growth
    Laura Patterson, Presidenet VisionEdge Marketing Moderated by Shawn Elledge, Founder of Lead Generation Institute Mar 26 2020 6:00 pm UTC 45 mins
    For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth.


    During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and performance management to accelerate growth will cover:

    • Making customer-centric more than a buzzword

    • Using upstream Marketing to drive growth

    • Applying a framework to accelerate traction in the market