Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
2014 is truly the year that social media will come to life, consumers and fans demand engagement from brands they follow. So what is social media engagement, what are the benefits and how exactly can you achieve it?
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.
The Revenue Marketing Summit where senior-level marketers will discuss, listen to and share the most innovative, inventive and transformational ideas affecting revenue marketing today, all in TED Talks style.
Join Michelle Chiantera, Director of Marketing at Cisco as she discusses how Cisco is putting their buyers at the center of their marketing programs, and how a buyer centered marketing program is not only driving the business forward, it's driving Cisco's marketers forward.
Join Robert Israch, Vice President of Global Marketing Programs at NetSuite as he discusses the value of thought leadership for enterprise organizations who are just starting to invest in content marketing.
Did you know that 22% of apps are only used once? You've got to evolve your app strategy beyond downloads and start thinking about personalizing your app experience and marketing. In this webinar you'll get the secrets to generating higher lifetime value, revenue and app user retention through more personalized and impactful app user engagement.
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Demand Generation as a concept in the B2B world has been around for many years but there is still some confusion over what it actually means and where does lead generation come into it? How can you evolve both to establish and maintain long-term business relationships in the fast moving world of digital and social media and measure success?
Connection2 would like to share their view of how to achieve this using some innovative sales & marketing methods. Please join us for an interesting discussion around this topic. Hear how one technology company has embraced this way of thinking and seeing a significant increase in the number of engagements with prospects and established relationships enabling real conversations and increased closed business.
New Year, New You: How to Impress Your Boss, Get ahead of the Curve, Tighten Your Bottom (Line) in 2014
Join Ann Handley (Chief Content Officer of MarketingProfs) and Corey O'Loughlin (Content Marketing Manager at MarketingProfs) for a practical session on achieving your 2014 content marketing and social media goals. Ann (the boss) will take you through what marketing leaders are looking for in 2014 and Corey (the tactician) will provide practical examples of how to achieve those milestones. You'll leave inspired to start the New Year fitter than ever! (Plus, we’ll have plenty of 80s fitness photos to inspire a wave of nostalgia.)
What we’ll cover:
-Marketing trends for 2014
-Tactical ways to achieve success in content marketing and social media
-How to be more efficient in your programs
Why are businesses like Blockbuster not here today? Traditional business models need to be reviewed and updated. In this video Peter Veash covers the biggest changes brought about by digital and the factors that determine whether a business succeeds or fails in adapting to these changes.
How can you measure success for digital marketing? How do brands establish the metrics that matter to the business? Senior strategists and heads of leading digital agencies share their insight into a range of different approaches that they use with brands for evaluating digital marketing.
Digital marketing is moving fast, changing the way brands engage with their customers, changing the structure of marketing organisations. Discover insight from senior agency heads and brand marketers on why digital marketing is becoming a discipline that is now firmly in the driving seat of marketing for the majority of businesses.
Consumers don't think about multichannel, they just expect a seamless experience across all their various devices - wherever and whenever they want to interact with a brand. How can brands keep up with consumers, or even move ahead with their multichannel approach? Senior strategists and heads of leading digital agencies examine the drivers behind multichannel.
From 'phy-gital', personalised digital posters, more direct engagement with brands, discover insight from senior agency heads on their thoughts about the future of digital, the trends to look out for and whether it is the technology or the structure of organisations that will determine the pace of future change.
Consumer touch points are everywhere: in-person, mobile, web, email, social, apps, call centre, and more. But despite the different ways that brands interact with their customers, what still matters most is the overall customer experience. To create winning customer experiences, companies must create a culture of optimisation and innovation.
Join Victoria Reuter, eCommerce Director at JanSport, Matthew Niederberger, Channel Manager Conversion at Ziggo and Mike Harris, VP EMEA at Monetate for this webinar. Explore how to organise, create, and measure the memorable experiences your customers crave, bringing together the strategies of different business areas, including email marketing, website testing, data, and analytics.
The store continues to be the front line for retail purchases. And store associates are the direct link to winning a sale. But today, retailers must be innovative and savvy in order to meet the demands of technology-enabled consumers. That means arming store associates with the tools to deliver the information and services that will drive increased revenue, including upsells and cross-sells.
So what are the best ways to enable store associates to deliver a superior customer experience? This webinar will outline 5 ways retailers can win the battle for brand loyalty and long-term success.
1.Anticipate customers’ questions before they ask.
2.Be ready to offer suggestions for upsells and cross-sells.
3.Create an interactive experience throughout the store.
4.Deliver personalized offers and promotions.
5.Execute a seamless checkout experience.
Retail “winners” see mobile as a vehicle to understand consumers’ path to purchase, according to Retail Systems Research (RSR). Mobile apps, in particular, are serving as the telescope into consumer behavior.
This webinar, featuring Brian Kilcourse from RSR, will highlight the latest mobile innovations and the ways successful retailers are implementing innovative and unique mobile strategies.
Key topics to be discussed during this webinar include:
•Mobile browsing and buying trends and behaviors;
•The influence of mobile throughout the entire path to purchase;
•How retailers currently are investing in mobile (apps, mobile web, versus enterprise mobility/mPOS);
•Integrating mobile into the in-store experience;
•Mobile success stories; and
•Future mobile plans and investments.
Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".
In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
The world of Display advertising presents a vast opportunity for advertisers. But that opportunity comes hand in hand with challenges, some of which are big enough to require expert help in order to overcome them.
Vishnu Balchand, Senior Product Specialist at Quantcast, is an expert within the field of Real Time Bidding (RTB) and has helped many brands unlock the potential of their display campaigns. Gary Revenson, Head of Technology at Maxus, is a pioneering adopter of new methodologies in display advertising.
Together, Gary and Vishnu will discuss a case study which highlights how Quantcast and Maxus used campaign data to understand and measure the performance of campaigns through the use of "Split Funnel Attribution".
Join this live webinar to learn more about:
- The difference between Prospecting and Retargeting
- How to select the right tactics
- How to measure effectiveness across your plan
We all think we’re rational beings. So when we create our marketing strategies, we project rationality into our customers’ decision-making process. But we’ve all been proven to be predictably irrational creatures, making the same bizarre decisions over and over again.
So how best to make your marketing budget pay? Nick Barthram, Indicia’s DMA-Grand-Prix-winning Principal Planner and Chief Futurist Mike Fisher, Indicia’s ‘man behind the maths’ will enable you to explore consumer behaviour and why it doesn’t always make sense.
Nick and Mike will share a wealth of strange decision-making processes customers (and you) use, and how to turn them to your advantage. You’ll also leave with seven steps to ensure you spot the genuine patterns within data.