The lure of data-led tactics for web re-targeting and advanced customer experience applications is intoxicating for marketers, particularly when customers demand relevance and reward personalization with increased frequency and volume of purchase. But while this age of data-led marketing has opened up a world of possibility for engagement, personalization and real-time, one-to-one experiences, it has also prompted customers to grab indelible paint to draw the “creepy line”—that point at which knowing the customer turns from creating a relevant experience to exhibiting stalker-like behavior. The magic for marketers is not just understanding their customers, but understanding where that line in experience has been drawn…and knowing that while there are universal truths to engagement, the repercussions of crossing the creepy line can be detrimental to a customer’s desire to engage with a brand.
To address where and how marketers must engage and interact in a customer-defined scope of individualization and personalization, the CMO Council, in partnership with Teradata, will host a one-hour webcast to kick off the discussion around just how close we can and should get to the creepy line. Joining the conversation will be brand leaders who have made strides in driving relevant experiences that add value to the customer’s journey, in addition to customer intelligence experts to share key trends, mandates and best practices in moving beyond mass personalization to achieve true individualization.
Real-time marketing meets real-time research: Understanding Consumers' Digital Media Addiction
The goal for marketers is to present the right advertising message to the right person at the right time - no matter whether a person is surfing social media, watching television, checking their mobile phone or walking into a store. This becomes more and more difficult as media consumption is ever-changing. Furthermore, while we need to keep different communication methods in mind and optimise our messaging for the medium, we should also approach consumers holistically, understanding that they are who they are on mobile devices, in their cars listening to the radio, or while watching television.
In addition to dissecting the typical consumer and their media consumption, we’ll discuss how this new world order requires complete cohesion between brands, their advertising and media agencies - all the while supported by smart, real-time market research. This presentation will focus on the consumers' role in that ecosystem and their ability to recognise and internalise the messages they are sent.
In his recently published white paper, Pete Jenkins, Chair at Gamfed, examined the science behind driving engagement, and how marketers can leverage gamification, insight, proximity marketing and social media to generate exceptional engagement and influence behaviour.
But how do marketers go about implementing these techniques?
Pete has condensed gamified marketing down to just 6 critical strategies, and in this webinar he will present the 6 C’s of gamified marketing and how to apply them to gain the highest levels of customer engagement. He will take you through case studies where these ideas have been used successfully, and you’ll take away a practical framework to apply to your own marketing activities.
The Modern Marketing Experience offers an unprecedented opportunity to gain insights at a single premier event presented by Oracle. Experts in marketing automation, social marketing, content marketing, and big data will present you with the strategies and tactics you need to make modern marketing succeed in your organization. Engage with BrightTALK at MME15!
Early on expectations from B2B buyers in their journey set the stage for marketing and sales to work together. As leads flow in, an agreed-upon plan and process should be in place for lead identification, distribution and follow-up. This optimized plan and process can make a huge difference between smooth sailing or rough seas in the next steps of the journey for the marketing and sales teams and most importantly, the buyer.
So, what does this process look like, and how can an optimized lead process affect not only the quality of the buyer's journey, but opportunity generation? Join Isaac Payne, Marketing Operations Specialist, and Ali Gooch, Sr. Sales Manager-both of Pardot, as they explore and give us tips on how we can get the most out of an optimized lead process.
The ubiquity of mobile has ushered in new opportunities for marketers, such as targeting mobile consumers geographically and offering tools to be used when they’re in-store. But perhaps the greatest potential is in mobile's revival of the value of a phone call, and the phone call's ability to attribute online to offline activity. As mobile offers consumers the opportunity to take immediate action by placing a call, marketers begin to connect campaigns to calls and, ultimately, purchases.
In this “After the Click” webinar, Grow.co's Jay Weintraub and CJ Arseneau from Telmetrics will provide insights, case studies and strategies into creating digital campaigns that drive action, leveraging call analytics and attribution technologies in the path to purchase.
The rise of mobile and the multi-screen world puts the consumer firmly at the centre of the digital universe. Content needs to be more personal and more relevant as consumers come to regard traditional advertising and marketing tactics as intrusive and ineffective. Marketers now have to ask themselves some crucial questions:
• Is my content successfully driving more traffic?
• Are those visitors actually engaging with my content?
• Which traffic sources provide the most engaged and highest-converting customers?
• Which of my content is driving positive ROI?
• How can I improve my content to meet sales or conversion targets?
• How can I accurately measure which content is most effective and evaluate why some content performs better than others?
In this webinar, Duncan Clark will explain how you can tackle these questions to ensure your content marketing pulls its weight and delivers against business objectives.
The rise of enterprise trends such as bring your own device (BYOD), increased use of cloud and network based services and the need to ensure optimum performance, makes added user authentication measures vital.
Two-factor authentication provides an extra layer of safekeeping that is imperative when adopting a holistic security infrastructure while keeping the cost of implementation down.
Join us for an interactive webinar to gain insights on:
• Why and how is Two-factor authentication one of the easiest ways of accomplishing a higher level of security for your enterprise systems?
• How does Two-factor authentication ensure identity protection?
• How to deploy a Cloud-based Two-factor authentication platform?
The Internet of Things (IoT) is the interconnection of uniquely identifiable embedded computing devices within the existing Internet infrastructure. Join us on March 17th to learn how the Internet of Things will play a role in your future and what changes will be happening in security.
John Koetsier: VP Research; VentureBeat
Jen Kavanagh: EVP, General Manager (US); Beamly
The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.
We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.
The result is the most complete report on mobile marketing automation available.
Learn how marketers can harness two of the biggest digital trends to optimise content strategy as content marketing comes of age.
Duncan Clark, Head of Global Research at Netbiscuits, discusses how two mega-trends are creating a wealth of opportunity for marketers to optimise their content.
Firstly Big Data - the focus on gathering data and insight has brought the importance of understanding customer experience to the forefront.
Secondly, the phenomenal rise of mobile has completely changed the way in which consumers interact with brands and reshaped their expectations.
In 2015, these two unstoppable trends will converge to redefine key areas of marketing strategy. Analytics, when applied to key business objectives, empowers marketers to make the right decisions about customer experience and content optimisation. Mobile, meanwhile, enables brands to be more closely and personally engaged with customers than ever before.
In this webinar, we explore the challenges and opportunities emerging in this new multi-screen world.
Consumers are finding more ways to interact with brands than ever before, and most of it's happening on mobile. CMOs must understand their customer's mobile behavior holistically, and Jason plans to discuss how that knowledge should impact their digital choices. Some digital leaders, who are more increasingly Chief Digital Officers, are finding success by creating timely marketing in the right moments. Jason will share best practices from Google's work with CMOS, and go through ways they're combining insights with great digital tools to reach their constantly connected consumers across screens.
Consumers are constantly bombarded across multiple channels with branded messages, so how can the gamification of the mobile customer experience help brands to increase engagement, loyalty and improve customer value when most consumers have already tuned out? The Economist Intelligence Unit showed that companies share a conviction that cultivating a high level of customer engagement is now a key strategic challenge.
This panel discussion explores whether Gamification, as an engagement technique, can help Marketers to secure consumer mind share, giving their brands a competitive advantage, or is it just a passing gimmick that won’t deliver against this strategic goal?
In today's ever-changing digital marketing landscape, it can be hard to keep up with all of the new channels and strategies to test. Fast-growth companies are juggling dozens of campaigns, focused on both driving brand awareness and acquiring net new leads. Plus, they are tasked with proving the value of all of these efforts — often with limited resources and small (but mighty!) marketing teams.
Join Russ Glass, Head of Products for LinkedIn Marketing Solutions, alongside Kyle Porter, CEO and Founder of SalesLoft, and your host, Mathew Sweezey, author of Marketing Automation for Dummies, as we explore how to jumpstart your 2015 efforts with four hot new marketing strategies.
- Creating an account-based marketing campaign
- Using new technology to help increase your sales close rates
- Taking a look at new reporting models to show marketing value
- Using agile content creation
With consumers expecting more from brands to tempt them to engage, and the explosion in smartphones as a key communication channel, marketers need to adapt their current strategies to win.
3radical are teaming up with Forrester Research to present a webinar on the current hot topic of how "Gamification of Mobile Marketing" can deliver a competitive advantage to brands.
Mike Talbot Chief Visionary and Rusty Warner, Principal Analyst at Forrester Research, will cover topics including :
- Why is mobile a strategic channel for brands in the world of the connected consumer?
- How does gamification and contextual relevance drive consumer engagement?
They will also bring the information to life with :
- Expert best practice tips and advice on how brands can develop a winning mobile gamification strategy
- Examples of how brands are succesfully driving consumer engagement with mobile gamification
Don't miss out, sign up for this free webinar now.
At the Salesforce Files Sync Webinar we’ll show you how to place the most up-to-date files exactly where your employees need them most—directly in the flow of business. Learn how all your business files can be:
· Synced securely across any mobile device to keep business moving
· Shared across project groups, campaigns, or service cases to keep employees more productive
· Updated automatically to the Salesforce Cloud to ensure business-critical information is accurate, up-to-date and accessible anywhere, anytime
Hear our featured speakers Scott Rosemary, CRM Program Manager from Kelly Services, Adam Wegel, Senior Director, Product Salesforce Files, and Nissim Dokey, Senior Product Manager, Salesforce Files. Plus, get the chance to ask us questions at our live Q&A.
Want to understand what Mobile Gamification is and how your brand can leverage it to drive more business? Then watch our brief introductory video which explains the key challenges marketers face today and how the 3radical platform addresses them.
Both content and social have played major roles in the demand gen landscape of B2B marketing in 2014. So, what does 2015 have in store for B2B marketers? Will it be a year of change for social and content? Let's see what the experts have to say!
Join Jay Baer, New York Times Best-Selling Author of "Youtility," Chief Content Officer of MarketingProfs, Ann Handley, and Joe Pulizzi, Founder of the Content Marketing Institute, in this revealing and in-depth look at:
- The 2014 B2B marketing year in review and predictions for 2015
- New plans for content marketing and new content avenues in the new year
- Social's changing role in demand gen
- Effective ways to manage and prove ROI on cross-channel marketing in 2015
You'll never look at social and content the same way again!
Mobile technology and the advent of tablets and smartphones have transformed whole industries and are changing customer behavior in ways that impact marketers around the globe. More than just another channel, mobile is digital and social at the same time. It’s making the quest for marketers to stay in sync with the customer journey infinitely more complex and nuanced as the digitally empowered customer now has new expectations for a fully connected, personalized and relevant mobile experience.
Please join our webcast on November 20 at 10am PT/1pm ET as we delve into our recent study, “Getting in Sync With Mobile Customers: Capitalizing on Marketing's Big Mobile Opportunity,” where the CMO Council explored the changes in customers’ mobile behavior, the pulse of the market, the definition of a mobile-first strategy, how analytics are being leveraged for mobile, how brands are measuring mobile success and more.
Joy Armitage, Social media and Innovation Director will talk about how dunnhumby and Batiste used word of mouth to change perception and educate customers about the benefits of their new range. The presentation will cover how BzzAgent used their unique targeting capabilities to engage with Batiste’s most socially active customers and get them talking about the power of the Batiste range.
B2B marketers need a secret weapon when it comes to campaign management and data quality, especially given the number of campaigns and marketing avenues that they have to work through. Salesforce.com provides a solution: Pardot B2B Marketing Automation and Data.com.
In this webinar, Sangram Vajre, Director of Marketing at Pardot, and Bob Memmer, AVP of Data.com, take a look at how clean, quality data and marketing automation can work together to help you:
- Focus and personalize your messaging
- Provide cross-channel campaign management
- Increase relevancy of sales conversations
- Improve ROI
To win in today’s complex, noisy selling environment, you need marketing and sales to rally around the same goal: engaging customers. While it seems simple, more often than not these teams aren’t playing by the same rules. Join us as we dive into how you can referee the following common marketing and sales scuffles:
- Countless dead-end calls: your sales reps complain that all the leads sent over by marketing are a waste of their time
- Operating in the dark: marketing doesn’t know what happens to their leads, and sales doesn’t know where to start their conversations — how can either expect to deliver a personalized customer experience?
- Reps gone rogue: your marketing team is concerned about the content of messages that sales is sending to prospects
Tune in on April 21st, as Bob Kelly, Founder & Chairman - Sales Management Association, and Katie Doyle, Product Marketing Director - Pardot, walk through how to address these scenarios and eliminate common roadblocks on the path to becoming a sales and marketing super team.
From flirting (download) to happily ever after (constant re-engagement), dating apps use gamification & messaging tactics very effectively to form an essential engagement habit. If someone has downloaded your app, chances are they have an awareness and the start of an affinity for your brand.
How do you keep your place on their device and keep the mobile relationship going strong? We'll share brand examples that helped create loyal customers.
John Koetsier: VP Research; VentureBeat
Andrew Laffoon: CEO & Co-Founder; Mixbook
Is Mobile Marketing Automation the silver bullet to your apps success? How do you successfully leverage mobile marketing automation solutions to meet your business needs? With an increasingly complex market landscape, which solutions are tailored to your business?
We surveyed 375 mobile developers with over 900 million monthly average users, analyzed 1.8 million apps in Google Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers to find answers to these questions.
Join us to learn how to successfully leverage mobile marketing automation to your advantage.
The desire to have an accurate and complete view of an individual customer is not new for marketers. Ever since marketers were first able to access data about a customer, there has been the desire to understand what makes a customer buy. In a recent CMO Council study, only 20 percent of marketers said they had a comprehensive view of customer touchpoints and engagements, and only 7 percent felt they had a single version of customer truth.
So why is it—when marketing admits that the ability to deliver data-led, personalized, customer-centric experiences across channels, in-real-time and at scale is critical to their business—that we are still struggling to obtain this 360-degree view of our customers? According to 30 percent of marketers, it is because the data that could create this unified view is trapped in silos across the organization.
While the industry talks about CMOs needing to transform into everything from customer officers and marketing technology officers to revenue officers and beyond, one functional requirement stands at the center of marketing’s ability to truly accelerate in this customer-focused, digital age: silo busting. As the chief silo buster, marketing leadership finds itself needing to work with cross-functional teams, in partnership with IT, to aggregate and manage customer data to create a single vision of the customer that can not only integrate from across the organization, but also be shared with all parts of the company.
The CMO Council, in partnership with Trillium, will host an interactive, one-hour webcast to discuss the key challenges and concerns marketers are facing when it comes to silo busting. Through conversations with brand experts, we will explore how marketing can accelerate their strategies through more effective and efficient engagements, campaigns and operations while also learning more about their customers and building customer loyalty.
With more than half of all programmatic display dollars expected to go to mobile this year, advertisers must take on a more holistic approach to their marketing . What’s holding them back? Some common mobile myths and the need to understand how they can activate the vast consumer data already at their fingertips.
In this webinar, experts from TUNE and AOL will arm you with critical insights on the next generation of mobile marketing. Kelly Mullins of TUNE will discuss how the data sitting inside your app can be used to create targetable audience segments and power highly effective mobile programmatic campaigns. Michael Brooks of AOL will dive into the best practices of using this data to achieve marketing goals well beyond desktop.
What you’ll learn:
What exactly mobile programmatic means from a media buying and data perspective
How the existing data you collect is critical to developing valuable audience segments
How to kickstart a comprehensive mobile programmatic strategy that fits the unique needs of your brand or app
Imagine this: your B2B marketing and sales teams are working together, winning together, and selling more effectively than ever. Marketing sets sales up for the win and sales swiftly closes each deal with ease. Together, you step into each deal as the formidable opponent to beat, a force to be reckoned with.
Sounds like a great place to be, right? Great news: the technology to unite these two teams has arrived. Meet Pardot, B2B Marketing Automation by Salesforce.
Join us as Phil Simpson, Pardot Sales Manager, and a Pardot client, as they give us an inside look at how Pardot can help align your marketing and sales teams by:
- Providing the insight sales needs to lead the conversation
- Allowing marketing to effortlessly nurture leads to a sales-ready state
- Identifying target buyers and key stakeholders, and more.