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  • Perfect Partners: DevOps and Hybrid Cloud
    Perfect Partners: DevOps and Hybrid Cloud
    jon Collins, Chris Merz, Ingo Fuchs Recorded: Jul 11 2019 62 mins
    This free 1-hour webinar from GigaOm Research brings together experts in DevOps and Hybrid Cloud, featuring GigaOm Jon Collins and special guests from NetApp, Ingo Fuchs, Chief Technologist, Cloud and DevOps, and Chris Merz, Principal Technologist, DevOps. The discussion will focus on delivering DevOps and the challenges faced when adopting this culture.

    Not only do organizations find it challenging to scale DevOps practices across the business, it’s also hard to keep pace with the fast, real-time needs of application development. As companies face the reality of the pace required for software development, they’re simultaneously challenged to balance quality and security, governance and management, complexity and collaboration, and they require an agile storage strategy to allow them to pivot as needs change.

    Should such organizations just go back to waterfall models and single-server, three-layer architectures? Of course not. The right approach allows them to pick and choose the right infrastructure, whether it be in the cloud, or on-premises, to deliver the right solutions for their business needs - all without affecting their developer experience. In this webinar, we talk to NetApp, itself a large enterprise using both DevOps and hybrid multi-cloud strategy, about lessons learned from helping customers towards this goal.

    In this 1-hour webinar, attendees will discover:

    • The challenges faced by organizations looking to adopt DevOps
    • What this means in terms of symptoms, costs, efficiency and effectiveness impacts
    • Best practices for supporting software development
    •What tools, technologies, and processes enable DevOps to exist, no matter your storage strategy
    •How to choose the right infrastructure for your strategy
  • Scaling B2B Demand with Authentic Connections
    Scaling B2B Demand with Authentic Connections
    David Pitta, CMO, BrightTALK and Trent Warrick, Content Marketing Manager, BrightTALK Recorded: Jul 9 2019 59 mins
    Your marketing team is focused on efficiently delivering results, however as the buyer’s journey (if it can still be called that) becomes less linear and more complex, you’re facing ever-increasing stress on resources. To effectively reach and convert targets at scale, new perspectives and methodologies are crucial for balancing these competing needs.

    In this live webinar, BrightTALK’s CMO David Pitta and Content Manager Trent Warrick will share how to maximize efficacy with authenticity, while scaling using intent data, and reserving your team’s resources for high-value activities.

    In this webinar, you’ll learn:

    -How to identify authentic intent
    -How to build your business by building trust
    -How to scale through strategic use of tools and human capital
  • Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Leveraging Real Behavioral Intent to Identify and Convert Your Buyers
    Val-Pierre Genton, VP Product Marketing, BrightTALK Recorded: Jul 2 2019 55 mins
    When you think of your customers as a jumble of demographics and lead scores, it's easy to miss the critical intent indicators that help you understand their pain points and needs on a deeper, more human level. For those of you who have started using intent signals to prioritize accounts or leads, you're likely challenged by the fact that anonymzed data without any context around where the engagement happened and for how long, makes it hard to turn intent signal into business growth. Discover the behavioral indicators that signal real intent for identifying and converting your ideal accounts and buyers. Learn how to use them to boost content and demand marketing success.

    In B2B marketing, acquiring and inspiring prospects and customers can feel like a frustrating guessing game, but that doesn't have to be the case. Join BrightTALK's very own Val-Pierre Genton for a dialogue on one of the most important topics in marketing. You'll walk away from this session with insights on:
    Truly defining your audience. We'll look beyond cookie-cutter personas and help you get into the mindset of your buying committee.
    Tapping into the intent signals that really matter via proprietary, first-party data and key sources that give you the full picture.
    Putting it all together. Turn intent into engagement in a few steps.
  • Turning your Documentation into Answers Using Taxonomy
    Turning your Documentation into Answers Using Taxonomy
    Lawrence Orin Recorded: Jun 27 2019 60 mins
    In today's world, like it or not, your documentation is part of your company's overall digital experience. The goal of your content must be to provide relevant answers to technical questions about your product as quickly as possible. In most tech-related businesses, technical content resources make up the large majority of content assets across your web presence, providing potential for the greatest impact on the overall digital experience and customer satisfaction. In this session we will demonstrate how taxonomy helps you to facilitate that excellence in personalized content delivery.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Lawrence Orin, Product Evangelist and Customer Implementation Expert for Zoomin Software for this free, one-hour webinar.
  • Modernizing Manufacturing with Mobile and IoT
    Modernizing Manufacturing with Mobile and IoT
    Bob Egan, John Gibson, Luis Llamas Recorded: Jun 13 2019 59 mins
    Digital Transformation is both a business and IT mandate across many business sectors. Nowhere is this more evident than in the modernization of the manufacturing sector. At the core of this transformation are mobile and IoT systems, driving innovation to achieve velocity through visibility by instrumenting the warehouse, the assembly line and throughout finished good supply chain. In fact, without architecting with IoT and mobile as core tenants in this modernization, AI and robotic initiatives may well miss their mark.

    In this webinar, we will discuss three key issues:

    •What does velocity through visibility look like, how is it evolving and what is the impact?
    •What are critical issues to increase efficiency, improve quality and granularity control?
    •How are leading entities modernizing manufacturing with mobile and IoT?
  • Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Reach Your Target Audience: Advanced Digital Marketing Strategies for Cannabis
    Taylor Wheeler, Director of Digital Sales for V Digital Services Recorded: Jun 5 2019 58 mins
    For any industry, navigating the complicated world of digital marketing can be a daunting task. That task becomes twice as hard when we consider the Cannabis Industry.

    Due to stringent regulations from Google, Facebook and other leading digital platforms, the marketing options available to the Cannabis industry are extremely limited.

    On Wednesday June 5th, join BrightTALK and V Digital Services’ Director of Digital Sales, Taylor Wheeler, to learn more about the unique marketing platforms that ARE available to the Cannabis industry, and how to utilize these platforms to reach your exact target customer. Specifically, Taylor will cover:

    - Organic and Local Search (SEO)
    - Hyper-targeted Device ID technology
    - Website Development in the Cannabis space

    You will also be able to review some case studies that showcase each of these platforms.

    Speaker: Taylor Wheeler, Director of Digital Sales for V Digital Services
    Taylor is an accomplished sales leader, presenter and trainer with over 15 years of success in marketing and advertising. Taylor has been a specialist in the digital marketing realm since 2008, with an emphasis on Organic SEO. Based in Denver, he has worked with Cannabis-related companies there locally, and across North America, since 2009.
  • [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    [Panel] Getting Ahead in Cannabis: Strategies to Differentiate Your Brand
    Lisa Buffo, Cannabis Marketing Association; Daniel Stein, EVB; Taylor Wheeler, V Digital Services Recorded: Jun 5 2019 59 mins
    As cannabis businesses become more established, it will be crucial to differentiate your brand from the competition. With limited advertising options, how can you get ahead and increase brand recognition? Join this panel as successful marketing experts discuss challenges to avoid and strategies to make it in a regulated industry.
  • Think Like an Instructional Designer When Delivering Technical Documentation
    Think Like an Instructional Designer When Delivering Technical Documentation
    Kristine Murphy, Margaret Collins, Lawrence Orin, and Joe Gelb Recorded: May 29 2019 60 mins
    Instructional designers and technical writers both exist to explain how things work. Traditionally, instructional designers were focused on creating content experiences that educate, while technical writers were more concerned about crafting clear, concise instructions for using a product or service. Both disciplines strive to do the best job possible using the skills and tools at their disposal. And, increasingly, they’re being charged to do create the same types of deliverables.

    Join me, Scott Abel, The Content Wrangler, and my special guests, eLearning specialist Margaret Collins, and Senior Software Engineering Manager, Kristine Murphy, both of adaptive experience platform, Progress. We’ll be joined by Lawrence Orin and Joe Gelb from Zoomin Software to discuss how the Progress team applies a learning and instructional design mindset that allows them to focus on user types and creating role-based, personalized content experiences.
  • Modern Data Warehouse – Enterprise Data Curation for the Artificial Intelligence
    Modern Data Warehouse – Enterprise Data Curation for the Artificial Intelligence
    William McKnight, Kuber Sharma Recorded: May 23 2019 59 mins
    This free 1-hour webinar from GigaOm Research brings experts in AI and data analytics, featuring GigaOm analyst William McKnight and a special guest from Microsoft. The discussion will focus on the promise AI holds for organizations in every industry and every size, and how to overcome some of the challenge today of how to prepare for AI in the organization and how to plan AI applications.

    The foundation for AI is data. You must have enough data to analyze to build models. Your data determines the depth of AI you can achieve -- for example, statistical modeling, machine learning, or deep learning -- and its accuracy. The increased availability of data is the single biggest contributor to the uptake in AI where it is thriving. Indeed, data’s highest use in the organization soon will be training algorithms. AI is providing a powerful foundation for impending competitive advantage and business disruption.

    In this 1-hour webinar, you will discover:

    •AI’s impending effect on the world
    •Data’s new highest use: training AI algorithms
    •Know & change behavior
    •Data collection
    •Corporate Skill Requirements

    You’ll learn how organizations need to be thinking about AI and the data for AI.
  • Why data quality is integral to Pensions Dashboard success
    Why data quality is integral to Pensions Dashboard success
    Experian's: Mike Sheridan, Client Director, Wealth, Life & Pensions, and Mark Pearce, Strategic Business Development Director Recorded: May 15 2019 33 mins
    The introduction of the Pensions Dashboard presents a transformative opportunity for the pensions industry, driving greater public engagement and boosting long-term savings.

    To ensure success, it’s vital that from the outset users can easily validate themselves and only the correct data is shown to the correct person. Inaccurate data going into the dashboard will result in a poor outcome for customers, potential penalties for the providers, and customers will be unlikely to return to the dashboard as a result.

    Experian’s work with Pension Providers has shown data quality to be challenge for the industry. It’s essential Pension Providers tackle this challenge and focus on improving the quality of their customer data for the dashboard to be a success, and providers to reap the benefits.

    Join this webinar to hear from Experian pension specialists as they discuss:

    · Key takeaways from the DWP’s Feasibility Report

    · Data challenges facing pension organisations

    · Why data quality is key to Pension Dashboard success

    · What steps you can take to begin to address your data quality challenges
  • Sector Roadmap for Cloud Analytic Databases: Selecting a Data Platform in 2017
    Sector Roadmap for Cloud Analytic Databases: Selecting a Data Platform in 2017
    William McKnight, Ben Book, Jon Bock, Melanie Marks Recorded: May 14 2019 58 mins
    This free one-hour webinar will present the findings of a recently completed Sector Roadmap for Cloud Analytic Databases.

    The cloud is proving immensely useful to providing elastic, measurable, on-demand, self-service resources to organizations. The uptake in 2016 has been phenomenal, continuing the biggest transformation that technology professionals will experience in their careers.

    Just about any software, including databases, can be placed in a public cloud these days by simply utilizing cloud resources as an extended data center. This may solve an immediate pressing problem, but the opportunities missed without true cloud integration are huge.

    Some relational databases have undergone significant cloud-related development in their latest releases. Those were the focus of this Sector Roadmap, along with the databases built native for the cloud.

    The methodology will be reviewed, along with the disruption vectors (criteria prominent in a cloud analytic database selection), and the key takeaways, all with a view to help the attendee select their cloud analytic database in 2017.

    Join Gigaom Research and our sponsor Snowflake Computing for “Sector Roadmap for Cloud Analytic Databases: Selecting a Data Platform in 2017”, a free expert webinar on March 9.

    What Will Be Discussed:
    - Data architecture for 2017
    - Data platform selection in 2017
    - Major criteria often overlooked in database selection
    - Why a tight integration with the cloud is imperative (“born in the cloud”)
    - Other key takeaways from the study
  • Navigating the Value of Hybrid and Multi-Cloud Strategies in the Enterprise
    Navigating the Value of Hybrid and Multi-Cloud Strategies in the Enterprise
    David Linthicum, Tim Crawford, Greg White Recorded: May 13 2019 60 mins
    Join GigaOm Research Head of Research Tim Crawford, as well as GigaOm Analyst David Linthicum, and from Nutanix product marketing Greg White, for this free expert webinar.

    Cloud computing continues to gain adoption by enterprises as they leverage two cloud-based methodologies as part of their overall cloud strategy. The two methodologies are hybrid and multi-cloud. While some have confused the two as one and the same, they are very different in terms of their approach and ultimately, their value to the enterprise.

    How do these methodologies differ and how should enterprises think about each when considering their overall cloud-based strategy?

    In this webinar, we will delve into these two methodologies to understand how they differ, the challenges that enterprises are facing with each and how enterprises are gaining value from each approach.

    Join us for an insightful discussion on enterprise use of hybrid and multi-cloud.

    This 1-hour webinar will give attendees insights into:

    - How one should think about hybrid versus multi-cloud

    - Whether enterprises are using one approach, the other or both

    - What is driving enterprises to use hybrid cloud

    - With considerable discussion around cloud lock-in, is multi-cloud just a form of cloud arbitrage

    - What is driving enterprises to use multi-cloud

    - How enterprises are dealing with legacy applications versus cloud-native applications with each approach

    - Where automation and orchestration tools play a role in each approach for each classification of workload
  • The Future of Work Communications: the Era of Conversation
    The Future of Work Communications: the Era of Conversation
    Bob Egan, Stowe Boyd Recorded: May 6 2019 54 mins
    The world of work is undergoing rapid change, as a result of many forces over the past years, such as these:

    - The blindingly fast rise of mobile devices and their near ubiquity in the workplace
    - The transition to cloud computing and software-as-a-service that has changed the dynamics of enterprise software markets, lowering barriers to disruptive innovations in enterprise software
    - Many companies are involved in activities related to digital transformation, rethinking the nature of business operations, processes, and organization to shift to more agile and flexible approaches to reach digitally-connected customers.

    The end result has been a tectonic shift in how work gets done, and how businesses communicate, within the company and with their customers.

    In this webinar we will explore the present and future of work communications, and how we will be moving forward on issues like these:

    - The surprising endurance of e-mail, despite everything
    - The transition away from enterprise social networks to ‘work chat’, and the rise of chatbots for customer service and other uses: the era of conversation
    - The widespread adoption of video calling and meetings as part of the era of conversation
    - How digital transformation has to start with a change in communication, organization, and customer interaction.
  • Mobilizing Digital Transformation In The Workplace: Why Consumer Devices Aren’t
    Mobilizing Digital Transformation In The Workplace: Why Consumer Devices Aren’t
    Bob Egan, Andrew Duncan, David Krebs Recorded: May 2 2019 66 mins
    The driving force behind most enterprise digital transformation initiatives is a fundamental need to enhance productivity, increase operational efficiency and create a competitive advantage. It’s why so many companies are seeking out and investing in more powerful mobile devices that help their staff work smarter, more efficiently and more collaboratively. But empowering enterprise workers to elevate outcomes requires enterprise-specific solutions. And, far too often, companies are instead turning to consumer smartphones as a solution—only to realize critical shortcomings that lead to higher cost of ownership and disappointing results.

    In this webinar, you’ll learn why it pays to factor in the hidden costs of time and budget that are often overlooked with consumer phones, including insufficient support and limited security that falls short of protecting sensitive data across enterprise systems and solutions. Join us for this free 1-hour webinar from GigaOm Research, featuring GigaOm contributor Bob Egan and special guests, Andrew Duncan, Vice President of Product Management and Technology Solutions from Spectralink and David Krebs Executive VP, Enterprise Mobility and Connected Devices from VDC Research.

    In this webinar, we will discuss three key issues:
    •Why enterprise mobility is key to digital transformation and how it is evolving
    •Why managing mobile devices to maximize efficiency is both a device and infrastructure undertaking
    •What the key tenants and considerations are for implementing mobility in an era of digital Transformation
  • DevOps in the Real World
    DevOps in the Real World
    Jon Collins, Nigel Kersten Recorded: Apr 30 2019 60 mins
    This free 1-hour webinar from Gigaom Research brings together leading minds in DevOps, featuring Gigaom principal analyst Jon Collins and Puppet's Nigel Kersten in a discussion about the practicalities of delivering on the benefits of DevOps.

    As increasing numbers of organizations look to DevOps as a way of delivering on their innovation and continuous delivery goals, they are confronted with many challenges — to the extent that they might conclude that DevOps isn’t for them. At the same time, decision makers looking to automate and simplify integration, test and deployment activities recognize that tools cannot be adopted in a vacuum.

    So, how can organizations take a pragmatic position on DevOps, and what lessons can they learn about delivering both efficiency and effectiveness, and above all, make things simpler with DevOps automation?

    In this webinar, we consider the options now available to simplify development and operations tasks. We look at the role and scope of model-driven management, for example where it needs to be supported by discrete activity. And overall, if DevOps is a journey, we consider lessons to be learned from those further down the path.

    This 1-hour webinar will give attendees insights into:

    What challenges are enterprises looking to address with DevOps today?
    How can decision makers determine if DevOps is valid for their environments?
    What automation options are available for those adopting DevOps practices?
    Why are organizations adopting best-of-breed DevOps automation approaches?
    How can decision makers navigate bureaucracy and demonstrate value?
    What is the role of management data and visualization for development decisions?
    Why are maturity models the wrong starting point for the DevOps journey?
    Are there other factors to consider such as organization, process?
  • Mobile Unlock Journey
    Mobile Unlock Journey
    Hannu Verkasalo, CEO, Verto | Vinayak Nair, VP Research Ops and Custom Analytics, Verto | Greg Wester, CMO of Mobile Posse Recorded: Apr 24 2019 60 mins
    What happens after a Smartphone is unlocked? By default, an app is relaunched. Do some apps get relaunched more than others? What are the apps that best capture a user’s attention when launched by unlock? How effective are push notifications? How does being the first app seen after unlock matter considering today’s casual media consumption behavioral trends?

    In this 60 minute live webinar, Verto will use its proprietary single-source panel to provide an in-depth analysis on the mobile unlock journey and showcase metrics and analytics that help understand the impact of the first app seen after unlock. Additionally, we will get insight from one of the leading apps when it comes to user engagement after unlock.
  • Streamlining Your Release Notes Process
    Streamlining Your Release Notes Process
    Jarod Sickler Recorded: Apr 9 2019 60 mins
    Release notes are a crucial part of customer communication for product companies. It seems too many organizations either do the bare minimum and hope no one notices, or simply accept an inefficient and expensive process. At Jorsek LLC, makers of easyDITA, they’ve been working on their release notes process for easyDITA and they have made some big improvements.

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Jarod Sickler, Customer Success Manager for Jorsek LLC, for this free, one-hour webinar. Jarod will take you through Jorsek’s process, tools, and results for the creation and production process for release notes.


    Jarod Sickler is a Ph.D. candidate at the University of Rochester and an Information Developer at Jorsek LLC, makers of easyDITA. Most of Jarod’s time is revolves around developing clear, precise, and concise content and arguments. Any remaining time, Jarod spends in the outdoors, with his family, climbing rocks and ice.
  • Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Panel Discussion: 3 Game-Changing Innovation Models in Financial Services Today
    Pat Patel, Money20/20 | Dr Leda Glyptis, 11:FS | Drew Graham, Fintech Strategy | Megan Caywood, Barclays Recorded: Apr 4 2019 61 mins
    Innovation has quickly become an overused and distorted word. At Money20/20 Europe expect to cut through the hype, explore what measurements we can use to benchmark innovation and get to the heart of sustainable and commercial step change. A key question which has moved back up the C-Level agenda of established; banks, tech companies and payments companies is:

    "How can incumbents deliver meaningful game-changing innovation?"

    There are three options available for incumbents, and at Money20/20 Europe we’ll be developing deeper into each one:

    1. Can organisations transform their cultures to execute true innovation internally within their organisations? (cultural transformation)

    2. Perhaps tech transformation is the way forward, partnering or acquisitions to do so?

    3. Or do they need to achieve business model transformation by building something entirely new outside of the organisation?

    These options are being heavily debated in boardrooms throughout Europe, with a number of high profile banks recently announcing plans to build brand new subsidiaries. Some of the traditional banks, payments and tech companies are pursuing a few or all of the options while others are sitting on the fence. Which is most effective and why? What are the dynamics at play that determine success for different types of companies? Hear from the leading companies in our industry as they share their incisive insight on the successes but also the failures and the lessons learned.

    Dr Leda Glyptis, Chief of Staff, 11:FS
    Drew Graham, Fintech Strategy
    Megan Caywood, Managing Director, Global Head of Digital Strategy, Barclays

    Hosted by Pat Patel, Global Content Director, Money20/20
  • The Unity Authorized Training Partner Program (UATP)
    The Unity Authorized Training Partner Program (UATP)
    ThinkEDU, Unity Technologies, KnowledgePoint Connect Recorded: Apr 2 2019 35 mins
    Unity and Market Opportunities for prospective UATP’s and UCI’s
  • Are We Prepared to Achieve Digital Transformation?
    Are We Prepared to Achieve Digital Transformation?
    Liz Miller-CMO Council, Stew Maurer-Convercent, Brandon Ebken-Insight, Alvin Lu-HashiCorp, Jen Mills-Microsoft Recorded: Mar 28 2019 64 mins
    Digital transformation is, for most executives and organizations, top of mind as we look to shift our people, processes and platforms to a more connected, efficient and effective ecosystem. For many brands, the reality is that transformation has not come at the behest of an internal quest for innovation but rather to keep up with a connected customer making new choices based on experiences and value delivery.

    But the quest for transformation has been rife with buzzwords, failed promises and more than a few platform investments that have only partially yielded results. Teams continue to be hampered by fractured operations and limited access to customer intelligence, and there is growing frustration that transformation initiatives may prove to be never-ending with no real payoff in sight.

    The call to action for business leaders focused on growth is to shake off the missteps of past transformation programs and embrace new strategies that empower employees to act. This also means entrusting teams with intelligence and insight into the customer, and better connect and align teams and partners across the customer engagement lifecycle, in order to deploy truly relevant and meaningful experiences. These experiences, according to today’s customer, must be personalized, relevant and must not violate the customer’s trust that the data they have provided the brands they love has not been misused or mismanaged.
  • Planning for a DITA Implementation
    Planning for a DITA Implementation
    Stephani Clark, Head of Customer Success Recorded: Mar 19 2019 60 mins
    It’s pretty easy for many organizations to recognize the benefits of moving their content into DITA. However, once you’ve decided to make the move to DITA and selected a tool for authoring and content management, you’ve only gotten past the first hurdle. Now you have a DITA implementation to plan. A well-planned implementation can result in significant savings, in costs, resources, productivity, and stress!

    Join Paul Perrotta, The Technical Communication Wrangler, and his special guest, Stephani Clark, Head of Customer Success at Jorsek LLC, for this free, one-hour webinar. Stephani will outline the major aspects of a DITA implementation and what you should plan for when embarking on a DITA implementation.
    In this session, you will learn how to build a timeline, plan, and budget for your implementation, focusing on:

    1) Information architecture
    2) Content strategy
    3) Content conversion
    4) Development of published outputs
    5) Training requirements
    6) Expectation and resource management


    Stephani Clark is Head of Customer Success at Jorsek, the makers of easyDITA. She works to train and assist users of easyDITA’s software. Stephani is experienced in planning and overseeing DITA implementations and constantly works to identify ways to improve the customer experience.

    Before she worked for easyDITA, Stephani spent over ten years working in the energy efficiency industry. During that time, she worked in sales management, operations, and project management. Stephani also developed the company’s training program and served as their National Training Administrator.

    Stephani lives in Rochester, NY with her husband and three-year old son. Stephani enjoys spending time with her family, cooking, reading, traveling, and organizing anything and everything.
  • Collaboration in VR & AR in AEC
    Collaboration in VR & AR in AEC
    Danielle Dy Buncio, Aubrey Tucker, Katy Rupp, VR/AR Association Recorded: Mar 19 2019 83 mins
    The VR/AR Association AEC Committee will present the latest use cases, best practices, and ROI examples for using VR/AR for AEC
  • What’s Up, Doc(s)? Bringing the Global Personalization Trend into Documentation
    What’s Up, Doc(s)? Bringing the Global Personalization Trend into Documentation
    Joe Gelb & Lawrence Orin Recorded: Mar 13 2019 58 mins
    Personalized content is all around us. Google search results are personalized. Online shopping sites offer intelligent recommendations to up-sell the customer with products they might want. Banks, travel services, hotels, newspapers, streaming television networks, and social media feeds — everywhere you look, personalization is the way content is delivered today.

    So why is technical documentation still stuck in the Dark Ages, with manuals, chapters, and static text?

    Join Paul Perrotta, the Technical Communication Wrangler, and his special guests, Joe Gelb, Founder and President of Zoomin Software, and Lawrence Orin, Product Evangelist at Zoomin Software for this free, one-hour webinar from The Content Wrangler.

    During the webinar, Joe and Lawrence will explore how we can bring various personalization methodologies in use today into the technical documentation space to offer users recommended and personalized product content. They will also explain how some of the world's fastest growing brands leverage technical product content to improve customer experiences, and ultimately, increase customer satisfaction.
  • Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Content Meets Data: Building Bridges using Knowledge Graphs as a Base
    Thomas Burg & Rahel Anne Bailie Jul 24 2019 3:00 pm UTC 60 mins
    Large tech companies have been hoarding data and information for years, many of it sitting in various departments, untouched. Organizations are beginning to understand the need for automation to process all of their unstructured and structured data into meaningful knowledge, helping to drive content and creating new forms of distribution channels with the help of augmented intelligence. 

    Join Paul Perrotta, The Technical Communication Wrangler for this free one-hour webinar. Paul’s special guests will be Thomas Burg, Business Solution Architect at Semantic Web Company (PoolParty), and Director of Content for Babylon Health, Rahel Anne Bailie. Attendees will learn about leveraging an organization’s content offerings and how to optimize its production and delivery to help meet your goals.

    This webinar will also discuss the importance of using Semantic AI in Knowledge Graphs, including:

    • Learning how to develop and deliver strategic content solutions based on semantic knowledge models

    • Showing you how to link content to external data sources and the benefits it can bring to a content strategy

    • Demonstrating to data engineers how to benefit from semantic text mining

  • Accelerating Customer Performance via Strategic Customer Assessments
    Accelerating Customer Performance via Strategic Customer Assessments
    Thomas B. Cross Jul 31 2019 8:00 pm UTC 31 mins
    In this 30-minute webinar, we will explore the means for accelerating company performance by increasing performance of their customers using strategic assessments. Here are the Top-10 Topics presented.
    1 - Customer – now and forever will always be about the customer.
    2 - Content - the words, images, ideas, AI abstractions or messages you use to communicate to the customer.
    3 – Channels Media – what mainstream and other media channels are customers using now and will use?
    4 - Channels of Distribution – build “agile” sales channel models adapting to known and emerging markets designed to reduce enterprise sales cycles.
    5 – Connections - the means for networking with other businesses, industry, government and others.
    6 - Communications - the unique organization processes that occur between companies and customers.
    7 - Collaboration - organizational thought leadership for content development and delivery processes.
    8 - Call to Actions – driving behavior without which nothing happens.
    9 - Crisis - chaos, buzz, glitz, hate, squawk, gossip, glam and anything you can imagine being said for or against you.
    10 - Coming Sooner - the race to zero and competition is not just coming soon but sooner.
  • Critical Channels of Choice
    Critical Channels of Choice
    Liz Miller - CMO Council, Jeff Winter - Pitney Bowes Software, Jerry Judge - The Fearless Group Aug 1 2019 3:30 pm UTC 75 mins
    Are marketers truly delivering on omnichannel experiences? Or are we substituting digital-only strategies and overlooking the blend that consumers actually expect and prefer?
  • How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    How to Boost Your Sales, Leads, and Clients on Instagram in 2019
    Laurie Wang, Digital Marketing Consultant Aug 14 2019 10:00 am UTC 45 mins
    In this webinar, you will learn:

    1. The secret to spend less time on Instagram and get more results
    that you must know to dramatically cut down the time that you spend on Instagram, yet getting you more results and profits

    2. The top 3 mistakes that business owners make on Instagram in 2019
    by following advice that no longer works and I'll show you my insider tips on what does

    3. The most effective way to sell your services and products on Instagram in 2019 and confidently connect with your followers like a pro to create more impact online

    Instagram is constantly changing and is dramatically different in 2019 and beyond.

    Instead of just another social media platform, Instagram can become the main source of your business leads, sales, and booked clients.

    But a lot of the information and advice are outdated because so much has changed on this powerful platform.

    Join this webinar to get the most updated on what it takes to market you and your brand successfully on Instagram in 2019.

    About Laurie Wang:

    Laurie Wang is an award-winning digital marketing consultant, coach and trainer helping entrepreneurs and business owners grow their audience online and convert their audiences into paying customers and clients. Her knowledge and understanding of the digital landscape have benefited an eclectic mix of clients from solo entrepreneurs, young start-ups to FTSE 100 giants, from Google to global advertising agency Ogilvy.

    She has been featured by the Guardian, Fast Company, and write for publications such as Elite Daily and Digital Business Women. In 2017, she was named by the British Interactive Media Association as a top Rising Star in the UK Digital industry.
  • Creating Simplified Graphics with Snagit!
    Creating Simplified Graphics with Snagit!
    Daniel Foster, Strategy Lead, TechSmith Sep 24 2019 5:00 pm UTC 60 mins
    Simplified User Interface (SUI) graphics are a modern approach for technical writers to explain user interfaces or concepts visually, while avoiding some of the pitfalls of typical screenshots. This visual treatment for graphics is user-friendly, facilitates localization and updating, and is easy to create.

    Join Scott Abel, The Content Wrangler, and his special guest, Daniel Foster, Strategy Lead, TechSmith Corporation for this free, one-hour webinar.
    Daniel will cover the advantages of SUI, how these graphics are being used to save companies time and money, and how you can easily create these innovative graphics with Snagit. He’ll also share original research that quantifies (in time and dollars) the impact of images and video on understanding, retention of complex information, task completion, and productivity. Finally, Daniel will wrap up the presentation with a sneak peak at what’s to come in Snagit 2020!