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  • Social media 30-minute series: Hard lessons for social advertisers Social media 30-minute series: Hard lessons for social advertisers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 26 2016 33 mins
    Let’s face it. Most consumers are less likely to click on keyword searches served up by Facebook than they are to run in place to get their 10,000 steps on FitBit. Does it pay to pay for social advertising marketshare? That is the existential dilemma faced by all social media marketers.

    Take Instagram. Once upon a time, they were the darling of social advertising and engagement, but a recent report indicates a 40% drop off in the interaction rate in 2015. According to some experts, one of Instagram’s biggest changes was an increase in advertising; namely that instagram ads were pushed out to everyone around the world. Like a warning to social advertisers everywhere, the all ads all the time approach resulted in a dramatic decrease in engagement.

    With more engagement comes more responsibility and an increasingly intelligent audience will be quick to yawn and then to resent an overly aggressive advertising effort. Join us for a discussion of what went wrong and how to do social advertising right.

    In this webinar you’ll learn to avoid similar mistakes, including how to:
    * Use not abuse user engagement
    * Target and personalize ads to maximize ROI
    * Understand the difference between social advertising and advertising
    * Identify which social channels are most effective for which advertising

    Register for free today!

    Panelists include:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Travis Wright,Chief Marketing Technology Officer, CCP Global
    * Nancy Smith, CEO Bevy.co
  • Making games pay: Data secrets for monetization Making games pay: Data secrets for monetization Dean Takahashi, Games Beat Editor, VentureBeat Recorded: May 26 2016 62 mins
    Most games need to make money. It’s a simple reality. In free-to-play games, this can be a formidable challenge when players are under no obligation to pay. Forcing players to pay is not a good plan - they’ll only leave disgruntled. The trick is to inspire player engagement, long-term retention, and multiple payments. But that’s easier said than done, right?

    We can show you how to rock a bottom line without turning off your best players, and make cash hand over fist in the process. The secret lies in data - what to measure, what to ignore, and which actions to take based on those KPIs.

    Using data has been proven to increase profits and player satisfaction. Sound too good to be true? Join the webinar and discover how data covers all bases you need for a lucrative game.

    Learn how to:
    * Target the right players, and the key engagement strategies that work
    * Maximize profits from ads and IAP, and which players are most receptive
    * Predict and measure the lifetime value of players by acquisition channel
    * Apply killer strategies, taking lessons from the most successful games
    * Unlock the lesser-known data secrets behind monetization

    Sign up now!


    Speakers:

    * Dean Takahashi, GamesBeat editor, VentureBeat
    * Stefano Melucci, VP of Product, Thumbspire
    * Mark Robinson, CEO, DeltaDNA
    * Jon Burg, Product Marketing Lead, AppsFlyer

    Sponsored by DeltaDNA
  • Measuring Customer Satisfaction In a Mobile World: A Practical Guide Measuring Customer Satisfaction In a Mobile World: A Practical Guide Tom Farrell, VP Marketing & Barry Nolan, VP Strategy at Swrve. Recorded: May 19 2016 41 mins
    It's vital to monitor how your customers feel about your business. But now that so many of those customers live behind the mobile app, many traditional methods for collecting customer feedback aren't as effective as they used to be. This session will help. With practical examples, we'll show how to deliver 'native mobile' customer surveys and feedback - interactions that customers respond to, and that result in data you can use to optimise your business!
  • Smart(phone) Personalization: Apps vs. Bots Smart(phone) Personalization: Apps vs. Bots David Hu, VP of Engineering for Dexter Recorded: May 19 2016 49 mins
    In this webinar, we’re going to talk about how the hyper-personalization of smartphones is taking mobile marketing to an entirely new level. Search Engine Optimization has transformed the way brands are marketers get their products to the public and the trend is reaching into Apps as well. Given that 90% of users’ time on their smartphones are spent on apps (according to some sources), getting users to your particular app can be particularly lucrative.

    But that’s not the only way that Smartphone Personalization is innovating how we market: In-app ads and how to block in-app adds (and how to outsmart them) is the next challenge marketers must face. Our webinar will bring together a mix of voices, all experts in their respective fields, to provide a unique and complex perspective from all angles of Mobile Marketing.
  • Fuelling social advocacy and engagement with mobile apps Fuelling social advocacy and engagement with mobile apps Olivier Choron, CEO and Founder of purechannelapps Recorded: May 19 2016 36 mins
    Mobility is now the norm, everyone is using their phones on the move throughout the day. In this webinar we will provide an insight and results from our clients to discover how they have increased adoption and effectiveness of their social advocacy programs through a mobile app technology.
  • ASO master class: Using ASO To Super-Charge Your App Audience ASO master class: Using ASO To Super-Charge Your App Audience Peggy Anne Salz, Analyst, VentureBeat Recorded: May 18 2016 31 mins
    App Store Optimization isn't just about finding new ways and approach to get users to discover your app. It has evolved to encompass the complete app marketing funnel — including the creatives and strategies you can harness to ignite emotions and inspire users to explore your app after the install.

    Learn from the real-life examples and experiences of David Lane, Founder & Managing Director of Fat Fish Games. The independent games studio in the U.K., which was named Best Indie Game Developer at the 2015 Apps World conference, has produced several successful apps including Bubble Heroes, which was recently selected as one of Apple's 'Game of the Week' in 80 countries. Smart A/B testing allowed the company to make some tough choices — allowing Fat Fish to increase the app install rate for its flagship game Bubble Heroes by 18%, cut CPI by half, and save weeks in manpower.

    Discover how you can take your app to new heights without growing your budget or the headcount of your UA team by attending this VentureBeat webinar, where David Lane, Founder & Managing Director of Fat Fish Games, and Mika Levo, Head of User Acquisition at Pollen VC, will join Peggy Anne Salz, author of the report, to share proven and practical advice to super-charge your app store presence and your app company results.

    In this half hour ASO masterclass, you'll:

    *Learn practical approaches to optimize creatives and other key app store elements that engage your audience.
    *Discuss metrics that matter and the approaches to A/B testing that will allow you to determine with certainty what flies and what fails.
    *Discover the tips and tricks that will allow you to drive the reviews that are essential to raise your app profile and appeal.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * David Lane, Founder & Managing Director of Fat Fish Games
    * Mika Levo, Head of User Acquisition at Pollen VC
  • From Store Visits to Audience Insights: Getting the Most from your Mobile Campai From Store Visits to Audience Insights: Getting the Most from your Mobile Campai Derek Zabbia, Jason Uechi, Courtney Hubbard Recorded: May 12 2016 55 mins
    It’s not enough to simply use data, analytics and insights to inform your mobile strategy. To be truly effective, you need a clear understanding of the ever-shifting consumer journey. Tracking store visits at the individual store level is essential to mobile and offline attribution and can provide actionable insights that can be used in campaign strategy and planning.
    Watch the Adweek replay and join YP and data-driven marketing agency Ansira (formerly Sq1) for a discussion of best practices in mobile campaign optimization, the nuances of the current path to purchase, and how consumers now zigzag across devices, platforms and channels. You’ll learn:
    •How location, context and device can identify new opportunities for your consumers.
    •Best practices for tracking store visits and aggregating and analyzing audience data to obtain valuable insights.
    •How to use campaign data to develop predictive models to improve future results and return on ad spend.
  • Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Mobile User 30 min series 1 of 6: Understanding the mobile acquisition beast Stewart Rogers, VentureBeat Recorded: May 12 2016 33 mins
    As more players enter the mobile game, sustained acquisition and engagement is increasingly difficult. According to technology marketing company Fiksu, the cost to secure a loyal user for a mobile app is approximately $3.50, and that’s only for app users. Fiksu also noted that the majority of smartphone users will only spend their time in a small number of apps, so it’s important for developers to know who they should target for advertising.

    How to get and keep mobile users is the biggest challenge facing marketers today. Understanding effective engagement strategies and knowing when they work and when they don't can keep even the most Zen marketing beast awake at night.

    However, getting and keeping users is more than just bells and whistles. Increasingly savvy customers are less willing to click on buzzy flashing ads, and the smarter marketer with a more sophisticated reading of the consumer wins. From localization to custom content, marketing 3.0 requires data and user intelligence. This webinar will help you kick your user acquisition into high gear.

    In this webinar you'll learn how to

    * Identify the right users at the right time using data and analytics
    * Build a loyal and engaged audience for your mobile content
    * Understand what works and what doesn't when it comes to acquisition
    * How to find the right combination of clever, pithy, and simple messaging to acquire quality users

    Speakers:
    * Oscar Clark, Everyplay Evangelist, Unity 3d
    * Stewart Rogers, VentureBeat Analyst
    * Wendy Schuchart, VentureBeat Moderator


    Register today for this informative 30 minute webinar on mobile user acquisition.
  • Webinar: Visual Marketing Series - Engage consumers across the entire journey Webinar: Visual Marketing Series - Engage consumers across the entire journey Ana De Jesus, Senior Marketing Manager, EMEA, Olapic Recorded: May 11 2016 58 mins
    Learn how to make your brand shoppable using visual marketing and earned content.

    Your brand is alive. It lives whenever your customers or potential customers see it, talk about it or just think about it.

    To make your brand shoppable, join our latest webinar with Olapic.

    Join Olapic’s senior marketing manager, EMEA, Ana De Jesus. She will explain how develop shoppable visual content. Learn:

    •How to implement user generated content as part of the purchase journey
    •The visual marketing effect on e-commerce
    •Implementing earned content in-app
    •Making your Instagram shoppable

    Ana will use real examples, looking at hotels that have weddings, and fashion and accessory brands.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.
  • Marketing cloud: Enabling awesome user engagement across channels Marketing cloud: Enabling awesome user engagement across channels Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: May 10 2016 33 mins
    Marketing cloud terminology may be ringing in the ears of savvy marketers everywhere, but using cloud-based technology effectively is more than a dream of Silicon Valley wonks. After all, U.S. consumers are multi-screening regularly, using 2.42 devices on average and simultaneously (short attention spans, anyone?) If you listen closely, you can hear the whooshing sounds of your customers zipping from device to device. This is where the marketing cloud comes in.

    Mobile consumers expect an omnichannel experience – one that seamlessly directs them from phone to website to social media. Siloed messaging and single-channel branding no longer work. Your customers are everywhere all the time and the marketing cloud supports coordinated engagement between channels.

    In this webinar, you’ll:
    * Choose a marketing cloud solution that suits your operation size (whether small or enterprise level)
    * Determine the ROI you can expect from cloud marketing
    * Engage users across channels more effectively
    * Diversify your marketing strategy through unexpected SaaS possibilities

    Speakers:

    * TJ Hunter, Sr. Director of Consumer Marketing for Rosetta Stone's Consumer Division
    * Andy Lark, CMO, Xero
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    Register for this free webinar today!

    Sponsored by Oracle Marketing Cloud
  • Profitability Through Positive Productivity Profitability Through Positive Productivity Liz Miller,CMO Council; Greg Swender, Oracle; Frank Cespedes, Senior Lecturer at Harvard Business School and Author Recorded: May 10 2016 63 mins
    According to a CMO Council study, “Closing the Gap: Understanding the Sales and Marketing Alignment Imperative,” some 46 percent of sales and marketing executives felt that in order to maximize sales across the organization, the level of action on opportunities needed to be boosted, and the speed to action needed to be accelerated.

    Despite this clear call to work smarter and faster, sales productivity improvements have been slow to materialize. According to CSO Insights, only 33 percent of a sales representative’s time is spent actively selling. Not only is sales struggling to push away the inefficiencies to build those critical relationships, but it can also be hard to actually get sales teams up and running. According to Accenture, 42.5 percent of sales reps take 10 months or longer to become productive enough to contribute to company goals.

    So where and how can businesses empower the front line while sparking profitability through accelerated sales productivity? Are there new calls to action that sales leaders can respond to in an effort to streamline inefficient processes, eliminate waste and remove friction from sales engagement? How are smart organizations growing at scale while remaining compliant and error-free in their engagements with customers and prospects?

    These are just some of the issues that the CMO Council, in partnership with Oracle, will explore in a one-hour, interactive webcast focused on productivity, profitability and opportunities to foster revenue. Joining the discussion will be experts and market leaders in sales and operational effectiveness to share where and how they are maximizing profitability while empowering sales teams and resources to work in a more nimble, agile and lucrative environment.
  • The Omnichannel Challenge: Stop siloing your customers The Omnichannel Challenge: Stop siloing your customers Stewart Rogers, Director of Marketing Technology, VentureBeat Recorded: Apr 26 2016 62 mins
    It may be a mobile-first world, but the truth is, consumers are device-agnostic. Depending on their circumstances, they’ll easily transition from cell phone to laptop and from iPad to smart TV. Similarly, they’ll move easily among communication channels from email to push notification to social platforms on those same mobile devices. For marketers, this makes for a complex maze of touch-points and engagement, not to mention signals and data – and unless you’re focused on creating a seamless omnichannel experience, you’re likely to leave money on the table and your customers feeling you really have no idea what they’re doing from one moment, or channel, to the next. Whether you're just building your mobile marketing strategy or still pulling levels to try to cram your standard messaging into the mobile platform, we're here to help.

    Now is the time to master the omnichannel challenge – and in this webinar we’ll look at the trends that winning companies are capitalizing on and the solutions necessary to create a seamless omnichannel customer experience -- whether you're mobile first, mobile only or mobile-sometimes.

    In this webinar you'll:

    * Learn why today’s mobile marketing automation solutions fall short of customer expectations
    * Craft winning omnichannel marketing strategies balance mobile push notifications, in-app messages, email, and social communications
    * Understand users on a personal level, and not device level, and why that is critical in mobile
    * Prepare for the transition from “Mobile Marketing” to “Communicating” in your organization -- and beyond.

    Speakers:

    * Mark Josephson, CEO, Bit.Ly
    * Sean Blankenship, CMO, Coldwell Banker
    * Heather Marie, CEO, Shoppable
    * Stewart Rogers, director of marketing technology, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat


    Sponsored by IBM Marketing Cloud
  • The Video Marketing Playbook for Events - EMEA Edition The Video Marketing Playbook for Events - EMEA Edition Angus Henderson, Executive Producer at BrightTALK Studios Recorded: Apr 21 2016 43 mins
    Despite living in a mobile-first world, in-person events generate unrivaled opportunities for a marketer to capture premium content with clients, prospects, industry leaders, and employees. Whether you’re co-sponsoring or simply presenting - how do you know if you’re getting what you should? BrightTALK Studios' Executive Producer decodes the endless opportunities into a robust, actionable event video marketing playbook.

    Tune into this session to discuss (and debate):
    - The marketer’s approach to filming vs. the video producer’s - and how to speak each other’s language
    - What footage you should capture to achieve your goals
    - The best editing mix for your distribution channels
    - Where to leverage the video to see the best ROI for your goals
  • Growthhacking your app store downloads via AMO Growthhacking your app store downloads via AMO Peggy Anne Salz, analyst, Mobilegroove Recorded: Apr 20 2016 32 mins
    How do you ensure that your app will stand out against the avalanche of competing new apps (nearly 2,000 a day)? You need to increase your profile — and get more mileage out of the organic traffic that will make up the vast majority of your installs and your base of quality, loyal users — by optimizing your entire app marketing funnel, not just you app store presence. It's time to forget app store optimization (ASO) and prepare for AMO (App Marketing Optimization). AMO is a new approach that recognizes keywords alone won't cut it.

    Winning requires a rethink and a sharp focus on all the elements that define and drive the marketing funnel. But this can be a challenge as ASO evolves to consist of more "moving parts" —titles, descriptions, icons, screenshots, videos — and app stores shift rules and algorithms to reward apps that delight their users.

    Discover how your app company can benefit from the shift to AMO by attending this VentureBeat webinar, where Steve P. Young, ASO 'wizard' and founder of Appmasters will join Peggy Anne Salz, author of the report, to share his proven growth hacking tips and ways you can take your apps to new heights on a tight budget.

    In this half hour ASO masterclass, you'll:

    *Talk tools, tips and techniques to get your app in front of your audience and top of mind with app stores.
    *Identify the small changes in components, such as you in-app purchase descriptions, that will have big impact on downloads.
    *Walk through the differences between Google Play and Apple’s App Store, and map how you should adapt your ASO/AMO strategy for both.

    Speakers:

    * Peggy Anne Salz, analyst, VentureBeat
    * Steve P. Young, ASO 'wizard' and founder of Appmasters
    * Wendy Schuchart, moderator, VentureBeat
  • O que você deve saber para criar Jornadas 1:1 do Cliente O que você deve saber para criar Jornadas 1:1 do Cliente Regina Garrido, Consultora Especialista de Marketing Digital Recorded: Apr 19 2016 59 mins
    As melhores experiências do cliente acontecem através da gestão de toda a jornada em todos os pontos de contato, e não apenas com comunicações uni-direcionais, da marca para o cliente. Além disso, a real jornada do cliente deve acontecer em qualquer contato com a empresa, em qualquer área, e não só através das ações de marketing.

    Junte-se a nós para aprender como planejar e criar jornadas 1:1 que mantêm os seus clientes engajados, de prospects, interessados, clientes à defensores da marca. Além do conceito, você terá a oportunidade de assistir uma demonstração ao vivo da solução Journey Builder – ferramenta de Jornada de Cliente da Salesforce Marketing Cloud.
  • Make mo’ money: Using mobile app analytics to drive revenue Make mo’ money: Using mobile app analytics to drive revenue Lukas Sliwka, CTO, Grindr Recorded: Apr 14 2016 43 mins
    So, you’ve built an amazing app. Maybe hundreds or thousands of users are downloading it daily. But even if your audience is falling all over you, that’s no guarantee those users will make you money. That’s where mobile app analytics comes in – learning exactly what users are doing inside your app, and using that behavioral intelligence for successful monetization.

    The right analytics solutions will allow you to capture necessary data against your most essential KPIs. But in a landscape that now offers hundreds of analytic platforms, how do you know what’s best and which ones will be best-suited to your specific business needs?

    We’re going to share the top 15 analytic platforms, how they compare, and the most important features to consider. We’ll also dive into analytic methods including what KPIs matter and ones that don’t. And how analytics will ladder up to the holy grail: monetization.

    What you’ll learn:
    * The top app analytics solutions
    * The most important features in an analytics platform
    * The KPIs that matter to the most successful developers
    * The most overlooked app analytics methods

    Speakers:

    * Lukas Sliwka, CTO, Grindr
    * Jon Cifuentes, mobile analyst, VentureBeat
    * Wendy Schuchart, moderator, VentureBeat

    Register today for this interactive discussion with today's top leaders!
  • Driving Contextual Experiences in the Increasingly Anonymous Era Driving Contextual Experiences in the Increasingly Anonymous Era Andrew Jones, Industry Analyst/ Jay Calavas, Tealium Chief Innovation Officer Recorded: Apr 14 2016 46 mins
    While it may sound like a staggering figure, only two to three percent of potential customers will share identifying information as they browse your company's products or services across digital channels. That leaves a tremendous amount - 97 percent - of visitors as 'unknown,' yet a vast majority of today's marketers focus on providing a personalized experience only after an identifier is provided.

    Even in an anonymous state, visitors are leaving behind valuable pieces of data that provide insight into their interests, preferences, and purchase intent. On Thursday, April 14th, Andrew Jones, industry analyst and consultant, will team up with Tealium's Chief Innovation Officer, Jay Calavas, to lead an interactive discussion that explores:
    - building detailed customer profiles using anonymous data
    - developing personalized experiences -- before an identifier is provided
    - the technology solutions that enable you to capitalize on anonymous data

    We hope that you'll join us.
  • How To Run A/B Tests That Matter How To Run A/B Tests That Matter Alex Gray - Director of Sales Engineering Recorded: Apr 14 2016 40 mins
    It is well known that A/B testing is a powerful tool, but how you use that tool is as important as the tool itself. In this 45 minute session, you'll learn how to run A/B tests that give you real insights and what pitfalls to avoid when testing.
  • Leading businesses in Ecommerce Marketing & Technology Leading businesses in Ecommerce Marketing & Technology Werner van Ekkendonk, CEO EURObizz Group Recorded: Apr 14 2016 59 mins
    Ecommerce has come a long way in the past decades. Think about guest blogging, ecommerce stores, new techniques and facilities that make online business a whole new experience.

    We also have news from Microsoft Amsterdam.

    According to Statista global B2C e-commerce sales are expected to reach 1.92 trillion U.S. dollars in 2016 and according to internetretailer.com, B2B e-commerce sales will top $1.13 trillion by 2020.

    Ecommerce Marketing & Technology is now or never. In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Ecommerce Marketing & Technology and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizz.eu
    BrightTALK: www.brighttalk.com
    Microsoft: http://www.microsoft.com/bizspark
  • How Salesforce Uses Marketing Cloud: Social Media Marketing and Management How Salesforce Uses Marketing Cloud: Social Media Marketing and Management Asma Stephan, Manager, Social Media Marketing, Salesforce | Tom Hasselman, Senior Manager, Product Adoption, Salesforce Recorded: Apr 13 2016 28 mins
    Take an inside look at Salesforce's social media strategy and practical, hands-on tactics. This webinar will show you how Salesforce listens to over 130K mentions a month and coordinates a social editorial calendar across 100 different social channels.

    How Salesforce Uses Marketing Cloud Series
    Salesforce is using the power of Marketing Cloud across all areas of our business. We're creating journeys for our customers, prospects, employees, and beyond. Learn how the power of Marketing Cloud transcends all departments and how we're creating 1-to-1 journeys at Salesforce.
  • How the IoT hype is changing an entire industry How the IoT hype is changing an entire industry Stefan Skarin, CEO, IAR Systems Recorded: Apr 13 2016 44 mins
    · IoT represents the biggest IT opportunity since decades. How to find the path of market or targeted audience?

    · The hype of IoT attracts a vast majority of new vendors, products and solutions. How to position, reposition your offering/message to find your niche and to be unique?

    · For a vendor of an end-to-end IoT solution there is a mix of business models to reach an one-stop-shop for the their customers. What could be of guidance in exploring new business models and what are the boundaries in making them successful RoI?

    · Is a “blue ocean strategy” a perfect concept to use for an IoT offering?

    · Much of IoT focus in offerings and media channels are consumer driven. How to make a consumer driven demand in a IoT B2B solution?
  • Webinar: Visual Marketing Series - Converting bystanders to buyers Webinar: Visual Marketing Series - Converting bystanders to buyers Becky Dutta, Account Director, Olapic Recorded: Apr 6 2016 50 mins
    Learn how to use visual marketing and earned content to drive sales through social

    According the 2015 Customer Acquisition Barometer social media is not working to acquire customers. Yet.

    This doesn’t mean that social media advertising is worthless – far from it. Social can play a decisive part in the success of failure of your campaign.

    Join Olapic’s director of account management, EMEA, Becky Dutta. She will explain how to convert bystanders to buyers, using social media. Learn:

    Video and photo advertising
    The differences and benefits with Facebook, Atlas, Instagram, Twitter and Bloggers
    How to identify highest converting visual content
    A-B testing on social
    UX: from ads to purchase
    Case studies on successful ad campaigns
    In addition, Becky will present a case study on Unilever’s Magnum ‘Pleasure Store’.

    At the end of this series you will be able to run a visual marketing strategy that supports conversion, engagement and loyalty for your brand.

    Take each webinar as a training session. Test your knowledge at the end of each one and, by the end, you can obtain a Visual Marketing Series certificate of completion.

    Sign up now for the low-down on social media advertising
  • 5 Steps to Master Mobile ROI 5 Steps to Master Mobile ROI Lauren Wendland, Director of Customer Success at Leanplum Recorded: Apr 5 2016 32 mins
    Each mobile touchpoint throughout the customer journey presents unique challenges and opportunities. That’s the key to mastering mobile lifecycle marketing: different strategies for different customers at different times.

    During this session, we'll highlight real-life scenarios based on actual use cases. We’ll review each situation, then lay out the most effective tactics and tips to optimize each lifecycle stage.
  • Automated Testing for the Digital Enterprise - The New Know-How! Automated Testing for the Digital Enterprise - The New Know-How! Jay Nair, VP and Head of Testing Practice at Brillio and Ananth Prabhu, Director – Business Technology at PG&E Recorded: Mar 30 2016 58 mins
    Companies globally are challenged to cope with growing complexity, accelerating business agility, and increasing dependency on digital.

    Today’s ‘zero tolerance’ markets demand responsive, anywhere-accessible software applications that do it right the first time and every time. Testing becomes key to meet quality expectations in increasingly complex modern systems.

    The question is - How do you test quickly and effectively in this complex milieu? There are many parts to the answer, but automated testing is key.

    Join Jay Nair, VP and Head of Testing Practice at Brillio and Ananth Prabhu, Director – Business Technology (Enterprise Content Management) at PG&E, as they discuss the latest approaches and tools for automated testing and how you can use them to transform your business!

    What you will learn :
    - Imperatives for automated testing in the digital enterprise
    - The new know-how in test automation – approaches and solutions
    - What modern test automation looks like – a real-life example
  • Mobile user acquisition fraud: How to find it and how to fight it Mobile user acquisition fraud: How to find it and how to fight it Eric Seufert, VP of User Acquisition, Rovio Recorded: Mar 30 2016 59 mins
    Last year, the number of mobile developers and publishers who were cheated when acquiring new app users doubled. That kind of fraud means a whole lot of people are paying good money for bad users.

    It’s not surprising. The mobile market has heated up so much that as your user acquisition campaigns scale – across more channels, more markets, using more sophisticated automation -- you’re bound to run across bad traffic.

    You know something’s up because conversion rates suddenly drop. Install numbers stop synching up. Your business intelligence is stumped. Someone is claiming conversions that never happened!

    The good news? You can greatly reduce the risk. We’ve brought together a stellar round-up of pros who have diagnosed, identified, and successfully pushed back fraudulent activity in extensive UA operations. Each will share their experience from the front-lines on how to combat mobile fraud.

    After this webinar, you’ll:

    * Understand what user acquisition fraud is, and its many forms
    * Identify campaigns and publishers associated with illegitimate traffic
    * Learn how datasets can be cleaned and payouts reclaimed once fraud is identified.

    Speakers:

    * Eric Seufert, VP of User Acquisition, Rovio
    * Yevgeny Peres, VP of Growth, Supersonic by ironSource
    * Paul H. Müller, CTO at adjust
    * Evan Schuman, Moderator, VentureBeat

    Don't miss this insightful and interactive panel discussion on mobile fraud. Register today!

    Sponsored by adjust
  • How to build an awesome customer experience How to build an awesome customer experience Brian Boroff, Asana May 31 2016 5:00 pm UTC 60 mins
    Speakers:
    * Brian Boroff, Head of Customer Success and User Operations, Asana
    * Jon Ferrara, CEO/ Founder Nimble
    * Stewart Rogers, Director Marketing Technology, VentureBeat


    Customer experience is a tough one -- we all have seen those businesses who think they're building a great scalable customer experience, but have customers who might not have the same opinion. And it's not enough to build a great product -- we define ourselves in the marketplace through each and every interaction we have with the customer.

    You might understand that the reason you're doing something is for a very valid business reason, but the customer may interpret that action entirely differently. And your world class customer service can sometimes start to falter as your startup organization adds more resources and more layers -- good for your growth but sometimes risking the very people who made your company successful. Ouch.

    Customer engagement doesn't take costly tools and high priced business analysts -- but it's also not always intuitive. We're going to show you some no-nonsense ways to keep customers loyal and driving growth while also building amazing customer experience that scales along with your business. Our panel of experts will share tactics and strategies that will help you kick start and refine your approach to delivering service -- and helps your company grow even faster.

    In this webinar you'll:

    * Understand what your customer wants and needs throughout the product lifecycle.
    * Learn strategies for rethinking the role of customer service within the organization
    * Create a new process for empowering employees to retain a top tier customer experience
    * Identify potential obstacles that may be causing customer attrition

    SPONSORED BY: Desk.com
  • Why everything you think about marketing automation is wrong Why everything you think about marketing automation is wrong Jason John, Publisher's Clearing House Jun 2 2016 5:00 pm UTC 60 mins
    Marketing automation has exploded. No surprise. 80% of marketing automation users see their leads increase, and 77 percent see their conversions increase. So if the results are so awesome, why are only 5 percent of businesses using this marketing tech silver bullet?

    Here's the thing: most companies are doing it wrong. You heard us. Wrong. We're going to show you why some orgs have been reticent to embrace this technology and how you need to approach your senior leadership to get ultimate buy in for intense ramp up of your marketing efforts. What's more, we'll show you exactly why you can no longer afford to overlook what is like lightning in a bottle for ambitious marketing teams. Are you hungry? Because only hungry marketers need attend this rock star interactive panel.

    In this webinar, you’ll:
    * Learn exactly what marketing automation can and can’t do
    * Frame the marketing automation question for the C-suite
    * Maximize ROI by using automation tactics that work best

    Speakers:
    * Jason John, CMO, Publisher's Clearing House
    * Steve Neely, CMO, Casino del Sol
    * Tim Parcell, VP Experience Planning, Allen and Gerritsen
    * Evan Schuman, Moderator, VentureBeat

    Sponsored by IBM Marketing Cloud

    Register today for this free webinar!
  • Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Mobile User 30 min series 2 of 6: Mobile acquisition tactics that work Stewart Rogers, VentureBeat Jun 2 2016 7:30 pm UTC 30 mins
    How to get and keep mobile customers is a question for the ages, the existential cause of marketing crises across the land, but fear not. Even inspired marketing professionals get mired in a land of meaningless lingo -losing customers faster than a Corvette passing a Pacer.

    Without engagement, acquisition means nothing and marketers are stuck, unless they learn the right tactics to apply mobile technologies rightly. From mobile games to awesome apps, consumer acquisition can transform a glassy eyed, mobile-reluctant consumer into a loyal, die hard admirer. So put down your confusion and disappointment and your malaise, lift up your mobile consumer so that she can be ignited with the fiery passion of a million suns for your products and services. It’s not magic. It just feels like it.

    In this webinar, you’ll learn how to;
    * Personalize without being creepy
    * Utilize in-app ads without losing customers
    * Turn loyal customers into influencers
    * Create effective feedback loops that are simple and easy

    REGISTER TODAY FOR FREE!

    Presenters:
    * Eric Grosse, CEO, Chairish
    * Paul Malicki, CMO, EasyTaxi
    * Trenholm.Ninestein, Sr Product Manager Mobile, Virgin Pulse
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat
  • Get More Subscribers, Customers and Fans - by Building a Community Get More Subscribers, Customers and Fans - by Building a Community Christine Gallagher, Founder & CEO, ShesGotClients.com Jun 8 2016 5:00 pm UTC 60 mins
    Growing your sales is crucial if you want to be a lucrative small business. But how do you go about building a highly engaged community of fans, customers and subscribers?

    In this webinar, you'll learn:
    • How to build a super engaged community of ideal clients and buyers
    • Exactly what makes up a highly effective lead capture system
    • The hottest “lead magnets” that are working best right now
  • The Future of Social Analytics The Future of Social Analytics Leonie Roderick (Marketing Week), Ben Cockerell (Global Marketing Director - Crimson Hexagon) Jun 9 2016 2:00 pm UTC 75 mins
    At Crimson Hexagon, we help the leading brands and agencies globally keep up with the fast changing world of social media. As we grow and develop our social intelligence, we aim to ensure they can tackle three big challenges the future of social will bring: image analytics, trend spotting and advanced emotion detection.

    In this Marketing Week webinar, in association with Crimson Hexagon, we will aim to take on these three challenges, providing examples of how organisations can future proof their businesses to deal with:

    Image recognition and analytics
    With more than 1.8 billion images posted to social media channels like Twitter, Facebook, Instagram, Tumblr and Whatsapp every day, how can brands better analyse campaign performance, identify influencers and understand consumer audiences?

    Trend spotting
    People have been sharing opinions and interests on social networks for more than 10 years. What can brands learn by analysing 750 billion social posts about how your target audiences are evolving and what they are talking about?

    Advanced emotion detection
    As organisations become more sophisticated in their application of social intelligence across different departments and business units, how can organisations move beyond positive and negative sentiment to distil true meaning from social conversation?
  • Why Design Thinking Is The Ultimate Competitive Advantage Why Design Thinking Is The Ultimate Competitive Advantage Jason Grant, UX Coach Jun 15 2016 5:00 pm UTC 45 mins
    We are living in the age of profound change. Many industries have already been disrupted and many others are in process of being disrupted. Companies that are emerging on top are the ones which leverage Design Thinking. This is the common factor among: Facebook, Tesla, AirBnB, Barclays Bank, Amazon, Uber, Google, Nike and of course Apple, in amongst others. In this presentation we will look at how your company can adopt Design Thinking for their ultimate competitive advantage.
  • The Transformation of UX in the New Digital Frontier The Transformation of UX in the New Digital Frontier Jean-Marcel Nicolai, Chief Product Officer, Centric Digital Jackson Young, Vice President of User Experience, Centric Digital Jun 16 2016 3:00 pm UTC 45 mins
    User experience (UX) has been a buzzword for so long that its exact definition has become hard to nail down concretely; it’s still ubiquitous in the industry (and even beyond), but it often holds different meanings for different people. The general confusion around UX is further compounded by the exponential growth of the new digital frontier we live in. The roles and responsibilities of a UX practitioner have been rapidly transforming to keep pace with the ever-changing digital evolution.

    So what is UX really? How has UX changed over the last 20 years? How does UX fit into a modern, product-centric organization today? How is UX practiced now and what does the future hold? Do UX designers really have cyborg brains and robotic appendages?

    In this 45-minute webinar, Centric Digital’s Jean-Marcel Nicolai, Chief Product Officer and Jackson Young, VP of User Experience, will answer the above questions and share their insights about UX discipline’s past, present and future.
  • Mobile users: Acquiring high revenue users on the cheap Mobile users: Acquiring high revenue users on the cheap Jon Cifuentes - Research Analyst; VB Insight Jun 16 2016 5:00 pm UTC 60 mins
    If you build it, they will come. Right. That may be the hope of many mobile app publishers, but it’s not even remotely true when it comes to the battle for quality users in 2016. And while most app publishers know it’s essential to have a fierce user acquisition strategy in place, what that consists of and how they put it into practice is another thing altogether.

    That’s why VentureBeat took a deep dive into mobile user acquisition. We were determined to find out what’s working for successful app publishers, what you should be paying to acquire high-value users, and which user acquisition solutions you need to partner with in order to have an ironclad UA methodology in place.

    In the process, we surveyed over 700 mobile developers with a billion users among them. We also studied data summarizing the results of almost 14 billion mobile ads, and talked to leading user acquisition experts.

    Of course, you could read the full report -- or you could tune into this not-to-be missed webinar in which VB analyst Jon Cifuentes will cover the most essential takeaways needed to hook those quality users.

    In this webinar, you’ll:

    * Learn the price app publishers are currently paying to acquire quality users across several categories
    * Review the top user acquisition platforms and why
    * Understand the role of timing in UA
    * Maximize organic installs of your mobile application

    Speakers:

    * Jon Cifuentes, Analyst, VentureBeat
    * Rachna Ahlawat, VP of Product, Ondot
    * Jeff McConathy, VP of engineering, Trulia
    * Wendy Schuchart, Moderator, VentureBeat
    More speakers to be announced soon
  • The business case for bots: Understanding the bot landscape The business case for bots: Understanding the bot landscape Jon Cifuentes, Analyst, VentureBeat Jun 21 2016 5:00 pm UTC 60 mins
    Whether used for ecommerce, messaging, or checking the weather, the idea of a bot (software designed to automate tasks or simulate conversation) to streamline these efforts is easy to love. As a new form of interactive communication (think the Weather Channel’s pop-up weather report on Kik), bots have great potential to increase the reach of marketing and sales into the daily lives of connected users around the globe. However, as the bot industry takes off, so do bad bots, those bots used by hackers to access data and corrupt business operations. It is estimated that bad bots constitute about 40 percent of all bot traffic.

    What do bots mean for your business? Are they a technology you should be tracking that might strengthen your bottom line? The short answer is “yes.” In this webinar, experts will discuss the bot landscape: the how, what, where, and when of bots and how they can potentially impact your business. In addition, you will learn to:

    •Recognize bad as well as good bots and their implications for your business
    •Understand the difference between chatbots and SMS
    •Take advantage of developments in bot technology
    •Identify the key players in the bot landscape

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • Social appetizing: Winning at the intersection between social ads and apps Social appetizing: Winning at the intersection between social ads and apps Stewart Rogers, Director of Marketing Technology, VentureBeat Jun 23 2016 7:30 pm UTC 30 mins
    Social appetizing, driving app downloads through social ads and then incentivizing social sharing mechanisms in-app to boost reach, is often a missed opportunity for companies. Part user-acquisition, part smart social advertising, the world of social appetizing can be complicated and confusing. Leveraging social networks to push app downloads doesn't have to be.

    In 2015, 2 billion mobile users downloaded over 350 billion apps and spent approximately 76 percent more time on their devices than in 2014. Mary Meeker’s trend report estimates that the industry is under-spending on mobile ads by around $25 billion. And gaining high-quality users is harder than ever.

    Join us for an exclusive VB Live event where you’ll capitalize on this potential and learn to:

    • Maximize social app advertising (appetizing) without scaring customers away
    • Influence consumers within apps to leverage social for a 360 degree effect
    • Understand how social ads help drive the app economy
    • Find out what works, what doesn’t, and who is the rising star in social appetizing

    Speakers include:
    * Stewart Rogers, Director of Marketing Technology for VentureBeat
    • Wendy Schuchart, Analyst, VentureBeat

    More speakers are coming soon!

    Register for this free webinar today.
  • The AI revolution: How artificial intelligence can boost your bottom line The AI revolution: How artificial intelligence can boost your bottom line Jon Cifuentes, Analyst, VentureBeat Jun 28 2016 5:00 pm UTC 60 mins
    Ever since iPhones came equipped with the soothing tones of Siri, artificial intelligence entered the mainstream. Whether answering basic questions or finding information on local architecture, artificial intelligence (AI) simulates human intelligence such as visual perception, speech recognition, decision making and even language translation. From the insurance industry’s anti-fraud efforts to the latest automobile technology (self-driving mini-vans anyone?) AI is revolutionizing products and services throughout the business world.

    From Google to Sony to Facebook, the big players are investing in AI and smart money is on its continuing relevance to emerging business. Join this VB Live event where experts lay out the AI landscape, tell you what you can expect in the next few years and the potential impacts on your bottom line.

    In this webinar, you’ll learn to:
    •Understand the AI outlook
    •Recognize the key players (what they know that you should too)
    •Anticipate changes in the AI landscape and plan accordingly
    •Find ways to integrate AI into your business plan

    Speakers include:
    •Jon Cifuentes, Analyst, VentureBeat
    •Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar.
  • How to Optimize Your Digital Marketing to Drive More Calls and Customers How to Optimize Your Digital Marketing to Drive More Calls and Customers Blair Symes -- Director of Content Marketing at DialogTech Jul 13 2016 4:00 pm UTC 60 mins
    Digital marketing has gone mobile. And thanks to smartphones and click-to-call, digital ads will drive over 100 billion calls to businesses in the U.S. this year. In today's mobile-first world, the success of your digital marketing often depends on your ability to drive calls. You now have to know the ads, keywords, and web pages driving good calls – so you can optimize for what’s bringing in not just the most leads, but the most customers.

    Join call attribution experts from DialogTech to learn how today’s most successful marketers are using call data to prove and improve drive ROI. You’ll learn:

    •The enormous impact smartphones are having on digital marketing
    •How to optimize search, social, and display campaigns to drive calls and sales
    •What data marketers must capture around phone calls to optimize ROI
    •Real-world stories for how digital marketers use call data to drive revenue
  • Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Opportunity or Optimize: The Only Two Possible Outcomes of Analysis Dean Levitt, Founder, Teacup Analytics Jul 14 2016 9:00 am UTC 45 mins
    What do you do with your results?

    If you're ever unsure what your Key Performance Indicators are telling you to do next; if you're unsure of where the insights lie, the answer lies in a simple, irrefutable formula.

    Sure, measuring performance is vital. Measurement tells you if you took the right actions, whether you made the correct changes and if you're hitting targets. Once the great analysis battle is won, and the smoke clears, you’re left with only two, possible actions

    Optimize. Or take the opportunity!
  • Mobile user 30-minutes series: Acquisition strategies Mobile user 30-minutes series: Acquisition strategies James Peng, Match Group (Match.com) Jul 14 2016 7:30 pm UTC 30 mins
    Current estimates show that there are about 180 billion app downloads per year, which is projected to rise to over 360 billion by 2020. There is no question that the demand for mobile content won't drop off any time soon. Yet, netting high quality mobile users is the fly in the ointment of many app developers and marketers.

    Despite the rapid growth of the mobile market, finding the right user (not just any user) can stump even the experts. And user acquisition is expensive--doing it right can be even more so.

    Join VentureBeat's panel of experts as we attempt to demystify successful mobile user acquisition. In this webinar you'll learn to:

    * Acquire high quality not just large quantities of users
    * Understand the power of analytics as a mobile acquisition strategy
    * Identify how to uncover the secrets of effective acquisition
    * Learn how to build loyalty amongst users

    Speakers:
    * James Peng, Head of Mobile Acquisition, Match Group
    * Chris Calderon, Chief Revenue Officer, Ketchapp Games
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
    Register for this free webinar today.
  • Strengthening your app monetization super powers Strengthening your app monetization super powers Jon Cifuentes, Analyst, VentureBeat Jul 19 2016 5:00 pm UTC 60 mins
    It takes more than Superman or his Justice League to develop and maintain an effective app monetization strategy. This is especially true in light of a recent report which found that 0.19 percent of all mobile game players contributed 48 percent of revenue. How can one identify the high-spend users while not alienating the remaining percentage that only have potential to spend within the app?

    Ideally, one would customize app strategy according to type of user. Better still, each user would have her own strategy. Unfortunately this isn't a scalable solution to monetization.
    In this VB Live event, join Jon CIfuentes, VentureBeat Analyst and Eric Seufert, Ketchapp Games Partner to learn how to develop an effective monetization strategy.

    In this webinar, you'll learn to:

    * Customize your monetization strategy so that it's scalable
    * Unlock the revenue potential of lower spending users
    * Attract higher-spend users
    * Negotiate monetization strategies without alienating current users

    Speakers:
    * Eric Seufert, Partner, Heracles
    * Jon Cifuentes, Analyst, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!
    Register today for this free webinar.
  • ASO Master Class 4: The Terrible Truth About Black Hat ASO ASO Master Class 4: The Terrible Truth About Black Hat ASO Peggy Anne Salz, Analyst, VentureBeat Jul 20 2016 7:30 pm UTC 30 mins
    Keyword stuffing, deceptive reviews, buying installs from a growing sector of Shuabang companies springing up across China. In a market where some app companies are harnessing these (and other) Black Hat ASO tactics to push their apps up the charts, you need to fight back — and fight smart. But you also need to choose your battles carefully, not squander your already limited resources.

    In Part 4 of this in-depth 8-part masterclass series built around the insights and advice compiled in our forthcoming VB Insight Practitioner’s Guide we help you to recognize how, when and where app companies are using Black Hat ASO tactics to manipulate algorithms, and how you can counter these tricky attacks with appropriate and effective strategies to get your app noticed (not banned) in the app store.

    Learn to optimize your app presence in a marketplace transformed by tidal wave of Black Hat ASO practices by attending this VentureBeat webinar with Gabriel Machuret — a world-leading ASO expert and author of the first book on the subject available via Amazon — and Peggy Anne Salz, author of the report.


    In this half hour masterclass, you'll:


    * Understand the "hard truth" around app store search and discovery mechanisms that are working against your app — and in favor of clever competitors.
    * Learn proven strategies and tactics to help 'bulletproof' your app against attacks.
    * Ignite your app appeal with the power of human user reviews to battle bots and Black Hat devotees.





    Speakers:

    * Peggy Anne Salz, VentureBeat analyst
    * Gabriel Machuret, world-leading ASO author and authority
  • Mobile marketing mix tape: More hits, fewer flops Mobile marketing mix tape: More hits, fewer flops Rivers Pearce, Director of Marketing, BoomTown Jul 21 2016 5:00 pm UTC 60 mins
    Finding the right mix of mobile marketing tactics is more than jamming the airwaves with every social conversation, word game, and clever video. After all, more is just more. Getting it right the first time takes far more than luck, spit, and duct tape. It requires a subtle and sophisticated understanding of your audience, their appetites for mobile messaging, as well as gauging their potential loyalty.

    Smart mobile content and technology lives at the intersection of scale, frequency, inclusion and personalization. Whether sponsored apps, location-based services, or ringback tones and call alerts, SMS or MMS, finding the right mix of mobile starts requires smart analytics and creativity.

    In this webinar, you’ll learn to:
    * Create genuine inclusion to boost brand awareness and loyalty across channels
    * Build multi-channel location-based services to build unique customer experiences
    * Use smart mobile-video to promote products and services
    * Offer loyalty based coupons and deals to craft artisanal experiences
    * Utilize analytics to understand customer base


    Speakers:
    * Rivers Pearce, Director of Marketing, BoomTown
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Webinar Manager and Moderator, VentureBeat

    More panelists coming soon!!!
  • Social media series: Social analytics Social media series: Social analytics Stewart Rogers, Director of Marketing Technology, VentureBeat Aug 25 2016 7:30 pm UTC 30 mins
    So you've built an app or a website or a channel with excellent social interactions. Whether you meet your audience on Twitter, Facebook, LinkedIn or Instagram, you have the data flowing in from users that you suspect might help leverage additional conversions.

    How do you turn social data into a well-oiled social analytics machine? The answer is unless you do social analytics rightly, you'll have useless data rather than an action plan.

    In this free webinar, join expert Stewart Rogers, Director of Marketing Technology with VentureBeat and other experts as they explore the impacts (good and bad) of social analytics on everything from apps to mobile to websites.

    Speakers:
    * Stewart Rogers, Director of Marketing Technology, VentureBeat
    * Wendy Schuchart, Moderator, VentureBeat

    More speakers coming soon!

    Register today for this free webinar
  • Social Media Marketing that creates Return on Investment Social Media Marketing that creates Return on Investment Werner van Ekkendonk, CEO EURObizz Group and Menker Johannes, Fortune 500 brands Consultant & former Account Director Twitter Nov 17 2016 2:30 pm UTC 60 mins
    According to Hootsuite Social Media Marketing needs social networks management, planning, engagement with your audiences and finaly the ability to measure your Return On Investment .

    Keynote speaker: Menker Johannes
    As a Fortune 500 Brands consultant Menker worked for top companies like Twitter, IPG Mediabrands and Outrider. He has an impressive list of premium international brands he has helped, like Daimler/Mercedes, Unilever, P&G, TomTom, Monsterboard, Sonos, Microsoft, Coca-Cola, MasterCard, Rabobank, Burger King, eBay, ABN AMRO bank, MTV Networks and many others. With a proven track record in online and e-commerce sales marketing roles working closely for leading companies in Travel, Retail, Finance, Technology and FMCG industries, you definately don´t want to miss this inspiring session!!

    Where Social Media once was seen as the playfield of a company, but that view surely has been changed. It now has become a vital part of a business' gear wheel.

    In 60 minutes EURObizz and BrightTALK will take you on a journey in the world of Social Media Marketing and the 2016 trends on this area.

    Recommended sites:
    EURObizz: http://www.eurobizzgroup.eu
    BrightTALK: www.brighttalk.com
    Menker Johannes: www.linkedin.com/in/menkerjohannes
  • How to expand your audience on social media How to expand your audience on social media Ian Moyse, Sales Director at Axios Systems and Olivier Choron, CEO and Founder of purechannelapps Nov 17 2016 4:00 pm UTC 45 mins
    Social media is where we as brands all need to be. But what are the nuances around this to consider, which platforms and how can you drive increased attention to your brand whist reaching a far greater audience? Here we will be joined by Ian Moyse, Sales director at Axios systems, ISMM Sales Director of the Year 2015 and rated 2016 #1 social influencer on cloud and #18 on IOT by Onalytica. Ian has high Klout and Kred social scores, is regularly featured in top social sellers and other reports / league tables and has advised many firms and leading individuals on fundamentals of playing the Social game.
  • Get 'em and keep 'em - Connecting the dots between CPI and LTV Get 'em and keep 'em - Connecting the dots between CPI and LTV VentureBeat May 4 2017 5:00 pm UTC 60 mins
    With an increasing number of apps on a user’s device, app marketers are challenged to draw the user's attention not only through an efficient user acquisition initiatives, but also via engagement and retention activities.

    But in such a competitive market, where ROI has to be maximized, how do you increase your user lifetime value (LTV) and minimize your cost per install (CPI)?

    Join VentureBeat's mobile analyst Noah Elkin and a panel of mobile execs for an inside look at how to best utilize user acquisition strategies while maintaining a high-value, loyal app user-base. We'll share secrets about the various synergies between user acquisition and user engagement, highlight reactivation tactics through a combination of different communication channels (push, email, retargeting), and lay out strategies for lowering CPI through virality initiatives and organic growth.

    In this webinar, you will:

    * Explore key strategies for efficient, highly-optimized user acquisition
    * Gain new best practices for engaging and retaining users while reducing churn
    * Learn about acquisition-engagement synergy tactics such as: pre- and post-install segmentation, organic growth, retargeting and reward-based acquisition

    Speakers:

    More panelists to be announced soon!

    Moderator: Wendy Schuchart, VentureBeat

    Sponsored by Growmobile