Sales teams hunger for it. Corporate boards stress about it. Marketers evangelise about it. But for most organisations, personalising digital marketing to their individual consumers has been a vision of marketing beauty and is still a business dream to aspire to.
In this free webinar, digital agency and Sitecore Solution partner 3Chillies will show you the platform you need, how these platforms work, and how do you control and maximise their potential without losing control.
As they say in The Hunger Games “May the odds be ever in your favour.”
In this webinar, you will:
•Identify the challenges of personalisation
•Get an overview on how to plan and implement the systems/platform you need
•See examples of personalised marketing and automation in action
•Understand the principles of analysing marketing engagement analytics
Personalisation is more than a fad, it's a modern marketing weapon. Companies gather enormous amounts of data on their customers but often don't use it. Armed with technology, savvy marketers use personalisation in scalable ways to make messages, products and offers more relevant and increase engagement and revenues.
In this video, Bryan Archer, Technical Director of digital agency 3 chillies talks about the power of personalisation, how you can implement it in your business and examples of brands who have done this successfully.
2014 is truly the year that social media will come to life, consumers and fans demand engagement from brands they follow. So what is social media engagement, what are the benefits and how exactly can you achieve it?
Content marketing strategist Barry Feldman assembles a group of content rock stars to discuss what it takes to score big hits amidst the deafening noise of new media today. The foursome will examine why most content is ignored or easily forgotten while a minute percentage breaks through and strikes a chord with its audience. Feldman and his guests will discuss how some of the legends of rock and roll stamped their indelible signatures on their brands and how marketers can do the same.
As more and more businesses resort to gamification as a way to engage customers and increase their loyalty, it is important to shed light on the what makes a sound gamification strategy, what are the necessary resources and how to measure success. Join this roundtable to see what the experts have to say about gamification strategy.
There is no doubt gamification has been a much debated topic in the past few years. Many businesses have adopted gamification as a way to engage their customers and increase brand loyalty. In this roundtable, experts will discuss which businesses should be looking at gamification and why, present case studies and shed light on the benefits of gamification.
The Revenue Marketing Summit where senior-level marketers will discuss, listen to and share the most innovative, inventive and transformational ideas affecting revenue marketing today, all in TED Talks style.
Join Michelle Chiantera, Director of Marketing at Cisco as she discusses how Cisco is putting their buyers at the center of their marketing programs, and how a buyer centered marketing program is not only driving the business forward, it's driving Cisco's marketers forward.
Join Robert Israch, Vice President of Global Marketing Programs at NetSuite as he discusses the value of thought leadership for enterprise organizations who are just starting to invest in content marketing.
Did you know that 22% of apps are only used once? You've got to evolve your app strategy beyond downloads and start thinking about personalizing your app experience and marketing. In this webinar you'll get the secrets to generating higher lifetime value, revenue and app user retention through more personalized and impactful app user engagement.
Digital marketing within the financial services industry has its challenges with regulations, data security and technology adoption. How are financial services marketers effectively using technologies to help them achieve marketing goals? Join the former CMO of Zurich, Sitecore, BrightTALK and PureChannelApps as they discuss the technologies that are helping organizations engage customers and effectively convert them to sales.
The impact of technology in financial services
The emerging crucial marketing channels
The content distribution challenges and solutions
The integrated technology-marketing stack
Most brands have invested in short term, tactical 'mobile', but few have developed an effective long term mobile strategy.
This webinar sets out a 5 step blueprint
Creating insights into your consumers' smartphone and tablet preferences
Discovering where mobile and tablet enhance their customer experience
Selecting the best technologies throughout the customer lifecycle
Applying realtime data feeds to personalise the mobile experience
Testing, measuring and fine-tuning to optimise the delivery
Today's Marketer must re-group and think Digital Advertising all over again. Agency account managers and media planners need to "check themselves" to ensure they are not falling way behind on what's working and execs at all levels need to ask the question "How do we maximize our Ad Spend Today?".
In this session, Aaron will address the 3 big Macro trends of Social Media Advertising on both the new Twitter offerings and Facebook targeting capabilities, how mobile is driving engagement out the whazoo and retargeting is the holy grail of maximizing our spend.
We all think we’re rational beings. So when we create our marketing strategies, we project rationality into our customers’ decision-making process. But we’ve all been proven to be predictably irrational creatures, making the same bizarre decisions over and over again.
So how best to make your marketing budget pay? Nick Barthram, Indicia’s DMA-Grand-Prix-winning Principal Planner and Chief Futurist Mike Fisher, Indicia’s ‘man behind the maths’ will enable you to explore consumer behaviour and why it doesn’t always make sense.
Nick and Mike will share a wealth of strange decision-making processes customers (and you) use, and how to turn them to your advantage. You’ll also leave with seven steps to ensure you spot the genuine patterns within data.