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Technology Marketing

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Real life case studies and insights from leading technology marketers

Attend free webcasts to learn how leading technology vendors are successfully mapping marketing tactics to their target audience's buying cycle. During these live webcasts, which are also available on-demand, marketers will discuss how their company has changed its approach to awareness, demand generation, pipeline nurturing and customer engagement to dramatically improve results. Don't miss this opportunity to get useful insights for your own marketing campaigns.

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How to Supercharge Your Lead Generation with Events Alex Rolfe, Senior Manager, Event Solutions, Cvent According to Forrester Research and BtoB Magazine, 30% of the average B2B marketing budget is spent on tradeshows, events, and webinars, and the #1 reason for hosting these events is to generate leads. But, in 2014, 1 in 3 marketers had no idea what their event ROI was. Do you know what you’re getting out of your events, or could you be the one in the dark? Attend this 45 minute session to learn:

• Why events accelerate the sales process
• How social and mobile tools are changing event interaction
• Common mistakes in event planning (and how to avoid them)
• The right ways to attract and capture leads at events
• Winning strategies to better measure event ROI
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Apr 23 2015
35 mins
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